NETFLIX INC, 10-Q filed on 10/16/2015
Quarterly Report
Document And Entity Information
9 Months Ended
Sep. 30, 2015
Document And Entity Information [Abstract]
 
Entity Registrant Name
NETFLIX INC 
Entity Central Index Key
0001065280 
Current Fiscal Year End Date
--12-31 
Entity Filer Category
Large Accelerated Filer 
Document Type
10-Q 
Document Period End Date
Sep. 30, 2015 
Document Fiscal Year Focus
2015 
Document Fiscal Period Focus
Q3 
Amendment Flag
false 
Entity Common Stock, Shares Outstanding
427,388,288 
Consolidated Statements of Operations (USD $)
In Thousands, except Per Share data, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Income Statement [Abstract]
 
 
 
 
Revenues
$ 1,738,355 
$ 1,409,432 
$ 4,956,178 
$ 4,019,928 
Cost of revenues
1,173,958 
954,394 
3,342,111 
2,738,428 
Marketing
208,102 
145,654 
599,919 
403,515 
Technology and development
171,762 
120,953 
469,929 
346,445 
General and administrative
110,892 
78,024 
298,287 
193,938 
Operating income
73,641 
110,407 
245,932 
337,602 
Other income (expense):
 
 
 
 
Interest expense
(35,333)
(13,486)
(97,287)
(36,866)
Interest and other income (expense)
3,930 
616 
(27,491)
3,117 
Income before income taxes
42,238 
97,537 
121,154 
303,853 
Provision for income taxes
12,806 
38,242 
41,691 
120,425 
Net income
$ 29,432 
$ 59,295 
$ 79,463 
$ 183,428 
Earnings per share:
 
 
 
 
Basic (in dollars per share)
$ 0.07 
$ 0.14 
$ 0.19 
$ 0.44 
Diluted (in dollars per share)
$ 0.07 
$ 0.14 
$ 0.18 
$ 0.42 
Weighted-average common shares outstanding:
 
 
 
 
Basic (in shares)
426,869 
421,194 
425,289 
419,972 
Diluted (in shares)
437,606 
432,742 
435,849 
431,683 
Consolidated Statements of Comprehensive Income (USD $)
In Thousands, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Statement of Comprehensive Income [Abstract]
 
 
 
 
Net income
$ 29,432 
$ 59,295 
$ 79,463 
$ 183,428 
Other comprehensive income (loss):
 
 
 
 
Foreign currency translation adjustments
302 
(4,354)
(33,628)
(1,975)
Change in unrealized gains on available-for-sale securities, net of tax of $(45), $(313), $113 and $28, respectively
(72)
(503)
184 
45 
Total other comprehensive income (loss)
230 
(4,857)
(33,444)
(1,930)
Comprehensive income
$ 29,662 
$ 54,438 
$ 46,019 
$ 181,498 
Consolidated Statements of Comprehensive Income (Parenthetical) (USD $)
In Thousands, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Statement of Comprehensive Income [Abstract]
 
 
 
 
Change in unrealized gains on available-for-sale securities, tax
$ (45)
$ (313)
$ 113 
$ 28 
Consolidated Statements of Cash Flows (USD $)
In Thousands, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Cash flows from operating activities:
 
 
 
 
Net income
$ 29,432 
$ 59,295 
$ 79,463 
$ 183,428 
Adjustments to reconcile net income to net cash (used in) provided by operating activities:
 
 
 
 
Additions to streaming content library
(1,308,943)
(1,202,484)
(4,194,545)
(2,765,197)
Change in streaming content liabilities
104,684 
346,752 
922,163 
467,355 
Amortization of streaming content library
871,403 
686,154 
2,443,521 
1,925,926 
Amortization of DVD content library
18,589 
18,269 
60,587 
51,313 
Depreciation and amortization of property, equipment and intangibles
16,047 
14,357 
46,795 
39,716 
Stock-based compensation expense
32,834 
29,878 
88,865 
84,988 
Excess tax benefits from stock-based compensation
(37,726)
(21,060)
(106,154)
(68,420)
Other non-cash items
10,866 
3,360 
23,854 
8,807 
Deferred taxes
(29,417)
(7,892)
(70,691)
(37,564)
Changes in operating assets and liabilities:
 
 
 
 
Other current assets
71,172 
12,960 
54,667 
27,341 
Accounts payable
6,762 
13,003 
2,584 
32,729 
Accrued expenses
10,883 
(6,980)
88,429 
51,586 
Deferred revenue
27,985 
11,626 
55,153 
37,189 
Other non-current assets and liabilities
(20,540)
5,323 
615 
15,747 
Net cash (used in) provided by operating activities
(195,969)
(37,439)
(504,694)
54,944 
Cash flows from investing activities:
 
 
 
 
Acquisition of DVD content library
(14,467)
(15,530)
(57,159)
(51,425)
Purchases of property and equipment
(37,820)
(21,032)
(78,394)
(54,235)
Other assets
(3,760)
341 
(4,174)
1,765 
Purchases of short-term investments
(66,444)
(123,883)
(225,333)
(355,337)
Proceeds from sale of short-term investments
43,887 
107,568 
144,247 
340,278 
Proceeds from maturities of short-term investments
31,125 
32,125 
82,182 
127,229 
Net cash (used in) provided by investing activities
(47,479)
(20,411)
(138,631)
8,275 
Cash flows from financing activities:
 
 
 
 
Proceeds from issuance of common stock
35,089 
9,877 
69,809 
56,794 
Proceeds from issuance of debt
1,500,000 
400,000 
Issuance costs
(17,629)
(7,080)
Excess tax benefits from stock-based compensation
37,726 
21,060 
106,154 
68,420 
Principal payments of lease financing obligations
(61)
(275)
(599)
(813)
Net cash provided by financing activities
72,754 
30,662 
1,657,735 
517,321 
Effect of exchange rate changes on cash and cash equivalents
(7,741)
(3,839)
(12,581)
(2,288)
Net (decrease) increase in cash and cash equivalents
(178,435)
(31,027)
1,001,829 
578,252 
Cash and cash equivalents, beginning of period
2,293,872 
1,214,244 
1,113,608 
604,965 
Cash and cash equivalents, end of period
2,115,437 
1,183,217 
2,115,437 
1,183,217 
Supplemental disclosure of non-cash investing activities:
 
 
 
 
(Decrease) increase in accounts payable related to purchases of property and equipment
$ (9,790)
$ (1,362)
$ 2,362 
$ 4,431 
Consolidated Balance Sheets (USD $)
In Thousands, unless otherwise specified
Sep. 30, 2015
Dec. 31, 2014
Current assets:
 
 
Cash and cash equivalents
$ 2,115,437 
$ 1,113,608 
Short-term investments
494,205 
494,888 
Current content library, net
2,695,184 
2,125,702 
Other current assets
264,887 
206,271 
Total current assets
5,569,713 
3,940,469 
Non-current content library, net
3,891,790 
2,773,326 
Property and equipment, net
181,268 
149,875 
Other non-current assets
273,496 
192,981 
Total assets
9,916,267 
7,056,651 
Current liabilities:
 
 
Current content liabilities
2,622,964 
2,117,241 
Accounts payable
209,365 
201,581 
Accrued expenses
179,350 
69,746 
Deferred revenue
329,739 
274,586 
Total current liabilities
3,341,418 
2,663,154 
Non-current content liabilities
1,966,854 
1,575,832 
Long-term debt
2,400,000 
900,000 
Other non-current liabilities
40,677 
59,957 
Total liabilities
7,748,949 
5,198,943 
Commitments and contingencies
   
   
Stockholders’ equity:
 
 
Common stock, $0.001 par value; 4,990,000,000 and 160,000,000 shares authorized at September 30, 2015 and December 31, 2014, respectively; 427,388,288 and 422,910,887 issued and outstanding at September 30, 2015 and December 31, 2014, respectively
1,306,461 
1,042,870 
Accumulated other comprehensive loss
(37,890)
(4,446)
Retained earnings
898,747 
819,284 
Total stockholders’ equity
2,167,318 
1,857,708 
Total liabilities and stockholders’ equity
$ 9,916,267 
$ 7,056,651 
Consolidated Balance Sheets (Parenthetical) (USD $)
Sep. 30, 2015
Dec. 31, 2014
Statement of Financial Position [Abstract]
 
 
Common stock, par value (dollars per share)
$ 0.001 
$ 0.001 
Common stock, shares authorized (shares)
4,990,000,000 
160,000,000 
Common stock, shares issued (shares)
427,388,288 
422,910,887 
Common stock, shares outstanding (shares)
427,388,288 
422,910,887 
Basis of Presentation and Summary of Significant Accounting Policies
Basis of Presentation and Summary of Significant Accounting Policies
Basis of Presentation and Summary of Significant Accounting Policies
The accompanying consolidated interim financial statements of Netflix, Inc. and its wholly owned subsidiaries (the “Company”) have been prepared in conformity with accounting principles generally accepted in the United States (“U.S.”) and are consistent in all material respects with those applied in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014 filed with the Securities and Exchange Commission (the “SEC”) on January 29, 2015. The preparation of consolidated financial statements in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management to make estimates and judgments that affect the amounts reported in the consolidated financial statements and accompanying notes. Significant items subject to such estimates and assumptions include the streaming content library amortization policy; the recognition and measurement of income tax assets and liabilities; and the valuation of stock-based compensation. The Company bases its estimates on historical experience and on various other assumptions that the Company believes to be reasonable under the circumstances. On a regular basis, the Company evaluates the assumptions, judgments and estimates. Actual results may differ from these estimates.
The interim financial information is unaudited, but reflects all normal recurring adjustments that are, in the opinion of management, necessary to fairly present the information set forth herein. The interim financial statements should be read in conjunction with the audited financial statements and related notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014. Interim results are not necessarily indicative of the results for a full year.
The Company has three reportable segments: Domestic streaming, International streaming and Domestic DVD. The majority of the Company’s revenues are generated in the United States, and substantially all of the Company’s long-lived tangible assets are held in the United States. The Company’s revenues are derived from monthly membership fees.
There have been no material changes in the Company’s significant accounting policies as compared to the significant accounting policies described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014.
Prior to January 1, 2015, the functional currency of certain of the Company's European entities was the British pound. The Company changed the functional currency of these entities to the euro effective January 1, 2015 following the redomiciliation of the European headquarters and the launch of the Netflix service in several significant European countries. The change in functional currency was applied prospectively from January 1, 2015. Monetary assets and liabilities have been remeasured to the euro at current exchange rates. Non-monetary assets and liabilities have been remeasured to the euro using the exchange rate effective for the period in which the balance arose. As a result of this change of functional currency, the Company recorded a $21.8 million cumulative translation adjustment included in other comprehensive loss for the nine months ended September 30, 2015.
On July 14, 2015, the Company completed a seven-for-one stock split in the form of a stock dividend. References made to outstanding shares or per share amounts in the accompanying consolidated financial statements and applicable disclosures have been retroactively adjusted to reflect this seven-for-one stock split. The number of authorized shares as reflected on the Consolidated Balance Sheets was not affected by the stock split and accordingly has not been adjusted. See Notes 2 and 6 for additional information.
In the third quarter of 2015, the Company changed the amortization method of certain content given changes in estimated viewing patterns of this content. The effect of this change in estimate was a $12.8 million decrease in operating income and an $8.0 million decrease in net income for the three and nine month periods ended September 30, 2015. The effect on both basic earnings per share and diluted earnings per share was a decrease of $0.02, for the three and nine months ended September 30, 2015.
In May 2014, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") 2014-09, Revenue from Contracts with Customers (Topic 606) which amended the existing accounting standards for revenue recognition. ASU 2014-09 establishes principles for recognizing revenue upon the transfer of promised goods or services to customers, in an amount that reflects the expected consideration received in exchange for those goods or services. In July 2015, the FASB deferred the effective date for annual reporting periods beginning after December 15, 2017 (including interim reporting periods within those periods). Early adoption is permitted to the original effective date of December 15, 2016 (including interim reporting periods within those periods). The amendments may be applied retrospectively to each prior period presented or retrospectively with the cumulative effect recognized as of the date of initial application. The Company is currently in the process of evaluating the impact of adoption of the ASU on its consolidated financial statements, but does not expect the impact to be material.
In April 2015, the FASB issued ASU 2015-03, Simplifying the Presentation of Debt Issuance Costs which changes the presentation of debt issuance costs in financial statements. ASU 2015-03 requires an entity to present such costs in the balance sheet as a direct deduction from the related debt liability rather than as an asset. Amortization of the costs will continue to be reported as interest expense. It is effective for annual reporting periods beginning after December 15, 2015. Early adoption is permitted. The Company will adopt ASU 2015-03 on January 1, 2016, at which time the Company will retrospectively reclassify approximately $30 million of debt issuance costs associated with the Company's long-term debt from other non-current assets to long-term debt.
In April 2015, the FASB issued ASU 2015-05, Customer's Accounting for Fees Paid in a Cloud Computing Arrangement, which provides guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the customer should account for the software license element of the arrangement consistent with the acquisition of other software licenses. If the arrangement does not include a software license, the customer should account for a cloud computing arrangement as a service contract. The Company has elected to early adopt the ASU in the third quarter of 2015 and will apply the guidance prospectively to all future arrangements. The impact of the adoption of the ASU was not material to the Company's consolidated financial statements.
Earnings Per Share
Earnings Per Share
Earnings Per Share
In June 2015, the Company's Board of Directors declared a seven-for-one stock split in the form of a stock dividend that was paid on July 14, 2015 to all shareholders of record as of July 2, 2015 ("Stock Split").
Outstanding share and per-share amounts disclosed as of September 30, 2015 and for all other comparative periods provided have been retroactively adjusted to reflect the effects of the Stock Split. 
Basic earnings per share is computed using the weighted-average number of outstanding shares of common stock during the period. Diluted earnings per share is computed using the weighted-average number of outstanding shares of common stock and, when dilutive, potential common shares outstanding during the period. Potential common shares consist of incremental shares issuable upon the assumed exercise of stock options. The computation of earnings per share, as adjusted to reflect the effects of the Stock Split, are as follows:
 
Three Months Ended
 
Nine Months Ended
 
September 30,
2015
 
September 30,
2014
 
September 30,
2015
 
September 30,
2014
 
(in thousands, except per share data)
Basic earnings per share:
 
 
 
 
 
 
 
Net income
$
29,432

 
$
59,295

 
$
79,463

 
$
183,428

Shares used in computation:
 
 
 
 
 
 
 
Weighted-average common shares outstanding
426,869

 
421,194

 
425,289

 
419,972

Basic earnings per share
$
0.07

 
$
0.14

 
$
0.19

 
$
0.44

 
 
 
 
 
 
 
 
Diluted earnings per share:
 
 
 
 
 
 
 
Net income
$
29,432

 
$
59,295

 
$
79,463

 
$
183,428

Shares used in computation:
 
 
 
 
 
 
 
Weighted-average common shares outstanding
426,869

 
421,194

 
425,289

 
419,972

Employee stock options
10,737

 
11,548

 
10,560

 
11,711

Weighted-average number of shares
437,606

 
432,742

 
435,849

 
431,683

Diluted earnings per share
$
0.07

 
$
0.14

 
$
0.18

 
$
0.42



Employee stock options with exercise prices greater than the average market price of the common stock were excluded from the diluted calculation as their inclusion would have been anti-dilutive. The following table summarizes the potential common shares excluded from the diluted calculation, as adjusted to reflect the effects of the Stock Split:
 
Three Months Ended
 
Nine Months Ended
 
September 30,
2015
 
September 30,
2014
 
September 30,
2015
 
September 30,
2014
 
(in thousands)
Employee stock options
130

 
371

 
668

 
448

Short-term Investments
Short-term Investments
Short-term Investments
The Company’s investment policy is consistent with the definition of available-for-sale securities. The Company does not buy and hold securities principally for the purpose of selling them in the near future. The Company’s policy is focused on preservation of capital, liquidity and return. From time to time, the Company may sell certain securities but the objectives are generally not to generate profits on short-term differences in price. The following tables summarize, by major security type, the Company’s assets that are measured at fair value on a recurring basis and are categorized using the fair value hierarchy and where they are classified on the Consolidated Balance Sheets:
 
As of September 30, 2015
 
Amortized
Cost
 
Gross
Unrealized
Gains
 
Gross
Unrealized
Losses
 
Estimated
Fair Value
 
(in thousands)
Cash
$
2,008,627

 
$

 
$

 
$
2,008,627

Level 1 securities:
 
 
 
 
 
 
 
Money market funds
115,316

 

 

 
115,316

Level 2 securities:
 
 
 
 
 
 
 
Corporate debt securities
251,192

 
406

 
(467
)
 
251,131

Government securities
212,256

 
599

 
(9
)
 
212,846

Certificate of deposits
3,600

 

 

 
3,600

Agency securities
26,599

 
29

 

 
26,628

Total
$
2,617,590

 
$
1,034

 
$
(476
)
 
$
2,618,148


 
As of December 31, 2014
 
Amortized
Cost
 
Gross
Unrealized
Gains
 
Gross
Unrealized
Losses
 
Estimated
Fair Value
 
(in thousands)
Cash
$
1,007,543

 
$

 
$

 
$
1,007,543

Level 1 securities:
 
 
 
 
 
 
 
Money market funds
111,759

 

 

 
111,759

Level 2 securities:
 
 
 
 
 
 
 
Corporate debt securities
295,500

 
432

 
(199
)
 
295,733

Government securities
168,749

 
120

 
(95
)
 
168,774

Asset and mortgage-backed securities
112

 

 

 
112

Certificate of deposits
3,600

 

 

 
3,600

Agency securities
26,665

 
5

 
(1
)
 
26,669

Total
$
1,613,928

 
$
557

 
$
(295
)
 
$
1,614,190


 
As of
 
September 30, 2015
 
December 31, 2014
 
(in thousands)
Cash and cash equivalents
$
2,115,437

 
$
1,113,608

Short-term investments
494,205

 
494,888

Other non-current assets (1)
8,506

 
5,694

Total
$
2,618,148

 
$
1,614,190



(1) Primarily restricted cash that is related to workers compensation deposits and letter of credit agreements.

Fair value is a market-based measurement that is determined based on the assumptions that market participants would use in pricing an asset or liability. The hierarchy level assigned to each security in the Company’s available-for-sale portfolio and cash equivalents is based on its assessment of the transparency and reliability of the inputs used in the valuation of such instrument at the measurement date. The fair value of available-for-sale securities and cash equivalents included in the Level 1 category is based on quoted prices that are readily and regularly available in an active market. The fair value of available-for-sale securities included in the Level 2 category is based on observable inputs, such as quoted prices for similar assets at the measurement date; quoted prices in markets that are not active; or other inputs that are observable, either directly or indirectly. These values were obtained from an independent pricing service and were evaluated using pricing models that vary by asset class and may incorporate available trade, bid and other market information and price quotes from well-established independent pricing vendors and broker-dealers. The Company's procedures include controls to ensure that appropriate fair values are recorded, such as comparing prices obtained from multiple independent sources. See Note 5 to the consolidated financial statements for further information regarding the fair value of the Company’s debt instruments.

There were no investments in a material unrealized loss position as of September 30, 2015 or December 31, 2014. There were no material other-than-temporary impairments or credit losses related to available-for-sale securities in the three or nine months ended September 30, 2015 and 2014. In addition, there were no material gross realized gains or losses in the three or nine months ended September 30, 2015 and 2014.
The estimated fair value of short-term investments by contractual maturity as of September 30, 2015 is as follows:
 
(in thousands)
Due within one year
$
155,330

Due after one year and through five years
338,875

Total short-term investments
$
494,205

Balance Sheet Components
Balance Sheet Components
Balance Sheet Components
Content Library
Content library consisted of the following:
 
As of
 
September 30,
2015
 
December 31,
2014
 
(in thousands)
Total content library, gross
$
11,133,463

 
$
8,497,403

Accumulated amortization
(4,546,489
)
 
(3,598,375
)
Total content library, net
6,586,974

 
4,899,028

Current content library, net
2,695,184

 
2,125,702

Non-current content library, net
$
3,891,790

 
$
2,773,326



Content library includes costs capitalized for licensed streaming content, production of original content and DVD content.
Property and Equipment, Net
Property and equipment and accumulated depreciation consisted of the following:
 
 
As of
 
 
 
 
September 30,
2015
 
December 31,
2014
 
Estimated Useful Lives

 
 
(in thousands)
 
 
Information technology assets
 
$
190,929

 
$
189,274

 
3 years
Furniture and fixtures
 
35,967

 
25,758

 
3 years
Building
 
40,681

 
40,681

 
30 years
Leasehold improvements
 
103,113

 
57,339

 
Over life of lease
DVD operations equipment
 
89,132

 
89,144

 
5 years
Capital work-in-progress
 
12,483

 
12,495

 

Property and equipment, gross
 
472,305

 
414,691

 
 
Less: Accumulated depreciation
 
(291,037
)
 
(264,816
)
 
 
Property and equipment, net
 
$
181,268

 
$
149,875

 
 


Leasehold improvements as of September 30, 2015 includes $44.3 million for the expansion of the Company's headquarters that were placed into service during the quarter ended September 30, 2015.
Long-term Debt
Long-term Debt
Long-term Debt

As of September 30, 2015, the Company had aggregate outstanding principal of $2.4 billion in long-term notes with varying maturities (the "Notes"). Each of the Notes were issued at par and are senior unsecured obligations of the Company. Interest is payable semi-annually at fixed rates.

The following table provides a summary of the Company's long-term debt as of September 30, 2015 and December 31, 2014:
 
 
 
 
 
 
 
 
 
Level 2 Fair Value (1) as of
 
Principal Amount at Par
 
Issuance Date
 
Maturity
 
Interest Due Dates
 
September 30,
2015
 
December 31, 2014
 
(in millions)
 
 
 
 
 
 
 
(in millions)
5.375% Senior Notes
$
500.0

 
February 2013
 
2021
 
February 1 and August 1
 
$
518.8

 
$
520.0

5.750% Senior Notes
400.0

 
February 2014
 
2024
 
March 1 and September 1
 
408.0

 
416.0

5.50% Senior Notes (2)
700.0

 
February 2015
 
2022
 
April 15 and October 15
 
707.0

 

5.875% Senior Notes (2)
800.0

 
February 2015
 
2025
 
April 15 and October 15
 
822.0

 


(1) Based on quoted market prices in less active markets.
(2)
The net proceeds to the Company for the 5.50% and 5.875% Senior Notes issued in the first quarter of 2015 were an aggregate $1,482.4 million. Debt issuance costs of $17.6 million were recorded in "Other non-current assets" on the Consolidated Balance Sheets and are amortized over the term of the notes as "Interest expense" on the Consolidated Statements of Operations.

Each of the Notes are repayable in whole or in part upon the occurrence of a change of control, at the option of the holders, at a purchase price in cash equal to 101% of the principal plus accrued interest. The Company may redeem the Notes prior to maturity in whole or in part at an amount equal to the principal amount thereof plus accrued and unpaid interest and an applicable premium. The Notes include, among other terms and conditions, limitations on the Company's ability to create, incur or allow certain liens; enter into sale and lease-back transactions; create, assume, incur or guarantee additional indebtedness of certain of the Company's subsidiaries; and consolidate or merge with, or convey, transfer or lease all or substantially all of the Company's and its subsidiaries assets, to another person. As of September 30, 2015 and December 31, 2014, the Company was in compliance with all related covenants.
Stockholders' Equity
Stockholders' Equity
Stockholders’ Equity

Stock Split
In March 2015, the Company's Board of Directors adopted an amendment to the Company's Certificate of Incorporation, to increase the number of shares of capital stock the Company is authorized to issue from 170,000,000 (160,000,000 shares of common stock and 10,000,000 shares of preferred stock), par value $0.001 to 5,000,000,000 (4,990,000,000 shares of common stock and 10,000,000 shares of preferred stock), par value $0.001. This amendment to the Company's certificate of incorporation was approved by the Company's stockholders at the 2015 Annual Meeting held on June 9, 2015.
On June 23, 2015, the Company's Board of Directors declared a seven-for-one stock split in the form of a stock dividend that was paid on July 14, 2015 to all shareholders of record as of July 2, 2015. Outstanding share and per-share amounts disclosed as of September 30, 2015 and for all other comparative periods presented have been retroactively adjusted to reflect the effects of the Stock Split. 
Stock Option Plan
In June 2011, the Company adopted the 2011 Stock Plan. The 2011 Stock Plan provides for the grant of incentive stock options to employees and for the grant of non-statutory stock options, stock appreciation rights, restricted stock and restricted stock units to employees, directors and consultants. As of September 30, 2015, 17.5 million shares were reserved for future grants under the 2011 Stock Plan.
A summary of the activities related to the Company’s stock option plans, as adjusted for the Stock Split, is as follows:
 
 
 
Options Outstanding
 
 
 
 
 
Shares
Available
for Grant
 
Number of
Shares
 
Weighted-
Average
Exercise Price
(per share)
 
Weighted-Average Remaining
Contractual Term
(in Years)
 
Aggregate
Intrinsic Value
(in Thousands)
Balances as of December 31, 2014
20,025,208

 
22,845,417

 
$
21.65

 
 
 
 
Granted
(2,565,445
)
 
2,565,445

 
75.55

 
 
 
 
Exercised


 
(4,477,401
)
 
15.45

 
 
 
 
Balances as of September 30, 2015
17,459,763

 
20,933,461

 
$
29.58

 
6.32
 
$
1,544,838

Vested and exercisable as of September 30, 2015
 
 
20,933,461

 
$
29.58

 
6.32
 
$
1,544,838



The aggregate intrinsic value in the table above represents the total pre-tax intrinsic value (the difference between the Company’s closing stock price on the last trading day of the third quarter of 2015 and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had all option holders exercised their options on the last trading day of the third quarter of 2015. This amount changes based on the fair market value of the Company’s common stock.
A summary of the amounts related to option exercises, is as follows:
 
Three Months Ended
Nine Months Ended
 
September 30,
2015
September 30,
2014
 
September 30,
2015
September 30,
2014
 
(in thousands)
Total intrinsic value of options exercised
$
118,259

$
60,337

 
$
313,880

$
208,057

Cash received from options exercised
$
35,089

$
9,877

 
$
69,809

$
56,794


Stock-based Compensation
The following table summarizes the assumptions used to value stock option grants using the lattice-binomial model and the valuation data, as adjusted for the Stock Split:
 
Three Months Ended
 
Nine Months Ended
 
September 30,
2015
 
September 30,
2014
 
September 30,
2015
 
September 30,
2014
Dividend yield
%
 
%
 
%
 
%
Expected volatility
45
%
 
43
%
 
36% - 45%

 
 43% - 48%

Risk-free interest rate
2.29
%
 
2.52
%
 
2.03% - 2.29%

 
2.52% - 2.83%

Suboptimal exercise factor
2.48

 
2.68 - 4.57

 
2.47 -2.48

 
2.66 - 4.57

Valuation data:
 
 
 
 
 
 
 
Weighted-average fair value (per share)
$
50.58

 
$
33.85

 
$
34.64

 
$
31.03

Total stock-based compensation expense (in thousands)
$
32,834

 
$
29,878

 
$
88,865

 
$
84,988

Total income tax benefit related to stock options (in thousands)
$
12,365

 
$
11,438

 
$
33,553

 
$
32,562



The Company considers several factors in determining the suboptimal exercise factor, including the historical and estimated option exercise behavior and the employee groupings. Prior to January 1, 2015, the Company bifurcated its option grants into two employee groupings (executive and non-executive) to determine the suboptimal exercise factor. Beginning on January 1, 2015, the Company began aggregating employee groupings for its determination of the suboptimal exercise factor as the previous bifurcation into two groupings did not have a material impact on the fair value of the options granted.
Prior to January 1, 2015, the Company's computation of expected volatility was based on a blend of historical volatility of its common stock and implied volatility of tradable forward call options to purchase shares of its common stock, as low trade volume of its tradable forward call options prior to 2011 precluded sole reliance on implied volatility. Beginning on January 1, 2015, expected volatility is based solely on implied volatility. The Company believes that implied volatility of publicly traded options in its common stock is more reflective of market conditions, and given consistently high trade volumes of the options, can reasonably be expected to be a better indicator of expected volatility than historical volatility of its common stock.
In valuing shares issued under the Company’s employee stock option plans, the Company bases the risk-free interest rate on U.S. Treasury zero-coupon issues with terms similar to the contractual term of the options. The Company does not anticipate paying any cash dividends in the foreseeable future and therefore uses an expected dividend yield of zero in the option valuation model. The Company does not use a post-vesting termination rate as options are fully vested upon grant date.
Accumulated Other Comprehensive Loss
Accumulated Other Comprehensive Loss
Accumulated Other Comprehensive Loss

The following table summarizes the changes in the accumulated balance of other comprehensive loss, net of tax, for the three and nine months ended September 30, 2015:
 
Foreign currency
 
Change in unrealized gains on available-for-sale securities
 
Total
 
(in thousands)
Balance as of June 30, 2015
$
(38,545
)
 
$
425

 
$
(38,120
)
Other comprehensive (loss) income before reclassifications
302

 
(59
)
 
243

Amounts reclassified from accumulated other comprehensive loss

 
(13
)
 
(13
)
Net increase (decrease) in other comprehensive (loss) income
302

 
(72
)
 
230

Balance as of September 30, 2015
$
(38,243
)
 
$
353

 
$
(37,890
)

 
Foreign currency
 
Change in unrealized gains on available-for-sale securities
 
Total
 
(in thousands)
Balance as of December 31, 2014
$
(4,615
)
 
$
169

 
$
(4,446
)
Other comprehensive (loss) income before reclassifications
(33,628
)
 
374

 
(33,254
)
Amounts reclassified from accumulated other comprehensive loss

 
(190
)
 
(190
)
Net increase (decrease) in other comprehensive (loss) income
(33,628
)
 
184

 
(33,444
)
Balance as of September 30, 2015
$
(38,243
)
 
$
353

 
$
(37,890
)

As discussed in Note 1, other comprehensive loss for the nine months ended September 30, 2015 includes the impact of the change in functional currency for certain of the Company's European entities.
All amounts reclassified from accumulated other comprehensive loss were related to realized gains on available-for-sale securities. These reclassifications impacted "Interest and other income (expense)" on the Consolidated Statements of Operations.
Income Taxes
Income Taxes
Income Taxes
The effective tax rates for the three months ended September 30, 2015 and 2014 were 30% and 39%, respectively. The effective tax rates for the nine months ended September 30, 2015 and 2014 were 34% and 40%, respectively. The effective tax rates for the three and nine months ended September 30, 2015 and 2014 differed from the federal statutory rate primarily due to state taxes, foreign taxes and non-deductible expenses, partially offset by the California R&D credit.
The decrease in the Company's effective tax rates for the three and nine months ended September 30, 2015 as compared to the three and nine months ended September 30, 2014 was primarily attributable to lower tax reserves on uncertain tax positions following an IRS Appeals settlement in the fourth quarter of 2014.
Gross unrecognized tax benefits were $41.1 million and $34.8 million as of September 30, 2015 and December 31, 2014, respectively. The gross unrecognized tax benefits, if recognized by the Company, will result in a reduction of approximately $33.7 million to the provision for income taxes thereby favorably impacting the Company’s effective tax rate. The Company’s unrecognized tax benefits are primarily classified as “Accrued expenses” on the Consolidated Balance Sheets as of September 30, 2015. The Company includes interest and penalties related to unrecognized tax benefits within the "Provision for income taxes" on the Consolidated Statements of Operations. As of September 30, 2015, the total amount of gross interest and penalties accrued was $0.5 million, and is primarily classified as “Accrued expenses” on the Consolidated Balance Sheets.
Deferred tax assets include $20.2 million and $13.4 million classified as “Other current assets” and $170.7 million and $106.9 million classified as “Other non-current assets” on the Consolidated Balance Sheets as of September 30, 2015 and December 31, 2014, respectively. In evaluating its ability to realize the net deferred tax assets, the Company considered all available positive and negative evidence, including its past operating results and the forecast of future market growth, forecasted earnings, future taxable income, and prudent and feasible tax planning strategies. As of September 30, 2015 and December 31, 2014, it was considered more likely than not that all deferred tax assets would be realized.
Income tax benefits attributable to the exercise of employee stock options are recorded in additional paid-in-capital. These benefits amounted to $37.7 million and $21.0 million, during the three months ended September 30, 2015 and 2014, respectively and $105.6 million and $68.1 million, during the nine months ended September 30, 2015 and 2014, respectively.
The Company files U.S. federal, state and foreign tax returns. The Company is currently under examination by the IRS for the years 2010 through 2013. During the third quarter ending September 30, 2015, the Company reached a tentative settlement with the IRS and expects to reach a final settlement within the next twelve months, at which time the tax reserves on the related uncertain tax position will be adjusted. The Company has reclassified the tax reserves related to these years from "Other non-current liabilities" to "Accrued expenses" on the Consolidated Balance Sheets. The year 2014 remains subject to examination by the IRS.
The Company is also currently under examination by the state of California for the years 2006 and 2007. The state of California has completed its Field Exam and has issued a Notice of Proposed Assessment primarily related to the Company's R&D Credits claimed in those years. The Company has filed a protest against the proposed assessment. During the third quarter ending September 30, 2015, the Company has reached a tentative settlement with the Franchise Tax Board for tax years 1997 - 2007 and expects to reach a final settlement within the next twelve months, at which time the tax reserves on the related uncertain tax position will be adjusted. The Company has reclassified the tax reserves related to these years from "Other non-current liabilities" to Accrued expenses" on the Consolidated Balance Sheets. The years 2008 through 2013 remain subject to examination by the state of California.
The Company has no significant foreign jurisdiction audits underway. The years 2011 through 2014 remain subject to examination by foreign jurisdictions. Given the potential outcome of the current examinations, as well as the impact of the current examination on the potential expiration of the statute of limitations, it is reasonably possible that the balance of unrecognized tax benefits could significantly change within the next twelve months. However, at this time, an estimate of the range of reasonably possible adjustments to the balance of unrecognized tax benefits cannot be made.
Commitments and Contingencies
Commitments and Contingencies
Commitments and Contingencies

Streaming Content
As of September 30, 2015, the Company had $10.4 billion of obligations comprised of $2.6 billion included in "Current content liabilities" and $2.0 billion of "Non-current content liabilities" on the Consolidated Balance Sheets and $5.8 billion of obligations that are not reflected on the Consolidated Balance Sheets.
As of December 31, 2014, the Company had $9.5 billion of obligations comprised of $2.1 billion included in "Current content liabilities" and $1.6 billion of "Non-current content liabilities" on the Consolidated Balance Sheets and $5.8 billion of obligations that are not reflected on the Consolidated Balance Sheets.
The expected timing of payments for these streaming content obligations is as follows:
 
As of 
 
September 30,
2015
 
December 31,
2014
 
(in thousands)
Less than one year
$
4,535,209

 
$
3,747,648

Due after one year and through three years
4,888,130

 
4,495,103

Due after three years and through five years
908,111

 
1,164,308

Due after five years
46,768

 
44,053

Total streaming content obligations
$
10,378,218

 
$
9,451,112



A streaming content obligation is incurred at the time the Company enters into an agreement to obtain future titles. Once a title becomes available, a content liability is generally recorded on the Consolidated Balance Sheets. Certain agreements include the obligation to license rights for unknown future titles, the ultimate quantity and/or fees for which are not yet determinable as of the reporting date. The Company does not include any estimated obligation for these future titles beyond the known minimum amount. However, the unknown obligations are expected to be significant and the expected timing of payments could range from less than one year to more than five years.
The Company has entered into certain licenses with collective management organizations ("CMOs"), and is currently involved in negotiations with other CMOs, that hold certain rights to music and other entertainment works "publicly performed" in connection with streaming content into various territories. Accruals for estimated license fees are recorded and then adjusted based on any change in estimates. These amounts are included in the streaming content obligations. The results of these negotiations are uncertain and may be materially different from management's estimates.
Legal Proceedings
From time to time, in the normal course of its operations, the Company is subject to litigation matters and claims, including claims relating to employee relations, business practices and patent infringement. Litigation can be expensive and disruptive to normal business operations. Moreover, the results of complex legal proceedings are difficult to predict and the Company's view of these matters may change in the future as the litigation and events related thereto unfold. The Company expenses legal fees as incurred. The Company records a provision for contingent losses when it is both probable that a liability has been incurred and the amount of the loss can be reasonably estimated. An unfavorable outcome to any legal matter, if material, could have an adverse effect on the Company's operations or its financial position, liquidity or results of operations.
On January 13, 2012, the first of three purported shareholder class action lawsuits was filed in the United States District Court for the Northern District of California against the Company and certain of its officers and directors. Two additional purported shareholder class action lawsuits were filed in the same court on January 27, 2012 and February 29, 2012 alleging substantially similar claims.  These lawsuits were consolidated into In re Netflix, Inc., Securities Litigation, Case No. 3:12-cv-00225-SC, and the Court selected lead plaintiffs. On June 26, 2012, lead plaintiffs filed a consolidated complaint which alleged violations of the federal securities laws. The Court dismissed the consolidated complaint with leave to amend on February 13, 2013. Lead plaintiffs filed a first amended consolidated complaint on March 22, 2013. The Court dismissed the first amended consolidated complaint with prejudice on August 20, 2013, and judgment was entered on September 27, 2013. Lead plaintiffs filed a motion to alter or amend the judgment and requested leave to file a second amended complaint on October 25, 2013. On January 17, 2014, the Court denied that motion. On February 18, 2014, lead plaintiffs appealed that decision to the United States Court of Appeals for the Ninth Circuit. Management has determined a potential loss is reasonably possible however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable
On November 23, 2011, the first of six purported shareholder derivative suits was filed in the Superior Court of California, Santa Clara County, against the Company and certain of its officers and directors. Five additional purported shareholder derivative suits were subsequently filed: two in the Superior Court of California, Santa Clara County on February 9, 2012 and May 2, 2012; and three in the United States District Court for the Northern District of California on February 13, 2012, February 24, 2012 and April 2, 2012. The purported shareholder derivative suits filed in the Northern District of California have been voluntarily dismissed. On July 5, 2012, the purported shareholder derivative suits filed in Santa Clara County were consolidated into In re Netflix, Inc. Shareholder Derivative Litigation, Case No. 1-12-cv-218399, and lead counsel was appointed. A consolidated complaint was filed on December 4, 2012, with plaintiffs seeking compensatory damages and other relief. The consolidated complaint alleges, among other things, that certain of the Company's current and former officers and directors breached their fiduciary duties, issued false and misleading statements primarily regarding the Company's streaming business, violated accounting rules concerning segment reporting, violated provisions of the California Corporations Code, and wasted corporate assets. The consolidated complaint further alleges that the defendants caused the Company to buy back stock at artificially inflated prices to the detriment of the Company and its shareholders while contemporaneously selling personally held Company stock. The Company filed a demurrer to the consolidated complaint and a motion to stay the derivative litigation in favor of the related federal securities class action on February 4, 2013. On June 21, 2013, the Court granted the motion to stay the derivative litigation pending resolution of the related federal securities class action. Management has determined a potential loss is reasonably possible however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

The Company is involved in other litigation matters not listed above but does not consider the matters to be material either individually or in the aggregate at this time. The Company's view of the matters not listed may change in the future as the litigation and events related thereto unfold.
Indemnification
In the ordinary course of business, the Company has entered into contractual arrangements under which it has agreed to provide indemnification of varying scope and terms to business partners and other parties with respect to certain matters, including, but not limited to, losses arising out of the Company’s breach of such agreements and out of intellectual property infringement claims made by third parties. In these circumstances, payment may be conditional on the other party making a claim pursuant to the procedures specified in the particular contract.
The Company's obligations under these agreements may be limited in terms of time or amount, and in some instances, the Company may have recourse against third parties for certain payments. In addition, the Company has entered into indemnification agreements with its directors and certain of its officers that will require it, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors or officers. The terms of such obligations vary.
It is not possible to make a reasonable estimate of the maximum potential amount of future payments under these or similar agreements due to the conditional nature of the Company’s obligations and the unique facts and circumstances involved in each particular agreement. No amount has been accrued in the accompanying consolidated financial statements with respect to these indemnification obligations.
Segment Information
Segment Information
Segment Information
The Company has three reportable segments: Domestic streaming, International streaming and Domestic DVD. Segment information is presented in the same manner that the Company’s chief operating decision maker ("CODM") reviews the operating results in assessing performance and allocating resources. The Company’s CODM reviews revenues and contribution profit (loss) for each of the reportable segments. Contribution profit (loss) is defined as revenues less cost of revenues and marketing expenses directly incurred by the segment. The Company has aggregated the results of the International operating segments into one reportable segment because these operating segments share similar long-term economic and other qualitative characteristics.
The Domestic and International streaming segments derive revenues from monthly membership fees for services consisting solely of streaming content. The Domestic DVD segment derives revenues from monthly membership fees for services consisting solely of DVD-by-mail. Revenues and the related payment card fees are attributed to the operating segment based on the nature of the underlying membership (streaming or DVD) and the geographic region from which the membership originates. There are no internal revenue transactions between the Company’s segments.
Cost of revenues are primarily attributed to the operating segment based on the amounts directly incurred by the segment to obtain content and deliver it to the specific region. Content rights increasingly include multiple geographies as the Company aspires to obtain global content rights to support global expansion. The Company allocates this content between the International and Domestic segments based on estimated fair market value. Marketing expenses are primarily comprised of advertising expenses which are generally included in the segment in which the expenditures are directly incurred.
The Company's long-lived tangible assets were located as follows:
 
As of
 
September 30,
2015
 
December 31,
2014
 
(in thousands)
United States
$
168,569

 
$
138,704

International
12,699

 
11,171


The following tables represent segment information for the periods ended September 30, 2015:
 
 
As of/ Three Months Ended September 30, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
43,181

 
25,987

 
5,060

 

Revenues
$
1,063,961

 
$
516,870

 
$
157,524

 
$
1,738,355

Cost of revenues
644,914

 
451,251

 
77,793

 
1,173,958

Marketing
74,835

 
133,267

 

 
208,102

Contribution profit (loss)
$
344,212

 
$
(67,648
)
 
$
79,731

 
$
356,295

Other operating expenses
 
 
 
 
 
 
282,654

Operating income
 
 
 
 
 
 
73,641

Other income (expense)
 
 
 
 
 
 
(31,403
)
Provision for income taxes
 
 
 
 
 
 
12,806

Net income
 
 
 
 
 
 
$
29,432


 
As of/ Nine Months Ended September 30, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
43,181

 
25,987

 
5,060

 

Revenues
$
3,074,406

 
$
1,387,030

 
$
494,742

 
$
4,956,178

Cost of revenues
1,840,134

 
1,249,495

 
252,482

 
3,342,111

Marketing
237,813

 
362,106

 

 
599,919

Contribution profit (loss)
$
996,459

 
$
(224,571
)
 
$
242,260

 
$
1,014,148

Other operating expenses
 
 
 
 
 
 
768,216

Operating income
 
 
 
 
 
 
245,932

Other income (expense)
 
 
 
 
 
 
(124,778
)
Provision for income taxes
 
 
 
 
 
 
41,691

Net income
 
 
 
 
 
 
$
79,463



The following tables represent segment information for the periods ended September 30, 2014:
 
As of/ Three Months Ended September 30, 2014
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
37,219

 
15,843

 
5,986

 

Revenues
$
877,150

 
$
345,685

 
$
186,597

 
$
1,409,432

Cost of revenues
565,251

 
291,942

 
97,201

 
954,394

Marketing
61,045

 
84,609

 

 
145,654

Contribution profit (loss)
$
250,854

 
$
(30,866
)
 
$
89,396

 
$
309,384

Other operating expenses
 
 
 
 
 
 
198,977

Operating income
 
 
 
 
 
 
110,407

Other income (expense)
 
 
 
 
 
 
(12,870
)
Provision for income taxes
 
 
 
 
 
 
38,242

Net income
 
 
 
 
 
 
$
59,295

 
As of/ Nine Months Ended September 30, 2014
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
37,219

 
15,843

 
5,986

 

Revenues
$
2,513,992

 
$
920,264

 
$
585,672

 
$
4,019,928

Cost of revenues
1,628,568

 
803,906

 
305,954

 
2,738,428

Marketing
206,030

 
197,485

 

 
403,515

Contribution profit (loss)
$
679,394

 
$
(81,127
)
 
$
279,718

 
$
877,985

Other operating expenses
 
 
 
 
 
 
540,383

Operating income
 
 
 
 
 
 
337,602

Other income (expense)
 
 
 
 
 
 
(33,749
)
Provision for income taxes
 
 
 
 
 
 
120,425

Net income
 
 
 
 
 
 
$
183,428


The following table represents the amortization of the content library:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Three months ended September 30,
 
 
 
 
 
 
 
2015
$
493,025

 
$
378,378

 
$
18,589

 
$
889,992

2014
433,266

 
252,888

 
18,269

 
704,423

Nine months ended September 30,
 
 
 
 
 
 
 
2015
1,387,242

 
1,056,279

 
60,587

 
2,504,108

2014
1,229,477

 
696,449

 
51,313

 
1,977,239

The following table represents total content library, net:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
As of September 30, 2015
$
4,367,750

 
$
2,193,785

 
$
25,439

 
$
6,586,974

As of December 31, 2014
3,476,226

 
1,392,701

 
30,101

 
4,899,028



(1)
A membership (also referred to as a subscription or member) is defined as the right to receive either the Netflix streaming service or Netflix DVD service. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to new and certain rejoining members. For inclusion in the definition of a membership in the above metrics, a method of payment is required to be provided even during the free-trial period. Total memberships therefore include those who are on a free-trial and have provided a method of payment. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.
Basis of Presentation and Summary of Significant Accounting Policies (Policies)
The preparation of consolidated financial statements in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management to make estimates and judgments that affect the amounts reported in the consolidated financial statements and accompanying notes. Significant items subject to such estimates and assumptions include the streaming content library amortization policy; the recognition and measurement of income tax assets and liabilities; and the valuation of stock-based compensation. The Company bases its estimates on historical experience and on various other assumptions that the Company believes to be reasonable under the circumstances. On a regular basis, the Company evaluates the assumptions, judgments and estimates. Actual results may differ from these estimates.
In May 2014, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") 2014-09, Revenue from Contracts with Customers (Topic 606) which amended the existing accounting standards for revenue recognition. ASU 2014-09 establishes principles for recognizing revenue upon the transfer of promised goods or services to customers, in an amount that reflects the expected consideration received in exchange for those goods or services. In July 2015, the FASB deferred the effective date for annual reporting periods beginning after December 15, 2017 (including interim reporting periods within those periods). Early adoption is permitted to the original effective date of December 15, 2016 (including interim reporting periods within those periods). The amendments may be applied retrospectively to each prior period presented or retrospectively with the cumulative effect recognized as of the date of initial application. The Company is currently in the process of evaluating the impact of adoption of the ASU on its consolidated financial statements, but does not expect the impact to be material.
In April 2015, the FASB issued ASU 2015-03, Simplifying the Presentation of Debt Issuance Costs which changes the presentation of debt issuance costs in financial statements. ASU 2015-03 requires an entity to present such costs in the balance sheet as a direct deduction from the related debt liability rather than as an asset. Amortization of the costs will continue to be reported as interest expense. It is effective for annual reporting periods beginning after December 15, 2015. Early adoption is permitted. The Company will adopt ASU 2015-03 on January 1, 2016, at which time the Company will retrospectively reclassify approximately $30 million of debt issuance costs associated with the Company's long-term debt from other non-current assets to long-term debt.
In April 2015, the FASB issued ASU 2015-05, Customer's Accounting for Fees Paid in a Cloud Computing Arrangement, which provides guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the customer should account for the software license element of the arrangement consistent with the acquisition of other software licenses. If the arrangement does not include a software license, the customer should account for a cloud computing arrangement as a service contract. The Company has elected to early adopt the ASU in the third quarter of 2015 and will apply the guidance prospectively to all future arrangements. The impact of the adoption of the ASU was not material to the Company's consolidated financial statements.
Earnings Per Share (Tables)
The computation of earnings per share, as adjusted to reflect the effects of the Stock Split, are as follows:
 
Three Months Ended
 
Nine Months Ended
 
September 30,
2015
 
September 30,
2014
 
September 30,
2015
 
September 30,
2014
 
(in thousands, except per share data)
Basic earnings per share:
 
 
 
 
 
 
 
Net income
$
29,432

 
$
59,295

 
$
79,463

 
$
183,428

Shares used in computation:
 
 
 
 
 
 
 
Weighted-average common shares outstanding
426,869

 
421,194

 
425,289

 
419,972

Basic earnings per share
$
0.07

 
$
0.14

 
$
0.19

 
$
0.44

 
 
 
 
 
 
 
 
Diluted earnings per share:
 
 
 
 
 
 
 
Net income
$
29,432

 
$
59,295

 
$
79,463

 
$
183,428

Shares used in computation:
 
 
 
 
 
 
 
Weighted-average common shares outstanding
426,869

 
421,194

 
425,289

 
419,972

Employee stock options
10,737

 
11,548

 
10,560

 
11,711

Weighted-average number of shares
437,606

 
432,742

 
435,849

 
431,683

Diluted earnings per share
$
0.07

 
$
0.14

 
$
0.18

 
$
0.42

The following table summarizes the potential common shares excluded from the diluted calculation, as adjusted to reflect the effects of the Stock Split:
 
Three Months Ended
 
Nine Months Ended
 
September 30,
2015
 
September 30,
2014
 
September 30,
2015
 
September 30,
2014
 
(in thousands)
Employee stock options
130

 
371

 
668

 
448

Short-term Investments (Tables)
The following tables summarize, by major security type, the Company’s assets that are measured at fair value on a recurring basis and are categorized using the fair value hierarchy and where they are classified on the Consolidated Balance Sheets:
 
As of September 30, 2015
 
Amortized
Cost
 
Gross
Unrealized
Gains
 
Gross
Unrealized
Losses
 
Estimated
Fair Value
 
(in thousands)
Cash
$
2,008,627

 
$

 
$

 
$
2,008,627

Level 1 securities:
 
 
 
 
 
 
 
Money market funds
115,316

 

 

 
115,316

Level 2 securities:
 
 
 
 
 
 
 
Corporate debt securities
251,192

 
406

 
(467
)
 
251,131

Government securities
212,256

 
599

 
(9
)
 
212,846

Certificate of deposits
3,600

 

 

 
3,600

Agency securities
26,599

 
29

 

 
26,628

Total
$
2,617,590

 
$
1,034

 
$
(476
)
 
$
2,618,148


 
As of December 31, 2014
 
Amortized
Cost
 
Gross
Unrealized
Gains
 
Gross
Unrealized
Losses
 
Estimated
Fair Value
 
(in thousands)
Cash
$
1,007,543

 
$

 
$

 
$
1,007,543

Level 1 securities:
 
 
 
 
 
 
 
Money market funds
111,759

 

 

 
111,759

Level 2 securities:
 
 
 
 
 
 
 
Corporate debt securities
295,500

 
432

 
(199
)
 
295,733

Government securities
168,749

 
120

 
(95
)
 
168,774

Asset and mortgage-backed securities
112

 

 

 
112

Certificate of deposits
3,600

 

 

 
3,600

Agency securities
26,665

 
5

 
(1
)
 
26,669

Total
$
1,613,928

 
$
557

 
$
(295
)
 
$
1,614,190


 
As of
 
September 30, 2015
 
December 31, 2014
 
(in thousands)
Cash and cash equivalents
$
2,115,437

 
$
1,113,608

Short-term investments
494,205

 
494,888

Other non-current assets (1)
8,506

 
5,694

Total
$
2,618,148

 
$
1,614,190



(1) Primarily restricted cash that is related to workers compensation deposits and letter of credit agreements.

The estimated fair value of short-term investments by contractual maturity as of September 30, 2015 is as follows:
 
(in thousands)
Due within one year
$
155,330

Due after one year and through five years
338,875

Total short-term investments
$
494,205

Balance Sheet Components (Tables)
Content library consisted of the following:
 
As of
 
September 30,
2015
 
December 31,
2014
 
(in thousands)
Total content library, gross
$
11,133,463

 
$
8,497,403

Accumulated amortization
(4,546,489
)
 
(3,598,375
)
Total content library, net
6,586,974

 
4,899,028

Current content library, net
2,695,184

 
2,125,702

Non-current content library, net
$
3,891,790

 
$
2,773,326

Property and equipment and accumulated depreciation consisted of the following:
 
 
As of
 
 
 
 
September 30,
2015
 
December 31,
2014
 
Estimated Useful Lives

 
 
(in thousands)
 
 
Information technology assets
 
$
190,929

 
$
189,274

 
3 years
Furniture and fixtures
 
35,967

 
25,758

 
3 years
Building
 
40,681

 
40,681

 
30 years
Leasehold improvements
 
103,113

 
57,339

 
Over life of lease
DVD operations equipment
 
89,132

 
89,144

 
5 years
Capital work-in-progress
 
12,483

 
12,495

 

Property and equipment, gross
 
472,305

 
414,691

 
 
Less: Accumulated depreciation
 
(291,037
)
 
(264,816
)
 
 
Property and equipment, net
 
$
181,268

 
$
149,875

 
 
Long-term Debt (Tables)
Summary of Long-term Debt
The following table provides a summary of the Company's long-term debt as of September 30, 2015 and December 31, 2014:
 
 
 
 
 
 
 
 
 
Level 2 Fair Value (1) as of
 
Principal Amount at Par
 
Issuance Date
 
Maturity
 
Interest Due Dates
 
September 30,
2015
 
December 31, 2014
 
(in millions)
 
 
 
 
 
 
 
(in millions)
5.375% Senior Notes
$
500.0

 
February 2013
 
2021
 
February 1 and August 1
 
$
518.8

 
$
520.0

5.750% Senior Notes
400.0

 
February 2014
 
2024
 
March 1 and September 1
 
408.0

 
416.0

5.50% Senior Notes (2)
700.0

 
February 2015
 
2022
 
April 15 and October 15
 
707.0

 

5.875% Senior Notes (2)
800.0

 
February 2015
 
2025
 
April 15 and October 15
 
822.0

 


(1) Based on quoted market prices in less active markets.
(2)
The net proceeds to the Company for the 5.50% and 5.875% Senior Notes issued in the first quarter of 2015 were an aggregate $1,482.4 million. Debt issuance costs of $17.6 million were recorded in "Other non-current assets" on the Consolidated Balance Sheets and are amortized over the term of the notes as "Interest expense" on the Consolidated Statements of Operations.
Stockholders' Equity (Tables)
A summary of the activities related to the Company’s stock option plans, as adjusted for the Stock Split, is as follows:
 
 
 
Options Outstanding
 
 
 
 
 
Shares
Available
for Grant
 
Number of
Shares
 
Weighted-
Average
Exercise Price
(per share)
 
Weighted-Average Remaining
Contractual Term
(in Years)
 
Aggregate
Intrinsic Value
(in Thousands)
Balances as of December 31, 2014
20,025,208

 
22,845,417

 
$
21.65

 
 
 
 
Granted
(2,565,445
)
 
2,565,445

 
75.55

 
 
 
 
Exercised


 
(4,477,401
)
 
15.45

 
 
 
 
Balances as of September 30, 2015
17,459,763

 
20,933,461

 
$
29.58

 
6.32
 
$
1,544,838

Vested and exercisable as of September 30, 2015
 
 
20,933,461

 
$
29.58

 
6.32
 
$
1,544,838

A summary of the amounts related to option exercises, is as follows:
 
Three Months Ended
Nine Months Ended
 
September 30,
2015
September 30,
2014
 
September 30,
2015
September 30,
2014
 
(in thousands)
Total intrinsic value of options exercised
$
118,259

$
60,337

 
$
313,880

$
208,057

Cash received from options exercised
$
35,089

$
9,877

 
$
69,809

$
56,794

The following table summarizes the assumptions used to value stock option grants using the lattice-binomial model and the valuation data, as adjusted for the Stock Split:
 
Three Months Ended
 
Nine Months Ended
 
September 30,
2015
 
September 30,
2014
 
September 30,
2015
 
September 30,
2014
Dividend yield
%
 
%
 
%
 
%
Expected volatility
45
%
 
43
%
 
36% - 45%

 
 43% - 48%

Risk-free interest rate
2.29
%
 
2.52
%
 
2.03% - 2.29%

 
2.52% - 2.83%

Suboptimal exercise factor
2.48

 
2.68 - 4.57

 
2.47 -2.48

 
2.66 - 4.57

Valuation data:
 
 
 
 
 
 
 
Weighted-average fair value (per share)
$
50.58

 
$
33.85

 
$
34.64

 
$
31.03

Total stock-based compensation expense (in thousands)
$
32,834

 
$
29,878

 
$
88,865

 
$
84,988

Total income tax benefit related to stock options (in thousands)
$
12,365

 
$
11,438

 
$
33,553

 
$
32,562

Accumulated Other Comprehensive Loss (Tables)
Schedule of Changes in Accumulated Other Comprehensive Income
The following table summarizes the changes in the accumulated balance of other comprehensive loss, net of tax, for the three and nine months ended September 30, 2015:
 
Foreign currency
 
Change in unrealized gains on available-for-sale securities
 
Total
 
(in thousands)
Balance as of June 30, 2015
$
(38,545
)
 
$
425

 
$
(38,120
)
Other comprehensive (loss) income before reclassifications
302

 
(59
)
 
243

Amounts reclassified from accumulated other comprehensive loss

 
(13
)
 
(13
)
Net increase (decrease) in other comprehensive (loss) income
302

 
(72
)
 
230

Balance as of September 30, 2015
$
(38,243
)
 
$
353

 
$
(37,890
)

 
Foreign currency
 
Change in unrealized gains on available-for-sale securities
 
Total
 
(in thousands)
Balance as of December 31, 2014
$
(4,615
)
 
$
169

 
$
(4,446
)
Other comprehensive (loss) income before reclassifications
(33,628
)
 
374

 
(33,254
)
Amounts reclassified from accumulated other comprehensive loss

 
(190
)
 
(190
)
Net increase (decrease) in other comprehensive (loss) income
(33,628
)
 
184

 
(33,444
)
Balance as of September 30, 2015
$
(38,243
)
 
$
353

 
$
(37,890
)
Commitments and Contingencies (Tables)
Expected Timing of Payments for Commitments
The expected timing of payments for these streaming content obligations is as follows:
 
As of 
 
September 30,
2015
 
December 31,
2014
 
(in thousands)
Less than one year
$
4,535,209

 
$
3,747,648

Due after one year and through three years
4,888,130

 
4,495,103

Due after three years and through five years
908,111

 
1,164,308

Due after five years
46,768

 
44,053

Total streaming content obligations
$
10,378,218

 
$
9,451,112

Segment Information (Tables)
The Company's long-lived tangible assets were located as follows:
 
As of
 
September 30,
2015
 
December 31,
2014
 
(in thousands)
United States
$
168,569

 
$
138,704

International
12,699

 
11,171

The following tables represent segment information for the periods ended September 30, 2015:
 
 
As of/ Three Months Ended September 30, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
43,181

 
25,987

 
5,060

 

Revenues
$
1,063,961

 
$
516,870

 
$
157,524

 
$
1,738,355

Cost of revenues
644,914

 
451,251

 
77,793

 
1,173,958

Marketing
74,835

 
133,267

 

 
208,102

Contribution profit (loss)
$
344,212

 
$
(67,648
)
 
$
79,731

 
$
356,295

Other operating expenses
 
 
 
 
 
 
282,654

Operating income
 
 
 
 
 
 
73,641

Other income (expense)
 
 
 
 
 
 
(31,403
)
Provision for income taxes
 
 
 
 
 
 
12,806

Net income
 
 
 
 
 
 
$
29,432


 
As of/ Nine Months Ended September 30, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
43,181

 
25,987

 
5,060

 

Revenues
$
3,074,406

 
$
1,387,030

 
$
494,742

 
$
4,956,178

Cost of revenues
1,840,134

 
1,249,495

 
252,482

 
3,342,111

Marketing
237,813

 
362,106

 

 
599,919

Contribution profit (loss)
$
996,459

 
$
(224,571
)
 
$
242,260

 
$
1,014,148

Other operating expenses
 
 
 
 
 
 
768,216

Operating income
 
 
 
 
 
 
245,932

Other income (expense)
 
 
 
 
 
 
(124,778
)
Provision for income taxes
 
 
 
 
 
 
41,691

Net income
 
 
 
 
 
 
$
79,463



The following tables represent segment information for the periods ended September 30, 2014:
 
As of/ Three Months Ended September 30, 2014
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
37,219

 
15,843

 
5,986

 

Revenues
$
877,150

 
$
345,685

 
$
186,597

 
$
1,409,432

Cost of revenues
565,251

 
291,942

 
97,201

 
954,394

Marketing
61,045

 
84,609

 

 
145,654

Contribution profit (loss)
$
250,854

 
$
(30,866
)
 
$
89,396

 
$
309,384

Other operating expenses
 
 
 
 
 
 
198,977

Operating income
 
 
 
 
 
 
110,407

Other income (expense)
 
 
 
 
 
 
(12,870
)
Provision for income taxes
 
 
 
 
 
 
38,242

Net income
 
 
 
 
 
 
$
59,295

 
As of/ Nine Months Ended September 30, 2014
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
37,219

 
15,843

 
5,986

 

Revenues
$
2,513,992

 
$
920,264

 
$
585,672

 
$
4,019,928

Cost of revenues
1,628,568

 
803,906

 
305,954

 
2,738,428

Marketing
206,030

 
197,485

 

 
403,515

Contribution profit (loss)
$
679,394

 
$
(81,127
)
 
$
279,718

 
$
877,985

Other operating expenses
 
 
 
 
 
 
540,383

Operating income
 
 
 
 
 
 
337,602

Other income (expense)
 
 
 
 
 
 
(33,749
)
Provision for income taxes
 
 
 
 
 
 
120,425

Net income
 
 
 
 
 
 
$
183,428


The following table represents the amortization of the content library:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Three months ended September 30,
 
 
 
 
 
 
 
2015
$
493,025

 
$
378,378

 
$
18,589

 
$
889,992

2014
433,266

 
252,888

 
18,269

 
704,423

Nine months ended September 30,
 
 
 
 
 
 
 
2015
1,387,242

 
1,056,279

 
60,587

 
2,504,108

2014
1,229,477

 
696,449

 
51,313

 
1,977,239

The following table represents total content library, net:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
As of September 30, 2015
$
4,367,750

 
$
2,193,785

 
$
25,439

 
$
6,586,974

As of December 31, 2014
3,476,226

 
1,392,701

 
30,101

 
4,899,028



(1)
A membership (also referred to as a subscription or member) is defined as the right to receive either the Netflix streaming service or Netflix DVD service. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to new and certain rejoining members. For inclusion in the definition of a membership in the above metrics, a method of payment is required to be provided even during the free-trial period. Total memberships therefore include those who are on a free-trial and have provided a method of payment. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.
Basis of Presentation and Summary of Significant Accounting Policies (Details) (USD $)
0 Months Ended 1 Months Ended 3 Months Ended 9 Months Ended
Jul. 14, 2015
Jun. 23, 2015
Jun. 30, 2015
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
segment
Sep. 30, 2014
Change in Accounting Estimate [Line Items]
 
 
 
 
 
 
 
Number of reportable segments
 
 
 
 
 
 
Other comprehensive loss reflected in cumulative translation adjustment
 
 
 
 
 
$ 21,800,000 
 
Stock split
 
 
 
 
Decrease in operating income
 
 
 
(73,641,000)
(110,407,000)
(245,932,000)
(337,602,000)
Decrease in net income
 
 
 
(29,432,000)
(59,295,000)
(79,463,000)
(183,428,000)
Service Life [Member]
 
 
 
 
 
 
 
Change in Accounting Estimate [Line Items]
 
 
 
 
 
 
 
Decrease in operating income
 
 
 
12,800,000 
 
12,800,000 
 
Decrease in net income
 
 
 
8,000,000 
 
8,000,000 
 
Decrease in basic and diluted earnings per share (in dollars per share)
 
 
 
$ 0.02 
 
$ 0.02 
 
Accounting Standards Update 2015-03 [Member]
 
 
 
 
 
 
 
Change in Accounting Estimate [Line Items]
 
 
 
 
 
 
 
Amount of debt issuance costs to be retrospectively reclassified
 
 
 
 
 
$ 30,000,000 
 
Earnings Per Share - Narrative (Details)
0 Months Ended 1 Months Ended
Jul. 14, 2015
Jun. 23, 2015
Jun. 30, 2015
Earnings Per Share [Abstract]
 
 
 
Stock split declared
Earnings Per Share - Computation of Net Income Per Share (Details) (USD $)
In Thousands, except Per Share data, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Basic earnings per share:
 
 
 
 
Net income
$ 29,432 
$ 59,295 
$ 79,463 
$ 183,428 
Weighted-average common shares outstanding (in shares)
426,869 
421,194 
425,289 
419,972 
Basic earnings per share (in dollars per share)
$ 0.07 
$ 0.14 
$ 0.19 
$ 0.44 
Diluted earnings per share:
 
 
 
 
Net income
$ 29,432 
$ 59,295 
$ 79,463 
$ 183,428 
Shares used in computation:
 
 
 
 
Weighted-average common shares outstanding (in shares)
426,869 
421,194 
425,289 
419,972 
Employee stock options (in shares)
10,737 
11,548 
10,560 
11,711 
Weighted-average number of shares (in shares)
437,606 
432,742 
435,849 
431,683 
Diluted earnings per share (in dollars per share)
$ 0.07 
$ 0.14 
$ 0.18 
$ 0.42 
Earnings Per Share - Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share (Details) (Employee stock options [Member])
In Thousands, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Employee stock options [Member]
 
 
 
 
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
 
 
 
 
Employee stock options
130 
371 
668 
448 
Short-term Investments - Available-For-Sale Securities Reported At Fair Value (Details) (USD $)
In Thousands, unless otherwise specified
Sep. 30, 2015
Dec. 31, 2014
Schedule of Available-for-sale Securities [Line Items]
 
 
Level 2 securities, Gross Unrealized Gains
$ 1,034 
$ 557 
Level 2 securities, Gross Unrealized Losses
(476)
(295)
Total, Amortized Cost
2,617,590 
1,613,928 
Total, Estimated Fair Value
2,618,148 
1,614,190 
Level 1 Securities [Member] |
Money market funds [Member]
 
 
Schedule of Available-for-sale Securities [Line Items]
 
 
Cash and money market funds, Amortized Cost
115,316 
111,759 
Cash and money market funds, Estimated Fair Value
115,316 
111,759 
Level 2 Securities [Member] |
Corporate debt securities [Member]
 
 
Schedule of Available-for-sale Securities [Line Items]
 
 
Level 2 securities, Amortized Cost
251,192 
295,500 
Level 2 securities, Gross Unrealized Gains
406 
432 
Level 2 securities, Gross Unrealized Losses
(467)
(199)
Level 2 securities, Estimated Fair Value
251,131 
295,733 
Level 2 Securities [Member] |
Government securities [Member]
 
 
Schedule of Available-for-sale Securities [Line Items]
 
 
Level 2 securities, Amortized Cost
212,256 
168,749 
Level 2 securities, Gross Unrealized Gains
599 
120 
Level 2 securities, Gross Unrealized Losses
(9)
(95)
Level 2 securities, Estimated Fair Value
212,846 
168,774 
Level 2 Securities [Member] |
Asset-backed Securities [Member]
 
 
Schedule of Available-for-sale Securities [Line Items]
 
 
Level 2 securities, Amortized Cost
 
112 
Level 2 securities, Gross Unrealized Gains
 
Level 2 securities, Gross Unrealized Losses
 
Level 2 securities, Estimated Fair Value
 
112 
Level 2 Securities [Member] |
Certificates of deposits [Member]
 
 
Schedule of Available-for-sale Securities [Line Items]
 
 
Level 2 securities, Amortized Cost
3,600 
3,600 
Level 2 securities, Gross Unrealized Gains
Level 2 securities, Gross Unrealized Losses
Level 2 securities, Estimated Fair Value
3,600 
3,600 
Level 2 Securities [Member] |
Agency securities [Member]
 
 
Schedule of Available-for-sale Securities [Line Items]
 
 
Level 2 securities, Amortized Cost
26,599 
26,665 
Level 2 securities, Gross Unrealized Gains
29 
Level 2 securities, Gross Unrealized Losses
(1)
Level 2 securities, Estimated Fair Value
26,628 
26,669 
Cash [Member]
 
 
Schedule of Available-for-sale Securities [Line Items]
 
 
Cash and money market funds, Amortized Cost
2,008,627 
1,007,543 
Cash and money market funds, Estimated Fair Value
$ 2,008,627 
$ 1,007,543 
Short-term Investments - Assets Classified on Consolidated Balance Sheets (Details) (USD $)
In Thousands, unless otherwise specified
Sep. 30, 2015
Dec. 31, 2014
Schedule of Available-for-sale Securities [Line Items]
 
 
Total
$ 2,618,148 
$ 1,614,190 
Fair Value, Measurements, Recurring [Member]
 
 
Schedule of Available-for-sale Securities [Line Items]
 
 
Total
2,618,148 
1,614,190 
Cash and cash equivalents [Member] |
Fair Value, Measurements, Recurring [Member]
 
 
Schedule of Available-for-sale Securities [Line Items]
 
 
Total
2,115,437 
1,113,608 
Short-term investments [Member] |
Fair Value, Measurements, Recurring [Member]
 
 
Schedule of Available-for-sale Securities [Line Items]
 
 
Total
494,205 
494,888 
Other non-current assets [Member] |
Fair Value, Measurements, Recurring [Member]
 
 
Schedule of Available-for-sale Securities [Line Items]
 
 
Total
$ 8,506 1
$ 5,694 1
Short-term Investments - Estimated Fair Value Of Short-Term Investments By Contractual Maturity (Details) (USD $)
In Thousands, unless otherwise specified
Sep. 30, 2015
Short-Term Investments And Fair Value Measurement [Abstract]
 
Due within one year
$ 155,330 
Due after one year and through five years
338,875 
Total short-term investments
$ 494,205 
Balance Sheet Components - Components of Content Library (Details) (USD $)
In Thousands, unless otherwise specified
Sep. 30, 2015
Dec. 31, 2014
Balance Sheet Components Disclosure [Abstract]
 
 
Total content library, gross
$ 11,133,463 
$ 8,497,403 
Accumulated amortization
(4,546,489)
(3,598,375)
Total content library, net
6,586,974 
4,899,028 
Current content library, net
2,695,184 
2,125,702 
Non-current content library, net
$ 3,891,790 
$ 2,773,326 
Balance Sheet Components - Property And Equipment And Accumulated Depreciation (Details) (USD $)
In Thousands, unless otherwise specified
9 Months Ended 12 Months Ended
Sep. 30, 2015
Dec. 31, 2014
Property, Plant and Equipment [Line Items]
 
 
Property and equipment, gross
$ 472,305 
$ 414,691 
Less: Accumulated depreciation
(291,037)
(264,816)
Property and equipment, net
181,268 
149,875 
Information technology assets [Member]
 
 
Property, Plant and Equipment [Line Items]
 
 
Property and equipment, gross
190,929 
189,274 
Estimated Useful Lives
3 years 
3 years 
Furniture and fixtures [Member]
 
 
Property, Plant and Equipment [Line Items]
 
 
Property and equipment, gross
35,967 
25,758 
Estimated Useful Lives
3 years 
3 years 
Building [Member]
 
 
Property, Plant and Equipment [Line Items]
 
 
Property and equipment, gross
40,681 
40,681 
Estimated Useful Lives
30 years 
30 years 
Leasehold improvements [Member]
 
 
Property, Plant and Equipment [Line Items]
 
 
Property and equipment, gross
103,113 
57,339 
Leasehold improvements [Member] |
Company's headquarters [Member]
 
 
Property, Plant and Equipment [Line Items]
 
 
Property and equipment, gross
44,300 
 
DVD operations equipment [Member]
 
 
Property, Plant and Equipment [Line Items]
 
 
Property and equipment, gross
89,132 
89,144 
Estimated Useful Lives
5 years 
5 years 
Capital work-in-progress [Member]
 
 
Property, Plant and Equipment [Line Items]
 
 
Property and equipment, gross
$ 12,483 
$ 12,495 
Long-term Debt - Narrative (Details) (USD $)
In Thousands, unless otherwise specified
9 Months Ended
Sep. 30, 2015
Dec. 31, 2014
Sep. 30, 2015
Senior Notes [Member]
Debt Instrument [Line Items]
 
 
 
Aggregate outstanding principle
$ 2,400,000 
$ 900,000 
 
Redemption prices, percent of outstanding principal
 
 
101.00% 
Long-term Debt - Summary of Long-term Debt (Details) (Senior Notes [Member], USD $)
1 Months Ended
Feb. 28, 2015
Sep. 30, 2015
5.375% Senior Notes [Member]
Dec. 31, 2014
5.375% Senior Notes [Member]
Sep. 30, 2015
5.750% Senior Notes [Member]
Dec. 31, 2014
5.750% Senior Notes [Member]
Sep. 30, 2015
5.50% Senior Notes [Member]
Feb. 28, 2015
5.50% Senior Notes [Member]
Dec. 31, 2014
5.50% Senior Notes [Member]
Sep. 30, 2015
5.875% Senior Notes [Member]
Feb. 28, 2015
5.875% Senior Notes [Member]
Dec. 31, 2014
5.875% Senior Notes [Member]
Debt Instrument [Line Items]
 
 
 
 
 
 
 
 
 
 
 
Principal Amount at Par
 
$ 500,000,000 
$ 500,000,000 
$ 400,000,000 
$ 400,000,000 
$ 700,000,000 1
 
 
$ 800,000,000 1
 
 
Fair Value
 
518,800,000 2
520,000,000 2
408,000,000 2
416,000,000 2
707,000,000 1 2
 
1 2
822,000,000 1 2
 
1 2
Interest rate
 
5.375% 
5.375% 
5.75% 
5.75% 
5.50% 1
5.50% 
 
5.875% 1
5.875% 
 
Net proceeds
1,482,400,000 
 
 
 
 
 
 
 
 
 
 
Debt issuance costs, net
$ 17,600,000 
 
 
 
 
 
 
 
 
 
 
Stockholders' Equity (Narrative) (Details) (USD $)
0 Months Ended 1 Months Ended
Jul. 14, 2015
Jun. 23, 2015
Dec. 31, 2014
employee_group
Jun. 30, 2015
Sep. 30, 2015
Mar. 31, 2015
Feb. 28, 2015
Dec. 31, 2014
Components of Stockholders' Equity [Line Items]
 
 
 
 
 
 
 
 
Number of shares of capital stock authorized
 
 
 
 
 
5,000,000,000 
170,000,000 
 
Number of common shares authorized
 
 
 
 
4,990,000,000 
4,990,000,000 
160,000,000 
160,000,000 
Number of preferred shares authorized
 
 
 
 
 
10,000,000 
10,000,000 
 
Common stock, par value (dollars per share)
 
 
 
 
$ 0.001 
$ 0.001 
$ 0.001 
$ 0.001 
Preferred stock, par value (dollars per share)
 
 
 
 
 
$ 0.001 
$ 0.001 
 
Stock split declared
 
 
 
 
 
Number of employee groups
 
 
 
 
 
 
 
2011 Stock Plan [Member]
 
 
 
 
 
 
 
 
Components of Stockholders' Equity [Line Items]
 
 
 
 
 
 
 
 
Shares reserved for future issuance
 
 
 
 
17,500,000 
 
 
 
Stockholders' Equity - Summary of Activity Related to Stock Option Plans (Details) (USD $)
In Thousands, except Share data, unless otherwise specified
9 Months Ended
Sep. 30, 2015
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
 
Shares Available for Grant, Beginning Balance
20,025,208 
Options Outstanding, Number of Shares, Beginning Balance
22,845,417 
Shares Available for Grant, Granted
(2,565,445)
Options Outstanding, Number of Shares, Granted
2,565,445 
Options Outstanding, Number of Shares, Exercised
(4,477,401)
Shares Available for Grant, Ending Balance
17,459,763 
Options Outstanding, Number of Shares, Ending Balance
20,933,461 
Options Outstanding, Number of Shares, Vested and exercisable
20,933,461 
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
 
Options Outstanding, Weighted-Average Exercise Price, Beginning Balance
$ 21.65 
Options Outstanding, Weighted-Average Exercise Price, Granted
$ 75.55 
Options Outstanding, Weighted-Average Exercise Price, Exercised
$ 15.45 
Options Outstanding, Weighted-Average Exercise Price, Ending Balance
$ 29.58 
Options Outstanding, Weighted-Average Exercise Price, Vested and exercisable
$ 29.58 
Share-based Compensation Arrangement by Share-based Payment Award, Options, Additional Disclosures [Abstract]
 
Weighted-Average Remaining Contractual Term, Ending Balance
6 years 3 months 26 days 
Weighted-Average Remaining Contractual Term, Vested and exercisable
6 years 3 months 26 days 
Aggregate Intrinsic Value, Ending Balance
$ 1,544,838 
Aggregate Intrinsic Value, Vested and exercisable
$ 1,544,838 
Stockholders' Equity - Summary of Amounts Related to Option Exercises (Details) (USD $)
In Thousands, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Equity [Abstract]
 
 
 
 
Total intrinsic value of options exercised
$ 118,259 
$ 60,337 
$ 313,880 
$ 208,057 
Cash received from options exercised
$ 35,089 
$ 9,877 
$ 69,809 
$ 56,794 
Stockholders' Equity - Summary of Assumptions Used to Value Stock Option Grants Using Lattice-Binomial Model (Details) (USD $)
In Thousands, except Per Share data, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Stockholders' Equity and Stock-based Compensation Disclosure [Abstract]
 
 
 
 
Dividend yield
0.00% 
0.00% 
0.00% 
0.00% 
Expected volatility
45.00% 
43.00% 
 
 
Expected volatility, minimum
 
 
36.00% 
43.00% 
Expected volatility, maximum
 
 
45.00% 
48.00% 
Risk-free interest rate
2.29% 
2.52% 
 
 
Risk-free interest rate, minimum
 
 
2.03% 
2.52% 
Risk-free interest rate, maximum
 
 
2.29% 
2.83% 
Suboptimal exercise factor
2.48 
 
 
 
Suboptimal exercise factor, minimum
 
2.68 
2.47 
2.66 
Suboptimal exercise factor, maximum
 
4.57 
2.48 
4.57 
Weighted-average fair value (in dollars per share)
$ 50.58 
$ 33.85 
$ 34.64 
$ 31.03 
Total stock-based compensation expense (in thousands)
$ 32,834 
$ 29,878 
$ 88,865 
$ 84,988 
Total income tax benefit related to stock options (in thousands)
$ 12,365 
$ 11,438 
$ 33,553 
$ 32,562 
Accumulated Other Comprehensive Loss (Details) (USD $)
In Thousands, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2015
Accumulated Other Comprehensive Income (Loss) [Roll Forward]
 
 
Beginning balance
$ (38,120)
$ (4,446)
Other comprehensive (loss) income before reclassifications
243 
(33,254)
Amounts reclassified from accumulated other comprehensive income
(13)
(190)
Net increase (decrease) in other comprehensive (loss) income
230 
(33,444)
Ending balance
(37,890)
(37,890)
Foreign currency [Member]
 
 
Accumulated Other Comprehensive Income (Loss) [Roll Forward]
 
 
Beginning balance
(38,545)
(4,615)
Other comprehensive (loss) income before reclassifications
302 
(33,628)
Amounts reclassified from accumulated other comprehensive income
Net increase (decrease) in other comprehensive (loss) income
302 
(33,628)
Ending balance
(38,243)
(38,243)
Change in unrealized gains on available-for-sale securities [Member]
 
 
Accumulated Other Comprehensive Income (Loss) [Roll Forward]
 
 
Beginning balance
425 
169 
Other comprehensive (loss) income before reclassifications
(59)
374 
Amounts reclassified from accumulated other comprehensive income
(13)
(190)
Net increase (decrease) in other comprehensive (loss) income
(72)
184 
Ending balance
$ 353 
$ 353 
Income Taxes (Details) (USD $)
In Millions, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Dec. 31, 2014
Income Tax Disclosure [Abstract]
 
 
 
 
 
Effective tax rates
30.00% 
39.00% 
34.00% 
40.00% 
 
Gross unrecognized tax benefits
$ 41.1 
 
$ 41.1 
 
$ 34.8 
Reduction in provision for income taxes due to impact of effective tax rate
33.7 
 
33.7 
 
 
Gross interest and penalties accrued
0.5 
 
0.5 
 
 
Deferred tax assets classified as other current assets
20.2 
 
20.2 
 
13.4 
Deferred tax assets classified as other non-current assets
170.7 
 
170.7 
 
106.9 
Income tax benefits attributable to the exercise of employee stock options recorded directly to Additional paid-in-capital
$ 37.7 
$ 21.0 
$ 105.6 
$ 68.1 
 
Commitments and Contingencies - Streaming Content - Narrative (Details) (USD $)
Sep. 30, 2015
Dec. 31, 2014
Contractual Obligation [Line Items]
 
 
Streaming obligations included in current content liabilities
$ 10,378,218,000 
$ 9,451,112,000 
Streaming obligations not reflected on Consolidated Balance Sheets
5,800,000,000 
5,800,000,000 
Current Content Liabilities [Member]
 
 
Contractual Obligation [Line Items]
 
 
Streaming obligations included in non-current content liabilities
2,600,000,000 
2,100,000,000 
Non-current Content Liabilities [Member]
 
 
Contractual Obligation [Line Items]
 
 
Streaming obligations included in non-current content liabilities
$ 2,000,000,000 
$ 1,600,000,000 
Commitments and Contingencies - Expected Timing of Payments for Commitments (Details) (USD $)
In Thousands, unless otherwise specified
Sep. 30, 2015
Dec. 31, 2014
Commitments and Contingencies Disclosure [Abstract]
 
 
Less than one year
$ 4,535,209 
$ 3,747,648 
Due after one year and through three years
4,888,130 
4,495,103 
Due after three years and through five years
908,111 
1,164,308 
Due after five years
46,768 
44,053 
Total streaming content obligations
$ 10,378,218 
$ 9,451,112 
Commitments and Contingencies - Legal Proceedings - Narrative (Details) (Pending Litigation [Member])
Apr. 2, 2012
United States District Court for the Northern District of California [Member]
lawsuit_filed
Feb. 29, 2012
United States District Court for the Northern District of California [Member]
lawsuit_filed
Feb. 24, 2012
United States District Court for the Northern District of California [Member]
lawsuit_filed
Feb. 13, 2012
United States District Court for the Northern District of California [Member]
lawsuit_filed
Jan. 27, 2012
United States District Court for the Northern District of California [Member]
lawsuit_filed
Jan. 13, 2012
United States District Court for the Northern District of California [Member]
lawsuit_filed
May 2, 2012
Superior Court of California, Santa Clara County [Member]
lawsuit_filed
Feb. 9, 2012
Superior Court of California, Santa Clara County [Member]
lawsuit_filed
Nov. 23, 2011
Superior Court of California, Santa Clara County [Member]
lawsuit_filed
Loss Contingencies [Line Items]
 
 
 
 
 
 
 
 
 
Shareholder suits
Segment Information - Narrative (Details)
9 Months Ended
Sep. 30, 2015
segment
Segment Reporting Information [Line Items]
 
Number of reportable segments
International Streaming [Member]
 
Segment Reporting Information [Line Items]
 
Number of reportable segments
Segment Information - Long-lived Assets by Geographical Areas (Details) (USD $)
In Thousands, unless otherwise specified
Sep. 30, 2015
Dec. 31, 2014
United States [Member]
 
 
Revenues from External Customers and Long-Lived Assets [Line Items]
 
 
Long-lived tangible assets
$ 168,569 
$ 138,704 
International [Member]
 
 
Revenues from External Customers and Long-Lived Assets [Line Items]
 
 
Long-lived tangible assets
$ 12,699 
$ 11,171 
Segment Information - Information On Reportable Segments And Reconciliation To Consolidated Net Income (Details) (USD $)
In Thousands, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2015
subscription
Sep. 30, 2014
subscription
Sep. 30, 2015
subscription
Sep. 30, 2014
subscription
Dec. 31, 2014
Segment Reporting Information [Line Items]
 
 
 
 
 
Total memberships at end of period
1
1
1
1
 
Revenues
$ 1,738,355 
$ 1,409,432 
$ 4,956,178 
$ 4,019,928 
 
Cost of revenues
1,173,958 
954,394 
3,342,111 
2,738,428 
 
Marketing
208,102 
145,654 
599,919 
403,515 
 
Contribution profit (loss)
356,295 
309,384 
1,014,148 
877,985 
 
Other operating expenses
282,654 
198,977 
768,216 
540,383 
 
Operating income
73,641 
110,407 
245,932 
337,602 
 
Other income (expense)
(31,403)
(12,870)
(124,778)
(33,749)
 
Provision for income taxes
12,806 
38,242 
41,691 
120,425 
 
Net income
29,432 
59,295 
79,463 
183,428 
 
Amortization of content library
889,992 
704,423 
2,504,108 
1,977,239 
 
Total content library, net
6,586,974 
 
6,586,974 
 
4,899,028 
Domestic Streaming [Member]
 
 
 
 
 
Segment Reporting Information [Line Items]
 
 
 
 
 
Total memberships at end of period
43,181,000 1
37,219,000 1
43,181,000 1
37,219,000 1
 
Revenues
1,063,961 
877,150 
3,074,406 
2,513,992 
 
Cost of revenues
644,914 
565,251 
1,840,134 
1,628,568 
 
Marketing
74,835 
61,045 
237,813 
206,030 
 
Contribution profit (loss)
344,212 
250,854 
996,459 
679,394 
 
Amortization of content library
493,025 
433,266 
1,387,242 
1,229,477 
 
Total content library, net
4,367,750 
 
4,367,750 
 
3,476,226 
International Streaming [Member]
 
 
 
 
 
Segment Reporting Information [Line Items]
 
 
 
 
 
Total memberships at end of period
25,987,000 1
15,843,000 1
25,987,000 1
15,843,000 1
 
Revenues
516,870 
345,685 
1,387,030 
920,264 
 
Cost of revenues
451,251 
291,942 
1,249,495 
803,906 
 
Marketing
133,267 
84,609 
362,106 
197,485 
 
Contribution profit (loss)
(67,648)
(30,866)
(224,571)
(81,127)
 
Amortization of content library
378,378 
252,888 
1,056,279 
696,449 
 
Total content library, net
2,193,785 
 
2,193,785 
 
1,392,701 
Domestic DVD [Member]
 
 
 
 
 
Segment Reporting Information [Line Items]
 
 
 
 
 
Total memberships at end of period
5,060,000 1
5,986,000 1
5,060,000 1
5,986,000 1
 
Revenues
157,524 
186,597 
494,742 
585,672 
 
Cost of revenues
77,793 
97,201 
252,482 
305,954 
 
Marketing
 
Contribution profit (loss)
79,731 
89,396 
242,260 
279,718 
 
Amortization of content library
18,589 
18,269 
60,587 
51,313 
 
Total content library, net
$ 25,439 
 
$ 25,439 
 
$ 30,101 
[1] A membership (also referred to as a subscription or member) is defined as the right to receive either the Netflix streaming service or Netflix DVD service. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to new and certain rejoining members. For inclusion in the definition of a membership in the above metrics, a method of payment is required to be provided even during the free-trial period. Total memberships therefore include those who are on a free-trial and have provided a method of payment. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.