EHEALTH, INC., 10-K filed on 2/27/2025
Annual Report
v3.25.0.1
Cover Page - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Feb. 21, 2025
Jun. 30, 2024
Cover [Abstract]      
Document Type 10-K    
Document Annual Report true    
Document Period End Date Dec. 31, 2024    
Current Fiscal Year End Date --12-31    
Document Transition Report false    
Entity File Number 001-33071    
Entity Registrant Name EHEALTH, INC.    
Entity Incorporation, State or Country Code DE    
Entity Tax Identification Number 56-2357876    
Entity Address, Address Line One 13620 RANCH ROAD 620 N, SUITE A250    
Entity Address, City or Town AUSTIN    
Entity Address, State or Province TX    
Entity Address, Postal Zip Code 78717    
City Area Code 737    
Local Phone Number 248-2340    
Title of 12(b) Security Common Stock, par value $0.001 per share    
Trading Symbol EHTH    
Security Exchange Name NASDAQ    
Entity Well-known Seasoned Issuer No    
Entity Voluntary Filers No    
Entity Current Reporting Status Yes    
Entity Interactive Data Current Yes    
Entity Filer Category Accelerated Filer    
Entity Small Business true    
Entity Emerging Growth Company false    
ICFR Auditor Attestation Flag true    
Document Financial Statement Error Correction [Flag] false    
Entity Shell Company false    
Entity Public Float     $ 127.7
Entity Common Stock, Shares Outstanding   29,942,604  
Documents Incorporated by Reference Portions of the registrant’s Definitive Proxy Statement for the 2025 Annual Meeting of Stockholders, which is expected to be filed within 120 days after the Company’s fiscal year ended December 31, 2024, are incorporated by reference into Part III of this Annual Report on Form 10-K to the extent stated herein.    
Amendment Flag false    
Document Fiscal Year Focus 2024    
Document Fiscal Period Focus FY    
Entity Central Index Key 0001333493    
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Audit Information
12 Months Ended
Dec. 31, 2024
Audit Information [Abstract]  
Auditor Firm ID 42
Auditor Name Ernst & Young LLP
Auditor Location San Francisco, California
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CONSOLIDATED BALANCE SHEETS - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Current assets:    
Cash and cash equivalents $ 39,197 $ 115,722
Short-term marketable securities 43,043 5,930
Accounts receivable 16,807 3,993
Contract assets – commissions receivable – current 242,467 244,663
Prepaid expenses and other current assets 12,961 12,044
Total current assets 354,475 382,352
Contract assets – commissions receivable – non-current 757,523 673,514
Property and equipment, net 4,437 4,864
Operating lease right-of-use assets 12,081 22,767
Restricted cash 3,090 3,090
Other assets 23,819 26,758
Total assets 1,155,425 1,113,345
Current liabilities:    
Accounts payable 23,448 7,197
Accrued compensation and benefits 43,888 40,800
Accrued marketing expenses 16,612 20,340
Lease liabilities – current 7,732 7,070
Other current liabilities 4,331 3,131
Total current liabilities 96,011 78,538
Long-term debt 68,458 67,754
Deferred income taxes – non-current 38,870 29,687
Lease liabilities – non-current 20,731 28,333
Other non-current liabilities 5,418 4,949
Total liabilities 229,488 209,261
Commitments and contingencies (Note 8)
Convertible preferred stock, par value $0.001 per share; 2,250 issued and outstanding as of December 31, 2024 and 2023 337,509 298,053
Stockholders’ equity:    
Preferred stock, par value $0.001 per share, other than convertible preferred stock; 7,750 authorized; none issued and outstanding as of December 31, 2024 and 2023 0 0
Common stock, par value $0.001 per share; 100,000 authorized; 43,225 and 41,457 issued as of December 31, 2024 and 2023, respectively; 29,846 and 28,629 outstanding as of December 31, 2024 and 2023, respectively 43 41
Additional paid-in capital 773,371 798,786
Treasury stock, at cost: 13,379 and 12,828 shares as of December 31, 2024 and 2023, respectively (199,998) (199,998)
Retained earnings 15,246 7,284
Accumulated other comprehensive loss (234) (82)
Total stockholders’ equity 588,428 606,031
Total liabilities, convertible preferred stock and stockholders’ equity $ 1,155,425 $ 1,113,345
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CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares
Dec. 31, 2024
Dec. 31, 2023
Statement of Financial Position [Abstract]    
Convertible preferred stock, par value (in dollars per share) $ 0.001 $ 0.001
Convertible preferred stock, shares issued (in shares) 2,250,000 2,250,000
Convertible preferred stock, shares outstanding (in shares) 2,250,000 2,250,000
Preferred stock, par value (in dollars per share) $ 0.001 $ 0.001
Preferred stock, shares authorized (in shares) 7,750,000 7,750,000
Preferred stock, shares outstanding (in shares) 0 0
Preferred stock, shares issued (in shares) 0 0
Common stock, par value (in usd per share) $ 0.001 $ 0.001
Common stock, shares authorized (in shares) 100,000,000 100,000,000
Common stock, shares issued (in shares) 43,225,000 41,457,000
Common stock, shares outstanding (in shares) 29,846,000 28,629,000
Treasury stock (in shares) 13,379,000 12,828,000
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CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) - USD ($)
shares in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Revenue    
Total revenue $ 532,410 $ 452,871
Operating costs and expenses    
Cost of revenue 1,794 1,771
Marketing and advertising 190,837 172,640
Customer care and enrollment 163,448 149,562
Technology and content 53,520 58,609
General and administrative 89,765 99,363
Impairment, restructuring and other charges 9,475 0
Total operating costs and expenses 508,839 481,945
Income (loss) from operations 23,571 (29,074)
Interest expense (11,159) (10,974)
Other income, net 6,900 9,453
Income (loss) before income taxes 19,312 (30,595)
Provision for (benefit from) income taxes 9,255 (2,381)
Net income (loss) 10,057 (28,214)
Preferred stock dividends (22,249) (20,965)
Change in preferred stock redemption value (22,768) (17,336)
Net loss attributable to common stockholders $ (34,960) $ (66,515)
Net loss per share attributable to common stockholders:    
Basic (in dollars per share) $ (1.19) $ (2.37)
Diluted (in dollars per share) $ (1.19) $ (2.37)
Weighted-average number of shares used in per share amounts:    
Basic (in shares) 29,335 28,016
Diluted (in shares) 29,335 28,016
Comprehensive income (loss):    
Net income (loss) $ 10,057 $ (28,214)
Unrealized holding gain on available for sale debt securities, net of tax 55 10
Foreign currency translation adjustments (207) (19)
Comprehensive income (loss) 9,905 (28,223)
Commission    
Revenue    
Total revenue 461,647 403,924
Other    
Revenue    
Total revenue $ 70,763 $ 48,947
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CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY - USD ($)
shares in Thousands, $ in Thousands
Total
Common Stock
Additional Paid-in Capital
Treasury Stock
Retained Earnings
Accumulated Other Comprehensive Loss
Beginning balance, shares (in shares) at Dec. 31, 2022   39,977        
Beginning Balance at Dec. 31, 2022 $ 650,955 $ 40 $ 777,187 $ (199,998) $ 73,799 $ (73)
Beginning balance, shares (in shares) at Dec. 31, 2022       12,415    
Increase (Decrease) in Stockholders' Equity [Roll Forward]            
Issuance of common stock in connection with equity incentive plans (in shares)   1,338        
Issuance of common stock in connection with equity incentive plans 1 $ 1        
Repurchase of shares to satisfy employee tax withholding obligations (3,331)   (3,331)      
Repurchase of shares to satisfy employee tax withholding obligations (in shares)       413    
Dividends and accretion related to convertible preferred stock (38,301)       (38,301)  
Issuance of common stock for employee stock purchase program (in shares)   142        
Issuance of common stock for employee stock purchase program 677   677      
Stock-based compensation 24,253   24,253      
Other comprehensive loss, net of tax (9)         (9)
Net income (loss) $ (28,214)       (28,214)  
Ending balance, shares (in shares) at Dec. 31, 2023 28,629 41,457        
Ending Balance at Dec. 31, 2023 $ 606,031 $ 41 798,786 $ (199,998) 7,284 (82)
Ending balance, shares (in shares) at Dec. 31, 2023 12,828     12,828    
Increase (Decrease) in Stockholders' Equity [Roll Forward]            
Issuance of common stock in connection with equity incentive plans (in shares)   1,687        
Issuance of common stock in connection with equity incentive plans $ 2 $ 2        
Repurchase of shares to satisfy employee tax withholding obligations (3,415)   (3,415)      
Repurchase of shares to satisfy employee tax withholding obligations (in shares)       551    
Dividends and accretion related to convertible preferred stock (45,017)   (42,922)   (2,095)  
Issuance of common stock for employee stock purchase program (in shares)   81        
Issuance of common stock for employee stock purchase program 354   354      
Stock-based compensation 20,568   20,568      
Other comprehensive loss, net of tax (152)         (152)
Net income (loss) $ 10,057       10,057  
Ending balance, shares (in shares) at Dec. 31, 2024 29,846 43,225        
Ending Balance at Dec. 31, 2024 $ 588,428 $ 43 $ 773,371 $ (199,998) $ 15,246 $ (234)
Ending balance, shares (in shares) at Dec. 31, 2024 13,379     13,379    
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CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Operating activities:    
Net income (loss) $ 10,057 $ (28,214)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:    
Depreciation and amortization 1,983 2,540
Amortization of internally developed software 14,355 17,376
Stock-based compensation expense 19,881 23,213
Deferred income taxes 9,183 (2,672)
Impairment charges 7,479 0
Other non-cash items 429 701
Changes in operating assets and liabilities:    
Accounts receivable (12,814) (1,361)
Contract assets – commissions receivable (81,917) (33,594)
Prepaid expenses and other assets (4,206) (1,948)
Accounts payable 16,173 487
Accrued compensation and benefits 3,087 20,110
Accrued marketing expenses (3,728) (3,430)
Deferred revenue 1,411 1,278
Accrued expenses and other liabilities 261 (1,178)
Net cash used in operating activities (18,366) (6,692)
Investing activities:    
Capitalized internal-use software and website development costs (10,762) (8,693)
Purchases of property and equipment and other assets (2,094) (2,086)
Purchases of marketable securities (96,985) (54,514)
Proceeds from redemption and maturities of marketable securities 61,420 49,400
Net cash used in investing activities (48,421) (15,893)
Financing activities:    
Payment of debt issuance costs (1,050) 0
Net proceeds from exercise of common stock options and employee stock purchases 354 677
Repurchase of shares to satisfy employee tax withholding obligations (3,413) (3,330)
Principal payments in connection with leases (4) (38)
Payments of preferred stock dividends (5,561) (3,533)
Net cash used in financing activities (9,674) (6,224)
Effect of exchange rate changes on cash, cash equivalents and restricted cash (64) (19)
Net decrease in cash, cash equivalents and restricted cash (76,525) (28,828)
Cash, cash equivalents and restricted cash at beginning of period 118,812 147,640
Cash, cash equivalents and restricted cash at end of period 42,287 118,812
Supplemental disclosure of cash flows    
Cash paid for interest 9,232 9,054
Cash payments for income taxes, net $ (441) $ (327)
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Summary of Business and Significant Accounting Policies
12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
Summary of Business and Significant Accounting Policies Summary of Business and Significant Accounting Policies
Description of Business – eHealth, Inc., a Delaware corporation, and its consolidated subsidiaries (collectively, “eHealth”) is a leading private health insurance marketplace with a technology and service platform that provides consumer engagement, education and health insurance enrollment solutions. Our mission is to expertly guide consumers through their health insurance enrollment and related options, when, where and how they prefer. Our platform leverages technology to solve a critical problem in a large and growing market by aiding consumers in what has traditionally been a complex, confusing, and opaque health insurance purchasing process. Our omnichannel consumer engagement platform differentiates our offering from competitors and enables consumers to use our services online, by telephone with a licensed insurance agent, or benefit advisor, or through a hybrid online assisted interaction that includes live agent chat and co-browsing capabilities. We have created a consumer-centric marketplace that offers consumers a broad choice of insurance products that includes thousands of Medicare Advantage, Medicare Supplement, Medicare Part D prescription drug, individual, family, small business and other ancillary health insurance products from over 180 health insurance carriers nationwide. Our plan recommendation tool curates this broad plan selection by analyzing consumer health-related information against plan data for insurance coverage fit. This tool is supported by a unified data platform and is available to our ecommerce consumers and our benefit advisors. We strive to be the most trusted, unbiased, transparent partner to consumers in their journeys through the health insurance market.

Unless otherwise specified or required by the context, references in this Annual Report on Form 10-K to “eHealth,” “the Company,” “we,” “us” or “our” mean eHealth, Inc. and its consolidated direct and indirect wholly owned subsidiaries.

Basis of Presentation – Our consolidated financial statements include the accounts of eHealth, Inc. and its wholly owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation. The consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (“U.S. GAAP”). Certain prior period amounts have been reclassified to conform with our current period presentation.

Beginning in the first quarter of 2024, primarily as a result of vacating excess office space, we modified our methodology used in allocating our facilities-related expenses to marketing and advertising, customer care and enrollment and technology and content. As a result, these costs are now reported within the “General and administrative” line in our Consolidated Statements of Comprehensive Income (Loss). We have recast the Consolidated Statements of Comprehensive Income (Loss) for the prior periods presented to conform to our current methodology. This resulted in a classification change of expenses from marketing and advertising, customer care and enrollment and technology and content into general and administrative. There was no impact to total operating costs and expenses, income (loss) from operations, net income (loss) or net loss per share attributable to common stockholders on our Consolidated Statements of Comprehensive Income (Loss).

Estimates and Judgments – The preparation of consolidated financial statements and related disclosures in conformity with U.S. GAAP requires management to make estimates, judgments and assumptions that affect the amounts reported and disclosed in the consolidated financial statements and accompanying notes. On an ongoing basis, we evaluate our estimates, including those related to, but not limited to, the fair value of investments, the commissions we expect to collect for each approved member cohort, valuation allowance for deferred income taxes, uncertain tax positions and the assumptions used in determining stock-based compensation. We base our estimates of the carrying value of certain assets and liabilities on historical experience and on various other assumptions that we believe to be reasonable. Actual results may differ from these estimates.

Cash and Cash Equivalents – Our cash and cash equivalents were held in cash depository accounts with major financial institutions or invested in high quality, short-term liquid investments having original maturities of 90 days or less from the date of purchase. Cash and cash equivalents are stated at fair value.

Our restricted cash balances are not material and are primarily used to collateralize letters of credit related to certain lease commitments.
Property and Equipment – Property and equipment are stated at cost, less accumulated depreciation and amortization. Finance lease amortization expenses are included in depreciation expense in our Consolidated Statements of Comprehensive Income (Loss). Maintenance and minor replacements are expensed as incurred. Depreciation and amortization expenses are computed using the straight-line method based on estimated useful lives as follows:

Computer equipment and software3to5 years
Office equipment and furniture5 years
Leasehold improvements*5to10 years
_______
*Lesser of useful life or related lease term

See Note 3 Supplemental Financial Statement Information for additional information regarding our property and equipment.

Leases – We account for leases in accordance with Accounting Standards Codification (“ASC”) 842, Leases. We determine if an arrangement is a lease at inception. Our lease portfolio is primarily composed of operating leases for corporate offices and are included in operating lease right-of-use (“ROU”) assets and lease liabilities on our Consolidated Balance Sheets. ROU assets represent our right to use an underlying asset for the lease term and lease liabilities represent our obligation to make lease payments arising from the lease.

Operating lease ROU assets and lease liabilities are recognized at commencement date based on the present value of lease payments over the lease term. The operating lease ROU asset also includes any lease payments made to the lessor at or before the commencement date and initial direct costs incurred by us and excludes lease incentives received from the lessor. Our lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. As the Company's leases generally do not provide an implicit rate, we use our incremental borrowing rate based on the information available at commencement date. In determining the present value of lease payments, we utilize the assistance of third-party specialists to assist us in determining our yield curve based upon our credit rating, lease term and adjustment for security.

Intangible Assets – Intangible assets are reviewed for impairment whenever events or changes in circumstances indicate a potential reduction in their fair values below their respective carrying amounts. We must make subjective judgments regarding the remaining useful lives of assets with finite useful lives. When we determine that the useful life of an asset is shorter than we had originally estimated, we accelerate the rate of amortization over the assets’ new, remaining useful life. Intangible assets with finite useful lives, which include purchased technology, pharmacy and customer relationships, trade names, and certain trademarks, are amortized over their estimated useful lives. See Note 3 Supplemental Financial Statement Information for additional information regarding our intangible assets.

Other Long-Lived Assets – We evaluate other long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the asset exceeds its fair value.

Revenue Recognition – We account for revenue under ASC 606, Revenue from Contracts with Customers. Our revenue consists of commission revenue and other revenue. The core principle of ASC 606 is to recognize revenue upon the transfer of promised goods or services to customers in an amount that reflects the consideration the entity expects to be entitled to in exchange for those goods or services. Accordingly, we recognize revenue for our services through the application of the following steps:

Identification of the contract, or contracts, with a customer. 
Identification of the performance obligations in the contract. 
Determination of the transaction price. 
Allocation of the transaction price to the performance obligations in the contract.
Recognition of revenue when, or as, we satisfy a performance obligation. 

Commission Revenue. Our commission revenue results from approval of a submitted application from health insurance carriers, which we define as our customers under ASC 606. Our commission revenue is primarily comprised of commission payments from health insurance carriers and is computed using the estimated constrained lifetime value (“LTV”) of commission payments that we expect to receive. We estimate commission revenue for each insurance product by using a portfolio approach to a group of approved members by plan type and the effective month of the relevant plan, which we refer to as “cohorts.” We recognize revenue for plans approved during the period by applying the latest estimated constrained LTV for that product. We recognize adjustment revenue for plans approved in prior periods when changes in assumptions for constrained LTV calculations are made and when there is sufficient evidence demonstrating a trend that is different from the estimated constrained LTV at the time of approval resulting in a change in estimate to expected cash collections. Net adjustment revenue consists of increases in revenue for certain prior period cohorts as well as reductions in revenue for certain prior period cohorts. We recognize positive adjustments to revenue to the extent that it is probable that a significant reversal in the amount of cumulative revenue recognized will not occur. We assess the risk of significant revenue reversal based on statistical and qualitative analysis given historical information and current market conditions.

Our commission revenue for each product line is based on a number of assumptions, which include, but are not limited to, estimating conversion of an approved member to a paying member, forecasting average plan duration and forecasting the commission amounts likely to be received per member. These assumptions are based on our analysis of historical trends for the different cohorts and incorporate management’s judgment in interpreting those trends and applying the constraints discussed below. For our Medicare commission revenue, which represented 93% and 89% of our total commission revenue for the years ended December 31, 2024 and 2023, respectively, the estimated average plan duration, which is the average length of time paying members are active on their plans, used to calculate Medicare health insurance plan LTVs has been approximately 2 to 3 years for Medicare Advantage plans and approximately 4 to 5 years for both Medicare Supplement and Medicare Part D prescription drug plans. While the average plan duration has been approximately 2 to 3 years for Medicare Advantage plans, certain members can have a duration of up to approximately 15 years. The estimated average plan duration used to calculate the LTV for major medical individual and family health insurance plans has been approximately 1.5 to 2 years. For short term health insurance plan LTVs, the estimated average plan duration has been approximately six months. For all other ancillary health insurance plan LTVs, the estimated average plan duration has historically varied from 1 to 6 years.

Constraints are applied to LTV for revenue recognition purposes to help ensure that the total estimated lifetime commissions expected to be collected for an approved member’s plan are recognized as revenue only to the extent that it is probable that a significant reversal in the amount of cumulative revenue recognized will not occur when the uncertainty associated with future commissions receivable is subsequently resolved. Significant judgment can be involved in determining the constraint. To determine the constraints to be applied to LTV, we compare cash collection patterns to our assumptions and analyze the drivers for variations. We then apply judgment in assessing whether the variation between historical cash collections and LTV is representative of variations that can be expected in future periods. We also analyze whether circumstances have changed and consider any known or potential modifications to the inputs into LTV in light of the factors that can impact the amount of cash expected to be collected in future periods, including but not limited to contracted commission rates, carrier mix, plan duration, cancellations of insurance plans offered by health insurance carriers with which we have a relationship, changes in laws and regulations, and changes in the economic environment. We evaluate the appropriateness of our constraints on an annual basis, at least, and update our assumptions when we observe a sufficient amount of evidence that would suggest that the long-term expectation underlying the assumptions has changed.

We re-compute LTVs for all outstanding cohorts on a quarterly basis. We continually review and monitor changes in the data used to estimate LTV and compare the cash received for each cohort to our original estimates at the time of approval. The fluctuations of cash received for each cohort as compared to our estimates and the fluctuations in LTV can be significant and may or may not be indicative of the need to adjust revenue for prior period
cohorts. We analyze these fluctuations and, to the extent we see changes in our estimates of the cash commission collections that we believe are indicative of an increase or decrease to prior period LTVs, we adjust revenue for the affected cohorts at the time such determination is made and when it is probable that a significant reversal in the amount of cumulative revenue recognized will not occur. As we accumulate more historical data, we continue to enhance our LTV estimation models using statistical tools to increase the accuracy of LTV estimates with an emphasis on improving member attrition forecasting. The enhancements to the LTV estimation model provide greater statistical certainty on expected cash collections, particularly for earlier period cohorts where there is more historical data available. Changes in LTV may result in an increase or a decrease to revenue and a corresponding increase or decrease to contract assets – commissions receivable.

In the first effective plan year of a Medicare Advantage and Medicare Part D prescription drug plan, for which we are the broker of record, we receive a fixed, annual commission payment from health insurance carriers generally after the plan is approved by the carrier and becomes effective. We also receive a fixed commission that is prorated for the remaining number of months in the calendar year, if applicable. Additionally, if the plan is the first Medicare Advantage or Medicare Part D prescription drug plan issued to the member, either because the beneficiary just became eligible or has previously been covered through Original Medicare, we may receive a higher commission rate that covers a full 12-month period, regardless of the plan’s effective month. Beginning with the second plan year and for as long as the member remains on that plan, we typically receive fixed, monthly commissions for Medicare Advantage and Medicare Part D prescription drug plans, continuing until either the plan is cancelled or we are no longer the broker of record.

For individual and family, Medicare Supplement, small business and ancillary plans, our commissions generally represent a flat amount per member per month or a percentage of the premium amount collected by the carrier while the member maintains coverage. Premium-based commissions are reported to us after the health insurance carrier collects premiums, generally every month. We continue to receive commissions from the relevant health insurance carrier until the health insurance plan is cancelled or we are no longer the broker of record. We provide annual services in selling and renewing small business health insurance plans; therefore, we recognize small business health insurance plan commission revenue at the time the plan is approved by the carrier, and when it renews each year thereafter, equal to the estimated commissions we expect to collect from the plan over the following 12 months.

For our Medicare segment, our commissions may also include certain bonus payments, which are generally based on attaining predetermined target sales levels or other objectives set by the health insurance carriers.

See Note 2 Revenue for additional information regarding our commission revenue.

Other Revenue. Our non-Medicare plan related sponsorship and advertising program allows carriers to purchase advertising space in specific markets in a sponsorship area on our website. In return, we are typically paid a fee, which is recognized over the period that advertising is displayed, and often a performance fee based on metrics such as submitted health insurance applications, which is recognized when the service has been performed. We also offer our Medicare advertising program, where we may engage in other activities including marketing. In these instances, we are typically paid a fixed, up-front fee, which we recognize as revenue ratably over the service period as service is performed.

In our non-broker of record arrangements, we facilitate beneficiary enrollment in Medicare-related health insurance plans with health insurance carriers without becoming the broker of record. Under these arrangements, we receive one-time fees determined by contract terms. Our services are complete once the submitted application is approved by the relevant health insurance carrier. Accordingly, we recognize fee income based upon the fee we expect to receive for selling the plan after the carrier approves an application.

In certain arrangements where we work as captive agents for specific health insurance carriers, we recognize revenue for customer care and enrollment (“CC&E”) and marketing fees paid to us by the health insurance carriers in the period the services are performed.
We also generate revenue from agreements with carriers to perform post enrollment services for members in Medicare-related health insurance plans. We typically are paid a fixed fee upon completion of the specific service and the revenue is recognized in the period the service was completed.

We may generate revenue from our commercial technology licensing, which allows carriers the use of our ecommerce platform to offer their own health insurance policies on their websites and agents to utilize our technology to power their online quoting, content and application submission processes. Typically, we are paid a one-time implementation fee, which we recognize on a straight-line basis until the implementation is complete, and a performance fee based on metrics such as submitted health insurance applications. The performance fees are based on performance criteria. In instances where the performance criteria data is tracked by us, we recognize revenue in the period of performance and when all other revenue recognition criteria has been met. In instances where the performance criteria data is tracked by the third party, we recognize revenue when reversal of such amounts is probable to not occur.

Incremental Costs to Obtain a Contract. Our sales compensation plans, which are directed at converting leads into approved members, represent fulfillment costs and not costs to obtain a contract with a customer. Additionally, we reviewed compensation plans related to personnel responsible for identifying new health insurance carriers and entering into contracts with new health insurance carriers and concluded that no incremental costs are incurred to obtain such contracts. Therefore, costs related these compensation plans are expensed as incurred. 

Deferred Revenue – Deferred revenue includes deferred fees and amounts collected from advertising, sponsorship or technology licensing customers in advance of our performing our service for such customers. It also includes the amount by which both unbilled and billed services provided under our technology licensing arrangements exceed the revenue recognized to date.

Cost of Revenue – Included in cost of revenue are payments related to health insurance plans sold to members who were referred to our website by marketing partners with whom we have revenue-sharing arrangements. In order to enter into a revenue-sharing arrangement, marketing partners must be licensed to sell health insurance in the state where the policy is sold. Costs related to revenue-sharing arrangements are expensed as the related revenue is recognized.

Marketing and Advertising Expenses – Marketing and advertising expenses consist primarily of member acquisition expenses associated with our direct marketing and marketing partner channels, in addition to compensation and other expenses related to marketing, business development, partner management, public relations and carrier relations personnel who support our offerings. Our direct channel expenses may consist of costs for direct mail, email marketing, paid keyword search advertising on search engines and paid social platforms, search engine optimization and television and radio advertising. We recognize direct marketing expenses in our direct member acquisition channel in the period in which they are incurred, including in the period in which the consumer clicks on the advertisement for direct online channels. Our marketing partner channel expenses primarily consist of fees paid to marketing partners with which we have a relationship. Advertising costs for our marketing partner channel are expensed as incurred. Advertising costs incurred in the years ended December 31, 2024 and 2023 totaled $164.2 million and $148.7 million, respectively.

Research and Development Expenses – Research and development expenses consist primarily of compensation and related expenses incurred for employees on our engineering and technical teams, which are expensed as incurred. Research and development costs, which totaled $12.4 million and $13.7 million for the years ended December 31, 2024 and 2023, respectively, are primarily included in the “Technology and content” line in the accompanying Consolidated Statements of Comprehensive Income (Loss).

Internal-Use Software and Website Development Costs – We capitalize costs of materials, consultants and compensation and benefits costs of employees who devote time to the development of internal-use software and websites during the application development stage. The amortization expenses of these assets are recorded in the “Technology and content” line in the accompanying Consolidated Statements of Comprehensive Income (Loss). Our judgment is required in determining the point at which various projects enter the phases where costs may be capitalized, in assessing the ongoing value of the capitalized costs and in determining the estimated useful lives
over which the costs are amortized, which is generally 3 years. For the years ended December 31, 2024 and 2023, we capitalized internal-use software and website development costs of $11.5 million and $9.7 million, respectively, and recorded amortization expense of $14.4 million and $17.4 million, respectively. Capitalized internal-use software and website development costs are included in other assets on our Consolidated Balance Sheets and were $20.7 million and $23.6 million as of December 31, 2024 and 2023, respectively. See Note 5 - Equity for the amount of stock-based compensation capitalized for internal-use software.

Stock-Based Compensation – We grant stock-based awards to officers, certain other employees of the Company and outside directors. The stock-based awards have consisted of stock options, restricted stock units and performance-based stock units. We treat service-based awards with graded vesting as a single award. We recognize stock-based compensation expense ratably based on the fair value of our stock-based awards over their respective requisite service periods, typically the vesting period, which is generally three to four years for service-based awards for employees and one year for outside directors or the one-year anniversary of achieving performance criteria for performance-based awards. Stock-based compensation expense is recognized net of estimated forfeitures.

Stock Options. Our stock options have consisted of service, performance and market-based awards and have exercise prices equal to the market price of the underlying common shares on the date of grant and a term of seven years. The estimated grant date fair value of our stock options is estimated using the Black-Scholes option-pricing model and a single option award approach. The weighted-average expected term for stock options granted is calculated using historical option exercise behavior. The dividend yield is determined by dividing the expected per share dividend during the coming year by the grant date stock price. Through December 31, 2024, we had not declared or paid any cash dividends to common stockholders. We base the risk-free interest rate on the implied yield currently available on U.S. Treasury zero-coupon issues with a remaining term equal to the expected term of our stock options. Expected volatility is determined using a combination of the implied volatility of publicly traded options in our stock and historical volatility of our stock price.

Restricted and Performance-Based Stock Units. Our restricted stock units consist of service-based award. Our performance-based stock units are subject to certain performance metrics, which may be market-based or non-market-based financial metrics. Our market-based performance stock units are contingent upon the attainment of certain stock prices generally over a four-year performance period. Our non-market-based performance metrics are contingent upon attainment of certain financial performance metrics generally over a one or two-year performance period. Performance-based stock units vest on the one-year anniversary of the date of achievement, subject to the employee’s continued service through the vesting date. Each restricted and performance-based stock unit represents a contingent right to receive a share of our common stock upon predetermined criteria.

The fair value for restricted and non-market-based performance stock units is estimated on the date of grant based on the current market price of our common shares. The grant date fair value of market-based performance stock awards is determined using the Monte-Carlo simulation model and requires the input of subjective assumptions. The weighted-average expected term is based on the likelihood of achievement using historical behavior. The dividend yield is based on our dividend payment history and expectation of future dividend payments. Through December 31, 2024, we had not declared or paid any cash dividends to common stockholders. We base the risk-free interest rate on the implied yield currently available on U.S. Treasury zero-coupon issues with a remaining term equal to the length of the remaining performance period. Expected volatility is determined using a combination of the implied volatility of publicly traded options in our stock and historical volatility of our stock price.

Based on the extent to which metrics are achieved, vested units may range from zero and 200% of the target number of performance-based stock units. For performance-based stock units that do not contain a market condition, the total amount of compensation expense recognized reflects management’s assessment of the probability that performance goals will be achieved. A cumulative adjustment is recognized to compensation expense in the current period to reflect any changes in the probability of achievement of performance goals. The estimated attainment of performance-based awards is also subject to continued service through the vesting date and ultimately are subject to the discretion of the Company’s compensation committee. The assumptions used in calculating the fair value of stock-based payment awards and expected attainment of performance-based awards represent our best estimates, but these estimates involve inherent uncertainties and the application of management
judgment. We will continue to use judgment in evaluating the expected term and volatility related to our own stock-based awards on a prospective basis and incorporating these factors into the model. Changes in key assumptions could significantly impact the valuation of such instruments.

Forfeiture Rate. We estimate a forfeiture rate to calculate the stock-based compensation for all of our awards. We evaluate the appropriateness of the forfeiture rate based on historical forfeiture, analysis of employee turnover, and other factors. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

Earnings (Loss) Per Share – Our Series A Preferred Stock is considered a participating security which requires the use of the two-class method for the computation of basic and diluted per share amounts. Under the two-class method, earnings available to common stockholders for the period are allocated between common stockholders and participating securities according to dividends accumulated and participation rights in undistributed earnings. Net loss attributable to common stockholders is not allocated to the convertible preferred stock as the holder of the Series A Preferred Stock does not have a contractual obligation to share in losses. Basic net loss attributable to common stockholders per share is computed by dividing net loss available to common stockholders by the weighted-average number of shares of common stock outstanding for the period. Diluted net loss attributable to common stockholders per share is computed by dividing the net loss available to common stockholders for the period by the weighted average number of common and common equivalent shares outstanding during the period. Diluted net loss attributable to common stockholders per share reflects all potential dilutive common stock equivalent shares, including conversion of preferred stock, stock options, restricted stock units and shares to be issued under our employee stock purchase program.

401(k) Plan – Our Board of Directors adopted a defined contribution retirement plan (“401(k) Plan”) in 1998, which qualifies under Section 401(k) of the Internal Revenue Code of 1986. Participation in the 401(k) Plan is available to substantially all employees in the United States. Employees may contribute up to 85% of their salary, subject to applicable annual Internal Revenue Code limits and are permitted to make both pre-tax and after-tax contributions. Employee contributions are fully vested when contributed. We contribute a maximum of 100% of the first 3% of compensation a participant contributes to the 401(k) Plan, which vests immediately. Our matching contributions to the 401(k) Plan are discretionary and are expensed as incurred. We recognized expense of $4.2 million and $3.6 million for the years ended December 31, 2024 and 2023, respectively, related to 401(k) matching contributions.

Income Taxes – We account for income taxes using the liability method. Deferred income taxes are determined based on the differences between the financial reporting and tax bases of assets and liabilities, using enacted statutory tax rates in effect for the year in which the differences are expected to reverse.

We utilize a two-step approach for evaluating uncertain tax positions. Step one, Recognition, requires a company to determine if the weight of available evidence indicates that a tax position is more likely than not to be sustained upon audit, including resolution of related appeals or litigation processes, if any. Step two, Measurement, is based on the largest amount of benefit, which is more likely than not to be realized on ultimate settlement. We record interest and penalties related to uncertain tax positions as income tax expense in the consolidated financial statements.
Recently Adopted Accounting Pronouncements

Segment Reporting (Topic 280) — In November 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. This ASU updates reportable segment disclosure requirements by requiring disclosures of significant reportable segment expenses that are regularly provided to the chief operating decision maker (“CODM”) and included within each reported measure of a segment’s profit or loss. ASU 2023-07 does not change how a public entity identifies its operating segments, aggregates those operating segments or applies the quantitative thresholds to determine its reportable segments. The ASU is effective for fiscal years beginning after December 15, 2023 and interim periods beginning after December 15, 2024 and adoption of the ASU should be applied retrospectively to all prior periods presented in the financial statements with early adoption permitted. We have adopted ASU 2023-07 retrospectively in our consolidated financial statements and related disclosures. See Note 9 - Segment and Geographic Information for additional information.

Recently Issued Accounting Pronouncements Not Yet Adopted

Income Taxes (Topic 740) — In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which will require public entities, on an annual basis, to provide disclosure of specific categories in the rate reconciliation, as well as additional disclosure on income taxes paid. The ASU is effective on a prospective basis for fiscal years beginning after December 15, 2024 for public entities and early adoption is permitted. We are currently evaluating the impact of adopting of this ASU on our consolidated financial statements and related disclosures.

Income Statement – Reporting Comprehensive Income – Expense Disaggregation Disclosures (Subtopic 220-40) — In November 2024, the FASB issued ASU 2024-03, Income Statement – Reporting Comprehensive Income – Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. This ASU will require more detailed information about specified categories of expenses (purchases of inventory, employee compensation, depreciation, intangible asset amortization and depletion) included in certain expense captions presented on the face of the income statement. The ASU is effective for fiscal years beginning after December 15, 2026 and for interim periods beginning after December 15, 2027. The ASU may be applied either prospectively to financial statements issued for reporting periods after the effective date of this ASU or retrospectively to all prior periods presented in the financial statements and early adoption is permitted. We are currently evaluating the impact of adopting this ASU on our consolidated financial statements and related disclosures.
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Revenue
12 Months Ended
Dec. 31, 2024
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
Disaggregation of Revenue – The table below depicts the disaggregation of revenue by product and is consistent with how we evaluate our financial performance (in thousands):
Year Ended December 31,
20242023
Medicare
Medicare Advantage$394,942 $335,849 
Medicare Supplement19,634 13,825 
Medicare Part D12,773 11,180 
Total Medicare427,349 360,854 
Individual and Family (1)
Non-Qualified Health Plans3,640 10,640 
Qualified Health Plans4,762 6,020 
Total Individual and Family8,402 16,660 
Ancillary
Short-term2,317 3,319 
Dental3,514 3,151 
Vision2,062 1,627 
Other2,894 2,657 
Total Ancillary10,787 10,754 
Small Business11,545 17,669 
Commission Bonus and Other3,564 (2,013)
Total Commission Revenue461,647 403,924 
Other Revenue
Sponsorship and Advertising Revenue45,481 38,743 
Fee-based and Other Revenue25,282 10,204 
Total Other Revenue70,763 48,947 
Total Revenue$532,410 $452,871 
_______
(1)We define our individual and family plan offerings as major medical individual and family health insurance plans, which do not include Medicare-related, small business or ancillary plans. Individual and family health insurance plans include both qualified and non-qualified plans. Qualified health plans meet the requirements of the Affordable Care Act and are offered through the government-run health insurance exchange in the relevant jurisdiction. Non-qualified health plans do not meet the requirements of the Affordable Care Act and are not offered through the government-run health insurance exchange in the relevant jurisdiction. Individuals that purchase non-qualified health plans cannot receive a subsidy in connection with the purchase of non-qualified plans.

Commission Revenue

Since the adoption of ASC 606, we have evaluated changes in estimated cash collections and compare these to the initial estimates of LTV at the time of approval. We record adjustment revenue in the period when the risk of significant reversal is not probable and continue to enhance our LTV estimation models to improve the accuracy and to reduce the fluctuations of our LTV estimates.
Commission revenue by segment is presented in the table below (in thousands):
Year Ended December 31,
20242023
Medicare
Commission revenue from members approved during the period
$412,887 $326,087 
Net commission revenue from members approved in prior periods (1)
18,678 33,544 
Total Medicare segment commission revenue
$431,565 $359,631 
Employer and Individual
Commission revenue from members approved during the period
$16,463 $19,789 
Commission revenue from renewals of small business members during the period
9,562 9,973 
Net commission revenue from members approved in prior periods (1)
4,057 14,531 
Total Employer and Individual segment commission revenue
$30,082 $44,293 
Total commission revenue from members approved during the period$429,350 $345,876 
Commission revenue from renewals of small business members during the period9,562 9,973 
Total net commission revenue from members approved in prior periods (1)(2)
22,735 48,075 
Total commission revenue$461,647 $403,924 
_______
(1)    These amounts reflect our revised estimates of cash collections for certain members approved prior to the relevant reporting period that are recognized as adjustments to revenue within the relevant reporting period. The net commission revenue from members approved in prior periods, or the net adjustment revenue includes both increases as well as reductions in revenue for certain prior period cohorts.
(2)     The after-tax impact of total net commission revenue from members approved in prior periods for the years ended December 31, 2024 and 2023 was $0.59 and $1.30 per basic and diluted share, respectively. The total reductions to revenue from members approved in prior periods were $5.3 million and $4.3 million for the years ended December 31, 2024 and 2023, respectively. These reductions to revenue primarily relate to the Medicare segment.

LTV Estimation Model

During 2024, we observed increases in new paying members, stronger constraint release and commission rate increases for our Medicare segment. Based on our evaluation of the updated LTV models and improved retention and commission rate trends, we recorded $18.7 million of net adjustment revenue for the year ended December 31, 2024. In addition, we continued to observe stronger constraint release and commission retention rate increases in our LTV assessments for the majority of the earlier period cohorts of certain products in our E&I segment and as a result, we recognized $4.1 million of net adjustment revenue for the year ended December 31, 2024. We will continue to monitor our member retention rates as compared to our forecasts and other market factors and evaluate whether any addition or reduction of adjustment revenue shall be recorded as we continue to assess our LTV models in future periods.

During 2023, we observed stronger member retention rates and commission rate increases for our Medicare segment. Based on our evaluation of the updated LTV models and retention and commission rate trends, we recorded $33.5 million of net adjustment revenue for the year ended December 31, 2023. In addition, we continued to observe stronger member retention rates in our LTV assessments for the majority of the earlier period cohorts of certain products in our E&I segment and as a result, we recognized $14.5 million of net adjustment revenue for the year ended December 31, 2023. We will continue to monitor our member retention rates as compared to our forecasts and other market factors and evaluate whether any addition or reduction of adjustment revenue shall be recorded as we continue to assess our LTV models in future periods.
v3.25.0.1
Supplemental Financial Statement Information
12 Months Ended
Dec. 31, 2024
Balance Sheet Related Disclosures [Abstract]  
Supplemental Financial Statement Information Supplemental Financial Statement Information
Cash, Cash Equivalents and Restricted Cash

Our cash, cash equivalents and restricted cash balances are summarized as follows (in thousands):
December 31, 2024December 31, 2023
Cash$10,927 $7,114 
Cash equivalents28,270 108,608 
Cash and cash equivalents39,197 115,722 
Restricted cash3,090 3,090 
Total cash, cash equivalents and restricted cash$42,287 $118,812 

As of December 31, 2024 and 2023, we had $3.1 million of restricted cash which was classified as a non-current asset on our Consolidated Balance Sheets. This amount collateralizes letters of credit related to certain lease commitments.

Contract Assets and Accounts Receivable

We do not require collateral or other security for our contract assets and accounts receivable. We believe the potential for collection issues with any of our customers was minimal as of December 31, 2024.

We estimate an allowance for credit losses using relevant available information from internal and external sources, related to past events, current conditions, and reasonable and supportable forecasts. Specifically, for the purpose of measuring the probability of default parameters, we utilize Capital IQ’s, Standard & Poor’s and Moody’s analytics. Our estimates of loss given default are determined by using our historical collections data as well as historical information obtained through our research and review of other insurance related companies. Our estimated exposure at default is determined by applying these internal and external data sources to our commissions receivable balances. As such, we apply an immediate reversion method and revert to historical loss information when computing our credit loss exposure. Credit loss expenses are assessed quarterly and included in the “General and administrative” line in our Consolidated Statements of Comprehensive Income (Loss). There were no write-offs during the years ended December 31, 2024 and 2023.

The change in the allowance for credit losses is summarized as follows (in thousands):
December 31, 2024December 31, 2023
Beginning balance$2,118 $2,398 
Change in allowance104 (280)
Ending balance$2,222 $2,118 
Our contract assets – commissions receivable activities, net of credit loss allowances, are summarized as follows (in thousands):
Year Ended December 31, 2024
Medicare Segment
E&I Segment
Total
Beginning balance$847,332 $70,845 $918,177 
Commission revenue from members approved during the period412,887 16,463 429,350 
Commission revenue from renewals of small business members during the period— 9,562 9,562 
Net commission revenue from members approved in prior periods18,678 4,057 22,735 
Cash receipts(341,860)(37,870)(379,730)
Net change in credit loss allowance(97)(7)(104)
Ending balance$936,940 $63,050 $999,990 
Year Ended December 31, 2023
Medicare Segment
E&I Segment
Total
Beginning balance$817,043 $67,261 $884,304 
Commission revenue from members approved during the period326,087 19,789 345,876 
Commission revenue from renewals of small business members during the period— 9,973 9,973 
Net commission revenue from members approved in prior periods33,544 14,531 48,075 
Cash receipts(329,600)(40,731)(370,331)
Net change in credit loss allowance258 22 280 
Ending balance$847,332 $70,845 $918,177 

Credit Risk

Our financial instruments that are exposed to concentrations of credit risk principally consist of cash, cash equivalents, marketable securities, contract assets commissions receivable and accounts receivable. We invest our cash and cash equivalents with major banks and financial institutions and, at times, such investments are in excess of federally insured limits. We also have deposits with major banks in China that are denominated in both U.S. dollars and Chinese Yuan Renminbi and are not insured by the U.S. federal government. The deposits in China were $5.0 million as of December 31, 2024. See Note 4Fair Value Measurements for additional information regarding our marketable securities.

We do not require collateral or other security for either our contract assets or accounts receivable. Carriers that represented 10% or more of our total contract assets – commissions receivable and accounts receivable balances are summarized as follows:
 December 31, 2024December 31, 2023
Humana28 %27 %
UnitedHealthcare (1)
27 %26 %
Aetna (1)
17 %16 %
_______
(1)Percentages include the carriers’ subsidiaries.
Prepaid Expenses and Other Current Assets – Our prepaid expenses and other current assets are summarized as follows (in thousands):
December 31, 2024December 31, 2023
Prepaid software and maintenance contracts$5,582 $5,328 
Prepaid expenses2,405 1,808 
Prepaid licenses2,358 2,739 
Prepaid insurance1,296 1,436 
Other current assets1,320 733 
Prepaid expenses and other current assets$12,961 $12,044 

Property and Equipment, net – Our property and equipment, net are summarized as follows (in thousands):
 December 31, 2024December 31, 2023
Computer equipment and software$9,183 $9,008 
Office equipment and furniture928 2,875 
Leasehold improvements3,403 4,124 
Property and equipment, gross13,514 16,007 
Less: accumulated depreciation and amortization(9,077)(11,143)
Property and equipment, net$4,437 $4,864 

Depreciation and amortization expense related to property and equipment for the years ended December 31, 2024 and 2023 was $2.0 million and $2.5 million, respectively. During 2024, we recognized $0.5 million of property and equipment impairment as a result of impairment charges on certain leased office spaces in the “Impairment, restructuring and other charges” line in our Consolidated Statements of Comprehensive Income (Loss). See Note 11 Impairment, Restructuring and Other Charges for further discussion on our impairment charge in 2024.

Intangible Assets – As of December 31, 2024 and 2023, our intangible assets subject to amortization had a gross carrying value of $17.2 million and life-to-date accumulated amortization and impairment charges of $17.2 million. As of December 31, 2024 and 2023, our indefinite-lived intangible assets had a gross carrying value of $5.1 million and life-to-date impairment charges of $3.2 million. We had no amortization expense related to intangible assets for the years ended December 31, 2024 and 2023.
v3.25.0.1
Fair Value Measurements
12 Months Ended
Dec. 31, 2024
Fair Value Disclosures [Abstract]  
Fair Value Measurements Fair Value Measurements
We define fair value as the price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques we use to measure fair value maximize the use of observable inputs and minimize the use of unobservable inputs. We classify the inputs used to measure fair value into the following hierarchy:
Level 1 Unadjusted quoted prices in active markets for identical assets or liabilities.
Level 2 Unadjusted quoted prices in active markets for similar assets or liabilities; unadjusted quoted prices for identical or similar assets or liabilities in markets that are not active; inputs other than quoted prices that are observable for the asset or liability.
Level 3 Unobservable inputs for the asset or liability.
Our financial assets measured at fair value on a recurring basis are summarized below by their classification within the fair value hierarchy as follows (in thousands):
 December 31, 2024
 Carrying ValueLevel 1Level 2Level 3Total
Assets
Cash equivalents
Money market funds$15,090 $15,090 $— $— $15,090 
Commercial paper10,562 — 10,562 — 10,562 
Government securities2,618 — 2,618 — 2,618 
Short-term marketable securities
Commercial paper17,799 — 17,799 — 17,799 
Government securities25,244 — 25,244 — 25,244 
Total assets measured at fair value$71,313 $15,090 $56,223 $— $71,313 

December 31, 2023
Carrying ValueLevel 1Level 2Level 3Total
Assets
Cash equivalents
Money market funds$11,576 $11,576 $— $— $11,576 
Commercial paper86,090 — 86,090 — 86,090 
Government securities10,942 — 10,942 — 10,942 
Short-term marketable securities
Government securities5,930 — 5,930 — 5,930 
Total assets measured at fair value$114,538 $11,576 $102,962 $— $114,538 

We endeavor to utilize the best available information in measuring fair value. Our money market funds are measured at fair value based on quoted prices in active markets and are classified as Level 1 within the fair value hierarchy. Our available for sale marketable securities, which include commercial paper and government securities with maturities of less than one year, are measured at fair value using quoted market prices to the extent available or alternative pricing sources and models utilizing market observable inputs and are classified as Level 2 within the fair value hierarchy. There were no transfers between the hierarchy levels during either of the years ended December 31, 2024 or 2023.

The following table summarizes our cash equivalents and available-for-sale debt securities by contractual maturity (in thousands):
As of December 31, 2024As of December 31, 2023
Amortized CostFair ValueAmortized CostFair Value
Due in 1 year$71,297 $71,313 $114,577 $114,538 
Unrealized gains and losses on available-for-sale debt securities that are not credit related are included in accumulated other comprehensive loss and summarized as follows (in thousands):

December 31, 2024
Amortized CostUnrealized GainsUnrealized LossesFair Value
Cash equivalents
Money market funds$15,090 $— $— $15,090 
Commercial paper10,565 — (3)10,562 
Government securities2,618 — — 2,618 
Short-term marketable securities
Commercial paper17,792 — 17,799 
Government securities25,232 12 — 25,244 
Total$71,297 $19 $(3)$71,313 

December 31, 2023
Amortized CostUnrealized GainsUnrealized LossesFair Value
Cash equivalents
Money market funds$11,576 $— $— $11,576 
Commercial paper86,132 — (42)86,090 
Government securities
10,940 — 10,942 
Short-term marketable securities
Government securities
5,929 — 5,930 
Total$114,577 $$(42)$114,538 

As of December 31, 2024 and 2023, we had 11 and 20 securities, respectively, in a net unrealized loss position that were immaterial individually and in aggregate. We did not record any credit losses regarding our available-for-sale debt securities during the year ended December 31, 2024 or 2023. We do not intend to sell these securities and it is more likely than not that we will not be required to sell these securities before the recovery of their amortized cost basis. We recognized interest income of $7.2 million and $8.4 million for the years ended December 31, 2024 and 2023, respectively.
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Equity
12 Months Ended
Dec. 31, 2024
Stockholders' Equity Note [Abstract]  
Equity Equity
Common Stock – On all matters submitted to our stockholders for vote, our common stockholders are entitled to one vote per share, voting together as a single class, and do not have cumulative voting rights. Accordingly, the holders of a majority of the shares of common stock entitled to vote in any election of directors can elect all of the directors standing for election, if they so choose. Subject to preferences that may apply to any shares of preferred stock outstanding, the holders of common stock are entitled to share equally in any dividends, when and if declared by our Board of Directors. Upon the occurrence of a liquidation, dissolution or winding-up, the holders of common stock are entitled to share equally in all assets remaining after the payment of any liabilities and the liquidation preferences on any outstanding preferred stock. Holders of common stock have no preemptive or conversion rights or other subscription rights and there are no redemption or sinking funds provisions applicable to the common stock.
Stock Repurchase Programs – We had no stock repurchase activity during the years ending December 31, 2024 or 2023. As of December 31, 2024 and 2023, we had a total of 13.4 million and 12.8 million shares, respectively, held in treasury. As of December 31, 2024 and 2023, we had 2.7 million and 2.1 million shares, respectively, in treasury that were previously surrendered by employees to satisfy tax withholding due in connection with the vesting of certain restricted stock units as well as 10.7 million shares previously repurchased under our past repurchase programs.

For accounting purposes, common stock repurchased under our stock repurchase programs is recorded based upon the settlement date of the applicable trade. Such repurchased shares are held in treasury and are presented using the cost method.

2020 Employee Share Purchase Plan On June 12, 2024, upon approval at our annual meeting of stockholders, we adopted an amendment to the eHealth, Inc. 2020 Employee Stock Purchase Plan (“ESPP”) to increase the maximum number of shares that may be issued under the ESPP by 0.5 million shares to a total of 1.0 million shares. Employees purchased 0.1 million shares of common stock under our ESPP during the years ended December 31, 2024 and 2023. There were 0.5 million shares remaining for purchase under our ESPP as of December 31, 2024. As of December 31, 2024, there was $0.1 million of unrecognized compensation cost related to our employee stock purchase program, expected to be recognized over a weighted average period of 0.4 years.

Equity Plans – As of December 31, 2024, we can award share-based compensation grants under the Amended and Restated 2021 Inducement Plan (the “A&R 2021 Inducement Plan”) and the 2024 Equity Incentive Plan (the “2024 Equity Plan”) (together, the “Equity Plans”). On June 12, 2024, upon approval at our annual meeting of stockholders, we adopted the 2024 Equity Plan which replaced the Amended and Restated 2014 Equity Incentive Plan (the “2014 Equity Plan”). Subject to applicable laws, we are permitted to grant awards of stock options, restricted stock units, stock appreciation rights, performance units and performance shares to eligible employees, directors and consultants of ours or any parent or subsidiary corporation of ours under the 2024 Equity Plan. We have reserved for issuance under the 2024 Equity Plan a number of shares equal to the sum of (i) 1,350,000 shares, plus (ii) up to an additional 300,000 shares reserved for issuance under the 2014 Equity Plan that (A) were reserved but not issued or (B) are subject to equity awards that later expire or otherwise terminate without having been exercised or issued in full or are forfeited to or repurchased by the Company due to failure to vest. The 2024 Equity Plan does not include an evergreen provision to automatically increase the number of shares available under the plan, and any increase in the number of shares authorized for issuance under the 2024 Equity Plan requires stockholder approval. Additionally, while shares subject to awards granted under our 2024 Equity Plan which expire or become unexercisable or are forfeited to or repurchased by us due to failure to vest will return to the 2024 Equity Plan share reserve, the following shares will not return to the share reserve for future issuance: (i) shares used in connection with the exercise of an option and/or stock appreciation right to pay the exercise price or purchase price of such award or satisfy applicable tax withholding obligations; and (ii) the gross number of shares subject to stock appreciation rights that are exercised.

We generally issue previously unissued common stock upon the exercise of stock options and the vesting of restricted and performance-based stock units. However, we may reissue previously acquired treasury shares to satisfy these future issuances. As of December 31, 2024, there were 5.8 million shares reserved for issuance and 2.1 million shares available for grant under the Equity Plans.
Stock-Based Compensation Expense – The following table summarizes stock-based compensation expense recognized for the years presented below (in thousands):
Year Ended December 31,
20242023
Restricted stock units$16,081 $19,151 
Performance-based stock units2,397 2,422 
Common stock options1,283 1,254 
Employee stock purchase program120 386 
Total stock-based compensation expense$19,881 $23,213 
Related tax benefit recognized$4,748 $5,488 

The following table summarizes stock-based compensation expense by operating function for the years presented below (in thousands):
 Year Ended December 31,
 20242023
Marketing and advertising$2,413 $2,201 
Customer care and enrollment1,845 2,287 
Technology and content3,331 4,498 
General and administrative12,292 14,227 
Total stock-based compensation expense19,881 23,213 
Amount capitalized for internal-use software687 1,040 
Total stock-based compensation$20,568 $24,253 

For the years ended December 31, 2024 and 2023, there was a total of $0.7 million and $1.0 million, respectively, of stock-based compensation expense capitalized in the internal-use software and website development costs classified under Other assets, which represents a noncash investing activity.

Stock Options The following table summarizes stock option activity (in thousands, except weighted-average exercise price and weighted-average remaining contractual life data):
 
Number of Stock Options (1)
Weighted Average Exercise PriceWeighted-Average Remaining Contractual Life (years)
Aggregate Intrinsic Value (2)
Outstanding as of December 31, 2023218 $39.65 4.5$— 
Granted— $— 
Exercised— $— 
Forfeited(5)$18.75 
Outstanding balance as of December 31, 2024213 $40.15 3.6$— 
Exercisable as of December 31, 202494 $39.04 3.3$— 
_______ 
(1)Includes certain stock options with service, performance-based or market-based vesting criteria.
(2)The aggregate intrinsic value is calculated as the product between eHealth’s closing stock price as of December 31, 2024 and 2023 and the exercise price of in-the-money options as of those dates. 
There were no options granted or exercised during the years ended December 31, 2024 and 2023.

As of December 31, 2024, there was $0.4 million of total unamortized compensation cost, net of estimated forfeitures, related to stock options, expected to be recognized over a weighted average period of 0.4 years.

Restricted Stock Units The following table summarizes restricted stock unit activity (in thousands, except weighted-average grant date fair value and weighted-average remaining service period data):
Number of Restricted Stock Units
Weighted-Average Grant Date Fair Value
Weighted-Average Remaining Service Period (years)
Aggregate Intrinsic Value (1)
Outstanding as of December 31, 20233,105 $11.31 1.3$27,083 
Granted1,921 $5.28 
Vested(1,384)$13.12 
Forfeited(531)$7.68 
Outstanding as of December 31, 20243,111 $7.41 1.1$29,247 
_______
(1)The aggregate intrinsic value is calculated as the difference of the grant date price and our closing stock price as of December 31, 2024 and 2023 multiplied by the number of restricted stock units outstanding as of December 31, 2024 and 2023, respectively.   

As of December 31, 2024, there was $16.4 million of total unamortized compensation cost, net of estimated forfeitures, related to restricted stock units, expected to be recognized over a weighted average period of 2.0 years. The total fair value of restricted stock units vested during the year ended December 31, 2024 and 2023 was $7.7 million and $10.0 million, respectively.

Performance-based Stock Units The following table summarizes performance-based stock unit activity (in thousands, except weighted-average grant date fair value and weighted-average remaining service period data):

Number of Performance-based Stock Units
Weighted-Average Grant Date Fair Value
Weighted-Average Remaining Service Period (years)
Aggregate Intrinsic Value (1)
Outstanding as of December 31, 2023400 $14.32 0.6$3,486 
Granted365 $5.17 
Vested(303)$7.38 
Forfeited(77)$14.75 
Outstanding as of December 31, 2024385 $11.03 2.0$3,617 
_______
(1)The aggregate intrinsic value is calculated as the difference of the grant date price and our closing stock price as of December 31, 2024 and 2023 multiplied by the number of performance stock units outstanding as of December 31, 2024 and 2023, respectively.
As of December 31, 2023, there was $1.7 million of total unamortized compensation cost, net of estimated forfeitures, related to performance-based stock units, expected to be recognized over a weighted average period of 2.0 years. The total fair value of performance-based stock units vested during the year ended December 31, 2024 and 2023 was $2.5 million and $0.7 million, respectively.

The weighted-average fair value of the market-based performance-based stock units was determined using the Monte Carlo simulation model using the following weighted average assumptions:
Year Ended December 31,
 20242023
Expected term (years)n/a1.1
Expected volatilityn/a76.3%
Expected dividend yieldn/a—%
Risk-free interest raten/a4.0%
Weighted-average grant date fair valuen/a$4.79
v3.25.0.1
Convertible Preferred Stock
12 Months Ended
Dec. 31, 2024
Temporary Equity Disclosure [Abstract]  
Convertible Preferred Stock Convertible Preferred Stock
Pursuant to an investment agreement dated February 17, 2021 with Echelon Health SPV, LP (“H.I.G.”), an investment vehicle of H.I.G. Capital (the “H.I.G. Investment Agreement”), we issued and sold to H.I.G., in a private placement, 2,250,000 shares of Series A convertible preferred stock (the “Series A Preferred Stock”), par value $0.001 per share, at an aggregate purchase price of $225.0 million on April 30, 2021 (the “Closing Date”). We received $214.0 million in net proceeds from the private placement with H.I.G., net of sales commissions and certain transaction fees totaling $11.0 million. Our Series A Preferred Stock is considered temporary equity in our Consolidated Balance Sheets and we have determined there are no material embedded features that require recognition as a derivative asset or liability. The Series A Preferred Stock ranks senior to all other equity securities of the Company with respect to dividend rights and rights on the distribution of assets on any voluntary or involuntary liquidation, dissolution or winding up of the affairs of the Company.

Voting Rights — The Series A Preferred Stock votes together with the common stock as a single class on all matters submitted to a vote of the holders of the common stock in accordance with the Certificate of Designations of Series A Preferred Stock, as filed with the Secretary of State of the State of Delaware on April 30, 2021 (the “Certificate of Designations”).

Dividends — The Series A Preferred Stock participates, on an as-converted basis, in all dividends paid to the holders of our common stock. From April 30, 2021 through June 30, 2023, dividends accrued at 8% per annum on the stated value of $100 per share, payable in kind (“PIK”). Subsequent to June 30, 2023, dividends accrue at 8% per annum, with 6% PIK and 2% payable in cash in arrears. Dividends compound semiannually and are PIK and payable in cash in arrears, as applicable, on June 30 and December 31 of each year. During the year ended December 31, 2024, we made cash dividend payments in an aggregate amount of $5.6 million. PIK dividends are cumulative and are added to the Accrued Value, as defined in the H.I.G. Investment Agreement.

Board Nomination Rights – As of December 31, 2024, H.I.G. has designated one member and one board observer to the Company’s Board of Directors.

Conversion Rights — The Series A Preferred Stock is convertible at any time into common stock at a conversion rate (“Conversion Price”) and is subject to further adjustment and the number of shares of common stock issuable upon conversion is subject to certain limitations, each as set forth in the H.I.G. Investment Agreement. As of December 31, 2024, the Conversion Price was equal to $79.5861 per share.
Mandatory Conversion of the Series A Preferred Stock by the Company — At any time on or after the third anniversary of the Closing Date, if the volume-weighted average price per share of our common stock is greater than 167.5% of the then-current Conversion Price for 20 consecutive trading days in a 30-day trading day period, the Company has the right to convert all, but not less than all, of the Series A Preferred Stock into common stock at a conversion rate in accordance with the Certificate of Designations.

Redemption Put Right — At any time on or after the sixth anniversary of the Closing Date, holders of the Series A Preferred Stock has the right to cause the Company to redeem all or any portion of the Series A Preferred Stock in cash at an amount equal to the greater of (i) 135% of the Accrued Value per share as of the redemption date, plus accrued PIK dividends that have not yet been added to the Accrued Value and (ii) the amount per share that would be payable on an as-converted basis on such Series A Preferred Stock at the then-current Accrued Value, plus accrued PIK dividends that have not yet been added to the Accrued Value, and in either case of (i) or (ii) plus any unpaid cash dividends that would have otherwise been settled in cash in connection with such conversion (the greater of (i) and (ii), the “Redemption Price”).

Redemption Call Right — At any time on or after the sixth anniversary of the Closing Date, the Company has the right (but not the obligation) to redeem out of legally available funds and for cash consideration all (but not less than all) of the Series A Preferred Stock upon at least 30 days prior written notice at an amount equal to the Redemption Price.

Covenants and Liquidity Requirements — As long as H.I.G. continues to own at least 30% of the Series A Preferred Stock originally issued to it in the private placement, the consent of H.I.G. is required for the Company to incur certain indebtedness and to take certain other corporate actions as set forth in the H.I.G. Investment Agreement. The Company is required to maintain an Asset Coverage Ratio (as defined in the H.I.G. Investment Agreement), which was 2.5x from August 2023 onwards. Additionally, the H.I.G. Investment Agreement requires the Company to maintain a Minimum Liquidity Amount (as defined in the H.I.G. Investment Agreement) for certain periods that ranges from $65.0 million to $125.0 million. Failure to maintain the Minimum Asset Coverage Ratio or the Minimum Liquidity Amount as of the date or for the time period required by the H.I.G. Investment Agreement, for as long as H.I.G. continues to own at least 30% of the Series A Preferred Stock originally issued to it in the private placement, entitles H.I.G., subject to conditions and restrictions specified therein, to additional rights, including the right to nominate one additional member to the Company’s Board of Directors, the right to approve the Company’s annual budget, the right to approve hiring or termination of certain key executives, and the right to approve the incurrence of certain indebtedness. As of September 30, 2023, we failed to maintain the Minimum Asset Coverage Ratio, which entitles H.I.G. to the additional rights set forth above. On March 13, 2024, the Nominating and Corporate Governance Committee of our Board of Directors approved the appointment of a board observer designated by H.I.G. As of November 30, 2024, we were no longer in compliance with the Minimum Liquidity Amount. The non-compliance with the Minimum Asset Coverage Ratio or the Minimum Liquidity Amount does not entitle H.I.G. to accelerate the redemption of the Series A Preferred Stock.

As of December 31, 2024, the estimated Series A Preferred Stock redemption value equals 135% of the Accrued Value per share as of the redemption date, plus accrued PIK dividends, that have not yet been added to the Accrued Value, which is significantly in excess of the fair value of the common stock into which the Series A Preferred Stock is convertible as of December 31, 2024. We have elected to apply the accretion method to adjust the carrying value of the Series A Preferred Stock to its redemption value at the earliest date of redemption, April 30, 2027. Amounts recognized to accrete the Series A Preferred Stock to its estimated redemption value are treated as a deemed dividend and are recorded as a reduction to retained earnings, to the extent available, and if not, are recorded as a reduction to additional-paid-in-capital. The estimated redemption value will vary in subsequent periods due to the redemption put right described above and we have elected to recognize such changes prospectively. No shares of Series A Preferred Stock have been converted and the Series A Preferred Stock was convertible into 3.7 million shares of common stock as of December 31, 2024.
The following table summarizes the proceeds and changes to our Series A Preferred Stock (in thousands):

Gross proceeds$225,000 
Less: issuance costs(10,975)
Net proceeds$214,025 
Balance as of December 31, 2023$298,053 
Accrued paid-in-kind dividends16,688 
Change in preferred stock redemption value22,768 
Balance as of December 31, 2024
$337,509 
v3.25.0.1
Net Loss Per Share Attributable to Common Stockholders
12 Months Ended
Dec. 31, 2024
Earnings Per Share [Abstract]  
Net Loss Per Share Attributable to Common Stockholders Net Loss Per Share Attributable to Common Stockholders
The following table sets forth the computation of basic and diluted net loss attributable to common stockholders per share (in thousands, except per share amounts):

 Year Ended December 31,
 20242023
Basic  
Net loss attributable to common stockholders
$(34,960)$(66,515)
Shares used in per share calculation – basic29,335 28,016 
Net loss attributable to common stockholders per share – basic
$(1.19)$(2.37)
Diluted: 
Net loss attributable to common stockholders
$(34,960)$(66,515)
Shares used in per share calculation – basic29,335 28,016 
Dilutive effect of common stock— — 
Shares used in per share calculation – diluted29,335 28,016 
Net loss attributable to common stockholders per share – diluted
$(1.19)$(2.37)

For each of the years ended December 31, 2024 and 2023, we had securities outstanding that could potentially dilute net loss per share, but the shares from the assumed conversion or exercise of these securities were excluded in the computation of diluted net loss per share as their effect would have been anti-dilutive. The number of weighted-average outstanding anti-dilutive shares that were excluded from the computation of diluted net loss per share consisted of the following (in thousands):
 Year Ended December 31,
 20242023
Convertible preferred stock3,548 3,340 
Restricted stock units
1,852 2,255 
Performance-based stock units209 154 
Common stock options216 221 
Employee stock purchase program51 
Total5,834 6,021 
v3.25.0.1
Commitments and Contingencies
12 Months Ended
Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]  
Commitments and Contingencies Commitments and Contingencies
Service and Licensing Obligations

We have entered into service and licensing agreements with third-party vendors to provide various services, including network access, equipment maintenance and software licensing. As the benefits of these agreements are experienced uniformly over the applicable contractual periods, we record the related service and licensing expenses on a straight-line basis, although actual cash payment obligations under certain of these agreements fluctuate over the terms of the agreements.

 Our future minimum payments under non-cancellable contractual service and licensing obligations as of December 31, 2024 were as follows (in thousands):

For the Years Ending December 31,
2025$8,171 
20264,337 
2027512 
2028— 
2029— 
Thereafter— 
Total$13,020 

Operating Leases

Refer to Note 10 Leases for commitments related to our operating leases.

Self-Insurance

We provide comprehensive major medical benefits to our employees. Effective January 1, 2023, we began maintaining a substantial portion of our U.S. employee health insurance benefits on a self-insured basis with up to $0.3 million per individual per year with the maximum claim liability as of December 31, 2024 of $22.5 million. As a result, we record a self-insurance liability based on claims filed and an estimate of claims incurred but not yet reported. For the years ended December 31, 2024 and 2023 we had a self-insurance liability balance of $2.1 million and $2.5 million, respectively, in the “Accrued compensation and benefits” line on our Consolidated Balance Sheets.

Contingencies
From time to time, we receive inquiries from governmental bodies and also may be subject to various legal proceedings and claims arising in the ordinary course of business. We assess contingencies to determine the degree of probability and range of possible loss for potential accrual in our consolidated financial statements. An estimated loss contingency is accrued in the consolidated financial statements if it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. Legal proceedings or other contingencies could result in material costs, even if we ultimately prevail, and we may from time to time enter into settlements to resolve such litigation. Legal costs incurred in connection with the resolution of claims, lawsuits and other contingencies generally are expensed as incurred. There were no material litigation-related accruals recorded during the years ended December 31, 2024 and 2023.
v3.25.0.1
Segment and Geographic Information
12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Segment and Geographic Information Segment and Geographic Information
Reportable Segments

Our operating and reportable segments have been determined in accordance with ASC 280, Segment Reporting. Our business structure is comprised of two reportable operating segments: (i) Medicare, and (ii) Employer and Individual (“E&I”). Our Medicare segment includes operating segments that have been aggregated based on the nature of products and services, types or class of customers, methods used to distribute the products and services, the nature of the regulatory environment and similarity of economic characteristics.

The Medicare segment consists primarily of commissions earned as the broker of record from our sale of Medicare-related health insurance plans, including Medicare Advantage, Medicare Supplement and Medicare Part D prescription drug plans, and to a lesser extent, ancillary products sold to our Medicare-eligible beneficiaries, including but not limited to, dental and vision insurance. Our commissions may include certain bonus payments, which are generally based on attaining predetermined target sales levels or other objectives, as determined by the health insurance carriers. The Medicare segment consists of amounts earned in connection with our advertising program that allows Medicare-related carriers to purchase advertising on a separate website developed, hosted and maintained by us or pursuant to which we perform other services as marketing and our delivery and sale to third parties of Medicare-related health insurance leads generated by our ecommerce platforms and our marketing activities. The Medicare segment also generates revenue from our fee-based business process outsourcing services (“BPO”) where we are not the broker of record and cash is collected in advance or in close proximity to when revenue is recognized.

The E&I segment consists primarily of commissions earned from our sale of individual and family plans, including qualified and non-qualified, small business health insurance plans, and ancillary products sold to our non-Medicare-eligible consumers, including but not limited to, dental, vision and short-term insurance. To a lesser extent, the E&I segment includes amounts earned from our online sponsorship program that allows carriers to purchase advertising space in specific markets on our website as well as our technology licensing activities.

We report segment information based on how our chief executive officer, who is our chief operating decision maker (“CODM”), regularly reviews our operating results, allocates resources and makes decisions regarding our business operation in the annual budget and forecasting process along with evaluation of actual performance. Our CODM considers budget-to-actual variances on a monthly basis for our segment performance measures when making decisions about allocating capital and personnel to our segments. These performance measures include total segment revenue and segment gross profit (loss). Prior to the fourth quarter of 2024, we reported our measure of segment profitability as segment profit (loss). Accordingly, prior period amounts have been reclassified to conform to the current period presentation, in all material respects.

Segment gross profit (loss) is calculated as total revenue for the applicable segment less variable marketing and advertising expenses, segment CC&E and cost of revenue for the applicable segment. Variable marketing and advertising expenses represent costs incurred in member acquisition from our direct marketing and marketing partner channels and exclude fixed overhead costs, such as personnel related costs, consulting expenses and other operating costs allocated to the marketing and advertising department. Segment CC&E expenses include expenses we incur in assisting applicants during the enrollment process and exclude operating costs allocated to the CC&E department.
The results of our reportable segments are summarized for the periods presented below (in thousands):

Year Ended
 December 31,
 20242023
Medicare:
Total revenue
$500,638 $406,467 
Variable marketing and advertising
(157,121)(141,487)
Medicare CC&E(150,613)(137,910)
Cost of revenue
(1,396)(1,312)
Medicare segment gross profit
$191,508 $125,758 

Year Ended
 December 31,
 20242023
Employer and Individual:
Total revenue
$31,772 $46,404 
Variable marketing and advertising
(4,321)(3,304)
E&I CC&E(10,103)(9,214)
Cost of revenue
(398)(459)
E&I segment gross profit
$16,950 $33,427 

Year Ended
 December 31,
 20242023
Consolidated:
Total revenue
$532,410$452,871
Variable marketing and advertising
(161,442)(144,791)
Segment CC&E
(160,716)(147,124)
Cost of revenue
(1,794)(1,771)
Total segment gross profit
$208,458 $159,185 
A reconciliation of our segment gross profit (loss) to the Consolidated Statements of Comprehensive Income (Loss) for the periods presented is as follows (in thousands):

Year Ended December 31,
 20242023
Total segment gross profit
$208,458 $159,185 
Other marketing and advertising (1)
(29,395)(27,849)
Other CC&E (2)
(2,732)(2,438)
Technology and content(53,520)(58,609)
General and administrative(89,765)(99,363)
Impairment, restructuring and other charges(9,475)— 
Interest expense(11,159)(10,974)
Other income, net6,900 9,453 
Income (loss) before income taxes
$19,312 $(30,595)
_______
(1)Other marketing and advertising costs consist of fixed marketing and advertising, previously capitalized labor, depreciation and share-based compensation costs.
(2)Other CC&E costs consist of previously capitalized labor, depreciation and share-based compensation costs.

There were no inter-segment revenue transactions for the periods presented. With the exception of contract assets – commissions receivable, which is presented by segment in Note 3Supplemental Financial Statement Information, our CODM does not separately evaluate assets by segment, and therefore assets by segment are not presented.

Geographic Information

Our long-lived assets primarily consist of property and equipment, net and internally developed software. Our long-lived assets are attributed to the geographic location in which they are located. Long-lived assets by geographical area are summarized as follows (in thousands):

December 31, 2024December 31, 2023
United States$26,033 $29,419 
China299 281 
Total$26,332 $29,700 
 
Significant Customers

Substantially all revenue for the years ended December 31, 2024 and 2023 was generated from customers located in the United States. Carriers representing 10% or more of our total revenue are summarized as follows. The majority of the revenue was from the Medicare segment.

Year Ended December 31,
20242023
Humana24 %27 %
UnitedHealthcare (1)
22 %23 %
Aetna (1)
18 %15 %
_______
(1)Percentages include the carriers’ subsidiaries.
v3.25.0.1
Leases
12 Months Ended
Dec. 31, 2024
Leases [Abstract]  
Leases Leases
Our lease portfolio primarily consists of operating leases for office space and our leases have remaining lease terms of 1 to 5 years. Certain of these leases have free or escalating rent payment provisions. We recognize lease expense on a straight-line basis over the terms of the leases, although actual cash payment obligations under certain of these agreements fluctuate over the terms of the agreements. Most leases include options to renew, and the exercise of these options is at our discretion.

Subsequent to becoming a remote first workplace in the third quarter of 2022, we executed several subleases of our office space in the United States. The subleases run through the remaining term of the primary leases. As of December 31, 2024, we expect to generate a total of $12.2 million in future sublease income through January 31, 2030. Sublease income is recorded on a straight-line basis as a reduction of lease expense in our Consolidated Statements of Comprehensive Income (Loss).

We test right-of-use assets when impairment indicators are present in accordance with the asset impairment provisions of ASC 360, Property, Plant and Equipment. As part of our continued cost savings initiatives, we reassessed our occupied leased office space to identify excess space to vacate and potentially sublease. We also reassessed current market conditions in our previously vacated leased office spaces that have not yet been subleased. As a result, we determined impairment indicators were present and we performed impairment testing of our right-of-use assets, including leasehold improvements. We utilized an income approach to value the asset groups by performing a discounted cash flow analysis and determined that for certain leases the net carrying values exceeded the estimated discounted future cash flows expected to be derived from the properties based on Level 3 inputs, including current sublease market rent, future sublease market conditions and the discount rate. This resulted in $7.5 million of impairment charges related to our operating lease right-of-use assets and property, plant and equipment, which was reflected in the “Impairment, restructuring and other charges” line in our Consolidated Statements of Comprehensive Income (Loss) for the year ended December 31, 2024. See Note 11Impairment, Restructuring and Other Charges for further discussion about our asset impairment charges. We recorded no impairment charges related to operating lease right-of-use assets and the corresponding property, plant and equipment during the year ended December 31, 2023.

The components of operating lease costs were as follows (in thousands):
 Year Ended December 31,
 20242023
Operating lease expense
$5,659 $7,912 
Operating sublease income(2,549)(2,210)
Total operating lease cost$3,110 $5,702 

Supplemental information related to our leases are as follows (dollars in thousands):
Year Ended December 31,
20242023
Cash paid for amounts included in the measurement of operating lease liabilities$8,881$9,489
Non-cash investing activities relating to operating lease right-of-use assets$509$1,285

December 31, 2024December 31, 2023
Weighted-average remaining lease term of operating leases3.9 years4.8 years
Weighted-average discount rate used to recognize operating lease right-of-use-assets5.7 %5.7 %
As of December 31, 2024, maturities of our operating lease liabilities are as follows (in thousands):

Year ending December 31,
2025$9,162 
20267,691 
20276,950 
20284,998 
20293,008 
Thereafter196 
Total lease payments (1)
32,005 
Less imputed interest(3,542)
Total$28,463 
_______
(1)Non-cancellable sublease proceeds for the years ending December 31, 2025, 2026, 2027, 2028, 2029 and thereafter of $2.7 million, $2.9 million, $3.0 million, $3.1 million, $1.1 million, and $0.1 million, respectively, are not included in the table above.
v3.25.0.1
Impairment, Restructuring and Other Charges
12 Months Ended
Dec. 31, 2024
Restructuring and Related Activities [Abstract]  
Impairment, Restructuring and Other Charges Impairment, Restructuring and Other Charges
The following table details impairment, restructuring and other charges for each of the periods presented (in thousands):
Year Ended December 31,
20242023
Asset impairment charges$7,479 $— 
Restructuring and reorganization charges1,996 — 
Impairment, restructuring and other charges$9,475 $— 
Asset Impairments

For the year ended December 31, 2024, we recognized non-cash, pre-tax asset impairment charges of $7.5 million, related to several of our leased office spaces in the “Impairment, restructuring and other charges” line in our Consolidated Statements of Comprehensive Income (Loss). These charges were comprised of $7.0 million of operating lease right-of-use asset impairments and $0.5 million of property and equipment impairment.
Restructuring
Our restructuring and reorganization costs and liabilities consist primarily of severance, transition and other related costs. The following table summarizes the cash-based restructuring and reorganization related liabilities (in thousands):
Balance at December 31, 2023$— 
Restructuring and reorganization charges1,996 
Payments(1,996)
Balance at December 31, 2024$— 

During the year ended December 31, 2024, we recognized $2.0 million of pre-tax restructuring charges in the “Impairment, restructuring and other charges” line in our Consolidated Statements of Comprehensive Income (Loss), primarily related to employee termination benefits as a result of our cost-reduction efforts. Substantially all of
the restructuring charges were settled in cash and no equity awards were modified. As of December 31, 2024, we had no restructuring accrual on our Consolidated Balance Sheets. During the year ended December 31, 2023, we incurred no pre-tax restructuring charges.
v3.25.0.1
Debt
12 Months Ended
Dec. 31, 2024
Debt Disclosure [Abstract]  
Debt Debt
On February 28, 2022, we entered into a term loan credit agreement, which provides for a $70.0 million secured term loan credit facility, with Blue Torch Finance LLC, as administrative agent and collateral agent, and other lenders party thereto (the “Original Credit Agreement”). On August 16, 2022, we entered into a first amendment (the “First Amendment”) to the Original Credit Agreement (as amended by the First Amendment, the “First Amended Credit Agreement”). The First Amendment replaced the LIBOR-based Adjusted Euro currency Rate (as defined in the Original Credit Agreement) with Adjusted Term SOFR (as defined in the First Amendment) as a reference rate for loans under the Original Credit Agreement. On November 1, 2024, we entered into a second amendment (the "Second Amendment") to the First Amended Credit Agreement (as amended by the First Amendment and the Second Amendment, the “Credit Agreement”), which, among other things, (i) extends the maturity date of the Credit Agreement from February 2025 to February 2026, (ii) removes the "exit fee" contemplated by the Credit Agreement and replaces it with an “applicable premium” that is payable in the event of any voluntary or mandatory prepayment of the loan and (iii) reduces the margin applicable to SOFR loans and the margin applicable to base rate loans. The proceeds of the loans under the Credit Agreement may be used for working capital and general corporate purposes and to pay fees and expenses in connection with the entry into the Credit Agreement.

In accordance with ASC 470-50, Debt Modification and Extinguishments, the Second Amendment was accounted for as a debt modification. The $1.1 million extension fee paid to the lenders of the Credit Agreement during the quarter ended December 31, 2024 has been recorded as a direct deduction from the face amount of the loan on our Consolidated Balance Sheets. Similar to the $5.1 million of closing costs incurred for the Original Credit Agreement, the extension fee is amortized on a straight-line basis over the remaining term of the Credit Agreement in the “Interest expense” line in our Consolidated Statements of Comprehensive Income (Loss). Additionally, we paid $1.3 million during the quarter ended December 31, 2024 in third-party costs as part of the Second Amendment, which is recorded in the “Other income, net” line in our Consolidated Statements of Comprehensive Income (Loss). For the years ended December 31, 2024 and 2023, total amortization of closing costs, or debt issuance costs, was $1.8 million and $1.6 million respectively. There were $1.5 million of unamortized issuance costs as of December 31, 2024. The carrying value of the term loan approximates the fair value, based on Level 2 inputs (observable market prices in less than active markets), as the interest rate is variable over the selected interest period and is similar to current rates at which we can borrow funds. The carrying value of the loan was $68.5 million as of December 31, 2024.

The loans under the Credit Agreement bear interest, at our option, at either a rate based on the Adjusted Term SOFR or a base rate, in each case plus a margin. The base rate is the highest of the prime rate, the federal funds rate plus 0.50% and three-month Adjusted Term SOFR plus 1.00%. The Second Amendment reduced the margin from 7.50% to 7.00% for Adjusted Term SOFR loans and from 6.50% to 6.00% for base rate loans. As of December 31, 2024, the interest rate was 11.78%. For the years ended December 31, 2024 and 2023, we incurred interest expense of $9.2 million and $9.1 million, respectively.

Furthermore, as part of the Credit Agreement, we incur a $0.3 million fee per annum, payable annually. The outstanding obligations under the Credit Agreement are payable in full on the maturity date. The Credit Agreement matures in February 2026. We have the right to prepay the loans under the Credit Agreement in whole or in part at any time, subject, to an “applicable premium” that is payable in the event of any voluntary prepayment or certain mandatory prepayments of the loans under the Credit Agreement in an amount equal to 1.00% of the loans being prepaid, plus, solely in the case of loans prepaid on or prior to March 1, 2025, an additional “make-whole” amount. Our obligations under the Credit Agreement are guaranteed by certain of our material domestic subsidiaries and substantially all of our assets and the assets of such guarantors, in each case, subject to customary exclusion.
Financial covenants in the Credit Agreement require that we maintain Liquidity (as defined in the Credit Agreement) at or above $25.0 million as of the last calendar day of any month. The Credit Agreement also requires that the outstanding amount as of the last calendar day of any month be less than 50% of our total contract assets - commissions receivable (i.e., both current and non-current commissions receivable). As of December 31, 2024, we were in compliance with our loan covenants.
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Income Taxes
12 Months Ended
Dec. 31, 2024
Income Tax Disclosure [Abstract]  
Income Taxes Income Taxes
The components of our income (loss) before income taxes were as follows (in thousands):
 Year Ended December 31,
 20242023
United States$17,707 $(31,972)
Foreign1,605 1,377 
Income (loss) before income taxes
$19,312 $(30,595)

The federal, state and foreign income tax provision (benefit) is summarized as follows (in thousands):
 Year Ended December 31,
 20242023
Current:
Federal$— $— 
State(177)68 
Foreign254 221 
Total current77 289 
Deferred:
Federal7,573 (2,164)
State1,605 (506)
Foreign— — 
Total deferred9,178 (2,670)
Provision for (benefit from) income taxes
$9,255 $(2,381)

The effective tax rate of our provision for (benefit from) income taxes differs from the federal statutory rate as follows:
Year Ended December 31,
20242023
Statutory rate21.0 %21.0 %
State income taxes, net of federal benefit4.4 2.8 
Stock-based compensation shortfalls, net11.0 (6.8)
Non-deductible stock-based compensation7.4 (4.7)
Non-deductible lobbying expenses1.4 (0.9)
Research and development credits(3.3)1.7 
Changes in valuation allowance1.6 (2.0)
Foreign income tax and income inclusion0.8 (1.5)
Prior period adjustment3.4 — 
Other permanent differences0.2 (1.8)
Effective tax rate47.9 %7.8 %
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes, together with operating losses and tax credit carryforwards.

The tax effects of significant items comprising our deferred taxes as of December 31, 2024 and 2023 were as follows (in thousands):
December 31, 2024December 31, 2023
Deferred tax assets:
Net operating losses$160,610 $154,607 
Intangible assets25,242 21,232 
Research and development credits carryovers13,466 12,493 
Operating lease liabilities6,912 8,458 
Accruals and reserves6,442 6,352 
Fixed assets982 1,069 
Stock-based compensation759 1,283 
Other2,809 2,279 
Total deferred tax assets217,222 207,773 
Valuation allowance(5,206)(4,888)
Total deferred tax assets net of valuation allowance212,016 202,885 
Deferred tax liabilities:
Commissions receivable(248,038)(227,242)
Right-of-use assets(2,848)(5,330)
Total deferred tax liabilities(250,886)(232,572)
Net deferred tax liabilities$(38,870)$(29,687)

Assessing the realizability of our deferred tax assets is dependent upon several factors, including the likelihood and amount, if any, of future taxable income in relevant jurisdictions during the periods in which those temporary differences become deductible. We forecast taxable income by considering all available positive and negative evidence, including our history of operating income and losses and our financial plans and estimates that we use to manage the business. These assumptions require significant judgment about future taxable income. As a result, the amount of deferred tax assets considered realizable is subject to adjustment in future periods if estimates of future taxable income change.

As of December 31, 2024, a valuation allowance of $5.2 million was recorded against California net deferred tax assets. The valuation allowance was recorded as a result of increased uncertainty regarding our future taxable income and a lack of sources of other taxable income to realize our net deferred tax assets in California. The remaining deferred tax assets are supported by the reversal of deferred tax liabilities.

The change in our valuation allowance is summarized as follows for the years ended (in thousands):

Deferred Tax Assets - Valuation AllowanceBalance at beginning of yearProvision for income taxesWrite-offs and DeductionsBalance at
end of year
December 31, 2024$4,888 $361 $(43)$5,206 
December 31, 20234,287 643 (42)4,888 
The net operating loss and tax credit carryforwards as of December 31, 2024 are summarized as follows (in thousands):
AmountExpires
Net operating losses, federal (with expiration)$39,166 2034-2037
Net operating losses, federal (without expiration)608,904 Indefinite
Net operating losses, state (with expiration)433,374 2025-2044
Tax credits, federal12,346 2025-2044
Tax credits, state12,854 n/a

Utilization of the net operating loss carryforwards and credits may be subject to a substantial annual limitation due to ownership changes that may have occurred or that could occur in the future, as required by Section 382 of the Internal Revenue Code and similar state provisions. These ownership change limitations may limit the amount of net operating loss carryforwards and other tax attributes that can be utilized annually to offset future taxable income and tax, respectively.

A reconciliation of the beginning and ending amount of our unrecognized tax benefits is as follows (in thousands):
Year Ended December 31,
 20242023
Beginning balance
$10,639 $9,875 
Reductions for tax positions of prior years(363)— 
Lapse of statute of limitations(91)(36)
Additions based on tax positions related to the current year948 800 
Ending balance
$11,133 $10,639 
As of December 31, 2024, the total amount of gross unrecognized tax benefits was $11.1 million, of which $9.8 million, if recognized, would affect our effective tax rate. As of December 31, 2023, the total amount of gross unrecognized tax benefits was $10.6 million, of which $9.4 million, if recognized, would affect our effective tax rate.
We record interest and penalties related to unrecognized tax benefits in benefit from income taxes. As of December 31, 2024, the amount accrued for estimated interest related to uncertain tax positions was immaterial. We did not record an accrual for penalties.

As of December 31, 2024, we had an immaterial amount related to tax positions for which it is reasonably possible that the statute of limitations will expire in various jurisdictions and income tax exams will close within the next 12 months.
We are subject to taxation in various jurisdictions, including federal, state and foreign. Our federal and state income tax returns are generally not subject to examination by taxing authorities for fiscal years before 2005 due to our credit carryforwards.
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Pay vs Performance Disclosure - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Pay vs Performance Disclosure    
Net Income (Loss) $ 10,057 $ (28,214)
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Insider Trading Arrangements
3 Months Ended
Dec. 31, 2024
Trading Arrangements, by Individual  
Rule 10b5-1 Arrangement Adopted false
Non-Rule 10b5-1 Arrangement Adopted false
Rule 10b5-1 Arrangement Terminated false
Non-Rule 10b5-1 Arrangement Terminated false
v3.25.0.1
Insider Trading Policies and Procedures
12 Months Ended
Dec. 31, 2024
Insider Trading Policies and Procedures [Line Items]  
Insider Trading Policies and Procedures Adopted true
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Cybersecurity Risk Management and Strategy Disclosure
12 Months Ended
Dec. 31, 2024
Cybersecurity Risk Management, Strategy, and Governance [Line Items]  
Cybersecurity Risk Management Processes for Assessing, Identifying, and Managing Threats [Text Block]
Risk Management and Strategy

At eHealth, information security is everyone’s responsibility, and we value the trust consumers and business partners place in us to protect their sensitive information. We have established policies and processes for assessing, identifying, and managing risk from cybersecurity threats, and have integrated these processes into our overall risk management systems and processes.

We are subject to various federal and state privacy and security laws, regulations, and requirements. These laws govern the collection, use, disclosure, protection, and maintenance of the individually identifiable information that we collect from consumers. We regularly assess our compliance with privacy and security requirements and conduct periodic risk assessments to identify cybersecurity threats, as well as assessments in the event of a material change in our business practices that may affect information systems that are vulnerable to such cybersecurity threats.

Early on, we identified information security as a salient risk as described in Part I, Item 1A, Risk Factors, of this Annual Report on Form 10-K. We maintain data privacy and security through a robust program of safeguards, including responsible management, appropriate use, and protection that is designed to address applicable legal and regulatory requirements. Furthermore, all employees are required to complete annual privacy and security training.

Our security policies and procedures are reviewed and updated regularly to address regulatory, industry, and contractual requirements and recommendations and address new and emerging security threats. We also conduct regular scans of our technical infrastructure and regular penetration audits to check for vulnerabilities and meet our governance and compliance requirements. Training our employees and contractors is crucial to eHealth’s governance and compliance requirements. All employees and contractors with access to an eHealth IT system are required to complete security awareness training during onboarding and annually thereafter. Due to the increased inherent risk associated with these roles, developers and privileged users are subject to additional security training requirements.
Every person with access to eHealth IT systems is required to undergo periodic phishing simulations and receives personalized tools to improve their security behavior. Performance is measured both individually and by functional groups to manage the maturity and improvement of eHealth’s overall security posture. Employees must also acknowledge receipt and understanding of their responsibility to comply with eHealth’s Code of Business Conduct, including the eHealth Information Security and Acceptable Use Policies, during onboarding and annually thereafter.

Despite our rigorous efforts, incidents may occur, and we are prepared to deal with them through our formal Incident Response Plan. Events such as human errors, computer viruses or other malicious code, unauthorized access, cyber-attacks, or phishing attempts concern all organizations. Our Incident Response Team is trained to contain incidents, mitigate impacts, resolve or remediate issues, and notify affected parties as appropriate. The team is made up of key security, privacy, and legal professionals who work with eHealth Technology and Business Teams and our managed security services.

Additionally, eHealth has engaged a guided cyber crisis response platform and conducted a mock cyber-attack exercise to build crisis management experience for our senior leadership and cybersecurity teams. We believe this voluntary skill building exercise put our teams in a better position to manage a potential cybersecurity crisis.

Our comprehensive data security strategy includes:

Regular critical security assessments such as advanced attack simulations and vulnerability scans.

A Software Development Life Cycle (SDLC) framework to assess applications and related infrastructure before implementation to ensure our security standards are met.

Use of a Role Based Access Control (RBAC) methodology, which defines the access a user receives to eHealth’s information systems based on job function.

Requirements that third-party vendors that host, transmit, or have access to eHealth data comply with our policies and undergo reviews.

Monitoring of security event data and the security industry to flag anomalies and be aware of potential threats.

Dedicated domestic and international liaisons who help ensure that business and functional area employees have easy access to experts for guidance and assistance in mitigating privacy and information protection risks.

Encryption of consumer data both in transit and at rest.

A broad spectrum of technical controls, including data loss prevention, role-based access, application/desktop logging, and data encryption as well as multi-factor authentication and enhanced web application firewall controls.

We, like any technology company, have experienced cybersecurity incidents in the past. However, as of the date of this Annual Report on Form 10-K, we have not experienced any cybersecurity incidents that have been determined to be material. For additional information regarding whether any risks from cybersecurity threats, including as a result of any previous cybersecurity incidents, have materially affected or are reasonably likely to materially affect our company, including our business, operating results and financial condition, please refer to Part I, Item 1A, Risk Factors, of this Annual Report on Form 10-K.
Cybersecurity Risk Management Processes Integrated [Flag] true
Cybersecurity Risk Management Processes Integrated [Text Block]
At eHealth, information security is everyone’s responsibility, and we value the trust consumers and business partners place in us to protect their sensitive information. We have established policies and processes for assessing, identifying, and managing risk from cybersecurity threats, and have integrated these processes into our overall risk management systems and processes.
We are subject to various federal and state privacy and security laws, regulations, and requirements. These laws govern the collection, use, disclosure, protection, and maintenance of the individually identifiable information that we collect from consumers. We regularly assess our compliance with privacy and security requirements and conduct periodic risk assessments to identify cybersecurity threats, as well as assessments in the event of a material change in our business practices that may affect information systems that are vulnerable to such cybersecurity threats.
Cybersecurity Risk Management Third Party Engaged [Flag] true
Cybersecurity Risk Third Party Oversight and Identification Processes [Flag] true
Cybersecurity Risk Materially Affected or Reasonably Likely to Materially Affect Registrant [Flag] false
Cybersecurity Risk Board of Directors Oversight [Text Block] eHealth’s Board of Directors oversees our enterprise risk management process, including cybersecurity, information security, governance, risk management, and compliance programs and strategies. The Board is responsible for monitoring and assessing strategic risk exposure, and our senior leadership team is responsible for the day-to-day management of the risks that we face. The Board administers its cybersecurity risk oversight both directly and through its Audit Committee. The Audit Committee is regularly briefed on eHealth’s risk profile issues. These briefings are designed to provide visibility about identifying, assessing, and managing critical risks, audit findings, and management’s risk mitigation strategies. Management briefs the Audit Committee periodically about eHealth’s protection programs, focusing on current trends in the environment, incident preparedness, business continuity management, program governance, and program components, including updates on security processes, external testing, and employee training and awareness initiatives.
Cybersecurity Risk Board Committee or Subcommittee Responsible for Oversight [Text Block] eHealth’s Board of Directors oversees our enterprise risk management process, including cybersecurity, information security, governance, risk management, and compliance programs and strategies. The Board is responsible for monitoring and assessing strategic risk exposure, and our senior leadership team is responsible for the day-to-day management of the risks that we face. The Board administers its cybersecurity risk oversight both directly and through its Audit Committee. The Audit Committee is regularly briefed on eHealth’s risk profile issues. These briefings are designed to provide visibility about identifying, assessing, and managing critical risks, audit findings, and management’s risk mitigation strategies. Management briefs the Audit Committee periodically about eHealth’s protection programs, focusing on current trends in the environment, incident preparedness, business continuity management, program governance, and program components, including updates on security processes, external testing, and employee training and awareness initiatives.
Cybersecurity Risk Process for Informing Board Committee or Subcommittee Responsible for Oversight [Text Block] The Audit Committee is regularly briefed on eHealth’s risk profile issues. These briefings are designed to provide visibility about identifying, assessing, and managing critical risks, audit findings, and management’s risk mitigation strategies. Management briefs the Audit Committee periodically about eHealth’s protection programs, focusing on current trends in the environment, incident preparedness, business continuity management, program governance, and program components, including updates on security processes, external testing, and employee training and awareness initiatives.
Cybersecurity Risk Role of Management [Text Block]
eHealth’s Head of Information Security reports to our Chief Digital Officer (“CDO”) and, with respect to cybersecurity risks, to the Audit Committee of the Board of Directors. Our Head of Information Security focuses on information and systems technology, corporate governance, and behaviors to drive security best practices and safeguard information from unauthorized or inappropriate access, use, or disclosure. eHealth also has a Privacy Officer who advises the company on privacy-related laws and regulations, provides guidance on privacy compliance, drives privacy policy, and creates and oversees the privacy program.
Our Head of Information Security is informed about and monitors prevention, detection, mitigation, and remediation efforts through regular communication and reporting from professionals in our information security team and through the use of technological tools and software and results from third-party audits. Our Head of Information Security and CDO have extensive experience assessing and managing cybersecurity programs and risks. Our Head of Information Security has served in that position since 2024 and, before eHealth, was the interim Chief Information Security Officer at Castlight Health where he led the company’s overall security program. Before that, our Head of Information Security was Senior Manager of Cyber Security at Secureworks. His security experience also includes a 12-year career at Banc of America Securities and subsequently at Merrill Lynch on their information security teams as Senior Consultant, Systems Engineering & Architecture. Our CDO joined eHealth in 2023 and was previously Chief Product Officer at M1 Finance, responsible for defining the company’s product vision, strategy and roadmap to drive growth and profitability, Prior to M1 Finance, our CDO was the Chief Product Officer at Roofstock, Head of Product at LifeLock (acquired by Symantec) and Sr. Director and Head of Product, D3 Incubation Unit at Capital One. Our Head of Information Security reports directly to the Audit Committee of the Board of Directors on our cybersecurity program and efforts to prevent, detect, mitigate, and remediate issues at least once annually or more frequently as determined to be necessary or advisable. In addition, we have an escalation process in place to inform senior management and the Board of Directors when it is appropriate to do so under the circumstances.
Cybersecurity Risk Management Positions or Committees Responsible [Flag] true
Cybersecurity Risk Management Positions or Committees Responsible [Text Block] eHealth’s Head of Information Security reports to our Chief Digital Officer (“CDO”) and, with respect to cybersecurity risks, to the Audit Committee of the Board of Directors. Our Head of Information Security focuses on information and systems technology, corporate governance, and behaviors to drive security best practices and safeguard information from unauthorized or inappropriate access, use, or disclosure. eHealth also has a Privacy Officer who advises the company on privacy-related laws and regulations, provides guidance on privacy compliance, drives privacy policy, and creates and oversees the privacy program.
Cybersecurity Risk Management Expertise of Management Responsible [Text Block] Our Head of Information Security and CDO have extensive experience assessing and managing cybersecurity programs and risks. Our Head of Information Security has served in that position since 2024 and, before eHealth, was the interim Chief Information Security Officer at Castlight Health where he led the company’s overall security program. Before that, our Head of Information Security was Senior Manager of Cyber Security at Secureworks. His security experience also includes a 12-year career at Banc of America Securities and subsequently at Merrill Lynch on their information security teams as Senior Consultant, Systems Engineering & Architecture. Our CDO joined eHealth in 2023 and was previously Chief Product Officer at M1 Finance, responsible for defining the company’s product vision, strategy and roadmap to drive growth and profitability, Prior to M1 Finance, our CDO was the Chief Product Officer at Roofstock, Head of Product at LifeLock (acquired by Symantec) and Sr. Director and Head of Product, D3 Incubation Unit at Capital One.
Cybersecurity Risk Process for Informing Management or Committees Responsible [Text Block]
eHealth’s Head of Information Security reports to our Chief Digital Officer (“CDO”) and, with respect to cybersecurity risks, to the Audit Committee of the Board of Directors. Our Head of Information Security focuses on information and systems technology, corporate governance, and behaviors to drive security best practices and safeguard information from unauthorized or inappropriate access, use, or disclosure. eHealth also has a Privacy Officer who advises the company on privacy-related laws and regulations, provides guidance on privacy compliance, drives privacy policy, and creates and oversees the privacy program.
Our Head of Information Security is informed about and monitors prevention, detection, mitigation, and remediation efforts through regular communication and reporting from professionals in our information security team and through the use of technological tools and software and results from third-party audits. Our Head of Information Security and CDO have extensive experience assessing and managing cybersecurity programs and risks. Our Head of Information Security has served in that position since 2024 and, before eHealth, was the interim Chief Information Security Officer at Castlight Health where he led the company’s overall security program. Before that, our Head of Information Security was Senior Manager of Cyber Security at Secureworks. His security experience also includes a 12-year career at Banc of America Securities and subsequently at Merrill Lynch on their information security teams as Senior Consultant, Systems Engineering & Architecture. Our CDO joined eHealth in 2023 and was previously Chief Product Officer at M1 Finance, responsible for defining the company’s product vision, strategy and roadmap to drive growth and profitability, Prior to M1 Finance, our CDO was the Chief Product Officer at Roofstock, Head of Product at LifeLock (acquired by Symantec) and Sr. Director and Head of Product, D3 Incubation Unit at Capital One. Our Head of Information Security reports directly to the Audit Committee of the Board of Directors on our cybersecurity program and efforts to prevent, detect, mitigate, and remediate issues at least once annually or more frequently as determined to be necessary or advisable. In addition, we have an escalation process in place to inform senior management and the Board of Directors when it is appropriate to do so under the circumstances.
Cybersecurity Risk Management Positions or Committees Responsible Report to Board [Flag] true
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Summary of Business and Significant Accounting Policies (Policies)
12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
Description of Business
Description of Business – eHealth, Inc., a Delaware corporation, and its consolidated subsidiaries (collectively, “eHealth”) is a leading private health insurance marketplace with a technology and service platform that provides consumer engagement, education and health insurance enrollment solutions. Our mission is to expertly guide consumers through their health insurance enrollment and related options, when, where and how they prefer. Our platform leverages technology to solve a critical problem in a large and growing market by aiding consumers in what has traditionally been a complex, confusing, and opaque health insurance purchasing process. Our omnichannel consumer engagement platform differentiates our offering from competitors and enables consumers to use our services online, by telephone with a licensed insurance agent, or benefit advisor, or through a hybrid online assisted interaction that includes live agent chat and co-browsing capabilities. We have created a consumer-centric marketplace that offers consumers a broad choice of insurance products that includes thousands of Medicare Advantage, Medicare Supplement, Medicare Part D prescription drug, individual, family, small business and other ancillary health insurance products from over 180 health insurance carriers nationwide. Our plan recommendation tool curates this broad plan selection by analyzing consumer health-related information against plan data for insurance coverage fit. This tool is supported by a unified data platform and is available to our ecommerce consumers and our benefit advisors. We strive to be the most trusted, unbiased, transparent partner to consumers in their journeys through the health insurance market.
Unless otherwise specified or required by the context, references in this Annual Report on Form 10-K to “eHealth,” “the Company,” “we,” “us” or “our” mean eHealth, Inc. and its consolidated direct and indirect wholly owned subsidiaries.
Basis of Presentation
Basis of Presentation – Our consolidated financial statements include the accounts of eHealth, Inc. and its wholly owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation. The consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (“U.S. GAAP”). Certain prior period amounts have been reclassified to conform with our current period presentation.
Estimates and Judgments
Estimates and Judgments – The preparation of consolidated financial statements and related disclosures in conformity with U.S. GAAP requires management to make estimates, judgments and assumptions that affect the amounts reported and disclosed in the consolidated financial statements and accompanying notes. On an ongoing basis, we evaluate our estimates, including those related to, but not limited to, the fair value of investments, the commissions we expect to collect for each approved member cohort, valuation allowance for deferred income taxes, uncertain tax positions and the assumptions used in determining stock-based compensation. We base our estimates of the carrying value of certain assets and liabilities on historical experience and on various other assumptions that we believe to be reasonable. Actual results may differ from these estimates.
Cash and Cash Equivalents
Cash and Cash Equivalents – Our cash and cash equivalents were held in cash depository accounts with major financial institutions or invested in high quality, short-term liquid investments having original maturities of 90 days or less from the date of purchase. Cash and cash equivalents are stated at fair value.

Our restricted cash balances are not material and are primarily used to collateralize letters of credit related to certain lease commitments.
Property and Equipment
Property and Equipment – Property and equipment are stated at cost, less accumulated depreciation and amortization. Finance lease amortization expenses are included in depreciation expense in our Consolidated Statements of Comprehensive Income (Loss). Maintenance and minor replacements are expensed as incurred. Depreciation and amortization expenses are computed using the straight-line method based on estimated useful lives as follows:

Computer equipment and software3to5 years
Office equipment and furniture5 years
Leasehold improvements*5to10 years
_______
*Lesser of useful life or related lease term
Leases
Leases – We account for leases in accordance with Accounting Standards Codification (“ASC”) 842, Leases. We determine if an arrangement is a lease at inception. Our lease portfolio is primarily composed of operating leases for corporate offices and are included in operating lease right-of-use (“ROU”) assets and lease liabilities on our Consolidated Balance Sheets. ROU assets represent our right to use an underlying asset for the lease term and lease liabilities represent our obligation to make lease payments arising from the lease.
Operating lease ROU assets and lease liabilities are recognized at commencement date based on the present value of lease payments over the lease term. The operating lease ROU asset also includes any lease payments made to the lessor at or before the commencement date and initial direct costs incurred by us and excludes lease incentives received from the lessor. Our lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. As the Company's leases generally do not provide an implicit rate, we use our incremental borrowing rate based on the information available at commencement date. In determining the present value of lease payments, we utilize the assistance of third-party specialists to assist us in determining our yield curve based upon our credit rating, lease term and adjustment for security.
Intangible Assets
Intangible Assets – Intangible assets are reviewed for impairment whenever events or changes in circumstances indicate a potential reduction in their fair values below their respective carrying amounts. We must make subjective judgments regarding the remaining useful lives of assets with finite useful lives. When we determine that the useful life of an asset is shorter than we had originally estimated, we accelerate the rate of amortization over the assets’ new, remaining useful life. Intangible assets with finite useful lives, which include purchased technology, pharmacy and customer relationships, trade names, and certain trademarks, are amortized over their estimated useful lives. See Note 3 Supplemental Financial Statement Information for additional information regarding our intangible assets.
Other Long-Lived Assets
Other Long-Lived Assets – We evaluate other long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the asset exceeds its fair value.
Revenue Recognition
Revenue Recognition – We account for revenue under ASC 606, Revenue from Contracts with Customers. Our revenue consists of commission revenue and other revenue. The core principle of ASC 606 is to recognize revenue upon the transfer of promised goods or services to customers in an amount that reflects the consideration the entity expects to be entitled to in exchange for those goods or services. Accordingly, we recognize revenue for our services through the application of the following steps:

Identification of the contract, or contracts, with a customer. 
Identification of the performance obligations in the contract. 
Determination of the transaction price. 
Allocation of the transaction price to the performance obligations in the contract.
Recognition of revenue when, or as, we satisfy a performance obligation. 

Commission Revenue. Our commission revenue results from approval of a submitted application from health insurance carriers, which we define as our customers under ASC 606. Our commission revenue is primarily comprised of commission payments from health insurance carriers and is computed using the estimated constrained lifetime value (“LTV”) of commission payments that we expect to receive. We estimate commission revenue for each insurance product by using a portfolio approach to a group of approved members by plan type and the effective month of the relevant plan, which we refer to as “cohorts.” We recognize revenue for plans approved during the period by applying the latest estimated constrained LTV for that product. We recognize adjustment revenue for plans approved in prior periods when changes in assumptions for constrained LTV calculations are made and when there is sufficient evidence demonstrating a trend that is different from the estimated constrained LTV at the time of approval resulting in a change in estimate to expected cash collections. Net adjustment revenue consists of increases in revenue for certain prior period cohorts as well as reductions in revenue for certain prior period cohorts. We recognize positive adjustments to revenue to the extent that it is probable that a significant reversal in the amount of cumulative revenue recognized will not occur. We assess the risk of significant revenue reversal based on statistical and qualitative analysis given historical information and current market conditions.

Our commission revenue for each product line is based on a number of assumptions, which include, but are not limited to, estimating conversion of an approved member to a paying member, forecasting average plan duration and forecasting the commission amounts likely to be received per member. These assumptions are based on our analysis of historical trends for the different cohorts and incorporate management’s judgment in interpreting those trends and applying the constraints discussed below. For our Medicare commission revenue, which represented 93% and 89% of our total commission revenue for the years ended December 31, 2024 and 2023, respectively, the estimated average plan duration, which is the average length of time paying members are active on their plans, used to calculate Medicare health insurance plan LTVs has been approximately 2 to 3 years for Medicare Advantage plans and approximately 4 to 5 years for both Medicare Supplement and Medicare Part D prescription drug plans. While the average plan duration has been approximately 2 to 3 years for Medicare Advantage plans, certain members can have a duration of up to approximately 15 years. The estimated average plan duration used to calculate the LTV for major medical individual and family health insurance plans has been approximately 1.5 to 2 years. For short term health insurance plan LTVs, the estimated average plan duration has been approximately six months. For all other ancillary health insurance plan LTVs, the estimated average plan duration has historically varied from 1 to 6 years.

Constraints are applied to LTV for revenue recognition purposes to help ensure that the total estimated lifetime commissions expected to be collected for an approved member’s plan are recognized as revenue only to the extent that it is probable that a significant reversal in the amount of cumulative revenue recognized will not occur when the uncertainty associated with future commissions receivable is subsequently resolved. Significant judgment can be involved in determining the constraint. To determine the constraints to be applied to LTV, we compare cash collection patterns to our assumptions and analyze the drivers for variations. We then apply judgment in assessing whether the variation between historical cash collections and LTV is representative of variations that can be expected in future periods. We also analyze whether circumstances have changed and consider any known or potential modifications to the inputs into LTV in light of the factors that can impact the amount of cash expected to be collected in future periods, including but not limited to contracted commission rates, carrier mix, plan duration, cancellations of insurance plans offered by health insurance carriers with which we have a relationship, changes in laws and regulations, and changes in the economic environment. We evaluate the appropriateness of our constraints on an annual basis, at least, and update our assumptions when we observe a sufficient amount of evidence that would suggest that the long-term expectation underlying the assumptions has changed.

We re-compute LTVs for all outstanding cohorts on a quarterly basis. We continually review and monitor changes in the data used to estimate LTV and compare the cash received for each cohort to our original estimates at the time of approval. The fluctuations of cash received for each cohort as compared to our estimates and the fluctuations in LTV can be significant and may or may not be indicative of the need to adjust revenue for prior period
cohorts. We analyze these fluctuations and, to the extent we see changes in our estimates of the cash commission collections that we believe are indicative of an increase or decrease to prior period LTVs, we adjust revenue for the affected cohorts at the time such determination is made and when it is probable that a significant reversal in the amount of cumulative revenue recognized will not occur. As we accumulate more historical data, we continue to enhance our LTV estimation models using statistical tools to increase the accuracy of LTV estimates with an emphasis on improving member attrition forecasting. The enhancements to the LTV estimation model provide greater statistical certainty on expected cash collections, particularly for earlier period cohorts where there is more historical data available. Changes in LTV may result in an increase or a decrease to revenue and a corresponding increase or decrease to contract assets – commissions receivable.

In the first effective plan year of a Medicare Advantage and Medicare Part D prescription drug plan, for which we are the broker of record, we receive a fixed, annual commission payment from health insurance carriers generally after the plan is approved by the carrier and becomes effective. We also receive a fixed commission that is prorated for the remaining number of months in the calendar year, if applicable. Additionally, if the plan is the first Medicare Advantage or Medicare Part D prescription drug plan issued to the member, either because the beneficiary just became eligible or has previously been covered through Original Medicare, we may receive a higher commission rate that covers a full 12-month period, regardless of the plan’s effective month. Beginning with the second plan year and for as long as the member remains on that plan, we typically receive fixed, monthly commissions for Medicare Advantage and Medicare Part D prescription drug plans, continuing until either the plan is cancelled or we are no longer the broker of record.

For individual and family, Medicare Supplement, small business and ancillary plans, our commissions generally represent a flat amount per member per month or a percentage of the premium amount collected by the carrier while the member maintains coverage. Premium-based commissions are reported to us after the health insurance carrier collects premiums, generally every month. We continue to receive commissions from the relevant health insurance carrier until the health insurance plan is cancelled or we are no longer the broker of record. We provide annual services in selling and renewing small business health insurance plans; therefore, we recognize small business health insurance plan commission revenue at the time the plan is approved by the carrier, and when it renews each year thereafter, equal to the estimated commissions we expect to collect from the plan over the following 12 months.

For our Medicare segment, our commissions may also include certain bonus payments, which are generally based on attaining predetermined target sales levels or other objectives set by the health insurance carriers.

See Note 2 Revenue for additional information regarding our commission revenue.

Other Revenue. Our non-Medicare plan related sponsorship and advertising program allows carriers to purchase advertising space in specific markets in a sponsorship area on our website. In return, we are typically paid a fee, which is recognized over the period that advertising is displayed, and often a performance fee based on metrics such as submitted health insurance applications, which is recognized when the service has been performed. We also offer our Medicare advertising program, where we may engage in other activities including marketing. In these instances, we are typically paid a fixed, up-front fee, which we recognize as revenue ratably over the service period as service is performed.

In our non-broker of record arrangements, we facilitate beneficiary enrollment in Medicare-related health insurance plans with health insurance carriers without becoming the broker of record. Under these arrangements, we receive one-time fees determined by contract terms. Our services are complete once the submitted application is approved by the relevant health insurance carrier. Accordingly, we recognize fee income based upon the fee we expect to receive for selling the plan after the carrier approves an application.

In certain arrangements where we work as captive agents for specific health insurance carriers, we recognize revenue for customer care and enrollment (“CC&E”) and marketing fees paid to us by the health insurance carriers in the period the services are performed.
We also generate revenue from agreements with carriers to perform post enrollment services for members in Medicare-related health insurance plans. We typically are paid a fixed fee upon completion of the specific service and the revenue is recognized in the period the service was completed.

We may generate revenue from our commercial technology licensing, which allows carriers the use of our ecommerce platform to offer their own health insurance policies on their websites and agents to utilize our technology to power their online quoting, content and application submission processes. Typically, we are paid a one-time implementation fee, which we recognize on a straight-line basis until the implementation is complete, and a performance fee based on metrics such as submitted health insurance applications. The performance fees are based on performance criteria. In instances where the performance criteria data is tracked by us, we recognize revenue in the period of performance and when all other revenue recognition criteria has been met. In instances where the performance criteria data is tracked by the third party, we recognize revenue when reversal of such amounts is probable to not occur.

Incremental Costs to Obtain a Contract. Our sales compensation plans, which are directed at converting leads into approved members, represent fulfillment costs and not costs to obtain a contract with a customer. Additionally, we reviewed compensation plans related to personnel responsible for identifying new health insurance carriers and entering into contracts with new health insurance carriers and concluded that no incremental costs are incurred to obtain such contracts. Therefore, costs related these compensation plans are expensed as incurred. 

Deferred Revenue – Deferred revenue includes deferred fees and amounts collected from advertising, sponsorship or technology licensing customers in advance of our performing our service for such customers. It also includes the amount by which both unbilled and billed services provided under our technology licensing arrangements exceed the revenue recognized to date.
Cost of Revenue
Cost of Revenue – Included in cost of revenue are payments related to health insurance plans sold to members who were referred to our website by marketing partners with whom we have revenue-sharing arrangements. In order to enter into a revenue-sharing arrangement, marketing partners must be licensed to sell health insurance in the state where the policy is sold. Costs related to revenue-sharing arrangements are expensed as the related revenue is recognized.
Marketing and Advertising Expenses Marketing and Advertising Expenses – Marketing and advertising expenses consist primarily of member acquisition expenses associated with our direct marketing and marketing partner channels, in addition to compensation and other expenses related to marketing, business development, partner management, public relations and carrier relations personnel who support our offerings. Our direct channel expenses may consist of costs for direct mail, email marketing, paid keyword search advertising on search engines and paid social platforms, search engine optimization and television and radio advertising. We recognize direct marketing expenses in our direct member acquisition channel in the period in which they are incurred, including in the period in which the consumer clicks on the advertisement for direct online channels. Our marketing partner channel expenses primarily consist of fees paid to marketing partners with which we have a relationship. Advertising costs for our marketing partner channel are expensed as incurred. Advertising costs incurred in the years ended December 31, 2024 and 2023 totaled $164.2 million and $148.7 million, respectively.
Research and Development Expenses Research and Development Expenses – Research and development expenses consist primarily of compensation and related expenses incurred for employees on our engineering and technical teams, which are expensed as incurred.
Internal-Use Software and Website Development Costs
Internal-Use Software and Website Development Costs – We capitalize costs of materials, consultants and compensation and benefits costs of employees who devote time to the development of internal-use software and websites during the application development stage. The amortization expenses of these assets are recorded in the “Technology and content” line in the accompanying Consolidated Statements of Comprehensive Income (Loss). Our judgment is required in determining the point at which various projects enter the phases where costs may be capitalized, in assessing the ongoing value of the capitalized costs and in determining the estimated useful lives
over which the costs are amortized, which is generally 3 years. For the years ended December 31, 2024 and 2023, we capitalized internal-use software and website development costs of $11.5 million and $9.7 million, respectively, and recorded amortization expense of $14.4 million and $17.4 million, respectively. Capitalized internal-use software and website development costs are included in other assets on our Consolidated Balance Sheets and were $20.7 million and $23.6 million as of December 31, 2024 and 2023, respectively.
Stock-Based Compensation
Stock-Based Compensation – We grant stock-based awards to officers, certain other employees of the Company and outside directors. The stock-based awards have consisted of stock options, restricted stock units and performance-based stock units. We treat service-based awards with graded vesting as a single award. We recognize stock-based compensation expense ratably based on the fair value of our stock-based awards over their respective requisite service periods, typically the vesting period, which is generally three to four years for service-based awards for employees and one year for outside directors or the one-year anniversary of achieving performance criteria for performance-based awards. Stock-based compensation expense is recognized net of estimated forfeitures.

Stock Options. Our stock options have consisted of service, performance and market-based awards and have exercise prices equal to the market price of the underlying common shares on the date of grant and a term of seven years. The estimated grant date fair value of our stock options is estimated using the Black-Scholes option-pricing model and a single option award approach. The weighted-average expected term for stock options granted is calculated using historical option exercise behavior. The dividend yield is determined by dividing the expected per share dividend during the coming year by the grant date stock price. Through December 31, 2024, we had not declared or paid any cash dividends to common stockholders. We base the risk-free interest rate on the implied yield currently available on U.S. Treasury zero-coupon issues with a remaining term equal to the expected term of our stock options. Expected volatility is determined using a combination of the implied volatility of publicly traded options in our stock and historical volatility of our stock price.

Restricted and Performance-Based Stock Units. Our restricted stock units consist of service-based award. Our performance-based stock units are subject to certain performance metrics, which may be market-based or non-market-based financial metrics. Our market-based performance stock units are contingent upon the attainment of certain stock prices generally over a four-year performance period. Our non-market-based performance metrics are contingent upon attainment of certain financial performance metrics generally over a one or two-year performance period. Performance-based stock units vest on the one-year anniversary of the date of achievement, subject to the employee’s continued service through the vesting date. Each restricted and performance-based stock unit represents a contingent right to receive a share of our common stock upon predetermined criteria.

The fair value for restricted and non-market-based performance stock units is estimated on the date of grant based on the current market price of our common shares. The grant date fair value of market-based performance stock awards is determined using the Monte-Carlo simulation model and requires the input of subjective assumptions. The weighted-average expected term is based on the likelihood of achievement using historical behavior. The dividend yield is based on our dividend payment history and expectation of future dividend payments. Through December 31, 2024, we had not declared or paid any cash dividends to common stockholders. We base the risk-free interest rate on the implied yield currently available on U.S. Treasury zero-coupon issues with a remaining term equal to the length of the remaining performance period. Expected volatility is determined using a combination of the implied volatility of publicly traded options in our stock and historical volatility of our stock price.

Based on the extent to which metrics are achieved, vested units may range from zero and 200% of the target number of performance-based stock units. For performance-based stock units that do not contain a market condition, the total amount of compensation expense recognized reflects management’s assessment of the probability that performance goals will be achieved. A cumulative adjustment is recognized to compensation expense in the current period to reflect any changes in the probability of achievement of performance goals. The estimated attainment of performance-based awards is also subject to continued service through the vesting date and ultimately are subject to the discretion of the Company’s compensation committee. The assumptions used in calculating the fair value of stock-based payment awards and expected attainment of performance-based awards represent our best estimates, but these estimates involve inherent uncertainties and the application of management
judgment. We will continue to use judgment in evaluating the expected term and volatility related to our own stock-based awards on a prospective basis and incorporating these factors into the model. Changes in key assumptions could significantly impact the valuation of such instruments.
Forfeiture Rate. We estimate a forfeiture rate to calculate the stock-based compensation for all of our awards. We evaluate the appropriateness of the forfeiture rate based on historical forfeiture, analysis of employee turnover, and other factors. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.
Earnings (Loss) Per Share Earnings (Loss) Per Share – Our Series A Preferred Stock is considered a participating security which requires the use of the two-class method for the computation of basic and diluted per share amounts. Under the two-class method, earnings available to common stockholders for the period are allocated between common stockholders and participating securities according to dividends accumulated and participation rights in undistributed earnings. Net loss attributable to common stockholders is not allocated to the convertible preferred stock as the holder of the Series A Preferred Stock does not have a contractual obligation to share in losses. Basic net loss attributable to common stockholders per share is computed by dividing net loss available to common stockholders by the weighted-average number of shares of common stock outstanding for the period. Diluted net loss attributable to common stockholders per share is computed by dividing the net loss available to common stockholders for the period by the weighted average number of common and common equivalent shares outstanding during the period. Diluted net loss attributable to common stockholders per share reflects all potential dilutive common stock equivalent shares, including conversion of preferred stock, stock options, restricted stock units and shares to be issued under our employee stock purchase program.
401(k) Plan 401(k) Plan – Our Board of Directors adopted a defined contribution retirement plan (“401(k) Plan”) in 1998, which qualifies under Section 401(k) of the Internal Revenue Code of 1986. Participation in the 401(k) Plan is available to substantially all employees in the United States. Employees may contribute up to 85% of their salary, subject to applicable annual Internal Revenue Code limits and are permitted to make both pre-tax and after-tax contributions. Employee contributions are fully vested when contributed. We contribute a maximum of 100% of the first 3% of compensation a participant contributes to the 401(k) Plan, which vests immediately. Our matching contributions to the 401(k) Plan are discretionary and are expensed as incurred.
Income Taxes
Income Taxes – We account for income taxes using the liability method. Deferred income taxes are determined based on the differences between the financial reporting and tax bases of assets and liabilities, using enacted statutory tax rates in effect for the year in which the differences are expected to reverse.

We utilize a two-step approach for evaluating uncertain tax positions. Step one, Recognition, requires a company to determine if the weight of available evidence indicates that a tax position is more likely than not to be sustained upon audit, including resolution of related appeals or litigation processes, if any. Step two, Measurement, is based on the largest amount of benefit, which is more likely than not to be realized on ultimate settlement. We record interest and penalties related to uncertain tax positions as income tax expense in the consolidated financial statements.
Recently Adopted Accounting Pronouncements and Recently Issued Accounting Pronouncements Not Yet Adopted
Recently Adopted Accounting Pronouncements

Segment Reporting (Topic 280) — In November 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. This ASU updates reportable segment disclosure requirements by requiring disclosures of significant reportable segment expenses that are regularly provided to the chief operating decision maker (“CODM”) and included within each reported measure of a segment’s profit or loss. ASU 2023-07 does not change how a public entity identifies its operating segments, aggregates those operating segments or applies the quantitative thresholds to determine its reportable segments. The ASU is effective for fiscal years beginning after December 15, 2023 and interim periods beginning after December 15, 2024 and adoption of the ASU should be applied retrospectively to all prior periods presented in the financial statements with early adoption permitted. We have adopted ASU 2023-07 retrospectively in our consolidated financial statements and related disclosures. See Note 9 - Segment and Geographic Information for additional information.

Recently Issued Accounting Pronouncements Not Yet Adopted

Income Taxes (Topic 740) — In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which will require public entities, on an annual basis, to provide disclosure of specific categories in the rate reconciliation, as well as additional disclosure on income taxes paid. The ASU is effective on a prospective basis for fiscal years beginning after December 15, 2024 for public entities and early adoption is permitted. We are currently evaluating the impact of adopting of this ASU on our consolidated financial statements and related disclosures.

Income Statement – Reporting Comprehensive Income – Expense Disaggregation Disclosures (Subtopic 220-40) — In November 2024, the FASB issued ASU 2024-03, Income Statement – Reporting Comprehensive Income – Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. This ASU will require more detailed information about specified categories of expenses (purchases of inventory, employee compensation, depreciation, intangible asset amortization and depletion) included in certain expense captions presented on the face of the income statement. The ASU is effective for fiscal years beginning after December 15, 2026 and for interim periods beginning after December 15, 2027. The ASU may be applied either prospectively to financial statements issued for reporting periods after the effective date of this ASU or retrospectively to all prior periods presented in the financial statements and early adoption is permitted. We are currently evaluating the impact of adopting this ASU on our consolidated financial statements and related disclosures.
Fair Value Measurements
We define fair value as the price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques we use to measure fair value maximize the use of observable inputs and minimize the use of unobservable inputs. We classify the inputs used to measure fair value into the following hierarchy:
Level 1 Unadjusted quoted prices in active markets for identical assets or liabilities.
Level 2 Unadjusted quoted prices in active markets for similar assets or liabilities; unadjusted quoted prices for identical or similar assets or liabilities in markets that are not active; inputs other than quoted prices that are observable for the asset or liability.
Level 3 Unobservable inputs for the asset or liability.
v3.25.0.1
Summary of Business and Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2024
Accounting Policies [Abstract]  
Schedule of Property, Plant and Equipment Depreciation and amortization expenses are computed using the straight-line method based on estimated useful lives as follows:
Computer equipment and software3to5 years
Office equipment and furniture5 years
Leasehold improvements*5to10 years
_______
*Lesser of useful life or related lease term
v3.25.0.1
Revenue (Tables)
12 Months Ended
Dec. 31, 2024
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue by Segment The table below depicts the disaggregation of revenue by product and is consistent with how we evaluate our financial performance (in thousands):
Year Ended December 31,
20242023
Medicare
Medicare Advantage$394,942 $335,849 
Medicare Supplement19,634 13,825 
Medicare Part D12,773 11,180 
Total Medicare427,349 360,854 
Individual and Family (1)
Non-Qualified Health Plans3,640 10,640 
Qualified Health Plans4,762 6,020 
Total Individual and Family8,402 16,660 
Ancillary
Short-term2,317 3,319 
Dental3,514 3,151 
Vision2,062 1,627 
Other2,894 2,657 
Total Ancillary10,787 10,754 
Small Business11,545 17,669 
Commission Bonus and Other3,564 (2,013)
Total Commission Revenue461,647 403,924 
Other Revenue
Sponsorship and Advertising Revenue45,481 38,743 
Fee-based and Other Revenue25,282 10,204 
Total Other Revenue70,763 48,947 
Total Revenue$532,410 $452,871 
_______
(1)We define our individual and family plan offerings as major medical individual and family health insurance plans, which do not include Medicare-related, small business or ancillary plans. Individual and family health insurance plans include both qualified and non-qualified plans. Qualified health plans meet the requirements of the Affordable Care Act and are offered through the government-run health insurance exchange in the relevant jurisdiction. Non-qualified health plans do not meet the requirements of the Affordable Care Act and are not offered through the government-run health insurance exchange in the relevant jurisdiction. Individuals that purchase non-qualified health plans cannot receive a subsidy in connection with the purchase of non-qualified plans.
Commission revenue by segment is presented in the table below (in thousands):
Year Ended December 31,
20242023
Medicare
Commission revenue from members approved during the period
$412,887 $326,087 
Net commission revenue from members approved in prior periods (1)
18,678 33,544 
Total Medicare segment commission revenue
$431,565 $359,631 
Employer and Individual
Commission revenue from members approved during the period
$16,463 $19,789 
Commission revenue from renewals of small business members during the period
9,562 9,973 
Net commission revenue from members approved in prior periods (1)
4,057 14,531 
Total Employer and Individual segment commission revenue
$30,082 $44,293 
Total commission revenue from members approved during the period$429,350 $345,876 
Commission revenue from renewals of small business members during the period9,562 9,973 
Total net commission revenue from members approved in prior periods (1)(2)
22,735 48,075 
Total commission revenue$461,647 $403,924 
_______
(1)    These amounts reflect our revised estimates of cash collections for certain members approved prior to the relevant reporting period that are recognized as adjustments to revenue within the relevant reporting period. The net commission revenue from members approved in prior periods, or the net adjustment revenue includes both increases as well as reductions in revenue for certain prior period cohorts.
(2)     The after-tax impact of total net commission revenue from members approved in prior periods for the years ended December 31, 2024 and 2023 was $0.59 and $1.30 per basic and diluted share, respectively. The total reductions to revenue from members approved in prior periods were $5.3 million and $4.3 million for the years ended December 31, 2024 and 2023, respectively. These reductions to revenue primarily relate to the Medicare segment.
v3.25.0.1
Supplemental Financial Statement Information (Tables)
12 Months Ended
Dec. 31, 2024
Balance Sheet Related Disclosures [Abstract]  
Schedule of Cash, Cash Equivalents and Restricted Cash
Our cash, cash equivalents and restricted cash balances are summarized as follows (in thousands):
December 31, 2024December 31, 2023
Cash$10,927 $7,114 
Cash equivalents28,270 108,608 
Cash and cash equivalents39,197 115,722 
Restricted cash3,090 3,090 
Total cash, cash equivalents and restricted cash$42,287 $118,812 
Schedule of Cash, Cash Equivalents and Restricted Cash
Our cash, cash equivalents and restricted cash balances are summarized as follows (in thousands):
December 31, 2024December 31, 2023
Cash$10,927 $7,114 
Cash equivalents28,270 108,608 
Cash and cash equivalents39,197 115,722 
Restricted cash3,090 3,090 
Total cash, cash equivalents and restricted cash$42,287 $118,812 
Schedule of Changes in Allowance for Credit Losses
The change in the allowance for credit losses is summarized as follows (in thousands):
December 31, 2024December 31, 2023
Beginning balance$2,118 $2,398 
Change in allowance104 (280)
Ending balance$2,222 $2,118 
Schedule of Commissions Receivable
Our contract assets – commissions receivable activities, net of credit loss allowances, are summarized as follows (in thousands):
Year Ended December 31, 2024
Medicare Segment
E&I Segment
Total
Beginning balance$847,332 $70,845 $918,177 
Commission revenue from members approved during the period412,887 16,463 429,350 
Commission revenue from renewals of small business members during the period— 9,562 9,562 
Net commission revenue from members approved in prior periods18,678 4,057 22,735 
Cash receipts(341,860)(37,870)(379,730)
Net change in credit loss allowance(97)(7)(104)
Ending balance$936,940 $63,050 $999,990 
Year Ended December 31, 2023
Medicare Segment
E&I Segment
Total
Beginning balance$817,043 $67,261 $884,304 
Commission revenue from members approved during the period326,087 19,789 345,876 
Commission revenue from renewals of small business members during the period— 9,973 9,973 
Net commission revenue from members approved in prior periods33,544 14,531 48,075 
Cash receipts(329,600)(40,731)(370,331)
Net change in credit loss allowance258 22 280 
Ending balance$847,332 $70,845 $918,177 
Schedules of Concentration of Risk, by Risk Factor Carriers that represented 10% or more of our total contract assets – commissions receivable and accounts receivable balances are summarized as follows:
 December 31, 2024December 31, 2023
Humana28 %27 %
UnitedHealthcare (1)
27 %26 %
Aetna (1)
17 %16 %
_______
(1)Percentages include the carriers’ subsidiaries.
Schedule of Prepaid Expenses And Other Current Assets Our prepaid expenses and other current assets are summarized as follows (in thousands):
December 31, 2024December 31, 2023
Prepaid software and maintenance contracts$5,582 $5,328 
Prepaid expenses2,405 1,808 
Prepaid licenses2,358 2,739 
Prepaid insurance1,296 1,436 
Other current assets1,320 733 
Prepaid expenses and other current assets$12,961 $12,044 
Schedule of Property And Equipment, Net Our property and equipment, net are summarized as follows (in thousands):
 December 31, 2024December 31, 2023
Computer equipment and software$9,183 $9,008 
Office equipment and furniture928 2,875 
Leasehold improvements3,403 4,124 
Property and equipment, gross13,514 16,007 
Less: accumulated depreciation and amortization(9,077)(11,143)
Property and equipment, net$4,437 $4,864 
v3.25.0.1
Fair Value Measurements (Tables)
12 Months Ended
Dec. 31, 2024
Fair Value Disclosures [Abstract]  
Schedule of Classifications of Fair Value Hierarchy We classify the inputs used to measure fair value into the following hierarchy:
Level 1 Unadjusted quoted prices in active markets for identical assets or liabilities.
Level 2 Unadjusted quoted prices in active markets for similar assets or liabilities; unadjusted quoted prices for identical or similar assets or liabilities in markets that are not active; inputs other than quoted prices that are observable for the asset or liability.
Level 3 Unobservable inputs for the asset or liability.
Schedule of Financial Assets Measured at Fair Value on a Recurring Basis
Our financial assets measured at fair value on a recurring basis are summarized below by their classification within the fair value hierarchy as follows (in thousands):
 December 31, 2024
 Carrying ValueLevel 1Level 2Level 3Total
Assets
Cash equivalents
Money market funds$15,090 $15,090 $— $— $15,090 
Commercial paper10,562 — 10,562 — 10,562 
Government securities2,618 — 2,618 — 2,618 
Short-term marketable securities
Commercial paper17,799 — 17,799 — 17,799 
Government securities25,244 — 25,244 — 25,244 
Total assets measured at fair value$71,313 $15,090 $56,223 $— $71,313 

December 31, 2023
Carrying ValueLevel 1Level 2Level 3Total
Assets
Cash equivalents
Money market funds$11,576 $11,576 $— $— $11,576 
Commercial paper86,090 — 86,090 — 86,090 
Government securities10,942 — 10,942 — 10,942 
Short-term marketable securities
Government securities5,930 — 5,930 — 5,930 
Total assets measured at fair value$114,538 $11,576 $102,962 $— $114,538 
Schedule of Contractual Maturities
The following table summarizes our cash equivalents and available-for-sale debt securities by contractual maturity (in thousands):
As of December 31, 2024As of December 31, 2023
Amortized CostFair ValueAmortized CostFair Value
Due in 1 year$71,297 $71,313 $114,577 $114,538 
Schedule of Unrealized Gains and Losses
Unrealized gains and losses on available-for-sale debt securities that are not credit related are included in accumulated other comprehensive loss and summarized as follows (in thousands):

December 31, 2024
Amortized CostUnrealized GainsUnrealized LossesFair Value
Cash equivalents
Money market funds$15,090 $— $— $15,090 
Commercial paper10,565 — (3)10,562 
Government securities2,618 — — 2,618 
Short-term marketable securities
Commercial paper17,792 — 17,799 
Government securities25,232 12 — 25,244 
Total$71,297 $19 $(3)$71,313 

December 31, 2023
Amortized CostUnrealized GainsUnrealized LossesFair Value
Cash equivalents
Money market funds$11,576 $— $— $11,576 
Commercial paper86,132 — (42)86,090 
Government securities
10,940 — 10,942 
Short-term marketable securities
Government securities
5,929 — 5,930 
Total$114,577 $$(42)$114,538 
v3.25.0.1
Equity (Tables)
12 Months Ended
Dec. 31, 2024
Stockholders' Equity Note [Abstract]  
Schedule of Stock-Based Compensation Expense By Award Type The following table summarizes stock-based compensation expense recognized for the years presented below (in thousands):
Year Ended December 31,
20242023
Restricted stock units$16,081 $19,151 
Performance-based stock units2,397 2,422 
Common stock options1,283 1,254 
Employee stock purchase program120 386 
Total stock-based compensation expense$19,881 $23,213 
Related tax benefit recognized$4,748 $5,488 
Schedule of Stock-Based Compensation Expense By Operating Function
The following table summarizes stock-based compensation expense by operating function for the years presented below (in thousands):
 Year Ended December 31,
 20242023
Marketing and advertising$2,413 $2,201 
Customer care and enrollment1,845 2,287 
Technology and content3,331 4,498 
General and administrative12,292 14,227 
Total stock-based compensation expense19,881 23,213 
Amount capitalized for internal-use software687 1,040 
Total stock-based compensation$20,568 $24,253 
Schedule of Activity Under Stock Plans The following table summarizes stock option activity (in thousands, except weighted-average exercise price and weighted-average remaining contractual life data):
 
Number of Stock Options (1)
Weighted Average Exercise PriceWeighted-Average Remaining Contractual Life (years)
Aggregate Intrinsic Value (2)
Outstanding as of December 31, 2023218 $39.65 4.5$— 
Granted— $— 
Exercised— $— 
Forfeited(5)$18.75 
Outstanding balance as of December 31, 2024213 $40.15 3.6$— 
Exercisable as of December 31, 202494 $39.04 3.3$— 
_______ 
(1)Includes certain stock options with service, performance-based or market-based vesting criteria.
(2)The aggregate intrinsic value is calculated as the product between eHealth’s closing stock price as of December 31, 2024 and 2023 and the exercise price of in-the-money options as of those dates.
Schedule of Restricted Stock Unit Activity Under Stock Plans The following table summarizes restricted stock unit activity (in thousands, except weighted-average grant date fair value and weighted-average remaining service period data):
Number of Restricted Stock Units
Weighted-Average Grant Date Fair Value
Weighted-Average Remaining Service Period (years)
Aggregate Intrinsic Value (1)
Outstanding as of December 31, 20233,105 $11.31 1.3$27,083 
Granted1,921 $5.28 
Vested(1,384)$13.12 
Forfeited(531)$7.68 
Outstanding as of December 31, 20243,111 $7.41 1.1$29,247 
_______
(1)The aggregate intrinsic value is calculated as the difference of the grant date price and our closing stock price as of December 31, 2024 and 2023 multiplied by the number of restricted stock units outstanding as of December 31, 2024 and 2023, respectively.
Schedule of Performance-Based Stock Units The following table summarizes performance-based stock unit activity (in thousands, except weighted-average grant date fair value and weighted-average remaining service period data):
Number of Performance-based Stock Units
Weighted-Average Grant Date Fair Value
Weighted-Average Remaining Service Period (years)
Aggregate Intrinsic Value (1)
Outstanding as of December 31, 2023400 $14.32 0.6$3,486 
Granted365 $5.17 
Vested(303)$7.38 
Forfeited(77)$14.75 
Outstanding as of December 31, 2024385 $11.03 2.0$3,617 
_______
(1)The aggregate intrinsic value is calculated as the difference of the grant date price and our closing stock price as of December 31, 2024 and 2023 multiplied by the number of performance stock units outstanding as of December 31, 2024 and 2023, respectively.
Schedule of Restricted Stock Units, Valuation Assumptions
The weighted-average fair value of the market-based performance-based stock units was determined using the Monte Carlo simulation model using the following weighted average assumptions:
Year Ended December 31,
 20242023
Expected term (years)n/a1.1
Expected volatilityn/a76.3%
Expected dividend yieldn/a—%
Risk-free interest raten/a4.0%
Weighted-average grant date fair valuen/a$4.79
v3.25.0.1
Convertible Preferred Stock (Tables)
12 Months Ended
Dec. 31, 2024
Temporary Equity Disclosure [Abstract]  
Schedule of Convertible Preferred Stock
The following table summarizes the proceeds and changes to our Series A Preferred Stock (in thousands):

Gross proceeds$225,000 
Less: issuance costs(10,975)
Net proceeds$214,025 
Balance as of December 31, 2023$298,053 
Accrued paid-in-kind dividends16,688 
Change in preferred stock redemption value22,768 
Balance as of December 31, 2024
$337,509 
v3.25.0.1
Net Loss Per Share Attributable to Common Stockholders (Tables)
12 Months Ended
Dec. 31, 2024
Earnings Per Share [Abstract]  
Schedule of Computation of Basic and Diluted Net Loss Per Share
The following table sets forth the computation of basic and diluted net loss attributable to common stockholders per share (in thousands, except per share amounts):

 Year Ended December 31,
 20242023
Basic  
Net loss attributable to common stockholders
$(34,960)$(66,515)
Shares used in per share calculation – basic29,335 28,016 
Net loss attributable to common stockholders per share – basic
$(1.19)$(2.37)
Diluted: 
Net loss attributable to common stockholders
$(34,960)$(66,515)
Shares used in per share calculation – basic29,335 28,016 
Dilutive effect of common stock— — 
Shares used in per share calculation – diluted29,335 28,016 
Net loss attributable to common stockholders per share – diluted
$(1.19)$(2.37)
Schedule of Antidilutive Securities Excluded from Computation of Net Loss Per Share The number of weighted-average outstanding anti-dilutive shares that were excluded from the computation of diluted net loss per share consisted of the following (in thousands):
 Year Ended December 31,
 20242023
Convertible preferred stock3,548 3,340 
Restricted stock units
1,852 2,255 
Performance-based stock units209 154 
Common stock options216 221 
Employee stock purchase program51 
Total5,834 6,021 
v3.25.0.1
Commitments and Contingencies (Tables)
12 Months Ended
Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]  
Schedule of Future Minimum Payments For Contractual Obligations Our future minimum payments under non-cancellable contractual service and licensing obligations as of December 31, 2024 were as follows (in thousands):
For the Years Ending December 31,
2025$8,171 
20264,337 
2027512 
2028— 
2029— 
Thereafter— 
Total$13,020 
v3.25.0.1
Segment and Geographic Information (Tables)
12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Schedule of Reportable Segments
The results of our reportable segments are summarized for the periods presented below (in thousands):

Year Ended
 December 31,
 20242023
Medicare:
Total revenue
$500,638 $406,467 
Variable marketing and advertising
(157,121)(141,487)
Medicare CC&E(150,613)(137,910)
Cost of revenue
(1,396)(1,312)
Medicare segment gross profit
$191,508 $125,758 

Year Ended
 December 31,
 20242023
Employer and Individual:
Total revenue
$31,772 $46,404 
Variable marketing and advertising
(4,321)(3,304)
E&I CC&E(10,103)(9,214)
Cost of revenue
(398)(459)
E&I segment gross profit
$16,950 $33,427 

Year Ended
 December 31,
 20242023
Consolidated:
Total revenue
$532,410$452,871
Variable marketing and advertising
(161,442)(144,791)
Segment CC&E
(160,716)(147,124)
Cost of revenue
(1,794)(1,771)
Total segment gross profit
$208,458 $159,185 
Schedule of Reconciliation of Operating Profit
A reconciliation of our segment gross profit (loss) to the Consolidated Statements of Comprehensive Income (Loss) for the periods presented is as follows (in thousands):

Year Ended December 31,
 20242023
Total segment gross profit
$208,458 $159,185 
Other marketing and advertising (1)
(29,395)(27,849)
Other CC&E (2)
(2,732)(2,438)
Technology and content(53,520)(58,609)
General and administrative(89,765)(99,363)
Impairment, restructuring and other charges(9,475)— 
Interest expense(11,159)(10,974)
Other income, net6,900 9,453 
Income (loss) before income taxes
$19,312 $(30,595)
_______
(1)Other marketing and advertising costs consist of fixed marketing and advertising, previously capitalized labor, depreciation and share-based compensation costs.
(2)Other CC&E costs consist of previously capitalized labor, depreciation and share-based compensation costs.
Schedule of Long Lived Assets by Geographical Areas Long-lived assets by geographical area are summarized as follows (in thousands):
December 31, 2024December 31, 2023
United States$26,033 $29,419 
China299 281 
Total$26,332 $29,700 
Schedule of Revenue By Major Customers Carriers representing 10% or more of our total revenue are summarized as follows. The majority of the revenue was from the Medicare segment.
Year Ended December 31,
20242023
Humana24 %27 %
UnitedHealthcare (1)
22 %23 %
Aetna (1)
18 %15 %
_______
(1)Percentages include the carriers’ subsidiaries.
v3.25.0.1
Leases (Tables)
12 Months Ended
Dec. 31, 2024
Leases [Abstract]  
Schedule of Lease Cost and Supplemental Information
The components of operating lease costs were as follows (in thousands):
 Year Ended December 31,
 20242023
Operating lease expense
$5,659 $7,912 
Operating sublease income(2,549)(2,210)
Total operating lease cost$3,110 $5,702 

Supplemental information related to our leases are as follows (dollars in thousands):
Year Ended December 31,
20242023
Cash paid for amounts included in the measurement of operating lease liabilities$8,881$9,489
Non-cash investing activities relating to operating lease right-of-use assets$509$1,285

December 31, 2024December 31, 2023
Weighted-average remaining lease term of operating leases3.9 years4.8 years
Weighted-average discount rate used to recognize operating lease right-of-use-assets5.7 %5.7 %
Schedule of Operating Lease Maturities
As of December 31, 2024, maturities of our operating lease liabilities are as follows (in thousands):

Year ending December 31,
2025$9,162 
20267,691 
20276,950 
20284,998 
20293,008 
Thereafter196 
Total lease payments (1)
32,005 
Less imputed interest(3,542)
Total$28,463 
_______
(1)Non-cancellable sublease proceeds for the years ending December 31, 2025, 2026, 2027, 2028, 2029 and thereafter of $2.7 million, $2.9 million, $3.0 million, $3.1 million, $1.1 million, and $0.1 million, respectively, are not included in the table above.
v3.25.0.1
Impairment, Restructuring and Other Charges (Tables)
12 Months Ended
Dec. 31, 2024
Restructuring and Related Activities [Abstract]  
Schedule of Impairment, Restructuring and Other Charges (Recoveries)
The following table details impairment, restructuring and other charges for each of the periods presented (in thousands):
Year Ended December 31,
20242023
Asset impairment charges$7,479 $— 
Restructuring and reorganization charges1,996 — 
Impairment, restructuring and other charges$9,475 $— 
Schedule of Restructuring Charges
Our restructuring and reorganization costs and liabilities consist primarily of severance, transition and other related costs. The following table summarizes the cash-based restructuring and reorganization related liabilities (in thousands):
Balance at December 31, 2023$— 
Restructuring and reorganization charges1,996 
Payments(1,996)
Balance at December 31, 2024$— 
v3.25.0.1
Income Taxes (Tables)
12 Months Ended
Dec. 31, 2024
Income Tax Disclosure [Abstract]  
Schedule of Income (Loss) Before Income Tax, Domestic And Foreign
The components of our income (loss) before income taxes were as follows (in thousands):
 Year Ended December 31,
 20242023
United States$17,707 $(31,972)
Foreign1,605 1,377 
Income (loss) before income taxes
$19,312 $(30,595)
Schedule of Components Of Income Tax Provision (Benefit)
The federal, state and foreign income tax provision (benefit) is summarized as follows (in thousands):
 Year Ended December 31,
 20242023
Current:
Federal$— $— 
State(177)68 
Foreign254 221 
Total current77 289 
Deferred:
Federal7,573 (2,164)
State1,605 (506)
Foreign— — 
Total deferred9,178 (2,670)
Provision for (benefit from) income taxes
$9,255 $(2,381)
Schedule of Effective Income Tax Rate Reconciliation
The effective tax rate of our provision for (benefit from) income taxes differs from the federal statutory rate as follows:
Year Ended December 31,
20242023
Statutory rate21.0 %21.0 %
State income taxes, net of federal benefit4.4 2.8 
Stock-based compensation shortfalls, net11.0 (6.8)
Non-deductible stock-based compensation7.4 (4.7)
Non-deductible lobbying expenses1.4 (0.9)
Research and development credits(3.3)1.7 
Changes in valuation allowance1.6 (2.0)
Foreign income tax and income inclusion0.8 (1.5)
Prior period adjustment3.4 — 
Other permanent differences0.2 (1.8)
Effective tax rate47.9 %7.8 %
Schedule of Deferred Tax Assets And Liabilities
The tax effects of significant items comprising our deferred taxes as of December 31, 2024 and 2023 were as follows (in thousands):
December 31, 2024December 31, 2023
Deferred tax assets:
Net operating losses$160,610 $154,607 
Intangible assets25,242 21,232 
Research and development credits carryovers13,466 12,493 
Operating lease liabilities6,912 8,458 
Accruals and reserves6,442 6,352 
Fixed assets982 1,069 
Stock-based compensation759 1,283 
Other2,809 2,279 
Total deferred tax assets217,222 207,773 
Valuation allowance(5,206)(4,888)
Total deferred tax assets net of valuation allowance212,016 202,885 
Deferred tax liabilities:
Commissions receivable(248,038)(227,242)
Right-of-use assets(2,848)(5,330)
Total deferred tax liabilities(250,886)(232,572)
Net deferred tax liabilities$(38,870)$(29,687)
Schedule of Changes in Valuation Allowance
The change in our valuation allowance is summarized as follows for the years ended (in thousands):

Deferred Tax Assets - Valuation AllowanceBalance at beginning of yearProvision for income taxesWrite-offs and DeductionsBalance at
end of year
December 31, 2024$4,888 $361 $(43)$5,206 
December 31, 20234,287 643 (42)4,888 
Schedule of Operating Loss Carryforwards
The net operating loss and tax credit carryforwards as of December 31, 2024 are summarized as follows (in thousands):
AmountExpires
Net operating losses, federal (with expiration)$39,166 2034-2037
Net operating losses, federal (without expiration)608,904 Indefinite
Net operating losses, state (with expiration)433,374 2025-2044
Tax credits, federal12,346 2025-2044
Tax credits, state12,854 n/a
Schedule of Tax Credit Carryforwards
The net operating loss and tax credit carryforwards as of December 31, 2024 are summarized as follows (in thousands):
AmountExpires
Net operating losses, federal (with expiration)$39,166 2034-2037
Net operating losses, federal (without expiration)608,904 Indefinite
Net operating losses, state (with expiration)433,374 2025-2044
Tax credits, federal12,346 2025-2044
Tax credits, state12,854 n/a
Schedule Of Unrecognized Tax Benefits Roll Forward
A reconciliation of the beginning and ending amount of our unrecognized tax benefits is as follows (in thousands):
Year Ended December 31,
 20242023
Beginning balance
$10,639 $9,875 
Reductions for tax positions of prior years(363)— 
Lapse of statute of limitations(91)(36)
Additions based on tax positions related to the current year948 800 
Ending balance
$11,133 $10,639 
v3.25.0.1
Summary of Business and Significant Accounting Policies - Narrative (Details)
$ in Thousands
12 Months Ended
Dec. 31, 2024
USD ($)
insurance_carrier
Dec. 31, 2023
USD ($)
Defined Contribution Plan Disclosure [Line Items]    
Number of health insurance carriers | insurance_carrier 180  
Advertising expense $ 164,200 $ 148,700
Research and development expense 12,400 13,700
Capitalized internal-use software and website development costs 11,500 9,700
Amortization of internally developed software 14,355 17,376
Capitalized internal-use software and development costs, net $ 20,700 23,600
Maximum annual contributions per employee, percentage 85.00%  
Matching contribution, percent of match 100.00%  
Maximum matching contribution percentage 3.00%  
Contribution amount $ 4,200 $ 3,600
Service-Based Awards | Share-Based Payment Arrangement, Nonemployee    
Defined Contribution Plan Disclosure [Line Items]    
Vesting term for awards 1 year  
Performance And Market-Based Awards    
Defined Contribution Plan Disclosure [Line Items]    
Vesting term for awards 1 year  
Common stock options    
Defined Contribution Plan Disclosure [Line Items]    
Vesting term for awards 7 years  
Market-Based Performance Stock Units    
Defined Contribution Plan Disclosure [Line Items]    
Vesting term for awards 4 years  
Internal-Use Software and Website Development Costs    
Defined Contribution Plan Disclosure [Line Items]    
Useful life (in years) 3 years  
Maximum | Service-Based Awards | Share-Based Payment Arrangement, Employee    
Defined Contribution Plan Disclosure [Line Items]    
Vesting term for awards 4 years  
Maximum | Performance And Market-Based Awards    
Defined Contribution Plan Disclosure [Line Items]    
Percent of target 200.00%  
Maximum | Non-Market Based Performance Stock Units    
Defined Contribution Plan Disclosure [Line Items]    
Vesting term for awards 2 years  
Minimum | Service-Based Awards | Share-Based Payment Arrangement, Employee    
Defined Contribution Plan Disclosure [Line Items]    
Vesting term for awards 3 years  
Minimum | Performance And Market-Based Awards    
Defined Contribution Plan Disclosure [Line Items]    
Percent of target 0.00%  
Minimum | Non-Market Based Performance Stock Units    
Defined Contribution Plan Disclosure [Line Items]    
Vesting term for awards 1 year  
Medicare | Medicare Advantage | Maximum    
Defined Contribution Plan Disclosure [Line Items]    
Average plan duration (in years) 15 years  
Medicare | Medicare Advantage | Minimum    
Defined Contribution Plan Disclosure [Line Items]    
Average plan duration (in years) 2 years  
Medicare | Medicare Advantage | Median    
Defined Contribution Plan Disclosure [Line Items]    
Average plan duration (in years) 3 years  
Medicare | Medicare Supplement    
Defined Contribution Plan Disclosure [Line Items]    
Average plan duration (in years) 4 years  
Medicare | Medicare Part D    
Defined Contribution Plan Disclosure [Line Items]    
Average plan duration (in years) 5 years  
Individual and Family | Maximum    
Defined Contribution Plan Disclosure [Line Items]    
Average plan duration (in years) 2 years  
Individual and Family | Minimum    
Defined Contribution Plan Disclosure [Line Items]    
Average plan duration (in years) 1 year 6 months  
Ancillary | Maximum | Short-term    
Defined Contribution Plan Disclosure [Line Items]    
Average plan duration (in years) 6 months  
Ancillary | Maximum | Other    
Defined Contribution Plan Disclosure [Line Items]    
Average plan duration (in years) 6 years  
Ancillary | Minimum | Other    
Defined Contribution Plan Disclosure [Line Items]    
Average plan duration (in years) 1 year  
Revenue from Contract with Customer | Product Concentration Risk | Medicare    
Defined Contribution Plan Disclosure [Line Items]    
Concentration risk, percentage 93.00% 89.00%
v3.25.0.1
Summary of Business and Significant Accounting Policies - Schedule of Property and Equipment (Details)
Dec. 31, 2024
Computer equipment and software | Minimum  
Property, Plant and Equipment [Line Items]  
Useful life (in years) 3 years
Computer equipment and software | Maximum  
Property, Plant and Equipment [Line Items]  
Useful life (in years) 5 years
Office equipment and furniture  
Property, Plant and Equipment [Line Items]  
Useful life (in years) 5 years
Leasehold improvements | Minimum  
Property, Plant and Equipment [Line Items]  
Useful life (in years) 5 years
Leasehold improvements | Maximum  
Property, Plant and Equipment [Line Items]  
Useful life (in years) 10 years
v3.25.0.1
Revenue - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Disaggregation of Revenue [Line Items]    
Total revenue $ 532,410 $ 452,871
Sponsorship and Advertising Revenue    
Disaggregation of Revenue [Line Items]    
Total revenue 45,481 38,743
Fee-based and Other Revenue    
Disaggregation of Revenue [Line Items]    
Total revenue 25,282 10,204
Medicare    
Disaggregation of Revenue [Line Items]    
Total revenue 427,349 360,854
Medicare | Medicare Advantage    
Disaggregation of Revenue [Line Items]    
Total revenue 394,942 335,849
Medicare | Medicare Supplement    
Disaggregation of Revenue [Line Items]    
Total revenue 19,634 13,825
Medicare | Medicare Part D    
Disaggregation of Revenue [Line Items]    
Total revenue 12,773 11,180
Individual and Family    
Disaggregation of Revenue [Line Items]    
Total revenue 8,402 16,660
Individual and Family | Non-Qualified Health Plans    
Disaggregation of Revenue [Line Items]    
Total revenue 3,640 10,640
Individual and Family | Qualified Health Plans    
Disaggregation of Revenue [Line Items]    
Total revenue 4,762 6,020
Ancillary    
Disaggregation of Revenue [Line Items]    
Total revenue 10,787 10,754
Ancillary | Short-term    
Disaggregation of Revenue [Line Items]    
Total revenue 2,317 3,319
Ancillary | Dental    
Disaggregation of Revenue [Line Items]    
Total revenue 3,514 3,151
Ancillary | Vision    
Disaggregation of Revenue [Line Items]    
Total revenue 2,062 1,627
Ancillary | Other    
Disaggregation of Revenue [Line Items]    
Total revenue 2,894 2,657
Small Business    
Disaggregation of Revenue [Line Items]    
Total revenue 11,545 17,669
Commission Bonus and Other    
Disaggregation of Revenue [Line Items]    
Total revenue 3,564 (2,013)
Total Commission Revenue    
Disaggregation of Revenue [Line Items]    
Total revenue 461,647 403,924
Other    
Disaggregation of Revenue [Line Items]    
Total revenue $ 70,763 $ 48,947
v3.25.0.1
Revenue - Commission Revenue by Segment (Details) - USD ($)
$ / shares in Units, $ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Disaggregation of Revenue [Line Items]    
Total revenue $ 532,410 $ 452,871
Basic (in dollars per share) $ (1.19) $ (2.37)
Diluted (in dollars per share) $ (1.19) $ (2.37)
Commission    
Disaggregation of Revenue [Line Items]    
Total revenue $ 461,647 $ 403,924
Commission revenue from members approved during the period    
Disaggregation of Revenue [Line Items]    
Total revenue 429,350 345,876
Net commission revenue from members approved in prior periods    
Disaggregation of Revenue [Line Items]    
Total revenue $ 22,735 $ 48,075
Basic (in dollars per share) $ 0.59 $ 1.30
Diluted (in dollars per share) $ 0.59 $ 1.30
Commission revenue from renewals of small business members during the period    
Disaggregation of Revenue [Line Items]    
Total revenue $ 9,562 $ 9,973
Medicare Segment | Commission    
Disaggregation of Revenue [Line Items]    
Total revenue 431,565 359,631
Medicare Segment | Commission revenue from members approved during the period    
Disaggregation of Revenue [Line Items]    
Total revenue 412,887 326,087
Medicare Segment | Net commission revenue from members approved in prior periods    
Disaggregation of Revenue [Line Items]    
Total revenue 18,678 33,544
Decrease in revenue 5,300 4,300
Medicare Segment | Commission revenue from renewals of small business members during the period    
Disaggregation of Revenue [Line Items]    
Total revenue 0 0
Employer and Individual | Commission    
Disaggregation of Revenue [Line Items]    
Total revenue 30,082 44,293
Employer and Individual | Commission revenue from members approved during the period    
Disaggregation of Revenue [Line Items]    
Total revenue 16,463 19,789
Employer and Individual | Net commission revenue from members approved in prior periods    
Disaggregation of Revenue [Line Items]    
Total revenue 4,057 14,531
Employer and Individual | Commission revenue from renewals of small business members during the period    
Disaggregation of Revenue [Line Items]    
Total revenue $ 9,562 $ 9,973
v3.25.0.1
Revenue - Narrative (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Change in Accounting Estimate [Line Items]    
Total revenue $ 532,410 $ 452,871
Net commission revenue from members approved in prior periods    
Change in Accounting Estimate [Line Items]    
Total revenue 22,735 48,075
Medicare Segment | Net commission revenue from members approved in prior periods    
Change in Accounting Estimate [Line Items]    
Total revenue 18,678 33,544
E&I Segment | Net commission revenue from members approved in prior periods    
Change in Accounting Estimate [Line Items]    
Total revenue $ 4,057 $ 14,531
v3.25.0.1
Supplemental Financial Statement Information - Schedule of Cash, Cash Equivalents and Restricted Cash (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Balance Sheet Related Disclosures [Abstract]      
Cash $ 10,927 $ 7,114  
Cash equivalents 28,270 108,608  
Cash and cash equivalents 39,197 115,722  
Restricted cash 3,090 3,090  
Total cash, cash equivalents and restricted cash $ 42,287 $ 118,812 $ 147,640
v3.25.0.1
Supplemental Financial Statement Information - Narrative (Details) - USD ($)
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Concentration Risk [Line Items]    
Restricted cash $ 3,090,000 $ 3,090,000
Allowance for credit loss 0 0
Depreciation 1,983,000 2,540,000
Impairment of property and equipment 500,000  
Finite-lived intangible assets 17,200,000 17,200,000
Accumulated amortization and impairment charges 17,200,000 17,200,000
Indefinite-lived intangible assets (excluding goodwill) 5,100,000 5,100,000
Impairment charges 3,200,000 3,200,000
Amortization of acquired intangible assets $ 0 $ 0
Impairment Of Intangible Asset, Indefinite Lived, Excluding Goodwill, Statement Of Income Or Comprehensive Income, Extensible Enumeration, Not Disclosed Flag impairment charges  
Impairment, Long-Lived Asset, Held-for-Use, Statement of Income or Comprehensive Income [Extensible Enumeration] Restructuring Costs and Asset Impairment Charges  
China    
Concentration Risk [Line Items]    
Deposits $ 5,000,000  
v3.25.0.1
Supplemental Financial Statement Information - Schedule of Changes in Allowance for Credit Losses (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Contract with Customer, Asset, Allowance for Credit Loss [Roll Forward]    
Beginning balance $ 2,118 $ 2,398
Change in allowance 104 (280)
Ending balance $ 2,222 $ 2,118
v3.25.0.1
Supplemental Financial Statement Information - Schedule of Commissions Receivable (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Change in Contract with Customer Asset [Roll Forward]    
Beginning balance $ 918,177 $ 884,304
Total revenue 532,410 452,871
Cash receipts (379,730) (370,331)
Net change in credit loss allowance (104) 280
Ending balance 999,990 918,177
Medicare Segment    
Change in Contract with Customer Asset [Roll Forward]    
Beginning balance 847,332 817,043
Cash receipts (341,860) (329,600)
Net change in credit loss allowance (97) 258
Ending balance 936,940 847,332
E&I Segment    
Change in Contract with Customer Asset [Roll Forward]    
Beginning balance 70,845 67,261
Cash receipts (37,870) (40,731)
Net change in credit loss allowance (7) 22
Ending balance 63,050 70,845
Commission revenue from members approved during the period    
Change in Contract with Customer Asset [Roll Forward]    
Total revenue 429,350 345,876
Commission revenue from members approved during the period | Medicare Segment    
Change in Contract with Customer Asset [Roll Forward]    
Total revenue 412,887 326,087
Commission revenue from members approved during the period | E&I Segment    
Change in Contract with Customer Asset [Roll Forward]    
Total revenue 16,463 19,789
Commission revenue from renewals of small business members during the period    
Change in Contract with Customer Asset [Roll Forward]    
Total revenue 9,562 9,973
Commission revenue from renewals of small business members during the period | Medicare Segment    
Change in Contract with Customer Asset [Roll Forward]    
Total revenue 0 0
Commission revenue from renewals of small business members during the period | E&I Segment    
Change in Contract with Customer Asset [Roll Forward]    
Total revenue 9,562 9,973
Net commission revenue from members approved in prior periods    
Change in Contract with Customer Asset [Roll Forward]    
Total revenue 22,735 48,075
Net commission revenue from members approved in prior periods | Medicare Segment    
Change in Contract with Customer Asset [Roll Forward]    
Total revenue 18,678 33,544
Net commission revenue from members approved in prior periods | E&I Segment    
Change in Contract with Customer Asset [Roll Forward]    
Total revenue $ 4,057 $ 14,531
v3.25.0.1
Supplemental Financial Statement Information - Accounts Receivable Concentration Risk (Details) - Customer Concentration Risk - Accounts Receivable
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Humana    
Concentration Risk [Line Items]    
Concentration risk, percentage 28.00% 27.00%
UnitedHealthcare    
Concentration Risk [Line Items]    
Concentration risk, percentage 27.00% 26.00%
Aetna    
Concentration Risk [Line Items]    
Concentration risk, percentage 17.00% 16.00%
v3.25.0.1
Supplemental Financial Statement Information - Schedule of Prepaid Expenses and Other Current Assets (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Balance Sheet Related Disclosures [Abstract]    
Prepaid software and maintenance contracts $ 5,582 $ 5,328
Prepaid expenses 2,405 1,808
Prepaid licenses 2,358 2,739
Prepaid insurance 1,296 1,436
Other current assets 1,320 733
Prepaid expenses and other current assets $ 12,961 $ 12,044
v3.25.0.1
Supplemental Financial Statement Information - Schedule of Property and Equipment (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Balance Sheet Related Disclosures [Abstract]    
Computer equipment and software $ 9,183 $ 9,008
Office equipment and furniture 928 2,875
Leasehold improvements 3,403 4,124
Property and equipment, gross 13,514 16,007
Less: accumulated depreciation and amortization (9,077) (11,143)
Property and equipment, net $ 4,437 $ 4,864
v3.25.0.1
Fair Value Measurements - Financial Assets and Liabilities (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities $ 43,043 $ 5,930
Commercial paper    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 17,799  
Government securities    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 25,244 5,930
Fair Value, Recurring | Level 1    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Total assets measured at fair value 15,090 11,576
Fair Value, Recurring | Level 1 | Commercial paper    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 0  
Fair Value, Recurring | Level 1 | Government securities    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 0 0
Fair Value, Recurring | Level 2    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Total assets measured at fair value 56,223 102,962
Fair Value, Recurring | Level 2 | Commercial paper    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 17,799  
Fair Value, Recurring | Level 2 | Government securities    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 25,244 5,930
Fair Value, Recurring | Level 3    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Total assets measured at fair value 0 0
Fair Value, Recurring | Level 3 | Commercial paper    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 0  
Fair Value, Recurring | Level 3 | Government securities    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 0 0
Fair Value, Recurring | Carrying Value    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Total assets measured at fair value 71,313 114,538
Fair Value, Recurring | Carrying Value | Commercial paper    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 17,799  
Fair Value, Recurring | Carrying Value | Government securities    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 25,244 5,930
Fair Value, Recurring | Fair Value    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Total assets measured at fair value 71,313 114,538
Fair Value, Recurring | Fair Value | Commercial paper    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 17,799  
Fair Value, Recurring | Fair Value | Government securities    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Short-term marketable securities 25,244 5,930
Money market funds | Fair Value, Recurring | Level 1    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 15,090 11,576
Money market funds | Fair Value, Recurring | Level 2    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 0 0
Money market funds | Fair Value, Recurring | Level 3    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 0 0
Money market funds | Fair Value, Recurring | Carrying Value    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 15,090 11,576
Money market funds | Fair Value, Recurring | Fair Value    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 15,090 11,576
Commercial paper | Fair Value, Recurring | Level 1    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 0 0
Commercial paper | Fair Value, Recurring | Level 2    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 10,562 86,090
Commercial paper | Fair Value, Recurring | Level 3    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 0 0
Commercial paper | Fair Value, Recurring | Carrying Value    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 10,562 86,090
Commercial paper | Fair Value, Recurring | Fair Value    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 10,562 86,090
Government securities | Fair Value, Recurring | Level 1    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 0 0
Government securities | Fair Value, Recurring | Level 2    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 2,618 10,942
Government securities | Fair Value, Recurring | Level 3    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 0 0
Government securities | Fair Value, Recurring | Carrying Value    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 2,618 10,942
Government securities | Fair Value, Recurring | Fair Value    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents $ 2,618 $ 10,942
v3.25.0.1
Fair Value Measurements - Contractual Maturity (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Amortized Cost    
Due in 1 year $ 71,297 $ 114,577
Fair Value    
Due in 1 year $ 71,313 $ 114,538
v3.25.0.1
Fair Value Measurements - Unrealized Gains and Losses (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Cash equivalents    
Fair Value $ 28,270 $ 108,608
Short-term marketable securities    
Short-term marketable securities 43,043 5,930
Total 71,297 114,577
Unrealized Gains 19 3
Unrealized Losses (3) (42)
Fair Value 71,313 114,538
Commercial paper    
Short-term marketable securities    
Amortized Cost 17,792  
Unrealized Gains 7  
Unrealized Losses 0  
Short-term marketable securities 17,799  
Government securities    
Short-term marketable securities    
Amortized Cost 25,232 5,929
Unrealized Gains 12 1
Unrealized Losses 0 0
Short-term marketable securities 25,244 5,930
Money market funds    
Cash equivalents    
Amortized Cost 15,090 11,576
Unrealized Gains 0 0
Unrealized Losses 0 0
Fair Value 15,090 11,576
Commercial paper    
Cash equivalents    
Amortized Cost 10,565 86,132
Unrealized Gains 0 0
Unrealized Losses (3) (42)
Fair Value 10,562 86,090
Government securities    
Cash equivalents    
Amortized Cost 2,618 10,940
Unrealized Gains 0 2
Unrealized Losses 0 0
Fair Value $ 2,618 $ 10,942
v3.25.0.1
Fair Value Measurements - Narrative (Details)
$ in Millions
12 Months Ended
Dec. 31, 2024
USD ($)
security
Dec. 31, 2023
USD ($)
security
Fair Value Disclosures [Abstract]    
Number of securities in net loss positions | security 11 20
Interest income | $ $ 7.2 $ 8.4
v3.25.0.1
Equity - Narrative (Details) - USD ($)
$ in Thousands
12 Months Ended
Jun. 12, 2024
Dec. 31, 2024
Dec. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Treasury stock (in shares)   13,379,000 12,828,000
Treasury shares that were previously surrendered by employees to satisfy tax withholdings (in shares)   2,700,000 2,100,000
Shares available for grant (in shares)   2,100,000  
Total shares reserved (in shares)   5,800,000  
Capitalized stock-based compensation   $ 687 $ 1,040
Equity Incentive Plan, 2024      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Additional shares authorized (in shares) 300,000    
Shares available for grant (in shares) 1,350,000    
Employee stock purchase program      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Additional shares authorized (in shares) 500,000    
Number of shares authorized (in shares) 1,000,000.0 500,000  
Number of shares purchased (in shares)   100,000 100,000
Unrecognized stock-based compensation, restricted stock units   $ 100  
Recognition period for unrecognized stock-based compensation expense   4 months 24 days  
Common stock options      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Recognition period for unrecognized stock-based compensation expense   4 months 24 days  
Unrecognized stock-based compensation, options   $ 400  
Restricted stock units      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Unrecognized stock-based compensation, restricted stock units   $ 16,400  
Recognition period for unrecognized stock-based compensation expense   2 years  
Fair value vested   $ 7,700 $ 10,000
Performance-based stock units      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Unrecognized stock-based compensation, restricted stock units     $ 1,700
Recognition period for unrecognized stock-based compensation expense     2 years
Fair value vested   $ 2,500 $ 700
Previous Repurchase Programs      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Number of shares repurchased under share repurchase plan (in shares)   10,700,000  
v3.25.0.1
Equity - Schedule Of Stock-Based Compensation Expense By Award Type (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Total stock-based compensation expense $ 19,881 $ 23,213
Related tax benefit recognized 4,748 5,488
Restricted stock units    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Total stock-based compensation expense 16,081 19,151
Performance-based stock units    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Total stock-based compensation expense 2,397 2,422
Common stock options    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Total stock-based compensation expense 1,283 1,254
Employee stock purchase program    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Total stock-based compensation expense $ 120 $ 386
v3.25.0.1
Equity - Schedule of Stock-Based Compensation Expense (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Total stock-based compensation expense $ 19,881 $ 23,213
Amount capitalized for internal-use software 687 1,040
Total stock-based compensation 20,568 24,253
Marketing and advertising    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Total stock-based compensation expense 2,413 2,201
Customer care and enrollment    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Total stock-based compensation expense 1,845 2,287
Technology and content    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Total stock-based compensation expense 3,331 4,498
General and administrative    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Total stock-based compensation expense $ 12,292 $ 14,227
v3.25.0.1
Equity - Schedule of Option Activity Under Stock Plans (Details) - Common stock options - USD ($)
$ / shares in Units, shares in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Number of Stock Options    
Outstanding, beginning balance (in shares) 218  
Granted (in shares) 0  
Exercised (in shares) 0  
Cancelled (in shares) (5)  
Outstanding, ending balance (in shares) 213 218
Exercisable (in shares) 94  
Weighted Average Exercise Price    
Outstanding, beginning balance, weighted average exercise price (in dollars per share) $ 39.65  
Granted, weighted average exercise price (in dollars per share) 0  
Exercised, weighted average exercise price (in dollars per share) 0  
Forfeited, weighted average exercise price (in dollars per share) 18.75  
Outstanding, ending balance, weighted average exercise price (in dollars per share) 40.15 $ 39.65
Exercisable, weighted average exercise price (in dollars per share) $ 39.04  
Weighted-Average Remaining Contractual Life (years)    
Weighted-average remaining contractual life (years), balance outstanding 3 years 7 months 6 days 4 years 6 months
Weighted-average remaining contractual life (years), exercisable 3 years 3 months 18 days  
Aggregate intrinsic value, balance outstanding $ 0 $ 0
Aggregate intrinsic value, exercisable $ 0  
v3.25.0.1
Equity - Schedule of Restricted Stock Unit Activity Under Stock Plans (Details) - Restricted stock units - USD ($)
$ / shares in Units, shares in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Number of Restricted Stock Units    
Outstanding, beginning balance (in shares) 3,105  
Granted (in shares) 1,921  
Vested (in shares) (1,384)  
Forfeited (in shares) (531)  
Outstanding, ending balance (in shares) 3,111 3,105
Weighted-Average Grant Date Fair Value    
Outstanding, beginning balance, weighted-average grant date fair value (in dollars per share) $ 11.31  
Granted (in dollars per share) 5.28  
Vested (in dollars per share) 13.12  
Forfeited (in dollars per share) 7.68  
Outstanding, ending balance, weighted-average grant date fair value (in dollars per share) $ 7.41 $ 11.31
Weighted-Average Remaining Service Period (years) 1 year 1 month 6 days 1 year 3 months 18 days
Aggregate Intrinsic Value $ 29,247 $ 27,083
v3.25.0.1
Equity - Schedule of Performance-Based Stock Units (Details) - Performance-based stock units - USD ($)
$ / shares in Units, shares in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Number of Performance-based Stock Units    
Outstanding, beginning balance (in shares) 400  
Granted (in shares) 365  
Vested (in shares) (303)  
Forfeited (in shares) (77)  
Outstanding, ending balance (in shares) 385 400
Weighted-Average Grant Date Fair Value    
Outstanding, beginning balance, weighted-average grant date fair value (in dollars per share) $ 14.32  
Granted (in dollars per share) 5.17  
Vested (in dollars per share) 7.38  
Forfeited (in dollars per share) 14.75  
Outstanding, ending balance, weighted-average grant date fair value (in dollars per share) $ 11.03 $ 14.32
Weighted-Average Remaining Service Period (years) 2 years 7 months 6 days
Aggregate Intrinsic Value $ 3,617 $ 3,486
v3.25.0.1
Equity - Schedule of Valuation Assumptions (Details) - Market-based options and restricted stock units
12 Months Ended
Dec. 31, 2023
$ / shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]  
Expected term (years) 1 year 1 month 6 days
Expected volatility 76.30%
Expected dividend yield 0.00%
Risk-free interest rate 4.00%
Weighted average grant date fair value (in usd per share) $ 4.79
v3.25.0.1
Convertible Preferred Stock - Narrative (Details)
$ / shares in Units, $ in Thousands
12 Months Ended
Apr. 30, 2024
day
Jun. 30, 2023
Jun. 30, 2021
Apr. 30, 2021
USD ($)
$ / shares
shares
Dec. 31, 2024
USD ($)
state
$ / shares
shares
Apr. 30, 2027
day
Dec. 31, 2023
USD ($)
$ / shares
Sep. 30, 2023
Feb. 17, 2021
USD ($)
member
Temporary Equity [Line Items]                  
Sale of stock, shares issued (in shares) | shares       2,250,000          
Preferred stock, par value (in dollars per share) | $ / shares       $ 0.001 $ 0.001   $ 0.001    
Sale Of Stock, Consideration Received On Transaction, Gross       $ 225,000          
Carrying amount       214,000 $ 337,509   $ 298,053    
Payments of stock issuance costs       $ 10,975          
Dividend rate     8.00%   8.00%        
Stated value (in dollars per share) | $ / shares         $ 100        
Dividend rate, payable-in-kind   6.00%              
Dividend rate, cash   2.00%              
Dividends, cash         $ 5,600        
Conversion rate (in dollars per share) | $ / shares         $ 79.5861        
Threshold percentage of conversion price 167.50%                
Threshold consecutive trading days | day 20                
Threshold trading days | day 30                
Redemption put right, percentage of accrued value         135.00%        
Asset coverage ratio               250.00%  
Shares converted (in shares) | shares         0        
Accrued paid-in-kind dividends, common stock equivalent, as-converted (in shares) | shares         3,700,000        
Scenario, Forecast                  
Temporary Equity [Line Items]                  
Redemption put right, percentage of accrued value           135.00%      
Redemption call right, number of days for written notice | day           30      
H.I.G                  
Temporary Equity [Line Items]                  
Number of nominations to board of directors | state         1        
Minimum ownership percentage       30.00%         30.00%
Convertible preferred stock, number of additional rights to nominate | member                 1
Minimum                  
Temporary Equity [Line Items]                  
Minimum liquidity amount                 $ 65,000
Maximum                  
Temporary Equity [Line Items]                  
Minimum liquidity amount                 $ 125,000
v3.25.0.1
Convertible Preferred Stock - Summary of Stock (Details) - USD ($)
$ in Thousands
12 Months Ended
Apr. 30, 2021
Dec. 31, 2024
Temporary Equity Disclosure [Abstract]    
Gross proceeds $ 225,000  
Less: issuance costs (10,975)  
Net proceeds 214,025  
Increase (Decrease) in Temporary Equity [Roll Forward]    
Beginning balance   $ 298,053
Accrued paid-in-kind dividends   16,688
Change in preferred stock redemption value   22,768
Ending balance $ 214,000 $ 337,509
v3.25.0.1
Net Loss Per Share Attributable to Common Stockholders - Computation of Basic and Diluted Net Loss per Share (Details) - USD ($)
$ / shares in Units, shares in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Basic    
Net loss attributable to common stockholders - basic $ (34,960) $ (66,515)
Shares used in per share calculation - basic (in shares) 29,335 28,016
Net income (loss) attributable to common stockholders per share - basic (in dollars per share) $ (1.19) $ (2.37)
Diluted:    
Net loss attributable to common stockholders - diluted (in shares) $ (34,960) $ (66,515)
Dilutive effect of common stock (in shares) 0 0
Shares used in per share calculation — diluted (in dollars per share) 29,335 28,016
Net loss attributable to common stockholders per share - diluted (in dollars per share) $ (1.19) $ (2.37)
v3.25.0.1
Net Loss Per Share Attributable to Common Stockholders - Schedule of Anti-Dilutive Shares Excluded from Computation Of Net Income Per Share (Details) - shares
shares in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities (in shares) 5,834 6,021
Convertible preferred stock    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities (in shares) 3,548 3,340
Restricted stock units    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities (in shares) 1,852 2,255
Performance-based stock units    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities (in shares) 209 154
Common stock options    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities (in shares) 216 221
Employee stock purchase program    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities (in shares) 9 51
v3.25.0.1
Commitments and Contingencies - Schedule of Future Minimum Obligations (Details)
$ in Thousands
Dec. 31, 2024
USD ($)
For the Years Ending December 31,  
2025 $ 8,171
2026 4,337
2027 512
2028 0
2029 0
Thereafter 0
Total $ 13,020
v3.25.0.1
Commitments and Contingencies - Narrative (Details) - USD ($)
$ in Millions
Dec. 31, 2024
Dec. 31, 2023
Commitments and Contingencies Disclosure [Abstract]    
Self insurance reserve, maximum benefits per employee $ 0.3  
Self insurance maximum claim liability 22.5  
Self insurance reserve $ 2.1 $ 2.5
v3.25.0.1
Segment and Geographic Information - Narrative (Details)
12 Months Ended
Dec. 31, 2024
segment
Segment Reporting [Abstract]  
Number of operating segments 2
v3.25.0.1
Segment and Geographic Information - Schedule of Reportable Segments (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Segment Reporting Information [Line Items]    
Total revenue $ 532,410 $ 452,871
Variable marketing and advertising (161,442) (144,791)
Segment CC&E (160,716) (147,124)
Cost of revenue (1,794) (1,771)
Gross profit 208,458 159,185
Operating Segments | Medicare Segment    
Segment Reporting Information [Line Items]    
Total revenue 500,638 406,467
Variable marketing and advertising (157,121) (141,487)
Segment CC&E (150,613) (137,910)
Cost of revenue (1,396) (1,312)
Gross profit 191,508 125,758
Operating Segments | E&I Segment    
Segment Reporting Information [Line Items]    
Total revenue 31,772 46,404
Variable marketing and advertising (4,321) (3,304)
Segment CC&E (10,103) (9,214)
Cost of revenue (398) (459)
Gross profit $ 16,950 $ 33,427
v3.25.0.1
Segment and Geographic Information - Schedule of Reconciliation of Operating Profit (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Segment Reporting [Abstract]    
Total segment gross profit $ 208,458 $ 159,185
Other marketing and advertising (29,395) (27,849)
Customer care and enrollment (2,732) (2,438)
Technology and content (53,520) (58,609)
General and administrative (89,765) (99,363)
Impairment, restructuring and other charges (9,475) 0
Interest expense (11,159) (10,974)
Other income, net 6,900 9,453
Income (loss) before income taxes $ 19,312 $ (30,595)
v3.25.0.1
Segment and Geographic Information - Schedule of Long-Lived Assets by Geographical Areas (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Revenues from External Customers and Long-Lived Assets [Line Items]    
Long-lived assets $ 26,332 $ 29,700
United States    
Revenues from External Customers and Long-Lived Assets [Line Items]    
Long-lived assets 26,033 29,419
China    
Revenues from External Customers and Long-Lived Assets [Line Items]    
Long-lived assets $ 299 $ 281
v3.25.0.1
Segment and Geographic Information - Schedule of Revenue by Major Customers (Details) - Customer Concentration Risk - Revenue from Contract with Customer
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Humana    
Revenue, Major Customer [Line Items]    
Major customer revenue, percentage 24.00% 27.00%
UnitedHealthcare    
Revenue, Major Customer [Line Items]    
Major customer revenue, percentage 22.00% 23.00%
Aetna    
Revenue, Major Customer [Line Items]    
Major customer revenue, percentage 18.00% 15.00%
v3.25.0.1
Leases - Narrative (Details)
$ in Millions
12 Months Ended
Dec. 31, 2024
USD ($)
Lessee, Lease, Description [Line Items]  
Base rent payments to be received $ 12.2
Impairment charge excluding in-process internally developed software $ 7.5
Minimum  
Lessee, Lease, Description [Line Items]  
Remaining lease term 1 year
Maximum  
Lessee, Lease, Description [Line Items]  
Remaining lease term 5 years
v3.25.0.1
Leases - Operating Lease Costs (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Leases [Abstract]    
Operating lease expense $ 5,659 $ 7,912
Operating sublease income (2,549) (2,210)
Total operating lease cost $ 3,110 $ 5,702
v3.25.0.1
Leases - Supplemental Information (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Leases [Abstract]    
Cash paid for amounts included in the measurement of operating lease liabilities $ 8,881 $ 9,489
Non-cash investing activities relating to operating lease right-of-use assets $ 509 $ 1,285
Weighted-average remaining lease term of operating leases 3 years 10 months 24 days 4 years 9 months 18 days
Weighted-average discount rate used to recognize operating lease right-of-use-assets 5.70% 5.70%
v3.25.0.1
Leases - Maturities of Lease Liabilities (Details)
$ in Thousands
Dec. 31, 2024
USD ($)
Operating leases  
2025 $ 9,162
2026 7,691
2027 6,950
2028 4,998
2029 3,008
Thereafter 196
Total lease payments 32,005
Less imputed interest (3,542)
Total 28,463
Sublease income, 2025 2,700
Sublease income, 2026 2,900
Sublease income, 2027 3,000
Sublease income, 2028 3,100
Sublease income, 2029 1,100
Sublease income, thereafter $ 100
v3.25.0.1
Impairment, Restructuring and Other Charges - Impairment, Restructuring and Other Charges (Details) - USD ($)
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Restructuring and Related Activities [Abstract]    
Asset impairment charges $ 7,479,000 $ 0
Restructuring and reorganization charges 1,996,000 0
Impairment, restructuring and other charges $ 9,475,000 $ 0
v3.25.0.1
Impairment, Restructuring and Other Charges - Narrative (Details) - USD ($)
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Restructuring and Related Activities [Abstract]    
Impairment charges $ 7,479,000 $ 0
Operating lease, impairment loss 7,000,000.0  
Tangible asset impairment charges 500,000  
Restructuring and reorganization charges 1,996,000 $ 0
Restructuring accrual $ 0  
v3.25.0.1
Impairment, Restructuring and Other Charges - Restructuring and Other Liabilities (Details) - USD ($)
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Restructuring Reserve [Roll Forward]    
Restructuring reserve, beginning balance $ 0  
Restructuring and reorganization charges 1,996,000 $ 0
Payments (1,996,000)  
Restructuring reserve, ending balance $ 0 $ 0
v3.25.0.1
Debt (Details) - USD ($)
$ in Thousands
3 Months Ended 12 Months Ended
Aug. 16, 2022
Feb. 28, 2022
Dec. 31, 2024
Dec. 31, 2024
Dec. 31, 2023
Nov. 01, 2024
Oct. 31, 2024
Line of Credit Facility [Line Items]              
Extension fee paid       $ 1,050 $ 0    
Interest expense       11,159 10,974    
Line of Credit | Term Loan Credit Agreement | Secured term loan              
Line of Credit Facility [Line Items]              
Maximum borrowing capacity   $ 70,000          
Extension fee paid     $ 1,100        
Debt issuance costs     5,100 5,100      
Other comprehensive income       1,300      
Amortization of debt issuance costs       1,800 1,600    
Unamortized issuance costs     1,500 1,500      
Carrying value of loan     $ 68,500 $ 68,500      
Interest rate, stated percentage     11.78% 11.78%      
Interest expense       $ 9,200 $ 9,100    
Annual agreement fee   300          
Line of credit facility, covenant, minimum liquidity   $ 25,000          
Covenant, outstanding amount as a percentage of commissions receivable   50.00%          
Line of Credit | Term Loan Credit Agreement | Secured term loan | Fed Funds Effective Rate Overnight Index Swap Rate              
Line of Credit Facility [Line Items]              
Basis spread on variable rate 0.50%            
Line of Credit | Term Loan Credit Agreement | Secured term loan | Secured Overnight Financing Rate (SOFR)              
Line of Credit Facility [Line Items]              
Basis spread on variable rate 1.00%            
Interest rate, stated percentage           7.00% 7.50%
Prepaid fee percentage           1.00%  
Line of Credit | Term Loan Credit Agreement | Secured term loan | Base Rate              
Line of Credit Facility [Line Items]              
Interest rate, stated percentage           6.00% 6.50%
v3.25.0.1
Income Taxes -Schedule of Components of Pre-Tax Income (Loss) (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Income Tax Disclosure [Abstract]    
United States $ 17,707 $ (31,972)
Foreign 1,605 1,377
Income (loss) before income taxes $ 19,312 $ (30,595)
v3.25.0.1
Income Taxes - Schedule of Current and Deferred Income Taxes (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Current:    
Federal $ 0 $ 0
State (177) 68
Foreign 254 221
Total current 77 289
Deferred:    
Federal 7,573 (2,164)
State 1,605 (506)
Foreign 0 0
Total deferred 9,178 (2,670)
Provision for (benefit from) income taxes $ 9,255 $ (2,381)
v3.25.0.1
Income Taxes - Income Tax Rate Reconciliation Schedule (Details)
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Effective Income Tax Rate Reconciliation, Percent [Abstract]    
Statutory rate 21.00% 21.00%
State income taxes, net of federal benefit 4.40% 2.80%
Stock-based compensation shortfalls, net 11.00% (6.80%)
Non-deductible stock-based compensation 7.40% (4.70%)
Non-deductible lobbying expenses 1.40% (0.90%)
Research and development credits (3.30%) 1.70%
Changes in valuation allowance 1.60% (2.00%)
Foreign income tax and income inclusion 0.80% (1.50%)
Prior period adjustment 3.40% 0.00%
Other permanent differences 0.20% (1.80%)
Effective tax rate 47.90% 7.80%
v3.25.0.1
Income Taxes - Schedule of Deferred Tax Assets, Net (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Deferred tax assets:      
Net operating losses $ 160,610 $ 154,607  
Intangible assets 25,242 21,232  
Research and development credits carryovers 13,466 12,493  
Operating lease liabilities 6,912 8,458  
Accruals and reserves 6,442 6,352  
Fixed assets 982 1,069  
Stock-based compensation 759 1,283  
Other 2,809 2,279  
Total deferred tax assets 217,222 207,773  
Valuation allowance (5,206) (4,888) $ (4,287)
Total deferred tax assets net of valuation allowance 212,016 202,885  
Deferred tax liabilities:      
Commissions receivable (248,038) (227,242)  
Right-of-use assets (2,848) (5,330)  
Total deferred tax liabilities (250,886) (232,572)  
Net deferred tax liabilities $ (38,870) $ (29,687)  
v3.25.0.1
Income Taxes - Narrative (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Valuation Allowance [Line Items]      
Valuation allowance $ 5,206 $ 4,888 $ 4,287
Unrecognized tax benefits 11,133 10,639 $ 9,875
Unrecognized tax benefits that would impact effective tax rate 9,800 $ 9,400  
State Tax Jurisdiction | California      
Valuation Allowance [Line Items]      
Valuation allowance $ 5,200    
v3.25.0.1
Income Taxes - Changes in Valuation Allowance (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Changes In Deferred Tax Asset, Valuation Allowance [Roll Forward]    
Balance at beginning of year $ 4,888 $ 4,287
Provision for income taxes 361 643
Write-offs and Deductions (43) (42)
Balance at end of year $ 5,206 $ 4,888
v3.25.0.1
Income Taxes - Net Operating Losses and Tax Credit Carryforwards (Details)
$ in Thousands
Dec. 31, 2024
USD ($)
Federal  
Operating Loss Carryforwards [Line Items]  
Net operating losses, federal (with expiration) $ 39,166
Net operating losses, federal (without expiration) 608,904
Tax credits 12,346
State  
Operating Loss Carryforwards [Line Items]  
Net operating losses, state (with expiration) 433,374
Tax credits $ 12,854
v3.25.0.1
Income Taxes -Reconciliation of Unrecognized Tax Benefits Schedule (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Unrecognized Tax Benefits [Roll Forward]    
Beginning balance $ 10,639 $ 9,875
Reductions for tax positions of prior years (363) 0
Lapse of statute of limitations (91) (36)
Additions based on tax positions related to the current year 948 800
Ending balance $ 11,133 $ 10,639