SNAP INC, 10-K filed on 2/5/2025
Annual Report
v3.25.0.1
Cover Page - USD ($)
$ in Billions
12 Months Ended
Dec. 31, 2024
Jan. 31, 2025
Jun. 28, 2024
Entity Information [Line Items]      
Document Type 10-K    
Document Annual Report true    
Current Fiscal Year End Date --12-31    
Document Period End Date Dec. 31, 2024    
Document Transition Report false    
Entity File Number 001-38017    
Entity Registrant Name SNAP INC    
Entity Incorporation, State or Country Code DE    
Entity Tax Identification Number 45-5452795    
Entity Address, Address Line One 3000 31st Street    
Entity Address, City or Town Santa Monica    
Entity Address, State or Province CA    
Entity Address, Postal Zip Code 90405    
City Area Code (310)    
Local Phone Number 399-3339    
Title of 12(b) Security Class A Common Stock, par value $0.00001 per share    
Trading Symbol SNAP    
Security Exchange Name NYSE    
Entity Well-known Seasoned Issuer Yes    
Entity Voluntary Filers No    
Entity Current Reporting Status Yes    
Entity Interactive Data Current Yes    
Entity Filer Category Large Accelerated Filer    
Entity Small Business false    
Entity Emerging Growth Company false    
ICFR Auditor Attestation Flag true    
Document Financial Statement Error Correction false    
Entity Shell Company false    
Entity Public Float     $ 21.5
Amendment Flag false    
Document Fiscal Year Focus 2024    
Document Fiscal Period Focus FY    
Entity Central Index Key 0001564408    
Class A      
Entity Information [Line Items]      
Entity Common Stock Shares Outstanding   1,442,210,767  
Class B      
Entity Information [Line Items]      
Entity Common Stock Shares Outstanding   22,523,290  
Class C      
Entity Information [Line Items]      
Entity Common Stock Shares Outstanding   231,626,943  
v3.25.0.1
Audit Information
12 Months Ended
Dec. 31, 2024
Audit Information [Abstract]  
Auditor Firm ID 42
Auditor Name Ernst & Young LLP
Auditor Location Los Angeles, CA, United States
v3.25.0.1
Consolidated Statements of Cash Flows - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Cash flows from operating activities      
Net loss $ (697,856) $ (1,322,485) $ (1,429,653)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:      
Depreciation and amortization 158,074 168,441 202,173
Stock-based compensation 1,041,023 1,324,004 1,387,787
Amortization of debt issuance costs 9,388 7,361 6,865
Losses (gains) on debt and equity securities, net 8,460 33,027 36,838
Other (14,153) (26,958) 15,596
Change in operating assets and liabilities, net of effect of acquisitions:      
Accounts receivable, net of allowance (94,005) (98,127) (119,780)
Prepaid expenses and other current assets (36,544) (9,920) (40,917)
Operating lease right-of-use assets 54,127 70,674 71,441
Other assets (9,952) 2,238 (504)
Accounts payable (100,728) 94,988 46,492
Accrued expenses and other current liabilities 150,391 62,130 71,706
Operating lease liabilities (62,663) (68,007) (68,886)
Other liabilities 7,918 9,155 5,456
Net cash provided by (used in) operating activities 413,480 246,521 184,614
Cash flows from investing activities      
Purchases of property and equipment (194,826) (211,727) (129,306)
Purchases of strategic investments (2,000) (7,770) (26,346)
Sales of strategic investments 1,755 7,559 63,276
Cash paid for acquisitions, net of cash acquired 0 (50,254) (67,067)
Purchases of marketable securities (2,287,668) (2,048,273) (3,485,638)
Sales of marketable securities 354,311 459,481 75,716
Maturities of marketable securities 1,411,444 2,424,717 2,525,215
Other (100) (2,779) (18,125)
Net cash provided by (used in) investing activities (717,084) 570,954 (1,062,275)
Cash flows from financing activities      
Proceeds from issuance of convertible notes, net of issuance costs 740,350 0 1,483,500
Purchase of capped calls (68,850) 0 (177,000)
Proceeds from termination of capped calls 62,683 0 0
Proceeds from the exercise of stock options 12,798 1,038 4,272
Payments of debt issuance costs 0 0 (3,006)
Repurchases of Class A non-voting common stock (311,069) (189,394) (1,001,052)
Deferred payments for acquisitions (3,695) (270,433) 0
Repurchases of convertible notes (859,042) 0 0
Other (1,799) 0 0
Net cash provided by (used in) financing activities (428,624) (458,789) 306,714
Change in cash, cash equivalents, and restricted cash (732,228) 358,686 (570,947)
Cash, cash equivalents, and restricted cash, beginning of period 1,782,462 1,423,776 1,994,723
Cash, cash equivalents, and restricted cash, end of period 1,050,234 1,782,462 1,423,776
Supplemental disclosures      
Cash paid for income taxes, net 24,686 30,924 12,087
Cash paid for interest $ 10,284 $ 10,244 $ 8,873
v3.25.0.1
Consolidated Statements of Operations - USD ($)
shares in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Income Statement [Abstract]      
Revenue $ 5,361,398 $ 4,606,115 $ 4,601,847
Costs and expenses:      
Cost of revenue 2,474,237 2,114,117 1,815,342
Research and development 1,691,683 1,910,862 2,109,800
Sales and marketing 1,063,675 1,122,092 1,118,746
General and administrative 919,097 857,423 953,265
Total costs and expenses 6,148,692 6,004,494 5,997,153
Operating loss (787,294) (1,398,379) (1,395,306)
Interest income 153,466 168,394 58,597
Interest expense (21,552) (22,024) (21,459)
Other income (expense), net (16,846) (42,414) (42,529)
Loss before income taxes (672,226) (1,294,423) (1,400,697)
Income tax benefit (expense) (25,630) (28,062) (28,956)
Net loss $ (697,856) $ (1,322,485) $ (1,429,653)
Net loss per share attributable to Class A, Class B, and Class C common stockholders (Note 3):      
Basic (in usd per share) $ (0.42) $ (0.82) $ (0.89)
Diluted (in usd per share) $ (0.42) $ (0.82) $ (0.89)
Weighted average shares used in computation of net loss per share:      
Basic (in shares) 1,659,147 1,612,504 1,608,304
Diluted (in shares) 1,659,147 1,612,504 1,608,304
v3.25.0.1
Consolidated Statements of Comprehensive Income (Loss) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Statement of Comprehensive Income [Abstract]      
Net loss $ (697,856) $ (1,322,485) $ (1,429,653)
Other comprehensive income (loss), net of tax      
Unrealized gain (loss) on marketable securities, net of tax 4,590 8,269 (9,307)
Foreign currency translation (9,027) 12,836 (10,188)
Total other comprehensive income (loss), net of tax (4,437) 21,105 (19,495)
Total comprehensive loss $ (702,293) $ (1,301,380) $ (1,449,148)
v3.25.0.1
Consolidated Balance Sheets - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Current assets    
Cash and cash equivalents $ 1,046,534 $ 1,780,400
Marketable securities 2,329,745 1,763,680
Accounts receivable, net of allowance 1,348,472 1,278,176
Prepaid expenses and other current assets 182,006 153,587
Total current assets 4,906,757 4,975,843
Property and equipment, net 489,088 410,326
Operating lease right-of-use assets 530,441 516,862
Intangible assets, net 86,363 146,303
Goodwill 1,689,785 1,691,827
Other assets 233,914 226,597
Total assets 7,936,348 7,967,758
Current liabilities    
Accounts payable 173,197 278,961
Operating lease liabilities 24,885 49,321
Accrued expenses and other current liabilities 1,009,254 805,836
Convertible senior notes, net 36,212 0
Total current liabilities 1,243,548 1,134,118
Long-term convertible senior notes, net 3,607,717 3,749,400
Operating lease liabilities, noncurrent 575,082 546,279
Other liabilities 59,240 123,849
Total liabilities 5,485,587 5,553,646
Commitments and contingencies (Note 8)
Stockholders’ equity    
Treasury stock, at cost. 47,222 and 49,200 shares of Class A non-voting common stock at December 31, 2024 and December 31, 2023, respectively. (460,620) (479,903)
Additional paid-in capital 15,644,132 14,613,404
Accumulated deficit (12,735,461) (11,726,536)
Accumulated other comprehensive income (loss) 2,694 7,131
Total stockholders’ equity 2,450,761 2,414,112
Total liabilities and stockholders’ equity 7,936,348 7,967,758
Class A Non-voting Common Stock    
Stockholders’ equity    
Common stock, value 14 14
Class B Voting Common Stock    
Stockholders’ equity    
Common stock, value 0 0
Class C Voting Common Stock    
Stockholders’ equity    
Common stock, value $ 2 $ 2
v3.25.0.1
Consolidated Balance Sheets (Parenthetical) - $ / shares
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Sep. 30, 2022
Common stock, outstanding (in shares) 1,737,867,000 1,694,696,000 1,625,398,000  
Class A Non-voting Common Stock        
Common stock, par value (in usd per share) $ 0.00001 $ 0.00001    
Common stock, authorized (in shares) 3,000,000,000 3,000,000,000    
Common stock, issued (in shares) 1,483,717,717 1,440,541,000    
Common stock, outstanding (in shares) 1,436,495,296 1,391,341,000    
Treasury stock, common (in shares) 47,222,000 49,200,000   51,300,000
Class B Voting Common Stock        
Common stock, par value (in usd per share) $ 0.00001 $ 0.00001    
Common stock, authorized (in shares) 700,000,000 700,000,000    
Common stock, issued (in shares) 22,523,290 22,528,000    
Common stock, outstanding (in shares) 22,523,290 22,528,000    
Class C Voting Common Stock        
Common stock, par value (in usd per share) $ 0.00001 $ 0.00001    
Common stock, authorized (in shares) 260,887,848 260,888,000    
Common stock, issued (in shares) 231,626,943 231,627,000    
Common stock, outstanding (in shares) 231,626,943 231,627,000    
v3.25.0.1
Consolidated Statements of Stockholders' Equity - USD ($)
$ in Thousands
Total
Treasury stock
Additional paid-in capital
Accumulated deficit
Accumulated other comprehensive income (loss)
Class A
Class A
Common stock
Class A
Common stock
Class A Non-Voting Common Stock Conversion From Class B Voting Common Stock
Class B
Class B
Common stock
Class B
Common stock
Class A Non-Voting Common Stock Conversion From Class B Voting Common Stock
Class C
Class C
Common stock
Common stock, beginning of period (in shares) at Dec. 31, 2021     0 0 0   1,364,887,000     22,769,000     231,627,000
Treasury stock, beginning of period (in shares) at Dec. 31, 2021   0                      
Balance, beginning of period at Dec. 31, 2021   $ 0 $ 12,069,097 $ (8,284,466) $ 5,521   $ 14     $ 0     $ 2
Increase (Decrease) in Stockholders' Equity [Roll Forward]                          
Shares issued in connection with exercise of stock options under stock-based compensation plans (in shares)             334,000     58,000      
Issuance of Class A non-voting common stock in connection with acquisitions (in shares)             1,277,000            
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net (in shares)             58,342,000            
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net             $ 0            
Conversion of common stock to common stock (in shares)               298,000     (298,000)    
Repurchases of Class A non-voting common stock (in shares)             (105,208,000)            
Repurchases of Class A non-voting common stock             $ (1)            
Repurchases of Class A non-voting common stock (in shares)   105,208,000                      
Repurchases of Class A non-voting common stock   $ (1,001,052)                      
Retirement of Class A non-voting common stock (in shares)   (53,896,000)                      
Retirement of Class A non-voting common stock   $ 500,538   (500,538)                  
Stock-based compensation expense     1,369,407                    
Shares issued in connection with exercise of stock options under stock-based compensation plans     4,285                    
Issuance of Class A non-voting common stock in connection with acquisitions and divestitures     44,039                    
Purchase of capped calls     $ (177,000)                    
Net loss $ (1,429,653)     $ (1,429,653)   $ (1,203,614)     $ (20,141)     $ (205,898)  
Other comprehensive income (loss), net of tax $ (19,495)       $ (19,495)                
Common stock, end of period (in shares) at Dec. 31, 2022 1,625,398,000   0 0 0   1,319,930,000     22,529,000     231,627,000
Treasury stock, end of period (in shares) at Dec. 31, 2022   51,312,000                      
Balance, end of period at Dec. 31, 2022 $ 2,580,698 $ (500,514) $ 13,309,828 $ (10,214,657) $ (13,974)   $ 13     $ 0     $ 2
Treasury stock, beginning of period (in shares) at Sep. 30, 2022           51,300,000              
Increase (Decrease) in Stockholders' Equity [Roll Forward]                          
Retirement of Class A non-voting common stock (in shares)           (53,900,000)              
Retirement of Class A non-voting common stock           $ (500,500)              
Common stock, end of period (in shares) at Dec. 31, 2022 1,625,398,000   0 0 0   1,319,930,000     22,529,000     231,627,000
Treasury stock, end of period (in shares) at Dec. 31, 2022   51,312,000                      
Balance, end of period at Dec. 31, 2022 $ 2,580,698 $ (500,514) $ 13,309,828 $ (10,214,657) $ (13,974)   $ 13     $ 0     $ 2
Increase (Decrease) in Stockholders' Equity [Roll Forward]                          
Shares issued in connection with exercise of stock options under stock-based compensation plans (in shares)             599,000     565,000      
Issuance of Class A non-voting common stock in connection with acquisitions (in shares)             0            
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net (in shares)             86,557,000            
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net             $ 1            
Conversion of common stock to common stock (in shares)               566,000     (566,000)    
Repurchases of Class A non-voting common stock (in shares)             (18,423,000)            
Repurchases of Class A non-voting common stock             $ 0            
Repurchases of Class A non-voting common stock (in shares)   18,423,000                      
Repurchases of Class A non-voting common stock   $ (189,394)                      
Retirement of Class A non-voting common stock (in shares)   (18,423,000)                      
Retirement of Class A non-voting common stock   $ 189,394   (189,394)                  
Reissuances of Class A non-voting common stock for vesting of restricted stock units (in shares)   (2,112,000)         2,112,000            
Reissuances of Class A non-voting common stock for vesting of restricted stock units   $ 20,611 (20,611)                    
Stock-based compensation expense     1,323,149                    
Shares issued in connection with exercise of stock options under stock-based compensation plans     1,038                    
Issuance of Class A non-voting common stock in connection with acquisitions and divestitures     0                    
Purchase of capped calls     $ 0                    
Net loss (1,322,485)     $ (1,322,485)   $ (1,114,039)     $ (18,479)     $ (189,967)  
Other comprehensive income (loss), net of tax $ 21,105       $ 21,105                
Common stock, end of period (in shares) at Dec. 31, 2023 1,694,696,000   0 0 0 1,391,341,000 1,391,341,000   22,528,000 22,528,000   231,627,000 231,627,000
Treasury stock, end of period (in shares) at Dec. 31, 2023   49,200,000       49,200,000              
Balance, end of period at Dec. 31, 2023 $ 2,414,112 $ (479,903) $ 14,613,404 $ (11,726,536) $ 7,131   $ 14     $ 0     $ 2
Increase (Decrease) in Stockholders' Equity [Roll Forward]                          
Shares issued in connection with exercise of stock options under stock-based compensation plans (in shares)             884,000     5,000      
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net (in shares)             70,167,000            
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net             $ 0            
Conversion of common stock to common stock (in shares)               10,000     (10,000)    
Repurchases of Class A non-voting common stock (in shares)             (27,885,000)            
Repurchases of Class A non-voting common stock (in shares)   27,885,000                      
Repurchases of Class A non-voting common stock   $ (311,069)                      
Retirement of Class A non-voting common stock (in shares)   (27,885,000)                      
Retirement of Class A non-voting common stock   $ 311,069   (311,069)                  
Reissuances of Class A non-voting common stock for vesting of restricted stock units (in shares)   (1,978,000)         1,978,000            
Reissuances of Class A non-voting common stock for vesting of restricted stock units   $ 19,283 (19,283)                    
Stock-based compensation expense     1,041,023                    
Shares issued in connection with exercise of stock options under stock-based compensation plans     12,798                    
Purchase of capped calls     (68,850)                    
Termination of capped calls     $ 62,683                    
Net loss (697,856)     $ (697,856)   $ (590,956)     $ (9,475)     $ (97,425)  
Other comprehensive income (loss), net of tax $ (4,437)       $ (4,437)                
Common stock, end of period (in shares) at Dec. 31, 2024 1,737,867,000   0 0 0 1,436,495,296 1,436,495,000   22,523,290 22,523,000   231,626,943 231,627,000
Treasury stock, end of period (in shares) at Dec. 31, 2024   47,222,000       47,222,000              
Balance, end of period at Dec. 31, 2024 $ 2,450,761 $ (460,620) $ 15,644,132 $ (12,735,461) $ 2,694   $ 14     $ 0     $ 2
v3.25.0.1
Description of Business and Summary of Significant Accounting Policies
12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
Description of Business and Summary of Significant Accounting Policies Summary of Significant Accounting Policies
Snap Inc. is a technology company.
Snap Inc. (“we,” “our,” or “us”), a Delaware corporation, is headquartered in Santa Monica, California. Our flagship product, Snapchat, is a visual messaging application that was created to help people communicate through short videos and images called “Snaps.”
Basis of Presentation
Our consolidated financial statements are prepared in accordance with U.S. generally accepted accounting principles (“GAAP”). Our consolidated financial statements include the accounts of Snap Inc. and our wholly owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation. Our fiscal year ends on December 31. Certain reclassifications have been made in the prior periods to conform to the current year’s presentation. None of these reclassifications had a material impact on our consolidated financial statements.
Use of Estimates
The preparation of our consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts in the consolidated financial statements. Management’s estimates are based on historical information available as of the date of the consolidated financial statements and various other assumptions that we believe are reasonable under the circumstances. Actual results could differ from those estimates.
Key estimates relate primarily to determining the fair value of assets and liabilities assumed in business combinations, evaluation of contingencies, uncertain tax positions, and the fair value of strategic investments. On an ongoing basis, management evaluates our estimates compared to historical experience and trends, which form the basis for making judgments about the carrying value of assets and liabilities.
Concentrations of Business Risk
We currently use both Google Cloud and Amazon Web Services for our hosting requirements. A disruption or loss of service from one or both of these partners could seriously harm our ability to operate. Although we believe there are other qualified providers that can provide these services, a transition to a new provider could create a significant disruption to our business and negatively impact our consolidated financial statements.
Concentrations of Credit Risk
Financial instruments that potentially subject us to significant concentrations of credit risk consist principally of cash, cash equivalents, marketable securities, and accounts receivable. We maintain cash deposits, cash equivalent balances, and marketable securities with several financial institutions. Cash and cash equivalents may be withdrawn or redeemed on demand. We believe that the financial institutions that hold our cash and cash equivalents are financially sound and, accordingly, minimal credit risk exists with respect to these balances. We also maintain investments in U.S. government debt and agency securities, publicly traded equity securities, corporate debt securities, certificates of deposit, money market funds, and commercial paper that carry high credit ratings and accordingly, minimal credit risk exists with respect to these balances.
We extend credit to our customers based on an evaluation of their ability to pay amounts due under contractual arrangement and generally do not obtain or require collateral.
Revenue Recognition
Revenue is recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to receive in exchange for those goods or services. See Note 2 for additional information.
Cost of Revenue
Cost of revenue includes payments for infrastructure, content and developer partner costs, and advertiser partner and other costs. Infrastructure costs primarily consist of payments to third-party infrastructure partners for hosting our products, which include expenses related to storage, computing, and bandwidth. Content and developer partner costs primarily consist of fees paid to our content creators and publisher partners who share content on our platform through revenue sharing arrangements. Under these arrangements, we pay a portion of the fees we receive from advertisers for Snap Ads that are displayed within partner content on Snapchat. Advertising partner and other costs primarily consist of payments to third-party partners for fulfillment services, credit card and other transaction processing fees, and other expenses directly related to providing our services.
Cost of revenue includes personnel-related costs, including salaries, benefits, and stock-based compensation expense for our employees engaged in the delivery of our services. Cost of revenue also includes facilities and other supporting overhead costs, including depreciation and amortization, and inventory costs.
Advertising
Advertising costs are expensed as incurred and recorded within sales and marketing expenses in our consolidated statements of operations. For the years ended December 31, 2024, 2023, and 2022, advertising costs were $57.7 million, $24.9 million, and $42.7 million, respectively.
Capital Structure
We have three classes of authorized common stock – Class A common stock, Class B common stock, and Class C common stock. Class A common stockholders have no voting rights, Class B common stockholders are entitled to one vote per share, and Class C common stockholders are entitled to ten votes per share. Shares of our Class B common stock are convertible into an equivalent number of shares of our Class A common stock and generally convert into shares of our Class A common stock upon transfer. Shares of our Class C common stock are convertible into an equivalent number of shares of our Class B common stock and generally convert into shares of our Class B common stock upon transfer.
Future Stock Split to be Effected in the Form of a Stock Dividend
In July 2022, our board of directors determined that it was advisable and in our best interest to approve a stock split to be effected in the form of a special dividend of one share of Class A common stock on each outstanding share of our common stock at a future date (the “Future Stock Split”). In connection with the Future Stock Split, we entered into certain agreements (the “Co-Founder Agreements”) with Evan Spiegel and Robert Murphy, our co-founders, and certain of their respective affiliates requiring them, among other things, to convert shares of Class B common stock and Class C common stock into Class A common stock under certain circumstances. In May 2024, the conditions for the declaration of such dividends were modified and the Co-Founder Agreements were amended to reflect such modifications. As modified, the Future Stock Split will not be declared and paid until the first business day following the date on which (i) the average of the volume weighted average price (the “VWAP”) per share of Class A common stock equals or exceeds $40 per share for 90 consecutive trading days (the “90-Day VWAP”) and (ii) the ratio of the 90-Day VWAP to $8.70 equals or exceeds the ratio of the average closing price of the S&P 500 Total Return index for the same 90 trading days for which the 90-Day VWAP was calculated to 8,862.85. If this does not occur by July 21, 2032, the Future Stock Split will not be declared and paid, and the Co-Founder Agreements will terminate.
No adjustments have been made to share or per share amounts for Class A common stock in the accompanying consolidated financial statements for the effects of the Future Stock Split as these triggering conditions have not been met.
Stock-based Compensation
We measure and recognize compensation expense for stock-based payment awards, including stock options, restricted stock units (“RSUs”), and restricted stock awards (“RSAs”) granted to employees, directors, and advisors, based on the grant date fair value of the awards. The grant date fair value of stock options is estimated using a Black-Scholes option pricing model. The fair value of stock-based compensation for stock options is recognized on a straight-line basis, net of estimated forfeitures, over the period during which services are provided in exchange for the award. The grant date fair value of RSUs and RSAs is estimated based on the fair value of our underlying common stock.
RSUs and RSAs vest on the satisfaction of a service-based condition. The service condition for RSUs and RSAs is generally satisfied in equal monthly or quarterly installments over three or four years. For these awards, we recognize stock-based compensation expense on a straight-line basis over the requisite service period.
Stock-based compensation expense recognized for all periods presented is based on awards that are expected to vest, including an estimate of forfeitures. We estimate the forfeiture rate using historical forfeitures of equity awards and other expected changes in facts and circumstances, if any. A modification of the terms of a stock-based award is treated as an exchange of the original award for a new award with total compensation cost equal to the grant-date fair value of the original award plus the incremental value of the modification to the award.
The total recognized tax benefit related to stock-based compensation expense for all periods presented was immaterial as we have established valuation allowances to reduce our net deferred tax assets to the amount that is more likely than not to be realized. The majority of the future tax benefits that arise on settlement of RSUs, RSAs and stock options are in jurisdictions for which our net deferred tax assets have a full valuation allowance.
Income Taxes
We are subject to income taxes in the United States and numerous foreign jurisdictions. Deferred tax assets and liabilities are determined based on differences between the financial reporting and tax basis of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the deferred tax asset or liability is expected to be realized or settled.
In evaluating our ability to recover deferred tax assets, we consider all available positive and negative evidence, including historical operating results, ongoing tax planning, and forecasts of future taxable income on a jurisdiction-by-jurisdiction basis. Based on the level of historical losses, we have established a valuation allowance to reduce our net deferred tax assets to the amount that is more likely than not to be realized.
We recognize a tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in our consolidated financial statements from such positions are measured based on the largest benefit that has a greater than 50% likelihood of being realized. We recognize interest and penalties associated with tax matters as part of the income tax provision and include accrued interest and penalties with the related income tax liability on our consolidated balance sheets.
Currency Translation and Remeasurement
The functional currency of the majority of our foreign subsidiaries is the U.S. dollar. Monetary assets and liabilities denominated in a foreign currency are remeasured into U.S. dollars at the exchange rate on the balance sheet date. Revenue and expenses are remeasured at the average exchange rates during the period. Equity transactions and other non-monetary assets are remeasured using historical exchange rates. Foreign currency transaction gains and losses are recorded in other income (expense), net on our consolidated statement of operations. For those foreign subsidiaries where the local currency is the functional currency, adjustments to translate those statements into U.S. dollars are recorded in accumulated other comprehensive income (loss) in stockholders’ equity.
Cash and Cash Equivalents
Cash and cash equivalents consist of highly liquid investments with maturities of 90 days or less from the date of purchase.
Restricted Cash
Restricted cash primarily includes cash and cash equivalents that are legally restricted as to withdrawal or use in our operations. Restricted cash balances are included in other assets on our consolidated balance sheets.
Marketable Securities
We hold investments in marketable securities consisting of U.S. government securities, U.S. government agency securities, corporate debt securities, certificates of deposit, commercial paper, and publicly traded equity securities. We
classify marketable investments in debt securities as available-for-sale investments in our current assets because they represent investments available for current operations.
Our available-for-sale investments in debt securities are carried at fair value with any unrealized gains and losses included in accumulated other comprehensive income (loss) in stockholders’ equity. Available-for-sale debt securities with an amortized cost basis in excess of estimated fair value are assessed to determine what amount of that difference, if any, is caused by expected credit losses, with any allowance for credit losses recognized as a charge in other income (expense), net on our consolidated statements of income. We did not record any credit losses on our available-for-sale debt securities in any of the periods presented. We determine gains or losses on the sale or maturities of marketable securities using the specific identification method and these gains or losses are recorded in other income (expense), net in our consolidated statements of operations.
Publicly traded equity securities are carried at fair value with any unrealized gains and losses recorded in other income (expense), net in our consolidated statements of operations.
Strategic Investments
We hold strategic investments primarily in privately held companies, consisting primarily of equity securities without readily determinable fair values, and to a lesser extent, debt securities. We adjust the carrying value of these equity securities to fair value upon observable transactions for identical or similar investments of the same issuer or upon impairment. All strategic investments are reviewed periodically for impairment. Any adjustments to carrying value of these investments are recorded in other income (expense), net in our consolidated statements of operations. Strategic investments are included within other assets in our consolidated balance sheets.
When we exercise significant influence over, but do not control the investee, such strategic investments are accounted for using the equity method. Under the equity method of accounting, we record our share of the results of the investments within other income (expense), net in our consolidated statements of operations.
Fair Value Measurements
Certain financial instruments are required to be recorded at fair value. Other financial instruments, including cash and cash equivalents and restricted cash, are recorded at cost, which approximates fair value. Additionally, accounts receivable, accounts payable, and accrued expenses approximate fair value because of the short-term nature of these financial instruments.
Accounts Receivable and Allowance for Doubtful Accounts
Accounts receivable are recorded at the invoiced amount less any allowance for doubtful accounts to reserve for potentially uncollectible receivables. To determine the amount of the allowance, we make judgments about the creditworthiness of customers based on ongoing credit evaluation and historical experience. As of December 31, 2024 and 2023, the allowance for doubtful accounts was immaterial.
Property and Equipment
Property and equipment are stated at cost, less accumulated depreciation. We compute depreciation using the straight-line method over the estimated useful lives of the assets, which is generally three years for computer hardware, software, and equipment, five years for furniture, and over the shorter of lease term or useful life of the assets for leasehold improvements. Buildings are generally depreciated over a useful life ranging from 20 to 45 years. Maintenance and repairs are expensed as incurred.
Leases
We have non-cancelable lease agreements, primarily for offices, that are recorded as operating lease right-of-use assets and operating lease liabilities in our consolidated balance sheets. We account for lease and non-lease components as a single lease component and do not record leases with an initial term of twelve months or less in our consolidated balance sheets. We use our incremental borrowing rate based on the information available at the lease commencement date to determine the present value of lease payments over the lease term. Our lease terms may include options to extend or
terminate the lease when it is reasonably certain we will exercise that option. Certain agreements have free rent periods or escalating rent payment provisions. Rent expense is recognized on a straight-line basis over the lease term.
Software Development Costs
Software development costs include costs to develop software to be used to meet internal needs and applications used to deliver our services. We capitalize development costs related to these software applications once the preliminary project stage is complete and it is probable that the project will be completed and the software will be used to perform the function intended. Costs capitalized for developing such software applications were not material for the periods presented.
Segments
Our CEO is our chief operating decision maker (“CODM). Our CEO evaluates performance and makes operating decisions about allocating resources based on financial data presented on a consolidated basis, accompanied by information about revenue disaggregated by geographic region. Because our CODM evaluates financial performance on a consolidated basis, we have determined that we have a single reportable segment composed of the consolidated financial results of Snap Inc.
Business Combinations
We include the results of operations of the businesses that we acquire from the date of acquisition. We determine the fair value of the assets acquired and liabilities assumed based on their estimated fair values as of the respective date of acquisition. The excess purchase price over the fair values of identifiable assets and liabilities is recorded as goodwill. Determining the fair value of assets acquired and liabilities assumed requires management to use significant judgment and estimates including the selection of valuation methodologies, estimates of future revenue and cash flows, discount rates, and selection of comparable companies. Our estimates of fair value are based on assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. During the measurement period, not to exceed one year from the date of acquisition, we may record adjustments to the assets acquired and liabilities assumed, with a corresponding offset to goodwill. At the conclusion of the measurement period, any subsequent adjustments are reflected in our consolidated statements of operations.
When we issue payments or grants of equity to selling stockholders in connection with an acquisition, we evaluate whether the payments or awards are compensatory. This evaluation includes whether cash payments or stock award vesting is contingent on the continued employment of the selling stockholder beyond the acquisition date. If continued employment is required for the cash to be paid or stock awards to vest, the award is treated as compensation for post-acquisition services and is recognized as compensation expense.
Transaction costs associated with business combinations are expensed as incurred, and are included in general and administrative expenses in our consolidated statements of operations.
Goodwill
Goodwill represents the excess of the purchase price over the fair value of net assets acquired in a business combination. We test goodwill for impairment at least annually, in the fourth quarter, or whenever events or changes in circumstances indicate that goodwill might be impaired. For all periods presented, we had a single operating segment and reporting unit structure. There were no impairment charges in any of the periods presented.
Intangible Assets
Intangible assets are carried at cost and amortized on a straight-line basis over their estimated useful lives. We determine the appropriate useful life of our intangible assets by measuring the expected cash flows of acquired assets. The estimated useful lives of intangible assets are generally as follows:
Intangible AssetEstimated Useful
Life
Domain names
5 years
Trademarks
3 years
Acquired developed technology
3 to 7 years
Customer relationships
2 to 8 years
Patents
4 to 14 years
Impairment of Long-Lived Assets
We evaluate recoverability of our property and equipment, operating lease right-of-use assets, and intangible assets, excluding goodwill, when events or changes indicate the carrying amount of an asset may not be recoverable. Events and changes in circumstances considered in determining whether the carrying value of long-lived assets may not be recoverable include significant changes in performance relative to expected operating results, significant changes in asset use, and significant negative industry or economic trends and changes in our business strategy. Recoverability of these assets is measured by comparison of their carrying amount to future undiscounted cash flows to be generated. If impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment loss is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets.
Legal Contingencies
For legal contingencies, we accrue a liability for an estimated loss if the potential loss from any claim or legal proceeding is considered probable, and the amount can be reasonably estimated. Legal fees and expenses are expensed as incurred. Note 8 provides additional information regarding our legal contingencies.
Recent Accounting Pronouncements
In November 2024, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2024-04, Debt—Debt with Conversion and Other Options (Subtopic 470-20): Induced Conversions of Convertible Debt Instruments, which clarifies the requirements for determining whether certain settlements of convertible debt instruments should be accounted for as an induced conversion. The guidance is effective for annual reporting periods, and interim reporting periods within those annual reporting periods, beginning after December 15, 2025. The guidance is applied on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures.
In November 2024, the FASB issued ASU 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which requires public entities to provide a disclosure within the financial statement footnotes showing the disaggregation of certain expenses included in relevant expense captions on the consolidated income statement, with a qualitative description of the amounts that are not separately disaggregated quantitatively. The guidance also requires disclosure of the total amount of selling expenses and, in annual reporting periods, an entity’s definition of selling expenses. The guidance is effective for annual periods beginning after December 15, 2026 and interim periods beginning after December 15, 2027. The guidance is applied on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures.
In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which requires public entities to provide greater disaggregation within their annual rate reconciliation, including new requirements to present reconciling items on a gross basis in specified categories, disclose both percentages and dollar amounts, and disaggregate individual reconciling items by jurisdiction and nature when the effect of the items meet a quantitative threshold. The guidance also requires disaggregating the annual disclosure of income taxes paid, net of refunds received, by federal (national), state, and foreign taxes, with separate presentation of individual jurisdictions that
meet a quantitative threshold. The guidance is effective for annual periods beginning after December 15, 2024 on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures.
In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which requires public entities with a single reportable segment to provide all the disclosures required by this standard and all existing segment disclosures in Topic 280 on an interim and annual basis, including new requirements to disclose significant segment expenses that are regularly provided to the CODM and included within the reported measure(s) of a segment’s profit or loss, the amount and composition of any other segment items, the title and position of the CODM, and how the CODM uses the reported measure(s) of a segment’s profit or loss to assess performance and decide how to allocate resources. The guidance is effective for annual periods beginning after December 15, 2023, and interim periods beginning after December 15, 2024, applied retrospectively with early adoption permitted. Effective January 1, 2024, we adopted ASU 2023-07. Refer to Note 19 of these consolidated financial statements.
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Revenue
12 Months Ended
Dec. 31, 2024
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
We determine revenue recognition by first identifying the contract or contracts with a customer, identifying the performance obligations in the contract, determining the transaction price, allocating the transaction price to the performance obligations in the contract, and recognizing revenue when, or as, we satisfy a performance obligation.
Revenue is recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to receive in exchange for those goods or services. We determine collectability by performing ongoing credit evaluations and monitoring customer accounts receivable balances. Sales tax, including value added tax, is excluded from reported revenue.
We generate substantially all of our revenues by offering various advertising products on Snapchat, which include Snap Ads and AR Ads, referred to as advertising revenue. AR Ads include Sponsored Lenses, which allow users to interact with an advertiser’s brand by enabling branded augmented reality experiences.
The substantial majority of advertising revenue is generated from the display of advertisements on Snapchat through contractual agreements that are either based on the number of advertising impressions delivered or on a fixed fee basis over a period of time. Revenue related to agreements based on the number of impressions delivered is recognized when the advertisement is served. Revenue related to fixed fee arrangements is recognized ratably over the service period, typically less than 30 days in duration, and such arrangements do not contain minimum impression guarantees.
In arrangements where another party is involved in providing specified services to a customer, we evaluate whether we are the principal or agent. In this evaluation, we consider if we obtain control of the specified goods or services before they are transferred to the customer, as well as other indicators such as the party primarily responsible for fulfillment, inventory risk, and discretion in establishing price. For advertising revenue arrangements where we are not the principal, we recognize revenue on a net basis. For the periods presented, revenue for arrangements where we are the agent was not material.
We also generate revenue from subscriptions and sales of hardware products. Sales of hardware products are reported net of allowances for returns. For the periods presented, all such revenue was not material.
The following table represents our revenue disaggregated by geographic region based on the billing address of the customer:
Year Ended December 31,
202420232022
(in thousands)
North America (1) (2)
$3,236,217 $2,952,301 $3,205,554 
Europe (3)
957,075 772,078 712,764 
Rest of world1,168,106 881,736 683,529 
Total revenue$5,361,398 $4,606,115 $4,601,847 
(1)North America includes Mexico, the Caribbean, and Central America.
(2)United States revenue was $3.1 billion, $2.9 billion, and $3.1 billion for the years ended December 31, 2024, 2023, and 2022, respectively.
(3)Europe includes Russia and Turkey. Effective March 2022, we halted advertising sales to Russian and Belarusian entities.
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Net Loss per Share
12 Months Ended
Dec. 31, 2024
Earnings Per Share [Abstract]  
Net Loss per Share Net Loss per Share
We compute net loss per share using the two-class method required for multiple classes of common stock. We have three classes of authorized common stock for which voting rights differ by class.
Basic net loss per share is computed by dividing net loss attributable to each class of stockholders by the weighted-average number of shares of stock outstanding during the period, adjusted for RSAs for which the risk of forfeiture has not yet lapsed.
For the calculation of diluted net loss per share, net loss per share attributable to common stockholders for basic net loss per share is adjusted by the effect of dilutive securities, including awards under our equity compensation plans. Diluted net loss per share attributable to common stockholders is computed by dividing the resulting net loss attributable to common stockholders by the weighted-average number of fully diluted common shares outstanding. We use the if-converted method for calculating any potential dilutive effect of the convertible senior notes due in 2025, 2026, 2027, 2028, and 2030 (collectively, the “Convertible Notes”) on diluted net loss per share. The Convertible Notes would have a dilutive impact on net income per share when the average market price of Class A common stock for a given period exceeds the respective conversion price of the Convertible Notes. For the periods presented, our potentially dilutive shares relating to stock options, RSUs, RSAs, and Convertible Notes were not included in the computation of diluted net loss per share as the effect of including these shares in the calculation would have been anti-dilutive.
The numerators and denominators of the basic and diluted net loss per share computations for our common stock are calculated as follows for the years ended December 31, 2024, 2023, and 2022:
Year Ended December 31,
202420232022
(in thousands, except per share data)
Class AClass BClass CClass AClass BClass CClass AClass BClass C
Numerator:
Net loss$(590,956)$(9,475)$(97,425)$(1,114,039)$(18,479)$(189,967)$(1,203,614)$(20,141)$(205,898)
Net loss attributable to common stockholders$(590,956)$(9,475)$(97,425)$(1,114,039)$(18,479)$(189,967)$(1,203,614)$(20,141)$(205,898)
Denominator:         
Basic shares:         
Weighted-average common shares - Basic1,404,99422,526231,6271,358,34522,532231,6271,354,01922,658231,627
Diluted shares:         
Weighted-average common shares - Diluted1,404,99422,526231,6271,358,34522,532231,6271,354,01922,658231,627
Net loss per share attributable to common stockholders:         
Basic$(0.42)$(0.42)$(0.42)$(0.82)$(0.82)$(0.82)$(0.89)$(0.89)$(0.89)
Diluted$(0.42)$(0.42)$(0.42)$(0.82)$(0.82)$(0.82)$(0.89)$(0.89)$(0.89)
The following potentially dilutive shares were excluded from the calculation of diluted net loss per share because their effect would have been anti-dilutive:
As of December 31,
202420232022
(in thousands)
Stock options6801,6973,159
Unvested RSUs and RSAs134,253157,130132,392
Convertible Notes (if-converted)85,94589,37989,379
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Stockholders' Equity
12 Months Ended
Dec. 31, 2024
Share-Based Payment Arrangement [Abstract]  
Stockholders' Equity Stockholders’ Equity
Common Stock
As of December 31, 2024, we are authorized to issue 3,000,000,000 shares of Class A non-voting common stock, 700,000,000 shares of Class B voting common stock, and 260,887,848 shares of Class C voting common stock, each with a par value of $0.00001 per share. Class A common stockholders have no voting rights, Class B common stockholders are entitled to one vote per share, and Class C common stockholders are entitled to ten votes per share. Shares of our Class B common stock are convertible into an equivalent number of shares of our Class A common stock and generally convert into shares of our Class A common stock upon transfer. Shares of our Class C common stock are convertible into an equivalent number of shares of our Class B common stock and generally convert into shares of our Class B common stock upon transfer. Any dividends paid to the holders of the Class A common stock, Class B common stock, and Class C common stock will be paid on a pro rata basis. For the year ended December 31, 2024, we did not declare any dividends. On a liquidation event, as defined in our certificate of incorporation, any distribution to common stockholders is made on a pro rata basis to the holders of the Class A common stock, Class B common stock, and Class C common stock.
As of December 31, 2024, there were 1,483,717,717 shares issued and 1,436,495,296 shares outstanding of Class A common stock, and 22,523,290 shares and 231,626,943 shares issued and outstanding of Class B common stock and Class C common stock, respectively.
Stock-based Compensation Plans
We maintain one active share-based employee compensation plan, the 2017 Equity Incentive Plan (the “2017 Plan”). In January 2017, our board of directors adopted the 2017 Plan, and in February 2017, our stockholders approved the 2017 Plan, effective on March 1, 2017. The 2017 Plan provides for the grant of incentive stock options to employees,
including employees of any parent or subsidiary, and for the grant of nonstatutory stock options, stock appreciation rights, RSAs, RSUs, performance stock awards, performance cash awards, and other forms of stock awards to employees, directors, and consultants, including employees and consultants of our affiliates. The maximum term for stock options granted under the 2017 Plan may not exceed ten years from the date of grant. The 2017 Plan will terminate ten years from the date our board of directors approved the plan, unless it is terminated earlier by our board of directors.
The number of shares reserved for issuance under the 2017 Plan will increase automatically on January 1st of each calendar year, beginning on January 1, 2018 through January 1, 2027, by the lesser of (i) 5.0% of the total number of shares of our capital stock outstanding on December 31st of the immediately preceding calendar year, and (ii) a number determined by our board of directors. As of December 31, 2024, there were 152,488,503 shares of our Class A common stock reserved for future issuance under the 2017 Plan.
2017 Employee Stock Purchase Plan
In January 2017, our board of directors adopted the 2017 Employee Stock Purchase Plan (the “2017 ESPP”). Our stockholders approved the 2017 ESPP in February 2017. The 2017 ESPP became effective in connection with the IPO. A total of 16,484,690 shares of Class A common stock were initially reserved for issuance under the 2017 ESPP. No shares of our Class A common stock have been issued or offered under the 2017 ESPP. The number of shares of our Class A common stock reserved for issuance will automatically increase on January 1st of each calendar year, beginning on January 1, 2018 through January 1, 2027, by the lesser of (i) 1.0% of the total number of shares of our common stock outstanding on the last day of the calendar month before the date of the automatic increase, and (ii) 15,000,000 shares; provided that before the date of any such increase, our board of directors may determine that such increase will be less than the amount set forth in clauses (i) and (ii). As of December 31, 2024, there were 16,484,690 shares of our Class A common stock reserved for future issuance under the 2017 ESPP.
Restricted Stock Units and Restricted Stock Awards
The following table summarizes the RSU and RSA activity for the year ended December 31, 2024:
Number of
Class A Shares
Weighted-
Average
Grant Date
Fair Value
(in thousands, except per share data)
Unvested as of December 31, 2023157,130$12.82 
Granted89,187$12.92 
Vested(73,105)$14.90 
Forfeited(38,959)$12.34 
Unvested as of December 31, 2024134,253$11.90 
The weighted-average grant date fair value of RSUs and RSAs granted for the years ended December 31, 2024, 2023 and 2022 was $12.92, $10.41, and $15.17, respectively. The total fair value of RSUs and RSAs vested for the years ended December 31, 2024, 2023, and 2022 was $0.9 billion, $1.0 billion, and $1.2 billion, respectively.
Total unrecognized compensation cost related to outstanding RSUs and RSAs was $1.3 billion as of December 31, 2024 and is expected to be recognized over a weighted-average period of 2.0 years.
Stock Options
The following table summarizes the stock option award activity under the 2017 Plan for the year ended December 31, 2024:
Number of
Class A Shares
Number of
Class B Shares
Weighted-
Average
Exercise
Price
Weighted-
Average
Remaining
Contractual
Term
(in years)
Aggregate Intrinsic Value (1)
(in thousands, except per share data)
Outstanding as of December 31, 20231,6925$14.90 4.41$5,225 
Granted$— 
Exercised(884)(5)$14.39 
Forfeited(128)$12.58 
Outstanding as of December 31, 2024680$16.01 4.51$253 
Exercisable as of December 31, 2024680$16.01 4.51$253 
Vested and expected to vest as of December 31, 2024680$16.01 4.51$253 
(1)The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying stock option awards and the closing market price of our Class A common stock as of December 31, 2024 and December 31, 2023.
There were no stock options granted for the years ended December 31, 2024 and 2023. The weighted-average grant date fair value of stock options granted for the year ended December 31, 2022 was $8.41 per share as calculated by the Black-Scholes option pricing model. Stock-based compensation expense for stock options was not material for the years ended December 31, 2024, 2023, and 2022.
As of December 31, 2024, there was no unrecognized compensation cost related to stock options granted under the 2017 Stock Plan.
There were no stock options that vested for the year ended December 31, 2024. The total grant date fair value of stock options that vested for the years ended December 31, 2023 and 2022 was $1.1 million and $3.2 million, respectively. The intrinsic value of stock options exercised for the years ended December 31, 2024, 2023, and 2022 was $1.4 million, $12.3 million, and $5.9 million, respectively.
Stock-Based Compensation Expense
Total stock-based compensation expense by function was as follows:
Year Ended December 31,
202420232022
(in thousands)
Cost of revenue$6,034 $9,555 $12,288 
Research and development683,830 893,026 970,746 
Sales and marketing216,672 255,688 203,092 
General and administrative134,487 165,735 201,661 
Total$1,041,023 $1,324,004 $1,387,787 
Stock Repurchases
In October 2024, our board of directors authorized a stock repurchase program of up to $500.0 million of our Class A common stock. We did not repurchase any shares under this program in the fourth quarter of 2024. Accordingly, as of December 31, 2024, the remaining availability under the stock repurchase authorization was $500.0 million.
In October 2023, our board of directors authorized a stock repurchase program of up to $500.0 million of our Class A common stock. The program was completed in the second quarter of 2024, during which we repurchased, and subsequently retired, 46.3 million shares of our Class A common stock for an aggregate of $500.5 million, representing the entire amount approved by our board of directors and including costs associated with the repurchases.
In October 2022, our board of directors authorized a stock repurchase program of up to $500.0 million of our Class A common stock. The program was completed in the fourth quarter of 2022, during which we repurchased, and subsequently retired, 53.9 million shares of our Class A common stock for an aggregate of $500.5 million, representing the entire amount approved by our board of directors and including costs associated with the repurchases.
In July 2022, our board of directors authorized a stock repurchase program of up to $500.0 million of our Class A common stock. The program was completed in the third quarter of 2022, during which we repurchased 51.3 million shares of our Class A common stock for an aggregate of $500.5 million, representing the entire amount approved by our board of directors and including costs associated with the repurchases. These shares are recorded as treasury stock on our consolidated balance sheets and remain available for re-issuance.
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Business Acquisitions
12 Months Ended
Dec. 31, 2024
Business Combination, Asset Acquisition, and Joint Venture Formation [Abstract]  
Business Acquisitions Business Acquisitions
2023 Acquisitions
In 2023, the aggregate purchase consideration for business acquisitions was $73.1 million, which primarily consisted of $56.3 million in cash and $12.6 million recorded in other liabilities in our consolidated balance sheet. Of the aggregate purchase consideration, $42.8 million was allocated to goodwill and the remainder primarily to identifiable intangible assets. The acquired assets are expected to enhance our existing platform, technology, and workforce. The goodwill amount represents synergies related to our existing platform expected to be realized from the business acquisitions and assembled workforce. The associated goodwill and intangible assets are not deductible for tax purposes.
2022 Acquisitions
In 2022, we completed acquisitions to enhance our existing platform, technology, and workforce. The aggregate purchase consideration was $120.5 million, which included $17.7 million in cash, $44.0 million in shares of our Class A common stock, and $58.8 million recorded in other liabilities on our consolidated balance sheet. Of the aggregate purchase consideration, $69.3 million was allocated to goodwill and the remainder primarily to identifiable intangible assets. The goodwill amount represents synergies related to our existing platform expected to be realized from the business acquisitions and assembled workforce. Of the acquired goodwill and intangible assets, $101.7 million is deductible for tax purposes.
Additional Information on 2023 and 2022 Acquisitions
The operating results of the above acquisitions were included in the results of our operations from the acquisition date and were not material to our consolidated revenue or consolidated operating loss. In addition, unaudited pro forma results of operations assuming the above acquisitions had taken place at the beginning of each period are not provided because the historical operating results of the acquired entities were not material and pro forma results would not be materially different from reported results for the periods presented.
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Goodwill and Intangible Assets
12 Months Ended
Dec. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets Goodwill and Intangible Assets
The changes in the carrying amount of goodwill for the years ended December 31, 2024 and 2023 were as follows:
Goodwill
(in thousands)
Balance as of December 31, 2022$1,646,120 
Goodwill acquired42,780 
Foreign currency translation2,927 
Balance as of December 31, 2023$1,691,827 
Goodwill acquired— 
Foreign currency translation(2,042)
Balance as of December 31, 2024$1,689,785 
Intangible assets consisted of the following:
As of December 31, 2024
Weighted-
Average
Remaining
Useful Life
(Years)
Gross
Carrying
Amount
Accumulated
Amortization
Net
(in thousands, except years)
Domain names2.0$745 $(613)$132 
Technology2.3308,333 (238,189)70,144 
Patents8.839,373 (23,286)16,087 
Other6,000 (6,000)— 
Total intangible assets
$354,451 $(268,088)$86,363 
As of December 31, 2023
Weighted-
Average
Remaining
Useful Life
(Years)
Gross
Carrying
Amount
Accumulated
Amortization
Net
(in thousands, except years)
Domain names3.0$745 $(546)$199 
Technology2.8323,313 (197,608)125,705 
Patents8.839,373 (19,099)20,274 
Other6,000 (5,875)125 
Total intangible assets
$369,431 $(223,128)$146,303 
Amortization of intangible assets for the years ended December 31, 2024, 2023, and 2022 was $60.0 million, $81.1 million, and $132.3 million, respectively. We revised the useful lives of certain customer relationships, trademarks, domain names, and technology for the years ended December 31, 2024, 2023 and 2022, which resulted in a $3.2 million, $19.9 million, and $49.3 million increase to amortization expense for the respective years.
As of December 31, 2024, the estimated intangible asset amortization expense for the next five years and thereafter is as follows:
Estimated
Amortization
(in thousands)
Year ending December 31,
2025$41,513 
202620,299 
202712,124 
20284,343 
20291,335 
Thereafter6,749 
Total$86,363 
v3.25.0.1
Debt
12 Months Ended
Dec. 31, 2024
Debt Disclosure [Abstract]  
Debt Debt
Convertible Notes
2030 Notes
In May 2024, we entered into a purchase agreement with certain counterparties for the sale of an aggregate of $750.0 million principal amount of convertible senior notes due in 2030 (the “2030 Notes”) in a private offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”). The 2030 Notes consisted of a $650.0 million initial placement and an over-allotment option that provided the initial purchasers of the 2030 Notes with the option to purchase an additional $100.0 million aggregate principal amount of the 2030 Notes, which was fully exercised. The 2030 Notes were issued pursuant to an indenture dated May 13, 2024. The net proceeds from the issuance of the 2030 Notes were $671.5 million, net of debt issuance costs and cash used to purchase the capped call transactions (“2030 Capped Call Transactions”) discussed below. The debt issuance costs are amortized to interest expense using the effective interest rate method.
The 2030 Notes are unsecured and unsubordinated obligations. Interest is payable in cash semi-annually in arrears beginning on November 1, 2024 at a rate of 0.50% per year. The 2030 Notes mature on May 1, 2030 unless repurchased, redeemed, or converted in accordance with their terms prior to such date.
The 2030 Notes are convertible into cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election, at an initial conversion rate of 45.0846 shares of Class A common stock per $1,000 principal amount of 2030 Notes, which is equivalent to an initial conversion price of approximately $22.18 per share of our Class A common stock. The conversion rate is subject to customary adjustments for certain events as described in the indenture governing the 2030 Notes.
We may redeem for cash all or any portion of the 2030 Notes, at our option, on or after May 5, 2027 if (i) the 2030 Notes are “freely tradable” (as defined in the applicable indenture) and any accrued and unpaid additional interest has been paid as of the date we send the related redemption notice and (ii) the last reported sale price of our Class A common stock has been at least 130% of the conversion price then in effect for at least 20 trading days at a redemption price equal to 100% of the principal amount of the 2030 Notes to be redeemed, plus accrued and unpaid interest, if any.
Holders of the 2030 Notes may convert all or a portion of their 2030 Notes at their option prior to February 1, 2030, in multiples of $1,000 principal amounts, only under the following circumstances:
if the last reported sale price of our Class A common stock for at least 20 trading days (whether or not consecutive) during the period of 30 consecutive trading days ending on the last trading day of the preceding calendar quarter is greater than or equal to 130% of the applicable conversion price of the 2030 Notes on each such trading day;
during the five consecutive business day period after any ten consecutive trading day period in which the trading price per $1,000 principal amount of the 2030 Notes for each day of that ten consecutive trading day period was less than 98% of the product of the last reported sale price of our Class A common stock and the applicable conversion rate of the 2030 Notes on such trading day;
on a notice of redemption, at any time prior to the close of business on the scheduled trading day immediately preceding the redemption date, in which case we may be required to increase the conversion rate for the 2030 Notes so surrendered for conversion in connection with such redemption notice; or
on the occurrence of specified corporate events.
On or after February 1, 2030, the 2030 Notes are convertible at any time until the close of business on the second scheduled trading day immediately preceding the maturity date.
Holders of the 2030 Notes who convert the 2030 Notes in connection with a make-whole fundamental change, as defined in the indenture governing the 2030 Notes, or in connection with a redemption are entitled to an increase in the conversion rate. Additionally, in the event of a fundamental change, holders of the 2030 Notes may require us to repurchase all or a portion of the 2030 Notes at a price equal to 100% of the principal amount of 2030 Notes, plus any accrued and unpaid interest, if any.
We accounted for the issuance of the 2030 Notes as a single liability measured at its amortized cost, as no other embedded features require bifurcation and recognition as derivatives.
2028 Notes
In February 2022, we entered into a purchase agreement for the sale of an aggregate of $1.50 billion principal amount of convertible senior notes due in 2028 (the “2028 Notes”) in a private offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The net proceeds from the issuance of the 2028 Notes were $1.31 billion, net of debt issuance costs and cash used to purchase the capped call transactions (the “2028 Capped Call Transactions”) discussed below. The debt issuance costs are amortized to interest expense using the effective interest rate method.
The 2028 Notes are unsecured and unsubordinated obligations. Interest is payable in cash semi-annually in arrears beginning on September 1, 2022 at a rate of 0.125% per year. The 2028 Notes mature on March 1, 2028 unless repurchased, redeemed, or converted in accordance with their terms prior to such date.
The 2028 Notes are convertible into cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election, at an initial conversion rate of 17.7494 shares of Class A common stock per $1,000 principal amount of 2028 Notes, which is equivalent to an initial conversion price of approximately $56.34 per share of our Class A common stock. Holders of the 2028 Notes may convert all or a portion of their 2028 Notes at their option prior to December 1, 2027, in multiples of $1,000 principal amounts, under certain circumstances as described in the indenture governing the 2028 Notes. On or after December 1, 2027, the 2028 Notes are convertible at any time until the close of business on the second scheduled trading day immediately preceding the maturity date. We may redeem for cash all or any portion of the 2028 Notes, at our option, on or after March 5, 2025 based on certain circumstances.
2027 Notes
In April 2021, we entered into a purchase agreement for the sale of an aggregate of $1.15 billion principal amount of convertible senior notes due in 2027 (the “2027 Notes”) in a private offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The net proceeds from the issuance of the 2027 Notes were $1.05 billion, net of debt issuance costs and cash used to purchase the capped call transactions (the “2027 Capped Call Transactions”) discussed below. The debt issuance costs are amortized to interest expense using the effective interest rate method.
The 2027 Notes are unsecured and unsubordinated obligations which do not bear regular interest and for which the principal balance will not accrete. The 2027 Notes will mature on May 1, 2027 unless repurchased, redeemed, or converted in accordance with their terms prior to such date.
The 2027 Notes are convertible into cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election, at an initial conversion rate of 11.2042 shares of Class A common stock per $1,000 principal amount of 2027 Notes, which is equivalent to an initial conversion price of approximately $89.25 per share of our Class A common stock. Holders of the 2027 Notes may convert all or a portion of their 2027 Notes at their option prior to February 1, 2027, in multiples of $1,000 principal amounts, under certain circumstances as described in the indenture governing the 2027 Notes. On or after February 1, 2027, the 2027 Notes are convertible at any
time until the close of business on the second scheduled trading day immediately preceding the maturity date. We may redeem for cash all or portions of the 2027 Notes, at our option, on or after May 5, 2024 based on certain circumstances.
2026 Notes
In August 2019, we entered into a purchase agreement for the sale of an aggregate of $1.265 billion principal amount of convertible senior notes due in 2026 (the “2026 Notes”) in a private offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The net proceeds from the issuance of the 2026 Notes were $1.15 billion, net of debt issuance costs and cash used to purchase the capped call transactions (the “2026 Capped Call Transactions”) discussed below. The debt issuance costs are amortized to interest expense using the effective interest rate method.
The 2026 Notes are unsecured and unsubordinated obligations. Interest is payable in cash semi-annually in arrears beginning on February 1, 2020 at a rate of 0.75% per year. The 2026 Notes mature on August 1, 2026 unless repurchased, redeemed, or converted in accordance with the terms prior to such date.
The 2026 Notes are convertible into cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election, at an initial conversion rate of 43.8481 shares of Class A common stock per $1,000 principal amount of 2026 Notes, which is equivalent to an initial conversion price of approximately $22.81 per share of our Class A common stock. Holders of the 2026 Notes may convert all or a portion of their 2026 Notes at their option prior to May 1, 2016, in multiples of $1,000 principal amounts, under certain circumstances as described in the indenture governing the 2026 Notes. On or after May 1, 2026, the 2026 Notes are convertible at any time until the close of business on the second scheduled trading day immediately preceding the maturity date. We may redeem for cash all or portions of the 2026 Notes, at our option, on or after August 6, 2023 based on certain circumstances.
2025 Notes
In April 2020, we entered into a purchase agreement for the sale of an aggregate of $1.0 billion principal amount of convertible senior notes due in 2025 (the “2025 Notes”) in a private offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The net proceeds from the issuance of the 2025 Notes were $888.6 million, net of debt issuance costs and cash used to purchase the capped call transactions (the “2025 Capped Call Transactions”) discussed below. The debt issuance costs are amortized to interest expense using the effective interest rate method.
The 2025 Notes are unsecured and unsubordinated obligations. Interest is payable in cash semi-annually in arrears beginning on November 1, 2020 at a rate of 0.25% per year. The 2025 Notes mature on May 1, 2025 unless repurchased, redeemed, or converted in accordance with their terms prior to such date.
The 2025 Notes are convertible into cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election, at an initial conversion rate of 46.1233 shares of Class A common stock per $1,000 principal amount of 2025 Notes, which is equivalent to an initial conversion price of approximately $21.68 per share of our Class A common stock. Holders of the 2025 Notes may convert all or a portion of their 2025 Notes at their option prior to February 1, 2025, in multiples of $1,000 principal amounts, under certain circumstances as described in the indenture governing the 2025 Notes. On or after February 1, 2025, the 2025 Notes are convertible at any time until the close of business on the second scheduled trading day immediately preceding the maturity date. We may redeem for cash all or portions of the 2025 Notes, at our option, on or after May 6, 2023 based on certain circumstances.
Note Repurchases
In February 2024, we entered into various privately negotiated repurchase transactions with certain holders of the 2025 Notes and 2026 Notes, pursuant to which we agreed to repurchase $100.0 million in aggregate principal of the 2025 Notes and $351.2 million in aggregate principal of the 2026 Notes for a cash repurchase price of $440.7 million, including associated costs. The February 2024 repurchase transactions resulted in an $8.8 million gain on extinguishment in the first quarter of 2024.
In May 2024, we entered into various privately negotiated repurchase transactions (collectively with the February 2024 repurchase transactions, the “Note Repurchases”) with certain holders of the 2025 Notes and 2026 Notes, pursuant to which we agreed to repurchase $147.9 million in aggregate principal of the 2025 Notes and approximately $237.5 million in aggregate principal of the 2026 Notes for a cash repurchase price of approximately $418.3 million, including associated costs. The May 2024 repurchase transactions were accounted for as both a debt modification and a partial debt
extinguishment, resulting in a $15.5 million loss on extinguishment during the second quarter of 2024 and $20.9 million in capitalized debt issuance costs amortized over the term of the 2030 Notes. The capitalized debt issuance costs are primarily related to repurchase premiums and debt issuance costs carried over from the 2025 Notes and 2026 Notes.
Gains and losses on extinguishment are included within other income (expense), net on our consolidated statements of operations and included within Other as an adjustment to reconcile net loss to net cash provided by (used in) operating activities in our consolidated statements of cash flows.
The Convertible Notes consisted of the following:
As of December 31,
20242023
PrincipalUnamortized Debt Issuance CostsNet Carrying AmountPrincipalUnamortized Debt Issuance CostsNet Carrying Amount
(in thousands)
2025 Notes$36,240 $(28)$36,212 $284,105 $(871)$283,234 
2026 Notes249,754 (624)249,130 838,482 (3,402)835,080 
2027 Notes1,150,000 (4,984)1,145,016 1,150,000 (7,114)1,142,886 
2028 Notes1,500,000 (8,982)1,491,018 1,500,000 (11,800)1,488,200 
2030 Notes
750,000 (27,447)722,553 
Total$3,685,994 $(42,065)$3,643,929 $3,772,587 $(23,187)$3,749,400 
Each of the notes in the table above rank equally with each other. The effective interest rates for the 2025 Notes, 2026 Notes, 2027 Notes, 2028 Notes and 2030 Notes range between 0.19% and 1.21%. As of December 31, 2024, the debt issuance costs on the 2025 Notes, 2026 Notes, 2027 Notes, 2028 Notes, and 2030 Notes will be amortized over the remaining period of approximately 0.3 years, 1.6 years, 2.3 years, 3.2 years, and 5.3 years, respectively.
The following table summarizes interest expense related to the Convertible Notes:
Year Ended December 31,
2024
2023
2022
(in thousands)
Contractual interest expense$7,334 $8,874 $8,655 
Amortization of debt issuance costs8,9066,8806,543
Total interest expense$16,240 $15,754 $15,198 
As of December 31, 2024, the if-converted value of the Convertible Notes did not exceed the principal amount. The sale price for conversion was not satisfied as of December 31, 2024 for the Convertible Notes, and as a result, the Convertible Notes will not be eligible for optional conversion during the first quarter of 2025, other than the 2025 Notes, which are eligible for optional conversion on or after February 1, 2025. No sinking fund is provided for the Convertible Notes, which means that we are not required to redeem or retire them periodically.
Capped Call Transactions
In connection with the pricing of the 2025 Notes, the 2026 Notes, the 2027 Notes, the 2028 Notes, and the 2030 Notes, we entered into the 2025 Capped Call Transactions, the 2026 Capped Call Transactions, the 2027 Capped Call Transactions, the 2028 Capped Call Transactions, and the 2030 Capped Call Transactions (collectively, the “Capped Call Transactions”), respectively, with certain counterparties at a net cost of $100.0 million, $102.1 million, $86.8 million, $177.0 million, and $68.9 million respectively. The cap price of the 2025 Capped Call Transactions, the 2026 Capped Call Transactions, the 2027 Capped Call Transactions, the 2028 Capped Call Transactions, and the 2030 Capped Call Transactions is initially $32.12, $32.58, $121.02, $93.90, and $33.48 per share of our Class A common stock, respectively. All are subject to certain adjustments under the terms of the Capped Call Transactions. Conditions that cause adjustments to the initial strike price of the Capped Call Transactions mirror conditions that result in corresponding adjustments for the Convertible Notes.
The Capped Call Transactions are intended to reduce potential dilution to holders of our Class A common stock beyond the conversion prices up to the cap prices on any conversion of the Convertible Notes or offset any cash payments we are required to make in excess of the principal amount, as the case may be, with such reduction or offset subject to a cap. The cost of the Capped Call Transactions was recorded as a reduction of our additional paid-in capital in our consolidated balance sheets. The Capped Call Transactions will not be remeasured as long as they continue to meet the conditions for equity classification.
In May 2024, we entered into agreements to terminate all of the 2025 Capped Call Transactions, which resulted in $62.7 million recorded within additional paid-in capital in our consolidated balance sheets.
As of December 31, 2024, the remaining Capped Call Transactions were out-of-the-money.
Credit Facility
In May 2022, we entered into a five-year senior unsecured revolving credit facility (the “Credit Facility”) with certain lenders that allows us to borrow up to $1.05 billion to fund working capital and general corporate-purpose expenditures. Loans bear interest, at our option, at a rate equal to (i) a term secured overnight financing rate (“SOFR”) plus 0.75% or the base rate, if selected by us, for loans made in U.S. dollars, (ii) the Sterling overnight index average plus 0.7826% for loans made in Sterling, or (iii) foreign indices as stated in the credit agreement plus 0.75% for loans made in other permitted foreign currencies. The base rate is defined as the greatest of (i) the Wall Street Journal prime rate, (ii) the greater of the (a) federal funds rate and (b) the overnight bank funding rate, plus 0.50%, and (iii) the applicable SOFR for a period of one month (but not less than zero) plus 1.00. The Credit Facility also contains an annual commitment fee of 0.10% on the daily undrawn balance of the facility. As of December 31, 2024, we had $80.7 million in the form of outstanding standby letters of credit, with no amounts outstanding under the Credit Facility.
v3.25.0.1
Commitments and Contingencies
12 Months Ended
Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]  
Commitments and Contingencies Commitments and Contingencies
Commitments
We have non-cancelable contractual agreements primarily related to the hosting of our data processing, storage, and other computing services, as well as lease, content and developer partner, and other commitments. For additional discussion on leases, see Note 9 of these consolidated financial statements.
Our non-cancelable contractual commitments as of December 31, 2024 were as follows:
Non-Cancelable Commitments
(in thousands)
Year ending December 31,
2025$1,458,829 
20261,835,591 
20271,051,169 
202887,229 
202984,288 
Thereafter423,135 
Total non-cancelable contractual commitments$4,940,241 
Contingencies
We record a loss contingency when it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. We also disclose material contingencies when we believe a loss is not probable but reasonably possible. Accounting for contingencies requires us to use judgment related to both the likelihood of a loss and the estimate of the amount or range of loss. Many legal and tax contingencies can take years to be resolved.
Pending Matters
In November 2021, we, and certain of our officers and directors, were named as defendants in a securities class- action lawsuit purportedly brought on behalf of purchasers of our Class A common stock, alleging that we and certain of our officers made false or misleading statements and omissions concerning the impact that Apple’s App Tracking Transparency framework would have on our business. We believe we have meritorious defenses to this lawsuit and continue to defend the lawsuit vigorously. Based on the proceedings in this case, the outcome of this matter remains uncertain.
The outcomes of our legal proceedings are inherently unpredictable, subject to significant uncertainties, and could be material to our financial condition, results of operations, and cash flows for a particular period. For the pending matter described above, it is not possible to estimate the reasonably possible loss or range of loss.
We are subject to various other legal proceedings and claims in the ordinary course of business, including certain patent, trademark, privacy, regulatory, and employment matters. Although occasional adverse decisions or settlements may occur, we do not believe that the final disposition of any of our other pending matters will seriously harm our business, financial condition, results of operations, and cash flows.
Indemnifications
In the ordinary course of business, we may provide indemnifications of varying scope and terms to customers, vendors, lessors, investors, directors, officers, employees, and other parties with respect to certain matters. Indemnification may include losses from our breach of such agreements, services we provide, or third-party intellectual property infringement claims. These indemnifications may survive termination of the underlying agreement and the maximum potential amount of future indemnification payments may not be subject to a cap. We have not incurred material costs to defend lawsuits or settle claims related to these indemnifications as of December 31, 2024. We believe the fair value of these liabilities is immaterial and accordingly have no liabilities recorded for these agreements as of December 31, 2024.
v3.25.0.1
Leases
12 Months Ended
Dec. 31, 2024
Leases [Abstract]  
Leases Leases
We have non-cancelable lease agreements for certain of our offices with original lease terms expiring between 2025 and 2042. Total operating lease costs were $101.0 million, $101.0 million, and $109.5 million for the years ended December 31, 2024, 2023, and 2022, respectively.
The weighted-average remaining lease term (in years) and discount rate related to our operating leases were as follows:
As of December 31,
20242023
Weighted-average remaining lease term9.310.0
Weighted-average discount rate6.1 %6.1 %
The maturities of our operating lease liabilities as of December 31, 2024 were as follows:
Operating Leases
(in thousands)
Year ending December 31,
2025$60,937 
202693,051 
202786,587 
202885,428 
202982,431 
Thereafter410,487 
Total lease payments818,921 
Less: imputed interest(218,954)
Present value of lease liabilities$599,967 
As of December 31, 2024, we had additional operating leases that have not yet commenced for facilities with lease obligations of $19.7 million. These operating leases will commence starting in 2025 with lease terms of approximately 10 years to 11 years.
Cash payments included in the measurement of our operating lease liabilities, net of lease incentives received, were $101.4 million, $89.8 million, and $92.2 million for the years ended December 31, 2024, 2023, and 2022, respectively.
Lease liabilities arising from obtaining operating lease right-of-use assets were $71.0 million, $220.2 million, and $147.4 million for the years ended December 31, 2024, 2023, and 2022, respectively.
v3.25.0.1
Strategic Investments
12 Months Ended
Dec. 31, 2024
Equity Method Investments and Joint Ventures [Abstract]  
Strategic Investments Strategic Investments
We hold strategic investments primarily in privately held companies, consisting primarily of equity securities without readily determinable fair values, and to a lesser extent, debt securities. These strategic investments are primarily recorded at fair value on a non-recurring basis. The estimation of fair value for these privately held strategic investments requires the use of significant unobservable inputs, such as the issuance of new equity by the company, and as a result, we deem these assets as Level 3 financial instruments within the fair value measurement framework.
The following table summarizes our strategic investments as of December 31, 2024 and 2023:
As of December 31,
20242023
(in thousands)
Initial cost$106,052 $106,368 
Cumulative upward adjustments146,201 147,317 
Cumulative downward adjustments, including impairments(63,910)(58,357)
Carrying value$188,343 $195,328 
Gains and losses recognized during the periods presented were as follows:
Year Ended December 31,
202420232022
(in thousands)
Gains (losses) recognized on strategic investments sold during the period, net$(60)$— $45,935 
Unrealized gains on strategic investments still held at the reporting date334 1,368 19,946 
Unrealized losses, including impairments, on strategic investments still held at the reporting date(7,703)(28,423)(1,421)
Gains (losses) on strategic investments, net$(7,429)$(27,055)$64,460 
Gains and losses on all strategic investments are included within other income (expense), net on our consolidated statements of operations and included as an adjustment to reconcile net loss to net cash provided by (used in) operating activities in our consolidated statements of cash flows. Strategic investments are included within other assets on our consolidated balance sheets.
v3.25.0.1
Fair Value Measurements
12 Months Ended
Dec. 31, 2024
Fair Value Disclosures [Abstract]  
Fair Value Measurements Fair Value Measurements
Assets and liabilities measured at fair value are classified into the following categories:
Level 1: Quoted market prices in active markets for identical assets or liabilities.
Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data.
Level 3: Unobservable inputs reflecting the reporting entity’s own assumptions or external inputs from inactive markets.
We classify our cash equivalents and marketable securities within Level 1 or Level 2 because we use quoted market prices or alternative pricing sources and models utilizing observable market-based inputs to determine their fair value.
The following tables set forth our financial assets that are measured at fair value on a recurring basis, excluding publicly traded equity securities, as of December 31, 2024 and 2023:
December 31, 2024
Fair Value HierarchyCost or
Amortized Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Total Estimated
Fair Value
(in thousands)
Cash$348,251 $— $— $348,251 
Cash equivalents:
Money market fundsLevel 1694,323 — (30)694,293 
U.S. government securitiesLevel 13,991 — (1)3,990 
Total cash and cash equivalents1,046,565 — (31)1,046,534 
Marketable debt securities:
U.S. government securitiesLevel 12,186,192 4,984 (3,292)2,187,884 
Corporate debt securitiesLevel 2129,217 229 (5)129,441 
Total marketable debt securities2,315,409 5,213 (3,297)2,317,325 
Total$3,361,974 $5,213 $(3,328)$3,363,859 
December 31, 2023
Fair Value HierarchyCost or
Amortized Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Total Estimated
Fair Value
(in thousands)
Cash$584,990 $— $— $584,990 
Cash equivalents:
Money market fundsLevel 11,195,410 — — 1,195,410 
Total cash and cash equivalents1,780,400 — — 1,780,400 
Marketable debt securities:
U.S. government securitiesLevel 11,295,918 894 (3,919)1,292,893 
U.S. government agency securitiesLevel 1138,420 31 (188)138,263 
Corporate debt securitiesLevel 2234,336 577 (99)234,814 
Commercial paperLevel 265,380 — — 65,380 
Certificates of depositLevel 218,725 — — 18,725 
Total marketable debt securities1,752,779 1,502 (4,206)1,750,075 
Total$3,533,179 $1,502 $(4,206)$3,530,475 
Gross unrealized losses on marketable debt securities were not material as of December 31, 2024 and 2023. As of December 31, 2024 and 2023, we considered any decreases in fair value on our marketable debt securities to be driven by factors other than credit risk, including market risk. As of December 31, 2024, $1.1 billion of our total $2.3 billion in marketable debt securities have contractual maturities between one and five years. All other marketable debt securities have contractual maturities less than one year.
We hold investments in publicly traded companies with an aggregate carrying value of $12.4 million and $13.6 million as of December 31, 2024 and 2023, respectively, recorded as marketable securities. We classify these publicly traded equity securities within Level 1 because we use quoted market prices to determine their fair value. Gains and losses recognized during the periods presented, which are included within other income (expense), net on our consolidated statements of operations, were as follows:
Year Ended December 31,
202420232022
(in thousands)
Gains (losses) recognized on publicly traded equity securities sold during the period, net$— $11,046 $(22,095)
Unrealized gains (losses) on publicly traded equity securities still held at the reporting date, net(1,185)(17,731)(79,214)
Gains (losses) on publicly traded equity securities, net$(1,185)$(6,685)$(101,309)
We carry the Convertible Notes at face value less the unamortized debt issuance costs on our consolidated balance sheets and present the fair value for disclosure purposes only. As of December 31, 2024, the fair value of the 2025 Notes, the 2026 Notes, the 2027 Notes, the 2028 Notes, and the 2030 Notes was $35.5 million, $242.7 million, $998.5 million, $1,226.6 million, and $635.6 million, respectively. As of December 31, 2023, the fair value of the 2025 Notes, the 2026 Notes, the 2027 Notes, and the 2028 Notes was $300.9 million, $893.2 million, $921.5 million, and $1,181.7 million, respectively. The estimated fair value of the Convertible Notes, which are classified as Level 2 financial instruments, was determined based on the estimated or actual bid prices of the Convertible Notes in an over-the-counter market on the last business day of the period.
Schedule of Cash, Cash Equivalents, and Restricted Cash
The following table provides a reconciliation of cash, cash equivalents and restricted cash reported in our consolidated balance sheet to the total of the amounts in the consolidated statements of cash flows.
As of December 31,
202420232022
(in thousands)
Cash and cash equivalents$1,046,534 $1,780,400 $1,423,121 
Restricted cash, included in other assets3,700 2,062 655 
Total cash, cash equivalents, and restricted cash$1,050,234 $1,782,462 $1,423,776 
v3.25.0.1
Income Taxes
12 Months Ended
Dec. 31, 2024
Income Tax Disclosure [Abstract]  
Income Taxes Income Taxes
The domestic and foreign components of pre-tax loss were as follows:
Year Ended December 31,
202420232022
(in thousands)
Domestic (1)
$(280,877)$(285,330)$(538,311)
Foreign (1)
(391,349)(1,009,093)(862,386)
Loss before income taxes$(672,226)$(1,294,423)$(1,400,697)
(1)Includes the impact of intercompany charges to foreign affiliates for financing, management fees, and research and development cost sharing, inclusive of stock-based compensation.
The components of our income tax (benefit) expense were as follows:
Year Ended December 31,
202420232022
(in thousands)
Current:
Federal$5,216 $— $— 
State6,811 8,585 10,704 
Foreign13,273 26,727 22,404 
Total current income tax expense (benefit)25,300 35,312 33,108 
Deferred:
Federal1,595 1,267 1,212 
State1,027 1,061 837 
Foreign(2,292)(9,578)(6,201)
Total deferred income tax expense (benefit)330 (7,250)(4,152)
Income tax expense (benefit)$25,630 $28,062 $28,956 
The following is a reconciliation of the statutory federal income tax rate to our effective tax rate:
Year Ended December 31,
202420232022
Tax benefit (expense) computed at the federal statutory rate21.0 %21.0 %21.0 %
State tax benefit (expense), net of federal benefit (1)
3.9 2.2 2.9 
Change in valuation allowance(31.0)(31.5)(32.0)
Differences between U.S. and foreign tax rates on foreign income(0.3)3.3 2.5 
Stock-based compensation(6.4)(7.0)(0.1)
U.S. federal research & development credit benefit11.0 8.6 5.0 
Acquisitions and divestitures(1.0)1.8 (0.7)
Other benefits (expenses)(1.0)(0.6)(0.7)
Total income tax benefit (expense)(3.8)%(2.2)%(2.1)%
(1)    Inclusive of state research and development credits.
The significant components of net deferred tax balances were as follows:
Year Ended December 31,
20242023
(in thousands)
Deferred tax assets:
Accruals and reserves$16,413 $22,475 
Intangible assets139,612 168,661 
IRC 174 capitalized R&D598,669 449,253 
Stock-based compensation58,171 70,563 
Loss carryforwards2,757,814 2,774,231 
Tax credit carryforwards1,060,486 969,368 
Lease liability128,072 126,637 
Other67,958 51,764 
Total deferred tax assets4,827,195 4,632,952 
Deferred tax liabilities:
Right-of-use asset(112,907)(111,777)
Investments(18,333)(20,183)
Other(18,445)(28,416)
Total deferred tax liabilities(149,685)(160,376)
Total net deferred tax assets before valuation allowance4,677,510 4,472,576 
Valuation allowance(4,677,088)(4,471,571)
Net deferred taxes$422 $1,005 
On December 20, 2021, the Organisation for Economic Co-operation and Development (“OECD”) published Pillar Two Model Rules defining the global minimum tax, which calls for the taxation of large corporations at a minimum rate of 15%. The OECD has since issued administrative guidance providing transition and safe harbor rules around the implementation of the Pillar Two global minimum tax. A number of countries, including the United Kingdom, are currently proposing or have enacted legislation to implement core elements of the Pillar Two proposal. On February 1, 2023, the FASB indicated that they believe the minimum tax imposed under Pillar Two is an alternative minimum tax, and, accordingly, deferred tax assets and liabilities associated with the minimum tax would not be recognized or adjusted for the estimated future effects of the minimum tax but would be recognized in the period incurred. We are closely monitoring developments and evaluating their potential impact. Enactments effective in 2024 did not have a significant impact on our
2024 financial results, nor do we anticipate a significant impact on our financial results during the transition period due to safe harbor relief.
As of December 31, 2024, we had an immaterial amount of unremitted earnings related to certain foreign subsidiaries. We intend to continue to reinvest these foreign earnings indefinitely and do not expect to incur any significant taxes related to such amounts.
As of December 31, 2024, we had accumulated U.S. federal and state net operating loss carryforwards of $6.1 billion and $4.4 billion, respectively. During 2024, we fully utilized all of our federal net operating loss carryforwards generated before January 1, 2018, which were subject to a 20-year carryforward period and no taxable income limitation. The remaining $6.1 billion can be carried forward indefinitely but is subject to an 80% taxable income limitation. Certain significant state net operating loss carryforwards will begin to expire in 2031. As of December 31, 2024, we had $4.7 billion of U.K. net operating loss carryforwards that can be carried forward indefinitely; however, use of such carryforwards in a given year is generally limited to 50% of such year’s taxable income. As of December 31, 2024, we had accumulated $214.0 million of Singapore net operating loss carryforwards, which can be carried forward indefinitely and are not subject to any taxable income limitation. As of December 31, 2024, we had accumulated U.S. federal and state research tax credits of $916.5 million and $523.7 million, respectively. The U.S. federal research tax credits will begin to expire in 2032. The U.S. state research tax credits do not expire.
Beginning January 1, 2022, the Tax Cuts and Jobs Act eliminated the option to currently deduct research and development expenditures in the period incurred and requires taxpayers to capitalize and amortize such expenditures over five or fifteen years, as applicable, pursuant to Section 174 of the Internal Revenue Code. In prior years, this tax law change did not result in any U.S. federal tax liability due to the availability of pre-2018 federal net operating loss carryforwards. However, as these pre-2018 carryforwards were fully utilized in 2024, the application of the 80% taxable income limitation on remaining federal net operating loss carryforwards resulted in incremental U.S. federal tax liability and expense for the year ended December 31, 2024. We continue to incur incremental state tax liability and expense due to limitations on the use of existing state net operating loss carryforwards.
We recognize valuation allowances on deferred tax assets if it is more likely than not that some or all of the deferred tax assets will not be realized. We had valuation allowances against net deferred tax assets of $4.7 billion and $4.5 billion as of December 31, 2024 and 2023, respectively. In 2024, the increase in the valuation allowance was primarily attributable to a net increase in our deferred tax assets resulting from the loss from operations.
Uncertain Tax Positions
The following table summarizes the activity related to our gross unrecognized tax benefits for the years ended December 31, 2024, 2023, and 2022:
Year Ended December 31,
202420232022
(in thousands)
Beginning balance of unrecognized tax benefits$513,404 $510,669 $469,573 
Additions for current year tax positions49,536 46,188 47,366 
Additions for prior year tax positions1,163 10,171 115 
Reductions for prior year tax positions(622)(16,736)(3,569)
Changes due to lapse of statute of limitations(99)(31,786)(1,887)
Reductions for settlements with taxing authorities— (4,927)— 
Changes due to foreign currency translation adjustments(574)(175)(929)
Ending balance of unrecognized tax benefits (excluding interest and penalties)562,808 513,404 510,669 
Interest and penalties associated with unrecognized tax benefits1,918 967 385 
Ending balance of unrecognized tax benefits (including interest and penalties)$564,726 $514,371 $511,054 
Substantially all of the unrecognized tax benefit was recorded as a reduction in our gross deferred tax assets, offset by a corresponding reduction in our valuation allowance. We have net unrecognized tax benefits of $35.8 million and $27.3 million included in other liabilities on our consolidated balance sheet as of December 31, 2024 and 2023, respectively, which, if recognized, would result in a tax benefit.
Our policy is to recognize interest and penalties associated with tax matters as part of the income tax provision and include accrued interest and penalties with the related income tax liability on our consolidated balance sheet. For the year ended December 31, 2024, interest expense recorded related to uncertain tax positions was not material.
The income taxes we pay are subject to potential review by taxing jurisdictions globally. Our estimate of the potential outcome of any uncertain tax position is subject to management’s assessment of relevant risks, facts, and circumstances existing at that time. We believe that our estimate has adequately provided for these matters. However, our future results may include adjustments to estimates in the period the audits are resolved, which may impact our effective tax rate.
The material tax jurisdictions in which we are subject to potential examination include the United States for tax years ending on or after 2012, and the United Kingdom for tax years ending on or after 2020. We are currently under examination by the U.K. tax authorities for tax years 2020 through 2022, and also in various other jurisdictions covering multiple tax years.
v3.25.0.1
Accumulated Other Comprehensive Income (Loss)
12 Months Ended
Dec. 31, 2024
Accumulated Other Comprehensive Income Loss [Abstract]  
Accumulated Other Comprehensive Income (Loss) Accumulated Other Comprehensive Income (Loss)
The table below presents the changes in accumulated other comprehensive income (loss) (“AOCI”) by component and the reclassifications out of AOCI:
Changes in Accumulated Other Comprehensive Income (Loss) by Component
Marketable
Securities
Foreign Currency
Translation
Total
(in thousands)
Balance as of December 31, 2023$(2,860)$9,991 $7,131 
Other comprehensive income (loss) before reclassifications4,811 (9,027)(4,216)
Amounts reclassified from AOCI (1)
(221)— (221)
Net current period other comprehensive income (loss)4,590 (9,027)(4,437)
Balance as of December 31, 2024$1,730 $964 $2,694 
(1)Realized gains and losses on marketable securities are reclassified from AOCI into other income (expense), net in our consolidated statements of operations.
v3.25.0.1
Property and Equipment, Net
12 Months Ended
Dec. 31, 2024
Property, Plant and Equipment [Abstract]  
Property and Equipment, Net Property and Equipment, Net
Property and equipment, net, consisted of the following:
As of December 31,
20242023
(in thousands)
Computer hardware and software$67,796 $67,989 
Buildings21,486 21,486 
Leasehold improvements450,826 332,721 
Furniture and equipment214,619 162,476 
Construction in progress63,284 90,038 
Total818,011 674,710 
Less: accumulated depreciation(328,923)(264,384)
Property and equipment, net$489,088 $410,326 
Depreciation on property and equipment was $98.0 million, $87.3 million, and $69.9 million for the years ended December 31, 2024, 2023, and 2022, respectively. Noncash property and equipment additions in accounts payable, accrued expenses and other current liabilities were $29.3 million, $44.5 million, and $28.0 million for the years ended December 31, 2024, 2023, and 2022, respectively
v3.25.0.1
Balance Sheet Components
12 Months Ended
Dec. 31, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Balance Sheet Components Balance Sheet Components
Accrued expenses and other current liabilities as of December 31, 2024 and 2023 consisted of the following:
As of December 31,
20242023
(in thousands)
Accrued infrastructure costs$377,022 $281,682 
Deferred revenue (1)
112,769 93,706 
Accrued compensation and related expenses85,416 95,600 
Accrued revenue share84,990 81,936 
Deferred payments for acquisitions76,434 7,359 
Accrued professional fees69,618 33,267 
Accrued operating costs62,375 75,905 
Other140,630 136,381 
Total accrued expenses and other current liabilities$1,009,254 $805,836 
(1)We expect a substantial majority of our deferred revenue to be realized in less than one year.
v3.25.0.1
Employee Benefit Plans
12 Months Ended
Dec. 31, 2024
Retirement Benefits [Abstract]  
Employee Benefit Plans Employee Benefit Plans
We have a defined contribution savings plan for U.S.-based employees under the provisions of the U.S. Internal Revenue Code Section 401(k) (the “401(k) Plan”). The 401(k) Plan is available for all full-time employees who meet certain eligibility requirements. Eligible employees may contribute up to 100% of their eligible compensation, but are limited to the maximum annual dollar amount allowable under the Code. We match 100% of each participant’s contribution up to a maximum of 3% of the participant’s eligible compensation paid during the period, and also match 50% of each participant’s contribution between 3% and 5% of the participant’s eligible compensation paid during the period. For the years ended December 31, 2024, 2023, and 2022, we recognized expense of $29.6 million, $34.0 million, and $33.6 million, respectively, related to matching contributions.
v3.25.0.1
Related Party Transactions
12 Months Ended
Dec. 31, 2024
Related Party Transactions [Abstract]  
Related Party Transactions Related Party Transactions
In November 2020, we entered into a ground sublease with an entity that is controlled by our CEO that allows us to build and operate a hangar to support our aviation program. This entity subleases the ground to us for $0 and in exchange may utilize a specified percentage of the hangar space. If the entity needs additional space within the hangar, it will pay rent to Snap at a fair market value rate determined at the time this arrangement was entered into. Any space utilized by this entity will be space that is not required for Snap’s aviation program. Subject to certain limited exceptions, neither party may terminate this sublease for at least six years. After this period, Snap or this entity may terminate the lease at any time on 24 months’ prior written notice. Upon termination of the sublease, this entity will purchase the hangar from Snap at its fair market value on the termination date.
The value of these arrangements is not material to our consolidated financial statements for the periods presented or for the term of the agreement.
v3.25.0.1
Restructuring
12 Months Ended
Dec. 31, 2024
Restructuring and Related Activities [Abstract]  
Restructuring Restructuring
2024 Restructuring
In the first quarter of 2024, we announced a plan to reduce hierarchy and concentrate our team members in major hub locations to support in-person collaboration, resulting in the reduction of our global headcount by approximately 10%. We completed the 2024 restructuring in the second quarter of 2024.
The following table summarizes the 2024 restructuring charges included in our consolidated statement of operations for the year ended December 31, 2024:
Severance and Related Charges (1)
Stock-Based Compensation Expense
Other (2)
Total
(in thousands)
Cost of revenue$932 $189 $— $1,121 
Research and development30,845 4,801 3,201 38,847 
Sales and marketing15,755 4,176 — 19,931 
General and administrative7,786 236 2,236 10,258 
Total$55,318 $9,402 $5,437 $70,157 
(1)Severance and related charges include cash severance expenses and other termination benefits. The majority of cash paid for the restructuring was related to severance and benefits.
(2)Other primarily includes intangible asset amortization and depreciation expense.
AR Enterprise Strategic Review
In the third quarter of 2023, we initiated the wind down of our AR Enterprise business, which included a reduction of our global employee headcount by approximately 3%. We substantially completed the program in the fourth quarter of 2023.
During the year ended December 31, 2023, we recognized pre-tax restructuring charges of $40.8 million, primarily recorded in sales and marketing and general and administrative expenses in our consolidated statement of operations, and an income tax benefit of $5.7 million. The pre-tax restructuring charges primarily include cash severance, stock-based compensation expense, and charges related to the revision of the useful lives and disposal of certain acquired intangible assets.
Strategic Reprioritization
In the third quarter of 2022, we initiated a strategic reprioritization plan, which included a reduction of our global employee headcount by approximately 20%. We substantially completed the reprioritization plan in the fourth quarter of 2022.
The following table summarizes the restructuring charges (benefits) in our consolidated statements of operations for the year ended December 31, 2022:
Severance and Related Charges (1)
Stock-Based Compensation Expense (Benefit)
Lease Exit and Related Charges (2)
Other (3)
Total
(in thousands)
Cost of revenue$2,291 $709 $— $17,585 $20,585 
Research and development46,994 29,188 — 2,733 78,915 
Sales and marketing30,565 (504)— 730 30,791 
General and administrative17,211 5,111 31,227 5,109 58,658 
Total$97,061 $34,504 $31,227 $26,157 $188,949 
(1)Severance and related charges include cash severance expense and other termination benefits. The majority of cash paid for restructuring in 2022 was related to severance and benefits.
(2)Lease exit and related charges are non-cash and presented in other cash flows from operating activities in our consolidated statements of cash flows.
(3)Other includes impairment charges, contract termination charges, and intangible asset amortization.
We had no liabilities related to the strategic reprioritization plan as of December 31, 2024. The liabilities were immaterial as of December 31, 2023 and 2022.
v3.25.0.1
Segments and Geographic Information
12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Segments and Geographic Information Segments and Geographic Information
Our CEO is our CODM. Our CODM evaluates performance and makes operating decisions about allocating resources based on financial data presented on a consolidated basis, accompanied by information about revenue disaggregated by geographic region. Because our CODM evaluates financial performance on a consolidated basis, we have determined that we have a single operating segment composed of the consolidated financial results of Snap Inc.
The measure used by our CODM to assess performance and make operating decisions is net loss as reported on our consolidated statements of operations. Net loss is used by our CODM to identify underlying trends in the performance of our business and make comparisons with the financial performance of our competitors. Our CODM also reviews total assets, as reported on our consolidated balance sheets, and purchases of property and equipment, as reported on our consolidated statements of cash flows.
Our CODM also utilizes expense information in order to assess our financial performance. Infrastructure costs primarily consist of payments to third-party infrastructure partners for hosting our products, which include expenses related to storage, computing, and bandwidth. Content and developer partner costs primarily consist of fees paid to our content creators and publisher partners who share content on our platform through revenue sharing arrangements. Advertising partner and other costs primarily consist of payments to third-party partners for fulfillment services, credit card and other transaction processing fees, and other expenses directly related to providing our services. Operating expenses include all remaining costs necessary to operate our business, which primarily include personnel expenses, facilities and related costs, promotional and marketing expenses, external professional services, and other administrative expenses. Operating expenses include charges recognized as research and development, selling and marketing, and general and administrative expenses within our consolidated statements of operations, but exclude stock-based compensation and related payroll and other tax expenses, depreciation and amortization, and restructuring charges, which are independently reviewed by our CODM.
The following table presents the significant segment expenses and other segment items regularly reviewed by our CODM:
Year Ended December 31,
202420232022
(in thousands)
Revenue$5,361,398 $4,606,115 $4,601,847 
Less:
Infrastructure costs1,441,134 1,171,993 818,554 
Content and developer partner costs634,977 621,971 643,482 
Advertising partner and other costs384,804 297,262 302,498 
Operating expenses2,391,878 2,353,312 2,459,740 
Stock-based compensation and related payroll and other tax expense1,069,389 1,359,107 1,397,496 
Depreciation and amortization154,459 159,999 186,434 
Other segment items (1)
(17,387)(35,044)223,296 
Net loss$(697,856)$(1,322,485)$(1,429,653)
(1)Other segment items primarily include interest income; interest expense; other income (expense), net; and income tax benefit (expense) as reported in our consolidated statements of operations. Other segment items also include restructuring charges of $72.1 million, $40.8 million and $188.9 million for the year ended December 31, 2024, 2023 and 2022, respectively.
The following table lists long-lived assets by geographic area, which includes property and equipment, net and operating lease right-of-use assets:
As of December 31,
20242023
(in thousands)
United States$682,173 $646,546 
United Kingdom248,243 218,326 
Rest of world (1)
89,113 62,316 
Total long-lived assets$1,019,529 $927,188 
(1)No individual country other than the United States and the United Kingdom exceeded 10% of our total long-lived assets for any period presented.
v3.25.0.1
Pay vs Performance Disclosure - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Pay vs Performance Disclosure      
Net loss $ (697,856) $ (1,322,485) $ (1,429,653)
v3.25.0.1
Insider Trading Arrangements
3 Months Ended 12 Months Ended
Dec. 31, 2024
shares
Dec. 31, 2024
shares
Trading Arrangements, by Individual    
Material Terms of Trading Arrangement  
During the fourth quarter ended December 31, 2024, our directors and officers (as defined in Rule 16a-1(f) under the Exchange Act) adopted or terminated the contracts, instructions, or written plans for the purchase or sale of our securities set forth in the table below:
Type of Trading Arrangement
Name and PositionDateActionRule 10b5-1 *Expiration DateTotal Shares of Class A Common Stock to be Sold
Robert Murphy
Co-Founder, Chief Technology Officer, and Director
11/5/2024
Adoption (1)
X3/10/2026
(2)
Michael O’Sullivan
General Counsel
11/21/2024
Adoption (1)
X01/30/2026
Up to 288,000
*    Contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act.
(1)Plan adopted in accordance with Rule 10b5-1(c)(1)(ii)(D)(2).
(2)Trading arrangement provides for the sale of up to 5,000,000 shares of Class A Common Stock by Mr. Murphy, individually and as a trustee of a revocable trust, plus such amount as necessary to attain a value equal to 30% of the gross sale proceeds for additional gifting transactions contemplated by this plan.
Non-Rule 10b5-1 Arrangement Adopted false  
Rule 10b5-1 Arrangement Terminated false  
Non-Rule 10b5-1 Arrangement Terminated false  
Robert Murphy [Member]    
Trading Arrangements, by Individual    
Name Robert Murphy  
Title Co-Founder, Chief Technology Officer, and Director  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date 11/5/2024  
Expiration Date 3/10/2026  
Arrangement Duration 490 days  
Michael O'Sullivan [Member]    
Trading Arrangements, by Individual    
Name Michael O’Sullivan  
Title General Counsel  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date 11/21/2024  
Expiration Date 01/30/2026  
Arrangement Duration 435 days  
Aggregate Available 288,000 288,000
v3.25.0.1
Insider Trading Policies and Procedures
12 Months Ended
Dec. 31, 2024
Insider Trading Policies and Procedures [Line Items]  
Insider Trading Policies and Procedures Adopted true
v3.25.0.1
Cybersecurity Risk Management and Strategy Disclosure
12 Months Ended
Dec. 31, 2024
Cybersecurity Risk Management, Strategy, and Governance [Line Items]  
Cybersecurity Risk Management Processes for Assessing, Identifying, and Managing Threats [Text Block]
Risk Management and Strategy
Our engineering security team, led by our Chief Information Security Officer, or CISO, uses a multi-pronged approach to assessing, identifying, and managing material risks from cybersecurity threats. This approach includes identifying and assessing risks through: (1) an enterprise risk management program, which is periodically refreshed and includes an identification of our top risks, including cybersecurity risks; (2) formalized security and privacy reviews designed to identify risks from many new features, software, and vendors; (3) a vulnerability management program designed to identify hardware and software vulnerabilities; (4) an internal “red team” program, which simulates cyber threats, intended to allow us to fix vulnerabilities before threat actors identify them; (5) a threat intelligence program designed to model and research our adversaries; and (6) a privacy and security incident response program designed to investigate, respond to, and remediate known incidents. These processes vary in scope and maturity across the business and are processes we work to improve.
Our risk management approach is supplemented by external and internal enterprise risk management audits, which are designed to test the effectiveness of our controls. We conduct penetration testing or other application security testing on a periodic basis, and have established an external bug bounty program to allow security researchers to help identify vulnerabilities and weaknesses in our controls and configurations in our systems. We also maintain a vendor risk management program designed to identify and mitigate potential risks associated with third-party suppliers and business partners. This program includes pre-engagement diligence, use of contractual cybersecurity and incident notification provisions, and ongoing monitoring of vendors, as appropriate. We also conduct employee training on data protection, including cybersecurity, among other topics.
We use third-party service providers to assist us from time to time to identify, assess, and manage material risks from cybersecurity threats, including for example professional service firms (including legal counsel), threat intelligence services, and cybersecurity consultants. The material cybersecurity threats identified through these processes are managed by our CISO and are escalated to senior management and our risk and compliance committee, in each case where appropriate. Together, they identify responsive actions for inclusion in our annual strategic planning, or earlier resolution depending on the nature of the risk.
For a description of the risks from cybersecurity threats that may materially affect us and how they may do so, see “Risk Factors” in Part I, Item 1A in this Annual Report on Form 10-K.
Cybersecurity Risk Management Processes Integrated [Flag] true
Cybersecurity Risk Management Processes Integrated [Text Block] Our engineering security team, led by our Chief Information Security Officer, or CISO, uses a multi-pronged approach to assessing, identifying, and managing material risks from cybersecurity threats. This approach includes identifying and assessing risks through: (1) an enterprise risk management program, which is periodically refreshed and includes an identification of our top risks, including cybersecurity risks; (2) formalized security and privacy reviews designed to identify risks from many new features, software, and vendors; (3) a vulnerability management program designed to identify hardware and software vulnerabilities; (4) an internal “red team” program, which simulates cyber threats, intended to allow us to fix vulnerabilities before threat actors identify them; (5) a threat intelligence program designed to model and research our adversaries; and (6) a privacy and security incident response program designed to investigate, respond to, and remediate known incidents. These processes vary in scope and maturity across the business and are processes we work to improve.
Cybersecurity Risk Management Third Party Engaged [Flag] true
Cybersecurity Risk Third Party Oversight and Identification Processes [Flag] true
Cybersecurity Risk Materially Affected or Reasonably Likely to Materially Affect Registrant [Flag] false
Cybersecurity Risk Board of Directors Oversight [Text Block]
Governance
Our board of directors maintains oversight of risks from cybersecurity threats by meeting with and receiving periodic updates from our CISO, via our audit committee, which is assigned oversight of cybersecurity risks. In addition, the chair of our audit committee meets with our CISO periodically to discuss cybersecurity threats and incidents, as well as the business’s approach to responding to them. Our incident response plans also provide that our board of directors and audit committee will be notified in the event of certain cybersecurity incidents.
Our CISO, Jim Higgins, has over 30 years of experience in the technology sector, including senior leadership roles in product security, information security engineering, and cloud enterprise. Mr. Higgins assisted the Linux Foundation in starting the Open Source Security Foundation to help increase awareness and promote technical solutions to address validation of Open Source software. Mr. Higgins has worked in information security at Chevron, Eastman Kodak, and Google, and, mostly recently, spent two years as the CISO of Block, Inc. (formerly Square).
Our CISO also regularly meets with our CEO and other senior management, including as part of the cybersecurity incident response process.
Our CISO, and where appropriate our management team and risk and compliance committee, are informed about and monitor the prevention, detection, mitigation, and remediation of identified cybersecurity incidents, through our security incident response process. We maintain internal and external channels and signals to receive reports of cybersecurity or privacy threats or incidents. A reported incident triggers our Security Incident Response Policy or
associated plans, which has defined roles for our cross-functional incident response team to investigate, contain, eradicate, and remediate the incident. The incident response team assesses the severity and priority of reported incidents on a rolling basis, with escalations of cybersecurity incidents provided to our management team by our CISO and General Counsel (or their designees) and escalations of certain cybersecurity incidents as appropriate to our board of directors. If a cybersecurity incident is determined to be a material cybersecurity incident, our Security Incident Response Policy and associated plans define the process to file a report regarding the incident with the SEC.
Cybersecurity Risk Board Committee or Subcommittee Responsible for Oversight [Text Block] Our board of directors maintains oversight of risks from cybersecurity threats by meeting with and receiving periodic updates from our CISO, via our audit committee, which is assigned oversight of cybersecurity risks.
Cybersecurity Risk Process for Informing Board Committee or Subcommittee Responsible for Oversight [Text Block] In addition, the chair of our audit committee meets with our CISO periodically to discuss cybersecurity threats and incidents, as well as the business’s approach to responding to them. Our incident response plans also provide that our board of directors and audit committee will be notified in the event of certain cybersecurity incidents.
Cybersecurity Risk Role of Management [Text Block]
Our board of directors maintains oversight of risks from cybersecurity threats by meeting with and receiving periodic updates from our CISO, via our audit committee, which is assigned oversight of cybersecurity risks. In addition, the chair of our audit committee meets with our CISO periodically to discuss cybersecurity threats and incidents, as well as the business’s approach to responding to them. Our incident response plans also provide that our board of directors and audit committee will be notified in the event of certain cybersecurity incidents.
Our CISO, Jim Higgins, has over 30 years of experience in the technology sector, including senior leadership roles in product security, information security engineering, and cloud enterprise. Mr. Higgins assisted the Linux Foundation in starting the Open Source Security Foundation to help increase awareness and promote technical solutions to address validation of Open Source software. Mr. Higgins has worked in information security at Chevron, Eastman Kodak, and Google, and, mostly recently, spent two years as the CISO of Block, Inc. (formerly Square).
Our CISO also regularly meets with our CEO and other senior management, including as part of the cybersecurity incident response process.
Cybersecurity Risk Management Positions or Committees Responsible [Flag] true
Cybersecurity Risk Management Positions or Committees Responsible [Text Block]
Our board of directors maintains oversight of risks from cybersecurity threats by meeting with and receiving periodic updates from our CISO, via our audit committee, which is assigned oversight of cybersecurity risks. In addition, the chair of our audit committee meets with our CISO periodically to discuss cybersecurity threats and incidents, as well as the business’s approach to responding to them. Our incident response plans also provide that our board of directors and audit committee will be notified in the event of certain cybersecurity incidents.
Our CISO, Jim Higgins, has over 30 years of experience in the technology sector, including senior leadership roles in product security, information security engineering, and cloud enterprise. Mr. Higgins assisted the Linux Foundation in starting the Open Source Security Foundation to help increase awareness and promote technical solutions to address validation of Open Source software. Mr. Higgins has worked in information security at Chevron, Eastman Kodak, and Google, and, mostly recently, spent two years as the CISO of Block, Inc. (formerly Square).
Our CISO also regularly meets with our CEO and other senior management, including as part of the cybersecurity incident response process.
Cybersecurity Risk Management Expertise of Management Responsible [Text Block] Our CISO, Jim Higgins, has over 30 years of experience in the technology sector, including senior leadership roles in product security, information security engineering, and cloud enterprise. Mr. Higgins assisted the Linux Foundation in starting the Open Source Security Foundation to help increase awareness and promote technical solutions to address validation of Open Source software. Mr. Higgins has worked in information security at Chevron, Eastman Kodak, and Google, and, mostly recently, spent two years as the CISO of Block, Inc. (formerly Square).
Cybersecurity Risk Process for Informing Management or Committees Responsible [Text Block]
Our CISO also regularly meets with our CEO and other senior management, including as part of the cybersecurity incident response process.
Our CISO, and where appropriate our management team and risk and compliance committee, are informed about and monitor the prevention, detection, mitigation, and remediation of identified cybersecurity incidents, through our security incident response process.
Cybersecurity Risk Management Positions or Committees Responsible Report to Board [Flag] true
v3.25.0.1
Description of Business and Summary of Significant Accounting Policies (Policies)
12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
Basis of Presentation
Basis of Presentation
Our consolidated financial statements are prepared in accordance with U.S. generally accepted accounting principles (“GAAP”). Our consolidated financial statements include the accounts of Snap Inc. and our wholly owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation. Our fiscal year ends on December 31. Certain reclassifications have been made in the prior periods to conform to the current year’s presentation. None of these reclassifications had a material impact on our consolidated financial statements.
Use of Estimates
Use of Estimates
The preparation of our consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts in the consolidated financial statements. Management’s estimates are based on historical information available as of the date of the consolidated financial statements and various other assumptions that we believe are reasonable under the circumstances. Actual results could differ from those estimates.
Key estimates relate primarily to determining the fair value of assets and liabilities assumed in business combinations, evaluation of contingencies, uncertain tax positions, and the fair value of strategic investments. On an ongoing basis, management evaluates our estimates compared to historical experience and trends, which form the basis for making judgments about the carrying value of assets and liabilities.
Concentrations of Business Risk
Concentrations of Business Risk
We currently use both Google Cloud and Amazon Web Services for our hosting requirements. A disruption or loss of service from one or both of these partners could seriously harm our ability to operate. Although we believe there are other qualified providers that can provide these services, a transition to a new provider could create a significant disruption to our business and negatively impact our consolidated financial statements.
Concentrations of Credit Risk
Concentrations of Credit Risk
Financial instruments that potentially subject us to significant concentrations of credit risk consist principally of cash, cash equivalents, marketable securities, and accounts receivable. We maintain cash deposits, cash equivalent balances, and marketable securities with several financial institutions. Cash and cash equivalents may be withdrawn or redeemed on demand. We believe that the financial institutions that hold our cash and cash equivalents are financially sound and, accordingly, minimal credit risk exists with respect to these balances. We also maintain investments in U.S. government debt and agency securities, publicly traded equity securities, corporate debt securities, certificates of deposit, money market funds, and commercial paper that carry high credit ratings and accordingly, minimal credit risk exists with respect to these balances.
We extend credit to our customers based on an evaluation of their ability to pay amounts due under contractual arrangement and generally do not obtain or require collateral.
Revenue Recognition
Revenue Recognition
Revenue is recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to receive in exchange for those goods or services. See Note 2 for additional information.
Cost of Revenue
Cost of Revenue
Cost of revenue includes payments for infrastructure, content and developer partner costs, and advertiser partner and other costs. Infrastructure costs primarily consist of payments to third-party infrastructure partners for hosting our products, which include expenses related to storage, computing, and bandwidth. Content and developer partner costs primarily consist of fees paid to our content creators and publisher partners who share content on our platform through revenue sharing arrangements. Under these arrangements, we pay a portion of the fees we receive from advertisers for Snap Ads that are displayed within partner content on Snapchat. Advertising partner and other costs primarily consist of payments to third-party partners for fulfillment services, credit card and other transaction processing fees, and other expenses directly related to providing our services.
Cost of revenue includes personnel-related costs, including salaries, benefits, and stock-based compensation expense for our employees engaged in the delivery of our services. Cost of revenue also includes facilities and other supporting overhead costs, including depreciation and amortization, and inventory costs.
Advertising
Advertising
Advertising costs are expensed as incurred and recorded within sales and marketing expenses in our consolidated statements of operations. For the years ended December 31, 2024, 2023, and 2022, advertising costs were $57.7 million, $24.9 million, and $42.7 million, respectively.
Capital Structure
Capital Structure
We have three classes of authorized common stock – Class A common stock, Class B common stock, and Class C common stock. Class A common stockholders have no voting rights, Class B common stockholders are entitled to one vote per share, and Class C common stockholders are entitled to ten votes per share. Shares of our Class B common stock are convertible into an equivalent number of shares of our Class A common stock and generally convert into shares of our Class A common stock upon transfer. Shares of our Class C common stock are convertible into an equivalent number of shares of our Class B common stock and generally convert into shares of our Class B common stock upon transfer.
Future Stock Split to be Effected in the Form of a Stock Dividend
Future Stock Split to be Effected in the Form of a Stock Dividend
In July 2022, our board of directors determined that it was advisable and in our best interest to approve a stock split to be effected in the form of a special dividend of one share of Class A common stock on each outstanding share of our common stock at a future date (the “Future Stock Split”). In connection with the Future Stock Split, we entered into certain agreements (the “Co-Founder Agreements”) with Evan Spiegel and Robert Murphy, our co-founders, and certain of their respective affiliates requiring them, among other things, to convert shares of Class B common stock and Class C common stock into Class A common stock under certain circumstances. In May 2024, the conditions for the declaration of such dividends were modified and the Co-Founder Agreements were amended to reflect such modifications. As modified, the Future Stock Split will not be declared and paid until the first business day following the date on which (i) the average of the volume weighted average price (the “VWAP”) per share of Class A common stock equals or exceeds $40 per share for 90 consecutive trading days (the “90-Day VWAP”) and (ii) the ratio of the 90-Day VWAP to $8.70 equals or exceeds the ratio of the average closing price of the S&P 500 Total Return index for the same 90 trading days for which the 90-Day VWAP was calculated to 8,862.85. If this does not occur by July 21, 2032, the Future Stock Split will not be declared and paid, and the Co-Founder Agreements will terminate.
No adjustments have been made to share or per share amounts for Class A common stock in the accompanying consolidated financial statements for the effects of the Future Stock Split as these triggering conditions have not been met.
Stock-based Compensation
Stock-based Compensation
We measure and recognize compensation expense for stock-based payment awards, including stock options, restricted stock units (“RSUs”), and restricted stock awards (“RSAs”) granted to employees, directors, and advisors, based on the grant date fair value of the awards. The grant date fair value of stock options is estimated using a Black-Scholes option pricing model. The fair value of stock-based compensation for stock options is recognized on a straight-line basis, net of estimated forfeitures, over the period during which services are provided in exchange for the award. The grant date fair value of RSUs and RSAs is estimated based on the fair value of our underlying common stock.
RSUs and RSAs vest on the satisfaction of a service-based condition. The service condition for RSUs and RSAs is generally satisfied in equal monthly or quarterly installments over three or four years. For these awards, we recognize stock-based compensation expense on a straight-line basis over the requisite service period.
Stock-based compensation expense recognized for all periods presented is based on awards that are expected to vest, including an estimate of forfeitures. We estimate the forfeiture rate using historical forfeitures of equity awards and other expected changes in facts and circumstances, if any. A modification of the terms of a stock-based award is treated as an exchange of the original award for a new award with total compensation cost equal to the grant-date fair value of the original award plus the incremental value of the modification to the award.
The total recognized tax benefit related to stock-based compensation expense for all periods presented was immaterial as we have established valuation allowances to reduce our net deferred tax assets to the amount that is more likely than not to be realized. The majority of the future tax benefits that arise on settlement of RSUs, RSAs and stock options are in jurisdictions for which our net deferred tax assets have a full valuation allowance.
Income Taxes
Income Taxes
We are subject to income taxes in the United States and numerous foreign jurisdictions. Deferred tax assets and liabilities are determined based on differences between the financial reporting and tax basis of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the deferred tax asset or liability is expected to be realized or settled.
In evaluating our ability to recover deferred tax assets, we consider all available positive and negative evidence, including historical operating results, ongoing tax planning, and forecasts of future taxable income on a jurisdiction-by-jurisdiction basis. Based on the level of historical losses, we have established a valuation allowance to reduce our net deferred tax assets to the amount that is more likely than not to be realized.
We recognize a tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in our consolidated financial statements from such positions are measured based on the largest benefit that has a greater than 50% likelihood of being realized. We recognize interest and penalties associated with tax matters as part of the income tax provision and include accrued interest and penalties with the related income tax liability on our consolidated balance sheets.
Currency Translation and Remeasurement
Currency Translation and Remeasurement
The functional currency of the majority of our foreign subsidiaries is the U.S. dollar. Monetary assets and liabilities denominated in a foreign currency are remeasured into U.S. dollars at the exchange rate on the balance sheet date. Revenue and expenses are remeasured at the average exchange rates during the period. Equity transactions and other non-monetary assets are remeasured using historical exchange rates. Foreign currency transaction gains and losses are recorded in other income (expense), net on our consolidated statement of operations. For those foreign subsidiaries where the local currency is the functional currency, adjustments to translate those statements into U.S. dollars are recorded in accumulated other comprehensive income (loss) in stockholders’ equity.
Cash and Cash Equivalents
Cash and Cash Equivalents
Cash and cash equivalents consist of highly liquid investments with maturities of 90 days or less from the date of purchase.
Restricted Cash
Restricted Cash
Restricted cash primarily includes cash and cash equivalents that are legally restricted as to withdrawal or use in our operations. Restricted cash balances are included in other assets on our consolidated balance sheets.
Marketable Securities
Marketable Securities
We hold investments in marketable securities consisting of U.S. government securities, U.S. government agency securities, corporate debt securities, certificates of deposit, commercial paper, and publicly traded equity securities. We
classify marketable investments in debt securities as available-for-sale investments in our current assets because they represent investments available for current operations.
Our available-for-sale investments in debt securities are carried at fair value with any unrealized gains and losses included in accumulated other comprehensive income (loss) in stockholders’ equity. Available-for-sale debt securities with an amortized cost basis in excess of estimated fair value are assessed to determine what amount of that difference, if any, is caused by expected credit losses, with any allowance for credit losses recognized as a charge in other income (expense), net on our consolidated statements of income. We did not record any credit losses on our available-for-sale debt securities in any of the periods presented. We determine gains or losses on the sale or maturities of marketable securities using the specific identification method and these gains or losses are recorded in other income (expense), net in our consolidated statements of operations.
Publicly traded equity securities are carried at fair value with any unrealized gains and losses recorded in other income (expense), net in our consolidated statements of operations.
Strategic Investments
Strategic Investments
We hold strategic investments primarily in privately held companies, consisting primarily of equity securities without readily determinable fair values, and to a lesser extent, debt securities. We adjust the carrying value of these equity securities to fair value upon observable transactions for identical or similar investments of the same issuer or upon impairment. All strategic investments are reviewed periodically for impairment. Any adjustments to carrying value of these investments are recorded in other income (expense), net in our consolidated statements of operations. Strategic investments are included within other assets in our consolidated balance sheets.
When we exercise significant influence over, but do not control the investee, such strategic investments are accounted for using the equity method. Under the equity method of accounting, we record our share of the results of the investments within other income (expense), net in our consolidated statements of operations.
Fair Value Measurements
Fair Value Measurements
Certain financial instruments are required to be recorded at fair value. Other financial instruments, including cash and cash equivalents and restricted cash, are recorded at cost, which approximates fair value. Additionally, accounts receivable, accounts payable, and accrued expenses approximate fair value because of the short-term nature of these financial instruments.
Accounts Receivable and Allowance for Doubtful Accounts
Accounts Receivable and Allowance for Doubtful Accounts
Accounts receivable are recorded at the invoiced amount less any allowance for doubtful accounts to reserve for potentially uncollectible receivables. To determine the amount of the allowance, we make judgments about the creditworthiness of customers based on ongoing credit evaluation and historical experience. As of December 31, 2024 and 2023, the allowance for doubtful accounts was immaterial.
Property and Equipment
Property and Equipment
Property and equipment are stated at cost, less accumulated depreciation. We compute depreciation using the straight-line method over the estimated useful lives of the assets, which is generally three years for computer hardware, software, and equipment, five years for furniture, and over the shorter of lease term or useful life of the assets for leasehold improvements. Buildings are generally depreciated over a useful life ranging from 20 to 45 years. Maintenance and repairs are expensed as incurred.
Leases
Leases
We have non-cancelable lease agreements, primarily for offices, that are recorded as operating lease right-of-use assets and operating lease liabilities in our consolidated balance sheets. We account for lease and non-lease components as a single lease component and do not record leases with an initial term of twelve months or less in our consolidated balance sheets. We use our incremental borrowing rate based on the information available at the lease commencement date to determine the present value of lease payments over the lease term. Our lease terms may include options to extend or
terminate the lease when it is reasonably certain we will exercise that option. Certain agreements have free rent periods or escalating rent payment provisions. Rent expense is recognized on a straight-line basis over the lease term.
Software Development Costs
Software Development Costs
Software development costs include costs to develop software to be used to meet internal needs and applications used to deliver our services. We capitalize development costs related to these software applications once the preliminary project stage is complete and it is probable that the project will be completed and the software will be used to perform the function intended. Costs capitalized for developing such software applications were not material for the periods presented.
Segments
Segments
Our CEO is our chief operating decision maker (“CODM). Our CEO evaluates performance and makes operating decisions about allocating resources based on financial data presented on a consolidated basis, accompanied by information about revenue disaggregated by geographic region. Because our CODM evaluates financial performance on a consolidated basis, we have determined that we have a single reportable segment composed of the consolidated financial results of Snap Inc.
Business Combinations
Business Combinations
We include the results of operations of the businesses that we acquire from the date of acquisition. We determine the fair value of the assets acquired and liabilities assumed based on their estimated fair values as of the respective date of acquisition. The excess purchase price over the fair values of identifiable assets and liabilities is recorded as goodwill. Determining the fair value of assets acquired and liabilities assumed requires management to use significant judgment and estimates including the selection of valuation methodologies, estimates of future revenue and cash flows, discount rates, and selection of comparable companies. Our estimates of fair value are based on assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. During the measurement period, not to exceed one year from the date of acquisition, we may record adjustments to the assets acquired and liabilities assumed, with a corresponding offset to goodwill. At the conclusion of the measurement period, any subsequent adjustments are reflected in our consolidated statements of operations.
When we issue payments or grants of equity to selling stockholders in connection with an acquisition, we evaluate whether the payments or awards are compensatory. This evaluation includes whether cash payments or stock award vesting is contingent on the continued employment of the selling stockholder beyond the acquisition date. If continued employment is required for the cash to be paid or stock awards to vest, the award is treated as compensation for post-acquisition services and is recognized as compensation expense.
Transaction costs associated with business combinations are expensed as incurred, and are included in general and administrative expenses in our consolidated statements of operations.
Goodwill
Goodwill
Goodwill represents the excess of the purchase price over the fair value of net assets acquired in a business combination. We test goodwill for impairment at least annually, in the fourth quarter, or whenever events or changes in circumstances indicate that goodwill might be impaired. For all periods presented, we had a single operating segment and reporting unit structure. There were no impairment charges in any of the periods presented.
Intangible Assets
Intangible Assets
Intangible assets are carried at cost and amortized on a straight-line basis over their estimated useful lives. We determine the appropriate useful life of our intangible assets by measuring the expected cash flows of acquired assets. The estimated useful lives of intangible assets are generally as follows:
Intangible AssetEstimated Useful
Life
Domain names
5 years
Trademarks
3 years
Acquired developed technology
3 to 7 years
Customer relationships
2 to 8 years
Patents
4 to 14 years
Impairment of Long-Lived Assets
Impairment of Long-Lived Assets
We evaluate recoverability of our property and equipment, operating lease right-of-use assets, and intangible assets, excluding goodwill, when events or changes indicate the carrying amount of an asset may not be recoverable. Events and changes in circumstances considered in determining whether the carrying value of long-lived assets may not be recoverable include significant changes in performance relative to expected operating results, significant changes in asset use, and significant negative industry or economic trends and changes in our business strategy. Recoverability of these assets is measured by comparison of their carrying amount to future undiscounted cash flows to be generated. If impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment loss is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets.
Legal Contingencies
Legal Contingencies
For legal contingencies, we accrue a liability for an estimated loss if the potential loss from any claim or legal proceeding is considered probable, and the amount can be reasonably estimated. Legal fees and expenses are expensed as incurred. Note 8 provides additional information regarding our legal contingencies.
Recent Accounting Pronouncements
Recent Accounting Pronouncements
In November 2024, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2024-04, Debt—Debt with Conversion and Other Options (Subtopic 470-20): Induced Conversions of Convertible Debt Instruments, which clarifies the requirements for determining whether certain settlements of convertible debt instruments should be accounted for as an induced conversion. The guidance is effective for annual reporting periods, and interim reporting periods within those annual reporting periods, beginning after December 15, 2025. The guidance is applied on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures.
In November 2024, the FASB issued ASU 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which requires public entities to provide a disclosure within the financial statement footnotes showing the disaggregation of certain expenses included in relevant expense captions on the consolidated income statement, with a qualitative description of the amounts that are not separately disaggregated quantitatively. The guidance also requires disclosure of the total amount of selling expenses and, in annual reporting periods, an entity’s definition of selling expenses. The guidance is effective for annual periods beginning after December 15, 2026 and interim periods beginning after December 15, 2027. The guidance is applied on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures.
In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which requires public entities to provide greater disaggregation within their annual rate reconciliation, including new requirements to present reconciling items on a gross basis in specified categories, disclose both percentages and dollar amounts, and disaggregate individual reconciling items by jurisdiction and nature when the effect of the items meet a quantitative threshold. The guidance also requires disaggregating the annual disclosure of income taxes paid, net of refunds received, by federal (national), state, and foreign taxes, with separate presentation of individual jurisdictions that
meet a quantitative threshold. The guidance is effective for annual periods beginning after December 15, 2024 on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures.
In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which requires public entities with a single reportable segment to provide all the disclosures required by this standard and all existing segment disclosures in Topic 280 on an interim and annual basis, including new requirements to disclose significant segment expenses that are regularly provided to the CODM and included within the reported measure(s) of a segment’s profit or loss, the amount and composition of any other segment items, the title and position of the CODM, and how the CODM uses the reported measure(s) of a segment’s profit or loss to assess performance and decide how to allocate resources. The guidance is effective for annual periods beginning after December 15, 2023, and interim periods beginning after December 15, 2024, applied retrospectively with early adoption permitted. Effective January 1, 2024, we adopted ASU 2023-07. Refer to Note 19 of these consolidated financial statements.
v3.25.0.1
Description of Business and Summary of Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
Summary of Estimated Useful Lives of Intangible Assets The estimated useful lives of intangible assets are generally as follows:
Intangible AssetEstimated Useful
Life
Domain names
5 years
Trademarks
3 years
Acquired developed technology
3 to 7 years
Customer relationships
2 to 8 years
Patents
4 to 14 years
Intangible assets consisted of the following:
As of December 31, 2024
Weighted-
Average
Remaining
Useful Life
(Years)
Gross
Carrying
Amount
Accumulated
Amortization
Net
(in thousands, except years)
Domain names2.0$745 $(613)$132 
Technology2.3308,333 (238,189)70,144 
Patents8.839,373 (23,286)16,087 
Other6,000 (6,000)— 
Total intangible assets
$354,451 $(268,088)$86,363 
As of December 31, 2023
Weighted-
Average
Remaining
Useful Life
(Years)
Gross
Carrying
Amount
Accumulated
Amortization
Net
(in thousands, except years)
Domain names3.0$745 $(546)$199 
Technology2.8323,313 (197,608)125,705 
Patents8.839,373 (19,099)20,274 
Other6,000 (5,875)125 
Total intangible assets
$369,431 $(223,128)$146,303 
v3.25.0.1
Revenue (Tables)
12 Months Ended
Dec. 31, 2024
Revenue from Contract with Customer [Abstract]  
Schedule of Revenue Disaggregated by Geography
The following table represents our revenue disaggregated by geographic region based on the billing address of the customer:
Year Ended December 31,
202420232022
(in thousands)
North America (1) (2)
$3,236,217 $2,952,301 $3,205,554 
Europe (3)
957,075 772,078 712,764 
Rest of world1,168,106 881,736 683,529 
Total revenue$5,361,398 $4,606,115 $4,601,847 
(1)North America includes Mexico, the Caribbean, and Central America.
(2)United States revenue was $3.1 billion, $2.9 billion, and $3.1 billion for the years ended December 31, 2024, 2023, and 2022, respectively.
(3)Europe includes Russia and Turkey. Effective March 2022, we halted advertising sales to Russian and Belarusian entities.
v3.25.0.1
Net Loss per Share (Tables)
12 Months Ended
Dec. 31, 2024
Earnings Per Share [Abstract]  
Schedule of Numerators and Denominators of Basic and Diluted Net Loss per Share Computations for Common Stock
The numerators and denominators of the basic and diluted net loss per share computations for our common stock are calculated as follows for the years ended December 31, 2024, 2023, and 2022:
Year Ended December 31,
202420232022
(in thousands, except per share data)
Class AClass BClass CClass AClass BClass CClass AClass BClass C
Numerator:
Net loss$(590,956)$(9,475)$(97,425)$(1,114,039)$(18,479)$(189,967)$(1,203,614)$(20,141)$(205,898)
Net loss attributable to common stockholders$(590,956)$(9,475)$(97,425)$(1,114,039)$(18,479)$(189,967)$(1,203,614)$(20,141)$(205,898)
Denominator:         
Basic shares:         
Weighted-average common shares - Basic1,404,99422,526231,6271,358,34522,532231,6271,354,01922,658231,627
Diluted shares:         
Weighted-average common shares - Diluted1,404,99422,526231,6271,358,34522,532231,6271,354,01922,658231,627
Net loss per share attributable to common stockholders:         
Basic$(0.42)$(0.42)$(0.42)$(0.82)$(0.82)$(0.82)$(0.89)$(0.89)$(0.89)
Diluted$(0.42)$(0.42)$(0.42)$(0.82)$(0.82)$(0.82)$(0.89)$(0.89)$(0.89)
Schedule of Potentially Dilutive Shares Excluded from Calculation of Diluted Net Loss per Share
The following potentially dilutive shares were excluded from the calculation of diluted net loss per share because their effect would have been anti-dilutive:
As of December 31,
202420232022
(in thousands)
Stock options6801,6973,159
Unvested RSUs and RSAs134,253157,130132,392
Convertible Notes (if-converted)85,94589,37989,379
v3.25.0.1
Stockholders' Equity (Tables)
12 Months Ended
Dec. 31, 2024
Share-Based Payment Arrangement [Abstract]  
Summary of RSU and RSA Award Activity
The following table summarizes the RSU and RSA activity for the year ended December 31, 2024:
Number of
Class A Shares
Weighted-
Average
Grant Date
Fair Value
(in thousands, except per share data)
Unvested as of December 31, 2023157,130$12.82 
Granted89,187$12.92 
Vested(73,105)$14.90 
Forfeited(38,959)$12.34 
Unvested as of December 31, 2024134,253$11.90 
Summary of Stock Option Award Activity
The following table summarizes the stock option award activity under the 2017 Plan for the year ended December 31, 2024:
Number of
Class A Shares
Number of
Class B Shares
Weighted-
Average
Exercise
Price
Weighted-
Average
Remaining
Contractual
Term
(in years)
Aggregate Intrinsic Value (1)
(in thousands, except per share data)
Outstanding as of December 31, 20231,6925$14.90 4.41$5,225 
Granted$— 
Exercised(884)(5)$14.39 
Forfeited(128)$12.58 
Outstanding as of December 31, 2024680$16.01 4.51$253 
Exercisable as of December 31, 2024680$16.01 4.51$253 
Vested and expected to vest as of December 31, 2024680$16.01 4.51$253 
(1)The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying stock option awards and the closing market price of our Class A common stock as of December 31, 2024 and December 31, 2023.
Summary of Total Stock-based Compensation Expense
Total stock-based compensation expense by function was as follows:
Year Ended December 31,
202420232022
(in thousands)
Cost of revenue$6,034 $9,555 $12,288 
Research and development683,830 893,026 970,746 
Sales and marketing216,672 255,688 203,092 
General and administrative134,487 165,735 201,661 
Total$1,041,023 $1,324,004 $1,387,787 
v3.25.0.1
Goodwill and Intangible Assets (Tables)
12 Months Ended
Dec. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Changes in Carrying Amount of Goodwill
The changes in the carrying amount of goodwill for the years ended December 31, 2024 and 2023 were as follows:
Goodwill
(in thousands)
Balance as of December 31, 2022$1,646,120 
Goodwill acquired42,780 
Foreign currency translation2,927 
Balance as of December 31, 2023$1,691,827 
Goodwill acquired— 
Foreign currency translation(2,042)
Balance as of December 31, 2024$1,689,785 
Summary of Estimated Useful Lives of Intangible Assets The estimated useful lives of intangible assets are generally as follows:
Intangible AssetEstimated Useful
Life
Domain names
5 years
Trademarks
3 years
Acquired developed technology
3 to 7 years
Customer relationships
2 to 8 years
Patents
4 to 14 years
Intangible assets consisted of the following:
As of December 31, 2024
Weighted-
Average
Remaining
Useful Life
(Years)
Gross
Carrying
Amount
Accumulated
Amortization
Net
(in thousands, except years)
Domain names2.0$745 $(613)$132 
Technology2.3308,333 (238,189)70,144 
Patents8.839,373 (23,286)16,087 
Other6,000 (6,000)— 
Total intangible assets
$354,451 $(268,088)$86,363 
As of December 31, 2023
Weighted-
Average
Remaining
Useful Life
(Years)
Gross
Carrying
Amount
Accumulated
Amortization
Net
(in thousands, except years)
Domain names3.0$745 $(546)$199 
Technology2.8323,313 (197,608)125,705 
Patents8.839,373 (19,099)20,274 
Other6,000 (5,875)125 
Total intangible assets
$369,431 $(223,128)$146,303 
Schedule of Estimated Intangible Asset Amortization Expense
As of December 31, 2024, the estimated intangible asset amortization expense for the next five years and thereafter is as follows:
Estimated
Amortization
(in thousands)
Year ending December 31,
2025$41,513 
202620,299 
202712,124 
20284,343 
20291,335 
Thereafter6,749 
Total$86,363 
v3.25.0.1
Debt (Tables)
12 Months Ended
Dec. 31, 2024
Debt Disclosure [Abstract]  
Summary of Convertible Notes
The Convertible Notes consisted of the following:
As of December 31,
20242023
PrincipalUnamortized Debt Issuance CostsNet Carrying AmountPrincipalUnamortized Debt Issuance CostsNet Carrying Amount
(in thousands)
2025 Notes$36,240 $(28)$36,212 $284,105 $(871)$283,234 
2026 Notes249,754 (624)249,130 838,482 (3,402)835,080 
2027 Notes1,150,000 (4,984)1,145,016 1,150,000 (7,114)1,142,886 
2028 Notes1,500,000 (8,982)1,491,018 1,500,000 (11,800)1,488,200 
2030 Notes
750,000 (27,447)722,553 
Total$3,685,994 $(42,065)$3,643,929 $3,772,587 $(23,187)$3,749,400 
Schedule of Debt
The following table summarizes interest expense related to the Convertible Notes:
Year Ended December 31,
2024
2023
2022
(in thousands)
Contractual interest expense$7,334 $8,874 $8,655 
Amortization of debt issuance costs8,9066,8806,543
Total interest expense$16,240 $15,754 $15,198 
v3.25.0.1
Commitment and Contingencies (Tables)
12 Months Ended
Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]  
Contractual Obligation, Fiscal Year Maturity
Our non-cancelable contractual commitments as of December 31, 2024 were as follows:
Non-Cancelable Commitments
(in thousands)
Year ending December 31,
2025$1,458,829 
20261,835,591 
20271,051,169 
202887,229 
202984,288 
Thereafter423,135 
Total non-cancelable contractual commitments$4,940,241 
v3.25.0.1
Leases (Tables)
12 Months Ended
Dec. 31, 2024
Leases [Abstract]  
Summary of Weighted-average Remaining Lease Term and Discount Rate Related to Operating Leases
The weighted-average remaining lease term (in years) and discount rate related to our operating leases were as follows:
As of December 31,
20242023
Weighted-average remaining lease term9.310.0
Weighted-average discount rate6.1 %6.1 %
Schedule of Present Value of Operating Lease Liabilities
The maturities of our operating lease liabilities as of December 31, 2024 were as follows:
Operating Leases
(in thousands)
Year ending December 31,
2025$60,937 
202693,051 
202786,587 
202885,428 
202982,431 
Thereafter410,487 
Total lease payments818,921 
Less: imputed interest(218,954)
Present value of lease liabilities$599,967 
v3.25.0.1
Strategic Investments (Tables)
12 Months Ended
Dec. 31, 2024
Equity Method Investments and Joint Ventures [Abstract]  
Summary of Strategic Investments
The following table summarizes our strategic investments as of December 31, 2024 and 2023:
As of December 31,
20242023
(in thousands)
Initial cost$106,052 $106,368 
Cumulative upward adjustments146,201 147,317 
Cumulative downward adjustments, including impairments(63,910)(58,357)
Carrying value$188,343 $195,328 
Summary of Gain (Loss) on Strategic Investments
Gains and losses recognized during the periods presented were as follows:
Year Ended December 31,
202420232022
(in thousands)
Gains (losses) recognized on strategic investments sold during the period, net$(60)$— $45,935 
Unrealized gains on strategic investments still held at the reporting date334 1,368 19,946 
Unrealized losses, including impairments, on strategic investments still held at the reporting date(7,703)(28,423)(1,421)
Gains (losses) on strategic investments, net$(7,429)$(27,055)$64,460 
Gains and losses recognized during the periods presented, which are included within other income (expense), net on our consolidated statements of operations, were as follows:
Year Ended December 31,
202420232022
(in thousands)
Gains (losses) recognized on publicly traded equity securities sold during the period, net$— $11,046 $(22,095)
Unrealized gains (losses) on publicly traded equity securities still held at the reporting date, net(1,185)(17,731)(79,214)
Gains (losses) on publicly traded equity securities, net$(1,185)$(6,685)$(101,309)
v3.25.0.1
Fair Value Measurements (Tables)
12 Months Ended
Dec. 31, 2024
Fair Value Disclosures [Abstract]  
Summary of Financial Assets Measured at Fair Value on Recurring Basis
The following tables set forth our financial assets that are measured at fair value on a recurring basis, excluding publicly traded equity securities, as of December 31, 2024 and 2023:
December 31, 2024
Fair Value HierarchyCost or
Amortized Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Total Estimated
Fair Value
(in thousands)
Cash$348,251 $— $— $348,251 
Cash equivalents:
Money market fundsLevel 1694,323 — (30)694,293 
U.S. government securitiesLevel 13,991 — (1)3,990 
Total cash and cash equivalents1,046,565 — (31)1,046,534 
Marketable debt securities:
U.S. government securitiesLevel 12,186,192 4,984 (3,292)2,187,884 
Corporate debt securitiesLevel 2129,217 229 (5)129,441 
Total marketable debt securities2,315,409 5,213 (3,297)2,317,325 
Total$3,361,974 $5,213 $(3,328)$3,363,859 
December 31, 2023
Fair Value HierarchyCost or
Amortized Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Total Estimated
Fair Value
(in thousands)
Cash$584,990 $— $— $584,990 
Cash equivalents:
Money market fundsLevel 11,195,410 — — 1,195,410 
Total cash and cash equivalents1,780,400 — — 1,780,400 
Marketable debt securities:
U.S. government securitiesLevel 11,295,918 894 (3,919)1,292,893 
U.S. government agency securitiesLevel 1138,420 31 (188)138,263 
Corporate debt securitiesLevel 2234,336 577 (99)234,814 
Commercial paperLevel 265,380 — — 65,380 
Certificates of depositLevel 218,725 — — 18,725 
Total marketable debt securities1,752,779 1,502 (4,206)1,750,075 
Total$3,533,179 $1,502 $(4,206)$3,530,475 
The following table provides a reconciliation of cash, cash equivalents and restricted cash reported in our consolidated balance sheet to the total of the amounts in the consolidated statements of cash flows.
As of December 31,
202420232022
(in thousands)
Cash and cash equivalents$1,046,534 $1,780,400 $1,423,121 
Restricted cash, included in other assets3,700 2,062 655 
Total cash, cash equivalents, and restricted cash$1,050,234 $1,782,462 $1,423,776 
Summary of Gain (Loss) on Strategic Investments
Gains and losses recognized during the periods presented were as follows:
Year Ended December 31,
202420232022
(in thousands)
Gains (losses) recognized on strategic investments sold during the period, net$(60)$— $45,935 
Unrealized gains on strategic investments still held at the reporting date334 1,368 19,946 
Unrealized losses, including impairments, on strategic investments still held at the reporting date(7,703)(28,423)(1,421)
Gains (losses) on strategic investments, net$(7,429)$(27,055)$64,460 
Gains and losses recognized during the periods presented, which are included within other income (expense), net on our consolidated statements of operations, were as follows:
Year Ended December 31,
202420232022
(in thousands)
Gains (losses) recognized on publicly traded equity securities sold during the period, net$— $11,046 $(22,095)
Unrealized gains (losses) on publicly traded equity securities still held at the reporting date, net(1,185)(17,731)(79,214)
Gains (losses) on publicly traded equity securities, net$(1,185)$(6,685)$(101,309)
Schedule of Cash and Cash Equivalents
The following table provides a reconciliation of cash, cash equivalents and restricted cash reported in our consolidated balance sheet to the total of the amounts in the consolidated statements of cash flows.
As of December 31,
202420232022
(in thousands)
Cash and cash equivalents$1,046,534 $1,780,400 $1,423,121 
Restricted cash, included in other assets3,700 2,062 655 
Total cash, cash equivalents, and restricted cash$1,050,234 $1,782,462 $1,423,776 
Restrictions on Cash and Cash Equivalents
The following table provides a reconciliation of cash, cash equivalents and restricted cash reported in our consolidated balance sheet to the total of the amounts in the consolidated statements of cash flows.
As of December 31,
202420232022
(in thousands)
Cash and cash equivalents$1,046,534 $1,780,400 $1,423,121 
Restricted cash, included in other assets3,700 2,062 655 
Total cash, cash equivalents, and restricted cash$1,050,234 $1,782,462 $1,423,776 
v3.25.0.1
Income Taxes (Tables)
12 Months Ended
Dec. 31, 2024
Income Tax Disclosure [Abstract]  
Schedule of Domestic and Foreign Components of Pre-Tax Loss
The domestic and foreign components of pre-tax loss were as follows:
Year Ended December 31,
202420232022
(in thousands)
Domestic (1)
$(280,877)$(285,330)$(538,311)
Foreign (1)
(391,349)(1,009,093)(862,386)
Loss before income taxes$(672,226)$(1,294,423)$(1,400,697)
(1)Includes the impact of intercompany charges to foreign affiliates for financing, management fees, and research and development cost sharing, inclusive of stock-based compensation.
Schedule of Components of Income Tax (Benefit) Expense
The components of our income tax (benefit) expense were as follows:
Year Ended December 31,
202420232022
(in thousands)
Current:
Federal$5,216 $— $— 
State6,811 8,585 10,704 
Foreign13,273 26,727 22,404 
Total current income tax expense (benefit)25,300 35,312 33,108 
Deferred:
Federal1,595 1,267 1,212 
State1,027 1,061 837 
Foreign(2,292)(9,578)(6,201)
Total deferred income tax expense (benefit)330 (7,250)(4,152)
Income tax expense (benefit)$25,630 $28,062 $28,956 
Summary of Reconciliation of Statutory Federal Income Tax Rate
The following is a reconciliation of the statutory federal income tax rate to our effective tax rate:
Year Ended December 31,
202420232022
Tax benefit (expense) computed at the federal statutory rate21.0 %21.0 %21.0 %
State tax benefit (expense), net of federal benefit (1)
3.9 2.2 2.9 
Change in valuation allowance(31.0)(31.5)(32.0)
Differences between U.S. and foreign tax rates on foreign income(0.3)3.3 2.5 
Stock-based compensation(6.4)(7.0)(0.1)
U.S. federal research & development credit benefit11.0 8.6 5.0 
Acquisitions and divestitures(1.0)1.8 (0.7)
Other benefits (expenses)(1.0)(0.6)(0.7)
Total income tax benefit (expense)(3.8)%(2.2)%(2.1)%
(1)    Inclusive of state research and development credits.
Summary of Significant Components of Net Deferred Tax Balances
The significant components of net deferred tax balances were as follows:
Year Ended December 31,
20242023
(in thousands)
Deferred tax assets:
Accruals and reserves$16,413 $22,475 
Intangible assets139,612 168,661 
IRC 174 capitalized R&D598,669 449,253 
Stock-based compensation58,171 70,563 
Loss carryforwards2,757,814 2,774,231 
Tax credit carryforwards1,060,486 969,368 
Lease liability128,072 126,637 
Other67,958 51,764 
Total deferred tax assets4,827,195 4,632,952 
Deferred tax liabilities:
Right-of-use asset(112,907)(111,777)
Investments(18,333)(20,183)
Other(18,445)(28,416)
Total deferred tax liabilities(149,685)(160,376)
Total net deferred tax assets before valuation allowance4,677,510 4,472,576 
Valuation allowance(4,677,088)(4,471,571)
Net deferred taxes$422 $1,005 
Schedule of Unrecognized Tax Benefits Roll Forward
The following table summarizes the activity related to our gross unrecognized tax benefits for the years ended December 31, 2024, 2023, and 2022:
Year Ended December 31,
202420232022
(in thousands)
Beginning balance of unrecognized tax benefits$513,404 $510,669 $469,573 
Additions for current year tax positions49,536 46,188 47,366 
Additions for prior year tax positions1,163 10,171 115 
Reductions for prior year tax positions(622)(16,736)(3,569)
Changes due to lapse of statute of limitations(99)(31,786)(1,887)
Reductions for settlements with taxing authorities— (4,927)— 
Changes due to foreign currency translation adjustments(574)(175)(929)
Ending balance of unrecognized tax benefits (excluding interest and penalties)562,808 513,404 510,669 
Interest and penalties associated with unrecognized tax benefits1,918 967 385 
Ending balance of unrecognized tax benefits (including interest and penalties)$564,726 $514,371 $511,054 
v3.25.0.1
Accumulated Other Comprehensive Income (Loss) (Tables)
12 Months Ended
Dec. 31, 2024
Accumulated Other Comprehensive Income Loss [Abstract]  
Schedule of Changes in Accumulated Other Comprehensive Income (Loss)
The table below presents the changes in accumulated other comprehensive income (loss) (“AOCI”) by component and the reclassifications out of AOCI:
Changes in Accumulated Other Comprehensive Income (Loss) by Component
Marketable
Securities
Foreign Currency
Translation
Total
(in thousands)
Balance as of December 31, 2023$(2,860)$9,991 $7,131 
Other comprehensive income (loss) before reclassifications4,811 (9,027)(4,216)
Amounts reclassified from AOCI (1)
(221)— (221)
Net current period other comprehensive income (loss)4,590 (9,027)(4,437)
Balance as of December 31, 2024$1,730 $964 $2,694 
(1)Realized gains and losses on marketable securities are reclassified from AOCI into other income (expense), net in our consolidated statements of operations.
v3.25.0.1
Property and Equipment, Net (Tables)
12 Months Ended
Dec. 31, 2024
Property, Plant and Equipment [Abstract]  
Summary of Property and Equipment, Net
Property and equipment, net, consisted of the following:
As of December 31,
20242023
(in thousands)
Computer hardware and software$67,796 $67,989 
Buildings21,486 21,486 
Leasehold improvements450,826 332,721 
Furniture and equipment214,619 162,476 
Construction in progress63,284 90,038 
Total818,011 674,710 
Less: accumulated depreciation(328,923)(264,384)
Property and equipment, net$489,088 $410,326 
v3.25.0.1
Balance Sheet Components (Tables)
12 Months Ended
Dec. 31, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Schedule of Accrued Expenses and Other Current Liabilities
Accrued expenses and other current liabilities as of December 31, 2024 and 2023 consisted of the following:
As of December 31,
20242023
(in thousands)
Accrued infrastructure costs$377,022 $281,682 
Deferred revenue (1)
112,769 93,706 
Accrued compensation and related expenses85,416 95,600 
Accrued revenue share84,990 81,936 
Deferred payments for acquisitions76,434 7,359 
Accrued professional fees69,618 33,267 
Accrued operating costs62,375 75,905 
Other140,630 136,381 
Total accrued expenses and other current liabilities$1,009,254 $805,836 
(1)We expect a substantial majority of our deferred revenue to be realized in less than one year.
v3.25.0.1
Restructuring (Tables)
12 Months Ended
Dec. 31, 2024
Restructuring and Related Activities [Abstract]  
Schedule of Restructuring and Related Costs
The following table summarizes the 2024 restructuring charges included in our consolidated statement of operations for the year ended December 31, 2024:
Severance and Related Charges (1)
Stock-Based Compensation Expense
Other (2)
Total
(in thousands)
Cost of revenue$932 $189 $— $1,121 
Research and development30,845 4,801 3,201 38,847 
Sales and marketing15,755 4,176 — 19,931 
General and administrative7,786 236 2,236 10,258 
Total$55,318 $9,402 $5,437 $70,157 
(1)Severance and related charges include cash severance expenses and other termination benefits. The majority of cash paid for the restructuring was related to severance and benefits.
(2)Other primarily includes intangible asset amortization and depreciation expense.
The following table summarizes the restructuring charges (benefits) in our consolidated statements of operations for the year ended December 31, 2022:
Severance and Related Charges (1)
Stock-Based Compensation Expense (Benefit)
Lease Exit and Related Charges (2)
Other (3)
Total
(in thousands)
Cost of revenue$2,291 $709 $— $17,585 $20,585 
Research and development46,994 29,188 — 2,733 78,915 
Sales and marketing30,565 (504)— 730 30,791 
General and administrative17,211 5,111 31,227 5,109 58,658 
Total$97,061 $34,504 $31,227 $26,157 $188,949 
(1)Severance and related charges include cash severance expense and other termination benefits. The majority of cash paid for restructuring in 2022 was related to severance and benefits.
(2)Lease exit and related charges are non-cash and presented in other cash flows from operating activities in our consolidated statements of cash flows.
(3)Other includes impairment charges, contract termination charges, and intangible asset amortization.
v3.25.0.1
Segments and Geographic Information (Tables)
12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information, by Segment
The following table presents the significant segment expenses and other segment items regularly reviewed by our CODM:
Year Ended December 31,
202420232022
(in thousands)
Revenue$5,361,398 $4,606,115 $4,601,847 
Less:
Infrastructure costs1,441,134 1,171,993 818,554 
Content and developer partner costs634,977 621,971 643,482 
Advertising partner and other costs384,804 297,262 302,498 
Operating expenses2,391,878 2,353,312 2,459,740 
Stock-based compensation and related payroll and other tax expense1,069,389 1,359,107 1,397,496 
Depreciation and amortization154,459 159,999 186,434 
Other segment items (1)
(17,387)(35,044)223,296 
Net loss$(697,856)$(1,322,485)$(1,429,653)
(1)Other segment items primarily include interest income; interest expense; other income (expense), net; and income tax benefit (expense) as reported in our consolidated statements of operations. Other segment items also include restructuring charges of $72.1 million, $40.8 million and $188.9 million for the year ended December 31, 2024, 2023 and 2022, respectively.
Long-Lived Assets by Geographic Areas
The following table lists long-lived assets by geographic area, which includes property and equipment, net and operating lease right-of-use assets:
As of December 31,
20242023
(in thousands)
United States$682,173 $646,546 
United Kingdom248,243 218,326 
Rest of world (1)
89,113 62,316 
Total long-lived assets$1,019,529 $927,188 
(1)No individual country other than the United States and the United Kingdom exceeded 10% of our total long-lived assets for any period presented.
v3.25.0.1
Description of Business and Summary of Significant Accounting Policies - Additional Information (Details)
1 Months Ended 12 Months Ended
Jun. 30, 2023
d
$ / shares
Jul. 31, 2022
Dec. 31, 2024
USD ($)
vote
segment
reportingUnit
Dec. 31, 2023
USD ($)
segment
reportingUnit
Dec. 31, 2022
USD ($)
reportingUnit
segment
Summary Of Significant Accounting Policies [Line Items]          
Advertising cost | $     $ 57,700,000 $ 24,900,000 $ 42,700,000
Weighted average price per share (in usd per share) | $ / shares $ 40        
Common stock, convertible, threshold trading days | d 90        
Common stock, convertible, volume weighted average price per share (in usd per share) | $ / shares $ 8.70        
Common stock, convertible, volume weighted average price per share, S&P 500 total return index (in usd per share) | $ / shares $ 8,862.85        
Percentage of tax benefits likelihood of being realized     0.50    
Maturity of time deposits     90 days    
Credit losses recorded on available-for-sale debt securities | $     $ 0 $ 0  
Number of operating segment | segment     1 1 1
Number of reporting unit | reportingUnit     1 1 1
Goodwill impairment charges | $     $ 0 $ 0 $ 0
Computer Hardware, Software and Equipment          
Summary Of Significant Accounting Policies [Line Items]          
Property and equipment estimated useful life     3 years    
Furniture and equipment          
Summary Of Significant Accounting Policies [Line Items]          
Property and equipment estimated useful life     5 years    
Minimum | Buildings          
Summary Of Significant Accounting Policies [Line Items]          
Property and equipment estimated useful life     20 years    
Minimum | RSUs and RSAs Granted after February 2018          
Summary Of Significant Accounting Policies [Line Items]          
Service condition satisfied (in years)     3 years    
Maximum | Buildings          
Summary Of Significant Accounting Policies [Line Items]          
Property and equipment estimated useful life     45 years    
Maximum | RSUs and RSAs Granted after February 2018          
Summary Of Significant Accounting Policies [Line Items]          
Service condition satisfied (in years)     4 years    
Class A Non-voting Common Stock          
Summary Of Significant Accounting Policies [Line Items]          
Stock split ratio, common stock   1      
Class B          
Summary Of Significant Accounting Policies [Line Items]          
Number of votes per share | vote     1    
Class C          
Summary Of Significant Accounting Policies [Line Items]          
Number of votes per share | vote     10    
v3.25.0.1
Description of Business and Summary of Significant Accounting Policies - Summary of Estimated Useful Lives of Intangible Assets (Details)
Dec. 31, 2024
Domain names  
Finite-Lived Intangible Assets [Line Items]  
Estimated Useful Life 5 years
Trademarks  
Finite-Lived Intangible Assets [Line Items]  
Estimated Useful Life 3 years
Acquired developed technology | Minimum  
Finite-Lived Intangible Assets [Line Items]  
Estimated Useful Life 3 years
Acquired developed technology | Maximum  
Finite-Lived Intangible Assets [Line Items]  
Estimated Useful Life 7 years
Customer relationships | Minimum  
Finite-Lived Intangible Assets [Line Items]  
Estimated Useful Life 2 years
Customer relationships | Maximum  
Finite-Lived Intangible Assets [Line Items]  
Estimated Useful Life 8 years
Patents | Minimum  
Finite-Lived Intangible Assets [Line Items]  
Estimated Useful Life 4 years
Patents | Maximum  
Finite-Lived Intangible Assets [Line Items]  
Estimated Useful Life 14 years
v3.25.0.1
Revenue (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Disaggregation Of Revenue [Line Items]      
Total revenue $ 5,361,398 $ 4,606,115 $ 4,601,847
North America      
Disaggregation Of Revenue [Line Items]      
Total revenue 3,236,217 2,952,301 3,205,554
United States      
Disaggregation Of Revenue [Line Items]      
Total revenue 3,100,000 2,900,000 3,100,000
Europe      
Disaggregation Of Revenue [Line Items]      
Total revenue 957,075 772,078 712,764
Rest of world      
Disaggregation Of Revenue [Line Items]      
Total revenue $ 1,168,106 $ 881,736 $ 683,529
v3.25.0.1
Net Loss per Share - Additional Information (Details)
Dec. 31, 2024
class
Earnings Per Share [Abstract]  
Number of classes of stock 3
v3.25.0.1
Net Loss per Share - Schedule of Numerators and Denominators of Basic and Diluted Net Loss per Share Computations for Common Stock (Details) - USD ($)
$ / shares in Units, shares in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Numerator:      
Net loss $ (697,856) $ (1,322,485) $ (1,429,653)
Basic shares:      
Weighted-average common shares - Basic (in shares) 1,659,147 1,612,504 1,608,304
Diluted shares:      
Weighted-average common shares - Diluted (in shares) 1,659,147 1,612,504 1,608,304
Net loss per share attributable to common stockholders:      
Basic (in usd per share) $ (0.42) $ (0.82) $ (0.89)
Diluted (in usd per share) $ (0.42) $ (0.82) $ (0.89)
Class A      
Numerator:      
Net loss $ (590,956) $ (1,114,039) $ (1,203,614)
Net loss attributable to common stockholders $ (590,956) $ (1,114,039) $ (1,203,614)
Basic shares:      
Weighted-average common shares - Basic (in shares) 1,404,994 1,358,345 1,354,019
Diluted shares:      
Weighted-average common shares - Diluted (in shares) 1,404,994 1,358,345 1,354,019
Net loss per share attributable to common stockholders:      
Basic (in usd per share) $ (0.42) $ (0.82) $ (0.89)
Diluted (in usd per share) $ (0.42) $ (0.82) $ (0.89)
Class B      
Numerator:      
Net loss $ (9,475) $ (18,479) $ (20,141)
Net loss attributable to common stockholders $ (9,475) $ (18,479) $ (20,141)
Basic shares:      
Weighted-average common shares - Basic (in shares) 22,526 22,532 22,658
Diluted shares:      
Weighted-average common shares - Diluted (in shares) 22,526 22,532 22,658
Net loss per share attributable to common stockholders:      
Basic (in usd per share) $ (0.42) $ (0.82) $ (0.89)
Diluted (in usd per share) $ (0.42) $ (0.82) $ (0.89)
Class C      
Numerator:      
Net loss $ (97,425) $ (189,967) $ (205,898)
Net loss attributable to common stockholders $ (97,425) $ (189,967) $ (205,898)
Basic shares:      
Weighted-average common shares - Basic (in shares) 231,627 231,627 231,627
Diluted shares:      
Weighted-average common shares - Diluted (in shares) 231,627 231,627 231,627
Net loss per share attributable to common stockholders:      
Basic (in usd per share) $ (0.42) $ (0.82) $ (0.89)
Diluted (in usd per share) $ (0.42) $ (0.82) $ (0.89)
v3.25.0.1
Net Loss per Share - Schedule of Potentially Dilutive Shares Excluded from Calculation of Diluted Net Loss per Share (Details) - shares
shares in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Stock options      
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]      
Anti-dilutive securities excluded from calculation of diluted net loss per share (in shares) 680 1,697 3,159
Unvested RSUs and RSAs      
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]      
Anti-dilutive securities excluded from calculation of diluted net loss per share (in shares) 134,253 157,130 132,392
Convertible Notes (if-converted)      
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]      
Anti-dilutive securities excluded from calculation of diluted net loss per share (in shares) 85,945 89,379 89,379
v3.25.0.1
Stockholders' Equity - Additional Information (Details)
$ / shares in Units, $ in Thousands
3 Months Ended 12 Months Ended
Jun. 30, 2024
USD ($)
shares
Dec. 31, 2022
USD ($)
shares
Dec. 31, 2024
USD ($)
vote
plan
$ / shares
shares
Dec. 31, 2023
USD ($)
$ / shares
shares
Dec. 31, 2022
USD ($)
$ / shares
shares
Oct. 31, 2024
USD ($)
Oct. 31, 2023
USD ($)
Oct. 31, 2022
USD ($)
Sep. 30, 2022
USD ($)
shares
Jul. 31, 2022
USD ($)
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]                    
Common stock, outstanding (in shares)   1,625,398,000 1,737,867,000 1,694,696,000 1,625,398,000          
Number of share-based employee compensation plans | plan     1              
Weighted-average fair value of employee stock options (in usd per share) | $ / shares         $ 8.41          
Fair values of options vested | $       $ 1,100 $ 3,200          
Intrinsic values of stock options exercised | $   $ 5,900 $ 1,400 12,300 5,900          
Stock repurchased during period | $     460,620 479,903            
Remaining authorized amount | $     $ 500,000              
2017 Equity Incentive Plan | Maximum                    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]                    
Percentage of capital stock outstanding     5.00%              
Stock options | Maximum                    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]                    
Maximum term for stock options from the grant date     10 years              
Restricted Stock Units and Restricted Stock Awards                    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]                    
Fair value of vested shares | $     $ 900,000 $ 1,000,000 $ 1,200,000          
Unrecognized compensation cost | $     $ 1,300,000              
Weighted average recognition period     2 years              
Class A                    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]                    
Common stock, authorized (in shares)     3,000,000,000 3,000,000,000            
Common stock, par value (in usd per share) | $ / shares     $ 0.00001 $ 0.00001            
Common stock dividends declared (in usd per share) | $ / shares     $ 0              
Common stock, issued (in shares)     1,483,717,717 1,440,541,000            
Common stock, outstanding (in shares)     1,436,495,296 1,391,341,000            
Stock repurchase program, authorized amount | $           $ 500,000 $ 500,000 $ 500,000   $ 500,000
Stock repurchased during period (in shares)     47,222,000 49,200,000         51,300,000  
Stock repurchased during period | $                 $ 500,500  
Treasury stock, acquired (in shares) 46,300,000                  
Treasury stock, acquired | $ $ 500,500                  
Retirement of Class A non-voting common stock (in shares)   53,900,000                
Stock repurchased and retired during period | $   $ 500,500                
Class A | 2017 Equity Incentive Plan                    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]                    
Common stock reserved for future issuance (in shares)     152,488,503              
Class A | 2017 Employee Stock Purchase Plan                    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]                    
Common stock reserved for future issuance (in shares)     16,484,690              
Number of shares issued or offered under plan (in shares)     0              
Percentage of number of shares, common stock outstanding     1.00%              
Class A | 2017 Employee Stock Purchase Plan | Maximum                    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]                    
Increase in number of shares reserved for issuance (in shares)     15,000,000              
Class A | Restricted Stock Units and Restricted Stock Awards                    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]                    
Weighted-average grant date fair value (in usd per share) | $ / shares     $ 12.92 $ 10.41 $ 15.17          
Class B                    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]                    
Common stock, authorized (in shares)     700,000,000 700,000,000            
Common stock, par value (in usd per share) | $ / shares     $ 0.00001 $ 0.00001            
Number of votes per share | vote     1              
Common stock dividends declared (in usd per share) | $ / shares     $ 0              
Common stock, issued (in shares)     22,523,290 22,528,000            
Common stock, outstanding (in shares)     22,523,290 22,528,000            
Class C                    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]                    
Common stock, authorized (in shares)     260,887,848 260,888,000            
Common stock, par value (in usd per share) | $ / shares     $ 0.00001 $ 0.00001            
Number of votes per share | vote     10              
Common stock dividends declared (in usd per share) | $ / shares     $ 0              
Common stock, issued (in shares)     231,626,943 231,627,000            
Common stock, outstanding (in shares)     231,626,943 231,627,000            
v3.25.0.1
Stockholders' Equity - Summary of RSU and RSA Award Activity (Details) - Restricted Stock Units and Restricted Stock Awards - Class A
shares in Thousands
12 Months Ended
Dec. 31, 2024
$ / shares
shares
Number of Class A Shares  
Outstanding restricted stock, unvested beginning balance (in shares) | shares 157,130
Outstanding restricted stock, Granted (in shares) | shares 89,187
Outstanding restricted stock, Vested (in shares) | shares (73,105)
Outstanding restricted stock, Forfeited (in shares) | shares (38,959)
Outstanding restricted stock, unvested ending balance (in shares) | shares 134,253
Weighted- Average Grant Date Fair Value  
Weighted-average grant date fair value per restricted stock, unvested beginning balance (in usd per share) | $ / shares $ 12.82
Weighted-average grant date fair value per restricted stock, Granted (in usd per share) | $ / shares 12.92
Weighted-average grant date fair value per restricted stock, Vested (in usd per share) | $ / shares 14.90
Weighted-average grant date fair value per restricted stock, Forfeited (in usd per share) | $ / shares 12.34
Weighted-average grant date fair value per restricted stock, unvested ending balance (in usd per share) | $ / shares $ 11.90
v3.25.0.1
Stockholders' Equity - Summary of Stock Option Award Activity (Details) - Stock options - USD ($)
$ / shares in Units, shares in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Weighted- Average Exercise Price    
Weighted-Average Exercise Price, Beginning balance (in usd per share) $ 14.90  
Weighted-Average Exercise Price, Granted (in usd per share) 0  
Weighted-Average Exercise Price, Exercised (in usd per share) 14.39  
Weighted-Average Exercise Price, Forfeited (in usd per share) 12.58  
Weighted-Average Exercise Price, Ending balance (in usd per share) 16.01 $ 14.90
Weighted-Average Exercise Price, Exercisable (in usd per share) 16.01  
Weighted-Average Exercise Price, Vested and expected to vest (in usd per share) $ 16.01  
Weighted- Average Remaining Contractual Term (in years)    
Weighted-Average Remaining Contractual Term 4 years 6 months 3 days 4 years 4 months 28 days
Weighted-Average Remaining Contractual Term, Exercisable 4 years 6 months 3 days  
Weighted-Average Remaining Contractual Term, Vested and expected to vest 4 years 6 months 3 days  
Aggregate Intrinsic Value    
Aggregate Intrinsic Value, Outstanding $ 253 $ 5,225
Aggregate Intrinsic Value, Exercisable 253  
Aggregate Intrinsic Value, Vested and expected to vest $ 253  
Class A    
Number of Shares    
Beginning balance (in shares) 1,692  
Granted (in shares) 0  
Exercised (in shares) (884)  
Forfeited (in shares) (128)  
Ending balance (in shares) 680 1,692
Exercisable (in shares) 680  
Vested and expected to vest (in shares) 680  
Class B    
Number of Shares    
Beginning balance (in shares) 5  
Granted (in shares) 0  
Exercised (in shares) (5)  
Forfeited (in shares) 0  
Ending balance (in shares) 0 5
Exercisable (in shares) 0  
Vested and expected to vest (in shares) 0  
v3.25.0.1
Stockholders' Equity - Summary of Total Stock-based Compensation Expense (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Total $ 1,041,023 $ 1,324,004 $ 1,387,787
Cost of revenue      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Total 6,034 9,555 12,288
Research and development      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Total 683,830 893,026 970,746
Sales and marketing      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Total 216,672 255,688 203,092
General and administrative      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Total $ 134,487 $ 165,735 $ 201,661
v3.25.0.1
Business Acquisitions - Additional Information (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2024
Business Acquisition [Line Items]      
Goodwill $ 1,691,827 $ 1,646,120 $ 1,689,785
2023 Acquisitions      
Business Acquisition [Line Items]      
Purchase price consideration 73,100    
Payment to acquire business 56,300    
Business combination, recognized identifiable assets acquired and liabilities assumed, liabilities 12,600    
Goodwill $ 42,800    
2022 Acquisitions      
Business Acquisition [Line Items]      
Purchase price consideration   120,500  
Payment to acquire business   17,700  
Business combination, recognized identifiable assets acquired and liabilities assumed, liabilities   58,800  
Goodwill   69,300  
Goodwill deductible for tax purposes   101,700  
Class A Common Stock | 2022 Acquisitions      
Business Acquisition [Line Items]      
Business combination, consideration transferred, equity interests issued and issuable   $ 44,000  
v3.25.0.1
Goodwill and Intangible Assets - Schedule of Changes in Carrying Amount of Goodwill (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Goodwill [Roll Forward]    
Goodwill, beginning balance $ 1,691,827 $ 1,646,120
Goodwill acquired 0 42,780
Foreign currency translation (2,042) 2,927
Goodwill, ending balance $ 1,689,785 $ 1,691,827
v3.25.0.1
Goodwill and Intangible Assets - Schedule of Intangible Assets (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount $ 354,451 $ 369,431
Accumulated Amortization (268,088) (223,128)
Net $ 86,363 $ 146,303
Domain names    
Finite-Lived Intangible Assets [Line Items]    
Weighted- Average Remaining Useful Life (Years) 2 years 3 years
Gross Carrying Amount $ 745 $ 745
Accumulated Amortization (613) (546)
Net $ 132 $ 199
Technology    
Finite-Lived Intangible Assets [Line Items]    
Weighted- Average Remaining Useful Life (Years) 2 years 3 months 18 days 2 years 9 months 18 days
Gross Carrying Amount $ 308,333 $ 323,313
Accumulated Amortization (238,189) (197,608)
Net $ 70,144 $ 125,705
Patents    
Finite-Lived Intangible Assets [Line Items]    
Weighted- Average Remaining Useful Life (Years) 8 years 9 months 18 days 8 years 9 months 18 days
Gross Carrying Amount $ 39,373 $ 39,373
Accumulated Amortization (23,286) (19,099)
Net 16,087 20,274
Other    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 6,000 6,000
Accumulated Amortization (6,000) (5,875)
Net $ 0 $ 125
v3.25.0.1
Goodwill and Intangible Assets - Additional Information (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Finite-Lived Intangible Assets [Line Items]      
Amortization of intangible assets $ 60.0 $ 81.1 $ 132.3
Customer Relationships, Trademarks, Domain Names, and Technology      
Finite-Lived Intangible Assets [Line Items]      
Increase in amortization of intangible assets $ 3.2 $ 19.9 $ 49.3
v3.25.0.1
Goodwill and Intangible Assets - Schedule of Estimated Intangible Asset Amortization Expense (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]    
2025 $ 41,513  
2026 20,299  
2027 12,124  
2028 4,343  
2029 1,335  
Thereafter 6,749  
Net $ 86,363 $ 146,303
v3.25.0.1
Debt - Additional Information (Details)
1 Months Ended 3 Months Ended 12 Months Ended
May 31, 2024
USD ($)
d
$ / shares
Feb. 29, 2024
USD ($)
May 31, 2022
USD ($)
Feb. 28, 2022
USD ($)
$ / shares
shares
Apr. 30, 2021
USD ($)
$ / shares
shares
Apr. 30, 2020
USD ($)
$ / shares
shares
Aug. 31, 2019
USD ($)
$ / shares
shares
Jun. 30, 2024
USD ($)
Mar. 31, 2024
USD ($)
Dec. 31, 2024
USD ($)
$ / shares
Dec. 31, 2023
USD ($)
Dec. 31, 2022
USD ($)
Debt Instrument [Line Items]                        
Debt instrument, principal amount                   $ 3,685,994,000 $ 3,772,587,000  
Debt repurchased $ 418,300,000                      
Repurchases of convertible notes                   (859,042,000) 0 $ 0
Amortization of debt issuance costs                   9,388,000 7,361,000 6,865,000
Proceeds from termination of capped calls 62,700,000                 $ 62,683,000 0 0
Minimum                        
Debt Instrument [Line Items]                        
Debt interest rate, effective rate (as a percent)                   0.19%    
Maximum                        
Debt Instrument [Line Items]                        
Debt interest rate, effective rate (as a percent)                   1.21%    
Senior Unsecured Revolving Credit Facility                        
Debt Instrument [Line Items]                        
Line of credit facility, expiration period     5 years                  
Maximum borrowing capacity     $ 1,050,000,000.00                  
Annual commitment fee     0.10%                  
Outstanding letters of credit                   $ 80,700,000    
Amounts outstanding under the credit facility                   0    
Senior Unsecured Revolving Credit Facility | Secured Overnight Financing Rate (SOFR) Overnight Index Swap Rate                        
Debt Instrument [Line Items]                        
Basis spread on variable interest rate (percentage)     0.75%                  
Senior Unsecured Revolving Credit Facility | Sterling Overnight Index                        
Debt Instrument [Line Items]                        
Basis spread on variable interest rate (percentage)     0.7826%                  
Senior Unsecured Revolving Credit Facility | Miscellaneous                        
Debt Instrument [Line Items]                        
Basis spread on variable interest rate (percentage)     0.75%                  
Senior Unsecured Revolving Credit Facility | Fed Funds Effective Rate Overnight Index Swap Rate                        
Debt Instrument [Line Items]                        
Basis spread on variable interest rate (percentage)     0.50%                  
Senior Unsecured Revolving Credit Facility | One Month Secured Overnight Financing Rate S O F R Overnight Index Swap Rate                        
Debt Instrument [Line Items]                        
Line of credit facility, expiration period     1 month                  
Basis spread on variable interest rate (percentage)     100.00%                  
2028 Notes                        
Debt Instrument [Line Items]                        
Debt instrument, principal amount       $ 1,500,000,000           $ 1,500,000,000 1,500,000,000  
Proceeds from debt net of issuance costs and capped call transaction costs       $ 1,310,000,000                
Debt instrument, interest rate       0.125%                
Debt instrument convertible, amortization period                   3 years 2 months 12 days    
Cap price, net cost                   $ 177,000,000.0    
2028 Notes | Class A Non-voting Common Stock                        
Debt Instrument [Line Items]                        
Shares issued upon conversion of each $1000 principal amount (in shares) | shares       17.7494                
Debt instrument, convertible principal amount used in conversion rate       $ 1,000                
Conversion price per share (in usd per share) | $ / shares       $ 56.34                
Cap price, per share (in usd per share) | $ / shares                   $ 93.90    
2027 Notes                        
Debt Instrument [Line Items]                        
Debt instrument, principal amount         $ 1,150,000,000         $ 1,150,000,000 1,150,000,000  
Proceeds from issuance of convertible notes, net of issuance costs         $ 1,050,000,000.00              
Debt instrument convertible, amortization period                   2 years 3 months 18 days    
Cap price, net cost                   $ 86,800,000    
2027 Notes | Class A Non-voting Common Stock                        
Debt Instrument [Line Items]                        
Shares issued upon conversion of each $1000 principal amount (in shares) | shares         11.2042              
Debt instrument, convertible principal amount used in conversion rate         $ 1,000              
Conversion price per share (in usd per share) | $ / shares         $ 89.25              
Cap price, per share (in usd per share) | $ / shares                   $ 121.02    
2025 Notes                        
Debt Instrument [Line Items]                        
Debt instrument, principal amount           $ 1,000,000,000.0       $ 36,240,000 284,105,000  
Debt instrument, interest rate           0.25%            
Debt issuance costs           $ 888,600,000            
Debt repurchased 147,900,000 $ 100,000,000                    
Debt instrument convertible, amortization period                   3 months 18 days    
Cap price, net cost                   $ 100,000,000.0    
2025 Notes | Class A Non-voting Common Stock                        
Debt Instrument [Line Items]                        
Shares issued upon conversion of each $1000 principal amount (in shares) | shares           46.1233            
Debt instrument, convertible principal amount used in conversion rate           $ 1,000            
Conversion price per share (in usd per share) | $ / shares           $ 21.68            
Cap price, per share (in usd per share) | $ / shares                   $ 32.12    
2026 Notes                        
Debt Instrument [Line Items]                        
Debt instrument, principal amount   351,200,000         $ 1,265,000,000     $ 249,754,000 838,482,000  
Proceeds from issuance of convertible notes, net of issuance costs             $ 1,150,000,000          
Debt instrument, interest rate             0.75%          
Debt repurchased 237,500,000                      
Debt instrument convertible, amortization period                   1 year 7 months 6 days    
Cap price, net cost                   $ 102,100,000    
2026 Notes | Class A Non-voting Common Stock                        
Debt Instrument [Line Items]                        
Shares issued upon conversion of each $1000 principal amount (in shares) | shares             43.8481          
Debt instrument, convertible principal amount used in conversion rate             $ 1,000          
Conversion price per share (in usd per share) | $ / shares             $ 22.81          
Cap price, per share (in usd per share) | $ / shares                   $ 32.58    
Convertible Notes                        
Debt Instrument [Line Items]                        
Repurchases of convertible notes   $ (440,700,000)                    
Gain (loss) on debt extinguishment               $ (15,500,000) $ 8,800,000      
Amortization of debt issuance costs                   $ 8,906,000 6,880,000 6,543,000
Contractual interest expense                   7,334,000 8,874,000 $ 8,655,000
2030 Notes                        
Debt Instrument [Line Items]                        
Debt instrument, principal amount                   $ 750,000,000 $ 0  
Amortization of debt issuance costs               $ 20,900,000        
Debt instrument convertible, amortization period                   5 years 3 months 18 days    
Cap price, net cost                   $ 68,900,000    
2030 Notes | Convertible Debt                        
Debt Instrument [Line Items]                        
Debt instrument, principal amount 750,000,000                      
Initial placement amount 650,000,000                      
Increase limit 100,000,000                      
Proceeds from issuance of convertible notes, net of issuance costs $ 671,500,000                      
Debt instrument, interest rate 0.50%                      
Threshold percentage of stock price trigger (as a percent) 130.00%                      
Threshold trading days | d 20                      
Redemption price (as a percent) 100.00%                      
2030 Notes | Convertible Debt | Debt Conversion Terms One                        
Debt Instrument [Line Items]                        
Threshold percentage of stock price trigger (as a percent) 130.00%                      
Threshold trading days | d 20                      
Threshold consecutive trading days | d 30                      
2030 Notes | Convertible Debt | Debt Conversion Terms Two                        
Debt Instrument [Line Items]                        
Threshold percentage of stock price trigger (as a percent) 98.00%                      
Threshold trading days | d 5                      
Threshold consecutive trading days | d 10                      
2030 Notes | Class A Non-voting Common Stock                        
Debt Instrument [Line Items]                        
Cap price, per share (in usd per share) | $ / shares                   $ 33.48    
2030 Notes | Class A Non-voting Common Stock | Convertible Debt                        
Debt Instrument [Line Items]                        
Conversion ratio (as a percent) 0.0450846                      
Conversion price per share (in usd per share) | $ / shares $ 22.18                      
v3.25.0.1
Debt - Summary of Convertible Notes (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Feb. 29, 2024
Dec. 31, 2023
Feb. 28, 2022
Apr. 30, 2021
Apr. 30, 2020
Aug. 31, 2019
Debt Instrument [Line Items]              
Principal $ 3,685,994   $ 3,772,587        
Unamortized Debt Issuance Costs (42,065)   (23,187)        
Net Carrying Amount 3,643,929   3,749,400        
2025 Notes              
Debt Instrument [Line Items]              
Principal 36,240   284,105     $ 1,000,000  
Unamortized Debt Issuance Costs (28)   (871)        
Net Carrying Amount 36,212   283,234        
2026 Notes              
Debt Instrument [Line Items]              
Principal 249,754 $ 351,200 838,482       $ 1,265,000
Unamortized Debt Issuance Costs (624)   (3,402)        
Net Carrying Amount 249,130   835,080        
2027 Notes              
Debt Instrument [Line Items]              
Principal 1,150,000   1,150,000   $ 1,150,000    
Unamortized Debt Issuance Costs (4,984)   (7,114)        
Net Carrying Amount 1,145,016   1,142,886        
2028 Notes              
Debt Instrument [Line Items]              
Principal 1,500,000   1,500,000 $ 1,500,000      
Unamortized Debt Issuance Costs (8,982)   (11,800)        
Net Carrying Amount 1,491,018   1,488,200        
2030 Notes              
Debt Instrument [Line Items]              
Principal 750,000   0        
Unamortized Debt Issuance Costs (27,447)   0        
Net Carrying Amount $ 722,553   $ 0        
v3.25.0.1
Debt - Schedule of Interest Expense (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Debt Instrument [Line Items]      
Amortization of debt issuance costs $ 9,388 $ 7,361 $ 6,865
Convertible Notes      
Debt Instrument [Line Items]      
Contractual interest expense 7,334 8,874 8,655
Amortization of debt issuance costs 8,906 6,880 6,543
Total interest expense $ 16,240 $ 15,754 $ 15,198
v3.25.0.1
Commitment and Contingencies - Schedule of Maturities of Non-Cancelable Contractual Commitments (Details)
$ in Thousands
Dec. 31, 2024
USD ($)
Commitments and Contingencies Disclosure [Abstract]  
2025 $ 1,458,829
2026 1,835,591
2027 1,051,169
2028 87,229
2029 84,288
Thereafter 423,135
Total non-cancelable contractual commitments $ 4,940,241
v3.25.0.1
Commitments and Contingencies - Narrative (Details)
Dec. 31, 2024
USD ($)
Indemnification Agreement  
Loss Contingencies [Line Items]  
Liabilities recorded $ 0
v3.25.0.1
Leases - Additional Information (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Lessee Lease Description [Line Items]      
Operating lease cost $ 101,000 $ 101,000 $ 109,500
Operating cash outflows for operating leases 101,400 89,800 92,200
Lease liabilities arising from obtaining operating lease right-of-use assets 71,000 $ 220,200 $ 147,400
Operating Lease, Lease Not yet Commenced      
Lessee Lease Description [Line Items]      
Lease obligations for additional leases not yet commenced $ 19,700    
Minimum | Operating Lease, Lease Not yet Commenced      
Lessee Lease Description [Line Items]      
Operating leases, terms 10 years    
Maximum | Operating Lease, Lease Not yet Commenced      
Lessee Lease Description [Line Items]      
Operating leases, terms 11 years    
v3.25.0.1
Leases - Summary of Weighted-average Remaining Lease Term and Discount Rate Related to Operating Leases (Details)
Dec. 31, 2024
Dec. 31, 2023
Leases [Abstract]    
Weighted-average remaining lease term 9 years 3 months 18 days 10 years
Weighted-average discount rate 6.10% 6.10%
v3.25.0.1
Leases - Schedule of Present Value of Operating Lease Liabilities (Details)
$ in Thousands
Dec. 31, 2024
USD ($)
Leases [Abstract]  
2025 $ 60,937
2026 93,051
2027 86,587
2028 85,428
2029 82,431
Thereafter 410,487
Total lease payments 818,921
Less: imputed interest (218,954)
Present value of lease liabilities $ 599,967
v3.25.0.1
Strategic Investments - Summary of Strategic Investments (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Equity Method Investments and Joint Ventures [Abstract]    
Initial cost $ 106,052 $ 106,368
Cumulative upward adjustments 146,201 147,317
Cumulative downward adjustments, including impairments (63,910) (58,357)
Carrying value $ 188,343 $ 195,328
v3.25.0.1
Strategic Investments - Summary of Gain (Loss) on Strategic Investments (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Equity Method Investments and Joint Ventures [Abstract]      
Gains (losses) recognized on strategic investments sold during the period, net $ (60) $ 0 $ 45,935
Unrealized gains on strategic investments still held at the reporting date 334 1,368 19,946
Unrealized losses, including impairments, on strategic investments still held at the reporting date (7,703) (28,423) (1,421)
Gains (losses) on strategic investments, net $ (7,429) $ (27,055) $ 64,460
v3.25.0.1
Fair Value Measurements - Summary of Financial Assets Measured at Fair Value on Recurring Basis (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Cash and cash equivalents   $ 1,780,400  
Cash and cash equivalents $ 1,046,534 1,780,400 $ 1,423,121
Marketable securities, total estimated fair value 2,300,000    
Restricted cash, included in other assets 3,700 2,062 $ 655
Fair Value, Measurements, Recurring      
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Cash and cash equivalents 1,046,534    
Cash and cash equivalents 1,046,565    
Cash equivalents, Gross Unrealized Gains 0    
Cash equivalents, Gross Unrealized Losses (31)    
Cash, Equity Securities and Marketable securities, Cost or Amortized Cost 3,361,974 3,533,179  
Equity Securities and Marketable securities, Gross Unrealized Gains 5,213 1,502  
Equity Securities and Marketable securities, Gross Unrealized Losses (3,328) (4,206)  
Cash, Equity Securities and Marketable Securities, Total Estimated Fair Value 3,363,859 3,530,475  
Fair Value, Measurements, Recurring | Cash      
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Cash and cash equivalents 348,251 584,990  
Fair Value, Measurements, Recurring | Level 1 | U.S. government securities      
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Marketable securities, Cost or Amortized Cost 2,186,192 1,295,918  
Marketable securities, Gross Unrealized Gains 4,984 894  
Marketable securities, Gross Unrealized Losses (3,292) (3,919)  
Marketable securities, total estimated fair value 2,187,884 1,292,893  
Fair Value, Measurements, Recurring | Level 1 | U.S. government agency securities      
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Marketable securities, Cost or Amortized Cost   138,420  
Marketable securities, Gross Unrealized Gains   31  
Marketable securities, Gross Unrealized Losses   (188)  
Marketable securities, total estimated fair value   138,263  
Fair Value, Measurements, Recurring | Level 1 | Publicly Traded Companies      
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Marketable securities, Cost or Amortized Cost 12,400 13,600  
Fair Value, Measurements, Recurring | Level 1 | Money Market Funds      
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Cash and cash equivalents 694,293 1,195,410  
Cash and cash equivalents 694,323    
Cash equivalents, Gross Unrealized Gains 0    
Cash equivalents, Gross Unrealized Losses (30)    
Fair Value, Measurements, Recurring | Level 1 | U.S. government securities      
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Cash and cash equivalents 3,990    
Cash and cash equivalents 3,991    
Cash equivalents, Gross Unrealized Gains 0    
Cash equivalents, Gross Unrealized Losses (1)    
Fair Value, Measurements, Recurring | Level 2      
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Marketable securities, Cost or Amortized Cost 2,315,409 1,752,779  
Marketable securities, Gross Unrealized Gains 5,213 1,502  
Marketable securities, Gross Unrealized Losses (3,297) (4,206)  
Marketable securities, total estimated fair value 2,317,325 1,750,075  
Fair Value, Measurements, Recurring | Level 2 | Corporate debt securities      
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Marketable securities, Cost or Amortized Cost 129,217 234,336  
Marketable securities, Gross Unrealized Gains 229 577  
Marketable securities, Gross Unrealized Losses (5) (99)  
Marketable securities, total estimated fair value $ 129,441 234,814  
Fair Value, Measurements, Recurring | Level 2 | Commercial paper      
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Marketable securities, Cost or Amortized Cost   65,380  
Marketable securities, Gross Unrealized Gains   0  
Marketable securities, Gross Unrealized Losses   0  
Marketable securities, total estimated fair value   65,380  
Fair Value, Measurements, Recurring | Level 2 | Certificates of deposit      
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]      
Marketable securities, Cost or Amortized Cost   18,725  
Marketable securities, Gross Unrealized Gains   0  
Marketable securities, Gross Unrealized Losses   0  
Marketable securities, total estimated fair value   $ 18,725  
v3.25.0.1
Fair Value Measurements - Additional Information (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]    
Marketable securities contractual maturities $ 1,100,000  
Marketable securities, total estimated fair value 2,300,000  
Level 2 | Fair Value, Measurements, Recurring    
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]    
Marketable securities, total estimated fair value 2,317,325 $ 1,750,075
Marketable securities 2,315,409 1,752,779
Level 1 | Fair Value, Measurements, Recurring | Publicly Traded Companies    
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]    
Marketable securities 12,400 13,600
2025 Notes | Level 2    
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]    
Convertible notes 35,500 300,900
2026 Notes | Level 2    
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]    
Convertible notes 242,700 893,200
2027 Notes | Level 2    
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]    
Convertible notes 998,500 921,500
2028 Notes | Level 2    
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]    
Convertible notes 1,226,600 $ 1,181,700
2030 Notes | Level 2    
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]    
Convertible notes $ 635,600  
Minimum    
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]    
Marketable securities contractual maturities period 1 year  
Maximum    
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]    
Marketable securities contractual maturities period 5 years  
v3.25.0.1
Fair Value Measurements - Summary of Gain (Loss) on Securities (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Fair Value Disclosures [Abstract]      
Gains (losses) recognized on publicly traded equity securities sold during the period, net $ 0 $ 11,046 $ (22,095)
Unrealized gains (losses) on publicly traded equity securities still held at the reporting date, net (1,185) (17,731) (79,214)
Gains (losses) on publicly traded equity securities, net $ (1,185) $ (6,685) $ (101,309)
v3.25.0.1
Fair Value Measurements - Schedule of Cash, Cash Equivalents, and Restricted Cash (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Fair Value Disclosures [Abstract]        
Cash and cash equivalents $ 1,046,534 $ 1,780,400 $ 1,423,121  
Restricted cash, included in other assets 3,700 2,062 655  
Total cash, cash equivalents, and restricted cash $ 1,050,234 $ 1,782,462 $ 1,423,776 $ 1,994,723
v3.25.0.1
Income Taxes - Schedule of Domestic and Foreign Components of Pre-Tax Loss (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Income Tax Disclosure [Abstract]      
Domestic $ (280,877) $ (285,330) $ (538,311)
Foreign (391,349) (1,009,093) (862,386)
Loss before income taxes $ (672,226) $ (1,294,423) $ (1,400,697)
v3.25.0.1
Income Taxes - Schedule of Components of Income Tax (Benefit) Expense (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Current:      
Federal $ 5,216 $ 0 $ 0
State 6,811 8,585 10,704
Foreign 13,273 26,727 22,404
Total current income tax expense (benefit) 25,300 35,312 33,108
Deferred:      
Federal 1,595 1,267 1,212
State 1,027 1,061 837
Foreign (2,292) (9,578) (6,201)
Total deferred income tax expense (benefit) 330 (7,250) (4,152)
Income tax expense (benefit) $ 25,630 $ 28,062 $ 28,956
v3.25.0.1
Income Taxes - Summary of Reconciliation of Statutory Federal Income Tax Rate (Details)
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Income Tax Disclosure [Abstract]      
Tax benefit (expense) computed at the federal statutory rate 21.00% 21.00% 21.00%
State tax benefit (expense), net of federal benefit 3.90% 2.20% 2.90%
Change in valuation allowance (31.00%) (31.50%) (32.00%)
Differences between U.S. and foreign tax rates on foreign income (0.30%) 3.30% 2.50%
Stock-based compensation (6.40%) (7.00%) (0.10%)
U.S. federal research & development credit benefit 11.00% 8.60% 5.00%
Acquisitions and divestitures (1.00%) 1.80% (0.70%)
Other benefits (expenses) (1.00%) (0.60%) (0.70%)
Total income tax benefit (expense) (3.80%) (2.20%) (2.10%)
v3.25.0.1
Income Taxes - Summary of Significant Components of Net Deferred Tax Balances (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Deferred tax assets:    
Accruals and reserves $ 16,413 $ 22,475
Intangible assets 139,612 168,661
IRC 174 capitalized R&D 598,669 449,253
Stock-based compensation 58,171 70,563
Loss carryforwards 2,757,814 2,774,231
Tax credit carryforwards 1,060,486 969,368
Lease liability 128,072 126,637
Other 67,958 51,764
Total deferred tax assets 4,827,195 4,632,952
Deferred tax liabilities:    
Right-of-use asset (112,907) (111,777)
Investments (18,333) (20,183)
Other (18,445) (28,416)
Total deferred tax liabilities (149,685) (160,376)
Total net deferred tax assets before valuation allowance 4,677,510 4,472,576
Valuation allowance (4,677,088) (4,471,571)
Total net deferred tax assets before valuation allowance $ 422 $ 1,005
v3.25.0.1
Income Taxes - Additional Information (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2018
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Income Taxes [Line Items]          
Deferred tax assets, valuation allowance $ 4,677,088   $ 4,471,571    
Unrecognized tax benefits 562,808   513,404 $ 510,669 $ 469,573
Other Liabilities          
Income Taxes [Line Items]          
Unrecognized tax benefits 35,800   $ 27,300    
Foreign | U.K.          
Income Taxes [Line Items]          
Net operating loss carry-forwards $ 4,700,000        
Percentage of taxable income limitation 50.00%        
Foreign | Singapore          
Income Taxes [Line Items]          
Net operating loss carry-forwards $ 214,000        
Federal          
Income Taxes [Line Items]          
Net operating loss carry-forwards 6,100,000        
Pre-tax act operating loss carry-forwards period   20 years      
Post-tax act operating loss carry-forwards $ 6,100,000        
Percentage of taxable income limitation 80.00%        
Federal | Research          
Income Taxes [Line Items]          
Accumulated research tax credits $ 916,500        
State          
Income Taxes [Line Items]          
Net operating loss carry-forwards 4,400,000        
State | Research          
Income Taxes [Line Items]          
Accumulated research tax credits $ 523,700        
v3.25.0.1
Income Taxes - Summary of Activity Related to Gross Unrecognized Tax Benefits (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Unrecognized Tax Benefits [Roll Forward]      
Beginning balance of unrecognized tax benefits $ 513,404 $ 510,669 $ 469,573
Additions for current year tax positions 49,536 46,188 47,366
Additions for prior year tax positions 1,163 10,171 115
Reductions for prior year tax positions (622) (16,736) (3,569)
Changes due to lapse of statute of limitations (99) (31,786) (1,887)
Reductions for settlements with taxing authorities 0 (4,927) 0
Changes due to foreign currency translation adjustments (574) (175) (929)
Ending balance of unrecognized tax benefits (excluding interest and penalties) 562,808 513,404 510,669
Interest and penalties associated with unrecognized tax benefits 1,918 967 385
Ending balance of unrecognized tax benefits (including interest and penalties) $ 564,726 $ 514,371 $ 511,054
v3.25.0.1
Accumulated Other Comprehensive Income (Loss) (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
AOCI Including Portion Attributable to Noncontrolling Interest, Net of Tax [Roll Forward]      
Balance, beginning of period $ 2,414,112 $ 2,580,698  
Other comprehensive income (loss) before reclassifications (4,216)    
Amounts reclassified from AOCI (221)    
Total other comprehensive income (loss), net of tax (4,437) 21,105 $ (19,495)
Balance, end of period 2,450,761 2,414,112 2,580,698
Accumulated other comprehensive income (loss)      
AOCI Including Portion Attributable to Noncontrolling Interest, Net of Tax [Roll Forward]      
Balance, beginning of period 7,131 (13,974) 5,521
Total other comprehensive income (loss), net of tax (4,437) 21,105 (19,495)
Balance, end of period 2,694 7,131 $ (13,974)
Marketable Securities      
AOCI Including Portion Attributable to Noncontrolling Interest, Net of Tax [Roll Forward]      
Balance, beginning of period (2,860)    
Other comprehensive income (loss) before reclassifications 4,811    
Amounts reclassified from AOCI (221)    
Total other comprehensive income (loss), net of tax 4,590    
Balance, end of period 1,730 (2,860)  
Foreign Currency Translation      
AOCI Including Portion Attributable to Noncontrolling Interest, Net of Tax [Roll Forward]      
Balance, beginning of period 9,991    
Other comprehensive income (loss) before reclassifications (9,027)    
Amounts reclassified from AOCI 0    
Total other comprehensive income (loss), net of tax (9,027)    
Balance, end of period $ 964 $ 9,991  
v3.25.0.1
Property and Equipment, Net - Summary of Property and Equipment, Net (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Property Plant And Equipment [Line Items]    
Property and equipment, gross $ 818,011 $ 674,710
Less: accumulated depreciation (328,923) (264,384)
Property and equipment, net 489,088 410,326
Computer hardware and software    
Property Plant And Equipment [Line Items]    
Property and equipment, gross 67,796 67,989
Buildings    
Property Plant And Equipment [Line Items]    
Property and equipment, gross 21,486 21,486
Leasehold improvements    
Property Plant And Equipment [Line Items]    
Property and equipment, gross 450,826 332,721
Furniture and equipment    
Property Plant And Equipment [Line Items]    
Property and equipment, gross 214,619 162,476
Construction in progress    
Property Plant And Equipment [Line Items]    
Property and equipment, gross $ 63,284 $ 90,038
v3.25.0.1
Property and Equipment, Net - Additional Information (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Property Plant And Equipment [Line Items]      
Depreciation and amortization $ 158,074 $ 168,441 $ 202,173
Capital expenditures incurred but not yet paid 29,300 44,500 28,000
Property and Equipment      
Property Plant And Equipment [Line Items]      
Depreciation and amortization $ 98,000 $ 87,300 $ 69,900
v3.25.0.1
Balance Sheet Components (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]    
Accrued infrastructure costs $ 377,022 $ 281,682
Deferred revenue 112,769 93,706
Accrued compensation and related expenses 85,416 95,600
Accrued revenue share 84,990 81,936
Deferred payments for acquisitions 76,434 7,359
Accrued professional fees 69,618 33,267
Accrued operating costs 62,375 75,905
Other 140,630 136,381
Total accrued expenses and other current liabilities $ 1,009,254 $ 805,836
v3.25.0.1
Employee Benefit Plans (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Defined Benefit Plan Disclosure [Line Items]      
Benefit plan, maximum eligible contributions per employee, percent 100.00%    
Expense recognized related to matching contributions $ 29.6 $ 34.0 $ 33.6
100% Participants Contribution      
Defined Benefit Plan Disclosure [Line Items]      
Benefit plan, employer matching contribution percentage 100.00%    
100% Participants Contribution | Maximum      
Defined Benefit Plan Disclosure [Line Items]      
Benefit plan, employer matching contribution, percent of employees' base salary 3.00%    
50% Participants Contribution      
Defined Benefit Plan Disclosure [Line Items]      
Benefit plan, employer matching contribution percentage 50.00%    
50% Participants Contribution | Maximum      
Defined Benefit Plan Disclosure [Line Items]      
Benefit plan, employer matching contribution, percent of employees' base salary 5.00%    
50% Participants Contribution | Minimum      
Defined Benefit Plan Disclosure [Line Items]      
Benefit plan, employer matching contribution, percent of employees' base salary 3.00%    
v3.25.0.1
Related Party Transactions (Details) - Entity Controlled by CEO
1 Months Ended
Nov. 30, 2020
USD ($)
Related Party Transaction [Line Items]  
Sublease payment amount $ 0
Sublease term 6 years
Sublease termination option, written notice term 24 months
v3.25.0.1
Restructuring - Additional Information (Details) - USD ($)
3 Months Ended 12 Months Ended
Mar. 31, 2024
Sep. 30, 2023
Sep. 30, 2022
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Restructuring and Related Activities [Abstract]            
Restructuring Incurred Cost Statement Of Income Or Comprehensive Income Extensible Enumeration Not Disclosed Flag       2024 Restructuring    
Percentage of employee reduction in reprioritization plan 10.00% 3.00% 20.00%      
Restructuring charges       $ 70,157,000 $ 40,800,000 $ 188,949,000
Income tax benefit         (5,700,000)  
Restructuring reserve       $ 0 $ 0 $ 0
v3.25.0.1
Restructuring - Schedule of Restructuring and Related Costs (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Restructuring Cost and Reserve [Line Items]      
Restructuring charges $ 70,157 $ 40,800 $ 188,949
Severance and Related Charges      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 55,318   97,061
Stock-Based Compensation Expense (Benefit)      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 9,402   34,504
Lease Exit and Related Charges      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges     31,227
Other      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 5,437   26,157
Cost of revenue      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 1,121   20,585
Cost of revenue | Severance and Related Charges      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 932   2,291
Cost of revenue | Stock-Based Compensation Expense (Benefit)      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 189   709
Cost of revenue | Lease Exit and Related Charges      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges     0
Cost of revenue | Other      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 0   17,585
Research and development      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 38,847   78,915
Research and development | Severance and Related Charges      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 30,845   46,994
Research and development | Stock-Based Compensation Expense (Benefit)      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 4,801   29,188
Research and development | Lease Exit and Related Charges      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges     0
Research and development | Other      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 3,201   2,733
Sales and marketing      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 19,931   30,791
Sales and marketing | Severance and Related Charges      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 15,755   30,565
Sales and marketing | Stock-Based Compensation Expense (Benefit)      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 4,176   (504)
Sales and marketing | Lease Exit and Related Charges      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges     0
Sales and marketing | Other      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 0   730
General and administrative      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 10,258   58,658
General and administrative | Severance and Related Charges      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 7,786   17,211
General and administrative | Stock-Based Compensation Expense (Benefit)      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges 236   5,111
General and administrative | Lease Exit and Related Charges      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges     31,227
General and administrative | Other      
Restructuring Cost and Reserve [Line Items]      
Restructuring charges $ 2,236   $ 5,109
v3.25.0.1
Segments and Geographic Information - Schedule of Segment Expenses and Other Items (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]      
Total revenue $ 5,361,398 $ 4,606,115 $ 4,601,847
Net loss (697,856) (1,322,485) (1,429,653)
Reportable Segment      
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]      
Total revenue 5,361,398 4,606,115 4,601,847
Infrastructure costs 1,441,134 1,171,993 818,554
Content and developer partner costs 634,977 621,971 643,482
Advertising partner and other costs 384,804 297,262 302,498
Operating expenses 2,391,878 2,353,312 2,459,740
Stock-based compensation and related payroll and other tax expense 1,069,389 1,359,107 1,397,496
Depreciation and amortization 154,459 159,999 186,434
Other segment items (17,387) (35,044) 223,296
Net loss (697,856) (1,322,485) (1,429,653)
Restructuring charges $ 72,100 $ 40,800 $ 188,900
v3.25.0.1
Segments and Geographic Information - Table of Assets by Geographic Information (Details)
$ in Thousands
12 Months Ended
Dec. 31, 2024
USD ($)
country
Dec. 31, 2023
USD ($)
country
Revenues From External Customers And Long Lived Assets [Line Items]    
Total long-lived assets $ 1,019,529 $ 927,188
United States    
Revenues From External Customers And Long Lived Assets [Line Items]    
Total long-lived assets 682,173 646,546
United Kingdom    
Revenues From External Customers And Long Lived Assets [Line Items]    
Total long-lived assets 248,243 218,326
Rest of world    
Revenues From External Customers And Long Lived Assets [Line Items]    
Total long-lived assets $ 89,113 $ 62,316
Rest of world | Property and Equipment Net | Geographic Concentrations    
Revenues From External Customers And Long Lived Assets [Line Items]    
Number of individual country exceeded 10% of total property and equipment | country 0 0