CHARLOTTE'S WEB HOLDINGS, INC., 10-K filed on 3/19/2025
Annual Report
v3.25.1
Cover Page - USD ($)
$ in Millions
 12 Months Ended
Dec. 31, 2024
Mar. 17, 2025
Jun. 30, 2024
Cover [Abstract]      
Document Type 10-K    
Document Annual Report true    
Document Period End Date Dec. 31, 2024    
Current Fiscal Year End Date --12-31    
Document Transition Report false    
Entity File Number 000-56364    
Entity Registrant Name Charlotte's Web Holdings, Inc.    
Entity Incorporation, State or Country Code A1    
Entity Tax Identification Number 98-1508633    
Entity Address, Address Line One 700 Tech Court    
Entity Address, City or Town Louisville    
Entity Address, State or Province CO    
Entity Address, Postal Zip Code 80027    
City Area Code 720)    
Local Phone Number 484-8930    
Title of 12(g) Security Common stock, no par value    
Entity Well-known Seasoned Issuer No    
Entity Voluntary Filers No    
Entity Current Reporting Status Yes    
Entity Interactive Data Current Yes    
Entity Filer Category Non-accelerated Filer    
Entity Small Business true    
Entity Emerging Growth Company true    
Entity Ex Transition Period false    
ICFR Auditor Attestation Flag false    
Document Financial Statement Error Correction Flag false    
Entity Shell Company false    
Entity Public Float     $ 29.1
Entity Common Stock, Shares Outstanding   158,009,541  
Documents Incorporated by Reference
Portions of the registrant’s definitive Proxy Statement relating to its 2025 Annual Meeting of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2024 are incorporated herein by reference in Part III.
    
Amendment Flag false    
Entity Central Index Key 0001750155    
Document Fiscal Year Focus 2024    
Document Fiscal Period Focus FY    
v3.25.1
Audit Information
 7 Months Ended 12 Months Ended
Jul. 31, 2024
Dec. 31, 2024
Audit Information [Abstract]    
Auditor Firm ID 42 127
Auditor Name Ernst & Young LLP PKF O’Connor Davies, LLP
Auditor Location Denver, Colorado New York, New York
v3.25.1
CONSOLIDATED BALANCE SHEETS - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Current assets:    
Cash and cash equivalents $ 22,618 $ 47,820
Accounts receivable, net 1,263 1,950
Inventories, net 18,907 21,538
Prepaid expenses and other current assets 4,194 6,864
Total current assets 46,982 78,172
Property and equipment, net 26,337 27,513
License and media rights 13,691 17,070
Operating lease right-of-use assets, net 12,876 14,601
Investment in unconsolidated entity 10,800 11,000
SBH purchase option and other derivative assets 1,075 2,602
Intangible assets, net 1,049 887
Other long-term assets 632 703
Total assets 113,442 152,548
Current liabilities:    
Accounts payable 3,426 2,860
Accrued and other current liabilities 5,246 8,682
Lease obligations – current 2,055 2,252
License and media rights payable - current 5,209 9,852
Total current liabilities 15,936 23,646
Convertible debenture 43,631 42,528
Lease obligations 13,652 15,655
License and media rights payable 11,809 11,338
Derivative and other long-term liabilities 1,327 3,823
Total liabilities 86,355 96,990
Commitments and contingencies (Note 9)
Shareholders’ equity:    
Common shares, nil par value; unlimited shares authorized; 158,009,541 and 154,332,366 shares issued and outstanding as of December 31, 2024 and 2023, respectively 1 1
Additional paid-in capital 328,655 327,280
Accumulated deficit (301,569) (271,723)
Total shareholders’ equity 27,087 55,558
Total liabilities and shareholders’ equity $ 113,442 $ 152,548
v3.25.1
CONSOLIDATED BALANCE SHEETS (Parenthetical) - shares
Dec. 31, 2024
Dec. 31, 2023
Statement of Financial Position [Abstract]    
Common shares, issued (in shares) 158,009,541 154,332,366
Common shares, outstanding (in shares) 158,009,541 154,332,366
v3.25.1
CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Income Statement [Abstract]    
Revenue $ 49,667 $ 63,155
Cost of goods sold 28,407 27,589
Gross profit 21,260 35,566
Selling, general and administrative expenses 53,247 75,630
Asset impairment 0 548
Operating loss (31,987) (40,612)
Gain on initial investment in unconsolidated entity 0 10,700
Change in fair value of financial instruments 615 9,339
Other income (expense), net 1,565 (2,694)
Loss before provision for income taxes (29,807) (23,267)
Income tax expense (39) (529)
Net loss $ (29,846) $ (23,796)
Per common share amounts (Note 12)    
Net loss per common share, basic (in usd per share) $ (0.19) $ (0.16)
Net loss per common share, diluted (in usd per share) $ (0.19) $ (0.16)
v3.25.1
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY - USD ($)
$ in Thousands
Total
Common Shares
Additional
Paid-in
Capital
Accumulated Deficit
Beginning balance (in shares) at Dec. 31, 2022   152,135,026    
Beginning balance at Dec. 31, 2022 $ 77,505 $ 1 $ 325,431 $ (247,927)
Increase (Decrease) in Stockholders' Equity [Roll Forward]        
Common shares issued upon vesting of restricted share units, net of withholdings (in shares)   2,197,340    
Common shares issued upon vesting of restricted share units, net of withholdings (251)   (251)  
Share-based compensation 2,100   2,100  
Net loss $ (23,796)     (23,796)
Ending balance (in shares) at Dec. 31, 2023 154,332,366 154,332,366    
Ending balance at Dec. 31, 2023 $ 55,558 $ 1 327,280 (271,723)
Increase (Decrease) in Stockholders' Equity [Roll Forward]        
Common shares issued upon vesting of restricted share units, net of withholdings (in shares)   3,677,175    
Common shares issued upon vesting of restricted share units, net of withholdings (145)   (145)  
Share-based compensation 1,520   1,520  
Net loss $ (29,846)     (29,846)
Ending balance (in shares) at Dec. 31, 2024 158,009,541 158,009,541    
Ending balance at Dec. 31, 2024 $ 27,087 $ 1 $ 328,655 $ (301,569)
v3.25.1
CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Cash flows from operating activities:    
Net loss $ (29,846) $ (23,796)
Adjustments to reconcile net loss to net cash used in operating activities:    
Depreciation and amortization 9,979 15,160
Change in fair value of financial instruments (615) (9,339)
Gain on initial investment in unconsolidated entity 0 (10,700)
Convertible debenture and other accrued interest 3,724 3,857
Gain on foreign currency transaction (3,631) 1,142
Share-based compensation 1,520 2,100
Changes in right-of-use assets 1,771 1,918
Allowance for credit losses 140 1,240
Inventory provision 4,154 1,039
Asset impairment 0 548
Other 611 3,313
Changes in operating assets and liabilities:    
Accounts receivable, net 361 (809)
Inventories, net (1,520) 4,376
Prepaid expenses and other current assets 1,332 85
Operating lease obligations (2,247) (2,304)
Accounts payable, accrued and other liabilities (1,664) 151
License and media rights payable (5,000) (8,000)
Income tax and other receivable 0 4,261
Other operating assets and liabilities, net (330) 372
Net cash used in operating activities (21,261) (15,386)
Cash flows from investing activities:    
Purchases of property and equipment and intangible assets (3,851) (3,691)
Proceeds from sale of assets 55 185
Net cash provided by/(used in) investing activities (3,796) (3,506)
Cash flows from financing activities:    
Other financing activities (145) (251)
Net cash used in financing activities (145) (251)
Net decrease in cash and cash equivalents (25,202) (19,143)
Cash and cash equivalents —beginning of year 47,820 66,963
Cash and cash equivalents —end of year 22,618 47,820
Non-cash activities:    
Non-cash issuance of note receivable 0 (170)
Non-cash purchases of property and equipment and intangibles $ (3) $ (233)
v3.25.1
DESCRIPTION OF BUSINESS AND PRESENTATION OF FINANCIAL STATEMENTS
 12 Months Ended
Dec. 31, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
DESCRIPTION OF BUSINESS AND PRESENTATION OF FINANCIAL STATEMENTS DESCRIPTION OF BUSINESS AND PRESENTATION OF FINANCIAL STATEMENTS
Description of the Business
Charlotte's Web Holdings, Inc. together with its subsidiaries, (collectively "Charlotte's Web" or the "Company") is a public company incorporated pursuant to the laws of the Province of British Columbia and a Certified B Corp. The Company's common shares are publicly listed on the Toronto Stock Exchange ("TSX") under the symbol "CWEB" and quoted on the OTCQX under the symbol "CWBHF." The Company's corporate headquarters is located in Louisville, Colorado, in the United States of America. The majority of the Company's business is conducted in the United States of America.
The Company's primary products are made from proprietary strains of whole-plant hemp extracts containing a full spectrum of phytocannabinoids, terpenes, flavonoids, and other hemp compounds. Hemp extracts are produced from the plant Cannabis sativa L. ("cannabis" or "CBD"), and any part of that plant, including the seeds thereof and all derivatives, extracts, cannabinoids, isomers, acids, salts, and salts of isomers, whether growing or not, with a delta-9 tetrahydrocannabinol ("THC") concentration of not more than 0.3% on a dry weight basis ("hemp"). The Company is engaged in research involving the effectiveness of a broad variety of compounds derived from hemp. The Company does not currently produce or sell medical or recreational marijuana or products derived from high THC cannabis plants. The Company does not currently have any plans to expand into such high THC products in the near future.
The Company's current product categories include full-spectrum hemp extract oil tinctures (liquid product), gummies, capsules, soft-gels, CBD topical creams and lotions, broad-spectrum botanical CBD, functional mushrooms, and pet products. The Company’s products are distributed through its e-commerce website, third-party e-commerce websites, select distributors, health practitioners, and a variety of brick-and-mortar specialty retailers.
The Company grows its proprietary hemp domestically in the United States on farms leased in northeastern Colorado and sources hemp through contract farming operations in Arizona, Colorado, Kentucky, and Canada. The hemp grown in Canada is utilized exclusively in the Canadian markets or for research purposes and not in products sold within the United States.
In furtherance of the Company's research and development ("R&D") efforts, the Company established CW Labs, an internal division for R&D, to expand the Company's efforts around the science of hemp-derived compounds. CW Labs is currently engaged in clinical trials addressing hemp-based health solutions. CW Labs is located in Louisville, Colorado at the Company's current good manufacturing practice ("cGMP") production and distribution facility.
Emerging Growth Company Status
The Company is an emerging growth company ("EGC"), as defined in the Jumpstart Our Business Startups Act of 2012 (the "JOBS Act"). Under the JOBS Act, emerging growth companies can delay adopting new or revised accounting standards issued subsequent to the enactment of the JOBS Act until such time as those standards apply to private companies. The Company has elected to use the extended transition period for complying with new or revised accounting standards, and as a result of this election, the consolidated financial statements may not be comparable to companies that comply with public company FASB standards' effective dates. The Company can elect to early adopt, if permitted by the accounting standard. The Company may take advantage of these exemptions up until the last day of the fiscal year following the fifth anniversary of an offering or such earlier time that it is no longer an EGC.
Smaller Reporting Company Status
The Company is a "smaller reporting company" as defined in the Exchange Act of 1934, as amended ("Exchange Act") Rule 12b-2. As a result, the Company is eligible to take advantage of certain reduced disclosure and other requirements that are otherwise applicable to public companies including; however, not limited to, not being subject to the auditor attestation requirements of Section 404(b) of the Sarbanes-Oxley Act of 2002. The Company will remain a smaller reporting company until the last day of the fiscal year in which (1) the aggregate worldwide market value of its common shares held by non-affiliates equaled or exceeded $250 million as of the prior June 30th, or (2) its annual revenues equaled or exceeded $100 million during such completed fiscal year and the aggregate worldwide market value of its common shares held by non-affiliates equaled or exceeded $700 million as of the prior June 30th.
v3.25.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES
 12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES
Basis of Presentation
The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP"). The accompanying consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation. Unless otherwise indicated, comparisons are to comparable prior periods, and 2024 and 2023 refer to the 12 months ended December 31, 2024, and December 31, 2023, respectively.
Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires management to make informed estimates, judgments, and assumptions that may affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, the reported amounts of revenues and expenses during the reporting period, and the disclosures in the accompanying notes. On an ongoing basis, management evaluates such estimates and assumptions for continued reasonableness. In particular, management makes estimates with respect to any (i) inventory provision, (ii) underlying assumptions that affect the potential impairment of goodwill and long-lived assets, (iii) ability to realize income tax benefits associated with deferred tax assets, (iv) underlying assumptions that affect the fair value of the SBH purchase option, other derivative instruments, and investments in unconsolidated entities. Appropriate adjustments, if any, to the estimates used are made prospectively based upon such periodic evaluation. Management's estimates are based on historical information available at the date of the consolidated financial statements and various other assumptions management believes are reasonable based on the circumstances. Actual results could differ materially from those estimates.
Reclassifications and prior period presentations
Certain amounts presented in prior periods have been reclassified to conform with the current period presentation.
Basic and Diluted Net Loss per Share
Basic net loss per common share is computed by dividing the allocated net loss by the weighted-average number of common shares outstanding during the period. Diluted loss per common share is computed by dividing the allocated net loss by the weighted-average number of common shares together with the number of additional common shares that would have been outstanding if all potentially dilutive common shares had been issued. Since the Company was in a loss position for the periods presented, basic net loss per share is the same as diluted net loss per share since the effects of potentially dilutive securities are antidilutive.
Segments
Operating segments are defined as components of an entity for which discrete financial information is available that is regularly reviewed by the Chief Operating Decision Maker ("CODM") in deciding how to allocate resources and in assessing performance. As such, the Company has one operating segment, which is the business of hemp-based CBD wellness products, which makes up substantially all of the revenue at this time. Substantially all long-lived assets are located in the United States and substantially all revenue is attributed to customers based in the United States.
Cash and Cash Equivalents
The Company considers all highly liquid instruments with an original maturity of three months or less to be cash equivalents. The Company maintains its cash and cash equivalents in accounts that, at times, may exceed federally insured limits. The Company has not experienced any losses in such accounts.
Concentration of Credit Risk
The Company's financial instruments that are potentially exposed to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The cash amounts in deposit accounts held in excess of federally-insured limits were $22,367 and $47,570 as of December 31, 2024 and 2023, respectively. To date, the Company has not experienced any losses on its cash deposits.
The Company provides credit to its customers in the normal course of business and has established credit evaluation and monitoring processes to mitigate credit risk; however, has limited risk, as the majority of its sales are transacted with cash. Accounts receivable are unsecured, and the Company does not require collateral from its customers. For the year ended December 31, 2024 and 2023, no single customer accounted for more than 10% of the Company’s consolidated revenue.
Accounts Receivable and Allowance for Credit Losses
Accounts receivable is stated as the amount billed, net of an estimated allowance for credit losses ("ACL"). The Company's ACL is adjusted periodically and is based on management's consideration of the age and nature of the past due accounts as well as specific payment issues. The Company considers as past due any receivable balance not collected within its contractual terms. Changes in the Company's estimate to the ACL is recorded through bad debt expense and individual accounts are charged against the allowance when all reasonable collection efforts are exhausted.
Inventories
Inventories are stated at the lower of cost or net realizable value. Net realizable value is the estimated selling price in the ordinary course of business less any applicable selling expenses. Cost includes all expenses for direct raw materials inputs, as well as costs directly attributable to the manufacturing process as well as suitable portions of related production overheads, based on normal operating capacity. Cost is determined by use of the weighted average method. The Company periodically reviews the value of items in inventory and provides write-downs or write-offs of inventory based on its assessment of market conditions, including forecasted demand compared to quantities on hand, as well as other factors such as potential excess or aged inventories, historical annihilation trends of finished goods applied to current inventory of finished goods to estimate current reserve needs, and other factors that affect inventory obsolescence, including State and Federal regulatory considerations. The Company's raw materials inventories of harvested hemp are recorded at cost to harvest. Raw materials costs as well as production costs are included in the carrying value of the Company's finished goods inventory. The Company's inventory production process for cannabinoid products includes the cultivation of botanical raw material. Due to the duration of the cultivation process, a portion of the inventory will not be sold within one year. Consistent with the practice in other industries that cultivate botanical raw materials, all inventory is classified as a current asset. Refer to Note 4 "Inventories" for further discussion.
Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets were comprised of the following amounts (in thousands):
December 31,
20242023
Deposits$1,404$1,172
Prepaid expenses1,2452,813
License and media rights1,0002,500
Other miscellaneous receivables545379
Total prepaid expenses and other current assets
$4,194$6,864
Property and Equipment, Net
Property and equipment are recorded at cost less accumulated depreciation. Depreciation is computed using the straight-line method over the estimated useful lives of the assets as follows:
Building30 years
Machinery and equipment
3-12 years
Furniture and fixtures
2-7 years
Leasehold improvements
Shorter of useful life or term of lease (2-15 years)
Construction-in-process assets are capitalized during construction and depreciation commences when the asset is placed into service. Significant improvements that extend the useful life of an asset are capitalized. Repairs and maintenance which do not extend the useful lives of assets are expensed as incurred. When assets are sold or otherwise disposed of, the cost and related accumulated depreciation are removed from the accounts and any resulting gains or losses are recognized.
Intangible Assets, Net
Finite Lived Intangible Assets
Finite lived intangible assets consist of software, patents, and licenses. These intangible assets were determined to have finite lives and are amortized over their useful lives. Software is stated at cost less accumulated amortization. The costs of obtaining a patent are capitalized and amortized over its useful life.
Amortization is calculated on the straight-line basis over the following estimated useful lives of the assets:
Software
2-4 years
Patents
15-20 years
Capitalized Software Development Costs
The Company develops software for internal use. Software development costs incurred during the application development stage, which includes payroll and payroll-related costs related to employees and third-party consultant costs are capitalized. The Company amortizes these costs over the estimated useful life of the software, which is generally three years. These costs are included in intangible assets, net on the consolidated balance sheets.
Impairment of Long-Lived Assets
The Company reviews intangible assets with indefinite useful lives for impairment at least annually and reviews all intangible assets for impairment whenever events or changes in circumstances indicate the carrying amount of the assets may not be recoverable. Long-lived assets, such as property and equipment and intangible assets subject to depreciation and amortization, as well as indefinite lived intangibles are reviewed for impairment whenever events or changes in circumstances indicate that the carrying value of these assets may not be recoverable or that the useful life is shorter than the Company had originally estimated. Recoverability of these assets is measured by comparison of the carrying amount of each asset or asset group to the future undiscounted cash flows the asset or asset group is expected to generate over their remaining lives. If the asset or asset group is considered to be impaired, the amount of any impairment is measured as the difference between the carrying value and the fair value of the impaired asset or asset group. If the useful life is shorter than originally estimated, the Company amortizes the remaining carrying value over the new shorter useful life. See Note 5 "Property and Equipment, net" for further discussion.
Investment in Unconsolidated Entities
The Company has a variable interest in the investment in DeFloria; however, the Company is not the primary beneficiary of DeFloria as it lacks the power to direct DeFloria's key activities. The Company concluded that the investment in DeFloria should not be consolidated. In accordance with ASC 825-10, equity method investments are eligible for the fair value option as they represent recognized financial assets. As the Company was not required to consolidate the investment and does not meet any of the other scope exceptions, the Company had the ability to adopt the fair value option for the investment at inception. The investment was remeasured at fair value after each reporting date, with changes recognized in consolidated statements of operations, as changes in fair value of financial instruments for the period.
Leases
The Company determines if an arrangement contains a lease at inception based on whether there is an identified asset and whether the Company controls the use of the identified asset throughout the period of use. Arrangements containing leases are classified as either finance or operating. The Company does not have any finance leases. For operating leases, right-of-use ("ROU") assets are recognized at the lease commencement date and represent the Company’s right to use an underlying asset for the lease term. Lease obligations are recognized at the lease commencement date based on the present value of future lease payments over the remaining lease term.
Present value of lease payments are discounted based on the Company’s incremental borrowing rate, as the Company’s operating leases generally do not provide an implicit rate. The estimated incremental borrowing rate is based on the information available at the lease commencement date for collateralized borrowings with a similar term, an amount equal to the lease payments and in a similar economic environment where the leased asset is located. The collateralized borrowings were based on the Company’s credit rating corroborated with market credit metrics like debt level and interest coverage.
Options to renew or terminate the lease are recognized as part of the Company’s ROU assets and lease liabilities when it is reasonably certain the options will be exercised. ROU assets are also assessed for impairments consistent with the Company’s long-lived asset policy.
Operating lease expense for fixed lease payments is recognized on a straight-line basis over the lease term. Variable lease payments for real estate taxes, insurance, maintenance, and utilities, which are generally based on the Company’s pro rata share of the total property, are not included in the measurement of the ROU assets or lease liabilities and are expensed as incurred.
Operating leases are presented separately as operating lease right-of-use assets, net and lease obligations, current and non-current, in the accompanying consolidated balance sheets. Leases with an initial term of 12 months or less, that do not include an option to purchase the underlying asset that the Company is reasonably certain to exercise, are not recorded on the balance sheet.
Convertible Debenture
The Company determined that the debenture is a freestanding financial instrument, which includes embedded derivatives. The embedded derivatives have been bifurcated from the debenture and accounted for separately in accordance with the provisions of ASC 815, Derivatives and Hedging. The Company reviewed the terms of the debenture and identified two material embedded features which required bifurcation and separate accounting pursuant to the provisions of ASC 815: i) the interest rate conversion feature based on changes in federal regulations, and ii) the debt conversion option to common shares. The debt interest rate conversion feature is classified as a derivative asset and measured at fair value using a probability weighted income approach. The debt conversion option is classified as a derivative liability and measured at fair value using a Black-Scholes option pricing model. The Company allocated proceeds first to the derivatives measured at fair value and the residual amount is allocated to the debenture. Debt issuance costs are allocated to the debenture. The debt issuance costs are presented as a direct reduction from the face value of the debenture and amortized over the stated term of the debenture. Refer to Note 3 "Fair Value Measurement" and Note 8 "Debt" for additional discussion regarding the convertible debenture and derivative instruments.
Revenue Recognition
The Company recognizes revenue from customers when control of the goods or services are transferred to the customer. This generally occurs when products are shipped, at an amount that reflects the consideration to which the Company expects to be entitled in exchange for those goods and services. Freight revenue is included in revenue on the consolidated statements of operations, and is generally exempt from state sales taxes. Sales tax collected from customers and remitted to governmental authorities are accounted for on a net basis and therefore are excluded from revenue in the consolidated statements of operations.
Contracts are written to include standard discounts and allowances. Contracts are not written to include advertising allowances, tiered discounts or any other performance obligation. Since the Company’s contracts involve the delivery of various tangible products, the arrangements are considered to contain only a single performance obligation, as such there is no allocation of the transaction price.
The Company also offers e-commerce discounts and promotions through its online rewards program. The Charlotte’s Web Loyalty Program offers customers rewards points for every dollar spent through the Company website to earn store credit for future purchases. The Company defers recognition of revenue for unredeemed awards until the following occurs: i) rewards are redeemed by the consumer, ii) points or certificates expire, or iii) an estimate of the expected unused portion of points or certificates is applied, which is based on historical redemption patterns.
Any product that doesn't meet the customer’s expectations can be returned within the first 30 days of delivery in exchange for another product or for a full refund. Any product sold through a distributor or retailer must be returned in the original purchase location for any return or exchange. The Company accounts for customer returns utilizing the "expected value method". Expected amounts are excluded from revenue and recorded as a "refund liability" that represents the Company’s obligation to return the customer’s consideration. Estimates are based on actual historical and current specific data.
The majority of the Company’s revenue is derived from sales of branded products to consumers via the Company's direct-to-consumer e-commerce website, and distributors, retail, wholesale business-to-business customers, and health practitioners. The service revenue is due to the Company and DeFloria, Inc. ("DeFloria") entering into a Master Services Agreement ("Services Agreement") in which the Company is compensated for the provision of certain services to DeFloria. Refer to Note 16 for additional disclosure on the DeFloria Service Agreement. The following table sets forth the disaggregation of the Company’s revenue:
Year Ended December 31,
 20242023
Product revenue
$49,019 $63,155 
Service revenue648 — 
Total revenue
$49,667$63,155
Substantially all of the Company’s revenue is earned in the United States.
Cost of Goods Sold
Cost of goods sold primarily consists of the inventory and production costs for the Company’s products sold during the period, and also includes amortization and depreciation, as well as allocated expenses. For the year ended December 31, 2024 and 2023, cost of goods sold includes $4,154 and $1,039 in inventory provision, respectively. Refer to Note 4 "Inventories" for further discussion.
Selling, General and Administrative
Selling, general and administrative expenses primarily consists of compensation and other personnel-related costs, amortization and depreciation, share-based compensation, marketing and advertising expenses, professional services fees, rent and related costs, insurance premiums, as well as bank and merchant fees. Advertising expenses are expensed as incurred and primarily includes the cost of marketing activities such as online advertising, search engine optimization, promotional activities, and market research. For the year ended
December 31, 2024 and 2023, the Company recognized $7,978 and $13,782 of advertising expense, respectively. Selling, general and administrative expenses also includes research and development expenses, which are expensed as incurred. For the year ended December 31, 2024 and 2023, the Company recognized $2,332 and $2,964, respectively, of research and development expenses.
Defined Contribution Plan
The Company has a defined contribution plan, under which the Company contributes based on a percentage of the employees’ elected contributions. Defined contribution expense of $493 and $565 was recorded during the year ended December 31, 2024 and December 31, 2023, respectively.
Share-based Compensation
The Company accounts for compensation expense for share-based option awards to employees, non-employee directors, and other non-employees based on the estimated grant date fair value of the options on a straight-line basis over the requisite service period, which is the vesting period for stock options. The fair value of stock options are estimated using the Black-Scholes option pricing model, which requires assumptions and judgments regarding stock price, volatility, risk-free interest rates, dividend yields, and expected option terms. The Company uses the historical volatility and grant date closing price of its publicly traded shares to estimate the grant-date fair value of its stock options. Share-based compensation is recognized net of actual forfeitures when they occur. All share-based compensation costs are recorded in the consolidated statements of operations in selling, general and administrative expense.
Income Taxes
The Company utilizes the asset and liability method of accounting for income taxes. Under this method, deferred income tax assets or liabilities are computed based on the temporary difference between the financial statement and income tax basis of assets and liabilities using the enacted marginal income tax rate in effect for the year in which the differences are expected to reverse. Deferred income tax expense or benefit is based on the changes in the deferred income tax assets or liabilities from period to period. A valuation allowance is established if it is more likely than not that all or a portion of the deferred tax asset will not be realized.
Significant judgment is required in determining the Company’s provision for income taxes, deferred tax assets and liabilities and the valuation allowance recorded against net deferred tax assets. The Company assesses the likelihood that deferred tax assets will be recovered as deductions from future taxable income. The evaluation of the need for a valuation allowance is performed on a jurisdiction-by-jurisdiction basis and includes a review of all available positive and negative evidence. Factors reviewed include projections of pre-tax book income for the foreseeable future, determination of cumulative pre-tax book income or loss, earnings history, and reliability of forecasting. It is the Company's policy to offset indefinite lived deferred tax assets with indefinite lived deferred tax liabilities. The Company provided a full valuation allowance on deferred tax assets because it is more likely than not that deferred tax assets will not be realized.
The Company accounts for uncertainties in income taxes under Topic 740, which prescribes a recognition threshold and measurement methodology to recognize and measure an income tax position taken, or expected to be taken, in a tax return. With respect to any tax positions that do not meet the recognition threshold, a corresponding liability, including interest and penalties, is recorded in the consolidated financial statements. The Company may be subject to examination by tax authorities where the Company conducts operations. The Company’s tax years prior to 2019 are closed for federal income tax purposes. The Company’s 2019 tax year was opened for examination by the IRS during the second half of 2023. The statute of limitations on assessment with respect to the Company’s 2019 Form 1120 remains open until December 31, 2025, pursuant to an agreed-upon extension to the applicable statute of limitations. The Company’s 2021 through 2023 tax years remain open until the general statute of limitations lapses for each respective tax year. Refer to Note 14 "Income Taxes" for disclosures on uncertain tax positions. The Company’s policy is to recognize interest and penalties on taxes, if any, as income tax expense.
New accounting pronouncements recently adopted
In November 2023 the Financial Accounting Standards Board ("FASB") issued ASU 2023-07—Segment Reporting. The guidance was issued to provide financial statement users with more disaggregated expense information about a public entity’s reportable segments. The guidance is effective for the year ended December 31, 2024, and the expanded interim disclosures are effective in entities in 2025 and will be applied retrospectively to all prior periods presented. Refer to Note 15 "Operating Segment" for additional disclosures.
Recently Issued Accounting Pronouncements
Other than described below, no new accounting pronouncements issued by the FASB had or may have a material impact on the Company’s consolidated financial statements.
In November 2024, the FASB issued ASU 2024-04, Debt with Conversion and Other Options (Subtopic 470-20): Induced Conversions of Convertible Debt Instruments. The guidance clarifies the requirements for determining whether certain settlements of convertible debt instruments should be accounted for as an induced conversion. ASU 2024-04 is effective for the Company beginning December 31, 2025. The Company is currently evaluating the effect of adopting this ASU.
In November 2024, the FASB issued ASU 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. The new guidance requires disaggregated disclosure of income statement expenses for public business entities. ASU 2024-03 is effective for the Company beginning December 31, 2026. The Company is currently evaluating the effect of adopting this ASU.
In December 2023 the FASB issued a final standard on improvements to income tax disclosures, ASU 2023-09, Improvements to Income Tax Disclosures. The standard requires disaggregated information about a reporting entity’s effective tax rate reconciliation as well as information on income taxes paid. The standard is intended to benefit investors by providing more detailed income tax disclosures that would be useful in making capital allocation decisions. For public business entities, the new requirements is effective for annual periods beginning after December 15, 2024. The Company is currently evaluating the impact, if any, that the updated standard will have on the Company's consolidated financial statements and related disclosures.
v3.25.1
FAIR VALUE MEASUREMENT
 12 Months Ended
Dec. 31, 2024
Fair Value Disclosures [Abstract]  
FAIR VALUE MEASUREMENT FAIR VALUE MEASUREMENT
Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. The guidance describes a fair value hierarchy based on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be used to measure fair value.
Level 1—Inputs are unadjusted quoted prices in active markets for identical assets or liabilities at the measurement date
Level 2—Inputs are observable, unadjusted quoted prices in active markets for similar assets or liabilities; unadjusted quoted prices for identical or similar assets or liabilities in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the related assets or liabilities
Level 3—Unobservable inputs that are supported by little or no market data for the related assets or liabilities
The categorization of a financial instrument within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. The Company’s financial instruments include cash and cash equivalents, accounts receivable and other receivables, notes receivable and payable, SBH purchase option and asset derivatives, accounts payable and accrued liabilities, cultivation liabilities, convertible debenture, liability derivatives, investment in unconsolidated entity, and other current assets and liabilities. At December 31, 2024 and 2023, the carrying amounts of cash and cash equivalents, accounts receivable and other receivables, accounts payable and other current assets and liabilities approximated fair values because of their short-term nature. The carrying value of the notes
receivable and cultivation liability approximates the fair value as the stated interest rate approximates market rates currently available to the Company. The carrying value of the convertible debenture approximates the fair value after adjustments for the bifurcated embedded derivatives and other discounts, refer to Note 8 "Debt" note for additional fair value disclosures.
The following table sets forth the Company’s financial instruments that were measured at fair value on a recurring basis at December 31, 2024 and 2023, by level within the fair value hierarchy:

December 31, 2024

Level 1Level 2Level 3Total
Financial assets:
Stanley Brothers USA Holdings purchase option$—$—$52$52 
Debt interest rate conversion feature——1,0231,023 
Total financial assets
$—$—$1,075$1,075
Investment in unconsolidated entity:$—$—$10,800$10,800
Financial liabilities:
Debt conversion option$—$786$—$786 

December 31, 2023

Level 1Level 2Level 3Total
Financial assets:
Stanley Brothers USA Holdings purchase option$—$—$1,730$1,730 
Debt interest rate conversion feature——872872 
Total financial assets
$—$—$2,602$2,602
Investment in unconsolidated entity:$—$—$11,000$11,000
Financial liabilities:
Debt conversion option$—$3,213$—$3,213 
There were no transfers between levels of the fair value hierarchy and there were no changes in the fair value methodologies during the year ended December 31, 2024 and December 31, 2023.
Investment in Unconsolidated Entity
On April 6, 2023, the Company jointly formed an entity, DeFloria, with AJNA BioSciences ("AJNA"), and a subsidiary of British American Tobacco ("BAT"). AJNA is a botanical drug development company. AJNA is partially owned and was co-founded by a member of the Stanley Brothers. The entity was established to pursue FDA-approval for a botanical drug to target a certain neurological condition.
As of December 31, 2024, BAT holds an equity interest in DeFloria in the form of 2,000,000 or 100% preferred units (200,000 preferred units as of December 31, 2023) following its $10 million initial investment and has the right to participate in future equity issuances to maintain its pro rata equity position. In 2024, BAT and AJNA invested an additional $5 million and $2 million, respectively, into DeFloria in exchange for a convertible debenture. The Company and AJNA each hold 4,000,000 or approximately 50% (400,000 common shares as of December 31, 2023), respectively, of DeFloria's voting common units following a 1-10 stock split when DeFloria converted from a Limited Liability Comp to a Corporation. The Company's contribution to DeFloria is a license permitting the use of certain proprietary hemp intellectual property, including clinical and consumer data. Additionally, the Company has a supply agreement with DeFloria, under
which the Company supplies the oils at cost used to produce and develop the new drug. AJNA's contribution to the entity is laboratory and regulatory services, clinical expertise, and the provision of clinical services. DeFloria used the investments for the clinical development of a hemp botanical Investigational New Drug application and has concluded Phase I clinical development.
Concurrently with the formation of DeFloria, the Company was issued a warrant to purchase 865,052 shares of Class A Common Stock of AJNA for an exercise price of $2.89 per share. Management determined the warrant should be accounted for in accordance with ASC 321, which requires the warrant to be measured at fair value at issuance and subsequently remeasured at fair value each reporting period. All changes from the remeasurement of the warrant will be recorded as a change in fair value of financial instruments in the statements of operations. The Company determined the fair value of the AJNA warrants to be de minimis and as such no value was recorded as of December 31, 2024.
The Company determined that it has a variable interest in the investment in DeFloria; however, the Company is not the primary beneficiary of DeFloria as it lacks the power to direct DeFloria's key activities. The Company concluded that the investment in DeFloria should not be consolidated. The maximum exposure to loss in the investment in DeFloria is limited to the Company's investment, which is represented by the financial statement carrying amount of its retained interest.
In accordance with ASC 825-10, equity method investments are eligible for the fair value option as they represent recognized financial assets. As the Company is not required to consolidate the investment and does not meet any of the other scope exceptions, the Company had the ability to adopt the fair value option for the investment at inception. Upon formation of the entity, the Company elected the fair value option because it allowed the investment to be valued based on current market conditions. For the year ended December 31, 2023, the Company recognized a gain for the initial investment in DeFloria of $10,700 within the consolidated statement of operations.
The investment has been remeasured at fair value at each reporting date, with changes recognized in consolidated statements of operations as changes in fair value of financial instruments for the period. For the year ended December 31, 2024 and December 31, 2023, a loss of $200 and a gain of $300, respectively, related to the investment in DeFloria was recognized as a change in fair value of financial instruments in the consolidated statement of operations. As of December 31, 2024 and December 31, 2023, the DeFloria investment represents an investment of $10,800 and $11,000, respectively, within the consolidated balance sheets.
The use of assumptions for the fair value determination includes a high degree of subjectivity and judgment using unobservable inputs (level 3 on the fair value hierarchy), which results in estimation uncertainty. To determine the value of the investment, the Company utilizes an Option Pricing Model ("OPM"). The OPM considers the various terms of the stockholder agreements, including the level of seniority among the securities, dividend policy, conversion ratios, and cash allocations upon liquidation of the entity. The OPM is appropriate when the range of potential future outcomes is difficult to predict with any certainty.
The following additional assumptions are used in the model:
Year Ended December 31,
 20242023
Expected term (years)
5.276.3
Volatility83.6%70.0%
Risk-free interest rate4.4%3.9%
Expected dividend yield—%—%
Discount for lack of marketability31.0%20.0%
Convertible Debt Derivatives
On November 14, 2022, the Company entered into a subscription agreement (the "Subscription Agreement") with BT DE Investments, Inc. a wholly-owned subsidiary of BAT Group (LSE: BATS and NYSE: BTI) (the "Lender"), providing for the issuance of a $56.8 million (C$75.3 million) convertible debenture (the "debenture"). The debenture is convertible into 19.9% ownership of the Company's common
shares at a conversion price of C$2.00 per common share of the Company on the TSX. The debenture will accrue interest at a stated annualized rate of 5% until such time that there is federal regulation permitting the use of cannabidiol, a phytocannabinoid derived from the plant Cannabis sativa L. as an ingredient in food products and dietary supplements in the United States. (The term "federal regulation" is defined as the date that federal laws in the United States permit, authorize or do not prohibit the use of CBD as an ingredient in food products and dietary supplements). Following federal regulation of CBD, the annualized rate of interest shall reduce to 1.5%. The maturity date for the debenture is November 14, 2029 (the "Maturity Date").
The Company determined that the debenture did not meet the definition of a freestanding derivative under ASC 815 "Fair Value Measurement for financial statement", and required the bifurcation of two embedded derivatives, the debt interest rate conversion feature and the debt conversion option.
Debt Interest Rate Conversion Feature
The debt interest rate conversion feature is classified as a financial asset and is remeasured at fair value at each reporting date, with changes recognized in consolidated statements of operations as changes in fair value of financial instruments for the period. The use of assumptions for the fair value determination includes a high degree of subjectivity and judgment using unobservable inputs (level 3 on the fair value hierarchy), which results in estimation uncertainty. The debt interest rate conversion feature, if triggered, reduces the stated interest rate of the debenture to 1.5% upon federal regulation of CBD in the United States.
For the year ended December 31, 2024 and December 31, 2023, a gain of $228 and a loss of $471, respectively, related to the debt interest rate conversion feature was recognized as a change in fair value of financial instruments in the consolidated statement of operations. As of December 31, 2024 and December 31, 2023, the debt interest rate conversion feature represents a financial asset of $1,023 and $872, respectively, within SBH purchase option and other derivative assets in the consolidated balance sheets.
To determine the value of the option, the Company utilizes a probability weighted income approach. This method calculates the present value of the reduced interest accrued on the debenture assuming the feature is triggered at a certain time, after accounting for the probability of federal regulation of CBD. This approach is useful when ultimate valuation is based on an unverifiable outcome, such as an event outside of the Company’s influence. The following additional assumptions are used in the model:
Year Ended December 31,
 20242023
Stated interest rate5.0%5.0%
Adjusted interest rate1.5%1.5%
Implied debt yield9.9%11.0%
Federal regulation probabilityvariousvarious
Year of eventvariousvarious
Debt Conversion Option
Per the debenture, the Lender has the option, at any time before the Maturity Date at no additional consideration, for all or any part of the principal amount to be converted into fully paid and non-assessable common shares. The Company assessed this conversion feature and determined that the debt conversion option is an embedded derivative that requires bifurcation and is classified as a financial liability. The debt conversion option is initially measured at fair value and is revalued at each reporting period using the Black-Scholes option pricing model based on Level 2 observable inputs. The assumptions used by the Company are the quoted price of the Company’s common shares in an active market, risk-free interest rate, volatility and expected life, and assumes no dividends. Volatility is based on the actual historical market activity of the Company’s shares. The expected life is based on the remaining contractual term of the debenture and the risk-free interest rate is based on the implied yield available on U.S. Treasury Securities with a maturity equivalent to the expected maturity of the debenture.
For the year ended December 31, 2024 and December 31, 2023, a gain of $2,265 and $10,080, respectively, related to the debt conversion option was recognized as a change in fair value of financial instruments in the consolidated statements of operations. As of December 31, 2024 and December 31, 2023, the debt conversion option represents a financial liability of $786 and $3,213, respectively, within derivative and other long-term liabilities in the consolidated balance sheets.
The following table provides the assumptions regarding Level 2 fair value measurements inputs at their measurement dates:
Year Ended December 31,
 20242023
Expected volatility
87.9%87.4%
Expected term (years)
4.95.9
Risk-free interest rate
4.5%3.9%
Expected dividend yield
—%—%
Value of underlying share
C$0.13C$0.27
Exercise priceC$2.00C$2.00
Stanley Brothers USA Holdings Purchase Option
In 2021, the Company entered into an optionpurchase agreement (the "SBH Purchase Option") with Stanley Brothers USA Holdings, Inc. ("Stanley Brothers USA"). The SBH Purchase Option was purchased for total consideration of $8,000 and has a term of five years (extendable for an additional two years upon payment of additional consideration). The SBH Purchase Option provides the Company the option to acquire all or substantially all the shares of Stanley Brothers USA, at a purchase price to be determined at the time of exercise of the SBH Purchase Option. Upon exercise of the SBH Purchase Option, the purchase price will be determined based on application of predetermined multiples of Stanley Brothers USA revenue and earnings before interest, taxes, depreciation, and amortization ("EBITDA") measures. The Company is not obligated to exercise the SBH Purchase Option. As part of the SBH Purchase Option agreement, Stanley Brothers USA issued the Company a warrant exercisable to purchase 10% of the outstanding Stanley Brothers USA shares and convertible securities that are considered in-the-money, subject to certain conditions and exclusions. The warrant is exercisable at the Company's election for a nominal exercise price in the event the Company elects not to acquire all or substantially all shares of Stanley Brothers USA and expires 60 days after the expiration of the option.
The Company elected the fair value option in accordance with ASC 825-10 guidance to record its SBH Purchase Option. The SBH Purchase Option is classified as a financial asset and is remeasured at fair value at each reporting date, with changes to fair value recognized in the consolidated statements of operations for the period. The use of assumptions for the fair value determination includes a high degree of subjectivity and judgment using unobservable inputs (level 3 on the fair value hierarchy), which results in estimation uncertainty. Changes in assumptions that reasonably could have been different at the reporting date may result in a higher or lower determination of fair value. For the year ended December 31, 2024 and December 31, 2023, a loss of $1,678 and $570, respectively, related to the SBH Purchase Option was recognized as change in fair value of financial instruments in the statements of operations. As of December 31, 2024 and December 31, 2023, the SBH Purchase Option represents a financial asset of $52 and $1,730, respectively, within SBH purchase option and other derivative assets in the consolidated balance sheets.
The Monte Carlo valuation model considers multiple revenue and EBITDA outcomes for Stanley Brothers USA and other probabilities in assigning a fair value. Primary assumptions utilized include financial projections of Stanley Brothers USA and the probability and timing of exercise. The following additional assumptions are used in the fair value model of the SBH Purchase Option:
Year Ended December 31,
 20242023
Expected volatility
112.0%125.0%
Expected term (years)
1.22.2
Risk-free interest rate
4.9%4.2%
Weighted average cost of capital
52.9%50.6%
v3.25.1
INVENTORIES
 12 Months Ended
Dec. 31, 2024
Inventory Disclosure [Abstract]  
INVENTORIES INVENTORIES
Inventories consist of the following:
December 31,
 20242023
Harvested hemp and seeds
$2,312$9,300
Raw materials
11,9039,726
Finished goods
6,2686,320

20,48325,346
Less: inventory provision
(1,576)(3,808)
Total
$18,907$21,538
Inventory Provision
For the year ended December 31, 2024, inventory provisions of $4,154 were expensed through cost of goods sold in the consolidated statements of operations. For the year ended December 31, 2024, write-offs of inventory previously reserved of $6,386 were recognized. For the year ended December 31, 2023, inventory provisions of $1,039 were expensed through cost of goods sold and write-offs of inventory previously reserved for of $29,238 were recognized.
Additionally, for the year ended December 31, 2024 and 2023, the Company sold harvested hemp that had a full inventory provision. The sale of hemp resulted in a $4,573 and $12,854 reduction to the inventory provision as of December 31, 2024 and 2023, respectively.
v3.25.1
PROPERTY AND EQUIPMENT, NET
 12 Months Ended
Dec. 31, 2024
Property, Plant and Equipment [Abstract]  
PROPERTY AND EQUIPMENT, NET PROPERTY AND EQUIPMENT, NET
Property and equipment consist of the following:
December 31,
 20242023
Building
$2,860 $2,860 
Machinery and equipment
16,238 16,237 
Furniture and fixtures
1,145 1,145 
Leasehold improvements
26,919 26,919 
$47,162 $47,161 
Accumulated depreciation
(27,219)(23,553)
Construction-in-process
6,394 3,905 
Total property and equipment, net
$26,337 $27,513 
Depreciation expense for the year ended December 31, 2024 and December 31, 2023, was $4,111 and $5,080, respectively, of which $1,135 and $1,901, respectively, was recorded in Selling, general, and administrative expense in the consolidated statements of operations. For the year ended December 31, 2024 and December 31, 2023, depreciation expense of $2,976 and $3,179, respectively, was recorded in Cost of goods sold in the consolidated statements of operations.
During the year ended December 31, 2023, an impairment loss to building assets of $548 was recorded within Asset Impairment in the consolidated statement of operations. The impairment resulted from a decline in market conditions at the Company's hemp farm that indicated a fair value less than the carrying value.
v3.25.1
INTANGIBLE ASSETS
 12 Months Ended
Dec. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
INTANGIBLE ASSETS INTANGIBLE ASSETS
Details of the Company’s intangible assets subject to amortization and indefinite-lived intangible assets and their respective carrying amounts are as follows:
As of December 31, 2024
 
Weighted-Average Remaining Useful Life (in years)
Gross
Accumulated AmortizationNet
Definite-lived intangible assets:18.26$3,847 $(2,948)$899 
Indefinite-lived intangible assets:150 — 150 
Total$3,997 $(2,948)$1,049 
As of December 31, 2023

Weighted-Average Remaining Useful Life (in years)
Gross
Accumulated AmortizationNet
Definite-lived intangibles assets :
18.50$3,478 $(2,741)$737 
Indefinite lived intangible assets:150 — 150 
Total$3,628 $(2,741)$887 
For the year ended December 31, 2024 and December 31, 2023, amortization expense of intangible assets of $218 and $849, respectively, was recorded in Selling, general, and administrative expense in the consolidated statements of operations.
As of December 31, 2024, expected amortization of intangible assets is as follows:
Year Ending December 31:
2025$225
2026147
202773
202823
202923
Thereafter
247
Total future amortization
$738
v3.25.1
LICENSE AND MEDIA RIGHTS
 12 Months Ended
Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]  
LICENSE AND MEDIA RIGHTS LICENSE AND MEDIA RIGHTS
MLB Promotion Rights Agreement
On October 11, 2022, the Company entered into a Promotional Rights Agreement (the "MLB Promotional Rights Agreement") with MLB Advanced Media L.P., on its own behalf and on behalf of Major League Baseball Properties, Inc., the Office of the Commissioner of Baseball, The MLB Network, LLC and the Major League Baseball Clubs (collectively, the "MLB"), pursuant to which the Company entered into a strategic partnership with MLB to promote the Company’s NSF Certified for Sport® product line. On February 5, 2024, the Company and MLB entered into the First Amendment to the Promotional Rights Agreement ("First Amendment"). The First Amendment extended the agreement through December 31, 2027, with an aggregate rights fee of $23.0 million for the remainder of the term.
As consideration under the MLB promotional rights agreement, the Company has paid and is committed to pay a combination of cash over the license period, along with upfront non-cash consideration in the form of equity, as well as contingent consideration in the form of contingent payments based on revenue. The consideration was as follows: 4% of the Company’s fully diluted outstanding common shares; $31.5 million in cash consideration from 2022 through 2027, paid in accordance with the payment schedule below; 10% royalty on the Company’s gross revenue from the sale of MLB branded products, after cumulative gross sales of all such branded products exceed $18.0 million.
As of December 31, 2024 and 2023, the carrying value of the licensed properties was $11,691 and $14,589, respectively, recorded as a license and media rights asset within the consolidated balance sheets. As of December 31, 2024 and 2023, the carrying value of the media rights was $3,000 and $4,982 recorded as a prepaid asset and a license and media rights asset within the consolidated balance sheets. The Company recognized $4,897 and $9,794, respectively, in amortization expense related to the license and media rights assets for the year ended December 31, 2024 and 2023. Licensed properties are amortized straight line and media rights are amortized as incurred.
For the year ended December 31, 2024 and December 31, 2023, the Company paid MLB $5,000 and $8,000 as part of the committed cash payments.
Maturities of the MLB license and media rights payable as of December 31, 2024 are as follows:
Year Ending December 31:
20255,500 
20266,000 
2027$6,500
Total payments
$18,000
Less: Imputed interest
(982)
Total license and media rights payable
$17,018
Less: Current license liabilities
(5,209)
Total non-current license and media rights payable
$11,809
As of December 31, 2024, expected amortization of licensed properties is as follows:
Year Ending December 31:
2025$3,897
20263,897
20273,897
Total future amortization
$11,691
v3.25.1
DEBT
 12 Months Ended
Dec. 31, 2024
Debt Disclosure [Abstract]  
DEBT DEBT
Convertible Debenture
On November 2022, the Company entered into the Subscription Agreement with BT DE Investments, Inc., providing for the issuance of a $56.8 million (C$75.3 million) convertible debenture. The debenture was denominated in Canadian Dollars ("CAD" or "C$"). The debenture is convertible into 19.9% ownership of the Company’s Common Shares at a conversion price of C$2.00 per Common Share of the Company on the Toronto Stock Exchange ("TSX"). The debenture will accrue interest at a stated annualized rate of 5% until such time that there is federal regulation permitting the use of CBD as an ingredient in food products and dietary supplements in the United States. Following federal regulation of CBD, the stated annualized rate of interest shall be reduced to 1.5%. Interest is accrued annually and payable on the maturity date or date of earlier conversion. The maturity date for the debenture is November 14, 2029.
The following is a summary of the Company's convertible debenture as of December 31, 2024:
As of December 31, 2024
Principal AmountUnamortized Debt Discount and CostsNet Carrying Amount
Convertible Debenture
Convertible debenture due November 2029$58,172 $(14,541)$43,631 
The following is a summary of the Company's convertible debenture as of December 31, 2023:
As of December 31, 2023
Principal AmountUnamortized Debt Discount and CostsNet Carrying Amount
Convertible Debenture
Convertible debenture due November 2029$60,116 $(17,588)$42,528 
The debenture was C$75.3 million per the subscription agreement and translated to USD on the transaction date. The Company remeasures the debenture at each balance sheet date using the CAD to USD exchange rate as of that balance sheet date. The Company recognizes the resulting foreign currency gain or loss within the statement of operations during the period. For the year ended December 31, 2024 and 2023, the Company recognized a foreign currency gain of $3,546 and a loss of $866, respectively, related to the net carrying value of the debenture within other income (expense), net in the statement of operations.
Interest is accrued annually and payable on the maturity date or date of earlier conversion. On conversion, accrued interest will either be converted into common shares equal to the amount of accrued interest or will be paid in cash if agreed with the Lender. As of December 31, 2024 and 2023, the principal amount of the debenture includes $6,078 and $3,182, respectively, of accrued interest expense.
The following is a summary of the interest expense and amortization expense, recorded within the statement of operation, of the Company's convertible debenture for the year ended December 31, 2024 and 2023:
For the Year Ended December 31,
Interest and Amortization Expense20242023
Interest expense$2,896 $2,803 
Amortization of debt discounts and costs1,753 1,437 
Total$4,649 $4,240 
v3.25.1
COMMITMENTS AND CONTINGENCIES
 12 Months Ended
Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]  
COMMITMENTS AND CONTINGENCIES COMMITMENTS AND CONTINGENCIES
Legal Contingencies
From time to time, the Company is a party to various lawsuits, claims and other legal proceedings that arise in the ordinary course of business. The ultimate aggregate amount of monetary liability or financial impact with respect to these matters is subject to many uncertainties and is therefore not predictable with assurance. As of December 31, 2024 there are no pending litigation that could have, individually and in aggregate, a material adverse effect on the Company’s financial position, results of operations or cash flows.
v3.25.1
LEASES
 12 Months Ended
Dec. 31, 2024
Leases [Abstract]  
LEASES LEASES
The Company has lease arrangements related to office space, warehouse and production space, and land to facilitate agricultural operations. The leases have remaining lease terms of less than 0.7 years to 10.2 years, some of which include options to extend the leases for up to 5 years. Generally, the lease agreements do not include options to terminate the lease.
The weighted average remaining lease term was 9.1 years for operating leases as of December 31, 2024. The weighted average discount rate was 5.7% for operating leases as of December 31, 2024.
The components of lease cost, including variable lease costs primarily consisting of common area maintenance charges and real estate taxes, for the year ended December 31, 2024 and 2023 are as follows:

Year Ended December 31,

20242023
Operating Lease Cost:


Fixed lease cost
$1,346$1,653
Variable lease cost
533395
Total lease cost
$1,879$2,048
Sublease income
1,064 940 
Other information related to leases was as follows:

Year Ended December 31,

20242023
Supplemental Cash Flow Information:


Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows for operating leases
$2,247$3,411
Maturities of operating lease liabilities as of December 31, 2024 are as follows:

Operating Leases
Year Ending December 31:
2025$2,937
20262,176 
20271,844 
20281,762 
20291,806 
Thereafter
10,078 
Total lease obligation
$20,603
Less: Imputed interest
(4,896)
Total lease liabilities
$15,707
Less: Current lease liabilities
2,055
Total non-current lease liabilities
$13,652
v3.25.1
SHAREHOLDERS’ EQUITY
 12 Months Ended
Dec. 31, 2024
Equity [Abstract]  
SHAREHOLDERS’ EQUITY SHAREHOLDERS’ EQUITY
As of December 31, 2024 and December 31, 2023, the Company’s share capital consists of one class of issued and outstanding shares: Common Shares. The Company is also authorized to issue preferred shares issuable in series. To date, no shares of preferred shares have been issued or are outstanding.
Common Shares
As of December 31, 2024 and December 31, 2023, the Company was authorized to issue an unlimited number of common shares, which have nil par value.
Dividend Rights – Holders of common shares are entitled to receive dividends out of the assets available for the payment of dividends at such times and in such amount and form as the Board of Directors may determine from time to time. The Company is permitted to pay dividends unless there are reasonable grounds for believing that the Company is insolvent or the payment of the dividend would render the Company insolvent.
Voting Rights – Holders of common shares are entitled to receive notice of and to attend and vote at all meetings of Shareholders of the Company except a meeting at which only the holders of another class or series of shares is entitled to vote. Each common share shall entitle the holder thereof to one vote at each such meeting.
Liquidation Rights – Holders of common shares will be entitled to receive all of the Company's assets remaining after payment of all debts and other liabilities, subject to any preferential rights of the holders of any outstanding preferred shares.
v3.25.1
LOSS PER SHARE
 12 Months Ended
Dec. 31, 2024
Earnings Per Share [Abstract]  
LOSS PER SHARE LOSS PER SHARE
The Company computes loss per share of common shares. Basic net loss per common share is computed by dividing the net loss by the weighted-average number of common shares outstanding. Diluted loss per common share is computed by dividing the net loss by the weighted-average number of common shares together with the number of additional common shares that would have been outstanding if all potentially dilutive common shares had been issued, unless anti-dilutive.
The following table sets forth the computation of basic and dilutive net loss per share attributable to Common Shareholders:
Year Ended December 31,
 20242023
Net loss$(29,846)$(23,796)
Weighted-average number of common shares - basic157,563,671 152,940,352 
Dilutive effect of stock options and awards— — 
Weighted-average number of common shares - diluted
157,563,671152,940,352
Loss per common share – basic and diluted$(0.19)$(0.16)
As of December 31, 2024 and December 31, 2023, potentially dilutive securities include stock options, restricted share units, and convertible debenture conversion. When the Company recognizes a net loss from continuing operations, all potentially dilutive shares are anti-dilutive and are consequently excluded from the calculation of diluted net loss per share. The potentially dilutive awards outstanding for each year are presented in the table below:

Year Ended December 31,

20242023
Outstanding options3,513,079 5,780,134 
Outstanding restricted share units4,485,077 7,250,766 
Total
7,998,156 13,030,900 
Convertible debenture conversion
The Company's debenture is convertible into 19.9% ownership of the Company’s common shares at a conversion price of C2.00 per common share of the Company. The Company can settle the convertible debenture in shares. If the convertible debenture in diluted EPS is anti-dilutive, or if the conversion value of the debenture does not exceed their conversion price for a reporting period, then the shares underlying the notes will not be reflected in the Company’s calculation of diluted EPS. For the year ended December 31, 2024 and December 31, 2023, the price of the Company’s shares did not exceed the conversion price and therefore there was no impact to potential common share diluted EPS during those periods. Conversely, income available to common stockholders will be impacted by interest expense of $6,078 and amortization of debt issuance costs of $3,352 related to the debenture.
Additionally, the Company evaluated the calculation for diluted EPS for the non-contingent conversion feature. Non-contingent features are considered at the option of the Lender at any time before maturity. The Company noted that only the non-contingent conversion feature requires further analysis for diluted EPS as there are no contingencies under the Subscription Agreement and common shares will be issued on conversion. The Company evaluated that the potential adjustments to the income available to common stockholders will include the after-tax amount of interest and other consequential changes in income or expense that would result from the assumed conversion, if any. The potential adjustment to the weighted-average number of common shares outstanding is based on the additional common shares resulting from the assumed conversion. The Company will consider the conversion feature only if it will have dilutive impact, not anti-dilutive.
v3.25.1
STOCK-BASED COMPENSATION
 12 Months Ended
Dec. 31, 2024
Share-Based Payment Arrangement [Abstract]  
SHARE-BASED COMPENSATION SHARE-BASED COMPENSATION
Share Incentive Plans
2015 Plan
On December 31, 2015, the Company adopted the Stanley Brothers, Inc. 2015 Stock Option Plan (the "2015 Plan"), which provides for grants of incentive stock options and nonqualified stock options to employees (including officers), consultants, and directors. The 2015 Plan, and grants made under the 2015 Plan, were designed to align Shareholder and participant interests. The Company’s board of directors established the terms and conditions of the grants under the 2015 Plan. No further grants are authorized to be made under the 2015 Plan.
2018 Plan
On August 31, 2018, the Company adopted the Charlotte’s Web Holdings, Inc. 2018 Long-Term Incentive Plan (the "2018 Plan"), which provides for grants of stock options, stock appreciation rights, share awards, share units, performance shares, performance units, and other share-based awards (collectively the "Awards") to eligible individuals on the terms and subject to conditions set forth in the 2018 Plan. The 2018 Plan is designed to attract and retain key personnel and service providers. The Company’s board of directors, or appointed administrators, establish the terms and conditions of any grants under the 2018 Plan.
The aggregate number of common shares of the Company as to which share incentive awards may be granted from time to time under both the 2015 Plan and 2018 Plan shall not exceed 15,408,505 shares. The maximum exercise period of any option grant shall not exceed ten years from the date of grant. The share incentive awards vest over a time-based service period, generally a period of one to four years, and are settled in equity. The number of available awards at December 31, 2024, was 7,083,172.
Stock options
Stock options vest over a prescribed service period and are approved by the board of directors on an award-by-award basis. Options have a prescribed service period generally lasting up to four years, with certain options vesting immediately upon issuance. Upon the exercise of any stock options, the Company issues shares to the award holder from the pool of authorized but unissued common shares.
There were no options granted for the year ended December 31, 2024. The fair values of options granted for the year ended December 31, 2023 were determined using a Black-Scholes valuation model, which requires assumptions and judgments regarding stock price, volatility, risk-free interest rates, dividend yields and expected option terms. The Company uses the historical volatility and grant date closing price of its publicly traded shares to estimate the grant date fair value of its stock options. Due to the lack of historical exercise history, the expected term of the Company’s stock options for employees has been determined utilizing the "simplified" method for awards. The risk-free interest rate is determined by reference to the U.S. Treasury yield curve in effect at the time of grant of the award for time periods approximately equal to the expected term of the award. Expected dividend yield is zero based on the fact that the Company has never paid cash dividends and does not expect to pay any cash dividends in the foreseeable future. Share-based compensation is recognized net of actual forfeitures when they occur. All share-based compensation costs are recorded in the consolidated statements of operations in selling, general and administrative expense.
The following principal inputs were used in the valuation of awards issued for the year ended December 31, 2023:
Year Ended December 31,
 2023
Expected volatility
88.8% - 89.5%
Expected term (years)
5.5 – 6.5
Risk-free interest rate
3.4% - 3.5%
Expected dividend yield
0%
Value of underlying share
$0.33 - $0.56
Detail of the number of stock options outstanding for the year ended December 31, 2024 and 2023 under the 2015 and 2018 plans is as follows:
 
Number of Options
 
Weighted-
Average
Exercise
Price per Option
 
Weighted-
Average
Remaining
Contract
Term
(in years)
Aggregate
Intrinsic Value
 
Outstanding as of December 31, 2023
5,780,134$0.758.56$—
Granted
——
Exercised
——
Forfeited (and expired)
(2,267,055)0.56
Outstanding as of December 31, 2024
3,513,079$0.887.30$—
Exercisable/vested as of December 31, 2024
2,721,715$0.946.98$—
For the options outstanding at December 31, 2024, the weighted average remaining contractual life is 7.30 years. There were no options granted during the year ended December 31, 2024.
For the options outstanding at December 31, 2023, weighted average remaining contractual life is 8.56 years. The weighted average grant-date fair value of options granted during the year ended December 31, 2023 was $0.38.
For the year ending December 31, 2024 and 2023 there were no exercise of options, respectively.
Vesting of awards under these plans were generally time based over a period of one to four years. For the 1,918,063 option awards vested during the year ended December 31, 2024, the weighted average grant date fair value was $0.64. For the 1,000,642 option awards vested during the year ended December 31, 2023, the weighted average grant date fair value was $0.72.
Of the 3,513,079 options outstanding at December 31, 2024, the 2015 Plan has 985,012 options outstanding with an exercise price of $0.56, and the remaining 2,528,067 options per the 2018 Plan have an exercise price ranging between $0.32 and $11.92.
Restricted share units
The Company has issued time-based restricted share units to certain employees as permitted under the 2018 Plan. The restricted share units granted vest in accordance with the board-approved agreement, typically over equal installments over one to four years. Upon vesting, one share of the Company’s common shares is issued for each restricted share awarded. The fair value of each restricted share unit granted is equal to the market price of the Company’s shares at the date of the grant. The fair value of shares vested during the year ended December 31, 2024 and 2023 was $1,089 and $1,450, respectively.
Details of the number of restricted share units outstanding under the 2018 Plan is as follows:
 
Number of Shares
 
Weighted-
Average
Grant Date Fair Value
 
Outstanding as of December 31, 2023
7,250,766$0.31
Granted
3,256,2760.21
Forfeited
(1,481,930)0.23
Vested
(4,540,035)0.32
Outstanding as of December 31, 2024
4,485,077$0.26
Share-based Compensation Expense
Share-based compensation expense for all equity arrangements for the year ended December 31, 2024 and 2023 was $1,520 and $2,100, respectively, included in selling, general and administrative expense in the consolidated statements of operations.
As of December 31, 2024, and 2023, there was approximately $1,164 and $2,656 of total unrecognized share-based compensation expense, related to unvested options granted to employees under the Company’s share option plan that is expected to be recognized over a weighted average period of 1.87 years as of each year ended.
v3.25.1
INCOME TAXES
 12 Months Ended
Dec. 31, 2024
Income Tax Disclosure [Abstract]  
INCOME TAXES INCOME TAXES
Income Taxes
Loss before provision for income taxes for the year ended December 31, 2024 and December 31, 2023 consists of the following:

Year Ended December 31,

20242023
U.S. loss
$(29,807)$(23,267)
Foreign income (loss)——
Total current$(29,807)$(23,267)
The major components of income tax expense attributable to loss from operations consists of:

Year Ended December 31,

20242023
Current:
Federal
$—$—
State
(49)9
Foreign
——
Total current$(49)$9
Deferred:


Federal
9(520)
State
1(18)
Foreign
——
Total deferred10(538)
Total income tax (expense) benefit
$(39)$(529)
Income tax expense attributable to loss from continuing operations for the year ended December 31, 2024 and 2023 differed from the amounts computed by applying the U.S. federal income tax rates of 21.0%, as a result of the following:
Year Ended December 31,
 20242023
U.S. federal statutory tax rate21.0%21.0%
State taxes, net of federal benefit4.3%4.8%
Share based compensation(1.1)%(2.5)%
Change in fair value of financial instruments and other0.6%8.2%
Disallowed convertible debt expense(0.7)%(4.9)%
Change in valuation allowance(1)
(21.9)%(34.7)%
R&D credit0.2%2.1%
Rate change(0.2)%3.4%
Other, net(2.4)%0.2%
Effective tax rate
(0.1)%(2.3)%
(1)During the year ended December 31, 2024 and 2023, the Company maintained a full valuation allowance on its deferred tax assets.
The components of deferred tax assets and liabilities are as follows:

December 31,

20242023
Deferred tax assets:
Net operating loss and other carryforwards
$77,922$69,747
Inventory provision and UNICAP 263A
5531,139
Lease liability4,0214,558
Section 174 capitalized costs3,0203,638
Share-based compensation
685756
Other
1,6011,918
Total deferred tax assets
$87,802 $81,756 
Valuation allowance
(82,169)(75,644)
Total deferred tax assets, net
$5,633$6,112

Deferred tax liabilities:
Right of use assets(3,296)(3,716)
Investment in unconsolidated entity(2,765)(2,800)
Other
(101)(134)
Total deferred tax liabilities
$(6,162)$(6,650)

Net deferred taxes$(529)$(538)
The realization of deferred income tax assets may be dependent on the Company’s ability to generate sufficient income in future years in the associated jurisdiction to which the deferred tax assets relate. The Company considers all available positive and negative evidence, including scheduled reversals of deferred income tax liabilities, projected future taxable income, tax planning strategies, and recent financial performance. Based on the review of all positive and negative evidence, including a three-year cumulative pre-tax loss, the Company continues to believe its deferred tax assets are more likely to not be realized and, as such, a full valuation allowance is recorded against net deferred taxes. For the year ended December 31, 2024 and 2023, the Company’s valuation allowance increased by $6,525 and $8,062, respectively, primarily related to the incremental net operating losses and an increase to the inventory provision.
As of December 31, 2024, the Company has US federal, US state, and Canadian net operating losses of approximately $283,708, $236,746, and $11,432 respectively. The entire US federal NOLs are post-2017 NOL and therefore can be carried forward indefinitely and the US state NOLs will begin to expire in 2030. The Canada NOLs will begin to expire in 2039. For the year ended December 31, 2024 and 2023, the Company also has a research and development credit carryforward of $2,404 and $2,791, respectively, which begin to expire in 2040.
Tax laws impose restrictions on the utilization of net operating loss carryforwards and research and development credit carryforwards in the event of a change in ownership of the Company as defined by Internal Revenue Code Section 382 and 383. The Company may have experienced ownership changes in the past that impact the availability of its net operating losses and tax credits. Should there be additional ownership changes in the future, the Company's ability to utilize existing carryforwards could be substantially restricted.
Uncertain tax positions
A reconciliation of the beginning and ending amount of uncertain tax positions as of December 31, 2024 and 2023 is as follows:
Balance at December 31, 2023$279 
Additions for current year tax positions5 
Additions for prior year tax positions— 
Reductions for prior year tax positions(44)
Reductions as a result of settlement with tax authority— 
Balance at December 31, 2024$240 
Balance at December 31, 2022$221 
Additions for current year tax positions49 
Additions for prior year tax positions9 
Reductions for prior year tax positions— 
Reductions as a result of settlement with tax authority— 
Balance at December 31, 2023$279 
The Company recognizes the tax benefit from an uncertain tax position only if it is probable that the tax position will be sustained based on its technical merits. The Company measures and records the tax benefits from such a position based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. The Company’s estimated liabilities related to these matters are adjusted in the period in which the uncertain tax position is effectively settled, the statute of limitations for examination expires or when additional information becomes available. The Company’s liability for unrecognized tax benefits requires the use of assumptions and significant judgment to estimate the exposures associated with the Company's various filing positions. Although the Company believes that the judgments and estimates made are reasonable, actual results could differ and resulting adjustments could materially affect the Company's effective income tax rate and income tax provision. The Company’s policy is to recognize interest and penalties on taxes, if any, as income tax expense.
If recognized, none of the uncertain tax positions would affect the effective tax rate. The Company does not anticipate any significant changes to the uncertain tax positions in the next twelve months.
The Company files income tax returns in the U.S. federal, various state jurisdictions, Canada, and Israel. In the normal course of business, it is subject to examination by taxing authorities throughout the world. As of December 31, 2024, the Company’s tax years prior to 2019 are closed for federal income tax purposes. The Company’s 2019 tax year was opened for examination by the IRS during the second half of 2023. The statute of limitations on assessment with respect to the Company’s 2019 Form 1120 remains open until December 31, 2025, pursuant to an agreed-upon extension to the applicable statute of limitations. The Company’s 2021 through 2023 tax years remain open until the general statute of limitations lapses for each respective tax year.
Other Taxes
Employee Retention Credit
The Company qualified for federal government assistance through employee retention credit ("ERC") provisions of the Consolidated Appropriations Act of 2021. During the year ended December 31, 2023, the company received $4,261, which includes $155 of interest income, related to the ERC.
v3.25.1
OPERATING SEGMENT
 12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
OPERATING SEGMENT OPERATING SEGMENT
Segment information
The Company has determined that it operates in a single operating and reportable segment, which is the production and sale of hemp-based CBD wellness products, which makes up substantially all of the revenue at this time. This is consistent with how the chief operating decision maker (the "CODM") allocates resources and assesses performance. The Company’s CODM is the executive operations committee that includes the chief executive officer, the chief financial officer, the chief operations officer and the chief people officer. The Company’s products have similar characteristics due to the same raw material ingredient (CBD and derivatives), similar nature of cultivation process, the type of customer and the regulatory nature of the industry.
The accounting policies of the production and sale of the hemp-based CBD wellness segment are the same as those described in the summary of significant accounting policies. The CODM assesses performance for this segment and decides how to allocate resources based on pre-tax net income/(loss) that is reported on the consolidated statement of operations. The measure of segment assets is reported on the consolidated balance sheets as total assets. The CODM uses pre-tax net income/(loss) to evaluate income generated from segment assets in deciding whether to reinvest profits into the segment or into other parts of the Company. Pre-tax net income/(loss) are used to monitor budget versus actual results.
For the year ended December 31, 2024 and 2023, the segment's revenues and pre-tax net loss were $49,667 and $(29,807); and $63,155 and $(23,267), respectively. Further details of the segment's revenues are included in Note 2 under Revenue Recognition. Further details of the segment's expenses are included in the consolidated statements of operations. Further details of the segment's reconciliation between pre-tax net income/(loss) are included in the results of operations measures section of this Form 10-K.
There are no difference between segment revenues, pre-tax net income/(loss) and the Company's consolidated revenues and pre-tax net income/(loss).
General Information
Factors used to Identify Reportable Segments: The Company operates as a single reportable segment, focusing on the production and sale of hemp-based CBD wellness products.
Products and Services: The Company's revenue is primarily derived from the production and sale of hemp-based CBD wellness products.
Chief Operating Decision Maker (CODM): The Company's Chief Executive Officer is William Morachnick, the Chief Financial Officer is Erika Lind, the Chief Operations Officer is Ray Kunkel and the Chief People Officer is Mindy Garrison.
Measure of Segment Profit or Loss and Total Assets: The accounting policies of the single reportable segment are the same as those described in the summary of significant accounting policies. The CODM evaluates performance and allocates resources based on pre-tax net income/(loss), as presented in the accompanying financial statements. The measure of segment assets is reported on the balance sheet as total consolidated assets.
Significant Segment Expenses
The following significant expenses are regularly reviewed by the CODM for the year ended December 31, 2024 and 2023: Cost of goods sold $28,407 and $27,589, respectively; Selling, general, and administrative expenses $53,247 and $75,630, respectively; Asset impairment $— and $548, respectively; Change in fair value of financial instruments $615 and $20,039, respectively; and Depreciation and Amortization $9,979 and $15,160, respectively.
Reconciliation to Consolidated Financial Statements
As the Company operates as a single reportable segment, the amounts presented above align directly with the consolidated totals in the financial statements.

Year Ended
December 31,
20242023
Product Revenue
$49,019$63,155
Service Revenue648—
Total Revenue$49,667$63,155
Cost of goods sold
28,40727,589
Gross profit
$21,260$35,566
Gross profit %
42.8 %56.3 %
Selling, general, and administrative expenses
53,24775,630
Asset impairment—548
Operating loss$(31,987)$(40,612)
Change in fair value of financial instruments61520,039
Other income (expense), net
1,565(2,694)
Loss before provision for income taxes
$(29,807)$(23,267)
Other segment information
Depreciation/Amortization9,979 15,160 
Total assets113,442 152,548 
Long-term liabilities70,419 73,344 
v3.25.1
RELATED PARTY TRANSACTIONS
 12 Months Ended
Dec. 31, 2024
Related Party Transactions [Abstract]  
RELATED PARTY TRANSACTIONS RELATED PARTY TRANSACTIONS
Effective November 2020, the Company issued a secured promissory note, where $1,000 was loaned to one of the Stanley Brothers. The note receivable was secured by equity instruments with certain of the Stanley Brothers, bore interest at 3.25% per annum, and required the unpaid principal and unpaid interest balances to be paid on or before the maturity date of November 13, 2021, which date was subsequently extended. Effective November 13, 2024, the Company entered into a third amendment of the promissory note to extend the maturity date until November 13, 2029. According to the terms of the agreement, no additional interest will accrue through the payment date. The note has been fully reserved for as of December 31, 2024.
On March 2, 2021, the Company entered into the SBH Purchase Option with Stanley Brothers USA as discussed above (Note 3 "Fair Value Measurement"). The SBH Purchase Option was purchased for total consideration of $8,000. Certain members of the Stanley Brothers, who are or were employees of the Company at the time, are the majority Shareholders of Stanley Brothers USA.
Effective January 5, 2023, the Company entered into a Brand License and Option Agreement with JMS Brands LLC, an entity owned by one of the Stanley Brothers. Pursuant to the Brand License and Option Agreement, the Company licensed certain intellectual property from JMS Brands LLC, for an annual license fee of $500. As of January 5, 2024, the Brand License and Option Agreement has expired.
On April 6, 2023, the Company jointly formed an entity, DeFloria, with AJNA and BAT. AJNA is a botanical drug development company. AJNA is partially owned and was co-founded by a member of the Stanley Brothers. BAT holds an equity interest in the entity in the form of 2,000,000 preferred units following its $10 million investment and has the right to participate in future equity issuances to maintain its pro rata equity position. The Company and AJNA each hold 4,000,000 of the entity’s voting common units (Note 3). Effective May 1, 2023, the Company entered into an 8% interest bearing note receivable with DeFloria for the sale of lab equipment in the amount of $170. The principal and interest of the note receivable will be paid in 36 monthly installments. As of December 31, 2024, the remaining note receivable of $71 is presented in other assets in the consolidated balance sheets. Additionally, on February 12, 2024, the Company and DeFloria entered into a separate master services agreement pursuant to which the Company will be compensated for the provision of certain services to DeFloria. For the year ended December 31, 2024, the Company recognized $648 in revenue and cost of goods sold, respectively, related to the service agreement with DeFloria. The Company has an accounts receivable balance due from DeFloria of $648 as of December 31, 2024.
On June 21, 2024, the Company entered into a consulting agreement with Jared Stanley, former executive of the Company, and current member of the Board of Directors. In consideration for Mr. Stanley's services, he will receive a bi-weekly fee of $6.
v3.25.1
Pay vs Performance Disclosure - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Pay vs Performance Disclosure    
Net loss $ (29,846) $ (23,796)
v3.25.1
Insider Trading Arrangements
 12 Months Ended
Dec. 31, 2024
Trading Arrangements, by Individual  
Rule 10b5-1 Arrangement Adopted false
Non-Rule 10b5-1 Arrangement Adopted false
Rule 10b5-1 Arrangement Terminated false
Non-Rule 10b5-1 Arrangement Terminated false
v3.25.1
Insider Trading Policies and Procedures
 12 Months Ended
Dec. 31, 2024
Insider Trading Policies and Procedures [Line Items]  
Insider Trading Policies and Procedures Adopted true
v3.25.1
Cybersecurity Risk Management and Strategy Disclosure
 12 Months Ended
Dec. 31, 2024
Cybersecurity Risk Management, Strategy, and Governance [Line Items]  
Cybersecurity Risk Management Processes for Assessing, Identifying, and Managing Threats [Text Block]
The Company has processes for assessing, identifying, and managing material risks from cybersecurity threats. The Company has designed and implemented a cybersecurity incident response plan and related processes, which are overseen by a team of internal cybersecurity professionals, including individuals with over ten years’ experience handling vulnerability and security management, system upgrades, mitigation initiatives, user education and system re/accreditation. The Company provides regular desk-top educational training and incident simulation exercises to better address potential cyber security incidences and response thereto.
Cybersecurity threats are identified by the Incident Response Team ("Response Team") pursuant to the Cybersecurity Response Policy ("Cybersecurity Policy") and escalated to the Enterprise Risk Management Executive Committee ("ERM Committee") or member thereof pursuant to criteria set forth in this policy (See “Governance—Management” below for further discussion of the ERM Committee and the members of management comprising the ERM Committee). These processes also include overseeing and identifying risks from cybersecurity threats associated with the use of third-party service providers.
The Company's Senior Director of IT ("SDIT") oversees the Company's incident response plan and related processes designed to assess and manage material risks from cybersecurity threats. The SDIT is informed about and monitors the prevention, detection, mitigation, and remediation of cybersecurity incidents pursuant to criteria set forth in the Company’s incident response plan and related processes. The experience of the Company's Response Team includes cybersecurity incident response, in-depth security assessments and security evaluation exercises to evaluate security profile, security research, education and outreach, and security tool development.
The Company uses a third-party consultant for monitoring, management and identification of cyber security risks. The Response Team also conducts regular internal testing of the Company’s cyber security systems.
Cybersecurity Risk Management Processes Integrated [Flag] true
Cybersecurity Risk Management Processes Integrated [Text Block]
The Company has processes for assessing, identifying, and managing material risks from cybersecurity threats. The Company has designed and implemented a cybersecurity incident response plan and related processes, which are overseen by a team of internal cybersecurity professionals, including individuals with over ten years’ experience handling vulnerability and security management, system upgrades, mitigation initiatives, user education and system re/accreditation. The Company provides regular desk-top educational training and incident simulation exercises to better address potential cyber security incidences and response thereto.
Cybersecurity Risk Management Third Party Engaged [Flag] true
Cybersecurity Risk Third Party Oversight and Identification Processes [Flag] true
Cybersecurity Risk Materially Affected or Reasonably Likely to Materially Affect Registrant [Flag] false
Cybersecurity Risk Board of Directors Oversight [Text Block]
The Audit Committee operates under a written charter adopted by the Company’s Board of Directors. The Audit Committee oversees, among other things, a system of internal controls, including internal controls designed to assess, identify, and manage material risks from cybersecurity threats. The Audit Committee is also responsible for the adequacy and effectiveness of the Company’s internal controls, including those internal controls that are designed to assess, identify, and manage material risks from cybersecurity threats.
The Audit Committee is informed of material risks from cybersecurity threats pursuant to escalation criteria set forth in the Company’s disclosure controls and procedures. Further, the ERM Committee reports material risks from cybersecurity threats to the Company’s Audit Committee and/or Board of Directors on a regular basis. The Company’s Board of Directors has received training on cyber security and governance of the Company’s processes for minimizing threats and response to incidences.
Cybersecurity Risk Board Committee or Subcommittee Responsible for Oversight [Text Block] The Company’s management, including members of its ERM Committee, the Response Team, and the Company’s SDIT, assess and manage material risks from cybersecurity threats. The ERM Committee is responsible for establishing and monitoring the integrity and effectiveness of controls and other procedures, which are designed to ensure that (1) all information required to be disclosed is recorded, processed, summarized, and reported accurately and on a timely basis, and (2) all such information is accumulated and communicated to the Audit Committee, as appropriate, to allow for timely decisions regarding such disclosures. The controls and procedures subject to the ERM Committee’s oversight include processes related to managing material risks from cybersecurity threats. Accordingly, the Company’s cybersecurity risk management processes have been integrated into the Company’s overall enterprise risk management processes.
Cybersecurity Risk Process for Informing Board Committee or Subcommittee Responsible for Oversight [Text Block]
The Company’s management, including members of its ERM Committee, the Response Team, and the Company’s SDIT, assess and manage material risks from cybersecurity threats. The ERM Committee is responsible for establishing and monitoring the integrity and effectiveness of controls and other procedures, which are designed to ensure that (1) all information required to be disclosed is recorded, processed, summarized, and reported accurately and on a timely basis, and (2) all such information is accumulated and communicated to the Audit Committee, as appropriate, to allow for timely decisions regarding such disclosures. The controls and procedures subject to the ERM Committee’s oversight include processes related to managing material risks from cybersecurity threats. Accordingly, the Company’s cybersecurity risk management processes have been integrated into the Company’s overall enterprise risk management processes.
The Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, and General Counsel comprise the Company’s ERM Committee. The ERM Committee is responsible for establishing and monitoring the integrity and effectiveness of controls and other procedures, including controls and procedures related to managing material risks from cybersecurity threats, which are designed to ensure that (1) all information required to be disclosed is recorded, processed, summarized, and reported accurately and on a timely basis, and (2) all such information is accumulated and communicated to management and the Audit Committee, as appropriate, to allow for timely decisions regarding such disclosures.
The SDIT or a delegate thereof informs the ERM Committee of cybersecurity incidents that may be material pursuant to escalation criteria set forth in the Company’s Cybersecurity Policy and related processes. The SDIT periodically reports to the ERM Committee concerning material risks from cybersecurity threats to the extent necessary pursuant to the escalation criteria set forth in the Company’s processes described herein.
Cybersecurity Risk Role of Management [Text Block]
The Company’s management, including members of its ERM Committee, the Response Team, and the Company’s SDIT, assess and manage material risks from cybersecurity threats. The ERM Committee is responsible for establishing and monitoring the integrity and effectiveness of controls and other procedures, which are designed to ensure that (1) all information required to be disclosed is recorded, processed, summarized, and reported accurately and on a timely basis, and (2) all such information is accumulated and communicated to the Audit Committee, as appropriate, to allow for timely decisions regarding such disclosures. The controls and procedures subject to the ERM Committee’s oversight include processes related to managing material risks from cybersecurity threats. Accordingly, the Company’s cybersecurity risk management processes have been integrated into the Company’s overall enterprise risk management processes.
The Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, and General Counsel comprise the Company’s ERM Committee. The ERM Committee is responsible for establishing and monitoring the integrity and effectiveness of controls and other procedures, including controls and procedures related to managing material risks from cybersecurity threats, which are designed to ensure that (1) all information required to be disclosed is recorded, processed, summarized, and reported accurately and on a timely basis, and (2) all such information is accumulated and communicated to management and the Audit Committee, as appropriate, to allow for timely decisions regarding such disclosures.
The SDIT or a delegate thereof informs the ERM Committee of cybersecurity incidents that may be material pursuant to escalation criteria set forth in the Company’s Cybersecurity Policy and related processes. The SDIT periodically reports to the ERM Committee concerning material risks from cybersecurity threats to the extent necessary pursuant to the escalation criteria set forth in the Company’s processes described herein.
Cybersecurity Risk Management Positions or Committees Responsible [Flag] true
Cybersecurity Risk Management Positions or Committees Responsible [Text Block]
The Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, and General Counsel comprise the Company’s ERM Committee. The ERM Committee is responsible for establishing and monitoring the integrity and effectiveness of controls and other procedures, including controls and procedures related to managing material risks from cybersecurity threats, which are designed to ensure that (1) all information required to be disclosed is recorded, processed, summarized, and reported accurately and on a timely basis, and (2) all such information is accumulated and communicated to management and the Audit Committee, as appropriate, to allow for timely decisions regarding such disclosures.
The SDIT or a delegate thereof informs the ERM Committee of cybersecurity incidents that may be material pursuant to escalation criteria set forth in the Company’s Cybersecurity Policy and related processes. The SDIT periodically reports to the ERM Committee concerning material risks from cybersecurity threats to the extent necessary pursuant to the escalation criteria set forth in the Company’s processes described herein.
Cybersecurity Risk Management Expertise of Management Responsible [Text Block] The Company has designed and implemented a cybersecurity incident response plan and related processes, which are overseen by a team of internal cybersecurity professionals, including individuals with over ten years’ experience handling vulnerability and security management, system upgrades, mitigation initiatives, user education and system re/accreditation.
Cybersecurity Risk Process for Informing Management or Committees Responsible [Text Block]
The Audit Committee operates under a written charter adopted by the Company’s Board of Directors. The Audit Committee oversees, among other things, a system of internal controls, including internal controls designed to assess, identify, and manage material risks from cybersecurity threats. The Audit Committee is also responsible for the adequacy and effectiveness of the Company’s internal controls, including those internal controls that are designed to assess, identify, and manage material risks from cybersecurity threats.
The Audit Committee is informed of material risks from cybersecurity threats pursuant to escalation criteria set forth in the Company’s disclosure controls and procedures. Further, the ERM Committee reports material risks from cybersecurity threats to the Company’s Audit Committee and/or Board of Directors on a regular basis. The Company’s Board of Directors has received training on cyber security and governance of the Company’s processes for minimizing threats and response to incidences
Cybersecurity Risk Management Positions or Committees Responsible Report to Board [Flag] true
v3.25.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES (Policies)
 12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
Basis of Presentation
Basis of Presentation
The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP"). The accompanying consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation. Unless otherwise indicated, comparisons are to comparable prior periods, and 2024 and 2023 refer to the 12 months ended December 31, 2024, and December 31, 2023, respectively.
Use of Estimates
Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires management to make informed estimates, judgments, and assumptions that may affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, the reported amounts of revenues and expenses during the reporting period, and the disclosures in the accompanying notes. On an ongoing basis, management evaluates such estimates and assumptions for continued reasonableness. In particular, management makes estimates with respect to any (i) inventory provision, (ii) underlying assumptions that affect the potential impairment of goodwill and long-lived assets, (iii) ability to realize income tax benefits associated with deferred tax assets, (iv) underlying assumptions that affect the fair value of the SBH purchase option, other derivative instruments, and investments in unconsolidated entities. Appropriate adjustments, if any, to the estimates used are made prospectively based upon such periodic evaluation. Management's estimates are based on historical information available at the date of the consolidated financial statements and various other assumptions management believes are reasonable based on the circumstances. Actual results could differ materially from those estimates.
Reclassifications and prior period presentations
Reclassifications and prior period presentations
Certain amounts presented in prior periods have been reclassified to conform with the current period presentation.
Basic and Diluted Net Loss per Share
Basic and Diluted Net Loss per Share
Basic net loss per common share is computed by dividing the allocated net loss by the weighted-average number of common shares outstanding during the period. Diluted loss per common share is computed by dividing the allocated net loss by the weighted-average number of common shares together with the number of additional common shares that would have been outstanding if all potentially dilutive common shares had been issued. Since the Company was in a loss position for the periods presented, basic net loss per share is the same as diluted net loss per share since the effects of potentially dilutive securities are antidilutive.
Segments
Segments
Operating segments are defined as components of an entity for which discrete financial information is available that is regularly reviewed by the Chief Operating Decision Maker ("CODM") in deciding how to allocate resources and in assessing performance. As such, the Company has one operating segment, which is the business of hemp-based CBD wellness products, which makes up substantially all of the revenue at this time. Substantially all long-lived assets are located in the United States and substantially all revenue is attributed to customers based in the United States.
Cash and Cash Equivalents
Cash and Cash Equivalents
The Company considers all highly liquid instruments with an original maturity of three months or less to be cash equivalents. The Company maintains its cash and cash equivalents in accounts that, at times, may exceed federally insured limits. The Company has not experienced any losses in such accounts.
Concentration of Credit Risk
Concentration of Credit Risk
The Company's financial instruments that are potentially exposed to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The cash amounts in deposit accounts held in excess of federally-insured limits were $22,367 and $47,570 as of December 31, 2024 and 2023, respectively. To date, the Company has not experienced any losses on its cash deposits.
The Company provides credit to its customers in the normal course of business and has established credit evaluation and monitoring processes to mitigate credit risk; however, has limited risk, as the majority of its sales are transacted with cash. Accounts receivable are unsecured, and the Company does not require collateral from its customers.
Accounts Receivable and Allowance for Credit Losses
Accounts Receivable and Allowance for Credit Losses
Accounts receivable is stated as the amount billed, net of an estimated allowance for credit losses ("ACL"). The Company's ACL is adjusted periodically and is based on management's consideration of the age and nature of the past due accounts as well as specific payment issues. The Company considers as past due any receivable balance not collected within its contractual terms. Changes in the Company's estimate to the ACL is recorded through bad debt expense and individual accounts are charged against the allowance when all reasonable collection efforts are exhausted.
Inventories
Inventories
Inventories are stated at the lower of cost or net realizable value. Net realizable value is the estimated selling price in the ordinary course of business less any applicable selling expenses. Cost includes all expenses for direct raw materials inputs, as well as costs directly attributable to the manufacturing process as well as suitable portions of related production overheads, based on normal operating capacity. Cost is determined by use of the weighted average method. The Company periodically reviews the value of items in inventory and provides write-downs or write-offs of inventory based on its assessment of market conditions, including forecasted demand compared to quantities on hand, as well as other factors such as potential excess or aged inventories, historical annihilation trends of finished goods applied to current inventory of finished goods to estimate current reserve needs, and other factors that affect inventory obsolescence, including State and Federal regulatory considerations. The Company's raw materials inventories of harvested hemp are recorded at cost to harvest. Raw materials costs as well as production costs are included in the carrying value of the Company's finished goods inventory. The Company's inventory production process for cannabinoid products includes the cultivation of botanical raw material. Due to the duration of the cultivation process, a portion of the inventory will not be sold within one year. Consistent with the practice in other industries that cultivate botanical raw materials, all inventory is classified as a current asset. Refer to Note 4 "Inventories" for further discussion.
Property and Equipment, Net
Property and Equipment, Net
Construction-in-process assets are capitalized during construction and depreciation commences when the asset is placed into service. Significant improvements that extend the useful life of an asset are capitalized. Repairs and maintenance which do not extend the useful lives of assets are expensed as incurred. When assets are sold or otherwise disposed of, the cost and related accumulated depreciation are removed from the accounts and any resulting gains or losses are recognized.
Intangible Assets, Net
Intangible Assets, Net
Finite Lived Intangible Assets
Finite lived intangible assets consist of software, patents, and licenses. These intangible assets were determined to have finite lives and are amortized over their useful lives. Software is stated at cost less accumulated amortization. The costs of obtaining a patent are capitalized and amortized over its useful life.
Capitalized Software Development Costs
Capitalized Software Development Costs
The Company develops software for internal use. Software development costs incurred during the application development stage, which includes payroll and payroll-related costs related to employees and third-party consultant costs are capitalized. The Company amortizes these costs over the estimated useful life of the software, which is generally three years. These costs are included in intangible assets, net on the consolidated balance sheets.
Impairment of Long-Lived Assets
Impairment of Long-Lived Assets
The Company reviews intangible assets with indefinite useful lives for impairment at least annually and reviews all intangible assets for impairment whenever events or changes in circumstances indicate the carrying amount of the assets may not be recoverable. Long-lived assets, such as property and equipment and intangible assets subject to depreciation and amortization, as well as indefinite lived intangibles are reviewed for impairment whenever events or changes in circumstances indicate that the carrying value of these assets may not be recoverable or that the useful life is shorter than the Company had originally estimated. Recoverability of these assets is measured by comparison of the carrying amount of each asset or asset group to the future undiscounted cash flows the asset or asset group is expected to generate over their remaining lives. If the asset or asset group is considered to be impaired, the amount of any impairment is measured as the difference between the carrying value and the fair value of the impaired asset or asset group. If the useful life is shorter than originally estimated, the Company amortizes the remaining carrying value over the new shorter useful life.
Investment in Unconsolidated Entities
Investment in Unconsolidated Entities
The Company has a variable interest in the investment in DeFloria; however, the Company is not the primary beneficiary of DeFloria as it lacks the power to direct DeFloria's key activities. The Company concluded that the investment in DeFloria should not be consolidated. In accordance with ASC 825-10, equity method investments are eligible for the fair value option as they represent recognized financial assets. As the Company was not required to consolidate the investment and does not meet any of the other scope exceptions, the Company had the ability to adopt the fair value option for the investment at inception. The investment was remeasured at fair value after each reporting date, with changes recognized in consolidated statements of operations, as changes in fair value of financial instruments for the period.
Leases
Leases
The Company determines if an arrangement contains a lease at inception based on whether there is an identified asset and whether the Company controls the use of the identified asset throughout the period of use. Arrangements containing leases are classified as either finance or operating. The Company does not have any finance leases. For operating leases, right-of-use ("ROU") assets are recognized at the lease commencement date and represent the Company’s right to use an underlying asset for the lease term. Lease obligations are recognized at the lease commencement date based on the present value of future lease payments over the remaining lease term.
Present value of lease payments are discounted based on the Company’s incremental borrowing rate, as the Company’s operating leases generally do not provide an implicit rate. The estimated incremental borrowing rate is based on the information available at the lease commencement date for collateralized borrowings with a similar term, an amount equal to the lease payments and in a similar economic environment where the leased asset is located. The collateralized borrowings were based on the Company’s credit rating corroborated with market credit metrics like debt level and interest coverage.
Options to renew or terminate the lease are recognized as part of the Company’s ROU assets and lease liabilities when it is reasonably certain the options will be exercised. ROU assets are also assessed for impairments consistent with the Company’s long-lived asset policy.
Operating lease expense for fixed lease payments is recognized on a straight-line basis over the lease term. Variable lease payments for real estate taxes, insurance, maintenance, and utilities, which are generally based on the Company’s pro rata share of the total property, are not included in the measurement of the ROU assets or lease liabilities and are expensed as incurred.
Operating leases are presented separately as operating lease right-of-use assets, net and lease obligations, current and non-current, in the accompanying consolidated balance sheets. Leases with an initial term of 12 months or less, that do not include an option to purchase the underlying asset that the Company is reasonably certain to exercise, are not recorded on the balance sheet.
Convertible Debenture
Convertible Debenture
The Company determined that the debenture is a freestanding financial instrument, which includes embedded derivatives. The embedded derivatives have been bifurcated from the debenture and accounted for separately in accordance with the provisions of ASC 815, Derivatives and Hedging. The Company reviewed the terms of the debenture and identified two material embedded features which required bifurcation and separate accounting pursuant to the provisions of ASC 815: i) the interest rate conversion feature based on changes in federal regulations, and ii) the debt conversion option to common shares. The debt interest rate conversion feature is classified as a derivative asset and measured at fair value using a probability weighted income approach. The debt conversion option is classified as a derivative liability and measured at fair value using a Black-Scholes option pricing model. The Company allocated proceeds first to the derivatives measured at fair value and the residual amount is allocated to the debenture. Debt issuance costs are allocated to the debenture. The debt issuance costs are presented as a direct reduction from the face value of the debenture and amortized over the stated term of the debenture. Refer to Note 3 "Fair Value Measurement" and Note 8 "Debt" for additional discussion regarding the convertible debenture and derivative instruments.
Revenue Recognition and Cost of Goods Sold
Revenue Recognition
The Company recognizes revenue from customers when control of the goods or services are transferred to the customer. This generally occurs when products are shipped, at an amount that reflects the consideration to which the Company expects to be entitled in exchange for those goods and services. Freight revenue is included in revenue on the consolidated statements of operations, and is generally exempt from state sales taxes. Sales tax collected from customers and remitted to governmental authorities are accounted for on a net basis and therefore are excluded from revenue in the consolidated statements of operations.
Contracts are written to include standard discounts and allowances. Contracts are not written to include advertising allowances, tiered discounts or any other performance obligation. Since the Company’s contracts involve the delivery of various tangible products, the arrangements are considered to contain only a single performance obligation, as such there is no allocation of the transaction price.
The Company also offers e-commerce discounts and promotions through its online rewards program. The Charlotte’s Web Loyalty Program offers customers rewards points for every dollar spent through the Company website to earn store credit for future purchases. The Company defers recognition of revenue for unredeemed awards until the following occurs: i) rewards are redeemed by the consumer, ii) points or certificates expire, or iii) an estimate of the expected unused portion of points or certificates is applied, which is based on historical redemption patterns.
Any product that doesn't meet the customer’s expectations can be returned within the first 30 days of delivery in exchange for another product or for a full refund. Any product sold through a distributor or retailer must be returned in the original purchase location for any return or exchange. The Company accounts for customer returns utilizing the "expected value method". Expected amounts are excluded from revenue and recorded as a "refund liability" that represents the Company’s obligation to return the customer’s consideration. Estimates are based on actual historical and current specific data.
The majority of the Company’s revenue is derived from sales of branded products to consumers via the Company's direct-to-consumer e-commerce website, and distributors, retail, wholesale business-to-business customers, and health practitioners. The service revenue is due to the Company and DeFloria, Inc. ("DeFloria") entering into a Master Services Agreement ("Services Agreement") in which the Company is compensated for the provision of certain services to DeFloria.Substantially all of the Company’s revenue is earned in the United States.
Selling, General and Administrative
Selling, General and Administrative
Selling, general and administrative expenses primarily consists of compensation and other personnel-related costs, amortization and depreciation, share-based compensation, marketing and advertising expenses, professional services fees, rent and related costs, insurance premiums, as well as bank and merchant fees. Advertising expenses are expensed as incurred and primarily includes the cost of marketing activities such as online advertising, search engine optimization, promotional activities, and market research. For the year ended
December 31, 2024 and 2023, the Company recognized $7,978 and $13,782 of advertising expense, respectively. Selling, general and administrative expenses also includes research and development expenses, which are expensed as incurred. For the year ended December 31, 2024 and 2023, the Company recognized $2,332 and $2,964, respectively, of research and development expenses.
Defined Contribution Plan
Defined Contribution Plan
The Company has a defined contribution plan, under which the Company contributes based on a percentage of the employees’ elected contributions.
Share-based Compensation
Share-based Compensation
The Company accounts for compensation expense for share-based option awards to employees, non-employee directors, and other non-employees based on the estimated grant date fair value of the options on a straight-line basis over the requisite service period, which is the vesting period for stock options. The fair value of stock options are estimated using the Black-Scholes option pricing model, which requires assumptions and judgments regarding stock price, volatility, risk-free interest rates, dividend yields, and expected option terms. The Company uses the historical volatility and grant date closing price of its publicly traded shares to estimate the grant-date fair value of its stock options. Share-based compensation is recognized net of actual forfeitures when they occur. All share-based compensation costs are recorded in the consolidated statements of operations in selling, general and administrative expense.
Income Taxes
Income Taxes
The Company utilizes the asset and liability method of accounting for income taxes. Under this method, deferred income tax assets or liabilities are computed based on the temporary difference between the financial statement and income tax basis of assets and liabilities using the enacted marginal income tax rate in effect for the year in which the differences are expected to reverse. Deferred income tax expense or benefit is based on the changes in the deferred income tax assets or liabilities from period to period. A valuation allowance is established if it is more likely than not that all or a portion of the deferred tax asset will not be realized.
Significant judgment is required in determining the Company’s provision for income taxes, deferred tax assets and liabilities and the valuation allowance recorded against net deferred tax assets. The Company assesses the likelihood that deferred tax assets will be recovered as deductions from future taxable income. The evaluation of the need for a valuation allowance is performed on a jurisdiction-by-jurisdiction basis and includes a review of all available positive and negative evidence. Factors reviewed include projections of pre-tax book income for the foreseeable future, determination of cumulative pre-tax book income or loss, earnings history, and reliability of forecasting. It is the Company's policy to offset indefinite lived deferred tax assets with indefinite lived deferred tax liabilities. The Company provided a full valuation allowance on deferred tax assets because it is more likely than not that deferred tax assets will not be realized.
The Company accounts for uncertainties in income taxes under Topic 740, which prescribes a recognition threshold and measurement methodology to recognize and measure an income tax position taken, or expected to be taken, in a tax return. With respect to any tax positions that do not meet the recognition threshold, a corresponding liability, including interest and penalties, is recorded in the consolidated financial statements. The Company may be subject to examination by tax authorities where the Company conducts operations. The Company’s tax years prior to 2019 are closed for federal income tax purposes. The Company’s 2019 tax year was opened for examination by the IRS during the second half of 2023. The statute of limitations on assessment with respect to the Company’s 2019 Form 1120 remains open until December 31, 2025, pursuant to an agreed-upon extension to the applicable statute of limitations. The Company’s 2021 through 2023 tax years remain open until the general statute of limitations lapses for each respective tax year. Refer to Note 14 "Income Taxes" for disclosures on uncertain tax positions. The Company’s policy is to recognize interest and penalties on taxes, if any, as income tax expense.
New accounting pronouncements recently adopted and Recently Issued Accounting Pronouncements
New accounting pronouncements recently adopted
In November 2023 the Financial Accounting Standards Board ("FASB") issued ASU 2023-07—Segment Reporting. The guidance was issued to provide financial statement users with more disaggregated expense information about a public entity’s reportable segments. The guidance is effective for the year ended December 31, 2024, and the expanded interim disclosures are effective in entities in 2025 and will be applied retrospectively to all prior periods presented. Refer to Note 15 "Operating Segment" for additional disclosures.
Recently Issued Accounting Pronouncements
Other than described below, no new accounting pronouncements issued by the FASB had or may have a material impact on the Company’s consolidated financial statements.
In November 2024, the FASB issued ASU 2024-04, Debt with Conversion and Other Options (Subtopic 470-20): Induced Conversions of Convertible Debt Instruments. The guidance clarifies the requirements for determining whether certain settlements of convertible debt instruments should be accounted for as an induced conversion. ASU 2024-04 is effective for the Company beginning December 31, 2025. The Company is currently evaluating the effect of adopting this ASU.
In November 2024, the FASB issued ASU 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. The new guidance requires disaggregated disclosure of income statement expenses for public business entities. ASU 2024-03 is effective for the Company beginning December 31, 2026. The Company is currently evaluating the effect of adopting this ASU.
In December 2023 the FASB issued a final standard on improvements to income tax disclosures, ASU 2023-09, Improvements to Income Tax Disclosures. The standard requires disaggregated information about a reporting entity’s effective tax rate reconciliation as well as information on income taxes paid. The standard is intended to benefit investors by providing more detailed income tax disclosures that would be useful in making capital allocation decisions. For public business entities, the new requirements is effective for annual periods beginning after December 15, 2024. The Company is currently evaluating the impact, if any, that the updated standard will have on the Company's consolidated financial statements and related disclosures.
Fair Value Measurement FAIR VALUE MEASUREMENT
Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. The guidance describes a fair value hierarchy based on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be used to measure fair value.
Level 1—Inputs are unadjusted quoted prices in active markets for identical assets or liabilities at the measurement date
Level 2—Inputs are observable, unadjusted quoted prices in active markets for similar assets or liabilities; unadjusted quoted prices for identical or similar assets or liabilities in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the related assets or liabilities
Level 3—Unobservable inputs that are supported by little or no market data for the related assets or liabilities
The categorization of a financial instrument within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. The Company’s financial instruments include cash and cash equivalents, accounts receivable and other receivables, notes receivable and payable, SBH purchase option and asset derivatives, accounts payable and accrued liabilities, cultivation liabilities, convertible debenture, liability derivatives, investment in unconsolidated entity, and other current assets and liabilities. At December 31, 2024 and 2023, the carrying amounts of cash and cash equivalents, accounts receivable and other receivables, accounts payable and other current assets and liabilities approximated fair values because of their short-term nature. The carrying value of the notes
receivable and cultivation liability approximates the fair value as the stated interest rate approximates market rates currently available to the Company. The carrying value of the convertible debenture approximates the fair value after adjustments for the bifurcated embedded derivatives and other discounts, refer to Note 8 "Debt" note for additional fair value disclosures.
v3.25.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES (Tables)
 12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
Schedule of Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets were comprised of the following amounts (in thousands):
December 31,
20242023
Deposits$1,404$1,172
Prepaid expenses1,2452,813
License and media rights1,0002,500
Other miscellaneous receivables545379
Total prepaid expenses and other current assets
$4,194$6,864
Schedule of Property and Equipment
Property and equipment are recorded at cost less accumulated depreciation. Depreciation is computed using the straight-line method over the estimated useful lives of the assets as follows:
Building30 years
Machinery and equipment
3-12 years
Furniture and fixtures
2-7 years
Leasehold improvements
Shorter of useful life or term of lease (2-15 years)
Property and equipment consist of the following:
December 31,
 20242023
Building
$2,860 $2,860 
Machinery and equipment
16,238 16,237 
Furniture and fixtures
1,145 1,145 
Leasehold improvements
26,919 26,919 
$47,162 $47,161 
Accumulated depreciation
(27,219)(23,553)
Construction-in-process
6,394 3,905 
Total property and equipment, net
$26,337 $27,513 
Schedule of Intangible Assets
Amortization is calculated on the straight-line basis over the following estimated useful lives of the assets:
Software
2-4 years
Patents
15-20 years
Details of the Company’s intangible assets subject to amortization and indefinite-lived intangible assets and their respective carrying amounts are as follows:
As of December 31, 2024
 
Weighted-Average Remaining Useful Life (in years)
Gross
Accumulated AmortizationNet
Definite-lived intangible assets:18.26$3,847 $(2,948)$899 
Indefinite-lived intangible assets:150 — 150 
Total$3,997 $(2,948)$1,049 
As of December 31, 2023

Weighted-Average Remaining Useful Life (in years)
Gross
Accumulated AmortizationNet
Definite-lived intangibles assets :
18.50$3,478 $(2,741)$737 
Indefinite lived intangible assets:150 — 150 
Total$3,628 $(2,741)$887 
Schedule of Disaggregation of Revenue The following table sets forth the disaggregation of the Company’s revenue:
Year Ended December 31,
 20242023
Product revenue
$49,019 $63,155 
Service revenue648 — 
Total revenue
$49,667$63,155
v3.25.1
FAIR VALUE MEASUREMENT (Tables)
 12 Months Ended
Dec. 31, 2024
Fair Value Disclosures [Abstract]  
Schedule of Financial Instruments Measured at Fair Value on a Recurring Basis
The following table sets forth the Company’s financial instruments that were measured at fair value on a recurring basis at December 31, 2024 and 2023, by level within the fair value hierarchy:

December 31, 2024

Level 1Level 2Level 3Total
Financial assets:
Stanley Brothers USA Holdings purchase option$—$—$52$52 
Debt interest rate conversion feature——1,0231,023 
Total financial assets
$—$—$1,075$1,075
Investment in unconsolidated entity:$—$—$10,800$10,800
Financial liabilities:
Debt conversion option$—$786$—$786 

December 31, 2023

Level 1Level 2Level 3Total
Financial assets:
Stanley Brothers USA Holdings purchase option$—$—$1,730$1,730 
Debt interest rate conversion feature——872872 
Total financial assets
$—$—$2,602$2,602
Investment in unconsolidated entity:$—$—$11,000$11,000
Financial liabilities:
Debt conversion option$—$3,213$—$3,213 
Schedule of Fair Value Measurement Joint Venture and Additional Assumptions Used in Debt Interest Rate Conversion Option and Assumption Regarding Level 2 Fair Value Measurements Inputs and Assumptions Used in the Model of SBH Purchase Option
The following additional assumptions are used in the model:
Year Ended December 31,
 20242023
Expected term (years)
5.276.3
Volatility83.6%70.0%
Risk-free interest rate4.4%3.9%
Expected dividend yield—%—%
Discount for lack of marketability31.0%20.0%
The following additional assumptions are used in the model:
Year Ended December 31,
 20242023
Stated interest rate5.0%5.0%
Adjusted interest rate1.5%1.5%
Implied debt yield9.9%11.0%
Federal regulation probabilityvariousvarious
Year of eventvariousvarious
The following table provides the assumptions regarding Level 2 fair value measurements inputs at their measurement dates:
Year Ended December 31,
 20242023
Expected volatility
87.9%87.4%
Expected term (years)
4.95.9
Risk-free interest rate
4.5%3.9%
Expected dividend yield
—%—%
Value of underlying share
C$0.13C$0.27
Exercise priceC$2.00C$2.00
Year Ended December 31,
 20242023
Expected volatility
112.0%125.0%
Expected term (years)
1.22.2
Risk-free interest rate
4.9%4.2%
Weighted average cost of capital
52.9%50.6%
v3.25.1
INVENTORIES (Tables)
 12 Months Ended
Dec. 31, 2024
Inventory Disclosure [Abstract]  
Schedule of Inventories
Inventories consist of the following:
December 31,
 20242023
Harvested hemp and seeds
$2,312$9,300
Raw materials
11,9039,726
Finished goods
6,2686,320

20,48325,346
Less: inventory provision
(1,576)(3,808)
Total
$18,907$21,538
v3.25.1
PROPERTY AND EQUIPMENT, NET (Tables)
 12 Months Ended
Dec. 31, 2024
Property, Plant and Equipment [Abstract]  
Schedule of Property and Equipment
Property and equipment are recorded at cost less accumulated depreciation. Depreciation is computed using the straight-line method over the estimated useful lives of the assets as follows:
Building30 years
Machinery and equipment
3-12 years
Furniture and fixtures
2-7 years
Leasehold improvements
Shorter of useful life or term of lease (2-15 years)
Property and equipment consist of the following:
December 31,
 20242023
Building
$2,860 $2,860 
Machinery and equipment
16,238 16,237 
Furniture and fixtures
1,145 1,145 
Leasehold improvements
26,919 26,919 
$47,162 $47,161 
Accumulated depreciation
(27,219)(23,553)
Construction-in-process
6,394 3,905 
Total property and equipment, net
$26,337 $27,513 
v3.25.1
INTANGIBLE ASSETS (Tables)
 12 Months Ended
Dec. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Finite-lived Intangible Assets
Amortization is calculated on the straight-line basis over the following estimated useful lives of the assets:
Software
2-4 years
Patents
15-20 years
Details of the Company’s intangible assets subject to amortization and indefinite-lived intangible assets and their respective carrying amounts are as follows:
As of December 31, 2024
 
Weighted-Average Remaining Useful Life (in years)
Gross
Accumulated AmortizationNet
Definite-lived intangible assets:18.26$3,847 $(2,948)$899 
Indefinite-lived intangible assets:150 — 150 
Total$3,997 $(2,948)$1,049 
As of December 31, 2023

Weighted-Average Remaining Useful Life (in years)
Gross
Accumulated AmortizationNet
Definite-lived intangibles assets :
18.50$3,478 $(2,741)$737 
Indefinite lived intangible assets:150 — 150 
Total$3,628 $(2,741)$887 
Schedule of Indefinite-lived Intangible Assets
Details of the Company’s intangible assets subject to amortization and indefinite-lived intangible assets and their respective carrying amounts are as follows:
As of December 31, 2024
 
Weighted-Average Remaining Useful Life (in years)
Gross
Accumulated AmortizationNet
Definite-lived intangible assets:18.26$3,847 $(2,948)$899 
Indefinite-lived intangible assets:150 — 150 
Total$3,997 $(2,948)$1,049 
As of December 31, 2023

Weighted-Average Remaining Useful Life (in years)
Gross
Accumulated AmortizationNet
Definite-lived intangibles assets :
18.50$3,478 $(2,741)$737 
Indefinite lived intangible assets:150 — 150 
Total$3,628 $(2,741)$887 
Schedule of Expected Amortization of Intangible Assets
As of December 31, 2024, expected amortization of intangible assets is as follows:
Year Ending December 31:
2025$225
2026147
202773
202823
202923
Thereafter
247
Total future amortization
$738
As of December 31, 2024, expected amortization of licensed properties is as follows:
Year Ending December 31:
2025$3,897
20263,897
20273,897
Total future amortization
$11,691
v3.25.1
LICENSE AND MEDIA RIGHTS (Tables)
 12 Months Ended
Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]  
Schedule of License Liability Maturity
Maturities of the MLB license and media rights payable as of December 31, 2024 are as follows:
Year Ending December 31:
20255,500 
20266,000 
2027$6,500
Total payments
$18,000
Less: Imputed interest
(982)
Total license and media rights payable
$17,018
Less: Current license liabilities
(5,209)
Total non-current license and media rights payable
$11,809
Schedule of Expected Amortization of Intangible Assets
As of December 31, 2024, expected amortization of intangible assets is as follows:
Year Ending December 31:
2025$225
2026147
202773
202823
202923
Thereafter
247
Total future amortization
$738
As of December 31, 2024, expected amortization of licensed properties is as follows:
Year Ending December 31:
2025$3,897
20263,897
20273,897
Total future amortization
$11,691
v3.25.1
Debt (Tables)
 12 Months Ended
Dec. 31, 2024
Debt Disclosure [Abstract]  
Schedule of Convertible Debenture
The following is a summary of the Company's convertible debenture as of December 31, 2024:
As of December 31, 2024
Principal AmountUnamortized Debt Discount and CostsNet Carrying Amount
Convertible Debenture
Convertible debenture due November 2029$58,172 $(14,541)$43,631 
The following is a summary of the Company's convertible debenture as of December 31, 2023:
As of December 31, 2023
Principal AmountUnamortized Debt Discount and CostsNet Carrying Amount
Convertible Debenture
Convertible debenture due November 2029$60,116 $(17,588)$42,528 
Schedule of the Interest Expense and Amortization Expense
The following is a summary of the interest expense and amortization expense, recorded within the statement of operation, of the Company's convertible debenture for the year ended December 31, 2024 and 2023:
For the Year Ended December 31,
Interest and Amortization Expense20242023
Interest expense$2,896 $2,803 
Amortization of debt discounts and costs1,753 1,437 
Total$4,649 $4,240 
v3.25.1
LEASES (Tables)
 12 Months Ended
Dec. 31, 2024
Leases [Abstract]  
Schedule of Components of Lease Cost and Other Information Related to Leases
The components of lease cost, including variable lease costs primarily consisting of common area maintenance charges and real estate taxes, for the year ended December 31, 2024 and 2023 are as follows:

Year Ended December 31,

20242023
Operating Lease Cost:


Fixed lease cost
$1,346$1,653
Variable lease cost
533395
Total lease cost
$1,879$2,048
Sublease income
1,064 940 
Other information related to leases was as follows:

Year Ended December 31,

20242023
Supplemental Cash Flow Information:


Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows for operating leases
$2,247$3,411
Schedule of Maturities of Operating Lease Liabilities
Maturities of operating lease liabilities as of December 31, 2024 are as follows:

Operating Leases
Year Ending December 31:
2025$2,937
20262,176 
20271,844 
20281,762 
20291,806 
Thereafter
10,078 
Total lease obligation
$20,603
Less: Imputed interest
(4,896)
Total lease liabilities
$15,707
Less: Current lease liabilities
2,055
Total non-current lease liabilities
$13,652
v3.25.1
LOSS PER SHARE (Tables)
 12 Months Ended
Dec. 31, 2024
Earnings Per Share [Abstract]  
Schedule of Computation of Basic and Dilutive Net Income (Loss) Per Share
The following table sets forth the computation of basic and dilutive net loss per share attributable to Common Shareholders:
Year Ended December 31,
 20242023
Net loss$(29,846)$(23,796)
Weighted-average number of common shares - basic157,563,671 152,940,352 
Dilutive effect of stock options and awards— — 
Weighted-average number of common shares - diluted
157,563,671152,940,352
Loss per common share – basic and diluted$(0.19)$(0.16)
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share The potentially dilutive awards outstanding for each year are presented in the table below:

Year Ended December 31,

20242023
Outstanding options3,513,079 5,780,134 
Outstanding restricted share units4,485,077 7,250,766 
Total
7,998,156 13,030,900 
v3.25.1
SHARE-BASED COMPENSATION (Tables)
 12 Months Ended
Dec. 31, 2024
Share-Based Payment Arrangement [Abstract]  
Schedule of Inputs Used in Valuation of Awards
The following principal inputs were used in the valuation of awards issued for the year ended December 31, 2023:
Year Ended December 31,
 2023
Expected volatility
88.8% - 89.5%
Expected term (years)
5.5 – 6.5
Risk-free interest rate
3.4% - 3.5%
Expected dividend yield
0%
Value of underlying share
$0.33 - $0.56
Schedule of Detail of the Number of Stock Options Outstanding
Detail of the number of stock options outstanding for the year ended December 31, 2024 and 2023 under the 2015 and 2018 plans is as follows:
 
Number of Options
 
Weighted-
Average
Exercise
Price per Option
 
Weighted-
Average
Remaining
Contract
Term
(in years)
Aggregate
Intrinsic Value
 
Outstanding as of December 31, 2023
5,780,134$0.758.56$—
Granted
——
Exercised
——
Forfeited (and expired)
(2,267,055)0.56
Outstanding as of December 31, 2024
3,513,079$0.887.30$—
Exercisable/vested as of December 31, 2024
2,721,715$0.946.98$—
Schedule of Details of the Number of Restricted Share Awards Outstanding
Details of the number of restricted share units outstanding under the 2018 Plan is as follows:
 
Number of Shares
 
Weighted-
Average
Grant Date Fair Value
 
Outstanding as of December 31, 2023
7,250,766$0.31
Granted
3,256,2760.21
Forfeited
(1,481,930)0.23
Vested
(4,540,035)0.32
Outstanding as of December 31, 2024
4,485,077$0.26
v3.25.1
INCOME TAXES (Tables)
 12 Months Ended
Dec. 31, 2024
Income Tax Disclosure [Abstract]  
Schedule of Loss Before Provision for Income Taxes
Loss before provision for income taxes for the year ended December 31, 2024 and December 31, 2023 consists of the following:

Year Ended December 31,

20242023
U.S. loss
$(29,807)$(23,267)
Foreign income (loss)——
Total current$(29,807)$(23,267)
Schedule of Major Components of Income Tax Expense (Benefit)
The major components of income tax expense attributable to loss from operations consists of:

Year Ended December 31,

20242023
Current:
Federal
$—$—
State
(49)9
Foreign
——
Total current$(49)$9
Deferred:


Federal
9(520)
State
1(18)
Foreign
——
Total deferred10(538)
Total income tax (expense) benefit
$(39)$(529)
Schedule of Effective Tax Rate Reconciliation
Income tax expense attributable to loss from continuing operations for the year ended December 31, 2024 and 2023 differed from the amounts computed by applying the U.S. federal income tax rates of 21.0%, as a result of the following:
Year Ended December 31,
 20242023
U.S. federal statutory tax rate21.0%21.0%
State taxes, net of federal benefit4.3%4.8%
Share based compensation(1.1)%(2.5)%
Change in fair value of financial instruments and other0.6%8.2%
Disallowed convertible debt expense(0.7)%(4.9)%
Change in valuation allowance(1)
(21.9)%(34.7)%
R&D credit0.2%2.1%
Rate change(0.2)%3.4%
Other, net(2.4)%0.2%
Effective tax rate
(0.1)%(2.3)%
(1)During the year ended December 31, 2024 and 2023, the Company maintained a full valuation allowance on its deferred tax assets.
Schedule of Components of Deferred Tax Assets and Liabilities
The components of deferred tax assets and liabilities are as follows:

December 31,

20242023
Deferred tax assets:
Net operating loss and other carryforwards
$77,922$69,747
Inventory provision and UNICAP 263A
5531,139
Lease liability4,0214,558
Section 174 capitalized costs3,0203,638
Share-based compensation
685756
Other
1,6011,918
Total deferred tax assets
$87,802 $81,756 
Valuation allowance
(82,169)(75,644)
Total deferred tax assets, net
$5,633$6,112

Deferred tax liabilities:
Right of use assets(3,296)(3,716)
Investment in unconsolidated entity(2,765)(2,800)
Other
(101)(134)
Total deferred tax liabilities
$(6,162)$(6,650)

Net deferred taxes$(529)$(538)
Schedule of Reconciliation of Uncertain Tax Positions
A reconciliation of the beginning and ending amount of uncertain tax positions as of December 31, 2024 and 2023 is as follows:
Balance at December 31, 2023$279 
Additions for current year tax positions5 
Additions for prior year tax positions— 
Reductions for prior year tax positions(44)
Reductions as a result of settlement with tax authority— 
Balance at December 31, 2024$240 
Balance at December 31, 2022$221 
Additions for current year tax positions49 
Additions for prior year tax positions9 
Reductions for prior year tax positions— 
Reductions as a result of settlement with tax authority— 
Balance at December 31, 2023$279 
v3.25.1
OPERATING SEGMENT (Tables)
 12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information

Year Ended
December 31,
20242023
Product Revenue
$49,019$63,155
Service Revenue648—
Total Revenue$49,667$63,155
Cost of goods sold
28,40727,589
Gross profit
$21,260$35,566
Gross profit %
42.8 %56.3 %
Selling, general, and administrative expenses
53,24775,630
Asset impairment—548
Operating loss$(31,987)$(40,612)
Change in fair value of financial instruments61520,039
Other income (expense), net
1,565(2,694)
Loss before provision for income taxes
$(29,807)$(23,267)
Other segment information
Depreciation/Amortization9,979 15,160 
Total assets113,442 152,548 
Long-term liabilities70,419 73,344 
v3.25.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES - Segments (Details)
 12 Months Ended
Dec. 31, 2024
segment
Accounting Policies [Abstract]  
Number of operating segments 1
v3.25.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES - Concentration of Credit Risk (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Accounting Policies [Abstract]    
Cash in excess of federally-insured limits $ 22,367 $ 47,570
v3.25.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES - Prepaid Expenses and Other Current Assets (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Accounting Policies [Abstract]    
Deposits $ 1,404 $ 1,172
Prepaid expenses 1,245 2,813
License and media rights 1,000 2,500
Other miscellaneous receivables 545 379
Total prepaid expenses and other current assets $ 4,194 $ 6,864
v3.25.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES - Property and Equipment (Details)
Dec. 31, 2024
Building  
Property, Plant and Equipment [Line Items]  
Estimated useful life 30 years
Machinery and equipment | Minimum  
Property, Plant and Equipment [Line Items]  
Estimated useful life 3 years
Machinery and equipment | Maximum  
Property, Plant and Equipment [Line Items]  
Estimated useful life 12 years
Furniture and fixtures | Minimum  
Property, Plant and Equipment [Line Items]  
Estimated useful life 2 years
Furniture and fixtures | Maximum  
Property, Plant and Equipment [Line Items]  
Estimated useful life 7 years
Leasehold improvements | Minimum  
Property, Plant and Equipment [Line Items]  
Estimated useful life 2 years
Leasehold improvements | Maximum  
Property, Plant and Equipment [Line Items]  
Estimated useful life 15 years
v3.25.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES - Intangible Assets and Capitalized Software Development Costs (Details)
Dec. 31, 2024
Software  
Definite-lived intangible assets:  
Estimated useful life 3 years
Minimum | Software  
Definite-lived intangible assets:  
Estimated useful life 2 years
Minimum | Patents  
Definite-lived intangible assets:  
Estimated useful life 15 years
Maximum | Software  
Definite-lived intangible assets:  
Estimated useful life 4 years
Maximum | Patents  
Definite-lived intangible assets:  
Estimated useful life 20 years
v3.25.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Disaggregation of Revenue [Line Items]    
Total revenue $ 49,667 $ 63,155
Product revenue    
Disaggregation of Revenue [Line Items]    
Total revenue 49,019 63,155
Service revenue    
Disaggregation of Revenue [Line Items]    
Total revenue $ 648 $ 0
v3.25.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES - Selling, General and Administrative, Defined Contribution Plan and Cost of Goods Sold (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Accounting Policies [Abstract]    
Inventory provision $ 4,154 $ 1,039
Advertising expense 7,978 13,782
Research and development expenses 2,332 2,964
Defined contribution expense $ 493 $ 565
v3.25.1
FAIR VALUE MEASUREMENT - Financial Instruments Measured at Fair Value on a Recurring Basis (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Financial assets:    
Stanley Brothers USA Holdings purchase option $ 52 $ 1,730
Debt interest rate conversion feature 1,023 872
Total financial assets 1,075 2,602
Investment in unconsolidated entity 10,800 11,000
Financial liabilities:    
Debt conversion option 786 3,213
Level 1    
Financial assets:    
Stanley Brothers USA Holdings purchase option 0 0
Debt interest rate conversion feature 0 0
Total financial assets 0 0
Investment in unconsolidated entity 0 0
Financial liabilities:    
Debt conversion option 0 0
Level 2    
Financial assets:    
Stanley Brothers USA Holdings purchase option 0 0
Debt interest rate conversion feature 0 0
Total financial assets 0 0
Investment in unconsolidated entity 0 0
Financial liabilities:    
Debt conversion option 786 3,213
Level 3    
Financial assets:    
Stanley Brothers USA Holdings purchase option 52 1,730
Debt interest rate conversion feature 1,023 872
Total financial assets 1,075 2,602
Investment in unconsolidated entity 10,800 11,000
Financial liabilities:    
Debt conversion option $ 0 $ 0
v3.25.1
FAIR VALUE MEASUREMENT - Narrative (Details)
$ / shares in Units, $ / shares in Units, $ in Thousands, $ in Millions
 12 Months Ended
Mar. 02, 2021
USD ($)
Dec. 31, 2024
USD ($)
shares
Dec. 31, 2023
USD ($)
shares
Dec. 31, 2024
$ / shares
Apr. 06, 2023
$ / shares
shares
Nov. 30, 2022
USD ($)
Nov. 30, 2022
CAD ($)
$ / shares
Nov. 14, 2022
USD ($)
Nov. 14, 2022
CAD ($)
$ / shares
Dec. 31, 2021
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Gain on initial investment in unconsolidated entity   $ 0 $ 10,700              
Investment in unconsolidated entity   10,800 11,000              
Debt interest rate conversion feature   $ 1,023 872              
Derivative Asset, Statement of Financial Position [Extensible Enumeration]   SBH purchase option and other derivative assets                
Debt conversion option   $ 786 3,213              
Derivative Liability, Noncurrent, Statement of Financial Position [Extensible Enumeration]   Derivative and other long-term liabilities                
Purchase option $ 8,000                  
Purchase option, term 5 years                  
Purchase option, extension term 2 years                  
Percentage of outstanding shares 10.00%                  
Warrants expiration period                   60 days
Loss on change in fair value of purchase option   $ 1,678 570              
Business combination, purchase option   $ 52 $ 1,730              
DeFloria, LLC                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Equity method ownership percentage   50.00%                
British American Tobacco | DeFloria, LLC                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Preferred units ownership percentage   100.00%                
AJNA Biosciences | DeFloria, LLC                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Equity method ownership percentage   50.00%                
DeFloria, LLC                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Warrants outstanding (in shares) | shares   4,000,000 400,000              
Stock split, conversion ratio   0.1                
Change in fair value of financial instruments   $ (200) $ 300              
Investment in unconsolidated entity   $ 10,800 $ 11,000              
DeFloria, LLC | Common Class A                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Class of warrant or right, number of securities called by warrants or rights (in shares) | shares         865,052          
Warrants exercise price (in cad or usd per share) | $ / shares         $ 2.89          
DeFloria, LLC | British American Tobacco                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Preferred units (in shares) | shares   2,000,000 200,000              
Capital contributed   $ 10,000                
Payment for convertible debt   5,000                
DeFloria, LLC | AJNA Biosciences                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Payment for convertible debt   $ 2,000                
Warrants outstanding (in shares) | shares   4,000,000 400,000              
Debt Conversion Option                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Unrealized gain (loss) on hedging instruments   $ 2,265 $ 10,080              
Debt conversion option   786 3,213              
Level 3                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Investment in unconsolidated entity   10,800 11,000              
Debt interest rate conversion feature   1,023 872              
Debt conversion option   0 0              
Business combination, purchase option   52 1,730              
Debt Interest Rate Conversion Feature                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Unrealized gain (loss) on hedging instruments   $ 228 (471)              
BAT Group                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Convertible, ownership percentage of shares (as a percent)   19.90%       19.90% 19.90% 19.90% 19.90%  
Conversion price (in CAD per share) | $ / shares       $ 2.00     $ 2.00   $ 2.00  
BAT Group | Minimum                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Accrued interest rate, percentage           5.00% 5.00% 5.00% 5.00%  
BAT Group | Maximum                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Accrued interest rate, percentage           1.50% 1.50% 1.50% 1.50%  
Convertible Notes Payable | BAT Group                    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]                    
Principal Amount   $ 58,172 $ 60,116     $ 56,800 $ 75.3 $ 56,800 $ 75.3  
v3.25.1
FAIR VALUE MEASUREMENT - Investment in Unconsolidated Entity (Details) - DeFloria, LLC
Dec. 31, 2024
year
Dec. 31, 2023
year
Expected term (years)    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Joint venture, measurement input 5.27 6.3
Expected volatility    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Joint venture, measurement input 0.836 0.700
Risk-free interest rate    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Joint venture, measurement input 0.044 0.039
Expected dividend yield    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Joint venture, measurement input 0 0
Discount for lack of marketability    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Joint venture, measurement input 0.310 0.200
v3.25.1
FAIR VALUE MEASUREMENT - Fair Value Measure Inputs Debt Interest Rate Conversion Option (Details) - Level 3
Dec. 31, 2024
Dec. 31, 2023
Stated interest rate    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Warrants, measurement input 0.050 0.050
Adjusted interest rate    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Warrants, measurement input 0.015 0.015
Implied debt yield    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Warrants, measurement input 0.099 0.110
v3.25.1
FAIR VALUE MEASUREMENT - Schedule of Level 2 Fair Value Measurements (Details) - Level 2
Dec. 31, 2024
CAD ($)
Dec. 31, 2023
CAD ($)
Expected volatility    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Warrants, measurement input 0.879 0.874
Expected term (years)    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Warrants, measurement input 4.9 5.9
Risk-free interest rate    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Warrants, measurement input 0.045 0.039
Expected dividend yield    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Warrants, measurement input 0 0
Value of underlying share    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Warrants, measurement input 0.13 0.27
Exercise price    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Warrants, measurement input 2.00 2.00
v3.25.1
FAIR VALUE MEASUREMENT - Fair Value Measurement Inputs - Purchase Option (Details) (Details)
Dec. 31, 2024
Dec. 31, 2023
Expected volatility    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Purchase option, measurement input 1.120 1.250
Expected term (years)    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Purchase option, measurement input 1.2 2.2
Risk-free interest rate    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Purchase option, measurement input 0.049 0.042
Weighted average cost of capital    
Fair Value Measurement Inputs and Valuation Techniques [Line Items]    
Purchase option, measurement input 0.529 0.506
v3.25.1
INVENTORIES (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Inventory Disclosure [Abstract]    
Harvested hemp and seeds $ 2,312 $ 9,300
Raw materials 11,903 9,726
Finished goods 6,268 6,320
Inventory, gross 20,483 25,346
Less: inventory provision (1,576) (3,808)
Inventories, net $ 18,907 $ 21,538
v3.25.1
INVENTORIES - Narrative (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Inventory Disclosure [Abstract]    
Inventory provisions, cost of goods sold $ 4,154 $ 1,039
Inventory write-off 6,386 29,238
Increase (decrease) in inventory provision $ 4,573 $ 12,854
v3.25.1
PROPERTY AND EQUIPMENT, NET (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Property, Plant and Equipment [Line Items]    
Accumulated depreciation $ (27,219) $ (23,553)
Property and equipment, net 26,337 27,513
Property and equipment, excluding construction in process    
Property, Plant and Equipment [Line Items]    
Property and equipment, gross 47,162 47,161
Building    
Property, Plant and Equipment [Line Items]    
Property and equipment, gross 2,860 2,860
Machinery and equipment    
Property, Plant and Equipment [Line Items]    
Property and equipment, gross 16,238 16,237
Furniture and fixtures    
Property, Plant and Equipment [Line Items]    
Property and equipment, gross 1,145 1,145
Leasehold improvements    
Property, Plant and Equipment [Line Items]    
Property and equipment, gross 26,919 26,919
Construction-in-process    
Property, Plant and Equipment [Line Items]    
Property and equipment, net $ 6,394 $ 3,905
v3.25.1
PROPERTY AND EQUIPMENT, NET - Narrative (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Property, Plant and Equipment [Line Items]    
Depreciation expense $ 4,111 $ 5,080
Impairment, Long-Lived Asset, Held-for-Use, Statement of Income or Comprehensive Income [Extensible Enumeration] Selling, general and administrative expenses Selling, general and administrative expenses
Impairment, property and equipment   $ 548
Selling, general and administrative expense    
Property, Plant and Equipment [Line Items]    
Depreciation expense $ 1,135 1,901
Cost of goods sold    
Property, Plant and Equipment [Line Items]    
Depreciation expense $ 2,976 $ 3,179
v3.25.1
INTANGIBLE ASSETS - Intangible Assets (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Definite-lived intangible assets:    
Weighted-Average Remaining Useful Life (in years) 18 years 3 months 3 days 18 years 6 months
Gross $ 3,847 $ 3,478
Accumulated Amortization (2,948) (2,741)
Net 899 737
Indefinite-lived intangible assets:    
Indefinite-lived intangible assets: 150 150
Gross 3,997 3,628
Intangible assets, net $ 1,049 $ 887
v3.25.1
INTANGIBLE ASSETS - Narrative (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]    
Amortization expense $ 218 $ 849
v3.25.1
INTANGIBLE ASSETS - Amortization (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Year Ending December 31:    
Net $ 899 $ 737
Finite Lived Intangible Assets, Excluding Software Development    
Year Ending December 31:    
2025 225  
2026 147  
2027 73  
2028 23  
2029 23  
Thereafter 247  
Net $ 738  
v3.25.1
LICENSE AND MEDIA RIGHTS - Narrative (Details) - USD ($)
$ in Thousands
 12 Months Ended
Oct. 11, 2022
Dec. 31, 2024
Dec. 31, 2023
Feb. 05, 2024
Other Commitments [Line Items]        
Licensed properties   $ 11,691 $ 14,589  
License and media rights   3,000 4,982  
Licensing Agreements        
Other Commitments [Line Items]        
Amortization   4,897 9,794  
Major League Baseball Properties Inc        
Other Commitments [Line Items]        
Collaborative arrangement rights and obligations milestone payments payable       $ 23,000
Major League Baseball Properties Inc | Private Placement        
Other Commitments [Line Items]        
Totality of consideration (as a percent) 4.00%      
Major League Baseball Properties Inc | Collaborative Arrangement, Transaction with Party to Collaborative Arrangement        
Other Commitments [Line Items]        
Collaborative arrangement rights and obligations milestone payments payable $ 31,500      
Percentage of royalty on the company's gross revenue (as a percent) 10.00%      
Royalty maximum revenue $ 18,000      
Payments for license fee obligation   $ 5,000 $ 8,000  
v3.25.1
LICENSE AND MEDIA RIGHTS - Schedule of License Liability Maturity (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Other Commitments [Line Items]    
Less: Current license liabilities $ (5,209) $ (9,852)
Total non-current license and media rights payable 11,809 $ 11,338
Licensing Agreements    
Other Commitments [Line Items]    
2025 5,500  
2026 6,000  
2027 6,500  
Total payments 18,000  
Less: Imputed interest (982)  
Total license and media rights payable $ 17,018  
v3.25.1
LICENSE AND MEDIA RIGHTS - Amortization of License (Details) - Licensing Agreements
$ in Thousands
Dec. 31, 2024
USD ($)
Other Commitments [Line Items]  
2025 $ 3,897
2026 3,897
2027 3,897
Total future amortization $ 11,691
v3.25.1
DEBT - Narrative (Details) - BAT Group
$ / shares in Units, $ in Thousands, $ in Millions
 12 Months Ended
Dec. 31, 2024
USD ($)
Dec. 31, 2023
USD ($)
Dec. 31, 2024
$ / shares
Nov. 30, 2022
USD ($)
Nov. 30, 2022
CAD ($)
$ / shares
Nov. 14, 2022
USD ($)
Nov. 14, 2022
CAD ($)
$ / shares
Line of Credit Facility [Line Items]              
Convertible, ownership percentage of shares (as a percent) 19.90%     19.90% 19.90% 19.90% 19.90%
Conversion price (in CAD per share) | $ / shares     $ 2.00   $ 2.00   $ 2.00
Convertible Notes Payable              
Line of Credit Facility [Line Items]              
Principal amount $ 58,172 $ 60,116   $ 56,800 $ 75.3 $ 56,800 $ 75.3
Foreign currency gain (loss) 3,546 (866)          
Interest payable $ 6,078 $ 3,182          
Minimum              
Line of Credit Facility [Line Items]              
Accrued interest rate, percentage       5.00% 5.00% 5.00% 5.00%
Maximum              
Line of Credit Facility [Line Items]              
Accrued interest rate, percentage       1.50% 1.50% 1.50% 1.50%
v3.25.1
DEBT - Schedule of Convertible Debenture (Details) - BAT Group - Convertible Notes Payable
$ in Thousands, $ in Millions
Dec. 31, 2024
USD ($)
Dec. 31, 2023
USD ($)
Nov. 30, 2022
USD ($)
Nov. 30, 2022
CAD ($)
Nov. 14, 2022
USD ($)
Nov. 14, 2022
CAD ($)
Line of Credit Facility [Line Items]            
Principal Amount $ 58,172 $ 60,116 $ 56,800 $ 75.3 $ 56,800 $ 75.3
Unamortized Debt Discount and Costs (14,541) (17,588)        
Net Carrying Amount $ 43,631 $ 42,528        
v3.25.1
DEBT - Schedule of Interest Expense (Details) - BAT Group - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Line of Credit Facility [Line Items]    
Interest expense $ 2,896 $ 2,803
Amortization of debt discounts and costs 1,753 1,437
Total $ 4,649 $ 4,240
v3.25.1
LEASES - Narrative (Details)
Dec. 31, 2024
Lessee, Lease, Description [Line Items]  
Renewal term (in years) 5 years
Weighted average remaining lease term (in years) 9 years 1 month 6 days
Weighted average discount rate (as a percent) 5.70%
Minimum  
Lessee, Lease, Description [Line Items]  
Remaining lease terms (in years) 8 months 12 days
Maximum  
Lessee, Lease, Description [Line Items]  
Remaining lease terms (in years) 10 years 2 months 12 days
v3.25.1
LEASES - Schedule of Components of Lease Cost and Other Information Related to Leases (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Operating Lease Cost:    
Fixed lease cost $ 1,346 $ 1,653
Variable lease cost 533 395
Total lease cost 1,879 2,048
Sublease income $ 1,064 $ 940
v3.25.1
LEASES - Other Information (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Cash paid for amounts included in the measurement of lease liabilities:    
Operating cash flows for operating leases $ 2,247 $ 3,411
v3.25.1
LEASES - Schedule of Maturities of Operating Lease Liabilities (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Year Ending December 31:    
2025 $ 2,937  
2026 2,176  
2027 1,844  
2028 1,762  
2029 1,806  
Thereafter 10,078  
Total lease obligation 20,603  
Less: Imputed interest (4,896)  
Total lease liabilities 15,707  
Less: Current lease liabilities 2,055 $ 2,252
Total non-current lease liabilities $ 13,652 $ 15,655
v3.25.1
SHAREHOLDERS’ EQUITY (Details)
Dec. 31, 2024
vote
shares
Equity [Abstract]  
Preferred stock, issued (in shares) 0
Preferred stock, outstanding (in shares) 0
Number of votes per share | vote 1
v3.25.1
LOSS PER SHARE - Schedule of Computation of Basic and Dilutive Net Income (Loss) Per Share (Details) - USD ($)
$ / shares in Units, $ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Earnings Per Share [Abstract]    
Net loss $ (29,846) $ (23,796)
Weighted-average number of common shares - basic (in shares) 157,563,671 152,940,352
Dilutive effect of stock options and awards (in shares) 0 0
Weighted-average number of common shares - diluted (in shares) 157,563,671 152,940,352
Loss per common share - basic (in usd per share) $ (0.19) $ (0.16)
Loss per common share - diluted (in usd per share) $ (0.19) $ (0.16)
v3.25.1
LOSS PER SHARE - Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share (Details) - shares
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities (in shares) 7,998,156 13,030,900
Outstanding options    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities (in shares) 3,513,079 5,780,134
Outstanding restricted share units    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities (in shares) 4,485,077 7,250,766
v3.25.1
LOSS PER SHARE - Narrative (Details) - BAT Group
$ in Thousands
 12 Months Ended
Dec. 31, 2024
USD ($)
Dec. 31, 2023
USD ($)
Dec. 31, 2024
$ / shares
Nov. 30, 2022
$ / shares
Nov. 14, 2022
$ / shares
Line of Credit Facility [Line Items]          
Convertible, ownership percentage of shares (as a percent)     19.90% 19.90% 19.90%
Conversion price (in CAD per share) | $ / shares     $ 2.00 $ 2.00 $ 2.00
Interest expense $ 2,896 $ 2,803      
Amortization of debt discounts and costs 1,753 $ 1,437      
Convertible Notes Payable          
Line of Credit Facility [Line Items]          
Interest expense 6,078        
Amortization of debt discounts and costs $ 3,352        
v3.25.1
SHARE-BASED COMPENSATION - Narrative (Details) - USD ($)
$ / shares in Units, $ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Awards authorized (in shares) 15,408,505  
Number of awards available (in shares) 7,083,172  
Options granted (in shares) 0  
Expected dividend yield 0.00% 0.00%
Options outstanding, weighted average remaining contractual life 7 years 3 months 18 days 8 years 6 months 21 days
Options outstanding, weighted average grant-date fair value (in usd per share)   $ 0.38
Exercised (in shares) 0 0
Withholding of common shares upon vesting of restricted share units (in shares) 1,918,063 1,000,642
Options vested, weighted average grant date fair value (in usd per share) $ 0.64 $ 0.72
Options outstanding (in shares) 3,513,079 5,780,134
Fair value of shares vested $ 1,089 $ 1,450
Share-based compensation expense 1,520 2,100
Unrecognized share based compensation expense $ 1,164 $ 2,656
Share-Based Plan, 2015    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Options outstanding, exercise price range (in shares) 985,012  
Exercise price, maximum (in usd per share) $ 0.56  
Share-Based Plan, 2018    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Options outstanding, exercise price range (in shares) 2,528,067  
Exercise price, maximum (in usd per share) $ 11.92  
Exercise price, minimum (in usd per share) $ 0.32  
Options    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Expiration period 10 years  
Prescribed service period 4 years  
Unrecognized share based compensation expense, period for recognition 1 year 10 months 13 days 1 year 10 months 13 days
Options | Minimum    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Vesting period 1 year  
Options | Maximum    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Vesting period 4 years  
Restricted share units    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Number of shares issued for each award (in shares) 1  
Restricted share units | Minimum    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Vesting period 1 year  
Restricted share units | Maximum    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Vesting period 4 years  
v3.25.1
SHARE-BASED COMPENSATION - Fair Value Inputs (Details) - $ / shares
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Expected volatility, minimum   88.80%
Expected volatility, maximum   89.50%
Risk-free interest rate, minimum   3.40%
Risk-free interest rate, maximum   3.50%
Expected dividend yield 0.00% 0.00%
Minimum    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Expected term (years)   5 years 6 months
Value of underlying share (in usd per share)   $ 0.33
Maximum    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Expected term (years)   6 years 6 months
Value of underlying share (in usd per share)   $ 0.56
v3.25.1
SHARE-BASED COMPENSATION - Options Outstanding (Details) - USD ($)
$ / shares in Units, $ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Number of Options      
Outstanding (in shares) 5,780,134  
Granted (in shares) 0  
Exercised (in shares) 0 0
Forfeited (and expired) (in shares) (2,267,055)  
Outstanding (in shares) 3,513,079 5,780,134
Exercisable/vested (in shares) 2,721,715  
Weighted-
Average
Exercise
Price per Option      
Outstanding (in usd per share) $ 0.88 $ 0.75
Granted (in usd per share) 0  
Exercised (in usd per share) 0  
Forfeited (and expired) (in usd per share) 0.56  
Outstanding (in usd per share) 0.88 $ 0.75
Exercisable/vested (in usd per share) $ 0.94  
Weighted-
Average
Remaining
Contract
Term
(in years)    
Outstanding 7 years 3 months 18 days 8 years 6 months 21 days
Exercisable/vested 6 years 11 months 23 days  
Aggregate
Intrinsic Value      
Outstanding $ 0 $ 0
Exercisable/vested $ 0  
v3.25.1
SHARE-BASED COMPENSATION - Restricted Share Units Outstanding (Details)
 12 Months Ended
Dec. 31, 2024
$ / shares
shares
Number of Shares    
Outstanding (in shares) | shares 7,250,766
Granted (in shares) | shares 3,256,276
Forfeited (in shares) | shares (1,481,930)
Vested (in shares) | shares (4,540,035)
Outstanding (in shares) | shares 4,485,077
Weighted-
Average
Grant Date Fair Value    
Outstanding (in usd per share) | $ / shares $ 0.31
Granted (in usd per share) | $ / shares 0.21
Forfeited (in usd per share) | $ / shares 0.23
Vested (in usd per share) | $ / shares 0.32
Outstanding (in usd per share) | $ / shares $ 0.26
v3.25.1
INCOME TAXES - Loss Before Provision for Income Taxes (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Income Tax Disclosure [Abstract]    
U.S. loss $ (29,807) $ (23,267)
Foreign income (loss) 0 0
Loss before provision for income taxes $ (29,807) $ (23,267)
v3.25.1
INCOME TAXES - Major Components of Income Tax Expense (Benefit) (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Current:    
Federal $ 0 $ 0
State (49) 9
Foreign 0 0
Total current (49) 9
Deferred:    
Federal 9 (520)
State 1 (18)
Foreign 0 0
Total deferred 10 (538)
Total income tax (expense) benefit $ (39) $ (529)
v3.25.1
INCOME TAXES - Narrative (Details) - USD ($)
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Income Tax Contingency [Line Items]    
U.S. federal statutory tax rate 21.00% 21.00%
Increase in valuation allowance $ 6,525,000 $ 8,062,000
Research and development credit carryforward 2,404,000 2,791,000
Uncertain tax positions that would affect the effective tax rate 0  
Proceeds from income tax refunds   4,261,000
Interest income on income tax refund, amount   $ 155,000
Federal    
Income Tax Contingency [Line Items]    
Net operating losses 283,708,000  
State    
Income Tax Contingency [Line Items]    
Net operating losses 236,746,000  
Foreign Tax Jurisdiction    
Income Tax Contingency [Line Items]    
Net operating losses $ 11,432,000  
v3.25.1
INCOME TAXES - Effective Tax Rate Reconciliation (Details)
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Income Tax Disclosure [Abstract]    
U.S. federal statutory tax rate 21.00% 21.00%
State taxes, net of federal benefit 4.30% 4.80%
Share based compensation (1.10%) (2.50%)
Change in fair value of financial instruments and other 0.60% 8.20%
Disallowed convertible debt expense (0.70%) (4.90%)
Changed in valuation allowance (21.90%) (34.70%)
R&D credit 0.20% 2.10%
Rate change (0.20%) 3.40%
Other, net (2.40%) 0.20%
Effective tax rate (0.10%) (2.30%)
v3.25.1
INCOME TAXES - Deferred Tax Assets and Liabilities (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Deferred tax assets:    
Net operating loss and other carryforwards $ 77,922 $ 69,747
Inventory provision and UNICAP 263A 553 1,139
Lease liability 4,021 4,558
Section 174 capitalized costs 3,020 3,638
Share-based compensation 685 756
Other 1,601 1,918
Total deferred tax assets 87,802 81,756
Valuation allowance (82,169) (75,644)
Total deferred tax assets, net 5,633 6,112
Deferred tax liabilities:    
Right of use assets (3,296) (3,716)
Investment in unconsolidated entity (2,765) (2,800)
Other (101) (134)
Total deferred tax liabilities (6,162) (6,650)
Net deferred taxes $ (529) $ (538)
v3.25.1
INCOME TAXES - Uncertain Tax Positions (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Unrecognized Tax Benefits [Roll Forward]    
Balance $ 279 $ 221
Additions for current year tax positions 5 49
Additions for prior year tax positions 0 9
Reductions for prior year tax positions (44) 0
Reductions as a result of settlement with tax authority 0 0
Balance $ 240 $ 279
v3.25.1
OPERATING SEGMENT - Narrative (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
USD ($)
segment
Dec. 31, 2023
USD ($)
Segment Reporting Information [Line Items]    
Number of reportable segments | segment 1  
Number of operating segments | segment 1  
Revenue $ 49,667 $ 63,155
Loss before provision for income taxes (29,807) (23,267)
Cost of goods sold 28,407 27,589
Selling, general and administrative expenses 53,247 75,630
Asset impairment 0 548
Depreciation and amortization 9,979 15,160
Reportable Segment    
Segment Reporting Information [Line Items]    
Revenue 49,667 63,155
Loss before provision for income taxes (29,807) (23,267)
Cost of goods sold 28,407 27,589
Selling, general and administrative expenses 53,247 75,630
Asset impairment 0 548
Change in fair value of financial instruments 615 20,039
Depreciation and amortization $ 9,979 $ 15,160
v3.25.1
OPERATING SEGMENT - Reconciliation to Consolidated Financial Statements (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Segment Reporting Information [Line Items]    
Total revenue $ 49,667 $ 63,155
Cost of goods sold 28,407 27,589
Gross profit 21,260 35,566
Selling, general and administrative expenses 53,247 75,630
Asset impairment 0 548
Operating loss (31,987) (40,612)
Other income (expense), net 1,565 (2,694)
Loss before provision for income taxes (29,807) (23,267)
Other segment information    
Depreciation/Amortization 9,979 15,160
Total assets 113,442 152,548
Reportable Segment    
Segment Reporting Information [Line Items]    
Total revenue 49,667 63,155
Cost of goods sold 28,407 27,589
Gross profit $ 21,260 $ 35,566
Gross profit % 42.80% 56.30%
Selling, general and administrative expenses $ 53,247 $ 75,630
Asset impairment 0 548
Operating loss (31,987) (40,612)
Change in fair value of financial instruments 615 20,039
Other income (expense), net 1,565 (2,694)
Loss before provision for income taxes (29,807) (23,267)
Other segment information    
Depreciation/Amortization 9,979 15,160
Total assets 113,442 152,548
Long-term liabilities 70,419 73,344
Reportable Segment | Product revenue    
Segment Reporting Information [Line Items]    
Total revenue 49,019 63,155
Reportable Segment | Service revenue    
Segment Reporting Information [Line Items]    
Total revenue $ 648 $ 0
v3.25.1
RELATED PARTY TRANSACTIONS (Details)
$ in Thousands
 12 Months Ended
Jun. 21, 2024
USD ($)
May 01, 2023
USD ($)
monthly_installment
Jan. 05, 2023
USD ($)
Mar. 02, 2021
USD ($)
Nov. 30, 2020
USD ($)
Dec. 31, 2024
USD ($)
shares
Dec. 31, 2023
USD ($)
shares
Related Party Transaction [Line Items]              
Purchase option       $ 8,000      
Revenue           $ 49,667 $ 63,155
Accounts receivable, net           1,263 1,950
Service revenue              
Related Party Transaction [Line Items]              
Revenue           $ 648 $ 0
DeFloria, LLC              
Related Party Transaction [Line Items]              
Warrants outstanding (in shares) | shares           4,000,000 400,000
DeFloria, LLC | British American Tobacco              
Related Party Transaction [Line Items]              
Preferred units (in shares) | shares           2,000,000 200,000
Capital contributed           $ 10,000  
DeFloria, LLC | AJNA Biosciences              
Related Party Transaction [Line Items]              
Warrants outstanding (in shares) | shares           4,000,000 400,000
Related Party              
Related Party Transaction [Line Items]              
Note receivable         $ 1,000    
Note receivable interest rate   8.00%     3.25%    
Related Party | Related Party Licensing Agreement | JMS Brands              
Related Party Transaction [Line Items]              
Transaction amounts     $ 500        
Related Party | Notes Receivable              
Related Party Transaction [Line Items]              
Other assets   $ 170       $ 71  
Number of monthly installments | monthly_installment   36          
Related Party | Consulting Agreement              
Related Party Transaction [Line Items]              
Bi-weekly fee $ 6