HIMS & HERS HEALTH, INC., 10-Q filed on 5/8/2023
Quarterly Report
v3.23.1
Cover - shares
3 Months Ended
Mar. 31, 2023
May 05, 2023
Document Information [Line Items]    
Document Type 10-Q  
Document Quarterly Report true  
Document Period End Date Mar. 31, 2023  
Document Transition Report false  
Entity Registrant Name HIMS & HERS HEALTH, INC.  
Entity Incorporation, State or Country Code DE  
Entity File Number 001-38986  
Entity Tax Identification Number 98-1482650  
Entity Address, Address Line One 2269 Chestnut Street, #523  
Entity Address, City or Town San Francisco  
Entity Address, State or Province CA  
Entity Address, Postal Zip Code 94123  
City Area Code 415  
Local Phone Number 851-0195  
Title of 12(b) Security Class A common stock, $0.0001 par value per share  
Trading Symbol HIMS  
Security Exchange Name NYSE  
Entity Current Reporting Status Yes  
Entity Interactive Data Current Yes  
Entity Filer Category Large Accelerated Filer  
Entity Small Business false  
Entity Emerging Growth Company false  
Entity Shell Company false  
Amendment Flag false  
Document Fiscal Year Focus 2023  
Document Fiscal Period Focus Q1  
Entity Central Index Key 0001773751  
Current Fiscal Year End Date --12-31  
Common Class A    
Document Information [Line Items]    
Entity Common Stock, Shares Outstanding (in shares)   200,941,441
Common Class V    
Document Information [Line Items]    
Entity Common Stock, Shares Outstanding (in shares)   8,377,623
v3.23.1
Condensed Consolidated Balance Sheets - USD ($)
$ in Thousands
Mar. 31, 2023
Dec. 31, 2022
Current assets:    
Cash and cash equivalents $ 48,745 $ 46,772
Short-term investments 135,648 132,853
Inventory 20,697 21,562
Prepaid expenses and other current assets 20,435 15,408
Total current assets 225,525 216,595
Restricted cash 856 856
Goodwill 110,881 110,881
Intangibles, net 20,909 21,841
Operating lease right-of-use assets 4,548 4,936
Other long-term assets 13,587 11,232
Total assets 376,306 366,341
Current liabilities:    
Accounts payable 37,609 32,363
Accrued liabilities 14,121 12,448
Deferred revenue 2,866 1,472
Operating lease liabilities 1,687 1,658
Total current liabilities 56,283 47,941
Operating lease liabilities 3,217 3,649
Earn-out liabilities 3,977 2,975
Other long-term liabilities 84 35
Total liabilities 63,561 54,600
Commitments and contingencies (Note 11)
Stockholders' equity:    
Common stock – Class A shares, par value $0.0001, 2,750,000,000 shares authorized and 200,934,421 and 200,051,689 shares issued and outstanding as of March 31, 2023 and December 31, 2022, respectively; Class V shares, par value $0.0001, 10,000,000 shares authorized and 8,377,623 shares issued and outstanding as of March 31, 2023 and December 31, 2022 21 21
Additional paid-in capital 667,531 656,626
Accumulated other comprehensive loss (111) (277)
Accumulated deficit (354,696) (344,629)
Total stockholders' equity 312,745 311,741
Total liabilities and stockholders' equity $ 376,306 $ 366,341
v3.23.1
Condensed Consolidated Balance Sheets (Parenthetical) - $ / shares
Mar. 31, 2023
Dec. 31, 2022
Common Class A    
Stockholders' equity:    
Common stock, par value (in dollars per share) $ 0.0001 $ 0.0001
Common stock, shares authorized (in shares) 2,750,000,000 2,750,000,000
Common stock, shares issued (in shares) 200,934,421 200,051,689
Common stock, shares outstanding (in shares) 200,934,421 200,051,689
Common Class V    
Stockholders' equity:    
Common stock, par value (in dollars per share) $ 0.0001 $ 0.0001
Common stock, shares authorized (in shares) 10,000,000 10,000,000
Common stock, shares issued (in shares) 8,377,623 8,377,623
Common stock, shares outstanding (in shares) 8,377,623 8,377,623
v3.23.1
Condensed Consolidated Statements of Operations and Comprehensive Loss (Unaudited) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Income Statement [Abstract]    
Revenue $ 190,770 $ 101,314
Cost of revenue 37,345 26,558
Gross profit 153,425 74,756
Operating expenses:    
Marketing 97,245 48,093
Operations and support 26,182 15,683
Technology and development 10,748 6,088
General and administrative 30,513 21,811
Total operating expenses 164,688 91,675
Loss from operations (11,263) (16,919)
Other income:    
Change in fair value of liabilities (295) 441
Other income, net 1,877 320
Total other income, net 1,582 761
Loss before income taxes (9,681) (16,158)
Provision for income taxes (386) (94)
Net loss (10,067) (16,252)
Other comprehensive income (loss) 166 (186)
Total comprehensive loss $ (9,901) $ (16,438)
Net loss per share attributable to common stockholders:    
Basic (in dollars per share) $ (0.05) $ (0.08)
Diluted (in dollars per share) $ (0.05) $ (0.08)
Weighted average shares outstanding:    
Basic (in shares) 207,140,298 202,695,970
Diluted (in shares) 207,140,298 202,695,970
v3.23.1
Condensed Consolidated Statements of Stockholders' Equity (Unaudited) - USD ($)
$ in Thousands
Total
Common Stock
Additional Paid-In Capital
Accumulated Other Comprehensive Income (Loss)
Accumulated Deficit
Beginning balance (in shares) at Dec. 31, 2021   204,791,986      
Beginning balance at Dec. 31, 2021 $ 334,619 $ 20 $ 613,687 $ (137) $ (278,951)
Increase (Decrease) in Stockholders' Equity [Roll Forward]          
Issuance of common stock upon vesting of RSUs, net of shares withheld for taxes (in shares)   320,296      
Payments for taxes related to net share settlement of equity awards (404)   (404)    
Exercise of vested stock options (in shares)   768,727      
Exercise of vested stock options 891 $ 1 890    
Vesting of early exercised stock options 38   38    
Stock-based compensation 9,009   9,009    
Other comprehensive income (loss) (186)     (186)  
Net loss (16,252)       (16,252)
Ending balance (in shares) at Mar. 31, 2022   205,881,009      
Ending balance at Mar. 31, 2022 327,715 $ 21 623,220 (323) (295,203)
Beginning balance (in shares) at Dec. 31, 2022   208,429,312      
Beginning balance at Dec. 31, 2022 311,741 $ 21 656,626 (277) (344,629)
Increase (Decrease) in Stockholders' Equity [Roll Forward]          
Issuance of common stock upon vesting of RSUs, net of shares withheld for taxes (in shares)   751,486      
Payments for taxes related to net share settlement of equity awards (3,657)   (3,657)    
Exercise of vested stock options (in shares)   131,246      
Exercise of vested stock options 245   245    
Stock-based compensation 14,317   14,317    
Other comprehensive income (loss) 166     166  
Net loss (10,067)       (10,067)
Ending balance (in shares) at Mar. 31, 2023   209,312,044      
Ending balance at Mar. 31, 2023 $ 312,745 $ 21 $ 667,531 $ (111) $ (354,696)
v3.23.1
Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Operating activities    
Net loss $ (10,067) $ (16,252)
Adjustments to reconcile net loss to net cash used in operating activities:    
Depreciation and amortization 2,117 1,741
Stock-based compensation 14,167 8,856
Change in fair value of liabilities 295 (441)
Net (accretion) amortization on securities (1,041) 971
Provision (benefit) for deferred taxes 49 (112)
Impairment of long-lived assets 429 0
Non-cash operating lease cost 448 377
Non-cash acquisition-related costs 566 69
Non-cash other 75 (163)
Changes in operating assets and liabilities:    
Inventory 865 1,415
Prepaid expenses and other current assets (4,984) (7,677)
Other long-term assets 5 (30)
Accounts payable 3,955 4,266
Accrued liabilities 1,673 (3,148)
Deferred revenue 1,394 (2,043)
Operating lease liabilities (463) (384)
Earn-out payable 0 (6,848)
Net cash provided by (used in) operating activities 9,483 (19,403)
Investing activities    
Purchases of investments (40,687) (84,881)
Maturities of investments 39,084 82,340
Proceeds from sales of investments 0 22,291
Investment in website and mobile application development and internal-use software (1,875) (1,197)
Purchases of property, equipment, and intangible assets (635) (100)
Net cash (used in) provided by investing activities (4,113) 18,453
Financing activities    
Proceeds from exercise of vested stock options 245 891
Payments for taxes related to net share settlement of equity awards (3,657) (404)
Payments for earn-out consideration for acquisitions 0 (23,014)
Net cash used in financing activities (3,412) (22,527)
Foreign currency effect on cash and cash equivalents 15 (23)
Increase (decrease) in cash, cash equivalents, and restricted cash 1,973 (23,500)
Cash, cash equivalents, and restricted cash at beginning of period 47,628 72,640
Cash, cash equivalents, and restricted cash at end of period 49,601 49,140
Reconciliation of cash, cash equivalents, and restricted cash    
Cash and cash equivalents 48,745 48,284
Restricted cash 856 856
Total cash, cash equivalents, and restricted cash 49,601 49,140
Supplemental disclosures of cash flow information    
Cash paid for taxes 286 36
Non-cash investing and financing activities    
Purchase of property and equipment included in accounts payable 1,290 0
Vesting of early exercised stock options $ 0 $ 38
v3.23.1
Organization
3 Months Ended
Mar. 31, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Organization Organization
Hims & Hers Health, Inc. (the “Company” or “Hims & Hers”), incorporated in Delaware, is a consumer-first platform transforming the way customers fulfill their health and wellness needs. The Company’s mission is to help the world feel great through the power of better health. The Hims & Hers platform includes access to a highly-qualified and technologically-capable provider network, a clinically-focused electronic medical records system, digital prescriptions, and cloud-enabled pharmacy fulfillment. The Company’s digital platform enables access to treatments for a broad range of conditions, including those related to sexual health, hair loss, dermatology, mental health, and primary care. Hims & Hers connects patients to licensed healthcare professionals who can prescribe medications when appropriate. Prescriptions are fulfilled online through licensed pharmacies on a subscription basis, making accessing treatments simple, affordable, and straightforward. Through the Hims & Hers mobile applications, consumers can access a range of educational programs, wellness content, community support, and other services that promote lifelong health and wellness.

In addition, the Company offers access to a range of health and wellness products designed to meet individual needs, which can include curated prescription and non-prescription products. The Company’s products and services are available for purchase directly by customers on the Company’s websites and mobile applications. Additionally, Hims & Hers non-prescription products can be found in tens of thousands of top retail locations in the United States.
v3.23.1
Summary of Significant Accounting Policies
3 Months Ended
Mar. 31, 2023
Accounting Policies [Abstract]  
Summary of Significant Accounting Policies Summary of Significant Accounting Policies
Basis of Presentation and Principles of Consolidation

The accompanying unaudited condensed consolidated financial statements have been prepared pursuant to accounting principles generally accepted in the United States of America (“U.S. GAAP”).

The condensed consolidated financial statements as of March 31, 2023 are unaudited. The condensed consolidated balance sheet as of December 31, 2022 included herein was derived from the audited consolidated financial statements as of that date. Certain information and note disclosures normally included in financial statements prepared in accordance with U.S. GAAP have been condensed or omitted. As such, the information included herein should be read in conjunction with the consolidated financial statements and accompanying notes as of and for the year ended December 31, 2022 (the “audited consolidated financial statements”).

The unaudited condensed consolidated financial statements have been prepared on the same basis as the audited consolidated financial statements and reflect, in management’s opinion, all adjustments of a normal, recurring nature that are necessary for the fair statement of the Company’s balance sheet, results of operations, and cash flows for the periods presented, but are not necessarily indicative of the results expected for the full fiscal year or any other period.

The unaudited condensed consolidated financial statements include the accounts of the Company, its wholly-owned subsidiaries, and variable interest entities in which it is the primary beneficiary. All intercompany transactions and balances have been eliminated in these condensed consolidated financial statements.

There have been no changes to the Company’s significant accounting policies described in the audited consolidated financial statements for the year ended December 31, 2022 that have had a material impact on these condensed consolidated financial statements and related notes.
Reclassifications

Beginning with the quarter ended September 30, 2022, the Company voluntarily reclassified certain operating expenses within the condensed consolidated statements of operations and comprehensive loss. Prior period amounts have been reclassified to conform to this presentation. These changes have no impact on the Company’s previously reported financial position or results of operations.

These classification changes are related to breaking out the Company’s previous selling, general, and administrative caption into three new captions entitled: (i) operations and support, (ii) technology and development, and (iii) general and administrative. The operations and support caption includes costs related to the Company’s supply chain, fulfillment, and customer support functions. The technology and development caption includes costs related to the operation and enhancement of the Company’s digital platform and product development. The general and administrative caption includes costs relating to the Company’s corporate functions, including personnel costs, professional services, insurance, depreciation and amortization relating to corporate operating activities, and other general corporate costs.

Use of Estimates

The preparation of condensed consolidated financial statements in conformity with U.S. GAAP requires management to make estimates, judgements, and assumptions that affect the amounts reported in the financial statements and accompanying notes. The more significant estimates, judgements, and assumptions by management include, among others, valuation of inventory, valuation and recognition of stock-based compensation expense, valuation of contingent consideration in business combinations, purchase price allocation for business combinations, estimates used in the capitalization of website and mobile application development and internal-use software costs, and judgements relating to impairment triggering events for long-lived assets. Management believes that the estimates, judgments, and assumptions upon which it relies are reasonable based upon information available to it at the time that these estimates, judgments, and assumptions were made. Actual results experienced by the Company may differ from management’s estimates. To the extent that there are material differences between these estimates and actual results, the Company’s condensed consolidated financial statements will be affected.

Business Combinations

The Company accounts for its business combinations using the acquisition method of accounting. The purchase price is attributed to the fair value of the assets acquired and liabilities assumed. Transaction costs directly attributable to the acquisition are expensed as incurred. Identifiable assets and liabilities acquired or assumed are measured separately at their fair values as of the acquisition date. The excess of the purchase price of acquisition over the fair value of the identifiable net assets of the acquiree is recorded as goodwill. The results of businesses acquired in a business combination are included in the Company’s consolidated financial statements from the date of acquisition.

When the Company issues stock-based or cash awards to an acquired company’s shareholders, the Company evaluates whether the awards are consideration or compensation for post-acquisition services. The evaluation includes, among other things, whether the vesting of the awards is contingent on the continued employment of the acquired company’s stockholders beyond the acquisition date. If continued employment is required for vesting, the awards are treated as compensation for post-acquisition services and recognized as expense over the requisite service period.

Determining the fair value of assets acquired and liabilities assumed requires management to use significant judgment and estimates, including the selection of valuation methodologies, estimates of future revenue and cash flows, discount rates, and selection of comparable companies. The estimates and assumptions used to determine the fair values and useful lives of identified intangible assets could change due to numerous factors, including market conditions, technological developments, economic conditions, and competition. In connection with determination of fair values, the Company may engage a third-party valuation specialist to assist with the valuation of intangible and certain tangible assets acquired and certain assumed obligations.

Any acquired assets from a business combination including intangible assets subject to amortization are continuously monitored and reviewed for potential impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. In such cases, recoverability of assets to be held and used is assessed by comparing the carrying amount of assets with their future underlying net undiscounted cash flows without interest charges. If such assets are considered
to be impaired, an impairment is recognized as the amount by which the carrying amount of the assets exceeds the estimated fair values of the assets.

Goodwill

Goodwill represents the excess of the purchase price over the fair value of the net tangible and intangible assets acquired in a business combination. Goodwill is not amortized but is tested for impairment annually in the fourth quarter or more frequently if events or changes in circumstances indicate that the asset may be impaired. The Company operates as one reporting unit. When testing goodwill for impairment, the Company may first perform an optional qualitative assessment. If the Company determines it is not more likely than not the reporting unit’s fair value is less than its carrying value, then no further analysis is necessary. If the Company determines that it is more likely than not that the fair value of its reporting unit is less than its carrying amount, then the quantitative impairment test will be performed. Under the quantitative impairment test, if the carrying amount of the Company’s reporting unit exceeds its fair value, the Company will recognize an impairment loss in an amount equal to that excess but limited to the total amount of goodwill. No goodwill impairment was recorded for the three months ended March 31, 2023 and 2022.

Impairment of Long-Lived Assets

Long-lived assets include property and equipment, website and mobile application development and internal-use software, and intangible assets subject to amortization. Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. In such cases, recoverability of assets to be held and used is assessed by comparing the carrying amount of assets with their future underlying net undiscounted cash flows without interest charges. If such assets are considered to be impaired, an impairment is recognized as the amount by which the carrying amount of the assets exceeds the estimated fair values of the assets. As of December 31, 2022, the Company determined that no events or changes in circumstances existed that would indicate any impairment of its long-lived assets. The Company recognized $0.4 million of impairment charges on long-lived assets during the three months ended March 31, 2023 in general and administrative expenses on the condensed consolidated statements of operations and comprehensive loss. No impairment of long-lived assets was recorded for the three months ended March 31, 2022.

Revenue Recognition

The Company recognizes revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which it expects to be entitled in exchange for those goods or services.

The Company’s consolidated revenue primarily comprises online sales of health and wellness products and services through the Company’s websites and mobile applications, including prescription and non-prescription products. In contracts that contain prescription products issued as the result of a consultation, revenue also includes medical consultation services provided by Affiliated Medical Groups (defined below). Additionally, the Company offers a range of health and wellness products through wholesale partners.
 
Revenue consists of the following (in thousands):

Three Months Ended March 31,
20232022
Online Revenue$184,175 $94,102 
Wholesale Revenue6,595 7,212 
Total revenue$190,770 $101,314 

For Online Revenue, the Company defines its customer as an individual who purchases products or services through its websites or mobile applications. For Wholesale Revenue, the Company defines its customer as a wholesale partner, with the exception of consignment arrangements, where its customer is defined as an individual who purchases products through certain third-party platforms. The transaction price in the Company’s contracts with customers is the total amount of consideration to which the Company expects to be entitled in exchange for transferring products or services to the customer.
The Company’s contracts that contain prescription products issued as the result of a consultation include two performance obligations: access to (i) products and (ii) consultation services. The Company’s contracts for prescription refills and contracts that do not contain prescription products have a single performance obligation. Revenue is recognized at the time the related performance obligation is satisfied by transferring the promised product to the customer and, in contracts that contain services, by the provision of consultation services to the customer. The Company satisfies its performance obligation for products at a point in time, which is upon delivery of the products to a third-party carrier. The Company satisfies its performance obligation for services over the period of the consultation service, which is typically within one day. The customer obtains control of the products and services upon the Company’s completion of its performance obligations.

For contracts with multiple performance obligations, the transaction price is allocated to each performance obligation on a relative stand-alone selling price basis. The stand-alone selling price is based on the prices at which the Company separately sells the products and services, as well as market and cost plus estimates. For each of the three months ended March 31, 2023 and 2022, service revenue represented less than 10% of consolidated revenues.

To fulfill its promise to customers for contracts that include professional medical consultations, the Company maintains relationships with various “Affiliated Medical Groups,” which are professional corporations or other professional entities owned by licensed physicians and that engage licensed healthcare professionals (physicians, physician assistants, nurse practitioners, and mental health providers; collectively referred to as “Providers” or individually, a “Provider”) to provide consultation services. Refer to Note 9 – Variable Interest Entities. The Company accounts for service revenue as a principal in the arrangement with its customers. This conclusion is reached because (i) the Company determines which Affiliated Medical Group and Provider provides the consultation to the customer; (ii) the Company is primarily responsible for the satisfactory fulfillment and acceptability of the services; (iii) the Company incurs costs for consultation services even for visits that do not result in a prescription and the sale of products; and (iv) the Company, in its sole discretion, sets all listed prices charged on its websites and mobile applications for products and services.

Additionally, to fulfill its promise to customers for contracts that include sale of prescription products, the Company maintains relationships with (i) certain third-party pharmacies (“Partner Pharmacies” or individually, a “Partner Pharmacy”) and (ii) XeCare, LLC (“XeCare”) and Apostrophe Pharmacy LLC (“Apostrophe Pharmacy”, and together with XeCare, the “Affiliated Pharmacies”), which are licensed mail order pharmacies providing prescription fulfillment solely to the Company’s customers. The Partner Pharmacies and the Affiliated Pharmacies fill prescription orders for customers who have received a prescription from a prescribing Provider through the Company’s websites and mobile applications. The Company accounts for prescription product revenue as a principal in the arrangement with its customers. This conclusion is reached because (i) the Company has sole discretion in determining which Partner Pharmacy or Affiliated Pharmacy fills a customer’s prescription; (ii) Partner Pharmacies and Affiliated Pharmacies fill the prescription based on fulfillment instructions provided by the Company, including using the Company’s branded packaging for generic products; (iii) the Company is primarily responsible to the customer for the satisfactory fulfillment and acceptability of the order; (iv) the Company is responsible for refunds of the prescription medication after transfer of control to the customer; and (v) the Company, in its sole discretion, sets all listed prices charged on its websites and mobile applications for products and services.

The Company estimates refunds using the expected value method primarily based on historical refunds granted to customers. The Company updates its estimate at the end of each reporting period and recognizes the estimated amount as contra-revenue with a corresponding refund liability. Sales, value-added, and other taxes are excluded from the transaction price and, therefore, from revenue.

The Company accounts for shipping activities, consisting of direct costs to ship products performed after the control of a product has been transferred to the customer, in cost of revenue.

For online sales, payment for prescription medication and non-prescription products is typically collected from the customer a few days in advance of product shipment. Contract liabilities are recorded when payments have been received from the customer for undelivered products or services and are recognized as revenue when the performance obligations are later satisfied. Contract liabilities consisting of balances related to customer prepayments are recognized as current deferred revenue on the condensed consolidated balance sheets since the associated revenue will be primarily recognized within the following month. For wholesale arrangements, payments are collected in accordance with contract terms.
v3.23.1
Investments
3 Months Ended
Mar. 31, 2023
Investments, Debt and Equity Securities [Abstract]  
Investments Investments
Short-term investments as of March 31, 2023, consist of the following (in thousands):
 
Adjusted
Cost
Unrealized
Gains
Unrealized
Losses
Fair
Value
Corporate bonds$90,254 $$(18)$90,237 
Government and government agency45,378 48 (15)45,411 
Total short-term investments$135,632 $49 $(33)$135,648 
 
Short-term investments as of December 31, 2022, consist of the following (in thousands):

Adjusted
Cost
Unrealized
Gains
Unrealized
Losses
Fair
Value
Corporate bonds$99,672 $— $(106)$99,566 
Government and government agency33,317 17 (47)33,287 
Total short-term investments$132,989 $17 $(153)$132,853 
v3.23.1
Inventory
3 Months Ended
Mar. 31, 2023
Inventory Disclosure [Abstract]  
Inventory Inventory
Inventory consists of the following (in thousands):

March 31, 2023December 31, 2022
Finished goods$15,846 $16,477 
Raw materials4,851 5,085 
Total inventory$20,697 $21,562 
v3.23.1
Prepaid Expenses and Other Current Assets
3 Months Ended
Mar. 31, 2023
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]  
Prepaid Expenses and Other Current Assets Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets consist of the following (in thousands):
 
March 31, 2023December 31, 2022
Wholesale trade receivables$4,475 $3,231 
Prepaid expenses14,026 10,392 
Other current assets1,934 1,785 
Total prepaid expenses and other current assets$20,435 $15,408 
v3.23.1
Intangible Assets
3 Months Ended
Mar. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible Assets Intangible Assets
Intangible assets as of March 31, 2023 consist of the following (in thousands):

Gross
Amount
Accumulated Amortization and ImpairmentNet
Carrying
Value
Weighted
Average
Remaining
Useful Life
(Years)
Trade name$24,170 $(5,098)$19,072 8.2
Other4,664 (2,827)1,837 5.0
Intangible assets, net$28,834 $(7,925)$20,909 7.9
Intangible assets as of December 31, 2022 consist of the following (in thousands):

Gross
Amount
Accumulated Amortization and ImpairmentNet
Carrying
Value
Weighted
Average
Remaining
Useful Life
(Years)
Trade name$24,170 $(4,504)$19,666 8.4
Other4,581 (2,406)2,175 4.7
Intangible assets, net$28,751 $(6,910)$21,841 8.0

Amortization expense for intangible assets was $1.0 million for each of the three months ended March 31, 2023 and 2022.

Amortization that will be charged to expense over the remaining life of the intangible assets subsequent to March 31, 2023 is as follows (in thousands):

The remainder of 2023$2,446
20242,726
20252,577
20262,459
20272,356
2028 and thereafter8,345
$20,909
v3.23.1
Accrued Liabilities
3 Months Ended
Mar. 31, 2023
Accrued Liabilities and Other Liabilities [Abstract]  
Accrued Liabilities Accrued Liabilities
Accrued liabilities consist of the following (in thousands):

March 31, 2023December 31, 2022
Marketing$6,611 $4,990 
Payroll3,631 4,999 
Tax1,091 963 
Professional services921 643 
Product and shipping238 263 
Other accruals1,629 590 
Total accrued liabilities $14,121 $12,448 
v3.23.1
Operating Leases
3 Months Ended
Mar. 31, 2023
Leases [Abstract]  
Operating Leases Operating Leases
In January 2020, the Company entered into a 63-month non-cancelable lease for 302,880 square feet of warehouse space in New Albany, Ohio. The lease commenced on June 1, 2020. Total minimum lease payments are $7.9 million, net of rent abatement for an initial three-month period and with an annual escalation of 2.5%. The Company has the option to extend the lease term for a period of five years. The Company utilizes the reasonably certain threshold criteria in determining which options it will exercise.

In January 2022, the Company entered into a 62-month non-cancelable lease for 24,465 square feet of warehouse, distribution, and pharmacy space in Gilbert, Arizona. The lease commenced on September 1, 2022. Total minimum lease payments are $1.5 million, net of rent abatement for an initial two-month period and with annual escalation of 3.0%. The Company has the option to extend the lease term for a period of five years.

For the three months ended March 31, 2023 and 2022, the Company recorded operating lease costs of $0.6 million and $0.4 million, respectively, including variable operating lease costs of $0.1 million in each period.
For the three months ended March 31, 2023 and 2022, operating cash flows used for operating leases were $0.5 million and $0.4 million, respectively. As of March 31, 2023, the weighted average remaining lease term and weighted average discount rate was 2.9 years and 4.8%, respectively.

Future minimum lease payments under the Company's non-cancelable operating leases with an initial lease term in excess of one year subsequent to March 31, 2023 are as follows (in thousands):

The remainder of 2023$1,412 
20241,924 
20251,408 
2026303 
2027259 
Gross lease payments5,306 
Less: imputed interest(402)
Present value of net future minimum lease payments$4,904 

As of March 31, 2023, the present value of net future minimum lease payments of $4.9 million is recorded as operating lease liabilities: (i) $1.7 million within current liabilities; and (ii) $3.2 million within long-term liabilities on the condensed consolidated balance sheet.
v3.23.1
Variable Interest Entities
3 Months Ended
Mar. 31, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Variable Interest Entities Variable Interest Entities
The variable interest entities (“VIEs”) are: (i) the Affiliated Medical Groups; and (ii) the Affiliated Pharmacies. The Company determined that it is the primary beneficiary of these entities for accounting purposes because it has the ability to direct the activities that most significantly affect the entities’ economic performance and has the obligation to absorb the losses. Under the VIE model, the Company presents the results of operations, cash flows, and the financial position of the VIEs as part of the consolidated financial statements of the Company as if the consolidated group were a single economic entity. The assets of the VIEs can only be used to settle the obligations of the VIEs. There is no noncontrolling interest upon consolidation of the entities. The results of operations and cash flows of the VIEs are also included in the Company’s condensed consolidated financial statements.

As of March 31, 2023 and December 31, 2022, the Company’s condensed consolidated balance sheets included current assets of $12.0 million and $7.5 million, respectively, and total assets of $12.2 million and $7.7 million, respectively, for the VIEs. As of March 31, 2023 and December 31, 2022, current and total liabilities were $5.2 million and $3.7 million, respectively. All amounts are after elimination of intercompany transactions, balances, and non-cash impact of operating leases.

For the three months ended March 31, 2023 and 2022, the VIEs charged $22.5 million and $12.2 million, respectively, for services rendered. For the three months ended March 31, 2023 and 2022, operations of the VIEs generated net income of $2.7 million and $1.2 million, respectively, inclusive of administrative expenses.
v3.23.1
Fair Value Measurements
3 Months Ended
Mar. 31, 2023
Fair Value Disclosures [Abstract]  
Fair Value Measurements Fair Value Measurements
The Company’s fair value hierarchy for its financial assets and liabilities that are measured at fair value on a recurring basis as of March 31, 2023, is as follows (in thousands):
 
Level 1Level 2Level 3Total
Assets
Cash and cash equivalents:
Money market funds$25,426 $— $— $25,426 
Government bonds— 306 — 306 
Short-term investments:
Corporate bonds— 90,237 — 90,237 
Government and government agency— 45,411 — 45,411 
Restricted cash:
Money market funds856 — — 856 
Total assets$26,282 $135,954 $— $162,236 
Liabilities
Earn-out liability$— $— $3,977 $3,977 
Total liabilities$— $— $3,977 $3,977 

The Company’s fair value hierarchy for its financial assets and liabilities that are measured at fair value on a recurring basis as of December 31, 2022, is as follows (in thousands):
 
Level 1Level 2Level 3Total
Assets
Cash and cash equivalents:
Money market funds$24,606 $— $— $24,606 
Government bonds— 11,315 — 11,315 
Short-term investments:
Corporate bonds— 99,566 — 99,566 
Government and government agency— 33,287 — 33,287 
Restricted cash:
Money market funds856 — — 856 
Total assets$25,462 $144,168 $— $169,630 
Liabilities
Earn-out liability$— $— $2,975 $2,975 
Total liabilities$— $— $2,975 $2,975 

The fair values of cash, accounts receivable, accounts payable, and accrued liabilities approximated their carrying values as of March 31, 2023 and December 31, 2022, due to their short-term nature. All other financial instruments, except for the earn-out liability, are valued either based on recent trades of securities in active markets or based on quoted market prices of similar instruments and other significant inputs derived from or corroborated by observable market data. During the three months ended March 31, 2023 and 2022, the Company had no transfers between levels of the fair value hierarchy of its assets or liabilities measured at fair value.

As of March 31, 2023 and December 31, 2022, the earn-out liability, which is solely related to the acquisition of Honest Health Limited, which is now Hims & Hers UK Limited (“HHL”), is classified as a Level 3 fair value measurement containing significant unobservable inputs including estimates of achieving certain revenue targets. At inception, the fair value of the earn-out liability associated with the HHL acquisition was determined based on revenue projections and probability of achievement
of revenue targets as evaluated using a Monte Carlo simulation. The following assumptions were used to determine the fair value at inception:

HHL
Revenue risk-adjusted discount rate9.1 %
Revenue volatility50.0 %
Counterparty discount rate5.0 %

The fair value of the earn-out liability is remeasured at each reporting period. This change in fair value is related to contingent consideration and compensation costs (see Note 12 – Stockholders’ Equity) and is recognized in other income and general and administrative expenses, respectively, on the condensed consolidated statements of operations and comprehensive loss. The change in the fair value of earn-out liability is as follows (in thousands):

Balance at December 31, 2022$2,975 
Change in fair value due to revaluation and service-based vesting1,002 
Balance at March 31, 2023$3,977 
v3.23.1
Commitments and Contingencies
3 Months Ended
Mar. 31, 2023
Commitments and Contingencies Disclosure [Abstract]  
Commitments and Contingencies Commitments and Contingencies
Purchase Obligations

The Company has contractual obligations to make future purchases, primarily related to cloud-based software contracts used in operations. As of March 31, 2023, purchase obligations were $6.0 million, with $2.3 million payable in 2023, $2.8 million payable in 2024, and $0.9 million payable in 2025.

Legal Proceedings
From time to time, the Company is a party to litigation, various claims, and other legal and administrative proceedings arising in the ordinary course of business. Some of these claims, lawsuits, and other proceedings may involve highly complex issues that are subject to substantial uncertainties, and could result in damages, fines, penalties, non-monetary sanctions, or relief. Management is not currently aware of any matters that are reasonably likely to have a material adverse impact on the Company’s business, financial position, results of operations, or cash flows.
v3.23.1
Stockholders’ Equity
3 Months Ended
Mar. 31, 2023
Share-Based Payment Arrangement [Abstract]  
Stockholders’ Equity Stockholders’ Equity
Common Stock

The Company has two classes of common stock, Class A and Class V common stock. The rights are identical, including liquidation and dividend rights, except Class V common stock has additional voting rights.

RSU Releases

During the three months ended March 31, 2023, the Company released 1,156,901 gross shares of Class A common stock upon vesting of restricted stock units (“RSUs”). In connection with the releases, 405,415 shares of Class A common stock were withheld for the payment of employee taxes. During the three months ended March 31, 2022, the Company released 413,035 gross shares of Class A common stock upon vesting of RSUs. In connection with the releases, 92,739 shares of Class A common stock were withheld for the payment of employee taxes.

2017 Stock Plan and 2020 Equity Incentive Plan

In July 2017, Hims, Inc. (“Hims”) adopted the 2017 Stock Plan (the “2017 Plan”). Under the 2017 Plan, the board of directors of Hims granted awards, including incentive stock options, non-statutory stock options, stock appreciation rights, restricted stock awards, RSU awards, and other stock awards to employees, directors, and consultants of Hims.
In January 2021, the Board of Directors adopted the 2020 Equity Incentive Plan (the “2020 Plan”) and reserved 21,000,000 authorized shares of Class A common stock the Company could issue. In addition, up to 19,000,000 shares of Hims Class A common stock subject to awards granted under the 2017 Plan that were forfeited, expired, or lapsed unexercised or unsettled could be added to the 2020 Plan reserve. Beginning on January 1, 2022 and ending on January 1, 2031, the number of authorized shares of common stock under the 2020 Plan will automatically increase each fiscal year by 5% of the total number of Class A and Class V common stock issued and outstanding on the last day of the preceding fiscal year unless the Board of Directors approves a lesser number. As of the effective date of the 2020 Plan, no further stock awards have been or will be granted under the 2017 Plan. As of December 31, 2022, there were 33,101,677 and 10,963,031 shares of Class A common stock reserved and available for issuance, respectively, under the 2020 Plan. For the three months ended March 31, 2023, 17,314 shares of Class A common stock subject to awards granted under the 2017 Plan that were forfeited after the adoption of the 2020 Plan were added to the 2020 Plan reserve. Additionally, on January 1, 2023, 10,421,465 shares of Class A common stock were automatically added to the 2020 Plan reserve. Therefore, as of March 31, 2023, there were 43,540,456 shares of Class A common stock reserved and 12,476,603 shares of Class A common stock available for grant under the 2020 Stock Plan. There were no more shares available for grant under the 2017 Plan since the 2017 Plan was replaced by the 2020 Plan.

2020 Employee Stock Purchase Plan

In January 2021, the Board of Directors adopted the Company’s Employee Stock Purchase Plan (“ESPP”). The total shares of Class A common stock initially reserved under the ESPP is limited to 4,000,000 shares of Class A common stock. Beginning on January 1, 2022 and ending on January 1, 2041 (unless extended by the Board of Directors and approved by the Company’s shareholders), the number of authorized shares of common stock under the ESPP will automatically increase each fiscal year by the lesser of (i) 1% of the total number of Class A and Class V common stock issued and outstanding on the last day of the preceding fiscal year, (ii) 12,000,000 shares of Class A common stock, or (iii) a number of shares of Class A common stock determined by the Board of Directors. As of December 31, 2022, there were 6,047,919 and 5,654,391 shares of Class A common stock reserved and available for issuance, respectively, under the ESPP. There were no shares added to the ESPP reserve on January 1, 2023. Therefore, as of March 31, 2023, there were 6,047,919 shares of Class A common stock reserved for issuance under the ESPP. No shares were issued under the ESPP during the three months ended March 31, 2023. As of March 31, 2023, there were 5,654,391 shares of Class A common stock available for issuance under the ESPP.

Under the ESPP, eligible employees may purchase the Company’s Class A common stock during pre-specified offering periods at a discount established by the Company’s compensation committee. The purchase price is 85% of the lower of the fair market value of the Company’s Class A common stock on the first trading day of the offering period or the fair market value on the purchase date. Under the ESPP, the Company may specify offering periods with durations of not more than 27 months, and may specify shorter purchase periods within each offering period.

Employees participating in the ESPP commence payroll withholdings that accumulate through the end of the respective offering period. As of March 31, 2023, $0.9 million has been withheld via employee payroll deductions for employees who have opted to participate in the purchase period ending May 2023.

Stock Options

Options for new employees generally vest over four years, with 25% vesting one year after the vesting commencement date and then 1/48th of the total grant vesting monthly thereafter. Options granted to current employees generally vest 1/48th of the total grant monthly over four years. Options granted are exercisable within a period not exceeding ten years from the grant date.

On June 17, 2020, the board of directors of Hims granted 3,246,139 and 1,623,070 stock options to the Chief Executive Officer (“CEO”) with an exercise price of $2.43 to vest upon either (i) an acquisition of the Company with per share consideration equal to at least $22.99 and $38.31, respectively, or (ii) a per share price on a public stock exchange that is at least equal to $22.99 and $38.31, respectively. The CEO is required to be employed at the time the per share consideration/price is achieved in order to receive the awards, but the awards are not subject to any other service condition. The Company recognizes expense related to these awards based on the fair value and derived service period as measured using a Monte Carlo simulation model, and the expense is accelerated if the requirements outlined in (i) and (ii) above are achieved. The grant date fair value was $16.6 million for these awards. The $22.99 per share price threshold related to awards for the 3,246,139 stock options was achieved in February 2021. As of March 31, 2023, 37,882 of these stock options have been exercised at a weighted average exercise price of $2.43. As of March 31, 2023, there was $1.5 million of remaining compensation expense to be recognized for the remaining 1,623,070 stock options over a period of 1.04 years.
On February 24, 2022, the Board of Directors granted 2,085,640 stock options to the CEO with an exercise price of $5.01 that vest in four equal tranches. On each anniversary date after February 24, 2022, 25% of the shares subject to the options will vest provided that (i) the CEO is employed on the anniversary date and (ii) the closing price of the Company’s Class A common stock is more than $10 per share in 20 of the 30 trading days prior to the anniversary date. The award is not subject to any other service condition. Vesting is cumulative in subsequent years if the market condition was not previously met. The Company recognizes expense related to this award for each tranche individually based on the fair value and requisite service period, which is the greater of the derived service period and the explicit service period. The fair value and the derived service term of the market condition were both measured using a Monte Carlo simulation model. The total grant date fair value was $3.8 million for this award. As of March 31, 2023, no shares have vested and there was $2.2 million of remaining compensation expense to be recognized over a period of 2.90 years.
 
The grant date fair value of the Company’s stock options granted (excluding the stock options granted to the CEO outlined above) was estimated using the following weighted average assumptions for the three months ended March 31, 2023:
 
Expected term (in years)6.02
Expected volatility49.9 %
Risk-free interest rate4.2 %
Expected dividend yield— %

Option activity (excluding the stock options granted to the CEO outlined above) is as follows (in thousands, except for weighted average exercise price and weighted average contractual term in years):
 
SharesWeighted
Average
Exercise
Price
Weighted
Average
Contractual
Period
(in Years)
Aggregate
Intrinsic
Value
Outstanding at December 31, 202214,450 $4.68 7.98$35,771 
Granted603 11.53 
Exercised(95)1.76 
Forfeited and expired(38)11.33 
Outstanding at March 31, 202314,920 4.97 7.8478,114 
Exercisable as of March 31, 20238,995 3.97 7.0855,224 

The weighted average grant date fair value of options granted for the three months ended March 31, 2023 was $6.09 per share, and the intrinsic value of vested options exercised was $0.8 million.

As of March 31, 2023, there was $23.8 million of unrecognized stock-based compensation expense related to unvested stock options (excluding the stock options granted to the CEO outlined above) which is expected to be recognized over a weighted average period of 2.66 years.
The options outstanding and exercisable as of March 31, 2023 (excluding the stock options granted to the CEO outlined above) have been aggregated into ranges for additional disclosure as follows (in thousands, except weighted average remaining contractual life and exercise price):
 
 Options OutstandingOptions Exercisable
Exercise PriceSharesWeighted Average Remaining Contractual Life 
(in Years)
SharesWeighted Average Remaining Contractual Life 
(in Years)
$ 0.06 – 0.40
1,807 4.971,807 4.97
1.55 – 1.75
895 6.24895 6.24
2.43 – 3.11
3,035 7.252,951 7.20
5.01 – 6.82
6,188 8.971,582 8.92
8.13 – 11.53
2,153 8.431,321 7.76
12.21 – 15.17
842 7.99439 7.91
14,920 8,995 

RSUs

RSUs for new employees generally vest over four years, with 25% vesting one year after the vesting commencement date on the first Company Quarterly Vesting Date (defined below) and the remaining grant vesting quarterly thereafter on the specified vesting dates of March 15, June 15, September 15, and December 15 (each, a “Company Quarterly Vesting Date” or collectively, “Company Quarterly Vesting Dates”). Additional RSUs granted to current employees generally vest quarterly on Company Quarterly Vesting Dates over four years.

RSU activity (excluding the 2023 performance RSUs outlined below) is as follows (in thousands, except for weighted average grant date fair value):

SharesWeighted Average Grant Date Fair Value
Unvested at December 31, 202211,601 $6.40 
Granted6,800 10.45 
Vested(1,157)6.41 
Forfeited and expired(281)6.91 
Unvested at March 31, 202316,963 $7.95 

Included in the above activity are 476,308 earn-out RSUs and 9,478 Parent Warrant RSUs issued to the CEO in January 2021 that vest in accordance with the same market conditions as the CEO stock options, of which 317,539 earn-out RSUs and 6,319 Parent Warrant RSUs have vested as of March 31, 2023. In addition, the Company granted 45,297 RSUs in 2020 and 4,431 earn-out RSUs and 88 Parent Warrant RSUs in January 2021 to a non-executive officer that vest upon meeting certain revenue targets from the sale of specific products, of which 15,099 RSUs, 1,477 earn-out RSUs, and 30 Parent Warrant RSUs have vested as of March 31, 2023. These grants are also included in the above activity.

As of March 31, 2023, there was $120.5 million of unrecognized stock-based compensation expense related to unvested RSUs (excluding the 2023 performance RSUs outlined below) which is expected to be recognized over a weighted average period of 3.43 years.

2023 Performance RSUs

On March 1, 2023, the Board of Directors granted awards of 1,115,709 target shares of performance RSUs (“PRSUs”) to certain executive officers. The PRSUs vest at the end of a three-year period, with the number of shares earned ranging from 0%
to 200% of the target, provided that (i) the recipient remains employed at the end of the period and (ii) the Company achieves certain performance metrics related to the 2025 fiscal year.

The total grant date fair value of the awards was $12.9 million, which is based on the probable achievement of 100% of the target. The Company will continue to evaluate the likelihood of achieving the performance metrics on a quarterly basis. As of March 31, 2023, there was unrecognized stock-based compensation expense related to unvested PRSUs of $12.5 million, which is expected to be recognized over a weighted average period of 2.96 years.

Warrants

As of March 31, 2023, there were 462,335 Class A common stock warrants outstanding and exercisable issued to nonemployees in connection with vendor service arrangements, with a weighted average exercise price of $1.75, a weighted average contractual term of 7.01 years, and an aggregate intrinsic value of $3.8 million. Upon the exercise of outstanding warrants, vendors also have the right to receive 45,225 additional shares. As of March 31, 2023, all stock-based compensation expense related to vendor warrants and associated earn-out shares has been recognized.

As of March 31, 2023, there were 98,723 Class A common stock warrants outstanding and exercisable issued in connection with a debt arrangement, with a weighted average exercise price of $6.96, a weighted average contractual term of 6.71 years, and $0.3 million aggregate intrinsic value. These debt warrants were settled in additional paid-in capital as a result of their conversion to equity-classified Class A common stock warrants.

Stock Subject to Vesting and Earn-out Share Liability

In June 2021, the Company granted 447,553 restricted shares of Class A common stock subject to vesting with an aggregate grant date fair value of $5.5 million in connection with the acquisition of HHL. As part of the acquisition of HHL, the Company also recognized an earn-out liability based on the achievement of certain revenue targets. A portion of the earn-out liability is expected to be settled in shares of Class A common stock. Vesting of the restricted shares and a portion of total earn-out payable to specific individuals are contingent on each recipient’s continued employment. Accordingly, the Company has recognized stock-based compensation expense related to these awards for the three months ended March 31, 2023 and 2022. The expense will be recognized over a four-year vesting period with 25% vesting one year after the acquisition date and the remaining vesting quarterly thereafter. As of March 31, 2023, there was unrecognized stock-based compensation expense of $3.2 million, which will be recognized over a weighted average period of 2.11 years.

In July 2021, the Company granted 2,332,557 restricted shares of Class A common stock subject to vesting with an aggregate grant date fair value of $24.2 million in connection with the acquisition of YoDerm, Inc. (“Apostrophe”). Vesting of the restricted shares is contingent on each recipient’s continued employment. Accordingly, the Company has recognized stock-based compensation expense related to these awards for the three months ended March 31, 2023 and 2022. The expense will be recognized over a three-year vesting period with 17% vesting 6 months after the acquisition date and the remaining vesting quarterly thereafter. As of March 31, 2023, there was unrecognized stock-based compensation expense of $10.1 million, which will be recognized over a weighted average period of 1.25 years.

Stock-Based Compensation Expense

The following table summarizes stock-based compensation expense for employees and nonemployees, by category, on the condensed consolidated statements of operations and comprehensive loss for the three months ended March 31, 2023 and 2022 (in thousands):
Three Months Ended March 31,
20232022
Marketing$996 $823 
Operations and support1,154 486 
Technology and development1,461 906 
General and administrative10,556 6,641 
Total stock-based compensation expense$14,167 $8,856 
The Company capitalized $0.3 million and $0.2 million of stock-based compensation as internal-use software for the three months ended March 31, 2023 and 2022, respectively.
v3.23.1
Related-Party Transactions
3 Months Ended
Mar. 31, 2023
Related Party Transactions [Abstract]  
Related-Party Transactions Related-Party Transactions
For the three months ended March 31, 2023 and 2022, the Company recorded $1.0 million and $0.9 million, respectively, for payments made to Terminal, Inc., a related party company that provides professional services to the Company, primarily to support engineering and operations functions. All services were provided at cost.

In addition, for the three months ended March 31, 2023 and 2022, the Company recorded $1.0 million and $0.2 million, respectively, for payments made to Vouched, a related-party company that provides identity verification services.
v3.23.1
Basic and Diluted Net Loss per Share
3 Months Ended
Mar. 31, 2023
Earnings Per Share [Abstract]  
Basic and Diluted Net Loss per Share Basic and Diluted Net Loss per Share
The Company uses the two-class method to calculate net loss per share. No dividends were declared or paid for the three months ended March 31, 2023 and 2022. Undistributed earnings for each period are allocated equally to participating securities based on the contractual participation rights of the security to share in the current earnings as if all current period earnings had been distributed. The Company’s basic net loss per share is computed by dividing the net loss attributable to common stockholders by the weighted average shares of common stock outstanding during periods with undistributed losses.
 
The following table sets forth the computation of the Company’s basic and diluted net loss per share attributable to common stockholders for the three months ended March 31 (in thousands, except share and per share amounts):
 
Three Months Ended March 31,
 20232022
 Class AClass VClass AClass V
Numerator:
Net loss attributable to common stockholders$(9,660)$(407)$(15,580)$(672)
Denominator:
Weighted average shares outstanding, basic and diluted198,762,675 8,377,623 194,318,347 8,377,623 
Basic and diluted net loss per share$(0.05)$(0.05)$(0.08)$(0.08)

Basic net loss per share is the same as diluted net loss per share attributable to common stockholders for the three months ended March 31, 2023 and 2022, because the inclusion of potential shares of common stock would have been anti-dilutive for the periods presented.

The following table discloses weighted-average securities that were not included in the computation of diluted net loss per share as their inclusion would have been anti-dilutive:

Three Months Ended March 31,
20232022
Stock options21,549,957 17,685,246 
RSUs13,334,746 5,366,963 
Common stock issued subject to vesting1,441,632 2,395,670 
Common stock issuable under the ESPP874,287 444,828 
Warrants to purchase Class A common stock561,058 561,058 
2023 PRSUs384,300— 
Common stock issued for early exercise of stock options— 103,521 
v3.23.1
Income Tax
3 Months Ended
Mar. 31, 2023
Income Tax Disclosure [Abstract]  
Income Tax Income TaxThe effective income tax rate was (4.0)% and (0.6)%, respectively, for the three months ended March 31, 2023 and 2022. The effective tax rate differs from the U.S. federal rate primarily due to the impacts of the valuation allowance placed on the Company’s deferred tax assets and state taxes.On August 16, 2022, the Inflation Reduction Act of 2022 (“IRA”) was signed into law. The new legislation imposes a 15% minimum tax on certain corporation’s book income and a 1% excise tax on certain stock buybacks. While we may be subject to the new excise tax on certain stock buybacks in the future, the enactment of the IRA did not result in any material adjustments to our financial statements for the three months ended March 31, 2023.
v3.23.1
Summary of Significant Accounting Policies (Policies)
3 Months Ended
Mar. 31, 2023
Accounting Policies [Abstract]  
Basis of Presentation
The accompanying unaudited condensed consolidated financial statements have been prepared pursuant to accounting principles generally accepted in the United States of America (“U.S. GAAP”).

The condensed consolidated financial statements as of March 31, 2023 are unaudited. The condensed consolidated balance sheet as of December 31, 2022 included herein was derived from the audited consolidated financial statements as of that date. Certain information and note disclosures normally included in financial statements prepared in accordance with U.S. GAAP have been condensed or omitted. As such, the information included herein should be read in conjunction with the consolidated financial statements and accompanying notes as of and for the year ended December 31, 2022 (the “audited consolidated financial statements”).

The unaudited condensed consolidated financial statements have been prepared on the same basis as the audited consolidated financial statements and reflect, in management’s opinion, all adjustments of a normal, recurring nature that are necessary for the fair statement of the Company’s balance sheet, results of operations, and cash flows for the periods presented, but are not necessarily indicative of the results expected for the full fiscal year or any other period.
Consolidation
The unaudited condensed consolidated financial statements include the accounts of the Company, its wholly-owned subsidiaries, and variable interest entities in which it is the primary beneficiary. All intercompany transactions and balances have been eliminated in these condensed consolidated financial statements.

There have been no changes to the Company’s significant accounting policies described in the audited consolidated financial statements for the year ended December 31, 2022 that have had a material impact on these condensed consolidated financial statements and related notes.
Reclassifications
Beginning with the quarter ended September 30, 2022, the Company voluntarily reclassified certain operating expenses within the condensed consolidated statements of operations and comprehensive loss. Prior period amounts have been reclassified to conform to this presentation. These changes have no impact on the Company’s previously reported financial position or results of operations.

These classification changes are related to breaking out the Company’s previous selling, general, and administrative caption into three new captions entitled: (i) operations and support, (ii) technology and development, and (iii) general and administrative. The operations and support caption includes costs related to the Company’s supply chain, fulfillment, and customer support functions. The technology and development caption includes costs related to the operation and enhancement of the Company’s digital platform and product development. The general and administrative caption includes costs relating to the Company’s corporate functions, including personnel costs, professional services, insurance, depreciation and amortization relating to corporate operating activities, and other general corporate costs.
Use of Estimates The preparation of condensed consolidated financial statements in conformity with U.S. GAAP requires management to make estimates, judgements, and assumptions that affect the amounts reported in the financial statements and accompanying notes. The more significant estimates, judgements, and assumptions by management include, among others, valuation of inventory, valuation and recognition of stock-based compensation expense, valuation of contingent consideration in business combinations, purchase price allocation for business combinations, estimates used in the capitalization of website and mobile application development and internal-use software costs, and judgements relating to impairment triggering events for long-lived assets. Management believes that the estimates, judgments, and assumptions upon which it relies are reasonable based upon information available to it at the time that these estimates, judgments, and assumptions were made. Actual results experienced by the Company may differ from management’s estimates. To the extent that there are material differences between these estimates and actual results, the Company’s condensed consolidated financial statements will be affected.
Business Combinations
The Company accounts for its business combinations using the acquisition method of accounting. The purchase price is attributed to the fair value of the assets acquired and liabilities assumed. Transaction costs directly attributable to the acquisition are expensed as incurred. Identifiable assets and liabilities acquired or assumed are measured separately at their fair values as of the acquisition date. The excess of the purchase price of acquisition over the fair value of the identifiable net assets of the acquiree is recorded as goodwill. The results of businesses acquired in a business combination are included in the Company’s consolidated financial statements from the date of acquisition.

When the Company issues stock-based or cash awards to an acquired company’s shareholders, the Company evaluates whether the awards are consideration or compensation for post-acquisition services. The evaluation includes, among other things, whether the vesting of the awards is contingent on the continued employment of the acquired company’s stockholders beyond the acquisition date. If continued employment is required for vesting, the awards are treated as compensation for post-acquisition services and recognized as expense over the requisite service period.

Determining the fair value of assets acquired and liabilities assumed requires management to use significant judgment and estimates, including the selection of valuation methodologies, estimates of future revenue and cash flows, discount rates, and selection of comparable companies. The estimates and assumptions used to determine the fair values and useful lives of identified intangible assets could change due to numerous factors, including market conditions, technological developments, economic conditions, and competition. In connection with determination of fair values, the Company may engage a third-party valuation specialist to assist with the valuation of intangible and certain tangible assets acquired and certain assumed obligations.

Any acquired assets from a business combination including intangible assets subject to amortization are continuously monitored and reviewed for potential impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. In such cases, recoverability of assets to be held and used is assessed by comparing the carrying amount of assets with their future underlying net undiscounted cash flows without interest charges. If such assets are considered
to be impaired, an impairment is recognized as the amount by which the carrying amount of the assets exceeds the estimated fair values of the assets.
Goodwill Goodwill represents the excess of the purchase price over the fair value of the net tangible and intangible assets acquired in a business combination. Goodwill is not amortized but is tested for impairment annually in the fourth quarter or more frequently if events or changes in circumstances indicate that the asset may be impaired. The Company operates as one reporting unit. When testing goodwill for impairment, the Company may first perform an optional qualitative assessment. If the Company determines it is not more likely than not the reporting unit’s fair value is less than its carrying value, then no further analysis is necessary. If the Company determines that it is more likely than not that the fair value of its reporting unit is less than its carrying amount, then the quantitative impairment test will be performed. Under the quantitative impairment test, if the carrying amount of the Company’s reporting unit exceeds its fair value, the Company will recognize an impairment loss in an amount equal to that excess but limited to the total amount of goodwill.
Impairment of Long-Lived Assets Long-lived assets include property and equipment, website and mobile application development and internal-use software, and intangible assets subject to amortization. Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. In such cases, recoverability of assets to be held and used is assessed by comparing the carrying amount of assets with their future underlying net undiscounted cash flows without interest charges. If such assets are considered to be impaired, an impairment is recognized as the amount by which the carrying amount of the assets exceeds the estimated fair values of the assets. As of December 31, 2022, the Company determined that no events or changes in circumstances existed that would indicate any impairment of its long-lived assets. The Company recognized $0.4 million of impairment charges on long-lived assets during the three months ended March 31, 2023 in general and administrative expenses on the condensed consolidated statements of operations and comprehensive loss. No impairment of long-lived assets was recorded for the three months ended March 31, 2022.
Revenue Recognition
The Company recognizes revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which it expects to be entitled in exchange for those goods or services.

The Company’s consolidated revenue primarily comprises online sales of health and wellness products and services through the Company’s websites and mobile applications, including prescription and non-prescription products. In contracts that contain prescription products issued as the result of a consultation, revenue also includes medical consultation services provided by Affiliated Medical Groups (defined below). Additionally, the Company offers a range of health and wellness products through wholesale partners.
For Online Revenue, the Company defines its customer as an individual who purchases products or services through its websites or mobile applications. For Wholesale Revenue, the Company defines its customer as a wholesale partner, with the exception of consignment arrangements, where its customer is defined as an individual who purchases products through certain third-party platforms. The transaction price in the Company’s contracts with customers is the total amount of consideration to which the Company expects to be entitled in exchange for transferring products or services to the customer.
The Company’s contracts that contain prescription products issued as the result of a consultation include two performance obligations: access to (i) products and (ii) consultation services. The Company’s contracts for prescription refills and contracts that do not contain prescription products have a single performance obligation. Revenue is recognized at the time the related performance obligation is satisfied by transferring the promised product to the customer and, in contracts that contain services, by the provision of consultation services to the customer. The Company satisfies its performance obligation for products at a point in time, which is upon delivery of the products to a third-party carrier. The Company satisfies its performance obligation for services over the period of the consultation service, which is typically within one day. The customer obtains control of the products and services upon the Company’s completion of its performance obligations.

For contracts with multiple performance obligations, the transaction price is allocated to each performance obligation on a relative stand-alone selling price basis. The stand-alone selling price is based on the prices at which the Company separately sells the products and services, as well as market and cost plus estimates. For each of the three months ended March 31, 2023 and 2022, service revenue represented less than 10% of consolidated revenues.

To fulfill its promise to customers for contracts that include professional medical consultations, the Company maintains relationships with various “Affiliated Medical Groups,” which are professional corporations or other professional entities owned by licensed physicians and that engage licensed healthcare professionals (physicians, physician assistants, nurse practitioners, and mental health providers; collectively referred to as “Providers” or individually, a “Provider”) to provide consultation services. Refer to Note 9 – Variable Interest Entities. The Company accounts for service revenue as a principal in the arrangement with its customers. This conclusion is reached because (i) the Company determines which Affiliated Medical Group and Provider provides the consultation to the customer; (ii) the Company is primarily responsible for the satisfactory fulfillment and acceptability of the services; (iii) the Company incurs costs for consultation services even for visits that do not result in a prescription and the sale of products; and (iv) the Company, in its sole discretion, sets all listed prices charged on its websites and mobile applications for products and services.

Additionally, to fulfill its promise to customers for contracts that include sale of prescription products, the Company maintains relationships with (i) certain third-party pharmacies (“Partner Pharmacies” or individually, a “Partner Pharmacy”) and (ii) XeCare, LLC (“XeCare”) and Apostrophe Pharmacy LLC (“Apostrophe Pharmacy”, and together with XeCare, the “Affiliated Pharmacies”), which are licensed mail order pharmacies providing prescription fulfillment solely to the Company’s customers. The Partner Pharmacies and the Affiliated Pharmacies fill prescription orders for customers who have received a prescription from a prescribing Provider through the Company’s websites and mobile applications. The Company accounts for prescription product revenue as a principal in the arrangement with its customers. This conclusion is reached because (i) the Company has sole discretion in determining which Partner Pharmacy or Affiliated Pharmacy fills a customer’s prescription; (ii) Partner Pharmacies and Affiliated Pharmacies fill the prescription based on fulfillment instructions provided by the Company, including using the Company’s branded packaging for generic products; (iii) the Company is primarily responsible to the customer for the satisfactory fulfillment and acceptability of the order; (iv) the Company is responsible for refunds of the prescription medication after transfer of control to the customer; and (v) the Company, in its sole discretion, sets all listed prices charged on its websites and mobile applications for products and services.

The Company estimates refunds using the expected value method primarily based on historical refunds granted to customers. The Company updates its estimate at the end of each reporting period and recognizes the estimated amount as contra-revenue with a corresponding refund liability. Sales, value-added, and other taxes are excluded from the transaction price and, therefore, from revenue.

The Company accounts for shipping activities, consisting of direct costs to ship products performed after the control of a product has been transferred to the customer, in cost of revenue.

For online sales, payment for prescription medication and non-prescription products is typically collected from the customer a few days in advance of product shipment. Contract liabilities are recorded when payments have been received from the customer for undelivered products or services and are recognized as revenue when the performance obligations are later satisfied. Contract liabilities consisting of balances related to customer prepayments are recognized as current deferred revenue on the condensed consolidated balance sheets since the associated revenue will be primarily recognized within the following month. For wholesale arrangements, payments are collected in accordance with contract terms.
v3.23.1
Summary of Significant Accounting Policies (Tables)
3 Months Ended
Mar. 31, 2023
Accounting Policies [Abstract]  
Disaggregation of Revenue
Revenue consists of the following (in thousands):

Three Months Ended March 31,
20232022
Online Revenue$184,175 $94,102 
Wholesale Revenue6,595 7,212 
Total revenue$190,770 $101,314 
v3.23.1
Investments (Tables)
3 Months Ended
Mar. 31, 2023
Investments, Debt and Equity Securities [Abstract]  
Marketable Securities
Short-term investments as of March 31, 2023, consist of the following (in thousands):
 
Adjusted
Cost
Unrealized
Gains
Unrealized
Losses
Fair
Value
Corporate bonds$90,254 $$(18)$90,237 
Government and government agency45,378 48 (15)45,411 
Total short-term investments$135,632 $49 $(33)$135,648 
 
Short-term investments as of December 31, 2022, consist of the following (in thousands):

Adjusted
Cost
Unrealized
Gains
Unrealized
Losses
Fair
Value
Corporate bonds$99,672 $— $(106)$99,566 
Government and government agency33,317 17 (47)33,287 
Total short-term investments$132,989 $17 $(153)$132,853 
v3.23.1
Inventory (Tables)
3 Months Ended
Mar. 31, 2023
Inventory Disclosure [Abstract]  
Schedule of Inventory, Current
Inventory consists of the following (in thousands):

March 31, 2023December 31, 2022
Finished goods$15,846 $16,477 
Raw materials4,851 5,085 
Total inventory$20,697 $21,562 
v3.23.1
Prepaid Expenses and Other Current Assets (Tables)
3 Months Ended
Mar. 31, 2023
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]  
Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets consist of the following (in thousands):
 
March 31, 2023December 31, 2022
Wholesale trade receivables$4,475 $3,231 
Prepaid expenses14,026 10,392 
Other current assets1,934 1,785 
Total prepaid expenses and other current assets$20,435 $15,408 
v3.23.1
Intangible Assets (Tables)
3 Months Ended
Mar. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Finite-Lived Intangible Assets
Intangible assets as of March 31, 2023 consist of the following (in thousands):

Gross
Amount
Accumulated Amortization and ImpairmentNet
Carrying
Value
Weighted
Average
Remaining
Useful Life
(Years)
Trade name$24,170 $(5,098)$19,072 8.2
Other4,664 (2,827)1,837 5.0
Intangible assets, net$28,834 $(7,925)$20,909 7.9
Intangible assets as of December 31, 2022 consist of the following (in thousands):

Gross
Amount
Accumulated Amortization and ImpairmentNet
Carrying
Value
Weighted
Average
Remaining
Useful Life
(Years)
Trade name$24,170 $(4,504)$19,666 8.4
Other4,581 (2,406)2,175 4.7
Intangible assets, net$28,751 $(6,910)$21,841 8.0
Finite-lived Intangible Assets Amortization Expense
Amortization that will be charged to expense over the remaining life of the intangible assets subsequent to March 31, 2023 is as follows (in thousands):

The remainder of 2023$2,446
20242,726
20252,577
20262,459
20272,356
2028 and thereafter8,345
$20,909
v3.23.1
Accrued Liabilities (Tables)
3 Months Ended
Mar. 31, 2023
Accrued Liabilities and Other Liabilities [Abstract]  
Schedule of Accrued Liabilities
Accrued liabilities consist of the following (in thousands):

March 31, 2023December 31, 2022
Marketing$6,611 $4,990 
Payroll3,631 4,999 
Tax1,091 963 
Professional services921 643 
Product and shipping238 263 
Other accruals1,629 590 
Total accrued liabilities $14,121 $12,448 
v3.23.1
Operating Leases (Tables)
3 Months Ended
Mar. 31, 2023
Leases [Abstract]  
Lessee, Operating Lease, Liability, Maturity
Future minimum lease payments under the Company's non-cancelable operating leases with an initial lease term in excess of one year subsequent to March 31, 2023 are as follows (in thousands):

The remainder of 2023$1,412 
20241,924 
20251,408 
2026303 
2027259 
Gross lease payments5,306 
Less: imputed interest(402)
Present value of net future minimum lease payments$4,904 
v3.23.1
Fair Value Measurements (Tables)
3 Months Ended
Mar. 31, 2023
Fair Value Disclosures [Abstract]  
Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis
The Company’s fair value hierarchy for its financial assets and liabilities that are measured at fair value on a recurring basis as of March 31, 2023, is as follows (in thousands):
 
Level 1Level 2Level 3Total
Assets
Cash and cash equivalents:
Money market funds$25,426 $— $— $25,426 
Government bonds— 306 — 306 
Short-term investments:
Corporate bonds— 90,237 — 90,237 
Government and government agency— 45,411 — 45,411 
Restricted cash:
Money market funds856 — — 856 
Total assets$26,282 $135,954 $— $162,236 
Liabilities
Earn-out liability$— $— $3,977 $3,977 
Total liabilities$— $— $3,977 $3,977 

The Company’s fair value hierarchy for its financial assets and liabilities that are measured at fair value on a recurring basis as of December 31, 2022, is as follows (in thousands):
 
Level 1Level 2Level 3Total
Assets
Cash and cash equivalents:
Money market funds$24,606 $— $— $24,606 
Government bonds— 11,315 — 11,315 
Short-term investments:
Corporate bonds— 99,566 — 99,566 
Government and government agency— 33,287 — 33,287 
Restricted cash:
Money market funds856 — — 856 
Total assets$25,462 $144,168 $— $169,630 
Liabilities
Earn-out liability$— $— $2,975 $2,975 
Total liabilities$— $— $2,975 $2,975 
Fair Value Measurement Inputs and Valuation Techniques The following assumptions were used to determine the fair value at inception:
HHL
Revenue risk-adjusted discount rate9.1 %
Revenue volatility50.0 %
Counterparty discount rate5.0 %
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation The change in the fair value of earn-out liability is as follows (in thousands):
Balance at December 31, 2022$2,975 
Change in fair value due to revaluation and service-based vesting1,002 
Balance at March 31, 2023$3,977 
v3.23.1
Stockholders’ Equity (Tables)
3 Months Ended
Mar. 31, 2023
Share-Based Payment Arrangement [Abstract]  
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions
The grant date fair value of the Company’s stock options granted (excluding the stock options granted to the CEO outlined above) was estimated using the following weighted average assumptions for the three months ended March 31, 2023:
 
Expected term (in years)6.02
Expected volatility49.9 %
Risk-free interest rate4.2 %
Expected dividend yield— %
Share-based Payment Arrangement, Option, Activity
Option activity (excluding the stock options granted to the CEO outlined above) is as follows (in thousands, except for weighted average exercise price and weighted average contractual term in years):
 
SharesWeighted
Average
Exercise
Price
Weighted
Average
Contractual
Period
(in Years)
Aggregate
Intrinsic
Value
Outstanding at December 31, 202214,450 $4.68 7.98$35,771 
Granted603 11.53 
Exercised(95)1.76 
Forfeited and expired(38)11.33 
Outstanding at March 31, 202314,920 4.97 7.8478,114 
Exercisable as of March 31, 20238,995 3.97 7.0855,224 
Share-based Payment Arrangement, Option, Exercise Price Range
The options outstanding and exercisable as of March 31, 2023 (excluding the stock options granted to the CEO outlined above) have been aggregated into ranges for additional disclosure as follows (in thousands, except weighted average remaining contractual life and exercise price):
 
 Options OutstandingOptions Exercisable
Exercise PriceSharesWeighted Average Remaining Contractual Life 
(in Years)
SharesWeighted Average Remaining Contractual Life 
(in Years)
$ 0.06 – 0.40
1,807 4.971,807 4.97
1.55 – 1.75
895 6.24895 6.24
2.43 – 3.11
3,035 7.252,951 7.20
5.01 – 6.82
6,188 8.971,582 8.92
8.13 – 11.53
2,153 8.431,321 7.76
12.21 – 15.17
842 7.99439 7.91
14,920 8,995 
Share-based Payment Arrangement, Restricted Stock Unit, Activity
RSU activity (excluding the 2023 performance RSUs outlined below) is as follows (in thousands, except for weighted average grant date fair value):

SharesWeighted Average Grant Date Fair Value
Unvested at December 31, 202211,601 $6.40 
Granted6,800 10.45 
Vested(1,157)6.41 
Forfeited and expired(281)6.91 
Unvested at March 31, 202316,963 $7.95 
Share-based Payment Arrangement, Expensed and Capitalized, Amount
The following table summarizes stock-based compensation expense for employees and nonemployees, by category, on the condensed consolidated statements of operations and comprehensive loss for the three months ended March 31, 2023 and 2022 (in thousands):
Three Months Ended March 31,
20232022
Marketing$996 $823 
Operations and support1,154 486 
Technology and development1,461 906 
General and administrative10,556 6,641 
Total stock-based compensation expense$14,167 $8,856 
v3.23.1
Basic and Diluted Net Loss per Share (Tables)
3 Months Ended
Mar. 31, 2023
Earnings Per Share [Abstract]  
Schedule of Earnings Per Share, Basic and Diluted
The following table sets forth the computation of the Company’s basic and diluted net loss per share attributable to common stockholders for the three months ended March 31 (in thousands, except share and per share amounts):
 
Three Months Ended March 31,
 20232022
 Class AClass VClass AClass V
Numerator:
Net loss attributable to common stockholders$(9,660)$(407)$(15,580)$(672)
Denominator:
Weighted average shares outstanding, basic and diluted198,762,675 8,377,623 194,318,347 8,377,623 
Basic and diluted net loss per share$(0.05)$(0.05)$(0.08)$(0.08)
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share
The following table discloses weighted-average securities that were not included in the computation of diluted net loss per share as their inclusion would have been anti-dilutive:

Three Months Ended March 31,
20232022
Stock options21,549,957 17,685,246 
RSUs13,334,746 5,366,963 
Common stock issued subject to vesting1,441,632 2,395,670 
Common stock issuable under the ESPP874,287 444,828 
Warrants to purchase Class A common stock561,058 561,058 
2023 PRSUs384,300— 
Common stock issued for early exercise of stock options— 103,521 
v3.23.1
Summary of Significant Accounting Policies - Additional Information (Details)
3 Months Ended
Mar. 31, 2023
USD ($)
reportingUnit
Mar. 31, 2022
USD ($)
Accounting Policies [Abstract]    
Number of reporting unit | reportingUnit 1  
Goodwill impairment $ 0 $ 0
Impairment of long-lived assets $ 429,000 $ 0
v3.23.1
Summary of Significant Accounting Policies - Revenue Recognition (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Disaggregation of Revenue [Line Items]    
Total revenue $ 190,770 $ 101,314
Online Revenue    
Disaggregation of Revenue [Line Items]    
Total revenue 184,175 94,102
Wholesale Revenue    
Disaggregation of Revenue [Line Items]    
Total revenue $ 6,595 $ 7,212
v3.23.1
Investments - Short-term Investments (Details) - USD ($)
$ in Thousands
Mar. 31, 2023
Dec. 31, 2022
Marketable Securities [Line Items]    
Adjusted Cost $ 135,632 $ 132,989
Unrealized Gains 49 17
Unrealized Losses (33) (153)
Fair Value 135,648 132,853
Corporate bonds    
Marketable Securities [Line Items]    
Adjusted Cost 90,254 99,672
Unrealized Gains 1 0
Unrealized Losses (18) (106)
Fair Value 90,237 99,566
Government and government agency    
Marketable Securities [Line Items]    
Adjusted Cost 45,378 33,317
Unrealized Gains 48 17
Unrealized Losses (15) (47)
Fair Value $ 45,411 $ 33,287
v3.23.1
Inventory (Details) - USD ($)
$ in Thousands
Mar. 31, 2023
Dec. 31, 2022
Inventory Disclosure [Abstract]    
Finished goods $ 15,846 $ 16,477
Raw materials 4,851 5,085
Total inventory $ 20,697 $ 21,562
v3.23.1
Prepaid Expenses and Other Current Assets (Details) - USD ($)
$ in Thousands
Mar. 31, 2023
Dec. 31, 2022
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]    
Wholesale trade receivables $ 4,475 $ 3,231
Prepaid expenses 14,026 10,392
Other current assets 1,934 1,785
Total prepaid expenses and other current assets $ 20,435 $ 15,408
v3.23.1
Intangible Assets - Components of Intangible Assets (Details) - USD ($)
$ in Thousands
3 Months Ended 6 Months Ended
Mar. 31, 2023
Jun. 30, 2022
Dec. 31, 2022
Finite-Lived Intangible Assets [Line Items]      
Gross Amount $ 28,834   $ 28,751
Accumulated Amortization and Impairment (7,925)   (6,910)
Net Carrying Value $ 20,909   21,841
Weighted Average      
Finite-Lived Intangible Assets [Line Items]      
Weighted Average Remaining Useful Life (Years) 7 years 10 months 24 days 8 years  
Trade name      
Finite-Lived Intangible Assets [Line Items]      
Gross Amount $ 24,170   24,170
Accumulated Amortization and Impairment (5,098)   (4,504)
Net Carrying Value $ 19,072   19,666
Trade name | Weighted Average      
Finite-Lived Intangible Assets [Line Items]      
Weighted Average Remaining Useful Life (Years) 8 years 2 months 12 days 8 years 4 months 24 days  
Other      
Finite-Lived Intangible Assets [Line Items]      
Gross Amount $ 4,664   4,581
Accumulated Amortization and Impairment (2,827)   (2,406)
Net Carrying Value $ 1,837   $ 2,175
Other | Weighted Average      
Finite-Lived Intangible Assets [Line Items]      
Weighted Average Remaining Useful Life (Years) 5 years 4 years 8 months 12 days  
v3.23.1
Intangible Assets - Amortization of Intangible Assets (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Dec. 31, 2022
Goodwill and Intangible Assets Disclosure [Abstract]      
Amortization expense related to intangible assets $ 1,000 $ 1,000  
The remainder of 2023 2,446    
2024 2,726    
2025 2,577    
2026 2,459    
2027 2,356    
2028 and thereafter 8,345    
Net Carrying Value $ 20,909   $ 21,841
v3.23.1
Accrued Liabilities (Details) - USD ($)
$ in Thousands
Mar. 31, 2023
Dec. 31, 2022
Accrued Liabilities and Other Liabilities [Abstract]    
Payroll $ 3,631 $ 4,999
Marketing 6,611 4,990
Tax 1,091 963
Professional services 921 643
Product and shipping 238 263
Other accruals 1,629 590
Total accrued liabilities $ 14,121 $ 12,448
v3.23.1
Operating Leases - Additional Details (Details)
$ in Thousands
1 Months Ended 3 Months Ended
Jan. 31, 2022
USD ($)
ft²
Jan. 31, 2020
USD ($)
ft²
Mar. 31, 2023
USD ($)
Mar. 31, 2022
USD ($)
Dec. 31, 2022
USD ($)
Lessee, Lease, Description [Line Items]          
Minimum lease payments     $ 5,306    
Operating lease costs     600 $ 400  
Variable lease costs     100 100  
Operating Lease, Payments     $ 500 $ 400  
Weighted average remaining lease term     2 years 10 months 24 days    
Weighted average discount rate, percent     4.80%    
Operating leases, future minimum payments due     $ 4,904    
Operating leases, current, future minimum payments due     1,687   $ 1,658
Operating leases, noncurrent, future minimum payments due     $ 3,217   $ 3,649
New Albany, Ohio          
Lessee, Lease, Description [Line Items]          
Operating lease, term of contract   63 months      
Area of real estate property | ft²   302,880      
Minimum lease payments   $ 7,900      
Lessee, operating lease, rent abatement period   3 months      
Rent expense, annual escalation, percent   2.50%      
Operating lease, renewal term   5 years      
Gilbert, Arizona          
Lessee, Lease, Description [Line Items]          
Operating lease, term of contract 62 months        
Area of real estate property | ft² 24,465        
Minimum lease payments $ 1,500        
Lessee, operating lease, rent abatement period 2 months        
Rent expense, annual escalation, percent 3.00%        
Operating lease, renewal term 5 years        
v3.23.1
Operating Leases - Lease Liability (Details)
$ in Thousands
Mar. 31, 2023
USD ($)
Leases [Abstract]  
The remainder of 2023 $ 1,412
2024 1,924
2025 1,408
2026 303
2027 259
Gross lease payments 5,306
Less: imputed interest (402)
Present value of net future minimum lease payments $ 4,904
v3.23.1
Variable Interest Entities (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Dec. 31, 2022
Variable Interest Entity [Line Items]      
Current assets $ 225,525   $ 216,595
Assets 376,306   366,341
Liabilities 63,561   54,600
Net income (loss) (10,067) $ (16,252)  
Variable Interest Entity, Primary Beneficiary      
Variable Interest Entity [Line Items]      
Current assets 12,000   7,500
Assets 12,200   7,700
Liabilities 5,200   $ 3,700
Net income (loss) 2,700 1,200  
Variable Interest Entity, Primary Beneficiary | Consolidation, Eliminations      
Variable Interest Entity [Line Items]      
Payments for services $ 22,500 $ 12,200  
v3.23.1
Fair Value Measurements - Schedule of Assets and Liabilities (Details) - Fair Value, Recurring - USD ($)
$ in Thousands
Mar. 31, 2023
Dec. 31, 2022
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Total assets $ 162,236 $ 169,630
Earn-out liability 3,977 2,975
Total liabilities 3,977 2,975
Corporate bonds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term investments 90,237 99,566
Government and government agency    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term investments 45,411 33,287
Money market funds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash and cash equivalents: 25,426 24,606
Money market funds 856 856
Government bonds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash and cash equivalents: 306 11,315
Level 1    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Total assets 26,282 25,462
Earn-out liability 0 0
Total liabilities 0 0
Level 1 | Corporate bonds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term investments 0 0
Level 1 | Government and government agency    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term investments 0 0
Level 1 | Money market funds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash and cash equivalents: 25,426 24,606
Money market funds 856 856
Level 1 | Government bonds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash and cash equivalents: 0 0
Level 2    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Total assets 135,954 144,168
Earn-out liability 0 0
Total liabilities 0 0
Level 2 | Corporate bonds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term investments 90,237 99,566
Level 2 | Government and government agency    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term investments 45,411 33,287
Level 2 | Money market funds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash and cash equivalents: 0 0
Money market funds 0 0
Level 2 | Government bonds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash and cash equivalents: 306 11,315
Level 3    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Total assets 0 0
Earn-out liability 3,977 2,975
Total liabilities 3,977 2,975
Level 3 | Corporate bonds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term investments 0 0
Level 3 | Government and government agency    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term investments 0 0
Level 3 | Money market funds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash and cash equivalents: 0 0
Money market funds 0 0
Level 3 | Government bonds    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash and cash equivalents: $ 0 $ 0
v3.23.1
Fair Value Measurements - Fair Value Assumptions (Details) - Level 3 - Valuation, Income Approach - Honest Health Limited
Mar. 31, 2023
Revenue risk-adjusted discount rate  
Fair Value Measurement Inputs and Valuation Techniques [Line Items]  
Earn-out liability, measurement input 0.091
Revenue volatility  
Fair Value Measurement Inputs and Valuation Techniques [Line Items]  
Earn-out liability, measurement input 0.500
Counterparty discount rate  
Fair Value Measurement Inputs and Valuation Techniques [Line Items]  
Earn-out liability, measurement input 0.050
v3.23.1
Fair Value Measurements - Change in the Fair Value of Earn-out Liabilities (Details) - Earn-out Liability
$ in Thousands
3 Months Ended
Mar. 31, 2023
USD ($)
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation, Calculation [Roll Forward]  
Balance at December 31, 2022 $ 2,975
Change in fair value due to revaluation and service-based vesting 1,002
Balance at March 31, 2023 $ 3,977
v3.23.1
Commitments and Contingencies - Additional Details (Details)
$ in Millions
Mar. 31, 2023
USD ($)
Commitments and Contingencies Disclosure [Abstract]  
Purchase obligation $ 6.0
Purchase obligation, to be paid, remainder of fiscal year 2.3
Purchase obligation, 2024 2.8
Purchase obligation, 2025 $ 0.9
v3.23.1
Stockholders’ Equity - Common Stock and RSU Releases (Details)
3 Months Ended
Mar. 31, 2023
commonStockClass
shares
Mar. 31, 2022
shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Number of classes of common stock | commonStockClass 2  
RSUs | Common Class A    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Stock issued during period, shares, restricted stock award, gross (in shares) 1,156,901 413,035
Share-based payment arrangement, shares withheld for tax withholding obligation (in shares) 405,415 92,739
v3.23.1
Stockholders’ Equity - 2017 Stock Plan and 2020 Equity Incentive Plan (Details) - USD ($)
$ in Millions
1 Months Ended 3 Months Ended
Jan. 01, 2023
Jan. 31, 2021
Mar. 31, 2023
Dec. 31, 2022
Common Class A        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Issuance of common stock under employee stock purchase plan (in shares)     0  
Employee Stock        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Percentage of outstanding and issued stock   1.00%    
Employee-related Liabilities     $ 0.9  
Employee Stock | Maximum        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Stock plan offering period   27 months    
Employee Stock | Common Class A        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Common stock, capital shares reserved for future issuance (in shares)   4,000,000 6,047,919 6,047,919
Number of shares available for grant (in shares)     5,654,391 5,654,391
Number of shares added to plan reserve (in shares) 0      
Number of common stock issued and outstanding (in shares)   12,000,000    
Purchase price of common stock, percent   85.00%    
2020 Equity Incentive Plan        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Common stock, capital shares reserved for future issuance (in shares)   21,000,000 43,540,456 33,101,677
Percentage increase in authorized shares of common stock   5.00%    
Number of shares available for grant (in shares)     12,476,603 10,963,031
Number of shares added to plan reserve (in shares) 10,421,465      
2017 Stock Plan        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Number of additional shares authorized (in shares)   19,000,000    
Number of shares available for grant (in shares)     0  
Number of authorized shares transferred between plans, cumulative (in shares)     17,314  
v3.23.1
Stockholders’ Equity - Stock Options Narrative (Details)
$ / shares in Units, $ in Thousands
3 Months Ended
Feb. 24, 2022
USD ($)
d
$ / shares
shares
Jun. 17, 2020
USD ($)
$ / shares
shares
Mar. 31, 2023
USD ($)
$ / shares
shares
Mar. 31, 2022
USD ($)
Feb. 28, 2021
shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Total stock-based compensation expense | $     $ 14,167 $ 8,856  
Weighted average grant date fair value (in dollars per share)     $ 6.09    
Intrinsic value of exercises during period | $     $ 800    
Chief Executive Officer | June 17, 2020 Grant          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Share-based payments arrangement, nonvested award, option, cost not yet recognized, amount | $     $ 1,500    
Options outstanding (in shares) | shares     1,623,070    
Chief Executive Officer | June 17, 2020 Grant One          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Award granted (in shares) | shares   3,246,139      
Awards granted (in dollars per share)   $ 2.43      
Acquisition with shares consideration threshold (in dollars per share)   $ 22.99      
Grant date fair value | $   $ 16,600      
Exercisable at the end of the period (in shares) | shares         3,246,139
Chief Executive Officer | June 17, 2020 Grant Two          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Award granted (in shares) | shares   1,623,070      
Awards granted (in dollars per share)   $ 2.43      
Acquisition with shares consideration threshold (in dollars per share)   $ 38.31      
Chief Executive Officer | February 24, 2022 Grant          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Award vesting period (in years) 4 years        
Award granted (in shares) | shares 2,085,640        
Awards granted (in dollars per share) $ 5.01        
Grant date fair value | $ $ 3,800        
Share-based payments arrangement, nonvested award, option, cost not yet recognized, amount | $     $ 2,200    
Share-based payment arrangement, option, share price trigger (in dollars per share) $ 10        
Share-based payment arrangement, option, threshold trading days | d 20        
Share-based payment arrangement, option, threshold consecutive trading days | d 30        
Share-based payment award, options, grants vested in period (in shares) | shares     0    
Employee          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Share-based payments arrangement, nonvested award, option, cost not yet recognized, amount | $     $ 23,800    
Stock options          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Expiration period (in years)     10 years    
Stock options | Chief Executive Officer | June 17, 2020 Grant          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Exercise of vested stock options (in shares) | shares     37,882    
Exercised (including early exercised options vested during the period) (in dollars per share)     $ 2.43    
Share-based payment arrangement, nonvested award, cost not yet recognized, period for recognition (in years)     1 year 14 days    
Stock options | Chief Executive Officer | February 24, 2022 Grant          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Awards vesting rights, percentage 25.00%        
Share-based payment arrangement, nonvested award, cost not yet recognized, period for recognition (in years)     2 years 10 months 24 days    
Stock options | New Employee          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Award vesting period (in years)     4 years    
Award vesting rights, monthly percentage     2.083%    
Stock options | New Employee | Share-based Payment Arrangement, Tranche One          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Award vesting period (in years)     1 year    
Awards vesting rights, percentage     25.00%    
Stock options | Current Employee          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Award vesting period (in years)     4 years    
Award vesting rights, monthly percentage     2.083%    
Stock options | Employee          
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]          
Share-based payment arrangement, nonvested award, cost not yet recognized, period for recognition (in years)     2 years 7 months 28 days    
v3.23.1
Stockholders’ Equity - Weighted Average Fair Value Assumptions (Details) - Stock options
3 Months Ended
Mar. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Expected term (in years) 6 years 7 days
Expected volatility 49.90%
Risk-free interest rate 4.20%
Expected dividend yield 0.00%
v3.23.1
Stockholders’ Equity - Option Activity (Details) - Employee, excluding CEO - USD ($)
$ / shares in Units, shares in Thousands, $ in Thousands
3 Months Ended 9 Months Ended
Mar. 31, 2023
Sep. 30, 2022
Dec. 31, 2022
Shares      
Beginning balance (in shares) 14,450    
Granted (in shares) 603    
Exercised (in shares) (95)    
Forfeited and expired (in shares) (38)    
Ending balance (in shares) 14,920    
Exercisable at the end of the period (in shares) 8,995    
Weighted Average Exercise Price      
Beginning balance (in dollars per share) $ 4.68    
Granted (in dollars per share) 11.53    
Exercised (including early exercised options vested during the period) (in dollars per share) 1.76    
Forfeited and expired (in dollars per share) 11.33    
Ending balance (in dollars per share) 4.97    
Exercisable at the end of the period (in dollars per share) $ 3.97    
Weighted Average Contractual Period (in Years)      
Outstanding balance (in years) 7 years 10 months 2 days 7 years 11 months 23 days  
Exercisable at the end of the period (in years) 7 years 29 days    
Aggregate Intrinsic Value      
Outstanding balance $ 78,114   $ 35,771
Exercisable at the end of the period $ 55,224    
v3.23.1
Stockholders’ Equity - Exercise Price Range of Options Outstanding and Exercisable (Details)
shares in Thousands
3 Months Ended
Mar. 31, 2023
$ / shares
shares
Options Outstanding  
Shares (in shares) 14,920
Options Exercisable  
Shares (in shares) 8,995
Exercise Price Range $0.06 to $0.40  
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]  
Share-based payments arrangement, option, exercise price range, lower range limit (in dollars per share) | $ / shares $ 0.06
Share-based payments arrangement, option, exercise price range, upper range limit (in dollars per share) | $ / shares $ 0.40
Options Outstanding  
Shares (in shares) 1,807
Weighted Average Remaining Contractual Life  (in Years) 4 years 11 months 19 days
Options Exercisable  
Shares (in shares) 1,807
Weighted Average Remaining Contractual Life  (in Years) 4 years 11 months 19 days
Exercise Price Range $1.55 to $1.75  
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]  
Share-based payments arrangement, option, exercise price range, lower range limit (in dollars per share) | $ / shares $ 1.55
Share-based payments arrangement, option, exercise price range, upper range limit (in dollars per share) | $ / shares $ 1.75
Options Outstanding  
Shares (in shares) 895
Weighted Average Remaining Contractual Life  (in Years) 6 years 2 months 26 days
Options Exercisable  
Shares (in shares) 895
Weighted Average Remaining Contractual Life  (in Years) 6 years 2 months 26 days
Exercise Price Range $2.43 to $3.11  
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]  
Share-based payments arrangement, option, exercise price range, lower range limit (in dollars per share) | $ / shares $ 2.43
Share-based payments arrangement, option, exercise price range, upper range limit (in dollars per share) | $ / shares $ 3.11
Options Outstanding  
Shares (in shares) 3,035
Weighted Average Remaining Contractual Life  (in Years) 7 years 3 months
Options Exercisable  
Shares (in shares) 2,951
Weighted Average Remaining Contractual Life  (in Years) 7 years 2 months 12 days
Exercise Price Range $5.01 to $6.82  
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]  
Share-based payments arrangement, option, exercise price range, lower range limit (in dollars per share) | $ / shares $ 5.01
Share-based payments arrangement, option, exercise price range, upper range limit (in dollars per share) | $ / shares $ 6.82
Options Outstanding  
Shares (in shares) 6,188
Weighted Average Remaining Contractual Life  (in Years) 8 years 11 months 19 days
Options Exercisable  
Shares (in shares) 1,582
Weighted Average Remaining Contractual Life  (in Years) 8 years 11 months 1 day
Exercise Price Range $8.13 to $11.53  
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]  
Share-based payments arrangement, option, exercise price range, lower range limit (in dollars per share) | $ / shares $ 8.13
Share-based payments arrangement, option, exercise price range, upper range limit (in dollars per share) | $ / shares $ 11.53
Options Outstanding  
Shares (in shares) 2,153
Weighted Average Remaining Contractual Life  (in Years) 8 years 5 months 4 days
Options Exercisable  
Shares (in shares) 1,321
Weighted Average Remaining Contractual Life  (in Years) 7 years 9 months 3 days
Exercise Price Range $12.21 to $15.17  
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]  
Share-based payments arrangement, option, exercise price range, lower range limit (in dollars per share) | $ / shares $ 12.21
Share-based payments arrangement, option, exercise price range, upper range limit (in dollars per share) | $ / shares $ 15.17
Options Outstanding  
Shares (in shares) 842
Weighted Average Remaining Contractual Life  (in Years) 7 years 11 months 26 days
Options Exercisable  
Shares (in shares) 439
Weighted Average Remaining Contractual Life  (in Years) 7 years 10 months 28 days
v3.23.1
Stockholders’ Equity - RSUs Narrative (Details) - USD ($)
$ in Millions
1 Months Ended 3 Months Ended 6 Months Ended
Mar. 01, 2023
Jan. 31, 2021
Mar. 31, 2023
Jun. 30, 2021
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Share-based payment award, vested, weighted average grant date fair value     $ 12.9  
RSUs        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Award vesting period (in years)     4 years  
Granted (in shares)     6,800,000 45,297
Vested (in shares)     1,157,000  
Share-based payment arrangement, nonvested award, excluding option, cost not yet recognized, amount     $ 120.5  
Share-based payment arrangement, nonvested award, cost not yet recognized, period for recognition (in years)     3 years 5 months 4 days  
RSUs | Share-based Payment Arrangement, Tranche One        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Award vesting period (in years)     1 year  
Awards vesting rights, percentage     25.00%  
RSUs | Officer        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Vested (in shares)     15,099  
Performance RSUs        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Award vesting period (in years) 3 years      
Granted (in shares) 1,115,709      
Share-based payment award, equity instruments other than options, target shares, percent     1  
Share-based payment arrangement, nonvested award, excluding option, cost not yet recognized, amount     $ 12.5  
Share-based payment arrangement, nonvested award, cost not yet recognized, period for recognition (in years)     2 years 11 months 15 days  
Performance RSUs | Maximum        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Awards vesting rights, percentage 200.00%      
Performance RSUs | Minimum        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Awards vesting rights, percentage 0.00%      
Earn Out Restricted Stock Units        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Vested (in shares)     317,539  
Earn Out Restricted Stock Units | Chief Executive Officer        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Granted (in shares)     476,308  
Earn Out Restricted Stock Units | Officer        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Granted (in shares)   4,431    
Vested (in shares)     1,477  
Parent Warrant Restricted Stock Units        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Vested (in shares)     6,319  
Parent Warrant Restricted Stock Units | Chief Executive Officer        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Granted (in shares)     9,478  
Parent Warrant Restricted Stock Units | Officer        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Granted (in shares)   88    
Vested (in shares)     30,000,000  
v3.23.1
Stockholders’ Equity - RSUs Activity (Details) - RSUs - $ / shares
3 Months Ended 6 Months Ended
Mar. 31, 2023
Jun. 30, 2021
Shares    
Beginning balance (in shares) 11,601,000  
Granted (in shares) 6,800,000 45,297
Vested (in shares) (1,157,000)  
Forfeited and expired (in shares) (281,000)  
Ending balance (in shares) 16,963,000  
Weighted Average Grant Date Fair Value    
Beginning balance (in dollars per share) $ 6.40  
Granted (in dollars per share) 10.45  
Vested (in dollars per share) 6.41  
Forfeited and expired (in dollars per share) 6.91  
Ending balance (in dollars per share) $ 7.95  
v3.23.1
Stockholders’ Equity - Warrants Narrative (Details) - Vendor Warrants
$ / shares in Units, $ in Thousands
3 Months Ended
Mar. 31, 2023
USD ($)
$ / shares
shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Issued (in shares) 462,335
Outstanding (in shares) 462,335
Exercisable (in shares) 462,335
Exercisable and outstanding (in dollars per share) | $ / shares $ 1.75
Exercisable and outstanding (in years) 7 years 3 days
Exercisable and outstanding, intrinsic value | $ $ 3,800
Earn-Out Consideration  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Class of warrant or right, number securities called by warrants or rights (in shares) 45,225
Pre Merger Debt Agreement  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Issued (in shares) 98,723
Outstanding (in shares) 98,723
Exercisable (in shares) 98,723
Exercisable and outstanding (in dollars per share) | $ / shares $ 6.96
Exercisable and outstanding (in years) 6 years 8 months 15 days
Exercisable and outstanding, intrinsic value | $ $ 300
v3.23.1
Stockholders’ Equity - Stock Subject to Vesting and Earn-out Share Liability (Details) - Restricted Stock - USD ($)
$ in Millions
1 Months Ended 3 Months Ended
Jul. 31, 2021
Jun. 30, 2021
Mar. 31, 2023
Mar. 31, 2022
Honest Health Limited        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Share-based payment arrangement, nonvested award, cost not yet recognized, amount       $ 3.2
Share-based payment arrangement, nonvested award, cost not yet recognized, period for recognition (in years)   2 years 1 month 9 days    
Apostrophe        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Share-based payment arrangement, nonvested award, cost not yet recognized, amount     $ 10.1  
Share-based payment arrangement, nonvested award, cost not yet recognized, period for recognition (in years)     1 year 3 months  
Employee | Honest Health Limited        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Award vesting period (in years)   4 years    
Employee | Honest Health Limited | Common Class A        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Granted (in shares)   447,553    
Aggregate grant date fair value       $ 5.5
Employee | Apostrophe        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Award vesting period (in years) 3 years      
Employee | Apostrophe | Common Class A        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Granted (in shares) 2,332,557      
Aggregate grant date fair value $ 24.2      
Employee | Share-based Payment Arrangement, Tranche One | Honest Health Limited        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Award vesting period (in years)   1 year    
Awards vesting rights, percentage   25.00%    
Employee | Share-based Payment Arrangement, Tranche One | Apostrophe        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Award vesting period (in years) 6 months      
Awards vesting rights, percentage 17.00%      
v3.23.1
Stockholders’ Equity - Summary of Stock-Based Compensation Expense for Employees and Nonemployees (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]    
Total stock-based compensation expense $ 14,167 $ 8,856
Share-based payment arrangement, amount capitalized 300 200
Marketing    
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]    
Total stock-based compensation expense 996 823
Operations and support    
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]    
Total stock-based compensation expense 1,154 486
Technology and development    
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]    
Total stock-based compensation expense 1,461 906
General and administrative    
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]    
Total stock-based compensation expense $ 10,556 $ 6,641
v3.23.1
Related-Party Transactions (Details) - Affiliated Entity - USD ($)
$ in Millions
3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Related Party Transaction [Line Items]    
Related party transaction, expenses from transactions with related party $ 1.0 $ 0.9
Identity Verification Services    
Related Party Transaction [Line Items]    
Related party transaction, expenses from transactions with related party $ 1.0 $ 0.2
v3.23.1
Basic and Diluted Net Loss per Share - Additional Information (Details) - USD ($)
3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Earnings Per Share [Abstract]    
Dividends, common stock $ 0 $ 0
v3.23.1
Basic and Diluted Net Loss per Share - Computation of Basic and Diluted Net Loss per Share (Details) - USD ($)
$ / shares in Units, $ in Thousands
3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Numerator:    
Net loss attributable to common stockholders $ (10,067) $ (16,252)
Denominator:    
Weighted average shares outstanding, basic (in shares) 207,140,298 202,695,970
Weighted average shares outstanding, diluted (in shares) 207,140,298 202,695,970
Basic net loss per share (in dollars per share) $ (0.05) $ (0.08)
Diluted net loss per share (in dollars per share) $ (0.05) $ (0.08)
Common Class A    
Numerator:    
Net loss attributable to common stockholders $ (9,660) $ (15,580)
Denominator:    
Weighted average shares outstanding, basic (in shares) 198,762,675 194,318,347
Weighted average shares outstanding, diluted (in shares) 198,762,675 194,318,347
Basic net loss per share (in dollars per share) $ (0.05) $ (0.08)
Diluted net loss per share (in dollars per share) $ (0.05) $ (0.08)
Common Class V    
Numerator:    
Net loss attributable to common stockholders $ (407) $ (672)
Denominator:    
Weighted average shares outstanding, basic (in shares) 8,377,623 8,377,623
Weighted average shares outstanding, diluted (in shares) 8,377,623 8,377,623
Basic net loss per share (in dollars per share) $ (0.05) $ (0.08)
Diluted net loss per share (in dollars per share) $ (0.05) $ (0.08)
v3.23.1
Basic and Diluted Net Loss per Share - Schedule of Excluded Antidilutive Securities (Details) - shares
3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Stock options    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities excluded from computation of earnings per share (in shares) 21,549,957 17,685,246
RSUs    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities excluded from computation of earnings per share (in shares) 13,334,746 5,366,963
Common stock issued subject to vesting    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities excluded from computation of earnings per share (in shares) 1,441,632 2,395,670
Common stock issuable under the ESPP    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities excluded from computation of earnings per share (in shares) 874,287 444,828
Warrants to purchase Class A common stock | Common Class A    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities excluded from computation of earnings per share (in shares) 561,058 561,058
Performance RSUs | Common Class A    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities excluded from computation of earnings per share (in shares) 384,300 0
Common stock issued for early exercise of stock options    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities excluded from computation of earnings per share (in shares) 0 103,521
v3.23.1
Income Taxes (Details)
3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Income Tax Disclosure [Abstract]    
Effective income tax rate reconciliation, percent (4.00%) (0.60%)