ON24 INC., 10-K filed on 3/13/2025
Annual Report
v3.25.0.1
Cover - USD ($)
$ in Millions
 12 Months Ended
Dec. 31, 2024
Mar. 05, 2025
Jun. 30, 2024
Cover [Abstract]      
Document Type 10-K    
Document Annual Report true    
Document Period End Date Dec. 31, 2024    
Current Fiscal Year End Date --12-31    
Document Transition Report false    
Entity File Number 001-39965    
Entity Registrant Name ON24, INC.    
Entity Incorporation, State or Country Code DE    
Entity Tax Identification Number 94-3292599    
Entity Address, Address Line One 50 Beale Street, 8th Floor    
Entity Address, City or Town San Francisco    
Entity Address, State or Province CA    
Entity Address, Postal Zip Code 94105    
City Area Code 415    
Local Phone Number 369-8000    
Title of 12(b) Security Common Stock, par value $0.0001 per share    
Trading Symbol ONTF    
Security Exchange Name NYSE    
Entity Well-known Seasoned Issuer No    
Entity Voluntary Filers No    
Entity Current Reporting Status Yes    
Entity Interactive Data Current Yes    
Entity Filer Category Accelerated Filer    
Entity Small Business false    
Entity Emerging Growth Company true    
Entity Ex Transition Period false    
ICFR Auditor Attestation Flag false    
Document Financial Statement Error Correction [Flag] false    
Entity Shell Company false    
Entity Public Float     $ 160
Entity Common Stock, Shares Outstanding   42,325,215  
Documents Incorporated by Reference
Portions of the registrant’s definitive Proxy Statement for the 2025 Annual Stockholders’ Meeting, which the registrant expects to file with the Securities and Exchange Commission within 120 days of December 31, 2024, are incorporated by reference into Part III (Items 10, 11,12, 13 and 14) of this Annual Report on Form 10-K.
    
Amendment Flag false    
Document Fiscal Year Focus 2024    
Document Fiscal Period Focus FY    
Entity Central Index Key 0001110611    
v3.25.0.1
Audit Information
 12 Months Ended
Dec. 31, 2024
Audit Information [Abstract]  
Auditor Firm ID 185
Auditor Name KPMG LLP
Auditor Location Santa Clara, California
v3.25.0.1
Consolidated Balance Sheets - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Current assets    
Cash and cash equivalents $ 14,933 $ 53,209
Marketable securities 167,803 145,497
Accounts receivable, net of allowances and reserves of $4,040 and $3,621 as of December 31, 2024 and December 31, 2023, respectively 28,616 37,939
Deferred contract acquisition costs, current 10,784 12,428
Prepaid expenses and other current assets 6,194 4,714
Total current assets 228,330 253,787
Property and equipment, net 6,673 5,371
Operating right-of-use assets 2,297 2,981
Intangible asset, net 660 1,305
Deferred contract acquisition costs, non-current 12,199 15,756
Other long-term assets 794 1,102
Total assets 250,953 280,302
Current liabilities    
Accounts payable 2,746 1,914
Accrued and other current liabilities 16,394 16,907
Deferred revenue 66,687 74,358
Finance lease liabilities, current 0 127
Operating lease liabilities, current 2,372 2,779
Total current liabilities 88,199 96,085
Operating lease liabilities, non-current 1,016 2,483
Other long-term liabilities 2,326 1,517
Total liabilities 91,541 100,085
Commitments and contingencies (Note 10)
Stockholders’ equity    
Common stock, $0.0001 par value per share; 500,000,000 shares authorized as of December 31, 2024 and December 31, 2023; 42,013,694 and 41,189,321 shares issued and outstanding as of December 31, 2024 and December 31, 2023, respectively 4 4
Additional paid-in capital 507,188 485,291
Accumulated deficit (347,669) (305,513)
Accumulated other comprehensive (loss) income (111) 435
Total stockholders’ equity 159,412 180,217
Total liabilities and stockholders’ equity $ 250,953 $ 280,302
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Consolidated Balance Sheets (Parenthetical) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Statement of Financial Position [Abstract]    
Accounts receivable, allowances and reserves $ 4,040 $ 3,621
Common stock, par value (in dollars per share) $ 0.0001 $ 0.0001
Common stock, authorized (in shares) 500,000,000 500,000,000
Common stock, issued (in shares) 42,013,694 41,189,321
Common stock, outstanding (in shares) 42,013,694 41,189,321
v3.25.0.1
Consolidated Statements of Operations - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Revenue      
Total revenue $ 148,081 $ 163,708 $ 190,872
Cost of revenue      
Total cost of revenue 38,012 46,263 52,785
Gross profit 110,069 117,445 138,087
Operating expenses      
Sales and marketing 78,077 89,200 109,599
Research and development 36,250 41,122 44,102
General and administrative 46,399 49,124 43,969
Total operating expenses 160,726 179,446 197,670
Loss from operations (50,657) (62,001) (59,583)
Interest expense 34 93 181
Other income, net (9,168) (11,303) (2,514)
Loss before provision for income taxes (41,523) (50,791) (57,250)
Provision for income taxes 633 995 958
Net loss $ (42,156) $ (51,786) $ (58,208)
Net loss per share      
Basic (in dollars per share) $ (1.01) $ (1.16) $ (1.23)
Diluted (in dollars per share) $ (1.01) $ (1.16) $ (1.23)
Weighted-average shares used in computing net loss per share      
Basic (in shares) 41,759,879 44,644,792 47,486,225
Diluted (in shares) 41,759,879 44,644,792 47,486,225
Subscription and other platform      
Revenue      
Total revenue $ 136,412 $ 149,882 $ 171,841
Cost of revenue      
Total cost of revenue 28,037 34,751 39,241
Professional services      
Revenue      
Total revenue 11,669 13,826 19,031
Cost of revenue      
Total cost of revenue $ 9,975 $ 11,512 $ 13,544
v3.25.0.1
Consolidated Statements of Comprehensive Loss - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Statement of Comprehensive Income [Abstract]      
Net loss $ (42,156) $ (51,786) $ (58,208)
Other comprehensive (loss) income      
Foreign currency translation adjustment, net of tax (471) 73 (143)
Unrealized (loss) gain on available for sale debt securities, net of tax (75) 1,234 (494)
Total other comprehensive (loss) income (546) 1,307 (637)
Total comprehensive loss $ (42,702) $ (50,479) $ (58,845)
v3.25.0.1
Consolidated Statements of Stockholders’ Equity - USD ($)
$ in Thousands
Total
Common Stock
Additional Paid-in Capital
Accumulated Deficit
Accumulated Other Comprehensive (Loss) Income
Beginning balance (in shares) at Dec. 31, 2021   47,727,346      
Beginning balance at Dec. 31, 2021 $ 355,090 $ 5 $ 550,839 $ (195,519) $ (235)
Increase (Decrease) in Stockholders' Equity [Roll Forward]          
Repurchase of common stock (in shares) (2,460,361) (2,460,361)      
Repurchase of common stock $ (29,127) $ 0 (29,127)    
Issuance of common stock upon exercise of stock options (in shares)   1,107,471      
Issuance of common stock upon exercise of stock options 2,474 $ 0 2,474    
Issuance of common stock upon release of restricted stock units (in shares)   980,110      
Issuance of common stock upon release of restricted stock units 0 $ 0 0    
Issuance of common stock under Employee Stock Purchase Plan (ESPP) (in shares)   200,235      
Issuance of common stock under ESPP 1,582 $ 0 1,582    
Payment for employee tax withholding upon net share settlement on equity awards (1,756)   (1,756)    
Stock-based compensation expense 38,543   38,543    
Other comprehensive income (loss) (637)       (637)
Net loss (58,208)     (58,208)  
Ending balance (in shares) at Dec. 31, 2022   47,554,801      
Ending balance at Dec. 31, 2022 307,961 $ 5 562,555 (253,727) (872)
Increase (Decrease) in Stockholders' Equity [Roll Forward]          
Cash dividend declared $ (49,872)   (49,872)    
Repurchase of common stock (in shares) (9,762,758) (9,762,758)      
Repurchase of common stock $ (74,569) $ (1) (74,568)    
Excise taxes on repurchase of common stock (486)   (486)    
Issuance of common stock upon exercise of stock options (in shares)   873,389      
Issuance of common stock upon exercise of stock options 1,637 $ 0 1,637    
Issuance of common stock upon release of restricted stock units (in shares)   2,364,353      
Issuance of common stock upon release of restricted stock units 0 $ 0 0    
Issuance of common stock under Employee Stock Purchase Plan (ESPP) (in shares)   159,536      
Issuance of common stock under ESPP 1,008 $ 0 1,008    
Stock-based compensation expense 45,017   45,017    
Other comprehensive income (loss) 1,307       1,307
Net loss $ (51,786)     (51,786)  
Ending balance (in shares) at Dec. 31, 2023 41,189,321 41,189,321      
Ending balance at Dec. 31, 2023 $ 180,217 $ 4 485,291 (305,513) 435
Increase (Decrease) in Stockholders' Equity [Roll Forward]          
Repurchase of common stock (in shares) (4,000,990) (4,000,990)      
Repurchase of common stock $ (25,777) $ 0 (25,777)    
Issuance of common stock upon exercise of stock options (in shares) 1,233,572 1,233,572      
Issuance of common stock upon exercise of stock options $ 1,819 $ 0 1,819    
Issuance of common stock upon release of restricted stock units (in shares)   3,469,986      
Issuance of common stock upon release of restricted stock units 0 $ 0 0    
Issuance of common stock under Employee Stock Purchase Plan (ESPP) (in shares)   121,805      
Issuance of common stock under ESPP 668 $ 0 668    
Stock-based compensation expense 45,187   45,187    
Other comprehensive income (loss) (546)       (546)
Net loss $ (42,156)     (42,156)  
Ending balance (in shares) at Dec. 31, 2024 42,013,694 42,013,694      
Ending balance at Dec. 31, 2024 $ 159,412 $ 4 $ 507,188 $ (347,669) $ (111)
v3.25.0.1
Consolidated Statements of Stockholders’ Equity (Parenthetical)
 12 Months Ended
Dec. 31, 2023
$ / shares
Share Repurchase Program, Excise Tax, Share Type [Extensible Enumeration] Common Stock
Capital Return Program  
Declared cash dividend (in dollars per share) $ 1.09
v3.25.0.1
Consolidated Statements of Cash Flows - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Cash flows from operating activities:      
Net loss $ (42,156) $ (51,786) $ (58,208)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:      
Depreciation and amortization 4,828 5,360 5,416
Stock-based compensation expense 45,187 45,017 38,543
Amortization of deferred contract acquisition costs 14,862 15,589 15,665
Provision for allowance for doubtful accounts and billing reserves 2,159 3,059 1,918
Non-cash lease expense 1,573 1,710 1,962
Accretion of marketable securities (5,169) (7,716) (1,242)
Lease impairment charge 0 1,461 0
Other 123 244 159
Changes in operating assets and liabilities:      
Accounts receivable 7,164 2,759 482
Deferred contract acquisition costs (9,661) (12,864) (13,766)
Prepaid expenses and other assets (1,536) 2,061 2,298
Accounts payable (105) (2,897) 1,533
Accrued liabilities (1,985) (1,999) 30
Deferred revenue (7,671) (9,095) (12,807)
Other liabilities (2,807) (3,105) (2,444)
Net cash provided by (used in) operating activities 4,806 (12,202) (20,461)
Cash flows from investing activities:      
Purchase of property and equipment (2,241) (2,183) (3,697)
Acquisition, net of cash acquired 0 0 (2,495)
Purchase of marketable securities (196,606) (276,210) (297,405)
Proceeds from maturities of marketable securities 163,048 422,969 194,372
Proceeds from sale of marketable securities 16,348 17,739 20,244
Net cash (used in) provided by investing activities (19,451) 162,315 (88,981)
Cash flows from financing activities:      
Proceeds from exercise of stock options 2,034 1,422 2,785
Proceeds from issuance of common stock under ESPP 668 1,008 1,582
Payment of tax withholding obligations related to net share settlements on equity awards 0 0 (1,756)
Payment for repurchase of common stock (25,777) (74,569) (29,127)
Payment of cash dividend 0 (49,872) 0
Repayment of equipment loans (72) (236) (270)
Repayment of finance lease obligations (127) (1,533) (1,832)
Acquisition holdback payment 0 (403) 0
Net cash used in financing activities (23,274) (124,183) (28,618)
Effect of exchange rate changes on cash, cash equivalents and restricted cash (366) 199 186
Net decrease in cash, cash equivalents and restricted cash (38,285) 26,129 (137,874)
Cash, cash equivalents and restricted cash, beginning of period 53,298 27,169 165,043
Cash, cash equivalents and restricted cash, end of period 15,013 53,298 27,169
Reconciliation of cash, cash equivalents, and restricted cash to the consolidated balance sheets:      
Cash and cash equivalents 14,933 53,209 26,996
Restricted cash included in other assets, non-current 80 89 173
Total cash, cash equivalent and restricted cash 15,013 53,298 27,169
Supplemental disclosures of cash flow information:      
Cash paid for taxes, net of refunds 856 1,231 382
Cash paid for interest 2 50 148
Supplemental disclosures of noncash investing and financing activities:      
Property and equipment purchased not yet paid 4,589 1,241 163
Option exercises not yet settled 0 215 0
Non-cash options exercise 0 0 488
Holdback liability related to acquisition $ 0 $ 0 $ 500
v3.25.0.1
Description of Business and Significant Accounting Policies
 12 Months Ended
Dec. 31, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Description of Business and Significant Accounting Policies Description of Business and Significant Accounting Policies
Description of Business
ON24, Inc. and its subsidiaries (together, ON24 or the Company) provides a leading, cloud-based intelligent engagement platform that combines best-in-class experiences with personalization and content, to enable sales and marketing organizations to capture and act on connected insights at scale. The Company’s platform offers a portfolio of interactive and hyper-personalized digital experience products that creates and captures actionable, real-time data at scale from millions of professionals to provide businesses with buying signals and behavioral insights to efficiently convert prospects into customers. The Company was incorporated in the state of Delaware in January 1998 as NewsDirect, Inc. and in December 1998 changed its name to ON24, Inc. The Company is headquartered in San Francisco, California.
Basis of Presentation
The accompanying consolidated financial statements include the accounts of ON24, Inc. and its wholly owned subsidiaries and have been prepared in accordance with generally accepted accounting principles in the United States of America (“U.S. GAAP”). All intercompany transactions and balances have been eliminated in consolidation.
Use of Estimates
The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. Such estimates and assumptions include, but are not limited to, the determination of standalone selling price for the Company’s performance obligations, the expected benefit period for deferred contract acquisition costs, the allowance for doubtful accounts and billing reserves, the useful lives of long-lived assets and the assumptions used to measure stock-based compensation. Actual results could differ materially from these estimates.
Concentration of Risks
The Company’s financial instruments that are exposed to concentrations of credit risk consist primarily of cash and cash equivalents, restricted cash, marketable securities and accounts receivable. The Company maintains its cash and cash equivalents, restricted cash and marketable securities with high-quality financial institutions with investment-grade ratings. A majority of the cash balances are with banks in the U.S. and are insured to the extent defined by the Federal Deposit Insurance Corporation. For concentration of risks on accounts receivables and revenue, refer to Note 2.
Cash, Cash Equivalents and Restricted Cash
Cash and cash equivalents consist of bank deposits and highly liquid investments, primarily money market mutual funds purchased with an original maturity of three months or less. Restricted cash included in other long-term assets in the consolidated balance sheets consists of term deposits to collateralize our Sydney operating lease.
Marketable Securities
The Company classifies its investments in debt securities as available-for-sale at the time of purchase since it is intended that these investments are available for current operations. Marketable securities are carried at fair value.
Fair Value Measurements
The Company categorizes assets and liabilities recorded at fair value on its consolidated balance sheets based on the accounting guidance framework for measuring fair value on either a recurring or nonrecurring basis, whereby inputs used in valuation techniques are assigned a hierarchical level.
Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. The Company measures assets and liabilities at fair value at each reporting period using a fair value hierarchy which requires the Company to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. U.S. GAAP describes a fair value hierarchy based on three levels of inputs, of which the first two are considered observable and the last unobservable, to measure the fair value:
Level 1 – observable inputs for identical assets or liabilities, such as quoted prices in active markets.
Level 2 – directly or indirectly observable Inputs other than Level 1, such as quoted prices for similar assets or liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.
Level 3 – Unobservable inputs in which there is little or no market data, which requires the Company to develop its own assumptions.
Financial instruments consist of cash and cash equivalents, restricted cash, marketable securities, accounts receivable and accounts payable. The Company’s investment portfolio consists of money market mutual funds and available for sale debt securities, which are carried at fair value.
Accounts Receivable
See Note 2, Revenue, for the Company’s accounting policy on accounts receivable.
Property and Equipment, Net
Property and equipment, net, are stated at cost, less accumulated depreciation. Depreciation is calculated using the straight-line method over the estimated useful lives of the respective assets, which are generally three years. Leasehold improvements are amortized over the shorter of the remaining lease term or the estimated useful life. Expenditures for maintenance and repairs are expensed as incurred. Significant improvements that substantially enhance the life of an asset are capitalized.
Impairment of Long-Lived Assets
The Company evaluates its long-lived assets or asset groups for impairment whenever events indicate that the carrying value of an asset or asset group may not be recoverable based on expected future cash flows attributable to that asset or asset group. If the carrying amount of an asset or asset group exceeds estimated undiscounted future cash flows, then an impairment charge would be recognized based on the excess of the carrying amount of the asset or asset group over its fair value. Assets to be disposed of are reported at the lower of their carrying amount or fair value less costs to sell. In 2023, the Company recorded impairment charges of $1.5 million, primarily to its operating right-of-use (“ROU”) assets related to its headquarters lease. See Note 8 for additional information. There were no impairment charges recognized related to long-lived assets in 2024 or 2022.
Revenue Recognition
Revenue is recognized when a customer obtains control of promised services. The amount of revenue recognized reflects the consideration that the Company expects to receive in exchange for these services. To achieve the core principle of this standard, the Company applies the following five steps:
1. Identification of the contract, or contracts, with the customer
The Company determines a contract with a customer to exist when the contract is approved, each party’s rights regarding the services to be transferred can be identified, the payment terms for the services can be identified, the customer has the ability and intent to pay, and the contract has commercial substance. At contract inception, the Company will evaluate whether two or more contracts should be combined and accounted for as a single contract and whether the combined or single contract includes more than one performance obligation. The Company applies judgment in determining the customer’s ability and intent to pay, which is based on a variety of factors, including the customer’s historical payment experience or, in the case of a new customer, credit and financial information pertaining to the customer.
2. Identification of the performance obligations in the contract
Performance obligations committed to in a contract are identified based on the services that will be transferred to the customer that are both capable of being distinct, whereby the customer can benefit from the service either on its own or together with other resources that are readily available from third parties or from the Company, and are distinct in the context of the contract, whereby the transfer of the services and the products is separately identifiable from other promises in the contract.
The Company’s performance obligations generally consist of access to its digital engagement platform and related support services, which, together, are considered one performance obligation. The Company’s customers do not have the ability to take possession of the Company’s software, and, through access to the Company’s platform, the Company provides a series of distinct software-based services that are satisfied over the term of the applicable subscription. Customers may also purchase incremental capacity to the Company’s digital engagement platform. The Company recognizes incremental access as a series of distinct software-based services that are satisfied over the remaining term of the applicable subscription. Amounts related to the Company’s digital engagement platform are recorded as subscription and other platform revenue in the consolidated statements of operations.
The Company also provides professional services, which includes consulting services, such as experience management, monitoring and production services, implementation services and premium support services. Professional services are generally considered distinct from the access to the Company’s digital engagement platform. Amounts are recorded as Professional Services revenue in the consolidated statements of operations.
The Company enters contracts with customers that regularly include promises to transfer multiple services through access to the Company’s platform. For arrangements with multiple services, the Company evaluates whether the individual services qualify as distinct performance obligations. In its assessment of whether a service is a distinct performance obligation, the Company determines whether the customer can benefit from the service on its own or with other readily available resources and whether the service is separately identifiable from other services in the contract. This evaluation requires the Company to assess the nature of each individual service offering and how the services are provided in the context of the contract, including whether the services are significantly integrated, highly interrelated or significantly modify each other, which may require judgment based on the facts and circumstances of the contract.
3. Determination of the transaction price
The transaction price is determined based on the consideration that the Company expects to be entitled in exchange for transferring services to the customer. Variable consideration is included in the transaction price if, in the Company’s judgment, it is probable that a significant future reversal of cumulative revenue recognized under the contract will not occur. The Company applies the practical expedient in paragraph 606-10-32-18 of Topic 606 and does not adjust the promised amount of consideration for the effects of a significant financing component for contracts that are one year or less, and none of our multi-year contracts contain a significant financing component. Revenue is recognized net of any taxes collected from customers (e.g., sales and other indirect taxes), which are subsequently remitted to governmental entities.
The Company’s digital engagement platform and related support services are typically warranted to perform in a professional manner that will comply with the terms of our subscription agreements. In addition, the Company includes service level commitments to its customers warranting certain levels of uptime reliability and performance and permitting those customers to receive credits in the event that the Company fails to meet those service levels. These credits represent a form of variable consideration. Historically, the Company has not experienced any significant incidents affecting the defined levels of reliability and performance as required by its subscription agreements. The Company has not provided any material refunds related to these agreements in the consolidated financial statements during the periods presented.
4. Allocation of the transaction price to the performance obligations in the contract
Contracts that contain multiple performance obligations require an allocation of the transaction price to each performance obligation based on each performance obligation’s relative standalone selling price (SSP). The SSP is the price at which the Company would sell a promised good or service separately to a customer. In instances where the Company does not sell or price a product or service separately, establishing SSP requires significant judgement. The Company estimates the SSP by considering available information, such as market conditions, internally approved pricing guidelines and the underlying cost of delivering the performance obligation.
5. Recognition of the revenue when, or as, a performance obligation is satisfied
Revenue is recognized at the time the related performance obligation is satisfied by transferring the control of the promised service to a customer. Revenue is recognized in an amount that reflects the consideration that the Company expects to receive in exchange for those services. The Company recognizes subscription revenue on a straight-line basis over the term of the applicable contract subscription period beginning on the date access to the Company’s platform is granted. The Company recognizes revenue from consulting services related to events in the period the event occurs and the service is delivered. The Company recognizes revenue from implementation services upon completion of the services. The Company recognizes revenue from premium support offerings on a ratable basis over the applicable subscription term.
Costs to Obtain a Contract
The Company capitalizes sales commissions and associated payroll taxes paid to internal sales personnel and third-party referral fees that are incremental costs resulting from obtaining a contract with a customer. These costs are recorded as deferred contract acquisition costs on the consolidated balance sheets. The Company determines whether costs should be deferred based on its sales compensation plans and if the commissions are incremental and would not have occurred absent the customer contract.
Sales commissions paid upon the initial acquisition of a customer contract are amortized over an estimated period of benefit of five years as the Company specifically anticipates renewals of customer contracts and commissions paid on renewal contracts are not commensurate with commissions paid on new customer contracts. Sales commissions paid upon renewal of customer contracts are amortized over the contractual renewal term. Amortization is recognized on a straight-line basis commensurate with the pattern of revenue recognition. Sales commissions paid related to professional services are amortized over the expected service period. The Company determines the period of benefit for commissions paid for the acquisition of the initial customer contract by taking into consideration the initial estimated customer life and the technological life of its platform and related significant features. Amortization of deferred contract acquisition costs was $14.9 million, $15.6 million and $15.7 million for 2024, 2023 and 2022, respectively. Amortization of deferred contract acquisition costs is included in sales and marketing expense in the consolidated statements of operations.
The Company periodically reviews these deferred contract acquisition costs to determine whether events or changes in circumstances have occurred that could impact the period of benefit. The Company had no impairment losses relating to deferred contract acquisition costs during the periods presented.
Cost of Revenue
Subscription and Other Platform Cost of Revenue
Subscription and other platform cost of revenue primarily consists of costs related to hosting the Company’s platform and providing operating support services to its customers. These costs are related to the Company’s co-located data centers, personnel-related costs such as salaries, bonuses, stock-based compensation expense, benefits costs associated with our operations and support personnel, software license fees and allocated overhead.
Professional Services Cost of Revenue
Professional services cost of revenue consists primarily of personnel-related costs, including stock-based compensation, third-party consulting services and allocated overhead.
Research and Development
Research and development expenses primarily consist of personnel-related expenses, including stock-based compensation directly associated with the Company’s research and development employees, contractor costs related to third-party development and allocated overhead. Research and development costs are expensed as incurred.
Advertising Costs
Advertising costs are expensed as incurred in sales and marketing expense in the consolidated statements of operations and amounted to $6.7 million, $7.8 million and $14.8 million for 2024, 2023 and 2022, respectively.
Leases
The Company determines if an arrangement is a lease at inception. Lease liabilities are recognized at the lease commencement date based on the present value of the future lease payments over the lease term. The Company’s leases do not provide an implicit rate of return; therefore, the Company uses its incremental borrowing rate based on the information available at commencement date in determining the present value of lease payments. ROU asset is determined based on the lease liability initially established and reduced for any prepaid lease payments and any lease incentives received. The lease term to calculate the ROU asset and related lease liability may include options to extend or terminate the lease when the Company is reasonably certain that it will exercise the option.
Variable lease payments are expensed as incurred and are not included in the ROU assets and lease liabilities. Leases with an initial term of 12 months or less are not recognized on the balance sheet as ROU assets but expensed on a straight-line basis over the lease term.
Lease expense is recognized on a straight-line basis over the lease term. The Company accounts for lease components and non-lease components as a single lease component for its new or modified office facility operating leases entered into on or after January 1, 2022.
Stock-Based Compensation
Stock-based compensation expense related to stock awards is measured based on the grant date fair value of the awards. For time-based stock awards, the Company recognizes stock-based compensation expense on a straight-line basis over the requisite service period, which is generally three to four years for restricted stock unit awards and four years for option awards. For market performance-based stock awards, the Company recognizes stock-based compensation expense ratably over the requisite service period, which is generally three years.
The fair value of each restricted stock unit (“RSU”) is based on the fair value of the underlying common stock on the grant date.
The fair value of each market performance-based restricted stock unit (“PSU”) is estimated on the grant date using a Monte Carlo simulation which factors in the number of awards to be earned based on the achievement of the market condition. This model simulates the various stock price movements of the Company and each constituent company of the benchmark index using certain assumptions such as stock price volatility, risk-free interest rate and expected dividend yield. Compensation cost is recognized regardless of whether the market condition is ultimately satisfied.
The fair value of each option award and purchase right under the ESPP is estimated on the grant date using the Black-Scholes option pricing model. The Black-Scholes option pricing model requires the input of assumptions, including the risk-free interest rates, the expected term of the option, the expected volatility of the Company’s stock price and the expected dividend yield.
The assumptions used to determine the fair value of the PSU and option awards are highly subjective and represent management’s best estimates. These estimates involve inherent uncertainties and application of management’s judgement.
Foreign Currency
The functional currencies of the Company’s foreign subsidiaries are each country’s local currency. Assets and liabilities of the subsidiaries are translated into U.S. dollars at exchange rates in effect at the reporting date. Amounts classified in stockholders’ deficit are translated at historical exchange rates. Revenue and expenses are translated at the average exchange rates during the period. The resulting translation adjustments are recorded in accumulated other comprehensive income (loss). Foreign currency transaction gains or losses, whether realized or unrealized, are reflected in the consolidated statements of operations within other income, net. See Note 13 for additional information.
Income Taxes
The Company uses the asset and liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are determined based on the differences between the financial reporting and the tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. The Company then assess the likelihood that the resulting deferred tax assets will be realized. A valuation allowance is provided when it is more likely than not that a deferred tax asset will not be fully realized. Due to our lack of earnings history, the net deferred tax assets in the U.S. have been fully offset by a valuation allowance.
The Company recognizes benefits of uncertain tax positions if it is more likely than not that such positions will be sustained upon examination based solely on their technical merits at the largest amount of benefit that is more likely than not to be realized upon the ultimate settlement. The Company’s policy is to recognize interest and penalties related to the underpayment of income taxes as a component of provision for income taxes.
Net Loss Per Share
Basic net loss per share is calculated by dividing net loss by the weighted average number of shares of common stock outstanding during the period. Diluted net loss per share is calculated by giving effect to all dilutive securities. Diluted net loss per share is computed by dividing the resulting net loss by the weighted-average number of fully diluted shares of common stock outstanding. In periods of net loss, all potentially dilutive common stock equivalents are excluded from the diluted net loss per share calculation because their effect is anti-dilutive.
Recently Issued Accounting Standards
In November 2024, the Financial Accounting Standards Board (“FASB”) issued ASU 2024-03, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which requires additional disclosures of specific expense categories included within each expense caption presented on the statements of operations. This ASU is effective with the Company’s 2027 annual reporting period and can be applied on a prospective or fully retrospective basis. Early adoption is permitted. The Company is currently evaluating the impact of this new standard on its financial statement disclosures.
In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which expands income tax disclosure to require consistent categories and greater disaggregation of information in the rate reconciliation and income taxes paid. This ASU is effective with the Company’s 2026 reporting period, with early application permitted. The Company is currently assessing the impact of the requirements and does not expect the adoption of this ASU to have a material impact on its consolidated financial statements and disclosures.

In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. This ASU updates reportable segment disclosure requirements, primarily through enhanced disclosures about significant segment expenses and information used to assess segment performance. This ASU is effective beginning with the Company’s 2024 annual reporting period and must be applied retrospectively to all prior periods presented. The Company adopted this ASU in the fourth quarter of 2024 and applied the guidance retrospectively to all prior periods presented in its consolidated financial statements. See Note 18 for additional information.
v3.25.0.1
Revenue
 12 Months Ended
Dec. 31, 2024
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
Disaggregation of Revenue
The following table depicts the disaggregation of revenue by geographic region based on the shipping address of customers (in thousands):
Year Ended December 31,
202420232022
United States$113,758 $126,147 $144,869 
EMEA26,167 27,636 31,309 
Other8,156 9,925 14,694 
Total revenue$148,081 $163,708 $190,872 
No individual foreign country contributed 10% or more of the total revenue in 2024, 2023 and 2022.
No single customer accounted for 10% or more of the total revenue in 2024, 2023 and 2022. Additionally, no single customer accounted for 10% or more of accounts receivable as of December 31, 2024 and 2023.
Contract Balances
Accounts receivable: The Company records accounts receivable when the Company has a contractual right to consideration. In some arrangements, a right to consideration for the Company’s performance under the customer contract may occur before invoicing to the customer, resulting in an unbilled receivable. As of December 31, 2024 and 2023, unbilled receivables were included within accounts receivable, net of allowance for doubtful accounts and billing reserves on the consolidated balance sheets and were not material.
Contract assets: The Company records a contract asset when the Company has satisfied a performance obligation but does not yet have an unconditional right to consideration. Contract assets are included in prepaid expenses and other current assets in the consolidated balance sheets and were not material as of December 31, 2024 and 2023.
Contract liabilities: The Company defers its revenue when the Company has the right to invoice in advance of performance under a customer contract. The current portion of deferred revenue balances is recognized during the following 12-month period and the remaining portion is recorded as noncurrent, which is included in other long-term liabilities on the consolidated balance sheet. The amount of revenue recognized in 2024 that was included in deferred revenue at the beginning of the period was $71.6 million.
Remaining Performance Obligations
The terms of the Company’s subscription agreements are primarily annual and, to a lesser extent, multi-year. The Company may bill for the full term in advance or on an annual, quarterly or monthly basis, depending on the terms of the agreement. As of December 31, 2024, the aggregate amount of the transaction price allocated to remaining performance obligations was $129.2 million, which consists of both billed consideration in the amount of $67.2 million and unbilled consideration in the amount of $62.0 million that the Company expects to recognize as revenue. As of December 31, 2024, the Company expects to recognize 75% of its remaining performance obligations as revenue over the subsequent 12 months and the remainder thereafter
v3.25.0.1
Marketable Securities
 12 Months Ended
Dec. 31, 2024
Marketable Securities [Abstract]  
Marketable Securities Marketable Securities
Marketable securities consisted of the following as of the periods presented (in thousands):

December 31, 2024
Amortized Cost
Gross Unrealized GainsGross Unrealized Losses
Fair Value
Marketable securities
U.S. Treasury securities$167,651 $244 $(92)$167,803 
Total marketable securities$167,651 $244 $(92)$167,803 
    
December 31, 2023
Amortized Cost
Gross Unrealized Gains
Gross Unrealized Losses
Fair Value
Marketable securities
U.S. Treasury securities$135,850 $271 $(40)$136,081 
U.S. Agency securities5,906 — (3)5,903 
Corporate debt securities1,696 — (1)1,695 
Commercial paper1,819 — (1)1,818 
Total marketable securities$145,271 $271 $(45)$145,497 
Marketable securities that have been in a continuous unrealized loss position consisted of the following as of the periods presented (in thousands):
December 31, 2024
Less Than 12 Months12 Months or MoreTotal
Fair ValueGross Unrealized LossFair ValueGross Unrealized LossFair ValueGross Unrealized Loss
U.S. Treasury securities$25,785 $(92)$— $— $25,785 $(92)
Total$25,785 $(92)$— $— $25,785 $(92)
December 31, 2023
Less Than 12 Months12 Months or MoreTotal
Fair ValueGross Unrealized LossFair ValueGross Unrealized LossFair ValueGross Unrealized Loss
U.S. Treasury securities$60,150 $(40)$— $— $60,150 $(40)
U.S. Agency securities4,176 (3)— — 4,176 (3)
Corporate debt securities1,695 (1)— — 1,695 (1)
Commercial paper1,818 (1)— — 1,818 (1)
Total$67,839 $(45)$— $— $67,839 $(45)
The Company periodically evaluates whether any security has experienced credit-related declines in fair value. The Company did not recognize any credit loss related to its available for sales debt securities in 2024, 2023 or 2022.
The amount of realized gains or losses from marketable securities that were reclassified out from accumulated other comprehensive income (loss) to other income, net was based on specific identification and such amount was immaterial in 2024, 2023.and 2022.
The following summarizes the remaining contractual maturities of the Company’s marketable securities as of December 31, 2024 (in thousands):
Fair Value
One year or less$127,546 
Over one year through three years
40,257 
Total marketable securities$167,803 
v3.25.0.1
Fair Value Measurement
 12 Months Ended
Dec. 31, 2024
Fair Value Disclosures [Abstract]  
Fair Value Measurement Fair Value Measurement
The following tables summarize the Company’s financial instruments recorded at fair value on a recurring basis by level within the fair value hierarchy as of the periods presented (in thousands):
December 31, 2024
Level 1Level 2Level 3Total
Cash and cash equivalents
Cash equivalents - money market mutual funds
$10,716 $— $— $10,716 
Marketable securities
U.S. Treasury securities— 167,803 — 167,803 
Total cash equivalents and marketable securities$10,716 $167,803 $— $178,519 
December 31, 2023
Level 1Level 2Level 3Total
Cash and cash equivalents
Cash equivalents - money market mutual funds$33,952 $— $— $33,952 
Marketable securities
U.S. Treasury securities— 136,081 — 136,081 
U.S. Agency securities— 5,903 — 5,903 
Corporate debt securities— 1,695 — 1,695 
Commercial paper
— 1,818 — 1,818 
Total cash equivalents and marketable securities$33,952 $145,497 $— $179,449 
As of December 31, 2024 and 2023, the Company classified its cash equivalents within level 1 of the fair value hierarchy because they are valued using quoted market prices. The Company classified its marketable securities within level 2 of the fair value hierarchy because they are valued using inputs other than quoted prices that are directly or indirectly observable in the market, including readily available pricing sources for the identical underlying security, which may not be actively traded.
v3.25.0.1
Balance Sheets Components
 12 Months Ended
Dec. 31, 2024
Balance Sheet Related Disclosures [Abstract]  
Balance Sheets Components Balance Sheets Components
Allowance for Doubtful Accounts and Billing Reserves
The following table presents the changes in the allowance for doubtful accounts as of the periods presented (in thousands):
Year Ended December 31,
202420232022
Balance, beginning of period$2,561 $1,900 $1,572 
Charges to general and administrative expenses1,469 1,759 1,229 
Write-offs and other adjustments(1,335)(1,098)(901)
Balance, end of period$2,695 $2,561 $1,900 
In addition to the allowance for doubtful accounts, the Company maintains a billing reserve which represents potential billing adjustments that is recorded as a reduction of revenue. The Company’s billing reserve is based on known adjustments and an estimate using a percentage of revenue based on historical trends and experience.
The following table presents the changes in billing reserves as of the periods presented (in thousands):
Year Ended December 31,
202420232022
Balance, beginning of period$1,060 $1,030 $1,105 
Charges to revenue
690 1,300 689 
Write-offs and other adjustments(405)(1,270)(764)
Balance, end of period$1,345 $1,060 $1,030 
Property and Equipment, Net
Property and equipment, net consisted of the following as of the periods presented (in thousands):
 December 31, 2024December 31, 2023
Computer, equipment and software(1)
$36,198 $33,220 
Furniture and fixtures1,106 1,091 
Leasehold improvements3,742 3,801 
Property and equipment, gross41,046 38,112 
Less: Accumulated depreciation and amortization(2)
(34,373)(32,741)
Property and equipment, net$6,673 $5,371 
(1)Includes assets recorded under finance leases of nil and $1.7 million as of December 31, 2024 and December 31, 2023, respectively.
(2)Includes amount for assets recorded under finance leases of nil and $1.6 million as of December 31, 2024 and December 31, 2023, respectively.

Depreciation and amortization expense for property and equipment was $4.3 million, $4.8 million and $5.0 million for 2024, 2023.and 2022, respectively.
Accrued and Other Current Liabilities
Accrued and other current liabilities consisted of the following as of the periods presented (in thousands):
 December 31, 2024December 31, 2023
Accrued compensation and benefits
$3,711 $4,223 
Accrued bonus and commissions5,839 7,095 
Other6,844 5,589 
Accrued and other current liabilities$16,394 $16,907 
v3.25.0.1
Business Combination
 12 Months Ended
Dec. 31, 2024
Business Combination, Asset Acquisition, and Joint Venture Formation [Abstract]  
Business Combination Business Combination
In April 2022, the Company acquired Vibbio AS (“Vibbio”), a privately-held cloud video software company in Norway, for approximately $3.0 million in cash. The integration of Vibbio’s video capabilities across the ON24 platform is intended to allow customers to produce video content that creates more engagement, generates first-party data, and drives further personalization.
The purchase consideration was primarily allocated to developed technology intangible asset with an estimated fair value of $2.7 million at the acquisition date, which was valued using the cost to recreate method. The fair value of the remaining acquired tangible net assets was immaterial. The goodwill that was recorded represents the excess of the purchase consideration over the assets acquired and liabilities assumed relating to the acquisition and is immaterial.
v3.25.0.1
Intangible Assets
 12 Months Ended
Dec. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible Assets Intangible Assets
The Company’s acquired intangible asset subject to amortization as of the periods presented was as follows (in thousands):
December 31, 2024
Gross Carrying
Amount
Accumulated
 Amortization
Net Carrying
Amount
Developed technology$2,700 $(1,543)$1,157 
Effect of foreign currency translation(612)115 (497)
Total$2,088 $(1,428)$660 
December 31, 2023
Gross Carrying
Amount
Accumulated
 Amortization
Net Carrying
Amount
Developed technology$2,700 $(992)$1,708 
Effect of foreign currency translation(397)(6)(403)
Total$2,303 $(998)$1,305 
The intangible asset is amortized on a straight-line basis over its useful life of 4 years. As of December 31, 2024, the intangible asset had a remaining amortization period of 1.3 years.
The amortization expense was $0.6 million, $0.6 million and $0.4 million for 2024, 2023.and 2022, respectively. The amortization expense was included in research and development in the consolidated statements of operations as the acquired technology is used to enhance our existing product capabilities.
The estimated future amortization expense for the intangible asset is as follows (in thousands):
2025$522 
2026138 
Total$660 
v3.25.0.1
Leases
 12 Months Ended
Dec. 31, 2024
Leases [Abstract]  
Leases Leases
The Company entered into operating leases primarily for office facilities and finance leases primarily for computer and network equipment purchases. These leases have terms generally ranging from 3 years to 12 years. The Company’s lease agreements generally do not contain any material variable lease payments, residual value guarantees or restrictive covenants.
The Company ceased to use a portion of its headquarters space in the second quarter of 2023,and has been marketing such space for sublease. In 2023, the Company recorded impairment charges of $1.5 million on its headquarters lease, primarily on the operating ROU assets due to vacating the sublease space. See Note 17 for additional information.
The balance sheet classification of the Company’s right-of-use assets and lease liabilities as of the periods presented was as follows (in thousands):
LeasesClassificationDecember 31, 2024December 31, 2023
Non-Current Assets
Finance lease assetsProperty, plant and equipment, net$— $67 
Operating lease assetsOperating right-of-use asset2,297 2,981 
Total lease assets$2,297 $3,048 
Current Liabilities
FinanceFinance lease liabilities, current$— $127 
OperatingOperating lease liabilities, current2,372 2,779 
Non-Current Liabilities
FinanceOther long-term liabilities— — 
OperatingOperating lease liabilities1,016 2,483 
Total lease liabilities$3,388 $5,389 
The components of lease cost were as follows (in thousands):
Year Ended December 31,
Lease CostClassification202420232022
Finance lease cost
Amortization of right-of-use assetsDepreciation and amortization$67 $547 $1,751 
Interest on finance lease liabilitiesInterest expense— 35 115 
Operating lease cost(1)
Selling, general and administrative expenses1,735 1,955 2,288 
Variable lease costSelling, general and administrative expenses590 483 380 
Total lease cost$2,392 $3,020 $4,534 
(1)Operating lease cost does not include the impairment charges of $1.2 million incurred in 2023 on the operating ROU assets related to the Company’s headquarters lease.
The undiscounted future lease payments under the lease liabilities as of December 31, 2024 were as follows (in thousands):
Maturity of Lease LiabilitiesOperating Lease
2025$2,482 
2026465 
2027458 
2028178 
Total lease payments3,583 
Less imputed interest(195)
Present value of lease liabilities$3,388 
The weighted-average lease term and discount rate as of the periods presented were as follows:
December 31, 2024
Finance LeaseOperating Lease
Weighted-average remaining lease term— 1.8 years
Weighted-average discount rate— %5.20 %

December 31, 2023
Finance LeaseOperating Lease
Weighted-average remaining lease term0.3 years1.9 years
Weighted-average discount rate3.34 %4.13 %
Supplemental cash flow information was as follows (in thousands):
Year Ended December 31,
202420232022
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows used by operating leases$2,861 $2,933 $2,521 
Financing cash used by finance leases127 1,533 1,832 
Right-of-use assets obtained in exchange for new lease liabilities:
Operating leases – adoption
— — 7,246 
Operating leases867 224 357 
Finance leases— — — 
Leases Leases
The Company entered into operating leases primarily for office facilities and finance leases primarily for computer and network equipment purchases. These leases have terms generally ranging from 3 years to 12 years. The Company’s lease agreements generally do not contain any material variable lease payments, residual value guarantees or restrictive covenants.
The Company ceased to use a portion of its headquarters space in the second quarter of 2023,and has been marketing such space for sublease. In 2023, the Company recorded impairment charges of $1.5 million on its headquarters lease, primarily on the operating ROU assets due to vacating the sublease space. See Note 17 for additional information.
The balance sheet classification of the Company’s right-of-use assets and lease liabilities as of the periods presented was as follows (in thousands):
LeasesClassificationDecember 31, 2024December 31, 2023
Non-Current Assets
Finance lease assetsProperty, plant and equipment, net$— $67 
Operating lease assetsOperating right-of-use asset2,297 2,981 
Total lease assets$2,297 $3,048 
Current Liabilities
FinanceFinance lease liabilities, current$— $127 
OperatingOperating lease liabilities, current2,372 2,779 
Non-Current Liabilities
FinanceOther long-term liabilities— — 
OperatingOperating lease liabilities1,016 2,483 
Total lease liabilities$3,388 $5,389 
The components of lease cost were as follows (in thousands):
Year Ended December 31,
Lease CostClassification202420232022
Finance lease cost
Amortization of right-of-use assetsDepreciation and amortization$67 $547 $1,751 
Interest on finance lease liabilitiesInterest expense— 35 115 
Operating lease cost(1)
Selling, general and administrative expenses1,735 1,955 2,288 
Variable lease costSelling, general and administrative expenses590 483 380 
Total lease cost$2,392 $3,020 $4,534 
(1)Operating lease cost does not include the impairment charges of $1.2 million incurred in 2023 on the operating ROU assets related to the Company’s headquarters lease.
The undiscounted future lease payments under the lease liabilities as of December 31, 2024 were as follows (in thousands):
Maturity of Lease LiabilitiesOperating Lease
2025$2,482 
2026465 
2027458 
2028178 
Total lease payments3,583 
Less imputed interest(195)
Present value of lease liabilities$3,388 
The weighted-average lease term and discount rate as of the periods presented were as follows:
December 31, 2024
Finance LeaseOperating Lease
Weighted-average remaining lease term— 1.8 years
Weighted-average discount rate— %5.20 %

December 31, 2023
Finance LeaseOperating Lease
Weighted-average remaining lease term0.3 years1.9 years
Weighted-average discount rate3.34 %4.13 %
Supplemental cash flow information was as follows (in thousands):
Year Ended December 31,
202420232022
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows used by operating leases$2,861 $2,933 $2,521 
Financing cash used by finance leases127 1,533 1,832 
Right-of-use assets obtained in exchange for new lease liabilities:
Operating leases – adoption
— — 7,246 
Operating leases867 224 357 
Finance leases— — — 
v3.25.0.1
Credit Facility
 12 Months Ended
Dec. 31, 2024
Debt Disclosure [Abstract]  
Credit Facility Credit Facility
In August 2024, the Company amended its revolving line of credit with a financial institution to decrease the Company's borrowing capacity from a maximum of $50.0 million to $25.0 million with a letter of credit sublimit of $4.0 million and a credit card sublimit of $1.0 million. The amendment allows the Company to borrow up to $25.0 million if the Company maintains at least $100.0 million on deposit at the institution. If such deposit is less than $100.0 million, the Company may borrow up to the lesser of $25.0 million or an amount determined by the Company's trailing five months of recurring revenue, annualized renewal rate and annualized monthly churn rate, as defined by the agreement. As of December 31, 2024, the Company had not drawn down on its line of credit. The terms of the agreement permit voluntary prepayment without premium or penalty. The agreement also permits payment of dividends and share repurchases from open market purchases or through an accelerated share repurchase program, subject to certain terms and conditions. The revolving credit facility matures in August 2026 and is secured by substantially all of the Company’s assets. The outstanding principal balance on the revolving line of credit, if any, is due at maturity. The Company is required to pay quarterly in arrears a commitment fee of 0.10% per annum on the undrawn portion available under the revolving line of credit. As of December 31, 2024, the Company had an outstanding standby letter of credit of $1.2 million as a guarantee for a leased space.
Interest on the revolving credit facility is payable monthly in arrears at a rate equal to the lender’s prime referenced rate as defined in the agreement. The prime referenced rate was 7.50% as of December 31, 2024 and 8.50% as of December 31, 2023.
The revolving credit facility is subject to certain restrictions and financial covenants, including the requirement of maintaining a minimum debt to EBITDA ratio when the Company’s aggregate borrowing exceeds $5.0 million and the Company fails to maintain $100.0 million in deposits. As of December 31, 2024, the Company was not subject to the financial covenant as the Company met the deposit requirement and had not drawn down from its line of credit.
v3.25.0.1
Commitment and Contingencies
 12 Months Ended
Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]  
Commitment and Contingencies Commitment and Contingencies
Purchase Obligations
As of December 31, 2024, the Company has non-cancelable unrecognized purchase commitments primarily related to software license fees and co-location facilities and services as follows (in thousands):
Purchase Obligations(1)
2025$3,229 
20261,543 
Total
$4,772 
(1)Excludes non-cancelable recognized purchase commitments related to software license fees of $4.6 million that are included in accrued liabilities, accounts payable and other long-term liabilities in the consolidated balance sheets.
Contingencies
The Company has agreed to indemnify its directors and executive officers for costs associated with any fees, expenses, judgments, fines, and settlement amounts incurred by any of these persons in any action or proceeding to which any of those persons is, or is threatened to be, made a party by reason of the person’s service as a director or officer, including any action by the Company, arising out of that person’s services as the Company’s director or officer or that person’s services provided to any other company or enterprise at the Company’s request. The Company maintains director and officer insurance coverage that may enable the Company to recover a portion of any future amounts paid.
FASB ASC 450-20, Contingencies, sets forth the rules for accounting for uncertain tax positions for taxes not based on income. When a loss contingency exists, the likelihood of the incurrence of the liability can range from probable to remote. The Company believes it is reasonably possible that a loss will result from the sales and use tax assessments in the range of zero to $0.5 million. The Company has not recorded an accrual as of December 31, 2024 and 2023.
Legal Proceedings
The Company, its Chief Executive Officer, its Chief Financial Officer, certain current and former members of its Board of Directors and the underwriters that participated in the Company’s Initial Public Offering (“IPO”) are named as defendants in a consolidated putative class action, captioned In re ON24, Inc. Securities Litigation, 4:21-cv-08578-YGR (filed in November 2021), in the United States District Court for the Northern District of California. The consolidated complaint purports to assert claims under Sections 11 and 15 of the Securities Act of 1933 on behalf of all persons and entities that purchased, or otherwise acquired, the Company’s common stock issued in connection with the IPO. The complaint alleges that the Company’s registration statement and prospectus contained untrue statements of material fact and/or omitted material facts about ON24’s growth and customer base. Plaintiff seeks, among other things, an award of damages and attorneys’ fees and costs. The defendants filed a motion to dismiss the complaint in May 2022, which the district court granted with leave to amend in July 2023. Plaintiff filed its amended complaint in September 2023, and the defendants filed a motion to dismiss the amended complaint in October 2023. In March 2024, the district court granted the defendants’ motion to dismiss with prejudice. The plaintiff has filed a notice of appeal of the district court’s order and that appeal is currently ongoing. The Company believes the allegations in the amended complaint are without merit. The Company is unable to reasonably estimate a possible loss or range of possible loss, if any, arising from this matter at this early stage. Accordingly, no accrued litigation expense has been recorded in the accompanying consolidated financial statements.
In the ordinary course of business, the Company may be subject from time to time to various proceedings, lawsuits, disputes or claims. Although the Company cannot predict with assurance the outcome of any litigation, the Company does not believe there are currently any actions, other than those described in the prior paragraph, that if resolved unfavorably, would have a material impact on its financial condition, results of operations or cash flows.
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan
 12 Months Ended
Dec. 31, 2024
Equity [Abstract]  
Stockholders’ Equity and Equity Incentive Plan Stockholders’ Equity and Equity Incentive Plan
Preferred Stock
The Company’s amended and restated certificate of incorporation authorized the issuance of 10,000,000 shares of undesignated preferred stock with a par value of $0.0001 per share. The Company’s board of directors is authorized to designate the rights, preferences, privileges and restrictions of the preferred stock from time to time.
Common Stock
The Company’s amended and restated certificate of incorporation authorized the issuance of 500,000,000 shares of common stock, $0.0001 par value per share. Holders of common stock are entitled to one vote per share.
Common Stock Reserved for Future Issuance
As of December 31, 2024, the Company had the following shares of common stock reserved for future issuance under its equity incentive plan and employee share purchase plan:
Stock options outstanding5,547,559 
Restricted stock outstanding6,270,821 
Remaining shares available for future grant under 2021 Equity Incentive Plan2,704,803 
Remaining shares available for future issuance under 2021 Employee Stock Purchase Plan2,108,111 
Total shares of common stock reserved as of December 31, 2024
16,631,294 
Equity Incentive Plan
The Company adopted the 2021 Equity Incentive Plan (“2021 Plan”) in connection with its IPO in February 2021, which serves as a successor to and continuation of the 2014 Stock Option Plan (“2014 Plan”). All shares that remained available for issuance under the 2014 Plan as of the closing of the IPO, or that may expire or be canceled or forfeited following the closing of the IPO, become available for future issuance under the 2021 Plan.
The Company initially reserved 6,400,000 shares of common stock for issuance under the 2021 Plan. The number of shares reserved for issuance under the 2021 Plan increase automatically on the first day of January of each of 2022 through 2031, in an amount equal to the lesser of (a) 5.0% of the number of shares of stock issued and outstanding on the immediately preceding December 31, or (b) an amount determined by the Company’s board of directors. Pursuant to the automatic annual increase, 2,100,684 additional shares were reserved under the 2021 Plan on January 1, 2025. The 2021 Plan provides for the grant of stock options, stock appreciation rights, restricted stock awards, restricted stock units, performance shares, performance units, cash-based awards and other stock-based awards. The plan administrator determines the term of stock options granted under the 2021 Plan, up to a maximum of 10 years.
Repurchase of Common Stock
In March 2023, the Company’s board of directors authorized a $125 million capital return program, $50 million of which was effected through a special dividend and $75 million of which was effected through stock repurchases. This capital return program replaced the prior share repurchase program originally announced in December 2021, which ended in March 2023. The Company fully completed its capital return program in February 2024.
In March 2024, the Company’s board of directors approved a new $25 million share repurchase program (the “2024 Repurchase Program”) allowing the Company to repurchase shares of common stock on a discretionary basis from time to time over a 12-month term through open market purchases, privately negotiated transactions, or other means.
When the Company repurchased shares under the program, it reduced the common stock component of stockholder’s equity by the par value of the repurchased shares. The excess of the repurchase price over par value of the shares was charged to additional paid in capital as the Company is in an accumulated deficit position. All repurchased shares were retired and became authorized and unissued shares.
The following table presents certain information regarding shares repurchased during the periods presented:
Year Ended December 31,
202420232022
Number of shares repurchased4,000,990 9,762,758 2,460,361 
Average price per share, including commissions$6.44 $7.64 $11.84 
Total repurchase costs, including commissions (in millions)$25.8 $74.6 $29.1 
As of December 31, 2024, the Company has $4.5 million available for future share repurchases under the 2024 Repurchase Program.
The Company repurchased 617,206 shares of common stock at an average per share price of $6.44 (including commissions) from January 1, 2025 through March 9, 2025 pursuant to the 2024 Repurchase Program.
Dividend

Pursuant to the capital return program in May 2023, the Company’s board of directors declared a one-time special cash dividend of $1.09 per share, which was paid in June, 2023 in an aggregate amount of $49.9 million (the “Special Dividend”).
Anti-Dilution Adjustment to the Outstanding Awards
Pursuant to the terms of the Company’s 2021 Plan and the Predecessor Plans, participants holding outstanding equity awards are entitled to receive an anti-dilution adjustment in the event of payment of a dividend. In conjunction with the declaration of the Special Dividend in May 2023, the compensation committee of the Company’s board of directors approved an adjustment to outstanding equity awards (both vested and unvested) in the form of exercise price reductions and/or increases in the number of shares issuable upon vesting and settlement of each award. This anti-dilution adjustment was designed to equalize the fair value of the awards before and after the Special Dividend. Accordingly, no incremental compensation cost was recognized.
Grant Activities
Stock Options
A summary of stock option activity and related information is as follows:
Options Outstanding
Number
of
Shares
Weighted-
Average
Exercise
Price		Weighted-
Average
Remaining
Contractual Life
(in years)		Aggregate
Intrinsic Value
(in thousands)
Balance as of December 31, 2023
6,974,082 $5.98 
Granted
— — 
Exercised(1,233,572)1.47 $6,296 
Cancelled and forfeited(192,951)12.74 
Balance as of December 31, 2024
5,547,559 $6.75 4.24$17,359 
Vested and exercisable5,517,194 $6.68 4.23$17,359 
The Company did not grant options in 2024, 2023 and 2022. The total intrinsic value of options exercised in 2024, 2023 and 2022 was $6.3 million, $5.2 million and $12.6 million, respectively.
Restricted Stock Units
A summary of RSU activity and related information is as follows:
RSUs Outstanding
Number of
Shares
Weighted-Average
Grant Date
Fair Value
Unvested balance as of December 31, 2023
5,952,386 $10.89 
Granted3,093,128 6.54 
Vested(3,360,093)10.78 
Cancelled and forfeited(633,662)10.93 
Unvested balance as of December 31, 2024
5,051,759 $8.20 
The total fair value of RSUs vested in 2024, 2023 and 2022 was $36.2 million, $32.6 million and $20.7 million, respectively.
Restricted Stock Unit with Performance Conditions
In the second quarter of 2024, the Company’s board of directors granted 805,494 market performance-based restricted stock units (“PSUs”) to certain executive officers with a grant date fair value of $6.8 million. The PSUs vest following three annual performance periods beginning in 2024, each in an amount equal to one-third of the target number of PSUs multiplied by a percentage determined by comparing the Company’s total stockholder return to a benchmark index during the performance period. The actual payout can range from 0% to 200% of the shares granted under this award, with the maximum earned PSUs capped at 125% for the first two performance periods. The maximum payout for the entire award is capped at 200% of the granted shares. These PSUs additionally are subject to continued service by the award holders through the end of each performance period. As of December 31, 2024, none of these PSUs have vested.
In the second quarter of 2023, the Company’s board of directors granted 203,000 market performance-based restricted stock units to certain executive officers with a grant date fair value of $2.5 million. The PSUs vest following three annual performance periods beginning in 2023, each in an amount equal to one-third of the target number of PSUs multiplied by a percentage determined by comparing the Company’s total stockholder return to a benchmark index during the performance period. The actual payout can range from 0% to 200% of the shares granted under this award, with the maximum earned PSUs capped at 125% for the first two performance periods. The maximum payout for the entire award is capped at 200% of the granted shares. These PSUs additionally are subject to continued service by the award holder through the end of each performance period. In May 2023, an additional 32,204 PSUs were issued in connection with the anti-dilution adjustment. As of December 31, 2024, 47,819 of these PSUs have vested.
In the fourth quarter of 2022, the Company’s board of directors granted 341,404 market performance-based restricted stock units to an executive officer with a grant date fair value of $4.2 million. The PSUs vest following three annual performance periods beginning in 2023, each in an amount equal to one-third of the target number of PSUs multiplied by a percentage determined by comparing the Company’s total stockholder return to a benchmark index during the performance period. The actual payout can range from 0% to 200% of the shares granted under this award, with the maximum earned PSUs capped at 125% for the first two performance periods. The maximum payout for the entire award is capped at 200% of the granted shares. These PSUs additionally are subject to continued service by the award holder through the end of each performance period. In May 2023, an additional 54,167 PSUs were issued in connection with the anti-dilution adjustment. As of December 31, 2024, 75,976 of these PSUs have vested.
Employee Stock Purchase Plan
The 2021 Employee Stock Purchase Plan (“ESPP”) became effective in connection with the Company’s IPO in February 2021. A total of 1,300,000 shares of common stock were initially reserved for issuance under the ESPP. The number of shares reserved for issuance increases automatically on the first day of January of each of 2022 through 2031, in an amount equal to the lesser of (a) 1% of the number of shares of stock issued and outstanding on the immediately preceding December 31, (b) 1,300,000 shares, or (c) an amount determined by the Company’s board of directors. Pursuant to the automatic annual increase, 420,136 additional shares were reserved under the ESPP on January 1, 2025.
All eligible employees may participate in the ESPP and may contribute up to 20% of their eligible earnings for the purchase of the Company’s common stock under the ESPP. Unless otherwise determined by the Company’s board of directors, common stock will be purchased for the accounts of employees participating in the ESPP at a price per share equal to the lesser of (1) 85% of the fair market value of a share of the Company’s common stock on the first date of an offering or (2) 85% of the fair market value of a share of the Company’s common stock on the date of purchase. Offering periods generally start on the first trading day on or after May 16 and November 16 of each year.
In 2024, 2023 and 2022, employees purchased 121,805, 159,536 and 200,235 shares of common stock at a weighted average price of $5.49, $6.32 and $7.90 per share under the ESPP, respectively.
Fair Value Determination
The Black-Scholes assumptions used to value the employee stock purchase rights at the grant dates are as follows:
Year Ended December 31,
202420232022
Expected term0.50 years0.50 years0.50 years
Expected volatility33.79 %-38.56%43.79 %-49.38%48.27 %-54.22%
Risk-free interest rate4.44 %-5.41%5.26 %-5.38%1.54 %-4.54%
Dividend yield—%—%—%
The Monte Carlo assumptions used to value the market-based PSUs at the grant dates are as follows:
Year Ended December 31,
202420232022
Expected term2.68 years-2.69 years2.69 years3.01 years
Expected volatility45.77 %-45.81%53.10 %59.00 %
Risk-free interest rate4.81 %-4.86%3.98 %4.16 %
Dividend yield—%— %— %
The assumptions and estimates used in the Black-Scholes and Monte Carlo valuations were determined as follows:
•Fair Value of Common Stock. The fair value of each share of underlying common stock is based on the closing price of the Company’s common stock on the date of the grant, as reported on the New York Stock Exchange.
•Risk-Free Interest Rate. The risk-free interest rate for the expected term is based on the U.S. Treasury yield curve in effect at the time of the grant.
•Expected Term. For ESPP purchase rights, the expected term is the length of purchase period. For PSUs, the expected term is the longer of the requisite service period or the performance period.
•Expected Volatility. For ESPP purchase rights, the expected volatility is equal to the Company’s historical volatility over the purchase period. For PSUs granted prior to 2024, the expected volatility is estimated using a weighting of the Company’s historical volatility and the historical volatility of a peer group of publicly traded companies. For PSUs granted in 2024, the expected volatility is estimated using a weighting of the Company’s historical volatility.
•Expected Dividend Yield. Other than the one-time special dividend in 2023, the Company has not declared or paid any cash dividends and has no plan to do so in the foreseeable future. As a result, an expected dividend yield of zero percent was used.
Stock-Based Compensation
The stock-based compensation expense by line item in the consolidated statements of operations is summarized as follows (in thousands):
Year Ended December 31,
202420232022
Cost of revenue
Subscription and other platform$2,612 $2,814 $3,375 
Professional services535 545 676 
Total cost of revenue3,147 3,359 4,051 
Sales and marketing12,371 13,974 14,304 
Research and development8,911 9,126 7,958 
General and administrative20,758 18,558 12,230 
Total stock-based compensation expense$45,187 $45,017 $38,543 
The following table presents the unrecognized stock-based compensation expense and weighted-average recognition periods as of December 31, 2024 (in thousands, except years):
Stock Option
Restricted Stock
ESPP
Unrecognized stock-based compensation expense$86 $38,420 $71 
Weighted-average amortization period0.08 years1.72 years0.37 years
v3.25.0.1
Employees Benefit Plan
 12 Months Ended
Dec. 31, 2024
Retirement Benefits [Abstract]  
Employees Benefit Plan Employees Benefit Plan
The Company maintains a retirement savings plan, or the 401(k) Plan. The 401(k) Plan is intended to qualify under Sections 401 of the Internal Revenue Code. Participants may contribute up to applicable annual Internal Revenue Code limits. The 401(k) Plan provides for automatic salary deferrals of 3% of compensation with a 1% escalator each year until the deferral rate reaches 6%. Participants are permitted to waive the automatic deferral and/or the automatic increase provision. All participants’ deferrals, rollovers and matching contributions are 100% vested when contributed. The 401(k) plan allows the Company to make matching contributions and profit-sharing contributions to eligible participants. The Company makes contributions of up to $500 per year to eligible participants. The contribution expense was $0.2 million, $0.2 million and $0.3 million for 2024, 2023 and 2022, respectively.
v3.25.0.1
Other Income, Net
 12 Months Ended
Dec. 31, 2024
Other Income and Expenses [Abstract]  
Other Income, Net Other Income, Net
Other income, net consisted of the following for the periods presented (in thousands):
Year Ended December 31,
202420232022
Interest income$(4,067)$(3,913)$(1,914)
Accretion on marketable securities
(5,169)(7,716)(1,242)
Foreign currency losses
70 374 910 
Other(2)(48)(268)
Other income, net
$(9,168)$(11,303)$(2,514)
v3.25.0.1
Income Taxes
 12 Months Ended
Dec. 31, 2024
Income Tax Disclosure [Abstract]  
Income Taxes Income Taxes
The components of loss before the provision for income taxes is summarized as follows (in thousands):
Year Ended December 31,
202420232022
Domestic$(44,116)$(54,585)$(59,414)
Foreign2,593 3,794 2,164 
Loss before provision for income taxes
$(41,523)$(50,791)$(57,250)
The Company’s provision for income taxes were as follows (in thousands):
Year Ended December 31,
202420232022
Current tax expense
Federal$— $— $— 
State70 31 18 
Foreign652 773 1,201 
Total current tax expense
722 804 1,219 
Deferred tax expense:
Federal— — — 
State— — — 
Foreign(89)191 (261)
Total deferred tax expense
(89)191 (261)
Provision for income taxes$633 $995 $958 
The provision for income taxes differs from the amount computed by applying the statutory federal tax rate as follows (in thousands):
Year Ended December 31,
202420232022
Tax benefit at U.S. statutory rate$(8,720)$(10,666)$(12,023)
State income taxes, net of federal benefit70 24 14 
Foreign income and withholding taxes80 135 26 
Change in uncertain tax positions
44 115 2 
Stock-based compensation2,848 2,728 2,518 
Section 162(m)2,649 2,311 1,490 
Expired attributes151 49 953 
Change in valuation allowance3,705 5,791 8,148 
Research and development credits(445)(599)(759)
Global Intangible Low-Taxed Income82 495 140 
Non-deductible transactions costs
— 554 — 
Other169 58 449 
Provision for income taxes
$633 $995 $958 
As a result of the Tax Cuts and Jobs Act (the “Tax Act”), foreign accumulated earnings that were subject to the mandatory transition tax as of December 31, 2017, can be repatriated to the U.S. without incurring further U.S. federal tax. The Tax Act moves towards a modified territorial tax system through the provision of a 100% dividend received deduction for the foreign-source portions of dividends received from controlled foreign subsidiaries. As a result, the Company continues to evaluate the indefinite reinvestment assertions with regards to unremitted earnings for our foreign subsidiaries. As of December 31, 2024, 2023 and 2022, the total undistributed earnings of the Company’s foreign subsidiaries were approximately $0.4 million, $4.9 million and $4.3 million, respectively. Historically, the Company has asserted its intention to indefinitely reinvest the
undistributed earnings of foreign subsidiaries. The unrecognized deferred tax liability on the portion of the undistributed earnings considered indefinitely reinvested is not material.
Deferred income taxes result from differences in the recognition of expenses for tax and financial reporting purposes, as well as operating loss and tax credit carryforwards. Significant components of our deferred income tax assets as of the periods presented are as follows (in thousands):
December 31, 2024December 31, 2023
Deferred tax assets
Accrued expense and others$3,548 $3,816 
Stock-based compensation4,830 5,458 
Net operating losses33,518 31,761 
Tax credit carryforwards9,196 8,404 
Fixed assets583 548 
Intangibles and capitalized R&D costs
11,153 9,054 
Lease liability596 1,201 
Gross deferred tax assets$63,424 $60,242 
Valuation allowance(56,991)(52,151)
Total deferred tax assets$6,433 $8,091 
Deferred tax liabilities
Right-of-use Asset(326)(633)
Deferred commissions(5,698)(7,136)
Total deferred tax liabilities$(6,024)$(7,769)
Net deferred tax assets$409 $322 
The Company assesses the realizability of deferred tax assets based on the available evidence, including a history of taxable income and estimates of future taxable income. In assessing the realizability of deferred tax assets, the Company considers whether it is more likely than not that all or some portion of deferred tax assets will not be realized. Due to the losses the Company generated in prior years, management believes it is more likely than not that the deferred tax assets will not be realized. Accordingly, the Company established a full valuation allowance on its U.S. net deferred tax assets. The valuation allowance increased by $4.8 million in 2024. The Company has not recorded a valuation allowance on its net foreign deferred tax assets as the Company believes it will generate sufficient future taxable income to realize the deferred tax asset in its foreign jurisdictions.
As of December 31, 2024, the Company had net operating loss carryforwards of approximately $128.9 million for federal income tax purposes, a portion of which will begin to expire in 2025 if unused. As a result of Tax Act, $76.1 million of the federal net operating loss carryovers will carryover indefinitely and are limited to 80% of taxable income. The Company had net operating loss carryforwards of approximately $101.5 million for state income tax purposes, which will begin to expire in the year 2025 if unused. As of December 31, 2024, the Company has research and development credit carryforwards of approximately $6.7 million for federal income tax and $6.5 million for state income tax purposes. The federal research and development tax credit will begin to expire in 2028 if unused. State research and development tax credits carry forward indefinitely.
The federal and state net operating loss carryforwards may be subject to significant limitations under Section 382 and Section 383 of the Internal Revenue Code of 1986, as amended, and similar provisions under state law. The Tax Reform Act of 1986 contains provisions that limit the federal net operating loss carryforwards that may be used in any given year in the event of special occurrences, including significant ownership changes. In the event of significant ownership changes, the Company’s ability to realize the potential future benefit of tax losses and tax credits that existed at the time of the ownership change will be significantly reduced. As of December 31, 2024, the Company has not yet performed a Section 382 study to determine the amount of reduction, if any.
The Company complies with ASC 740-10, Accounting for Uncertainty in Income Taxes, which prescribes a comprehensive model for the recognition, measurement, presentation and disclosure in financial statements of any uncertain tax positions that have been taken or expected to be taken on a tax return. This pronouncement sets a “more likely than not” criterion for recognizing the tax benefit of uncertain tax positions. There are no tax positions for which it is reasonably possible that the total amounts of unrecognized tax benefits will significantly increase or decrease within 12 months of the reporting date. If recognized, $0.6 million would affect the Company’s effective tax rate.
The Company’s policy is to recognize interest and penalties accrued on any unrecognized tax benefits as a component of income tax expense. The Company recognized an immaterial amount of interest and penalties associated with unrecognized tax benefits in 2024, 2023 and 2022.
A reconciliation of the beginning and ending balance of total unrecognized tax position is as follows (in thousands):
Year Ended December 31,
202420232022
Beginning balance$3,151 $2,882 $2,515 
Increase related to prior year tax provisions
164 — 44 
Increase related to current year tax positions
340 289 438 
Decrease due to lapse of applicable statute of limitations
(69)(20)(115)
Ending balance$3,586 $3,151 $2,882 
The Company files income tax returns in the U.S. federal jurisdiction, various state jurisdictions and various foreign jurisdictions. As of December 31, 2024, all of the years remain open to examination by the federal and state tax authorities for three or four years from the tax year in which net operating losses or tax credits are utilized. There have been no examinations of our income tax returns by any tax authority.
v3.25.0.1
Net Loss Per Share
 12 Months Ended
Dec. 31, 2024
Earnings Per Share [Abstract]  
Net Loss Per Share Net Loss Per Share
The following tables set forth the computation of basic and diluted net loss per share for the periods presented (in thousands, except share and per share data):
Year Ended December 31,
202420232022
Net loss
$(42,156)$(51,786)$(58,208)
Net loss per share of common stock, basic and diluted
$(1.01)$(1.16)$(1.23)
Weighted-average common stock outstanding, basic and diluted
41,759,879 44,644,792 47,486,225 
The following table sets forth the potential shares of common stock that were excluded from the computation of diluted net loss per share for the periods presented because including them would have been antidilutive:
Year Ended December 31,
202420232022
Stock options5,547,559 6,974,082 7,756,680 
Restricted stock units5,051,759 5,952,386 5,134,934 
Performance stock units
1,219,062 630,775 341,404 
ESPP purchase rights61,526 77,134 99,235 
Total antidilutive securities11,879,906 13,634,377 13,332,253 
v3.25.0.1
Related Party Transactions
 12 Months Ended
Dec. 31, 2024
Related Party Transactions [Abstract]  
Related Party Transactions Related Party Transactions
The Company incurred engineering and quality assurance costs from a third-party vendor in 2024, 2023 and 2022. The chief executive officer of the third-party vendor is considered an immediate family member of the Company’s chief technology officer. The Company recorded $2.6 million, $2.7 million, and $3.0 million in 2024, 2023 and 2022, respectively, in research and development expense relating to this third-party vendor on the consolidated statements of operations. The Company recorded $0.4 million in accounts payable and accrued liability as of December 31, 2024 and $0.2 million in accounts payable as of December 31, 2023 on the consolidated balance sheets for the amount owed to this third-party vendor.
v3.25.0.1
Restructuring
 12 Months Ended
Dec. 31, 2024
Restructuring and Related Activities [Abstract]  
Restructuring Restructuring
In the third quarter of 2022, the Company initiated a strategic cost reduction plan to reduce its cost structure and lower its net loss, including voluntary and involuntary global headcount reductions as well as reductions in spending with various vendors. This plan was substantially completed in the first quarter of 2023. The Company pursued additional reductions in its workforce in 2023 and 2024 to further reduce its cost structure.
The following table summarizes the restructuring costs and impairment charge in the consolidated statements of operations (in thousands):
Year Ended December 31, 2024Year Ended December 31, 2023Year Ended December 31, 2022
Severance and Related Charges(1)
Lease Impairment Charge(2)
Total
Severance and Related Charges(1)
Lease Impairment Charge(2)
Total
Severance and Related Charges(1)
Lease Impairment Charge(2)
Total
Cost of revenue
Subscription and other platform$377 $— $377 $2,215 $108 $2,323 $363 $— $363 
Professional services23 — 23 149 119 268 27 — 27 
Total cost of revenue400 — 400 2,364 227 2,591 390 — 390 
Sales and marketing1,705 — 1,705 2,246 256 2,502 1,146 — 1,146 
Research and development112 — 112 1,397 569 1,966 86 — 86 
General and administrative339 — 339 391 409 800 37 — 37 
Total restructuring costs$2,556 $— $2,556 $6,398 $1,461 $7,859 $1,659 $— $1,659 
(1)Severance and related charges primarily include severance and one-time termination benefits.
(2)Lease impairment charge represents the underutilized real estate charge on the Company’s headquarters lease. See Note 8 for additional information.
The Company made restructuring related payments of $2.6 million, $6.5 million and $1.5 million in 2024, 2023 and 2022 respectively, and is included in accrued and other current liabilities on the consolidated balance sheets.
The Company expects to incur additional restructuring costs of $0.8 million to $1.0 million in the first quarter of 2025 and may incur additional costs in future periods for restructuring activities.
v3.25.0.1
Segment Information
 12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Segment Information Segment Information
The Company operates in one operating segment and one reportable segment. Operating segments are defined as components of an enterprise about which separate financial information is evaluated regularly by the chief operating decision maker (“CODM”), who is the Company’s chief executive officer, in deciding how to allocate resources and assessing performance. The CODM allocates resources and assesses performance based upon consolidated financial information, primarily by monitoring actual results versus the annual plan, which includes net income as the reported measure of segment profit or loss. The CODM does not evaluate operating segments using asset information.
The following table presents the Company’s segment revenue, expenses and net loss (in thousands):

Year Ended December 31,
202420232022
Revenue$148,081 $163,708 $190,872 
Less segment cost and expenses:
Cost of revenue(1)
34,865 42,904 48,734 
Sales and marketing(1)
65,706 75,226 95,295 
Research and development(1)
27,339 31,996 36,144 
General and administrative(1)
25,641 30,566 31,739 
Other expenses(2)
36,686 34,802 37,168 
Net loss
$(42,156)$(51,786)$(58,208)
(1)Amount excludes stock-based compensation expense.
(2)Other expenses includes stock-based compensation expense, other income, net, interest expense and provision for income taxes. For additional information on stock-based compensation and other income, net, see Note 11 and Note 13, respectively.
The following table presents the property and equipment, net of depreciation and amortization, by geographic region as of the periods presented (in thousands):

 December 31, 2024December 31, 2023
United States$6,487 $5,069 
EMEA173 284 
Other13 18 
Total property and equipment, net$6,673 $5,371 
See Note 2 for information pertaining to revenue by geography and see purchase of property and equipment included in consolidated statements of cash flows for segment capital expenditures.
v3.25.0.1
Pay vs Performance Disclosure - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Pay vs Performance Disclosure      
Net loss $ (42,156) $ (51,786) $ (58,208)
v3.25.0.1
Insider Trading Arrangements
 3 Months Ended 12 Months Ended
Dec. 31, 2024
shares
Dec. 31, 2024
shares
Trading Arrangements, by Individual    
Non-Rule 10b5-1 Arrangement Adopted false  
Rule 10b5-1 Arrangement Terminated false  
Non-Rule 10b5-1 Arrangement Terminated false  
Sharat Sharan [Member]    
Trading Arrangements, by Individual    
Material Terms of Trading Arrangement  
On December 12, 2024, Sharat Sharan, Chief Executive Officer, adopted a Rule 10b5-1 trading plan. Mr. Sharan’s plan provides for the sale of a specified portion of the net shares received on settlement of option exercises, subject to certain limitations, by August 31, 2025. The total number of shares that may be sold pursuant to the plan is not yet determinable. This plan was entered into during an open insider trading window and is intended to satisfy the affirmative defense of Rule 10b5-1(c) under the Exchange Act and our policies regarding transactions in our securities. On December 12, 2024, Mr. Sharan entered into a sell-to-cover instruction that provides for sales of only such number of shares of our common stock as is necessary to satisfy the applicable tax withholding obligations arising from the vesting of RSUs and PSUs granted to him. The total number of shares that may be sold pursuant to the sell-to-cover instruction letter is not yet determinable. The instruction terminates on September 30, 2025. This instruction was entered into during an open insider trading window and is intended to satisfy the affirmative defense of Rule 10b5-1(c) under the Exchange Act and our policies regarding transactions in our securities.
Jayesh Sahasi [Member]    
Trading Arrangements, by Individual    
Material Terms of Trading Arrangement  
On December 13, 2024, Jayesh Sahasi, Executive Vice President, modified the Rule 10b5-1 trading plan he adopted on March 15, 2024. Mr. Sahasi’ s modified plan provides for the sale of up to 193,330 shares of our common stock by December 31, 2025. The modified plan was entered into during an open insider trading window and is intended to satisfy the affirmative defense of Rule 10b5-1(c) under the Exchange Act and our policies regarding transactions in our securities.
Name Jayesh Sahasi  
Title Executive Vice President  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date December 13, 2024  
Expiration Date December 31, 2025  
Arrangement Duration 384 days  
Aggregate Available 193,330 193,330
Rule 10b5-1 Trading Plan Adopted 12 December 2024 [Member] | Sharat Sharan [Member]    
Trading Arrangements, by Individual    
Name Sharat Sharan  
Title Chief Executive Officer  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date December 12, 2024  
Expiration Date August 31, 2025  
Arrangement Duration 263 days  
Rule 10b5-1c Sell To Cover Instruction [Member] | Sharat Sharan [Member]    
Trading Arrangements, by Individual    
Name Sharat Sharan  
Title Chief Executive Officer  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date December 12, 2024  
Expiration Date September 30, 2025  
Arrangement Duration 293 days  
v3.25.0.1
Insider Trading Policies and Procedures
 12 Months Ended
Dec. 31, 2024
Insider Trading Policies and Procedures [Line Items]  
Insider Trading Policies and Procedures Adopted true
v3.25.0.1
Cybersecurity Risk Management and Strategy Disclosure
 12 Months Ended
Dec. 31, 2024
Cybersecurity Risk Management, Strategy, and Governance [Line Items]  
Cybersecurity Risk Management Processes for Assessing, Identifying, and Managing Threats [Text Block]
Cybersecurity is an important component of our overall risk management program. Our cybersecurity policies and practices are integrated into our risk management program and are based on recognized frameworks. ON24 is certified under ISO 27001:2013 and 27701:2019, which sets forth a strict framework for managing security and privacy risks, including the necessary internal process and policies to deal with cybersecurity risks and incidents.
Risk Management and Strategy
Our cybersecurity program focuses on the following key areas:
•Governance: Our Chief Information Officer (“CIO”) leads our cybersecurity risk management program, with oversight from our board of directors. Our CIO closely collaborates with Information Security and Legal/Privacy leaders with the support of other members of management and teams comprised of personnel with a broad range of experience in the technology industry.
•Collaboration: We have implemented a comprehensive, cross-functional approach to identifying, preventing and mitigating cybersecurity threats and incidents.
•Technical Safeguards: We deploy technical safeguards that are designed to protect our information systems from cybersecurity threats, including firewalls, intrusion prevention, data leak prevention and detection systems, anti-malware functionality and access controls.
•Incident Response and Recovery Planning: We have established and maintain comprehensive cybersecurity incident response and recovery plans, including legal obligations to report incidents, which we test and evaluate from time to time.
•Third-Party Risk Management: We maintain a comprehensive, risk-based approach to identifying and overseeing cybersecurity risks presented by third parties, including vendors and customers, that could adversely impact our business in the event of a cybersecurity incident affecting third-party systems.
•Education: We provide regular, mandatory training for staff regarding cybersecurity and privacy awareness.
We periodically assess and test our cybersecurity policies and practices. These efforts include tabletop exercises, vulnerability and penetration tests, and other exercises focused on evaluating the effectiveness of our cybersecurity measures and planning. We also engage third parties to assess our cybersecurity measures. As of December 31, 2024, we are not aware of any risks from cybersecurity threats that have materially affected or are reasonably likely to materially affect us, including our business strategy, results of operations or financial condition, although we are unable to provide any assurance that such risks will not become material in the future.
Cybersecurity Risk Management Processes Integrated [Flag] true
Cybersecurity Risk Management Processes Integrated [Text Block]
Cybersecurity is an important component of our overall risk management program. Our cybersecurity policies and practices are integrated into our risk management program and are based on recognized frameworks. ON24 is certified under ISO 27001:2013 and 27701:2019, which sets forth a strict framework for managing security and privacy risks, including the necessary internal process and policies to deal with cybersecurity risks and incidents.
Cybersecurity Risk Management Third Party Engaged [Flag] true
Cybersecurity Risk Third Party Oversight and Identification Processes [Flag] true
Cybersecurity Risk Materially Affected or Reasonably Likely to Materially Affect Registrant [Flag] false
Cybersecurity Risk Board of Directors Oversight [Text Block]
Our board of directors oversees cybersecurity as part of its risk oversight function. The audit committee also assists our board of directors in fulfilling its responsibilities with respect to oversight of our cybersecurity programs, including assisting with reviewing the adequacy and effectiveness of our cybersecurity policies and practices and receiving regular presentations and reports from management. The audit committee provides regular briefings to our board of directors as appropriate. We follow an incident response plan that includes reporting prompt and timely information regarding material cybersecurity incidents, remediation, and related matters.
Cybersecurity Risk Board Committee or Subcommittee Responsible for Oversight [Text Block] The audit committee also assists our board of directors in fulfilling its responsibilities with respect to oversight of our cybersecurity programs, including assisting with reviewing the adequacy and effectiveness of our cybersecurity policies and practices and receiving regular presentations and reports from management.
Cybersecurity Risk Process for Informing Board Committee or Subcommittee Responsible for Oversight [Text Block] The audit committee provides regular briefings to our board of directors as appropriate. We follow an incident response plan that includes reporting prompt and timely information regarding material cybersecurity incidents, remediation, and related matters.
Cybersecurity Risk Role of Management [Text Block]
Our CIO and other leaders work collaboratively across our organization to protect our information systems from cybersecurity threats and to promptly respond to incidents in accordance with our incident response plan, including the necessary steps to ensure remediation. Through ongoing communications, these teams monitor the prevention, detection, mitigation and remediation of cybersecurity threats and incidents in real time and report such threats and incidents to our board of directors when appropriate.
Our CIO has over 20 years of professional experience specializing in business transformation, change management, executive leadership, and IT strategy, and has worked with technology security, banking and media companies. Our head of Information Security also brings over 20 years of security, privacy, and compliance experience from public and private sector roles, including leading the security programs at SaaS companies for over a decade.
Cybersecurity Risk Management Positions or Committees Responsible [Flag] true
Cybersecurity Risk Management Positions or Committees Responsible [Text Block] The audit committee also assists our board of directors in fulfilling its responsibilities with respect to oversight of our cybersecurity programs, including assisting with reviewing the adequacy and effectiveness of our cybersecurity policies and practices and receiving regular presentations and reports from management. The audit committee provides regular briefings to our board of directors as appropriate. We follow an incident response plan that includes reporting prompt and timely information regarding material cybersecurity incidents, remediation, and related matters.
Our CIO and other leaders work collaboratively across our organization to protect our information systems from cybersecurity threats and to promptly respond to incidents in accordance with our incident response plan, including the necessary steps to ensure remediation. Through ongoing communications, these teams monitor the prevention, detection, mitigation and remediation of cybersecurity threats and incidents in real time and report such threats and incidents to our board of directors when appropriate.
Cybersecurity Risk Management Expertise of Management Responsible [Text Block]
Our CIO has over 20 years of professional experience specializing in business transformation, change management, executive leadership, and IT strategy, and has worked with technology security, banking and media companies. Our head of Information Security also brings over 20 years of security, privacy, and compliance experience from public and private sector roles, including leading the security programs at SaaS companies for over a decade.
Cybersecurity Risk Process for Informing Management or Committees Responsible [Text Block]
Our board of directors oversees cybersecurity as part of its risk oversight function. The audit committee also assists our board of directors in fulfilling its responsibilities with respect to oversight of our cybersecurity programs, including assisting with reviewing the adequacy and effectiveness of our cybersecurity policies and practices and receiving regular presentations and reports from management. The audit committee provides regular briefings to our board of directors as appropriate. We follow an incident response plan that includes reporting prompt and timely information regarding material cybersecurity incidents, remediation, and related matters.
Our CIO and other leaders work collaboratively across our organization to protect our information systems from cybersecurity threats and to promptly respond to incidents in accordance with our incident response plan, including the necessary steps to ensure remediation. Through ongoing communications, these teams monitor the prevention, detection, mitigation and remediation of cybersecurity threats and incidents in real time and report such threats and incidents to our board of directors when appropriate.
Cybersecurity Risk Management Positions or Committees Responsible Report to Board [Flag] true
v3.25.0.1
Description of Business and Significant Accounting Policies (Policies)
 12 Months Ended
Dec. 31, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Basis of Presentation
Basis of Presentation
The accompanying consolidated financial statements include the accounts of ON24, Inc. and its wholly owned subsidiaries and have been prepared in accordance with generally accepted accounting principles in the United States of America (“U.S. GAAP”). All intercompany transactions and balances have been eliminated in consolidation.
Use of Estimates
Use of Estimates
The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. Such estimates and assumptions include, but are not limited to, the determination of standalone selling price for the Company’s performance obligations, the expected benefit period for deferred contract acquisition costs, the allowance for doubtful accounts and billing reserves, the useful lives of long-lived assets and the assumptions used to measure stock-based compensation. Actual results could differ materially from these estimates.
Concentration of Risks
Concentration of Risks
The Company’s financial instruments that are exposed to concentrations of credit risk consist primarily of cash and cash equivalents, restricted cash, marketable securities and accounts receivable. The Company maintains its cash and cash equivalents, restricted cash and marketable securities with high-quality financial institutions with investment-grade ratings. A majority of the cash balances are with banks in the U.S. and are insured to the extent defined by the Federal Deposit Insurance Corporation. For concentration of risks on accounts receivables and revenue, refer to Note 2.
Cash, Cash Equivalents and Restricted Cash
Cash, Cash Equivalents and Restricted Cash
Cash and cash equivalents consist of bank deposits and highly liquid investments, primarily money market mutual funds purchased with an original maturity of three months or less. Restricted cash included in other long-term assets in the consolidated balance sheets consists of term deposits to collateralize our Sydney operating lease.
Marketable Securities
Marketable Securities
The Company classifies its investments in debt securities as available-for-sale at the time of purchase since it is intended that these investments are available for current operations. Marketable securities are carried at fair value.
Fair Value Measurements
Fair Value Measurements
The Company categorizes assets and liabilities recorded at fair value on its consolidated balance sheets based on the accounting guidance framework for measuring fair value on either a recurring or nonrecurring basis, whereby inputs used in valuation techniques are assigned a hierarchical level.
Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. The Company measures assets and liabilities at fair value at each reporting period using a fair value hierarchy which requires the Company to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. U.S. GAAP describes a fair value hierarchy based on three levels of inputs, of which the first two are considered observable and the last unobservable, to measure the fair value:
Level 1 – observable inputs for identical assets or liabilities, such as quoted prices in active markets.
Level 2 – directly or indirectly observable Inputs other than Level 1, such as quoted prices for similar assets or liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.
Level 3 – Unobservable inputs in which there is little or no market data, which requires the Company to develop its own assumptions.
Financial instruments consist of cash and cash equivalents, restricted cash, marketable securities, accounts receivable and accounts payable. The Company’s investment portfolio consists of money market mutual funds and available for sale debt securities, which are carried at fair value.
Property and Equipment, Net
Property and Equipment, Net
Property and equipment, net, are stated at cost, less accumulated depreciation. Depreciation is calculated using the straight-line method over the estimated useful lives of the respective assets, which are generally three years. Leasehold improvements are amortized over the shorter of the remaining lease term or the estimated useful life. Expenditures for maintenance and repairs are expensed as incurred. Significant improvements that substantially enhance the life of an asset are capitalized.
Impairment of Long-Lived Assets
Impairment of Long-Lived Assets
The Company evaluates its long-lived assets or asset groups for impairment whenever events indicate that the carrying value of an asset or asset group may not be recoverable based on expected future cash flows attributable to that asset or asset group. If the carrying amount of an asset or asset group exceeds estimated undiscounted future cash flows, then an impairment charge would be recognized based on the excess of the carrying amount of the asset or asset group over its fair value. Assets to be disposed of are reported at the lower of their carrying amount or fair value less costs to sell.
Revenue Recognition, Costs to Obtain a Contract, Cost of Revenue, and Contract Balances
Revenue Recognition
Revenue is recognized when a customer obtains control of promised services. The amount of revenue recognized reflects the consideration that the Company expects to receive in exchange for these services. To achieve the core principle of this standard, the Company applies the following five steps:
1. Identification of the contract, or contracts, with the customer
The Company determines a contract with a customer to exist when the contract is approved, each party’s rights regarding the services to be transferred can be identified, the payment terms for the services can be identified, the customer has the ability and intent to pay, and the contract has commercial substance. At contract inception, the Company will evaluate whether two or more contracts should be combined and accounted for as a single contract and whether the combined or single contract includes more than one performance obligation. The Company applies judgment in determining the customer’s ability and intent to pay, which is based on a variety of factors, including the customer’s historical payment experience or, in the case of a new customer, credit and financial information pertaining to the customer.
2. Identification of the performance obligations in the contract
Performance obligations committed to in a contract are identified based on the services that will be transferred to the customer that are both capable of being distinct, whereby the customer can benefit from the service either on its own or together with other resources that are readily available from third parties or from the Company, and are distinct in the context of the contract, whereby the transfer of the services and the products is separately identifiable from other promises in the contract.
The Company’s performance obligations generally consist of access to its digital engagement platform and related support services, which, together, are considered one performance obligation. The Company’s customers do not have the ability to take possession of the Company’s software, and, through access to the Company’s platform, the Company provides a series of distinct software-based services that are satisfied over the term of the applicable subscription. Customers may also purchase incremental capacity to the Company’s digital engagement platform. The Company recognizes incremental access as a series of distinct software-based services that are satisfied over the remaining term of the applicable subscription. Amounts related to the Company’s digital engagement platform are recorded as subscription and other platform revenue in the consolidated statements of operations.
The Company also provides professional services, which includes consulting services, such as experience management, monitoring and production services, implementation services and premium support services. Professional services are generally considered distinct from the access to the Company’s digital engagement platform. Amounts are recorded as Professional Services revenue in the consolidated statements of operations.
The Company enters contracts with customers that regularly include promises to transfer multiple services through access to the Company’s platform. For arrangements with multiple services, the Company evaluates whether the individual services qualify as distinct performance obligations. In its assessment of whether a service is a distinct performance obligation, the Company determines whether the customer can benefit from the service on its own or with other readily available resources and whether the service is separately identifiable from other services in the contract. This evaluation requires the Company to assess the nature of each individual service offering and how the services are provided in the context of the contract, including whether the services are significantly integrated, highly interrelated or significantly modify each other, which may require judgment based on the facts and circumstances of the contract.
3. Determination of the transaction price
The transaction price is determined based on the consideration that the Company expects to be entitled in exchange for transferring services to the customer. Variable consideration is included in the transaction price if, in the Company’s judgment, it is probable that a significant future reversal of cumulative revenue recognized under the contract will not occur. The Company applies the practical expedient in paragraph 606-10-32-18 of Topic 606 and does not adjust the promised amount of consideration for the effects of a significant financing component for contracts that are one year or less, and none of our multi-year contracts contain a significant financing component. Revenue is recognized net of any taxes collected from customers (e.g., sales and other indirect taxes), which are subsequently remitted to governmental entities.
The Company’s digital engagement platform and related support services are typically warranted to perform in a professional manner that will comply with the terms of our subscription agreements. In addition, the Company includes service level commitments to its customers warranting certain levels of uptime reliability and performance and permitting those customers to receive credits in the event that the Company fails to meet those service levels. These credits represent a form of variable consideration. Historically, the Company has not experienced any significant incidents affecting the defined levels of reliability and performance as required by its subscription agreements. The Company has not provided any material refunds related to these agreements in the consolidated financial statements during the periods presented.
4. Allocation of the transaction price to the performance obligations in the contract
Contracts that contain multiple performance obligations require an allocation of the transaction price to each performance obligation based on each performance obligation’s relative standalone selling price (SSP). The SSP is the price at which the Company would sell a promised good or service separately to a customer. In instances where the Company does not sell or price a product or service separately, establishing SSP requires significant judgement. The Company estimates the SSP by considering available information, such as market conditions, internally approved pricing guidelines and the underlying cost of delivering the performance obligation.
5. Recognition of the revenue when, or as, a performance obligation is satisfied
Revenue is recognized at the time the related performance obligation is satisfied by transferring the control of the promised service to a customer. Revenue is recognized in an amount that reflects the consideration that the Company expects to receive in exchange for those services. The Company recognizes subscription revenue on a straight-line basis over the term of the applicable contract subscription period beginning on the date access to the Company’s platform is granted. The Company recognizes revenue from consulting services related to events in the period the event occurs and the service is delivered. The Company recognizes revenue from implementation services upon completion of the services. The Company recognizes revenue from premium support offerings on a ratable basis over the applicable subscription term.
Costs to Obtain a Contract
The Company capitalizes sales commissions and associated payroll taxes paid to internal sales personnel and third-party referral fees that are incremental costs resulting from obtaining a contract with a customer. These costs are recorded as deferred contract acquisition costs on the consolidated balance sheets. The Company determines whether costs should be deferred based on its sales compensation plans and if the commissions are incremental and would not have occurred absent the customer contract.
Sales commissions paid upon the initial acquisition of a customer contract are amortized over an estimated period of benefit of five years as the Company specifically anticipates renewals of customer contracts and commissions paid on renewal contracts are not commensurate with commissions paid on new customer contracts. Sales commissions paid upon renewal of customer contracts are amortized over the contractual renewal term. Amortization is recognized on a straight-line basis commensurate with the pattern of revenue recognition. Sales commissions paid related to professional services are amortized over the expected service period. The Company determines the period of benefit for commissions paid for the acquisition of the initial customer contract by taking into consideration the initial estimated customer life and the technological life of its platform and related significant features.The Company periodically reviews these deferred contract acquisition costs to determine whether events or changes in circumstances have occurred that could impact the period of benefit.
Cost of Revenue
Subscription and Other Platform Cost of Revenue
Subscription and other platform cost of revenue primarily consists of costs related to hosting the Company’s platform and providing operating support services to its customers. These costs are related to the Company’s co-located data centers, personnel-related costs such as salaries, bonuses, stock-based compensation expense, benefits costs associated with our operations and support personnel, software license fees and allocated overhead.
Professional Services Cost of Revenue
Professional services cost of revenue consists primarily of personnel-related costs, including stock-based compensation, third-party consulting services and allocated overhead.
Accounts receivable: The Company records accounts receivable when the Company has a contractual right to consideration. In some arrangements, a right to consideration for the Company’s performance under the customer contract may occur before invoicing to the customer, resulting in an unbilled receivable.Contract assets: The Company records a contract asset when the Company has satisfied a performance obligation but does not yet have an unconditional right to consideration.Contract liabilities: The Company defers its revenue when the Company has the right to invoice in advance of performance under a customer contract. The current portion of deferred revenue balances is recognized during the following 12-month period and the remaining portion is recorded as noncurrent, which is included in other long-term liabilities on the consolidated balance sheet.
Research and Development
Research and Development
Research and development expenses primarily consist of personnel-related expenses, including stock-based compensation directly associated with the Company’s research and development employees, contractor costs related to third-party development and allocated overhead. Research and development costs are expensed as incurred.
Advertising Costs
Advertising Costs
Advertising costs are expensed as incurred in sales and marketing expense in the consolidated statements of operations
Leases
Leases
The Company determines if an arrangement is a lease at inception. Lease liabilities are recognized at the lease commencement date based on the present value of the future lease payments over the lease term. The Company’s leases do not provide an implicit rate of return; therefore, the Company uses its incremental borrowing rate based on the information available at commencement date in determining the present value of lease payments. ROU asset is determined based on the lease liability initially established and reduced for any prepaid lease payments and any lease incentives received. The lease term to calculate the ROU asset and related lease liability may include options to extend or terminate the lease when the Company is reasonably certain that it will exercise the option.
Variable lease payments are expensed as incurred and are not included in the ROU assets and lease liabilities. Leases with an initial term of 12 months or less are not recognized on the balance sheet as ROU assets but expensed on a straight-line basis over the lease term.
Lease expense is recognized on a straight-line basis over the lease term. The Company accounts for lease components and non-lease components as a single lease component for its new or modified office facility operating leases entered into on or after January 1, 2022.
Stock-Based Compensation
Stock-Based Compensation
Stock-based compensation expense related to stock awards is measured based on the grant date fair value of the awards. For time-based stock awards, the Company recognizes stock-based compensation expense on a straight-line basis over the requisite service period, which is generally three to four years for restricted stock unit awards and four years for option awards. For market performance-based stock awards, the Company recognizes stock-based compensation expense ratably over the requisite service period, which is generally three years.
The fair value of each restricted stock unit (“RSU”) is based on the fair value of the underlying common stock on the grant date.
The fair value of each market performance-based restricted stock unit (“PSU”) is estimated on the grant date using a Monte Carlo simulation which factors in the number of awards to be earned based on the achievement of the market condition. This model simulates the various stock price movements of the Company and each constituent company of the benchmark index using certain assumptions such as stock price volatility, risk-free interest rate and expected dividend yield. Compensation cost is recognized regardless of whether the market condition is ultimately satisfied.
The fair value of each option award and purchase right under the ESPP is estimated on the grant date using the Black-Scholes option pricing model. The Black-Scholes option pricing model requires the input of assumptions, including the risk-free interest rates, the expected term of the option, the expected volatility of the Company’s stock price and the expected dividend yield.
The assumptions used to determine the fair value of the PSU and option awards are highly subjective and represent management’s best estimates. These estimates involve inherent uncertainties and application of management’s judgement.
Foreign Currency
Foreign Currency
The functional currencies of the Company’s foreign subsidiaries are each country’s local currency. Assets and liabilities of the subsidiaries are translated into U.S. dollars at exchange rates in effect at the reporting date. Amounts classified in stockholders’ deficit are translated at historical exchange rates. Revenue and expenses are translated at the average exchange rates during the period. The resulting translation adjustments are recorded in accumulated other comprehensive income (loss). Foreign currency transaction gains or losses, whether realized or unrealized, are reflected in the consolidated statements of operations within other income, net. See Note 13 for additional information.
Income Taxes
Income Taxes
The Company uses the asset and liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are determined based on the differences between the financial reporting and the tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. The Company then assess the likelihood that the resulting deferred tax assets will be realized. A valuation allowance is provided when it is more likely than not that a deferred tax asset will not be fully realized. Due to our lack of earnings history, the net deferred tax assets in the U.S. have been fully offset by a valuation allowance.
The Company recognizes benefits of uncertain tax positions if it is more likely than not that such positions will be sustained upon examination based solely on their technical merits at the largest amount of benefit that is more likely than not to be realized upon the ultimate settlement. The Company’s policy is to recognize interest and penalties related to the underpayment of income taxes as a component of provision for income taxes.
Net Loss Per Share
Net Loss Per Share
Basic net loss per share is calculated by dividing net loss by the weighted average number of shares of common stock outstanding during the period. Diluted net loss per share is calculated by giving effect to all dilutive securities. Diluted net loss per share is computed by dividing the resulting net loss by the weighted-average number of fully diluted shares of common stock outstanding. In periods of net loss, all potentially dilutive common stock equivalents are excluded from the diluted net loss per share calculation because their effect is anti-dilutive.
Recently Issued Accounting Standards
Recently Issued Accounting Standards
In November 2024, the Financial Accounting Standards Board (“FASB”) issued ASU 2024-03, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which requires additional disclosures of specific expense categories included within each expense caption presented on the statements of operations. This ASU is effective with the Company’s 2027 annual reporting period and can be applied on a prospective or fully retrospective basis. Early adoption is permitted. The Company is currently evaluating the impact of this new standard on its financial statement disclosures.
In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which expands income tax disclosure to require consistent categories and greater disaggregation of information in the rate reconciliation and income taxes paid. This ASU is effective with the Company’s 2026 reporting period, with early application permitted. The Company is currently assessing the impact of the requirements and does not expect the adoption of this ASU to have a material impact on its consolidated financial statements and disclosures.

In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. This ASU updates reportable segment disclosure requirements, primarily through enhanced disclosures about significant segment expenses and information used to assess segment performance. This ASU is effective beginning with the Company’s 2024 annual reporting period and must be applied retrospectively to all prior periods presented. The Company adopted this ASU in the fourth quarter of 2024 and applied the guidance retrospectively to all prior periods presented in its consolidated financial statements. See Note 18 for additional information.
Repurchase of Common Stock
When the Company repurchased shares under the program, it reduced the common stock component of stockholder’s equity by the par value of the repurchased shares. The excess of the repurchase price over par value of the shares was charged to additional paid in capital as the Company is in an accumulated deficit position. All repurchased shares were retired and became authorized and unissued shares.
Segment Information
The Company operates in one operating segment and one reportable segment. Operating segments are defined as components of an enterprise about which separate financial information is evaluated regularly by the chief operating decision maker (“CODM”), who is the Company’s chief executive officer, in deciding how to allocate resources and assessing performance. The CODM allocates resources and assesses performance based upon consolidated financial information, primarily by monitoring actual results versus the annual plan, which includes net income as the reported measure of segment profit or loss. The CODM does not evaluate operating segments using asset information.
v3.25.0.1
Revenue (Tables)
 12 Months Ended
Dec. 31, 2024
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue by Geographic Region
The following table depicts the disaggregation of revenue by geographic region based on the shipping address of customers (in thousands):
Year Ended December 31,
202420232022
United States$113,758 $126,147 $144,869 
EMEA26,167 27,636 31,309 
Other8,156 9,925 14,694 
Total revenue$148,081 $163,708 $190,872 
v3.25.0.1
Marketable Securities (Tables)
 12 Months Ended
Dec. 31, 2024
Marketable Securities [Abstract]  
Schedule of Marketable Securities
Marketable securities consisted of the following as of the periods presented (in thousands):

December 31, 2024
Amortized Cost
Gross Unrealized GainsGross Unrealized Losses
Fair Value
Marketable securities
U.S. Treasury securities$167,651 $244 $(92)$167,803 
Total marketable securities$167,651 $244 $(92)$167,803 
    
December 31, 2023
Amortized Cost
Gross Unrealized Gains
Gross Unrealized Losses
Fair Value
Marketable securities
U.S. Treasury securities$135,850 $271 $(40)$136,081 
U.S. Agency securities5,906 — (3)5,903 
Corporate debt securities1,696 — (1)1,695 
Commercial paper1,819 — (1)1,818 
Total marketable securities$145,271 $271 $(45)$145,497 
Schedule of Marketable Securities in an Unrealized Loss Position
Marketable securities that have been in a continuous unrealized loss position consisted of the following as of the periods presented (in thousands):
December 31, 2024
Less Than 12 Months12 Months or MoreTotal
Fair ValueGross Unrealized LossFair ValueGross Unrealized LossFair ValueGross Unrealized Loss
U.S. Treasury securities$25,785 $(92)$— $— $25,785 $(92)
Total$25,785 $(92)$— $— $25,785 $(92)
December 31, 2023
Less Than 12 Months12 Months or MoreTotal
Fair ValueGross Unrealized LossFair ValueGross Unrealized LossFair ValueGross Unrealized Loss
U.S. Treasury securities$60,150 $(40)$— $— $60,150 $(40)
U.S. Agency securities4,176 (3)— — 4,176 (3)
Corporate debt securities1,695 (1)— — 1,695 (1)
Commercial paper1,818 (1)— — 1,818 (1)
Total$67,839 $(45)$— $— $67,839 $(45)
Schedule of Remaining Contractual Maturities of Marketable Securities
The following summarizes the remaining contractual maturities of the Company’s marketable securities as of December 31, 2024 (in thousands):
Fair Value
One year or less$127,546 
Over one year through three years
40,257 
Total marketable securities$167,803 
v3.25.0.1
Fair Value Measurement (Tables)
 12 Months Ended
Dec. 31, 2024
Fair Value Disclosures [Abstract]  
Schedule of Financial Instruments Recorded at Fair Value on Recurring Basis
The following tables summarize the Company’s financial instruments recorded at fair value on a recurring basis by level within the fair value hierarchy as of the periods presented (in thousands):
December 31, 2024
Level 1Level 2Level 3Total
Cash and cash equivalents
Cash equivalents - money market mutual funds
$10,716 $— $— $10,716 
Marketable securities
U.S. Treasury securities— 167,803 — 167,803 
Total cash equivalents and marketable securities$10,716 $167,803 $— $178,519 
December 31, 2023
Level 1Level 2Level 3Total
Cash and cash equivalents
Cash equivalents - money market mutual funds$33,952 $— $— $33,952 
Marketable securities
U.S. Treasury securities— 136,081 — 136,081 
U.S. Agency securities— 5,903 — 5,903 
Corporate debt securities— 1,695 — 1,695 
Commercial paper
— 1,818 — 1,818 
Total cash equivalents and marketable securities$33,952 $145,497 $— $179,449 
v3.25.0.1
Balance Sheets Components (Tables)
 12 Months Ended
Dec. 31, 2024
Balance Sheet Related Disclosures [Abstract]  
Allowance for Doubtful Account and Billing Reserve
The following table presents the changes in the allowance for doubtful accounts as of the periods presented (in thousands):
Year Ended December 31,
202420232022
Balance, beginning of period$2,561 $1,900 $1,572 
Charges to general and administrative expenses1,469 1,759 1,229 
Write-offs and other adjustments(1,335)(1,098)(901)
Balance, end of period$2,695 $2,561 $1,900 
The following table presents the changes in billing reserves as of the periods presented (in thousands):
Year Ended December 31,
202420232022
Balance, beginning of period$1,060 $1,030 $1,105 
Charges to revenue
690 1,300 689 
Write-offs and other adjustments(405)(1,270)(764)
Balance, end of period$1,345 $1,060 $1,030 
Schedule of Property and Equipment, Net
Property and equipment, net consisted of the following as of the periods presented (in thousands):
 December 31, 2024December 31, 2023
Computer, equipment and software(1)
$36,198 $33,220 
Furniture and fixtures1,106 1,091 
Leasehold improvements3,742 3,801 
Property and equipment, gross41,046 38,112 
Less: Accumulated depreciation and amortization(2)
(34,373)(32,741)
Property and equipment, net$6,673 $5,371 
(1)Includes assets recorded under finance leases of nil and $1.7 million as of December 31, 2024 and December 31, 2023, respectively.
(2)Includes amount for assets recorded under finance leases of nil and $1.6 million as of December 31, 2024 and December 31, 2023, respectively.
Schedule of Accrued and Other Current Liabilities
Accrued and other current liabilities consisted of the following as of the periods presented (in thousands):
 December 31, 2024December 31, 2023
Accrued compensation and benefits
$3,711 $4,223 
Accrued bonus and commissions5,839 7,095 
Other6,844 5,589 
Accrued and other current liabilities$16,394 $16,907 
v3.25.0.1
Intangible Assets (Tables)
 12 Months Ended
Dec. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Finite-Lived Intangible Assets
The Company’s acquired intangible asset subject to amortization as of the periods presented was as follows (in thousands):
December 31, 2024
Gross Carrying
Amount
Accumulated
 Amortization
Net Carrying
Amount
Developed technology$2,700 $(1,543)$1,157 
Effect of foreign currency translation(612)115 (497)
Total$2,088 $(1,428)$660 
December 31, 2023
Gross Carrying
Amount
Accumulated
 Amortization
Net Carrying
Amount
Developed technology$2,700 $(992)$1,708 
Effect of foreign currency translation(397)(6)(403)
Total$2,303 $(998)$1,305 
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense
The estimated future amortization expense for the intangible asset is as follows (in thousands):
2025$522 
2026138 
Total$660 
v3.25.0.1
Leases (Tables)
 12 Months Ended
Dec. 31, 2024
Leases [Abstract]  
Supplemental Balance Sheet Classification
The balance sheet classification of the Company’s right-of-use assets and lease liabilities as of the periods presented was as follows (in thousands):
LeasesClassificationDecember 31, 2024December 31, 2023
Non-Current Assets
Finance lease assetsProperty, plant and equipment, net$— $67 
Operating lease assetsOperating right-of-use asset2,297 2,981 
Total lease assets$2,297 $3,048 
Current Liabilities
FinanceFinance lease liabilities, current$— $127 
OperatingOperating lease liabilities, current2,372 2,779 
Non-Current Liabilities
FinanceOther long-term liabilities— — 
OperatingOperating lease liabilities1,016 2,483 
Total lease liabilities$3,388 $5,389 
Components of Lease Cost
The components of lease cost were as follows (in thousands):
Year Ended December 31,
Lease CostClassification202420232022
Finance lease cost
Amortization of right-of-use assetsDepreciation and amortization$67 $547 $1,751 
Interest on finance lease liabilitiesInterest expense— 35 115 
Operating lease cost(1)
Selling, general and administrative expenses1,735 1,955 2,288 
Variable lease costSelling, general and administrative expenses590 483 380 
Total lease cost$2,392 $3,020 $4,534 
(1)Operating lease cost does not include the impairment charges of $1.2 million incurred in 2023 on the operating ROU assets related to the Company’s headquarters lease.
Operating Lease Maturity
The undiscounted future lease payments under the lease liabilities as of December 31, 2024 were as follows (in thousands):
Maturity of Lease LiabilitiesOperating Lease
2025$2,482 
2026465 
2027458 
2028178 
Total lease payments3,583 
Less imputed interest(195)
Present value of lease liabilities$3,388 
Financing Lease Maturity
The undiscounted future lease payments under the lease liabilities as of December 31, 2024 were as follows (in thousands):
Maturity of Lease LiabilitiesOperating Lease
2025$2,482 
2026465 
2027458 
2028178 
Total lease payments3,583 
Less imputed interest(195)
Present value of lease liabilities$3,388 
Weighted-Average Lease Term and Discount Rate
The weighted-average lease term and discount rate as of the periods presented were as follows:
December 31, 2024
Finance LeaseOperating Lease
Weighted-average remaining lease term— 1.8 years
Weighted-average discount rate— %5.20 %

December 31, 2023
Finance LeaseOperating Lease
Weighted-average remaining lease term0.3 years1.9 years
Weighted-average discount rate3.34 %4.13 %
Supplemental Cash Flow Information
Supplemental cash flow information was as follows (in thousands):
Year Ended December 31,
202420232022
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows used by operating leases$2,861 $2,933 $2,521 
Financing cash used by finance leases127 1,533 1,832 
Right-of-use assets obtained in exchange for new lease liabilities:
Operating leases – adoption
— — 7,246 
Operating leases867 224 357 
Finance leases— — — 
v3.25.0.1
Commitment and Contingencies (Tables)
 12 Months Ended
Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]  
Schedule of Unrecorded Unconditional Purchase Obligations Disclosure
As of December 31, 2024, the Company has non-cancelable unrecognized purchase commitments primarily related to software license fees and co-location facilities and services as follows (in thousands):
Purchase Obligations(1)
2025$3,229 
20261,543 
Total
$4,772 
(1)Excludes non-cancelable recognized purchase commitments related to software license fees of $4.6 million that are included in accrued liabilities, accounts payable and other long-term liabilities in the consolidated balance sheets.
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan (Tables)
 12 Months Ended
Dec. 31, 2024
Equity [Abstract]  
Schedule of Common Stock Reserved for Future Issuance
As of December 31, 2024, the Company had the following shares of common stock reserved for future issuance under its equity incentive plan and employee share purchase plan:
Stock options outstanding5,547,559 
Restricted stock outstanding6,270,821 
Remaining shares available for future grant under 2021 Equity Incentive Plan2,704,803 
Remaining shares available for future issuance under 2021 Employee Stock Purchase Plan2,108,111 
Total shares of common stock reserved as of December 31, 2024
16,631,294 
Schedule of Share Repurchases
The following table presents certain information regarding shares repurchased during the periods presented:
Year Ended December 31,
202420232022
Number of shares repurchased4,000,990 9,762,758 2,460,361 
Average price per share, including commissions$6.44 $7.64 $11.84 
Total repurchase costs, including commissions (in millions)$25.8 $74.6 $29.1 
Schedule of Stock Option Activity
A summary of stock option activity and related information is as follows:
Options Outstanding
Number
of
Shares
Weighted-
Average
Exercise
Price		Weighted-
Average
Remaining
Contractual Life
(in years)		Aggregate
Intrinsic Value
(in thousands)
Balance as of December 31, 2023
6,974,082 $5.98 
Granted
— — 
Exercised(1,233,572)1.47 $6,296 
Cancelled and forfeited(192,951)12.74 
Balance as of December 31, 2024
5,547,559 $6.75 4.24$17,359 
Vested and exercisable5,517,194 $6.68 4.23$17,359 
Schedule of RSU Activity
A summary of RSU activity and related information is as follows:
RSUs Outstanding
Number of
Shares
Weighted-Average
Grant Date
Fair Value
Unvested balance as of December 31, 2023
5,952,386 $10.89 
Granted3,093,128 6.54 
Vested(3,360,093)10.78 
Cancelled and forfeited(633,662)10.93 
Unvested balance as of December 31, 2024
5,051,759 $8.20 
Schedule of Black-Scholes Assumptions Used to Value the ESPP
The Black-Scholes assumptions used to value the employee stock purchase rights at the grant dates are as follows:
Year Ended December 31,
202420232022
Expected term0.50 years0.50 years0.50 years
Expected volatility33.79 %-38.56%43.79 %-49.38%48.27 %-54.22%
Risk-free interest rate4.44 %-5.41%5.26 %-5.38%1.54 %-4.54%
Dividend yield—%—%—%
Schedule of Monte Carlo Assumptions Used to Value the Market Performance-Based Restricted Stock Units
The Monte Carlo assumptions used to value the market-based PSUs at the grant dates are as follows:
Year Ended December 31,
202420232022
Expected term2.68 years-2.69 years2.69 years3.01 years
Expected volatility45.77 %-45.81%53.10 %59.00 %
Risk-free interest rate4.81 %-4.86%3.98 %4.16 %
Dividend yield—%— %— %
Schedule of Share-Based Compensation Expense by Line Item in the Consolidated Statements of Operations
The stock-based compensation expense by line item in the consolidated statements of operations is summarized as follows (in thousands):
Year Ended December 31,
202420232022
Cost of revenue
Subscription and other platform$2,612 $2,814 $3,375 
Professional services535 545 676 
Total cost of revenue3,147 3,359 4,051 
Sales and marketing12,371 13,974 14,304 
Research and development8,911 9,126 7,958 
General and administrative20,758 18,558 12,230 
Total stock-based compensation expense$45,187 $45,017 $38,543 
Schedule of Unrecognized Stock-Based Compensation Expenses
The following table presents the unrecognized stock-based compensation expense and weighted-average recognition periods as of December 31, 2024 (in thousands, except years):
Stock Option
Restricted Stock
ESPP
Unrecognized stock-based compensation expense$86 $38,420 $71 
Weighted-average amortization period0.08 years1.72 years0.37 years
v3.25.0.1
Other Income, Net (Tables)
 12 Months Ended
Dec. 31, 2024
Other Income and Expenses [Abstract]  
Schedule of Other Income, Net
Other income, net consisted of the following for the periods presented (in thousands):
Year Ended December 31,
202420232022
Interest income$(4,067)$(3,913)$(1,914)
Accretion on marketable securities
(5,169)(7,716)(1,242)
Foreign currency losses
70 374 910 
Other(2)(48)(268)
Other income, net
$(9,168)$(11,303)$(2,514)
v3.25.0.1
Income Taxes (Tables)
 12 Months Ended
Dec. 31, 2024
Income Tax Disclosure [Abstract]  
Schedule of Income before Income Tax, Domestic and Foreign
The components of loss before the provision for income taxes is summarized as follows (in thousands):
Year Ended December 31,
202420232022
Domestic$(44,116)$(54,585)$(59,414)
Foreign2,593 3,794 2,164 
Loss before provision for income taxes
$(41,523)$(50,791)$(57,250)
Schedule of Income Tax Expense
The Company’s provision for income taxes were as follows (in thousands):
Year Ended December 31,
202420232022
Current tax expense
Federal$— $— $— 
State70 31 18 
Foreign652 773 1,201 
Total current tax expense
722 804 1,219 
Deferred tax expense:
Federal— — — 
State— — — 
Foreign(89)191 (261)
Total deferred tax expense
(89)191 (261)
Provision for income taxes$633 $995 $958 
Schedule of Effective Income Tax Rate Reconciliation
The provision for income taxes differs from the amount computed by applying the statutory federal tax rate as follows (in thousands):
Year Ended December 31,
202420232022
Tax benefit at U.S. statutory rate$(8,720)$(10,666)$(12,023)
State income taxes, net of federal benefit70 24 14 
Foreign income and withholding taxes80 135 26 
Change in uncertain tax positions
44 115 2 
Stock-based compensation2,848 2,728 2,518 
Section 162(m)2,649 2,311 1,490 
Expired attributes151 49 953 
Change in valuation allowance3,705 5,791 8,148 
Research and development credits(445)(599)(759)
Global Intangible Low-Taxed Income82 495 140 
Non-deductible transactions costs
— 554 — 
Other169 58 449 
Provision for income taxes
$633 $995 $958 
Schedule of Deferred Tax Assets and Liabilities Significant components of our deferred income tax assets as of the periods presented are as follows (in thousands):
December 31, 2024December 31, 2023
Deferred tax assets
Accrued expense and others$3,548 $3,816 
Stock-based compensation4,830 5,458 
Net operating losses33,518 31,761 
Tax credit carryforwards9,196 8,404 
Fixed assets583 548 
Intangibles and capitalized R&D costs
11,153 9,054 
Lease liability596 1,201 
Gross deferred tax assets$63,424 $60,242 
Valuation allowance(56,991)(52,151)
Total deferred tax assets$6,433 $8,091 
Deferred tax liabilities
Right-of-use Asset(326)(633)
Deferred commissions(5,698)(7,136)
Total deferred tax liabilities$(6,024)$(7,769)
Net deferred tax assets$409 $322 
Schedule of Unrecognized Tax Benefits Roll Forward
A reconciliation of the beginning and ending balance of total unrecognized tax position is as follows (in thousands):
Year Ended December 31,
202420232022
Beginning balance$3,151 $2,882 $2,515 
Increase related to prior year tax provisions
164 — 44 
Increase related to current year tax positions
340 289 438 
Decrease due to lapse of applicable statute of limitations
(69)(20)(115)
Ending balance$3,586 $3,151 $2,882 
v3.25.0.1
Net Loss Per Share (Tables)
 12 Months Ended
Dec. 31, 2024
Earnings Per Share [Abstract]  
Schedule of Computation of Basic and Diluted Net Loss Per Share
The following tables set forth the computation of basic and diluted net loss per share for the periods presented (in thousands, except share and per share data):
Year Ended December 31,
202420232022
Net loss
$(42,156)$(51,786)$(58,208)
Net loss per share of common stock, basic and diluted
$(1.01)$(1.16)$(1.23)
Weighted-average common stock outstanding, basic and diluted
41,759,879 44,644,792 47,486,225 
Schedule of Potential Shares of Common Stock Excluded from Computation of Diluted Net Loss Per Share
The following table sets forth the potential shares of common stock that were excluded from the computation of diluted net loss per share for the periods presented because including them would have been antidilutive:
Year Ended December 31,
202420232022
Stock options5,547,559 6,974,082 7,756,680 
Restricted stock units5,051,759 5,952,386 5,134,934 
Performance stock units
1,219,062 630,775 341,404 
ESPP purchase rights61,526 77,134 99,235 
Total antidilutive securities11,879,906 13,634,377 13,332,253 
v3.25.0.1
Restructuring (Tables)
 12 Months Ended
Dec. 31, 2024
Restructuring and Related Activities [Abstract]  
Schedule of Restructuring Costs
The following table summarizes the restructuring costs and impairment charge in the consolidated statements of operations (in thousands):
Year Ended December 31, 2024Year Ended December 31, 2023Year Ended December 31, 2022
Severance and Related Charges(1)
Lease Impairment Charge(2)
Total
Severance and Related Charges(1)
Lease Impairment Charge(2)
Total
Severance and Related Charges(1)
Lease Impairment Charge(2)
Total
Cost of revenue
Subscription and other platform$377 $— $377 $2,215 $108 $2,323 $363 $— $363 
Professional services23 — 23 149 119 268 27 — 27 
Total cost of revenue400 — 400 2,364 227 2,591 390 — 390 
Sales and marketing1,705 — 1,705 2,246 256 2,502 1,146 — 1,146 
Research and development112 — 112 1,397 569 1,966 86 — 86 
General and administrative339 — 339 391 409 800 37 — 37 
Total restructuring costs$2,556 $— $2,556 $6,398 $1,461 $7,859 $1,659 $— $1,659 
(1)Severance and related charges primarily include severance and one-time termination benefits.
(2)Lease impairment charge represents the underutilized real estate charge on the Company’s headquarters lease. See Note 8 for additional information.
v3.25.0.1
Segment Information (Tables)
 12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Schedule of Revenue, Expenses and Net Loss
The following table presents the Company’s segment revenue, expenses and net loss (in thousands):

Year Ended December 31,
202420232022
Revenue$148,081 $163,708 $190,872 
Less segment cost and expenses:
Cost of revenue(1)
34,865 42,904 48,734 
Sales and marketing(1)
65,706 75,226 95,295 
Research and development(1)
27,339 31,996 36,144 
General and administrative(1)
25,641 30,566 31,739 
Other expenses(2)
36,686 34,802 37,168 
Net loss
$(42,156)$(51,786)$(58,208)
(1)Amount excludes stock-based compensation expense.
(2)Other expenses includes stock-based compensation expense, other income, net, interest expense and provision for income taxes. For additional information on stock-based compensation and other income, net, see Note 11 and Note 13, respectively.
Schedule of Property and Equipment, Net of Depreciation and Amortization, by Geographic Region
The following table presents the property and equipment, net of depreciation and amortization, by geographic region as of the periods presented (in thousands):

 December 31, 2024December 31, 2023
United States$6,487 $5,069 
EMEA173 284 
Other13 18 
Total property and equipment, net$6,673 $5,371 
v3.25.0.1
Description of Business and Significant Accounting Policies - Additional Information (Details) - USD ($)
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Description of Business and Significant Accounting Policies [Line Items]      
Estimated useful life 3 years    
Lease impairment charge $ 0 $ 1,461,000 $ 0
Capitalized contract cost, amortization period 5 years    
Amortization of deferred contract acquisition costs $ 14,862,000 15,589,000 15,665,000
Impairment losses of deferred contract acquisition costs 0 0 0
Advertising costs 6,700,000 7,800,000 14,800,000
Cost Reduction And Cost Structure Reduction Plans      
Description of Business and Significant Accounting Policies [Line Items]      
Lease impairment charge 0 1,461,000 0
Lease Impairment Charges | Cost Reduction And Cost Structure Reduction Plans      
Description of Business and Significant Accounting Policies [Line Items]      
Lease impairment charge $ 0 1,500,000 0
Employee Stock Option      
Description of Business and Significant Accounting Policies [Line Items]      
Requisite service period 4 years    
Market Performance-Based Stock Awards      
Description of Business and Significant Accounting Policies [Line Items]      
Requisite service period 3 years    
Minimum | Restricted Stock Units      
Description of Business and Significant Accounting Policies [Line Items]      
Requisite service period 3 years    
Maximum | Restricted Stock Units      
Description of Business and Significant Accounting Policies [Line Items]      
Requisite service period 4 years    
Sales and marketing      
Description of Business and Significant Accounting Policies [Line Items]      
Amortization of deferred contract acquisition costs $ 14,900,000 15,600,000 15,700,000
Sales and marketing | Cost Reduction And Cost Structure Reduction Plans      
Description of Business and Significant Accounting Policies [Line Items]      
Lease impairment charge $ 0 $ 256,000 $ 0
v3.25.0.1
Revenue - Schedule of Disaggregation of Revenue by Geographic Region (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Disaggregation Of Revenue [Line Items]      
Total revenue $ 148,081 $ 163,708 $ 190,872
United States      
Disaggregation Of Revenue [Line Items]      
Total revenue 113,758 126,147 144,869
EMEA      
Disaggregation Of Revenue [Line Items]      
Total revenue 26,167 27,636 31,309
Other      
Disaggregation Of Revenue [Line Items]      
Total revenue $ 8,156 $ 9,925 $ 14,694
v3.25.0.1
Revenue - Foreign Countries Or Customers Which Contributed 10% or more of Total Revenue or Accounts Receivable (Detail)
 12 Months Ended
Dec. 31, 2024
customer
country
Dec. 31, 2023
customer
country
Dec. 31, 2022
customer
country
Disaggregation Of Revenue [Line Items]      
Number of foreign countries who accounted for 10% or more | country 0 0 0
Customers Representing Concentration Risk | Revenue | Customer Concentration Risk      
Disaggregation Of Revenue [Line Items]      
Number of customers who accounted for 10% or more 0 0 0
Percentage of concentration risk 10.00% 10.00% 10.00%
Customers Representing Concentration Risk | Accounts Receivable Benchmark | Customer Concentration Risk      
Disaggregation Of Revenue [Line Items]      
Number of customers who accounted for 10% or more 0 0  
Percentage of concentration risk 10.00% 10.00%  
v3.25.0.1
Revenue - Contract Balances (Details)
$ in Millions
 12 Months Ended
Dec. 31, 2024
USD ($)
Revenue from Contract with Customer [Abstract]  
Revenue recognized related to deferred revenue $ 71.6
v3.25.0.1
Revenue - Remaining Performance Obligations (Details)
$ in Millions
Dec. 31, 2024
USD ($)
Disaggregation Of Revenue [Line Items]  
Remaining performance obligation $ 129.2
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date: 2025-01-01  
Disaggregation Of Revenue [Line Items]  
Remaining performance obligation percentage (as percent) 75.00%
Revenue remaining performance obligation, expected timing of satisfaction period (in months) 12 months
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date: 2026-01-01  
Disaggregation Of Revenue [Line Items]  
Revenue remaining performance obligation, expected timing of satisfaction period (in months)
Billed Consideration  
Disaggregation Of Revenue [Line Items]  
Remaining performance obligation $ 67.2
Unbilled Consideration  
Disaggregation Of Revenue [Line Items]  
Remaining performance obligation $ 62.0
v3.25.0.1
Marketable Securities - Schedule of Marketable Securities (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Marketable securities    
Amortized Cost $ 167,651 $ 145,271
Gross Unrealized Gains 244 271
Gross Unrealized Losses (92) (45)
Fair Value 167,803 145,497
U.S. Treasury securities    
Marketable securities    
Amortized Cost 167,651 135,850
Gross Unrealized Gains 244 271
Gross Unrealized Losses (92) (40)
Fair Value $ 167,803 136,081
U.S. Agency securities    
Marketable securities    
Amortized Cost   5,906
Gross Unrealized Gains   0
Gross Unrealized Losses   (3)
Fair Value   5,903
Corporate debt securities    
Marketable securities    
Amortized Cost   1,696
Gross Unrealized Gains   0
Gross Unrealized Losses   (1)
Fair Value   1,695
Commercial paper    
Marketable securities    
Amortized Cost   1,819
Gross Unrealized Gains   0
Gross Unrealized Losses   (1)
Fair Value   $ 1,818
v3.25.0.1
Marketable Securities - Schedule of Marketable Securities in an Unrealized Loss Position (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Marketable securities    
Marketable securities in a continuous loss position for less than 12 months $ 25,785 $ 67,839
Marketable securities in a continuous loss position for less than 12 months, Gross Unrealized Loss (92) (45)
Marketable securities in a continuous loss position for 12 months or more 0 0
Marketable securities in a continuous loss position for 12 months or more, Gross Unrealized Loss 0 0
Marketable securities in a continuous loss position 25,785 67,839
Marketable securities in a continuous loss position, Gross Unrealized Loss (92) (45)
U.S. Treasury securities    
Marketable securities    
Marketable securities in a continuous loss position for less than 12 months 25,785 60,150
Marketable securities in a continuous loss position for less than 12 months, Gross Unrealized Loss (92) (40)
Marketable securities in a continuous loss position for 12 months or more 0 0
Marketable securities in a continuous loss position for 12 months or more, Gross Unrealized Loss 0 0
Marketable securities in a continuous loss position 25,785 60,150
Marketable securities in a continuous loss position, Gross Unrealized Loss $ (92) (40)
U.S. Agency securities    
Marketable securities    
Marketable securities in a continuous loss position for less than 12 months   4,176
Marketable securities in a continuous loss position for less than 12 months, Gross Unrealized Loss   (3)
Marketable securities in a continuous loss position for 12 months or more   0
Marketable securities in a continuous loss position for 12 months or more, Gross Unrealized Loss   0
Marketable securities in a continuous loss position   4,176
Marketable securities in a continuous loss position, Gross Unrealized Loss   (3)
Corporate debt securities    
Marketable securities    
Marketable securities in a continuous loss position for less than 12 months   1,695
Marketable securities in a continuous loss position for less than 12 months, Gross Unrealized Loss   (1)
Marketable securities in a continuous loss position for 12 months or more   0
Marketable securities in a continuous loss position for 12 months or more, Gross Unrealized Loss   0
Marketable securities in a continuous loss position   1,695
Marketable securities in a continuous loss position, Gross Unrealized Loss   (1)
Commercial paper    
Marketable securities    
Marketable securities in a continuous loss position for less than 12 months   1,818
Marketable securities in a continuous loss position for less than 12 months, Gross Unrealized Loss   (1)
Marketable securities in a continuous loss position for 12 months or more   0
Marketable securities in a continuous loss position for 12 months or more, Gross Unrealized Loss   0
Marketable securities in a continuous loss position   1,818
Marketable securities in a continuous loss position, Gross Unrealized Loss   $ (1)
v3.25.0.1
Marketable Securities - Additional Information (Details) - USD ($)
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Marketable Securities [Abstract]      
Credit loss recognized related to available for sale debt securities $ 0 $ 0 $ 0
v3.25.0.1
Marketable Securities - Schedule of Remaining Contractual Maturities of Marketable Securities (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Marketable Securities (Available For Sale) Maturities [Abstract]    
One year or less $ 127,546  
Over one year through three years 40,257  
Total marketable securities $ 167,803 $ 145,497
v3.25.0.1
Fair Value Measurement - Schedule of Financial Instruments Recorded at Fair Value on Recurring Basis (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Fair Value (Recurring) [Line Items]    
Fair Value $ 167,803 $ 145,497
U.S. Treasury securities    
Fair Value (Recurring) [Line Items]    
Fair Value 167,803 136,081
U.S. Agency securities    
Fair Value (Recurring) [Line Items]    
Fair Value   5,903
Corporate debt securities    
Fair Value (Recurring) [Line Items]    
Fair Value   1,695
Commercial paper    
Fair Value (Recurring) [Line Items]    
Fair Value   1,818
Fair Value Measurements Recurring    
Fair Value (Recurring) [Line Items]    
Cash equivalents - money market mutual funds 10,716 33,952
Total cash equivalents and marketable securities 178,519 179,449
Fair Value Measurements Recurring | Level 1    
Fair Value (Recurring) [Line Items]    
Cash equivalents - money market mutual funds 10,716 33,952
Total cash equivalents and marketable securities 10,716 33,952
Fair Value Measurements Recurring | Level 2    
Fair Value (Recurring) [Line Items]    
Cash equivalents - money market mutual funds 0 0
Total cash equivalents and marketable securities 167,803 145,497
Fair Value Measurements Recurring | Level 3    
Fair Value (Recurring) [Line Items]    
Cash equivalents - money market mutual funds 0 0
Total cash equivalents and marketable securities 0 0
Fair Value Measurements Recurring | U.S. Treasury securities    
Fair Value (Recurring) [Line Items]    
Fair Value 167,803 136,081
Fair Value Measurements Recurring | U.S. Treasury securities | Level 1    
Fair Value (Recurring) [Line Items]    
Fair Value 0 0
Fair Value Measurements Recurring | U.S. Treasury securities | Level 2    
Fair Value (Recurring) [Line Items]    
Fair Value 167,803 136,081
Fair Value Measurements Recurring | U.S. Treasury securities | Level 3    
Fair Value (Recurring) [Line Items]    
Fair Value $ 0 0
Fair Value Measurements Recurring | U.S. Agency securities    
Fair Value (Recurring) [Line Items]    
Fair Value   5,903
Fair Value Measurements Recurring | U.S. Agency securities | Level 1    
Fair Value (Recurring) [Line Items]    
Fair Value   0
Fair Value Measurements Recurring | U.S. Agency securities | Level 2    
Fair Value (Recurring) [Line Items]    
Fair Value   5,903
Fair Value Measurements Recurring | U.S. Agency securities | Level 3    
Fair Value (Recurring) [Line Items]    
Fair Value   0
Fair Value Measurements Recurring | Corporate debt securities    
Fair Value (Recurring) [Line Items]    
Fair Value   1,695
Fair Value Measurements Recurring | Corporate debt securities | Level 1    
Fair Value (Recurring) [Line Items]    
Fair Value   0
Fair Value Measurements Recurring | Corporate debt securities | Level 2    
Fair Value (Recurring) [Line Items]    
Fair Value   1,695
Fair Value Measurements Recurring | Corporate debt securities | Level 3    
Fair Value (Recurring) [Line Items]    
Fair Value   0
Fair Value Measurements Recurring | Commercial paper    
Fair Value (Recurring) [Line Items]    
Fair Value   1,818
Fair Value Measurements Recurring | Commercial paper | Level 1    
Fair Value (Recurring) [Line Items]    
Fair Value   0
Fair Value Measurements Recurring | Commercial paper | Level 2    
Fair Value (Recurring) [Line Items]    
Fair Value   1,818
Fair Value Measurements Recurring | Commercial paper | Level 3    
Fair Value (Recurring) [Line Items]    
Fair Value   $ 0
v3.25.0.1
Balance Sheets Components - Allowance For Doubtful Accounts (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Changes in Allowance for Doubtful Accounts      
Balance, beginning of period $ 2,561 $ 1,900 $ 1,572
Charges to general and administrative expenses 1,469 1,759 1,229
Write-offs and other adjustments (1,335) (1,098) (901)
Balance, end of period $ 2,695 $ 2,561 $ 1,900
v3.25.0.1
Balance Sheets Components - Billing Reserve (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Changes in Billing Reserve      
Balance, beginning of period $ 1,060 $ 1,030 $ 1,105
Charges to revenue 690 1,300 689
Write-offs and other adjustments (405) (1,270) (764)
Balance, end of period $ 1,345 $ 1,060 $ 1,030
v3.25.0.1
Balance Sheets Components - Schedule of Property and Equipment, Net (Details) - USD ($)
Dec. 31, 2024
Dec. 31, 2023
Property Plant And Equipment [Line Items]    
Property and equipment, gross, finance lease $ 41,046,000 $ 38,112,000
Less: Accumulated depreciation and amortization (34,373,000) (32,741,000)
Property and equipment, finance lease, net 6,673,000 5,371,000
Computer, equipment and software    
Property Plant And Equipment [Line Items]    
Property and equipment, gross, finance lease 36,198,000 33,220,000
Property and equipment, finance leases 0 1,700,000
Accumulated amortization, finance lease 0 1,600,000
Furniture and fixtures    
Property Plant And Equipment [Line Items]    
Property and equipment, gross 1,106,000 1,091,000
Leasehold improvements    
Property Plant And Equipment [Line Items]    
Property and equipment, gross $ 3,742,000 $ 3,801,000
v3.25.0.1
Balance Sheets Components - Additional Information (Details) - USD ($)
$ in Millions
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Balance Sheet Related Disclosures [Abstract]      
Depreciation and amortization expense for property and equipment $ 4.3 $ 4.8 $ 5.0
v3.25.0.1
Balance Sheets Components - Schedule of Accrued and Other Current Liabilities (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Balance Sheet Related Disclosures [Abstract]    
Accrued compensation and benefits $ 3,711 $ 4,223
Accrued bonus and commissions 5,839 7,095
Other 6,844 5,589
Accrued and other current liabilities $ 16,394 $ 16,907
v3.25.0.1
Business Combination (Details) - Vibbio
$ in Millions
Apr. 08, 2022
USD ($)
Business Acquisition [Line Items]  
Purchase price $ 3.0
Developed technology  
Business Acquisition [Line Items]  
Estimated fair value at acquisition date $ 2.7
v3.25.0.1
Intangible Assets - Acquired Intangible Assets (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Acquired Finite-Lived Intangible Assets [Line Items]    
Total, Gross Carrying Amount $ 2,088 $ 2,303
Total, Accumulated Amortization (1,428) (998)
Total, Net Carrying Amount 660 1,305
Developed technology    
Acquired Finite-Lived Intangible Assets [Line Items]    
Developed technology, before foreign currency translation, Gross Carrying Amount 2,700 2,700
Developed technology, before foreign currency translation, Accumulated Amortization (1,543) (992)
Developed technology, before foreign currency translation, Net Carrying Amount 1,157 1,708
Effect of foreign currency translation    
Acquired Finite-Lived Intangible Assets [Line Items]    
Effect of foreign currency translation, Gross Carrying Amount (612) (397)
Effect of foreign currency translation, Accumulated Amortization 115 (6)
Effect of foreign currency translation, Net Carrying Amount $ (497) $ (403)
v3.25.0.1
Intangible Assets - Additional Information (Details) - USD ($)
$ in Millions
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Goodwill and Intangible Assets Disclosure [Abstract]      
Useful life (in years) 4 years    
Remaining amortization period (in years) 1 year 3 months 18 days    
Amortization expense $ 0.6 $ 0.6 $ 0.4
v3.25.0.1
Intangible Assets - Future Amortization Expense (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]    
2025 $ 522  
2026 138  
Total, Net Carrying Amount $ 660 $ 1,305
v3.25.0.1
Leases - Additional Information (Details) - USD ($)
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Lessee, Lease, Description [Line Items]      
Lease impairment charge $ 0 $ 1,461,000 $ 0
Cost Reduction And Cost Structure Reduction Plans      
Lessee, Lease, Description [Line Items]      
Lease impairment charge 0 1,461,000 0
Lease Impairment Charges | Cost Reduction And Cost Structure Reduction Plans      
Lessee, Lease, Description [Line Items]      
Lease impairment charge $ 0 $ 1,500,000 $ 0
Minimum      
Lessee, Lease, Description [Line Items]      
Term of contract 3 years    
Maximum      
Lessee, Lease, Description [Line Items]      
Term of contract 12 years    
v3.25.0.1
Leases - Balance Sheet Classification (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Non-Current Assets    
Finance lease assets $ 0 $ 67
Finance Lease, Right-of-Use Asset, Statement of Financial Position [Extensible Enumeration] Property and equipment, net Property and equipment, net
Operating right-of-use assets $ 2,297 $ 2,981
Total lease assets 2,297 3,048
Current liabilities    
Finance lease liabilities, current 0 127
Operating lease liabilities, current 2,372 2,779
Non-Current Liabilities    
Finance lease liabilities, non-current $ 0 $ 0
Finance Lease, Liability, Noncurrent, Statement of Financial Position [Extensible Enumeration] Other long-term liabilities Other long-term liabilities
Operating lease liabilities, non-current $ 1,016 $ 2,483
Total lease liabilities $ 3,388 $ 5,389
v3.25.0.1
Leases - Lease Cost (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Finance lease cost      
Amortization of right-of-use assets $ 67 $ 547 $ 1,751
Interest on finance lease liabilities 0 35 115
Operating lease cost 1,735 1,955 2,288
Variable lease cost 590 483 380
Total lease cost $ 2,392 3,020 $ 4,534
ROU asset impairment charge   $ 1,200  
v3.25.0.1
Leases - Maturity of Lease Liabilities (Details)
$ in Thousands
Dec. 31, 2024
USD ($)
Operating Lease  
2025 $ 2,482
2026 465
2027 458
2028 178
Total lease payments 3,583
Less imputed interest (195)
Present value of lease liabilities $ 3,388
v3.25.0.1
Leases - Weighted-Average Lease Term (Details)
Dec. 31, 2024
Dec. 31, 2023
Leases [Abstract]    
Weighted-average remaining lease term, finance lease 0 years 3 months 18 days
Weighted-average discount rate, finance lease 0.00% 3.34%
Weighted-average remaining lease term, operating lease 1 year 9 months 18 days 1 year 10 months 24 days
Weighted-average discount rate, operating lease 5.20% 4.13%
v3.25.0.1
Leases - Supplemental Cash Flows (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Cash paid for amounts included in the measurement of lease liabilities:      
Operating cash flows used by operating leases $ 2,861 $ 2,933 $ 2,521
Financing cash used by finance leases 127 1,533 1,832
Right-of-use assets obtained in exchange for new lease liabilities:      
Operating leases 867 224 357
Finance leases $ 0 $ 0 0
FASB ASU 2016-02 - Leases (Topic 842) Adopted on Jan 1, 2022      
Right-of-use assets obtained in exchange for new lease liabilities:      
Operating leases     $ 7,246
v3.25.0.1
Credit Facility- Revolving Line of Credit (Details) - USD ($)
 1 Months Ended 12 Months Ended
Aug. 31, 2024
Dec. 31, 2024
Dec. 31, 2023
Sep. 30, 2021
Revolving Line of Credit        
Debt Instrument [Line Items]        
Maximum borrowing capacity       $ 50,000,000.0
Revolving Line of Credit | Amended Revolving Credit Facility August 2024        
Debt Instrument [Line Items]        
Maximum borrowing capacity $ 25,000,000.0      
Credit facility, amount outstanding   $ 0    
Percentage of unused facility fee to be paid quarterly (as percent) 0.10%      
Debt Instrument, Variable Interest Rate, Type [Extensible Enumeration]   Prime Rate [Member] Prime Rate [Member]  
Debt instrument, interest rate   7.50% 8.50%  
Debt instrument, aggregate borrowing amount subject to minimum debt to EBITDA ratio, financial covenant $ 5,000,000.0      
Letter of Credit | Amended Revolving Credit Facility August 2024        
Debt Instrument [Line Items]        
Maximum borrowing capacity 4,000,000.0      
Letter of Credit | Property Lease Guarantee | Amended Revolving Credit Facility August 2024        
Debt Instrument [Line Items]        
Letters of credit outstanding, amount   $ 1,200,000    
Credit Card Sublimit | Amended Revolving Credit Facility August 2024        
Debt Instrument [Line Items]        
Maximum borrowing capacity 1,000,000.0      
Revolving Credit Facility with at least $100 million deposit | Amended Revolving Credit Facility August 2024        
Debt Instrument [Line Items]        
Maximum borrowing capacity 25,000,000.0      
Revolving Credit Facility with at least $100 million deposit | Minimum | Bank Deposits | Amended Revolving Credit Facility August 2024        
Debt Instrument [Line Items]        
Cash to be maintained per agreement 100,000,000.0      
Revolving Credit Facility with less than $100 million deposit | Amended Revolving Credit Facility August 2024        
Debt Instrument [Line Items]        
Maximum borrowing capacity $ 25,000,000.0      
Recurring revenue trailing period (in months) 5 months      
Revolving Credit Facility with less than $100 million deposit | Maximum | Bank Deposits | Amended Revolving Credit Facility August 2024        
Debt Instrument [Line Items]        
Cash to be maintained per agreement $ 100,000,000.0      
v3.25.0.1
Commitment and Contingencies - Unrecorded Purchase Obligations (Details)
$ in Thousands
Dec. 31, 2024
USD ($)
Commitments and Contingencies Disclosure [Abstract]  
2025 $ 3,229
2026 1,543
Total $ 4,772
v3.25.0.1
Commitment and Contingencies - Recorded Purchase Obligations (Details)
$ in Millions
Dec. 31, 2024
USD ($)
Software License Fees  
Recorded Unconditional Purchase Obligation [Line Items]  
Recognized purchase commitments $ 4.6
v3.25.0.1
Commitment and Contingencies - Contingencies and Legal Proceedings (Details) - USD ($)
Dec. 31, 2024
Dec. 31, 2023
Consolidated Putative Class Action | Pending Litigation    
Loss Contingencies [Line Items]    
Accrued litigation expense $ 0  
Sales and Use Tax Assessments    
Loss Contingencies [Line Items]    
Accrual loss contingency 0 $ 0
Minimum | Sales and Use Tax Assessments    
Loss Contingencies [Line Items]    
Loss contingency, estimate of possible loss 0  
Maximum | Sales and Use Tax Assessments    
Loss Contingencies [Line Items]    
Loss contingency, estimate of possible loss $ 500,000  
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Preferred Stock (Details)
Feb. 05, 2021
$ / shares
shares
Equity [Abstract]  
Undesignated preferred stock shares authorized (in shares) | shares 10,000,000
Undesignated preferred stock par value (in dollars per share) | $ / shares $ 0.0001
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan- Common Stock (Details)
Feb. 05, 2021
vote
$ / shares
shares
Dec. 31, 2024
$ / shares
shares
Dec. 31, 2023
$ / shares
shares
Class Of Stock [Line Items]      
Common stock, authorized (in shares)   500,000,000 500,000,000
Common stock, par value (in dollars per share) | $ / shares $ 0.0001 $ 0.0001 $ 0.0001
Number of votes per share | vote 1    
Common Stock      
Class Of Stock [Line Items]      
Common stock, authorized (in shares) 500,000,000    
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Common Stock Reserved for Future Issuance (Details) - shares
Dec. 31, 2024
Dec. 31, 2023
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]    
Stock options outstanding (in shares) 5,547,559 6,974,082
Number of shares available for future issuance (in shares) 16,631,294  
2021 Equity Incentive Plan    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]    
Common stock, shares available for grant (in shares) 2,704,803  
2021 Employee Stock Purchase Plan | Employee Stock    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]    
Common stock, shares available for grant (in shares) 2,108,111  
Restricted Stock    
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]    
Restricted stock outstanding (in shares) 6,270,821  
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan- Equity Incentive Plan (Details) - shares
Feb. 05, 2021
Jan. 01, 2025
Dec. 31, 2024
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Number of shares available for future issuance (in shares)     16,631,294
2021 Plan      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Number of shares available for future issuance (in shares) 6,400,000    
Percent of outstanding stock from Jan 1, 2022 to Jan 1, 2031, maximum 5.00%    
2021 Plan | Subsequent Event      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Number of additional shares authorized (in shares)   2,100,684  
2021 Plan | Maximum | Employee Stock Option      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Term of stock options granted 10 years    
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Repurchase of Common Stock - Additional Information (Details) - USD ($)
$ / shares in Units, $ in Millions
 1 Months Ended 2 Months Ended 12 Months Ended
Mar. 31, 2024
Mar. 09, 2025
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Mar. 31, 2023
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]            
Capital return program, authorized amount           $ 125.0
Number of shares repurchased (in shares)     4,000,990 9,762,758 2,460,361  
Average price per share, including commissions (in dollars per share)     $ 6.44 $ 7.64 $ 11.84  
Special Dividend            
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]            
Capital return program, authorized amount           50.0
Stock Repurchase            
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]            
Capital return program, authorized amount           $ 75.0
2024 Repurchase Program            
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]            
Share repurchase program, authorized amount $ 25.0          
Stock repurchase program, term (in months) 12 months          
Amount available for future share repurchases     $ 4.5      
2024 Repurchase Program | Subsequent Event            
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]            
Number of shares repurchased (in shares)   617,206        
Average price per share, including commissions (in dollars per share)   $ 6.44        
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Repurchase of Common Stock - Table (Details) - USD ($)
$ / shares in Units, $ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Equity [Abstract]      
Number of shares repurchased (in shares) 4,000,990 9,762,758 2,460,361
Average price per share, including commissions (in dollars per share) $ 6.44 $ 7.64 $ 11.84
Total repurchase costs, including commissions $ 25,777 $ 74,569 $ 29,127
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Dividends (Details) - USD ($)
$ / shares in Units, $ in Thousands
 3 Months Ended 12 Months Ended
Jun. 30, 2023
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]        
Payments of cash dividends   $ 0 $ 49,872 $ 0
Special Dividend        
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]        
Declared cash dividend (in dollars per share) $ 1.09      
Payments of cash dividends $ 49,900      
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Antidilution Adjustments to the Outstanding Awards (Details)
May 08, 2023
USD ($)
Equity [Abstract]  
Share-based payment arrangement, antidilution adjustment, incremental cost $ 0
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Schedule of Stock Options (Details) - USD ($)
$ / shares in Units, $ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Number of Shares      
Beginning balance (in shares) 6,974,082    
Granted (in shares) 0 0 0
Exercised (in shares) (1,233,572)    
Cancelled and forfeited (in shares) (192,951)    
Ending balance (in shares) 5,547,559 6,974,082  
Vested and exercisable (in shares) 5,517,194    
Weighted- Average Exercise Price      
Beginning balance (in dollars per share) $ 5.98    
Granted (in dollars per share) 0    
Exercised (in dollars per share) 1.47    
Cancelled and forfeited (in dollars per share) 12.74    
Ending Balance (in dollars per share) 6.75 $ 5.98  
Vested and exercisable (in dollars per share) $ 6.68    
Ending balance, weighted average remaining contractual life (in years) 4 years 2 months 26 days    
Vested and exercisable, weighted average remaining contractual life (in years) 4 years 2 months 23 days    
Exercised, aggregate intrinsic value $ 6,296 $ 5,200 $ 12,600
Outstanding ending balance, aggregate intrinsic value 17,359    
Vested and exercisable, aggregate intrinsic value $ 17,359    
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Schedule of RSU Activity Under Equity Incentive Plans and Related Information (Details) - Restricted Stock Units
 12 Months Ended
Dec. 31, 2024
$ / shares
shares
Number of Shares  
Unvested beginning balance (in shares) | shares 5,952,386
Granted (in shares) | shares 3,093,128
Vested (in shares) | shares (3,360,093)
Cancelled and forfeited (in shares) | shares (633,662)
Unvested ending balance (in shares) | shares 5,051,759
Weighted-Average Grant Date Fair Value  
Unvested beginning balance (in dollars per share) | $ / shares $ 10.89
Granted (in dollars per share) | $ / shares 6.54
Vested (in dollars per share) | $ / shares 10.78
Cancelled and forfeited (in dollars per share) | $ / shares 10.93
Unvested ending balance (in dollars per share) | $ / shares $ 8.20
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Restricted Stock Units (Details) - USD ($)
$ in Millions
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Restricted Stock Units      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Total fair value of RSU vested $ 36.2 $ 32.6 $ 20.7
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Restricted Stock Unit with Performance Conditions (Details) - Executive Officer - Market-performance based restricted stock units - Share-based Payment Arrangement, Employee - USD ($)
$ in Millions
 1 Months Ended 3 Months Ended 9 Months Ended 21 Months Ended 27 Months Ended
May 31, 2023
Jun. 30, 2024
Jun. 30, 2023
Dec. 31, 2022
Dec. 31, 2024
Dec. 31, 2024
Dec. 31, 2024
PSUs Granted in Second Quarter 2024              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Granted (in shares)   805,494          
Grant date fair value   $ 6.8          
Requisite service period   3 years          
Maximum payout range (as a percentage)   200.00%          
Performance periods, maximum earned PSUs cap   2 years          
Number of shares vested (in shares)         0    
PSUs Granted in Second Quarter 2024 | Share-Based Payment Arrangement, Tranche One              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Maximum payout range (as a percentage)   125.00%          
Award vesting percentage   33.33%          
PSUs Granted in Second Quarter 2024 | Share-Based Payment Arrangement, Tranche Two              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Maximum payout range (as a percentage)   125.00%          
Award vesting percentage   33.33%          
PSUs Granted in Second Quarter 2024 | Share-Based Payment Arrangement, Tranche Three              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Award vesting percentage   33.34%          
PSUs Granted in Second Quarter 2024 | Minimum              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Payout range (as a percentage)   0.00%          
PSUs Granted in Second Quarter 2024 | Maximum              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Payout range (as a percentage)   200.00%          
PSUs Granted in Second Quarter 2023              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Granted (in shares)     203,000        
Grant date fair value     $ 2.5        
Requisite service period     3 years        
Maximum payout range (as a percentage)     200.00%        
Performance periods, maximum earned PSUs cap     2 years        
Anti-dilution adjustment (in shares) 32,204            
Number of shares vested (in shares)           47,819  
PSUs Granted in Second Quarter 2023 | Share-Based Payment Arrangement, Tranche One              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Maximum payout range (as a percentage)     125.00%        
Award vesting percentage     33.33%        
PSUs Granted in Second Quarter 2023 | Share-Based Payment Arrangement, Tranche Two              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Maximum payout range (as a percentage)     125.00%        
Award vesting percentage     33.33%        
PSUs Granted in Second Quarter 2023 | Share-Based Payment Arrangement, Tranche Three              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Award vesting percentage     33.34%        
PSUs Granted in Second Quarter 2023 | Minimum              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Payout range (as a percentage)     0.00%        
PSUs Granted in Second Quarter 2023 | Maximum              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Payout range (as a percentage)     200.00%        
PSUs Granted in Fourth Quarter 2022              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Granted (in shares)       341,404      
Grant date fair value       $ 4.2      
Requisite service period       3 years      
Maximum payout range (as a percentage)       200.00%      
Performance periods, maximum earned PSUs cap       2 years      
Anti-dilution adjustment (in shares) 54,167            
Number of shares vested (in shares)             75,976
PSUs Granted in Fourth Quarter 2022 | Share-Based Payment Arrangement, Tranche One              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Maximum payout range (as a percentage)       125.00%      
Award vesting percentage       33.33%      
PSUs Granted in Fourth Quarter 2022 | Share-Based Payment Arrangement, Tranche Two              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Maximum payout range (as a percentage)       125.00%      
Award vesting percentage       33.33%      
PSUs Granted in Fourth Quarter 2022 | Share-Based Payment Arrangement, Tranche Three              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Award vesting percentage       33.34%      
PSUs Granted in Fourth Quarter 2022 | Minimum              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Payout range (as a percentage)       0.00%      
PSUs Granted in Fourth Quarter 2022 | Maximum              
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]              
Payout range (as a percentage)       200.00%      
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Employee Stock Purchase Plan (Details) - $ / shares
 12 Months Ended
Feb. 05, 2021
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Jan. 01, 2025
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]          
Number of shares available for future issuance (in shares)   16,631,294      
Common Stock | Employee Stock          
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]          
Maximum Percentage of employees earnings contribution for purchase of common stock under ESPP 20.00%        
Purchase of common stock under ESPP (in shares)   121,805 159,536 200,235  
Employee stock purchase plan, shares purchased price paid per share (in dollars per share)   $ 5.49 $ 6.32 $ 7.90  
Common Stock | Employee Stock | First Date of ESPP Offering          
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]          
Percentage of purchase price of common stock to fair market value of common stock on offering or purchase date 85.00%        
Common Stock | Employee Stock | Date of Purchase of ESPP Offering          
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]          
Percentage of purchase price of common stock to fair market value of common stock on offering or purchase date 85.00%        
2021 Employee Stock Purchase Plan | Employee Stock          
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]          
Maximum percentage of number of shares of stock issued and outstanding on the immediately preceding December 31 reserved for ESPP increases 1.00%        
Numbers of additional shares authorized from Jan 1, 2022 to Jan 1, 2031 under the plan 1,300,000        
2021 Employee Stock Purchase Plan | Employee Stock | Subsequent Event          
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]          
Number of additional shares reserved pursuant to automatic annual increase (in shares)         420,136
2021 Employee Stock Purchase Plan | Common Stock | Employee Stock          
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]          
Number of shares available for future issuance (in shares) 1,300,000        
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Schedule of Black-Scholes Assumptions Used to Value the Employee Stock Purchase Rights (Detail)
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Dividend yield 0.00%    
Employee Stock      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Expected term 6 months 6 months 6 months
Expected volatility, minimum 33.79% 43.79% 48.27%
Expected volatility, maximum 38.56% 49.38% 54.22%
Risk-free interest rate, minimum 4.44% 5.26% 1.54%
Risk-free interest rate, maximum 5.41% 5.38% 4.54%
Dividend yield 0.00% 0.00% 0.00%
Performance stock units      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Expected term   2 years 8 months 8 days 3 years 3 days
Expected volatility, minimum 45.77%    
Expected volatility, maximum 45.81%    
Expected volatility   53.10% 59.00%
Risk-free interest rate, minimum 4.81%    
Risk-free interest rate, maximum 4.86%    
Risk-free interest rate   3.98% 4.16%
Dividend yield 0.00% 0.00% 0.00%
Minimum | Performance stock units      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Expected term 2 years 8 months 4 days    
Maximum | Performance stock units      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Expected term 2 years 8 months 8 days    
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Expected Dividend Yield (Details) - $ / shares
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Dividend yield 0.00%    
O2022A      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Cash dividends payment (in dollars per share)     $ 0
Declared cash dividend (in dollars per share)     $ 0
O2023A      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Cash dividends payment (in dollars per share)   $ 0  
Declared cash dividend (in dollars per share)   $ 0  
O2024A      
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]      
Cash dividends payment (in dollars per share) $ 0    
Declared cash dividend (in dollars per share) $ 0    
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Schedule of Share-based Compensation Expense by line item in the Condensed Consolidated Statements of Operations (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Class Of Stock [Line Items]      
Total stock-based compensation expense $ 45,187 $ 45,017 $ 38,543
Cost of revenue      
Class Of Stock [Line Items]      
Total stock-based compensation expense 3,147 3,359 4,051
Cost of revenue | Subscription and other platform      
Class Of Stock [Line Items]      
Total stock-based compensation expense 2,612 2,814 3,375
Cost of revenue | Professional services      
Class Of Stock [Line Items]      
Total stock-based compensation expense 535 545 676
Sales and marketing      
Class Of Stock [Line Items]      
Total stock-based compensation expense 12,371 13,974 14,304
Research and development      
Class Of Stock [Line Items]      
Total stock-based compensation expense 8,911 9,126 7,958
General and administrative      
Class Of Stock [Line Items]      
Total stock-based compensation expense $ 20,758 $ 18,558 $ 12,230
v3.25.0.1
Stockholders’ Equity and Equity Incentive Plan - Schedule of Unrecognized Stock-based Compensation Expense (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
USD ($)
Employee Stock  
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]  
Unrecognized stock-based compensation expense $ 71
Weighted-average amortization period 4 months 13 days
Stock options  
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]  
Unrecognized stock-based compensation expense $ 86
Weighted-average amortization period 29 days
Restricted Stock  
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]  
Unrecognized stock-based compensation expense $ 38,420
Weighted-average amortization period 1 year 8 months 19 days
v3.25.0.1
Employees Benefit Plan (Details) - USD ($)
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Defined Contribution Plan Disclosure [Line Items]      
Defined Contribution Plan, Type [Extensible Enumeration] Other Postretirement Benefits Plan    
Defined Contribution Plan, Tax Status [Extensible Enumeration] Qualified Plan [Member]    
Other Postretirement Benefits Plan | 401K Plan      
Defined Contribution Plan Disclosure [Line Items]      
Amount of compensation automatically deferred 3.00%    
Amount of compensation automatically deferred, annual escalator amount 1.00%    
Deferral rate, percent 6.00%    
Amount of deferrals, rollovers and matching contributions automatically vested when contributed 100.00%    
Contribution expense $ 200,000 $ 200,000 $ 300,000
Other Postretirement Benefits Plan | 401K Plan | Maximum      
Defined Contribution Plan Disclosure [Line Items]      
Maximum contribution amount per participant $ 500 $ 500 $ 500
v3.25.0.1
Other Income, Net (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Other Income and Expenses [Abstract]      
Interest income $ (4,067) $ (3,913) $ (1,914)
Accretion on marketable securities (5,169) (7,716) (1,242)
Foreign currency losses 70 374 910
Other (2) (48) (268)
Other income, net $ (9,168) $ (11,303) $ (2,514)
v3.25.0.1
Income Taxes - Components of Income (Loss) Before Provision for (Benefit from) Income Taxes (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Income Tax Disclosure [Abstract]      
Domestic $ (44,116) $ (54,585) $ (59,414)
Foreign 2,593 3,794 2,164
Loss before provision for income taxes $ (41,523) $ (50,791) $ (57,250)
v3.25.0.1
Income Taxes - Provision for (Benefit from) Income Taxes (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Current tax expense      
Federal $ 0 $ 0 $ 0
State 70 31 18
Foreign 652 773 1,201
Total current tax expense 722 804 1,219
Deferred tax expense:      
Federal 0 0 0
State 0 0 0
Foreign (89) 191 (261)
Total deferred tax expense (89) 191 (261)
Provision for income taxes $ 633 $ 995 $ 958
v3.25.0.1
Income Taxes - Reconciliation for Provision for (Benefit from) Income Taxes (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Income Tax Disclosure [Abstract]      
Tax benefit at U.S. statutory rate $ (8,720) $ (10,666) $ (12,023)
State income taxes, net of federal benefit 70 24 14
Foreign income and withholding taxes 80 135 26
Change in uncertain tax positions 44 115 2
Stock-based compensation 2,848 2,728 2,518
Section 162(m) 2,649 2,311 1,490
Expired attributes 151 49 953
Change in valuation allowance 3,705 5,791 8,148
Research and development credits (445) (599) (759)
Global Intangible Low-Taxed Income 82 495 140
Non-deductible transactions costs 0 554 0
Other 169 58 449
Provision for income taxes $ 633 $ 995 $ 958
v3.25.0.1
Income Taxes - Additional Information (Details) - USD ($)
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Investments, Owned, Federal Income Tax Note [Line Items]      
Undistributed earnings of the Company's foreign subsidiaries $ 400,000 $ 4,900,000 $ 4,300,000
Increase in valuation allowance 4,800,000    
Valuation allowance 56,991,000 $ 52,151,000  
Tax positions for which it is reasonably possible that the total amounts of unrecognized tax benefits will significantly increase or decrease 0    
Amount of of unrecognized tax benefits that would affect Company's effective tax rate if recognized $ 600,000    
Minimum      
Investments, Owned, Federal Income Tax Note [Line Items]      
Years remaining open to examination 3 years    
Maximum      
Investments, Owned, Federal Income Tax Note [Line Items]      
Years remaining open to examination 4 years    
Foreign Tax Authority      
Investments, Owned, Federal Income Tax Note [Line Items]      
Valuation allowance $ 0    
Federal      
Investments, Owned, Federal Income Tax Note [Line Items]      
Net operating loss carryforwards 128,900,000    
Net operating loss carryforwards indefinitely $ 76,100,000    
Net operating loss carryover limit based on taxable income 80.00%    
Federal | Research Tax Credit Carryforward      
Investments, Owned, Federal Income Tax Note [Line Items]      
Research and development credit carryforwards $ 6,700,000    
State      
Investments, Owned, Federal Income Tax Note [Line Items]      
Net operating loss carryforwards 101,500,000    
State | Research Tax Credit Carryforward      
Investments, Owned, Federal Income Tax Note [Line Items]      
Research and development credit carryforwards $ 6,500,000    
v3.25.0.1
Income Taxes - Deferred Tax Assets and Liabilities (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Deferred tax assets    
Accrued expense and others $ 3,548 $ 3,816
Stock-based compensation 4,830 5,458
Net operating losses 33,518 31,761
Tax credit carryforwards 9,196 8,404
Fixed assets 583 548
Intangibles and capitalized R&D costs 11,153 9,054
Lease liability 596 1,201
Gross deferred tax assets 63,424 60,242
Valuation allowance (56,991) (52,151)
Total deferred tax assets 6,433 8,091
Deferred tax liabilities    
Right-of-use Asset (326) (633)
Deferred commissions (5,698) (7,136)
Total deferred tax liabilities (6,024) (7,769)
Net deferred tax assets $ 409 $ 322
v3.25.0.1
Income Taxes - Unrecognized Tax Benefits (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Reconciliation of Total Unrecognized Tax Position      
Beginning balance $ 3,151 $ 2,882 $ 2,515
Increase related to prior year tax provisions 164 0 44
Increase related to current year tax positions 340 289 438
Decrease due to lapse of applicable statute of limitations (69) (20) (115)
Ending balance $ 3,586 $ 3,151 $ 2,882
v3.25.0.1
Net Loss Per Share - Schedule of Computation of Basic and Diluted Net Loss Per Share (Details) - USD ($)
$ / shares in Units, $ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Basic net income (loss) per share      
Net loss $ (42,156) $ (51,786) $ (58,208)
Net loss per share of common stock, basic (in dollars per share) $ (1.01) $ (1.16) $ (1.23)
Net loss per share of common stock, diluted (in dollars per share) $ (1.01) $ (1.16) $ (1.23)
Weighted-average common stock outstanding, basic (in shares) 41,759,879 44,644,792 47,486,225
Weighted-average common stock outstanding, diluted (in shares) 41,759,879 44,644,792 47,486,225
v3.25.0.1
Net Loss Per Share - Schedule of Potential Shares of Common Stock Excluded from Computation of Diluted Net Loss Per Share (Details) - shares
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]      
Total antidilutive securities (in shares) 11,879,906 13,634,377 13,332,253
Stock options      
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]      
Total antidilutive securities (in shares) 5,547,559 6,974,082 7,756,680
Restricted stock units      
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]      
Total antidilutive securities (in shares) 5,051,759 5,952,386 5,134,934
Performance stock units      
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]      
Total antidilutive securities (in shares) 1,219,062 630,775 341,404
ESPP purchase rights      
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]      
Total antidilutive securities (in shares) 61,526 77,134 99,235
v3.25.0.1
Related Party Transactions (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Related Party Transaction [Line Items]      
Research and development $ 36,250 $ 41,122 $ 44,102
Accounts payable 2,746 1,914  
Immediate Family Member of Management | Accounts Payable      
Related Party Transaction [Line Items]      
Accounts payable   200  
Immediate Family Member of Management | Accounts Payable and Accrued Liabilities      
Related Party Transaction [Line Items]      
Accounts payable and accrued liabilities, current 400    
Research and development | Immediate Family Member of Management      
Related Party Transaction [Line Items]      
Research and development $ 2,600 $ 2,700 $ 3,000
v3.25.0.1
Restructuring - Schedule of Restructuring Costs (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Restructuring Cost and Reserve [Line Items]      
Lease Impairment Charge $ 0 $ 1,461 $ 0
Cost Reduction And Cost Structure Reduction Plans      
Restructuring Cost and Reserve [Line Items]      
Severance and Related Charges 2,556 6,398 1,659
Lease Impairment Charge 0 1,461 0
Total 2,556 7,859 1,659
Cost Reduction And Cost Structure Reduction Plans | Cost of revenue      
Restructuring Cost and Reserve [Line Items]      
Severance and Related Charges 400 2,364 390
Lease Impairment Charge 0 227 0
Total 400 2,591 390
Cost Reduction And Cost Structure Reduction Plans | Sales and marketing      
Restructuring Cost and Reserve [Line Items]      
Severance and Related Charges 1,705 2,246 1,146
Lease Impairment Charge 0 256 0
Total 1,705 2,502 1,146
Cost Reduction And Cost Structure Reduction Plans | Research and development      
Restructuring Cost and Reserve [Line Items]      
Severance and Related Charges 112 1,397 86
Lease Impairment Charge 0 569 0
Total 112 1,966 86
Cost Reduction And Cost Structure Reduction Plans | General and administrative      
Restructuring Cost and Reserve [Line Items]      
Severance and Related Charges 339 391 37
Lease Impairment Charge 0 409 0
Total 339 800 37
Subscription and other platform | Cost Reduction And Cost Structure Reduction Plans      
Restructuring Cost and Reserve [Line Items]      
Severance and Related Charges 377 2,215 363
Lease Impairment Charge 0 108 0
Total 377 2,323 363
Professional services | Cost Reduction And Cost Structure Reduction Plans      
Restructuring Cost and Reserve [Line Items]      
Severance and Related Charges 23 149 27
Lease Impairment Charge 0 119 0
Total $ 23 $ 268 $ 27
v3.25.0.1
Restructuring - Additional Information (Details) - USD ($)
$ in Thousands
 3 Months Ended 12 Months Ended
Mar. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Cost Reduction And Cost Structure Reduction Plans        
Restructuring Cost and Reserve [Line Items]        
Payment for restructuring costs   $ 2,600 $ 6,500 $ 1,500
Restructuring costs   $ 2,556 $ 6,398 $ 1,659
Cost Structure Reduction Plan | Minimum | Amount Expected to Incur        
Restructuring Cost and Reserve [Line Items]        
Restructuring costs $ 800      
Cost Structure Reduction Plan | Maximum | Amount Expected to Incur        
Restructuring Cost and Reserve [Line Items]        
Restructuring costs $ 1,000      
v3.25.0.1
Segment Information - Narrative (Details)
 12 Months Ended
Dec. 31, 2024
segment
Segment Reporting [Abstract]  
Number of operating segments 1
Number of reportable segments 1
v3.25.0.1
Segment Information - Schedule of Revenue, Expenses and Net Loss (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Segment Reporting Information [Line Items]      
Revenue $ 148,081 $ 163,708 $ 190,872
Less segment cost and expenses:      
Cost of revenue 38,012 46,263 52,785
Sales and marketing 78,077 89,200 109,599
Research and development 36,250 41,122 44,102
General and administrative 46,399 49,124 43,969
Net loss (42,156) (51,786) (58,208)
Reportable Segment      
Segment Reporting Information [Line Items]      
Revenue 148,081 163,708 190,872
Less segment cost and expenses:      
Cost of revenue 34,865 42,904 48,734
Sales and marketing 65,706 75,226 95,295
Research and development 27,339 31,996 36,144
General and administrative 25,641 30,566 31,739
Other expenses 36,686 34,802 37,168
Net loss $ (42,156) $ (51,786) $ (58,208)
v3.25.0.1
Segment Information - Schedule of Property and Equipment, Net of Depreciation and Amortization, by Geographic Region (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Property Plant And Equipment [Line Items]    
Total property and equipment, net $ 6,673 $ 5,371
United States    
Property Plant And Equipment [Line Items]    
Total property and equipment, net 6,487 5,069
EMEA    
Property Plant And Equipment [Line Items]    
Total property and equipment, net 173 284
Other    
Property Plant And Equipment [Line Items]    
Total property and equipment, net $ 13 $ 18