COUPANG, INC., 10-K filed on 2/26/2026
Annual Report
v3.25.4
Cover - USD ($)
$ in Billions
12 Months Ended
Dec. 31, 2025
Feb. 19, 2026
Jun. 30, 2025
Document Information [Line Items]      
Document Type 10-K    
Document Annual Report true    
Current Fiscal Year End Date --12-31    
Document Period End Date Dec. 31, 2025    
Document Transition Report false    
Entity File Number 001-40115    
Entity Registrant Name COUPANG, INC.    
Entity Incorporation, State or Country Code DE    
Entity Tax Identification Number 27-2810505    
Entity Address, Address Line One 720 Olive Way, Suite 600    
Entity Address, City or Town Seattle    
Entity Address, State or Province WA    
Entity Address, Postal Zip Code 98101    
City Area Code 206    
Local Phone Number 333-3839    
Title of 12(b) Security Class A Common Stock, par value $0.0001 per share    
Trading Symbol CPNG    
Security Exchange Name NYSE    
Entity Well-known Seasoned Issuer Yes    
Entity Voluntary Filers No    
Entity Current Reporting Status Yes    
Entity Interactive Data Current Yes    
Entity Filer Category Large Accelerated Filer    
Entity Small Business false    
Entity Emerging Growth Company false    
ICFR Auditor Attestation Flag true    
Document Financial Statement Error Correction false    
Entity Shell Company false    
Entity Public Float     $ 33.6
Documents incorporated by reference
Portions of the Registrant’s Proxy Statement for the 2026 Annual Meeting of Stockholders are incorporated herein by reference in Part III of this Annual Report on Form 10-K to the extent stated herein. Such Proxy Statement will be filed with the Securities and Exchange Commission within 120 days after the end of the Registrant’s fiscal year ended December 31, 2025.
   
Amendment Flag false    
Document Fiscal Year Focus 2025    
Document Fiscal Period Focus FY    
Entity Central Index Key 0001834584    
Common Class A      
Document Information [Line Items]      
Entity Common Stock, Shares Outstanding   1,670,388,566  
Common Class B      
Document Information [Line Items]      
Entity Common Stock, Shares Outstanding   157,802,990  
v3.25.4
Audit Information
12 Months Ended
Dec. 31, 2025
Audit Information [Abstract]  
Auditor Name Samil PricewaterhouseCoopers
Auditor Location Seoul, Republic of Korea
Auditor Firm ID 1103
v3.25.4
CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
shares in Millions, $ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Total net revenues $ 34,534 $ 30,268 $ 24,383
Cost of sales 24,393 21,437 18,193
Operating, general and administrative 9,668 8,395 5,717
Total operating cost and expenses 34,061 29,832 23,910
Operating income 473 436 473
Interest income 199 216 178
Interest expense (86) (140) (48)
Other income (expense), net 11 (39) (19)
Income before income taxes 597 473 584
Income tax expense (benefit) 383 407 (776)
Net income 214 66 1,360
Net income (loss) attributable to noncontrolling interests 6 (88) 0
Net income attributable to Coupang stockholders $ 208 $ 154 $ 1,360
Earnings per share      
Basic (in usd per share) $ 0.11 $ 0.09 $ 0.76
Diluted (in usd per share) $ 0.11 $ 0.08 $ 0.75
Weighted average shares outstanding      
Basic (in shares) 1,818 1,794 1,782
Diluted (in shares) 1,855 1,826 1,803
Net retail sales      
Total net revenues $ 26,312 $ 23,866 $ 21,223
Net other revenue      
Total net revenues $ 8,222 $ 6,402 $ 3,160
v3.25.4
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Statement of Comprehensive Income [Abstract]      
Net income $ 214 $ 66 $ 1,360
Other comprehensive income (loss):      
Foreign currency translation adjustments, net of tax 11 (352) (2)
Actuarial gain (loss) on defined severance benefits, net of tax 11 (34) (18)
Total other comprehensive income (loss) 22 (386) (20)
Comprehensive income (loss) 236 (320) 1,340
Comprehensive income (loss) attributable to noncontrolling interests 3 (87) 0
Comprehensive income (loss) attributable to Coupang stockholders $ 233 $ (233) $ 1,340
v3.25.4
CONSOLIDATED BALANCE SHEETS - USD ($)
$ in Millions
Dec. 31, 2025
Dec. 31, 2024
Assets    
Cash and cash equivalents $ 6,318 $ 5,879
Restricted cash 94 151
Accounts receivable, net 363 407
Inventories 2,256 2,099
Prepaids and other current assets 660 458
Total current assets 9,691 8,994
Property and equipment, net 3,722 2,813
Operating lease right-of-use assets 2,765 2,016
Intangible assets, net 190 271
Deferred tax assets 596 622
Long-term lease deposits and other 823 628
Total assets 17,787 15,344
Liabilities, redeemable noncontrolling interests, and equity    
Accounts payable 6,298 5,554
Accrued expenses 515 461
Deferred revenue 188 141
Short-term borrowings 960 479
Current portion of long-term debt 0 66
Current portion of long-term operating lease obligations 545 422
Other current liabilities 851 593
Total current liabilities 9,357 7,716
Long-term debt 648 988
Long-term operating lease obligations 2,482 1,770
Defined severance benefits and other 677 693
Total liabilities 13,164 11,167
Commitments and contingencies (Note 14)
Redeemable noncontrolling interests (Note 16) 0 75
Equity    
Common stock 0 0
Additional paid-in capital 9,025 8,736
Accumulated other comprehensive loss (381) (404)
Accumulated deficit (4,021) (4,229)
Noncontrolling interests 0 (1)
Total equity 4,623 4,102
Total liabilities, redeemable noncontrolling interests, and equity $ 17,787 $ 15,344
v3.25.4
CONSOLIDATED BALANCE SHEETS (Parenthetical) - shares
shares in Millions
Dec. 31, 2025
Dec. 31, 2024
Common Class A    
Common stock, shares authorized (in shares) 10,000 10,000
Common stock, shares outstanding (in shares) 1,665 1,643
Common Class B    
Common stock, shares authorized (in shares) 250 250
Common stock, shares outstanding (in shares) 158 158
v3.25.4
CONSOLIDATED STATEMENTS OF REDEEMABLE NONCONTROLLING INTERESTS AND EQUITY - USD ($)
shares in Millions, $ in Millions
Total
Redeemable Noncontrolling Interests
Class A and Class B Common Stock
Additional Paid-in Capital
Accumulated Other Comprehensive Income (Loss)
Accumulated Deficit
Noncontrolling Interests
Redeemable noncontrolling interests, beginning balance at Dec. 31, 2022   $ 0          
Increase (Decrease) in Temporary Equity [Roll Forward]              
Foreign currency translation adjustments, net of tax $ (2)       $ (2)    
Noncontrolling interest contribution / Capital contributions from noncontrolling interest holders 0 15          
Redeemable noncontrolling interests, ending balance at Dec. 31, 2023   15          
Beginning balance (in shares) at Dec. 31, 2022     1,773.0        
Equity, including portion attributable to noncontrolling interest, beginning balance at Dec. 31, 2022 2,414   $ 0 $ 8,154 3 $ (5,743) $ 0
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Net income 1,360         1,360  
Foreign currency translation adjustments, net of tax (2)       (2)    
Actuarial loss on defined severance benefits, net of tax (18)       (18)    
Issuance of common stock upon exercise of stock options (in shares)     4.0        
Issuance of common stock upon exercise of stock options 9     9      
Issuance of common stock upon settlement of restricted stock units (in shares)     14.0        
Issuance of common stock upon settlement of restricted stock units 0            
Equity-based compensation 326     326      
Ending balance (in shares) at Dec. 31, 2023     1,791.0        
Equity, including portion attributable to noncontrolling interest, ending balance at Dec. 31, 2023 4,089   $ 0 8,489 (17) (4,383) 0
Increase (Decrease) in Temporary Equity [Roll Forward]              
Net income   (77)          
Foreign currency translation adjustments, net of tax (353) 1     (353)    
Noncontrolling interest contribution / Capital contributions from noncontrolling interest holders 0 55          
Recognition of noncontrolling interest upon acquisition 10 69         10
Re-measurement of noncontrolling interest (12) 12   (12)      
Redeemable noncontrolling interests, ending balance at Dec. 31, 2024   75          
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Net income 143         154 (11)
Foreign currency translation adjustments, net of tax (353) 1     (353)    
Actuarial loss on defined severance benefits, net of tax (34)       (34)    
Issuance of common stock upon exercise of stock options (in shares)     1.0        
Issuance of common stock upon exercise of stock options 4     4      
Issuance of common stock upon settlement of restricted stock units (in shares)     19.0        
Issuance of common stock upon settlement of restricted stock units 0            
Repurchase of Class A common stock (in shares)     (10.0)        
Repurchase of Class A common stock (178)     (178)      
Equity-based compensation 433     433      
Recognition of noncontrolling interest upon acquisition 10 69         10
Re-measurement of noncontrolling interest (12) 12   (12)      
Ending balance (in shares) at Dec. 31, 2024     1,801.0        
Equity, including portion attributable to noncontrolling interest, ending balance at Dec. 31, 2024 4,102   $ 0 8,736 (404) (4,229) (1)
Increase (Decrease) in Temporary Equity [Roll Forward]              
Net income   4          
Foreign currency translation adjustments, net of tax 14 (3)     14    
Acquisition of noncontrolling interest 52 (75)   55 (2)   (1)
Dividends paid to noncontrolling interest 0 (4)          
Re-measurement of noncontrolling interest (3) 3   (3)      
Redeemable noncontrolling interests, ending balance at Dec. 31, 2025   0          
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Net income 210         208 2
Foreign currency translation adjustments, net of tax 14 (3)     14    
Actuarial loss on defined severance benefits, net of tax 11       11    
Issuance of common stock upon exercise of stock options (in shares)     2.0        
Issuance of common stock upon exercise of stock options 5     5      
Issuance of common stock upon settlement of restricted stock units (in shares)     24.0        
Issuance of common stock upon settlement of restricted stock units $ 0            
Repurchase of Class A common stock (in shares) (8.8)   (9.0)        
Repurchase of Class A common stock $ (243)     (243)      
Equity-based compensation 475     475      
Acquisition of noncontrolling interest (in shares)     5.0        
Acquisition of noncontrolling interest 52 (75)   55 (2)   (1)
Re-measurement of noncontrolling interest (3) $ 3   (3)      
Ending balance (in shares) at Dec. 31, 2025     1,823.0        
Equity, including portion attributable to noncontrolling interest, ending balance at Dec. 31, 2025 $ 4,623   $ 0 $ 9,025 $ (381) $ (4,021) $ 0
v3.25.4
CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Operating activities      
Net income $ 214 $ 66 $ 1,360
Adjustments to reconcile net income to net cash provided by operating activities:      
Depreciation and amortization 517 433 275
Provision for severance benefits 246 187 159
Equity-based compensation 475 433 326
Non-cash operating lease expense 507 432 338
Deferred income taxes 37 225 (884)
Fulfillment center fire insurance gain 0 (175) 0
Other 209 250 140
Change in operating assets and liabilities, net of acquisition:      
Accounts receivable, net 37 209 (133)
Inventories (233) (376) (44)
Other assets (517) (152) (153)
Accounts payable 515 507 1,514
Accrued expenses 49 60 43
Other liabilities (283) (213) (289)
Net cash provided by operating activities 1,773 1,886 2,652
Investing activities      
Purchases of property and equipment (1,251) (879) (896)
Proceeds from sale of property and equipment 5 9 19
Net cash acquired in acquisition 0 68 0
Other investing activities (8) (17) (50)
Net cash used in investing activities (1,254) (819) (927)
Financing activities      
Proceeds from issuance of common stock, equity-based compensation plan 5 4 9
Repurchase of Class A common stock (243) (178) 0
Proceeds from short-term borrowings and long-term debt 2,900 857 572
Repayment of short-term borrowings and long-term debt (2,881) (794) (392)
Other financing activities (28) 42 10
Net cash (used in) provided by financing activities (247) (69) 199
Effect of exchange rate changes on cash and cash equivalents and restricted cash 109 (564) (14)
Net increase in cash and cash equivalents and restricted cash 381 434 1,910
Cash and cash equivalents and restricted cash, as of beginning of period 6,031 5,597 3,687
Cash and cash equivalents and restricted cash, as of end of period $ 6,412 $ 6,031 $ 5,597
v3.25.4
Description of Business and Summary of Significant Accounting Policies
12 Months Ended
Dec. 31, 2025
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Description of Business and Summary of Significant Accounting Policies Description of Business and Summary of Significant Accounting Policies
Description of Business
Coupang, Inc. (“Coupang” or the “Parent”), together with its consolidated subsidiaries (collectively, “we,” “us,” or “our”), is a technology and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands that include Coupang, Eats, Play, Rocket Now, and Farfetch. Headquartered in the United States, Coupang has operations and support services in geographies including Korea, Taiwan, Singapore, China, India, Japan, and Europe. Coupang’s mission is to revolutionize the everyday lives of its customers and create a world where people wonder, “How did I ever live without Coupang?”
Farfetch Acquisition
In January 2024 we acquired the business and assets of Farfetch Holdings plc (“Farfetch”), a leading global marketplace for the luxury fashion industry (the “Farfetch Acquisition”). Refer to Note 16 — "Business Combinations - Farfetch" for additional information.
Basis of Presentation and Principles of Consolidation
The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and include the accounts of our consolidated subsidiaries. All intercompany accounts and transactions have been eliminated. Certain prior period amounts have been reclassified or combined to conform to current year presentation. Our fiscal year is consistent with the calendar year and ends on December 31. References to years relate to the fiscal year ended December 31.
Use of Estimates
The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods. We based our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results could differ materially from these estimates.
Segment Information
We have two reportable segments: Product Commerce and Developing Offerings. Refer to Note 3 — "Segment Reporting" for additional information.
Foreign Currency
Our functional currency, including that of the Parent, is the United States dollar (“U.S. dollar”). The Korean Won is the local and functional currency for our Korean subsidiary, Coupang Corp., which is our primary operating subsidiary. The other subsidiaries predominantly utilize their local currencies as their functional currencies. Assets and liabilities of each subsidiary are translated into U.S. dollars at the exchange rate in effect at the end of each period. Revenue and expenses for these subsidiaries are translated into U.S. dollars using average rates that approximate those in effect during the period. Translation adjustments are included in “Accumulated other comprehensive loss,” a separate component of stockholders’ equity and in the “Effect of exchange rate changes on cash and cash equivalents and restricted cash” on the consolidated statements of cash flows. Transaction gains and losses are included in “Other income (expense), net” on the consolidated statements of operations.
Revenue Recognition
We recognize revenues on the amount of expected consideration we will receive, which incorporates reductions for estimated returns, promotional discounts, and earned loyalty rewards. Revenue excludes amounts collected on behalf of third parties, such as value added taxes. Historical experience is used to estimate returns at the time of sale at a portfolio level using the expected value method. We include these amounts in the transaction price to the extent it is probable that a significant reversal of revenue will not occur and updates as additional information becomes available. For revenue contracts with multiple performance obligations, the transaction price is allocated to each performance obligation using the relative stand-alone selling price. We primarily determine stand-alone selling prices based on the prices charged to customers.
Net Retail Sales
Retail sales are earned from our online product sales to consumers. Retail revenue is recognized when control of the goods is transferred to the customer, which occurs upon delivery to the customer.
Net Other Revenue
Net other revenue includes commissions and logistics and fulfillment fees earned from merchants that sell their products through our online business. We are not the seller of record in these transactions, nor do we take control of the related inventory. Although we process and collect the entire amount of these transactions, we record revenue on the net commission because we are acting as an agent. Commission revenue is recognized when the order is completed and transmitted to the third-party merchant. Logistics and fulfillment fees are recognized as the services are rendered.
Net other revenue also includes consideration from our online restaurant ordering and delivery services, performed by us, as well as advertising services provided on our website and mobile applications. Revenues from online restaurant ordering and delivery are recognized when we deliver the order. Advertising revenue is recognized as ads are delivered over a period of time or based on number of clicks and impressions.
We offer a subscription service to our WOW membership programs, which provides customers with access to benefits such as access to Rocket Fresh, no minimum spend for Rocket Delivery, Dawn Delivery, product discounts, free shipping on returns, free delivery and discounts on restaurant orders via Eats, and access to content streaming. Subscription benefits represent a single, stand-ready obligation and revenue from subscription fees are recognized over the subscription period.
Deferred Revenue
Deferred revenue primarily relates to retail sales and is recorded when payments are received in advance of delivery to customers. Deferred revenue is generally recognized as revenue in the following month when delivery is made to customers.
Discount Coupons and Loyalty Rewards
For discount coupons or loyalty rewards offered as part of revenue transactions, we defer a portion of the revenue based on the estimated standalone selling price of the discount coupons or loyalty rewards earned and recognize the revenue as they are redeemed in future transactions or when they expire. Discount coupons and loyalty rewards expire after six months and are generally redeemed within six months from issuance and therefore, breakage is not significant. We also issue discount coupons, vouchers, or loyalty rewards that are not earned in conjunction with the purchase of a product as part of our customer compensation and marketing activities. This is not a performance obligation and is recognized as a reduction of the transaction price when rendered by the customer.
Cost of Sales
Cost of sales is primarily comprised of the purchase price of products sold to customers where we record revenue gross, and includes logistics center costs. Inbound shipping and handling costs to receive products from suppliers are included in inventory and recognized in cost of sales as products are sold. Additionally, cost of sales includes outbound shipping and logistics related expenses, and delivery service costs from our restaurant delivery business, primarily where we are the delivery service provider, as well as depreciation and amortization.
Payments from Suppliers
We receive consideration from suppliers for various programs, including rebates, incentives, and discounts, as well as advertising services provided on our website and mobile applications. We generally record these amounts received from suppliers to be a reduction of the prices we pay for their goods, and a subsequent reduction in cost of sales as the inventory is sold.
Operating, General and Administrative Expenses
Operating, general and administrative expenses include all our operating costs, excluding cost of sales, as described above. More specifically, these expenses include costs incurred in operating and staffing our fulfillment centers (including costs attributable to receiving, inspecting, picking, packaging, and preparing customer orders), customer service related costs, payment processing fees, costs related to the design, execution and maintenance of our technology infrastructure and online offerings, advertising costs, general corporate function costs, and depreciation and amortization. Advertising expenses, which are expensed as incurred, were $1.1 billion, $947 million, and $711 million for 2025, 2024, and 2023, respectively.
Equity-Based Compensation
We account for equity-based employee compensation arrangements in accordance with U.S. GAAP, which requires compensation expense for the grant-date fair value of equity-based awards to be recognized over the requisite service period. We determine the fair value of equity-based awards granted or modified on the grant date or modification date using appropriate valuation techniques. Forfeitures are estimated using historical experience at the time of grant and revised in subsequent periods if actual forfeitures differ from initial estimates.
Restricted Stock Units
We grant restricted stock units (“RSUs”) that generally vest upon the satisfaction of a service-based condition as defined in our 2021 Equity Incentive Plan (“2021 Plan”). The grant-date fair value of each RSU, net of estimated forfeitures, is recognized as expense over the requisite service period on a straight-line basis for RSUs with service only vesting conditions.
Stock Options
In the past, we granted stock options to certain employees. We determine compensation expense associated with stock options based on the estimated grant date fair value method using the Black-Scholes valuation model.
Defined Severance Benefits
We accrue severance benefits for employees of our Korean subsidiaries. Pursuant to the Employee Retirement Benefit Security Act of Korea, eligible employees with one or more years of service are entitled to severance payments upon the termination of their employment based on their length of service and pay rate.
We recognize the defined severance benefits obligation on the consolidated balance sheets with a corresponding adjustment to operating expenses and “Accumulated other comprehensive loss”. The obligations are measured annually, or more frequently if there is a remeasurement event, based on our measurement date utilizing various actuarial assumptions and methodologies. We use certain assumptions including, but not limited to, the selection of the: (i) discount rates; (ii) salary growth rates; and (iii) certain employee-related factors, such as turnover, retirement age, and mortality. We review our actuarial assumptions and make modifications to the assumptions based on current rates and trends when appropriate.
Income Taxes
Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the expected future tax consequences of events that have been recognized in our financial statements or tax returns. Under this method, deferred tax assets and liabilities are determined based upon the difference between the financial statement carrying amounts and the tax basis of assets and liabilities using enacted tax rates in effect in the years in which the differences are expected to reverse.
Our deferred tax assets are recorded net of valuation allowances when, based on the weight of available evidence, it is more likely than not that all or some portion of the recorded deferred tax assets will not be realized in future periods. Realization of our deferred tax assets is dependent on the generation of future taxable income. In considering the need for a valuation allowance, we consider our historical, as well as future projected taxable income, along with other positive and negative evidence in assessing the realizability of our deferred tax assets. Decreases to valuation allowances are recorded as reductions to our income tax expense and increases to valuation allowances result in additional expense for income taxes. Global Intangible Low-taxed Income (“GILTI”) provisions are applied, providing for incremental tax on foreign income. We have made the policy election to record any liability associated with GILTI in the period in which it is incurred.
We recognize and measure uncertain tax positions taken or expected to be taken in a tax return utilizing a two-step process. In the first step, recognition, we determine whether it is more-likely-than-not that a tax position will be sustained upon examination, including resolution of any related appeals or litigation processes, based on the technical merits of the position. The second step addresses measurement of a tax position that meets the more-likely-than-not criteria. The tax position is measured at the largest amount of benefit that has a likelihood of greater than 50 percent of being realized upon ultimate settlement.
Earnings per Share
Basic earnings per share is computed by dividing net income (loss) attributable to Coupang stockholders by the weighted-average number of shares of common stock outstanding during the period. Diluted earnings per share is computed by dividing net income (loss) attributable to Coupang stockholders by the weighted-average number of shares of common stock and potentially dilutive common stock outstanding during the period.
We have two classes of common stock outstanding, Class A common stock and Class B common stock (collectively “common stock”), with equal rights to dividends and income. Earnings per share are therefore the same for Class A and Class B common stock, both on an individual and combined basis.
Cash and Cash Equivalents
Cash and cash equivalents are short-term, highly liquid investments with original maturities of three months or less from the date of purchase, or deposit accounts that can be withdrawn at any time without significant penalty.
Restricted Cash
Restricted cash primarily consists of certain cash pledged as collateral for loan facility agreements, cash on deposit designated for interest and principal debt repayments, as well as cash on deposit pledged as collateral for potential refunds on transactions with customers or future payments to suppliers. Restricted cash with remaining restrictions of one year or less are classified as current on the consolidated balance sheets.
Accounts Receivable, Net
Accounts receivable, net are stated at their carrying value, net of allowance for credit losses based on lifetime expected losses. Accounts receivable balances are primarily trade receivables due from payment gateway providers, customers, suppliers, and sellers, net of estimated allowances for credit losses. Amounts included in accounts receivable, or collected from payment gateway providers, to be remitted to merchants are included in accounts payable. Receivables from suppliers and sellers primarily relate to advertising activities. We estimate the allowance for credit losses based upon historical experience, the age and delinquency rates of receivables and credit quality, as well as economic and regulatory conditions combined with reasonable and supportable management forecasts of collectability and other economic factors over the lifetime of the receivables. We write off accounts against the allowance for credit losses when they are deemed to be uncollectible. As of December 31, 2025 and 2024, net receivables from customers and sellers were $155 million and $174 million, respectively. The allowance amounts were immaterial for all periods presented.
Inventories
Our inventories, which consist of products available for sale, are accounted for using the weighted average cost method, and are stated at the lower of cost or net realizable value. This valuation requires management judgments, based on currently available information, about the likely method of disposition, such as through sales to individual customers, returns to product suppliers, or liquidations, and expected recoverable values of separate inventory categories.
Property and Equipment, Net
Property and equipment, net are stated at historical cost, less accumulated depreciation and amortization. Property and equipment primarily includes buildings and structures, land, leasehold improvements, furniture, internal-use software, vehicles, information technology equipment, heavy equipment, and other fulfillment equipment. Depreciation and amortization is calculated on a straight-line basis over the estimated useful lives of the respective asset categories.
Depreciation and amortization expense is classified within the corresponding operating expense categories on the consolidated statements of operations. Maintenance and repairs are charged to operating expenses as incurred.
Intangible Assets
Intangible assets are primarily finite-lived and stated at cost, net of accumulated amortization. Intangible assets with finite lives are amortized on a straight-line basis over their estimated useful lives, which approximates the pattern in which the economic benefits are consumed.
Fulfillment Center Fire
In June 2021, a fire extensively damaged our Deokpyeong fulfillment center (“FC Fire”) resulting in a loss of the inventory, building, equipment, and other assets at the site. We are insured on property losses from the FC Fire, and while the insurer continues assessment of the total potential loss coverage on the claim, during the fourth quarter of 2024 we agreed to a settlement on a portion of the claim and deemed the recovery of insurance proceeds under the policy as probable. We recognized an insurance gain of $175 million in the fourth quarter of 2024, which included $116 million for the inventory loss included in “Cost of sales” and $59 million for property and equipment losses, included in “Operating, general and administrative”. Whether and to what extent additional insurance recoveries will be received is currently unknown.
Leases
We determine if an arrangement is or contains a lease at contract inception. Leases are classified as either operating or finance.
Lease obligations and right-of-use (“ROU”) assets are recognized at the present value of the fixed lease payments. We only consider options to extend or terminate a lease if it is reasonably certain that we will exercise the option. We determine our discount rate at lease inception using the rate implicit in the lease if it is readily determinable, otherwise we use our incremental borrowing rate. For operating leases, expense is recognized on a straight-line basis over the lease term.
Leases with an initial contractual term of twelve months or less are expensed on a straight-line basis over the lease term and we do not recognize lease liabilities and ROU assets.
Loss Contingencies
From time to time, we may become party to litigation incidents and other legal proceedings, including regulatory proceedings, tax and other government inquiries, and investigations that arise in the ordinary course of business. Certain of these matters include speculative claims for substantial or indeterminate amounts of damages. Additionally, we are required to comply with laws and regulations, including tax laws, that currently apply or may become applicable to our operations in the United States, Korea, and other international jurisdictions, and we regularly become subject to new laws and regulations in the jurisdictions in which we operate. The requirements for complying with these obligations may be uncertain and subject to interpretation and enforcement by regulatory and other authorities, and any failure or perceived failure to comply with such obligations could eventually lead to asserted legal or regulatory action.

We assess the likelihood of any adverse judgments or outcomes with respect to these matters and determine loss contingency assessments on a gross basis after assessing the probability of incurrence of a loss and whether a loss is reasonably estimable. In addition, we consider other relevant factors that could impact our ability to reasonably estimate a loss. A determination of the amount of reserves required, if any, for these contingencies is made after analyzing each matter. Our reserves may change in the future due to new developments or changes in strategy in handling these matters.

We recognize estimated losses from contingencies when it is probable that an asset has been impaired or a liability has been incurred and the amount of loss can be reasonably estimated. We disclose material contingencies when we believe that a loss is at least reasonably possible.
Impairment of Long-Lived Assets
Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Conditions that may necessitate an impairment assessment include a significant decline in the observable market value of an asset, a significant change in the extent or manner in which an asset is used, or any other significant adverse change that would indicate that the carrying amount of an asset or group of assets may not be recoverable. Impairment losses are recorded if the asset’s carrying value is not recoverable through its undiscounted future cash flows. Impairment losses are measured based upon the difference between the carrying amount and estimated fair value of the related asset or asset group. No material impairment losses were recorded for 2025, 2024, and 2023.
Fair Value of Financial Instruments
Our primary financial instruments include cash equivalents, restricted cash, accounts receivable, accounts payable, short-term borrowings, and long-term debt. The carrying amounts for cash and cash equivalents, restricted cash, accounts receivable, other assets, accounts payable, short-term borrowings, and accrued expenses approximate fair value due to their short maturities. Refer to Note 8 — "Fair Value Measurement" for further information.
Concentration of Credit Risk
Cash and cash equivalents, restricted cash, and accounts receivable are potentially subject to concentration of credit risk. Cash and cash equivalents, and restricted cash are placed with several financial institutions and money market funds that management believes are of high credit quality, of which 56% and 69% were held at three and four financial institutions as of December 31, 2025 and 2024, respectively. As of December 31, 2025 and 2024, no process payment company had 10% or more of our gross accounts receivable.
Recent Accounting Pronouncements Adopted
In December 2023, the FASB issued ASU 2023-09, “Income Taxes (Topic 740) - Improvements to Income Tax Disclosures.” The standard requires disclosure of specific categories of an entity’s income tax expenses and income taxes paid among other disclosures. We adopted ASU 2023-09 for 2025 on a prospective basis, and upon adoption, the guidance did not have a material impact on our consolidated financial condition, results of operations, or cash flows, as the guidance pertains to disclosure only. Refer to Note 6 — "Income Taxes" and Note 12 — "Supplemental Financial Information" for additional information.
Recent Accounting Pronouncements Yet To Be Adopted
In November 2024, the FASB issued ASU 2024-03 “Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40)”, which requires public entities to disaggregate significant expense categories within functional line items to enhance transparency and comparability in financial reporting. In January 2025, the FASB issued ASU 2025-01, which clarifies the effective date and provides additional implementation guidance for ASU 2024-03 to ensure consistent application. Both standards are effective for annual reporting periods beginning with the fiscal year ending December 31, 2027, and interim reporting periods beginning with the period ending March 31, 2028, with early adoption permitted. We are evaluating the effect of adopting these standards on our financial reporting and disclosures.
In December 2025, the FASB issued ASU 2025-11 “Interim Reporting (Topic 207) - Narrow-Scope Improvements”, which clarifies interim disclosure requirements and the applicability of Topic 270. ASU 2025-11 is effective for fiscal years beginning after December 15, 2027, including interim periods within those fiscal years, with early adoption permitted. We are currently evaluating the impact of adopting the standard on our financial reporting and disclosures.
Basis of Presentation
These condensed Parent company-only financial statements have been derived from its consolidated financial statements and should be read in conjunction with the consolidated financial statements and notes thereto of Coupang, Inc. and subsidiaries included in Part II, Item 8 of this Form 10-K. The Parent’s significant accounting policies are consistent with those described in Note 1 — "Description of Business and Summary of Significant Accounting Policies" in Part II, Item 8, except that all subsidiaries are accounted for as equity method investments.
Certain subsidiaries in Korea hold various licenses and/or are regulated by governmental requirements. As a result, the ability of these subsidiaries to pay dividends or loan money to our Parent company is restricted due to terms which require the subsidiaries to meet certain financial covenants, including maintaining a positive net equity balance; having a minimum percentage of its total assets in low-risk, cash-like assets; and maintaining a minimum current asset to current liability ratio. In addition, the Parent has certain regulatory restrictions that only allow dividend payments to be made while maintaining a positive net equity balance or if dividends are paid out of the current years' income, if any.
v3.25.4
Net Revenues
12 Months Ended
Dec. 31, 2025
Revenue from Contract with Customer [Abstract]  
Net Revenues Net Revenues
Details of total net revenues were as follows:
(in millions)202520242023
Net retail sales$26,312 $23,866 $21,223 
Third-party merchant services7,113 5,580 2,576 
Other revenue1,109 822 584 
Total net revenues$34,534 $30,268 $24,383 
This level of revenue disaggregation takes into consideration how the nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factors. Net retail sales are recognized from owned inventory product sales to consumers. Third-party merchant services represent commissions, advertising, and delivery fees earned from merchants and restaurants that sell their products through our online businesses. Other revenue includes revenue earned from our WOW membership programs and various other offerings.
Contract liabilities consist of payments in advance of delivery and customer loyalty credits, which are included in “Deferred revenue” on the consolidated balance sheets. We recognized revenue of $140 million, $91 million, and $89 million for 2025, 2024, and 2023, respectively, primarily related to payments in advance of products and services delivered which were included in “Deferred revenue” on the consolidated balance sheets as of the beginning of the respective years.
v3.25.4
Segment Reporting
12 Months Ended
Dec. 31, 2025
Segment Reporting [Abstract]  
Segment Reporting Segment Reporting
We own and operate a retail business that primarily serves the Korean retail market along with other international markets. Based on the location of the legal entity that earned the revenue, over 90% of our total net revenues are from Korea. The remaining revenue is primarily from entities located in the United States, United Kingdom, Taiwan, and other countries in Europe and the Asia-Pacific region. Long-lived assets primarily consist of property and equipment and operating leases right-of-use assets and are attributed to the United States and international geographies based upon the country in which the asset is located, leased or owned. Our long-lived assets are primarily located in Korea. Long-lived assets in any single country, outside of Korea, were less than 10% of consolidated long-lived assets.
The Chief Operating Decision Maker (“CODM”) is our Chief Executive Officer. We have two operating and reportable segments: Product Commerce and Developing Offerings. These segments are based on how the CODM manages the business, allocates resources, makes operating decisions and evaluates operating performance.
Product Commerce primarily includes our core Korean retail (owned inventory) and marketplace offerings (third-party merchants) and Rocket Fresh, our fresh grocery category offering, as well as advertising products associated with these offerings. Revenues from Product Commerce are derived primarily from online product sales of owned inventory to customers in Korea, commissions and logistics and fulfillment fees from merchants that sell products through our mobile application and website, and from our Korean WOW membership program.
Developing Offerings includes our more nascent offerings and services, including Eats (our restaurant ordering and delivery service), Play (our online content streaming service), fintech, our retail operations in Taiwan, as well as advertising products associated with these offerings, and also includes Farfetch (our global luxury fashion marketplace). Revenues from Developing Offerings are primarily generated from Farfetch, Eats, and retail operations in Taiwan.
The CODM uses two profitability measures, Segment Gross Profit and Segment Adjusted EBITDA, in assessing segment performance and allocating resources to each segment. Segment Gross Profit and Segment Adjusted EBITDA are evaluated on a monthly basis by our CODM by monitoring actual results versus prior periods. This comparison is performed to make strategic assessments and decisions regarding segment profitability, resource allocation, pricing strategies and cost optimization, and whether to reinvest profits into each of these segments or into other initiatives.
Segment Gross Profit is defined as total net revenues less cost of sales attributable to each reportable segment.
Segment Adjusted EBITDA is defined as income (loss) before income taxes for a period before depreciation and amortization, equity-based compensation expense, interest expense, interest income, and other income (expense), net. Segment adjusted EBITDA also excludes impairments and other items that we do not believe are reflective of our ongoing operations.
We generally allocate operating expenses to the respective segments based on usage. The CODM does not evaluate segments using asset information and, accordingly, we do not report asset information by segment.
Reportable segment financial information is as follows:
(in millions)
202520242023
Net revenues
Product Commerce$29,592 $26,699 $23,594 
Developing Offerings4,942 3,569 789 
Total net revenues$34,534 $30,268 $24,383 
Cost of sales
Product Commerce$20,126 $18,594 $17,313 
Developing Offerings4,267 2,843 880 
Total cost of sales$24,393 $21,437 $18,193 
Gross profit
Product Commerce$9,466 $8,105 $6,282 
Developing Offerings675 726 (91)
Total gross profit$10,141 $8,831 $6,190 
Other segment items (1)
Product Commerce6,981 6,099 4,741 
Developing Offerings1,670 1,357 375 
Total other segment items$8,651 $7,456 $5,116 
Segment adjusted EBITDA
Product Commerce$2,485 $2,006 $1,540 
Developing Offerings(995)(631)(466)
Total segment adjusted EBITDA$1,490 $1,375 $1,074 
(1)Other segment items relate to operating, general and administrative expense, excluding depreciation and amortization, equity-based compensation expense, impairments and other items that we do not believe are reflective of our ongoing operations. The CODM does not regularly review disaggregated expense information included within “Other segment Items” for any individual segment.
Reconciliations of segment profit or loss:
(in millions)202520242023
Total gross profit$10,141 $8,831 $6,190 
Operating, general and administrative(9,668)(8,395)(5,717)
Interest expense(86)(140)(48)
Interest income199 216 178 
Other income (expense), net11 (39)(19)
Income before income taxes
$597 $473 $584 
(in millions)202520242023
Total segment adjusted EBITDA$1,490 $1,375 $1,074 
Depreciation and amortization(517)(433)(275)
Equity-based compensation(475)(433)(326)
Acquisition and restructuring related costs, net(25)(127)— 
KFTC administrative fine (see Note 14)— (121)— 
FC Fire insurance gain— 175 — 
Interest expense(86)(140)(48)
Interest income199 216 178 
Other income (expense), net11 (39)(19)
Income before income taxes
$597 $473 $584 
Note: Amounts may not foot due to rounding.
v3.25.4
Equity-based Compensation Plans
12 Months Ended
Dec. 31, 2025
Share-Based Payment Arrangement [Abstract]  
Equity-based Compensation Plans Equity-based Compensation Plans
Our 2021 Equity Incentive Plan (the “2021 Plan”) provides for the granting of incentive stock options, non-statutory stock options, stock appreciation rights, restricted stock awards, restricted stock unit awards, performance awards, and other equity-based awards. The number of shares of our common stock reserved for issuance under the 2021 Plan will be increased on January 1 of each calendar year through January 1, 2031. As of December 31, 2025, the maximum number of shares of our common stock that may be issued under the Plans is 571,023,353 shares and 386,296,408 shares of common stock are available for future grants to employees.
Shares subject to stock awards granted under the 2021 Plan that expire or terminate without being exercised in full, or that are paid out in cash rather than in shares, do not reduce the number of shares available for issuance under the 2021 Plan. Additionally, shares become available for future grant under the 2021 Plan if they were issued under stock awards under the 2021 Plan and we repurchase them or they are forfeited.
RSUs
RSUs generally vest over 2 to 4 years from the vesting start date, subject to the recipient remaining an employee at each vesting date.
As of December 31, 2025, we had $973 million of unamortized compensation costs related to all unvested RSU awards. The unamortized compensation costs are expected to be recognized over a weighted-average period of approximately 2.5 years, net of estimated forfeitures.
The table below summarizes our RSU activity:
Outstanding RSUs
(in millions, except unit price)
Number of RSUsWeighted Average Grant-Date Fair Value
December 31, 202464 $18.82 
Granted30 25.52 
Vested(24)18.25 
Forfeited / cancelled(11)20.24 
December 31, 202559 $22.17 
The following information is provided for our RSUs:
(in millions, except unit price)
202520242023
Weighted average grant-date fair value of RSUs granted$25.52 $19.77 $16.31 
Fair value of RSUs at vesting$624 $402 $223 
Stock Options
In the past, we granted stock options to certain employees. Stock options generally expire ten years from the grant date.
The table below summarizes our stock option activity:
Outstanding Options
(in millions, except unit price)
Number
of
Options
Weighted
Average Exercise
Price
Weighted-Average
Remaining Contractual
Term (in years)
Aggregate Intrinsic Value
December 31, 202415 $8.26 3.83$213 
Forfeited / cancelled— $1.99 
Exercised(2)$2.30 
December 31, 202513 $9.15 2.71$195 
Exercisable as of December 31, 202513 $9.15 2.71$195 
The following information is provided for our stock options:
(in millions, except unit price)
202520242023
Intrinsic fair value of stock options exercised$49 $35 $57 
Equity-based Compensation Expense
The following table presents the effects of equity-based compensation on the consolidated statements of operations:
(in millions)
202520242023
Cost of sales$17 $17 $14 
Operating, general and administrative458 416 312 
Total$475 $433 $326 
v3.25.4
Defined Severance Benefits
12 Months Ended
Dec. 31, 2025
Retirement Benefits [Abstract]  
Defined Severance Benefits Defined Severance Benefits
Changes in defined severance benefits obligation were as follows:
(in millions)
20252024
Beginning balance, January 1$491 $396 
Current service cost220 166 
Interest cost17 16 
Actuarial (gains) losses(6)52 
Payments from plans(102)(79)
Cumulative effects of foreign currency translation11 (60)
Ending balance, December 31$631 $491 
Current$146 $96 
Noncurrent$485 $395 
The accumulated benefit obligation for all defined severance benefits was $449 million and $348 million as of December 31, 2025 and 2024, respectively.
Net periodic cost consists of the following:
(in millions)
202520242023
Current service costs$220 $166 $141 
Interest cost17 16 14 
Amortization of:
Prior service cost— 
Net actuarial loss
Net periodic benefit cost$246 $187 $159 
The principal actuarial assumptions used to determine defined severance benefits obligation were as follows:
December 31, 2025December 31, 2024
Discount rates3.90%4.60%3.50%3.90%
Salary growth rates5.00%7.00%5.00%7.00%
The principal actuarial assumptions used to determine the net periodic cost were as follows:
202520242023
Discount rates3.50%3.90%4.30%4.80%5.10%5.30%
Salary growth rates5.00%7.00%5.00%7.00%5.00%8.00%
Estimated future benefit payments as of December 31, 2025 was as follows:
(in millions)
Less than 1 yearBetween 1-2 yearsBetween 2-5 yearsOver 5 yearsTotal
Defined severance benefits$149 $142 $358 $514 $1,163 
s
v3.25.4
Income Taxes
12 Months Ended
Dec. 31, 2025
Income Tax Disclosure [Abstract]  
Income Taxes Income Taxes
We are subject to income taxation through certain of our subsidiaries primarily in the United States, Korea, Taiwan, United Kingdom, and other foreign jurisdictions in which we do business.
The components of income before income taxes are as follows:
(in millions)
202520242023
United States$(408)$(1,073)$(217)
Foreign1,005 1,546 801 
Income before income taxes$597 $473 $584 
The components of income tax expense (benefit) were as follows:
(in millions)
202520242023
Current taxes
U.S federal$(35)$76 $62 
U.S. state and local— — — 
Foreign381 106 46 
Current taxes346 182 108 
Deferred taxes
U.S. federal(48)(15)21 
U.S. state and local— — — 
Foreign85 240 (905)
Deferred taxes37 225 (884)
Income tax expense (benefit)$383 $407 $(776)
Differences between the provision at the federal statutory rate and the provision recorded at the consolidated level for 2025 are as follows:
(in millions, except percentages)
2025
U.S. federal statutory tax rate$125 21.0 %
State and local income taxes, net of federal income tax effect— — %
Foreign tax effects
Korea
Statutory tax rate difference between countries46 7.7 %
Local income tax41 6.9 %
Effect of changes in tax laws or rates(34)(5.7)%
Tax credits(8)(1.3)%
Other1.2 %
Other foreign jurisdictions182 30.5 %
Effect of cross-border tax laws
Branch loss(33)(5.5)%
Foreign currency loss(14)(2.3)%
Tax credits(38)(6.4)%
Changes in valuation allowance1.3 %
Nontaxable and nondeductible items
Stock compensation49 8.2 %
Other26 4.4 %
Changes in unrecognized tax benefits33 5.5 %
Other adjustments(7)(1.2)%
Income tax expense$383 64.2 %
Differences between the provision at the federal statutory rate and the provision recorded at the consolidated level for 2024 and 2023 were as follows:
(in millions)
20242023
Taxes computed at the federal statutory rate$99 $122 
Differences resulting from:
Statutory rate difference32 28 
Change in valuation allowances193 (1,031)
U.S. taxes on foreign earnings153 108 
Stock compensation56 44 
Tax credit(133)(47)
Other nondeductible expense17 — 
Other(10)— 
Income tax expense (benefit)$407 $(776)
Our resulting effective tax rate differs from the applicable statutory rate, primarily due to tax credits, U.S. taxes on foreign earnings such as the inclusion of GILTI provisions, the valuation allowance against deferred tax assets in loss making jurisdictions, and other permanent differences.

In December 2025, due to a change in the Korean tax law, the enacted statutory tax rates increased 1% for all taxable income brackets effective January 1, 2026. Under U.S. GAAP, we are required to recognize the effect of a change in tax law in the period of enactment. As a result, we recorded a one-time immaterial tax benefit in the fourth quarter of 2025 due to the revaluation of the Korean net deferred tax assets.

In July 2025, the One Big Beautiful Bill Act (“OBBBA”) was enacted in the U.S. The OBBBA introduces a broad range of tax reform provisions, including the allowance of immediate deduction of qualified domestic research and development expenses, modifications to the international tax framework, and changes to certain business-related exclusions, deductions, and credits. Certain provisions are effective starting in 2025 and the impacts of the OBBBA are reflected in our results for 2025, resulting in an immaterial decrease in our tax provision.
The income tax effects of temporary differences that give rise to significant portions of the deferred income tax assets and deferred income tax liabilities were as follows:
(in millions)
December 31, 2025December 31, 2024
Deferred tax assets
Provision and allowances$114 $89 
Stock compensation27 22 
Depreciation15 13 
Accrued expenses117 104 
Amortization22 22 
Defined severance benefits166 118 
Lease liabilities761 500 
Net operating loss carryforwards1,152 989 
Tax credits84 89 
Other115 48 
Total deferred tax assets2,573 1,994 
Less: valuation allowances(1,271)(903)
Total deferred tax assets net of valuation allowance$1,302 $1,091 
Deferred tax liabilities
Lease asset(704)(466)
Other(2)(3)
Total deferred tax liabilities(706)(469)
Net deferred tax assets$596 $622 
Changes in the valuation allowances were as follows:
(in millions)
202520242023
Beginning balance, January 1$(903)$(82)$(1,085)
Changes to existing valuation allowances(359)(193)140 
Farfetch Acquisition— (633)— 
Derecognition of valuation allowances— — 905 
Changes in foreign exchange rates, statutory rates and other(9)(42)
Ending balance, December 31$(1,271)$(903)$(82)
In 2023, we released the valuation allowance primarily related to the Korea net operating loss deferred tax assets as the sustained profitability in Korea represented objective positive evidence for the realizability of certain deferred tax assets. The release of the valuation allowance in 2023 resulted in an increase to the carrying value of deferred tax assets on the balance sheet and a benefit to our provision for income taxes of $905 million. The valuation allowance at December 31, 2025 and 2024 was primarily related to our U.S. and foreign net operating loss carryforwards for Taiwan and Farfetch subsidiaries.
As of December 31, 2025, we had $4.7 billion of federal, state, and foreign net operating loss carryforwards available to reduce future corporate taxable income. Certain of these amounts are subject to annual limitations under applicable tax law. If not utilized, an immaterial amount of these losses will begin to expire in 2026 and $3.2 billion of these losses do not expire.
We have corporate tax credit carryforwards of $44 million in the United States which may be carried forward indefinitely to reduce future corporate regular income taxes, and $55 million of tax credit carryforwards in Korea which begin to expire in 2026.
Our tax returns in the U.S., Korea, and other foreign jurisdictions are routinely audited and settlements of issues raised in these audits sometimes affect our tax provisions. We are also subject to tax examinations for value added tax, sales-based, payroll, and other non-income taxes. We did not have any material uncertain tax positions as of December 31, 2025 and 2024.
The open tax years for our major tax jurisdictions are 2013 - 2025 for the United States and 2020 - 2025 for Korea.
v3.25.4
Earnings per Share
12 Months Ended
Dec. 31, 2025
Earnings Per Share [Abstract]  
Earnings per Share Earnings per Share
The following table presents the calculation of basic and diluted earnings per share:
(in millions, except per share amounts)
202520242023
Numerator
Net income attributable to Coupang stockholders$208 $154 $1,360 
Denominator
Weighted-average shares used in computing net income per share attributable to Class A and Class B common stockholders:
Basic1,818 1,794 1,782 
Dilutive effect of equity compensation awards37 32 21 
Diluted1,855 1,826 1,803 
Earnings per share:
Basic$0.11 $0.09 $0.76 
Diluted$0.11 $0.08 $0.75 
Anti-dilutive shares
— 
v3.25.4
Fair Value Measurement
12 Months Ended
Dec. 31, 2025
Fair Value Disclosures [Abstract]  
Fair Value Measurement Fair Value Measurement
Fair value represents the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value measurements are reported in one of three levels reflecting the significant inputs used to determine fair value.
The following summarizes our financial assets and financial liabilities that are measured at fair value on a recurring basis:
(in millions)
ClassificationMeasurement LevelDecember 31, 2025December 31, 2024
Financial assets
Money market trustCash and cash equivalentsLevel 1$2,262 $1,755 
Money market fundCash and cash equivalentsLevel 1$548 $828 
Money market trustRestricted cashLevel 1$90 $83 
Our long-term debt is recorded at amortized cost. The fair value is estimated using Level 2 inputs based on our current interest rates for similar types of borrowing arrangements. The carrying amount of long-term debt approximates its fair value as of December 31, 2025 and December 31, 2024 due primarily to the interest rates approximating market interest rates.
v3.25.4
Property and Equipment, net
12 Months Ended
Dec. 31, 2025
Property, Plant and Equipment [Abstract]  
Property and Equipment, net Property and Equipment, net
The following summarizes our property and equipment, net:
(in millions)
Useful Life
December 31, 2025
December 31, 2024
Land$420 $401 
Buildings40 years866 794 
Equipment and furniture
1 - 10 years
1,689 1,136 
Leasehold improvements
(1)
1,343 929 
Vehicles
4 - 6 years
71 65 
Software4 years56 75 
Construction in progress579 377 
Property and equipment, gross$5,024 $3,777 
Less: Accumulated depreciation and amortization(1,302)(964)
Property and equipment, net$3,722 $2,813 
(1)Lesser of useful life or remaining lease term
For 2025, 2024, and 2023, depreciation and amortization expense on property and equipment was $467 million, $369 million, and $271 million, respectively.
Property and equipment under construction, which primarily consists of fulfillment centers and deposits for equipment, is recorded as construction in progress until it is ready for its intended use; thereafter, it is transferred to the related class of property and equipment and depreciated over its estimated useful life.
v3.25.4
Intangible Assets
12 Months Ended
Dec. 31, 2025
Intangible Assets, Net (Excluding Goodwill) [Abstract]  
Intangible Assets Intangible Assets
The following summarizes our finite-lived intangible assets, net:
(in millions)Gross Carrying ValueAccumulated AmortizationNet Carrying Value
December 31, 2025
Trademarks
$131 $(67)$64 
Customer relationships
34 (13)21 
Developed technology and other
126 (45)81 
Total$291 $(125)$166 
December 31, 2024
Trademarks$183 $(46)$137 
Customer relationships34 (6)28 
Developed technology and other109 (21)88 
Total$326 $(73)$253 
For 2025, 2024, and 2023, amortization expense of intangible assets was $50 million, $64 million, and $4 million, respectively. Indefinite-lived intangible assets as of December 31, 2025 and 2024 were $24 million and $18 million, respectively.
As of December 31, 2025, future amortization expense is expected to be as follows:
(in millions)Amortization Expense
2026$50 
202725 
202821 
202915 
203013 
Thereafter42 
Total$166 
v3.25.4
Leases
12 Months Ended
Dec. 31, 2025
Leases [Abstract]  
Leases Leases
We are obligated under operating leases primarily for vehicles, equipment, warehouses, data centers, office space, and other facilities that expire over the next ten years. These leases can contain renewal options. Because we are not reasonably certain to exercise these renewal options, or the renewal options are not solely within our discretion, the options are not considered in determining the lease term, and the associated potential option payments are excluded from expected minimum lease payments. Our leases generally do not include termination options for either party or restrictive financial or other covenants.
Our finance leases as of December 31, 2025 and 2024 were not material and are included in “Property and equipment, net”, on our consolidated balance sheets.
The components of operating lease cost were as follows:
(in millions)
202520242023
Operating lease cost$703 $595 $457 
Variable and short-term lease cost85 51 42 
Total operating lease cost $788 $646 $499 
Supplemental disclosure of cash flow information related to operating leases were as follows:
(in millions)
202520242023
Cash paid for the amount used to measure the operating lease liabilities$624 $572 $445 
Operating lease assets obtained in exchange for lease obligations$869 $878 $428 
Net increase to operating lease ROU assets resulting from remeasurements of lease obligations$324 $123 $133 
Amounts disclosed for ROU assets obtained in exchange for lease obligations include amounts added to the carrying amount of ROU assets resulting from lease modifications and reassessments, and new leases.
The assumptions used to value operating leases for the periods presented were as follows:
December 31, 2025December 31, 2024
Weighted-average remaining lease term5.9 years6.1 years
Weighted-average discount rate6.74 %7.62 %
As of December 31, 2025, we had entered into operating leases that have not commenced with future minimum lease payments of $689 million, that have not been recognized on our consolidated balance sheets. These leases have non-cancellable lease terms of 1 to 10 years.
v3.25.4
Supplemental Financial Information
12 Months Ended
Dec. 31, 2025
Other Income and Expenses [Abstract]  
Supplemental Financial Information Supplemental Financial Information
Supplemental Disclosure of Cash Flow Information
(in millions)
202520242023
Supplemental disclosure of cash-flow information
Cash paid for income taxes, net of refunds:
U.S. federal$— $81 $52 
U.S. state and local— — — 
Foreign - Korea168 51 55 
Foreign - all other
Cash paid for income taxes, net of refunds$177 $138 $110 
Cash paid for interest$65 $85 $31 
Non-cash investing and financing activities
Increase in property and equipment-related accounts payable$73 $81 $23 
The following table provides a reconciliation of cash, cash equivalents and restricted cash reported within the consolidated balance sheets that sum to the total of the same such amounts shown within the consolidated statements of cash flows.
December 31,
(in millions)202520242023
Current assets
Cash and cash equivalents$6,318 $5,879 $5,243 
Restricted cash94 151 353 
Noncurrent assets
Restricted cash included in long-term leasehold deposits and other— 
Total cash, cash equivalents and restricted cash$6,412 $6,031 $5,597 
Supplier Financing Arrangements
We have agreements with third-party financial institutions to facilitate participating vendors’ and suppliers’ ability to settle payment obligations from us to designated third-party financial institutions. Participating vendors and suppliers may, at their sole discretion, settle obligations prior to their scheduled due dates at a discounted price to the participating financial institutions. The invoices that have been confirmed as valid under the program require payment, in full, based on the original standard invoice terms. Confirmed invoices owed to financial institutions under these programs are included within “Accounts payable” on the consolidated balance sheets.
Changes in the amount of supplier finance obligations were as follows:
(in millions)20252024
Confirmed obligations outstanding, January 1$443 $459 
Invoices confirmed during the year3,642 4,028 
Confirmed invoices paid during the year(3,610)(3,985)
Foreign currency related changes10 (59)
Confirmed obligations outstanding, December 31$485 $443 
v3.25.4
Short-Term Borrowings and Long-Term Debt
12 Months Ended
Dec. 31, 2025
Debt Disclosure [Abstract]  
Debt Short-Term Borrowings and Long-Term Debt
Short-Term Borrowings
Details of carrying amounts of short-term borrowings were as follows:
(in millions)
Interest rate as of December 31, 2025 (%)
Borrowing limit as of December 31, 2025
December 31, 2025December 31, 2024
Maturity Date
January 2026 - November 2026
2.67% to 4.87%
$1,068 $963 $482 
Revolving Credit Facility
(1)
1,500 — — 
Total principal short-term borrowings$2,568 $963 $482 
Less: unamortized discounts(3)(3)
Total short-term borrowings$960 $479 
Weighted-average interest rates3.02 %3.07 %
(1)Borrowings under the Revolving Credit Facility bear interest at a rate per annum equal to the applicable benchmark rate, including but not limited to Term Secured Overnight Financing Rate (“Term SOFR”), plus an applicable margin ranging from 0.75% to 1.25%.
Our short-term borrowings generally include lines of credit and loan facilities with financial institutions to be drawn upon for general operating purposes.
Revolving Credit Facility
In June 2025, we entered into a five-year revolving credit agreement (the “Revolving Credit Facility”), replacing our prior revolving credit and guaranty agreement entered into in February 2021, which was terminated in connection with the entry into the new Revolving Credit Facility. The Revolving Credit Facility provides for syndicated, unsecured revolving loans with a total borrowing capacity of up to $1.5 billion. Borrowings under the Revolving Credit Facility bear interest at a rate per annum equal to the applicable benchmark rate, including but not limited to Term SOFR, plus an applicable margin ranging from 0.75% to 1.25%. The Revolving Credit Facility contains customary affirmative and negative covenants, including certain financial covenants. In July 2025, we borrowed $425 million under the Revolving Credit Facility primarily to finance the redemption of the syndicated term loans assumed by Surpique LP (the “Limited Partnership”) as part of the Farfetch Acquisition (“Farfetch Term Loans”). In December 2025, we repaid the $425 million outstanding balance on the Revolving Credit Facility. As of December 31, 2025, there was no balance outstanding on the Revolving Credit Facility.
Other Credit Facilities
During 2025, we entered into various unsecured borrowings under other revolving credit facilities, which are due in 2026. These credit facilities contain customary affirmative and negative covenants, including certain financial covenants. As of December 31, 2025, aggregate outstanding borrowings under all other credit facilities totaled $963 million with a weighted average interest rate of 3.02%.
Long-Term Debt
Details of carrying amounts of long-term debt were as follows:
(in millions)

December 31, 2025December 31, 2024
Issue Date
Contractual Maturity Date
Fixed vs. Floating
Amount
Interest Rate (%)
AmountInterest Rate (%)
Secured
November 20212026Fixed$— $38 3.78 
April 20232026Fixed— 156 6.76 
March 20222027Fixed— 273 4.26 
August 20242027Fixed114 4.90 111 4.90 
Unsecured
Farfetch Term Loans2027Floating— 493 11.57 
November 20252027Fixed74 2.65 — 
February 20252028Fixed23 4.18 — 
September 20252028Fixed439 3.80 — 
Total principal long-term debt$650 $1,071 
Less: current portion of long-term debt— (66)
Less: unamortized discounts(2)(17)
Total long-term debt$648 $988 
Term Loan Agreement
In September 2025, we entered into an unsecured three-year term loan agreement with aggregate borrowings of $439 million to refinance existing facility-backed secured loans maturing in April 2026 and March 2027. The term loan agreement contains customary affirmative and negative covenants and consists of two tranches with an average fixed interest rate of 3.80%.
Farfetch Term Loans
In 2025, we fully redeemed the $493 million of principal amount outstanding on the Farfetch Term Loans.
Our long-term debt is recorded at amortized cost. The fair value is estimated using Level 2 inputs based on our current interest rates for similar types of borrowing arrangements.
We were in compliance with the financial covenants for each of our borrowings and debt agreements as of December 31, 2025.
Future contractual principal payments for long-term debt as of December 31, 2025 were as follows:
(in millions)
Long-term debt
2026$— 
2027187 
2028463 
2029— 
2030— 
Thereafter— 
Total$650 
DebtThe Parent has a $1.5 billion unsecured credit facility (the “Revolving Credit Facility”) as further described in Note 13 — "Short-Term Borrowings and Long-Term Debt" which was amended to extend the term to February 2026. As of December 31, 2025, there was no balance outstanding on the Revolving Credit Facility.
v3.25.4
Commitments and Contingencies
12 Months Ended
Dec. 31, 2025
Commitments and Contingencies Disclosure [Abstract]  
Commitments and Contingencies Commitments and Contingencies
Commitments
The following summarizes our minimum contractual commitments as of December 31, 2025:
(in millions)
Unconditional purchase obligations (unrecognized)Long-term debt (including interest)Operating leasesTotal
2026$580 $25 $721 $1,326 
2027513 211 683 1,407 
2028350 474 602 1,426 
2029344 — 515 859 
2030334 — 408 742 
Thereafter11 — 800 811 
Total undiscounted payments$2,132 $710 $3,729 $6,571 
Less: lease imputed interest(702)
Total lease commitments$3,027 
Unconditional purchase obligations include legally binding contracts with terms in excess of one year that are not reflected on the consolidated balance sheets. These contractual commitments primarily relate to the purchases of technology related services, fulfillment center construction contracts, content, and software licenses. For contracts with variable terms, we do not estimate the total obligation beyond any minimum pricing as of the reporting date.
Legal Matters
Unless otherwise noted, with respect to the matters described below that do not include an estimate of the amount of loss or range of possible loss, such losses or range of possible losses either cannot be estimated or are not individually material, but we believe there is a reasonable possibility that they may be material in the aggregate. Regardless of the outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of management resources, and other factors.
Litigation
On August 26, 2022, a putative class action was filed on behalf of all purchasers of Coupang Class A common stock pursuant and/or traceable to Coupang’s registration statement issued in connection with our initial public offering. New York City Public Pension Funds v. Coupang, Inc. et al., formerly Choi v. Coupang, Inc. et al. was brought against Coupang and certain of its former and current directors, current officers, and certain underwriters of the offering. The action was filed in the United States District Court for the Southern District of New York alleging inaccurate and misleading or omitted statements of material fact in Coupang's Registration Statement in violation of Sections 11, 12, and 15 of the Securities Act of 1933. The action was amended in May 2023, and added allegations of securities fraud under Sections 10 and 20 of the Exchange Act. The action seeks unspecified compensatory damages, attorneys’ fees, and reasonable costs and expenses. Between August and December 2023, three separate stockholders’ derivative actions were filed in the United States District Court for the Southern District of New York and in December 2024 and March 2025, derivative actions were filed in Delaware Chancery Court, in each case against certain of Coupang’s former and current directors and current officers. Coupang was named as a nominal defendant in the various derivative actions. Aside from the aforementioned actions, there have been additional Delaware Section 220 records inspection demands. These derivative actions and related demands purport to assert claims on behalf of Coupang and make substantially similar factual allegations to New York City Public Pension Funds v. Coupang, Inc. et al., bringing claims for, among other things, breach of fiduciary duty, unjust enrichment, and violations of securities laws. The actions seek compensatory damages, governance reforms, and other relief. On September 10, 2025, the Court dismissed New York City Public Pension Funds v. Coupang, Inc. et al. in its entirety without leave to amend. The plaintiffs filed a notice of appeal on October 10, 2025. We intend to continue to vigorously defend the claims and the appeal. A reasonable estimate of the amount of any possible loss or range of loss cannot be made at this time. Accordingly, we can provide no assurances as to the scope and outcome of these matters and no assurances as to whether our business, financial position, results of operations or cash flows will not be materially adversely affected. In February and March 2025, we received demands on our Board of Directors alleging claims similar to those in the class and derivative actions and demanding civil actions by the Board against certain current and former directors and officers. Those demands have been provided to the Board of Directors to evaluate.
In November 2025, Coupang became aware of a data incident involving unauthorized access to customer accounts by a former employee (the “Incident”). On January 6, 2026, a putative securities class action was filed against Coupang and certain of its officers and directors, as well as Coupang Corp., in the United States District Court for the Western District of Washington on behalf of persons who purchased or acquired shares of Coupang Class A common stock between May 7, 2025 and December 16,
2025. This action, Lee and Park v. Coupang, Inc., alleges false and misleading statements related to the Incident in violation of Section 10(b) and 20(a) of the Exchange Act and Rule 10b-5 of the Exchange Act. The action seeks unspecified damages, attorney’s fees, and other costs and expenses. On January 6, 2026, a stockholder derivative action, Warga v. Bom Kim, et. al., was filed in the United States District Court for the Northern District of California. The derivative action, which is based on the Incident, was filed against Coupang’s directors and certain of its officers, and against Coupang as a nominal defendant. It asserts claims for breach of fiduciary duty and violations of securities laws and seeks various remedies, including damages and improvements to governance and procedures. On February 6, 2026, a putative class action was filed in the United States District Court for the Eastern District of New York. This action, Lee and Park, v. Coupang, Inc. and Bom Kim, was also based on the Incident but alleges negligence, unjust enrichment, and violations of New York law on the part of Coupang and Mr. Kim related to allegedly being responsible for and overseeing data security for Coupang. The action seeks damages for all U.S. and Korean residents whose data was compromised. A reasonable estimate of the amount of any possible loss or range of loss resulting from the putative class actions or the stockholder derivative action cannot be made at this time. Accordingly, we can provide no assurances as to the scope and outcome of these matters and no assurances as to whether our business, financial position, results of operations or cash flows will not be materially adversely affected. We intend to vigorously defend against these related actions. On January 29, 2026, Coupang also received a Board demand based on the Incident. This demand is currently being evaluated.
Korean Fair Trade Commission Investigations
In June 2021, the Korea Fair Trade Commission (the “KFTC”) initiated an investigation into a potential violation of the Monopoly Regulation and Fair Trade Act by two of our Korean subsidiaries, Coupang Corp. and Coupang Private Label Brands (“CPLB”), including certain alleged treatment of private labelled products provided by CPLB. In June 2024, the KFTC publicly announced that as a result of their investigation, they determined that Coupang Corp.’s product rankings disclosure violated Korean law (a regulatory finding subject to judicial review), and that they would impose an administrative fine on Coupang Corp., direct Coupang Corp. and CPLB to take certain related corrective actions, and refer the matter for criminal prosecution. In the second quarter of 2024, we accrued an administrative fine of approximately $121 million. Coupang Corp. will pay the administrative fine in six installments over two years and made the first payment in October 2024 and will make the last payment in June 2026.
In August 2024, Coupang Corp. and CPLB received the KFTC’s formal written decision, and in September 2024, Coupang Corp. and CPLB appealed such decision. That appeal is pending. Hearings of the administrative litigation action were held in November 2024, March 2025, June 2025, July 2025, September 2025, and November 2025, and a seventh hearing is scheduled for February 2026. Coupang Corp. and CPLB also filed a preliminary injunction with the Seoul High Court to stay the fine and corrective orders during the pendency of the appeal. In October 2024, the Seoul High Court granted Coupang Corp.’s and CPLB’s request for suspension of the KFTC’s corrective orders, but dismissed the request for a stay of the KFTC’s administrative fine. The KFTC subsequently appealed the Seoul High Court’s decision to grant a suspension of the corrective orders and in February 2025, the Supreme Court of Korea dismissed the KFTC’s appeal. In November 2024, in response to the KFTC’s criminal referral, the Seoul Eastern District Prosecutors’ Office initiated a criminal investigation into Coupang Corp. and CPLB. The Seoul Eastern District Prosecutors’ Office issued an indictment dated May 1, 2025, on the same underlying facts as the administrative case. The criminal trial proceedings have begun at the Seoul Eastern District Court. Hearings for the criminal trial proceedings occurred in October 2025, and December 2025, and the next hearing is set for March 2026. The maximum penalty under the indictment is a fine of approximately $200,000. We intend to vigorously defend against these charges in court.
In September 2024, the KFTC began an investigation of Coupang Corp. related to potential violations of Korea’s Fair Trade Act concerning the bundling Eats benefits with the WOW membership. The KFTC issued an examiner’s report in October 2025 arguing that such bundling is impermissible under the Fair Trade Act. In the event Coupang is ultimately found to have acted in violation of the law, a fine could be imposed and Coupang may be required to separate the Eats benefit of the WOW membership and customers would need to purchase this benefit separately. Coupang is preparing its response to the examiner’s report and a hearing has not yet been scheduled.
The KFTC and other regulators are also investigating Coupang Corp. and its subsidiaries on other matters. We are diligently cooperating with these investigations and actively defending our practices as appropriate.

Under Korean law, if violations are identified in the investigations, these can be resolved through civil, administrative, or criminal proceedings. The ultimate case resolution could include fines, orders to alter our processes or procedures, and criminal investigations or charges against individuals or us. We cannot reasonably estimate any penalties, loss or range of loss that may arise from these investigations. Accordingly, we can provide no assurance as to the scope and outcome of these matters and no assurance as to whether our business, financial position, results of operations, or cash flows will not be materially adversely affected.
Data Incident
In connection with the Incident, Coupang is continuing its investigation and has engaged external forensic experts to assist with the investigation. Korean regulators have also initiated ongoing investigations with which Coupang is fully cooperating.
We believe that the Incident has increased and may further increase the Korean government’s focus on our business and could result in additional inquiries, enforcement actions, and litigation. Investigations by Korean authorities into the Incident have resulted
in criminal complaints against certain of our current and former executives and employees. While one or more regulators may potentially impose financial penalties or take other actions, at this time we cannot determine the outcome of any inquiries, enforcement actions, or litigation, or reasonably estimate any amount of losses or range of losses that may result from such actions. We can provide no assurance as to the scope and outcome of these matters relating to the Incident and no assurance as to whether our business, financial position, results of operations, or cash flows will not be materially adversely affected.
v3.25.4
Stockholders' Equity
12 Months Ended
Dec. 31, 2025
Equity [Abstract]  
Stockholders' Equity Stockholders' Equity
Our certificate of incorporation provides for two classes of common stock, and authorizes shares of undesignated preferred stock, the rights, preferences, and privileges of which may be designated from time to time by our Board of Directors. Our authorized capital stock consists of 10 billion shares of Class A common stock, par value $0.0001 per share; 250 million shares of Class B common stock, par value $0.0001 per share; and 2 billion shares of undesignated preferred stock, par value $0.0001 per share. No preferred stock was issued and outstanding as of December 31, 2025 and 2024.
The shares of Class A common stock and Class B common stock are identical, except with respect to voting, conversion, and transfer rights. Each share of Class A common stock is entitled to one vote. Each share of Class B common stock is entitled to twenty-nine votes. In addition, each share of our Class B common stock will convert automatically into one share of our Class A common stock upon any transfer, whether or not for value, except certain transfers to entities, to the extent the transferor retains sole dispositive power and exclusive voting control with respect to the shares of Class B common stock.
Accumulated Other Comprehensive Income (Loss)
Accumulated other comprehensive income (loss) includes all changes in equity during a period that have yet to be recognized in income. The major components are foreign currency translation adjustments and actuarial gains (losses) on our defined severance benefits. As of December 31, 2025 and 2024, the ending balance in accumulated other comprehensive income (loss) related to foreign currency translation adjustments was $(297) million and $(309) million, respectively, and the amount related to actuarial losses on defined severance benefits was $(84) million and $(95) million, respectively.
Stock Repurchase
In April 2024, we repurchased 10 million shares of our Class A common stock for $178 million in a private transaction.
In May 2025, our Board of Directors authorized a stock repurchase program for up to $1 billion of our outstanding shares of Class A common stock. We may repurchase shares of Class A common stock from time to time through open market purchases, in privately negotiated transactions, or by other means in accordance with applicable securities laws and other restrictions. The program has no expiration date, and we are not obligated to repurchase any portion of our total authorization. During 2025, we repurchased 8.8 million shares of Class A common stock for an aggregate amount of $243 million.
v3.25.4
Business Combinations - Farfetch
12 Months Ended
Dec. 31, 2025
Business Combination, Asset Acquisition, Transaction between Entities under Common Control, and Joint Venture Formation [Abstract]  
Business Combinations - Farfetch Business Combinations - Farfetch
Farfetch Acquisition
On January 30, 2024 we completed the acquisition of Farfetch. We believe the acquisition will allow us to expand into luxury retail. We have accounted for this acquisition as a business combination. Total purchase consideration consisted of amounts previously funded to Farfetch under a loan prior to acquisition (the “Bridge Loan”) and required partial repayment of the Farfetch Term Loans at the close of the transaction.
(in millions)Estimated Fair Value
Farfetch Term Loan repayment
$58 
Bridge Loan contribution
150 
Total purchase consideration
$208 
Purchase Price Allocation
The purchase consideration was allocated to assets acquired and liabilities assumed based on their respective estimated fair values. The allocation of purchase consideration, inclusive of measurement period adjustments, was as follows:
(in millions)Estimated Fair Value
Assets acquired
Cash and cash equivalents$126 
Accounts receivable, net286 
Inventories305 
Prepaids and other current assets221 
Intangible assets325 
Operating lease right-of-use assets209 
Other assets318 
Liabilities assumed
Accounts payable(529)
Long-term debt(557)
Operating lease obligations(214)
Other liabilities(343)
Net assets assumed
147 
Noncontrolling interests
(78)
Goodwill on acquisition
139 
Total consideration
$208 
The excess of purchase consideration over the fair value of net identifiable assets acquired and liabilities assumed was recorded as goodwill which is not deductible for tax purposes. Goodwill represents the future economic benefits we expect to achieve as a result of the acquisition, including the workforce of the acquired business as well as future operational and logistical cost efficiencies expected to be achieved. Goodwill was recorded in our Developing Offerings segment.
The identifiable intangible assets acquired were as follows:
(in millions, except years)Weighted Average Useful LifeEstimated Fair Value
Brand trademarks
5 years$130 
Customer relationships
5 years34 
Supplier relationships
15 years61 
Developed technology
3 years38 
Brand licenses
8 years62 
Total intangible assets
$325 
The results of Farfetch included in our consolidated statement of operations since the closing of the acquisition were as follows:
(in millions)2024
Total net revenues
$1,658 
Net loss
$(352)
Acquisition-related costs were recorded as operating expenses for 2024 and were not material.
Supplemental Pro Forma Information (Unaudited)
The following financial information presents our results as if the acquisition of Farfetch had occurred on January 1, 2023:
(in millions)20242023
Pro Forma Information
Total net revenues
$30,455 $26,712 
Net (loss) income
$(20)$965 
These pro forma results are based on estimates and assumptions, which we believe are reasonable. They are illustrative only and are not the results that would have been achieved had the acquisition actually occurred on January 1, 2023, nor are they indicative of future results. The pro forma results include adjustments related to the business combination, including amortization of acquired intangibles, stock-based compensation, lease expense, and income taxes.
Redeemable Noncontrolling Interests
In December 2023, we established the Limited Partnership for the purpose of providing the Bridge Loan and acquiring all of the business and assets of Farfetch. The Limited Partnership was initially owned 80.1% by Coupang, Inc. and 19.9% by certain funds advised or managed by Greenoaks Capital Partners, LLC (“Greenoaks”), a related party.
On April 7, 2025, we entered into a Master Transaction Agreement (the “Agreement”) with Greenoaks resulting in the indirect acquisition of the Limited Partnership partner units representing all of Greenoaks’ equity interest in the Limited Partnership, and all rights and obligations associated with such limited partner units. Concurrently with the execution of the Agreement, we paid to Greenoaks consideration with a fair value of $122 million consisting of a $14 million cash payment and the issuance of 5,465,099 shares of our Class A common stock with a fair value of $108 million based on the closing market price of $19.76 per share on the acquisition date. The Limited Partnership is included in Coupang’s consolidated operating results through the acquisition date.
Mr. Neil Mehta, a member of Coupang’s Board of Directors, has served as a Managing Partner of Greenoaks since April 2012. Greenoaks and certain funds and accounts to which Greenoaks serves as the investment adviser and related persons or entities, including Mr. Mehta, have ownership interests in our Class A common stock.
In February 2025, we acquired the remaining 40% of the Palm Angels brand (“Palm Angels”) not owned by New Guards Group Holdings S.p.A. (“New Guards”), a subsidiary acquired in the Farfetch Acquisition, and subsequently sold the rights to Palm Angels, as part of our Farfetch restructuring actions.
v3.25.4
Schedule I - Condensed Financial information of Parent (Coupang, Inc.)
12 Months Ended
Dec. 31, 2025
Condensed Financial Information Disclosure [Abstract]  
Schedule I - Condensed Financial information of Parent (Coupang, Inc.)
COUPANG, INC.
Schedule I - Condensed Financial Information of Parent (COUPANG, INC.)
Condensed Statements of Operations and Comprehensive Income/(Loss)
(in millions)202520242023
Management service fee revenues$$20 $18 
Operating cost and expenses(579)(558)(400)
Interest expense(12)(2)(2)
Other income, net64 63 84 
Loss before equity in earnings of subsidiaries(521)(477)(300)
Equity in earnings of subsidiaries661 722 1,783 
Income before taxes140 245 1,483 
Income tax (benefit) expense(68)91 123 
Net income$208 $154 $1,360 
Other comprehensive income (loss):
Foreign currency translation adjustments, net of tax14 (353)(2)
Actuarial gain (loss) on defined severance benefits, net of tax11 (34)(18)
Total other comprehensive income (loss)25 (387)(20)
Comprehensive income (loss)$233 $(233)$1,340 
See accompanying notes to condensed financial statements.
COUPANG, INC.
Schedule I - Condensed Financial Information of Parent (COUPANG, INC.)
Condensed Balance Sheets
(in millions)December 31, 2025December 31, 2024
Assets
Cash and cash equivalents$709 $1,016 
Other current assets456 66 
Total current assets1,165 1,082 
Other assets79 12 
Investment in subsidiaries3,426 3,058 
Total assets$4,670 $4,152 
Liabilities and stockholders' equity
Other current liabilities$47 $49 
Stockholders' equity
Common stock— — 
Additional paid-in capital9,025 8,736 
Accumulated other comprehensive loss(381)(404)
Accumulated deficit(4,021)(4,229)
Total stockholders' equity4,623 4,103 
Total liabilities and stockholders' equity$4,670 $4,152 
See accompanying notes to condensed financial statements.
COUPANG, INC.
Schedule I - Condensed Financial Information of Parent (COUPANG, INC.)
Condensed Statements of Cash Flows
(in millions)
202520242023
Operating activities
Net cash (used in) provided by operating activities$(65)$(126)$95 
Investing activities
Capital contribution to subsidiaries(802)(349)(121)
Return of capital contribution from subsidiaries1,168 90 61 
Increase of short-term loans(393)(95)(25)
Decrease of short-term loans30 — — 
Purchases of held-to-maturity securities(33)— — 
Proceeds from maturity of held-to-maturity securities33 — — 
Other investing activities(4)— — 
Net cash used in investing activities(1)(354)(85)
Financing activities
Repurchase of Class A common stock(243)(178)— 
Proceeds from issuance of common stock, equity-based compensation plan
Proceeds from short-term borrowings425 — — 
Repayment of short-term borrowings(425)— — 
Other financing activities(3)(1)— 
Net cash (used in) provided by financing activities
(241)(175)
Cash and cash equivalents
Net (decrease) increase in cash and cash equivalents
(307)(655)19 
Cash and cash equivalents as of beginning of the period1,016 1,671 1,652 
Cash and cash equivalents as of end of the period$709 $1,016 $1,671 
See accompanying notes to condensed financial statements.
v3.25.4
Schedule I - Basis of Presentation
12 Months Ended
Dec. 31, 2025
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Basis of Presentation Description of Business and Summary of Significant Accounting Policies
Description of Business
Coupang, Inc. (“Coupang” or the “Parent”), together with its consolidated subsidiaries (collectively, “we,” “us,” or “our”), is a technology and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands that include Coupang, Eats, Play, Rocket Now, and Farfetch. Headquartered in the United States, Coupang has operations and support services in geographies including Korea, Taiwan, Singapore, China, India, Japan, and Europe. Coupang’s mission is to revolutionize the everyday lives of its customers and create a world where people wonder, “How did I ever live without Coupang?”
Farfetch Acquisition
In January 2024 we acquired the business and assets of Farfetch Holdings plc (“Farfetch”), a leading global marketplace for the luxury fashion industry (the “Farfetch Acquisition”). Refer to Note 16 — "Business Combinations - Farfetch" for additional information.
Basis of Presentation and Principles of Consolidation
The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and include the accounts of our consolidated subsidiaries. All intercompany accounts and transactions have been eliminated. Certain prior period amounts have been reclassified or combined to conform to current year presentation. Our fiscal year is consistent with the calendar year and ends on December 31. References to years relate to the fiscal year ended December 31.
Use of Estimates
The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods. We based our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results could differ materially from these estimates.
Segment Information
We have two reportable segments: Product Commerce and Developing Offerings. Refer to Note 3 — "Segment Reporting" for additional information.
Foreign Currency
Our functional currency, including that of the Parent, is the United States dollar (“U.S. dollar”). The Korean Won is the local and functional currency for our Korean subsidiary, Coupang Corp., which is our primary operating subsidiary. The other subsidiaries predominantly utilize their local currencies as their functional currencies. Assets and liabilities of each subsidiary are translated into U.S. dollars at the exchange rate in effect at the end of each period. Revenue and expenses for these subsidiaries are translated into U.S. dollars using average rates that approximate those in effect during the period. Translation adjustments are included in “Accumulated other comprehensive loss,” a separate component of stockholders’ equity and in the “Effect of exchange rate changes on cash and cash equivalents and restricted cash” on the consolidated statements of cash flows. Transaction gains and losses are included in “Other income (expense), net” on the consolidated statements of operations.
Revenue Recognition
We recognize revenues on the amount of expected consideration we will receive, which incorporates reductions for estimated returns, promotional discounts, and earned loyalty rewards. Revenue excludes amounts collected on behalf of third parties, such as value added taxes. Historical experience is used to estimate returns at the time of sale at a portfolio level using the expected value method. We include these amounts in the transaction price to the extent it is probable that a significant reversal of revenue will not occur and updates as additional information becomes available. For revenue contracts with multiple performance obligations, the transaction price is allocated to each performance obligation using the relative stand-alone selling price. We primarily determine stand-alone selling prices based on the prices charged to customers.
Net Retail Sales
Retail sales are earned from our online product sales to consumers. Retail revenue is recognized when control of the goods is transferred to the customer, which occurs upon delivery to the customer.
Net Other Revenue
Net other revenue includes commissions and logistics and fulfillment fees earned from merchants that sell their products through our online business. We are not the seller of record in these transactions, nor do we take control of the related inventory. Although we process and collect the entire amount of these transactions, we record revenue on the net commission because we are acting as an agent. Commission revenue is recognized when the order is completed and transmitted to the third-party merchant. Logistics and fulfillment fees are recognized as the services are rendered.
Net other revenue also includes consideration from our online restaurant ordering and delivery services, performed by us, as well as advertising services provided on our website and mobile applications. Revenues from online restaurant ordering and delivery are recognized when we deliver the order. Advertising revenue is recognized as ads are delivered over a period of time or based on number of clicks and impressions.
We offer a subscription service to our WOW membership programs, which provides customers with access to benefits such as access to Rocket Fresh, no minimum spend for Rocket Delivery, Dawn Delivery, product discounts, free shipping on returns, free delivery and discounts on restaurant orders via Eats, and access to content streaming. Subscription benefits represent a single, stand-ready obligation and revenue from subscription fees are recognized over the subscription period.
Deferred Revenue
Deferred revenue primarily relates to retail sales and is recorded when payments are received in advance of delivery to customers. Deferred revenue is generally recognized as revenue in the following month when delivery is made to customers.
Discount Coupons and Loyalty Rewards
For discount coupons or loyalty rewards offered as part of revenue transactions, we defer a portion of the revenue based on the estimated standalone selling price of the discount coupons or loyalty rewards earned and recognize the revenue as they are redeemed in future transactions or when they expire. Discount coupons and loyalty rewards expire after six months and are generally redeemed within six months from issuance and therefore, breakage is not significant. We also issue discount coupons, vouchers, or loyalty rewards that are not earned in conjunction with the purchase of a product as part of our customer compensation and marketing activities. This is not a performance obligation and is recognized as a reduction of the transaction price when rendered by the customer.
Cost of Sales
Cost of sales is primarily comprised of the purchase price of products sold to customers where we record revenue gross, and includes logistics center costs. Inbound shipping and handling costs to receive products from suppliers are included in inventory and recognized in cost of sales as products are sold. Additionally, cost of sales includes outbound shipping and logistics related expenses, and delivery service costs from our restaurant delivery business, primarily where we are the delivery service provider, as well as depreciation and amortization.
Payments from Suppliers
We receive consideration from suppliers for various programs, including rebates, incentives, and discounts, as well as advertising services provided on our website and mobile applications. We generally record these amounts received from suppliers to be a reduction of the prices we pay for their goods, and a subsequent reduction in cost of sales as the inventory is sold.
Operating, General and Administrative Expenses
Operating, general and administrative expenses include all our operating costs, excluding cost of sales, as described above. More specifically, these expenses include costs incurred in operating and staffing our fulfillment centers (including costs attributable to receiving, inspecting, picking, packaging, and preparing customer orders), customer service related costs, payment processing fees, costs related to the design, execution and maintenance of our technology infrastructure and online offerings, advertising costs, general corporate function costs, and depreciation and amortization. Advertising expenses, which are expensed as incurred, were $1.1 billion, $947 million, and $711 million for 2025, 2024, and 2023, respectively.
Equity-Based Compensation
We account for equity-based employee compensation arrangements in accordance with U.S. GAAP, which requires compensation expense for the grant-date fair value of equity-based awards to be recognized over the requisite service period. We determine the fair value of equity-based awards granted or modified on the grant date or modification date using appropriate valuation techniques. Forfeitures are estimated using historical experience at the time of grant and revised in subsequent periods if actual forfeitures differ from initial estimates.
Restricted Stock Units
We grant restricted stock units (“RSUs”) that generally vest upon the satisfaction of a service-based condition as defined in our 2021 Equity Incentive Plan (“2021 Plan”). The grant-date fair value of each RSU, net of estimated forfeitures, is recognized as expense over the requisite service period on a straight-line basis for RSUs with service only vesting conditions.
Stock Options
In the past, we granted stock options to certain employees. We determine compensation expense associated with stock options based on the estimated grant date fair value method using the Black-Scholes valuation model.
Defined Severance Benefits
We accrue severance benefits for employees of our Korean subsidiaries. Pursuant to the Employee Retirement Benefit Security Act of Korea, eligible employees with one or more years of service are entitled to severance payments upon the termination of their employment based on their length of service and pay rate.
We recognize the defined severance benefits obligation on the consolidated balance sheets with a corresponding adjustment to operating expenses and “Accumulated other comprehensive loss”. The obligations are measured annually, or more frequently if there is a remeasurement event, based on our measurement date utilizing various actuarial assumptions and methodologies. We use certain assumptions including, but not limited to, the selection of the: (i) discount rates; (ii) salary growth rates; and (iii) certain employee-related factors, such as turnover, retirement age, and mortality. We review our actuarial assumptions and make modifications to the assumptions based on current rates and trends when appropriate.
Income Taxes
Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the expected future tax consequences of events that have been recognized in our financial statements or tax returns. Under this method, deferred tax assets and liabilities are determined based upon the difference between the financial statement carrying amounts and the tax basis of assets and liabilities using enacted tax rates in effect in the years in which the differences are expected to reverse.
Our deferred tax assets are recorded net of valuation allowances when, based on the weight of available evidence, it is more likely than not that all or some portion of the recorded deferred tax assets will not be realized in future periods. Realization of our deferred tax assets is dependent on the generation of future taxable income. In considering the need for a valuation allowance, we consider our historical, as well as future projected taxable income, along with other positive and negative evidence in assessing the realizability of our deferred tax assets. Decreases to valuation allowances are recorded as reductions to our income tax expense and increases to valuation allowances result in additional expense for income taxes. Global Intangible Low-taxed Income (“GILTI”) provisions are applied, providing for incremental tax on foreign income. We have made the policy election to record any liability associated with GILTI in the period in which it is incurred.
We recognize and measure uncertain tax positions taken or expected to be taken in a tax return utilizing a two-step process. In the first step, recognition, we determine whether it is more-likely-than-not that a tax position will be sustained upon examination, including resolution of any related appeals or litigation processes, based on the technical merits of the position. The second step addresses measurement of a tax position that meets the more-likely-than-not criteria. The tax position is measured at the largest amount of benefit that has a likelihood of greater than 50 percent of being realized upon ultimate settlement.
Earnings per Share
Basic earnings per share is computed by dividing net income (loss) attributable to Coupang stockholders by the weighted-average number of shares of common stock outstanding during the period. Diluted earnings per share is computed by dividing net income (loss) attributable to Coupang stockholders by the weighted-average number of shares of common stock and potentially dilutive common stock outstanding during the period.
We have two classes of common stock outstanding, Class A common stock and Class B common stock (collectively “common stock”), with equal rights to dividends and income. Earnings per share are therefore the same for Class A and Class B common stock, both on an individual and combined basis.
Cash and Cash Equivalents
Cash and cash equivalents are short-term, highly liquid investments with original maturities of three months or less from the date of purchase, or deposit accounts that can be withdrawn at any time without significant penalty.
Restricted Cash
Restricted cash primarily consists of certain cash pledged as collateral for loan facility agreements, cash on deposit designated for interest and principal debt repayments, as well as cash on deposit pledged as collateral for potential refunds on transactions with customers or future payments to suppliers. Restricted cash with remaining restrictions of one year or less are classified as current on the consolidated balance sheets.
Accounts Receivable, Net
Accounts receivable, net are stated at their carrying value, net of allowance for credit losses based on lifetime expected losses. Accounts receivable balances are primarily trade receivables due from payment gateway providers, customers, suppliers, and sellers, net of estimated allowances for credit losses. Amounts included in accounts receivable, or collected from payment gateway providers, to be remitted to merchants are included in accounts payable. Receivables from suppliers and sellers primarily relate to advertising activities. We estimate the allowance for credit losses based upon historical experience, the age and delinquency rates of receivables and credit quality, as well as economic and regulatory conditions combined with reasonable and supportable management forecasts of collectability and other economic factors over the lifetime of the receivables. We write off accounts against the allowance for credit losses when they are deemed to be uncollectible. As of December 31, 2025 and 2024, net receivables from customers and sellers were $155 million and $174 million, respectively. The allowance amounts were immaterial for all periods presented.
Inventories
Our inventories, which consist of products available for sale, are accounted for using the weighted average cost method, and are stated at the lower of cost or net realizable value. This valuation requires management judgments, based on currently available information, about the likely method of disposition, such as through sales to individual customers, returns to product suppliers, or liquidations, and expected recoverable values of separate inventory categories.
Property and Equipment, Net
Property and equipment, net are stated at historical cost, less accumulated depreciation and amortization. Property and equipment primarily includes buildings and structures, land, leasehold improvements, furniture, internal-use software, vehicles, information technology equipment, heavy equipment, and other fulfillment equipment. Depreciation and amortization is calculated on a straight-line basis over the estimated useful lives of the respective asset categories.
Depreciation and amortization expense is classified within the corresponding operating expense categories on the consolidated statements of operations. Maintenance and repairs are charged to operating expenses as incurred.
Intangible Assets
Intangible assets are primarily finite-lived and stated at cost, net of accumulated amortization. Intangible assets with finite lives are amortized on a straight-line basis over their estimated useful lives, which approximates the pattern in which the economic benefits are consumed.
Fulfillment Center Fire
In June 2021, a fire extensively damaged our Deokpyeong fulfillment center (“FC Fire”) resulting in a loss of the inventory, building, equipment, and other assets at the site. We are insured on property losses from the FC Fire, and while the insurer continues assessment of the total potential loss coverage on the claim, during the fourth quarter of 2024 we agreed to a settlement on a portion of the claim and deemed the recovery of insurance proceeds under the policy as probable. We recognized an insurance gain of $175 million in the fourth quarter of 2024, which included $116 million for the inventory loss included in “Cost of sales” and $59 million for property and equipment losses, included in “Operating, general and administrative”. Whether and to what extent additional insurance recoveries will be received is currently unknown.
Leases
We determine if an arrangement is or contains a lease at contract inception. Leases are classified as either operating or finance.
Lease obligations and right-of-use (“ROU”) assets are recognized at the present value of the fixed lease payments. We only consider options to extend or terminate a lease if it is reasonably certain that we will exercise the option. We determine our discount rate at lease inception using the rate implicit in the lease if it is readily determinable, otherwise we use our incremental borrowing rate. For operating leases, expense is recognized on a straight-line basis over the lease term.
Leases with an initial contractual term of twelve months or less are expensed on a straight-line basis over the lease term and we do not recognize lease liabilities and ROU assets.
Loss Contingencies
From time to time, we may become party to litigation incidents and other legal proceedings, including regulatory proceedings, tax and other government inquiries, and investigations that arise in the ordinary course of business. Certain of these matters include speculative claims for substantial or indeterminate amounts of damages. Additionally, we are required to comply with laws and regulations, including tax laws, that currently apply or may become applicable to our operations in the United States, Korea, and other international jurisdictions, and we regularly become subject to new laws and regulations in the jurisdictions in which we operate. The requirements for complying with these obligations may be uncertain and subject to interpretation and enforcement by regulatory and other authorities, and any failure or perceived failure to comply with such obligations could eventually lead to asserted legal or regulatory action.

We assess the likelihood of any adverse judgments or outcomes with respect to these matters and determine loss contingency assessments on a gross basis after assessing the probability of incurrence of a loss and whether a loss is reasonably estimable. In addition, we consider other relevant factors that could impact our ability to reasonably estimate a loss. A determination of the amount of reserves required, if any, for these contingencies is made after analyzing each matter. Our reserves may change in the future due to new developments or changes in strategy in handling these matters.

We recognize estimated losses from contingencies when it is probable that an asset has been impaired or a liability has been incurred and the amount of loss can be reasonably estimated. We disclose material contingencies when we believe that a loss is at least reasonably possible.
Impairment of Long-Lived Assets
Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Conditions that may necessitate an impairment assessment include a significant decline in the observable market value of an asset, a significant change in the extent or manner in which an asset is used, or any other significant adverse change that would indicate that the carrying amount of an asset or group of assets may not be recoverable. Impairment losses are recorded if the asset’s carrying value is not recoverable through its undiscounted future cash flows. Impairment losses are measured based upon the difference between the carrying amount and estimated fair value of the related asset or asset group. No material impairment losses were recorded for 2025, 2024, and 2023.
Fair Value of Financial Instruments
Our primary financial instruments include cash equivalents, restricted cash, accounts receivable, accounts payable, short-term borrowings, and long-term debt. The carrying amounts for cash and cash equivalents, restricted cash, accounts receivable, other assets, accounts payable, short-term borrowings, and accrued expenses approximate fair value due to their short maturities. Refer to Note 8 — "Fair Value Measurement" for further information.
Concentration of Credit Risk
Cash and cash equivalents, restricted cash, and accounts receivable are potentially subject to concentration of credit risk. Cash and cash equivalents, and restricted cash are placed with several financial institutions and money market funds that management believes are of high credit quality, of which 56% and 69% were held at three and four financial institutions as of December 31, 2025 and 2024, respectively. As of December 31, 2025 and 2024, no process payment company had 10% or more of our gross accounts receivable.
Recent Accounting Pronouncements Adopted
In December 2023, the FASB issued ASU 2023-09, “Income Taxes (Topic 740) - Improvements to Income Tax Disclosures.” The standard requires disclosure of specific categories of an entity’s income tax expenses and income taxes paid among other disclosures. We adopted ASU 2023-09 for 2025 on a prospective basis, and upon adoption, the guidance did not have a material impact on our consolidated financial condition, results of operations, or cash flows, as the guidance pertains to disclosure only. Refer to Note 6 — "Income Taxes" and Note 12 — "Supplemental Financial Information" for additional information.
Recent Accounting Pronouncements Yet To Be Adopted
In November 2024, the FASB issued ASU 2024-03 “Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40)”, which requires public entities to disaggregate significant expense categories within functional line items to enhance transparency and comparability in financial reporting. In January 2025, the FASB issued ASU 2025-01, which clarifies the effective date and provides additional implementation guidance for ASU 2024-03 to ensure consistent application. Both standards are effective for annual reporting periods beginning with the fiscal year ending December 31, 2027, and interim reporting periods beginning with the period ending March 31, 2028, with early adoption permitted. We are evaluating the effect of adopting these standards on our financial reporting and disclosures.
In December 2025, the FASB issued ASU 2025-11 “Interim Reporting (Topic 207) - Narrow-Scope Improvements”, which clarifies interim disclosure requirements and the applicability of Topic 270. ASU 2025-11 is effective for fiscal years beginning after December 15, 2027, including interim periods within those fiscal years, with early adoption permitted. We are currently evaluating the impact of adopting the standard on our financial reporting and disclosures.
Basis of Presentation
These condensed Parent company-only financial statements have been derived from its consolidated financial statements and should be read in conjunction with the consolidated financial statements and notes thereto of Coupang, Inc. and subsidiaries included in Part II, Item 8 of this Form 10-K. The Parent’s significant accounting policies are consistent with those described in Note 1 — "Description of Business and Summary of Significant Accounting Policies" in Part II, Item 8, except that all subsidiaries are accounted for as equity method investments.
Certain subsidiaries in Korea hold various licenses and/or are regulated by governmental requirements. As a result, the ability of these subsidiaries to pay dividends or loan money to our Parent company is restricted due to terms which require the subsidiaries to meet certain financial covenants, including maintaining a positive net equity balance; having a minimum percentage of its total assets in low-risk, cash-like assets; and maintaining a minimum current asset to current liability ratio. In addition, the Parent has certain regulatory restrictions that only allow dividend payments to be made while maintaining a positive net equity balance or if dividends are paid out of the current years' income, if any.
v3.25.4
Schedule I - Debt
12 Months Ended
Dec. 31, 2025
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Debt Short-Term Borrowings and Long-Term Debt
Short-Term Borrowings
Details of carrying amounts of short-term borrowings were as follows:
(in millions)
Interest rate as of December 31, 2025 (%)
Borrowing limit as of December 31, 2025
December 31, 2025December 31, 2024
Maturity Date
January 2026 - November 2026
2.67% to 4.87%
$1,068 $963 $482 
Revolving Credit Facility
(1)
1,500 — — 
Total principal short-term borrowings$2,568 $963 $482 
Less: unamortized discounts(3)(3)
Total short-term borrowings$960 $479 
Weighted-average interest rates3.02 %3.07 %
(1)Borrowings under the Revolving Credit Facility bear interest at a rate per annum equal to the applicable benchmark rate, including but not limited to Term Secured Overnight Financing Rate (“Term SOFR”), plus an applicable margin ranging from 0.75% to 1.25%.
Our short-term borrowings generally include lines of credit and loan facilities with financial institutions to be drawn upon for general operating purposes.
Revolving Credit Facility
In June 2025, we entered into a five-year revolving credit agreement (the “Revolving Credit Facility”), replacing our prior revolving credit and guaranty agreement entered into in February 2021, which was terminated in connection with the entry into the new Revolving Credit Facility. The Revolving Credit Facility provides for syndicated, unsecured revolving loans with a total borrowing capacity of up to $1.5 billion. Borrowings under the Revolving Credit Facility bear interest at a rate per annum equal to the applicable benchmark rate, including but not limited to Term SOFR, plus an applicable margin ranging from 0.75% to 1.25%. The Revolving Credit Facility contains customary affirmative and negative covenants, including certain financial covenants. In July 2025, we borrowed $425 million under the Revolving Credit Facility primarily to finance the redemption of the syndicated term loans assumed by Surpique LP (the “Limited Partnership”) as part of the Farfetch Acquisition (“Farfetch Term Loans”). In December 2025, we repaid the $425 million outstanding balance on the Revolving Credit Facility. As of December 31, 2025, there was no balance outstanding on the Revolving Credit Facility.
Other Credit Facilities
During 2025, we entered into various unsecured borrowings under other revolving credit facilities, which are due in 2026. These credit facilities contain customary affirmative and negative covenants, including certain financial covenants. As of December 31, 2025, aggregate outstanding borrowings under all other credit facilities totaled $963 million with a weighted average interest rate of 3.02%.
Long-Term Debt
Details of carrying amounts of long-term debt were as follows:
(in millions)

December 31, 2025December 31, 2024
Issue Date
Contractual Maturity Date
Fixed vs. Floating
Amount
Interest Rate (%)
AmountInterest Rate (%)
Secured
November 20212026Fixed$— $38 3.78 
April 20232026Fixed— 156 6.76 
March 20222027Fixed— 273 4.26 
August 20242027Fixed114 4.90 111 4.90 
Unsecured
Farfetch Term Loans2027Floating— 493 11.57 
November 20252027Fixed74 2.65 — 
February 20252028Fixed23 4.18 — 
September 20252028Fixed439 3.80 — 
Total principal long-term debt$650 $1,071 
Less: current portion of long-term debt— (66)
Less: unamortized discounts(2)(17)
Total long-term debt$648 $988 
Term Loan Agreement
In September 2025, we entered into an unsecured three-year term loan agreement with aggregate borrowings of $439 million to refinance existing facility-backed secured loans maturing in April 2026 and March 2027. The term loan agreement contains customary affirmative and negative covenants and consists of two tranches with an average fixed interest rate of 3.80%.
Farfetch Term Loans
In 2025, we fully redeemed the $493 million of principal amount outstanding on the Farfetch Term Loans.
Our long-term debt is recorded at amortized cost. The fair value is estimated using Level 2 inputs based on our current interest rates for similar types of borrowing arrangements.
We were in compliance with the financial covenants for each of our borrowings and debt agreements as of December 31, 2025.
Future contractual principal payments for long-term debt as of December 31, 2025 were as follows:
(in millions)
Long-term debt
2026$— 
2027187 
2028463 
2029— 
2030— 
Thereafter— 
Total$650 
DebtThe Parent has a $1.5 billion unsecured credit facility (the “Revolving Credit Facility”) as further described in Note 13 — "Short-Term Borrowings and Long-Term Debt" which was amended to extend the term to February 2026. As of December 31, 2025, there was no balance outstanding on the Revolving Credit Facility.
v3.25.4
Insider Trading Arrangements
3 Months Ended
Dec. 31, 2025
Trading Arrangements, by Individual  
Rule 10b5-1 Arrangement Adopted false
Non-Rule 10b5-1 Arrangement Adopted false
Rule 10b5-1 Arrangement Terminated false
Non-Rule 10b5-1 Arrangement Terminated false
v3.25.4
Insider Trading Policies and Procedures
12 Months Ended
Dec. 31, 2025
Insider Trading Policies and Procedures [Line Items]  
Insider Trading Policies and Procedures Adopted true
v3.25.4
Cybersecurity Risk Management and Strategy Disclosure
12 Months Ended
Dec. 31, 2025
Cybersecurity Risk Management, Strategy, and Governance [Line Items]  
Cybersecurity Risk Management Processes for Assessing, Identifying, and Managing Threats [Text Block]
Coupang has a cyber risk management framework designed to identify, assess, and manage cyber related risks. Cyber related risks are identified through regular vulnerability scans, audits, assessments, and incidents. Our vulnerability scanning process uses both automated tools and penetration testing to identify vulnerabilities within our environment.
We seek to identify, manage, and reduce the risks and potential vulnerabilities by integrating controls and solutions into information security and technology projects based on severity and priority of the risk or vulnerability. We also employ systems and processes designed to oversee, identify, and reduce the potential impact of a security incident at a third-party vendor, service provider, customer, or otherwise implicating the third-party technology and systems we use.
The Chief Information Security Officer (“CISO”), who has extensive cybersecurity knowledge and skills gained from over 15 years of work experience at the Company and elsewhere, leads our global information security organization responsible for implementing the Coupang information security program. The CISO regularly reviews our cyber strategy, in collaboration with technology leadership, in order to integrate the cyber strategy across the organization. The CISO is updated on cybersecurity threats from experienced information security officers in our security organization on an ongoing basis and in conjunction with management, regularly reviews risk management measures implemented by the Company to identify and mitigate data protection and cybersecurity risks. Supporting the CISO, is the dedicated information security team, which comprises over 200 individuals. In addition to full-time employees, external consultancy services provide us with certain information security services, as described below, and specialized advice.
We conduct annual assessments by certified external third-party assessors as part of our industry-recognized certifications, ISO 27001, 27017, 27701, and ISMS-P. We periodically have external third-party consultants conduct maturity assessments of our information security program. The results of these audits and assessments inform us about possible risks which are managed through our enterprise risk management process. We employ external third-party vendors to provide cyber threat intelligence when relevant information is available or as requested. We also have a program of Cyber Tabletop exercises, run periodically, with key people in our business, to further enhance our capabilities to respond to and recover from a cybersecurity incident.
Cybersecurity Risk Management Processes Integrated [Flag] true
Cybersecurity Risk Management Processes Integrated [Text Block]
Coupang has a cyber risk management framework designed to identify, assess, and manage cyber related risks. Cyber related risks are identified through regular vulnerability scans, audits, assessments, and incidents. Our vulnerability scanning process uses both automated tools and penetration testing to identify vulnerabilities within our environment.
We seek to identify, manage, and reduce the risks and potential vulnerabilities by integrating controls and solutions into information security and technology projects based on severity and priority of the risk or vulnerability. We also employ systems and processes designed to oversee, identify, and reduce the potential impact of a security incident at a third-party vendor, service provider, customer, or otherwise implicating the third-party technology and systems we use.
Cybersecurity Risk Management Third Party Engaged [Flag] true
Cybersecurity Risk Third Party Oversight and Identification Processes [Flag] true
Cybersecurity Risk Materially Affected or Reasonably Likely to Materially Affect Registrant [Flag] true
Cybersecurity Risk Materially Affected or Reasonably Likely to Materially Affect Registrant [Text Block]
Notwithstanding the measures we have put in place, on November 18, 2025, Coupang Corp. became aware of a data incident involving unauthorized access to customer accounts by a former employee (the “Incident”). Upon discovery, Coupang activated its incident response processes, disabled the method used by the former employee to gain unauthorized access, reported the Incident to the relevant Korean regulatory and law enforcement authorities, warned customers whose data was potentially accessed, and notified the full Board. The Incident involved a former employee who obtained the name, phone number, delivery address, and email address associated with approximately 33 million customer accounts. (None of our customers’ banking or financial information, payment card data, login credentials, or government-issued IDs were obtained or otherwise compromised in the Incident). As part of the investigation, this former employee was identified and turned over all known devices used in the Incident. Further, the investigation indicates that the former employee only saved limited data from approximately 3,000 customer accounts, and such saved customer data was deleted without having been shared with a third party or otherwise publicly disclosed. Coupang Corp. announced a customer compensation program to issue approximately $1.2 billion worth of vouchers to customers who were notified of the Incident at the end of November 2025 that may be applied towards future Coupang purchases. We may also incur additional expenses including from remediation, regulatory penalties, and litigation.
In response to the Incident, putative securities class actions and a derivative lawsuit were filed on behalf of certain persons who purchased or acquired shares of Coupang Class A common stock. For additional information, see Item 1A. “Risk Factors” and Note 14 — "Commitments and Contingencies" to the consolidated financial statements included in Part II, Item 8. “Financial Statements and Supplementary Data” of this Form 10-K.
Our operations were not materially disrupted due to the Incident, however we remain subject to various risks due to the Incident, including potentially material financial losses resulting from the potential loss of revenue and potential higher expenses, including from remediation, regulatory penalties, and litigation. We believe that the Incident has increased and will further increase the Korean government’s focus on our business and could result in additional inquiries, enforcement actions, and litigation.
We may again in the future be affected by cybersecurity and data security incidents, and such incidents could be material to the Company. See “Item 1A. Risk Factors” in this Form 10-K for additional discussion on the risks of future cyber incidents to our results of operations and financial condition.
Cybersecurity Risk Board of Directors Oversight [Text Block]
The Coupang executive leadership team provides oversight and guidance on cyber policies, procedures, and strategies. Our Board of Director’s role in risk oversight is consistent with our leadership structure, with the executive leadership team having responsibility for assessing and managing risks we face in executing our business plans, and the Board and its committees providing oversight in connection with those efforts.
In addition to the full Board, the Audit Committee of the Board plays an important role in the oversight of our enterprise risk assessment and management activities, which identify key risks to our business, including risks related to cybersecurity, data privacy, and regulations, and assesses the Company’s strategy to monitor and control such risks. The Audit Committee regularly meets with the CISO to discuss various cybersecurity matters including cyber strategy, cybersecurity risks, controls, results of audits, mitigation strategies, areas of emerging risks, incidents, if any, and industry trends. The Audit Committee provides periodic reports to the full Board regarding cybersecurity matters. We have protocols by which certain cybersecurity incidents that meet established reporting thresholds are escalated within the Company and, where appropriate, reported to the Audit Committee through ongoing updates until resolution.
Cybersecurity Risk Board Committee or Subcommittee Responsible for Oversight [Text Block]
The Coupang executive leadership team provides oversight and guidance on cyber policies, procedures, and strategies. Our Board of Director’s role in risk oversight is consistent with our leadership structure, with the executive leadership team having responsibility for assessing and managing risks we face in executing our business plans, and the Board and its committees providing oversight in connection with those efforts.
Cybersecurity Risk Process for Informing Board Committee or Subcommittee Responsible for Oversight [Text Block] The Audit Committee regularly meets with the CISO to discuss various cybersecurity matters including cyber strategy, cybersecurity risks, controls, results of audits, mitigation strategies, areas of emerging risks, incidents, if any, and industry trends. The Audit Committee provides periodic reports to the full Board regarding cybersecurity matters. We have protocols by which certain cybersecurity incidents that meet established reporting thresholds are escalated within the Company and, where appropriate, reported to the Audit Committee through ongoing updates until resolution.
Cybersecurity Risk Role of Management [Text Block]
In addition to the full Board, the Audit Committee of the Board plays an important role in the oversight of our enterprise risk assessment and management activities, which identify key risks to our business, including risks related to cybersecurity, data privacy, and regulations, and assesses the Company’s strategy to monitor and control such risks. The Audit Committee regularly meets with the CISO to discuss various cybersecurity matters including cyber strategy, cybersecurity risks, controls, results of audits, mitigation strategies, areas of emerging risks, incidents, if any, and industry trends. The Audit Committee provides periodic reports to the full Board regarding cybersecurity matters. We have protocols by which certain cybersecurity incidents that meet established reporting thresholds are escalated within the Company and, where appropriate, reported to the Audit Committee through ongoing updates until resolution.
Cybersecurity Risk Management Positions or Committees Responsible [Flag] true
Cybersecurity Risk Management Positions or Committees Responsible [Text Block]
In addition to the full Board, the Audit Committee of the Board plays an important role in the oversight of our enterprise risk assessment and management activities, which identify key risks to our business, including risks related to cybersecurity, data privacy, and regulations, and assesses the Company’s strategy to monitor and control such risks. The Audit Committee regularly meets with the CISO to discuss various cybersecurity matters including cyber strategy, cybersecurity risks, controls, results of audits, mitigation strategies, areas of emerging risks, incidents, if any, and industry trends. The Audit Committee provides periodic reports to the full Board regarding cybersecurity matters. We have protocols by which certain cybersecurity incidents that meet established reporting thresholds are escalated within the Company and, where appropriate, reported to the Audit Committee through ongoing updates until resolution.
Cybersecurity Risk Management Expertise of Management Responsible [Text Block] The Chief Information Security Officer (“CISO”), who has extensive cybersecurity knowledge and skills gained from over 15 years of work experience at the Company and elsewhere, leads our global information security organization responsible for implementing the Coupang information security program.
Cybersecurity Risk Process for Informing Management or Committees Responsible [Text Block]
In addition to the full Board, the Audit Committee of the Board plays an important role in the oversight of our enterprise risk assessment and management activities, which identify key risks to our business, including risks related to cybersecurity, data privacy, and regulations, and assesses the Company’s strategy to monitor and control such risks. The Audit Committee regularly meets with the CISO to discuss various cybersecurity matters including cyber strategy, cybersecurity risks, controls, results of audits, mitigation strategies, areas of emerging risks, incidents, if any, and industry trends. The Audit Committee provides periodic reports to the full Board regarding cybersecurity matters. We have protocols by which certain cybersecurity incidents that meet established reporting thresholds are escalated within the Company and, where appropriate, reported to the Audit Committee through ongoing updates until resolution.
Cybersecurity Risk Management Positions or Committees Responsible Report to Board [Flag] true
v3.25.4
Material Cybersecurity Incident Disclosure
numberOfCustomers in Thousands, account in Millions, $ in Billions
Nov. 18, 2025
USD ($)
account
numberOfCustomers
Material Cybersecurity Incident [Line Items]  
Material Cybersecurity Incident Material Impact, Approximate Number Of Accounts Accessed | account 33
Material Cybersecurity Incident Material Impact, Approximate Number Of Customers From Which Limited Data Were Saved | numberOfCustomers 3
Material Cybersecurity Incident Material Impact, Customer Compensation Program Value | $ $ 1.2
v3.25.4
Description of Business and Summary of Significant Accounting Policies (Policies)
12 Months Ended
Dec. 31, 2025
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Basis of Presentation
The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and include the accounts of our consolidated subsidiaries. All intercompany accounts and transactions have been eliminated. Certain prior period amounts have been reclassified or combined to conform to current year presentation. Our fiscal year is consistent with the calendar year and ends on December 31. References to years relate to the fiscal year ended December 31.
Principles of Consolidation
The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and include the accounts of our consolidated subsidiaries. All intercompany accounts and transactions have been eliminated. Certain prior period amounts have been reclassified or combined to conform to current year presentation. Our fiscal year is consistent with the calendar year and ends on December 31. References to years relate to the fiscal year ended December 31.
Fiscal Year
The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and include the accounts of our consolidated subsidiaries. All intercompany accounts and transactions have been eliminated. Certain prior period amounts have been reclassified or combined to conform to current year presentation. Our fiscal year is consistent with the calendar year and ends on December 31. References to years relate to the fiscal year ended December 31.
Use of Estimates
Use of Estimates
The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods. We based our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results could differ materially from these estimates.
Segment Information
Segment Information
We have two reportable segments: Product Commerce and Developing Offerings.
Foreign Currency
Foreign Currency
Our functional currency, including that of the Parent, is the United States dollar (“U.S. dollar”). The Korean Won is the local and functional currency for our Korean subsidiary, Coupang Corp., which is our primary operating subsidiary. The other subsidiaries predominantly utilize their local currencies as their functional currencies. Assets and liabilities of each subsidiary are translated into U.S. dollars at the exchange rate in effect at the end of each period. Revenue and expenses for these subsidiaries are translated into U.S. dollars using average rates that approximate those in effect during the period. Translation adjustments are included in “Accumulated other comprehensive loss,” a separate component of stockholders’ equity and in the “Effect of exchange rate changes on cash and cash equivalents and restricted cash” on the consolidated statements of cash flows. Transaction gains and losses are included in “Other income (expense), net” on the consolidated statements of operations.
Revenue Recognition
Revenue Recognition
We recognize revenues on the amount of expected consideration we will receive, which incorporates reductions for estimated returns, promotional discounts, and earned loyalty rewards. Revenue excludes amounts collected on behalf of third parties, such as value added taxes. Historical experience is used to estimate returns at the time of sale at a portfolio level using the expected value method. We include these amounts in the transaction price to the extent it is probable that a significant reversal of revenue will not occur and updates as additional information becomes available. For revenue contracts with multiple performance obligations, the transaction price is allocated to each performance obligation using the relative stand-alone selling price. We primarily determine stand-alone selling prices based on the prices charged to customers.
Net Retail Sales
Retail sales are earned from our online product sales to consumers. Retail revenue is recognized when control of the goods is transferred to the customer, which occurs upon delivery to the customer.
Net Other Revenue
Net other revenue includes commissions and logistics and fulfillment fees earned from merchants that sell their products through our online business. We are not the seller of record in these transactions, nor do we take control of the related inventory. Although we process and collect the entire amount of these transactions, we record revenue on the net commission because we are acting as an agent. Commission revenue is recognized when the order is completed and transmitted to the third-party merchant. Logistics and fulfillment fees are recognized as the services are rendered.
Net other revenue also includes consideration from our online restaurant ordering and delivery services, performed by us, as well as advertising services provided on our website and mobile applications. Revenues from online restaurant ordering and delivery are recognized when we deliver the order. Advertising revenue is recognized as ads are delivered over a period of time or based on number of clicks and impressions.
We offer a subscription service to our WOW membership programs, which provides customers with access to benefits such as access to Rocket Fresh, no minimum spend for Rocket Delivery, Dawn Delivery, product discounts, free shipping on returns, free delivery and discounts on restaurant orders via Eats, and access to content streaming. Subscription benefits represent a single, stand-ready obligation and revenue from subscription fees are recognized over the subscription period.
Deferred Revenue
Deferred revenue primarily relates to retail sales and is recorded when payments are received in advance of delivery to customers. Deferred revenue is generally recognized as revenue in the following month when delivery is made to customers.
Discount Coupons and Loyalty Rewards
For discount coupons or loyalty rewards offered as part of revenue transactions, we defer a portion of the revenue based on the estimated standalone selling price of the discount coupons or loyalty rewards earned and recognize the revenue as they are redeemed in future transactions or when they expire. Discount coupons and loyalty rewards expire after six months and are generally redeemed within six months from issuance and therefore, breakage is not significant. We also issue discount coupons, vouchers, or loyalty rewards that are not earned in conjunction with the purchase of a product as part of our customer compensation and marketing activities. This is not a performance obligation and is recognized as a reduction of the transaction price when rendered by the customer.
Cost of Sales
Cost of Sales
Cost of sales is primarily comprised of the purchase price of products sold to customers where we record revenue gross, and includes logistics center costs. Inbound shipping and handling costs to receive products from suppliers are included in inventory and recognized in cost of sales as products are sold. Additionally, cost of sales includes outbound shipping and logistics related expenses, and delivery service costs from our restaurant delivery business, primarily where we are the delivery service provider, as well as depreciation and amortization.
Payments from Suppliers
We receive consideration from suppliers for various programs, including rebates, incentives, and discounts, as well as advertising services provided on our website and mobile applications. We generally record these amounts received from suppliers to be a reduction of the prices we pay for their goods, and a subsequent reduction in cost of sales as the inventory is sold.
Operating, General and Administrative Expenses
Operating, General and Administrative Expenses
Operating, general and administrative expenses include all our operating costs, excluding cost of sales, as described above. More specifically, these expenses include costs incurred in operating and staffing our fulfillment centers (including costs attributable to receiving, inspecting, picking, packaging, and preparing customer orders), customer service related costs, payment processing fees, costs related to the design, execution and maintenance of our technology infrastructure and online offerings, advertising costs, general corporate function costs, and depreciation and amortization. Advertising expenses, which are expensed as incurred, were $1.1 billion, $947 million, and $711 million for 2025, 2024, and 2023, respectively.
Equity-Based Compensation
Equity-Based Compensation
We account for equity-based employee compensation arrangements in accordance with U.S. GAAP, which requires compensation expense for the grant-date fair value of equity-based awards to be recognized over the requisite service period. We determine the fair value of equity-based awards granted or modified on the grant date or modification date using appropriate valuation techniques. Forfeitures are estimated using historical experience at the time of grant and revised in subsequent periods if actual forfeitures differ from initial estimates.
Restricted Stock Units
We grant restricted stock units (“RSUs”) that generally vest upon the satisfaction of a service-based condition as defined in our 2021 Equity Incentive Plan (“2021 Plan”). The grant-date fair value of each RSU, net of estimated forfeitures, is recognized as expense over the requisite service period on a straight-line basis for RSUs with service only vesting conditions.
Stock Options
In the past, we granted stock options to certain employees. We determine compensation expense associated with stock options based on the estimated grant date fair value method using the Black-Scholes valuation model.
Defined Severance Benefits
Defined Severance Benefits
We accrue severance benefits for employees of our Korean subsidiaries. Pursuant to the Employee Retirement Benefit Security Act of Korea, eligible employees with one or more years of service are entitled to severance payments upon the termination of their employment based on their length of service and pay rate.
We recognize the defined severance benefits obligation on the consolidated balance sheets with a corresponding adjustment to operating expenses and “Accumulated other comprehensive loss”. The obligations are measured annually, or more frequently if there is a remeasurement event, based on our measurement date utilizing various actuarial assumptions and methodologies. We use certain assumptions including, but not limited to, the selection of the: (i) discount rates; (ii) salary growth rates; and (iii) certain employee-related factors, such as turnover, retirement age, and mortality. We review our actuarial assumptions and make modifications to the assumptions based on current rates and trends when appropriate.
Income Taxes
Income Taxes
Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the expected future tax consequences of events that have been recognized in our financial statements or tax returns. Under this method, deferred tax assets and liabilities are determined based upon the difference between the financial statement carrying amounts and the tax basis of assets and liabilities using enacted tax rates in effect in the years in which the differences are expected to reverse.
Our deferred tax assets are recorded net of valuation allowances when, based on the weight of available evidence, it is more likely than not that all or some portion of the recorded deferred tax assets will not be realized in future periods. Realization of our deferred tax assets is dependent on the generation of future taxable income. In considering the need for a valuation allowance, we consider our historical, as well as future projected taxable income, along with other positive and negative evidence in assessing the realizability of our deferred tax assets. Decreases to valuation allowances are recorded as reductions to our income tax expense and increases to valuation allowances result in additional expense for income taxes. Global Intangible Low-taxed Income (“GILTI”) provisions are applied, providing for incremental tax on foreign income. We have made the policy election to record any liability associated with GILTI in the period in which it is incurred.
We recognize and measure uncertain tax positions taken or expected to be taken in a tax return utilizing a two-step process. In the first step, recognition, we determine whether it is more-likely-than-not that a tax position will be sustained upon examination, including resolution of any related appeals or litigation processes, based on the technical merits of the position. The second step addresses measurement of a tax position that meets the more-likely-than-not criteria. The tax position is measured at the largest amount of benefit that has a likelihood of greater than 50 percent of being realized upon ultimate settlement.
Earnings per Share
Earnings per Share
Basic earnings per share is computed by dividing net income (loss) attributable to Coupang stockholders by the weighted-average number of shares of common stock outstanding during the period. Diluted earnings per share is computed by dividing net income (loss) attributable to Coupang stockholders by the weighted-average number of shares of common stock and potentially dilutive common stock outstanding during the period.
We have two classes of common stock outstanding, Class A common stock and Class B common stock (collectively “common stock”), with equal rights to dividends and income. Earnings per share are therefore the same for Class A and Class B common stock, both on an individual and combined basis.
Cash and Cash Equivalents
Cash and Cash Equivalents
Cash and cash equivalents are short-term, highly liquid investments with original maturities of three months or less from the date of purchase, or deposit accounts that can be withdrawn at any time without significant penalty.
Restricted Cash
Restricted Cash
Restricted cash primarily consists of certain cash pledged as collateral for loan facility agreements, cash on deposit designated for interest and principal debt repayments, as well as cash on deposit pledged as collateral for potential refunds on transactions with customers or future payments to suppliers. Restricted cash with remaining restrictions of one year or less are classified as current on the consolidated balance sheets.
Accounts Receivable, Net
Accounts Receivable, Net
Accounts receivable, net are stated at their carrying value, net of allowance for credit losses based on lifetime expected losses. Accounts receivable balances are primarily trade receivables due from payment gateway providers, customers, suppliers, and sellers, net of estimated allowances for credit losses. Amounts included in accounts receivable, or collected from payment gateway providers, to be remitted to merchants are included in accounts payable. Receivables from suppliers and sellers primarily relate to advertising activities. We estimate the allowance for credit losses based upon historical experience, the age and delinquency rates of receivables and credit quality, as well as economic and regulatory conditions combined with reasonable and supportable management forecasts of collectability and other economic factors over the lifetime of the receivables. We write off accounts against the allowance for credit losses when they are deemed to be uncollectible. As of December 31, 2025 and 2024, net receivables from customers and sellers were $155 million and $174 million, respectively. The allowance amounts were immaterial for all periods presented.
Inventories
Inventories
Our inventories, which consist of products available for sale, are accounted for using the weighted average cost method, and are stated at the lower of cost or net realizable value. This valuation requires management judgments, based on currently available information, about the likely method of disposition, such as through sales to individual customers, returns to product suppliers, or liquidations, and expected recoverable values of separate inventory categories.
Property and Equipment, Net
Property and Equipment, Net
Property and equipment, net are stated at historical cost, less accumulated depreciation and amortization. Property and equipment primarily includes buildings and structures, land, leasehold improvements, furniture, internal-use software, vehicles, information technology equipment, heavy equipment, and other fulfillment equipment. Depreciation and amortization is calculated on a straight-line basis over the estimated useful lives of the respective asset categories.
Depreciation and amortization expense is classified within the corresponding operating expense categories on the consolidated statements of operations. Maintenance and repairs are charged to operating expenses as incurred.
Intangible Assets
Intangible Assets
Intangible assets are primarily finite-lived and stated at cost, net of accumulated amortization. Intangible assets with finite lives are amortized on a straight-line basis over their estimated useful lives, which approximates the pattern in which the economic benefits are consumed.
Leases
Leases
We determine if an arrangement is or contains a lease at contract inception. Leases are classified as either operating or finance.
Lease obligations and right-of-use (“ROU”) assets are recognized at the present value of the fixed lease payments. We only consider options to extend or terminate a lease if it is reasonably certain that we will exercise the option. We determine our discount rate at lease inception using the rate implicit in the lease if it is readily determinable, otherwise we use our incremental borrowing rate. For operating leases, expense is recognized on a straight-line basis over the lease term.
Leases with an initial contractual term of twelve months or less are expensed on a straight-line basis over the lease term and we do not recognize lease liabilities and ROU assets.
Loss Contingencies
Loss Contingencies
From time to time, we may become party to litigation incidents and other legal proceedings, including regulatory proceedings, tax and other government inquiries, and investigations that arise in the ordinary course of business. Certain of these matters include speculative claims for substantial or indeterminate amounts of damages. Additionally, we are required to comply with laws and regulations, including tax laws, that currently apply or may become applicable to our operations in the United States, Korea, and other international jurisdictions, and we regularly become subject to new laws and regulations in the jurisdictions in which we operate. The requirements for complying with these obligations may be uncertain and subject to interpretation and enforcement by regulatory and other authorities, and any failure or perceived failure to comply with such obligations could eventually lead to asserted legal or regulatory action.

We assess the likelihood of any adverse judgments or outcomes with respect to these matters and determine loss contingency assessments on a gross basis after assessing the probability of incurrence of a loss and whether a loss is reasonably estimable. In addition, we consider other relevant factors that could impact our ability to reasonably estimate a loss. A determination of the amount of reserves required, if any, for these contingencies is made after analyzing each matter. Our reserves may change in the future due to new developments or changes in strategy in handling these matters.

We recognize estimated losses from contingencies when it is probable that an asset has been impaired or a liability has been incurred and the amount of loss can be reasonably estimated. We disclose material contingencies when we believe that a loss is at least reasonably possible.
Impairment of Long-Lived Assets
Impairment of Long-Lived Assets
Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Conditions that may necessitate an impairment assessment include a significant decline in the observable market value of an asset, a significant change in the extent or manner in which an asset is used, or any other significant adverse change that would indicate that the carrying amount of an asset or group of assets may not be recoverable. Impairment losses are recorded if the asset’s carrying value is not recoverable through its undiscounted future cash flows. Impairment losses are measured based upon the difference between the carrying amount and estimated fair value of the related asset or asset group. No material impairment losses were recorded for 2025, 2024, and 2023.
Fair Value of Financial Instruments
Fair Value of Financial Instruments
Our primary financial instruments include cash equivalents, restricted cash, accounts receivable, accounts payable, short-term borrowings, and long-term debt. The carrying amounts for cash and cash equivalents, restricted cash, accounts receivable, other assets, accounts payable, short-term borrowings, and accrued expenses approximate fair value due to their short maturities. Refer to Note 8 — "Fair Value Measurement" for further information.
Concentration of Credit Risk
Concentration of Credit Risk
Cash and cash equivalents, restricted cash, and accounts receivable are potentially subject to concentration of credit risk. Cash and cash equivalents, and restricted cash are placed with several financial institutions and money market funds that management believes are of high credit quality, of which 56% and 69% were held at three and four financial institutions as of December 31, 2025 and 2024, respectively. As of December 31, 2025 and 2024, no process payment company had 10% or more of our gross accounts receivable.
Recent Accounting Pronouncements Adopted / Recent Accounting Pronouncements Yet To Be Adopted
Recent Accounting Pronouncements Adopted
In December 2023, the FASB issued ASU 2023-09, “Income Taxes (Topic 740) - Improvements to Income Tax Disclosures.” The standard requires disclosure of specific categories of an entity’s income tax expenses and income taxes paid among other disclosures. We adopted ASU 2023-09 for 2025 on a prospective basis, and upon adoption, the guidance did not have a material impact on our consolidated financial condition, results of operations, or cash flows, as the guidance pertains to disclosure only. Refer to Note 6 — "Income Taxes" and Note 12 — "Supplemental Financial Information" for additional information.
Recent Accounting Pronouncements Yet To Be Adopted
In November 2024, the FASB issued ASU 2024-03 “Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40)”, which requires public entities to disaggregate significant expense categories within functional line items to enhance transparency and comparability in financial reporting. In January 2025, the FASB issued ASU 2025-01, which clarifies the effective date and provides additional implementation guidance for ASU 2024-03 to ensure consistent application. Both standards are effective for annual reporting periods beginning with the fiscal year ending December 31, 2027, and interim reporting periods beginning with the period ending March 31, 2028, with early adoption permitted. We are evaluating the effect of adopting these standards on our financial reporting and disclosures.
In December 2025, the FASB issued ASU 2025-11 “Interim Reporting (Topic 207) - Narrow-Scope Improvements”, which clarifies interim disclosure requirements and the applicability of Topic 270. ASU 2025-11 is effective for fiscal years beginning after December 15, 2027, including interim periods within those fiscal years, with early adoption permitted. We are currently evaluating the impact of adopting the standard on our financial reporting and disclosures.
v3.25.4
Net Revenues (Tables)
12 Months Ended
Dec. 31, 2025
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue
Details of total net revenues were as follows:
(in millions)202520242023
Net retail sales$26,312 $23,866 $21,223 
Third-party merchant services7,113 5,580 2,576 
Other revenue1,109 822 584 
Total net revenues$34,534 $30,268 $24,383 
v3.25.4
Segment Reporting (Tables)
12 Months Ended
Dec. 31, 2025
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information, by Segment
Reportable segment financial information is as follows:
(in millions)
202520242023
Net revenues
Product Commerce$29,592 $26,699 $23,594 
Developing Offerings4,942 3,569 789 
Total net revenues$34,534 $30,268 $24,383 
Cost of sales
Product Commerce$20,126 $18,594 $17,313 
Developing Offerings4,267 2,843 880 
Total cost of sales$24,393 $21,437 $18,193 
Gross profit
Product Commerce$9,466 $8,105 $6,282 
Developing Offerings675 726 (91)
Total gross profit$10,141 $8,831 $6,190 
Other segment items (1)
Product Commerce6,981 6,099 4,741 
Developing Offerings1,670 1,357 375 
Total other segment items$8,651 $7,456 $5,116 
Segment adjusted EBITDA
Product Commerce$2,485 $2,006 $1,540 
Developing Offerings(995)(631)(466)
Total segment adjusted EBITDA$1,490 $1,375 $1,074 
(1)Other segment items relate to operating, general and administrative expense, excluding depreciation and amortization, equity-based compensation expense, impairments and other items that we do not believe are reflective of our ongoing operations. The CODM does not regularly review disaggregated expense information included within “Other segment Items” for any individual segment.
Reconciliations of segment profit or loss:
(in millions)202520242023
Total gross profit$10,141 $8,831 $6,190 
Operating, general and administrative(9,668)(8,395)(5,717)
Interest expense(86)(140)(48)
Interest income199 216 178 
Other income (expense), net11 (39)(19)
Income before income taxes
$597 $473 $584 
(in millions)202520242023
Total segment adjusted EBITDA$1,490 $1,375 $1,074 
Depreciation and amortization(517)(433)(275)
Equity-based compensation(475)(433)(326)
Acquisition and restructuring related costs, net(25)(127)— 
KFTC administrative fine (see Note 14)— (121)— 
FC Fire insurance gain— 175 — 
Interest expense(86)(140)(48)
Interest income199 216 178 
Other income (expense), net11 (39)(19)
Income before income taxes
$597 $473 $584 
Note: Amounts may not foot due to rounding.
v3.25.4
Equity-based Compensation Plans (Tables)
12 Months Ended
Dec. 31, 2025
Share-Based Payment Arrangement [Abstract]  
Schedule of Restricted Stock Units Activity
The table below summarizes our RSU activity:
Outstanding RSUs
(in millions, except unit price)
Number of RSUsWeighted Average Grant-Date Fair Value
December 31, 202464 $18.82 
Granted30 25.52 
Vested(24)18.25 
Forfeited / cancelled(11)20.24 
December 31, 202559 $22.17 
Schedule of Restricted Stock Unit activity and related information
The following information is provided for our RSUs:
(in millions, except unit price)
202520242023
Weighted average grant-date fair value of RSUs granted$25.52 $19.77 $16.31 
Fair value of RSUs at vesting$624 $402 $223 
Schedule of Stock Options Activity
The table below summarizes our stock option activity:
Outstanding Options
(in millions, except unit price)
Number
of
Options
Weighted
Average Exercise
Price
Weighted-Average
Remaining Contractual
Term (in years)
Aggregate Intrinsic Value
December 31, 202415 $8.26 3.83$213 
Forfeited / cancelled— $1.99 
Exercised(2)$2.30 
December 31, 202513 $9.15 2.71$195 
Exercisable as of December 31, 202513 $9.15 2.71$195 
Schedule of Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Grant Date Intrinsic Value
The following information is provided for our stock options:
(in millions, except unit price)
202520242023
Intrinsic fair value of stock options exercised$49 $35 $57 
Schedule of Equity-Based Compensation
The following table presents the effects of equity-based compensation on the consolidated statements of operations:
(in millions)
202520242023
Cost of sales$17 $17 $14 
Operating, general and administrative458 416 312 
Total$475 $433 $326 
v3.25.4
Defined Severance Benefits (Tables)
12 Months Ended
Dec. 31, 2025
Retirement Benefits [Abstract]  
Schedule of Defined Benefits Liabilities
Changes in defined severance benefits obligation were as follows:
(in millions)
20252024
Beginning balance, January 1$491 $396 
Current service cost220 166 
Interest cost17 16 
Actuarial (gains) losses(6)52 
Payments from plans(102)(79)
Cumulative effects of foreign currency translation11 (60)
Ending balance, December 31$631 $491 
Current$146 $96 
Noncurrent$485 $395 
Schedule of Components of Net Periodic Costs
Net periodic cost consists of the following:
(in millions)
202520242023
Current service costs$220 $166 $141 
Interest cost17 16 14 
Amortization of:
Prior service cost— 
Net actuarial loss
Net periodic benefit cost$246 $187 $159 
Schedule of Principal Actuarial Assumptions Used to Determine Defined Benefits Liabilities and Net Period Cost
The principal actuarial assumptions used to determine defined severance benefits obligation were as follows:
December 31, 2025December 31, 2024
Discount rates3.90%4.60%3.50%3.90%
Salary growth rates5.00%7.00%5.00%7.00%
The principal actuarial assumptions used to determine the net periodic cost were as follows:
202520242023
Discount rates3.50%3.90%4.30%4.80%5.10%5.30%
Salary growth rates5.00%7.00%5.00%7.00%5.00%8.00%
Schedule of Expected Maturity Analysis of Undiscounted Defined Severance Benefits
Estimated future benefit payments as of December 31, 2025 was as follows:
(in millions)
Less than 1 yearBetween 1-2 yearsBetween 2-5 yearsOver 5 yearsTotal
Defined severance benefits$149 $142 $358 $514 $1,163 
v3.25.4
Income Taxes (Tables)
12 Months Ended
Dec. 31, 2025
Income Tax Disclosure [Abstract]  
Schedule of Income Before Income Taxes
The components of income before income taxes are as follows:
(in millions)
202520242023
United States$(408)$(1,073)$(217)
Foreign1,005 1,546 801 
Income before income taxes$597 $473 $584 
Schedule of Components of Income Tax Expense (Benefit)
The components of income tax expense (benefit) were as follows:
(in millions)
202520242023
Current taxes
U.S federal$(35)$76 $62 
U.S. state and local— — — 
Foreign381 106 46 
Current taxes346 182 108 
Deferred taxes
U.S. federal(48)(15)21 
U.S. state and local— — — 
Foreign85 240 (905)
Deferred taxes37 225 (884)
Income tax expense (benefit)$383 $407 $(776)
Schedule of Reconciliation of Federal Statutory Income Tax Rate to Effective Income Tax Rate
Differences between the provision at the federal statutory rate and the provision recorded at the consolidated level for 2025 are as follows:
(in millions, except percentages)
2025
U.S. federal statutory tax rate$125 21.0 %
State and local income taxes, net of federal income tax effect— — %
Foreign tax effects
Korea
Statutory tax rate difference between countries46 7.7 %
Local income tax41 6.9 %
Effect of changes in tax laws or rates(34)(5.7)%
Tax credits(8)(1.3)%
Other1.2 %
Other foreign jurisdictions182 30.5 %
Effect of cross-border tax laws
Branch loss(33)(5.5)%
Foreign currency loss(14)(2.3)%
Tax credits(38)(6.4)%
Changes in valuation allowance1.3 %
Nontaxable and nondeductible items
Stock compensation49 8.2 %
Other26 4.4 %
Changes in unrecognized tax benefits33 5.5 %
Other adjustments(7)(1.2)%
Income tax expense$383 64.2 %
Differences between the provision at the federal statutory rate and the provision recorded at the consolidated level for 2024 and 2023 were as follows:
(in millions)
20242023
Taxes computed at the federal statutory rate$99 $122 
Differences resulting from:
Statutory rate difference32 28 
Change in valuation allowances193 (1,031)
U.S. taxes on foreign earnings153 108 
Stock compensation56 44 
Tax credit(133)(47)
Other nondeductible expense17 — 
Other(10)— 
Income tax expense (benefit)$407 $(776)
Schedule of Income Tax Effects of Temporary Differences that Give Rise to Deferred Income Tax Assets and Deferred Income Tax Liabilities
The income tax effects of temporary differences that give rise to significant portions of the deferred income tax assets and deferred income tax liabilities were as follows:
(in millions)
December 31, 2025December 31, 2024
Deferred tax assets
Provision and allowances$114 $89 
Stock compensation27 22 
Depreciation15 13 
Accrued expenses117 104 
Amortization22 22 
Defined severance benefits166 118 
Lease liabilities761 500 
Net operating loss carryforwards1,152 989 
Tax credits84 89 
Other115 48 
Total deferred tax assets2,573 1,994 
Less: valuation allowances(1,271)(903)
Total deferred tax assets net of valuation allowance$1,302 $1,091 
Deferred tax liabilities
Lease asset(704)(466)
Other(2)(3)
Total deferred tax liabilities(706)(469)
Net deferred tax assets$596 $622 
Schedule of Valuation Allowance
Changes in the valuation allowances were as follows:
(in millions)
202520242023
Beginning balance, January 1$(903)$(82)$(1,085)
Changes to existing valuation allowances(359)(193)140 
Farfetch Acquisition— (633)— 
Derecognition of valuation allowances— — 905 
Changes in foreign exchange rates, statutory rates and other(9)(42)
Ending balance, December 31$(1,271)$(903)$(82)
v3.25.4
Earnings per Share (Tables)
12 Months Ended
Dec. 31, 2025
Earnings Per Share [Abstract]  
Schedule of Basic and Diluted Loss Per Share/Common Unit
The following table presents the calculation of basic and diluted earnings per share:
(in millions, except per share amounts)
202520242023
Numerator
Net income attributable to Coupang stockholders$208 $154 $1,360 
Denominator
Weighted-average shares used in computing net income per share attributable to Class A and Class B common stockholders:
Basic1,818 1,794 1,782 
Dilutive effect of equity compensation awards37 32 21 
Diluted1,855 1,826 1,803 
Earnings per share:
Basic$0.11 $0.09 $0.76 
Diluted$0.11 $0.08 $0.75 
Anti-dilutive shares
— 
v3.25.4
Fair Value Measurement (Tables)
12 Months Ended
Dec. 31, 2025
Fair Value Disclosures [Abstract]  
Schedule of Financial Assets Measured at Fair Value on a Recurring Basis
The following summarizes our financial assets and financial liabilities that are measured at fair value on a recurring basis:
(in millions)
ClassificationMeasurement LevelDecember 31, 2025December 31, 2024
Financial assets
Money market trustCash and cash equivalentsLevel 1$2,262 $1,755 
Money market fundCash and cash equivalentsLevel 1$548 $828 
Money market trustRestricted cashLevel 1$90 $83 
v3.25.4
Property and Equipment, net (Tables)
12 Months Ended
Dec. 31, 2025
Property, Plant and Equipment [Abstract]  
Schedule of Property and Equipment
The following summarizes our property and equipment, net:
(in millions)
Useful Life
December 31, 2025
December 31, 2024
Land$420 $401 
Buildings40 years866 794 
Equipment and furniture
1 - 10 years
1,689 1,136 
Leasehold improvements
(1)
1,343 929 
Vehicles
4 - 6 years
71 65 
Software4 years56 75 
Construction in progress579 377 
Property and equipment, gross$5,024 $3,777 
Less: Accumulated depreciation and amortization(1,302)(964)
Property and equipment, net$3,722 $2,813 
(1)Lesser of useful life or remaining lease term
v3.25.4
Intangible Assets (Tables)
12 Months Ended
Dec. 31, 2025
Intangible Assets, Net (Excluding Goodwill) [Abstract]  
Schedule of Finite-Lived Intangible Assets
The following summarizes our finite-lived intangible assets, net:
(in millions)Gross Carrying ValueAccumulated AmortizationNet Carrying Value
December 31, 2025
Trademarks
$131 $(67)$64 
Customer relationships
34 (13)21 
Developed technology and other
126 (45)81 
Total$291 $(125)$166 
December 31, 2024
Trademarks$183 $(46)$137 
Customer relationships34 (6)28 
Developed technology and other109 (21)88 
Total$326 $(73)$253 
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense
As of December 31, 2025, future amortization expense is expected to be as follows:
(in millions)Amortization Expense
2026$50 
202725 
202821 
202915 
203013 
Thereafter42 
Total$166 
v3.25.4
Leases (Tables)
12 Months Ended
Dec. 31, 2025
Leases [Abstract]  
Schedule of Lease Impacts
The components of operating lease cost were as follows:
(in millions)
202520242023
Operating lease cost$703 $595 $457 
Variable and short-term lease cost85 51 42 
Total operating lease cost $788 $646 $499 
Supplemental disclosure of cash flow information related to operating leases were as follows:
(in millions)
202520242023
Cash paid for the amount used to measure the operating lease liabilities$624 $572 $445 
Operating lease assets obtained in exchange for lease obligations$869 $878 $428 
Net increase to operating lease ROU assets resulting from remeasurements of lease obligations$324 $123 $133 
Amounts disclosed for ROU assets obtained in exchange for lease obligations include amounts added to the carrying amount of ROU assets resulting from lease modifications and reassessments, and new leases.
The assumptions used to value operating leases for the periods presented were as follows:
December 31, 2025December 31, 2024
Weighted-average remaining lease term5.9 years6.1 years
Weighted-average discount rate6.74 %7.62 %
v3.25.4
Supplemental Financial Information (Tables)
12 Months Ended
Dec. 31, 2025
Other Income and Expenses [Abstract]  
Schedule of Cash Flow, Supplemental Disclosures
Supplemental Disclosure of Cash Flow Information
(in millions)
202520242023
Supplemental disclosure of cash-flow information
Cash paid for income taxes, net of refunds:
U.S. federal$— $81 $52 
U.S. state and local— — — 
Foreign - Korea168 51 55 
Foreign - all other
Cash paid for income taxes, net of refunds$177 $138 $110 
Cash paid for interest$65 $85 $31 
Non-cash investing and financing activities
Increase in property and equipment-related accounts payable$73 $81 $23 
Schedule of Cash and Cash Equivalents
The following table provides a reconciliation of cash, cash equivalents and restricted cash reported within the consolidated balance sheets that sum to the total of the same such amounts shown within the consolidated statements of cash flows.
December 31,
(in millions)202520242023
Current assets
Cash and cash equivalents$6,318 $5,879 $5,243 
Restricted cash94 151 353 
Noncurrent assets
Restricted cash included in long-term leasehold deposits and other— 
Total cash, cash equivalents and restricted cash$6,412 $6,031 $5,597 
Schedule of Supplier Finance Program
Changes in the amount of supplier finance obligations were as follows:
(in millions)20252024
Confirmed obligations outstanding, January 1$443 $459 
Invoices confirmed during the year3,642 4,028 
Confirmed invoices paid during the year(3,610)(3,985)
Foreign currency related changes10 (59)
Confirmed obligations outstanding, December 31$485 $443 
v3.25.4
Short-Term Borrowings and Long-Term Debt (Tables)
12 Months Ended
Dec. 31, 2025
Debt Disclosure [Abstract]  
Schedule of Short-Term Borrowings
Details of carrying amounts of short-term borrowings were as follows:
(in millions)
Interest rate as of December 31, 2025 (%)
Borrowing limit as of December 31, 2025
December 31, 2025December 31, 2024
Maturity Date
January 2026 - November 2026
2.67% to 4.87%
$1,068 $963 $482 
Revolving Credit Facility
(1)
1,500 — — 
Total principal short-term borrowings$2,568 $963 $482 
Less: unamortized discounts(3)(3)
Total short-term borrowings$960 $479 
Weighted-average interest rates3.02 %3.07 %
(1)Borrowings under the Revolving Credit Facility bear interest at a rate per annum equal to the applicable benchmark rate, including but not limited to Term Secured Overnight Financing Rate (“Term SOFR”), plus an applicable margin ranging from 0.75% to 1.25%.
Schedule of Long-Term Debt
Details of carrying amounts of long-term debt were as follows:
(in millions)

December 31, 2025December 31, 2024
Issue Date
Contractual Maturity Date
Fixed vs. Floating
Amount
Interest Rate (%)
AmountInterest Rate (%)
Secured
November 20212026Fixed$— $38 3.78 
April 20232026Fixed— 156 6.76 
March 20222027Fixed— 273 4.26 
August 20242027Fixed114 4.90 111 4.90 
Unsecured
Farfetch Term Loans2027Floating— 493 11.57 
November 20252027Fixed74 2.65 — 
February 20252028Fixed23 4.18 — 
September 20252028Fixed439 3.80 — 
Total principal long-term debt$650 $1,071 
Less: current portion of long-term debt— (66)
Less: unamortized discounts(2)(17)
Total long-term debt$648 $988 
Schedule of Long-Term Debt Maturities
Future contractual principal payments for long-term debt as of December 31, 2025 were as follows:
(in millions)
Long-term debt
2026$— 
2027187 
2028463 
2029— 
2030— 
Thereafter— 
Total$650 
v3.25.4
Commitments and Contingencies (Tables)
12 Months Ended
Dec. 31, 2025
Commitments and Contingencies Disclosure [Abstract]  
Schedule of Minimum Contractual Commitments
The following summarizes our minimum contractual commitments as of December 31, 2025:
(in millions)
Unconditional purchase obligations (unrecognized)Long-term debt (including interest)Operating leasesTotal
2026$580 $25 $721 $1,326 
2027513 211 683 1,407 
2028350 474 602 1,426 
2029344 — 515 859 
2030334 — 408 742 
Thereafter11 — 800 811 
Total undiscounted payments$2,132 $710 $3,729 $6,571 
Less: lease imputed interest(702)
Total lease commitments$3,027 
v3.25.4
Business Combinations - Farfetch (Tables)
12 Months Ended
Dec. 31, 2025
Business Combination, Asset Acquisition, Transaction between Entities under Common Control, and Joint Venture Formation [Abstract]  
Schedule of Business Combination
(in millions)Estimated Fair Value
Farfetch Term Loan repayment
$58 
Bridge Loan contribution
150 
Total purchase consideration
$208 
Schedule of Business Combination, Recognized Asset Acquired and Liability Assumed
The purchase consideration was allocated to assets acquired and liabilities assumed based on their respective estimated fair values. The allocation of purchase consideration, inclusive of measurement period adjustments, was as follows:
(in millions)Estimated Fair Value
Assets acquired
Cash and cash equivalents$126 
Accounts receivable, net286 
Inventories305 
Prepaids and other current assets221 
Intangible assets325 
Operating lease right-of-use assets209 
Other assets318 
Liabilities assumed
Accounts payable(529)
Long-term debt(557)
Operating lease obligations(214)
Other liabilities(343)
Net assets assumed
147 
Noncontrolling interests
(78)
Goodwill on acquisition
139 
Total consideration
$208 
Schedule of Finite-Lived Intangible Assets Acquired
The identifiable intangible assets acquired were as follows:
(in millions, except years)Weighted Average Useful LifeEstimated Fair Value
Brand trademarks
5 years$130 
Customer relationships
5 years34 
Supplier relationships
15 years61 
Developed technology
3 years38 
Brand licenses
8 years62 
Total intangible assets
$325 
Schedule of Business Combination, Pro Forma Information
The results of Farfetch included in our consolidated statement of operations since the closing of the acquisition were as follows:
(in millions)2024
Total net revenues
$1,658 
Net loss
$(352)
The following financial information presents our results as if the acquisition of Farfetch had occurred on January 1, 2023:
(in millions)20242023
Pro Forma Information
Total net revenues
$30,455 $26,712 
Net (loss) income
$(20)$965 
v3.25.4
Description of Business and Summary of Significant Accounting Policies (Details)
3 Months Ended 12 Months Ended
Dec. 31, 2024
USD ($)
Dec. 31, 2025
USD ($)
Dec. 31, 2025
USD ($)
numberOfReportableSegment
Dec. 31, 2025
USD ($)
Dec. 31, 2025
USD ($)
segment
Dec. 31, 2024
USD ($)
Dec. 31, 2023
USD ($)
Basis of Presentation of Summary of Significant Accounting Policies [Line Items]              
Number of reportable segments     2   2    
Advertising expenses   $ 1,100,000,000       $ 947,000,000 $ 711,000,000
Accounts receivable, net $ 174,000,000 155,000,000 $ 155,000,000 $ 155,000,000 $ 155,000,000 174,000,000  
FC Fire insurance gain 175,000,000 0       175,000,000 0
Impairment losses of long-lived assets, including intangible assets   $ 0       $ 0 $ 0
Three Financial Institutions | Cash and cash equivalents | Financial institutions              
Basis of Presentation of Summary of Significant Accounting Policies [Line Items]              
Concentration risk (in percentage)       56.00%      
Four financial institutions | Cash and cash equivalents | Financial institutions              
Basis of Presentation of Summary of Significant Accounting Policies [Line Items]              
Concentration risk (in percentage)           69.00%  
Fire | Cost of sales              
Basis of Presentation of Summary of Significant Accounting Policies [Line Items]              
Damages awarded, value 116,000,000            
Fire | Operating, general and administrative              
Basis of Presentation of Summary of Significant Accounting Policies [Line Items]              
Damages awarded, value $ 59,000,000            
v3.25.4
Net Revenues - Schedule of disaggregation of Revenue (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Disaggregation of Revenue [Line Items]      
Total net revenues $ 34,534 $ 30,268 $ 24,383
Net retail sales      
Disaggregation of Revenue [Line Items]      
Total net revenues 26,312 23,866 21,223
Third-party merchant services      
Disaggregation of Revenue [Line Items]      
Total net revenues 7,113 5,580 2,576
Other revenue      
Disaggregation of Revenue [Line Items]      
Total net revenues $ 1,109 $ 822 $ 584
v3.25.4
Net Revenues - Narrative (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Revenue from Contract with Customer [Abstract]      
Deferred revenue recognized in period $ 140 $ 91 $ 89
v3.25.4
Segment Reporting - Narrative (Details)
12 Months Ended
Dec. 31, 2025
measure
numberOfReportableSegment
Dec. 31, 2025
measure
Dec. 31, 2025
segment
measure
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]      
Number of operating segments | segment     2
Number of reportable segments 2   2
Number of profitability measures | measure 2 2 2
Maximum      
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]      
Consolidated long-lived assets, percentage   10.00%  
Foreign - Korea      
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]      
Revenue, one geographical area, percentage   90.00%  
v3.25.4
Segment Reporting - Schedule of Segment Reporting Information, by Segment (Details) - USD ($)
$ in Millions
3 Months Ended 12 Months Ended
Dec. 31, 2024
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]        
Total net revenues   $ 34,534 $ 30,268 $ 24,383
Cost of sales   24,393 21,437 18,193
Total gross profit   10,141 8,831 6,190
Total other segment items   8,651 7,456 5,116
Total segment adjusted EBITDA   1,490 1,375 1,074
Reconciliations of segment profit or loss        
Total gross profit   10,141 8,831 6,190
Operating, general and administrative   (9,668) (8,395) (5,717)
Total segment adjusted EBITDA   1,490 1,375 1,074
Equity-based compensation   (475) (433) (326)
FC Fire insurance gain $ 175 0 175 0
Interest expense   (86) (140) (48)
Interest income   199 216 178
Other income (expense), net   11 (39) (19)
Income before income taxes   597 473 584
Operating segments | Product Commerce        
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]        
Total net revenues   29,592 26,699 23,594
Cost of sales   20,126 18,594 17,313
Total gross profit   9,466 8,105 6,282
Total other segment items   6,981 6,099 4,741
Total segment adjusted EBITDA   2,485 2,006 1,540
Reconciliations of segment profit or loss        
Total gross profit   9,466 8,105 6,282
Total segment adjusted EBITDA   2,485 2,006 1,540
Operating segments | Developing Offerings        
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]        
Total net revenues   4,942 3,569 789
Cost of sales   4,267 2,843 880
Total gross profit   675 726 (91)
Total other segment items   1,670 1,357 375
Total segment adjusted EBITDA   (995) (631) (466)
Reconciliations of segment profit or loss        
Total gross profit   675 726 (91)
Total segment adjusted EBITDA   (995) (631) (466)
Segment reconciling items        
Reconciliations of segment profit or loss        
Operating, general and administrative   (9,668) (8,395) (5,717)
Depreciation and amortization   (517) (433) (275)
Equity-based compensation   (475) (433) (326)
Acquisition and restructuring related costs, net   (25) (127) 0
KFTC administrative fine (see Note 14)   0 (121) 0
FC Fire insurance gain   0 175 0
Interest expense   (86) (140) (48)
Interest income   199 216 178
Other income (expense), net   11 (39) (19)
Income before income taxes   $ 597 $ 473 $ 584
v3.25.4
Equity-based Compensation Plans - Narrative (Details)
$ in Millions
12 Months Ended
Dec. 31, 2025
USD ($)
shares
RSUs  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Unamortized compensation expense | $ $ 973
Unamortized compensation expense, period for recognition 2 years 6 months
Minimum | RSUs  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Vesting period 2 years
Maximum | RSUs  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Vesting period 4 years
Maximum | Options  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Expiration period 10 years
Common Class A  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Maximum number of shares to be issued (in shares) 571,023,353
Number of shares available for grant (in shares) 386,296,408
v3.25.4
Equity-based Compensation Plans - Schedule of Restricted Stock Units Activity (Details) - RSUs - $ / shares
shares in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Number of RSUs      
RSUs outstanding, beginning balance (in shares) 64    
RSUs grants in period (in shares) 30    
RSUs vested in period (in shares) (24)    
RSUs forfeited / cancelled in period (in shares) (11)    
RSUs outstanding, ending balance (in shares) 59 64  
Weighted Average Grant-Date Fair Value      
Weighted average grant date fair value of RSU at beginning period (in usd per share) $ 18.82    
Weighted-average grant date fair value of grants during period (in usd per share) 25.52 $ 19.77 $ 16.31
Weighted average grant date fair value of grants vested (in usd per share) 18.25    
Weighted average grant date fair value of grants forfeited / cancelled (in usd per share) 20.24    
Weighted average grant date fair value of RSU at ending period (in usd per share) $ 22.17 $ 18.82  
v3.25.4
Equity-based Compensation Plans - Schedule of RSU Information (Details) - RSUs - USD ($)
$ / shares in Units, $ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Weighted-average grant date fair value of grants during period (in usd per share) $ 25.52 $ 19.77 $ 16.31
Fair value of RSUs at vesting $ 624 $ 402 $ 223
v3.25.4
Equity-based Compensation Plans - Schedule of Stock Options Activity (Details) - USD ($)
$ / shares in Units, shares in Millions, $ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Number of Options    
Options outstanding at beginning of the period (in shares) 15  
Options forfeited/cancelled (in shares) 0  
Options exercised (in shares) (2)  
Options outstanding at ending of the period (in shares) 13 15
Options exercisable as of December 31, 2025 (in shares) 13  
Weighted Average Exercise Price    
Weighted average exercise price of options outstanding at beginning of the period (in USD per share) $ 8.26  
Weighted average exercise price of options forfeited/cancelled (in USD per share) 1.99  
Weighted average exercise price of options exercised (in USD per share) 2.30  
Weighted average exercise price of options outstanding at ending of the period (in USD per share) 9.15 $ 8.26
Weighted average exercise price of options exercisable as of December 31, 2025 (in USD per share) $ 9.15  
Weighted-Average Remaining Contractual Term (in years)    
Weighted average remaining contractual term of options outstanding (in years) 2 years 8 months 15 days 3 years 9 months 29 days
Weighted average remaining contractual term of options exercisable as of December 31, 2025 (in years) 2 years 8 months 15 days  
Aggregate Intrinsic Value    
Intrinsic value of options outstanding at beginning of period $ 195 $ 213
Intrinsic value of options exercisable as of December 31, 2025 $ 195  
v3.25.4
Equity-based Compensation Plans - Schedule of Valuation Assumptions for Stock Options (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Share-Based Payment Arrangement [Abstract]      
Intrinsic fair value of stock options exercised $ 49 $ 35 $ 57
v3.25.4
Equity-based Compensation Plans - Schedule of Equity Based Compensation Cost (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Equity-based compensation expense $ 475 $ 433 $ 326
Cost of sales      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Equity-based compensation expense 17 17 14
Operating, general and administrative      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Equity-based compensation expense $ 458 $ 416 $ 312
v3.25.4
Defined Severance Benefits - Schedule of Defined Benefits Liabilities (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Defined Benefit Plan, Change in Benefit Obligation [Roll Forward]      
Defined benefit obligation, beginning balance $ 491 $ 396  
Current service costs 220 166 $ 141
Interest cost 17 16 14
Actuarial (gains) losses (6) 52  
Payments from plans (102) (79)  
Cumulative effects of foreign currency translation 11 (60)  
Defined benefit obligation, ending balance 631 491 $ 396
Current 146 96  
Noncurrent $ 485 $ 395  
v3.25.4
Defined Severance Benefits - Narrative (Details) - USD ($)
$ in Millions
Dec. 31, 2025
Dec. 31, 2024
Retirement Benefits [Abstract]    
Accumulated benefit obligation $ 449 $ 348
v3.25.4
Defined Severance Benefits - Schedule of Components of Net Periodic Costs (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Retirement Benefits [Abstract]      
Current service costs $ 220 $ 166 $ 141
Interest cost 17 16 14
Amortization of:      
Prior service cost 0 2 3
Net actuarial loss 9 3 1
Net periodic benefit cost $ 246 $ 187 $ 159
v3.25.4
Defined Severance Benefits - Schedule of Principal Actuarial Assumptions Used to Determine Defined Benefits Liabilities (Details)
Dec. 31, 2025
Dec. 31, 2024
Minimum    
Defined Benefit Plan Disclosure [Line Items]    
Discount rate (in percentage) 3.90% 3.50%
Salary growth rate (in percentage) 5.00% 5.00%
Maximum    
Defined Benefit Plan Disclosure [Line Items]    
Discount rate (in percentage) 4.60% 3.90%
Salary growth rate (in percentage) 7.00% 7.00%
v3.25.4
Defined Severance Benefits - Schedule of Principal Actuarial Assumptions Used to Determine the Net Period Cost (Details)
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Minimum      
Defined Benefit Plan Disclosure [Line Items]      
Discount rate (in percentage) 3.50% 4.30% 5.10%
Salary growth rate (in percentage) 5.00% 5.00% 5.00%
Maximum      
Defined Benefit Plan Disclosure [Line Items]      
Discount rate (in percentage) 3.90% 4.80% 5.30%
Salary growth rate (in percentage) 7.00% 7.00% 8.00%
v3.25.4
Defined Severance Benefits - Schedule of Expected Maturity Analysis of Undiscounted Defined Severance Benefits (Details)
$ in Millions
Dec. 31, 2025
USD ($)
Retirement Benefits [Abstract]  
Less than 1 year $ 149
Between 1-2 years 142
Between 2-5 years 358
Over 5 years 514
Defined severance benefits $ 1,163
v3.25.4
Income Taxes - Schedule of Loss Before Income Taxes (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Income Tax Disclosure [Abstract]      
United States $ (408) $ (1,073) $ (217)
Foreign 1,005 1,546 801
Income before income taxes $ 597 $ 473 $ 584
v3.25.4
Income Taxes - Schedule of Components of Income Tax Expense (Benefit) (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Current taxes      
U.S federal $ (35) $ 76 $ 62
U.S. state and local 0 0 0
Foreign 381 106 46
Current taxes 346 182 108
Deferred taxes      
U.S. federal (48) (15) 21
U.S. state and local 0 0 0
Foreign 85 240 (905)
Deferred taxes 37 225 (884)
Income tax expense (benefit) $ 383 $ 407 $ (776)
v3.25.4
Income Taxes - Schedule of Reconciliation of Federal Statutory Income Tax Rate to Effective Income Tax Rate Current Year (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Amount      
U.S. federal statutory tax rate $ 125 $ 99 $ 122
State and local income taxes, net of federal income tax effect 0    
Tax credit   (133) (47)
Other adjustments   (10) 0
Branch loss (33)    
Foreign currency loss (14)    
Changes in valuation allowance 8 193 (1,031)
Stock compensation 49 56 44
Other 26 17 0
Changes in unrecognized tax benefits 33    
Income tax expense (benefit) $ 383 $ 407 $ (776)
Percent      
U.S. federal statutory tax rate 21.00%    
State and local income taxes, net of federal income tax effect 0.00%    
Branch loss (5.50%)    
Foreign currency loss (2.30%)    
Changes in valuation allowance 1.30%    
Stock compensation 8.20%    
Other 4.40%    
Changes in unrecognized tax benefits 5.50%    
Income tax expense 64.20%    
Korea      
Amount      
State and local income taxes, net of federal income tax effect $ 41    
Statutory tax rate difference 46    
Effect of changes in tax laws or rates (34)    
Tax credit (8)    
Other adjustments $ 7    
Percent      
State and local income taxes, net of federal income tax effect 6.90%    
Statutory tax rate difference 7.70%    
Effect of changes in tax laws or rates (5.70%)    
Tax credits (1.30%)    
Other adjustments 1.20%    
Other foreign jurisdictions      
Amount      
Statutory tax rate difference $ 182    
Percent      
Statutory tax rate difference 30.50%    
U.S federal      
Amount      
Tax credit $ (38)    
Other adjustments $ (7)    
Percent      
Tax credits (6.40%)    
Other adjustments (1.20%)    
v3.25.4
Income Taxes - Schedule of Reconciliation of Federal Statutory Income Tax Rate to Effective Income Tax Rate Previous Year (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Income Tax Disclosure [Abstract]      
Taxes computed at the federal statutory rate $ 125 $ 99 $ 122
Differences resulting from:      
Statutory rate difference   32 28
Changes in valuation allowance 8 193 (1,031)
U.S. taxes on foreign earnings   153 108
Stock compensation 49 56 44
Tax credit   (133) (47)
Other nondeductible expense 26 17 0
Other   (10) 0
Income tax expense (benefit) $ 383 $ 407 $ (776)
v3.25.4
Income Taxes - Schedule of Income Tax Effects of Temporary Differences that Give Rise to Deferred Income Tax Assets and Deferred Income Tax Liabilities (Details) - USD ($)
$ in Millions
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Deferred tax assets        
Provision and allowances $ 114 $ 89    
Stock compensation 27 22    
Depreciation 15 13    
Accrued expenses 117 104    
Amortization 22 22    
Defined severance benefits 166 118    
Lease liabilities 761 500    
Net operating loss carryforwards 1,152 989    
Tax credits 84 89    
Other 115 48    
Total deferred tax assets 2,573 1,994    
Less: valuation allowances (1,271) (903) $ (82) $ (1,085)
Total deferred tax assets net of valuation allowance 1,302 1,091    
Deferred tax liabilities        
Lease asset (704) (466)    
Other (2) (3)    
Total deferred tax liabilities (706) (469)    
Net deferred tax assets $ 596 $ 622    
v3.25.4
Income Taxes - Schedule of Reconcilation of the Valuation Allowance (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Deferred Tax Assets, Valuation Allowance [Roll Forward]      
Deferred tax assets, valuation allowance, beginning balance $ (903) $ (82) $ (1,085)
Changes to existing valuation allowances (359) (193) 140
Farfetch Acquisition 0 (633) 0
Derecognition of valuation allowances 0 0 905
Changes in foreign exchange rates, statutory rates and other (9) 5 (42)
Deferred tax assets, valuation allowance, ending balance $ (1,271) $ (903) $ (82)
v3.25.4
Income Taxes - Narrative (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Investments, Owned, Federal Income Tax Note [Line Items]      
Derecognition of valuation allowances $ 0 $ 0 $ 905
Operating loss carryforwards 4,700    
Deferred tax assets carryforwards, not subject to expiration 3,200    
Unrecognized tax benefits 0 $ 0  
State and local jurisdiction      
Investments, Owned, Federal Income Tax Note [Line Items]      
Corporate tax credit carryforward 44    
Foreign tax jurisdiction      
Investments, Owned, Federal Income Tax Note [Line Items]      
Corporate tax credit carryforward $ 55    
v3.25.4
Earnings per Share - Schedule of Basic and Diluted Loss Per Share/Common Unit (Details) - USD ($)
$ / shares in Units, shares in Millions, $ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Numerator      
Net income attributable to Coupang stockholders $ 208 $ 154 $ 1,360
Denominator      
Weighted-average shares used in computing net income per share attributable to Class A and Class B common stockholders, basic (in shares) 1,818 1,794 1,782
Dilutive effect of equity compensation awards (in shares) 37 32 21
Weighted-average shares used in computing net income (loss) per share attributable to Class A and Class B common stockholders, diluted (in shares) 1,855 1,826 1,803
Earnings per share:      
Basic (in usd per share) $ 0.11 $ 0.09 $ 0.76
Diluted (in usd per share) $ 0.11 $ 0.08 $ 0.75
Anti-dilutive shares 0 1 3
v3.25.4
Fair Value Measurement (Details) - Level 1 - USD ($)
$ in Millions
Dec. 31, 2025
Dec. 31, 2024
Money market trust    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash and cash equivalents $ 2,262 $ 1,755
Restricted cash 90 83
Money market fund    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash and cash equivalents $ 548 $ 828
v3.25.4
Property and Equipment, net -Schedule of Property, Plant and Equipment (Details) - USD ($)
$ in Millions
Dec. 31, 2025
Dec. 31, 2024
Property, Plant and Equipment [Line Items]    
Property and equipment, gross $ 5,024 $ 3,777
Less: Accumulated depreciation and amortization (1,302) (964)
Property and equipment, net 3,722 2,813
Land    
Property, Plant and Equipment [Line Items]    
Property and equipment, gross $ 420 401
Buildings    
Property, Plant and Equipment [Line Items]    
Useful Life 40 years  
Property and equipment, gross $ 866 794
Equipment and furniture    
Property, Plant and Equipment [Line Items]    
Property and equipment, gross $ 1,689 1,136
Equipment and furniture | Minimum    
Property, Plant and Equipment [Line Items]    
Useful Life 1 year  
Equipment and furniture | Maximum    
Property, Plant and Equipment [Line Items]    
Useful Life 10 years  
Leasehold improvements    
Property, Plant and Equipment [Line Items]    
Property and equipment, gross $ 1,343 929
Vehicles    
Property, Plant and Equipment [Line Items]    
Property and equipment, gross $ 71 65
Vehicles | Minimum    
Property, Plant and Equipment [Line Items]    
Useful Life 4 years  
Vehicles | Maximum    
Property, Plant and Equipment [Line Items]    
Useful Life 6 years  
Software    
Property, Plant and Equipment [Line Items]    
Useful Life 4 years  
Property and equipment, gross $ 56 75
Construction in progress    
Property, Plant and Equipment [Line Items]    
Property and equipment, gross $ 579 $ 377
v3.25.4
Property and Equipment, net - Narrative (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Property, Plant and Equipment [Abstract]      
Depreciation $ 467 $ 369 $ 271
v3.25.4
Intangible Assets - Schedule of Intangible Assets (Details) - USD ($)
$ in Millions
Dec. 31, 2025
Dec. 31, 2024
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Value $ 291 $ 326
Accumulated Amortization (125) (73)
Net Carrying Value 166 253
Trademarks    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Value 131 183
Accumulated Amortization (67) (46)
Net Carrying Value 64 137
Customer relationships    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Value 34 34
Accumulated Amortization (13) (6)
Net Carrying Value 21 28
Developed technology and other    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Value 126 109
Accumulated Amortization (45) (21)
Net Carrying Value $ 81 $ 88
v3.25.4
Intangible Assets - Narrative (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Intangible Assets, Net (Excluding Goodwill) [Abstract]      
Amortization of intangible assets $ 50 $ 64 $ 4
Indefinite-lived intangible assets $ 24 $ 18  
v3.25.4
Intangible Assets - Schedule of Future Amortization (Details) - USD ($)
$ in Millions
Dec. 31, 2025
Dec. 31, 2024
Intangible Assets, Net (Excluding Goodwill) [Abstract]    
2026 $ 50  
2027 25  
2028 21  
2029 15  
2030 13  
Thereafter 42  
Net Carrying Value $ 166 $ 253
v3.25.4
Leases - Narrative (Details)
$ in Millions
Dec. 31, 2025
USD ($)
Lessee, Lease, Description [Line Items]  
Lessee, operating lease, remaining lease term 10 years
Lessee, operating lease, lease not yet commenced, undiscounted amount $ 689
Minimum  
Lessee, Lease, Description [Line Items]  
Lessee, operating lease, lease not yet commenced, term of contract 1 year
Maximum  
Lessee, Lease, Description [Line Items]  
Lessee, operating lease, lease not yet commenced, term of contract 10 years
v3.25.4
Leases - Schedule of Lease Cost and Balance Sheet Information (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Leases [Abstract]      
Operating lease cost $ 703 $ 595 $ 457
Variable and short-term lease cost 85 51 42
Total operating lease cost $ 788 $ 646 $ 499
v3.25.4
Leases - Schedule of Supplemental Cash Flow Information (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Supplemental disclosure of cash-flow information      
Cash paid for the amount used to measure the operating lease liabilities $ 624 $ 572 $ 445
Operating lease assets obtained in exchange for lease obligations 869 878 428
Net increase to operating lease ROU assets resulting from remeasurements of lease obligations $ 324 $ 123 $ 133
Weighted Average Remaining Lease Term [Abstract]      
Weighted-average remaining lease term 5 years 10 months 24 days 6 years 1 month 6 days  
Weighted-average discount rate 6.74% 7.62%  
v3.25.4
Supplemental Financial Information - Schedule of cash flow (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Supplemental disclosure of cash-flow information      
U.S. federal $ 0 $ 81 $ 52
U.S. state and local 0 0 0
Cash paid for income taxes, net of refunds 177 138 110
Cash paid for interest 65 85 31
Non-cash investing and financing activities      
Increase in property and equipment-related accounts payable 73 81 23
Foreign - Korea      
Supplemental disclosure of cash-flow information      
Foreign 168 51 55
Foreign - all other      
Supplemental disclosure of cash-flow information      
Foreign $ 9 $ 6 $ 3
v3.25.4
Supplemental Financial Information - Schedule of cash and cash equilvalents (Details) - USD ($)
$ in Millions
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Current assets        
Cash and cash equivalents $ 6,318 $ 5,879 $ 5,243  
Restricted cash 94 151 353  
Noncurrent assets        
Restricted cash included in long-term leasehold deposits and other 0 1 1  
Total cash, cash equivalents and restricted cash $ 6,412 $ 6,031 $ 5,597 $ 3,687
v3.25.4
Supplemental Financial Information - Schedule of Supplier Financing Arrangement (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Supplier Finance Program, Obligation [Roll Forward]    
Confirmed obligations outstanding, January 1 $ 443 $ 459
Invoices confirmed during the year 3,642 4,028
Confirmed invoices paid during the year (3,610) (3,985)
Foreign currency related changes 10 (59)
Confirmed obligations outstanding, December 31 $ 485 $ 443
Supplier finance program, obligation, statement of financial position [extensible enumeration] Accounts payable Accounts payable
v3.25.4
Short-Term Borrowings and Long-Term Debt - Schedule of Short-term Borrowings (Details) - USD ($)
$ in Millions
1 Months Ended 12 Months Ended
Jun. 30, 2025
Dec. 31, 2025
Dec. 31, 2024
Line of Credit Facility [Line Items]      
Total short-term borrowings   $ 960 $ 479
Weighted average interest rate (in percent)   3.02% 3.07%
Debt instrument, variable interest rate, type [extensible enumeration]   Term Secured Overnight Financing Rate (Term SOFR) [Member]  
Revolving Credit Facility | Credit agreement | Line of credit      
Line of Credit Facility [Line Items]      
Borrowing limit $ 1,500    
Total short-term borrowings   $ 0  
Line of credit      
Line of Credit Facility [Line Items]      
Borrowing limit   2,568  
Total principal short-term borrowings   963 $ 482
Less: unamortized discounts   (3) (3)
Total short-term borrowings   960 479
Line of credit | January 2026 - November 2026      
Line of Credit Facility [Line Items]      
Borrowing limit   1,068  
Total principal short-term borrowings   963 482
Line of credit | Revolving Credit Facility      
Line of Credit Facility [Line Items]      
Borrowing limit   1,500  
Total principal short-term borrowings   $ 0 $ 0
Minimum | Revolving Credit Facility | Credit agreement | Line of credit      
Line of Credit Facility [Line Items]      
Variable interest rate (in percent) 0.75%    
Minimum | Line of credit | January 2026 - November 2026      
Line of Credit Facility [Line Items]      
Interest rate (%)   2.67%  
Minimum | Line of credit | Revolving Credit Facility      
Line of Credit Facility [Line Items]      
Variable interest rate (in percent)   0.75%  
Maximum | Revolving Credit Facility | Credit agreement | Line of credit      
Line of Credit Facility [Line Items]      
Variable interest rate (in percent) 1.25%    
Maximum | Line of credit | January 2026 - November 2026      
Line of Credit Facility [Line Items]      
Interest rate (%)   4.87%  
Maximum | Line of credit | Revolving Credit Facility      
Line of Credit Facility [Line Items]      
Variable interest rate (in percent)   1.25%  
v3.25.4
Short-Term Borrowings and Long-Term Debt - Narrative (Details)
$ in Millions
1 Months Ended 12 Months Ended
Dec. 31, 2025
USD ($)
Sep. 30, 2025
numberOfTranche
Jul. 31, 2025
USD ($)
Jun. 30, 2025
USD ($)
Dec. 31, 2025
USD ($)
Dec. 31, 2024
USD ($)
Debt Instrument [Line Items]            
Debt instrument, variable interest rate, type [extensible enumeration]         Term Secured Overnight Financing Rate (Term SOFR) [Member]  
Short-term borrowings $ 960       $ 960 $ 479
Weighted average interest rate (in percent) 3.02%       3.02% 3.07%
Line of credit            
Debt Instrument [Line Items]            
Borrowing limit, total initial borrowings $ 2,568       $ 2,568  
Short-term borrowings 960       960 $ 479
Term loan sgreement | Unsecured debt            
Debt Instrument [Line Items]            
Debt instrument term   3 years        
Weighted average interest rate (in percent)   3.80%        
Debt instrument, face amount 439       439  
Debt instrument, number of tranches | numberOfTranche   2        
Farfetch term loan | Farfetch Holdings | Subsidiary of Limited Partnership            
Debt Instrument [Line Items]            
Debt instrument redeemed         493  
Revolving Credit Facility | Line of credit            
Debt Instrument [Line Items]            
Borrowing limit, total initial borrowings 1,500       $ 1,500  
Revolving Credit Facility | Minimum | Line of credit            
Debt Instrument [Line Items]            
Variable interest rate (in percent)         0.75%  
Revolving Credit Facility | Maximum | Line of credit            
Debt Instrument [Line Items]            
Variable interest rate (in percent)         1.25%  
Revolving Credit Facility | Credit agreement | Line of credit            
Debt Instrument [Line Items]            
Debt instrument term       5 years    
Borrowing limit, total initial borrowings       $ 1,500    
Proceeds from short-term borrowings     $ 425      
Repayment of short-term debt 425          
Short-term borrowings 0       $ 0  
Revolving Credit Facility | Credit agreement | Line of credit | Minimum            
Debt Instrument [Line Items]            
Variable interest rate (in percent)       0.75%    
Revolving Credit Facility | Credit agreement | Line of credit | Maximum            
Debt Instrument [Line Items]            
Variable interest rate (in percent)       1.25%    
Revolving Credit Facility | Other revolving credit facilities | Line of credit            
Debt Instrument [Line Items]            
Short-term borrowings $ 963       $ 963  
Weighted average interest rate (in percent) 3.02%       3.02%  
v3.25.4
Short-Term Borrowings and Long-Term Debt - Schedule of Long-term Debt (Details) - USD ($)
$ in Millions
Dec. 31, 2025
Dec. 31, 2024
Debt Instrument [Line Items]    
Total principal long-term debt $ 650 $ 1,071
Less: current portion of long-term debt 0 (66)
Less: unamortized discounts (2) (17)
Total long-term debt 648 988
Secured debt | November 2021    
Debt Instrument [Line Items]    
Total principal long-term debt 0 $ 38
Interest rate (%)   3.78%
Secured debt | April 2023    
Debt Instrument [Line Items]    
Total principal long-term debt 0 $ 156
Interest rate (%)   6.76%
Secured debt | March 2022    
Debt Instrument [Line Items]    
Total principal long-term debt 0 $ 273
Interest rate (%)   4.26%
Secured debt | August 2024    
Debt Instrument [Line Items]    
Total principal long-term debt $ 114 $ 111
Interest rate (%) 4.90% 4.90%
Unsecured debt | November 2025    
Debt Instrument [Line Items]    
Total principal long-term debt $ 74 $ 0
Interest rate (%) 2.65%  
Unsecured debt | February 2025    
Debt Instrument [Line Items]    
Total principal long-term debt $ 23 0
Interest rate (%) 4.18%  
Unsecured debt | September 2025    
Debt Instrument [Line Items]    
Total principal long-term debt $ 439 0
Interest rate (%) 3.80%  
Unsecured debt | Farfetch Term Loans    
Debt Instrument [Line Items]    
Total principal long-term debt $ 0 $ 493
Interest rate (%)   11.57%
v3.25.4
Short-Term Borrowings and Long-Term Debt - Schedule of Long-term Debt Maturities (Details) - USD ($)
$ in Millions
Dec. 31, 2025
Dec. 31, 2024
Maturities of Long-term Debt [Abstract]    
2026 $ 0  
2027 187  
2028 463  
2029 0  
2030 0  
Thereafter 0  
Total $ 650 $ 1,071
v3.25.4
Commitments and Contingencies - Schedule of Minimum Contractual Commitments (Details)
$ in Millions
Dec. 31, 2025
USD ($)
Unconditional purchase obligations (unrecognized)  
2026 $ 580
2027 513
2028 350
2029 344
2030 334
Thereafter 11
Total undiscounted payments 2,132
Long-term debt (including interest)  
2026 25
2027 211
2028 474
2029 0
2030 0
Thereafter 0
Total undiscounted payments 710
Operating leases  
2026 721
2027 683
2028 602
2029 515
2030 408
Thereafter 800
Total undiscounted payments 3,729
Less: lease imputed interest (702)
Total lease commitments 3,027
Total  
2026 1,326
2027 1,407
2028 1,426
2029 859
2030 742
Thereafter 811
Total undiscounted payments $ 6,571
v3.25.4
Commitment and Contingencies - Narrative (Details)
$ in Millions
3 Months Ended 5 Months Ended
May 01, 2025
USD ($)
Jun. 30, 2024
USD ($)
paymentInstallment
Dec. 31, 2023
action
Other Commitments [Line Items]      
Number of legal actions filed against former and current directors and officers | action     3
KFTC vs Coupang      
Other Commitments [Line Items]      
Number of penalty payment installments | paymentInstallment   6  
Penalty payment term   2 years  
KFTC vs Coupang | Maximum      
Other Commitments [Line Items]      
Damages sought, value $ 0.2    
KFTC vs Coupang | Judicial ruling      
Other Commitments [Line Items]      
Damages awarded, value   $ 121.0  
v3.25.4
Stockholders' Equity (Details)
$ / shares in Units, $ in Millions
1 Months Ended 12 Months Ended
Apr. 30, 2024
USD ($)
shares
Dec. 31, 2025
USD ($)
votePerShare
$ / shares
shares
Dec. 31, 2024
USD ($)
shares
May 31, 2025
USD ($)
Dec. 31, 2023
USD ($)
Dec. 31, 2022
USD ($)
Class of Stock [Line Items]            
Preferred stock, shares authorized (in shares)   2,000,000,000        
Preferred stock, par value (in usd per share) | $ / shares   $ 0.0001        
Preferred stock, shares issued (in shares)   0 0      
Preferred stock, shares outstanding (in shares)   0 0      
Equity, including portion attributable to noncontrolling interest | $   $ 4,623 $ 4,102   $ 4,089 $ 2,414
Repurchase of Class A common stock (in shares) 10,000,000 8,800,000        
Repurchase of Class A common stock | $ $ 178 $ 243 178      
Maximum            
Class of Stock [Line Items]            
Share repurchase program, authorized, amount | $       $ 1,000    
Accumulated foreign currency adjustment attributable to parent            
Class of Stock [Line Items]            
Equity, including portion attributable to noncontrolling interest | $   (297) (309)      
Accumulated defined benefit plans adjustment attributable to parent            
Class of Stock [Line Items]            
Equity, including portion attributable to noncontrolling interest | $   $ (84) $ (95)      
Common Class A            
Class of Stock [Line Items]            
Common stock, shares authorized (in shares)   10,000,000,000 10,000,000,000      
Common stock, par value (in usd per share) | $ / shares   $ 0.0001        
Number of votes per share of common stock | votePerShare   1        
Common Class B            
Class of Stock [Line Items]            
Common stock, shares authorized (in shares)   250,000,000 250,000,000      
Common stock, par value (in usd per share) | $ / shares   $ 0.0001        
Number of votes per share of common stock | votePerShare   29        
Number of Class A shares granted in conversion (in shares)   1        
v3.25.4
Business Combinations - Farfetch - Farfetch Acquisition (Details) - Farfetch Holdings
$ in Millions
Jan. 30, 2024
USD ($)
Business Combination, Separately Recognized Transaction [Line Items]  
Total purchase consideration $ 208
Farfetch term loan | Subsidiary of Limited Partnership  
Business Combination, Separately Recognized Transaction [Line Items]  
Farfetch Term Loan repayment 58
Bridge loan  
Business Combination, Separately Recognized Transaction [Line Items]  
Bridge Loan contribution $ 150
v3.25.4
Business Combinations - Farfetch - Schedule of Recognized Identified Assets Acquired and Liabilities Assumed (Details) - Farfetch Holdings
$ in Millions
Jan. 30, 2024
USD ($)
Assets acquired  
Cash and cash equivalents $ 126
Accounts receivable, net 286
Inventories 305
Prepaids and other current assets 221
Intangible assets 325
Operating lease right-of-use assets 209
Other assets 318
Liabilities assumed  
Accounts payable (529)
Long-term debt (557)
Operating lease obligations (214)
Other liabilities (343)
Net assets assumed 147
Noncontrolling interests (78)
Goodwill on acquisition 139
Total consideration $ 208
v3.25.4
Business Combinations - Farfetch - Narrative (Details) - USD ($)
$ / shares in Units, $ in Millions
1 Months Ended
Apr. 07, 2025
Jan. 30, 2024
Dec. 31, 2023
Feb. 28, 2025
Farfetch Holdings        
Business Combination, Separately Recognized Transaction [Line Items]        
Total consideration   $ 208    
Farfetch Holdings | Limited Partnership        
Business Combination, Separately Recognized Transaction [Line Items]        
Members or limited partners, ownership interest     80.10%  
Farfetch Holdings | Limited Partnership | Greenoaks Capital Partners, LLC        
Business Combination, Separately Recognized Transaction [Line Items]        
Members or limited partners, ownership interest     19.90%  
Greenoaks Capital Partners, LLC        
Business Combination, Separately Recognized Transaction [Line Items]        
Total consideration $ 122      
Payments to acquire businesses, gross $ 14      
Greenoaks Capital Partners, LLC | Common Class A        
Business Combination, Separately Recognized Transaction [Line Items]        
Business acquisition, equity interest issued (in shares) 5,465,099      
Consideration transferred, equity interest, share issued, value $ 108      
Shares issued, price per share (in USD per share) $ 19.76      
Palm Angels        
Business Combination, Separately Recognized Transaction [Line Items]        
Voting equity interest acquired, percentage       40.00%
v3.25.4
Business Combinations - Farfetch - Finite-lived intangible assets acquired (Details) - Farfetch Holdings
$ in Millions
Jan. 30, 2024
USD ($)
Intangible Asset, Acquired, Finite-Lived [Line Items]  
Estimated Fair Value $ 325
Brand trademarks  
Intangible Asset, Acquired, Finite-Lived [Line Items]  
Weighted Average Useful Life 5 years
Estimated Fair Value $ 130
Customer relationships  
Intangible Asset, Acquired, Finite-Lived [Line Items]  
Weighted Average Useful Life 5 years
Estimated Fair Value $ 34
Supplier relationships  
Intangible Asset, Acquired, Finite-Lived [Line Items]  
Weighted Average Useful Life 15 years
Estimated Fair Value $ 61
Developed technology  
Intangible Asset, Acquired, Finite-Lived [Line Items]  
Weighted Average Useful Life 3 years
Estimated Fair Value $ 38
Brand licenses  
Intangible Asset, Acquired, Finite-Lived [Line Items]  
Weighted Average Useful Life 8 years
Estimated Fair Value $ 62
v3.25.4
Business Combinations - Farfetch - Proforma Information (Details) - Farfetch Holdings - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Business Combination, Pro Forma Information [Line Items]    
Total net revenues $ 1,658  
Net loss (352)  
Total net revenues 30,455 $ 26,712
Net (loss) income $ (20) $ 965
v3.25.4
Schedule I - Condensed Financial information of Parent (Coupang, Inc.) - Condensed Statements of Operations and Comprehensive Loss (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Condensed Income Statements, Captions [Line Items]      
Management service fee revenues $ 34,534 $ 30,268 $ 24,383
Operating cost and expenses (34,061) (29,832) (23,910)
Interest expense (86) (140) (48)
Other income, net 11 (39) (19)
Income before income taxes 597 473 584
Income tax expense (benefit) 383 407 (776)
Net income 214 66 1,360
Other comprehensive income (loss):      
Foreign currency translation adjustments, net of tax 14 (353) (2)
Actuarial gain (loss) on defined severance benefits, net of tax (11) 34 18
Total other comprehensive income (loss) 22 (386) (20)
Comprehensive income (loss) 236 (320) 1,340
Parent company      
Condensed Income Statements, Captions [Line Items]      
Management service fee revenues 6 20 18
Operating cost and expenses (579) (558) (400)
Interest expense (12) (2) (2)
Other income, net 64 63 84
Loss before equity in earnings of subsidiaries (521) (477) (300)
Equity in earnings of subsidiaries 661 722 1,783
Income before income taxes 140 245 1,483
Income tax expense (benefit) (68) 91 123
Net income 208 154 1,360
Other comprehensive income (loss):      
Foreign currency translation adjustments, net of tax 14 (353) (2)
Actuarial gain (loss) on defined severance benefits, net of tax 11 (34) (18)
Total other comprehensive income (loss) 25 (387) (20)
Comprehensive income (loss) $ 233 $ (233) $ 1,340
v3.25.4
Schedule I - Condensed Financial information of Parent (Coupang, Inc.) - Condensed Balance Sheets (Details) - USD ($)
$ in Millions
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Assets      
Cash and cash equivalents $ 6,318 $ 5,879 $ 5,243
Total current assets 9,691 8,994  
Total assets 17,787 15,344  
Liabilities and stockholders' equity      
Other current liabilities 851 593  
Stockholders' equity      
Common stock 0 0  
Additional paid-in capital 9,025 8,736  
Accumulated other comprehensive loss (381) (404)  
Accumulated deficit (4,021) (4,229)  
Total liabilities, redeemable noncontrolling interests, and equity 17,787 15,344  
Parent company      
Assets      
Cash and cash equivalents 709 1,016  
Prepaids and other current assets 456 66  
Total current assets 1,165 1,082  
Other assets 79 12  
Investment in subsidiaries 3,426 3,058  
Total assets 4,670 4,152  
Liabilities and stockholders' equity      
Other current liabilities 47 49  
Stockholders' equity      
Common stock 0 0  
Additional paid-in capital 9,025 8,736  
Accumulated other comprehensive loss (381) (404)  
Accumulated deficit (4,021) (4,229)  
Equity, Attributable to Parent, Total 4,623 4,103  
Total liabilities, redeemable noncontrolling interests, and equity $ 4,670 $ 4,152  
v3.25.4
Schedule I - Condensed Financial information of Parent (Coupang, Inc.) - Condensed Statements of Cash Flows (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Operating activities      
Net cash (used in) provided by operating activities $ 1,773 $ 1,886 $ 2,652
Investing activities      
Other investing activities (8) (17) (50)
Net cash used in investing activities (1,254) (819) (927)
Financing activities      
Repurchase of Class A common stock (243) (178) 0
Proceeds from issuance of common stock, equity-based compensation plan 5 4 9
Other financing activities 2,900 857 572
Net cash (used in) provided by financing activities (247) (69) 199
Cash and cash equivalents      
Net increase in cash and cash equivalents and restricted cash 381 434 1,910
Cash and cash equivalents and restricted cash, as of beginning of period 6,031 5,597 3,687
Cash and cash equivalents and restricted cash, as of end of period 6,412 6,031 5,597
Parent company      
Operating activities      
Net cash (used in) provided by operating activities (65) (126) 95
Investing activities      
Capital contribution to subsidiaries (802) (349) (121)
Return of capital contribution from subsidiaries 1,168 90 61
Increase of short-term loans (393) (95) (25)
Decrease of short-term loans 30 0 0
Purchases of held-to-maturity securities (33) 0 0
Proceeds from maturity of held-to-maturity securities 33 0 0
Other investing activities (4) 0 0
Net cash used in investing activities (1) (354) (85)
Financing activities      
Repurchase of Class A common stock (243) (178) 0
Proceeds from issuance of common stock, equity-based compensation plan 5 4 9
Proceeds from short-term borrowings 425 0 0
Repayment of short-term borrowings (425) 0 0
Other financing activities (3) (1) 0
Net cash (used in) provided by financing activities (241) (175) 9
Cash and cash equivalents      
Net increase in cash and cash equivalents and restricted cash (307) (655) 19
Cash and cash equivalents and restricted cash, as of beginning of period 1,016 1,671 1,652
Cash and cash equivalents and restricted cash, as of end of period $ 709 $ 1,016 $ 1,671
v3.25.4
Schedule I - Debt (Details) - February 2026 - Line of credit - Parent company - USD ($)
$ in Millions
Dec. 31, 2025
Feb. 28, 2021
Debt Instrument [Line Items]    
Borrowing limit, total initial borrowings   $ 1,500
Balance drawn $ 0