UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
						
FORM	10-Q	

(Mark One)
☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended October 31, 2019
OR
☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from   to   
Commission File Number: 001-37570
			
Pure Storage, Inc.	
(Exact Name of Registrant as Specified in its Charter)	

Delaware		27-1069557	
(State or other jurisdiction of
incorporation or organization)		(I.R.S. Employer
Identification No.)	
650 Castro Street, Suite 400
Mountain View, California
94041
(Address of principal executive offices, including zip code)

(800) 379-7873
(Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes  x     No  o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x     No  o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
															
Large accelerated filer	x	 	Accelerated filer	o	
Non-accelerated filer	o	(Do not check if a small reporting company)	Smaller reporting company	☐	
			Emerging growth company	☐	
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to section 13(a) of the Exchange Act. o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ☐    No  x

Securities registered pursuant to Section 12(b) of the Act:
															
Title of each class		Trading symbol(s)		Name of each exchange on which registered	
Class A Common Stock, $0.0001 par value per share		PSTG		New York Stock Exchange LLC	

As of December 4, 2019, the registrant had 260,375,453 shares of its Class A common stock outstanding.

Table of Contents
Table of Contents

 	 	Page	
Note About Forward-Looking Statements	ii	
 
PART I.	 
FINANCIAL INFORMATION	 	
Item 1.	Financial Statements (unaudited)	1	
 	Condensed Consolidated Balance Sheets as of January 31, 2019 and October 31, 2019	1	
 	Condensed Consolidated Statements of Operations for the Three and Nine Months Ended October 31, 2018 and 2019	2	
 	Condensed Consolidated Statements of Comprehensive Loss for the Three and Nine Months Ended October 31, 2018 and 2019	3	
	Condensed Consolidated Statements of Stockholders' Equity for the Three and Nine Months Ended October 31, 2018 and 2019	4	
 	Condensed Consolidated Statements of Cash Flows for the Nine Months Ended October 31, 2018 and 2019	6	
 	Notes to Condensed Consolidated Financial Statements	7	
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	28	
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	40	
Item 4.	Controls and Procedures	41	
PART II.	OTHER INFORMATION	 	
Item 1.	Legal Proceedings	42	
Item 1A.	Risk Factors	42	
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	61	
Item 3.	Defaults Upon Senior Securities	61	
Item 4.	Mine Safety Disclosures	61	
Item 5.	Other Information	62	
Item 6.	Exhibits	63	
Signatures	65	

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NOTE ABOUT FORWARD-LOOKING STATEMENTS
This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the Securities Act), and Section 21E of the Securities Exchange Act of 1934, as amended (the Exchange Act), about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this report, including statements regarding our future results of operations and financial condition, business strategy and plans and objectives of management for future operations, are forward-looking statements. In some cases, forward-looking statements may be identified by words such as “anticipate,” “believe,” “continue,” “could,” “design,” “estimate,” “expect,” “intend,” “may,” “plan,” “potentially,” “predict,” “project,” “should,” “will” or the negative of these terms or other similar expressions.
Forward-looking statements contained in this Quarterly Report on Form 10-Q include, but are not limited to, statements regarding our ability to sustain or manage our profitability and growth, our expectations that sales prices may decrease or fluctuate over time, our plans to expand and continue to invest internationally, our plans to continue investing in marketing, sales, support and research and development, as well as channel programs, our expectations regarding fluctuations in our revenue and operating results, our expectations that we may continue to experience losses despite revenue growth, our ability to successfully attract, motivate, and retain qualified personnel and maintain our culture, our expectations regarding our technological leadership and market opportunity, our ability to realize benefits from our investments, including development efforts and acquisitions, our ability to innovate and introduce new or enhanced products, our expectations regarding product acceptance and our technologies, products and solutions, our competitive position and the effects of competition and industry dynamics, including new offerings from incumbent and emerging vendors or public cloud vendors, our expectations concerning relationships with third parties, including partners and customers, the adequacy of our intellectual property rights, and expectations concerning potential legal proceedings and related costs.
We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. These forward-looking statements are subject to a number of known and unknown risks, uncertainties and assumptions, including risks described in the section titled “Risk Factors.” These risks are not exhaustive. Other sections of this report include additional factors that could harm our business and financial performance. Moreover, we operate in a very competitive and rapidly changing environment. New risk factors emerge from time to time, and it is not possible for our management to predict all risk factors nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in, or implied by, any forward-looking statements.
Investors should not rely upon forward-looking statements as predictions of future events. We cannot assure investors that the events and circumstances reflected in the forward-looking statements will be achieved or occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason after the date of this report or to conform these statements to actual results or to changes in our expectations. Investors should read this Quarterly Report on Form 10-Q and the documents that we reference in this Quarterly Report on Form 10-Q and have filed as exhibits to this report with the understanding that our actual future results, levels of activity, performance and achievements may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements.

ii

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PART I—FINANCIAL INFORMATION

Item 1. Financial Statements.

PURE STORAGE, INC.
Condensed Consolidated Balance Sheets
(in thousands, except per share data, unaudited)
												
 	As of January 31, 2019		As of October 31, 2019	
				
ASSETS	 		 	
Current assets:	 		 	
Cash and cash equivalents	$	447,990 	 		$	304,346 	 	
Marketable securities	749,482 	 		936,969 	 	
Accounts receivable, net of allowance of $660 and $589 as of January 31, 2019 and October 31, 2019	378,729 	 		362,115 	 	
Inventory	44,687 	 		39,851 	 	
Deferred commissions, current	29,244 	 		32,360 	 	
Prepaid expenses and other current assets	51,695 	 		46,539 	 	
Total current assets	1,701,827 	 		1,722,180 	 	
Property and equipment, net	125,353 	 		130,236 	 	
Operating lease right-of-use assets	— 	 		119,403 	 	
Deferred commissions, non-current	85,729 	 		90,771 	 	
Intangible assets, net	20,118 	 		61,028 	 	
Goodwill	10,997 	 		36,420 	 	
Deferred income taxes, non-current	1,060 	 		1,239 	 	
Restricted cash	15,823 	 		15,287 	 	
	
Other assets, non-current	12,118 	 		16,215 	 	
Total assets	$	1,973,025 	 		$	2,192,779 	 	
LIABILITIES AND STOCKHOLDERS’ EQUITY	 		 	
Current liabilities:	 		 	
Accounts payable	$	103,462 	 		$	59,650 	 	
Accrued compensation and benefits	99,910 	 		59,901 	 	
Accrued expenses and other liabilities	39,860 	 		48,223 	 	
Operating lease liabilities, current	— 	 		26,574 	 	
Deferred revenue, current	266,584 	 		325,947 	 	
Total current liabilities	509,816 	 		520,295 	 	
Convertible senior notes, net	449,828 	 		470,014 	 	
Operating lease liabilities, non-current	— 	 		100,023 	 	
Deferred revenue, non-current	269,336 	 		317,251 	 	
Deferred tax liabilities, non-current	— 	 		5,658 	 	
Other liabilities, non-current	6,265 	 		1,588 	 	
Total liabilities	1,235,245 	 		1,414,829 	 	
Commitments and contingencies (Note 7)				
Stockholders’ equity:	 		 	
Preferred stock, par value of $0.0001 per share— 20,000 shares authorized as of January 31, 2019 and October 31, 2019; no shares issued and outstanding as of January 31, 2019 and October 31, 2019	— 	 		— 	 	
Class A and Class B common stock, par value of $0.0001 per share—2,250,000 (Class A 2,000,000, Class B 250,000) shares authorized as of January 31, 2019 and October 31, 2019; 243,524 and 259,920 Class A shares issued and outstanding as of January 31, 2019 and October 31, 2019	24 	 		26 	 	
Additional paid-in capital	1,820,043 	 		2,051,093 	 	
Accumulated other comprehensive income (loss)	(338)	 		5,116 	 	
Accumulated deficit	(1,081,949)	 		(1,278,285)	 	
Total stockholders’ equity	737,780 	 		777,950 	 	
Total liabilities and stockholders’ equity	$	1,973,025 	 		$	2,192,779 	 	
 
See the accompanying notes to condensed consolidated financial statements.

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PURE STORAGE, INC.
Condensed Consolidated Statements of Operations
(in thousands, except per share data, unaudited)
																								
 	Three Months Ended October 31,		Nine Months Ended October 31,	
 	2018		2019		2018		2019	
								
Revenue:	 		 					
Product	$	298,863 	 		$	323,268 	 		$	735,449 	 		$	862,137 	 	
Support subscription	73,916 	 		105,141 	 		202,159 	 		289,299 	 	
Total revenue	372,779 	 		428,409 	 		937,608 	 		1,151,436 	 	
								
Cost of revenue:	 		 					
Product	96,610 	 		89,998 	 		241,292 	 		259,460 	 	
Support subscription	27,049 	 		37,773 	 		74,716 	 		106,632 	 	
Total cost of revenue	123,659 	 		127,771 	 		316,008 	 		366,092 	 	
								
Gross profit	249,120 	 		300,638 	 		621,600 	 		785,344 	 	
								
Operating expenses:	 		 					
Research and development	90,783 	 		106,663 	 		253,306 	 		318,758 	 	
Sales and marketing	146,903 	 		184,819 	 		413,019 	 		537,633 	 	
General and administrative	38,651 	 		37,416 	 		99,572 	 		119,542 	 	
	
Total operating expenses	276,337 	 		328,898 	 		765,897 	 		975,933 	 	
								
Loss from operations	(27,217)	 		(28,260)	 		(144,297)	 		(190,589)	 	
Other income (expense), net	(2,889)	 		9 	 		(7,920)	 		(2,459)	 	
Loss before provision (benefit) for income taxes	(30,106)	 		(28,251)	 		(152,217)	 		(193,048)	 	
Income tax provision (benefit)	(1,926)	 		1,731 	 		390 	 		3,288 	 	
Net loss	$	(28,180)	 		$	(29,982)	 		$	(152,607)	 		$	(196,336)	 	
Net loss per share attributable to common stockholders, basic and diluted	$	(0.12)	 		$	(0.12)	 		$	(0.66)	 		$	(0.78)	 	
Weighted-average shares used in computing net loss per share attributable to common stockholders, basic and diluted	235,205 	 		255,047 	 		229,505 	 		250,618 	 	

See the accompanying notes to condensed consolidated financial statements.

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PURE STORAGE, INC.
Condensed Consolidated Statements of Comprehensive Loss
(in thousands, unaudited)

 	Three Months Ended October 31,		Nine Months Ended October 31,	
 	2018		2019		2018		2019	
								
Net loss	$	(28,180)	 		$	(29,982)	 		$	(152,607)	 		$	(196,336)	 	
Other comprehensive income (loss) net of tax:	 		 					
Change in unrealized net gain (loss) on available-for-sale securities	(273)	 		1,707 	 		(1,182)	 		5,454 	 	
Comprehensive loss	$	(28,453)	 		$	(28,275)	 		$	(153,789)	 		$	(190,882)	 	

 See the accompanying notes to condensed consolidated financial statements.

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PURE STORAGE, INC.
Condensed Consolidated Statements of Stockholders' Equity
(in thousands, except share data, unaudited)
																																				
	Three Months Ended October 31, 2018	
 	Common Stock		Additional
Paid-In
Capital		Accumulated
Other
Comprehensive
Income (Loss)		Accumulated Deficit		Total Stockholders' Equity	
 	Shares		Amount									
Balance as of July 31, 2018	235,412 	 		$	24 	 		$	1,675,210 	 		$	(2,826)	 		$	(1,028,014)	 		$	644,394 	 	
Issuance of common stock upon exercise of stock options	2,366 	 		— 	 		14,312 	 		— 	 		— 	 		14,312 	 	
Stock-based compensation expense	— 	 		— 	 		58,329 	 		— 	 		— 	 		58,329 	 	
	
Vesting of restricted stock units	2,312 	 		— 	 		— 	 		— 	 		— 	 		— 	 	
Common stock issued under employee stock purchase plan	1,269 	 		— 	 		13,746 	 		— 	 		— 	 		13,746 	 	

	
	
Other comprehensive loss	— 	 		— 	 		— 	 		(273)	 		— 	 		(273)	 	
Net loss	— 	 		— 	 		— 	 		— 	 		(28,180)	 		(28,180)	 	
Balance as of October 31, 2018	241,359 	 		$	24 	 		$	1,761,597 	 		$	(3,099)	 		$	(1,056,194)	 		$	702,328 	 	
	
	Three Months Ended October 31, 2019	
 	Common Stock		Additional
Paid-In
Capital		Accumulated
Other
Comprehensive
Income (Loss)		Accumulated Deficit		Total Stockholders' Equity	
 	Shares		Amount									
Balance as of July 31, 2019	255,752 	 		$	26 	 		$	1,982,407 	 		$	3,409 	 		$	(1,248,303)	 		$	737,539 	 	
Issuance of common stock upon exercise of stock options	934 	 		— 	 		6,715 	 		— 	 		— 	 		6,715 	 	
Stock-based compensation expense	— 	 		— 	 		52,336 	 		— 	 		— 	 		52,336 	 	
Vesting of restricted stock units	2,557 	 		— 	 		— 	 		— 	 		— 	 		— 	 	
Net issuance of restricted stock	(93)	 		— 	 		— 	 		— 	 		— 	 		— 	 	
Tax withholding on vesting of restricted stock	— 	 		— 	 		(1,614)	 		— 	 		— 	 		(1,614)	 	
Common stock issued under employee stock purchase plan	770 	 		— 	 		11,249 	 		— 	 		— 	 		11,249 	 	
Other comprehensive income	— 	 		— 	 		— 	 		1,707 	 		— 	 		1,707 	 	
Net loss	— 	 		— 	 		— 	 		— 	 		(29,982)	 		(29,982)	 	
Balance as of October 31, 2019	259,920 	 		$	26 	 		$	2,051,093 	 		$	5,116 	 		$	(1,278,285)	 		$	777,950 	 	

See the accompanying notes to condensed consolidated financial statements.

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PURE STORAGE, INC.
Condensed Consolidated Statements of Stockholders' Equity
(in thousands, except share data, unaudited)
																																				
	Nine Months Ended October 31, 2018	
	Common Stock		Additional
Paid-In
Capital		Accumulated
Other
Comprehensive
Income (Loss)		Accumulated Deficit		Total Stockholders' Equity	
	Shares		Amount									
Balance as of January 31, 2018	220,979 	 		$	22 	 		$	1,479,883 	 		$	(1,917)	 		$	(903,587)	 		$	574,401 	 	
Issuance of common stock upon exercise of stock options	8,250 	 		1 	 		43,377 	 		— 	 		— 	 		43,378 	 	
Stock-based compensation expense	— 	 		— 	 		155,938 	 		— 	 		— 	 		155,938 	 	
Vesting of early exercised stock options	— 	 		— 	 		320 	 		— 	 		— 	 		320 	 	
Vesting of restricted stock units	6,429 	 		— 	 		— 	 		— 	 		— 	 		— 	 	
Common stock issued under employee stock purchase plan	3,380 	 		— 	 		33,444 	 		— 	 		— 	 		33,444 	 	
Issuance of restricted stock	3,330 	 		1 	 		— 	 		— 	 		— 	 		1 	 	
Repurchase of common stock	(1,009)	 		— 	 		(20,000)	 		— 	 		— 	 		(20,000)	 	
Purchase of capped calls	— 	 		— 	 		(64,630)	 		— 	 		— 	 		(64,630)	 	
Equity component of convertible senior notes, net	— 	 		— 	 		133,265 	 		— 	 		— 	 		133,265 	 	
Other comprehensive loss	— 	 		— 	 		— 	 		(1,182)	 		— 	 		(1,182)	 	
Net loss	— 	 		— 	 		— 	 		— 	 		(152,607)	 		(152,607)	 	
Balance as of October 31, 2018	241,359 	 		$	24 	 		$	1,761,597 	 		$	(3,099)	 		$	(1,056,194)	 		$	702,328 	 	
												
	Nine Months Ended October 31, 2019	
	Common Stock		Additional
Paid-In
Capital		Accumulated
Other
Comprehensive
Income (Loss)		Accumulated Deficit		Total Stockholders' Equity	
	Shares		Amount									
Balance as of January 31, 2019	243,524 	 		$	24 	 		$	1,820,043 	 		$	(338)	 		$	(1,081,949)	 		$	737,780 	 	
Issuance of common stock upon exercise of stock options	4,797 	 		1 	 		26,005 	 		— 	 		— 	 		26,006 	 	
Stock-based compensation expense	— 	 		— 	 		170,542 	 		— 	 		— 	 		170,542 	 	
Vesting of restricted stock units	6,884 	 		1 	 		(1)	 		— 	 		— 	 		— 	 	
Net issuance of restricted stock	972 	 		— 	 		— 	 		— 	 		— 	 		— 	 	
Tax withholding on vesting of restricted stock	— 	 		— 	 		(8,787)	 		— 	 		— 	 		(8,787)	 	
Common stock issued under employee stock purchase plan	3,743 	 		— 	 		43,291 	 		— 	 		— 	 		43,291 	 	
Other comprehensive income	— 	 		— 	 		— 	 		5,454 	 		— 	 		5,454 	 	
Net loss	— 	 		— 	 		— 	 		— 	 		(196,336)	 		(196,336)	 	
Balance as of October 31, 2019	259,920 	 		$	26 	 		$	2,051,093 	 		$	5,116 	 		$	(1,278,285)	 		$	777,950 	 	

See the accompanying notes to condensed consolidated financial statements.

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PURE STORAGE, INC.
Condensed Consolidated Statements of Cash Flows
(in thousands, unaudited)

 	Nine Months Ended October 31,	
 	2018		2019	
				
CASH FLOWS FROM OPERATING ACTIVITIES				
Net loss	$	(152,607)	 		$	(196,336)	 	
Adjustments to reconcile net loss to net cash provided by operating activities:				
Depreciation and amortization	51,381 	 		66,785 	 	
Amortization of debt discount and debt issuance costs	14,414 	 		20,186 	 	
Stock-based compensation expense	155,938 	 		174,790 	 	
Other	(5,037)	 		(483)	 	
Changes in operating assets and liabilities, net of effects of acquisitions:				
Accounts receivable, net	(62,623)	 		17,079 	 	
Inventory	(17,103)	 		2,722 	 	
Deferred commissions	(9,127)	 		(8,158)	 	
Prepaid expenses and other assets	1,996 	 		1,464 	 	
Operating lease right-of-use assets	— 	 		19,962 	 	
Accounts payable	11,800 	 		(35,244)	 	
Accrued compensation and other liabilities	7,592 	 		(31,011)	 	
Operating lease liabilities	— 	 		(19,020)	 	
Deferred revenue	87,005 	 		106,980 	 	
Net cash provided by operating activities	83,629 	 		119,716 	 	
CASH FLOWS FROM INVESTING ACTIVITIES				
Purchases of property and equipment	(70,807)	 		(74,206)	 	
Acquisitions, net of cash acquired	(13,899)	 		(51,594)	 	
Purchase of intangible assets	— 	 		(9,000)	 	
Purchases of marketable securities	(558,248)	 		(640,024)	 	
Sales of marketable securities	18,802 	 		116,518 	 	
Maturities of marketable securities	156,049 	 		345,657 	 	
	
Net cash used in investing activities	(468,103)	 		(312,649)	 	
CASH FLOWS FROM FINANCING ACTIVITIES				
  Net proceeds from exercise of stock options	43,342 	 		25,804 	 	
  Proceeds from issuance of common stock under employee stock purchase plan	33,444 	 		43,291 	 	
  Proceeds from issuance of convertible senior notes, net of issuance costs	562,062 	 		— 	 	
  Payment for purchase of capped calls	(64,630)	 		— 	 	
  Repayment of debt assumed from acquisitions	(6,101)	 		(11,555)	 	
  Tax withholding on vesting of restricted stock	— 	 		(8,787)	 	
  Repurchase of common stock	(20,000)	 		— 	 	
Net cash provided by financing activities	548,117 	 		48,753 	 	
Net increase (decrease) in cash, cash equivalents and restricted cash	163,643 	 		(144,180)	 	
Cash, cash equivalents and restricted cash, beginning of period	258,820 	 		463,813 	 	
Cash, cash equivalents and restricted cash, end of period	$	422,463 	 		$	319,633 	 	
				
CASH, CASH EQUIVALENTS AND RESTRICTED CASH AT END OF PERIOD:				
Cash and cash equivalents	$	406,641 	 		$	304,346 	 	
Restricted cash	15,822 	 		15,287 	 	
Cash, cash equivalents and restricted cash, end of period	$	422,463 	 		$	319,633 	 	
	
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION				
Cash paid for income taxes	$	4,121 	 		$	3,398 	 	
      Cash paid for interest	$	371 	 		$	718 	 	
SUPPLEMENTAL DISCLOSURES OF NON-CASH INVESTING AND FINANCING INFORMATION	 			
Property and equipment purchased but not yet paid	$	14,605 	 		$	5,202 	 	
Acquisition consideration held back to satisfy potential indemnification claims	$	3,725 	 		$	— 	 	
Vesting of early exercised stock options	$	320 	 		$	— 	 	

See the accompanying notes to condensed consolidated financial statements.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)

Note 1. Business Overview
Organization and Description of Business
Pure Storage, Inc. (the Company, we, us, or other similar pronouns) was originally incorporated in the state of Delaware in October 2009 under the name OS76, Inc. In January 2010, we changed our name to Pure Storage, Inc. We are headquartered in Mountain View, California and have wholly owned subsidiaries throughout the world.
We help innovators to build a better world with data. Our innovative data platform replaces storage systems designed for mechanical disk with all-flash systems optimized for end-to-end for solid-state memory. Our cloud-based management and support platform helps predictively resolve potential issues and simplify storage administration. We provide a customer first business model that replaces the traditional forklift upgrade cycle with a subscription model built to keep customers on the cutting edge without downtime or performance impact.

Note 2. Basis of Presentation and Summary of Significant Accounting Policies
Principles of Consolidation
The condensed consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation.
New fiscal year end
In September 2019, we adopted a fiscal year consisting of four 13-week quarters, which will be effective for our fourth quarter beginning on November 1, 2019 and ending on February 2, 2020. Each quarter will start on a Monday and end on a Sunday. Fiscal year 2021 will start on February 3, 2020 and end on January 31, 2021, and will be comprised of four fiscal quarters ending on May 3, 2020, August 2, 2020, November 1, 2020 and January 31, 2021, respectively. The updated calendar will occasionally include a 14-week fourth quarter, which will first occur in fiscal year 2022, starting on November 1, 2021 and ending on February 6, 2022.

Unaudited Interim Consolidated Financial Information
The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States (U.S. GAAP) and applicable rules and regulations of the Securities and Exchange Commission (the SEC) regarding interim financial reporting. Certain information and note disclosures normally included in the financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations. Therefore, these condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes included in our Annual Report on Form 10-K for the year ended January 31, 2019.
In the opinion of management, the accompanying unaudited condensed consolidated financial statements reflect all normal recurring adjustments necessary to present fairly the financial position, results of operations, comprehensive loss and cash flows for the interim periods, but are not necessarily indicative of the results of operations to be anticipated for the full fiscal year 2020 or any future period.
Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the amounts reported and disclosed in the financial statements and accompanying notes. Actual results could differ from these estimates. Such estimates include, but are not limited to, the determination of standalone selling price for revenue arrangements with multiple performance obligations, useful lives of intangible assets, property and equipment, the period of benefit for deferred contract costs for commissions, stock-based compensation, provision for income taxes including related reserves, valuation of intangible assets and goodwill, the incremental borrowing rate we use to determine our operating lease liabilities. Management bases its estimates on historical experience and on various other assumptions which management believes to be reasonable, the results of which form the basis for making judgments about the carrying values of assets and liabilities.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Restricted Cash
Restricted cash is comprised of cash collateral for letters of credit related to our leases and for a vendor credit card program. As of January 31, 2019 and October 31, 2019, we had restricted cash of $15.8 million and $15.3 million.
Marketable Securities
We classify our marketable securities as available-for-sale at the time of purchase and reevaluate such classification at each balance sheet date. We may sell these securities at any time for use in current operations even if they have not yet reached maturity. As a result, we classify our securities, including those with maturities beyond twelve months, as current assets in the accompanying condensed consolidated balance sheets. We carry these securities at fair value and record unrealized gains and losses, in accumulated other comprehensive income (loss), which is reflected as a component of stockholders’ equity. We evaluate our securities to assess whether those with unrealized loss positions are other than temporarily impaired. We consider impairments to be other than temporary if they are related to deterioration in credit risk or if it is likely we will sell the securities before the recovery of their cost basis. Realized gains and losses from the sale of marketable securities and declines in value deemed to be other than temporary are determined on the specific identification method. To date, there have been no declines in value deemed to be other than temporary in any of our securities. Realized gains and losses are reported in other income (expense), net in the condensed consolidated statements of operations.
Business Combinations
We allocate the purchase price to the assets acquired and liabilities assumed based on their estimated fair values. The excess of the purchase price over the fair values of the assets acquired and liabilities assumed is recorded as goodwill. During the measurement period, which may be up to one year from the acquisition date, we may record adjustments to the estimated fair value of the assets acquired and liabilities assumed, with the corresponding offset to goodwill. The results of operations of an acquired business is included in our condensed consolidated financial statements from the date of acquisition. Acquisition-related expenses are expensed as incurred. 
Deferred Commissions
Deferred commissions consist of incremental costs paid to our sales force to obtain customer contracts. Deferred commissions related to product revenue are recognized upon transfer of control to customers and deferred commissions related to support subscription revenue are amortized over an expected useful life of six years. We determine the expected useful life based on an estimated benefit period by evaluating our technology development life cycle, expected customer relationship period and other factors. We classify deferred commissions as current and non-current on our condensed consolidated balance sheets based on the timing of when we expect to recognize the expense. Amortization of deferred commissions is included in sales and marketing expense in the condensed consolidated statements of operations.
Changes in total deferred commissions during the periods presented are as follows (in thousands):
																								
	Three Months Ended October 31,		Nine Months Ended October 31,	
	2018		2019		2018		2019	
Beginning balance (1)	$	91,469 	 		$	118,568 	 		$	87,313 	 		$	114,973 	 	
Additions	31,884 	 		34,071 	 		71,887 	 		82,381 	 	
Recognition of deferred commissions	(26,913)	 		(29,508)	 		(62,760)	 		(74,223)	 	
Ending balance	$	96,440 	 		$	123,131 	 		$	96,440 	 		$	123,131 	 	
____________________________________
 
(1) Balance as of January 31, 2018 was adjusted to reflect the adoption of ASC 606.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Of the $123.1 million total deferred commissions balance as of October 31, 2019, we expect to recognize approximately 26% as commission expense over the next 12 months and the remainder thereafter.
There was no impairment related to capitalized commissions for the three and nine months ended October 31, 2018 and 2019.
Operating Leases

We determine if an arrangement contains a lease at inception. Lease liabilities are recognized at the present value of the future lease payments at commencement date. The interest rate implicit in our operating leases is not readily determinable, and therefore an incremental borrowing rate is estimated to determine the present value of future payments. The estimated incremental borrowing rate factors in a hypothetical interest rate on a collateralized basis with similar terms, payments, and economic environments. The operating lease right-of-use (ROU) asset is determined based on the lease liability initially established and reduced for any prepaid lease payments and any lease incentives. We have elected to not allocate the contract consideration for operating lease contracts with lease and non-lease components, and account for the lease and non-lease components as a single lease component.

Certain of the operating lease agreements contain rent concession, rent escalation, and option to renew provisions. Rent concession and rent escalation provisions are considered in determining the lease cost. Lease cost is recognized on a straight-line basis over the lease term commencing on the date we have the right to use the leased property. We generally use the base, non-cancelable, lease term when recognizing the lease assets and liabilities, unless it is reasonably certain that an extension or termination option will be exercised.

In addition, certain of our operating lease agreements contain tenant improvement allowances from our landlords. These allowances are accounted for as lease incentives and reduce our ROU asset and lease cost over the lease term.

For short-term leases with lease term no longer than twelve months, and do not include an option to purchase the underlying asset that we are reasonably certain to exercise, we recognize rent expense in our condensed consolidated statements of operations on a straight-line basis over the lease term and record variable lease payments as incurred.
Deferred Revenue
Deferred revenue primarily consists of amounts that have been invoiced but that have not yet been recognized as revenue and performance obligations pertaining to support subscription services. The current portion of deferred revenue represents the amounts that are expected to be recognized as revenue within one year of the condensed consolidated balance sheet dates.
Changes in total deferred revenue during the periods presented are as follows (in thousands):

	Three Months Ended October 31,		Nine Months Ended October 31,	
	2018		2019		2018		2019	
Beginning balance (1)	$	413,247 	 		$	607,263 	 		$	374,102 	 		$	535,920 	 	
Additions	122,681 	 		142,164 	 		290,463 	 		400,605 	 	
Recognition of deferred revenue	(74,740)	 		(106,229)	 		(203,377)	 		(293,327)	 	
Ending balance	$	461,188 	 		$	643,198 	 		$	461,188 	 		$	643,198 	 	
____________________________________
 
(1) Balance as of January 31, 2018 was adjusted to reflect the adoption of ASC 606.
During the three and nine months ended October 31, 2018, we recognized $67.0 million and $151.4 million in revenue pertaining to deferred revenue as of the beginning of each period. During the three and nine months ended
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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
October 31, 2019, we recognized $101.4 million and $213.2 million in revenue pertaining to deferred revenue as of the beginning of each period.
Total contracted but not recognized revenue was $810.8 million as of October 31, 2019. Contracted but not recognized revenue consists of both deferred revenue and non-cancelable amounts that will be invoiced and recognized as revenue in future periods. Of the $810.8 million contracted but not recognized revenue as of October 31, 2019, we expect to recognize approximately 41% over the next 12 months, and the remainder thereafter.
Revenue Recognition
We derive revenue from two sources: (1) product revenue which includes hardware and embedded software and (2) support subscription revenue which includes customer support, hardware maintenance, and software upgrades on a when-and-if-available basis. Support subscription revenue also includes our Pure as-a-Service offerings, including the offering formerly known as Evergreen Storage Service (ES2).
Our product revenue is derived from the sale of storage hardware and operating system software that is integrated into the hardware. We typically recognize product revenue upon transfer of control to our customers. Products are typically shipped directly by us to customers, and our channel partners do not stock our inventory.
Our support subscription revenue is derived from the sale of support subscription, which includes the right to receive unspecified software upgrades and enhancements on a when-and-if-available basis, bug fixes, parts replacement services related to the hardware, as well as access to our cloud-based management and support platform. Support subscription revenue is also derived from the sale of our Pure as-a-Service offerings. Revenue related to support revenue is recognized ratably over the contractual term, which generally ranges from one to six years and represents our performance obligations period. The vast majority of our products are sold with support subscription agreements, which typically commence upon transfer of control of the corresponding products to our customers. Costs to service the support subscription are expensed as incurred. In addition, our Evergreen Storage program provides our customers who continually maintain active support subscription agreements for three years with an included controller refresh with each additional three year support subscription renewal. In accordance with revenue recognition guidance, the controller refresh represents an additional performance obligation and the allocated revenue is recognized in the period in which these controllers are shipped.
We recognize revenue upon the transfer of promised goods or services to customers in an amount that reflects the consideration we expect to be entitled in exchange for those goods or services. This is achieved through applying the following five-step approach:
•Identification of the contract, or contracts, with a customer
•Identification of the performance obligations in the contract
•Determination of the transaction price
•Allocation of the transaction price to the performance obligations in the contract
•Recognition of revenue when, or as, we satisfy a performance obligation

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
When applying this five-step approach, we apply judgment in determining the customer's ability and intention to pay, which is based on a variety of factors including the customer's historical payment experience and/or published credit and financial information pertaining to the customer. To the extent a customer contract includes multiple promised goods or services, we determine whether promised goods or services are capable of being distinct in the context of the contract to be accounted for as a separate performance obligation. The transaction price is determined based on the consideration which we will be entitled to in exchange for transferring goods or services to the customer. We allocate transaction price to each performance obligation for contracts that contain multiple performance obligations based on a relative standalone selling price which is determined based on the price at which the performance obligation is sold separately, or if not observable through past transactions, is estimated taking into account available information such as market conditions and internally approved pricing guidelines related to performance obligations.
Recently Adopted Accounting Pronouncements
In February 2016, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update No. 2016-02, Leases (ASC 842) and subsequent amendments to the initial guidance (collectively, Topic 842). ASC 842 requires lessees to generally recognize on its balance sheet operating and financing lease liabilities and corresponding ROU assets at the commencement date, and to recognize the associated lease expenses in the condensed consolidated statement of operations in a manner similar to that required under historical accounting rules.
On February 1, 2019, we adopted ASC 842 using the modified retrospective approach by electing to use the optional transition method which allows us to continue to apply the guidance of ASC 840, including disclosure requirements, in the comparative periods presented. We elected the package of transition expedients, which allowed us to carry forward our historical lease classifications, our assessment of whether any existing leases as of the date of adoption are or contain leases, and our assessment of indirect costs for any leases that existed prior to adoption of the new standard. We elected to take the practical expedient to keep leases with an initial term of 12 months or less off the condensed consolidated balance sheet and recognize the associated lease payments in the consolidated statements of operations on a straight-line basis over the lease term. We recognized operating ROU assets of $124.5 million and lease liabilities of $130.6 million on our condensed consolidated balance sheet as of February 1, 2019, which included reclassifying prepaid rent and deferred rent as a component of the ROU asset. Topic 842 did not have a material impact on our condensed consolidated statements of operations and cash flows. Refer to Note 8 for additional disclosures.
In February 2018, the FASB issued ASU No. 2018-02, Income Statement - Reporting Comprehensive Income (Topic 220) - Reclassification of Certain Tax Effects from Accumulated Other Comprehensive Income. This standard allows a reclassification from accumulated other comprehensive income to retained earnings for stranded tax effects resulting from the Tax Cuts and Jobs Act of 2017 and requires certain disclosures about stranded tax effects. We adopted this standard on February 1, 2019 and the adoption had no impact on our condensed consolidated financial statements.
Recent Accounting Pronouncements Not Yet Adopted
In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13). ASU 2016-13 amends guidance on reporting credit losses for assets held at amortized cost basis and available-for-sale debt securities to require that credit losses on available-for-sale debt securities be presented as an allowance rather than as a write-down. The measurement of credit losses for newly recognized financial assets and subsequent changes in the allowance for credit losses are recorded in the statements of operations. The amendments in this update will be effective for us beginning on February 3, 2020. We do not believe the adoption of this standard will have a material impact to our condensed consolidated financial statements.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
In August 2018, the FASB issued ASU No. 2018-13, Fair Value Measurement (Topic 820), Disclosure Framework - Changes to the Disclosure Requirements for Fair Value Measurement (ASU 2018-13) which amended its conceptual framework to improve the effectiveness of disclosures in notes to financial statements. ASU 2018-13 eliminates such disclosures around the amount of and reasons for transfers between Level 1 and Level 2 of the fair value hierarchy. The guidance also adds new disclosure requirements for Level 3 measurements. ASU 2018-13 is effective for us beginning February 3, 2020. We do not believe this standard will have a material impact on our condensed consolidated financial statements.
In August 2018, the FASB issued ASU No. 2018-15, Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40) - Customer's Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract (ASU 2018-15). ASC 2018-15 aligns the requirements for capitalizing implementation costs in a cloud computing arrangement that is a service contract with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use software. This standard will be effective for us beginning February 3, 2020 and will be applied either retrospectively or prospectively. We plan to adopt this new accounting standard prospectively, and we do not expect the adoption will have a material impact on our condensed consolidated financial statements.

Note 3. Financial Instruments 
Fair Value Measurements
We measure our cash equivalents, marketable securities, and restricted cash at fair value on a recurring basis. We define fair value as the exchange price that would be received from sale of an asset or paid to transfer a liability in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. We measure our financial assets and liabilities at fair value at each reporting period using a fair value hierarchy which requires us to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. A financial instrument’s classification within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. Three levels of inputs may be used to measure fair value:

•Level 1 - Observable inputs are unadjusted quoted prices in active markets for identical assets or liabilities;

•Level 2 - Observable inputs are quoted prices for similar assets and liabilities in active markets or inputs other than quoted prices that are observable for the assets or liabilities, either directly or indirectly through market corroboration, for substantially the full term of the financial instruments; and

•Level 3 - Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. These inputs are based on our own assumptions used to measure assets and liabilities at fair value and require significant management judgment or estimation.
We classify our cash equivalents, marketable securities and restricted cash within Level 1 or Level 2 because they are valued using either quoted market prices or inputs other than quoted prices which are directly or indirectly observable in the market, including readily-available pricing sources for the identical underlying security which may not be actively traded. Our fixed income available-for-sale securities consist of high quality, investment grade securities from diverse issuers. The valuation techniques used to measure the fair value of our marketable securities were derived from non-binding market consensus prices that are corroborated by observable market data or quoted market prices for similar instruments.
In addition to our cash equivalents, marketable securities and restricted cash, we measure the fair value of our convertible senior notes (the Notes) on a quarterly basis for disclosure purposes. We consider the fair value of the Notes at October 31, 2019 to be a Level 2 measurement due to its limited trading activity. Refer to Note 6 for the carrying amount and estimated fair value of our Notes as of October 31, 2019.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Cash Equivalents, Marketable Securities and Restricted Cash
The following tables summarize our cash equivalents, marketable securities and restricted cash by significant investment categories as of January 31, 2019 and October 31, 2019 (in thousands):

 	As of January 31, 2019	
 	Amortized
Cost		Gross Unrealized
Gains		Gross Unrealized
Losses		Fair
Value		Cash Equivalents		Marketable Securities		Restricted Cash	
Level 1	 		 		 		 		 				 	
Money market accounts	$	— 	 		$	— 	 		$	— 	 		$	43,038 	 		$	27,215 	 		$	— 	 		$	15,823 	 	
Level 2	 		 		 		 		 				 	
	
U.S. government treasury notes	315,329 	 		208 	 		(315)	 		315,222 	 		34,129 	 		281,093 	 		— 	 	
U.S. government agencies	69,114 	 		17 	 		(154)	 		68,977 	 		9,983 	 		58,994 	 		— 	 	
Corporate debt securities	363,860 	 		534 	 		(757)	 		363,637 	 		— 	 		363,637 	 		— 	 	
Foreign government bonds	7,965 	 		36 	 		— 	 		8,001 	 		— 	 		8,001 	 		— 	 	
Asset-backed securities	37,664 	 		105 	 		(12)	 		37,757 	 		— 	 		37,757 	 		— 	 	
Total	$	793,932 	 		$	900 	 		$	(1,238)	 		$	836,632 	 		$	71,327 	 		$	749,482 	 		$	15,823 	 	

 	As of October 31, 2019	
 	Amortized
Cost		Gross Unrealized
Gains		Gross Unrealized
Losses		Fair
Value		Cash Equivalents		Marketable
Securities		Restricted Cash	
Level 1														
Money market accounts	$	— 	 		$	— 	 		$	— 	 		$	20,372 	 		$	5,085 	 		$	— 	 		$	15,287 	 	
Level 2	 		 		 		 		 		 		 	
U.S. government treasury notes	350,325 	 		2,165 	 		(30)	 		352,460 	 		— 	 		352,460 	 		— 	 	
U.S. government agencies	42,120 	 		331 	 		(1)	 		42,450 	 		— 	 		42,450 	 		— 	 	
Corporate debt securities	436,842 	 		3,800 	 		(10)	 		440,632 	 		2,361 	 		438,271 	 		— 	 	
Foreign government bonds	14,988 	 		131 	 		(5)	 		15,114 	 		— 	 		15,114 	 		— 	 	
Asset-backed securities	88,222 	 		466 	 		(14)	 		88,674 	 		— 	 		88,674 	 		— 	 	
Total	$	932,497 	 		$	6,893 	 		$	(60)	 		$	959,702 	 		$	7,446 	 		$	936,969 	 		$	15,287 	 	

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
The amortized cost and estimated fair value of our marketable securities are shown below by contractual maturity (in thousands):

 	As of October 31, 2019	
 	Amortized Cost		Fair Value	
Due within one year	$	427,200 	 		$	429,154 	 	
Due in one to five years	502,936 	 		507,815 	 	
Total	$	930,136 	 		$	936,969 	 	
 
Based on our evaluation of available evidence, we concluded that the gross unrealized losses on our investments as of October 31, 2019 were temporary in nature. The following table presents gross unrealized losses and fair values for those investments that were in a continuous unrealized loss position as of October 31, 2019, aggregated by investment category (in thousands):

 	Less than 12 months		Greater than 12 months		Total	
 	Fair
Value		Unrealized
Loss		Fair
Value		Unrealized
Loss		Fair
Value		Unrealized
Loss	
U.S. government treasury notes	$	23,968 	 		$	(27)	 		$	3,623 	 		$	(3)	 		$	27,591 	 		$	(30)	 	
U.S. government agencies	— 	 		— 	 		1,938 	 		(1)	 		1,938 	 		(1)	 	
Corporate debt securities	11,532 	 		(7)	 		10,366 	 		(3)	 		21,898 	 		(10)	 	
Foreign government bonds	2,964 	 		(5)	 		— 	 		— 	 		2,964 	 		(5)	 	
Asset-backed securities	16,130 	 		(14)	 		— 	 		— 	 		16,130 	 		(14)	 	
Total	$	54,594 	 		$	(53)	 		$	15,927 	 		$	(7)	 		$	70,521 	 		$	(60)	 	
 
Realized gains or losses on sale of marketable securities were not significant for all periods presented.

Note 4. Business Combination

In April 2019, we acquired Compuverde AB (Compuverde), a privately-held developer of file software solutions for enterprises and cloud providers based in Sweden. Acquisition-related costs were $0.5 million and expensed as incurred.
The purchase consideration was $47.9 million in cash (net of cash acquired) after repayment of $11.6 million of debt assumed. The purchase price was allocated as follows: $38.4 million in developed technology which will be amortized over seven years, $25.4 million of goodwill, $10.2 million in net liabilities assumed, and $5.7 million in deferred tax liability. The deferred tax liability was primarily a result of the difference in the book basis and tax basis related to the developed technology. Goodwill is primarily attributable to the assembled workforce and synergies from integrating Compuverde's technology with our data platform to expand our file capabilities and is not expected to be deductible for tax purposes.
In addition, cash payments to former shareholders of Compuverde totaling $15.9 million are to be made over a two-year period and recognized as operating expense.
Restricted stock units in the amount of $3.0 million were issued to Compuverde employees in June 2019, subject to continuous employment and will be recognized as stock-based compensation over the related vesting period.
The results of Compuverde are included in our condensed consolidated statements of operations since the acquisition date, including revenue and net loss, and are not material. Pro forma results of operations have not been presented because the acquisition is not material to our results of operations.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)

Note 5. Balance Sheet Components
Inventory
Inventory consists of the following (in thousands):

	As of January 31, 2019		As of October 31, 2019	
Raw materials	$	3,349 	 		$	3,163 	 	
Finished goods	41,338 	 		36,688 	 	
Inventory	$	44,687 	 		$	39,851 	 	
Property and Equipment, Net
Property and equipment, net consists of the following (in thousands):

 	As of January 31, 2019		As of October 31, 2019	
Test equipment	$	170,930 	 		$	199,878 	 	
Computer equipment and software	117,330 	 		139,188 	 	
Furniture and fixtures	6,980 	 		8,483 	 	
Leasehold improvements	34,286 	 		40,235 	 	
Total property and equipment	329,526 	 		387,784 	 	
Less: accumulated depreciation and amortization	(204,173)	 		(257,548)	 	
Property and equipment, net	$	125,353 	 		$	130,236 	 	
 
Depreciation and amortization expense was $16.9 million and $20.6 million for the three months ended October 31, 2018 and 2019, and $49.8 million and $60.3 million for the nine months ended October 31, 2018 and 2019.
Intangible Assets, Net
Intangible assets, net consist of the following (in thousands):

 	As of January 31, 2019		As of October 31, 2019	
	Gross Carrying Value		Accumulated Amortization		Net Carrying Amount		Gross Carrying Value		Accumulated Amortization		Net Carrying Amount	
Technology patents	$	10,125 	 		$	(6,572)	 		$	3,553 	 		$	19,125 	 		$	(8,235)	 		$	10,890 	 	
Developed technology	17,700 	 		(1,135)	 		16,565 	 		56,100 	 		(5,962)	 		50,138 	 	
Intangible assets, net	$	27,825 	 		$	(7,707)	 		$	20,118 	 		$	75,225 	 		$	(14,197)	 		$	61,028 	 	
 
Intangible assets amortization expense was $0.9 million and $2.6 million for the three months ended October 31, 2018 and 2019, and $1.6 million and $6.5 million for the nine months ended October 31, 2018 and 2019. As of October 31, 2019, the weighted-average remaining amortization period was 4.0 years for technology patents and 6.2 years for developed technology. Amortization of the technology patents is included in general and administrative expenses due to their defensive nature and amortization of developed technology is included in cost of product revenue in the condensed consolidated statements of operations.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
As of October 31, 2019, future expected amortization expense for intangible assets is as follows (in thousands):

Fiscal Years Ending January 31,	Estimated 
Future
Amortization
Expense	
Remainder of 2020	$	2,771 	 	
2021	10,804 	 	
2022	9,846 	 	
2023	9,300 	 	
2024	9,300 	 	
Thereafter	19,007 	 	
Total	$	61,028 	 	
Goodwill
The change in the carrying amount of goodwill is as follows (in thousands):

	Amount	
Balance as of January 31, 2019	$	10,997 	 	
Goodwill acquired	25,423 	 	
	
Balance as of October 31, 2019	$	36,420 	 	
Accrued Expenses and Other Liabilities
Accrued expenses and other liabilities consist of the following (in thousands):

 	As of January 31, 2019		As of October 31, 2019	
Taxes payable	$	7,146 	 		$	10,579 	 	
Accrued marketing	6,173 	 		10,159 	 	
Accrued travel and entertainment expenses	3,570 	 		3,054 	 	
Acquisition consideration held back	3,725 	 		— 	 	
Other accrued liabilities	19,246 	 		24,431 	 	
Total accrued expenses and other liabilities	$	39,860 	 		$	48,223 	 	

Note 6. Convertible Senior Notes

In April 2018, we issued $575.0 million in principal amount of 0.125% convertible senior notes due 2023, in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act and received proceeds of $562.1 million, after deducting the underwriters’ discounts and commissions. The Notes are governed by an indenture (the Indenture) between us, as the issuer, and U.S. Bank National Association, as trustee. The Notes are our senior unsecured obligations. The Indenture does not contain any financial covenants or restrictions on the payments of dividends, the incurrence of indebtedness, or the issuance or repurchase of securities by us or any of our subsidiaries. The Notes mature on April 15, 2023 unless repurchased or redeemed by us or converted in accordance with their terms prior to the maturity date. Interest is payable semi-annually in arrears on April 15 and October 15 of each year, beginning on October 15, 2018.

The Notes are convertible for up to 21,884,155 shares of our common stock at an initial conversion rate of approximately 38.0594 shares of Class A common stock per $1,000 principal amount, which is equal to an initial conversion price of approximately $26.27 per share of Class A common stock, subject to adjustment. Holders of the
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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Notes may surrender their Notes for conversion at their option at any time prior to the close of business on the business day immediately preceding October 15, 2022, only under the following circumstances:

•during any fiscal quarter commencing after the fiscal quarter ended on July 31, 2018 (and only during such fiscal quarter), if the last reported sale price of our Class A common stock for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the immediately preceding fiscal quarter is greater than or equal to 130% of the conversion price for the Notes on each applicable trading day;

•during the five business day period after any five consecutive trading day period (the measurement period), in which the trading price per $1,000 principal amount of Notes for each trading day of the measurement period was less than 98% of the product of the last reported sale price of our Class A common stock and the conversion rate for the Notes on each such trading day;

•if we call any or all of the Notes for redemption, at any time prior to the close of business on the second scheduled trading day immediately preceding the redemption date; or

•upon the occurrence of specified corporate events.

On or after October 15, 2022 until the close of business on the second scheduled trading day immediately preceding the maturity date, holders may convert all or any portion of their Notes at any time regardless of the foregoing circumstances. Upon conversion, holders will receive cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election. We intend to settle the principal of the Notes in cash.

The conversion price will be subject to adjustment in some events. Following certain corporate events that occur prior to the maturity date or following our issuance of a notice of redemption, we will increase the conversion rate for a holder who elects to convert its Notes in connection with such corporate event or during the related redemption period in certain circumstances. Additionally, upon the occurrence of a corporate event that constitutes a “fundamental change” per the Indenture, holders of the Notes may require us to repurchase for cash all or a portion of the Notes at a purchase price equal to 100% of the principal amount of the Notes plus accrued and unpaid contingent interest.

We may not redeem the Notes prior to April 20, 2021. We may redeem for cash all or any portion of the Notes, at our option, on or after April 20, 2021 if the last reported sale price of our Class A common stock has been at least 130% of the conversion price then in effect for at least 20 trading days (whether or not consecutive) during any 30 consecutive trading day period (including the last trading day of such period) ending not more than two trading days immediately preceding the date on which we provide notice of redemption at a redemption price equal to 100% of the principal amount of the Notes to be redeemed, plus accrued and unpaid interest to, but excluding, the redemption date. No sinking fund is provided for the Notes.

In accounting for the issuance of the Notes, we separated the Notes into liability and equity components. The carrying amount of the liability component was determined by measuring the fair value of a similar liability that does not have an associated convertible feature. The carrying amount of the equity component representing the conversion option was calculated by deducting the fair value of the liability component from the principal amount of the Notes as a whole. The difference between the principal amount of the Notes and the liability component (the debt discount) is amortized to interest expense in the condensed consolidated statements of operations using the effective interest method over the term of the Notes. The equity component of the Notes is included in additional paid-in capital in the condensed consolidated balance sheets and is not remeasured as long as it continues to meet the conditions for equity classification.

In accounting for the transaction costs related to the issuance of the Notes, we allocated the total amount incurred to the liability and equity components using the same proportions as the initial carrying value of the Notes. Transaction costs attributable to the liability component were netted with the principal amount of the Notes in the
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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
condensed consolidated balance sheets and are being amortized to interest expense in the condensed consolidated statements of operations using the effective interest method over the term of the Notes. Transaction costs attributable to the equity component were netted with the equity component of the Notes in additional paid-in capital in the condensed consolidated balance sheets. Upon the issuance of the Notes, we recorded total debt issuance costs of $12.9 million, of which $9.8 million was allocated to the Notes and $3.1 million was allocated to additional paid-in capital.

The Notes consisted of the following (in thousands):
						
	As of October 31, 2019	
Liability:		
Principal	$	575,000 	 	
Less: debt discount, net of amortization	(97,898)	 	
Less: debt issuance costs, net of amortization	(7,088)	 	
Net carrying amount of the Notes	$	470,014 	 	
		
Stockholders' equity:		
Allocated value of the conversion feature	$	136,333 	 	
Less: debt issuance costs	(3,068)	 	
Additional paid-in capital	$	133,265 	 	

The total estimated fair value of the Notes as of October 31, 2019 was $602.8 million. The fair value was determined based on the closing trading price per $100 of the Notes as of the last day of trading for the period. The fair value of the Notes is primarily affected by the trading price of our common stock and market interest rates. Based on the closing price of our Class A common stock of $19.46 on October 31, 2019, the if-converted value of the Notes of $425.9 million was less than its principal amount.

The following table sets forth total interest expense recognized related to the Notes for three and nine months ended October 31, 2018 and 2019 (in thousands):
																								
	Three Months Ended October 31,		Nine Months Ended October 31,	
	2018		2019		2018		2019	
Amortization of debt discount	$	6,084 	 		$	6,431 	 		$	13,441 	 		$	18,824 	 	
Amortization of debt issuance costs	441 	 		465 	 		973 	 		1,362 	 	
Total amortization of debt discount and debt issuance costs	6,525 	 		6,896 	 		14,414 	 		20,186 	 	
Contractual interest expense	181 	 		181 	 		405 	 		539 	 	
Total interest expense related to the Notes	$	6,706 	 		$	7,077 	 		$	14,819 	 		$	20,725 	 	
								
Effective interest rate of the liability component	5.6 	%		5.6 	%		5.6 	%		5.6 	%	

In connection with the offering of the Notes, we paid $64.6 million to enter into capped call transactions with certain of the underwriters and their affiliates (the Capped Calls), whereby we have the option to purchase a total of 21,884,155 shares of our Class A common stock upon any conversion of Notes and/or offset any cash payments we are required to make in excess of the principal amount of the Notes, as the case may be, with such reduction or offset subject to a cap initially equal to $39.66 per share (which represents a premium of 100% over the last reported sales price of our Class A common stock on April 4, 2018), subject to certain adjustments (the Cap Price). The cost of the Capped Calls was accounted for as a reduction to additional paid-in capital on the condensed
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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
consolidated balance sheet. The Capped Calls are intended to reduce or offset potential dilution of our common stock upon any conversion of the Notes, subject to a cap based on the Cap Price.

Impact on Earnings Per Share
The Notes will not impact our diluted earnings per share until the average market price of our Class A common stock exceeds the conversion price of $26.27 per share, as we intend to settle the principal amount of the Notes in cash upon conversion. We are required under the treasury stock method to compute the potentially dilutive shares of common stock related to the Notes for periods we report net income. However, upon conversion, there will be no economic dilution from the Notes until the average market price of our Class A common stock exceeds the Cap Price of $39.66 per share, as exercise of the Capped Calls offsets any dilution from the Notes from the conversion price up to the Cap Price. Capped Calls are excluded from the calculation of diluted earnings per share, as they would be anti-dilutive under the treasury stock method.

Note 7. Commitments and Contingencies
Operating Leases

As of October 31, 2019, we have various non-cancelable operating lease commitments for office facilities which as a result of the adoption of ASC 842, have been recorded as operating lease liabilities on our condensed consolidated balance sheet. Refer to Note 8—Leases for additional information regarding lease commitments.

Convertible Notes

The repayment of our Notes with an aggregate principal amount of $575.0 million is due on April 15, 2023. Refer to Note 6 for further information regarding our Notes.
Letters of Credit
In connection with a lease executed in January 2019, we issued a letter of credit of $0.5 million. As of January 31, 2019 and October 31, 2019, we had outstanding letters of credit in the aggregate amount of $10.8 million and $11.5 million, in connection with our facility leases. The letters of credit are collateralized by restricted cash and mature on various dates through August 2029.
Legal Matters
From time to time, we have become involved in claims and other legal matters arising in the normal course of business. We investigate these claims as they arise. Although claims are inherently unpredictable, we currently are not aware of any matters that we expect to have a material adverse effect on our business, financial position, results of operations or cash flows. Accordingly, we have not recorded any loss contingency on our condensed consolidated balance sheet as of October 31, 2019.
Indemnification
Our arrangements generally include certain provisions for indemnifying customers against liabilities if our products or services infringe a third party’s intellectual property rights. Other guarantees or indemnification arrangements include guarantees of product and service performance and standby letters of credit for lease facilities. It is not possible to determine the maximum potential amount under these indemnification obligations due to the limited history of prior indemnification claims and the unique facts and circumstances involved in each particular agreement. To date, we have not incurred any material costs as a result of such obligations and have not accrued any liabilities related to such obligations in the condensed consolidated financial statements. In addition, we indemnify our officers, directors and certain key employees while they are serving in good faith in their respective capacities. To date, there have been no claims under any indemnification provisions.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Note 8. Leases

We lease office facilities under non-cancelable operating lease agreements expiring through July 2032. Our lease agreements do not contain any material residual value guarantees or restrictive covenants. During the three months ended October 31, 2019, we amended an existing office facility lease to extend the lease term and add additional office space resulting in additional lease payments of $19.4 million. The components of lease costs were as follows (in thousands):
												
	Three Months Ended		Nine Months Ended	
	October 31, 2019		October 31, 2019	
Fixed operating lease cost	$	8,509 	 		$	25,220 	 	
Variable lease cost (1)	2,122 	 		6,464 	 	
Short-term lease cost (12 months or less)	1,412 	 		3,757 	 	
Total lease cost	$	12,043 	 		$	35,441 	 	
——————————
(1) Variable lease cost for the three and nine months ended October 31, 2019 predominantly includes common area maintenance charges.

Future lease payments under our non-cancelable operating leases as of October 31, 2019 were as follows (in thousands):
						
Fiscal Years Ending January 31,	Operating Leases	
The remainder of 2020	$	8,359 	 	
2021	34,411 	 	
2022	28,489 	 	
2023	23,507 	 	
2024	17,782 	 	
Thereafter	42,051 	 	
Total future lease payments	154,599 	 	
Less: imputed interest	(28,002)	 	
Present value of lease liabilities	$	126,597 	 	

Future lease payments in the above table do not include a facility operating lease that has not commenced with undiscounted cash flows of $7.9 million. This lease will commence in fiscal year 2021 with a lease term of 12.4 years.

Supplemental cash flow information related to our operating leases for the nine months ended October 31, 2019 as well as the weighted-average remaining lease term and weighted-average discount rate as of October 31, 2019 were as follows:
						
Cash paid for amounts included in the measurement of lease liabilities (in thousands)	$	24,403 	 	
Operating lease right-of-use assets obtained in exchange for operating lease liabilities	$	14,937 	 	
Weighted-average remaining lease term (years)	5.71	
Weighted-average discount rate	6.52 	%	

As previously disclosed in our Annual Report on Form 10-K for the year ended January 31, 2019 and under the previous lease accounting standard, ASC 840, Leases, the following table summarizes the future minimum lease payments due under operating leases as of January 31, 2019 (in thousands):
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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
						
Year Ending January 31,	Operating Leases	
2020	$	31,297 	 	
2021	28,573 	 	
2022	24,381 	 	
2023	20,440 	 	
2024	14,780 	 	
Thereafter	30,096 	 	
Total	$	149,567 	 	

Note 9. Stockholders’ Equity
Preferred Stock
We have 20,000,000 authorized shares of undesignated preferred stock, the rights, preferences and privileges of which may be designated from time to time by our board of directors. As of October 31, 2019, there were no shares of preferred stock issued or outstanding.
Class A and Class B Common Stock
We have two classes of authorized common stock, Class A common stock and Class B common stock. As of October 31, 2019, we had 2,000,000,000 authorized shares of Class A common stock and 250,000,000 authorized shares of Class B common stock, with each class having a par value of $0.0001 per share. As of October 31, 2019, 259,920,406 shares of Class A common stock were issued and outstanding.
Common Stock Repurchase Program
In August 2019, our board of directors approved the repurchase of up to $150.0 million of our Class A common stock. The authorization allows us to repurchase shares of our Class A common stock opportunistically and will be funded from available working capital. Repurchases may be made at management’s discretion from time to time on the open market through privately negotiated transactions, transactions structured through investment banking institutions, block purchase techniques, 10b5-1 trading plans, or a combination of the foregoing. The repurchase program does not obligate us to acquire any of our common stock, has no end date, and may be suspended or discontinued by us at any time without prior notice. During the three months ended October 31, 2019, there were no repurchases of common stock.
Repurchase of Common Stock in connection with the Notes
Concurrent with the issuance of the Notes (see Note 6), we repurchased and retired 1,008,573 shares, or $20.0 million, of our Class A common stock at $19.83 per share, which was equal to the closing price per share of our Class A common stock on April 4, 2018, the date of the pricing of the offering of the Notes. The repurchased shares were recorded as a reduction of additional paid-in capital on the condensed consolidated balance sheet.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Note 10. Equity Incentive Plans
Equity Incentive Plans
We maintain two equity incentive plans: the 2009 Equity Incentive Plan (the 2009 Plan) and the 2015 Equity Incentive Plan (the 2015 Plan). The 2015 Plan became effective in connection with our initial public offering (IPO) in October 2015 and serves as the successor to our 2009 Plan. The 2015 Plan provides for grants of incentive stock options to our employees and non-statutory stock options, stock appreciation rights, restricted stock, restricted stock unit awards (RSUs), performance stock awards, performance cash awards, and other forms of stock awards to our employees, directors and consultants. No new awards have been issued under our 2009 Plan after the effective date of our 2015 Plan. Outstanding awards granted under our 2009 Plan will remain subject to the terms of our 2009 Plan and applicable award agreements, until such outstanding awards that are stock options are exercised, terminated or expired by their terms.

Starting in December 2018, we net-share settle equity awards held by certain employees by withholding shares upon vesting to satisfy tax withholding obligations. The shares withheld to satisfy employee tax withholding obligations are returned to our 2015 Plan and will be available for future issuance. Payments for employees’ tax obligations to the tax authorities are recognized as a reduction to additional paid-in capital and reflected as a financing activity in our condensed consolidated statements of cash flows.
The exercise price of stock options will generally not be less than 100% of the fair market value of our common stock on the date of grant, as determined by our board of directors. Our equity awards generally vest over a two to four year period and expire no later than ten years from the date of grant.  

2015 Employee Stock Purchase Plan
Our 2015 Employee Stock Purchase Plan (2015 ESPP) became effective in connection with our IPO.
The 2015 ESPP allows eligible employees to purchase shares of our Class A common stock at a discount through payroll deductions of up to 30% of their eligible compensation, subject to a cap of 3,000 shares on any purchase date or $25,000 in any calendar year (as determined under applicable tax rules). In February 2019, we amended the ESPP on a prospective basis, to include an additional dollar cap of $7,500 per purchase period. The 2015 ESPP provides for a 24-month offering period beginning March 16th and September 16th of each year, and each offering period consists of four 6 months purchase periods, subject to a reset provision. If the closing stock price on the offering date of a new offering falls below the closing stock price on the offering date of an ongoing offering, the ongoing offering would terminate immediately following the purchase of ESPP shares on the purchase date immediately preceding the new offering and participants in the terminated ongoing offering would automatically be enrolled in the new offering (ESPP reset), resulting in a modification. On each purchase date, eligible employees will purchase our Class A common stock at a price per share equal to 85% of the lesser of the fair market value of our Class A common stock (1) on the first trading day of the applicable offering period or (2) the purchase date. During the three months ended October 31, 2019, there was an ESPP reset that resulted in a modification charge of $11.4 million, which is recognized over the new offering period ending September 15, 2021.
We recognized stock-based compensation expense related to our 2015 ESPP of $11.6 million and $4.3 million during the three months ended October 31, 2018 and 2019 and $26.2 million and $20.0 million during the nine months ended October 31, 2018 and 2019. As of October 31, 2019, total unrecognized stock-based compensation cost related to 2015 ESPP was $33.1 million, which is expected to be recognized over a weighted-average period of 1.9 years.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Stock Options
A summary of stock option activity under our equity incentive plans and related information is as follows:

 	Options Outstanding	
 	Number of
Shares		Weighted-
Average
Exercise Price		Weighted-
Average
Remaining
Contractual Life (In Years)		Aggregate
Intrinsic
Value (in thousands)	
Balance as of January 31, 2019	35,465,543 	 		$	8.34 	 		5.4		$	339,591 	 	
	
Options exercised	(4,797,359)	 		5.42 	 		 		 	
Options forfeited/canceled	(468,544)	 		15.78 	 		 		 	
Balance as of October 31, 2019	30,199,640 	 		$	8.69 	 		3.9		$	325,184 	 	
Vested and exercisable as of October 31, 2019	25,550,655 	 		$	7.71 	 		4.6		$	300,257 	 	

The aggregate intrinsic value of options vested and exercisable as of October 31, 2019 is calculated based on the difference between the exercise price and the closing price of $19.46 of our Class A common stock on October 31, 2019.
As of October 31, 2019, total unrecognized employee compensation cost related to outstanding options was $15.0 million, which is expected to be recognized over a weighted-average period of 1.5 years.

RSUs
A summary of the RSU activity under our 2015 Plan and related information is as follows:
																		
 	Number of RSUs Outstanding		Weighted-
Average
Grant Date
Fair Value		Aggregate
Intrinsic
Value (in thousands)	
Unvested balance as of January 31, 2019	21,917,550 	 		$	17.94 	 		$	392,515 	 	
Granted	10,889,807 	 		19.35 	 				
Vested	(6,910,339)	 		17.21 	 				
Forfeited	(2,239,739)	 		18.76 	 				
	
Unvested balance as of October 31, 2019	23,657,279 	 		$	18.72 	 		$	460,371 	 	

During the three months ended October 31, 2018 and 2019, we recognized $31.2 million and $41.0 million in stock-based compensation expense relating to RSUs. During the nine months ended October 31, 2018 and 2019, we recognized $87.1 million and $118.7 million in stock-based compensation expense relating to RSUs. As of October 31, 2019, total unrecognized employee compensation cost related to unvested RSUs was $405.8 million, which is expected to be recognized over a weighted-average period of 2.9 years.
Restricted Stock
In January 2019, we issued 183,902 shares of performance restricted stock, at a target percentage of 100%, with both performance and service vesting conditions payable in common shares, from 0% to 160%, of the target number granted, contingent upon the degree to which the performance condition is met. The grant date for these shares was subsequently established when the performance condition was determined in March 2019. Any portion of shares that are not earned will be canceled.
During the nine months ended October 31, 2019, we issued 1,291,194 shares of performance restricted stock, at a target percentage of 100%, with both performance and service vesting conditions payable in common shares, from 0% to 160%, of the target number granted, contingent upon the degree to which the performance condition is met. Any portion of shares that are not earned will be canceled. During the nine months ended
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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
October 31, 2019, we also issued 108,494 shares of additional restricted stock earned based on the actual attainment of previously issued performance restricted stock awards.

A summary of the restricted stock activity under our 2015 Plan and related information is as follows:
																		
 	Number of Restricted Stock Outstanding		Weighted-
Average
Grant Date
Fair Value		Aggregate
Intrinsic
Value (in thousands)	
Unvested balance as of January 31, 2019	2,267,569 	 		$	18.70 	 		$	40,612 	 	
Granted	1,399,688 	 		20.30 	 			
Vested	(1,063,977)	 		19.32 	 			

Unvested balance as of October 31, 2019	2,603,280 	 		$	19.42 	 		$	50,660 	 	

All unvested restricted shares are subject to cancellation to the extent vesting conditions are not met. During the three months ended October 31, 2018 and 2019, we recognized $7.5 million and $4.4 million in stock-based compensation expense relating to restricted stock. During the nine months ended October 31, 2018 and 2019, we recognized $17.7 million and $19.2 million in stock-based compensation expense relating to restricted stock. As of October 31, 2019, total unrecognized employee compensation cost related to unvested restricted stock was $21.5 million, which is expected to be recognized over a weighted-average period of 2.1 years.
Stock-Based Compensation Expense
The following table summarizes the components of stock-based compensation expense recognized in the condensed consolidated statements of operations (in thousands):

 	Three Months Ended October 31,		Nine Months Ended October 31,	
 	2018		2019		2018		2019	
Cost of revenue—product	$	862 	 		$	912 	 		$	2,190 	 		$	2,843 	 	
Cost of revenue—support subscription	3,327 	 		3,517 	 		8,940 	 		11,101 	 	
Research and development (1)	24,634 	 		27,827 	 		67,956 	 		85,180 	 	
Sales and marketing	18,681 	 		16,802 	 		49,890 	 		51,171 	 	
General and administrative	10,825 	 		5,171 	 		26,962 	 		24,495 	 	
Total stock-based compensation expense	$	58,329 	 		$	54,229 	 		$	155,938 	 		$	174,790 	 	
____________________________________
 
(1) Included in the three and nine months ended October 31, 2019 were $1.9 million and $4.2 million in deferred payments related to the Compuverde acquisition. See Note 4 for further details.

The tax benefit related to stock-based compensation expense for all periods presented was not material.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Note 11. Net Loss per Share Attributable to Common Stockholders
Basic and diluted net loss per share attributable to common stockholders is presented in conformity with the two-class method required for participating securities.
Basic net loss per share attributable to common stockholders is computed by dividing the net loss attributable to common stockholders by the weighted-average number of shares of common stock outstanding during the period, less shares subject to repurchase. Diluted net loss per share attributable to common stockholders is computed by giving effect to all potentially dilutive common stock equivalents, including our outstanding stock options, common stock related to unvested RSUs, repurchasable shares from early exercised stock options and restricted stock, our Notes to the extent dilutive, and common stock issuable pursuant to the ESPP. These potentially dilutive common stock equivalents have been excluded from the calculation of diluted net loss per share attributable to common stockholders as their effect is anti-dilutive.
The following table sets forth the computation of basic and diluted net loss per share attributable to common stockholders (in thousands, except per share data):

 	Three Months Ended October 31,		Nine Months Ended October 31,	
 	2018		2019		2018		2019	
								
Net loss	$	(28,180)	 		$	(29,982)	 		$	(152,607)	 		$	(196,336)	 	
Weighted-average shares used in computing net loss per share attributable to common stockholders, basic and diluted	235,205 	 		255,047 	 		229,505 	 		250,618 	 	
Net loss per share attributable to common stockholders, basic and diluted	$	(0.12)	 		$	(0.12)	 		$	(0.66)	 		$	(0.78)	 	

The following weighted-average outstanding shares of common stock equivalents were excluded from the computation of diluted net loss per share attributable to common stockholders for the periods presented because including them would have been anti-dilutive (in thousands):

 	Three Months Ended October 31,		Nine Months Ended October 31,	
 	2018		2019		2018		2019	
Stock options to purchase common stock	37,814 	 		30,769 	 		41,201 	 		32,150 	 	
Unvested RSUs	19,493 	 		24,251 	 		19,488 	 		24,544 	 	
Restricted stock and early exercised stock options subject to repurchase	3,277 	 		2,732 	 		2,938 	 		2,762 	 	
Shares related to Notes	21,884 	 		21,884 	 		16,513 	 		21,884 	 	
Shares issuable pursuant to ESPP	236 	 		571 	 		80 	 		571 	 	
	
Total	82,704 	 		80,207 	 		80,220 	 		81,911 	 	

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Note 12. Other Income (Expense), Net

Other income (expense), net consists of the following (in thousands):
																								
	Three Months Ended October 31,		Nine Months Ended October 31,	
	2018		2019		2018		2019	
Interest income (1)	$	5,497 	 		$	6,770 	 		$	12,151 	 		$	20,376 	 	
Interest expense (2)	(6,706)	 		(7,077)	 		(14,819)	 		(20,725)	 	
Foreign currency transactions gains (losses)	(1,667)	 		97 	 		(6,074)	 		(2,329)	 	
Other income (expense)	(13)	 		219 	 		822 	 		219 	 	
Total other income (expense), net	$	(2,889)	 		$	9 	 		$	(7,920)	 		$	(2,459)	 	
____________________________________

(1) Interest income includes interest income related to our cash, cash equivalents and marketable securities and non-cash interest income (expense) related to accretion (amortization) of the discount (premium) on marketable securities.

(2) Interest expense includes non-cash interest expense related to amortization of the debt discount and debt issuance costs and the contractual interest expense related to the Notes.

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PURE STORAGE, INC.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Note 13. Income Taxes
Our income tax provision was primarily due to taxes on international operations and state income taxes. The difference between the income tax provision that would be derived by applying the statutory rate to our loss before income taxes and the income tax provision recorded was primarily attributable to changes in our valuation allowance, non-deductible stock-based compensation expense and the tax rate differential between the U.S. and foreign countries.
As of October 31, 2019, there were no material changes to either the nature or the amounts of the uncertain tax positions previously determined for the year ended January 31, 2019.

Note 14. Segment Information
Our chief operating decision maker is a group comprised of our Chief Executive Officer, our Chief Financial Officer, and our Chief Operating Officer. This group reviews financial information presented on a consolidated basis for purposes of allocating resources and evaluating financial performance. We have one business activity and there are no segment managers who are held accountable for operations or operating results. Accordingly, we have a single reportable segment.

Disaggregation of Revenue
The following table depicts the disaggregation of revenue by geographic area based on the billing address of our customers and is consistent with how we evaluate our financial performance (in thousands):

 	Three Months Ended October 31,		Nine Months Ended October 31,	
 	2018		2019		2018		2019	
								
United States	$	263,488 	 		$	312,010 	 		$	678,166 	 		$	835,545 	 	
Rest of the world	109,291 	 		116,399 	 		259,442 	 		315,891 	 	
Total revenue	$	372,779 	 		$	428,409 	 		$	937,608 	 		$	1,151,436 	 	
Long-lived Assets by Geographic Area
Long-lived assets, which are comprised of property and equipment, net, by geographic area are summarized as follows (in thousands):

 	As of January 31, 2019		As of October 31, 2019	
				
United States	$	120,876 	 		$	119,920 	 	
Rest of the world	4,477 	 		10,316 	 	
Total long-lived assets	$	125,353 	 		$	130,236 	 	

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
The following discussion and analysis of our financial condition, results of operations and cash flows should be read in conjunction with the (1) unaudited condensed consolidated financial statements and the related notes thereto included elsewhere in this Quarterly Report on Form 10-Q, and (2) audited consolidated financial statements and notes thereto and management’s discussion and analysis of financial condition and results of operations included in our Annual Report on Form 10-K for the year ended January 31, 2019. This Quarterly Report on Form 10-Q contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act. These statements are often identified by the use of words such as “may,” “will,” “expect,” “believe,” “anticipate,” “intend,” “could,” “estimate,” or “continue,” and similar expressions or variations. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results and the timing of certain events to differ materially from future results expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those identified herein, and those discussed in the section titled “Risk Factors”, set forth in Part II, Item 1A of this Form 10-Q and in our other SEC filings. We disclaim any obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements. Our fiscal year end is January 31.

Overview
We help innovators to build a better world with data. As data continues to grow and organizations strive to mine intelligence from data the need for real-time analytics increases, we are focused on delivering software-defined data storage solutions that are uniquely fast and cloud-capable, enabling customers to maximize the value of data, gain competitive advantage and keep pace with cutting edge developments. Our innovative data platform replaces storage systems designed for mechanical disk with all-flash systems optimized end-to-end for solid-state memory. Pure1, our cloud-based management and support platform, helps predictively resolve potential issues and simplify storage administration. We provide a customer first business model that replaces the traditional forklift upgrade cycle with an Evergreen Storage subscription model built to keep customers on the cutting edge without downtime or performance impact.
We were incorporated in October 2009 and are headquartered in Mountain View, California, with operations throughout the world. Our primary offerings include our FlashArray and FlashBlade products, inclusive of our Purity Operating Environment (Purity OE) software, our Pure1 cloud-based management and support software, FlashStack and Artificial Intelligence Ready Infrastructure (AIRI), our joint converged Infrastructure offerings, and our Pure as-a-Service offering, a cloud-like, storage consumption offering that enables customers to purchase on-premises or offsite-hosted private storage on a pay-per-month-per-terabyte basis, after a baseline commitment.
Since launching in 2012, our customer base has grown to more than 7,000 customers, including over 40% of the Fortune 500. Our customers include enterprise and commercial organizations, cloud, global systems integrators, and service providers across a diverse set of industry verticals, consumer web, education, energy, financial services, governments, healthcare, manufacturing, media, retail and telecommunications. Our data services are used for a broad set of use cases, including database applications, large-scale analytics, artificial intelligence / machine learning, private and public cloud infrastructure and webscale applications, virtual server infrastructure and virtual desktop infrastructure. Our data platform helps customers scale their businesses through real-time and more accurate analytics, increase employee productivity, improve operational efficiency, and deliver more compelling user experiences to their customers and partners. We define a customer as an end user that purchases our products and services either from one of our channel partners or from us directly. No end user customer represented 10% or more of revenue in the three and nine months ended October 31, 2018. One end user customer represented more than 10% of revenue in the three months ended October 31, 2019, and no end user customer represented 10% or more of revenue in the nine months ended October 31, 2019.
We have continued to experience substantial growth, with revenue for the three months ended October 31, 2018 and 2019 of $372.8 million and $428.4 million, representing year-over-year growth of 15%. For the nine months ended October 31, 2018 and 2019 our revenue was $937.6 million and $1,151.4 million, representing year-over-year growth of 23%. Our revenue growth rate may continue to decline as our business scales, even if our revenue continues to grow in absolute terms. We have continued to make significant expenditures and investments, including in personnel-related costs, sales and marketing, infrastructure and operations, and have incurred net losses in each period since our inception, including net losses of $28.2 million and $30.0 million for the three
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months ended October 31, 2018 and 2019, and $152.6 million and $196.3 million for the nine months ended October 31, 2018 and 2019.
Since our founding, we have invested heavily in growing our business. Our headcount increased from over 2,800 employees as of January 31, 2019 to over 3,350 employees as of October 31, 2019. We intend to continue to invest in our research and development organization to extend our technology leadership, enhance the functionality of our existing products and introduce new products. By investing in research and development, we believe we will be well positioned to continue our rapid growth and take advantage of our large market opportunity.
We also intend to continue to invest in and expand our sales and marketing functions and channel programs, including expanding our global network of channel partners, hiring sales personnel and carrying out associated marketing activities in key geographies. By investing in sales and technical training, demand generation and partner programs, we believe we can enable many of our partners to independently identify, qualify, sell and upgrade customers, with limited involvement from us.
In addition, we intend to expand and continue to invest in our international operations, which we believe will be an important factor in our continued growth. Our revenue generated from customers outside of the United States was 28% and 27% for the nine months ended October 31, 2018 and 2019.
As a result of our strategy to increase our investments in research and development, sales, marketing, support and international expansion, we expect to continue to incur operating losses and may incur negative cash flows from operations in the near future and require additional capital resources to execute strategic initiatives to grow our business.
Recent Developments

New fiscal year end

In September 2019, we adopted a fiscal year consisting of four 13-week quarters, which will be effective for our fourth quarter beginning on November 1, 2019 and ending on February 2, 2020. Each quarter will start on a Monday and end on a Sunday. Fiscal year 2021 will start on February 3, 2020 and end on January 31, 2021, and will be comprised of four fiscal quarters ending on May 3, 2020, August 2, 2020, November 1, 2020 and January 31, 2021, respectively. The updated calendar will occasionally include a 14-week fourth quarter, which will first occur in fiscal year 2022, starting on November 1, 2021 and ending on February 6, 2022.

Executive officers

In October 2019, Tim Riitters resigned as our Chief Financial Officer. Mr. Riitters will continue to provide transitional consulting services through February 2, 2020. In December 2019, Kevan Krysler joined as our Chief Financial Officer.

In November 2019, David Hatfield transitioned from President to Vice Chair and President Emeritus, and Paul Mountford joined as our Chief Operating Officer.

Our Business Model
We sell our data platform predominantly through a high touch, channel-fulfilled model. Our sales force works collaboratively with our global network of distribution and channel partners, which provides us broad sales reach while maintaining direct customer engagement and is responsible for large account penetration, global account coordination, and overall market development. Our channel partners help market and sell our products, typically with assistance from our sales force. This joint sales approach provides us with the benefit of direct relationships with substantially all of our customers and expands our reach through the relationships of our channel partners. In certain geographies, we sell through a two-tier distribution model. We also sell to service providers that deploy our products and offer cloud-based storage services to their customers. We intend to continue to invest in the channel to add more partners and to expand our reach to customers through our channel partners’ relationships. One channel partner represented more than 10% of revenue for the three and nine months ended October 31, 2018. No
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channel partner represented 10% or more of revenue for the three months and nine months ended October 31, 2019.
Our business model enables customers to broadly adopt flash for a wide variety of workloads in their data centers, with some of our most innovative customers adopting all-flash data centers. We have not charged separately for software, meaning that when a customer buys a FlashArray, FlashBlade, FlashStack, or AIRI, all operating software functionality is included in the base purchase price, and the customer is entitled to updates and new features to the operating software as long as the customer maintains an active support subscription agreement. By keeping our business model simple and efficient, we allow customers to buy more products and expand their footprint more easily while allowing us to reduce our sales and marketing costs.
To deliver on the next level of operational simplicity and support excellence, we designed Pure1, our integrated cloud-based management and support platform. Pure1 enables our customers, support staff and partners to collaborate to achieve the best customer experience and is included with an active support subscription agreement. In addition, our Evergreen Storage Service program provides our customers who continually maintain active and eligible maintenance and support for three years with an included controller refresh with each additional three year support subscription renewal. In this way, our customers improve and extend the service life of their arrays, we reduce our cost of support by keeping the array modern and we encourage capacity expansion. In accordance with revenue recognition accounting guidance, we recognize the allocated revenue of the controllers and expense the related cost in the period in which we ship these controllers.
The combination of our high-performance, all-flash products, our exceptional support and our innovative business model has had a substantial impact on customer success and loyalty and is a strong driver of both initial purchase and additional purchases of our products. For customers that have been with us for at least 12 months as of October 31, 2019, for every $1 of initial product purchase, our top 25 customers on average spent approximately $9 on new product purchases in the first 18 months following their initial purchase.

Trends in Our Business and Industry

Demand for Data in the Multi-Cloud Environment

In today’s multi-cloud environment, data is the strategic core that enables competitiveness and differentiation for businesses -- collecting vast amounts of data, analyzing it rapidly, discovering new insights, and ultimately delivering new innovations and experiences otherwise impossible without data. We continue to make significant investments in our business to enable data-centric architecture to support today and tomorrow’s volume and velocity of data and to ensure the performance and reliability required for new data-driven applications, while substantially reducing costs and complexity for our customers. We believe that the shift in consumption models, like our Pure as-a-Service offering, and in deployment models, as demonstrated by the desire for hybrid deployment technologies, like our Cloud Data Services, are at the core of the trend toward multi-cloud environments. Data-centric architecture supports a wide range of classic business applications as well as modern webscale-architecture applications enabling our customers can manage their existing applications more efficiently while they modernize their applications both on-premise and in the cloud.

Adoption of All-Flash Storage Systems

Organizations are replacing traditional disk-based systems with all-flash storage systems, including those based on NVMe technologies, due to their higher performance, reliability and efficiency. Flash continues to penetrate the data center at a steady rate, and our success depends on the continued adoption of all-flash storage systems. To the extent more organizations recognize the benefits of all-flash storage and the adoption of all-flash storage increases, our target customer base will expand, and demand for all-flash storage will rise.

Adding New Customers and Expanding Sales to Our Existing Customer Base

In order to capture long-term strategic opportunities, we intend to continue to target new customers, including large enterprises, service providers and government organizations, by continuing to invest in our field sales force
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and extending our relationships with key channel partners. We also expect that a substantial portion of our future sales will continue to be sales to existing customers, including expansion of existing arrays.

Seasonality in our Business Operations

Consistent with the seasonality of enterprise IT as a whole, we generally experience the lowest demand for our products and services in the first quarter of our fiscal year and the greatest demand for our products and services in the last quarter of our fiscal year. Furthermore, we typically focus investments into our sales organization, along with significant product launches, in the first half of our fiscal year. As a result, we expect that our business and results of operations will fluctuate from quarter to quarter, reflecting seasonally softer revenue and operating margin in the first half of our fiscal year, followed by a stronger second half, the relative impact of which will grow as we operate at a larger scale.

Components of Results of Operations
Revenue
We derive revenue from the sale of our FlashArray and FlashBlade products and support subscription services. Provided that all other revenue recognition criteria have been met, we typically recognize product revenue upon transfer of control to our customers and the satisfaction of our performance obligations. Products are typically shipped directly by us to customers, and our channel partners do not stock our inventory. We expect our product revenue may vary from period to period based on, among other things, the timing and size of orders and delivery of products and the impact of significant transactions.
We provide our support subscription services pursuant to support subscription agreements, which involve customer support, hardware maintenance and software upgrades for a period of generally one to six years. Support subscription services includes our Pure as-a-Service offerings. We recognize revenue from support subscription agreements ratably over the contractual service period. We expect our support subscription revenue to increase as we add new customers and our existing customers renew support subscription agreements.
Cost of Revenue
Cost of product revenue primarily consists of costs paid to our third-party contract manufacturers, which includes the costs of our components, and personnel costs associated with our manufacturing operations. Personnel costs consist of salaries, bonuses and stock-based compensation expense. Our cost of product revenue also includes allocated overhead costs, inventory write-offs, amortization of intangible assets pertaining to developed technology, and freight. Allocated overhead costs consist of certain employee benefits and facilities-related costs. We expect our cost of product revenue to increase in absolute dollars as our product revenue increases.
Cost of support subscription revenue primarily consists of personnel costs associated with our customer support organization, parts replacement costs, allocated overhead costs and depreciation of computer equipment used for our Pure as-a-Service offerings. We expect our cost of support subscription revenue to increase in absolute dollars, as our support subscription revenue increases.
Operating Expenses
Our operating expenses consist of research and development, sales and marketing and general and administrative expenses. Salaries and personnel-related costs, including stock-based compensation expense, are the most significant component of each category of operating expenses. Operating expenses also include allocated overhead costs for employee benefits and facilities-related costs.
Research and Development. Research and development expense consists primarily of employee compensation and related expenses, prototype expenses, depreciation associated with assets acquired for research and development, third-party engineering and contractor support costs, as well as allocated overhead. We expect our research and development expense to increase in absolute dollars and it may decrease as a percentage of revenue, as we continue to invest in new and existing products and build upon our technology leadership.

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Sales and Marketing. Sales and marketing expense consists primarily of employee compensation and related expenses, sales commissions, marketing programs, travel and entertainment expenses as well as allocated overhead. Marketing programs consist of advertising, events, corporate communications and brand-building activities. We expect our sales and marketing expense to increase in absolute dollars and it may decrease as a percentage of revenue, as we expand our sales force and increase our marketing resources, expand into new markets and further develop our channel program.
General and Administrative. General and administrative expense consists primarily of compensation and related expenses for administrative functions including finance, legal, human resources, IT and fees for third-party professional services as well as amortization of intangible assets pertaining to defensive technology patents and allocated overhead. We expect our general and administrative expense to increase in absolute dollars and it may decrease as a percentage of revenue, as we continue to invest in the growth of our business.
Other Income (Expense), Net
Other income (expense), net consists primarily of interest income earned on cash, cash equivalents and marketable securities, interest expense from convertible notes and gains (losses) from foreign currency transactions.
Income Tax Provision
Income tax provision consists primarily of income taxes in certain foreign jurisdictions in which we conduct business and state income taxes in the United States. We have recorded no U.S. federal income tax and provided a full valuation allowance for U.S. deferred tax assets, which mainly includes net operating loss, carryforwards and tax credits related primarily to research and development. We expect to maintain this full valuation allowance for the foreseeable future as it is more likely than not that the deferred tax assets will not be realized based on our history of losses.

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Results of Operations
The following tables set forth our results of operations for the periods presented in dollars and as a percentage of total revenue (dollars in thousands, unaudited): 
																								
 	Three Months Ended October 31,		Nine Months Ended October 31,	
 	2018		2019		2018		2019	
								
Consolidated Statements of Operations Data:	 					
Revenue:	 		 					
Product	$	298,863 	 		$	323,268 	 		$	735,449 	 		$	862,137 	 	
Support subscription	73,916 	 		105,141 	 		202,159 	 		289,299 	 	
Total revenue	372,779 	 		428,409 	 		937,608 	 		1,151,436 	 	
Cost of revenue:	 		 					
Product (1)	96,610 	 		89,998 	 		241,292 	 		259,460 	 	
Support subscription (1)	27,049 	 		37,773 	 		74,716 	 		106,632 	 	
Total cost of revenue	123,659 	 		127,771 	 		316,008 	 		366,092 	 	
Gross profit	249,120 	 		300,638 	 		621,600 	 		785,344 	 	
Operating expenses:	 		 					
Research and development (1)	90,783 	 		106,663 	 		253,306 	 		318,758 	 	
Sales and marketing (1)	146,903 	 		184,819 	 		413,019 	 		537,633 	 	
General and administrative (1)	38,651 	 		37,416 	 		99,572 	 		119,542 	 	
	
Total operating expenses	276,337 	 		328,898 	 		765,897 	 		975,933 	 	
Loss from operations	(27,217)	 		(28,260)	 		(144,297)	 		(190,589)	 	
Other income (expense), net	(2,889)	 		9 	 		(7,920)	 		(2,459)	 	
Loss before provision (benefit) for income taxes	(30,106)	 		(28,251)	 		(152,217)	 		(193,048)	 	
Income tax provision (benefit)	(1,926)	 		1,731 	 		390 	 		3,288 	 	
Net loss	$	(28,180)	 		$	(29,982)	 		$	(152,607)	 		$	(196,336)	 	
____________________________________
 
(1)Includes stock-based compensation expense as follows (in thousands):
																								
 	Three Months Ended October 31,		Nine Months Ended October 31,	
 	2018		2019		2018		2019	
 								
Cost of revenue—product	$	862 	 		$	912 	 		$	2,190 	 		$	2,843 	 	
Cost of revenue—support subscription	3,327 	 		3,517 	 		8,940 	 		11,101 	 	
Research and development	24,634 	 		27,827 	 		67,956 	 		85,180 	 	
Sales and marketing	18,681 	 		16,802 	 		49,890 	 		51,171 	 	
General and administrative	10,825 	 		5,171 	 		26,962 	 		24,495 	 	
Total stock-based compensation expense	$	58,329 	 		$	54,229 	 		$	155,938 	 		$	174,790 	 	

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 	Three Months Ended October 31,		Nine Months Ended October 31,	
 	2018		2019		2018		2019	
								
Condensed Consolidated Statements of Operations Data:	 		 					
Revenue:	 		 					
Product	80.2 	%		75.5 	%		78.4 	%		74.9 	%	
Support subscription	19.8 	 		24.5 	 		21.6 	 		25.1 	 	
Total revenue	100.0 	 		100.0 	 		100.0 	 		100.0 	 	
Cost of revenue:	  	 		  	 		  	 		  	 	
Product	25.9 	 		21.0 	 		25.7 	 		22.5 	 	
Support subscription	7.3 	 		8.8 	 		8.0 	 		9.3 	 	
Total cost of revenue	33.2 	 		29.8 	 		33.7 	 		31.8 	 	
Gross profit	66.8 	 		70.2 	 		66.3 	 		68.2 	 	
Operating expenses:	  	 		  	 		  	 		  	 	
Research and development	24.4 	 		24.9 	 		27.0 	 		27.7 	 	
Sales and marketing	39.4 	 		43.2 	 		44.1 	 		46.7 	 	
General and administrative	10.3 	 		8.7 	 		10.6 	 		10.4 	 	
	
Total operating expenses	74.1 	 		76.8 	 		81.7 	 		84.8 	 	
Loss from operations	(7.3)	 		(6.6)	 		(15.4)	 		(16.6)	 	
Other income (expense), net	(0.8)	 		— 	 		(0.8)	 		(0.2)	 	
Loss before provision for income taxes	(8.1)	 		(6.6)	 		(16.2)	 		(16.8)	 	
Income tax provision	(0.5)	 		0.4 	 		0.1 	 		0.3 	 	
Net loss	(7.6)	%		(7.0)	%		(16.3)	%		(17.1)	%	
 
Revenue

 	Three Months Ended
October 31,		Change		Nine Months Ended
October 31,		Change	
 	2018		2019		$		%		2018		2019		$		%	
(dollars in thousands, unaudited)																
Product revenue	$	298,863 	 		$	323,268 	 		$	24,405 	 		8 	%		$	735,449 	 		$	862,137 	 		$	126,688 	 		17 	%	
Support subscription revenue	73,916 	 		105,141 	 		31,225 	 		42 	%		202,159 	 		289,299 	 		87,140 	 		43 	%	
Total revenue	$	372,779 	 		$	428,409 	 		$	55,630 	 		15 	%		$	937,608 	 		$	1,151,436 	 		$	213,828 	 		23 	%	

Total revenue increased by $55.6 million, or 15%, during the three months ended October 31, 2019 compared to the three months ended October 31, 2018 and increased by $213.8 million, or 23%, during the nine months ended October 31, 2019 compared to the nine months ended October 31, 2018. The increases in product revenue for both periods were primarily driven by higher FlashArray and FlashBlade revenue, due to both repeat purchases from existing customers and a growing number of new customers, partially offset by market pricing pressure due to decline in component costs. The number of customers grew from over 5,450 as of October 31, 2018 to over 7,000 as of October 31, 2019. The increases in support subscription revenue for both periods were primarily driven by an increase in maintenance and support subscription agreements sold with increased product sales, as well as increased recognition of deferred support subscription revenue contracts.

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Cost of Revenue and Gross Margin

	Three Months Ended
October 31,		Change		Nine Months Ended
October 31,		Change	
	2018		2019		$		%		2018		2019		$		%	
(dollars in thousands, unaudited)																
Product cost of revenue	$	96,610 	 		$	89,998 	 		$	(6,612)	 		(7)	%		$	241,292 	 		$	259,460 	 		$	18,168 	 		8 	%	
Support subscription cost of revenue	27,049 	 		37,773 	 		10,724 	 		40 	%		74,716 	 		106,632 	 		31,916 	 		43 	%	
Total cost of revenue	$	123,659 	 		$	127,771 	 		$	4,112 	 		3 	%		$	316,008 	 		$	366,092 	 		$	50,084 	 		16 	%	
Product gross margin	67.7 	%		72.2 	%		 		 		67.2 	%		69.9 	%					
Support subscription gross margin	63.4 	%		64.1 	%		 		 		63.0 	%		63.1 	%					
Total gross margin	66.8 	%		70.2 	%		 		 		66.3 	%		68.2 	%					

Cost of revenue increased by $4.1 million, or 3%, during the three months ended October 31, 2019 compared to the three months ended October 31, 2018 and increased by $50.1 million, or 16%, during the nine months ended October 31, 2019 compared to the nine months ended October 31, 2018. The decrease in product cost of revenue during the three months ended October 31, 2019 was primarily driven by a decline in component costs, partially offset by increased product sales. The increase in product cost of revenue during the nine months ended October 31, 2019 was primarily driven by increased product sales, and to a lesser extent, by an increase in amortization of intangible assets. The increases in support subscription cost of revenue for both periods were primarily attributable to costs in our customer support organization as we continue to scale our business. Total headcount in these functions increased 28% from October 31, 2018 to October 31, 2019.
Total gross margin increased from 66.8% in the three months ended October 31, 2018 to 70.2% in the three months ended October 31, 2019 and increased from 66.3% in the nine months ended October 31, 2018 to 68.2% in the nine months ended October 31, 2019. Product gross margin increased 4.5 percentage points from the three months ended October 31, 2018 to the three months ended October 31, 2019 and increased 2.7 percentage points from the nine months ended October 31, 2018 to the nine months ended October 31, 2019, primarily driven by strong performance across our product lines and lower component costs. Support subscription gross margin remained relatively consistent in both the three and nine months ended October 31, 2018 compared to the nine months ended October 31, 2019.
Operating Expenses
Research and Development

	Three Months Ended October 31,		Change		Nine Months Ended October 31,		Change	
	2018		2019		$		%		2018		2019		$		%	
(dollars in thousands, unaudited)																
Research and development	$	90,783 	 		$	106,663 	 		$	15,880 	 		17 	%		$	253,306 	 		$	318,758 	 		$	65,452 	 		26 	%	

Research and development expense increased by $15.9 million, or 17%, during the three months ended October 31, 2019 compared to the three months ended October 31, 2018, as we continued to develop technologies to enhance and expand our product offerings. The increase was primarily driven by a $13.3 million increase in employee compensation and related costs, including a $3.2 million increase in stock-based compensation expense, as headcount increased by 19% from October 31, 2018 to October 31, 2019. The remainder of the increase was primarily attributable to a $2.7 million increase in office and facilities-related expenses.

Research and development expense increased by $65.5 million, or 26%, during the nine months ended October 31, 2019 compared to the nine months ended October 31, 2018, as we continued to develop technologies to enhance and expand our product offerings. The increase was primarily driven by a $53.8 million increase in employee compensation and related costs, including a $17.2 million increase in stock-based compensation
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expense, as headcount increased 19% from October 31, 2018 to October 31, 2019. The remainder of the increase was primarily attributable to a $7.2 million increase in office and facilities related expenses, and a $4.2 million increase in outside services expense.
Sales and Marketing

	Three Months Ended October 31,		Change		Nine Months Ended October 31,		Change	
	2018		2019		$		%		2018		2019		$		%	
(dollars in thousands, unaudited)																
Sales and marketing	$	146,903 	 		$	184,819 	 		$	37,916 	 		26 	%		$	413,019 	 		$	537,633 	 		$	124,614 	 		30 	%	

Sales and marketing expense increased by $37.9 million, or 26%, during the three months ended October 31, 2019 compared to the three months ended October 31, 2018, as we continue to grow our sales force and expand our international presence. The increase was primarily driven by a $27.4 million increase in employee compensation and related costs, including a $7.0 million increase in sales commission expense, as headcount increased by 36% from October 31, 2018 to October 31, 2019. The remainder of the increase was primarily attributable to a $5.0 million increase in marketing events, a $3.9 million increase in travel and related costs, and a $2.7 million increase in office and facilities-related expenses, partially offset by a $1.0 million decrease in outside service expenses.

Sales and marketing expense increased by $124.6 million, or 30%, during the nine months ended October 31, 2019 compared to the nine months ended October 31, 2018, as we continue to grow our sales force and expand our international presence. The increase was primarily driven by a $94.0 million increase in employee compensation and related costs, including a $23.3 million increase in sales commission expense and a $1.3 million increase in stock-based compensation expense, as headcount increased 36% from October 31, 2018 to October 31, 2019. The remainder of the increase was primarily attributable to a $11.6 million increase in travel and related costs, a $9.7 million increase in marketing sponsorships and events, a $8.0 million increase in office and facilities-related expenses, and a $1.3 million increase in outside service to support our growth and international expansion.
General and Administrative
																																																
	Three Months Ended October 31,		Change		Nine Months Ended October 31,		Change	
	2018		2019		$		%		2018		2019		$		%	
(dollars in thousands, unaudited)																
General and administrative	$	38,651 	 		$	37,416 	 		$	(1,235)	 		(3)	%		$	99,572 	 		$	119,542 	 		$	19,970 	 		20 	%	

General and administrative expense decreased by $1.2 million, or 3%, during the three months ended October 31, 2019 compared to the three months ended October 31, 2018. The decrease was primarily attributable to a decrease of $5.7 million of stock-based compensation expense, partially offset by a $1.7 million increase in other employee compensation and related costs as headcount increased 15% from October 31, 2018 to October 31, 2019, a $1.7 million increase in outside service expenses, and a $1.1 million increase in office and facilities-related expenses. The decrease in stock-based compensation was primarily due to lower expense recognized related to certain performance restricted stock awards.

General and administrative expense increased by $20.0 million, or 20%, during the nine months ended October 31, 2019 compared to the nine months ended October 31, 2018. The increase was primarily due to a $7.7 million increase in employee compensation and related costs as we increased our general and administrative headcount increase by 15% from October 31, 2018 to October 31, 2019, a $6.9 million increase in office and facilities-related expenses, and a $5.0 million increase in outside service costs.

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Other Income (Expense), Net

	Three Months Ended October 31,		Change		Nine Months Ended October 31,		Change	
	2018		2019		$		2018		2019		$	
(dollars in thousands, unaudited)												
Other income (expense), net	$	(2,889)	 		$	9 	 		$	2,898 	 		$	(7,920)	 		$	(2,459)	 		$	5,461 	 	

Other income (expense), net increased during the three months ended October 31, 2019 compared to the three months ended October 31, 2018 primarily due to net increase in foreign currency gains of $1.8 million as well as an increase in interest income of $1.3 million from our increased cash, cash equivalents and marketable securities balances.

Other income (expense), net increased during the nine months ended October 31, 2019 compared to the nine months ended October 31, 2018 primarily due to an increase in interest income of $8.2 million, as our cash, cash equivalents and marketable securities increased as well as lower net foreign exchange losses of $3.7 million. The increase was partially offset by higher interest expense of $5.9 million associated with the amortization of debt discount and debt issuance costs in connection with the Notes issued in April 2018.

Income Tax Provision (Benefit)

 	Three Months Ended October 31,		Change		Nine Months Ended October 31,		Change	
 	2018		2019		$		%		2018		2019		$		%	
(dollars in thousands, unaudited)																
Income tax provision (benefit)	$	(1,926)	 		$	1,731 	 		$	3,657 	 		(190)	%		$	390 	 		$	3,288 	 		$	2,898 	 		743% 	 	

The increase in income tax provision during the three and nine months ended October 31, 2019 compared to the three and nine months ended October 31, 2018 was primarily attributable to a $3.7 million U.S. valuation allowance release related to the StorReduce acquisition in the three months ended October 31, 2018.

Liquidity and Capital Resources
As of October 31, 2019, we had cash, cash equivalents and marketable securities of $1,241.3 million. Our cash and cash equivalents primarily consist of bank deposits and money market accounts. Our marketable securities generally consist of highly rated debt instruments of the U.S. government and its agencies, debt instruments of highly rated corporations, debt instruments issued by foreign governments, and asset-backed securities. We have generated significant operating losses since inception as reflected in our accumulated deficit of $1,278.3 million. We may continue to incur operating losses and negative cash flows from operations in the near future and require additional capital resources to execute strategic initiatives to grow our business.
We believe our existing cash, cash equivalents and marketable securities will be sufficient to fund our operating and capital needs for at least the next 12 months. Our future capital requirements will depend on many factors including our growth rate, the timing and extent of spending to support development efforts, the expansion of sales and marketing and international operation activities, the addition of office space, the timing of new product introductions and the continuing market acceptance of our products and services, and the timing and settlement election of the Notes. We may continue to enter into arrangements to acquire or invest in complementary businesses, services and technologies, including intellectual property rights. For example, in April 2019, we acquired Compuverde, a developer of file software solutions for enterprises and cloud providers. We may be required to seek additional equity or debt financing. In the event that additional financing is required from outside sources, we may not be able to raise it on terms acceptable to us or at all. If we are unable to raise additional capital when desired, our business, operating results and financial condition would be adversely affected.

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In April 2018, we issued $575.0 million of 0.125% convertible senior notes due 2023 (the Notes), in a private placement and received proceeds of $562.1 million, after deducting the underwriters' discounts and commissions. The Notes are unsecured obligations that do not contain any financial covenants or restrictions on the payments of dividends, the incurrence of indebtedness, or the issuance or repurchase of securities by us or any of our subsidiaries. The Notes mature on April 15, 2023 unless repurchased or redeemed by us or converted in accordance with their terms prior to the maturity date. The Notes are convertible for up to 21,884,155 shares of our Class A common stock at an initial conversion rate of approximately 38.0594 shares of Class A common stock per $1,000 principal amount, which is equal to an initial conversion price of approximately $26.27 per share of Class A common stock, subject to adjustment.
Holders may surrender their Notes for conversion at their option at any time prior to the close of business on the business day immediately preceding October 15, 2022, only under specific circumstances. On or after October 15, 2022 until the close of business on the second scheduled trading day immediately preceding the maturity date, holders may convert all or any portion of their Notes at any time regardless of the foregoing conditions. Upon conversion, holders will receive cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election. We intend to settle the principal of the Notes in cash. See further discussion in Note 6 in Part I, Item 1 of this report.
In August 2019, our board of directors approved the repurchase of up to $150.0 million of our Class A common stock. The authorization allows us to repurchase shares of our Class A common stock opportunistically and will be funded from available working capital. Repurchases may be made at management’s discretion from time to time on the open market through privately negotiated transactions, transactions structured through investment banking institutions, block purchase techniques, 10b5-1 trading plans, or a combination of the foregoing. The repurchase program does not obligate us to acquire any of our common stock, has no end date, and may be suspended or discontinued by us at any time without prior notice. During the three months ended October 31, 2019, there were no repurchases of common stock.
As of January 31, 2019, and October 31, 2019, we had letters of credit in the aggregate amount of $10.8 million and $11.5 million, in connection with our facility leases. The letters of credit are collateralized by restricted cash and mature on various dates through August 2029.
The following table summarizes our cash flows for the periods presented (in thousands, unaudited):

 	Nine Months Ended October 31,	
 	2018		2019	
Net cash provided by operating activities	$	83,629 	 		$	119,716 	 	
Net cash used in investing activities	$	(468,103)	 		$	(312,649)	 	
Net cash provided by financing activities	$	548,117 	 		$	48,753 	 	
 
Operating Activities
Net cash provided by operating activities during the nine months ended October 31, 2019 was $119.7 million, which mainly consisted of a net loss of $196.3 million, adjusted for non-cash charges including stock-based compensation of $174.8 million, depreciation and amortization of $66.8 million, amortization of the debt discount and debt issuance costs associated with our Notes of $20.2 million and net cash inflows of $54.8 million from changes in operating assets and liabilities. The net cash inflows from changes in operating assets and liabilities were the result of a $107.0 million increase in deferred revenue, a decrease of $20.0 million in operating lease right-of-use assets, a $17.1 million decrease in accounts receivable, a $2.7 million decrease in inventory, and a $1.5 million decrease in prepaid expenses and other assets, partially offset by a $35.2 million decrease in accounts payable, a $31.0 million decrease in accrued compensation and other liabilities, a $19.0 million decrease in operating lease liabilities, and a $8.2 million increase in deferred commissions. The increase in deferred revenue and deferred commissions were primarily due to new sales order growth during the nine months ended October 31, 2019. The decreases in accounts receivable, accounts payable, accrued compensation, other liabilities, and inventory were primarily attributable to timing of collections and payments.

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Net cash provided by operating activities during the nine months ended October 31, 2018 was $83.6 million, which mainly consisted of a net loss of $152.6 million, adjusted for non-cash charges including stock-based compensation expense of $155.9 million, depreciation and amortization of $51.4 million, amortization of debt discount and debt issuance costs of $14.4 million and net cash inflows of $19.5 million from changes in operating assets and liabilities. The net cash inflows from changes in operating assets and liabilities were primarily the result of an $87.0 million increase in deferred revenue, an $11.8 million increase in accounts payable, a $7.6 million increase in accrued compensation and other liabilities and a $2.0 million decrease in prepaid expenses and other assets, partially offset by a $62.6 million increase in net accounts receivable, a $17.1 million increase in inventory, and a $9.1 million increase in deferred commissions. The increases in deferred revenue and deferred commissions were primarily due to new sales order growth during the nine months ended October 31, 2018. The increase in inventory was primarily due to expanding product portfolio and to support revenue growth. The increases in net accounts receivable, accounts payable and accrued compensation and other liabilities were primarily attributable to revenue growth and increased activities to support overall business growth as well as timing of collections and payments.

Investing Activities
Net cash used in investing activities during the nine months ended October 31, 2019 of $312.6 million resulted from net purchases of marketable securities of $177.8 million, capital expenditures of $74.2 million, net cash paid for our acquisitions of $51.6 million, and intangible assets acquired of $9.0 million.

Net cash used in investing activities during the nine months ended October 31, 2018 of $468.1 million resulted from net purchases of marketable securities of $383.4 million, capital expenditures of $70.8 million and acquisition payments of $13.9 million.
Financing Activities
Net cash provided by financing activities during the nine months ended October 31, 2019 of $48.8 million was primarily attributable to $43.3 million in proceeds from issuance of common stock under our employee stock purchase plan (ESPP) and $25.8 million in proceeds from the exercise of stock options, partially offset by a $11.6 million repayment of debt assumed in connection with our acquisition of Compuverde and $8.8 million in tax withholdings on vesting of restricted stock.
Net cash provided by financing activities during the nine months ended October 31, 2018 of $548.1 million was attributable to $562.1 million in net proceeds from issuance of our Notes, $43.3 million in proceeds from the exercise of employee stock options and $33.4 million in proceeds from issuance of common stock under the employee stock purchase plan, partially offset by a $64.6 million payment to purchase Capped Calls, a $20.0 million common stock repurchase in conjunction with the issuance of the Notes and a $6.1 million repayment of debt assumed from the StorReduce acquisition.

Contractual Obligations and Commitments

Except as set forth in Note 7 of Part I, Item 1 of this Quarterly Report on Form 10-Q, there have been no material changes to our non-cancelable contractual obligations and commitments disclosed in our Annual Report on 10-K for the year ended January 31, 2019.

Critical Accounting Policies and Estimates
Our financial statements are prepared in accordance with U.S. generally accepted accounting principles. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses, and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Our actual results could differ from these estimates.

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Refer to Note 2 of Part I, Item 1 of this Quarterly Report on Form 10-Q for the summary of significant accounting policies. In addition, see “Critical Accounting Policies and Estimates” in our latest 10-K. There have been no material changes to our critical accounting policies and estimates since our 10-K filed on March 26, 2019, except for the changes as a result of the adoption of new accounting pronouncements.

Available Information
Our website is located at www.purestorage.com, and our investor relations website is located at investor.purestorage.com. The following filings will be available through our investor relations website free of charge after we file them with the SEC: Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and our Proxy Statements for our annual meetings of stockholders. We will also provide a link to the section of the SEC's website at www.sec.gov that has all of our public filings, including Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, all amendments to those reports, our Proxy Statements, and other ownership related filings.
We webcast our earnings calls and certain events we participate in or host with members of the investment community on our investor relations website. Additionally, we provide notifications of news or announcements regarding our financial performance, including SEC filings, investor events, press and earnings releases, social media accounts (Twitter, Facebook and LinkedIn), and blogs as part of our investor relations website. Investors and others can receive notifications of new information posted on our investor relations website in real time by signing up for email alerts and RSS feeds. Further corporate governance information, including our certificate of incorporation, bylaws, governance guidelines, board committee charters, and code of conduct, is also available on our investor relations website under the heading “Corporate Governance.” The content of our websites are not incorporated by reference into this Quarterly Report on Form 10-Q or in any other report or document we file with the SEC, and any references to our websites are intended to be inactive textual references only.

Item 3. Quantitative and Qualitative Disclosures about Market Risk.
We have operations both within the United States and internationally, and we are exposed to market risk in the ordinary course of our business.
Interest Rate Risk
Our cash, cash equivalents and marketable securities primarily consist of bank deposits and money market accounts, U.S. government notes and U.S. agency notes, asset-backed securities, and highly rated corporate debt. As of October 31, 2019, we had cash, cash equivalents and marketable securities of $1,241.3 million. The carrying amount of our cash equivalents reasonably approximates fair value, due to the short maturities of these instruments. The primary objectives of our investment activities are the preservation of capital, the fulfillment of liquidity needs and the fiduciary control of cash and investments. We do not enter into investments for trading or speculative purposes. Our investments are exposed to market risk due to fluctuation in interest rates, which may affect our interest income and the fair value of our investments.  
We considered the historical volatility of short-term interest rates and determined that it was reasonably possible that an adverse change of 100 basis points could be experienced in the near term. A hypothetical 1.00% (100 basis points) increase in interest rates would have resulted in a decrease in the fair value of our marketable securities of approximately $10.1 million as of October 31, 2019.

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Foreign Currency Exchange Risk
Our sales contracts are primarily denominated in U.S. dollars with a small number of contracts denominated in foreign currencies. A portion of our operating expenses are incurred outside the United States and denominated in foreign currencies and are subject to fluctuations due to changes in foreign currency exchange rates, particularly changes in the British pound and Euro. Additionally, fluctuations in foreign currency exchange rates may cause us to recognize transaction gains and losses in our statement of operations. Given the impact of foreign currency exchange rates has not been material to our historical operating results, we have not entered into any derivative or hedging transactions, but we may do so in the future if our exposure to foreign currency exchange should become more significant.
We considered the historical trends in currency exchange rates and determined that it was reasonably possible that adverse changes in exchange rates of 10% for all currencies could be experienced in the near term. These reasonably possible adverse changes in exchange rates of 10% were applied to total monetary assets and liabilities denominated in currencies other than U.S. dollar at October 31, 2019 to compute the adverse impact these changes would have had on our loss before income taxes in the near term. These changes would have resulted in an adverse impact on loss before provision for income taxes of approximately $5.7 million as of October 31, 2019.

Item 4. Controls and Procedures.
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our Chief Executive Officer (CEO) and Chief Financial Officer (CFO), evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act), as of the end of the period covered by this report. Based on such evaluation, our CEO and CFO concluded that, as of October 31, 2019, our disclosure controls and procedures were designed at a reasonable assurance level and were effective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the SEC's rules and forms, and that such information is accumulated and communicated to our management, including our CEO and CFO, as appropriate, to allow timely decisions regarding required disclosure.
Changes in Internal Control over Financial Reporting

During the three months ended April 30, 2019, we implemented changes to our lease accounting related internal controls to ensure compliance with the new leasing standards in accordance with Topic 842. There were no other changes in our internal control over financial reporting identified in connection with the evaluation required by Rules 13a-15(d) or 15d-15(d) of the Exchange Act that occurred during the nine months ended October 31, 2019 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Limitations on Effectiveness of Controls

In designing and evaluating the disclosure controls and procedures and internal control over financial reporting, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures and internal control over financial reporting must reflect the fact that there are resource constraints and that management is required to apply judgment in evaluating the benefits of possible controls and procedures relative to their costs.

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PART II—OTHER INFORMATION

Item 1. Legal Proceedings.
From time to time, we are involved in various legal proceedings arising from the normal course of business, and an unfavorable resolution of any of these matters could negatively affect our future results of operations, cash flows or financial position. We are not presently party to any legal proceedings that, in the opinion of management, would have a material adverse effect on our business.

Item 1A. Risk Factors.
Investing in our Class A common stock involves a high degree of risk. Investors should carefully consider the risks and uncertainties described below, together with all of the other information contained in this report, including our consolidated financial statements and the related notes appearing in this quarterly report, before deciding to invest in our Class A common stock. If any of the following risks actually occur, it could harm our business, prospects, operating results and financial condition. In such event, the trading price of our Class A common stock could decline and investors might lose all or part of their investment.
Risks Related to Our Business and Industry
We have experienced rapid growth in prior periods, and we may not be able to sustain or manage future growth effectively.
We have significantly expanded our overall business, customer base, headcount, channel partner relationships and operations in prior periods, and we anticipate that we will continue to expand and experience growth in future periods. For example, we delivered year-over-year revenue growth of 15% for the three months ended October 31, 2019, and our headcount increased from over 2,650 to over 3,350 employees from October 31, 2018 to October 31, 2019. Our future operating results will depend to a large extent on our ability to successfully sustain our growth and manage our anticipated expansion. To sustain and manage our growth successfully, we believe that we must, among other things, effectively:
•maintain and extend our product leadership;
•recruit, hire, train and manage qualified personnel, including sales personnel;
•maintain and further develop our partner relationships;
•enhance and expand our distribution and supply chain infrastructure;
•expand our support capabilities;
•forecast and control expenses;
•enhance and expand our international operations; and
•implement, improve and maintain our internal systems, procedures and controls.
We expect that our future growth will continue to place a significant strain on our managerial, administrative, operational, financial and other resources. We will incur costs associated with this future growth prior to realizing the anticipated benefits, and the return on these investments may be lower, may develop more slowly than we expect or may never materialize. Investors should not consider our revenue growth in prior quarterly or annual periods as indicative of our future performance. In future periods, we may not achieve similar percentage revenue growth rates as we have achieved in some past periods. If we are unable to maintain adequate revenue or revenue growth, our stock price could be volatile, and it may be difficult to achieve and maintain profitability. If we are unable to manage our growth successfully, we may not be able to take advantage of market opportunities or release new products or enhancements in a timely manner, and we may fail to satisfy customers’ expectations, maintain product quality, execute on our business plan or adequately respond to competitive pressures, each of which could adversely impact our growth and affect our business and operating results.

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We intend to continue focusing on revenue growth and increasing our market penetration and international presence by investing heavily in our business, and this may put pressure on near-term profitability.
Our strategy is to continue investing in marketing, sales, support and research and development. We believe continuing to invest heavily in our business is critical to our future success and meeting our growth objectives. We anticipate that our operating costs and expenses will continue to increase in absolute terms. Even if we achieve or maintain significant revenue growth, we may continue to experience losses, forgoing near-term profitability on a U.S. GAAP basis.
We have not achieved profitability for any year since our inception. We incurred a net loss of $178.4 million for the year ended January 31, 2019, and $196.3 million for the nine months ended October 31, 2019, and we had an accumulated deficit of $1,081.9 million as of January 31, 2019 and $1,278.3 million as of October 31, 2019. Our operating expenses largely are based on anticipated revenue, and a high percentage of our expenses are, and will continue to be, fixed in the short term. If we fail to adequately increase revenue and manage costs, we may not achieve or maintain profitability in the future. As a result, our business could be harmed, and our operating results could suffer.
Our revenue growth rate in recent periods may not be indicative of our future performance.
We were founded in October 2009, but have generated substantially all of our revenue in our last three fiscal years. Investors should not consider our revenue growth in prior quarterly or annual periods as indicative of our future performance. In future periods, we do not expect to achieve similar percentage revenue growth rates as we have achieved in some past periods. If we are unable to maintain adequate revenue or revenue growth, our stock price could be volatile, and it may be difficult to achieve and maintain profitability.
The market for data storage products is rapidly evolving, which makes it difficult to forecast demand for our products.
The market for data storage products is rapidly evolving. Our future financial performance depends on our ability to adapt to competitive dynamics and emerging customer demands and trends. Incumbent vendors promote storage products retrofitted with flash, which may reduce the perceived value of purpose-built, all-flash products. It is difficult to predict with any precision customer adoption rates of flash, customer demand for our products or the future growth rate and size of our addressable market.
Changes or advances in alternative technologies or adoption of cloud storage offerings not utilizing our storage platform could adversely affect the demand for our products. For instance, offerings from large public cloud providers are expanding quickly and may serve as alternatives to our products for a variety of customer workloads. Since these providers are known for developing storage systems internally, this trend could reduce the demand for storage systems developed by original equipment manufacturers, such as us. A slowing in or reduced demand for our data storage products caused by technological challenges, alternative technologies and products or any other reason would result in a lower revenue growth rate or decreased revenue, either of which would negatively impact our business and operating results.
We face intense competition from established companies and new entrants.
We face intense competition from a number of established companies that sell competitive storage products. These competitors include Dell EMC, HP Enterprise, Hitachi Vantara, IBM, NetApp and others. Our competitors may have:
•greater name and brand recognition and longer operating histories;
•larger sales and marketing and customer support budgets and resources;
•broader distribution and established relationships with distribution partners and customers;
•the ability to bundle storage products with other products and services to address customers’ requirements;
•greater resources to make acquisitions;
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•larger and more mature product and intellectual property portfolios; and
•substantially greater financial, technical and other resources.
We also compete against cloud providers and vendors of hyperconverged products, which combine compute, networking and storage. These providers are growing and expanding their product offerings, potentially displacing some demand for our products. In addition, some of our competitors offer bundled products and services in order to reduce the initial cost of their storage products. Further, some of our competitors offer their storage products either at significant discounts or even for free in competing against us and in response to our efforts to market the overall benefits and technological merits of our products and programs.
Many competitors have developed or acquired competing storage technologies. For example, several of our competitors have introduced data storage products with features or data reduction technologies that directly compete with our products, or have introduced business programs that attempt to compete with our innovative programs, such as our Evergreen Storage model. We expect our competitors to continue to improve the performance of their products, reduce their prices and introduce new features, services and technologies that may, or that they may claim to, offer greater value compared to our products. In addition, our competitors may develop enhancements to, or future generations of, competitive products that may render our products or technologies obsolete or less competitive. These and other competitive pressures may prevent us from competing successfully against current or future competitors.

Our business may be harmed by trends in the overall external storage market.
Despite ongoing data growth, the external storage market in which we compete has not experienced substantial growth in the past few years due to a combination of technology transitions, increased storage efficiency, and changing economic and business environments. Customers are rethinking how they consume IT, increasing spending toward public cloud, software as a service, hyperconverged and converged infrastructure and software-defined storage. Any failure on our part to successfully update our product offerings or to adapt our sales programs to meet changing customer demands could harm our business, operating results and financial condition. The future impact of these trends on both short-term and long-term growth of the overall external storage market is uncertain. Reductions in the overall external storage market, or the specific markets in which we compete would harm our business and operating results.
Many of our competitors have long-standing relationships with key decision makers at current and prospective customers, which may inhibit our ability to compete.
Many of our competitors benefit from established brand awareness and long-standing relationships with key decision makers at our current and prospective customers. Our competitors often leverage these existing relationships to discourage customers from evaluating or purchasing our products. Additionally, most of our prospective customers have existing storage products supplied by our competitors, who have an advantage in retaining the customer because, among other things, they already understand the customer’s IT infrastructure, user demands and needs. In the event that we are unable to successfully sell our products to new customers or persuade our customers to continue purchasing our products, we will not be able to maintain or increase our market share and revenue, which could adversely affect our business and operating results.
Our ability to increase our revenue depends on our ability to attract, motivate and retain sales, engineering and other key personnel, including our management team, and any failure to attract, motivate and retain these employees could harm our business, operating results and financial condition.
Our ability to increase our revenue depends on our ability to attract, motivate and retain qualified sales, engineering and other key employees, including our management. These positions may require candidates with specific backgrounds in software and the storage industry, and competition for employees with such expertise is intense. We have from time to time experienced, and we expect to continue to experience, difficulty in hiring and retaining highly skilled employees with appropriate qualifications. To the extent that we are successful in hiring to fill these positions, we need a significant amount of time to train new employees before they become effective and efficient in performing their jobs. From time to time, there may be changes in our management team, which could
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create short term uncertainty. Members of our management team, including our executive officers, are generally employed on an at-will basis, which means that they could terminate their employment with us at any time. If we are unable to attract, motivate and retain qualified sales, engineering and other key employees, including our management, our business and operating results could suffer.
If we fail to adequately expand and optimize our sales force, our growth will be impeded.
We need to continue to expand and optimize our sales organization in order to grow our customer base and our business. We plan to continue to expand and train our sales force, both domestically and internationally. We must design and implement effective sales incentive programs, and it can take time before new sales representatives are fully trained and productive. If we are unable to hire, develop and retain qualified sales personnel or if new sales personnel are unable to achieve desired productivity levels in a reasonable period of time, we may not be able to realize the expected benefits of these investments or increase our revenue.
If we fail to develop and introduce new or enhanced products successfully, our ability to attract and retain customers could be harmed.
We operate in a dynamic environment characterized by rapidly changing technologies and industry standards and technological obsolescence. To compete successfully, we must design, develop, market and sell new or enhanced products that provide increasingly higher levels of performance, capacity and reliability and that meet the expectations of our customers, which is a complex and uncertain process. We believe that we must continue to dedicate significant resources to our research and development efforts to maintain or expand our competitive position. Our investments may take longer to generate revenue or may generate less revenue than we anticipate. The introduction of new products by our competitors, or the emergence of alternative technologies or industry standards could render our existing or future products obsolete or less competitive.
As we introduce new or enhanced products, we must successfully manage product launches and transitions to the next generations of our products, and encourage our customers to adopt new products and features. For example, we announced our suite of Cloud Data Services, and Cloud Block Store, our enterprise-grade block storage offering delivered natively in the public cloud, is now generally available. If we are not able to successfully manage the development and release of new or enhanced products, our business, operating results and financial condition could be harmed. Similarly, if we fail to introduce new or enhanced products, such as new or improved software features, that meet our customers' needs in a timely or cost-effective fashion, we may lose market share and our operating results could be adversely affected.
If we fail to successfully maintain or grow our relationships with partners, our business, operating results and financial condition could be harmed.
Our future success is highly dependent upon our ability to establish and maintain successful relationships with our partners, including value-added resellers, service providers and systems integrators. In addition to selling our products, our partners may offer installation, post-sale service and support in their local markets. In markets where we rely on partners more heavily, we have less contact with our customers and less control over the sales process and the quality and responsiveness of our partners. As a result, it may be more difficult for us to ensure the proper delivery and installation of our products or the quality or responsiveness of the support and services being offered. Any failure on our part to effectively identify, train and manage our channel partners and to monitor their sales activity, as well as the customer support and services provided to our customers, could harm our business, operating results and financial condition.
Our partners may choose to discontinue offering our products and services or may not devote sufficient attention and resources toward selling our products and services. We typically enter into non-exclusive, written agreements with our channel partners. These agreements generally have a one-year, self-renewing term, have no minimum sales commitment and do not prohibit our channel partners from offering products and services that compete with ours. Additionally, our competitors provide incentives to our existing and potential channel partners to use, purchase or offer their products and services or to prevent or reduce sales of our products and services. The occurrence of any of these events could harm our business, operating results and financial condition.

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Our sales cycles can be long and unpredictable and our sales efforts require considerable time and expense, making it difficult for us to predict future sales.
Our sales efforts involve educating our customers about the use and benefits of our products. Larger customers often undertake an evaluation process that can result in a lengthy sales cycle. We spend substantial time and resources on our sales efforts without any assurance that our efforts will produce any sales. In addition, product purchases are frequently subject to budget constraints, multiple approvals and unplanned administrative and other delays. A substantial portion of our quarterly sales typically occurs during the last several weeks of the quarter, which we believe largely reflects customer buying patterns of products similar to ours and other products in the technology industry generally. Since we do not recognize revenue from a sale until control is transferred and the performance obligations are satisfied, a substantial portion of our sales late in a quarter may negatively impact the recognition of the associated revenue. Furthermore, our products come with a 30-day money back guarantee, allowing a customer to return a product within 30 days of receipt if the customer is not satisfied with its purchase for any reason. These factors, among others, make it difficult for us to predict when customers will purchase our products, which may adversely affect our operating results and cause our operating results to fluctuate. In addition, if sales expected from a specific customer for a particular quarter are not realized in that quarter or at all, our operating results may suffer.
Our gross margins are impacted by a variety of factors and vary from period to period, making them difficult to predict with certainty.
Our gross margins fluctuate from period to period due primarily to product costs, customer mix and product mix. A variety of factors may cause our gross margins to fluctuate and make them difficult to predict, including:
•demand for our products;
•sales and marketing initiatives, discount levels, rebates and competitive pricing;
•changes in customer, geographic or product mix, including mix of product configurations;
•the cost of components, including NAND flash and DRAM, and freight;
•new product introductions and enhancements, potentially with initial sales at relatively small volumes and higher product costs;
•excess inventory levels or purchase obligations as a result of changes in demand forecasts or product transitions;
•an increase in product returns, order rescheduling and cancellations;
•the timing of technical support service contracts and contract renewals;
•inventory stocking requirements to mitigate supply constraints, accommodate unforeseen demand or support new product introductions; and 
•product quality and serviceability issues.
If we are unable to manage these factors effectively, our gross margins may decline, and fluctuations in gross margins may make it difficult to manage our business and achieve or maintain profitability, which could materially harm our business, operating results and financial condition.
Our operating results may fluctuate significantly, which could make our future results difficult to predict and could cause our operating results to fall below expectations.
Our operating results may fluctuate due to a variety of factors, a portion of which are outside of our control. As a result, comparing our results on a period-to-period basis may not be meaningful. Factors that are difficult to predict and that could cause our operating results to fluctuate include:
•the timing and magnitude of orders, shipments and acceptance of our products in any quarter, including product returns, order rescheduling and cancellations by our customers;
•fluctuations in demand and prices for our products;
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•seasonality in our business or the markets we serve;
•our ability to control the costs of the components we use in our hardware products;
•our ability to timely adopt subsequent generations of components into our hardware products;
•disruption in our supply chains, component availability and related procurement costs;
•reductions in customers’ budgets for IT purchases;
•changes in industry standards in the data storage industry;
•our ability to develop, introduce and ship in a timely manner new products and product enhancements that meet customer requirements;
•our ability to effectively manage product transitions as we introduce new products;
•any change in the competitive dynamics of our markets, including new entrants or discounting of product prices;
•our ability to control costs, including our operating expenses; and
•future accounting pronouncements and changes in accounting policies.
The occurrence of any one of these risks could negatively affect our operating results in any particular quarter.
Our company culture has contributed to our success, and if we cannot maintain this culture as we grow, we could lose the innovation, creativity and teamwork fostered by our culture, and our business may be harmed.
We believe that our company culture has been a critical contributor to our success. Our culture fosters innovation, creativity, teamwork, passion for customers and focus on execution, and facilitates critical knowledge transfer and knowledge sharing. In particular, we believe that the difference between our sales, support and engineering cultures, relative to those of incumbent vendors, is a key competitive advantage and differentiator for our customers and partners. As we grow and change, we may find it difficult to maintain these important aspects of our company culture, which could limit our ability to innovate and operate effectively. Any failure to preserve our culture could also negatively affect our ability to retain and recruit personnel, continue to perform at current levels or execute on our business strategy.
Our long-term success depends, in part, on sales outside of the United States, which is susceptible to costs and risks associated with international operations.
We maintain operations outside of the United States, which we have been expanding and intend to continue to expand in the future. As a company headquartered in United States, conducting and expanding international operations subjects us to new costs and risks that we may not generally face in the United States. These include:
•exposure to foreign currency exchange rate risk;
•difficulties in collecting payments internationally, and managing and staffing international operations;
•establishing relationships with channel partners in international locations;
•increased travel, infrastructure and legal compliance costs associated with international locations;
•burdens of complying with a wide variety of laws associated with international operations, including taxes and customs;
•significant fines, penalties and collateral consequences if we or our partners fail to comply with anti-bribery laws;
•heightened risk of improper, unfair or corrupt business practices in certain geographies;
•potentially adverse tax consequences, including repatriation of earnings;
•increased financial accounting and reporting burdens and complexities;
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•political, social and economic instability abroad, terrorist attacks and security concerns in general; and
•reduced or varied protection for intellectual property rights in some countries.
The occurrence of any one of these risks could negatively affect our international operations, and consequently, our business, operating results and financial condition generally.
The sales prices of our products and services may fluctuate or decline, which may reduce our gross profits, revenue growth, and adversely impact our financial results.
The sales prices of our products and services may fluctuate or decline for a variety of reasons, including competitive pricing pressures, discounts, cost of components, a change in our mix of products and services, and the introduction of competing products or services or promotional programs. Competition continues to increase in the markets in which we participate, and we expect competition to further increase in the future, thereby leading to increased pricing pressures. Larger competitors may reduce the price of products or services that compete with ours or may bundle them with other products and services. Additionally, although we price our products and services predominantly in U.S. dollars, currency fluctuations in certain countries and regions may negatively impact actual prices that partners and customers are willing to pay in those countries and regions. Furthermore, we anticipate that the prices for our products will decrease over product life cycles. If we are required to decrease our prices to be competitive and are not able to offset this decrease by increases in the volume of sales or the sales of new products with higher margins, our gross margins and operating results could be adversely affected.
We derive the majority of our revenue from our FlashArray products, and a decline in demand for these products would cause our revenue to grow more slowly or to decline.
Our FlashArray products have historically accounted for the majority of our revenue and will continue to comprise a significant portion of our revenue for the foreseeable future. As a result, our revenue could be reduced by any decline or fluctuation in demand for these products, regardless of the reason. If demand for our core products slows or declines, we may not be able to increase our revenue or achieve and maintain profitability.
If we are unable to sell renewals of our support subscription services to our customers, our future revenue and operating results will be harmed.
Existing customers may not renew their support subscription agreements after the initial period, and given our limited operating history, we may not be able to accurately predict our renewal rates. Our customers’ renewal rates may decline or fluctuate as a result of a number of factors, including their available budget and the level of their satisfaction with our products, customer support and pricing compared to that offered by our competitors. If our customers renew their contracts, they may renew on terms that are less economically beneficial to us. If our customers do not renew their agreements or renew on less favorable terms, our revenue may grow more slowly than expected, if at all.
We expect that revenue from subscription agreements will increase as a percentage of total revenue over time, and because we recognize this revenue over the term of the relevant contract period, downturns or upturns in sales of subscriptions are not immediately reflected in full in our results of operations.
We expect that our revenue from support subscription agreements will increase as a percentage of total revenue over time. We are also increasing the number of our subscription-based offerings, such as Pure as-a-service although it is more difficult to predict the rate at which customers will adopt, and the rate at which our revenue will grow from, these new offerings. We recognize subscription revenue ratably over the term of the relevant period. As a result, much of the subscription revenue we report each quarter is derived from agreements that we sold in prior quarters. Consequently, a decline in new or renewed subscription agreements in any one quarter will not be fully reflected in revenue in that quarter but will negatively affect our revenue in future quarters. Accordingly, the effect of significant downturns in sales of subscriptions is not reflected in full in our results of operations until future periods. It is also difficult for us to rapidly increase our subscription revenue through additional sales in any period, as revenue from renewals must be recognized ratably over the applicable service period.

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Our products are highly technical and may contain defects, which could cause data unavailability, loss or corruption that might, in turn, result in liability and harm to our reputation and business.
Our products are highly technical and complex and are often used to store information critical to our customers’ business operations. Our products may contain errors, defects or security vulnerabilities that could result in data unavailability, loss, corruption or other harm to our customers. Some errors in our products may only be discovered after they have been installed and used by customers. Any errors, defects or security vulnerabilities in our products could result in a loss of revenue, injury to our reputation, loss of customers or increased service and warranty costs, any of which could adversely affect our business and operating results. In addition, errors or failures in the products of third-party technology vendors may be attributed to us and may harm our reputation.
We could face claims for product liability, tort or breach of warranty. Many of our contracts with customers contain provisions relating to warranty disclaimers and liability limitations, which may be difficult to enforce. Defending a lawsuit, regardless of its merit, would be costly and might divert management’s attention and adversely affect the market’s perception of us and our products. Our business liability insurance coverage could prove inadequate with respect to a claim and future coverage may be unavailable on acceptable terms or at all. These product-related issues could result in claims against us, and our business, operating results and financial condition could be harmed.
Our brand name and our business may be harmed by the marketing strategies of our competitors.
We believe that building and maintaining brand recognition and customer goodwill is critical to our success. Our efforts in this area have, on occasion, been hampered by the marketing efforts of our competitors, which have included negative or misleading statements about us and our products. If we are unable to effectively respond to the marketing efforts of our competitors and protect our brand and customer goodwill now or in the future, our business will be adversely affected.
Our products must interoperate with third party operating systems, software applications and hardware, and if we are unable to ensure that our products interoperate with third party software and hardware, we may lose or fail to increase our market share and may experience reduced demand for our products.
Our products must interoperate with our customers’ infrastructure, specifically networks, servers, software and operating systems, which are offered by a wide variety of vendors. When new or updated versions of these operating systems or applications are introduced, we must sometimes develop updated versions of our software so that our products interoperate properly. For example, our Pure1 cloud-based management and support includes connectors to virtualization platforms, allowing our customers to manage our products within native management tools, such as VMware and OpenStack. We may not deliver or maintain interoperability quickly, cost-effectively or at all. These efforts require capital investment and engineering resources. If we fail to maintain compatibility of our products with these infrastructure components, our customers may not be able to fully utilize our products, and we may, among other consequences, lose or fail to increase our market share and experience reduced demand for our products, which may harm our business, operating results and financial condition.
Our products must conform to industry standards in order to be accepted by customers in our markets.
Generally, our products comprise only a part of a data center. The servers, network, software and other components and systems of a data center must comply with established industry standards in order to interoperate and function efficiently together. We depend on companies that provide other systems in a data center to conform to prevailing industry standards. These companies are often significantly larger and more influential in driving industry standards than we are. Some industry standards may not be widely adopted or implemented uniformly, and competing standards may emerge that may be preferred by our customers. If larger companies do not conform to the same industry standards that we do, or if competing standards emerge, sales of our products could be adversely affected, which may harm our business.

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Our ability to successfully market and sell our products is dependent in part on ease of use and the quality of our support offerings, and any failure to offer high-quality installation and technical support could harm our business.
Once our products are deployed by our customers, customers depend on our support organization to resolve technical issues relating to our products. Our ability to provide effective support is largely dependent on our ability to attract, train and retain qualified personnel, as well as to engage with qualified support partners that provide a similar level of customer support. In addition, our sales process is highly dependent on our product and business reputation and on recommendations from our existing customers. Although our products are designed to be interoperable with existing servers and systems, we may need to provide customized installation and configuration support to our customers before our products become fully operational in their environments. Any failure to maintain, or a market perception that we do not maintain, high-quality installation and technical support could harm our reputation, our ability to sell our products to existing and prospective customers and our business.
We rely on contract manufacturers to manufacture our products, and if we fail to manage our relationships with our contract manufacturers successfully, our business could be negatively impacted.
We rely on a limited number of contract manufacturers to manufacture our products. Our reliance on contract manufacturers reduces our control over the assembly process, and exposes us to risks, such as reduced control over quality assurance, costs and product supply. If we fail to manage our relationships with these contract manufacturers effectively, or if these contract manufacturers experience delays, disruptions, capacity constraints or quality control problems, our ability to timely ship products to our customers will be impaired, potentially on short notice and our competitive position, reputation and financial results could be harmed. If we are required, for whatever reason, to change contract manufacturers or assume internal manufacturing operations, we may lose revenue, incur increased costs and damage our customer relationships. Qualifying a new contract manufacturer and commencing production is expensive and time-consuming. We may need to increase our component purchases, contract manufacturing capacity and internal test and quality functions if we experience increased demand. The inability of our contract manufacturers to provide us with adequate supplies of high-quality products could cause a delay in our order fulfillment, and our business, operating results and financial condition may be harmed.
We rely on a limited number of suppliers, and in some cases single-source suppliers, and any disruption or termination of our supply arrangements could delay shipments of our products and could harm our relationships with current and prospective customers.
We rely on a limited number of suppliers, and in some cases, on single-source suppliers, for several key components of our products, and we have not generally entered into agreements for the long-term purchase of these components. For example, the CPUs utilized in our products are supplied by Intel Corporation (Intel), and neither we nor our contract manufacturers have an agreement with Intel for the procurement of these CPUs. Instead, we purchase the CPUs either directly from Intel or through a reseller on a purchase order basis. Intel or its resellers could stop selling to us at any time or could raise their prices without notice.
This reliance on a limited number of suppliers and the lack of any guaranteed sources of supply exposes us to several risks, including:
•the inability to obtain an adequate supply of key components, including solid-state drives;
•price volatility for the components of our products;
•failure of a supplier to meet our quality or production requirements;
•failure of a supplier of key components to remain in business or adjust to market conditions; and
•consolidation among suppliers, resulting in some suppliers exiting the industry or discontinuing the manufacture of components.
Further, some of the components in our products are sourced from component suppliers outside the United States. The portion of our products that are sourced outside the United States may subject us to additional logistical risks or risks associated with complying with local rules and regulations in foreign countries. Significant changes to existing international trade agreements could lead to sourcing or logistics disruption resulting from import delays or
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the imposition of increased tariffs on our sourcing partners. For example, there have been discussions regarding potential significant changes to U.S trade polices, legislation, treaties and tariffs, and the United States and Chinese governments have announced import tariffs by both countries. If any new legislation and/or regulations are implemented, or if existing trade agreements are renegotiated or terminated, or if tariffs are imposed on foreign-sourced or U.S. goods, it may be inefficient and expensive for us to alter our business operations in order to adapt to or comply with such changes. Such operational changes could have a material adverse effect on our business, financial condition, results of operations or cash flows.
As a result of these risks, we cannot assure investors that we will be able to obtain enough of these key components in the future or that the cost of these components will not increase. If our supply of components is disrupted or delayed, or if we need to replace our existing suppliers, there can be no assurance that additional components will be available when required or that components will be available on terms that are favorable to us, which could extend our lead times, increase the costs of our components and harm our business, operating results and financial condition. We may not be able to continue to procure components at reasonable prices, which may require us to enter into longer-term contracts with component suppliers to obtain components at competitive prices. Any of the foregoing disruptions could increase our costs and decrease our gross margins, harming our business, operating results and financial condition.
Managing the supply of our products and their components is complex. Insufficient supply and inventory may result in lost sales opportunities or delayed revenue, while excess inventory may harm our gross margins.
Our third-party contract manufacturers procure components and build our products based on our forecasts, and we generally do not hold inventory for a prolonged period of time. These forecasts are based on estimates of future demand for our products, which are in turn based on historical trends and analyses from our sales and marketing organizations, adjusted for overall market conditions. In order to reduce manufacturing lead times and plan for adequate component supply, from time to time we may issue orders for components and products that are non-cancelable and non-returnable. Our inventory management systems and related supply chain visibility tools may be inadequate to enable us to make accurate forecasts and effectively manage the supply of our products and components. We have, in the past, had to write off inventory in connection with transitions to new product models. If we ultimately determine that we have excess supply, we may have to reduce our prices and write down or write off excess or obsolete inventory, which in turn could result in lower gross margins. Alternatively, insufficient supply levels may lead to shortages that result in delayed revenue, reduced product margins or loss of sales opportunities altogether. If we are unable to effectively manage our supply and inventory, our results of operations could be adversely affected.
Adverse economic conditions may harm our revenues and profitability.
Our operations and performance depend in part on worldwide economic conditions and the economic health of our current and prospective customers. Global economic uncertainty and political and fiscal challenges in the United States and abroad can arise suddenly and affect the rate of information technology spending and could adversely affect our customers' ability or willingness to purchase our products and services. For example, in 2019, the growth rate in the economy of the European Union, China, or the United States, trade relations between the United States and China, political uncertainty in the Middle East and other geopolitical events could directly or indirectly affect our business. Additionally, the United Kingdom's exit from the European Union remains subject to the successful conclusion of a final withdrawal agreement between the parties. In the absence of such an agreement, there would be no transitional provisions and any exit from the European Union could lead to adverse economic consequences. Weak economic conditions would likely adversely impact our business, operating results and financial condition in a number of ways, including by reducing sales, lengthening sales cycles and lowering prices of our products and services.
Third-party claims that we infringe their intellectual property rights could be costly and harm our business.
There is a substantial amount of intellectual property litigation in the data storage industry, and we may become party to, or threatened with, litigation or other adversarial proceedings regarding intellectual property rights with respect to our technology. Third parties may assert infringement claims against us based on existing or future
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intellectual property rights. The outcome of intellectual property litigation is subject to uncertainties that cannot be adequately quantified in advance. We have been, and may in the future be, subject to claims that we infringe upon the intellectual property rights of other intellectual property holders, particularly as we grow and face increasing competition.
Any intellectual property rights claim against us or our customers, suppliers, and channel partners, with or without merit, could be time-consuming and expensive to litigate or settle, could divert management’s resources and attention from operating our business and could force us to acquire intellectual property rights and licenses, which may involve substantial royalty payments. Further, a party making such a claim, if successful, could secure a judgment that requires us to pay substantial damages, including treble damages and attorneys’ fees if we are found to have willfully infringed a patent. An adverse determination also could invalidate our intellectual property rights and prevent us from manufacturing and selling our products and may require that we procure or develop substitute products that do not infringe, which could require significant effort and expense. We may not be able to re-engineer our products successfully to avoid infringement, and we may have to seek a license for the infringed technology, which may not be available on reasonable terms or at all, may significantly increase our operating expenses or may require us to restrict our business activities in one or more respects. Even if we were able to obtain a license, it could be non-exclusive, thereby giving our competitors access to the same technologies licensed to us. Claims that we have misappropriated the confidential information or trade secrets of third parties could have a similar negative impact on our business. Any of these events could harm our business and financial condition.
We currently have a number of agreements in effect pursuant to which we have agreed to defend, indemnify and hold harmless our customers, suppliers and channel partners from damages and costs which may arise from the infringement by our products of third-party patents, trademarks or other proprietary rights. The scope of these indemnity obligations varies but may, in some instances, include indemnification for damages and expenses, including attorneys’ fees. Our insurance may not cover intellectual property infringement claims. A claim that our products infringe a third party’s intellectual property rights could harm our relationships with our customers, deter future customers from purchasing our products and expose us to costly litigation and settlement expenses. Even if we are not a party to any litigation between a customer and a third party relating to infringement by our products, an adverse outcome in any such litigation could make it more difficult for us to defend our products against intellectual property infringement claims in any subsequent litigation in which we are a named party. Any of these results could harm our brand and financial condition.
The success of our business depends in part on our ability to protect and enforce our intellectual property rights.
We rely on a combination of patent, copyright, service mark, trademark and trade secret laws, as well as confidentiality procedures and contractual restrictions, to establish and protect our proprietary rights, all of which provide only limited protection. We have over 800 issued patents and patent applications in the United States and foreign countries. We cannot assure investors that future patents issued to us, if any, will give us the protection that we seek, if at all, or that any patents issued to us will not be challenged, invalidated, circumvented or held to be unenforceable. Our issued patents and any patents that may issue in the future may not provide sufficiently broad protection or may not be enforceable. Changes to the patent laws in the United States and other jurisdictions could also diminish the value of our patents and patent applications or narrow the scope of our patent protection. We cannot be certain that the steps we have taken will prevent unauthorized use of our technology or the reverse engineering of our technology. Moreover, others may independently develop technologies competitive to ours or infringe our intellectual property. Furthermore, any of our trademarks may be challenged by others or invalidated through administrative process or litigation.
Protecting against the unauthorized use of our intellectual property, products and other proprietary rights is expensive and difficult. Litigation may be necessary in the future to enforce or defend our intellectual property rights or to determine the validity and scope of the proprietary rights of others. Any such litigation could result in substantial costs and diversion of management’s resources and attention, either of which could harm our business, operating results and financial condition. Further, many of our current and potential competitors have the ability to dedicate substantially greater resources than us to defend intellectual property infringement claims and enforce their intellectual property rights. Accordingly, we may not be able to prevent third parties from infringing upon or misappropriating our intellectual property. Effective patent, trademark, service mark, copyright and trade secret
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protection may not be available in every country in which our products are available. An inability to adequately protect and enforce our intellectual property and other proprietary rights could harm our business and financial condition.
Our use of open source software could impose limitations on our ability to commercialize our products.
We use open source software in our products and expect to continue to use open source software in the future. Although we monitor our use of open source software, the terms of many open source licenses have not been interpreted by U.S. or foreign courts, and there is a risk that such licenses could be construed in a manner that imposes unanticipated conditions or restrictions on our ability to market our products. From time to time, we may face claims from third parties claiming ownership of, or demanding release of, the open source software or derivative works that we have developed using such software, which could include our proprietary source code, or otherwise seeking to enforce the terms of the applicable open source license. These claims could result in litigation and could require us to make our software source code freely available, seek licenses from third parties in order to continue offering our products for certain uses or cease offering the implicated solutions unless and until we can re-engineer them to avoid infringement. This re-engineering process could require significant additional research and development resources, and we may be required to discontinue providing some of our software in the event re-engineering cannot be accomplished on a timely basis, any of which could harm our business, operating results and financial condition.
If we or our products suffer a cybersecurity or other security breach, we may lose customers and incur significant liabilities.
In the ordinary course of business, we store sensitive data on our internal systems, networks and servers, which may include intellectual property, our proprietary business information and that of our customers, suppliers and business partners and sales data, which may, on occasion, include personally identifiable information. Additionally, we design and sell products that allow our customers to store our customers’ data. The security of our own networks and the intrusion protection features of our products are both critical to our operations and business strategy.
We devote significant resources to network security, data encryption and other security measures to protect our systems and data, but these security measures cannot provide absolute security. For example, we use encryption and authentication technologies to secure the transmission and storage of data and prevent third party access to data or accounts, but these security measures are subject to third-party security breaches, employee error, malfeasance, faulty password management or other irregularities. Any destructive or intrusive breach of our internal systems could result in the information stored on our networks being accessed, publicly disclosed, lost or stolen.
Additionally, an effective attack on our products could disrupt the proper functioning of our products, allow unauthorized access to sensitive, proprietary or confidential information of ours or our customers, disrupt or temporarily interrupt customers’ operations or cause other destructive outcomes, including the theft of information sufficient to engage in fraudulent transactions. The risk that these types of events could seriously harm our business is likely to increase as we expand our network of channel partners, resellers and authorized service providers and operate in more countries. The economic costs to us to eliminate or alleviate cyber or other security problems, viruses, worms, malicious software systems and security vulnerabilities could be significant and may be difficult to anticipate or measure because the damage may differ based on the identity and motive of the programmer or hacker, which are often difficult to identify. If any of these types of security breaches, actual or perceived, were to occur and we were to be unable to protect sensitive data, our relationships with our business partners and customers could be materially damaged, our reputation and brand could be materially harmed, use of our products could decrease and we could be exposed to a risk of loss or litigation and possible liability.
We may acquire other businesses which could require significant management attention, disrupt our business, dilute stockholder value, and adversely affect our operating results.
We may, from time to time, acquire complementary products, technologies or businesses. For example, in April 2019, we acquired Compuverde AB. We also may enter into relationships with other businesses in order to
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expand our product offerings, which could involve preferred or exclusive licenses, additional channels of distribution or discount pricing or investments in other companies. Negotiating these transactions can be time-consuming, difficult and expensive, and our ability to close these transactions may be subject to third-party or government approvals, which are beyond our control. Consequently, we can make no assurance that these transactions, once undertaken and announced, will close.
These kinds of acquisitions or investments may result in unforeseen operating difficulties and expenditures. In particular, we may encounter difficulties assimilating or integrating the businesses, technologies, products, personnel or operations of acquired companies, particularly if the key personnel of the acquired business choose not to work for us, and we may have difficulty retaining the customers of any acquired business. Acquisitions may also disrupt our ongoing business, divert our resources and require significant management attention that would otherwise be available for development of our business. Any acquisition or investment could expose us to unknown liabilities. Moreover, we cannot assure investors that the anticipated benefits of any acquisition or investment will be realized. In connection with these types of transactions, we may issue additional equity securities that would dilute our stockholders, use cash that we may need in the future to operate our business, incur debt on terms unfavorable to us or that we are unable to repay, incur large charges or substantial liabilities, encounter difficulties integrating diverse business cultures and become subject to adverse tax consequences, substantial depreciation or deferred compensation charges. These challenges related to acquisitions or investments could harm our business and financial condition.
We may require additional capital to support business growth, and this capital might not be available on acceptable terms, or at all.
We intend to continue to make investments to support our business growth and may require additional funds to respond to business challenges, including the need to develop new products or enhance our existing products, enhance our operating infrastructure and acquire complementary businesses and technologies. Accordingly, we may need to engage in equity or debt financings to secure additional funds. If we raise additional funds through further issuances of equity or convertible debt securities, our stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences and privileges superior to those of holders of our common stock. Any debt financing in the future could involve additional restrictive covenants relating to our capital raising activities and other financial and operational matters, which may make it more difficult for us to obtain additional capital and to pursue business opportunities, including potential acquisitions. We may not be able to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory to us, when we require it, our ability to support our business growth and to respond to business challenges could be significantly limited and our prospects and financial condition could be harmed.
We are exposed to the credit risk of some of our customers, which could harm our business, operating results and financial condition.
Most of our sales are made on an open credit basis. We monitor individual customer payment capability when we grant open credit arrangements and may limit these open credit arrangements based on perceived creditworthiness. We also maintain allowances we believe are adequate to cover exposure for doubtful accounts. Although we have programs in place that are designed to monitor and mitigate these risks, we cannot assure investors these programs will be effective in managing our credit risks, especially as we expand our business internationally. If we are unable to adequately control these risks, our business, operating results and financial condition could be harmed.
Sales to U.S. federal, state and local governments are subject to a number of challenges and risks that may adversely impact our business.
Sales to U.S. federal, state and local governmental agencies may in the future account for a significant portion of our revenue.
•Selling to governmental agencies can be highly competitive, expensive and time consuming, often requiring significant upfront time and expense without any assurance that such efforts will generate a sale;
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•Government certification requirements applicable to our products may change and in doing so restrict our ability to sell into the U.S. federal government sector until we have attained the revised certification;
•Government demand and payment for our products and services may be impacted by public sector budgetary cycles and funding authorizations, including in connection with an extended federal government shutdown, with funding reductions or delays adversely affecting public sector demand for our products and services;
•We sell our products to governmental agencies through our channel partners, and these agencies may have statutory, contractual or other legal rights to terminate contracts with our distributors and resellers for convenience or due to a default, and any such termination may adversely impact our future results of operations; and
•Governments routinely investigate and audit government contractors’ administrative processes, and any unfavorable audit could result in the government refusing to continue buying our products, which would adversely impact our revenue and results of operations, or institute fines or civil or criminal liability if the audit uncovers improper or illegal activities
Finally, governments may require certain products to be manufactured in the United States and other relatively high-cost manufacturing locations, and we may not manufacture all products in locations that meet these requirements, affecting our ability to sell these products to governmental agencies.
We need to maintain effective internal control over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act, and the failure to do so could have a material adverse effect on our business and stock price.
The Sarbanes-Oxley Act requires, among other things, that we maintain effective internal control over financial reporting and disclosure controls and procedures. We are required to perform system and process evaluation and testing of our internal control over financial reporting to allow management to report on the effectiveness of our internal control over financial reporting, as required by Section 404 of the Sarbanes-Oxley Act (Section 404). Our independent registered public accounting firm also needs to attest to the effectiveness of our internal control over financial reporting. We continue to take steps to develop our finance and accounting function, such as hiring additional personnel and implementing additional tools and improvements to policies and procedures. Our compliance with Section 404 may require us to continue to incur substantial expense and expend significant management efforts. If we are unable to comply with the requirements of Section 404 in a timely manner, or if we or our independent registered public accounting firm notes or identifies deficiencies in our internal control over financial reporting that are deemed to be material weaknesses, the price of our Class A common stock could decline and we could be subject to sanctions or investigations by the SEC, or other regulatory authorities, which would require additional financial and management resources.
Our international operations, as well as U.S. tax reform, could expose us to potentially adverse tax consequences.
The Tax Cuts and Jobs Act (the Tax Act) was signed into law on December 22, 2017. The new legislation decreased the U.S. corporate federal income tax rate from 35% to 21% effective January 1, 2018. The Tax Act also includes a number of other provisions including the elimination of loss carrybacks and limitations on the use of future losses, limitations on the deductibility of executive compensation, limitation or modification on the deductibility of certain business expenses, the transition of U.S. international taxation from a worldwide tax system to a territorial system, and the introduction of a base erosion and anti-abuse tax. Regulations have been issued to provide interpretive guidance on certain provisions of the Tax Act, but there are still uncertainties as regulations have not been issued for all provisions, and certain proposed regulations have not been finalized. The issuance of additional proposed and final regulations could have a material adverse effect on our cash tax liabilities, results of operations, and financial condition.
We generally conduct our international operations through wholly-owned subsidiaries and report our taxable income in various jurisdictions worldwide based upon our business operations in those jurisdictions. Given the passage of the Tax Act and other global tax developments, we continue to evaluate our corporate structure and intercompany relationships. Future changes to U.S. and global tax laws may adversely impact our effective tax rate.

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Our intercompany relationships are, and after the implementation of any changes to our corporate structure will continue to be, subject to complex transfer pricing regulations administered by taxing authorities in various jurisdictions. The relevant taxing authorities may disagree with our determinations as to the income and expenses attributable to specific jurisdictions. If such a disagreement were to occur, and our position were not sustained, we could be required to pay additional taxes, interest and penalties, which could result in tax charges, higher effective tax rates, reduced cash flows and lower overall profitability of our operations.
Failure to comply with governmental laws and regulations could harm our business.
Our business is subject to regulation by various federal, state, local and foreign governmental agencies, including agencies responsible for monitoring and enforcing employment and labor laws, workplace safety, product safety, environmental laws, consumer protection laws, anti-bribery laws, import/export controls, federal securities laws and tax laws and regulations. In certain jurisdictions, these regulatory requirements may be more stringent than in the United States. For example, the European Union has adopted certain directives to facilitate the recycling of electrical and electronic equipment sold in the European Union, including the Restriction on the Use of Certain Hazardous Substances in Electrical and Electronic Equipment directive and the Waste Electrical and Electronic Equipment directive.
Changes in applicable laws, regulations and standards could harm our business, operating results and financial condition. For example, we have been subject to the EU General Data Protection Regulation, or GDPR, since May 2018. The GDPR may requires us to make further change our policies and procedures in the future beyond what we have already done. Our business could be impacted, to some extent, by the United Kingdom's exit from the European Union and related changes in law and regulation. We made changes to our data protection compliance program to prepare for the GDPR and will continue to monitor the implementation and evolution of global data protection regulations, but if we are not compliant with GDPR requirements, we may be subject to significant fines and our business may be harmed. In addition, the California Consumer Privacy Act places additional requirements on the handling of personal data. The potential effects of this legislation are far-reaching and may require us to modify our data processing practices and policies and to incur substantial costs and expenses. Customers may choose to implement technological solutions to comply with such regulations that impact the performance and competitiveness of our products and solutions.
Noncompliance with applicable regulations or requirements could subject us to investigations, sanctions, mandatory product recalls, enforcement actions, disgorgement of profits, fines, damages, civil and criminal penalties or injunctions. If any governmental sanctions are imposed, or if we do not prevail in any possible civil or criminal litigation, our business, operating results and financial condition could be harmed. Even the perception of privacy concerns, whether or not valid, may harm our reputation and inhibit competitiveness and adoption of our products by current and future customers. In addition, responding to any action will likely result in a significant diversion of management’s attention and resources and an increase in professional fees. Enforcement actions and sanctions could harm our business, operating results and financial condition.
Governmental regulations affecting the import or export of products could negatively affect our revenue.
The U.S. and various foreign governments have imposed controls, export license requirements and restrictions on the import or export of some technologies, especially encryption technology. From time to time, governmental agencies have proposed additional regulation of encryption technology, such as requiring the escrow of imports or exports. If we fail to obtain required import or export approval for our products, our international and domestic sales could be harmed and our revenue may be adversely affected. In many cases, we rely on vendors and channel partners to handle logistics associated with the import and export of our products, so our visibility and control over these matters may be limited. In addition, failure to comply with such regulations could result in penalties, costs and restrictions on export privileges, which could harm our business, operating results and financial condition.
Our business is subject to the risks of earthquakes, fires, floods and other natural catastrophic events, and to interruption by man-made factors such as computer viruses or terrorism.
We and our suppliers have operations in locations, including our headquarters in California, that are subject to earthquakes, fires, floods and other natural catastrophic events, such as severe weather and geological events,
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which could disrupt our operations or the operations of our customers and suppliers. Our customers affected by a natural disaster could postpone or cancel orders of our products, which could negatively impact our business. Moreover, should any of our key suppliers fail to deliver components to us as a result of a natural disaster, we may be unable to purchase these components in necessary quantities or may be forced to purchase components in the open market at significantly higher costs. We may also be forced to purchase components in advance of our normal supply chain demand to avoid potential market shortages. Our business interruption insurance may be insufficient to compensate us for losses due to a significant natural disaster or due to man-made factors. Any natural catastrophic events may also prevent our employees from being able to reach our offices in any jurisdiction around the world, and therefore impede our ability to conduct business as usual.
In addition, acts of terrorism or malicious computer viruses could cause disruptions in our or our customers’ businesses or the economy as a whole. To the extent that these disruptions result in delays or cancellations of customer orders or the deployment of our products, our business, operating results and financial condition could be harmed.
Risks Related to Our Notes
We may not have the ability to raise the funds necessary to settle conversions of the Notes or to repurchase the Notes upon a fundamental change, and our future debt may contain limitations on our ability to pay cash upon conversion or repurchase of the Notes.
Holders of the Notes will have the right to require us to repurchase all or a portion of their Notes upon the occurrence of a fundamental change at a repurchase price equal to 100% of the principal amount of the Notes to be repurchased, plus accrued and unpaid special interest, if any, to, but excluding, the fundamental change repurchase date. In addition, if a make-whole fundamental change (as defined in the indenture for the Notes) occurs prior to the maturity date of the Notes, we will in some cases be required to increase the conversion rate for a holder that elects to convert its Notes in connection with such make-whole fundamental change. Upon a conversion of the Notes, unless we elect to deliver solely shares of our Class A common stock to settle such conversion (other than paying cash in lieu of delivering any fractional share), we will be required to make cash payments in respect of the Notes being converted. However, we may not have enough available cash or be able to obtain financing at the time we are required to make repurchases of Notes surrendered therefor or pay cash with respect to Notes being converted.
In addition, our ability to repurchase or to pay cash upon conversion of the Notes may be limited by law, regulatory authority or agreements governing our future indebtedness. Our failure to repurchase the Notes at a time when the repurchase is required by the indenture governing the Notes or to pay cash upon conversion of the Notes as required by the indenture would constitute a default under the indenture. A default under the indenture or the fundamental change itself could also lead to a default under agreements governing our future indebtedness. If the payment of the related indebtedness were to be accelerated after any applicable notice or grace periods, we may not have sufficient funds to repay the indebtedness and repurchase the Notes or to pay cash upon conversion of the Notes.
Servicing our debt will require a significant amount of cash, and we may not have sufficient cash flow from our business to pay our substantial debt.
Our ability to make scheduled payments of the principal of, to pay interest on or to refinance our indebtedness, including the amounts payable under the Notes, depends on our future performance, which is subject to economic, financial, competitive and other factors beyond our control. Our business may not continue to generate cash flow from operations in the future sufficient to service our debt and make necessary capital expenditures. If we are unable to generate such cash flow, we may be required to adopt one or more alternatives, such as selling assets, restructuring debt or obtaining additional equity capital on terms that may be onerous or highly dilutive. Our ability to refinance our indebtedness will depend on the capital markets and our financial condition at such time. We may not be able to engage in any of these activities or engage in these activities on desirable terms, which could result in a default on our debt obligations.
We may still incur substantially more debt or take other actions that would diminish our ability to make payments on the Notes when due.

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We and our subsidiaries may incur substantial additional debt in the future, subject to the restrictions contained in our future debt instruments, some of which may be secured debt. We are not restricted under the terms of the indenture governing the Notes from incurring additional debt, securing existing or future debt, recapitalizing our debt or taking a number of other actions that could have the effect of diminishing our ability to make payments on the Notes when due. Furthermore, the indenture prohibits us from engaging in certain mergers or acquisitions unless, among other things, the surviving entity assumes our obligations under the Notes and the indenture. These and other provisions in the indenture could deter or prevent a third party from acquiring us even when the acquisition may be favorable to holders of the Notes.
The conditional conversion feature of the Notes, if triggered, may adversely affect our financial condition and operating results.
In the event the conditional conversion feature of the Notes is triggered, holders of the Notes will be entitled to convert the Notes at any time during specified periods at their option. If one or more holders elect to convert their Notes, unless we elect to satisfy our conversion obligation by delivering solely shares of our common stock (other than by paying cash in lieu of delivering any fractional share), we may settle all or a portion of our conversion obligation in cash, which could adversely affect our liquidity. In addition, even if holders do not elect to convert their Notes, we could be required under applicable accounting rules to reclassify all or a portion of the outstanding principal of the Notes as a current rather than long-term liability, which would result in a material reduction of our net working capital.
If we are unable to use the treasury stock method in accounting for the shares issuable upon conversion of the Notes, then our diluted earnings per share would be adversely affected.
Under certain circumstances, convertible debt instruments (such as the Notes) that may be settled entirely or partly in cash are currently accounted for utilizing the treasury stock method, the effect of which is that the shares issuable upon conversion of the Notes are not included in the calculation of diluted earnings per share except to the extent that the conversion value of the Notes exceeds their principal amount. Under the treasury stock method, for diluted earnings per share purposes, the transaction is accounted for as if the number of shares of common stock that would be necessary to settle such excess, if we elected to settle such excess in shares, are issued. We cannot be sure that the accounting standards in the future will continue to permit the use of the treasury stock method. If we are unable to use the treasury stock method in accounting for the shares issuable upon conversion of the Notes, then our diluted earnings per share would be adversely affected.
The capped call transactions may affect the value of the Notes and our common stock.
In connection with the Notes, we entered into capped call transactions with certain financial institutions (the option counterparties). The capped call transactions are expected generally to reduce the potential dilution upon any conversion of the Notes and/or offset any cash payments we are required to make in excess of the principal amount upon conversion of the Notes, with such reduction and/or offset subject to a cap.
In connection with establishing their initial hedges of the capped call transactions, the option counterparties and/or their respective affiliates purchased shares of our Class A common stock and/or entered into various derivative transactions with respect to our Class A common stock. This activity could have increased (or reduced the size of any decrease in) the market price of our Class A common stock or the Notes at that time.
In addition, the option counterparties and/or their respective affiliates may modify their hedge positions by entering into or unwinding various derivatives with respect to our Class A common stock and/or purchasing or selling our Class A common stock in secondary market transactions (and are likely to do so during any observation period related to a conversion of notes or following any repurchase of notes by us on any fundamental change repurchase date or otherwise). This activity could also cause or avoid an increase or a decrease in the price of our Class A common stock or the Notes.
The potential effect, if any, of these transactions and activities on the price of our Class A common stock or the Notes will depend in part on market conditions and cannot be ascertained at this time. Any of these activities could adversely affect the value of our Class A common stock.

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Risks Related to Our Common Stock

The trading price of our Class A common stock has been and may continue to be highly volatile, and an active, liquid, and orderly market for our Class A common stock may not be sustained.
The trading price of our Class A common stock has been, and will likely continue to be, highly volatile. Since shares of our Class A common stock were sold in our initial public offering in October 2015 at a price of $17.00 per share, our closing stock price has ranged from $9.40 to $28.66, through December 4, 2019. Some of the factors, many of which are beyond our control, affecting our volatility may include:
•price and volume fluctuations in the overall stock market from time to time;
•significant volatility in the market price and trading volume of technology companies in general and of companies in our industry;
•actual or anticipated changes in our results of operations or fluctuations in our operating results;
•whether our operating results meet the expectations of securities analysts or investors;
•issuance or new or updated research or reports by securities analysts, including the publication of unfavorable reports or change in recommendation or downgrading of our Class A common stock;
•actual or anticipated developments in our competitors’ businesses or the competitive landscape generally;
•litigation involving us, our industry or both;
•general economic conditions and trends;
•major catastrophic events;
•sales of large blocks of our stock; or
•departures of key personnel.
In several recent situations where the price of a stock has been volatile, holders of that stock have instituted securities class action litigation against the company that issued the stock. If any of our stockholders were to bring a lawsuit against us, the defense and disposition of the lawsuit could be costly and divert the time and attention of our management and harm our business, operating results and financial condition.
We cannot guarantee that our recently announced share repurchase program will enhance shareholder value, and share repurchases could affect the price of our common stock.
In August 2019, our board of directors authorized a $150.0 million share repurchase program which will be funded from available working capital. The repurchase authorization has no fixed end date. Although our board of directors has authorized a share repurchase program, this program does not obligate us to repurchase any specific dollar amount or to acquire any specific number of shares. The share repurchase program could affect the price of our common stock, increase volatility and diminish our cash reserves. In addition, it may be suspended or terminated at any time, which may negatively impact the price of our Class A common stock.
If securities analysts do not publish research or reports about our business, or if they downgrade our stock, the price of our stock could decline.

The trading market for our Class A common stock will likely be influenced by research and reports that securities or industry analysts publish about us or our business. In the event securities or industry analysts cover our company and one or more of these analysts downgrades our stock, lowers their price target, or publishes unfavorable or inaccurate research about our business, our stock price would likely decline. If one or more of these analysts ceases coverage of our company or fails to publish reports on us regularly, demand for our stock could decrease, which could cause our stock price and trading volume to decline.

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We have never paid dividends on our common stock and we do not anticipate paying any cash dividends in the foreseeable future.
We have never declared or paid any dividends on our common stock. We intend to retain any earnings to finance the operation and expansion of our business, and we do not anticipate paying any cash dividends in the future. As a result, investors may only receive a return on their investment in our Class A common stock if the market price of our common stock increases.
Provisions in our amended and restated certificate of incorporation and amended and restated bylaws and under Delaware law might discourage, delay or prevent a change of control of our company or changes in our management and, therefore, depress the price of our Class A common stock.
Our amended and restated certificate of incorporation and amended and restated bylaws contain provisions that could depress the trading price of our Class A common stock by acting to discourage, delay or prevent a change of control of our company or changes in our management that the stockholders of our company may deem advantageous. These provisions:
•establish a classified board of directors so that not all members of our board of directors are elected at one time;
•authorize the issuance of “blank check” preferred stock that our board of directors could issue to increase the number of outstanding shares to discourage a takeover attempt;
•prohibit stockholder action by written consent, which requires all stockholder actions to be taken at a meeting of our stockholders;
•prohibit stockholders from calling a special meeting of our stockholders;
•provide that the board of directors is expressly authorized to make, alter or repeal our bylaws; and
•establish advance notice requirements for nominations for elections to our board of directors or for proposing matters that can be acted upon by stockholders at stockholder meetings.
Additionally, we are subject to Section 203 of the Delaware General Corporation Law, which generally prohibits a Delaware corporation from engaging in any of a broad range of business combinations with any “interested” stockholder for a period of three years following the date on which the stockholder became an “interested” stockholder and which may discourage, delay, or prevent a change of control of our company.
Any provision of our amended and restated certificate of incorporation, bylaws or Delaware law that has the effect of delaying or deterring a change in control could limit the opportunity for our stockholders to receive a premium for their shares of our common stock, and could also affect the price that some investors are willing to pay for our Class A common stock.
Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware will be the exclusive forum for substantially all disputes between us and our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers or employees.
Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware is the exclusive forum for any derivative action or proceeding brought on our behalf; any action asserting a breach of fiduciary duty; any action asserting a claim against us arising pursuant to the Delaware General Corporation Law, our amended and restated certificate of incorporation or our bylaws; or any action asserting a claim against us that is governed by the internal affairs doctrine. The choice of forum provision may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with us or our directors, officers or other employees, which may discourage such lawsuits against us and our directors, officers and other employees. If a court were to find the choice of forum provision contained in our amended and restated certificate of incorporation to be inapplicable or unenforceable in an action, we may incur additional costs associated with resolving such action in other jurisdictions, which could harm our business and financial condition.

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Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
Not applicable.

Item 3. Defaults upon Senior Securities.
Not applicable.

Item 4. Mine Safety Disclosures.
Not applicable.

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Item 5. Other Information.

Not applicable.

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Item 6. Exhibits.
																																				
 		 			Incorporation By Reference		 	
Exhibit
Number		Description			Form		SEC File No.		Exhibit		Filing Date	
3.1		Amended and Restated Certificate of Incorporation.			10-Q		001-37570		3.1 	 		12/11/2015	
3.2		Amended and Restated Bylaws.			S-1		333-206312		3.4 	 		9/9/2015	
4.1		Form of Class A Common Stock Certificate of the Company.			S-1		333-206312		4.1 	 		9/9/2015	
4.2		Indenture dated as of April 9, 2018 by and between Pure Storage, Inc. and U.S. Bank National Association, as Trustee			8-K		001-37570		4.1 	 		4/10/2018	
4.3		Form of Global Note, representing Pure Storage, Inc.'s 0.125% Convertible Senior Notes due 2023 (included as Exhibit A to the Indenture incorporated by reference as Exhibit 4.2 hereto)			8-K		001-37570		4.2 	 		4/10/2018	
4.4		Reference is made to Exhibits 3.1 and 3.2			 		 		 		 	
10.1*		Offer Letter, by and between Pure Storage, Inc. and Paul Mountford, dated October 15, 2019.										
10.2*		Offer Letter, by and between Pure Storage, Inc. and Kevan Krysler, dated November 15, 2019.										
10.3*		Consulting Agreement, by and between Pure Storage, Inc. and Timothy Riitters, dated October 7, 2019.										
31.1*		Certification of Principal Executive Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.			 		 		 		 	
31.2*		Certification of Principal Financial Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.			 		 		 		 	
32.1**		Certification of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.			 		 		 		 	
99.1		Form of Confirmation for Capped Call Transactions.			8-K		001-37570		99.1 	 		4/10/2018	
101.INS		XBRL Instance Document			 		 		 		 	
101.SCH		XBRL Taxonomy Extension Schema Document			 		 		 		 	
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101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document			 		 		 		 	
101.DEF		XBRL Taxonomy Extension Definition Linkbase Document			 		 		 		 	
101.LAB		XBRL Taxonomy Extension Label Linkbase Document			 		 		 		 	
101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document			 		 		 		 	

	
* Filed herewith.
** Furnished herewith.
+  Indicates management contract or compensatory plan.

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 		PURE STORAGE, INC.	
				
Date:	December 9, 2019	By:	/s/ CHARLES GIANCARLO	
		 	Charles Giancarlo	
 		 	Chief Executive Officer and Director
(Principal Executive Officer)	
				
Date:	December 9, 2019	By:	/s/ KEVAN KRYSLER	
 		 	Kevan Krysler	
 		 	Chief Financial Officer
(Principal Financial and Accounting Officer)	

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October 15, 2019

Paul Mountford

Paul:
Pure Storage, Inc. (“Pure” or the “Company”) is where we’re changing the world with data, and we’d love to have you join us as Chief Operating Officer!

In this role, you will be responsible for handling strategic priorities for Charles Giancarlo, our CEO. You will report directly to Charlie and will be based in our Mountain View CA location.

Compensation
We are pleased to offer you an annual salary of $520,000, less payroll deductions and withholdings. You will be paid semi-monthly and you will be eligible for the standard Pure benefits as the Company adopts them pursuant to the terms of the applicable benefit plan.

We will recommend to the Compensation Committee of the Board of Directors that you be granted an award of restricted stock units (“RSU”) with a value of USD
$9,000,000. The number of RSUs will be determined by dividing the value above, by the prior 30-calendar day average of the NYSE closing price of the Company’s common stock, ending on the day prior to the date on which the grant is made and rounded down to the nearest whole share.

This RSU award will vest as follows: 1/4th of the total units on the first anniversary of the Vesting Commencement Date, with 1/16th of the total units vesting quarterly thereafter. The “Vesting Commencement Date” is the earliest of the following dates after your start date: March 20, June 20, September 20 or December 20, provided that your start date is at least five calendar days prior to such date, otherwise the Vesting Commencement Date will be on the next earliest date. This award will be subject to the provisions of the associated RSU award agreement to be entered into with the Company.

In addition, the Pure Storage board of directors sets executive performance targets at the beginning of the fiscal year, and you will be eligible to receive a performance restricted stock unit grant in the next review cycle that will take place early next fiscal year.

You are eligible to earn an incentive bonus equal to 100% of your annual base salary, subject to the terms and conditions of the corporate incentive bonus plan, including

any plan rules/requirements relating to a particular period, in effect from time to time.

We are pleased to offer you a one-time sign-on bonus of $250,000, which will be included in your first paycheck, less payroll deductions and withholdings ("Sign-On Bonus"). If your employment is terminated for any reason other than a layoff within the first 12 months of continuous service, you agree to repay the Sign-On Bonus at a prorated rate based on months of service. The prorated amount to be recovered will be limited to the net after tax amount you received.

Change in Control
You will be eligible to participate in the Pure Storage, Inc. Change in Control Severance Benefit Plan, a copy of which will be provided to you along with this offer letter.

Confidential Information
We work hard to keep all things Pure, literally! We expect that in your work at Pure, you not use or disclose any confidential information, including trade secrets, of any former employer or other person or company to whom you have an obligation of confidentiality. Rather, you may use only that information which is generally known and used by persons with training and experience comparable to your own, which is common knowledge in the industry or otherwise legally in the public domain, or which is otherwise provided or developed by the Company. You agree that you will not bring onto Company premises any unpublished documents or property belonging to any former employer or other person to whom you have an obligation of confidentiality. By accepting employment with Pure, you agree that you have disclosed to us any contract you have signed that may restrict your activities on behalf of Pure.

Other Matters and Conditions
As a condition of starting employment with Pure, you will be asked to sign, return, and comply with the Employee Proprietary Information Agreement (EPIA), which outlines the prohibited, unauthorized use or disclosure of Pure’s confidential information, among other obligations. The EPIA will be provided to you once you have access to the on-boarding portal.

You may terminate your employment with Pure at any time and for any reason whatsoever simply by notifying us. Likewise, Pure may terminate your employment at

any time, with or without cause or advance notice. Your employment at-will status can only be modified in a written agreement signed by you and a Pure officer.

To ensure the rapid and economical resolution of disputes that may arise in connection with your employment with the Company, you and the Company agree that any and all disputes, claims, or causes of action, in law or equity, including but not limited to statutory claims, arising from or relating to the enforcement, breach, performance, or interpretation of this offer, your employment with the Company, or the termination of your employment, shall be resolved pursuant to the Federal Arbitration Act, 9 U.S.C. §§1-16, to the fullest extent permitted by law, by final, binding and confidential arbitration in Palo Alto, California conducted by JAMS, Inc. (“JAMS”) or its successor, under JAMS’ then applicable rules and procedures for employment disputes. The JAMS Employment Arbitration Rules and Procedures are available for review on JAMS’ web site at http://www.jamsadr.com/rules-employment-arbitration/ and a hard copy of the rules will be provided to you upon request. Questions of whether a claim is subject to arbitration under this agreement shall be decided by the arbitrator. Likewise, procedural questions which grow out of the dispute and bear on the final disposition are also matters for the arbitrator.

By agreeing to this arbitration procedure, both you and the Company waive the right to resolve any such dispute through a trial by jury or judge or administrative proceeding. In addition, all claims, disputes, or causes of action under this section, whether by you or the Company, must be brought in an individual capacity, and shall not be brought as a plaintiff (or claimant) or class member in any purported class or representative proceeding, nor joined or consolidated with the claims of any other person or entity. The arbitrator may not consolidate the claims of more than one person or entity, and may not preside over any form of representative or class proceeding. To the extent that the preceding sentences regarding class claims or proceedings are found to violate applicable law or are otherwise found unenforceable, any claim(s) alleged or brought on behalf of a class shall proceed in a court of law rather than by arbitration. This paragraph shall not apply to an action or claim brought in court pursuant to the California Private Attorneys General Act of 2004, as amended. The arbitrator shall: (a) have the authority to compel adequate discovery for the resolution of all Claims and to award such relief as would otherwise be permitted by law; and (b) issue a written arbitration decision including the arbitrator’s essential findings and conclusions and a statement of the award. The Company shall pay all administrative fees in excess of the amount of those administrative fees you would have been required to pay if the Claims were decided in a court of law. You may be represented by your own attorney, at your expense.
Nothing in this offer letter or this section is intended to prevent either you or the Company from obtaining injunctive relief in court to prevent irreparable harm pending the conclusion of any such arbitration. Any awards or orders in such arbitration may be entered and enforced as judgments in the federal and state courts of any competent jurisdiction.

This offer is contingent upon the successful completion of background and reference checks and satisfactory proof of your right to work in the United States.

We may need your help to complete this process, so please assist as needed and complete any documentation to meet these conditions.

This letter, together with your Employee Proprietary Information Agreement, forms the complete and exclusive statement of the terms of your employment with Pure. It supersedes any other agreements or promises made to you by anyone, whether oral or written. Changes in your employment terms, other than those changes expressly reserved to the Company’s discretion in this letter, require a written modification signed by a Pure officer.

If you voluntarily resign or your employment with Pure is terminated for any reason other than a layoff within the first 12 months of continuous service, by signing this letter, you authorize Pure to deduct any outstanding amounts owed by you to Pure from your final paycheck.

We recognize this is an important decision for you, and we hope you’ve decided to join us in our mission. If you wish to accept employment at the Company under the terms described above, please inform me and we can discuss next steps.

This offer is contingent on you starting on or before November 4, 2019 at which point you must be free and clear of any obligations to your prior employer that would preclude your unrestricted employment by the Company and have completed the requirements above.

We look forward to the impact you will make as we continue to build, innovate, and grow!

Sincerely,

/s/ Charles Giancarlo 
Charles Giancarlo, CEO

Accepted:

/s/ Paul Mountford  
Paul Mountford

November 15, 2019

Kevan Krysler

Kevan:

Pure Storage, Inc. (“Pure” or the “Company”) is where we’re changing the world with data, and we’d love to have you join us as Chief Financial Officer!

In this role, you will be working closely with Charles Giancarlo, our CEO, our board of directors and our executive team. You will report directly to Charlie and will be based in our Mountain View CA location.

Compensation

We are pleased to offer you an annual salary of $450,000, less payroll deductions and withholdings. You will be paid semi-monthly and you will be eligible for the standard Pure benefits as the Company adopts them pursuant to the terms of the applicable benefit plan.

We will recommend to the Compensation Committee of the Board of Directors that you be granted an award of restricted stock units (“RSU”) with a value of USD $8,000,000. The number of RSUs will be determined by dividing the value above, by the prior 30-calendar day average of the NYSE closing price of the Company’s common stock, ending on the day prior to the date on which the grant is made and rounded down to the nearest whole share.

This RSU award will vest as follows: 1/4th of the total units on the first anniversary of the Vesting Commencement Date, with 1/16th of the total units vesting quarterly thereafter. The “Vesting Commencement Date” is the earliest of the following dates after your start date: March 20, June 20, September 20 or December 20, provided that your start date is at least five calendar days prior to such date, otherwise the Vesting Commencement Date will be on the next earliest date. This award will be subject to the provisions of the associated RSU award agreement to be entered into with the Company.

In addition, the Pure Storage board of directors sets executive performance targets at the beginning of the fiscal year, and you will be eligible to receive a performance restricted stock unit grant in the next review cycle that will take place early next fiscal year.

You will be eligible to earn an incentive bonus equal to 80% of your annual base salary, subject to the terms and conditions of the corporate incentive bonus plan, including any plan rules/requirements relating to a particular period, in effect from time to time.

We are pleased to offer you a one-time sign-on bonus of $1,000,000, which will be included in your first paycheck in January 2020, less payroll deductions and withholdings ("Sign-On Bonus"). If your employment is terminated for any reason other than a layoff within the first 12 months of continuous service, you agree to repay the Sign-On Bonus. The amount to be recovered will be limited to the net after tax amount you received.

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Change in Control

In September 2015, we adopted a Change in Control Severance Benefit Plan (the Severance Plan). Employees with the title of vice president or above, including each of our named executive officers, are eligible participants under the Severance Plan. Under the Severance Plan, each eligible participant who suffers an involuntary termination of employment within the period starting three months prior to a change in control of the company and ending on the 12-month anniversary of the change in control, will receive (i) a lump sum cash payment equal to six months of the participant’s then-current base salary, (ii) a lump sum cash payment equal to six months of the participant’s then-current annual target bonus, (iii) up to six months of company- paid health insurance coverage, and (iv) accelerated vesting of 100% of the shares subject to each time-based vesting equity award held by such participant. These payments and benefits are subject to a “best after tax” provision in the case the case they would trigger excise tax penalties and loss of deductibility under Sections 280G and 4999 of the Code.

Confidential Information

We work hard to keep all things Pure, literally! We expect that in your work at Pure, you not use or disclose any confidential information, including trade secrets, of any former employer or other person or company to whom you have an obligation of confidentiality. Rather, you may use only that information which is generally known and used by persons with training and experience comparable to your own, which is common knowledge in the industry or otherwise legally in the public domain, or which is otherwise provided or developed by the Company. You agree that you will not bring onto Company premises any unpublished documents or property belonging to any former employer or other person to whom you have an obligation of confidentiality. By accepting employment with Pure, you agree that you have disclosed to us any contract you have signed that may restrict your activities on behalf of Pure.

Other Matters and Conditions

As a condition of starting employment with Pure, you will be asked to sign, return, and comply with the Employee Proprietary Information Agreement (EPIA), which outlines the prohibited, unauthorized use or disclosure of Pure’s confidential information, among other obligations. The EPIA will be provided to you once you have access to the on-boarding portal.

You may terminate your employment with Pure at any time and for any reason whatsoever simply by notifying us. Likewise, Pure may terminate your employment at any time, with or without cause or advance notice. Your employment at-will status can only be modified in a written agreement signed by you and a Pure officer.

To ensure the rapid and economical resolution of disputes that may arise in connection with your employment with the Company, you and the Company agree that any and all disputes, claims, or causes of action, in law or equity, including but not limited to statutory claims, arising from or relating to the enforcement, breach, performance, or interpretation of this offer, your employment with the Company, or the termination of your employment, shall be resolved

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pursuant to the Federal Arbitration Act, 9 U.S.C. §§1-16, to the fullest extent permitted by law, by final, binding and confidential arbitration in Palo Alto, California conducted by JAMS, Inc. (“JAMS”) or its successor, under JAMS’ then applicable rules and procedures for employment disputes. The JAMS Employment Arbitration Rules and Procedures are available for review on JAMS’ web site at http://www.jamsadr.com/rules-employment-arbitration/ and a hard copy of the rules will be provided to you upon request. Questions of whether a claim is subject to arbitration under this agreement shall be decided by the arbitrator. Likewise, procedural questions which grow out of the dispute and bear on the final disposition are also matters for the arbitrator.

By agreeing to this arbitration procedure, both you and the Company waive the right to resolve any such dispute through a trial by jury or judge or administrative proceeding. In addition, all claims, disputes, or causes of action under this section, whether by you or the Company, must be brought in an individual capacity, and shall not be brought as a plaintiff (or claimant) or class member in any purported class or representative proceeding, nor joined or consolidated with the claims of any other person or entity. The arbitrator may not consolidate the claims of more than one person or entity, and may not preside over any form of representative or class proceeding. To the extent that the preceding sentences regarding class claims or proceedings are found to violate applicable law or are otherwise found unenforceable, any claim(s) alleged or brought on behalf of a class shall proceed in a court of law rather than by arbitration. This paragraph shall not apply to an action or claim brought in court pursuant to the California Private Attorneys General Act of 2004, as amended. The arbitrator shall: (a) have the authority to compel adequate discovery for the resolution of all Claims and to award such relief as would otherwise be permitted by law; and (b) issue a written arbitration decision including the arbitrator’s essential findings and conclusions and a statement of the award. The Company shall pay all administrative fees in excess of the amount of those administrative fees you would have been required to pay if the Claims were decided in a court of law. You may be represented by your own attorney, at your expense. Nothing in this offer letter or this section is intended to prevent either you or the Company from obtaining injunctive relief in court to prevent irreparable harm pending the conclusion of any such arbitration. Any awards or orders in such arbitration may be entered and enforced as judgments in the federal and state courts of any competent jurisdiction.

This offer is contingent upon the successful completion of background and reference checks and satisfactory proof of your right to work in the United States. We may need your help to complete this process, so please assist as needed and complete any documentation to meet these conditions.

This letter, together with your Employee Proprietary Information Agreement, forms the complete and exclusive statement of the terms of your employment with Pure. It supersedes any other agreements or promises made to you by anyone, whether oral or written. Changes in your employment terms, other than those changes expressly reserved to the Company’s discretion in this letter, require a written modification signed by a Pure officer.

If you voluntarily resign or your employment with Pure is terminated for any reason other than a layoff within the first 12 months of continuous service, by signing this letter, you authorize Pure to deduct any outstanding amounts owed by you to Pure from your final paycheck.

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We recognize this is an important decision for you, and we hope you’ve decided to join us in our mission. If you wish to accept employment at the Company under the terms described above, please inform me and we can discuss next steps.

This offer is contingent on you starting on or before December 9, 2019 at which point you must be free and clear of any obligations to your prior employer that would preclude your unrestricted employment by the Company and have completed the requirements above.

We look forward to the impact you will make as we continue to build, innovate, and grow! Sincerely,

/s/ Charles Giancarlo  
Charles Giancarlo, CEO

Accepted:

/s/ Kevan Krysler  
Kevan Krysler

11/19/21019

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CONSULTING AGREEMENT
THIS CONSULTING AGREEMENT is made effective as of October 7, 2019 (“Effective Date”) by and between PURE STORAGE, INC. and its successors or assignees (“Company”) and Timothy Riitters (“Consultant”) and shall continue through February 2, 2020 (the “Termination Date”), at which time, this Agreement shall automatically terminate, unless extended in writing and such writing is executed by the Parties. Company and Consultant may be referred to herein individually as a “Party” and collectively as the “Parties.”
1.  ENGAGEMENT OF SERVICES. Company may from time to time submit a Statement of Work (“SOW”) to Consultant substantially in the form of Exhibit A to this Agreement. Subject to the terms of this Agreement, Consultant will provide the services set forth in each SOW accepted by Consultant (the “Project(s)”) by the completion dates set forth therein. The manner and means that Consultant chooses to complete the Projects are in Consultant’s sole discretion and control. Consultant shall perform the services necessary to complete the Projects in a timely and professional manner consistent with industry standards and at a location, place and time that Consultant deems appropriate. Company agrees to provide the equipment, tools, and other materials as may be necessary for Consultant to complete the Projects, and will make its facilities and equipment available to Consultant when necessary. Company understands that addition or removal of Consultant resources from engagements take thirty (30) days to effectuate.
2.  COMPENSATION.
2.1  Fees. Company will pay Consultant the fee specified in each SOW as Consultant’s sole compensation for the Project, provided such Project meets the terms of the SOW and this Agreement and is of a quality consistent with industry standards. Consultant shall be responsible for all expenses incurred in performing services under this Agreement, except as set forth in the SOW. Upon termination of this Agreement for any reason prior to completion of an SOW, Company will pay Consultant fees and expenses on the basis stated in the SOW for work which is then in progress, within thirty (30) days of the later of Consultant’s invoice and the effective date of such termination.
2.2  Invoicing. Unless otherwise provided in the applicable SOW, (a) payment to Consultant of undisputed fees will be due thirty (30) days following Company’s receipt of an invoice which contains accurate records of the work performed sufficient to document the invoiced fees; and (b) Consultant will submit invoices to Company upon completion of the milestones specified in the applicable SOW or, if no such milestones are specified, on a monthly basis for services performed in the previous month.
3.  CONTRACTOR RELATIONSHIP. Consultant’s relationship with Company will be that of an independent contractor, and nothing in this Agreement should be construed to create a partnership, joint venture, or employer-employee relationship. Consultant (a) is not the agent of Company; (b) is not authorized to make any representation, contract, or commitment on behalf of Company; (c) will not be entitled to any of the benefits that Company makes available to its employees, such as group insurance, profit-sharing or retirement benefits (and waives the right to receive any such benefits); and (d) will be solely responsible for all tax returns and payments required to be filed with or made to any federal, state, or local tax authority with respect to
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Consultant’s performance of services and receipt of fees under this Agreement. If applicable, Company will report amounts paid to Consultant by filing Form 1099-MISC with the Internal Revenue Service, as required by law. Consultant agrees to accept exclusive liability for complying with all applicable state and federal laws, including laws governing self-employed individuals, if applicable, such as laws related to payment of taxes, social security, disability, and other contributions based on fees paid to Consultant under this Agreement. Company will not withhold or make payments for social security, unemployment insurance or disability insurance contributions, or obtain workers’ compensation insurance on Consultant’s behalf. Consultant hereby agrees to indemnify and defend Company against any and all such taxes or contributions, including penalties and interest. Consultant agrees to provide proof of payment of appropriate taxes on any fees paid to Consultant under this Agreement upon reasonable request of Company.
4.  INTELLECTUAL PROPERTY RIGHTS.
4.1  Confidential Information. Consultant agrees that during the term of this Agreement and thereafter, it (a) will not use or permit the use of Confidential Information (defined below) in any manner or for any purpose not expressly set forth in this Agreement; (b) will not disclose, lecture upon, publish, or permit others to disclose, lecture upon, or publish any such Confidential Information to any third party; (c) will limit access to Confidential Information to Consultant personnel who need to know such information in connection with their work for Company; and (d) will not remove any tangible embodiment of any Confidential Information from Company’s premises without Company’s prior written consent. “Confidential Information” includes, but is not limited to, all information related to Company’s business and its actual or anticipated research and development, including without limitation (i) (a) trade secrets, inventions, mask works, ideas, processes, formulas, computer source and object codes, data, databases and data collections, programs, other works of authorship, know-how, improvements, discoveries, developments, designs and techniques; (ii) information regarding products or plans for research and development, marketing, sales and business plans, budgets, financial statements, licenses, contracts, prices and costs, suppliers, and customers; (iii) information regarding the skills and compensation of Company’s employees, Consultants, and any other service providers of Company; (iv) the existence of any business discussions, negotiations, or agreements between Company and any third party; and (v) all such information related to any third party that is disclosed to Company or to Consultant during the course of Company’s business (“Third Party Information”). Notwithstanding the foregoing, it is understood that Consultant is free to use information which is generally known in the trade or industry, information which is not gained as a result of a breach of this Agreement, and Consultant’s own skill, knowledge, know- how, and experience.
4.2  Competitive or Conflicting Engagements. Consultant agrees, during the term of this Agreement, not to enter into a contract or accept an obligation that is inconsistent or incompatible with Consultant’s obligations under this Agreement. Consultant further warrants that there is no other existing contract, obligation or duty on Consultant’s part that is inconsistent with this Agreement. Consultant further agrees not to disclose to Company, bring onto Company’s premises, or induce Company to use any confidential information that belongs to anyone other than Company or Consultant. Section 4.2 does not preclude Consultant from working with other companies provided that any employees of Consultant assigned to work on an SOW for Company shall not be assigned by Consultant to work on projects for a competitor of Company.

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4.3  Inventions and Intellectual Property Rights. As used in this Agreement, the term “Invention” means any ideas, concepts, information, materials, processes, data, programs, know-how, improvements, discoveries, developments, designs, artwork, formulae, other copyrightable works, and techniques and all Intellectual Property Rights therein. The term “Intellectual Property Rights” means all trade secrets, copyrights, trademarks, mask work rights, patents and other intellectual property rights recognized by the laws of any country.
4.4  Background Technology. As used in this Agreement, the term “Background Technology” means all Inventions developed by Consultant other than in the course of providing services to Company hereunder and all Inventions acquired or licensed by Consultant that Consultant uses in performing services under this Agreement or incorporates into Work Product (defined below). Consultant will disclose any Background Technology in the SOW in which Consultant proposes to use or incorporate into Work Product, and shall not use or incorporate such Background Technology into the Work Product without the prior written consent of Company. If no Background Technology is disclosed in an SOW, Consultant warrants that it will not use Background Technology or incorporate it into Work Product provided pursuant thereto.
4.5.  Disclosure of Work Product. As used in this Agreement, the term “Work Product” means any Invention that is solely or jointly conceived, made, reduced to practice, or learned by Consultant in the course of any services performed for Company or with the use of materials of Company during the term of this Agreement. For purposes of this Agreement, and all SOWs hereunder, Work Product is defined to also include all deliverables being provided to Company under this Agreement and all SOWs hereunder. Consultant agrees to disclose promptly in writing to Company, or any person designated by Company, all Work Product.
4.7.  Ownership of Work Product. Consultant agrees that any and all Work Product, and all Inventions and all worldwide Intellectual Property Rights therein, shall be the sole and exclusive property of Company. It is expressly understood by Consultant that SOWs under this Agreement will result in Consultant creating deliverables that will qualify as works made for hire under 17 USC Section 101 and that ownership of all such works shall vest in Company.
4.8  Assignment of Work Product. If Consultant has any rights to the Work Product that are not owned by Company upon creation or embodiment, Consultant irrevocably assigns to Company all right, title and interest worldwide in and to such Work Product. Except as set forth below, Consultant retains no rights to use the Work Product and agrees not to challenge the validity of Company’s ownership in the Work Product.
4.9.  License to or Waiver of Other Rights. If Consultant has any right to the Work Product that cannot be assigned to Company by Consultant, Consultant unconditionally and irrevocably grants to Company during the term of such rights, an exclusive, even as to Consultant, irrevocable, perpetual, worldwide, fully paid and royalty- free license, with rights to sublicense through multiple levels of sublicensees, to reproduce, make derivative works of, distribute, publicly perform and publicly display in any form or medium, whether now known or later developed, make, use, sell, import, offer for sale and exercise any and all such rights. If Consultant has any rights to the Work Product that cannot be assigned or licensed to Company, Consultant unconditionally and irrevocably waives the enforcement of such rights, and all claims and causes of action of any kind against Company or related to Company’s customers, with respect to such rights, and agrees, at Company’s request and expense, to consent to and join in any action to enforce such rights.

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4.9.  Assistance. Consultant agrees to assist Company in every way, both during and after the term of this Agreement, to obtain and enforce United States and foreign Intellectual Property Rights relating to Work Product in all countries. In the event Company is unable to secure Consultant’s signature on any document needed in connection with such purposes, Consultant hereby irrevocably designates and appoints Company and its duly authorized officers and agents as its agent and attorney in fact, which appointment is coupled with an interest, to act on its behalf to execute and file any such documents and to do all other lawfully permitted acts to further such purposes with the same legal force and effect as if executed by Consultant.
5.  CONSULTANT REPRESENTATIONS AND WARRANTIES. Consultant hereby represents and warrants that (a) the Work Product will be an original work of Consultant and any third parties will have executed assignment of rights reasonably acceptable to Company prior to being allowed to participate in the development of the Work Product; (b) the Work Product will fully conform to the requirements and terms set forth in the SOW; (c) to the best of his/her knowledge, neither the Work Product nor any element or development thereof will infringe or misappropriate the Intellectual Property Rights of any third party; (d) neither the Work Product nor any element thereof will be subject to any restrictions or to any mortgages, liens, pledges, security interests, or encumbrances; (e) Consultant will not grant, directly or indirectly, any rights or interest whatsoever in the Work Product to third parties; (f) Consultant has full right and power to enter into and perform this Agreement without the consent of any third party; ( (h) Consultant will comply with all laws and regulations applicable to Consultant’s obligations under this Agreement, will refrain from any unethical conduct, and will maintain high standards of professionalism; and (i) should Company permit Consultant to use any of Company’s equipment, or facilities during the term of this Agreement, such permission shall be gratuitous and Consultant (i) shall be responsible for any injury to any person (including death) or damage to property arising out of use of such equipment or facilities; (ii) shall perform all services during Company’s normal business hours, unless Company otherwise specifically requests; and (iii) shall comply with Company’s then- current access policies and procedures, including those pertaining to safety, security, anti-harassment, and confidentiality.
6.  TERMINATION. Unless previously terminated for the reasons set forth below in Sections 6.1 and 6.2 of this Agreement, the term of this Agreement shall commence on the Effective Date and shall terminate on the Termination Date.
6.1  Termination without Cause. Company may terminate this Agreement without cause at its convenience upon written notice to Consultant. Consultant may terminate this Agreement at any time that there is no uncompleted SOW in effect upon fifteen (15) days’ prior written notice to Company. Company will pay Consultant only those fees and expenses related to services actually performed during such notice period, as specified in the SOW.
6.2  Termination with Cause. Either party may terminate this Agreement immediately in the event that the other party has materially breached the Agreement and fails to cure such breach within five (5) days of receipt of notice by the non-breaching party, setting forth in reasonable detail the nature of the breach. Company may also terminate this Agreement immediately in its sole discretion in the event of Consultant’s material breach of the section titled Intellectual Property Rights. Company will pay Consultant only those fees and expenses related to services actually performed during such notice period, as specified in the SOW.

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6.3  Return of Company Property. Upon termination of the Agreement or upon Company’s request at any other time, Consultant will deliver to Company all of Company’s property, equipment, and documents, together with all copies thereof, and any other material containing or disclosing any Work Product, Third Party Information or Confidential Information of Company and certify to Company in writing that Consultant has fully complied with this obligation Consultant further agrees that any property situated on Company’s premises and owned by Company is subject to inspection by Company personnel at any time with or without notice.
6.4  Survival. The following provisions shall survive termination of this Agreement: Sections and Subsections titled Intellectual Property Rights, Consultant Representations and Warranties, Return of Company Property, Survival, and General Provisions.
7.  RESERVED.
8.  GENERAL PROVISIONS.
8.1  Governing Law and Venue. This Agreement and any action related thereto will be governed, and interpreted by and under the laws of the State of California, without giving effect to any conflicts of laws principles that require the application of the law of a different state. Consultant hereby expressly consents to the personal jurisdiction and venue in the state and federal courts for the county in which Company’s principal place of business is located for any lawsuit filed there against Consultant by Company arising from or related to this Agreement.
8.2  Severability. If any provision of this Agreement is, for any reason, held to be invalid or unenforceable, the other provisions of this Agreement will remain enforceable and the invalid or unenforceable provision will be deemed modified so that it is valid and enforceable to the maximum extent permitted by law.
8.3  No Assignment. This Agreement, and Consultant’s rights and obligations herein, may not be assigned, subcontracted, delegated, or otherwise transferred by Consultant without Company’s prior written consent, and any attempted assignment, subcontract, delegation, or transfer in violation of the foregoing will be null and void. The terms of this Agreement shall be binding upon assignees.
8.4  Notices. Each party must deliver all notices or other communications required or permitted under this Agreement in writing to the other party at the address listed on the signature page, by courier, by certified or registered mail (postage prepaid and return receipt requested), or by a nationally-recognized express mail service. Notice will be effective upon receipt or refusal of delivery. If delivered by certified or registered mail, any such notice will be considered to have been given five (5) business days after it was mailed, as evidenced by the postmark. If delivered by courier or express mail service, any such notice shall be considered to have been given on the delivery date reflected by the courier or express mail service receipt. Each party may change its address for receipt of notice by giving notice of such change to the other party.
8.5  Injunctive Relief. Consultant acknowledges that, because its services are personal and unique and because Consultant will have access to Confidential Information of Company, any breach of this Agreement by Consultant would cause irreparable injury to Company for which monetary damages would not be an adequate remedy and, therefore, will entitle Company to injunctive relief (including specific performance). The rights and remedies provided to each party in this
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Agreement are cumulative and in addition to any other rights and remedies available to such party at law or in equity.
8.6  Waiver. Any waiver or failure to enforce any provision of this Agreement on one occasion will not be deemed a waiver of any other provision or of such provision on any other occasion.
8.7  Export. Consultant agrees not to export, directly or indirectly, any U.S. technical data acquired from Company or any products utilizing such data, to countries outside the United States, in violation of the United States export laws or regulations.
8.8  Entire Agreement; Modification. This Agreement and any SOWs attached hereto together constitute the entire agreement between the Consultant and Pure and supersedes in its entirety any and all oral or written agreements previously existing between Consultant and Pure with respect to the subject matter hereof. For clarity, the pre-existing indemnity agreement between the Company and Consultant will apply, on its terms, during the duration of this Agreement. This Agreement may only be amended in a writing signed by duly authorized representatives of the parties.

[SIGNATURE PAGE TO FOLLOW]

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Pure Storage, Inc.

By: /s/ Charles Giancarlo 

Title: Chief Executive Officer 

Date: October 7, 2019 

Address:  650 Castro Street
         Mountain View, CA 94041

Consultant: Timothy Riitters

By: /s/ Timothy Riitters 

Date: October 7, 2019 

EXHIBIT A

STATEMENT OF WORK

Consultant: Timothy Riitters 
Date: October 7, 2019
Statement of Work #: One (1)
        
This Statement of Work forms part of the Consultant Agreement dated October 7, 2019 by and between Pure Storage, Inc. (“Pure”) and Timothy Riitters (“Consultant”).

DESCRIPTION OF SERVICES; SERVICE FEES

a.Consultant will assist in the transition of his duties and responsibilities as the Company’s Chief Financial Officer as may be reasonably requested by the Company through February 2, 2020.

b.Consultant will continue vesting in his outstanding equity awards in accordance with their respective terms and conditions. Consultant will receive no additional fees or remuneration for the services performed under this Agreement.

c.The Company will reimburse Consultant, in accordance with Company policy, for all reasonable expenses incurred by Consultant in performing the services requested by the Company pursuant to this Agreement.

Pure Storage, Inc.

By: /s/ Charles Giancarlo 

Title: Chief Executive Officer 

Date: October 7, 2019 

Consultant: Timothy Riitters

By: /s/ Timothy Riitters 

Date: October 7, 2019 

Exhibit 31.1
CERTIFICATION OF CHIEF EXECUTIVE OFFICER
PURSUANT TO
EXCHANGE RULES 13a-14(a) AND 15d-14(a),
AS ADOPTED PURSUANT TO
SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
 
I, Charles Giancarlo, certify that:
 
1.I have reviewed this Quarterly Report on Form 10-Q of Pure Storage, Inc.;
2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c)Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d)Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5.The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
									
Date: December 9, 2019	By:	/s/ CHARLES GIANCARLO	
 	 	Charles Giancarlo	
 	 	Chief Executive Officer
(Principal Executive Officer)	

Exhibit 31.2
CERTIFICATION OF CHIEF FINANCIAL OFFICER
PURSUANT TO
EXCHANGE RULES 13a-14(a) AND 15d-14(a),
AS ADOPTED PURSUANT TO
SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
 
I, Kevan Krysler, certify that:
 
1.I have reviewed this Quarterly Report on Form 10-Q of Pure Storage, Inc.;
2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c)Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d)Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5.The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
									
Date: December 9, 2019	By:	/s/ KEVAN KRYSLER	
 	 	Kevan Krysler	
 	 	Chief Financial Officer
(Principal Financial Officer)	

Exhibit 32.1

CERTIFICATIONS OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER
PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, Charles Giancarlo, certify pursuant to Rule 13a-14(b) of the Securities Exchange Act of 1934, as amended, (the “Exchange Act”) and Section 1350 of Chapter 63 of Title 18 of the United States Code (18 U.S.C. §1350), as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that the Quarterly Report on Form 10-Q of Pure Storage, Inc. for the quarterly period ended October 31, 2019, fully complies with the requirements of Section 13(a) or 15(d) of the Exchange Act and that information contained in such Quarterly Report on Form 10-Q fairly presents, in all material respects, the financial condition and result of operations Pure Storage, Inc.
									
Date: December 9, 2019	By:	/s/ CHARLES GIANCARLO	
 	 	Charles Giancarlo	
 	 	Chief Executive Officer
(Principal Executive Officer)	

I, Kevan Krysler, certify pursuant to Rule 13a-14(b) of the Securities Exchange Act of 1934, as amended, (the “Exchange Act”) and Section 1350 of Chapter 63 of Title 18 of the United States Code (18 U.S.C. §1350), as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that the Quarterly Report on Form 10-Q of Pure Storage, Inc. for the quarterly period ended October 31, 2019, fully complies with the requirements of Section 13(a) or 15(d) of the Exchange Act and that information contained in such Quarterly Report on Form 10-Q fairly presents, in all material respects, the financial condition and result of operations Pure Storage, Inc.
									
Date: December 9, 2019	By:	/s/ KEVAN KRYSLER	
 	 	Kevan Krysler	
 	 	Chief Financial Officer
(Principal Financial Officer)	

This certification accompanies the Form 10-Q to which it relates, is not deemed filed with the Securities and Exchange Commission and is not to be incorporated by reference into any filing of Pure Storage, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended (whether made before or after the date of the Form 10-Q), irrespective of any general incorporation language contained in such filing.