TRAEGER, INC., 10-Q filed on 11/6/2025
Quarterly Report
v3.25.3
Cover - shares
9 Months Ended
Sep. 30, 2025
Oct. 31, 2025
Cover [Abstract]    
Document Type 10-Q  
Document Quarterly Report true  
Document Period End Date Sep. 30, 2025  
Document Transition Report false  
Entity File Number 001-40694  
Entity Registrant Name Traeger, Inc  
Entity Incorporation, State or Country Code DE  
Entity Tax Identification Number 82-2739741  
Entity Address, Address Line One 533 South 400 West  
Entity Address, City or Town Salt Lake City  
Entity Address, State or Province UT  
Entity Address, Postal Zip Code 84101  
City Area Code 801  
Local Phone Number 701-7180  
Title of 12(b) Security Common stock, par value $0.0001 per share  
Trading Symbol COOK  
Security Exchange Name NYSE  
Entity Current Reporting Status Yes  
Entity Interactive Data Current Yes  
Entity Filer Category Accelerated Filer  
Entity Small Business true  
Entity Emerging Growth Company true  
Entity Ex Transition Period false  
Entity Shell Company false  
Entity Common Stock, Shares Outstanding   137,026,317
Document Fiscal Year Focus 2025  
Document Fiscal Period Focus Q3  
Amendment Flag false  
Entity Central Index Key 0001857853  
Current Fiscal Year End Date --12-31  
v3.25.3
CONDENSED CONSOLIDATED BALANCE SHEETS (unaudited) - USD ($)
$ in Thousands
Sep. 30, 2025
Dec. 31, 2024
Current Assets    
Cash and cash equivalents $ 5,866 $ 14,981
Accounts receivable, net 80,674 85,331
Inventories 114,627 107,367
Prepaid expenses and other current assets 14,759 35,444
Total current assets 215,926 243,123
Property, plant, and equipment, net 33,739 36,949
Operating lease right-of-use assets 40,560 44,370
Goodwill 0 74,725
Intangible assets, net 397,403 428,536
Other non-current assets 1,994 2,974
Total assets 689,622 830,677
Current Liabilities    
Accounts payable 14,105 27,701
Accrued expenses 54,648 82,143
Line of credit 0 5,000
Current portion of notes payable 250 250
Current portion of operating lease liabilities 3,409 3,790
Other current liabilities 604 3,357
Total current liabilities 73,016 122,241
Notes payable, net of current portion 399,304 398,445
Operating leases liabilities, net of current portion 24,307 26,646
Deferred tax liability 6,363 6,376
Other non-current liabilities 496 539
Total liabilities 503,486 554,247
Commitments and contingencies—See Note 11
Stockholders’ equity:    
Preferred stock, $0.0001 par value; 25,000,000 shares authorized and no shares issued or outstanding as of September 30, 2025 and December 31, 2024 0 0
Common stock value 14 13
Additional paid-in capital 971,607 960,966
Accumulated deficit (786,866) (688,885)
Accumulated other comprehensive income 1,381 4,336
Total stockholders’ equity 186,136 276,430
Total liabilities and stockholders’ equity $ 689,622 $ 830,677
v3.25.3
CONDENSED CONSOLIDATED BALANCE SHEETS (unaudited) (Parentheticals) - USD ($)
$ in Thousands
Sep. 30, 2025
Dec. 31, 2024
Statement of Financial Position [Abstract]    
Preferred stock par value (in dollars per share) $ 0.0001 $ 0.0001
Preferred stock authorized (in shares) 25,000,000 25,000,000
Preferred stock, shares issued (in shares) 0 0
Preferred stock, shares outstanding (in shares) 0 0
Common stock, par value (in dollars per share) $ 0.0001 $ 0.0001
Common stock authorized (in shares) 1,000,000,000 1,000,000,000
Common stock issued (in shares) 136,912,932 130,648,819
Common stock outstanding (in shares) 136,912,932 130,648,819
Operating leases liabilities, net of current portion $ 24,307 $ 26,646
v3.25.3
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS) (unaudited) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Income Statement [Abstract]        
Revenue $ 125,396 $ 122,050 $ 414,162 $ 435,435
Cost of revenue 76,850 70,362 249,157 248,856
Gross profit 48,546 51,688 165,005 186,579
Operating expenses:        
Sales and marketing 20,000 26,162 66,989 76,065
General and administrative 22,164 24,135 73,215 86,764
Amortization of intangible assets 8,813 8,819 26,447 26,456
Goodwill impairment 74,725 0 74,725 0
Restructuring and other costs 6,204 0 9,672 0
Total operating expense 131,906 59,116 251,048 189,285
Loss from operations (83,360) (7,428) (86,043) (2,706)
Other income (expense):        
Interest expense (7,815) (8,534) (23,799) (25,308)
Other income (expense), net 1,049 (3,964) 9,563 993
Total other expense (6,766) (12,498) (14,236) (24,315)
Loss before provision (benefit) for income taxes (90,126) (19,926) (100,279) (27,021)
Provision (benefit) for income taxes (307) (137) (2,298) 29
Net loss $ (89,819) $ (19,789) $ (97,981) $ (27,050)
Net income (loss) per share - basic (in dollars per share) $ (0.67) $ (0.15) $ (0.74) $ (0.21)
Net income (loss) per share - diluted (in dollars per share) $ (0.67) $ (0.15) $ (0.74) $ (0.21)
Weighted average common shares outstanding - basic (in shares) 134,214,292 128,291,933 132,290,564 126,886,385
Weighted average common shares outstanding - diluted (in shares) 134,214,292 128,291,933 132,290,564 126,886,385
Other comprehensive income (loss):        
Foreign currency translation adjustments $ 49 $ 25 $ (102) $ 111
Amortization of dedesignated cash flow hedge (909) (1,456) (2,853) (5,506)
Total other comprehensive loss (860) (1,431) (2,955) (5,395)
Comprehensive loss $ (90,679) $ (21,220) $ (100,936) $ (32,445)
v3.25.3
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN MEMBER'S AND STOCKHOLDERS' EQUITY (unaudited) - USD ($)
$ in Thousands
Total
Common Stock
Additional Paid-in Capital
Accumulated Deficit
Accumulated Other Comprehensive Income
Beginning balance (in shares) at Dec. 31, 2023   125,865,303      
Beginning balance at Dec. 31, 2023 $ 291,348 $ 13 $ 935,272 $ (654,877) $ 10,940
Increase (Decrease) in Stockholders' Equity [Roll Forward]          
Issuance of common stock under stock plan (in shares)   5,207,131      
Issuance of common stock under stock plan $ 0 $ 0      
Shares withheld related to net share settlement (in shares) (644,942)        
Shares withheld related to net share settlement $ (2,141)   (2,141)    
Stock-based compensation 23,064   23,064    
Net loss (27,050)     (27,050)  
Foreign currency translation adjustments 111       111
Amortization of dedesignated cash flow hedge (5,506)       (5,506)
Ending balance (in shares) at Sep. 30, 2024   130,427,492      
Ending balance at Sep. 30, 2024 279,826 $ 13 956,195 (681,927) 5,545
Beginning balance (in shares) at Jun. 30, 2024   129,110,864      
Beginning balance at Jun. 30, 2024 297,286 $ 13 952,435 (662,138) 6,976
Increase (Decrease) in Stockholders' Equity [Roll Forward]          
Issuance of common stock under stock plan (in shares)   1,961,570      
Issuance of common stock under stock plan $ 0 $ 0      
Shares withheld related to net share settlement (in shares) (644,942)        
Shares withheld related to net share settlement $ (2,141)   (2,141)    
Stock-based compensation 5,901   5,901    
Net loss (19,789)     (19,789)  
Foreign currency translation adjustments 25       25
Amortization of dedesignated cash flow hedge (1,456)       (1,456)
Ending balance (in shares) at Sep. 30, 2024   130,427,492      
Ending balance at Sep. 30, 2024 279,826 $ 13 956,195 (681,927) 5,545
Beginning balance (in shares) at Dec. 31, 2024   130,648,819      
Beginning balance at Dec. 31, 2024 276,430 $ 13 960,966 (688,885) 4,336
Increase (Decrease) in Stockholders' Equity [Roll Forward]          
Issuance of common stock under stock plan (in shares)   7,612,909      
Issuance of common stock under stock plan $ 1 $ 1      
Shares withheld related to net share settlement (in shares) (1,348,796)        
Shares withheld related to net share settlement $ (1,835)   (1,835)    
Stock-based compensation 12,476   12,476    
Net loss (97,981)     (97,981)  
Foreign currency translation adjustments (102)       (102)
Amortization of dedesignated cash flow hedge (2,853)       (2,853)
Ending balance (in shares) at Sep. 30, 2025   136,912,932      
Ending balance at Sep. 30, 2025 186,136 $ 14 971,607 (786,866) 1,381
Beginning balance (in shares) at Jun. 30, 2025   135,873,828      
Beginning balance at Jun. 30, 2025 274,246 $ 14 969,038 (697,047) 2,241
Increase (Decrease) in Stockholders' Equity [Roll Forward]          
Issuance of common stock under stock plan (in shares)   1,604,141      
Issuance of common stock under stock plan $ 0 $ 0      
Shares withheld related to net share settlement (in shares) (565,037)        
Shares withheld related to net share settlement $ (762)   (762)    
Stock-based compensation 3,331   3,331    
Net loss (89,819)     (89,819)  
Foreign currency translation adjustments 49       49
Amortization of dedesignated cash flow hedge (909)       (909)
Ending balance (in shares) at Sep. 30, 2025   136,912,932      
Ending balance at Sep. 30, 2025 $ 186,136 $ 14 $ 971,607 $ (786,866) $ 1,381
v3.25.3
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited) - USD ($)
$ in Thousands
9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
CASH FLOWS FROM OPERATING ACTIVITIES    
Net loss $ (97,981) $ (27,050)
Adjustments to reconcile net loss to net cash provided by operating activities:    
Depreciation of property, plant and equipment 9,363 10,139
Amortization of intangible assets 31,489 31,936
Amortization of deferred financing costs 1,474 1,500
Loss (gain) on disposal of property, plant, and equipment (84) 414
Stock-based compensation expense 12,476 23,064
Unrealized loss on derivative contracts 3,550 7,526
Amortization of dedesignated cash flow hedge (2,853) (5,506)
Change in contingent consideration 0 (15,000)
Goodwill impairment 74,725 0
Other non-cash adjustments 1,214 1,425
Change in operating assets and liabilities:    
Accounts receivable 4,649 (10,851)
Inventories (7,259) (8,883)
Prepaid expenses and other current assets 15,591 2,596
Other non-current assets 95 86
Accounts payable and accrued expenses (41,440) 5,020
Net cash provided by operating activities 5,009 16,416
CASH FLOWS FROM INVESTING ACTIVITIES    
Purchase of property, plant, and equipment (5,614) (10,034)
Capitalization of patent costs (357) (312)
Proceeds from sale of property, plant, and equipment 108 113
Net cash used in investing activities (5,863) (10,233)
CASH FLOWS FROM FINANCING ACTIVITIES    
Proceeds from line of credit 47,000 47,000
Repayments on line of credit (52,000) (63,400)
Repayments of long-term debt (188) (188)
Payment of deferred financing costs (820) (119)
Principal payments on finance lease obligations (418) (384)
Taxes paid related to net share settlement of equity awards (1,835) (2,141)
Net cash used in financing activities (8,261) (19,232)
Net decrease in cash and cash equivalents (9,115) (13,049)
Cash and cash equivalents at beginning of period 14,981 29,921
CASH AND CASH EQUIVALENTS AT END OF PERIOD 5,866 16,872
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:    
Cash paid during the period for interest 25,324 29,643
Income taxes paid, net of refunds 1,426 1,575
NON-CASH FINANCING AND INVESTING ACTIVITIES    
Equipment purchased under finance leases 314 206
Property, plant, and equipment included in accounts payable and accrued expenses $ 928 $ 51
v3.25.3
DESCRIPTION OF BUSINESS AND BASIS OF PRESENTATION
9 Months Ended
Sep. 30, 2025
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
DESCRIPTION OF BUSINESS AND BASIS OF PRESENTATION DESCRIPTION OF BUSINESS AND BASIS OF PRESENTATION
Nature of Operations – Traeger, Inc. and its wholly owned Subsidiaries (collectively “Traeger” or the “Company”) design, source, sell, and support wood pellet fueled barbecue grills sold to retailers, distributors, and direct to consumers. The Company produces and sells the pellets used to fire the grills and also sells Traeger-branded rubs, spices and sauces, as well as grill accessories (including P.A.L. Pop-And-Lock accessory rails, covers, barbecue tools, trays, liners, MEATER smart thermometers and merchandise). A significant portion of the Company’s sales are generated from customers throughout the United States (“U.S.”), and the Company continues to develop distribution in Canada and Europe. The Company’s headquarters are in Salt Lake City, Utah.
Traeger, Inc. has no material assets and liabilities or standalone operations other than its ownership in its consolidated subsidiaries. TGPX Holdings II LLC is the only direct subsidiary of Traeger, Inc. TGPX Holdings II LLC is a holding company with no other operations, cash flows, material assets or liabilities other than the equity interest in TGP Holdings III LLC.
Basis of Presentation and Principles of Consolidation – The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”).
The consolidated balance sheet as of December 31, 2024 has been derived from the audited consolidated financial statements at that date but does not include all information and footnotes required by U.S. GAAP for complete financial statements. The unaudited condensed consolidated financial statements should be read in conjunction with the Company's audited consolidated financial statements for the year ended December 31, 2024 included in the Company’s Annual Report on Form 10-K, filed with the Securities and Exchange Commission (“SEC”) on March 7, 2025 (the “Annual Report on Form 10-K”).
In the opinion of management, the accompanying unaudited condensed consolidated financial statements contain all normal and recurring adjustments necessary to fairly present the consolidated financial position, results of operations and cash flows for the interim periods presented. Operating results for the three and nine months ended September 30, 2025 are not necessarily indicative of results that may be expected for any other interim period or for the year ended December 31, 2025.
The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation.
There have been no significant changes in the Company’s significant accounting policies during the three and nine months ended September 30, 2025, as compared with those disclosed in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 filed with the SEC on March 7, 2025.
Emerging Growth Company Status – The Company is an “emerging growth company” as defined in the Jumpstart Our Business Startups Act of 2012 ("JOBS Act"). Under the JOBS Act, emerging growth companies can delay adopting new or revised financial accounting standards until such time as those standards apply to private companies. The Company has elected to use the extended transition period for complying with the adoption of new or revised accounting standards and as a result of this election, its financial statements may not be comparable to companies that comply with public company effective dates. The Company will remain an emerging growth company until the earliest of (i) the end of the fiscal year in which the market value of its common stock that is held by non-affiliates is at least $700 million as of the last business day of its most recently completed second fiscal quarter, (ii) the end of the fiscal year in which the Company has total annual gross revenues of $1.24 billion or more during such fiscal year, (iii) the date on which the Company issues more than $1.0 billion in non-convertible debt in a three-year period, or (iv) December 31, 2026.
v3.25.3
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
9 Months Ended
Sep. 30, 2025
Accounting Policies [Abstract]  
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Use of Estimates – The preparation of these financial statements in accordance with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. The most significant estimates and the assumptions made by management that present the greatest amount of estimation uncertainty include customer credits and returns, obsolete inventory reserves, valuation and impairment of intangible assets including goodwill and reserves for warranty. Actual results could differ from these estimates.
Concentrations – Financial instruments that potentially subject the Company to concentrations of credit risk consist of cash in banks, trade accounts receivable, foreign currency contracts, and business activity with certain third-party contract manufacturers of the Company’s products. Credit is extended to customers based on an evaluation of the customer’s financial condition and collateral is not generally required in the Company’s sales transactions. Three customers (each large U.S. retailers) that accounted for a significant portion of net sales are as follows:
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Customer A32 %29 %28 %24 %
Customer B16 %18 %15 %18 %
Customer C%%%%
Concentrations of credit risk exist to the extent credit terms are extended with four customers that account for a significant portion of the Company’s trade accounts receivables. As of September 30, 2025, there were four customers A, B, C, and D that accounted for 47%, 17%, 4%, and 12% of the Company's trade accounts receivables as compared to 31%, 28%, 4%, and 13% as of December 31, 2024, respectively. A disruption to a business that would impact its ability to meet its financial obligations on the part of any one of these four customers could result in a material amount of exposure to the Company. No other single customer accounted for greater than 10% of trade accounts receivable as of September 30, 2025 or December 31, 2024. Additionally, no other single customer accounted for greater than 10% of the Company’s net sales for the three and nine months ended September 30, 2025 and 2024, respectively.
The Company’s international sales to dealers and distributors located in the European Union, the United Kingdom and Canada are denominated in Euros, British Pounds and Canadian Dollars, respectively.
The Company relies on a limited number of suppliers for its contract manufacturing of grills and accessories. A significant disruption in the operations of certain of these manufacturers, or in the transportation of parts and accessories would impact the production of the Company’s products for a substantial period of time, which could have a material adverse effect on the Company’s business, financial condition and results of operations.
Revenue Recognition and Sales Reserves and Allowances – The Company recognizes revenue at the amount to which it expects to be entitled when a contract exists with a customer that specifies the goods and services to be provided at an agreed upon sales price and when the performance obligation is satisfied. The performance obligation for most of the Company’s sales transactions is considered complete when control transfers, which is determined when products are shipped or delivered to the customer depending on the terms of the contract. Sales are made on normal and customary short-term credit terms or upon delivery of point-of-sale transactions.
Shipping charges billed to customers are included in net sales and related shipping costs are included in cost of sales. The Company has elected to account for shipping and handling activities performed after control has been transferred to the customer as a fulfillment cost.
The Company enters into contractual arrangements with customers in the form of individual customer orders which specify the goods, quantity, pricing, and associated order terms. The Company does not have long-term contracts that are satisfied over time. Due to the nature of the contracts, no significant judgment exists in relation to the identification of the customer contract or satisfaction of the performance obligation. The Company expenses incremental costs of obtaining a contract due to the short-term nature of the contracts.
The Company has certain contractual programs and practices with customers that can give rise to elements of variable consideration such as customer cooperative advertising and volume incentive rebates. The Company estimates the variable consideration using the most likely amount method based on sales and contractual rates with each customer and records the estimated amount of credits for these programs as a reduction to net sales.
The Company has entered into contracts with some customers that allow for credits to be claimed for certain matters of operational compliance or for returns to the retail customer from end consumers. Credits that will be issued associated with these items are estimated using the expected value method and are based on actual historical experience and are recorded as a reduction of revenue at the time of recognition or when circumstances change resulting in a change in estimated returns. Revenue is recognized net of any taxes collected from customers, which are subsequently remitted to governmental authorities.
Goodwill – Goodwill represents the excess of consideration transferred over the fair value of tangible and identifiable intangible net assets acquired and the liabilities assumed in a business combination. Substantially all of the Company’s goodwill was recognized in the purchase price allocation when the Company was acquired in 2017, with smaller incremental amounts recognized in subsequent business combinations. Goodwill is not amortized, but is tested for impairment at the reporting unit level annually or more frequently if events or changes in circumstances indicate that it is more likely than not that the fair value of the reporting unit is less than its carrying amount. In conducting the impairment test, the Company first reviews qualitative factors to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying amount. The Company currently operates as a single reporting unit under the guidance in Topic 350, Intangibles - Goodwill and Other.
When testing goodwill for impairment, the Company has the option of first performing a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying amount. If the Company elects to bypass the qualitative assessment, or if a qualitative assessment indicates it is more likely than not that carrying value exceeds its fair value, the Company performs a quantitative goodwill impairment test. Under the quantitative goodwill impairment test, if the reporting unit’s carrying amount exceeds its fair value, the Company will record an impairment charge based on that difference.
As part of our annual goodwill impairment test, no impairment was recorded for the period ended December 31, 2024. However, during the three months ended September 30, 2025, the Company identified a potential indicator of impairment due to the sustained decrease of the Company’s stock price which led to the conclusion that a triggering event had occurred and therefore the Company performed a quantitative test for the single reporting unit.
The fair value of the reporting unit was based upon a weighted analysis using both an income approach and a market-based approach. The income approach utilizes a discounted cash flow analysis, and the market-based approach utilizes comparable public company information, key valuation multiples, and considers a market control premium associated with cost synergies and other cash flow benefits that arise from obtaining control over a reporting unit, and guideline transactions, when applicable. The significant assumptions used in these approaches include revenue growth rates, profit margins, and discount rates under the income approach as well as valuation multiples derived from comparable public companies under the market approach.
Based on the interim impairment test of goodwill as of September 30, 2025, the Company determined that the carrying value of the reporting unit was in excess of its fair value after consideration of a control premium and recorded a non-cash impairment charge of $74.7 million for the three and nine months ended September 30, 2025. For details associated with the Company's interim goodwill impairment, see Note 7 – Goodwill.
CARES Act On March 27, 2020, the U.S. government enacted the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) to provide certain relief as a result of the coronavirus pandemic (“COVID-19”). The CARES Act provides tax relief, along with other stimulus measures, including a provision for an Employee Retention Tax Credit (“ERTC”). As there is no authoritative guidance under U.S. GAAP on accounting for government assistance to for-profit business entities, the Company accounts for the ERTC by analogy to International Accounting Standard (“IAS”) 20, Accounting for Government Grants and Disclosure of Government Assistance.
In 2023, the Company submitted claims to the Internal Revenue Service (“IRS”) for the ERTC. In accordance with IAS 20, the Company will recognize the claimed amounts once it has obtained reasonable assurance of receipt, defined as the point at which the claims have been accepted by the IRS and the corresponding cash payments have been received. For the three and nine months ended September 30, 2025, the Company received $1.0 million and $6.0 million from the IRS in connection with these tax credits, of which $0.2 million and $1.3 million represented interest, respectively. These amounts were recorded within other income (expense), net in the accompanying condensed consolidated statements of operations and comprehensive loss. There were no such amounts recorded for the fiscal year ended 2024.
New Accounting Pronouncements Recently Adopted – In November 2023, FASB issued Accounting Standard Update (“ASU”) 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, requiring public entities to disclose information about their reportable segments’ significant expenses and other segment items on an interim and annual basis. Public entities with a single reportable segment are required to apply the disclosure requirements in ASU 2023-07, as well as all existing segment disclosures and reconciliation requirements in Topic 280 on an interim and annual basis. Effective January 1, 2024, the Company adopted ASU 2023-07 using a retrospective transition method. For further information, refer to Note 17 – Segment Information.
New Accounting Pronouncements Issued but Not Yet Adopted – In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which requires public entities, on an annual basis, to
provide disclosure of specific categories in the rate reconciliation, as well as disclosure of income taxes paid disaggregated by jurisdiction. ASU 2023-09 is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The Company is currently evaluating the impact of adopting ASU 2023-09.
In November 2024, the FASB issued ASU 2024-03, Income Statement-Reporting Comprehensive Income-Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, requiring public entities to disclose additional information about specific expense categories in the notes to the financial statements on an interim and annual basis. ASU 2024-03 is effective for fiscal years beginning after December 15, 2026, and for interim periods beginning after December 15, 2027, with early adoption permitted. The Company is currently evaluating the impact of adopting ASU 2024-03.
In September 2025, the FASB issued ASU 2025-06, Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40) which modifies the accounting guidance for costs incurred in connection with internal-use software. The amendments in this update are intended to improve the operability of the guidance by removing references to software development project stages, thereby making the guidance neutral to different software development methodologies. Under the revised standard, entities will apply a single model for capitalizing and expensing costs related to internal-use software, regardless of the development approach. ASU 2025-06 is effective for annual periods beginning after December 15, 2027, including interim periods within those fiscal years, with early adoption permitted. The Company is currently evaluating the impact of adopting ASU 2025-06.
v3.25.3
REVENUE
9 Months Ended
Sep. 30, 2025
Revenue from Contract with Customer [Abstract]  
REVENUE REVENUE
The following tables disaggregate revenue by product category, geography, and sales channel for the periods indicated (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,
Revenue by product category2025202420252024
Grills$76,569 $74,931 $237,437 $246,721 
Consumables25,296 22,531 91,941 88,621 
Accessories23,531 24,588 84,784 100,093 
Total revenue$125,396 $122,050 $414,162 $435,435 
Three Months Ended September 30,Nine Months Ended September 30,
Revenue by geography2025202420252024
North America$115,127 $112,709 $382,006 $389,914 
Rest of world10,269 9,341 32,156 45,521 
Total revenue$125,396 $122,050 $414,162 $435,435 
Three Months Ended September 30,Nine Months Ended September 30,
Revenue by sales channel2025202420252024
Retail$107,007 $100,118 $358,244 $367,617 
Direct to consumer18,389 21,932 55,918 67,818 
Total revenue$125,396 $122,050 $414,162 $435,435 
v3.25.3
ACCOUNTS RECEIVABLES, NET
9 Months Ended
Sep. 30, 2025
Receivables [Abstract]  
ACCOUNTS RECEIVABLES, NET ACCOUNTS RECEIVABLES, NET
Accounts receivable consists of the following (in thousands):
September 30,
2025
December 31,
2024
Trade accounts receivable$96,643 $104,138 
Allowance for expected credit losses(375)(449)
Sales reserves, discounts and allowances
(15,594)(18,358)
Total accounts receivable, net$80,674 $85,331 
v3.25.3
INVENTORIES
9 Months Ended
Sep. 30, 2025
Inventory Disclosure [Abstract]  
INVENTORIES INVENTORIES
Inventories consisted of the following (in thousands):
September 30,
2025
December 31,
2024
Raw materials$3,978 $4,975 
Work in process5,549 6,526 
Finished goods105,100 95,866 
Inventories$114,627 $107,367 
v3.25.3
ACCRUED EXPENSES
9 Months Ended
Sep. 30, 2025
Payables and Accruals [Abstract]  
ACCRUED EXPENSES ACCRUED EXPENSES
Accrued expenses consisted of the following (in thousands):
September 30,
2025
December 31,
2024
Accrual for inventories in-transit$3,094 $13,013 
Warranty accrual6,618 6,239 
Accrued compensation and bonus10,623 8,483 
Accrual for legal matter
— 15,000
Other34,313 39,408 
Accrued expenses$54,648 $82,143 
The changes in the Company’s warranty accrual, included in accrued expenses on the accompanying condensed consolidated balance sheets, were as follows for the fiscal periods indicated (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Warranty accrual, beginning of period$6,396 $6,756 $6,239 $7,240 
Warranty claims(1,473)(1,373)(3,558)(3,695)
Warranty costs accrued1,695 1,060 3,937 2,898 
Warranty accrual, end of period$6,618 $6,443 $6,618 $6,443 
v3.25.3
GOODWILL
9 Months Ended
Sep. 30, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL GOODWILL
In connection with the preparation of the condensed consolidated financial statements for three and nine months ended September 30, 2025, the Company conducted additional testing of its goodwill and long-lived assets. As a result of this review, the Company concluded there were no events or changes in circumstances which indicated that the carrying value of the long-lived assets may not be recoverable. However, the Company did identify indicators of goodwill impairment for the single reporting unit and concluded that due to a sustained decrease of the Company’s stock price, a triggering event had occurred and therefore the Company performed a quantitative impairment test.
In performing the quantitative assessment of goodwill, the Company estimated the reporting unit’s fair value based upon a weighted analysis using both an income approach and a market-based approach. The income approach utilizes a discounted cash flow analysis, and the market-based approach utilizes comparable public company information, key valuation multiples, and considers a market control premium associated with cost synergies and other cash flow benefits that arise from obtaining control over a reporting unit, and guideline transactions, when applicable. The significant assumptions used in these approaches include revenue growth rates, profit margins, and discount rates under the income approach as well as valuation multiples derived from comparable public companies under the market approach.
As a result of the interim quantitative impairment assessment, the carrying value of the single reporting unit exceeded its fair value after consideration of a control premium, and the Company recorded $74.7 million non-cash goodwill impairment for the three and nine months ended September 30, 2025.
v3.25.3
DERIVATIVES
9 Months Ended
Sep. 30, 2025
Derivative Instruments and Hedging Activities Disclosure [Abstract]  
DERIVATIVES DERIVATIVES
Interest Rate Swap
On February 25, 2022, the Company entered into a floating-to-fixed interest rate swap agreement to hedge or otherwise protect against fluctuations on a portion of the Company’s variable rate debt. The agreement provides for a notional amount of $379.2 million, fixed rate of 2.08% and a maturity date of February 28, 2026. This agreement was designated as a cash flow hedge on the exposure of the variability of future cash flows subject to the variable monthly interest rates on $379.2 million of the term loan portion under the First Lien Term Loan Facility (as defined below). The Company assessed hedge effectiveness at the time of entering into the agreement, utilizing a regression analysis, and determined the hedge was expected to be highly effective.
In January 2023, the Company changed the interest reset period from one month to three months on the term loan portion under the First Lien Term Loan Facility (as defined below). As a result, the Company dedesignated its hedging relationship. At the time of dedesignation the total amount recorded in accumulated other comprehensive income ("AOCI") was $21.3 million and will be amortized into earnings as a reduction of interest expense over the term of the previously hedged interest payments. As of September 30, 2025, the Company had $1.4 million remaining within AOCI to be amortized into earnings as a reduction of interest expense.
For periods where the net position is in an asset balance, the balance is recorded within prepaid expenses and other current assets and other non-current assets on the accompanying condensed balance sheets. The gross and net balances from the interest rate swap contract position were as follows (in thousands):
September 30,
2025
December 31,
2024
Gross Asset Fair Value$2,981 $9,223 
Gross Liability Fair Value— — 
Net Asset Fair Value$2,981 $9,223 
Foreign Currency Contracts
The Company is exposed to foreign currency exchange rate risk related to its purchases and international operations. The Company utilizes foreign currency contracts to manage foreign currency risk in purchasing inventory and capital equipment, and future settlement of foreign denominated assets and liabilities. The volume of the Company’s foreign currency contract activity is limited by the amount of transaction exposure in each foreign currency and the Company’s election as to whether to hedge the transactions. There are no derivative instruments entered into for speculative purposes.
The Company had outstanding foreign currency contracts as of September 30, 2025 and December 31, 2024. The Company did not elect hedge accounting for any of these contracts. The fair market value of the contracts in an asset position are offset by the fair market value of the contracts in a liability position to reach a net position. For periods where the net position is an asset balance, the balance is recorded within prepaid expenses and other current assets in the accompanying condensed consolidated balance sheets and for periods where the net position is a liability balance, the balance is recorded within other current liabilities in the accompanying condensed consolidated balance sheets. Changes in the net fair value of contracts are recorded within other income (expense), net in the accompanying condensed consolidated statements of operations and comprehensive loss.
The gross and net balances from foreign currency contract positions were as follows (in thousands):
September 30,
2025
December 31,
2024
Gross Asset Fair Value$— $— 
Gross Liability Fair Value178 2,871 
Net Fair Value$178 $2,871 
Gains (losses) from foreign currency contracts were recorded in other income (expense), net within the accompanying condensed consolidated statements of operations and comprehensive loss as follows (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Realized loss$(247)$(328)$(2,367)$(865)
Unrealized gain77 390 2,693 15 
Total gain (loss)$(170)$62 $326 $(850)
v3.25.3
FAIR VALUE MEASUREMENTS
9 Months Ended
Sep. 30, 2025
Fair Value Disclosures [Abstract]  
FAIR VALUE MEASUREMENTS FAIR VALUE MEASUREMENTS
For financial assets and liabilities recorded at fair value on a recurring or non-recurring basis, fair value is the price the Company would receive to sell an asset, or pay to transfer a liability, in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. In the absence of such data, fair value is estimated using internal information consistent with what market participants would use in a hypothetical transaction. In determining fair value, observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. These two types of inputs create the following fair value hierarchy:
Level 1: Quoted prices for identical instruments in active markets.
Level 2: Quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not active; and model-derived valuations whose inputs are observable or whose significant value drivers are observable.
Level 3: Significant inputs to the valuation model are unobservable.
The following table presents information about the fair value measurement of the Company’s financial instruments (in thousands):
Financial Instruments Recorded at Fair Value on a Recurring Basis:Fair Value
Measurement
Level
As of
September 30,
2025
As of
December 31,
2024
Assets:
Derivative assets—interest rate swap contract (1)
2$2,981 $9,223 
Total assets$2,981 $9,223 
Liabilities:
Derivative liabilities—foreign currency contracts (2)
2$178 $2,871 
Total liabilities$178 $2,871 
(1)Included within prepaid expenses and other current assets in the accompanying condensed consolidated balance sheets.
(2)Included within other current liabilities in the accompanying condensed consolidated balance sheets.
Transfers of assets and liabilities among Level 1, Level 2 and Level 3 are recorded as of the actual date of the events or change in circumstances that caused the transfer. As of September 30, 2025 and December 31, 2024, there were no transfers between levels of the fair value hierarchy of the Company’s assets or liabilities measured at fair value.
The fair value of the Company’s derivative assets through its foreign currency contracts is based upon observable market-based inputs that reflect the present values of the differences between estimated future foreign currency rates versus fixed future settlement prices per the contracts, and therefore, are classified within Level 2. The fair value of the Company's interest rate swap contract held with a financial institution is classified as a Level 2 financial instrument, which is valued using observable underlying interest rates and market-determined risk premiums at the reporting date.
Certain assets measured at fair value on a non-recurring basis are subject to fair value adjustments only in certain circumstances. These assets can include goodwill that is written down to fair value when it is impaired, which uses Level 3 inputs. Assets that are written down to fair value when impaired are not subsequently adjusted to fair value unless further impairment occurs. As of September 30, 2025, the Company determined that the carrying value of goodwill was in excess of its fair value after consideration of a control premium and recorded a non-cash impairment charge of $74.7 million for the three and nine months ended September 30, 2025. For details associated with the Company's interim goodwill impairment, see Note 7 – Goodwill.
The following financial instruments are recorded at their carrying amount (in thousands):
As of September 30, 2025
As of December 31, 2024
Financial Instruments Recorded at Carrying Amount:Carrying
Amount
Estimated
Fair Value
Carrying
Amount
Estimated
Fair Value
Liabilities:
Debt—First Lien Term Loan Facility (1)
$403,388 $378,680 $403,575 $395,421 
Total liabilities$403,388 $378,680 $403,575 $395,421 
(1)Included in current portion of notes payable and notes payable, net of current portion within the accompanying condensed consolidated balance sheets. Due to the unobservable nature of the inputs these financial instruments are considered to be Level 3 instruments in the fair value hierarchy.
As of September 30, 2025 and December 31, 2024, the carrying amounts of the borrowings under the Receivables Financing Agreement (as defined in Note 10 – Debt and Financing Arrangements) approximated their respective fair values, primarily due to the short-term nature of the related borrowings.
v3.25.3
DEBT AND FINANCING ARRANGEMENTS
9 Months Ended
Sep. 30, 2025
Debt Disclosure [Abstract]  
DEBT AND FINANCING ARRANGEMENTS DEBT AND FINANCING ARRANGEMENTS
Notes Payable
On June 29, 2021, the Company refinanced its existing credit facilities and entered into a new first lien credit agreement, as borrower, with Credit Suisse AG, Cayman Islands Branch, as administrative agent and collateral agent, and other lenders party thereto as joint lead arrangers and joint bookrunners (as amended from time to time, the "First Lien Credit Agreement"). The First Lien Credit Agreement originally provided for a $560.0 million senior secured term loan facility (the "First Lien Term Loan Facility"), including a $50.0 million delayed draw term loan, and a $125.0 million revolving credit facility (the "Revolving Credit Facility" and, together with the First Lien Term Loan Facility, the "Credit Facilities"). The Company entered into an agency transfer agreement on April 30, 2024, pursuant to which Morgan Stanley Senior Funding, Inc. succeeded Credit Suisse AG, Cayman Islands Branch, as administrative agent and collateral agent for the Credit Facilities. The Company’s obligations under the First Lien Credit Agreement are substantively unchanged.
On August 5, 2025, the Company entered into an amendment to our First Lien Credit Agreement (the “Amendment”) to, among other things, extend the maturity date of a portion of the Revolving Credit Facility, reduce the size of the Revolving Credit Facility by 10% and modify other provisions of the Revolving Credit Facility, as described below.
The First Lien Term Loan Facility accrues interest at a rate per annum that incorporates both fixed and floating components. The fixed component ranges from 3.00% to 3.25% per annum based on the Company's Public Debt Rating (as defined in the First Lien Credit Agreement). The floating component was based on the Term SOFR (as defined in the First Lien Credit Agreement) for the relevant interest period. The First Lien Term Loan Facility requires periodic principal payments from December 2021 through June 2028, with any remaining unpaid principal and any accrued and unpaid interest due on the maturity date of June 29, 2028. As of September 30, 2025 and December 31, 2024, the total principal amount outstanding on the First Lien Term Loan Facility was $403.4 million and $403.6 million, respectively.
Loans under the Revolving Credit Facility accrue interest at a rate per annum that incorporates both fixed and floating components. The fixed component ranges from 2.75% to 3.25% per annum based on the Company's most recently determined First Lien Net Leverage Ratio (as defined in the First Lien Credit Agreement). The floating component was based on the Term SOFR for the relevant interest period. The Revolving Credit Facility also has a variable commitment fee, which is based on the Company's most recently determined First Lien Net Leverage Ratio and ranges from 0.25% to 0.50% per annum on undrawn amounts. Letters of credit may be issued under the Revolving Credit Facility in an amount not to exceed $15.0 million which, when issued, lower the overall borrowing capacity of the facility.
The Amendment made several material modifications to the Revolving Credit Facility. The overall size of the Revolving Credit Facility has been reduced by 10% to $112.5 million, and has been split into two tranches: a $30.0 million tranche expiring on June 29, 2026 and a $82.5 million tranche expiring on December 29, 2027 (the “Extended Revolving Facility”). No payment of outstanding principal amounts under either tranche is due prior to the respective expiration date of each tranche. As of September 30, 2025 and December 31, 2024, the Company had no outstanding loan amounts under the Revolving Credit Facility.
The First Lien Credit Agreement contains certain affirmative and negative covenants that limit the Company's ability to, among other things, incur additional indebtedness or liens (with certain exceptions), make certain investments, engage in fundamental changes or transactions including changes of control, transfer or dispose of certain assets, make restricted payments (including
dividends), engage in new lines of business, make certain prepayments and engage in certain affiliate transactions. Pursuant to the Amendment, the Company has agreed to certain additional negative covenant restrictions for the benefit of the lenders under the Extended Revolving Facility. All lenders under the Revolving Credit Facility are the beneficiaries of a First Lien Net Leverage Ratio (as defined in the First Lien Credit Agreement) test of 6.20 to 1.00, which is only applicable if the Company’s utilization of the Revolving Credit Facility in excess of a threshold set forth in the First Lien Credit Agreement. The lenders under the Extended Revolving Facility are the beneficiaries of a 6.20 to 1.00 First Lien Net Leverage Ratio covenant with a lower trigger threshold for testing, as set forth in the Amendment, and a minimum liquidity covenant requiring the maintenance of liquidity of at least $15.0 million, which is tested monthly. As of September 30, 2025, the Company was in compliance with the covenants under the Credit Facilities.
Accounts Receivable Credit Facility
On November 2, 2020, the Company entered into a receivables financing agreement (as amended, the "Receivables Financing Agreement"). Through the Receivables Financing Agreement, the Company participates in a trade receivables securitization program, administered on its behalf by MUFG Bank Ltd. ("MUFG"), using outstanding accounts receivable balances as collateral, which have been contributed by the Company to its wholly owned subsidiary and special purpose entity, Traeger SPE LLC (the "SPE"). While the Company provides operational services to the SPE, the receivables are owned by the SPE once contributed to it by the Company. The Company is the primary beneficiary and holds all equity interests of the SPE, thus the Company consolidates the SPE without any significant judgments.
The maximum borrowing capacity under the Receivables Financing Agreement is between $30.0 million and $75.0 million. The Receivables Financing Agreement allows for seasonal adjustments to the maximum borrowing capacity and further adjustments can be made up to two times annually at the discretion of the Company (with consent of the lenders under the Receivables Financing Agreement). The Company is required to pay fixed interest on outstanding cash advances of 2.5%, a floating interest based on the CP Rate or Adjusted Term SOFR (each as defined in the Receivables Financing Agreement), and an unused capacity charge that ranges from 0.25% to 0.5%. The Receivables Financing Agreement also includes a liquidity threshold of $42.5 million and if the Company's liquidity falls below this threshold, it may result in an increase in the required level of reserves, which would result in a reduction of the borrowing base under the Receivables Financing Agreement during such a liquidity shortfall.
On August 6, 2024, the Company entered into Amendment No. 10 to the Receivables Financing Agreement in order to extend the expiration of the facility to August 6, 2027. As part of the amendment, the Company is required to pay an upfront fee for the facility, along with a fixed interest rate on outstanding cash advances of approximately 2.6% and a floating interest rate based on the CP Rate or Adjusted Term SOFR (each as defined in the Receivables Financing Agreement). The Company was in compliance with the covenants under the Receivables Financing Agreement as of September 30, 2025.
As of September 30, 2025 and December 31, 2024, the Company had no outstanding loan amount and had drawn down $5.0 million, respectively, under this facility for general corporate and working capital purposes.
v3.25.3
COMMITMENTS AND CONTINGENCIES
9 Months Ended
Sep. 30, 2025
Commitments and Contingencies Disclosure [Abstract]  
COMMITMENTS AND CONTINGENCIES COMMITMENTS AND CONTINGENCIES
Legal Matters
In the normal course of business, the Company is involved in legal proceedings and other potential loss contingencies, some of which are covered by insurance. In accordance with ASC Topic 450, Contingencies ("Topic 450"), the Company establishes accruals for contingencies when it is probable that a loss will be incurred and the amount, or range of amounts, can be reasonably estimated. If the reasonable estimate is a range, the Company will accrue the best estimate in that range. When no amount within the range is a better estimate than any other amount, the Company will accrue the minimum amount in the range. Legal proceedings and other contingencies for which no accrual has been established are disclosed to the extent required by Topic 450.
In August 2024, the Company received an offer of compromise to reach an out-of-court settlement for a product liability matter. A formal settlement agreement was finalized in February 2025 and the matter was paid in March 2025 through the Company's insurance policies in the amount of $15.0 million.
v3.25.3
STOCK-BASED COMPENSATION
9 Months Ended
Sep. 30, 2025
Share-Based Payment Arrangement [Abstract]  
STOCK-BASED COMPENSATION STOCK-BASED COMPENSATION
On July 28, 2021, the Traeger, Inc. 2021 Incentive Award Plan (the “2021 Plan”) became effective. The 2021 Plan provides for the grant of stock options, including incentive stock options, and nonqualified stock options, restricted stock, dividend
equivalents, restricted stock units, stock appreciation rights, and other stock or cash awards to the Company’s employees and consultants and directors of the Company and its subsidiaries.
The Company grants time-based restricted stock units (“RSUs”) and restricted stock (“RSAs”) to employees which generally vest over a three-year vesting period, with one-third of the RSUs or RSAs vesting on the first, second and third anniversaries of the grant date subject to continued employment or service with the Company and its affiliates. The Company also granted in 2024 performance-based restricted shares (“Performance Shares”) and performance-based restricted stock units (“PSUs”) which cliff vested based on the achievement of certain annual adjusted EBITDA goals over an annual performance period subject to continued employment. In 2025, the Company granted Performance Shares and PSUs which will cliff vest based on the achievement of certain relative total shareholder return goals at the end of a three-year performance period subject to continued employment or service.
For RSUs and RSAs, the compensation expense is recognized on a straight-line basis over the requisite service period. For the Performance Shares and PSUs, the compensation expense is recognized on an accelerated basis over the requisite service period. The compensation expense related to the Performance Shares and PSUs with a performance condition could increase or decrease depending on the estimated probability of achieving the applicable adjusted EBITDA goals over the requisite service period. The Company uses a Monte Carlo pricing model to estimate the fair value of its Performance Shares and PSUs with a market condition as of the grant date, using various simulations of future stock prices through a stochastic model to estimate the fair value over the remaining term of the performance period. In addition, when an award is forfeited prior to the vesting date, the Company will recognize an adjustment for the previously recognized expense in the period of the forfeiture, with the exception of awards with market conditions for which the requisite service period has been satisfied.
A summary of the RSU and RSA activity during the nine months ended September 30, 2025 was as follows:
Number of Units and Shares
Weighted Average Grant Date Fair Value
Outstanding at December 31, 2024
9,000,295 $3.23 
Modified (1)
(447,239)3.67 
Granted6,350,937 1.54 
Vested(3,776,314)3.31 
Forfeited(1,490,145)2.57 
Outstanding at September 30, 2025
9,637,534 $2.18 
(1)On March 6, 2025, as part of the Separation Agreement between the Company and Dominic Blosil, the Company's former Chief Financial Officer, the Board of Directors of the Company approved the modification of Mr. Blosil's then-outstanding and unvested RSUs, such that the RSUs will continue to vest pursuant to their terms, with any then-remaining unvested RSUs vesting in full on December 31, 2025, subject to Mr. Blosil continuing to provide advisory services to the Company. The impact of the modification has a negligible impact to the accompanying condensed consolidated statements of operations and comprehensive loss for all periods presented.
As of September 30, 2025, the Company had $13.2 million of unrecognized stock-based compensation expense related to unvested RSUs and RSAs that is expected to be recognized over a weighted-average period of 1.86 years.
A summary of the Performance Share and PSU activity during the nine months ended September 30, 2025 was as follows:
Number of Units and Shares
Weighted Average Grant Date Fair Value
Outstanding at December 31, 2024
3,152,807 $2.21 
Modified (1)
(492,908)2.17 
Granted5,465,174 1.07 
Vested(3,068,721)2.21 
Forfeited or cancelled(441,754)0.98 
Outstanding at September 30, 2025
4,614,598 $0.98 
(1)In March 2025 the Board of Directors of the Company, acting upon the unanimous recommendation of its compensation committee, approved a modification to the then outstanding Performance Shares and PSUs to provide for certain adjustments to the applicable adjusted EBITDA goals. As a result of the modification, the Company recorded no incremental expense during the three months ended September 30, 2025 and $1.1 million of incremental expense during the nine months ended September 30, 2025.
As of September 30, 2025, the Company had $3.5 million of unrecognized stock-based compensation expense related to unvested Performance Shares and PSUs that are expected to be recognized over a weighted-average period of 2.56 years.
The Company's stock-based compensation was classified as follows in the accompanying condensed consolidated statements of operations and comprehensive loss (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Cost of revenue$13 $17 $39 $60 
Sales and marketing541 785 1,457 2,330 
General and administrative2,777 5,099 10,980 20,674 
Total stock-based compensation$3,331 $5,901 $12,476 $23,064 
For the three months ended September 30, 2025 and 2024, the Company paid $0.8 million and $2.1 million in connection with the net settlement of income tax obligations related to employee equity awards that vested during the period. During the nine months ended September 30, 2025 and 2024, the Company paid $1.8 million and $2.1 million for the net settlement of income tax obligations related to employee equity awards that vested during the respective period.
v3.25.3
INCOME TAXES
9 Months Ended
Sep. 30, 2025
Income Tax Disclosure [Abstract]  
INCOME TAXES INCOME TAXES
For the three months ended September 30, 2025 and 2024, the Company recorded an income tax benefit of $0.3 million and $0.1 million, respectively. For the nine months ended September 30, 2025 and 2024, the Company recorded an income tax benefit and provision of $2.3 million and $29,000, respectively.
The Company regularly evaluates the realizability of its deferred tax assets and establishes a valuation allowance if it is more likely than not that some or all the deferred tax assets will not be realized. In making such a determination, the Company considers all available positive and negative evidence, including future reversals of existing taxable temporary differences, projected future taxable income, loss carryback and tax planning strategies. Generally, more weight is given to objectively verifiable evidence, such as the cumulative loss in recent years, as a significant piece of negative evidence to overcome. As of September 30, 2025, the Company's U.S. operations have resulted in losses, and as such, the Company maintains a valuation allowance against substantially all its U.S. deferred tax assets.
On July 4, 2025, the U.S. government enacted The One Big Beautiful Bill Act which includes, among other provisions, changes to the U.S. corporate income tax system including the allowance of immediate expensing of qualifying research and development expenses and permanent extensions of certain provisions within the Tax Cuts and Jobs Act. Based on the Company's current analysis of the provisions, the Company does not expect these tax law changes to have a material impact on the Company's consolidated financial statements; however, the Company will continue to evaluate their impact as further information becomes available.
v3.25.3
RELATED PARTY TRANSACTIONS
9 Months Ended
Sep. 30, 2025
Related Party Transactions [Abstract]  
RELATED PARTY TRANSACTIONS RELATED PARTY TRANSACTIONS
The Company outsources a portion of its customer service and support through a third party who is an affiliate of the Company through common ownership. For the three months ended September 30, 2025 and 2024, the Company recorded expenses associated with such services of $0.8 million and $1.5 million, respectively. For the nine months ended September 30, 2025 and 2024, the Company recorded expenses associated with such services of $2.9 million and $4.0 million, respectively. Amounts payable to the third party as of September 30, 2025 and December 31, 2024 was $0.5 million and $0.8 million, respectively.
v3.25.3
EARNINGS (LOSS) PER SHARE
9 Months Ended
Sep. 30, 2025
Earnings Per Share [Abstract]  
EARNINGS (LOSS) PER SHARE NET LOSS PER SHARE
The Company computes basic earnings (loss) per share (“EPS”) attributable to common stockholders by dividing net loss attributable to common stockholders by the weighted-average number of shares of common stock outstanding during the period. Diluted EPS is calculated by adjusting weighted average shares outstanding for the dilutive effect of potential common shares, determined using the treasury-stock method. For purposes of the diluted EPS calculation, restricted stock units and performance shares are considered to be potential common shares.
The following table sets forth the computation of the Company’s basic and diluted EPS attributable to common stockholders for the fiscal periods indicated (in thousands, except share and per share amounts):
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Net loss
$(89,819)$(19,789)$(97,981)$(27,050)
Weighted-average common shares outstanding—basic134,214,292 128,291,933 132,290,564 126,886,385 
Effect of dilutive securities:
Restricted stock units, restricted stock awards, performance stock units and performance shares
— — — — 
Weighted-average common shares outstanding—diluted134,214,292 128,291,933 132,290,564 126,886,385 
Loss per share
Basic and diluted$(0.67)$(0.15)$(0.74)$(0.21)
The following table includes the number of units and shares that may be dilutive common shares in the future, and were not included in the computation of diluted earnings (loss) per share because the effect was anti-dilutive for the fiscal periods indicated:
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Restricted stock units, restricted stock awards, performance stock units and performance shares
13,393,349 12,341,893 13,393,349 12,341,893 
v3.25.3
RESTRUCTURING PLAN
9 Months Ended
Sep. 30, 2025
Restructuring and Related Activities [Abstract]  
RESTRUCTURING PLAN RESTRUCTURING PLAN
On May 15, 2025, the Board of Directors of the Company approved a comprehensive enterprise initiative designed to streamline the Company’s organizational structure and rebalance its cost base to improve profitability and cash flow generation. As part of this initiative, the Company plans to identify opportunities to deliver cost savings and efficiencies. These savings are expected to be achieved through a multi-step strategic optimization plan (“Project Gravity”), which includes a reduction in force and the centralization and streamlining of the Company’s operations. Project Gravity, in its entirety, is expected to be substantially completed by the end of fiscal year 2026, with the majority of the total charges expected to be incurred by the end of fiscal year 2025.
As a result of these initiatives, the Company has recorded $6.2 million and $9.7 million of expenses within restructuring and other costs in the accompanying condensed consolidated statement of operations and comprehensive loss for the three and nine months ended September 30, 2025, respectively. Of these total costs $5.1 million and $6.4 million are related to professional fees and other related costs and $1.1 million and $3.3 million are associated with severance and other personnel costs for the three and nine months ended September 30, 2025, respectively. All restructuring charges recognized to date are expected to be settled in cash and the Company does not anticipate significant non-cash charges related to Project Gravity at this time.
The following table presents a roll-forward of restructuring-related liabilities recorded within accrued expenses in the accompanying condensed consolidated balance sheets (in thousands):
Severance and Other Personnel Costs
Professional Fees and Other Related Costs
Total
Balance at December 31, 2024
$— $— $— 
Charges incurred
3,310 6,362 9,672 
Cash payments
(1,622)(4,062)(5,684)
Balance at September 30, 2025
$1,688 $2,300 $3,988 
v3.25.3
SEGMENT INFORMATION
9 Months Ended
Sep. 30, 2025
Segment Reporting [Abstract]  
Segment Reporting Disclosure SEGMENT INFORMATION
The Company operates as one operating and reportable segment. The Company’s one operating segment derives revenues from customers through the design, sourcing, sales, and support of wood pellet fueled barbecue grills, the pellets used to fire the grills as well as rubs, spices, sauces, and grill accessories. The operational structure, including sales, research, product design, operations, marketing, and administrative functions, is focused on the entire product suite rather than individual product categories, channels, and geographies. The accounting policies of the Company’s one operating segment are the same as those described in the summary of significant accounting policies. The Company's chief operating decision maker (“CODM”), the CEO, regularly reviews segment assets and liabilities on the condensed consolidated balance sheets as total consolidated assets. The CODM assess performance for the Company's one operating segment and decides how to allocate resources based on consolidated revenue, gross margin, demand creation costs, and net loss, by comparing actual results to historical results and previously forecasted financial information. As there is a single operating segment, the Company does not have intra-entity sales or transfers that impact the consolidated financials.
The following table presents segment information for revenue, segment profit (loss), and significant expenses with respect to the Company’s single reportable segment (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Revenue$125,396 $122,050 $414,162 $435,435 
Cost of revenue76,850 70,362 249,157 248,856 
Gross profit48,546 51,688 165,005 186,579 
Demand creation (1)
5,459 9,085 20,024 26,764 
Other operating expenses (2)
45,518 50,031 146,627 162,521 
Other segment items (3)
87,388 12,361 96,335 24,344 
Net loss
$(89,819)$(19,789)$(97,981)$(27,050)
(1)Represents expenses directly associated with building brand awareness and driving consumer demand for the Company’s products, which primarily include advertising, promotional campaigns, sponsorships, digital and social media initiatives, and other marketing activities designed to enhance consumer engagement, expand market reach, and strengthen the brand's market presence. Demand creation costs are recorded within sales and marketing in the accompanying condensed consolidated statement of operations and comprehensive loss.
(2)Represents total operating expenses, excluding demand creation, goodwill impairment and restructuring and other costs, as presented in the accompanying condensed consolidated statement of operations and comprehensive loss. These expenses primarily include employee-related costs such as salaries, wages, benefits and stock-based compensation, as well as amortization of intangible assets, research and development costs, external professional service fees, and depreciation expense.
(3)Represents consolidated goodwill impairment, restructuring and other costs, interest expense, other income (expense), net, and provision (benefit) for income taxes as presented in the accompanying condensed consolidated statement of operations and comprehensive loss.
v3.25.3
Insider Trading Arrangements
3 Months Ended
Sep. 30, 2025
Trading Arrangements, by Individual  
Rule 10b5-1 Arrangement Adopted false
Non-Rule 10b5-1 Arrangement Adopted false
Rule 10b5-1 Arrangement Terminated false
v3.25.3
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)
9 Months Ended
Sep. 30, 2025
Accounting Policies [Abstract]  
Basis of Presentation The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”).
The consolidated balance sheet as of December 31, 2024 has been derived from the audited consolidated financial statements at that date but does not include all information and footnotes required by U.S. GAAP for complete financial statements. The unaudited condensed consolidated financial statements should be read in conjunction with the Company's audited consolidated financial statements for the year ended December 31, 2024 included in the Company’s Annual Report on Form 10-K, filed with the Securities and Exchange Commission (“SEC”) on March 7, 2025 (the “Annual Report on Form 10-K”).
In the opinion of management, the accompanying unaudited condensed consolidated financial statements contain all normal and recurring adjustments necessary to fairly present the consolidated financial position, results of operations and cash flows for the interim periods presented. Operating results for the three and nine months ended September 30, 2025 are not necessarily indicative of results that may be expected for any other interim period or for the year ended December 31, 2025.
The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation.
There have been no significant changes in the Company’s significant accounting policies during the three and nine months ended September 30, 2025, as compared with those disclosed in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 filed with the SEC on March 7, 2025.
Principles of Consolidation The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”).
The consolidated balance sheet as of December 31, 2024 has been derived from the audited consolidated financial statements at that date but does not include all information and footnotes required by U.S. GAAP for complete financial statements. The unaudited condensed consolidated financial statements should be read in conjunction with the Company's audited consolidated financial statements for the year ended December 31, 2024 included in the Company’s Annual Report on Form 10-K, filed with the Securities and Exchange Commission (“SEC”) on March 7, 2025 (the “Annual Report on Form 10-K”).
In the opinion of management, the accompanying unaudited condensed consolidated financial statements contain all normal and recurring adjustments necessary to fairly present the consolidated financial position, results of operations and cash flows for the interim periods presented. Operating results for the three and nine months ended September 30, 2025 are not necessarily indicative of results that may be expected for any other interim period or for the year ended December 31, 2025.
The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation.
There have been no significant changes in the Company’s significant accounting policies during the three and nine months ended September 30, 2025, as compared with those disclosed in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 filed with the SEC on March 7, 2025.
Use of Estimates The preparation of these financial statements in accordance with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. The most significant estimates and the assumptions made by management that present the greatest amount of estimation uncertainty include customer credits and returns, obsolete inventory reserves, valuation and impairment of intangible assets including goodwill and reserves for warranty. Actual results could differ from these estimates.
Concentrations Financial instruments that potentially subject the Company to concentrations of credit risk consist of cash in banks, trade accounts receivable, foreign currency contracts, and business activity with certain third-party contract manufacturers of the Company’s products. Credit is extended to customers based on an evaluation of the customer’s financial condition and collateral is not generally required in the Company’s sales transactions. Three customers (each large U.S. retailers) that accounted for a significant portion of net sales are as follows:
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Customer A32 %29 %28 %24 %
Customer B16 %18 %15 %18 %
Customer C%%%%
Concentrations of credit risk exist to the extent credit terms are extended with four customers that account for a significant portion of the Company’s trade accounts receivables. As of September 30, 2025, there were four customers A, B, C, and D that accounted for 47%, 17%, 4%, and 12% of the Company's trade accounts receivables as compared to 31%, 28%, 4%, and 13% as of December 31, 2024, respectively. A disruption to a business that would impact its ability to meet its financial obligations on the part of any one of these four customers could result in a material amount of exposure to the Company. No other single customer accounted for greater than 10% of trade accounts receivable as of September 30, 2025 or December 31, 2024. Additionally, no other single customer accounted for greater than 10% of the Company’s net sales for the three and nine months ended September 30, 2025 and 2024, respectively.
The Company’s international sales to dealers and distributors located in the European Union, the United Kingdom and Canada are denominated in Euros, British Pounds and Canadian Dollars, respectively.
The Company relies on a limited number of suppliers for its contract manufacturing of grills and accessories. A significant disruption in the operations of certain of these manufacturers, or in the transportation of parts and accessories would impact the production of the Company’s products for a substantial period of time, which could have a material adverse effect on the Company’s business, financial condition and results of operations.
Recently Issued Accounting Standards In November 2023, FASB issued Accounting Standard Update (“ASU”) 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, requiring public entities to disclose information about their reportable segments’ significant expenses and other segment items on an interim and annual basis. Public entities with a single reportable segment are required to apply the disclosure requirements in ASU 2023-07, as well as all existing segment disclosures and reconciliation requirements in Topic 280 on an interim and annual basis. Effective January 1, 2024, the Company adopted ASU 2023-07 using a retrospective transition method. For further information, refer to Note 17 – Segment Information.In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which requires public entities, on an annual basis, to
provide disclosure of specific categories in the rate reconciliation, as well as disclosure of income taxes paid disaggregated by jurisdiction. ASU 2023-09 is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The Company is currently evaluating the impact of adopting ASU 2023-09.
In November 2024, the FASB issued ASU 2024-03, Income Statement-Reporting Comprehensive Income-Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, requiring public entities to disclose additional information about specific expense categories in the notes to the financial statements on an interim and annual basis. ASU 2024-03 is effective for fiscal years beginning after December 15, 2026, and for interim periods beginning after December 15, 2027, with early adoption permitted. The Company is currently evaluating the impact of adopting ASU 2024-03.
In September 2025, the FASB issued ASU 2025-06, Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40) which modifies the accounting guidance for costs incurred in connection with internal-use software. The amendments in this update are intended to improve the operability of the guidance by removing references to software development project stages, thereby making the guidance neutral to different software development methodologies. Under the revised standard, entities will apply a single model for capitalizing and expensing costs related to internal-use software, regardless of the development approach. ASU 2025-06 is effective for annual periods beginning after December 15, 2027, including interim periods within those fiscal years, with early adoption permitted. The Company is currently evaluating the impact of adopting ASU 2025-06.
Fair Value Measurements
For financial assets and liabilities recorded at fair value on a recurring or non-recurring basis, fair value is the price the Company would receive to sell an asset, or pay to transfer a liability, in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. In the absence of such data, fair value is estimated using internal information consistent with what market participants would use in a hypothetical transaction. In determining fair value, observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. These two types of inputs create the following fair value hierarchy:
Level 1: Quoted prices for identical instruments in active markets.
Level 2: Quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not active; and model-derived valuations whose inputs are observable or whose significant value drivers are observable.
Level 3: Significant inputs to the valuation model are unobservable.
Revenue from Contract with Customer The Company recognizes revenue at the amount to which it expects to be entitled when a contract exists with a customer that specifies the goods and services to be provided at an agreed upon sales price and when the performance obligation is satisfied. The performance obligation for most of the Company’s sales transactions is considered complete when control transfers, which is determined when products are shipped or delivered to the customer depending on the terms of the contract. Sales are made on normal and customary short-term credit terms or upon delivery of point-of-sale transactions.
Shipping charges billed to customers are included in net sales and related shipping costs are included in cost of sales. The Company has elected to account for shipping and handling activities performed after control has been transferred to the customer as a fulfillment cost.
The Company enters into contractual arrangements with customers in the form of individual customer orders which specify the goods, quantity, pricing, and associated order terms. The Company does not have long-term contracts that are satisfied over time. Due to the nature of the contracts, no significant judgment exists in relation to the identification of the customer contract or satisfaction of the performance obligation. The Company expenses incremental costs of obtaining a contract due to the short-term nature of the contracts.
The Company has certain contractual programs and practices with customers that can give rise to elements of variable consideration such as customer cooperative advertising and volume incentive rebates. The Company estimates the variable consideration using the most likely amount method based on sales and contractual rates with each customer and records the estimated amount of credits for these programs as a reduction to net sales.
The Company has entered into contracts with some customers that allow for credits to be claimed for certain matters of operational compliance or for returns to the retail customer from end consumers. Credits that will be issued associated with these items are estimated using the expected value method and are based on actual historical experience and are recorded as a reduction of revenue at the time of recognition or when circumstances change resulting in a change in estimated returns. Revenue is recognized net of any taxes collected from customers, which are subsequently remitted to governmental authorities.
Income Tax, Policy On March 27, 2020, the U.S. government enacted the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) to provide certain relief as a result of the coronavirus pandemic (“COVID-19”). The CARES Act provides tax relief, along with other stimulus measures, including a provision for an Employee Retention Tax Credit (“ERTC”). As there is no authoritative guidance under U.S. GAAP on accounting for government assistance to for-profit business entities, the Company accounts for the ERTC by analogy to International Accounting Standard (“IAS”) 20, Accounting for Government Grants and Disclosure of Government Assistance.
In 2023, the Company submitted claims to the Internal Revenue Service (“IRS”) for the ERTC. In accordance with IAS 20, the Company will recognize the claimed amounts once it has obtained reasonable assurance of receipt, defined as the point at which the claims have been accepted by the IRS and the corresponding cash payments have been received. For the three and nine months ended September 30, 2025, the Company received $1.0 million and $6.0 million from the IRS in connection with these tax credits, of which $0.2 million and $1.3 million represented interest, respectively. These amounts were recorded within other income (expense), net in the accompanying condensed consolidated statements of operations and comprehensive loss. There were no such amounts recorded for the fiscal year ended 2024.
Goodwill and Intangible Assets, Goodwill, Policy Goodwill represents the excess of consideration transferred over the fair value of tangible and identifiable intangible net assets acquired and the liabilities assumed in a business combination. Substantially all of the Company’s goodwill was recognized in the purchase price allocation when the Company was acquired in 2017, with smaller incremental amounts recognized in subsequent business combinations. Goodwill is not amortized, but is tested for impairment at the reporting unit level annually or more frequently if events or changes in circumstances indicate that it is more likely than not that the fair value of the reporting unit is less than its carrying amount. In conducting the impairment test, the Company first reviews qualitative factors to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying amount. The Company currently operates as a single reporting unit under the guidance in Topic 350, Intangibles - Goodwill and Other.
When testing goodwill for impairment, the Company has the option of first performing a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying amount. If the Company elects to bypass the qualitative assessment, or if a qualitative assessment indicates it is more likely than not that carrying value exceeds its fair value, the Company performs a quantitative goodwill impairment test. Under the quantitative goodwill impairment test, if the reporting unit’s carrying amount exceeds its fair value, the Company will record an impairment charge based on that difference.
As part of our annual goodwill impairment test, no impairment was recorded for the period ended December 31, 2024. However, during the three months ended September 30, 2025, the Company identified a potential indicator of impairment due to the sustained decrease of the Company’s stock price which led to the conclusion that a triggering event had occurred and therefore the Company performed a quantitative test for the single reporting unit.
The fair value of the reporting unit was based upon a weighted analysis using both an income approach and a market-based approach. The income approach utilizes a discounted cash flow analysis, and the market-based approach utilizes comparable public company information, key valuation multiples, and considers a market control premium associated with cost synergies and other cash flow benefits that arise from obtaining control over a reporting unit, and guideline transactions, when applicable. The significant assumptions used in these approaches include revenue growth rates, profit margins, and discount rates under the income approach as well as valuation multiples derived from comparable public companies under the market approach.
Based on the interim impairment test of goodwill as of September 30, 2025, the Company determined that the carrying value of the reporting unit was in excess of its fair value after consideration of a control premium and recorded a non-cash impairment charge of $74.7 million for the three and nine months ended September 30, 2025. For details associated with the Company's interim goodwill impairment, see Note 7 – Goodwill.
v3.25.3
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)
9 Months Ended
Sep. 30, 2025
Accounting Policies [Abstract]  
Schedule of Significant Portion of Net Sales Three customers (each large U.S. retailers) that accounted for a significant portion of net sales are as follows:
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Customer A32 %29 %28 %24 %
Customer B16 %18 %15 %18 %
Customer C%%%%
v3.25.3
REVENUE (Tables)
9 Months Ended
Sep. 30, 2025
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue
The following tables disaggregate revenue by product category, geography, and sales channel for the periods indicated (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,
Revenue by product category2025202420252024
Grills$76,569 $74,931 $237,437 $246,721 
Consumables25,296 22,531 91,941 88,621 
Accessories23,531 24,588 84,784 100,093 
Total revenue$125,396 $122,050 $414,162 $435,435 
Three Months Ended September 30,Nine Months Ended September 30,
Revenue by geography2025202420252024
North America$115,127 $112,709 $382,006 $389,914 
Rest of world10,269 9,341 32,156 45,521 
Total revenue$125,396 $122,050 $414,162 $435,435 
Three Months Ended September 30,Nine Months Ended September 30,
Revenue by sales channel2025202420252024
Retail$107,007 $100,118 $358,244 $367,617 
Direct to consumer18,389 21,932 55,918 67,818 
Total revenue$125,396 $122,050 $414,162 $435,435 
v3.25.3
ACCOUNTS RECEIVABLES, NET (Tables)
9 Months Ended
Sep. 30, 2025
Receivables [Abstract]  
Schedule of Accounts Receivable
Accounts receivable consists of the following (in thousands):
September 30,
2025
December 31,
2024
Trade accounts receivable$96,643 $104,138 
Allowance for expected credit losses(375)(449)
Sales reserves, discounts and allowances
(15,594)(18,358)
Total accounts receivable, net$80,674 $85,331 
v3.25.3
INVENTORIES (Tables)
9 Months Ended
Sep. 30, 2025
Inventory Disclosure [Abstract]  
Schedule of Inventories
Inventories consisted of the following (in thousands):
September 30,
2025
December 31,
2024
Raw materials$3,978 $4,975 
Work in process5,549 6,526 
Finished goods105,100 95,866 
Inventories$114,627 $107,367 
v3.25.3
ACCRUED EXPENSES (Tables)
9 Months Ended
Sep. 30, 2025
Payables and Accruals [Abstract]  
Schedule of Accrued Expenses
Accrued expenses consisted of the following (in thousands):
September 30,
2025
December 31,
2024
Accrual for inventories in-transit$3,094 $13,013 
Warranty accrual6,618 6,239 
Accrued compensation and bonus10,623 8,483 
Accrual for legal matter
— 15,000
Other34,313 39,408 
Accrued expenses$54,648 $82,143 
Schedule of Changes in Warranty Liability
The changes in the Company’s warranty accrual, included in accrued expenses on the accompanying condensed consolidated balance sheets, were as follows for the fiscal periods indicated (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Warranty accrual, beginning of period$6,396 $6,756 $6,239 $7,240 
Warranty claims(1,473)(1,373)(3,558)(3,695)
Warranty costs accrued1,695 1,060 3,937 2,898 
Warranty accrual, end of period$6,618 $6,443 $6,618 $6,443 
v3.25.3
DERIVATIVES (Tables)
9 Months Ended
Sep. 30, 2025
Derivative Instruments and Hedging Activities Disclosure [Abstract]  
Schedule of Interest Rate Derivatives
For periods where the net position is in an asset balance, the balance is recorded within prepaid expenses and other current assets and other non-current assets on the accompanying condensed balance sheets. The gross and net balances from the interest rate swap contract position were as follows (in thousands):
September 30,
2025
December 31,
2024
Gross Asset Fair Value$2,981 $9,223 
Gross Liability Fair Value— — 
Net Asset Fair Value$2,981 $9,223 
Schedule of Foreign Exchange Contracts
The gross and net balances from foreign currency contract positions were as follows (in thousands):
September 30,
2025
December 31,
2024
Gross Asset Fair Value$— $— 
Gross Liability Fair Value178 2,871 
Net Fair Value$178 $2,871 
Schedule of Gain (Loss) from Foreign Currency Contracts
Gains (losses) from foreign currency contracts were recorded in other income (expense), net within the accompanying condensed consolidated statements of operations and comprehensive loss as follows (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Realized loss$(247)$(328)$(2,367)$(865)
Unrealized gain77 390 2,693 15 
Total gain (loss)$(170)$62 $326 $(850)
v3.25.3
FAIR VALUE MEASUREMENTS (Tables)
9 Months Ended
Sep. 30, 2025
Fair Value Disclosures [Abstract]  
Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis
The following table presents information about the fair value measurement of the Company’s financial instruments (in thousands):
Financial Instruments Recorded at Fair Value on a Recurring Basis:Fair Value
Measurement
Level
As of
September 30,
2025
As of
December 31,
2024
Assets:
Derivative assets—interest rate swap contract (1)
2$2,981 $9,223 
Total assets$2,981 $9,223 
Liabilities:
Derivative liabilities—foreign currency contracts (2)
2$178 $2,871 
Total liabilities$178 $2,871 
(1)Included within prepaid expenses and other current assets in the accompanying condensed consolidated balance sheets.
(2)Included within other current liabilities in the accompanying condensed consolidated balance sheets.
Schedule of Financial Instruments Recorded at Carrying Amount
The following financial instruments are recorded at their carrying amount (in thousands):
As of September 30, 2025
As of December 31, 2024
Financial Instruments Recorded at Carrying Amount:Carrying
Amount
Estimated
Fair Value
Carrying
Amount
Estimated
Fair Value
Liabilities:
Debt—First Lien Term Loan Facility (1)
$403,388 $378,680 $403,575 $395,421 
Total liabilities$403,388 $378,680 $403,575 $395,421 
(1)Included in current portion of notes payable and notes payable, net of current portion within the accompanying condensed consolidated balance sheets. Due to the unobservable nature of the inputs these financial instruments are considered to be Level 3 instruments in the fair value hierarchy.
As of September 30, 2025 and December 31, 2024, the carrying amounts of the borrowings under the Receivables Financing Agreement (as defined in Note 10 – Debt and Financing Arrangements) approximated their respective fair values, primarily due to the short-term nature of the related borrowings.
v3.25.3
STOCK-BASED COMPENSATION (Tables)
9 Months Ended
Sep. 30, 2025
Share-Based Payment Arrangement [Abstract]  
Schedule of Equity-Based Compensation, Expensed and Capitalized Amount
The Company's stock-based compensation was classified as follows in the accompanying condensed consolidated statements of operations and comprehensive loss (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Cost of revenue$13 $17 $39 $60 
Sales and marketing541 785 1,457 2,330 
General and administrative2,777 5,099 10,980 20,674 
Total stock-based compensation$3,331 $5,901 $12,476 $23,064 
Share-based Payment Arrangement, Outstanding Award, Activity, Excluding Option
A summary of the RSU and RSA activity during the nine months ended September 30, 2025 was as follows:
Number of Units and Shares
Weighted Average Grant Date Fair Value
Outstanding at December 31, 2024
9,000,295 $3.23 
Modified (1)
(447,239)3.67 
Granted6,350,937 1.54 
Vested(3,776,314)3.31 
Forfeited(1,490,145)2.57 
Outstanding at September 30, 2025
9,637,534 $2.18 
(1)On March 6, 2025, as part of the Separation Agreement between the Company and Dominic Blosil, the Company's former Chief Financial Officer, the Board of Directors of the Company approved the modification of Mr. Blosil's then-outstanding and unvested RSUs, such that the RSUs will continue to vest pursuant to their terms, with any then-remaining unvested RSUs vesting in full on December 31, 2025, subject to Mr. Blosil continuing to provide advisory services to the Company. The impact of the modification has a negligible impact to the accompanying condensed consolidated statements of operations and comprehensive loss for all periods presented.
A summary of the Performance Share and PSU activity during the nine months ended September 30, 2025 was as follows:
Number of Units and Shares
Weighted Average Grant Date Fair Value
Outstanding at December 31, 2024
3,152,807 $2.21 
Modified (1)
(492,908)2.17 
Granted5,465,174 1.07 
Vested(3,068,721)2.21 
Forfeited or cancelled(441,754)0.98 
Outstanding at September 30, 2025
4,614,598 $0.98 
(1)In March 2025 the Board of Directors of the Company, acting upon the unanimous recommendation of its compensation committee, approved a modification to the then outstanding Performance Shares and PSUs to provide for certain adjustments to the applicable adjusted EBITDA goals. As a result of the modification, the Company recorded no incremental expense during the three months ended September 30, 2025 and $1.1 million of incremental expense during the nine months ended September 30, 2025.
v3.25.3
EARNINGS (LOSS) PER SHARE (Tables)
9 Months Ended
Sep. 30, 2025
Earnings Per Share [Abstract]  
Schedule of Computation of Basic and Diluted EPS Attributable for Common Stockholders
The following table sets forth the computation of the Company’s basic and diluted EPS attributable to common stockholders for the fiscal periods indicated (in thousands, except share and per share amounts):
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Net loss
$(89,819)$(19,789)$(97,981)$(27,050)
Weighted-average common shares outstanding—basic134,214,292 128,291,933 132,290,564 126,886,385 
Effect of dilutive securities:
Restricted stock units, restricted stock awards, performance stock units and performance shares
— — — — 
Weighted-average common shares outstanding—diluted134,214,292 128,291,933 132,290,564 126,886,385 
Loss per share
Basic and diluted$(0.67)$(0.15)$(0.74)$(0.21)
Schedule of Antidilutive Securities Excluded from Computation of Diluted Earnings (loss) Per Share
The following table includes the number of units and shares that may be dilutive common shares in the future, and were not included in the computation of diluted earnings (loss) per share because the effect was anti-dilutive for the fiscal periods indicated:
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Restricted stock units, restricted stock awards, performance stock units and performance shares
13,393,349 12,341,893 13,393,349 12,341,893 
v3.25.3
RESTRUCTURING PLAN (Tables)
9 Months Ended
Sep. 30, 2025
Restructuring and Related Activities [Abstract]  
Restructuring and Related Costs
The following table presents a roll-forward of restructuring-related liabilities recorded within accrued expenses in the accompanying condensed consolidated balance sheets (in thousands):
Severance and Other Personnel Costs
Professional Fees and Other Related Costs
Total
Balance at December 31, 2024
$— $— $— 
Charges incurred
3,310 6,362 9,672 
Cash payments
(1,622)(4,062)(5,684)
Balance at September 30, 2025
$1,688 $2,300 $3,988 
v3.25.3
SEGMENT INFORMATION (Tables)
9 Months Ended
Sep. 30, 2025
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information, by Segment
The following table presents segment information for revenue, segment profit (loss), and significant expenses with respect to the Company’s single reportable segment (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Revenue$125,396 $122,050 $414,162 $435,435 
Cost of revenue76,850 70,362 249,157 248,856 
Gross profit48,546 51,688 165,005 186,579 
Demand creation (1)
5,459 9,085 20,024 26,764 
Other operating expenses (2)
45,518 50,031 146,627 162,521 
Other segment items (3)
87,388 12,361 96,335 24,344 
Net loss
$(89,819)$(19,789)$(97,981)$(27,050)
(1)Represents expenses directly associated with building brand awareness and driving consumer demand for the Company’s products, which primarily include advertising, promotional campaigns, sponsorships, digital and social media initiatives, and other marketing activities designed to enhance consumer engagement, expand market reach, and strengthen the brand's market presence. Demand creation costs are recorded within sales and marketing in the accompanying condensed consolidated statement of operations and comprehensive loss.
(2)Represents total operating expenses, excluding demand creation, goodwill impairment and restructuring and other costs, as presented in the accompanying condensed consolidated statement of operations and comprehensive loss. These expenses primarily include employee-related costs such as salaries, wages, benefits and stock-based compensation, as well as amortization of intangible assets, research and development costs, external professional service fees, and depreciation expense.
(3)Represents consolidated goodwill impairment, restructuring and other costs, interest expense, other income (expense), net, and provision (benefit) for income taxes as presented in the accompanying condensed consolidated statement of operations and comprehensive loss.
v3.25.3
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)
$ in Millions
3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Dec. 31, 2024
Concentration Risk [Line Items]          
Income tax credits $ 1.0   $ 6.0    
Interest $ 0.2   $ 1.3    
Customer Concentration Risk | Revenue from Contract with Customer, Product and Service Benchmark | Customer A          
Concentration Risk [Line Items]          
Concentration risk percentage 32.00% 29.00% 28.00% 24.00%  
Customer Concentration Risk | Revenue from Contract with Customer, Product and Service Benchmark | Customer B          
Concentration Risk [Line Items]          
Concentration risk percentage 16.00% 18.00% 15.00% 18.00%  
Customer Concentration Risk | Revenue from Contract with Customer, Product and Service Benchmark | Customer C          
Concentration Risk [Line Items]          
Concentration risk percentage 7.00% 6.00% 9.00% 9.00%  
Customer Concentration Risk | Accounts Receivable | Customer A          
Concentration Risk [Line Items]          
Concentration risk percentage     47.00%   31.00%
Customer Concentration Risk | Accounts Receivable | Customer B          
Concentration Risk [Line Items]          
Concentration risk percentage     17.00%   28.00%
Customer Concentration Risk | Accounts Receivable | Customer C          
Concentration Risk [Line Items]          
Concentration risk percentage     4.00%   4.00%
Customer Concentration Risk | Accounts Receivable | Customer D          
Concentration Risk [Line Items]          
Concentration risk percentage     12.00%   13.00%
v3.25.3
REVENUE (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Disaggregation of Revenue [Line Items]        
Total revenue $ 125,396 $ 122,050 $ 414,162 $ 435,435
Retail        
Disaggregation of Revenue [Line Items]        
Total revenue 107,007 100,118 358,244 367,617
Direct to consumer        
Disaggregation of Revenue [Line Items]        
Total revenue 18,389 21,932 55,918 67,818
North America        
Disaggregation of Revenue [Line Items]        
Total revenue 115,127 112,709 382,006 389,914
Rest of world        
Disaggregation of Revenue [Line Items]        
Total revenue 10,269 9,341 32,156 45,521
Grills        
Disaggregation of Revenue [Line Items]        
Total revenue 76,569 74,931 237,437 246,721
Consumables        
Disaggregation of Revenue [Line Items]        
Total revenue 25,296 22,531 91,941 88,621
Accessories        
Disaggregation of Revenue [Line Items]        
Total revenue $ 23,531 $ 24,588 $ 84,784 $ 100,093
v3.25.3
ACCOUNTS RECEIVABLES, NET (Details) - USD ($)
$ in Thousands
Sep. 30, 2025
Dec. 31, 2024
Receivables [Abstract]    
Trade accounts receivable $ 96,643 $ 104,138
Allowance for expected credit losses (375) (449)
Sales reserves, discounts and allowances (15,594) (18,358)
Total accounts receivable, net $ 80,674 $ 85,331
v3.25.3
INVENTORIES (Details) - USD ($)
$ in Thousands
Sep. 30, 2025
Dec. 31, 2024
Inventory Disclosure [Abstract]    
Raw materials $ 3,978 $ 4,975
Work in process 5,549 6,526
Finished goods 105,100 95,866
Inventories $ 114,627 $ 107,367
v3.25.3
ACCRUED EXPENSES - Schedule of Accrued Expenses (Details) - USD ($)
$ in Thousands
Sep. 30, 2025
Jun. 30, 2025
Dec. 31, 2024
Sep. 30, 2024
Jun. 30, 2024
Dec. 31, 2023
Payables and Accruals [Abstract]            
Accrual for inventories in-transit $ 3,094   $ 13,013      
Warranty accrual 6,618 $ 6,396 6,239 $ 6,443 $ 6,756 $ 7,240
Accrued compensation and bonus 10,623   8,483      
Other 34,313   39,408      
Accrued expenses 54,648   82,143      
Loss Contingency, Accrual, Current $ 0   $ 15,000      
v3.25.3
ACCRUED EXPENSES - Change in Warranty Liability (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Movement in Standard and Extended Product Warranty Accrual, Increase (Decrease) [Roll Forward]        
Warranty accrual, beginning of period $ 6,396 $ 6,756 $ 6,239 $ 7,240
Warranty claims (1,473) (1,373) (3,558) (3,695)
Warranty costs accrued 1,695 1,060 3,937 2,898
Warranty accrual, end of period $ 6,618 $ 6,443 $ 6,618 $ 6,443
v3.25.3
GOODWILL (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]        
Goodwill impairment $ 74,725 $ 0 $ 74,725 $ 0
v3.25.3
DERIVATIVES - Narratives (Details)
$ in Thousands
Sep. 30, 2025
USD ($)
Dec. 31, 2024
USD ($)
Aug. 06, 2024
Nov. 08, 2023
USD ($)
Jan. 31, 2023
USD ($)
Feb. 25, 2022
USD ($)
Derivatives, Fair Value [Line Items]            
Dedesignation of cash flow hedge         $ 21,300  
Interest Rate Cash Flow Hedge Gain (Loss) to be Reclassified During Next 12 Months, Net $ 1,400          
Debt Instrument, Fixed Interest Rate On Outstanding Cash Advances     0.026      
Interest Rate Swap            
Derivatives, Fair Value [Line Items]            
Notional amount           $ 379,200
Fixed interest rate           2.08%
Interest Rate Swap | Cash Flow Hedging            
Derivatives, Fair Value [Line Items]            
Net asset fair value $ 2,981 $ 9,223        
First Lein Term Loan Facility | Secured Debt            
Derivatives, Fair Value [Line Items]            
Long-term debt           $ 379,200
Accounts Receivable Credit Facility | Line of Credit            
Derivatives, Fair Value [Line Items]            
Debt Instrument, Restrictive Covenant, Liquidity Threshold       $ 42,500    
v3.25.3
DERIVATIVES - Summary of Gross and Net Fair Value of Cash Flow Hedge Position (Details) - USD ($)
$ in Thousands
Sep. 30, 2025
Dec. 31, 2024
Cash Flow Hedging | Interest Rate Swap    
Derivatives, Fair Value [Line Items]    
Net Fair Value $ 2,981 $ 9,223
v3.25.3
DERIVATIVES - Summary of Gross and Net Fair Value of Foreign Currency Contracts (Details) - Foreign currency contract - USD ($)
$ in Thousands
Sep. 30, 2025
Dec. 31, 2024
Derivatives, Fair Value [Line Items]    
Gross Asset Fair Value $ 0 $ 0
Gross Liability Fair Value 178 2,871
Net Fair Value $ 178 $ 2,871
v3.25.3
DERIVATIVES - Summary of Gains (Losses) from Foreign Currency Contracts (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Derivative Instruments and Hedging Activities Disclosure [Abstract]        
Realized loss $ (247) $ (328) $ (2,367) $ (865)
Unrealized gain 77 390 2,693 15
Total gain (loss) $ (170) $ 62 $ 326 $ (850)
v3.25.3
FAIR VALUE MEASUREMENTS - Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis (Details) - USD ($)
$ in Thousands
Sep. 30, 2025
Dec. 31, 2024
Level 2 | Interest rate contract    
Liabilities:    
Derivative liability $ 0 $ 0
Fair Value, Recurring    
Assets:    
Total assets 2,981 9,223
Liabilities:    
Total liabilities 178 2,871
Fair Value, Recurring | Level 2 | Interest rate contract    
Assets:    
Derivative asset 2,981 9,223
Fair Value, Recurring | Level 2 | Foreign currency contract    
Assets:    
Derivative asset $ 0  
Liabilities:    
Derivative liability   $ 2,871
v3.25.3
FAIR VALUE MEASUREMENTS - Summary of Financial Instruments Reported at Carrying Amount (Details) - USD ($)
$ in Thousands
Sep. 30, 2025
Dec. 31, 2024
Carrying Amount    
Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Total liabilities $ 403,388 $ 403,575
Carrying Amount | First Lein Term Loan Facility    
Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Debt 403,388 403,575
Estimated Fair Value    
Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Total liabilities 378,680 395,421
Estimated Fair Value | Level 3 | First Lein Term Loan Facility    
Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Debt $ 378,680 $ 395,421
v3.25.3
DEBT AND FINANCING ARRANGEMENTS (Details)
Nov. 08, 2023
USD ($)
Jun. 29, 2021
USD ($)
Sep. 30, 2025
USD ($)
Aug. 05, 2025
USD ($)
Dec. 31, 2024
USD ($)
Aug. 06, 2024
Jul. 31, 2021
Debt Instrument [Line Items]              
Debt Instrument, Fixed Interest Rate On Outstanding Cash Advances           0.026  
Revolving Credit Facility              
Debt Instrument [Line Items]              
Outstanding principal balance     $ 0   $ 0    
First Lein Term Loan Facility | Minimum              
Debt Instrument [Line Items]              
Fixed interest rate             3.00%
First Lein Term Loan Facility | Maximum              
Debt Instrument [Line Items]              
Fixed interest rate             3.25%
First Lein Term Loan Facility | Secured Debt              
Debt Instrument [Line Items]              
Face amount   $ 560,000,000.0   $ 112,500,000      
Debt instrument, covenant, minimum leverage ratio       620.00%      
Outstanding principal balance     403,400,000   403,600,000    
First Lein Term Loan Facility | Delayed Draw Term Loan              
Debt Instrument [Line Items]              
Face amount   50,000,000.0          
First Lein Term Loan Facility | Line of Credit | Revolving Credit Facility              
Debt Instrument [Line Items]              
Maximum borrowing capacity   $ 125,000,000.0          
First Lein Term Loan Facility | Line of Credit | Revolving Credit Facility | Minimum              
Debt Instrument [Line Items]              
Fixed interest rate             2.75%
Unused capacity percentage   0.25%          
First Lein Term Loan Facility | Line of Credit | Revolving Credit Facility | Maximum              
Debt Instrument [Line Items]              
Fixed interest rate             3.25%
Unused capacity percentage   0.50%          
First Lein Term Loan Facility | Line of Credit | Letter of Credit              
Debt Instrument [Line Items]              
Maximum borrowing capacity   $ 15,000,000          
Debt Instrument, Covenant, Liquidity, Minimum       $ 15,000,000      
Accounts Receivable Credit Facility | Line of Credit              
Debt Instrument [Line Items]              
Upfront fee percentage 2.50%            
Debt Instrument, Restrictive Covenant, Liquidity Threshold $ 42,500,000            
Outstanding principal balance     $ 0   $ 5,000,000.0    
Accounts Receivable Credit Facility | Line of Credit | Minimum              
Debt Instrument [Line Items]              
Unused capacity percentage 0.25%            
Maximum borrowing capacity seasonal amount thresholds, Company discretion $ 30,000,000            
Accounts Receivable Credit Facility | Line of Credit | Maximum              
Debt Instrument [Line Items]              
Unused capacity percentage 0.50%            
Maximum borrowing capacity seasonal amount thresholds, Company discretion $ 75,000,000            
First Lien Term Loan Credit Agreement, Tranche Expiring December 29, 2027 | Secured Debt              
Debt Instrument [Line Items]              
Face amount       82,500,000      
First Lien Term Loan Credit Agreement, Tranche Expiring June 29, 2026 | Secured Debt              
Debt Instrument [Line Items]              
Face amount       $ 30,000,000      
v3.25.3
COMMITMENTS AND CONTINGENCIES (Details)
$ in Millions
1 Months Ended
Mar. 31, 2025
USD ($)
Commitments and Contingencies Disclosure [Abstract]  
Amount awarded to other party $ 15.0
v3.25.3
STOCK-BASED COMPENSATION - Narrative (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Taxes paid related to net share settlement of equity awards $ 800 $ 2,100 $ 1,835 $ 2,141
Time-Based Restricted Stock Units        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Granted (in shares)     6,350,937  
Unrecognized stock based compensation expense 13,200   $ 13,200  
Share-based payment arrangement, unrecognized compensation, weighted average period (in years)     1 year 10 months 9 days  
Share-Based Compensation Arrangement by Share-Based Payment Award, Award Vesting Period     3 years  
Performance-Based Restricted Stock Units        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Granted (in shares)     5,465,174  
Performance-Based Restricted Stock Unit And Performance-Based Restricted Share        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Unrecognized stock based compensation expense $ 3,500   $ 3,500  
Share-based payment arrangement, unrecognized compensation, weighted average period (in years)     2 years 6 months 21 days  
Share-Based Compensation Arrangement by Share-Based Payment Award, Award Vesting Period     3 years  
v3.25.3
STOCK-BASED COMPENSATION - Schedule of Equity-based Compensation, Expensed and Capitalized Amount (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]        
Share-based arrangement, compensation expense $ 3,331 $ 5,901 $ 12,476 $ 23,064
General and administrative        
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]        
Share-based arrangement, compensation expense 13 17 39 60
Sales and marketing        
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]        
Share-based arrangement, compensation expense 541 785 1,457 2,330
General and administrative        
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]        
Share-based arrangement, compensation expense $ 2,777 $ 5,099 $ 10,980 $ 20,674
v3.25.3
STOCK-BASED COMPENSATION - Restricted Stock Unit Activity (Details) - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2025
Time-Based Restricted Stock Units    
Stock Appreciation Rights Activity    
Outstanding at beginning of period (in shares)   9,000,295
Modified (in shares)   (447,239)
Granted (in shares)   6,350,937
Vested (in shares)   (3,776,314)
Forfeited (in shares)   (1,490,145)
Outstanding at end of period (in shares) 9,637,534 9,637,534
Weighted Average Grant Date Fair Value    
Outstanding, Weighted average grant date fair value at December 30, 2021 (in dollars per share)   $ 3.23
Modified, Weighted average grant date fair value (in dollars per share)   3.67
Granted, Weighted average grant date fair value (in dollars per share)   1.54
Vested, Weighted average grant date fair value (in dollars per share)   3.31
Forfeited, Weighted average grant date fair value (in dollars per share)   2.57
Outstanding, Weighted average grant date fair value at March 31, 2021 (in dollars per share) $ 2.18 $ 2.18
Performance-Based Restricted Stock Units    
Stock Appreciation Rights Activity    
Outstanding at beginning of period (in shares)   3,152,807
Granted (in shares)   5,465,174
Vested (in shares)   (3,068,721)
Forfeited (in shares)   (441,754)
Outstanding at end of period (in shares) 4,614,598 4,614,598
Weighted Average Grant Date Fair Value    
Outstanding, Weighted average grant date fair value at December 30, 2021 (in dollars per share)   $ 2.21
Granted, Weighted average grant date fair value (in dollars per share)   1.07
Vested, Weighted average grant date fair value (in dollars per share)   2.21
Forfeited, Weighted average grant date fair value (in dollars per share)   0.98
Outstanding, Weighted average grant date fair value at March 31, 2021 (in dollars per share) $ 0.98 $ 0.98
Performance-Based Restricted Stock Unit And Performance-Based Restricted Share    
Stock Appreciation Rights Activity    
Modified (in shares)   (492,908)
Weighted Average Grant Date Fair Value    
Modified, Weighted average grant date fair value (in dollars per share)   $ 2.17
Share-Based Payment Arrangement, Plan Modification, Incremental Cost $ 0 $ 1,100,000
v3.25.3
INCOME TAXES (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Income Tax Disclosure [Abstract]        
Provision (benefit) for income taxes $ (307) $ (137) $ (2,298) $ 29
v3.25.3
RELATED PARTY TRANSACTIONS (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Dec. 31, 2024
Related Party Transaction [Line Items]          
Amount payable to third party $ 14,105   $ 14,105   $ 27,701
Affiliated Entity | Customer Service and Support, Charges          
Related Party Transaction [Line Items]          
Related party transaction expenses 800 $ 1,500 2,900 $ 4,000  
Affiliated Entity | Customer Service and Support          
Related Party Transaction [Line Items]          
Amount payable to third party $ 500   $ 500   $ 800
v3.25.3
EARNINGS (LOSS) PER SHARE - Schedule of Computation of Basic and Diluted EPS Attributable for Common Stockholders (Details) - USD ($)
$ / shares in Units, $ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Earnings Per Share [Abstract]        
Net loss $ (89,819) $ (19,789) $ (97,981) $ (27,050)
Weighted average common shares outstanding - basic (in shares) 134,214,292 128,291,933 132,290,564 126,886,385
Effect of dilutive securities:        
Restricted stock (in shares) 0 0 0 0
Weighted average common shares outstanding - diluted (in shares) 134,214,292 128,291,933 132,290,564 126,886,385
Earnings Per Share, Basic and Diluted        
Earnings (loss) per share - basic (in dollars per share) $ (0.67) $ (0.15) $ (0.74) $ (0.21)
Earnings (loss) per share - diluted (in dollars per share) $ (0.67) $ (0.15) $ (0.74) $ (0.21)
v3.25.3
EARNINGS (LOSS) PER SHARE - Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share (Details) - shares
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Restricted stock units, restricted stock awards, performance stock units and performance shares        
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]        
Potentially dilutive securities (in shares) 13,393,349 12,341,893 13,393,349 12,341,893
v3.25.3
RESTRUCTURING PLAN (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2025
Restructuring Reserve [Roll Forward]    
Restructuring reserve beginning balance   $ 0
Charges incurred $ 6,200 9,672
Cash payments   (5,684)
Restructuring reserve ending balance 3,988 3,988
Severance and Other Personnel Costs    
Restructuring Reserve [Roll Forward]    
Restructuring reserve beginning balance   0
Charges incurred 1,100 3,310
Cash payments   (1,622)
Restructuring reserve ending balance 1,688 1,688
Professional Fees and Other Related Costs    
Restructuring Reserve [Roll Forward]    
Restructuring reserve beginning balance   0
Charges incurred 5,100 6,362
Cash payments   (4,062)
Restructuring reserve ending balance $ 2,300 $ 2,300
v3.25.3
SEGMENT INFORMATION - Narrative(Details)
9 Months Ended
Sep. 30, 2025
segment
Segment Reporting [Abstract]  
Number of operating segments 1
Number of reportable segments 1
v3.25.3
SEGMENT INFORMATION - Schedule (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Segment Reporting Information [Line Items]        
Total revenue $ 125,396 $ 122,050 $ 414,162 $ 435,435
Cost of revenue 76,850 70,362 249,157 248,856
Gross profit 48,546 51,688 165,005 186,579
Net loss (89,819) (19,789) (97,981) (27,050)
Reportable Segment        
Segment Reporting Information [Line Items]        
Total revenue 125,396 122,050 414,162 435,435
Cost of revenue 76,850 70,362 249,157 248,856
Gross profit 48,546 51,688 165,005 186,579
Demand creation 5,459 9,085 20,024 26,764
Other operating expenses 45,518 50,031 146,627 162,521
Other segment items 87,388 12,361 96,335 24,344
Net loss $ (89,819) $ (19,789) $ (97,981) $ (27,050)