WAYFAIR INC., 10-K filed on 2/20/2025
Annual Report
v3.25.0.1
Cover - USD ($)
$ in Billions
12 Months Ended
Dec. 31, 2024
Feb. 13, 2025
Jun. 30, 2024
Document Information      
Document Type 10-K    
Document Annual Report true    
Document Period End Date Dec. 31, 2024    
Current Fiscal Year End Date --12-31    
Document Transition Report false    
Entity File Number 001-36666    
Entity Registrant Name Wayfair Inc.    
Entity Incorporation, State or Country Code DE    
Entity Tax Identification Number 36-4791999    
Entity Address, Address Line One 4 Copley Place    
Entity Address, City or Town Boston,    
Entity Address, State or Province MA    
Entity Address, Postal Zip Code 02116    
City Area Code 617    
Local Phone Number 532-6100    
Title of 12(b) Security Class A Common Stock, $0.001 par value    
Trading Symbol W    
Security Exchange Name NYSE    
Entity Well-known Seasoned Issuer Yes    
Entity Voluntary Filers No    
Entity Current Reporting Status Yes    
Entity Interactive Data Current Yes    
Entity Filer Category Large Accelerated Filer    
Entity Small Business false    
Entity Emerging Growth Company false    
ICFR Auditor Attestation Flag true    
Document Financial Statement Error Correction [Flag] false    
Entity Shell Company false    
Entity Public Float     $ 5.0
Documents Incorporated by Reference
Certain sections of the registrant's definitive Proxy Statement for the 2025 Annual Meeting of Stockholders to be filed with the Securities and Exchange Commission pursuant to Rule 14A not later than 120 days after the end of this fiscal year covered by this Form 10-K are incorporated by reference into Part III of this Form 10-K.
   
Entity Central Index Key 0001616707    
Amendment Flag false    
Document Fiscal Year Focus 2024    
Document Fiscal Period Focus FY    
Class A common stock      
Document Information      
Entity Common Stock, Shares Outstanding   102,246,216  
Class B common stock      
Document Information      
Entity Common Stock, Shares Outstanding   24,658,295  
v3.25.0.1
Audit Information
12 Months Ended
Dec. 31, 2024
Audit Information [Abstract]  
Auditor Firm ID 42
Auditor Name Ernst & Young LLP
Auditor Location Boston, Massachusetts
v3.25.0.1
CONSOLIDATED BALANCE SHEETS - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Current assets    
Cash and cash equivalents $ 1,316 $ 1,322
Short-term investments 56 29
Accounts receivable, net 155 140
Inventories 76 75
Prepaid expenses and other current assets 274 289
Total current assets 1,877 1,855
Operating lease right-of-use assets 925 820
Property and equipment, net 603 748
Other non-current assets 54 51
Total assets 3,459 3,474
Current liabilities    
Accounts payable 1,246 1,234
Other current liabilities 1,124 949
Total current liabilities 2,370 2,183
Long-term debt 2,882 3,092
Operating lease liabilities, net of current 929 862
Other non-current liabilities 33 44
Total liabilities 6,214 6,181
Commitments and contingencies (Note 7)
Stockholders’ deficit:    
Convertible preferred stock, $0.001 par value per share: 10,000,000 shares authorized and none issued at December 31, 2024 and December 31, 2023 0 0
Additional paid-in capital 1,751 1,316
Accumulated deficit (4,510) (4,018)
Accumulated other comprehensive income (loss) 4 (5)
Total stockholders' deficit (2,755) (2,707)
Total liabilities and stockholders' deficit 3,459 3,474
Class A common stock    
Stockholders’ deficit:    
Common stock 0 0
Class B common stock    
Stockholders’ deficit:    
Common stock $ 0 $ 0
v3.25.0.1
CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares
Dec. 31, 2024
Dec. 31, 2023
Operating lease, liability, current, statement of financial position [Extensible Enumeration] Other current liabilities Other current liabilities
Convertible preferred stock, par value (in dollars per share) $ 0.001 $ 0.001
Convertible preferred stock, shares authorized (in shares) 10,000,000 10,000,000
Convertible preferred stock, shares issued (in shares) 0 0
Class A common stock    
Common stock, par value (in dollars per share) $ 0.001 $ 0.001
Common stock, shares authorized (in shares) 500,000,000 500,000,000
Common stock, shares issued (in shares) 100,762,581 92,457,562
Common stock, shares outstanding (in shares) 100,762,581 92,457,562
Class B common stock    
Common stock, par value (in dollars per share) $ 0.001 $ 0.001
Common stock, shares authorized (in shares) 164,000,000 164,000,000
Common stock, shares issued (in shares) 24,658,295 25,691,295
Common stock, shares outstanding (in shares) 24,658,295 25,691,295
v3.25.0.1
CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
shares in Thousands, $ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Income Statement [Abstract]      
Net revenue $ 11,851 $ 12,003 $ 12,218
Cost of goods sold 8,277 8,336 8,802
Gross profit 3,574 3,667 3,416
Operating expenses:      
Customer service and merchant fees 470 557 632
Advertising 1,472 1,397 1,473
Selling, operations, technology, general and administrative 1,977 2,447 2,625
Impairment and other related net charges 37 14 39
Restructuring charges 79 65 31
Total operating expenses 4,035 4,480 4,800
Loss from operations (461) (813) (1,384)
Interest expense, net (29) (17) (27)
Other (expense) income, net (21) 1 (4)
Gain on debt extinguishment 29 100 96
Loss before income taxes (482) (729) (1,319)
Provision for income taxes, net 10 9 12
Net loss $ (492) $ (738) $ (1,331)
Loss per share:      
Basic (in dollars per share) $ (4.01) $ (6.47) $ (12.54)
Diluted (in dollars per shares) $ (4.01) $ (6.47) $ (12.54)
Weighted-average number of shares of common stock outstanding used in computing per share amounts:      
Basic (in shares) 123,000 114,000 106,000
Diluted (in shares) 123,000 114,000 106,000
v3.25.0.1
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Statement of Comprehensive Income [Abstract]      
Net loss $ (492) $ (738) $ (1,331)
Other comprehensive income:      
Foreign currency translation adjustments 9 1 1
Net unrealized gain (loss) on available-for-sale investments 0 1 (1)
Comprehensive loss $ (483) $ (736) $ (1,331)
v3.25.0.1
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIT - USD ($)
shares in Millions, $ in Millions
Total
Class A and Class B Common Stock
Additional Paid-In Capital
Accumulated Deficit
Accumulated Other Comprehensive (Loss) Income
Beginning balance (in shares) at Dec. 31, 2021   105      
Beginning balance at Dec. 31, 2021 $ (1,619) $ 0 $ 337 $ (1,949) $ (7)
Increase (Decrease) in Stockholders' Equity          
Net loss (1,331)        
Issuance of common stock upon vesting of RSUs (in shares)   5      
Equity-based compensation 555   555    
Repurchase of common stock (in shares)   (1)      
Repurchase of common stock (75)   (75)    
Premiums paid for capped calls (80)   (80)    
Ending balance (in shares) at Dec. 31, 2022   109      
Ending balance at Dec. 31, 2022 (2,550) $ 0 737 (3,280) (7)
Increase (Decrease) in Stockholders' Equity          
Net loss (738)     (738)  
Other comprehensive income 2       2
Issuance of common stock upon vesting of RSUs (in shares)   9      
Equity-based compensation 666   666    
Premiums paid for capped calls (87)   (87)    
Ending balance (in shares) at Dec. 31, 2023   118      
Ending balance at Dec. 31, 2023 (2,707) $ 0 1,316 (4,018) (5)
Increase (Decrease) in Stockholders' Equity          
Net loss (492)     (492)  
Other comprehensive income 9       9
Issuance of common stock upon vesting of RSUs (in shares)   7      
Equity-based compensation 432   432    
Unwind of capped calls 3   3    
Ending balance (in shares) at Dec. 31, 2024   125      
Ending balance at Dec. 31, 2024 $ (2,755) $ 0 $ 1,751 $ (4,510) $ 4
v3.25.0.1
CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Cash flows from (for) operating activities:      
Net loss $ (492) $ (738) $ (1,331)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:      
Depreciation and amortization 387 417 371
Equity-based compensation expense 395 605 513
Amortization of debt discount and issuance costs 9 8 8
Impairment and other related net charges 37 14 39
Gain on debt extinguishment (29) (100) (96)
Other non-cash adjustments (1) (3) 41
Changes in operating assets and liabilities:      
Accounts receivable, net (35) 132 (48)
Inventories (2) 16 (21)
Prepaid expenses and other assets 10 16 27
Accounts payable and other liabilities 38 (18) (177)
Net cash provided by (used in) operating activities 317 349 (674)
Cash flows (for) from investing activities:      
Purchase of short- and long-term investments (67) (36) (430)
Sale and maturities of short- and long-term investments 39 233 889
Purchase of property and equipment (73) (148) (186)
Site and software development costs (161) (203) (272)
Other investing activities, net 0 2 0
Net cash (used in) provided by investing activities (262) (152) 1
Cash flows (for) from financing activities:      
Repurchase of common stock 0 0 (75)
Proceeds from issuance of debt, net of issuance costs 786 678 678
Premiums paid for capped call confirmations 0 (87) (80)
Payment of principal upon maturity of debt (117) 0 (3)
Payments to extinguish debt (741) (514) (504)
Other financing activities, net 3 0 0
Net cash (used in) provided by financing activities (69) 77 16
Effect of exchange rate changes on cash, cash equivalents and restricted cash 8 2 1
Net (decrease) increase in cash, cash equivalents and restricted cash (6) 276 (656)
Cash, cash equivalents and restricted cash      
Beginning of year 1,326 1,050 1,706
End of year 1,320 1,326 1,050
Supplemental cash flow information:      
Cash paid for interest on long-term debt 63 53 27
Purchase of property and equipment included in accounts payable and other liabilities 7 19 (6)
Reconciliation of cash, cash equivalents and restricted cash to consolidated balance sheets      
Cash and cash equivalents 1,316 1,322 1,050
Restricted cash included within prepaid expenses and other current assets 4 4 0
Total cash, cash equivalents and restricted cash $ 1,320 $ 1,326 $ 1,050
v3.25.0.1
Summary of Significant Accounting Policies
12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
Summary of Significant Accounting Policies Summary of Significant Accounting Policies
Description of Business and Basis of Presentation
Wayfair Inc. is the destination for all things home. Through its e-commerce business model, Wayfair offers visually inspired browsing, compelling merchandising, easy product discovery and attractive prices for over 30 million products from over 20 thousand suppliers. These financial statements consolidate the operations and accounts of Wayfair Inc. and its wholly-owned subsidiaries. Unless the context indicates otherwise, “Wayfair,” “the Company,” or similar terms refer to Wayfair Inc. and its subsidiaries. All intercompany accounts and transactions have been eliminated.
Use of Estimates
The consolidated financial statements are prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”). Any reference in these notes to applicable guidance is meant to refer to the authoritative GAAP as found in the Accounting Standards Codification (“ASC”) and Accounting Standards Update (“ASU”) of the Financial Accounting Standards Board (“FASB”). The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, as well as the disclosure of contingent assets and liabilities, at the date of and during the reported period of the consolidated financial statements. Actual results could differ from those estimates.
Cash, Cash Equivalents and Restricted Cash
Wayfair considers all highly liquid investments purchased with an original maturity (at the date of purchase) of three months or less to be the equivalent of cash. Cash equivalents, which consist primarily of money market accounts and certificates of deposits with original maturities of three months or less, are carried at cost, which approximates fair value. Wayfair’s restricted cash is primarily restricted to funds held in collateral, which is recorded within prepaid expenses and other current assets on the consolidated balance sheets.
Investments
Wayfair classifies investments in certificates of deposits and marketable securities with original maturities of greater than three months as short-term investments on the consolidated balance sheets. Short-term investments mature in less than twelve months from the balance sheet date. The cost basis of an investment sold is determined using the specific identification method. Wayfair classifies its debt investments with readily determinable market values as available-for-sale. These investments are classified as investments on the consolidated balance sheets and are carried at fair market value, with unrealized gains and losses reported within accumulated other comprehensive income or loss, within total stockholders’ deficit. To the extent the amortized cost basis of the available-for-sale debt securities exceeds the fair value, management assesses the debt securities for credit loss. However, management considers the risk of credit loss to be minimized by Wayfair’s policy of investing in financial instruments issued by highly-rated financial institutions. When assessing the risk of credit loss, management considers factors such as the severity and the reason for the decline in value (i.e., any changes to the rating of the security by a rating agency or other adverse conditions specifically related to the security) and management’s intended holding period and time horizon for selling.
From time to time, Wayfair may enter into equity investments that align with organizational strategies and growth initiatives. Equity investments in companies for which the Company does not have the ability to exercise significant influence are accounted for as equity securities. These are measured at fair value and classified as other non-current assets within the consolidated balance sheets with observable changes recorded within other income or expense, net on the consolidated statements of operations.
Equity Method Investments
Wayfair accounts for investments using the equity method of accounting when the Company has the ability to exercise significant influence, but not controlling financial interest over an investee. The equity method investments are classified as other non-current assets within the consolidated balance sheets and the proportional share of income or loss is recorded within other income or expense, net on the consolidated statements of operations. Equity method investments are reviewed for indicators of impairment on a quarterly basis. An equity method investment is written down to the estimated fair value if there is evidence of a loss in value which is other-than-temporary.
Concentrations of Credit Risk
Financial instruments that subject Wayfair to credit risk consist of cash, cash equivalents, restricted cash, short-term investments and accounts receivable. The risk for cash, cash equivalents and restricted cash is minimized by Wayfair's policy to maintain these balances with major financial institutions of high-credit quality. At times, cash balances may exceed federally insured limits; however, to date, Wayfair has not incurred any losses on these balances. As of December 31, 2024 and 2023, Wayfair had $183 million and $111 million, respectively, in bank deposits located outside of the United States (“U.S.”). The risk for short-term investments is minimized by Wayfair's policy of investing in financial instruments issued by highly-rated financial institutions.
Accounts Receivable, Net
Accounts receivable are stated net of the allowance for credit losses, which are recorded based on historical losses as well as management's expectation of future collections. Uncollectible amounts are written off against the allowance after all collection efforts have been exhausted. Wayfair's exposure to credit loss is minimized through customer risk assessments performed prior to customer checkout and Wayfair's policy of monitoring the creditworthiness of its customers to which it grants credit terms in the normal course of business. Further, management believes credit risk is mitigated since approximately 98.9% of the net revenue recognized for the year ended December 31, 2024 was collected in advance of recognition.
Inventories
Inventories consisting of finished goods are stated at the lower of cost or net realizable value, determined by the first-in, first-out (“FIFO”) method, and consist of product for resale. Inventory costs consist of cost of product and inbound shipping and handling costs. Inventory costs also include direct and indirect labor costs, rent and depreciation expense associated with Wayfair's fulfillment centers. Inventory valuation requires Wayfair to make judgments, based on currently available information, about the likely method of disposition, such as through sales to individual customers, liquidations and expected recoverable values of each disposition category.
Deferred Costs In-Transit
Deferred costs in-transit to customers are recorded in prepaid expenses and other current assets.
Property and Equipment, Net
Property and equipment are stated at cost, net of depreciation. Expenditures for maintenance and repairs are charged to expense as incurred, whereas betterments are capitalized as additions to property and equipment. Depreciation on property and equipment is calculated on the straight-line method over the estimated useful lives of the assets as follows:
ClassRange of Life
(In Years)
Furniture and equipment
3 to 7
Site and software development costs
2
Leasehold improvementsThe lesser of useful life or lease term
Site and Software Development Costs
Wayfair capitalizes certain costs associated with the development of its sites and internal-use software products after the preliminary project stage is complete and until the site enhancements or software is ready for its intended use. Upgrades and enhancements are capitalized if they will result in added functionality. Capitalized costs are amortized over a two-year period. Costs incurred in the preliminary stages of development, after the software is ready for its intended use and for maintenance of internal-use software are expensed as incurred.
Long-Lived Assets
Wayfair reviews long-lived assets for impairment whenever events or changes in circumstances, such as weakened macroeconomic conditions or brand awareness, service discontinuance or technological obsolescence, indicate that the carrying amount of the long-lived asset may not be recoverable. When such events occur, Wayfair compares the carrying amount of the asset to the undiscounted expected future cash flows related to the asset. If the comparison indicates that an impairment exists, the amount of the impairment is calculated as the difference between the excess of the carrying amount over the fair value of the asset. If a readily determinable market price does not exist, fair value is estimated using discounted expected cash flows attributable to the asset or market rate rent assumptions.
Leases
Wayfair generally leases office, retail and warehouse facilities under non-cancellable agreements. Upon each agreement's commencement date, Wayfair determines if the agreement is part of an arrangement that is or that contains a lease, the lease classification and recognizes the right-of-use (“ROU”) assets and lease liabilities for all leases with the exception of leases with terms of 12 months or less. Wayfair has arrangements with lease and non-lease components, and accounts for lease and non-lease components as a single lease component for corporate headquarters offices and field offices. All other lease arrangements for lease and non-lease components are accounted for separately. Operating lease ROU assets are classified in operating lease right-of-use assets within the consolidated balance sheets. Operating lease liabilities are classified as other current liabilities and operating lease liabilities based on when lease payments are due. As of December 31, 2024 and 2023 Wayfair did not have any material finance lease arrangements.
Lease liabilities and their corresponding ROU assets are recorded based on the present value of lease payments over the expected lease term at the lease commencement date. As most of the leases do not provide an implicit rate, Wayfair uses an estimated incremental borrowing rate (“IBR”) based on the information available at the commencement date of the respective lease to determine the present value of future payments. The determination of the IBR requires judgment and is primarily based on publicly available information for companies within the same industry and with similar credit profiles. Wayfair adjusts the rate for the impact of collateralization, the lease term and other specific terms included in each lease arrangement. The IBR is determined at lease commencement and is subsequently reassessed as necessary upon a modification to the lease arrangement. The ROU asset also includes any lease payments made prior to the commencement date and excludes lease incentives and initial direct costs incurred.
Lease expense for minimum lease payments is recognized on a straight-line basis over the lease term. Lease terms may include options to extend or terminate the lease when it is reasonably certain that Wayfair will exercise that option.
Contingent Liabilities
Certain contingent liabilities that arise in the ordinary course of business activities are accrued for as loss contingencies when losses become probable and are reasonably estimable. If the reasonable estimate of the loss is a range and no amount within the range is a better estimate, the minimum amount of the range is recorded as a liability. After applying judgement, Wayfair does not accrue for contingent losses that are considered to be reasonably possible, but not probable; however, the range of such reasonably possible losses is disclosed.
Foreign Currency Translation
These financial statements are consolidated and presented in the U.S. dollar. Subsidiaries with non-U.S. dollar functional currencies are translated to the U.S. dollar using year-end exchange rates for assets and liabilities and average exchange rates for revenue and expenses. Capital accounts are translated at their historical exchange rates when the capital transaction occurred. Translation adjustments arising from the use of differing exchange rates from period to period are included in other comprehensive income or loss below net income or loss and accumulated other comprehensive income or loss within total stockholders’ deficit. Transaction gains and losses are included in other income or expense, net, which is reflected in net income or loss.
Revenue Recognition
Wayfair generates net revenue primarily through product sales on its family of sites.
Wayfair recognizes net revenue on product sales through Wayfair's family of sites using the gross method when Wayfair has concluded it controls the product before it is transferred to the customer. Wayfair controls products as it is the entity responsible for fulfilling the promise to the customer and takes responsibility for the acceptability of the goods, assumes inventory risk from shipment through the delivery date, has discretion in establishing prices and selects the suppliers of products sold. Wayfair recognizes net revenue from sales of its products upon delivery to the customer. As Wayfair ships a large volume of packages through multiple carriers, actual delivery dates may not always be available and as such Wayfair estimates delivery dates based on historical data.
Net revenue from product sales includes shipping costs charged to the customer and is recorded net of taxes collected from customers, which are recorded in other current liabilities and are remitted to governmental authorities. Cash discounts and rebates earned by customers at the time of purchase and estimates for sales return allowances are recorded as a deduction to net revenue. Allowances for sales returns are estimated and recorded based on prior returns history, recent trends and projections for returns on sales in the current period. These estimates are based on historical rates of customer returns and allowances as well as the specific identification of outstanding returns that have not yet been received by Wayfair.
Wayfair maintains a membership rewards program: Wayfair Rewards. As part of this program, Wayfair provides customers with benefits for purchases made using its credit card program. In exchange for providing intellectual property as part of its credit card program, Wayfair records net revenue based on spending activity and the profitability of the card portfolio. Spending activity of the underlying accounts represents customer purchases used with their respective cards, and the profitability of the card portfolio is based on the financial performance of the underlying credit portfolio.
Net revenue from contracts with customers is disaggregated by geographic region because this manner of disaggregation best depicts how the nature, amount, timing and uncertainty of revenue and cash flows are affected by economic factors. Refer to Note 13, Segment and Geographic Information, for additional detail.
Wayfair primarily has three types of contractual liabilities: (i) cash collections from its customers prior to delivery of products purchased, which are initially recorded in unearned revenue within other current liabilities, and are recognized as net revenue when the products are delivered, (ii) unredeemed gift cards and site credits, which are initially recorded in unearned revenue within other current liabilities, and are recognized in the period they are redeemed, and (iii) membership rewards redeemable for future purchases, which are earned by customers on purchases made through its credit card program and are initially recorded in other current liabilities, and recognized as net revenue when redeemed. The portion of gift cards and store credits not expected to be redeemed are recognized as net revenue based on a pattern of historical redemptions, which are substantially within twenty-four months from the date of issuance.
Cost of Goods Sold
Costs of goods sold consists of:
Product Costs: Wayfair capitalizes into inventory the price paid to suppliers for products purchased by Wayfair, direct and indirect labor costs, rent, depreciation and inbound shipping and handling costs. Product costs are offset by rebates Wayfair earns through allowances and supplier incentive programs. Wayfair earns rebates when goods are shipped, and amounts earned and due from suppliers under these rebate programs are included in other current assets and are reflected as a reduction of cost of goods sold. Wayfair receives vendor allowances or discounts from certain vendors. These vendor allowances reduce the carrying cost of the inventory and related cost of goods sold when the inventory is sold. Product costs are also offset by media and merchandising offerings provided to suppliers, which are not considered distinct from the purchase of goods from those suppliers.
Shipping and Fulfillment Costs: Shipping costs include outbound shipping costs, including associated applicable customs duties. Fulfillment costs include costs incurred to operate and staff the fulfillment centers and provide other inbound supply chain services such as ocean freight and drayage. Costs to operate and staff the CastleGate and Wayfair Delivery Network (“WDN”) include rent and depreciation expenses associated with various facilities, costs to receive, inspect, pick, package and prepare customer orders for delivery, and direct and indirect labor costs including compensation, compensation-related benefits and equity-based compensation. Shipping and fulfillment costs are offset by fees earned by providing logistic services to suppliers including order fulfillment, warehousing and inbound supply chain services such as ocean freight and drayage through Wayfair's CastleGate business. Fulfillment fees are earned upon completion of preparing customer orders for shipment, warehousing fees are earned upon completion of each storage date and inbound supply chain services are earned on a straight-line basis as the shipments move from origin to destination. Shipping and fulfillment costs were $1.9 billion, $1.9 billion and $2.2 billion, for the years ended December 31, 2024, 2023 and 2022.
Customer Service and Merchant Fees
Customer service and merchant fees consist of labor-related costs, including compensation, compensation-related benefits and equity-based compensation of employees involved in customer service activities, merchant processing fees associated with customer payments made by credit cards and debit cards and other variable fees. Merchant processing fees totaled $254 million, $256 million and $258 million in the years ended December 31, 2024, 2023 and 2022.
Advertising
Advertising consists of direct response performance marketing costs, such as display advertising, paid search advertising, social media advertising, search engine optimization, comparison shopping engine advertising, television advertising, direct mail, catalog and print advertising. Costs for advertising are expensed as incurred. Prepayments for advertising that has not been incurred are included in prepaid expenses and other current assets, and advertising costs that have been incurred but not paid are included in other current liabilities.
Selling, Operations, Technology, General and Administrative
Selling, operations, technology, general and administrative expenses primarily include labor-related costs, including equity-based compensation, of the operations group, which includes the supply chain and logistics team, the technology team that builds and supports sites, category managers, buyers, site merchandisers, merchants, marketers and the team who executes the advertising strategy and the corporate general and administrative team, which includes human resources, finance and accounting personnel. Also included are administrative and professional service fees which include audit and legal fees, insurance, depreciation, rent and other corporate expenses.
Equity-Based Compensation
Wayfair recognizes its equity-based payments to employees and non-employees as gross expense over the service period based on their grant date fair values with actual forfeitures recognized as they occur. Wayfair has restricted common stock and restricted stock units. Restricted stock values are determined based on the quoted market price of Wayfair’s Class A common stock on the date of grant.
Income Tax
Income taxes are accounted for under the asset and liability method. Under the asset and liability method, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.
Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Wayfair records valuation allowances to reduce deferred income tax assets to the amount that is more likely than not to be realized.
Wayfair determines whether it is more likely than not that a tax position will be sustained upon examination. If it is not more likely than not that a position will be sustained, no amount of benefit attributable to the position is recognized. The tax benefit to be recognized of any tax position that meets the more likely than not recognition threshold is calculated as the largest amount that is more than 50% likely of being realized upon resolution of the contingency.
Wayfair evaluates at the end of each reporting period whether some or all of the undistributed earnings of foreign subsidiaries are permanently reinvested. The position is based upon several factors including management's evaluation of Wayfair and its subsidiaries' financial requirements, the short- and long-term operational and fiscal objectives of Wayfair and the tax consequences associated with the repatriation of earnings.
Earnings or Loss per Share
Wayfair follows the two-class method when computing earnings or loss per share for its two issued classes of common stock - Class A and Class B. Basic earnings or loss per share is computed using the weighted-average number of shares of common stock outstanding during the period. Diluted earnings or loss per share is computed using the weighted-average number of shares of common stock outstanding during the period plus, if dilutive, common stock equivalents outstanding during the period and stock issuable upon conversion of the convertible debt instruments. Wayfair's common stock equivalents consist of shares issuable upon the release of restricted stock units. The dilutive effect of these common stock equivalents is reflected in diluted earnings or loss per share by application of the treasury stock method. The dilutive effect of shares issuable upon conversion of the convertible debt instruments are included in the calculation of diluted earnings or loss per share under the if-converted method.
For periods in which Wayfair has reported net losses, diluted loss per share is the same as basic loss per share, as the effects of common stock equivalents outstanding and shares issuable upon conversion of convertible debt instruments are antidilutive and therefore excluded from the calculation of diluted loss per share.
Wayfair allocates undistributed earnings between the classes on a one-to-one basis when computing earnings or loss per share. As a result, basic and diluted earnings or loss per share per Class A and Class B shares are equivalent.
Adoption of New Accounting Principles
Segment Reporting
Wayfair adopted ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures on January 1, 2024 retrospectively to all prior periods presented in the financial statements. The new standard updates reportable segment disclosure requirements, primarily through enhanced disclosures about significant segment expenses. Refer to Note 13, Segment and Geographic Information.
Recently Issued Accounting Pronouncements
Income Taxes
In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, to update reportable income tax disclosure requirements, primarily through enhanced disclosures on the rate reconciliation table and other disclosures, including total income taxes paid by jurisdiction. The amendment is effective for annual periods beginning after December 15, 2024, with early adoption permitted. The amendment should be applied prospectively, with retrospective adoption permitted. Wayfair is currently evaluating the impact that the adoption of this standard will have on its consolidated financial statements and related disclosures.
Disaggregation of Income Statement Expenses
In November 2024, the FASB issued ASU 2024-03, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which requires disclosure of specific expense categories in the notes to the financial statements. The amendment is effective for annual periods beginning after December 15, 2026, with early adoption permitted. The amendment should be applied prospectively to financial statements issued for reporting periods after the effective date or this ASU or retrospectively to any or all prior periods presented in the financial
statements. Wayfair is currently evaluating the impact that the adoption of this standard will have on its consolidated financial statements and related disclosures.
v3.25.0.1
Supplemental Financial Statement Disclosures
12 Months Ended
Dec. 31, 2024
Balance Sheet Components Disclosure [Abstract]  
Supplemental Financial Statement Disclosures Supplemental Financial Statement Disclosures
Accounts Receivable, Net
As of December 31, 2024, accounts receivable was $155 million, net of allowance for credit losses of $18 million. As of December 31, 2023, accounts receivable was $140 million, net of allowance for credit losses of $22 million. The changes in the allowance for credit losses were not material for the year ended December 31, 2024. Management believes credit risk is mitigated for the year ended December 31, 2024, as approximately 98.9% of the net revenue recognized was collected in advance of recognition.
Prepaid Expenses and Other Current Assets
The following table presents the components of prepaid expenses and other current assets as of December 31, 2024 and 2023:
 December 31,
20242023
(in millions)
Prepaid expenses and other current assets:
Deferred costs in transit$32 $79 
Prepaid expenses66 81 
Supplier receivables and credits receivable131 90 
Restricted cash
Other current assets41 35 
Total prepaid expenses and other current assets$274 $289 
Other Non-current Assets
The following table presents the components of other non-current assets as of December 31, 2024 and 2023:
December 31,
20242023
(in millions)
Other non-current assets:
Goodwill and intangible assets, net$13 $14 
Long-term investments15 14 
Other non-current assets26 23 
Total other non-current assets$54 $51 
Amortization expense related to intangible assets was $1 million for the years ended December 31, 2024, 2023 and 2022. Goodwill was $0.4 million for the years ended December 31, 2024 and 2023. For the years ended December 31, 2024, 2023 and 2022, no indicators of impairment of goodwill or intangible assets were identified and therefore no impairment has been recorded.
Other Current Liabilities
The following table presents the components of other current liabilities as of December 31, 2024 and 2023:
December 31,
20242023
(in millions)
Other current liabilities:
Unearned revenue$212 $195 
Employee compensation and related benefits79 80 
Current operating lease liabilities (Note 5)
174 133 
Advertising100 92 
Sales tax payable70 65 
Sales return allowance49 45 
Short-term debt (Note 6)236 117 
Other accrued expenses and current liabilities204 222 
Total other current liabilities$1,124 $949 
Contract Liabilities
Contract liabilities included in unearned revenue and other accrued expenses and current liabilities were $212 million and $12 million at December 31, 2024, respectively, and $195 million and $9 million at December 31, 2023, respectively.
During the year ended December 31, 2024, Wayfair recognized $136 million and $8 million of net revenue that was included in unearned revenue and other accrued expenses and current liabilities, respectively, as of December 31, 2023.
Net revenue from contracts with customers is disaggregated by geographic region because this manner of disaggregation best depicts how the nature, amount, timing and uncertainty of net revenue and cash flows are affected by economic factors. Refer to Note 13, Segment and Geographic Information, for additional information.
Restructuring Charges
In January 2024, Wayfair announced a workforce realignment plan, including a workforce reduction involving approximately 1,650 employees. As a result, during the year ended December 31, 2024, Wayfair incurred $79 million of charges recorded within restructuring charges on the consolidated statements of operations. Wayfair does not expect to incur any further material charges related to this workforce reduction. The charges consisted primarily of one-time employee severance and benefit costs.
Germany Restructuring
On January 10, 2025, Wayfair announced its decision to exit the German market (the “Germany Restructuring”), including a workforce reduction impacting approximately 730 employees, although Wayfair expects approximately half of these positions to relocate to other corporate offices.
As a result of the Germany Restructuring, Wayfair expects to incur aggregate charges of approximately $102 million to $111 million, consisting of (i) approximately $40 million to $44 million in employee-related costs, including severance, benefits, relocation and transition costs and (ii) approximately $62 million to $67 million of other primarily non-cash charges, including gross impairment charges related to facility closures and other wind-down activities and excluding any recoveries that may be recognized related to our leases.
During the year ended December 31, 2024, Wayfair recorded impairment charges of $34 million associated with weakened macroeconomic conditions in connection with our German operations. This is inclusive of $21 million related to ROU assets and $13 million related to property, plant and equipment. Wayfair expects to incur the remainder of the aggregate charges during the first quarter of 2025.
v3.25.0.1
Cash, Cash Equivalents and Restricted Cash, Investments and Fair Value Measurements
12 Months Ended
Dec. 31, 2024
Fair Value Disclosures [Abstract]  
Cash, Cash Equivalents and Restricted Cash, Investments and Fair Value Measurements
3. Cash, Cash Equivalents and Restricted Cash, Investments and Fair Value Measurements
Investments
As of December 31, 2024 and 2023, Wayfair’s marketable securities, which primarily consisted of corporate bonds and other government obligations that are priced at fair value, were classified as available-for-sale investments. During the years ended December 31, 2024, 2023 and 2022, Wayfair did not have any realized gains or losses. Interest income includes interest earned from cash and cash equivalents and marketable securities. During the years ended December 31, 2024, 2023 and 2022, Wayfair recorded $54 million, $47 million and $13 million of interest income, respectively.
During the years ended December 31, 2024, 2023 and 2022, Wayfair did not recognize any credit losses related to its available-for-sale debt securities. As of December 31, 2024 and 2023, Wayfair did not have an allowance for credit losses recorded related to its available-for-sale debt securities.
The following table presents details of Wayfair’s investment securities as of December 31, 2024 and 2023:
 December 31, 2024
 Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Estimated
Fair Value
(in millions)
Short-term:    
Investment securities$56 $— $— $56 
Total$56 $— $— $56 
 December 31, 2023
 Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Estimated
Fair Value
(in millions)
Short-term:    
Investment securities$29 $— $— $29 
Total$29 $— $— $29 
Fair Value Measurements
Wayfair's financial assets and liabilities are measured at fair value, which is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (exit price). The three levels of inputs used to measure fair value are as follows:
Level 1—Unadjusted quoted prices in active markets for identical assets or liabilities
Level 2—Unadjusted quoted prices in active markets for similar assets or liabilities, unadjusted quoted prices for identical or similar assets or liabilities in markets that are not active, or inputs other than quoted prices that are observable or can be corroborated by observable market data for substantially the full-term of the asset or liability
Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the asset or liability
This hierarchy requires Wayfair to use observable market data, when available, and to minimize the use of unobservable inputs when determining fair value. Wayfair classifies cash equivalents and certificate of deposits within Level 1 because these are valued using quoted market prices. The fair value of Level 1 financial assets is based on quoted market prices of the identical underlying security. Wayfair classifies short-term investments within Level 2 because unadjusted quoted prices for identical or similar assets in markets are not active. Wayfair does not have assets that are classified as Level 3.
The following tables set forth the fair value of Wayfair's financial assets measured at fair value on a recurring basis as of December 31, 2024 and 2023:
 December 31, 2024
 Level 1Level 2Level 3Total
(in millions)
Cash and cash equivalents:   
Cash$461 $— $— $461 
Cash equivalents855 — — 855 
Total cash and cash equivalents 1,316 — — 1,316 
Short-term investments:   
Investment securities— 56 — 56 
Prepaid expenses and other current assets:
Certificate of deposit (1)
— — 
Total$1,320 $56 $— $1,376 
 December 31, 2023
 Level 1Level 2Level 3Total
(in millions)
Cash and cash equivalents:   
Cash$407 $— $— $407 
Cash equivalents915 — — 915 
Total cash and cash equivalents1,322 — — 1,322 
Short-term investments:
Investment securities— 29 — 29 
Prepaid expenses and other current assets:
Certificate of deposit (1)
— — 
Total$1,326 $29 $— $1,355 
(1) The certificate of deposit is classified as restricted cash that is primarily restricted to funds held in collateral.
v3.25.0.1
Property and Equipment, net
12 Months Ended
Dec. 31, 2024
Property, Plant and Equipment [Abstract]  
Property and Equipment, net
4. Property and Equipment, net
The following table summarizes property and equipment, net as of December 31, 2024 and 2023:
 December 31,
 20242023
(in millions)
Furniture and equipment$654 $631 
Site and software development costs1,000 960 
Leasehold improvements644 570 
Construction in progress70 
2,303 2,231 
Less: Accumulated depreciation and amortization(1,700)(1,483)
Property and equipment, net$603 $748 
For the years ended December 31, 2024, 2023 and 2022, depreciation and amortization expense was $386 million, $416 million and $370 million, respectively, of which $257 million, $279 million and $224 million, respectively, was attributable to the
amortization expense of site and software development costs. Total costs capitalized of site and software development costs, net of accumulated amortization, totaled $201 million and $265 million as of December 31, 2024 and 2023, respectively.
Impairment and other related net charges
During the year ended December 31, 2024, Wayfair recorded charges of $14 million for the non-cash impairment of fixed assets. This is inclusive of $13 million associated with weakened macroeconomic conditions in connection with our German operations and $1 million related to construction in progress assets at identified U.S. locations.
During the year ended December 31, 2023, Wayfair recorded charges of $9 million for the non-cash impairment of fixed assets, related to construction in progress assets at identified U.S. locations.
During the year ended December 31, 2022, Wayfair recorded charges of $15 million for the non-cash impairment of fixed assets. This is inclusive of $7 million related to an impairment of a U.S. office location due to current sublease market conditions and $8 million related to construction in progress assets at an International warehouse.
v3.25.0.1
Leases
12 Months Ended
Dec. 31, 2024
Leases [Abstract]  
Leases
5. Leases
Wayfair has lease arrangements for warehouses, WDN facilities, which includes consolidation centers, cross docks and last mile delivery facilities and office spaces. These leases expire at various dates through 2044. Operating lease expense was $217 million, $190 million and $180 million for the years ended December 31, 2024, 2023 and 2022, respectively. Sublease income was $6 million, $2 million and $14 million for the years ended December 31, 2024, 2023 and 2022, respectively.
The following table presents other information related to leases:
Year Ended December 31,
20242023
(in millions)
Supplemental cash flow information:
Cash payments included in operating cash flows from lease arrangements$236 $195 
Right-of-use assets obtained in exchange for lease obligations$290 $100 
Right-of-use asset amortization$140 $130 
December 31, 2024December 31, 2023
Additional lease information:
Weighted average remaining lease term7 years7 years
Weighted average discount rate7.0 %7.5 %
Future minimum lease payments under non-cancellable leases as of December 31, 2024 were as follows:
 Amount
(in millions)
2025$224 
2026247 
2027219 
2028165 
2029126 
Thereafter456 
Total future minimum lease payments 1,437 
Less: Imputed interest(334)
Total$1,103 
The following table presents total operating leases liabilities:
December 31,
20242023
(in millions)
Balance sheet line item:
Other current liabilities$174 $133 
Operating lease liabilities, net of current 929 862 
Total operating leases liabilities$1,103 $995 
As of December 31, 2024, Wayfair has entered into $16 million of additional operating leases, primarily related to warehouse and retail leases that have not yet commenced. As there is no control of the underlying assets during the construction period, Wayfair is not considered the owner of the construction project for accounting purposes. These operating leases will commence during 2025 with lease terms of 6 to 10 years.
Impairment and other related net charges
During the year ended December 31, 2024, Wayfair recorded charges of $23 million for lease impairment. This is inclusive of $21 million associated with weakened macroeconomic conditions in connection with our German operations and $2 million related to changes in sublease market conditions for identified U.S. office locations.
During the years ended December 31, 2023 and 2022, Wayfair recorded net charges of $5 million and $23 million, respectively, primarily related to changes in sublease market conditions for identified U.S. office locations.
v3.25.0.1
Debt and Other Financing
12 Months Ended
Dec. 31, 2024
Debt Disclosure [Abstract]  
Debt and Other Financing
6. Debt and Other Financing
The following table presents the outstanding principal amount and carrying value of debt and other financing:
December 31, 2024December 31, 2023
Debt InstrumentPrincipal AmountUnamortized Debt DiscountNet Carrying AmountPrincipal AmountUnamortized Debt DiscountNet Carrying Amount
(in millions)
Revolving Credit Facility$— $— 
2024 Notes$— $— — $117 $— 117 
2025 Notes237 (1)236 754 (3)751 
2026 Notes734 (3)731 949 (5)944 
2027 Notes690 (7)683 690 (10)680 
2028 Notes690 (9)681 690 (11)679 
2029 Secured Notes800 (13)787 — — — 
2025 Accreting Notes— — — 38 — 38 
Total Debt$3,118 $3,209 
Short-term debt (1)
236 117 
Long-term debt$2,882 $3,092 
(1) Short-term debt consists of $236 million for the 2025 Notes as of December 31, 2024, and $117 million for the 2024 Notes as of December 31, 2023. Short-term debt and is presented within other current liabilities in the consolidated balance sheets.
Revolving Credit Facility
On March 24, 2021, Wayfair and certain of its subsidiaries (together, the “Guarantors”), and Wayfair’s wholly-owned subsidiary Wayfair LLC, as borrower (the “Borrower”), entered into a new credit agreement (the “Credit Agreement”) with the lending institutions from time-to-time parties thereto and Citibank, N.A., in its capacity as administrative agent, collateral agent, swingline lender and a letter of credit issuer. The Credit Agreement provides for a $600 million senior secured revolving credit facility that matures on March 24, 2026 (the “Revolver”). Debt issuance costs for the Revolver are included in other non-current assets and are amortized to interest expense over the Revolver’s term. As of December 31, 2024, there were no revolving loans outstanding under the Revolver.
Under the Credit Agreement, the Borrower may, from time to time, request letters of credit, which reduce the availability of credit under the Revolver. Wayfair had $71 million outstanding letters of credit as of December 31, 2024, primarily as security for lease agreements, which reduced the availability of credit under the Revolver. Any amounts outstanding under the Revolver are due at maturity. In addition, subject to the terms and conditions set forth in the Credit Agreement, the Borrower is required to make certain mandatory prepayments prior to maturity.
The proceeds of the Revolver may be used to finance working capital, to refinance existing indebtedness and to provide funds for permitted acquisitions, repurchases of equity interests and other general corporate purposes. The Borrower’s obligations under the Revolver are guaranteed by the Guarantors. The obligations of the Borrower and the Guarantors are secured by first-priority liens on substantially all of the assets of the Borrower and the Guarantors, including, with certain exceptions, all of the capital stock of Wayfair’s domestic subsidiaries and 65% of the capital stock of Wayfair’s first-tier foreign subsidiaries.
On October 11, 2021, the parties amended the Credit Agreement (“Amendment No. 1”) to reflect technical and administrative changes related to the phaseout of LIBOR and the implementation of SONIA with respect to loans denominated in Pounds Sterling. Following Amendment No. 1, the Revolver borrowings bear interest through maturity at a variable rate based upon, at the Borrower’s option, (i) the LIBOR rate, (ii) the base rate (which is the highest of (x) the prime rate, (y) one-half of 1.00% in excess of the federal funds effective rate and (z) 1.00% in excess of the one-month LIBOR rate) or (iii) with respect to loans denominated in Pounds Sterling, the RFR rate (which is the greater of (x) the SONIA rate and (y) 0.00%), plus, in each case an applicable margin.
On June 13, 2023, the parties amended the Credit Agreement (“Amendment No. 2”) to reflect the phaseout of USD LIBOR and the implementation of Adjusted Term SOFR. Following Amendment No. 2, the Revolver borrowings bear interest through maturity at a variable rate based upon, at the Borrower’s option, (i) Adjusted Term SOFR, (ii) the base rate (which is the highest of (x) the prime rate, (y) the NYFRB Rate in effect plus one-half of 1.00% and (z) Adjusted Term SOFR for a one-month interest period plus 1.00%), or (iii) with respect to loans denominated in an Alternative Currency (other than Pounds Sterling), the Adjusted Eurocurrency Rate (which is equal to (x) the Eurocurrency Rate for such interest period multiplied by (y) the Statutory Reserve Rate).
As of December 31, 2024, the applicable margin for Adjusted Term SOFR or Eurocurrency loans is 1.25% per annum, the applicable margin for base rate loans is 0.25% per annum and the applicable margin for RFR loans is 1.2826% per annum. The applicable margin is subject to specified changes depending on Wayfair’s Consolidated Senior Secured Debt to Consolidated EBITDA Ratio, as defined in the Credit Agreement.
The Credit Agreement contains affirmative and negative covenants customarily applicable to senior secured credit facilities, including covenants that, among other things, limit or restrict the ability of the Borrower and the Guarantors, subject to negotiated exceptions, to incur additional indebtedness and additional liens on their assets, engage in mergers or acquisitions or dispose of assets, pay dividends or make other distributions, voluntarily prepay other indebtedness, enter into transactions with affiliated persons, make investments, or change the nature of their businesses. The Revolver also contains customary events of default, subject to thresholds and grace periods, including, among others, payment default, covenant default, cross default to other material indebtedness and judgment default. In addition, the Credit Agreement requires Wayfair to maintain a Consolidated Senior Secured Debt to Consolidated EBITDA Ratio (as defined in the Credit Agreement) of 4.0 to 1.0, subject to a 0.5 step-up following certain permitted acquisitions. Wayfair does not expect any of these restrictions to affect or limit the ability to conduct business in the ordinary course. As of December 31, 2024, Wayfair was in compliance with all covenants.
Senior Secured Notes
On October 8, 2024, Wayfair LLC (the “Issuer”), a subsidiary of Wayfair, issued $800.0 million aggregate principal amount of 7.250% senior secured notes due 2029 (the “2029 Secured Notes”, together with the Convertible Notes (as defined below), the “Notes”). The 2029 Secured Notes are governed by an indenture between the Issuer, the guarantors named therein (including
Wayfair) and U.S. Bank Trust Company, National Association, as trustee and notes collateral agent. The indenture provides, among other things, that the 2029 Secured Notes will be senior secured obligations of the Issuer. Interest on the 2029 Secured Notes is payable semi-annually, in arrears, on April 15 and October 15 of each year, commencing on April 15, 2025, at a rate of 7.250% per annum. The annual effective interest rate of the 2029 Secured Notes is 7.5%. Transaction costs to issue the 2029 Secured Notes were recorded as direct deductions from the related debt liabilities and amortized to interest expense, net using the effective interest method over the terms of the corresponding 2029 Secured Notes. The 2029 Secured Notes will mature on October 31, 2029, unless earlier redeemed, in accordance with their terms or repurchased.
The indenture contains covenants that restrict the Issuer’s ability and the ability of its restricted subsidiaries to, among other things, incur additional indebtedness, declare or pay dividends, redeem stock or make other distributions or restricted payments, make certain investments, create certain liens, enter into certain transactions with affiliates, agree to certain restrictions on the ability of the Issuer’s restricted subsidiaries to make certain payments, sell or transfer certain assets and consolidate, merge, sell or otherwise dispose of all or substantially all of the Issuer’s or its restricted subsidiaries’ assets.
These covenants are subject to a number of important limitations, qualifications and exceptions. In addition, certain of these covenants, including the limitation on indebtedness, will cease to apply to the 2029 Secured Notes for so long as the 2029 Secured Notes have investment grade ratings from any two of the prescribed rating agencies. If a change of control occurs, the Issuer may be required to offer the holders of the 2029 Secured Notes an opportunity to sell all or part of their 2029 Secured Notes at a purchase price of 101% of the principal amount of such 2029 Secured Notes, plus accrued and unpaid interest, if any, to, but excluding, the date of repurchase. In addition, if Wayfair sells assets under certain circumstances, the Issuer may be required to make an offer to purchase a portion of the 2029 Secured Notes. As of December 31, 2024, Wayfair was in compliance with all covenants in the indenture.
The indenture provides for customary events of default, which include (subject in certain cases to customary grace and cure periods) nonpayment of principal or interest; breach of other agreements in the indenture; defaults in failure to pay certain other indebtedness; certain events of bankruptcy or insolvency; the failure to pay final judgments in excess of certain amounts of money against the Issuer and its significant subsidiaries; the failure of certain guarantees to be enforceable (other than in accordance with the terms of the indenture); and the assertion by the Issuer, Wayfair or any guarantor that is a significant subsidiary in any pleading that any security interest related to the 2029 Secured Notes is invalid or unenforceable.
Convertible Non-Accreting Notes
The following table summarizes certain terms related to the Company’s current outstanding non-accreting convertible notes (collectively, the “Non-Accreting Notes,” together with the 2025 Accreting Notes, the “Convertible Notes” and together with the 2029 Secured Notes, the “Notes”):
Non-Accreting NotesMaturity DateAnnual Coupon RateAnnual Effective Interest RatePayment Dates for Semi-Annual Interest Payments in Arrears
2025 NotesOctober 1, 20250.625%0.9%April 1 and October 1
2026 NotesAugust 15, 20261.000%1.2%February 15 and August 15
2027 NotesSeptember 15, 20273.250%3.6%March 15 and September 15
2028 NotesNovember 15, 20283.500%3.8%May 15 and November 15
In November 2018, Wayfair issued $575.0 million in aggregate principal amount of 1.125% Convertible Senior Notes due 2024 (the “2024 Notes”), which included the exercise in full of a $75.0 million option granted to the initial purchasers. On November 1, 2024, the 2024 Notes matured and Wayfair paid in cash the remaining outstanding principal amount of $117 million to the holders of the 2024 Notes.
In August 2020, Wayfair issued $1.518 billion in aggregate principal amount of 0.625% Convertible Senior Notes due 2025 (the “2025 Notes”), which included the exercise in full of a $198.0 million option granted to the initial purchasers. In connection with the issuance of the 2025 Notes, Wayfair entered into capped calls that covered, initially, the number of shares of Wayfair’s Class A common stock underlying the 2025 Notes, subject to anti-dilution adjustments substantially similar to those applicable to the 2025 Notes (the “2025 Capped Calls”). In September 2022, in connection with the issuance of the 2027 Notes, as defined below, Wayfair repurchased for cash $229 million aggregate principal amount of the 2025 Notes. In May 2023, in connection with the issuance of the 2028 Notes, as defined below, Wayfair repurchased for cash $535 million aggregate principal amount of the 2025 Notes. On November 11, 2024, Wayfair repurchased for cash $518 million aggregate principal amount of the 2025 Notes. For more information, see “Partial Extinguishment the Convertible Notes” below.
In August 2019, Wayfair issued $948.75 million in aggregate principal amount of 1.000% Convertible Senior Notes due 2026 (the “2026 Notes”), which included the exercise in full of a $123.75 million option granted to the initial purchasers. In connection with the 2026 Notes, Wayfair entered into capped calls that covered, initially, the number of shares of Wayfair’s Class A common stock underlying the 2026 Notes, subject to anti-dilution adjustments substantially similar to those applicable to the 2026 Notes (the “2026 Capped Calls”). On November 11, 2024, Wayfair repurchased for cash $215 million aggregate principal amount of the 2026 Notes. For more information, see “Partial Extinguishment the Convertible Notes” below.
In September 2022, Wayfair issued $690.0 million in aggregate principal amount of 3.250% Convertible Senior Notes due 2027 (the “2027 Notes”), which included the exercise in full of a $90.0 million option granted to the initial purchasers. In connection with the issuance of the 2027 Notes, Wayfair entered into capped calls that covered, initially, the number of shares of Wayfair’s Class A common stock underlying the 2027 Notes, subject to anti-dilution adjustments substantially similar to those applicable to the 2027 Notes (the “2027 Capped Calls”).
In May 2023, Wayfair issued $690.0 million in aggregate principal amount of 3.500% Convertible Senior Notes due 2028 (the “2028 Notes” and together with the 2025 Notes, 2026 Notes and 2027 Notes, the “Non-Accreting Notes”), which included the exercise in full of a $90.0 million option granted to the initial purchasers. In connection with the issuance of the 2028 Notes, Wayfair entered into capped calls that covered, initially, the number of shares of Wayfair’s Class A common stock underlying the 2028 Notes, subject to anti-dilution adjustments substantially similar to those applicable to the 2028 Notes (the “2028 Capped Calls”).
Convertible Accreting Notes
In April 2020, Wayfair issued $535.0 million in aggregate original principal amount of 2.50% Accreting Convertible Senior Notes due 2025 (the “2025 Accreting Notes”, and collectively with the Non-Accreting Notes, the “Convertible Notes”) to Great Hill, CBEP Investments, LLC (“Charlesbank”) and The Spruce House Partnership LLC. The 2025 Accreting Notes are fully and unconditionally guaranteed on a senior unsecured basis by Wayfair LLC, a wholly-owned subsidiary of Wayfair Inc., as guarantor. On November 11, 2024, Wayfair repurchased in full the remaining $39 million in aggregate principal amount of the 2025 Accreting Notes.
Convertible Note Indentures
The Convertible Notes are governed by separate indentures between Wayfair, as issuer, and U.S. Bank National Association, as trustee. The Non-Accreting Notes indenture also includes Wayfair LLC, as guarantor. Each indenture contains customary terms and covenants, including that upon certain events of default occurring and continuing, either the trustee or the holders of not less than 25% in aggregate principal amount of the respective Convertible Notes then outstanding may declare the entire principal amount or accreted principal amount, as the case may be, of the respective Convertible Notes plus accrued interest, if any, to be immediately due and payable.
Conversion and Redemption Terms of the Notes
Wayfair's Convertible Notes will mature at their maturity date unless earlier purchased, redeemed or converted. The Non-Accreting Notes’ initial conversion terms are summarized below:
Convertible NotesMaturity DateFree Convertibility DateInitial Conversion Rate per $1,000 PrincipalInitial Conversion PriceRedemption Date
2025 NotesOctober 1, 2025July 1, 20252.3972$417.15October 4, 2022
2026 NotesAugust 15, 2026May 15, 20266.7349$148.48August 20, 2023
2027 NotesSeptember 15, 2027June 15, 202715.7597$63.45September 20, 2025
2028 NotesNovember 15, 2028August 15, 202821.8341 $45.80May 20, 2026
The conversion rate is subject to adjustment upon the occurrence of certain specified events, including certain distributions and dividends to all or substantially all of the holders of Wayfair’s Class A common stock, but will not be adjusted for accrued and unpaid interest.
Wayfair will settle any conversions of the Non-Accreting Notes in cash, shares of Wayfair’s Class A common stock or a combination thereof, with the form of consideration determined at Wayfair’s election. The holders of the Non-Accreting Notes may convert all or a portion of such Notes prior to certain specified dates (each, a “Free Convertibility Date”) under the following circumstances (in each case, as applicable to each series of Non-Accreting Notes):
during any calendar quarter (and only during such calendar quarter), if the last reported sale price of Wayfair’s Class A common stock for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the immediately preceding calendar quarter is greater than or equal to 130% of the conversion price on each applicable trading day;
during the five-business day period after any ten consecutive trading day period (the “measurement period") in which the trading price (as defined in the applicable indenture) per $1,000 principal amount of the notes for each trading day of the measurement period was less than 98% of the product of the last reported sale price of Wayfair’s Class A common stock and the conversion rate on each such trading day;
if Wayfair calls the notes for redemption, at any time prior to 5:00 p.m. (New York City time) (“the close of business”) on the second scheduled trading day immediately preceding the redemption date; and
upon the occurrence of specified corporate events (as set forth in the applicable indenture).
On or after the applicable Free Convertibility Date until the close of business on the second scheduled trading day immediately preceding the applicable maturity date, holders of the Non-Accreting Notes may convert their Non-Accreting Notes at any time.
The conditional conversion features of the 2025 Notes, 2026 Notes, 2027 Notes and 2028 Notes were not triggered during the calendar quarter ended December 31, 2024, therefore, the 2025 Notes, 2026 Notes, 2027 Notes and 2028 Notes are not convertible during the calendar quarter ended March 31, 2025 pursuant to the applicable last reported sales price conditions.
Upon the occurrence of a fundamental change (as defined in the applicable indenture), holders of the applicable series of the Non-Accreting Notes may require Wayfair to repurchase all or a portion of such Notes for cash at a price equal to 100% of the principal amount of such Notes to be repurchased plus any accrued but unpaid interest to, but excluding, the fundamental change repurchase date. Holders of the Non-Accreting Notes who convert their respective Notes in connection with a make-whole fundamental change or a notice of redemption (each as defined in the applicable indenture) may be entitled to a premium in the form of an increase in the conversion rate of the respective Notes.
Wayfair may not redeem the Non-Accreting Notes prior to certain dates (the “Redemption Date”). On or after the applicable Redemption Date, Wayfair may redeem for cash all or part of the applicable series of the Non-Accreting Notes if the last reported sale price of Wayfair’s Class A common stock equals or exceeds 130% of the conversion price then in effect for at least 20 trading days (whether or not consecutive), including at least one of the five trading days immediately preceding the date on which Wayfair provides notice of redemption, during any 30 consecutive trading days ending on, and including the trading day immediately preceding the date on which Wayfair provides notice of the redemption. The redemption price will be either 100% of the principal amount of the notes to be redeemed, plus accrued and unpaid interest, if any, or the if-converted value if the holder elects to convert their Non-Accreting Notes upon receiving notice of redemption.
Accounting for the Convertible Notes
The Convertible Notes are recorded as a single unit within liabilities in the consolidated balance sheets as the conversion features within the Convertible Notes are not derivatives that require bifurcation and the Convertible Notes do not involve a substantial premium. Transaction costs to issue the Convertible Notes were recorded as direct deductions from the related debt liabilities and amortized to interest expense, net using the effective interest method over the terms of the corresponding Convertible Notes.
Partial Extinguishment the Convertible Notes
On November 11, 2024, Wayfair repurchased $518 million in aggregate principal amount of the 2025 Notes, $215 million in aggregate principal amount of the 2026 Notes and the remaining $39 million in aggregate principal amount of the 2025 Accreting Notes, in privately negotiated transactions. In accounting for the repurchases, Wayfair recorded a $29 million gain on debt extinguishment, representing the difference between the cash paid for principal, plus accrued and unpaid interest and transaction fees of $741 million and the combined net carrying value of the 2025 Notes, 2026 Notes and 2025 Accreting Notes of $770 million.
Conversions of Convertible Notes
During the year ended December 31, 2024, there were no conversions of the Convertible Notes.
Interest Expense
The following table presents total interest expense recognized for the Notes for the years ended December 31:
Year ended December 31,
202420232022
The NotesContractual Interest ExpenseDebt Discount AmortizationTotal Interest ExpenseContractual Interest ExpenseDebt Discount AmortizationTotal Interest ExpenseContractual Interest ExpenseDebt Discount AmortizationTotal Interest Expense
(in millions)
2024 Notes— 
2025 Notes12 
2026 Notes11 11 11 
2027 Notes22 24 22 24 
2028 Notes24 27 15 16 — — — 
2029 Secured Notes13 — 13 — — — — — — 
2025 Accreting Notes— — — 
Total$74 $$83 $55 $$63 $31 $$39 
Fair Value of the Notes
As of December 31, 2024, the estimated fair value of the 2025 Notes, 2026 Notes, 2027 Notes, 2028 Notes and 2029 Secured Notes was $227 million, $682 million, $738 million, $859 million and $802 million, respectively. The estimated fair values of the Notes was determined through consideration of quoted market prices. The fair values of the Notes are classified as Level 2 as defined in Note 3, Cash, Cash Equivalents and Restricted Cash, Investments and Fair Value Measurements. As of December 31, 2024, the if-converted value of the 2025 Notes, 2026 Notes, 2027 Notes and 2028 Notes did not exceed the principal value.
Seniority of the Notes
The 2029 Secured Notes are senior secured debt obligations secured by first-priority liens, which assets also secure the Revolver on a first-priority pari passu basis. The 2029 Secured Notes are guaranteed, jointly and severally, on a senior basis by the Guarantors. The Convertible Notes are general senior unsecured obligations of Wayfair. The Convertible Notes rank senior in right of payment to any of Wayfair’s future indebtedness that is expressly subordinated in right of payment to the Convertible Notes, rank equal in right of payment to Wayfair’s existing and future unsecured indebtedness that is not so subordinated and are effectively subordinated in right of payment to any of Wayfair’s secured indebtedness to the extent of the value of the assets securing such indebtedness. The Convertible Notes are structurally subordinated to all existing and future indebtedness and liabilities of Wayfair’s subsidiaries.
Capped Calls
The 2025 Capped Calls, 2026 Capped Calls, 2027 Capped Calls and 2028 Capped Calls (collectively, the “Capped Calls”) are expected generally to reduce the potential dilution and/or offset the cash payments Wayfair is required to make in excess of the principal amount of the Non-Accreting Notes upon conversion of the Non-Accreting Notes if the market price per share of Wayfair’s Class A common stock is greater than the strike price of the applicable Capped Call (which corresponds to the initial conversion price of the applicable Non-Accreting Notes and is subject to certain adjustments under the terms of the applicable Capped Call), with such reduction and/or offset subject to a cap based on the cap price of the applicable Capped Calls (the “Initial Cap Price”). The Capped Calls can, at Wayfair’s option, remain outstanding until their maturity date, even if all or a portion of the Non-Accreting Notes are converted, repurchased or redeemed prior to such date.
Each of the Capped Calls has an initial cap price per share of Wayfair’s Class A common stock, which represented a premium over the last reported sale price (or, with respect to the 2025 Capped Calls, the volume-weighted average price) of Wayfair’s Class A common stock on the date the corresponding Non-Accreting Notes were priced (the “Cap Price Premium”), and is subject to certain adjustments under the terms of the corresponding agreements. Collectively, the Capped Calls cover, initially, the number of shares of Wayfair’s Class A common stock underlying the Non-Accreting Notes, subject to anti-dilution adjustments substantially similar to those applicable to the Non-Accreting Notes.
The initial terms for the Capped Calls are presented below:
Capped CallsMaturity DateInitial Cap PriceCap Price Premium
2025 Capped CallsOctober 1, 2025$787.08150%
2026 Capped CallsAugust 15, 2026$280.15150%
2027 Capped CallsSeptember 15, 2027$97.62100%
2028 Capped CallsNovember 15, 2028$73.28100%
The Capped Calls are separate transactions from the Non-Accreting Notes, are not subject to the terms of the Non-Accreting Notes and will not affect any holder’s rights under the Non-Accreting Notes. Similarly, holders of the Non-Accreting Notes do not have any rights with respect to the Capped Calls. The Capped Calls do not meet the criteria for separate accounting as a derivative as they are indexed to Wayfair's stock and meet the requirements to be classified in equity. The premiums paid for the Capped Calls were included as a net reduction to additional paid-in capital within stockholders’ deficit when they were entered.
2024 Capped Calls Unwind
During the year ended December 31, 2024, Wayfair completed an unwind of the 2024 Capped Calls. The proceeds received from the unwind were included as an increase to additional paid-in-capital within stockholders’ deficit.
v3.25.0.1
Commitments and Contingencies
12 Months Ended
Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]  
Commitments and Contingencies
7. Commitments and Contingencies
Purchase Obligations
Wayfair has entered into purchase obligations that represent enforceable and legally binding software license and freight commitments. Payments due under these purchase obligations are $249 million in 2025, $33 million in 2026, $24 million in 2027, $5 million in 2028, none in 2029 or thereafter. These payments exclude payments for contracts that are able to be canceled, both in full or in part, since they do not represent legally binding arrangements.
Collection of Sales or Other Similar Taxes
Wayfair has historically collected and remitted sales tax based on the locations of its physical operations. The U.S. Supreme Court's decision in South Dakota v. Wayfair, Inc., removed a significant impediment to the enactment of laws imposing sales tax collection obligations on out-of-state e-commerce companies. Several states and other taxing jurisdictions have presented, or indicated that they may present, Wayfair with sales tax assessments. The aggregate assessments received as of December 31, 2024 are not material to Wayfair's business and Wayfair does not expect the Court's decision to have a significant impact on its business.
Legal Matters
From time to time, Wayfair is involved in litigation matters and other legal claims that arise during the ordinary course of business. The Company records a liability when it believes that it is both probable that a liability has been incurred and the amount of loss can be reasonably estimated. Significant judgment is required to determine both the probability of having incurred a liability and the estimated amount of the liability. The Company does not record a gain contingency until the period in which the contingency is resolved and the gain is realizable or realized.
Litigation and legal claims are inherently unpredictable and claims cannot be predicted with certainty. An unfavorable resolution of one or more of these matters could have a material adverse effect on the Company’s results of operations or financial condition, and regardless of the outcome, these matters can be costly and time consuming, as it can divert management's attention from important business matters and initiatives, negatively impacting Wayfair's overall operations. In addition, Wayfair may also find itself at greater risk to outside party claims as it increases its operations in jurisdictions where the laws with respect to the potential liability of online retailers are uncertain, unfavorable, or unclear. However, Wayfair does not currently believe that the outcome of any legal matters will have a material adverse effect on Wayfair’s results of operations or financial condition.
Canada Border Services Agency
The Canada Border Services Agency (“CBSA”) is examining Wayfair’s payment of duties under the Special Import Measures Act (the “CBSA review”) for goods imported into Canada for the years ended December 31, 2023 and 2022 and part of the year ended December 31, 2021. The estimated potential liability for the CBSA review, net of any amounts that may be recouped through the appeals process, is approximately $41 million, inclusive of duties and interest.
Related to the CBSA review, during the year ended December 31, 2024, Wayfair incurred approximately $18 million to cost of goods sold and approximately $4 million to selling, operations, technology, general and administrative within the consolidated statement of operations. During the year ended December 31, 2024, Wayfair made payments of approximately $21 million of duties and $5 million of interest charges based on assessments received related to the year ended December 31, 2022 and part of the year ended December 31, 2021. Wayfair is required to pay all assessed amounts in order to exercise its appeal rights. Wayfair believes there are substantial factual and legal grounds to appeal and partially recuperate these amounts and is exploring other options to mitigate exposure. As of December 31, 2024, approximately $4 million was recorded within other current liabilities in the consolidated balance sheets.
The CBSA is also examining Wayfair’s valuation of duties under the Customs Act for goods imported into Canada for the years ended December 31, 2024, 2023, 2022, 2021 and 2020. The examination for the years ended December 31, 2021 and 2020 resulted in a gain of $16 million related to an overpayment of duties during those years. Wayfair considered this realizable during December 2024 and was recorded as a reduction to cost of goods sold within the consolidated statement of operations and a related receivable within Prepaid expenses and other current assets on the consolidated balance sheets. The refunds from this audit will primarily be used to offset future normal course custom duties payments and payments due under the CBSA Review.
Because loss contingencies are inherently unpredictable, this assessment is subjective and requires judgments about future events. As a result, it is at least reasonably possible that this estimate may change in the near term and the effect of the potential change could be material.
v3.25.0.1
Employee Benefit Plans
12 Months Ended
Dec. 31, 2024
Retirement Benefits [Abstract]  
Employee Benefit Plans
8. Employee Benefit Plans
Wayfair has a defined-contribution, incentive savings plan pursuant to Section 401(k) of the Internal Revenue Code. The plan covers all full-time employees who have reached the age of 21 years. Employees may elect to defer compensation up to a dollar limit (as allowable by the Internal Revenue Code), of which up to 4% of an employee's salary will be matched by Wayfair. The amounts deferred by the employee and the matching amounts contributed by Wayfair both vest immediately. The amount expensed under the plan totaled $22 million, $35 million and $43 million in the years ended December 31, 2024, 2023 and 2022, respectively.
v3.25.0.1
Stockholders' Deficit
12 Months Ended
Dec. 31, 2024
Equity [Abstract]  
Stockholders’ Deficit
9. Stockholders’ Deficit
Preferred Stock
Wayfair authorized 10,000,000 shares of undesignated preferred stock, $0.001 par value per share, for future issuance. As of December 31, 2024, Wayfair had no shares of undesignated preferred stock issued or outstanding.
Common Stock
Wayfair authorized 500,000,000 shares of Class A common stock, $0.001 par value per share, and 164,000,000 shares of Class B common stock, $0.001 par value per share, of which 100,762,581 and 92,457,562 shares of Class A common stock and 24,658,295 and 25,691,295 shares of Class B common stock were outstanding as of December 31, 2024 and 2023, respectively. The rights of the holders of Class A common stock and Class B common stock are identical, except with respect to voting and conversion rights. Each share of Class A common stock is entitled to one vote per share and each share of Class B common stock is entitled to ten votes per share. Each share of Class B common stock may be converted into one share of Class A common stock at the option of its holder and will be automatically converted into one share of Class A common stock upon transfer thereof, subject to certain exceptions. In addition, upon the date on which the outstanding shares of Class B common stock represent less than 10% of the aggregate number of shares of the then outstanding Class A common stock and Class B common stock, or in the event of the affirmative vote or written consent of holders of at least 66 2/3% of the outstanding shares of Class B common stock, all outstanding shares of Class B common stock shall convert automatically into Class A common stock. Subject to preferences that may apply to any shares of preferred stock outstanding at the time, the holders of common stock are entitled to receive dividends out of funds legally available if Wayfair's Board of Directors (the “Board”), in its discretion, determines to issue dividends and then only at the times and in the amounts that the Board may determine. Since Wayfair's initial public offering through December 31, 2024, 57,380,119 shares of Class B common stock were converted to Class A common stock.
Stock Repurchase Program
On August 21, 2020, the Board authorized the repurchase of up to $700 million of Wayfair’s Class A common stock in the open market, through privately negotiated transactions, or otherwise, including pursuant to a Rule 10b5-1 plan (the “2020 Repurchase Program”). On August 10, 2021, the Board authorized a new $1.0 billion share repurchase program on the same terms (the “2021 Repurchase Program,” together with the 2020 Repurchase Program, the “Repurchase Programs”). There is no stated expiration date for the Repurchase Programs. Wayfair will begin repurchasing shares under the 2021 Repurchase Program upon the completion of the 2020 Repurchase Program.
During the years ended December 31, 2024 and 2023, Wayfair did not repurchase any shares of Class A Common stock under the Repurchase Programs. During the year ended December 31, 2022, Wayfair repurchased 548,173 shares of Class A common stock for $75 million under the 2020 Repurchase Program.
v3.25.0.1
Equity-Based Compensation
12 Months Ended
Dec. 31, 2024
Share-Based Payment Arrangement [Abstract]  
Equity-Based Compensation
10. Equity-Based Compensation
In April 2023, Wayfair’s stockholders approved the 2023 Incentive Award Plan (the “2023 Plan”) to replace Wayfair’s 2014 Incentive Award Plan, as amended (the “2014 Plan” and, together with the 2023 Plan, the “Incentive Plans”). The Incentive Plans were adopted by the board of directors (the “Board”) to grant cash and equity incentive awards to eligible participants in order to attract, motivate and retain talent. The Incentive Plans are administered by the Board for awards to non-employee directors and by the compensation committee of the Board for other participants and provide for the issuance of equity-based awards including stock options, stock appreciation rights, restricted stock, restricted stock units (“RSUs”), performance awards and stock payments.
Under the 2023 Plan, 20,525,663 shares of Class A common stock initially were available for future award grants. As of December 31, 2024, 10,268,240 shares of Class A common stock remained available for future grant under the 2023 Plan.
The following table presents activity relating to RSUs for the year ended December 31, 2024:
 SharesWeighted-Average
Grant Date
Fair Value
Unvested at December 31, 20235,186,886 $93.68 
RSUs granted5,577,581 $54.18 
RSUs vested(7,272,019)$69.45 
RSUs forfeited/canceled(1,036,962)$102.09 
Unvested at December 31, 2024
2,455,486 $72.11 
As of December 31, 2024, unrecognized equity-based compensation expense related to RSUs expected to vest over time is $88 million with a weighted-average remaining vesting term of 0.3 years.
The following table summarizes activity for the years ended December 31:
Year Ended December 31,
202420232022
Weighted average grant date fair value of RSUs$54.18 $50.39 $68.61 
Total fair value of vested RSUs (in millions)$505 $636 $523 
Intrinsic value of RSUs vested (in millions)$406 $532 $291 
As of December 31, 2024, the aggregate intrinsic value of unvested RSUs was $109 million.
Equity-based compensation was classified as follows in the consolidated statements of operations for the years ended December 31:
 Year Ended December 31,
 202420232022
(in millions)
Cost of goods sold$$10 $11 
Customer service and merchant fees18 29 33 
Selling, operations, technology, general and administrative368 566 469 
Total equity-based compensation expense$395 $605 $513 
Equity-based compensation costs capitalized as software costs were $37 million, $61 million and $43 million for the years ended December 31, 2024, 2023 and 2022, respectively.
v3.25.0.1
Income Taxes
12 Months Ended
Dec. 31, 2024
Income Tax Disclosure [Abstract]  
Income Taxes
11. Income Taxes
The components of the provision for income taxes, net for the years ended December 31, 2024, 2023 and 2022 are presented below:
Year Ended December 31,
202420232022
(in millions)
Current:
Federal$— $— $— 
State
Foreign
Deferred:
Federal— — — 
State— — — 
Foreign— — 
Provision for income taxes, net$10 $$12 
The actual provision for income taxes, net differs from the expected provision for income taxes computed at the U.S. Federal statutory tax rate of 21% due to the following:
 Year Ended December 31,
 202420232022
(in millions)
Provision for income taxes at the federal statutory rate$(101)$(153)$(277)
State income tax expense, net of federal impact
Foreign tax rate differential13 17 28 
Intercompany debt adjustment(242)— — 
Uncertain tax positions, net191 — — 
Non-deductible equity-based compensation expense10 16 
Shortfall expense from equity-based compensation15 17 41 
Change in valuation allowance105 103 214 
Limitation on officer's compensation
Intangible property basis step-up(7)— — 
Intercompany interest
15 15 
Other10 (8)(32)
Provision for income taxes, net$10 $$12 
Certain prior period items in the table above were reclassified to conform to the current period presentation.
The components of loss before income taxes determined by tax jurisdiction, are as follows:
 Year Ended December 31,
 202420232022
(in millions)
U.S.$(245)$(495)$(997)
Foreign(237)(234)(322)
Total$(482)$(729)$(1,319)
The tax effects of temporary differences that give rise to significant portions of deferred tax assets and liabilities for the periods presented are as follows:
 December 31,
 20242023
(in millions)
Deferred tax assets:  
Net operating loss carryforwards$809 $763 
Equity-based compensation expense18 
Intangible property60 47 
Accrued expenses and reserves21 26 
Capitalized technology96 70 
Leases283 266 
Other55 26 
Gross deferred tax assets1,331 1,216 
Less: Valuation allowance(1,042)(933)
Net deferred tax assets289 283 
Deferred tax liabilities:  
Prepaid expenses$(13)$(17)
Property and equipment(42)(42)
Operating lease right-of-use asset(234)(217)
Other(5)(7)
Total deferred tax liabilities(294)(283)
Non-current net deferred tax liabilities$(5)$— 
The valuation allowance increased by $109 million during 2024. The increase in the valuation allowance is the result of Wayfair establishing a valuation allowance related to the current year operating losses, and adjustments to our operating loss carryforwards when we filed our returns.
In determining the need for a valuation allowance, Wayfair has given consideration to the cumulative book income and loss positions of each of its entities as well as its worldwide cumulative income position. Wayfair has evaluated the positive and negative evidence bearing upon the realizability of its deferred tax assets, which are primarily compromised of net operating losses, on a jurisdictional basis. At December 31, 2024, Wayfair has determined that it is more likely than not that Wayfair will not realize the benefits of its deferred tax assets, and as a result, has maintained a full valuation allowance against substantially all of the worldwide net deferred tax assets.
As of December 31, 2024, Wayfair had federal net operating loss carryforwards available to offset future federal taxable income of $3.1 billion. In addition, Wayfair had state net operating loss carryforwards available in the amount of $2.9 billion which are available to offset future state taxable income. Of the federal net operating loss carryforwards, $205 million begin to expire in the year ending December 31, 2037 if unused. Federal net operating loss carryforwards of $2.9 billion do not expire. The state net operating loss carryforwards begin to expire in the year ending December 31, 2025. The ability to utilize these federal and state net operating loss carryforwards may be limited in the future if Wayfair experiences an ownership change pursuant to Internal Revenue Code Section 382. An ownership change occurs when the ownership percentages of 5% or greater stockholders change by more than 50% over a three-year period. Through December 31, 2024, Wayfair has determined that the ability to use tax attributes is not impacted by such a restrictive limitation.
As of December 31, 2024, Wayfair also had foreign net operating loss carryforwards available to offset future foreign income of $1.8 billion. Foreign net operating loss carryforwards of $107 million will begin to expire in the year ending December 31, 2038. Foreign net operating loss carryforwards of $1.7 billion do not expire.
As of December 31, 2024, Wayfair has not provided for deferred income taxes on outside basis differences in its foreign subsidiaries of approximately $346 million since these basis differences are deemed to be indefinitely reinvested, or it is within the control of Wayfair to recognize these basis differences on a tax-free basis. Upon realization of the outside basis differences in
the form of dividends or otherwise, Wayfair could be subject to income taxes as well as withholding taxes. The amount of taxes attributable to the outside basis differences, if realized, is expected to be immaterial.
Wayfair establishes reserves for uncertain tax positions based on management's assessment of exposures associated with tax deductions, permanent tax differences and tax credits. A reconciliation of the beginning and ending amounts of gross unrecognized tax benefits (excluding interest and penalties) is as follows:
 Year Ended December 31,
 202420232022
(in millions)
Beginning balance$— $— $— 
Increases as a result of tax positions taken in the current period306 — — 
Ending balance$306 $— $— 
As of December 31, 2024, $1 million of the $306 million of unrecognized tax benefits would affect our effective tax rate, if recognized, and the remaining $305 million would affect our deferred tax accounts and our valuation allowance. In the disclosure of the components of the provision for income taxes above, in the year ended December 31, 2024, $1 million of the expense related to uncertain tax positions impacts current tax expense, and $305 million impacts deferred tax expense. Wayfair's policy is to recognize interest and penalties related to unrecognized tax benefits as a component of the provision for income taxes, net. Related to the unrecognized tax benefits noted above, Wayfair did not accrue any penalties and interest during 2024, 2023 or 2022 because it is believed that such additional interest and penalties would be insignificant.
Wayfair's tax jurisdictions include the U.S., the United Kingdom, Germany, Ireland, Canada, Hong Kong and the British Virgin Islands. The statute of limitations with respect to U.S. federal income taxes has expired for years prior to 2021. The relevant U.S. state statutes vary and years prior to 2018 are generally closed. The statute of limitations for foreign income taxes vary, but have expired for years prior to 2018. However, preceding years remain open to examination by U.S. federal and state and foreign taxing authorities to the extent of future utilization of net operating losses generated in each preceding year.
The Organization for Economic Co-operation and Development (“OECD”) has proposed a global minimum tax of 15% of reported profits (“Pillar 2”) that has been agreed upon in principle by over 140 countries. During 2024, many countries took steps to incorporate Pillar 2 model rule concepts into their domestic laws. Although the model rules provide a framework for applying the minimum tax, countries may enact Pillar 2 slightly differently than the model rules and on different timelines and may adjust domestic tax incentives in response to Pillar 2. Wayfair has estimated the impact of Pillar 2 on our 2024 tax expense to be immaterial. Our deferred tax assets and liabilities are calculated based on the statutory tax rates in the various jurisdictions in which we operate. Our deferred tax assets and liabilities do not reflect the potential impact of Pillar 2 top-up taxes or any other minimum tax regimes for future periods. These taxes will be in-period items if they are realized. As of December 31, 2024, the impact of a top-up tax on our deferred tax assets and liabilities would be immaterial net, due to our full valuation allowance. Wayfair is still evaluating the potential consequences of Pillar 2 on longer-term financial positions.
v3.25.0.1
Loss per Share
12 Months Ended
Dec. 31, 2024
Earnings Per Share [Abstract]  
Loss per Share
12. Loss per Share
The following table presents the calculation of basic and diluted loss per share:
 Year Ended December 31,
 202420232022
(in millions, except per share data)
Numerator:
Numerator for basic and diluted loss per share - net loss
$(492)$(738)$(1,331)
Denominator:
Denominator for basic and diluted loss per share - weighted-average number of shares of common stock outstanding
123 114 106 
Loss per share   
Basic$(4.01)$(6.47)$(12.54)
Diluted$(4.01)$(6.47)$(12.54)
The potential common shares from anti-dilutive securities excluded from the weighted-average shares of common stock used to calculate diluted loss per share were as follows:
Year Ended December 31,
202420232022
(in millions)
Unvested restricted stock units10 
Shares related to convertible debt instruments31 36 25 
Total33 41 35 
Wayfair may settle conversions of the Non-Accreting Notes in cash, shares of Wayfair’s Class A common stock or any combination thereof at its election. The Capped Calls are generally expected to reduce the potential dilution of Wayfair's Class A common stock upon any conversion of the Non-Accreting Notes and/or offset the cash payments Wayfair is required to make in excess of the principal amount of the Notes upon conversion of the Non-Accreting Notes to the extent the market price per share of Wayfair’s Class A common stock is greater than the strike price of the Capped Calls (which corresponds to the initial conversion prices of the Non-Accreting Notes, subject to certain adjustments under the terms of the Capped Calls), with such reduction and/or offset capped at the Initial Cap Price.
For more information on the structure of the Notes and the Capped Calls, see Note 6, Debt and Other Financing.
v3.25.0.1
Segment and Geographic Information
12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Segment and Geographic Information
13. Segment and Geographic Information
Operating segments are defined as components of an enterprise for which separate financial information is available that is evaluated on a regular basis by the Chief Operating Decision Maker (“CODM”) in deciding how to allocate resources to an individual segment and in assessing performance. Wayfair’s CODM is its Chief Executive Officer. 
Wayfair's operating and reportable segments are the U.S. and International. These segments reflect the way the CODM allocates resources and evaluates financial performance, which is based upon each segment's Adjusted EBITDA. Adjusted EBITDA is defined as net income or loss before depreciation and amortization, equity-based compensation and related taxes, interest income or expense, net, other income or expense, net, provision or benefit for income taxes, net, non-recurring items and other items not indicative of ongoing operating performance. These charges are excluded from the evaluation of segment performance because it facilitates reportable segment performance comparisons on a period-to-period basis as these costs may vary independent of business performance. The CODM uses Adjusted EBITDA to assess segment performance while deciding how to allocate resources as a benchmark to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital.
The accounting policies of the segments are the same as those described in Note 1, Summary of Significant Accounting Policies. Wayfair allocates certain operating expenses to the operating and reportable segments, including customer service and merchant fees and selling, operations, technology, general and administrative expenses based on the usage and relative contribution provided to the segments. It excludes from the allocations certain operating expense lines, including depreciation and amortization, equity-based compensation and related taxes, impairment and other related net charges and restructuring charges, as well as interest income or expense, net, other income or expense, net, gain or loss on debt extinguishment and provision or benefit for income taxes, net. There are no net revenue transactions between Wayfair's reportable segments.
U.S.
The U.S. segment primarily consists of amounts earned through product sales through Wayfair's family of sites in the U.S.
International
The International segment primarily consists of amounts earned through product sales through Wayfair's international sites.
Net revenue from external customers for each group of similar products and services are not reported to the CODM. Separate identification of this information for purposes of segment disclosure is impractical, as it is not readily available and the cost to develop it would be excessive. No individual country outside the U.S. provided greater than 10% of consolidated net revenue.
The following tables present net revenue, significant segment expenses and Adjusted EBITDA attributable to Wayfair’s reportable segments for the periods presented:
 Year Ended December 31,
 202420232022
(in millions)
U.S.InternationalTotalU.S.InternationalTotalU.S.InternationalTotal
Net revenue$10,373 $1,478 $11,851 $10,482 $1,521 $12,003 $10,464 $1,754 $12,218 
Less:
Cost of goods sold (1)
7,122 1,095 8,217 7,146 1,129 8,275 7,385 1,348 8,733 
Advertising1,292 180 1,472 1,234 163 1,397 1,277 196 1,473 
Other segment items (2)
1,388 321 1,709 1,658 367 2,025 1,900 528 2,428 
Adjusted EBITDA$571 $(118)$453 $444 $(138)$306 $(98)$(318)$(416)
Less: reconciling items (3)
945 1,044 $915 
Net loss$(492)$(738)$(1,331)
(1)
Cost of goods sold excludes costs that are excluded from Wayfair's evaluation of segment performance. Excluded from Wayfair's evaluation of segment performance and from cost of goods sold are depreciation and amortization and equity-based compensation and related taxes.
(2)
Other segment items include customer service and merchant fees and selling, operations, technology, general and administrative, and exclude any costs that are excluded from Wayfair's evaluation of segment performance. Excluded from Wayfair's evaluation of segment performance and from other segment items are depreciation and amortization, equity-based compensation and related taxes, interest income or expense, net, other income or expense, net, provision or benefit for income taxes, net, non-recurring items and other items not indicative of ongoing operating performance.
(3) The following adjustments are made to reconcile total reportable segments Adjusted EBITDA to consolidated net loss:
 Year Ended December 31,
 202420232022
(in millions)
Depreciation and amortization$387 $417 $371 
Equity-based compensation and related taxes411 623 527 
Interest expense, net29 17 27 
Other (income) expense, net21 (1)
Provision for income taxes, net10 12 
Other:
Impairment and other related net charges (a)
371439 
Restructuring charges (b)
79 65 31 
Gain on debt extinguishment (c)
(29)(100)(96)
Total reconciling items$945 $1,044 $915 
(a)
During the year ended December 31, 2024, Wayfair recorded net charges of $37 million, inclusive of $34 million associated with weakened macroeconomic conditions in connection with our German operations, $2 million related to changes in sublease market conditions and $1 million related to construction in progress assets at identified U.S. locations. During the year ended December 31, 2023, Wayfair recorded net charges of $14 million, inclusive of $5 million related to consolidation of certain customer service centers and $9 million related to construction in progress assets at identified U.S. locations. During the year ended December 31, 2022, we recorded net charges of $39 million, inclusive of $31 million of lease impairment and other net charges related to changes in market conditions around future sublease income for one office location in the U.S. and charges of $8 million related to construction in progress assets at an International warehouse.
(b)
During the year ended December 31, 2024, Wayfair incurred $79 million of charges consisting primarily of one-time employee severance and benefit costs associated with the January 2024 workforce reductions. During the year ended December 31, 2023, Wayfair incurred $65 million of charges consisting primarily of one-time employee severance and benefit costs associated with the January 2023 workforce reductions. During the year ended December 31, 2022, Wayfair incurred $31 million of charges consisting primarily of one-time employee severance and benefit costs associated with the August 2022 workforce reductions.
(c)
During the year ended December 31, 2024, Wayfair recorded a $29 million gain on debt extinguishment upon repurchase of $518 million in aggregate principal amount of the 2025 Notes, $215 million in aggregate principal amount of the 2026 Notes and the remaining $39 million in aggregate principal amount of the 2025 Accreting Notes. During the year ended December 31, 2023, Wayfair recorded a $100 million gain on debt extinguishment upon repurchase of $83 million in aggregate principal amount of the 2024 Notes and $535 million in aggregate principal amount of the 2025 Notes. During the year ended December 31, 2022, Wayfair recorded a $96 million gain on debt extinguishment upon repurchase of $375 million in aggregate principal amount of the 2024 Notes and $229 million in aggregate principal amount of the 2025 Notes.
See “Non-GAAP Financial Measures” in Part II, Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations in this Annual Report on Form 10-K for more information regarding the use of Adjusted EBITDA.
The following table presents long-lived assets attributable to Wayfair's reportable segments reconciled to the consolidated amounts:
 Year Ended December 31,
 20242023
(in millions)
Geographic long-lived assets:
U.S.$789 $783 
International279 267 
Total reportable segment long-lived assets1,068 1,050 
Plus: reconciling corporate long-lived assets460 518 
Total long-lived assets$1,528 $1,568 
U.S. and International long-lived assets consist of property and equipment, net and operating lease ROU assets. Corporate long-lived assets consist of property and equipment, net, including capitalized internal-use software and website development costs, and operating lease ROU assets at corporate facilities.
The following table presents total assets attributable to Wayfair's reportable segments reconciled to consolidated amounts:
 Year Ended December 31,
 20242023
(in millions)
Assets by segment:
U.S.$1,245 $1,243 
International328 312 
Total reportable segment assets1,573 1,555 
Plus: reconciling corporate assets1,886 1,919 
Total assets$3,459 $3,474 
U.S. and International segment assets consist primarily of accounts receivable, net, inventories, prepaid expenses and other current assets, property and equipment, net and operating lease ROU assets. Corporate assets include cash and cash equivalents, short-term investments, long-lived assets at corporate facilities, capitalized internal-use software and website development costs and other non-current assets.
v3.25.0.1
Subsequent Events
12 Months Ended
Dec. 31, 2024
Subsequent Events [Abstract]  
Subsequent Events
14. Subsequent Events
On January 10, 2025, Wayfair announced its decision to exit the German market, herein referred to as the Germany Restructuring, including a workforce reduction impacting approximately 730 employees, although Wayfair expects approximately half of these positions to relocate to other corporate offices.
As a result of the Germany Restructuring, Wayfair expects to incur aggregate charges of approximately $102 million to $111 million, consisting of (i) approximately $40 million to $44 million in employee-related costs, including severance, benefits, relocation and transition costs and (ii) approximately $62 million to $67 million of other primarily non-cash charges, including gross impairment charges related to facility closures and other wind-down activities and excluding any recoveries that may be recognized related to our leases. Wayfair recorded partial non-cash charges during the year ended December 31, 2024 and expects to incur the remainder of the aggregate charges during the first quarter of 2025.
v3.25.0.1
Pay vs Performance Disclosure - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Pay vs Performance Disclosure      
Net loss $ (492) $ (738) $ (1,331)
v3.25.0.1
Insider Trading Arrangements
3 Months Ended
Dec. 31, 2024
Trading Arrangements, by Individual  
Rule 10b5-1 Arrangement Adopted false
Non-Rule 10b5-1 Arrangement Adopted false
Rule 10b5-1 Arrangement Terminated false
Non-Rule 10b5-1 Arrangement Terminated false
v3.25.0.1
Insider Trading Policies and Procedures
12 Months Ended
Dec. 31, 2024
Insider Trading Policies and Procedures [Line Items]  
Insider Trading Policies and Procedures Adopted true
v3.25.0.1
Cybersecurity Risk Management and Strategy Disclosure
12 Months Ended
Dec. 31, 2024
Cybersecurity Risk Management, Strategy, and Governance [Line Items]  
Cybersecurity Risk Management Processes for Assessing, Identifying, and Managing Threats [Text Block]
We recognize the importance of assessing, identifying and managing material risks associated with cybersecurity threats, as our business depends on customers trusting that their shopping experience with us is both reliable and safe. We have integrated cybersecurity risk management into our broader risk management framework through various mechanisms, including (i) our regular enterprise risk management updates to the Audit Committee, (ii) our information technology and security related internal controls and (iii) our global incident response and vulnerability management programs.
We view cybersecurity as a shared responsibility across the company and this integration ensures that cybersecurity considerations are an integral part of our decision-making processes at every level. All employees are required to complete yearly security training, and we periodically perform tabletop exercises with management participation. Further, our cybersecurity, privacy, procurement, legal and other cross-functional teams work together to continuously evaluate and address cybersecurity risks in alignment with our business objectives and operational needs. We use various security tools and processes to help prevent,
identify, escalate, investigate, resolve and recover from identified vulnerabilities and security incidents in a timely manner, including, but not limited to, internal reporting, monitoring and detection tools and a vulnerability identification program.
Recognizing the complexity and evolving nature of cybersecurity threats, Wayfair engages with a range of external experts, including cybersecurity assessors, consultants and auditors in evaluating and testing our risk management systems. Working with these external experts enables us to leverage specialized knowledge and insights, with a goal of ensuring our cybersecurity strategies and processes remain at the forefront of industry best practices. Our collaboration with these third parties includes regular audits, threat assessments and consultation on security enhancements.
In order to mitigate data or security incidents that may originate from third party vendors or suppliers, we conduct both privacy and security assessments to properly identify, prioritize, assess and remediate any third party risks, and require security and privacy addenda to our contracts where applicable.
The nature of our business exposes us to cybersecurity threats and attacks that can lead to the unauthorized acquisition or access, compromise, loss, misuse or theft of our data, including personal information, confidential information or intellectual property. To date risks from cybersecurity threats, including as a result of any previous cybersecurity incidents, have not materially affected the company, including our business strategy, results of operations or financial condition. See Part 1, Item 1A, Risk Factors, in this Annual Report on Form 10-K for a discussion of cybersecurity risks.
Cybersecurity Risk Management Processes Integrated [Flag] true
Cybersecurity Risk Management Processes Integrated [Text Block]
We recognize the importance of assessing, identifying and managing material risks associated with cybersecurity threats, as our business depends on customers trusting that their shopping experience with us is both reliable and safe. We have integrated cybersecurity risk management into our broader risk management framework through various mechanisms, including (i) our regular enterprise risk management updates to the Audit Committee, (ii) our information technology and security related internal controls and (iii) our global incident response and vulnerability management programs.
Cybersecurity Risk Management Third Party Engaged [Flag] true
Cybersecurity Risk Third Party Oversight and Identification Processes [Flag] true
Cybersecurity Risk Materially Affected or Reasonably Likely to Materially Affect Registrant [Flag] false
Cybersecurity Risk Board of Directors Oversight [Text Block]
Our Board is ultimately responsible for the risk oversight of the company, including, cybersecurity and privacy risks. Our Board has delegated responsibility for oversight of cybersecurity risks to the Audit Committee. The Audit Committee is composed of board members with diverse expertise including risk management, technology and finance, equipping them to oversee cybersecurity risks effectively. Our Audit Committee is charged with reviewing and discussing our policies with respect to risk assessment and risk management, which includes overseeing our major financial, privacy, security, cybersecurity and technology risk exposures and the steps our management has taken to monitor and control these exposures. At the management level, our Head of Cybersecurity and the cybersecurity teams are primarily responsible for identifying, assessing, monitoring and managing our cybersecurity. Our current Head of Cybersecurity has 20 years of industry experience, including serving as an enterprise Chief Information Security Officer for many years and having extensive experience in developing and leading risk management programs. Additionally, our Head of Cybersecurity holds multiple industry standard security certifications, including CISSP (Certified Information Systems Security Professional) and CISM (Certified Information Security Manager).
The Audit Committee receives reports, briefings and presentations from senior management, including our Head of Cybersecurity, at periodic committee meetings, including, on a rotating basis, in-depth presentations on specific areas of risk and regular enterprise risk management updates.
In addition to our scheduled meetings, our Global Incident Response Plan ensures that significant developments or incidents, even if immaterial to us, are reviewed regularly by a cross-functional team to determine whether further escalation to the Audit Committee is appropriate, ensuring the committee's and the Board’s oversight is timely and responsive. Our Global Incident Response Plan also includes immediate actions to mitigate the impact and long-term strategies for remediation and prevention of future incidents.
Cybersecurity Risk Board Committee or Subcommittee Responsible for Oversight [Text Block] Our Board is ultimately responsible for the risk oversight of the company, including, cybersecurity and privacy risks. Our Board has delegated responsibility for oversight of cybersecurity risks to the Audit Committee.
Cybersecurity Risk Process for Informing Board Committee or Subcommittee Responsible for Oversight [Text Block]
Our Board is ultimately responsible for the risk oversight of the company, including, cybersecurity and privacy risks. Our Board has delegated responsibility for oversight of cybersecurity risks to the Audit Committee. The Audit Committee is composed of board members with diverse expertise including risk management, technology and finance, equipping them to oversee cybersecurity risks effectively. Our Audit Committee is charged with reviewing and discussing our policies with respect to risk assessment and risk management, which includes overseeing our major financial, privacy, security, cybersecurity and technology risk exposures and the steps our management has taken to monitor and control these exposures. At the management level, our Head of Cybersecurity and the cybersecurity teams are primarily responsible for identifying, assessing, monitoring and managing our cybersecurity. Our current Head of Cybersecurity has 20 years of industry experience, including serving as an enterprise Chief Information Security Officer for many years and having extensive experience in developing and leading risk management programs. Additionally, our Head of Cybersecurity holds multiple industry standard security certifications, including CISSP (Certified Information Systems Security Professional) and CISM (Certified Information Security Manager).
The Audit Committee receives reports, briefings and presentations from senior management, including our Head of Cybersecurity, at periodic committee meetings, including, on a rotating basis, in-depth presentations on specific areas of risk and regular enterprise risk management updates.
In addition to our scheduled meetings, our Global Incident Response Plan ensures that significant developments or incidents, even if immaterial to us, are reviewed regularly by a cross-functional team to determine whether further escalation to the Audit Committee is appropriate, ensuring the committee's and the Board’s oversight is timely and responsive. Our Global Incident Response Plan also includes immediate actions to mitigate the impact and long-term strategies for remediation and prevention of future incidents.
Cybersecurity Risk Role of Management [Text Block]
Our Board is ultimately responsible for the risk oversight of the company, including, cybersecurity and privacy risks. Our Board has delegated responsibility for oversight of cybersecurity risks to the Audit Committee. The Audit Committee is composed of board members with diverse expertise including risk management, technology and finance, equipping them to oversee cybersecurity risks effectively. Our Audit Committee is charged with reviewing and discussing our policies with respect to risk assessment and risk management, which includes overseeing our major financial, privacy, security, cybersecurity and technology risk exposures and the steps our management has taken to monitor and control these exposures. At the management level, our Head of Cybersecurity and the cybersecurity teams are primarily responsible for identifying, assessing, monitoring and managing our cybersecurity. Our current Head of Cybersecurity has 20 years of industry experience, including serving as an enterprise Chief Information Security Officer for many years and having extensive experience in developing and leading risk management programs. Additionally, our Head of Cybersecurity holds multiple industry standard security certifications, including CISSP (Certified Information Systems Security Professional) and CISM (Certified Information Security Manager).
The Audit Committee receives reports, briefings and presentations from senior management, including our Head of Cybersecurity, at periodic committee meetings, including, on a rotating basis, in-depth presentations on specific areas of risk and regular enterprise risk management updates.
In addition to our scheduled meetings, our Global Incident Response Plan ensures that significant developments or incidents, even if immaterial to us, are reviewed regularly by a cross-functional team to determine whether further escalation to the Audit Committee is appropriate, ensuring the committee's and the Board’s oversight is timely and responsive. Our Global Incident Response Plan also includes immediate actions to mitigate the impact and long-term strategies for remediation and prevention of future incidents.
Cybersecurity Risk Management Positions or Committees Responsible [Flag] true
Cybersecurity Risk Management Positions or Committees Responsible [Text Block] At the management level, our Head of Cybersecurity and the cybersecurity teams are primarily responsible for identifying, assessing, monitoring and managing our cybersecurity. Our current Head of Cybersecurity has 20 years of industry experience, including serving as an enterprise Chief Information Security Officer for many years and having extensive experience in developing and leading risk management programs. Additionally, our Head of Cybersecurity holds multiple industry standard security certifications, including CISSP (Certified Information Systems Security Professional) and CISM (Certified Information Security Manager).
Cybersecurity Risk Management Expertise of Management Responsible [Text Block] our Head of Cybersecurity and the cybersecurity teams are primarily responsible for identifying, assessing, monitoring and managing our cybersecurity. Our current Head of Cybersecurity has 20 years of industry experience, including serving as an enterprise Chief Information Security Officer for many years and having extensive experience in developing and leading risk management programs. Additionally, our Head of Cybersecurity holds multiple industry standard security certifications, including CISSP (Certified Information Systems Security Professional) and CISM (Certified Information Security Manager).
Cybersecurity Risk Process for Informing Management or Committees Responsible [Text Block]
Our Board is ultimately responsible for the risk oversight of the company, including, cybersecurity and privacy risks. Our Board has delegated responsibility for oversight of cybersecurity risks to the Audit Committee. The Audit Committee is composed of board members with diverse expertise including risk management, technology and finance, equipping them to oversee cybersecurity risks effectively. Our Audit Committee is charged with reviewing and discussing our policies with respect to risk assessment and risk management, which includes overseeing our major financial, privacy, security, cybersecurity and technology risk exposures and the steps our management has taken to monitor and control these exposures. At the management level, our Head of Cybersecurity and the cybersecurity teams are primarily responsible for identifying, assessing, monitoring and managing our cybersecurity. Our current Head of Cybersecurity has 20 years of industry experience, including serving as an enterprise Chief Information Security Officer for many years and having extensive experience in developing and leading risk management programs. Additionally, our Head of Cybersecurity holds multiple industry standard security certifications, including CISSP (Certified Information Systems Security Professional) and CISM (Certified Information Security Manager).
The Audit Committee receives reports, briefings and presentations from senior management, including our Head of Cybersecurity, at periodic committee meetings, including, on a rotating basis, in-depth presentations on specific areas of risk and regular enterprise risk management updates.
In addition to our scheduled meetings, our Global Incident Response Plan ensures that significant developments or incidents, even if immaterial to us, are reviewed regularly by a cross-functional team to determine whether further escalation to the Audit Committee is appropriate, ensuring the committee's and the Board’s oversight is timely and responsive. Our Global Incident Response Plan also includes immediate actions to mitigate the impact and long-term strategies for remediation and prevention of future incidents.
Cybersecurity Risk Management Positions or Committees Responsible Report to Board [Flag] true
v3.25.0.1
Summary of Significant Accounting Policies (Policies)
12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
Description of Business and Basis of Presentation
Description of Business and Basis of Presentation
Wayfair Inc. is the destination for all things home. Through its e-commerce business model, Wayfair offers visually inspired browsing, compelling merchandising, easy product discovery and attractive prices for over 30 million products from over 20 thousand suppliers. These financial statements consolidate the operations and accounts of Wayfair Inc. and its wholly-owned subsidiaries. Unless the context indicates otherwise, “Wayfair,” “the Company,” or similar terms refer to Wayfair Inc. and its subsidiaries. All intercompany accounts and transactions have been eliminated.
Use of Estimates
Use of Estimates
The consolidated financial statements are prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”). Any reference in these notes to applicable guidance is meant to refer to the authoritative GAAP as found in the Accounting Standards Codification (“ASC”) and Accounting Standards Update (“ASU”) of the Financial Accounting Standards Board (“FASB”). The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, as well as the disclosure of contingent assets and liabilities, at the date of and during the reported period of the consolidated financial statements. Actual results could differ from those estimates.
Cash, Cash Equivalents and Restricted Cash
Cash, Cash Equivalents and Restricted Cash
Wayfair considers all highly liquid investments purchased with an original maturity (at the date of purchase) of three months or less to be the equivalent of cash. Cash equivalents, which consist primarily of money market accounts and certificates of deposits with original maturities of three months or less, are carried at cost, which approximates fair value. Wayfair’s restricted cash is primarily restricted to funds held in collateral, which is recorded within prepaid expenses and other current assets on the consolidated balance sheets.
Investments
Investments
Wayfair classifies investments in certificates of deposits and marketable securities with original maturities of greater than three months as short-term investments on the consolidated balance sheets. Short-term investments mature in less than twelve months from the balance sheet date. The cost basis of an investment sold is determined using the specific identification method. Wayfair classifies its debt investments with readily determinable market values as available-for-sale. These investments are classified as investments on the consolidated balance sheets and are carried at fair market value, with unrealized gains and losses reported within accumulated other comprehensive income or loss, within total stockholders’ deficit. To the extent the amortized cost basis of the available-for-sale debt securities exceeds the fair value, management assesses the debt securities for credit loss. However, management considers the risk of credit loss to be minimized by Wayfair’s policy of investing in financial instruments issued by highly-rated financial institutions. When assessing the risk of credit loss, management considers factors such as the severity and the reason for the decline in value (i.e., any changes to the rating of the security by a rating agency or other adverse conditions specifically related to the security) and management’s intended holding period and time horizon for selling.
From time to time, Wayfair may enter into equity investments that align with organizational strategies and growth initiatives. Equity investments in companies for which the Company does not have the ability to exercise significant influence are accounted for as equity securities. These are measured at fair value and classified as other non-current assets within the consolidated balance sheets with observable changes recorded within other income or expense, net on the consolidated statements of operations.
Equity Method Investments
Equity Method Investments
Wayfair accounts for investments using the equity method of accounting when the Company has the ability to exercise significant influence, but not controlling financial interest over an investee. The equity method investments are classified as other non-current assets within the consolidated balance sheets and the proportional share of income or loss is recorded within other income or expense, net on the consolidated statements of operations. Equity method investments are reviewed for indicators of impairment on a quarterly basis. An equity method investment is written down to the estimated fair value if there is evidence of a loss in value which is other-than-temporary.
Concentrations of Credit Risk
Concentrations of Credit Risk
Financial instruments that subject Wayfair to credit risk consist of cash, cash equivalents, restricted cash, short-term investments and accounts receivable. The risk for cash, cash equivalents and restricted cash is minimized by Wayfair's policy to maintain these balances with major financial institutions of high-credit quality. At times, cash balances may exceed federally insured limits; however, to date, Wayfair has not incurred any losses on these balances. As of December 31, 2024 and 2023, Wayfair had $183 million and $111 million, respectively, in bank deposits located outside of the United States (“U.S.”). The risk for short-term investments is minimized by Wayfair's policy of investing in financial instruments issued by highly-rated financial institutions.
Accounts Receivables, Net
Accounts Receivable, Net
Accounts receivable are stated net of the allowance for credit losses, which are recorded based on historical losses as well as management's expectation of future collections. Uncollectible amounts are written off against the allowance after all collection efforts have been exhausted. Wayfair's exposure to credit loss is minimized through customer risk assessments performed prior to customer checkout and Wayfair's policy of monitoring the creditworthiness of its customers to which it grants credit terms in the normal course of business. Further, management believes credit risk is mitigated since approximately 98.9% of the net revenue recognized for the year ended December 31, 2024 was collected in advance of recognition.
Inventories
Inventories
Inventories consisting of finished goods are stated at the lower of cost or net realizable value, determined by the first-in, first-out (“FIFO”) method, and consist of product for resale. Inventory costs consist of cost of product and inbound shipping and handling costs. Inventory costs also include direct and indirect labor costs, rent and depreciation expense associated with Wayfair's fulfillment centers. Inventory valuation requires Wayfair to make judgments, based on currently available information, about the likely method of disposition, such as through sales to individual customers, liquidations and expected recoverable values of each disposition category.
Deferred Costs In-Transit
Deferred Costs In-Transit
Deferred costs in-transit to customers are recorded in prepaid expenses and other current assets.
Property and Equipment, Net
Property and Equipment, Net
Property and equipment are stated at cost, net of depreciation. Expenditures for maintenance and repairs are charged to expense as incurred, whereas betterments are capitalized as additions to property and equipment. Depreciation on property and equipment is calculated on the straight-line method over the estimated useful lives of the assets as follows:
ClassRange of Life
(In Years)
Furniture and equipment
3 to 7
Site and software development costs
2
Leasehold improvementsThe lesser of useful life or lease term
Site and Software Development Costs
Site and Software Development Costs
Wayfair capitalizes certain costs associated with the development of its sites and internal-use software products after the preliminary project stage is complete and until the site enhancements or software is ready for its intended use. Upgrades and enhancements are capitalized if they will result in added functionality. Capitalized costs are amortized over a two-year period. Costs incurred in the preliminary stages of development, after the software is ready for its intended use and for maintenance of internal-use software are expensed as incurred.
Long-Lived Assets
Long-Lived Assets
Wayfair reviews long-lived assets for impairment whenever events or changes in circumstances, such as weakened macroeconomic conditions or brand awareness, service discontinuance or technological obsolescence, indicate that the carrying amount of the long-lived asset may not be recoverable. When such events occur, Wayfair compares the carrying amount of the asset to the undiscounted expected future cash flows related to the asset. If the comparison indicates that an impairment exists, the amount of the impairment is calculated as the difference between the excess of the carrying amount over the fair value of the asset. If a readily determinable market price does not exist, fair value is estimated using discounted expected cash flows attributable to the asset or market rate rent assumptions.
Leases
Leases
Wayfair generally leases office, retail and warehouse facilities under non-cancellable agreements. Upon each agreement's commencement date, Wayfair determines if the agreement is part of an arrangement that is or that contains a lease, the lease classification and recognizes the right-of-use (“ROU”) assets and lease liabilities for all leases with the exception of leases with terms of 12 months or less. Wayfair has arrangements with lease and non-lease components, and accounts for lease and non-lease components as a single lease component for corporate headquarters offices and field offices. All other lease arrangements for lease and non-lease components are accounted for separately. Operating lease ROU assets are classified in operating lease right-of-use assets within the consolidated balance sheets. Operating lease liabilities are classified as other current liabilities and operating lease liabilities based on when lease payments are due. As of December 31, 2024 and 2023 Wayfair did not have any material finance lease arrangements.
Lease liabilities and their corresponding ROU assets are recorded based on the present value of lease payments over the expected lease term at the lease commencement date. As most of the leases do not provide an implicit rate, Wayfair uses an estimated incremental borrowing rate (“IBR”) based on the information available at the commencement date of the respective lease to determine the present value of future payments. The determination of the IBR requires judgment and is primarily based on publicly available information for companies within the same industry and with similar credit profiles. Wayfair adjusts the rate for the impact of collateralization, the lease term and other specific terms included in each lease arrangement. The IBR is determined at lease commencement and is subsequently reassessed as necessary upon a modification to the lease arrangement. The ROU asset also includes any lease payments made prior to the commencement date and excludes lease incentives and initial direct costs incurred.
Lease expense for minimum lease payments is recognized on a straight-line basis over the lease term. Lease terms may include options to extend or terminate the lease when it is reasonably certain that Wayfair will exercise that option.
Contingent Liabilities
Contingent Liabilities
Certain contingent liabilities that arise in the ordinary course of business activities are accrued for as loss contingencies when losses become probable and are reasonably estimable. If the reasonable estimate of the loss is a range and no amount within the range is a better estimate, the minimum amount of the range is recorded as a liability. After applying judgement, Wayfair does not accrue for contingent losses that are considered to be reasonably possible, but not probable; however, the range of such reasonably possible losses is disclosed.
Foreign Currency Translation
Foreign Currency Translation
These financial statements are consolidated and presented in the U.S. dollar. Subsidiaries with non-U.S. dollar functional currencies are translated to the U.S. dollar using year-end exchange rates for assets and liabilities and average exchange rates for revenue and expenses. Capital accounts are translated at their historical exchange rates when the capital transaction occurred. Translation adjustments arising from the use of differing exchange rates from period to period are included in other comprehensive income or loss below net income or loss and accumulated other comprehensive income or loss within total stockholders’ deficit. Transaction gains and losses are included in other income or expense, net, which is reflected in net income or loss.
Revenue Recognition
Revenue Recognition
Wayfair generates net revenue primarily through product sales on its family of sites.
Wayfair recognizes net revenue on product sales through Wayfair's family of sites using the gross method when Wayfair has concluded it controls the product before it is transferred to the customer. Wayfair controls products as it is the entity responsible for fulfilling the promise to the customer and takes responsibility for the acceptability of the goods, assumes inventory risk from shipment through the delivery date, has discretion in establishing prices and selects the suppliers of products sold. Wayfair recognizes net revenue from sales of its products upon delivery to the customer. As Wayfair ships a large volume of packages through multiple carriers, actual delivery dates may not always be available and as such Wayfair estimates delivery dates based on historical data.
Net revenue from product sales includes shipping costs charged to the customer and is recorded net of taxes collected from customers, which are recorded in other current liabilities and are remitted to governmental authorities. Cash discounts and rebates earned by customers at the time of purchase and estimates for sales return allowances are recorded as a deduction to net revenue. Allowances for sales returns are estimated and recorded based on prior returns history, recent trends and projections for returns on sales in the current period. These estimates are based on historical rates of customer returns and allowances as well as the specific identification of outstanding returns that have not yet been received by Wayfair.
Wayfair maintains a membership rewards program: Wayfair Rewards. As part of this program, Wayfair provides customers with benefits for purchases made using its credit card program. In exchange for providing intellectual property as part of its credit card program, Wayfair records net revenue based on spending activity and the profitability of the card portfolio. Spending activity of the underlying accounts represents customer purchases used with their respective cards, and the profitability of the card portfolio is based on the financial performance of the underlying credit portfolio.
Net revenue from contracts with customers is disaggregated by geographic region because this manner of disaggregation best depicts how the nature, amount, timing and uncertainty of revenue and cash flows are affected by economic factors. Refer to Note 13, Segment and Geographic Information, for additional detail.
Wayfair primarily has three types of contractual liabilities: (i) cash collections from its customers prior to delivery of products purchased, which are initially recorded in unearned revenue within other current liabilities, and are recognized as net revenue when the products are delivered, (ii) unredeemed gift cards and site credits, which are initially recorded in unearned revenue within other current liabilities, and are recognized in the period they are redeemed, and (iii) membership rewards redeemable for future purchases, which are earned by customers on purchases made through its credit card program and are initially recorded in other current liabilities, and recognized as net revenue when redeemed. The portion of gift cards and store credits not expected to be redeemed are recognized as net revenue based on a pattern of historical redemptions, which are substantially within twenty-four months from the date of issuance.
Costs of Goods Sold
Cost of Goods Sold
Costs of goods sold consists of:
Product Costs: Wayfair capitalizes into inventory the price paid to suppliers for products purchased by Wayfair, direct and indirect labor costs, rent, depreciation and inbound shipping and handling costs. Product costs are offset by rebates Wayfair earns through allowances and supplier incentive programs. Wayfair earns rebates when goods are shipped, and amounts earned and due from suppliers under these rebate programs are included in other current assets and are reflected as a reduction of cost of goods sold. Wayfair receives vendor allowances or discounts from certain vendors. These vendor allowances reduce the carrying cost of the inventory and related cost of goods sold when the inventory is sold. Product costs are also offset by media and merchandising offerings provided to suppliers, which are not considered distinct from the purchase of goods from those suppliers.
Shipping and Fulfillment Costs: Shipping costs include outbound shipping costs, including associated applicable customs duties. Fulfillment costs include costs incurred to operate and staff the fulfillment centers and provide other inbound supply chain services such as ocean freight and drayage. Costs to operate and staff the CastleGate and Wayfair Delivery Network (“WDN”) include rent and depreciation expenses associated with various facilities, costs to receive, inspect, pick, package and prepare customer orders for delivery, and direct and indirect labor costs including compensation, compensation-related benefits and equity-based compensation. Shipping and fulfillment costs are offset by fees earned by providing logistic services to suppliers including order fulfillment, warehousing and inbound supply chain services such as ocean freight and drayage through Wayfair's CastleGate business. Fulfillment fees are earned upon completion of preparing customer orders for shipment, warehousing fees are earned upon completion of each storage date and inbound supply chain services are earned on a straight-line basis as the shipments move from origin to destination. Shipping and fulfillment costs were $1.9 billion, $1.9 billion and $2.2 billion, for the years ended December 31, 2024, 2023 and 2022.
Customer Service and Merchant Fees
Customer Service and Merchant Fees
Customer service and merchant fees consist of labor-related costs, including compensation, compensation-related benefits and equity-based compensation of employees involved in customer service activities, merchant processing fees associated with customer payments made by credit cards and debit cards and other variable fees. Merchant processing fees totaled $254 million, $256 million and $258 million in the years ended December 31, 2024, 2023 and 2022.
Advertising
Advertising
Advertising consists of direct response performance marketing costs, such as display advertising, paid search advertising, social media advertising, search engine optimization, comparison shopping engine advertising, television advertising, direct mail, catalog and print advertising. Costs for advertising are expensed as incurred. Prepayments for advertising that has not been incurred are included in prepaid expenses and other current assets, and advertising costs that have been incurred but not paid are included in other current liabilities.
Selling, Operations, Technology, General and Administrative
Selling, Operations, Technology, General and Administrative
Selling, operations, technology, general and administrative expenses primarily include labor-related costs, including equity-based compensation, of the operations group, which includes the supply chain and logistics team, the technology team that builds and supports sites, category managers, buyers, site merchandisers, merchants, marketers and the team who executes the advertising strategy and the corporate general and administrative team, which includes human resources, finance and accounting personnel. Also included are administrative and professional service fees which include audit and legal fees, insurance, depreciation, rent and other corporate expenses.
Equity-Based Compensation
Equity-Based Compensation
Wayfair recognizes its equity-based payments to employees and non-employees as gross expense over the service period based on their grant date fair values with actual forfeitures recognized as they occur. Wayfair has restricted common stock and restricted stock units. Restricted stock values are determined based on the quoted market price of Wayfair’s Class A common stock on the date of grant.
Income Tax
Income Tax
Income taxes are accounted for under the asset and liability method. Under the asset and liability method, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.
Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Wayfair records valuation allowances to reduce deferred income tax assets to the amount that is more likely than not to be realized.
Wayfair determines whether it is more likely than not that a tax position will be sustained upon examination. If it is not more likely than not that a position will be sustained, no amount of benefit attributable to the position is recognized. The tax benefit to be recognized of any tax position that meets the more likely than not recognition threshold is calculated as the largest amount that is more than 50% likely of being realized upon resolution of the contingency.
Wayfair evaluates at the end of each reporting period whether some or all of the undistributed earnings of foreign subsidiaries are permanently reinvested. The position is based upon several factors including management's evaluation of Wayfair and its subsidiaries' financial requirements, the short- and long-term operational and fiscal objectives of Wayfair and the tax consequences associated with the repatriation of earnings.
Earnings or Loss per Share
Earnings or Loss per Share
Wayfair follows the two-class method when computing earnings or loss per share for its two issued classes of common stock - Class A and Class B. Basic earnings or loss per share is computed using the weighted-average number of shares of common stock outstanding during the period. Diluted earnings or loss per share is computed using the weighted-average number of shares of common stock outstanding during the period plus, if dilutive, common stock equivalents outstanding during the period and stock issuable upon conversion of the convertible debt instruments. Wayfair's common stock equivalents consist of shares issuable upon the release of restricted stock units. The dilutive effect of these common stock equivalents is reflected in diluted earnings or loss per share by application of the treasury stock method. The dilutive effect of shares issuable upon conversion of the convertible debt instruments are included in the calculation of diluted earnings or loss per share under the if-converted method.
For periods in which Wayfair has reported net losses, diluted loss per share is the same as basic loss per share, as the effects of common stock equivalents outstanding and shares issuable upon conversion of convertible debt instruments are antidilutive and therefore excluded from the calculation of diluted loss per share.
Wayfair allocates undistributed earnings between the classes on a one-to-one basis when computing earnings or loss per share. As a result, basic and diluted earnings or loss per share per Class A and Class B shares are equivalent.
Adoption of New Accounting Principles and Recently Issued Accounting Pronouncements
Adoption of New Accounting Principles
Segment Reporting
Wayfair adopted ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures on January 1, 2024 retrospectively to all prior periods presented in the financial statements. The new standard updates reportable segment disclosure requirements, primarily through enhanced disclosures about significant segment expenses. Refer to Note 13, Segment and Geographic Information.
Recently Issued Accounting Pronouncements
Income Taxes
In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, to update reportable income tax disclosure requirements, primarily through enhanced disclosures on the rate reconciliation table and other disclosures, including total income taxes paid by jurisdiction. The amendment is effective for annual periods beginning after December 15, 2024, with early adoption permitted. The amendment should be applied prospectively, with retrospective adoption permitted. Wayfair is currently evaluating the impact that the adoption of this standard will have on its consolidated financial statements and related disclosures.
Disaggregation of Income Statement Expenses
In November 2024, the FASB issued ASU 2024-03, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which requires disclosure of specific expense categories in the notes to the financial statements. The amendment is effective for annual periods beginning after December 15, 2026, with early adoption permitted. The amendment should be applied prospectively to financial statements issued for reporting periods after the effective date or this ASU or retrospectively to any or all prior periods presented in the financial
statements. Wayfair is currently evaluating the impact that the adoption of this standard will have on its consolidated financial statements and related disclosures.
Segment Reporting
Operating segments are defined as components of an enterprise for which separate financial information is available that is evaluated on a regular basis by the Chief Operating Decision Maker (“CODM”) in deciding how to allocate resources to an individual segment and in assessing performance. Wayfair’s CODM is its Chief Executive Officer. 
Wayfair's operating and reportable segments are the U.S. and International. These segments reflect the way the CODM allocates resources and evaluates financial performance, which is based upon each segment's Adjusted EBITDA. Adjusted EBITDA is defined as net income or loss before depreciation and amortization, equity-based compensation and related taxes, interest income or expense, net, other income or expense, net, provision or benefit for income taxes, net, non-recurring items and other items not indicative of ongoing operating performance. These charges are excluded from the evaluation of segment performance because it facilitates reportable segment performance comparisons on a period-to-period basis as these costs may vary independent of business performance. The CODM uses Adjusted EBITDA to assess segment performance while deciding how to allocate resources as a benchmark to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital.
The accounting policies of the segments are the same as those described in Note 1, Summary of Significant Accounting Policies. Wayfair allocates certain operating expenses to the operating and reportable segments, including customer service and merchant fees and selling, operations, technology, general and administrative expenses based on the usage and relative contribution provided to the segments. It excludes from the allocations certain operating expense lines, including depreciation and amortization, equity-based compensation and related taxes, impairment and other related net charges and restructuring charges, as well as interest income or expense, net, other income or expense, net, gain or loss on debt extinguishment and provision or benefit for income taxes, net. There are no net revenue transactions between Wayfair's reportable segments.
U.S.
The U.S. segment primarily consists of amounts earned through product sales through Wayfair's family of sites in the U.S.
International
The International segment primarily consists of amounts earned through product sales through Wayfair's international sites.
Net revenue from external customers for each group of similar products and services are not reported to the CODM. Separate identification of this information for purposes of segment disclosure is impractical, as it is not readily available and the cost to develop it would be excessive. No individual country outside the U.S. provided greater than 10% of consolidated net revenue.
v3.25.0.1
Summary of Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
Schedule of Property and Equipment, net Depreciation on property and equipment is calculated on the straight-line method over the estimated useful lives of the assets as follows:
ClassRange of Life
(In Years)
Furniture and equipment
3 to 7
Site and software development costs
2
Leasehold improvementsThe lesser of useful life or lease term
The following table summarizes property and equipment, net as of December 31, 2024 and 2023:
 December 31,
 20242023
(in millions)
Furniture and equipment$654 $631 
Site and software development costs1,000 960 
Leasehold improvements644 570 
Construction in progress70 
2,303 2,231 
Less: Accumulated depreciation and amortization(1,700)(1,483)
Property and equipment, net$603 $748 
v3.25.0.1
Supplemental Financial Statement Disclosures (Tables)
12 Months Ended
Dec. 31, 2024
Balance Sheet Components Disclosure [Abstract]  
Schedule of Components of Prepaid Expenses and Other Current Assets
The following table presents the components of prepaid expenses and other current assets as of December 31, 2024 and 2023:
 December 31,
20242023
(in millions)
Prepaid expenses and other current assets:
Deferred costs in transit$32 $79 
Prepaid expenses66 81 
Supplier receivables and credits receivable131 90 
Restricted cash
Other current assets41 35 
Total prepaid expenses and other current assets$274 $289 
Schedule of Components of Other Noncurrent Assets
The following table presents the components of other non-current assets as of December 31, 2024 and 2023:
December 31,
20242023
(in millions)
Other non-current assets:
Goodwill and intangible assets, net$13 $14 
Long-term investments15 14 
Other non-current assets26 23 
Total other non-current assets$54 $51 
Schedule of Components of Other Current Liabilities
The following table presents the components of other current liabilities as of December 31, 2024 and 2023:
December 31,
20242023
(in millions)
Other current liabilities:
Unearned revenue$212 $195 
Employee compensation and related benefits79 80 
Current operating lease liabilities (Note 5)
174 133 
Advertising100 92 
Sales tax payable70 65 
Sales return allowance49 45 
Short-term debt (Note 6)236 117 
Other accrued expenses and current liabilities204 222 
Total other current liabilities$1,124 $949 
v3.25.0.1
Cash, Cash Equivalents and Restricted Cash, Investments and Fair Value Measurements (Tables)
12 Months Ended
Dec. 31, 2024
Fair Value Disclosures [Abstract]  
Schedule of Marketable Securities
The following table presents details of Wayfair’s investment securities as of December 31, 2024 and 2023:
 December 31, 2024
 Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Estimated
Fair Value
(in millions)
Short-term:    
Investment securities$56 $— $— $56 
Total$56 $— $— $56 
 December 31, 2023
 Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Estimated
Fair Value
(in millions)
Short-term:    
Investment securities$29 $— $— $29 
Total$29 $— $— $29 
Schedule of the Fair Value of the Company's Financial Assets Measured at Fair Value on a Recurring Basis Based on the Three-tier Value Hierarchy
The following tables set forth the fair value of Wayfair's financial assets measured at fair value on a recurring basis as of December 31, 2024 and 2023:
 December 31, 2024
 Level 1Level 2Level 3Total
(in millions)
Cash and cash equivalents:   
Cash$461 $— $— $461 
Cash equivalents855 — — 855 
Total cash and cash equivalents 1,316 — — 1,316 
Short-term investments:   
Investment securities— 56 — 56 
Prepaid expenses and other current assets:
Certificate of deposit (1)
— — 
Total$1,320 $56 $— $1,376 
 December 31, 2023
 Level 1Level 2Level 3Total
(in millions)
Cash and cash equivalents:   
Cash$407 $— $— $407 
Cash equivalents915 — — 915 
Total cash and cash equivalents1,322 — — 1,322 
Short-term investments:
Investment securities— 29 — 29 
Prepaid expenses and other current assets:
Certificate of deposit (1)
— — 
Total$1,326 $29 $— $1,355 
(1) The certificate of deposit is classified as restricted cash that is primarily restricted to funds held in collateral.
v3.25.0.1
Property and Equipment, net (Tables)
12 Months Ended
Dec. 31, 2024
Property, Plant and Equipment [Abstract]  
Schedule of Property and Equipment, net Depreciation on property and equipment is calculated on the straight-line method over the estimated useful lives of the assets as follows:
ClassRange of Life
(In Years)
Furniture and equipment
3 to 7
Site and software development costs
2
Leasehold improvementsThe lesser of useful life or lease term
The following table summarizes property and equipment, net as of December 31, 2024 and 2023:
 December 31,
 20242023
(in millions)
Furniture and equipment$654 $631 
Site and software development costs1,000 960 
Leasehold improvements644 570 
Construction in progress70 
2,303 2,231 
Less: Accumulated depreciation and amortization(1,700)(1,483)
Property and equipment, net$603 $748 
v3.25.0.1
Leases (Tables)
12 Months Ended
Dec. 31, 2024
Leases [Abstract]  
Schedule of Other Information Related to Leases
The following table presents other information related to leases:
Year Ended December 31,
20242023
(in millions)
Supplemental cash flow information:
Cash payments included in operating cash flows from lease arrangements$236 $195 
Right-of-use assets obtained in exchange for lease obligations$290 $100 
Right-of-use asset amortization$140 $130 
December 31, 2024December 31, 2023
Additional lease information:
Weighted average remaining lease term7 years7 years
Weighted average discount rate7.0 %7.5 %
Schedule of Future Minimum Lease Payments
Future minimum lease payments under non-cancellable leases as of December 31, 2024 were as follows:
 Amount
(in millions)
2025$224 
2026247 
2027219 
2028165 
2029126 
Thereafter456 
Total future minimum lease payments 1,437 
Less: Imputed interest(334)
Total$1,103 
Schedule of Operating Leases, Balance Sheet Items
The following table presents total operating leases liabilities:
December 31,
20242023
(in millions)
Balance sheet line item:
Other current liabilities$174 $133 
Operating lease liabilities, net of current 929 862 
Total operating leases liabilities$1,103 $995 
v3.25.0.1
Debt and Other Financing (Tables)
12 Months Ended
Dec. 31, 2024
Debt Disclosure [Abstract]  
Schedule of Outstanding Principal and Carrying Value
The following table presents the outstanding principal amount and carrying value of debt and other financing:
December 31, 2024December 31, 2023
Debt InstrumentPrincipal AmountUnamortized Debt DiscountNet Carrying AmountPrincipal AmountUnamortized Debt DiscountNet Carrying Amount
(in millions)
Revolving Credit Facility$— $— 
2024 Notes$— $— — $117 $— 117 
2025 Notes237 (1)236 754 (3)751 
2026 Notes734 (3)731 949 (5)944 
2027 Notes690 (7)683 690 (10)680 
2028 Notes690 (9)681 690 (11)679 
2029 Secured Notes800 (13)787 — — — 
2025 Accreting Notes— — — 38 — 38 
Total Debt$3,118 $3,209 
Short-term debt (1)
236 117 
Long-term debt$2,882 $3,092 
(1) Short-term debt consists of $236 million for the 2025 Notes as of December 31, 2024, and $117 million for the 2024 Notes as of December 31, 2023. Short-term debt and is presented within other current liabilities in the consolidated balance sheets.
Schedule of Convertible Notes
The following table summarizes certain terms related to the Company’s current outstanding non-accreting convertible notes (collectively, the “Non-Accreting Notes,” together with the 2025 Accreting Notes, the “Convertible Notes” and together with the 2029 Secured Notes, the “Notes”):
Non-Accreting NotesMaturity DateAnnual Coupon RateAnnual Effective Interest RatePayment Dates for Semi-Annual Interest Payments in Arrears
2025 NotesOctober 1, 20250.625%0.9%April 1 and October 1
2026 NotesAugust 15, 20261.000%1.2%February 15 and August 15
2027 NotesSeptember 15, 20273.250%3.6%March 15 and September 15
2028 NotesNovember 15, 20283.500%3.8%May 15 and November 15
Wayfair's Convertible Notes will mature at their maturity date unless earlier purchased, redeemed or converted. The Non-Accreting Notes’ initial conversion terms are summarized below:
Convertible NotesMaturity DateFree Convertibility DateInitial Conversion Rate per $1,000 PrincipalInitial Conversion PriceRedemption Date
2025 NotesOctober 1, 2025July 1, 20252.3972$417.15October 4, 2022
2026 NotesAugust 15, 2026May 15, 20266.7349$148.48August 20, 2023
2027 NotesSeptember 15, 2027June 15, 202715.7597$63.45September 20, 2025
2028 NotesNovember 15, 2028August 15, 202821.8341 $45.80May 20, 2026
Schedule Of Debt Instruments, Interest Expense
The following table presents total interest expense recognized for the Notes for the years ended December 31:
Year ended December 31,
202420232022
The NotesContractual Interest ExpenseDebt Discount AmortizationTotal Interest ExpenseContractual Interest ExpenseDebt Discount AmortizationTotal Interest ExpenseContractual Interest ExpenseDebt Discount AmortizationTotal Interest Expense
(in millions)
2024 Notes— 
2025 Notes12 
2026 Notes11 11 11 
2027 Notes22 24 22 24 
2028 Notes24 27 15 16 — — — 
2029 Secured Notes13 — 13 — — — — — — 
2025 Accreting Notes— — — 
Total$74 $$83 $55 $$63 $31 $$39 
Schedule of Initial Terms for Capped Calls
The initial terms for the Capped Calls are presented below:
Capped CallsMaturity DateInitial Cap PriceCap Price Premium
2025 Capped CallsOctober 1, 2025$787.08150%
2026 Capped CallsAugust 15, 2026$280.15150%
2027 Capped CallsSeptember 15, 2027$97.62100%
2028 Capped CallsNovember 15, 2028$73.28100%
v3.25.0.1
Equity-Based Compensation (Tables)
12 Months Ended
Dec. 31, 2024
Share-Based Payment Arrangement [Abstract]  
Schedule of Activity Relating to Restricted Stock Units
The following table presents activity relating to RSUs for the year ended December 31, 2024:
 SharesWeighted-Average
Grant Date
Fair Value
Unvested at December 31, 20235,186,886 $93.68 
RSUs granted5,577,581 $54.18 
RSUs vested(7,272,019)$69.45 
RSUs forfeited/canceled(1,036,962)$102.09 
Unvested at December 31, 2024
2,455,486 $72.11 
The following table summarizes activity for the years ended December 31:
Year Ended December 31,
202420232022
Weighted average grant date fair value of RSUs$54.18 $50.39 $68.61 
Total fair value of vested RSUs (in millions)$505 $636 $523 
Intrinsic value of RSUs vested (in millions)$406 $532 $291 
Schedule of Equity-Based Compensation
Equity-based compensation was classified as follows in the consolidated statements of operations for the years ended December 31:
 Year Ended December 31,
 202420232022
(in millions)
Cost of goods sold$$10 $11 
Customer service and merchant fees18 29 33 
Selling, operations, technology, general and administrative368 566 469 
Total equity-based compensation expense$395 $605 $513 
v3.25.0.1
Income Taxes (Tables)
12 Months Ended
Dec. 31, 2024
Income Tax Disclosure [Abstract]  
Schedule of Components of Provision for Income Taxes, Net
The components of the provision for income taxes, net for the years ended December 31, 2024, 2023 and 2022 are presented below:
Year Ended December 31,
202420232022
(in millions)
Current:
Federal$— $— $— 
State
Foreign
Deferred:
Federal— — — 
State— — — 
Foreign— — 
Provision for income taxes, net$10 $$12 
Schedule of Provision for Income Taxes, Net
The actual provision for income taxes, net differs from the expected provision for income taxes computed at the U.S. Federal statutory tax rate of 21% due to the following:
 Year Ended December 31,
 202420232022
(in millions)
Provision for income taxes at the federal statutory rate$(101)$(153)$(277)
State income tax expense, net of federal impact
Foreign tax rate differential13 17 28 
Intercompany debt adjustment(242)— — 
Uncertain tax positions, net191 — — 
Non-deductible equity-based compensation expense10 16 
Shortfall expense from equity-based compensation15 17 41 
Change in valuation allowance105 103 214 
Limitation on officer's compensation
Intangible property basis step-up(7)— — 
Intercompany interest
15 15 
Other10 (8)(32)
Provision for income taxes, net$10 $$12 
Schedule of Components of Income Tax Expense (Benefit) Determined by Tax Jurisdiction
The components of loss before income taxes determined by tax jurisdiction, are as follows:
 Year Ended December 31,
 202420232022
(in millions)
U.S.$(245)$(495)$(997)
Foreign(237)(234)(322)
Total$(482)$(729)$(1,319)
Schedule of Tax Effects of Temporary Differences that Give Rise to Significant Portions of Deferred Tax Assets and Liabilities
The tax effects of temporary differences that give rise to significant portions of deferred tax assets and liabilities for the periods presented are as follows:
 December 31,
 20242023
(in millions)
Deferred tax assets:  
Net operating loss carryforwards$809 $763 
Equity-based compensation expense18 
Intangible property60 47 
Accrued expenses and reserves21 26 
Capitalized technology96 70 
Leases283 266 
Other55 26 
Gross deferred tax assets1,331 1,216 
Less: Valuation allowance(1,042)(933)
Net deferred tax assets289 283 
Deferred tax liabilities:  
Prepaid expenses$(13)$(17)
Property and equipment(42)(42)
Operating lease right-of-use asset(234)(217)
Other(5)(7)
Total deferred tax liabilities(294)(283)
Non-current net deferred tax liabilities$(5)$— 
Schedule of Unrecognized Tax Benefits Roll Forward A reconciliation of the beginning and ending amounts of gross unrecognized tax benefits (excluding interest and penalties) is as follows:
 Year Ended December 31,
 202420232022
(in millions)
Beginning balance$— $— $— 
Increases as a result of tax positions taken in the current period306 — — 
Ending balance$306 $— $— 
v3.25.0.1
Loss per Share (Tables)
12 Months Ended
Dec. 31, 2024
Earnings Per Share [Abstract]  
Schedule of Calculation of Basic and Diluted Net Loss Per Share
The following table presents the calculation of basic and diluted loss per share:
 Year Ended December 31,
 202420232022
(in millions, except per share data)
Numerator:
Numerator for basic and diluted loss per share - net loss
$(492)$(738)$(1,331)
Denominator:
Denominator for basic and diluted loss per share - weighted-average number of shares of common stock outstanding
123 114 106 
Loss per share   
Basic$(4.01)$(6.47)$(12.54)
Diluted$(4.01)$(6.47)$(12.54)
Schedule of Antidilutive Securities Excluded from Computation of Loss Per Share
The potential common shares from anti-dilutive securities excluded from the weighted-average shares of common stock used to calculate diluted loss per share were as follows:
Year Ended December 31,
202420232022
(in millions)
Unvested restricted stock units10 
Shares related to convertible debt instruments31 36 25 
Total33 41 35 
v3.25.0.1
Segment and Geographic Information (Tables)
12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Schedule of Activity Related to Net Revenue and Adjusted EBITDA by Segment
The following tables present net revenue, significant segment expenses and Adjusted EBITDA attributable to Wayfair’s reportable segments for the periods presented:
 Year Ended December 31,
 202420232022
(in millions)
U.S.InternationalTotalU.S.InternationalTotalU.S.InternationalTotal
Net revenue$10,373 $1,478 $11,851 $10,482 $1,521 $12,003 $10,464 $1,754 $12,218 
Less:
Cost of goods sold (1)
7,122 1,095 8,217 7,146 1,129 8,275 7,385 1,348 8,733 
Advertising1,292 180 1,472 1,234 163 1,397 1,277 196 1,473 
Other segment items (2)
1,388 321 1,709 1,658 367 2,025 1,900 528 2,428 
Adjusted EBITDA$571 $(118)$453 $444 $(138)$306 $(98)$(318)$(416)
Less: reconciling items (3)
945 1,044 $915 
Net loss$(492)$(738)$(1,331)
(1)
Cost of goods sold excludes costs that are excluded from Wayfair's evaluation of segment performance. Excluded from Wayfair's evaluation of segment performance and from cost of goods sold are depreciation and amortization and equity-based compensation and related taxes.
(2)
Other segment items include customer service and merchant fees and selling, operations, technology, general and administrative, and exclude any costs that are excluded from Wayfair's evaluation of segment performance. Excluded from Wayfair's evaluation of segment performance and from other segment items are depreciation and amortization, equity-based compensation and related taxes, interest income or expense, net, other income or expense, net, provision or benefit for income taxes, net, non-recurring items and other items not indicative of ongoing operating performance.
(3) The following adjustments are made to reconcile total reportable segments Adjusted EBITDA to consolidated net loss:
 Year Ended December 31,
 202420232022
(in millions)
Depreciation and amortization$387 $417 $371 
Equity-based compensation and related taxes411 623 527 
Interest expense, net29 17 27 
Other (income) expense, net21 (1)
Provision for income taxes, net10 12 
Other:
Impairment and other related net charges (a)
371439 
Restructuring charges (b)
79 65 31 
Gain on debt extinguishment (c)
(29)(100)(96)
Total reconciling items$945 $1,044 $915 
(a)
During the year ended December 31, 2024, Wayfair recorded net charges of $37 million, inclusive of $34 million associated with weakened macroeconomic conditions in connection with our German operations, $2 million related to changes in sublease market conditions and $1 million related to construction in progress assets at identified U.S. locations. During the year ended December 31, 2023, Wayfair recorded net charges of $14 million, inclusive of $5 million related to consolidation of certain customer service centers and $9 million related to construction in progress assets at identified U.S. locations. During the year ended December 31, 2022, we recorded net charges of $39 million, inclusive of $31 million of lease impairment and other net charges related to changes in market conditions around future sublease income for one office location in the U.S. and charges of $8 million related to construction in progress assets at an International warehouse.
(b)
During the year ended December 31, 2024, Wayfair incurred $79 million of charges consisting primarily of one-time employee severance and benefit costs associated with the January 2024 workforce reductions. During the year ended December 31, 2023, Wayfair incurred $65 million of charges consisting primarily of one-time employee severance and benefit costs associated with the January 2023 workforce reductions. During the year ended December 31, 2022, Wayfair incurred $31 million of charges consisting primarily of one-time employee severance and benefit costs associated with the August 2022 workforce reductions.
(c)
During the year ended December 31, 2024, Wayfair recorded a $29 million gain on debt extinguishment upon repurchase of $518 million in aggregate principal amount of the 2025 Notes, $215 million in aggregate principal amount of the 2026 Notes and the remaining $39 million in aggregate principal amount of the 2025 Accreting Notes. During the year ended December 31, 2023, Wayfair recorded a $100 million gain on debt extinguishment upon repurchase of $83 million in aggregate principal amount of the 2024 Notes and $535 million in aggregate principal amount of the 2025 Notes. During the year ended December 31, 2022, Wayfair recorded a $96 million gain on debt extinguishment upon repurchase of $375 million in aggregate principal amount of the 2024 Notes and $229 million in aggregate principal amount of the 2025 Notes.
Schedule of Long-Lived Assets by Geographic Areas
The following table presents long-lived assets attributable to Wayfair's reportable segments reconciled to the consolidated amounts:
 Year Ended December 31,
 20242023
(in millions)
Geographic long-lived assets:
U.S.$789 $783 
International279 267 
Total reportable segment long-lived assets1,068 1,050 
Plus: reconciling corporate long-lived assets460 518 
Total long-lived assets$1,528 $1,568 
Schedule of Reconciliation of Assets from Segment to Consolidated
The following table presents total assets attributable to Wayfair's reportable segments reconciled to consolidated amounts:
 Year Ended December 31,
 20242023
(in millions)
Assets by segment:
U.S.$1,245 $1,243 
International328 312 
Total reportable segment assets1,573 1,555 
Plus: reconciling corporate assets1,886 1,919 
Total assets$3,459 $3,474 
v3.25.0.1
Summary of Significant Accounting Policies - Narrative (Details)
12 Months Ended
Dec. 31, 2024
USD ($)
product
class
supplier
Dec. 31, 2023
USD ($)
Dec. 31, 2022
USD ($)
Property, Plant and Equipment [Line Items]      
Number of products offered (over) | product 30,000,000    
Number of suppliers providing products offered (over) | supplier 20,000    
Cash and cash equivalents and short-term investments held in banks located outside the U.S. $ 183,000,000 $ 111,000,000  
Collection in advance of recognition (in percent) 98.90%    
Finance lease arrangements $ 0 0  
Cost of goods sold 8,277,000,000 8,336,000,000 $ 8,802,000,000
Merchant processing fees $ 254,000,000 256,000,000 258,000,000
Number of classes of common stock | class 2    
Shipping and Fulfillment      
Property, Plant and Equipment [Line Items]      
Cost of goods sold $ 1,900,000,000 $ 1,900,000,000 $ 2,200,000,000
Site and software development costs      
Property, Plant and Equipment [Line Items]      
Range of Life (In Years) 2 years    
v3.25.0.1
Summary of Significant Accounting Policies - Schedule of Property and Equipment, net (Details)
Dec. 31, 2024
Furniture and equipment | Minimum  
Property, Plant and Equipment [Line Items]  
Range of Life (In Years) 3 years
Furniture and equipment | Maximum  
Property, Plant and Equipment [Line Items]  
Range of Life (In Years) 7 years
Site and software development costs  
Property, Plant and Equipment [Line Items]  
Range of Life (In Years) 2 years
v3.25.0.1
Supplemental Financial Statement Disclosures - Accounts Receivable, Net (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Balance Sheet Components Disclosure [Abstract]    
Accounts receivable, net $ 155 $ 140
Accounts receivable allowance 18 $ 22
Allowance for credit losses $ 0  
Collection in advance of recognition (in percent) 98.90%  
v3.25.0.1
Supplemental Financial Statement Disclosures - Components of Prepaid Expenses and Other Current Assets (Details) - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Prepaid expenses and other current assets:    
Deferred costs in transit $ 32 $ 79
Prepaid expenses 66 81
Supplier receivables and credits receivable 131 90
Restricted cash 4 4
Other current assets 41 35
Total prepaid expenses and other current assets $ 274 $ 289
v3.25.0.1
Supplemental Financial Statement Disclosures - Components of Other Noncurrent Assets (Details) - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Other non-current assets:    
Goodwill and intangible assets, net $ 13 $ 14
Long-term investments 15 14
Other non-current assets 26 23
Total other non-current assets 54 51
Unearned revenue 212 195
Employee compensation and related benefits 79 80
Other current liabilities 174 133
Advertising 100 92
Sales tax payable 70 65
Sales return allowance 49 45
Short-term debt 236 117
Other accrued expenses and current liabilities 204 222
Other current liabilities $ 1,124 $ 949
v3.25.0.1
Supplemental Financial Statement Disclosures - Other Noncurrent Assets - Narrative (Details) - USD ($)
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Balance Sheet Components Disclosure [Abstract]      
Amortization expense related to intangible assets $ 1,000,000 $ 1,000,000 $ 1,000,000
Goodwill 400,000 400,000  
Impairment of goodwill or intangible assets $ 0 $ 0 $ 0
v3.25.0.1
Supplemental Financial Statement Disclosures - Components of Other Current Liabilities (Details) - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Other current liabilities:    
Unearned revenue $ 212 $ 195
Employee compensation and related benefits 79 80
Current operating lease liabilities (Note 5) 174 133
Advertising 100 92
Sales tax payable 70 65
Sales return allowance 49 45
Short-term debt (Note 6) 236 117
Other accrued expenses and current liabilities 204 222
Total other current liabilities $ 1,124 $ 949
v3.25.0.1
Supplemental Financial Statement Disclosures - Contract Liabilities (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Other Current Liabilities [Line Items]    
Unearned revenue $ 212 $ 195
Unearned revenue    
Other Current Liabilities [Line Items]    
Revenue recognized that was included in deferred revenue 136  
Other current liabilities    
Other Current Liabilities [Line Items]    
Revenue recognized that was included in deferred revenue 8  
Unearned revenue    
Other Current Liabilities [Line Items]    
Unearned revenue 212 195
Other current liabilities    
Other Current Liabilities [Line Items]    
Unearned revenue $ 12 $ 9
v3.25.0.1
Supplemental Financial Statement Disclosures - Impairment/Restructuring Charges (Details)
$ in Millions
1 Months Ended 12 Months Ended
Jan. 10, 2025
USD ($)
employee
Jan. 31, 2024
employee
Dec. 31, 2024
USD ($)
Dec. 31, 2023
USD ($)
Dec. 31, 2022
USD ($)
Other Current Liabilities [Line Items]          
Reduction in workforce employees | employee   1,650      
Restructuring charges     $ 79 $ 65 $ 31
Impairment and other related net charges     34    
Impairment of right-of-use assets     23 $ 5 23
Tangible asset impairment charges     $ 14   $ 15
Subsequent Event          
Other Current Liabilities [Line Items]          
Reduction in workforce employees | employee 730        
Subsequent Event | Minimum          
Other Current Liabilities [Line Items]          
Expected cost $ 102        
Subsequent Event | Minimum | Employee Severance          
Other Current Liabilities [Line Items]          
Expected cost 40        
Subsequent Event | Minimum | Other Restructuring          
Other Current Liabilities [Line Items]          
Expected cost 62        
Subsequent Event | Maximum          
Other Current Liabilities [Line Items]          
Expected cost 111        
Subsequent Event | Maximum | Employee Severance          
Other Current Liabilities [Line Items]          
Expected cost 44        
Subsequent Event | Maximum | Other Restructuring          
Other Current Liabilities [Line Items]          
Expected cost $ 67        
v3.25.0.1
Cash, Cash Equivalents and Restricted Cash, Investments and Fair Value Measurements - Narrative (Details) - USD ($)
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Fair Value Disclosures [Abstract]      
Debt securities, available-for-sale, realized gain $ 0 $ 0 $ 0
Debt securities, available-for-sale, realized loss 0 0 0
Interest income 54,000,000 47,000,000 13,000,000
Allowance for credit losses 0 0 $ 0
Credit losses recognized $ 0 $ 0  
v3.25.0.1
Cash, Cash Equivalents and Restricted Cash, Investments and Fair Value Measurements - Schedule of Marketable Securities (Details) - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Fair Value Disclosures [Abstract]    
Amortized Cost $ 56 $ 29
Gross Unrealized Gains 0 0
Gross Unrealized Losses 0 0
Estimated Fair Value $ 56 $ 29
v3.25.0.1
Cash, Cash Equivalents and Restricted Cash, Investments and Fair Value Measurements - Schedule of Financial Assets Measured at Fair Value on a Recurring Basis (Details) - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Fair value measurements    
Cash and cash equivalents $ 1,316 $ 1,322
Total 1,376 1,355
Investment securities    
Fair value measurements    
Short-term investments 56 29
Cash    
Fair value measurements    
Cash and cash equivalents 461 407
Cash equivalents    
Fair value measurements    
Cash and cash equivalents 855 915
Certificate of deposit    
Fair value measurements    
Prepaid expenses and other current assets 4 4
Level 1    
Fair value measurements    
Cash and cash equivalents 1,316 1,322
Total 1,320 1,326
Level 1 | Investment securities    
Fair value measurements    
Short-term investments 0 0
Level 1 | Cash    
Fair value measurements    
Cash and cash equivalents 461 407
Level 1 | Cash equivalents    
Fair value measurements    
Cash and cash equivalents 855 915
Level 1 | Certificate of deposit    
Fair value measurements    
Prepaid expenses and other current assets 4 4
Level 2    
Fair value measurements    
Total 56 29
Level 2 | Investment securities    
Fair value measurements    
Short-term investments 56 29
Level 2 | Certificate of deposit    
Fair value measurements    
Prepaid expenses and other current assets 0 0
Level 3    
Fair value measurements    
Total 0 0
Level 3 | Investment securities    
Fair value measurements    
Short-term investments 0 0
Level 3 | Certificate of deposit    
Fair value measurements    
Prepaid expenses and other current assets $ 0 $ 0
v3.25.0.1
Property and Equipment, net - Schedule of Property and Equipment (Details) - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Property and equipment, net    
Property and equipment, gross $ 2,303 $ 2,231
Less: Accumulated depreciation and amortization (1,700) (1,483)
Property and equipment, net 603 748
Furniture and equipment    
Property and equipment, net    
Property and equipment, gross 654 631
Site and software development costs    
Property and equipment, net    
Property and equipment, gross 1,000 960
Leasehold improvements    
Property and equipment, net    
Property and equipment, gross 644 570
Construction in progress    
Property and equipment, net    
Property and equipment, gross $ 5 $ 70
v3.25.0.1
Property and Equipment, net - Narrative (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Property and equipment, net      
Depreciation and amortization $ 386 $ 416 $ 370
Tangible asset impairment charges 14   15
Property and equipment, net 603 748  
Germany Restructuring      
Property and equipment, net      
Tangible asset impairment charges 13    
Site and software development costs      
Property and equipment, net      
Depreciation and amortization 257 279 224
Capitalized computer software, accumulated amortization 201 265  
Construction in progress      
Property and equipment, net      
Tangible asset impairment charges $ 1 $ 9 8
Building      
Property and equipment, net      
Tangible asset impairment charges     $ 7
v3.25.0.1
Leases - Narrative (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Lessee, Lease, Description      
Operating lease expense $ 217,000 $ 190,000 $ 180,000
Sublease income 6,000 2,000 14,000
Lease not yet commenced 16,000    
Impairment of right-of-use assets 23,000 $ 5,000 $ 23,000
United States Office Locations      
Lessee, Lease, Description      
Impairment of right-of-use assets 2,000    
Germany Restructuring      
Lessee, Lease, Description      
Impairment of right-of-use assets $ 21,000    
Minimum      
Lessee, Lease, Description      
Operating leases not yet commenced, term of contract (in years) 6 years    
Maximum      
Lessee, Lease, Description      
Operating leases not yet commenced, term of contract (in years) 10 years    
v3.25.0.1
Leases - Other Information Related to Leases (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Supplemental cash flow information:    
Cash payments included in operating cash flows from lease arrangements $ 236,000 $ 195,000
Right-of-use assets obtained in exchange for lease obligations 290,000 100,000
Right-of-use asset amortization $ 140,000 $ 130,000
Additional lease information:    
Weighted average remaining lease term 7 years 7 years
Weighted average discount rate 7.00% 7.50%
v3.25.0.1
Leases - Future Minimum Lease Payments (Details) - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Leases [Abstract]    
2025 $ 224  
2026 247  
2027 219  
2028 165  
2029 126  
Thereafter 456  
Total future minimum lease payments 1,437  
Less: Imputed interest (334)  
Total $ 1,103 $ 995
v3.25.0.1
Leases - Operating Leases Balance Sheet Location (Details) - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Leases [Abstract]    
Other current liabilities $ 174 $ 133
Operating lease liabilities, net of current 929 862
Total operating leases liabilities $ 1,103 $ 995
Operating lease, liability, current, statement of financial position [Extensible Enumeration] Other current liabilities Other current liabilities
v3.25.0.1
Debt and Other Financing - Schedule of Outstanding Principal and Carrying Value (Details) - USD ($)
Dec. 31, 2024
Oct. 08, 2024
Dec. 31, 2023
May 31, 2023
Sep. 30, 2022
Aug. 31, 2020
Apr. 30, 2020
Aug. 31, 2019
Nov. 30, 2018
Debt Instrument                  
Long-term debt, total $ 3,118,000,000   $ 3,209,000,000            
Short-term debt 236,000,000   117,000,000            
Long-term debt 2,882,000,000   3,092,000,000            
Convertible Debt | 2024 Notes                  
Debt Instrument                  
Principal Amount 0   117,000,000           $ 575,000,000
Unamortized Debt Discount 0   0            
Long-term debt, total 0   117,000,000            
Short-term debt     117,000,000            
Convertible Debt | 2025 Notes                  
Debt Instrument                  
Principal Amount 237,000,000   754,000,000     $ 1,518,000,000      
Unamortized Debt Discount (1,000,000)   (3,000,000)            
Long-term debt, total 236,000,000   751,000,000            
Short-term debt 236,000,000                
Convertible Debt | 2026 Notes                  
Debt Instrument                  
Principal Amount 734,000,000   949,000,000         $ 948,750,000  
Unamortized Debt Discount (3,000,000)   (5,000,000)            
Long-term debt, total 731,000,000   944,000,000            
Convertible Debt | 2027 Notes                  
Debt Instrument                  
Principal Amount 690,000,000   690,000,000   $ 690,000,000        
Unamortized Debt Discount (7,000,000)   (10,000,000)            
Long-term debt, total 683,000,000   680,000,000            
Convertible Debt | 2028 Notes                  
Debt Instrument                  
Principal Amount 690,000,000   690,000,000 $ 690,000,000          
Unamortized Debt Discount (9,000,000)   (11,000,000)            
Long-term debt, total 681,000,000   679,000,000            
Convertible Debt | 2025 Accreting Notes                  
Debt Instrument                  
Principal Amount 0   38,000,000       $ 535,000,000    
Unamortized Debt Discount 0   0            
Long-term debt, total 0   38,000,000            
Senior Notes | 2029 Secured Notes                  
Debt Instrument                  
Principal Amount 800,000,000 $ 800,000,000 0            
Unamortized Debt Discount (13,000,000)   0            
Long-term debt, total 787,000,000   0            
Revolving Credit Facility                  
Debt Instrument                  
Long-term debt, total $ 0   $ 0            
v3.25.0.1
Debt and Other Financing - Narrative (Details)
1 Months Ended 12 Months Ended
Nov. 11, 2024
USD ($)
Oct. 08, 2024
USD ($)
Jun. 13, 2023
Oct. 11, 2021
May 31, 2023
USD ($)
Sep. 30, 2022
USD ($)
Aug. 31, 2020
USD ($)
Aug. 31, 2019
USD ($)
Nov. 30, 2018
USD ($)
Dec. 31, 2024
USD ($)
day
Dec. 31, 2023
USD ($)
Dec. 31, 2022
USD ($)
Mar. 24, 2021
USD ($)
Apr. 30, 2020
USD ($)
Debt Instrument                            
Long-term debt                   $ 3,118,000,000 $ 3,209,000,000      
Payments to extinguish debt                   741,000,000 514,000,000 $ 504,000,000    
Senior Secured Revolving Credit Facility                            
Debt Instrument                            
Subject to step-up permitted acquisition ratio (in percent)       0.5                    
EBITDA ratio (in percent)       4.0                    
2029 Secured Notes | Senior Notes                            
Debt Instrument                            
Repurchase price, percentage   101.00%                        
Face amount   $ 800,000,000               800,000,000 0      
Interest rate, stated percentage (in percent)   7.25%                        
Effective interest rate, percentage (in percent)   7.50%                        
Long-term debt                   787,000,000 0      
Debt, fair value                   802,000,000        
2025 Accreting Notes | Convertible Debt                            
Debt Instrument                            
Face amount                   $ 0 38,000,000     $ 535,000,000
Interest rate, stated percentage (in percent)                   2.50%        
Repurchase of aggregate principal amount $ 39,000,000                          
Long-term debt                   $ 0 38,000,000      
Redemption price, percentage of principal amount to be redeemed (in percent)                   100.00%        
Non-Accreting Notes | Convertible Debt                            
Debt Instrument                            
Trading days (whether or not consecutively) | day                   20        
Trading days (consecutive) | day                   30        
Percentage of conversion stock price (in percent)                   130.00%        
During number of business day period (in days)                   5 days        
Consecutive trading day period (after any)                   10 days        
Principal amount of Notes                   $ 1,000        
Measurement period percentage (less than) (in percent)                   98.00%        
Redemption price, percentage of principal amount to be redeemed (in percent)                   100.00%        
2024 Notes | Convertible Debt                            
Debt Instrument                            
Face amount                 $ 575,000,000 $ 0 117,000,000      
Interest rate, stated percentage (in percent)                   1.125%        
Proceeds from convertible debt                 $ 75,000,000          
Repurchase of aggregate principal amount                     83,000,000 375,000,000    
Long-term debt                   $ 0 117,000,000      
2025 Notes | Convertible Debt                            
Debt Instrument                            
Face amount             $ 1,518,000,000     $ 237,000,000 754,000,000      
Interest rate, stated percentage (in percent)                   0.625%        
Proceeds from convertible debt             $ 198,000,000              
Repurchase of aggregate principal amount 518,000,000       $ 535,000,000 $ 229,000,000         535,000,000 $ 229,000,000    
Effective interest rate, percentage (in percent)                   0.90%        
Long-term debt                   $ 236,000,000 751,000,000      
Debt, fair value                   227,000,000        
Converted value exceeded the principal value                   0        
2026 Notes | Convertible Debt                            
Debt Instrument                            
Face amount               $ 948,750,000   $ 734,000,000 949,000,000      
Interest rate, stated percentage (in percent)                   1.00%        
Proceeds from convertible debt               $ 123,750,000            
Repurchase of aggregate principal amount 215,000,000                          
Effective interest rate, percentage (in percent)                   1.20%        
Long-term debt                   $ 731,000,000 944,000,000      
Debt, fair value                   682,000,000        
Converted value exceeded the principal value                   0        
2027 Notes | Convertible Debt                            
Debt Instrument                            
Face amount           690,000,000       $ 690,000,000 690,000,000      
Interest rate, stated percentage (in percent)                   3.25%        
Proceeds from convertible debt           $ 90,000,000                
Effective interest rate, percentage (in percent)                   3.60%        
Long-term debt                   $ 683,000,000 680,000,000      
Debt, fair value                   738,000,000        
Converted value exceeded the principal value                   0        
2028 Notes | Convertible Debt                            
Debt Instrument                            
Face amount         690,000,000         $ 690,000,000 690,000,000      
Interest rate, stated percentage (in percent)                   3.50%        
Proceeds from convertible debt         $ 90,000,000                  
Effective interest rate, percentage (in percent)                   3.80%        
Long-term debt                   $ 681,000,000 679,000,000      
Debt, fair value                   859,000,000        
Converted value exceeded the principal value                   $ 0        
Indentures | Convertible Debt                            
Debt Instrument                            
Default percentage of aggregate principal amount, of notes outstanding (not less than)                   25.00%        
Senior Note Due 2025 Notes, 2026 Notes and 2025 Accreting Notes | Convertible Debt                            
Debt Instrument                            
Long-term debt 770,000,000                          
Payments to extinguish debt $ 741,000,000                          
Revolving Credit Facility                            
Debt Instrument                            
Borrower obligations, capital stock of first-tier foreign subsidiaries (in percent)                   65.00%        
Long-term debt                   $ 0 $ 0      
Revolving Credit Facility | Secured Overnight Financing Rate (SOFR)                            
Debt Instrument                            
Basis spread (in percent)     1.00%                      
Revolving Credit Facility | London Interbank Offered Rate                            
Debt Instrument                            
Basis spread (in percent)     1.00% 1.00%                    
Revolving Credit Facility | London Interbank Offered Rate Swap Rate                            
Debt Instrument                            
Applicable margin (in percent)       0.0000                    
Revolving Credit Facility | Senior Secured Revolving Credit Facility                            
Debt Instrument                            
Maximum borrowing capacity                         $ 600,000,000  
Letters of credit outstanding, amount                   $ 71,000,000        
Revolving Credit Facility | Eurocurrency Loans | Base Rate                            
Debt Instrument                            
Applicable margin (in percent)                   0.0025        
Revolving Credit Facility | Eurocurrency Loans | Risk-free Rate                            
Debt Instrument                            
Applicable margin (in percent)                   0.012826        
Revolving Credit Facility | Eurocurrency Loans | Secured Overnight Financing Rate (SOFR)                            
Debt Instrument                            
Applicable margin (in percent)                   0.0125        
v3.25.0.1
Debt and Other Financing - Convertible Non-Accreting Notes (Details) - Convertible Debt
Dec. 31, 2024
2024 Notes  
Debt Instrument  
Annual Coupon Rate 1.125%
2025 Notes  
Debt Instrument  
Annual Coupon Rate 0.625%
Annual Effective Interest Rate 0.90%
2026 Notes  
Debt Instrument  
Annual Coupon Rate 1.00%
Annual Effective Interest Rate 1.20%
2027 Notes  
Debt Instrument  
Annual Coupon Rate 3.25%
Annual Effective Interest Rate 3.60%
2028 Notes  
Debt Instrument  
Annual Coupon Rate 3.50%
Annual Effective Interest Rate 3.80%
v3.25.0.1
Debt and Other Financing - Conversion and Redemption Terms of the Notes (Details) - Convertible Debt
12 Months Ended
Dec. 31, 2024
$ / shares
2025 Notes  
Debt Instrument  
Initial Conversion Rate per $1,000 Principal 0.0023972
Initial conversion price (in dollars per share) $ 417.15
2026 Notes  
Debt Instrument  
Initial Conversion Rate per $1,000 Principal 0.0067349
Initial conversion price (in dollars per share) $ 148.48
2027 Notes  
Debt Instrument  
Initial Conversion Rate per $1,000 Principal 0.0157597
Initial conversion price (in dollars per share) $ 63.45
2028 Notes  
Debt Instrument  
Initial Conversion Rate per $1,000 Principal 0.0218341
Initial conversion price (in dollars per share) $ 45.8
v3.25.0.1
Debt and Other Financing - Schedule of Interest Expense Related to Notes (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Convertible Debt      
Debt Instrument      
Contractual Interest Expense $ 74 $ 55 $ 31
Debt Discount Amortization 9 8 8
Total Interest Expense 83 63 39
Convertible Debt | 2024 Notes      
Debt Instrument      
Contractual Interest Expense 1 2 5
Debt Discount Amortization 0 1 2
Total Interest Expense 1 3 7
Convertible Debt | 2025 Notes      
Debt Instrument      
Contractual Interest Expense 4 6 9
Debt Discount Amortization 2 2 3
Total Interest Expense 6 8 12
Convertible Debt | 2026 Notes      
Debt Instrument      
Contractual Interest Expense 9 9 9
Debt Discount Amortization 2 2 2
Total Interest Expense 11 11 11
Convertible Debt | 2027 Notes      
Debt Instrument      
Contractual Interest Expense 22 22 7
Debt Discount Amortization 2 2 1
Total Interest Expense 24 24 8
Convertible Debt | 2028 Notes      
Debt Instrument      
Contractual Interest Expense 24 15 0
Debt Discount Amortization 3 1 0
Total Interest Expense 27 16 0
Convertible Debt | 2025 Accreting Notes      
Debt Instrument      
Contractual Interest Expense 1 1 1
Debt Discount Amortization 0 0 0
Total Interest Expense 1 1 1
Senior Notes | 2029 Secured Notes      
Debt Instrument      
Contractual Interest Expense 13 0 0
Debt Discount Amortization 0 0 0
Total Interest Expense $ 13 $ 0 $ 0
v3.25.0.1
Debt and Other Financing - Schedule of Initial Terms for Capped Calls (Details) - Convertible Debt - Class A common stock
12 Months Ended
Dec. 31, 2024
$ / shares
2025 Capped Calls  
Debt Instrument  
Initial cap price (in dollars per share) $ 787.08
Cap price premium (in percent) 150.00%
2026 Capped Calls  
Debt Instrument  
Initial cap price (in dollars per share) $ 280.15
Cap price premium (in percent) 150.00%
2027 Capped Calls  
Debt Instrument  
Initial cap price (in dollars per share) $ 97.62
Cap price premium (in percent) 100.00%
2028 Capped Calls  
Debt Instrument  
Initial cap price (in dollars per share) $ 73.28
Cap price premium (in percent) 100.00%
v3.25.0.1
Commitments and Contingencies (Details)
$ in Millions
12 Months Ended
Dec. 31, 2024
USD ($)
Loss Contingencies [Line Items]  
Purchase obligations, 2025 $ 249
Purchase obligations, 2026 33
Purchase obligations, 2027 24
Purchase obligations, 2028 5
Purchase obligations, 2029 0
Purchase obligations, Thereafter 0
CBSA Review  
Loss Contingencies [Line Items]  
Estimated potential liability 41
Loss accrual 4
Gain on litigation 16
Cost of goods sold | CBSA Review  
Loss Contingencies [Line Items]  
Loss in period 18
Payments 21
Selling, operations, technology, general and administrative | CBSA Review  
Loss Contingencies [Line Items]  
Loss in period 4
Payments $ 5
v3.25.0.1
Employee Benefit Plans (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Employee Benefit Plans      
Age of the full-time employees qualified to participate in the defined contribution plan (in years) 21 years    
Expense related to savings plan recognized $ 22 $ 35 $ 43
Maximum      
Employee Benefit Plans      
Matching contribution by employer as a percentage of employee's considered compensation (in percent) 4.00%    
v3.25.0.1
Stockholders' Deficit (Details)
12 Months Ended 123 Months Ended
Dec. 31, 2024
vote
$ / shares
shares
Dec. 31, 2023
$ / shares
shares
Dec. 31, 2022
USD ($)
shares
Dec. 31, 2024
$ / shares
shares
Aug. 10, 2021
USD ($)
Aug. 21, 2020
USD ($)
Preferred stock            
Preferred stock, shares authorized (in shares) 10,000,000     10,000,000    
Preferred stock, par value (in dollars per share) | $ / shares $ 0.001     $ 0.001    
Preferred stock, shares outstanding (in shares) 0     0    
Preferred stock, shares issued (in shares) 0     0    
Stock Repurchase Program            
Stock repurchased during period | $     $ 75,000,000      
Class A common stock            
Common stock            
Common stock, shares authorized (in shares) 500,000,000 500,000,000   500,000,000    
Common stock, par value (in dollars per share) | $ / shares $ 0.001 $ 0.001   $ 0.001    
Common stock, shares outstanding (in shares) 100,762,581 92,457,562   100,762,581    
Number of votes each holder is entitled | vote 1          
Class A common stock | 2020 Repurchase Program            
Stock Repurchase Program            
Repurchase authorized amount | $           $ 700,000,000
Number of shares authorized to be repurchased (in shares)     548,173      
Stock repurchased during period | $     $ 75,000,000      
Class A common stock | 2021 Repurchase Program            
Stock Repurchase Program            
Repurchase authorized amount | $         $ 1,000,000,000  
Class A common stock | 2020 Repurchase Program and 2021 Repurchase Program            
Stock Repurchase Program            
Number of shares authorized to be repurchased (in shares) 0 0        
Class B common stock            
Common stock            
Common stock, shares authorized (in shares) 164,000,000 164,000,000   164,000,000    
Common stock, par value (in dollars per share) | $ / shares $ 0.001 $ 0.001   $ 0.001    
Common stock, shares outstanding (in shares) 24,658,295 25,691,295   24,658,295    
Number of votes each holder is entitled | vote 10          
Conversion ratio 1          
Conversion ratio upon transfer 1          
Number of shares converted into Class A shares (in shares)       57,380,119    
Class B common stock | Maximum            
Common stock            
Aggregate number of shares outstanding Class A common stock and Class B common stock that will automatically convert (less than) (in percent) 10.00%          
v3.25.0.1
Equity-Based Compensation - Narrative (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Apr. 30, 2023
Equity based compensation        
Equity-based compensation costs capitalized $ 37 $ 61 $ 43  
Restricted stock units        
Equity based compensation        
Unrecognized equity-based compensation $ 88      
Weighted average remaining vesting term (in years) 3 months 18 days      
Aggregate intrinsic value of stock unvested $ 109      
2023 Plan        
Equity based compensation        
Number of shares available for future grant (in shares) 10,268,240     20,525,663
v3.25.0.1
Equity-Based Compensation - Schedule of Activity Relating to RSU's (Details) - Restricted stock units - $ / shares
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Shares      
Unvested at the beginning of the period (in shares) 5,186,886    
RSU's granted (in shares) 5,577,581    
RSUs vested (in shares) (7,272,019)    
RSUs forfeited/cancelled (in shares) (1,036,962)    
Unvested at the end of the period (in shares) 2,455,486 5,186,886  
Weighted-Average Grant Date Fair Value      
Unvested at the beginning of the period (in dollars per share) $ 93.68    
RSUs granted (in dollars per share) 54.18 $ 50.39 $ 68.61
RSUs vested (in dollars per share) 69.45    
RSUs forfeited/cancelled (in dollars per share) 102.09    
Unvested at the end of the period (in dollars per share) $ 72.11 $ 93.68  
v3.25.0.1
Equity-Based Compensation - Summary of Weighted Average Grant Date Fair Value of RSUs Vested (Details) - Unvested restricted stock units - USD ($)
$ / shares in Units, $ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Equity based compensation      
Weighted average grant date fair value of RSUs (in dollars per share) $ 54.18 $ 50.39 $ 68.61
Total fair value of vested RSUs (in millions) $ 505 $ 636 $ 523
Intrinsic value of RSUs vested (in millions) $ 406 $ 532 $ 291
v3.25.0.1
Equity-Based Compensation - Classified Equity-Based Compensation (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Equity based compensation      
Equity-based compensation expense $ 395 $ 605 $ 513
Cost of goods sold      
Equity based compensation      
Equity-based compensation expense 9 10 11
Customer service and merchant fees      
Equity based compensation      
Equity-based compensation expense 18 29 33
Selling, operations, technology, general and administrative      
Equity based compensation      
Equity-based compensation expense $ 368 $ 566 $ 469
v3.25.0.1
Income Taxes - Components of Provision for Income Taxes, Net (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Current:      
Federal $ 0 $ 0 $ 0
State 4 3 9
Foreign 2 6 3
Deferred:      
Federal 0 0 0
State 0 0 0
Foreign 4 0 0
Provision for income taxes, net $ 10 $ 9 $ 12
v3.25.0.1
Income Taxes - Actual Provision For Income Taxes, Net Differs from Expected Provision for Income Taxes (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Reconciliation of the U.S. federal corporate rate to to income before tax expense (benefit), and actual tax      
Provision for income taxes at the federal statutory rate $ (101) $ (153) $ (277)
State income tax expense, net of federal impact 4 3 9
Foreign tax rate differential 13 17 28
Intercompany debt adjustment (242) 0 0
Uncertain tax positions, net 191 0 0
Non-deductible equity-based compensation expense 4 10 16
Shortfall expense from equity-based compensation 15 17 41
Change in valuation allowance 105 103 214
Limitation on officer's compensation 3 5 4
Intangible property basis step-up (7) 0 0
Intercompany interest 15 15 9
Other 10 (8) (32)
Provision for income taxes, net $ 10 $ 9 $ 12
v3.25.0.1
Income Taxes - Tax Effects of Temporary Differences That Give Rise to Significant Portions of Deferred Tax Assets and Liabilities (Details) - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Deferred tax assets:    
Net operating loss carryforwards $ 809 $ 763
Equity-based compensation expense 7 18
Intangible property 60 47
Accrued expenses and reserves 21 26
Capitalized technology 96 70
Leases 283 266
Other 55 26
Gross deferred tax assets 1,331 1,216
Less: Valuation allowance (1,042) (933)
Net deferred tax assets 289 283
Deferred tax liabilities:    
Prepaid expenses (13) (17)
Property and equipment (42) (42)
Operating lease right-of-use asset (234) (217)
Other (5) (7)
Total deferred tax liabilities (294) (283)
Non-current net deferred tax liabilities $ (5) $ 0
v3.25.0.1
Income Taxes - Components of Income (Loss) Before Income Taxes Determined by Tax Jurisdiction (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Income (loss) from continuing operations:      
U.S. $ (245) $ (495) $ (997)
Foreign (237) (234) (322)
Loss before income taxes $ (482) $ (729) $ (1,319)
v3.25.0.1
Income Taxes - Narrative (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Operating Loss Carryforwards [Line Items]      
U.S. Federal statutory tax rate (in percent) 21.00% 21.00% 21.00%
Valuation allowance increase $ 109    
Federal net operating loss carryforwards 3,100    
State net operating loss carryforwards 2,900    
Operating loss carryforwards, subject to expiration 205    
Operating loss carryforwards not subject to expiration 2,900    
Foreign operating loss carryforwards 1,800    
Undistributed earnings of the entity's foreign subsidiaries 346    
Foreign Tax Authority      
Operating Loss Carryforwards [Line Items]      
Operating loss carryforwards, subject to expiration 107    
Operating loss carryforwards not subject to expiration $ 1,700    
v3.25.0.1
Income Taxes - Unrecognized Tax Benefits (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Unrecognized Tax Benefits [Roll Forward]      
Beginning balance $ 0 $ 0 $ 0
Increases as a result of tax positions taken in the current period 306 0 0
Ending balance 306 $ 0 $ 0
Unrecognized tax benefits would affect effective tax rate 1    
Unrecognized tax benefits would affect deferred taxes $ 305    
v3.25.0.1
Loss per Share - Calculation of Basic and Diluted Loss Per Share (Details) - USD ($)
$ / shares in Units, shares in Thousands, $ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Numerator:      
Numerator for basic and diluted loss per share - net loss $ (492) $ (738) $ (1,331)
Denominator:      
Denominator for basic loss per share - weighted-average number of shares of common stock outstanding (in shares) 123,000 114,000 106,000
Denominator for diluted loss per share - weighted-average number of shares of common stock outstanding (in shares) 123,000 114,000 106,000
Loss per share:      
Basic (in dollars per share) $ (4.01) $ (6.47) $ (12.54)
Diluted (in dollars per shares) $ (4.01) $ (6.47) $ (12.54)
v3.25.0.1
Loss per Share - Antidilutive Securities (Details) - shares
shares in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Antidilutive Securities Excluded from Computation of Earnings Per Share      
Common stock outstanding that have been excluded from the computation of diluted loss per share (in shares) 33 41 35
Unvested restricted stock units      
Antidilutive Securities Excluded from Computation of Earnings Per Share      
Common stock outstanding that have been excluded from the computation of diluted loss per share (in shares) 2 5 10
Shares related to convertible debt instruments      
Antidilutive Securities Excluded from Computation of Earnings Per Share      
Common stock outstanding that have been excluded from the computation of diluted loss per share (in shares) 31 36 25
v3.25.0.1
Segment and Geographic Information - Net Revenues and Adjusted EBITDA (Details) - USD ($)
$ in Millions
1 Months Ended 12 Months Ended
Nov. 11, 2024
May 31, 2023
Sep. 30, 2022
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Segment Reporting Information            
Net revenue       $ 11,851 $ 12,003 $ 12,218
Cost of goods sold       8,217 8,275 8,733
Advertising       1,472 1,397 1,473
Other segment items       1,709 2,025 2,428
Adjusted EBITDA       453 306 (416)
Less: reconciling items       (945) (1,044) (915)
Net loss       (492) (738) (1,331)
Depreciation and amortization       387 417 371
Equity-based compensation and related taxes       411 623 527
Interest expense, net       29 17 27
Other (income) expense, net       21 (1) 4
Provision for income taxes, net       10 9 12
Impairment and other related net charges       37 14 39
Restructuring charges       79 65 31
Gain on debt extinguishment       (29) (100) (96)
Total reconciling items       945 1,044 915
Impairment and other related net charges       34    
Impairment of right-of-use assets       23 5 23
Impairment of leasehold           31
Tangible asset impairment charges       14   15
United States Office Locations            
Segment Reporting Information            
Impairment of right-of-use assets       2    
2024 Notes | Convertible Debt            
Segment Reporting Information            
Repurchase of aggregate principal amount         83 375
2025 Notes | Convertible Debt            
Segment Reporting Information            
Repurchase of aggregate principal amount $ 518 $ 535 $ 229   535 229
2026 Notes | Convertible Debt            
Segment Reporting Information            
Repurchase of aggregate principal amount 215          
2025 Accreting Notes | Convertible Debt            
Segment Reporting Information            
Repurchase of aggregate principal amount $ 39          
Construction in progress            
Segment Reporting Information            
Tangible asset impairment charges       1 9 8
U.S.            
Segment Reporting Information            
Net revenue       10,373 10,482 10,464
Cost of goods sold       7,122 7,146 7,385
Advertising       1,292 1,234 1,277
Other segment items       1,388 1,658 1,900
Adjusted EBITDA       571 444 (98)
International            
Segment Reporting Information            
Net revenue       1,478 1,521 1,754
Cost of goods sold       1,095 1,129 1,348
Advertising       180 163 196
Other segment items       321 367 528
Adjusted EBITDA       $ (118) $ (138) $ (318)
v3.25.0.1
Segment and Geographic Information - Long-lived Assets by Segment (Details) - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Geographic long-lived assets:    
Long-Lived Assets $ 1,528 $ 1,568
Assets 3,459 3,474
Plus: reconciling corporate long-lived assets    
Geographic long-lived assets:    
Long-Lived Assets 460 518
Assets 1,886 1,919
Operating Segments | U.S.    
Geographic long-lived assets:    
Long-Lived Assets 789 783
Assets 1,245 1,243
Operating Segments | International    
Geographic long-lived assets:    
Long-Lived Assets 279 267
Assets 328 312
Segment Reconciling Items    
Geographic long-lived assets:    
Long-Lived Assets 1,068 1,050
Assets $ 1,573 $ 1,555
v3.25.0.1
Subsequent Events (Details)
$ in Millions
1 Months Ended
Jan. 10, 2025
USD ($)
employee
Jan. 31, 2024
employee
Subsequent Event [Line Items]    
Reduction in workforce employees | employee   1,650
Subsequent Event    
Subsequent Event [Line Items]    
Reduction in workforce employees | employee 730  
Subsequent Event | Minimum    
Subsequent Event [Line Items]    
Expected cost $ 102  
Subsequent Event | Minimum | Employee Severance    
Subsequent Event [Line Items]    
Expected cost 40  
Subsequent Event | Minimum | Other Restructuring    
Subsequent Event [Line Items]    
Expected cost 62  
Subsequent Event | Maximum    
Subsequent Event [Line Items]    
Expected cost 111  
Subsequent Event | Maximum | Employee Severance    
Subsequent Event [Line Items]    
Expected cost 44  
Subsequent Event | Maximum | Other Restructuring    
Subsequent Event [Line Items]    
Expected cost $ 67