NETFLIX INC, 10-Q filed on 10/26/2010
Quarterly Report
Document and Entity Information
9 Months Ended
Sep. 30, 2010
Document Type
10-Q 
Amendment Flag
FALSE 
Document Period End Date
2010-09-30 
Document Fiscal Year Focus
2010 
Document Fiscal Period Focus
Q3 
Trading Symbol
NFLX 
Entity Registrant Name
NETFLIX INC 
Entity Central Index Key
0001065280 
Current Fiscal Year End Date
12/31 
Entity Filer Category
Large Accelerated Filer 
Entity Common Stock, Shares Outstanding
52,257,495 
Consolidated Statements of Operations (USD $)
In Thousands, except Per Share data
3 Months Ended
Sep. 30,
9 Months Ended
Sep. 30,
2010
2009
2010
2009
Revenues
$ 553,219 
$ 423,120 
$ 1,566,703 
$ 1,225,727 
Cost of revenues:
 
 
 
 
Subscription
292,406 
233,091 
817,353 
677,863 
Fulfillment expenses
52,063 1
42,183 1
149,212 1
125,922 1
Total cost of revenues
344,469 
275,274 
966,565 
803,785 
Gross profit
208,750 
147,846 
600,138 
421,942 
Operating expenses:
 
 
 
 
Technology and development
42,108 1
30,014 1
117,370 1
81,333 1
Marketing
81,238 1
58,556 1
230,990 1
167,029 1
General and administrative
17,135 1
11,543 1
51,447 1
37,809 1
Gain on disposal of DVDs
(1,232)
(1,604)
(4,857)
(2,819)
Total operating expenses
139,249 
98,509 
394,950 
283,352 
Operating income
69,501 
49,337 
205,188 
138,590 
Other income (expense):
 
 
 
 
Interest expense
(4,945)
(674)
(14,797)
(2,018)
Interest and other income
853 
1,808 
2,746 
4,284 
Income before income taxes
65,409 
50,471 
193,137 
140,856 
Provision for income taxes
27,442 
20,330 
79,379 
55,909 
Net income
37,967 
30,141 
113,758 
84,947 
Net income per share:
 
 
 
 
Basic
0.73 
0.54 
2.17 
1.48 
Diluted
$ 0.70 
$ 0.52 
$ 2.09 
$ 1.43 
Weighted average common shares outstanding:
 
 
 
 
Basic
52,142 
56,146 
52,510 
57,576 
Diluted
53,931 
57,938 
54,341 
59,427 
Consolidated Statements of Operations (Parenthetical) (USD $)
In Thousands
3 Months Ended
Sep. 30,
9 Months Ended
Sep. 30,
2010
2009
2010
2009
Stock-based compensation, Fulfillment expenses
$ 323 
$ 99 
$ 806 
$ 321 
Stock-based compensation, Technology and development
2,694 
1,169 
6,939 
3,430 
Stock-based compensation, Marketing
777 
452 
2,176 
1,353 
Stock-based compensation, General and administrative
$ 3,502 
$ 1,512 
$ 9,805 
$ 4,538 
Consolidated Balance Sheets (USD $)
In Thousands
9 Months Ended
Sep. 30, 2010
Year Ended
Dec. 31, 2009
Current assets:
 
 
Cash and cash equivalents
$ 113,108 
$ 134,224 
Short-term investments
143,705 
186,018 
Current content library, net
138,389 
37,329 
Prepaid content
59,322 
26,741 
Other current assets
37,723 
26,701 
Total current assets
492,247 
411,013 
Content library, net
120,047 
108,810 
Property and equipment, net
125,057 
131,653 
Deferred tax assets
19,219 
15,958 
Other non-current assets
13,713 
12,300 
Total assets
770,283 
679,734 
Current liabilities:
 
 
Accounts payable
170,120 
92,542 
Accrued expenses
36,974 
33,387 
Current portion of lease financing obligations
2,027 
1,410 
Deferred revenue
102,986 
100,097 
Total current liabilities
312,107 
227,436 
Long-term debt
200,000 
200,000 
Lease financing obligations, excluding current portion
34,659 
36,572 
Other non-current liabilities
31,542 
16,583 
Total liabilities
578,308 
480,591 
Commitments and contingencies
 
 
Stockholders' equity:
 
 
Common stock, $0.001 par value; 160,000,000 shares authorized at September 30, 2010 and December 31, 2009; 52,257,495 and 53,440,073 issued and outstanding at September 30, 2010 and December 31, 2009, respectively
52 
53 
Accumulated other comprehensive income, net
1,279 
273 
Retained earnings
190,644 
198,817 
Total stockholders' equity
191,975 
199,143 
Total liabilities and stockholders' equity
$ 770,283 
$ 679,734 
Consolidated Balance Sheets (Parenthetical) (USD $)
Sep. 30, 2010
Dec. 31, 2009
Common stock, par value
$ 0.001 
$ 0.001 
Common stock, shares authorized
160,000,000 
160,000,000 
Common stock, issued and outstanding
52,257,495 
53,440,073 
Consolidated Statements of Cash Flows (USD $)
In Thousands
3 Months Ended
Sep. 30,
9 Months Ended
Sep. 30,
2010
2009
2010
2009
Cash flows from operating activities:
 
 
 
 
Net income
$ 37,967 
$ 30,141 
$ 113,758 
$ 84,947 
Adjustments to reconcile net income to net cash provided by operating activities:
 
 
 
 
Acquisition of streaming content library
(115,149)
(9,998)
(231,781)
(41,432)
Amortization of content library
77,146 
56,690 
204,581 
159,229 
Depreciation and amortization of property, equipment and intangibles
8,678 
9,618 
28,846 
27,806 
Amortization of discounts and premiums on investments
200 
126 
670 
439 
Amortization of debt issuance costs
140 
 
375 
 
Stock-based compensation expense
7,296 
3,232 
19,726 
9,642 
Excess tax benefits from stock-based compensation
(16,093)
(1,600)
(34,699)
(9,099)
Loss on disposal of property and equipment
254 
 
254 
254 
Gain on sale of short-term investments
(206)
(984)
(685)
(1,455)
Gain on disposal of DVDs
(2,142)
(2,491)
(8,428)
(5,030)
Deferred taxes
3,194 
(71)
(2,961)
4,710 
Changes in operating assets and liabilities:
 
 
 
 
Prepaid content
(25,485)
107 
(32,581)
2,592 
Other current assets
(3,374)
7,518 
(12,037)
(4,203)
Accounts payable
41,692 
(13,173)
78,738 
(11,150)
Accrued expenses
18,003 
2,175 
39,666 
6,272 
Deferred revenue
1,567 
(1,372)
2,889 
(4,004)
Other assets and liabilities
8,539 
(1,607)
13,353 
(272)
Net cash provided by operating activities
42,227 
78,311 
179,684 
219,246 
Cash flows from investing activities:
 
 
 
 
Acquisition of DVD content library
(29,900)
(46,273)
(90,993)
(135,996)
Purchases of short-term investments
(15,379)
(21,006)
(73,169)
(102,159)
Proceeds from sale of short-term investments
42,238 
85,904 
105,063 
130,669 
Proceeds from maturities of short-term investments
1,995 
3,480 
10,318 
30,985 
Purchases of property and equipment
(7,342)
(9,994)
(19,406)
(23,499)
Proceeds from sale of DVDs
3,109 
3,345 
10,908 
7,230 
Other assets
(327)
134 
(619)
(57)
Net cash (used in) provided by investing activities
(5,606)
15,590 
(57,898)
(92,827)
Cash flows from financing activities:
 
 
 
 
Principal payments of lease financing obligations
(470)
(294)
(1,296)
(858)
Proceeds from issuance of common stock
10,927 
2,725 
33,954 
26,092 
Excess tax benefits from stock-based compensation
16,093 
1,600 
34,699 
9,099 
Repurchases of common stock
(57,390)
(129,686)
(210,259)
(244,916)
Net cash used in financing activities
(30,840)
(125,655)
(142,902)
(210,583)
Net increase (decrease) in cash and cash equivalents
5,781 
(31,754)
(21,116)
(84,164)
Cash and cash equivalents, beginning of period
107,327 
87,471 
134,224 
139,881 
Cash and cash equivalents, end of period
$ 113,108 
$ 55,717 
$ 113,108 
$ 55,717 
Basis of Presentation and Summary of Significant Accounting Policies
Basis of Presentation and Summary of Significant Accounting Policies

1. Basis of Presentation and Summary of Significant Accounting Policies

The accompanying condensed consolidated interim financial statements of Netflix, Inc. and its wholly owned subsidiaries (the “Company”) have been prepared in conformity with accounting principles generally accepted in the United States (“U.S.”) and are consistent in all material respects with those applied in the Company’s Annual Report on Form 10-K for the year ended December 31, 2009. The preparation of condensed consolidated financial statements in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management to make estimates and judgments that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Examples include the estimates of useful lives and residual value of the Company’s content library, the valuation of stock-based compensation, the recognition and measurement of income tax assets and liabilities and royalties that may be due to performing rights organizations. The actual results experienced by the Company may differ from management’s estimates.

The interim financial information is unaudited, but reflects all normal recurring adjustments that are, in the opinion of management, necessary to fairly present the information set forth herein. The interim financial statements should be read in conjunction with the audited financial statements and related notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2009 filed with the Securities and Exchange Commission (the “SEC”) on February 22, 2010. Interim results are not necessarily indicative of the results for a full year.

Certain prior period amounts have been reclassified to conform to current period presentation.

There have been no material changes in the Company’s significant accounting policies as compared to the significant accounting policies described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2009.

Recent Accounting Pronouncements

There have been no recent accounting pronouncements or changes in accounting pronouncements during the nine months ended September 30, 2010, as compared to the recent accounting pronouncements described in the Company’s Annual Report on Form 10-K, that are of significance, or potential significance to the Company.

Net Income Per Share
Net Income Per Share

2. Net Income Per Share

Basic net income per share is computed using the weighted-average number of outstanding shares of common stock during the period. Diluted net income per share is computed using the weighted-average number of outstanding shares of common stock and, when dilutive, potential common shares outstanding during the period. Potential common shares consist of incremental shares issuable upon the assumed exercise of stock options and shares currently purchasable pursuant to the Company’s employee stock purchase plan using the treasury stock method. The computation of net income per share is as follows:

 

     Three months ended      Nine months ended  
     September 30,
2010
     September 30,
2009
     September 30,
2010
     September 30,
2009
 
     (in thousands, except per share data)  

Basic earnings per share:

           

Net income

   $ 37,967       $ 30,141       $ 113,758       $ 84,947   

Shares used in computation:

           

Weighted-average common shares outstanding

     52,142         56,146         52,510         57,576   
                                   

Basic earnings per share

   $ 0.73       $ 0.54       $ 2.17       $ 1.48   
                                   

Diluted earnings per share:

           

Net income

   $ 37,967       $ 30,141       $ 113,758       $ 84,947   

Shares used in computation:

           

Weighted-average common shares outstanding

     52,142         56,146         52,510         57,576   

Employee stock options and employee stock purchase plan shares

     1,789         1,792         1,831         1,851   
                                   

Weighted-average number of shares

     53,931         57,938         54,341         59,427   
                                   

Diluted earnings per share

   $ 0.70       $ 0.52       $ 2.09       $ 1.43   
                                   

 

Employee stock options with exercise prices greater than the average market price of the common stock during the period were excluded from the diluted calculation as their inclusion would have been anti-dilutive. The potential common shares excluded from the diluted calculation were not material as of the three or nine months ended September 30, 2010 or 2009.

Short-Term Investments and Fair Value Measurement
Short-Term Investments and Fair Value Measurement

3. Short-Term Investments and Fair Value Measurement

The Company’s investment policy is consistent with the definition of available-for-sale securities. The Company does not buy and hold securities principally for the purpose of selling them in the near future. The Company’s policy is focused on the preservation of capital, liquidity and return. From time to time, the Company may sell certain securities but the objectives are generally not to generate profits on short-term differences in price. Short-term investments are therefore classified as available-for-sale securities and are reported at fair value as follows:

 

     September 30, 2010  
     Amortized
Cost
     Gross
Unrealized
Gains
     Gross
Unrealized
Losses
    Estimated
Fair Value
 
     (in thousands)  

Corporate debt securities

   $ 100,760       $ 1,408       $ (51 )   $ 102,117   

Government and agency securities

     37,842         674         —          38,516   

Asset and mortgage backed securities

     3,028         172         (128 )     3,072   
                                  
   $ 141,630       $ 2,254       $ (179 )   $ 143,705   
                                  
     December 31, 2009  
     Amortized
Cost
     Gross
Unrealized
Gains
     Gross
Unrealized
Losses
    Estimated
Fair Value
 
     (in thousands)  

Corporate debt securities

   $ 82,362       $ 915       $ (106 )   $ 83,171   

Government and agency securities

     96,998         72         (416 )     96,654   

Asset and mortgage backed securities

     6,262         143         (212 )     6,193   
                                  
   $ 185,622       $ 1,130       $ (734 )   $ 186,018   
                                  

Gross unrealized losses are not material as of September 30, 2010 or December 31, 2009 either individually or in the aggregate. Because the Company does not intend to sell the investments that are in an unrealized loss position and it is not likely that the Company will be required to sell the investments before recovery of their amortized cost basis, the Company does not consider those investments with an unrealized loss to be other-than-temporarily impaired at September 30, 2010. There were no material other-than-temporary impairments or credit losses related to available-for-sale securities in the three or nine months ended September 30, 2010 or 2009. Gross realized gains in the three months ended September 30, 2010 and 2009 were $0.2 million and $1.0 million, respectively. Gross realized gains in the nine months ended September 30, 2010 and 2009 were $0.7 million and $1.7 million, respectively. There were no material gross realized losses from the sale of available-for-sale securities in the three or nine months ended September 30, 2010 or 2009.

The estimated fair value of short-term investments by contractual maturity as of September 30, 2010 is as follows:

 

     (in thousands)  

Due within one year

   $ 21,388   

Due after one year and through 5 years

     119,315   

Due after 5 years and through 10 years

     —     

Due after 10 years

     3,002   
        

Total short-term investments

   $ 143,705   
        

The Company measures certain financial assets at fair value on a recurring basis, including cash equivalents and available-for-sale securities. Fair value is a market-based measurement that should be determined based on the assumptions that market participants would use in pricing an asset or liability.

 

     Fair Value Measurements at September 30, 2010  
     Total      Quoted Prices in
Active Markets for
Identical Assets
     Significant Other
Observable Inputs
     Significant
Unobservable
Inputs
 
            (Level 1)      (Level 2)      (Level 3)  
     (in thousands)  

Current Assets:

           

Money market funds (1)

   $ 217       $ 217       $ —         $ —     

Fixed income securities (2)

     155,904         —           155,904         —     
                                   

Total current assets

     156,121         217         155,904         —     
                                   

Non-current Assets:

           

Money market funds (3)

     3,729         3,729         —           —     
                                   

Total assets

   $ 159,850       $ 3,946       $ 155,904       $ —     
                                   
     Fair Value Measurements at December 31, 2009  
     Total      Quoted Prices in
Active Markets for
Identical Assets
     Significant Other
Observable Inputs
     Significant
Unobservable
Inputs
 
            (Level 1)      (Level 2)      (Level 3)  
     (in thousands)  

Current Assets:

           

Money market funds (1)

   $ 690       $ 690       $ —         $ —     

Fixed income securities (4)

     186,018         —           186,018         —     
                                   

Total current assets

     186,708         690         186,018         —     
                                   

Non-current Assets:

           

Money market funds (3)

     2,829         2,829         —           —     
                                   

Total assets

   $ 189,537       $ 3,519       $ 186,018       $ —     
                                   

 

(1) Included in cash and cash equivalents in the Company’s consolidated balance sheets.
(2) Includes $12.2 million included in cash and cash equivalents and $143.7 million included in short-term investments in the Company’s consolidated balance sheets as of September 30, 2010.
(3) Included in other non-current assets in the Company’s consolidated balance sheets as these funds represent restricted cash related to workers compensation deposits.
(4) Included in short-term investments in the Company’s consolidated balance sheets.

The hierarchy level assigned to each security in the Company’s available-for-sale portfolio and cash equivalents is based on its assessment of the transparency and reliability of the inputs used in the valuation of such instrument at the measurement date. The fair value of available-for-sale securities included in the Level 1 category is based on quoted prices that are readily and regularly available in an active market. The fair value of available-for-sale securities and cash equivalents included in the Level 2 category is based on observable inputs, such as quoted prices for similar assets at the measurement date; quoted prices in markets that are not active; or other inputs that are observable, either directly or indirectly. These values were obtained from an independent pricing service and were evaluated using pricing models that vary by asset class and may incorporate available trade, bid and other market information and price quotes from well established independent pricing vendors and broker-dealers. Our procedures include controls to ensure that appropriate fair values are recorded such as comparing prices obtained from multiple independent sources. See Note 4 for further information regarding the fair value of the Company’s 8.50% senior notes.

Long-term Debt
Long-term Debt

4. Long-term Debt

As of September 30, 2010, the Company had $200.0 million of long-term debt outstanding. The debt consists of $200.0 million aggregate principal amount of 8.50% senior notes due November 15, 2017 (“the Notes”). Interest on the Notes is payable semi-annually at a rate of 8.50% per annum on May 15 and November 15 of each year, commencing on May 15, 2010.

The 8.50% Notes include, among other terms and conditions, limitations on the Company’s ability to create, incur, assume or be liable for indebtedness (other than specified types of permitted indebtedness); dispose of assets outside the ordinary course (subject to specified exceptions); acquire, merge or consolidate with or into another person or entity (other than specified types of permitted acquisitions); create, incur or allow any lien on any of its property or assign any right to receive income (except for specified permitted liens); make investments (other than specified types of investments); or pay dividends, make distributions, or purchase or redeem our equity interests (each subject to specified exceptions). At September 30, 2010 and December 31, 2009, the Company was in compliance with these covenants.

 

Based on quoted market prices, the fair value of the 8.50% Notes as of September 30, 2010 and December 31, 2009 was approximately $223.0 million and $207.5 million, respectively.

Balance Sheet Components
Balance Sheet Components

5. Balance Sheet Components

Content Library, Net

Content library and accumulated amortization are as follows:

 

     As of  
     September 30,
2010
    December 31,
2009
 
     (in thousands)  

Content library, gross

   $ 918,720      $ 742,802   

Less: Accumulated amortization

     (660,284 )     (596,663
                
     258,436        146,139   

Less: Current content library, net

     138,389        37,329   
                

Content library, net

   $ 120,047      $ 108,810   
                

Property and Equipment, Net

Property and equipment and accumulated depreciation are as follows:

 

            As of  
     Useful Life      September 30,
2010
    December 31,
2009
 
            (in thousands)  

Computer equipment

     3 years       $ 59,908      $ 62,132   

Other equipment

     5 years         63,539        65,059   

Computer software, including internal-use software

     3 years         25,953        35,401   

Furniture and fixtures

     3 years         11,342        12,421   

Building

     30 years         40,681        40,681   

Leasehold improvements

     Over life of lease         35,975        35,156   

Capital work-in-progress

        16,726        15,097   
                   

Property and equipment, gross

        254,124        265,947   

Less: Accumulated depreciation

        (129,067 )     (134,294
                   

Property and equipment, net

      $ 125,057      $ 131,653   
                   

In the third quarter of 2010, the Company wrote off fully depreciated property and equipment of $32.6 million related to assets which were no longer in existence.

Other Comprehensive Income
Other Comprehensive Income

6. Other Comprehensive Income

Other comprehensive income consists of unrealized gains and losses on available-for-sale securities, net of tax. The components of comprehensive income are as follows:

 

     Three months ended     Nine months ended  
     September 30,
2010
     September 30,
2009
    September 30,
2010
     September 30,
2009
 
     (in thousands)  

Net income

   $ 37,967       $ 30,141      $ 113,758       $ 84,947   

Other comprehensive income:

          

Change in unrealized gain (loss) on

available-for-sale securities, net of tax

     477         (173     1,006         468   
                                  

Comprehensive income

   $ 38,444       $ 29,968      $ 114,764       $ 85,415   
                                  

 

Stockholders' Equity
Stockholders' Equity

7. Stockholders’ Equity

Stock Repurchases

During the three months ended September 30, 2010, the Company repurchased 530,000 shares of common stock at an average price of approximately $110 per share for an aggregate amount of approximately $59 million. Shares repurchased have been retired. Under the current stock repurchase plan, announced on June 11, 2010, the Company is authorized to repurchase up to $300 million of its common stock through the end of 2012. As of September 30, 2010, $240.6 million of this authorization is remaining. The timing and actual number of shares repurchased will depend on various factors including price, corporate and regulatory requirements, debt covenant requirements, alternative investment opportunities and other market conditions.

Shares repurchased by the Company are accounted for when the transaction is settled. There were no unsettled share repurchases at September 30, 2010. Shares repurchased and retired are deducted from common stock for par value and from additional paid in capital for the excess over par value. If additional paid in capital has been exhausted, the excess over par value is deducted from retained earnings. Direct costs incurred to acquire the shares are included in the total cost of the shares. For the three and nine months ended September 30, 2010, $23.1 million and $121.9 million, respectively, were deducted from retained earnings related to share repurchases.

Stock-Based Compensation

A summary of the activity related to the Company’s stock option plan during the nine months ended September 30, 2010 is as follows:

 

           Options Outstanding      Weighted-Average
Remaining
Contractual Term

(in Years)
     Aggregate
Intrinsic Value
(in Thousands)
 
     Shares
Available
for Grant
    Number of
Shares
    Weighted-
Average
Exercise Price
       

Balances as of December 31, 2009

     2,591,267        4,241,438      $ 22.74         

Granted

     (464,178     464,178        85.67         

Exercised

     —          (1,391,898     23.35         
                        

Balances as of September 30, 2010

     2,127,089        3,313,718        31.31         5.96       $ 433,615   
                        

Vested and exercisable at September 30, 2010

       3,313,718        31.31         5.96       $ 433,615   
                  

The aggregate intrinsic value in the table above represents the total pretax intrinsic value (the difference between the Company’s closing stock price on the last trading day of the third quarter of 2010 and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had all option holders exercised their options on September 30, 2010. This amount changes based on the fair market value of the Company’s common stock. Total intrinsic value of options exercised for the three months ended September 30, 2010 and 2009 was $44.8 million and $5.0 million, respectively. Total intrinsic value of options exercised for the nine months ended September 30, 2010 and 2009 was $100.7 million and $32.6 million, respectively.

The following table summarizes the assumptions used to value stock option grants using the lattice-binomial model:

 

     Three Months Ended September 30,    Nine Months Ended September 30,
     2010    2009    2010    2009

Dividend yield

   0%    0%    0%    0%

Expected volatility

   54%    48%    46%-54%    48%-56%

Risk-free interest rate

   2.97%    3.62%    2.97-3.67%    2.60%-3.62%

Suboptimal exercise factor

   2.00-2.40    1.74-1.94    1.78-2.40    1.73-1.94

In the nine months ended September 30, 2010, the Company used a suboptimal exercise factor ranging from 2.15 to 2.40, for executives and 1.78 to 2.00, for non-executives, resulting in a calculated expected life of the option grants of five years for executives and four years for non-executives. In the nine months ended September 30, 2009, the Company used a suboptimal exercise factor ranging from 1.87 to 1.94 for executives and 1.73 to 1.74 for non-executives, which resulted in a calculated expected life of the option grants of four years for executives and three years for non-executives.

 

The weighted-average fair value of employee stock options granted during the three months ended September 30, 2010 and 2009 was $56.55 and $18.07 per share, respectively. The weighted-average fair value of employee stock options granted during the nine months ended September 30, 2010 and 2009 was $40.96 and $16.63 per share, respectively.

The following table summarizes the assumptions used to value employee stock purchase rights under the Company’s Employee Stock Purchase Plan (“ESPP”) for the offering periods commencing in May 2010 and May 2009, respectively, using the Black Scholes option pricing model:

 

     Three Months Ended September 30,  
     2010     2009  

Dividend yield

     0     0

Expected volatility

     45     55

Risk-free interest rate

     0.24     0.35

Expected life (in years)

     0.5        0.5   

Cash received from option exercises for the three months ended September 30, 2010 and 2009 was $10.9 million and $2.7 million, respectively. Cash received from option exercises and purchases under the ESPP for the nine months ended September 30, 2010 and 2009 was $34.0 million and $26.1 million, respectively.

The following table summarizes stock-based compensation expense, net of tax, related to stock option plans and employee stock purchases for the three and nine months ended September 30, 2010 and 2009 which was allocated as follows:

 

     Three Months Ended September 30,     Nine Months Ended September 30,  
     2010     2009     2010     2009  
     (in thousands)  

Fulfillment expense

   $ 323      $ 99      $ 806      $ 321   

Technology and development

     2,694        1,169        6,939        3,430   

Marketing

     777        452        2,176        1,353   

General and administrative

     3,502        1,512        9,805        4,538   
                                

Stock-based compensation expense before income taxes

     7,296        3,232        19,726        9,642   

Income tax benefit

     (3,064     (1,302     (8,118     (3,833
                                

Total stock-based compensation after income taxes

   $ 4,232      $ 1,930      $ 11,608      $ 5,809   
                                
Income Taxes
Income Taxes

8. Income Taxes

The effective tax rates for the three months ended September 30, 2010 and 2009 were 42.0% and 40.3%, respectively. The effective tax rates for the nine months ended September 30, 2010 and 2009 were 41.1% and 39.7%, respectively.

As of December 31, 2009, the Company had $13.2 million of gross unrecognized tax benefits. During the nine months ended September 30, 2010, the Company had an increase in gross unrecognized tax benefits of approximately $2.3 million. The gross uncertain tax positions, if recognized by the Company, will result in a reduction of approximately $12.4 million to the tax provision thereby favorably impacting the Company’s effective tax rate. The Company’s unrecognized tax benefits are classified as other non-current liabilities in the consolidated balance sheet.

The Company includes interest and penalties related to unrecognized tax benefits within the provision for income tax expense.

The Company files income tax returns in the U.S. federal jurisdiction and all of the states where income tax is imposed. The Company is subject to U.S. federal income tax examinations for years after 2000 and state income tax examinations by state taxing authorities for years after 1999. The Company is currently under examination in various states including California for years 2006 and 2007. It is reasonably possible that the liability associated with our unrecognized tax benefits will increase or decrease within the next twelve months. These changes may be the result of ongoing audits. At this time, an estimate of the range of reasonably possible outcomes cannot be made.

Commitments and Contingencies
Commitments and Contingencies

9. Commitments and Contingencies

Lease Financing Obligation

In June 2004 and June 2006, the Company entered into two separate lease agreements for the Los Gatos, California headquarters site. Because the terms of the original facilities lease required the Company’s involvement in the construction funding of the buildings, the Company is the “deemed owner” (for accounting purposes only) of these buildings in accordance with the Financial Accounting Standard Board’s Accounting Standards Codification Topic (“ASC”) 840.40 Leases—Sale-Leaseback Transactions as it applies to situations where an entity is involved with the construction funding of an asset that will be leased when the construction project is completed.

Accordingly, the Company recorded an asset of $40.7 million, representing the total costs of the buildings and improvements, including the costs paid by the lessor (the legal owner of the buildings), with a corresponding liability. Upon completion of construction of each building, the Company did not meet the sale-leaseback criteria for derecognition of the building assets and liabilities. Therefore the leases are accounted for as financing obligations and the buildings are depreciated over a 30 year useful life. The monthly rent payments made to the lessor under the lease agreements are recorded in the Company’s financial statements as land lease expense and principal and interest on the financing liabilities.

In the first quarter of 2010, the Company extended the facility leases for the Los Gatos buildings for an additional five year term after the remaining term of the original lease, thus increasing the future minimum payments under lease financing obligations by approximately $14 million. As of September 30, 2010, the remaining future minimum payments under the lease financing obligation are $24.6 million. The leases continue to be accounted for as financing obligations and no gain or loss was recorded as a result of the lease financing modification. The lease financing obligation balance at the end of the extended lease term will be approximately $25.8 million which approximates the net book value of the buildings to be relinquished to the lessor.

Streaming Content

The Company classifies streaming content as either a current or non-current library asset in the consolidated balance sheets based on the estimated time of usage after certain criteria have been met, including availability of the content for streaming by Netflix subscribers. The Company had $1,180.7 million and $114.8 million of commitments at September 30, 2010 and December 31, 2009, respectively, related to streaming content license agreements that do not meet asset recognition criteria.

The Company has entered into an agreement under which it has the obligation to pay license fees in exchange for certain qualifying titles that are released theatrically in the United States from 2010 through 2018. The titles to be received under the agreement are at the discretion of the content provider, subject to certain minimum requirements. The license fees are based on the quantity of titles received and domestic theatrical exhibition receipts of qualifying titles. As these titles have not yet been released in theatres, the Company is unable to estimate the amounts to be paid under this arrangement. However, such amounts are expected to be significant.

The Company also has certain license agreements with studios that include a maximum number of titles that the Company may or may not receive in the future. Access to these titles is based on the discretion of the studios and, as such, the Company may not receive these titles. If the Company did receive access to the maximum number of titles, the Company would incur up to an additional $21.6 million in commitments.

The Company is currently involved in negotiations with performing rights organizations (PROs) that hold the rights to music used in connection with streaming content. The Company accrues for estimated royalties that are due to PROs and adjusts these accruals based on any changes in estimates. During the third quarter of 2010, the Company reduced this accrual by $3.5 million as a result of lower estimated royalty rates. The outcome of these negotiations is uncertain. Additionally, pending litigation between certain PROs and other third parties could impact our negotiations. If we are unable to reach mutually acceptable terms with the PROs, the Company could become involved in similar litigation. The results of any negotiation or litigation may be materially different from management’s estimates.

Litigation

From time to time, in the normal course of its operations, the Company is a party to litigation matters and claims, including claims relating to employee relations, business practices and patent infringement. Litigation can be expensive and disruptive to normal business operations. Moreover, the results of complex legal proceedings are difficult to predict and the Company’s view of these matters may change in the future as the litigation and events related thereto unfold. The Company expenses legal fees as incurred. The Company makes a provision for contingent losses when it is both probable that a liability has been incurred and the amount of the loss can be reasonably estimated. An unfavorable outcome to any legal matter, if material, could have an adverse effect on the Company’s operations or its financial position, liquidity or results of operations.

On March 29, 2010, Parallel Networks, LLC filed a complaint for patent infringement against the Company and others in the United States District Court for the Eastern District of Texas, captioned Parallel Networks, LLC v. Abercrombie & Fitch Co., et. al , Civil Action No 6:10-cv-00111-LED. The complaint alleges that the Company infringed U.S. Patent No. 6,446,111 entitled “Method and Apparatus for Client-Server Communication Using a Limited Capability Client Over a Low-Speed Communication Link,” issued on September 3, 2002. The complaint seeks unspecified compensatory and enhanced damages, interest and fees, and seeks to permanently enjoin the Company from infringing the patent in the future. With respect to this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450 Commitments and Contingencies ; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

On September 25, 2009, Alcatel-Lucent USA Inc. filed a complaint for patent infringement against the Company in the United States District Court for the Eastern District of Texas, captioned Alcatel-Lucent USA Inc. v. Amazon.com Inc., et. al, Civil Action No. 6:09-cv-422. The complaint alleges that the Company infringed U.S. Patents Nos. 5,649,131 entitled “Communications Protocol” issued on July 15, 1997, 5,623,656 entitled “Script Based Data Communication System and Method Utilizing State Memory” issued on April 22, 1997 and 5,404,507 entitled “Apparatus and Method for Finding Records in a Database by Formulating a Query Using Equivalent Terms Which Correspond to Terms in the Input Query,” issued April 4, 1995. The complaint seeks unspecified compensatory and enhanced damages, interest, costs and fees, and seeks to permanently enjoin the Company from infringing the patents in the future. With respect to this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

In January through April of 2009, a number of purported anti-trust class action suits were filed against the Company. Wal-Mart Stores, Inc. and Walmart.com USA LLC (collectively, Wal-Mart) were also named as defendants in these suits. Most of the suits were filed in the United States District Court for the Northern District of California and other federal district courts around the country. A number of suits were filed in the Superior Court of the State of California, Santa Clara County. The plaintiffs, who are current or former Netflix customers, generally allege that Netflix and Wal-Mart entered into an agreement to divide the markets for sales and online rentals of DVDs in the United States, which resulted in higher Netflix subscription prices. On April 10, 2009, the Judicial Panel on Multidistrict Litigation ordered all cases pending in federal court transferred to the Northern District of California to be consolidated or coordinated for pre-trial purposes. These cases have been assigned the multidistrict litigation number MDL-2029. On March 19, 2010, plaintiffs filed a motion for class certification. The cases pending in the Superior Court of the State of California, Santa Clara County have been consolidated. In addition, in May of 2009, three additional lawsuits were filed—two in the Northern District of California and one in the Superior Court of the State of California, San Mateo County—alleging identical conduct and seeking identical relief. In these three cases, the plaintiffs are current or former subscribers to the online DVD rental service offered by Blockbuster Inc. The two cases filed in federal court on behalf of Blockbuster subscribers have been related to MDL-2029. On December 1, 2009, the federal Court entered an order granting defendants’ motion to dismiss the two federal cases filed on behalf of Blockbuster subscribers. Plaintiffs filed an amended complaint on March 1, 2010. Defendants moved to dismiss the Blockbuster subscribers’ amended complaint on March 31, 2010. The Court denied the motion to dismiss on July 6, 2010. The lawsuit filed in Superior Court of the State of California, San Mateo County has been coordinated with the cases pending in Santa Clara County. The complaints, which assert violations of federal and/or state antitrust laws, seek injunctive relief, costs (including attorneys’ fees) and damages in an unspecified amount. On August 27, 2010, Wal-Mart stated that it had settled the cases filed in Federal Court with both the Netflix and Blockbuster plaintiffs. Details of the settlement were not disclosed and plaintiffs have not yet filed a motion for preliminary approval of the Wal-Mart settlement. With respect to this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

On October 24, 2008, Media Queue, LLC filed a complaint for patent infringement against the Company in the United States District Court for the Eastern District of Oklahoma, captioned Media Queue, LLC v. Netflix, Inc., et. al , Civil Action No. CIV 08-402-KEW. The complaint alleges that the Company infringed U.S. Patent No. 7,389,243 entitled “Notification System and Method for Media Queue” issued on June 17, 2008. The complaint seeks unspecified compensatory and enhanced damages, interest and fees, and seeks to permanently enjoin the Company from infringing the patent in the future. On February 24, 2009, the case was transferred to the Northern District of California. On August 14, 2009, the Company filed a motion for summary judgment of non-infringement. A hearing on the motion was held on November 17, 2009. On December 1, 2009, the Court granted the Company’s motion for summary judgment of non-infringement. On February 10, 2010, plaintiff appealed the summary judgment ruling. With respect to this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

On December 28, 2007, Parallel Networks, LLC filed a complaint for patent infringement against the Company in the United States District Court for the Eastern District of Texas, captioned Parallel Networks, LLC v. Netflix, Inc., et. al , Civil Action No 2:07-cv-562-DF. The complaint alleges that the Company infringed U.S. Patent Nos. 5,894,554 and 6,415,335 B1 entitled “System For Managing Dynamic Web Page Generation Requests by Intercepting Request at Web Server and Routing to Page Server Thereby Releasing Web Server to Process Other Requests” and “System and Method for Managing Dynamic Web Page Generation Requests”, issued on April 13, 1999 and July 2, 2002, respectively. The complaint seeks unspecified compensatory and enhanced damages, interest and fees, and seeks to permanently enjoin the Company from infringing the patent in the future. On March 10, 2010, the Company filed a motion for summary judgment of invalidity. On March 26, 2010, the Company filed a motion for summary judgment of non-infringement. The Court had set a July 28, 2010 hearing date for these motions. On August 5, 2010, the parties stipulated to dismiss the litigation. On August 9, 2010, the Court entered an Order dismissing the case pursuant to the stipulation. Netflix paid no amount to plaintiff in relation to the dismissal.

The Company is involved in other litigation matters not listed above but does not consider the matters to be material either individually or in the aggregate at this time. The Company’s view of the matters not listed may change in the future as the litigation and events related thereto unfold.

 

Indemnification

In the ordinary course of business, the Company enters into contractual arrangements under which it has agreed to provide indemnification of varying scope and terms to business partners and other parties with respect to certain matters, including, but not limited to, losses arising out of the Company’s breach of such agreements and out of intellectual property infringement claims made by third parties. In these circumstances, payment may be conditional on the other party making a claim pursuant to the procedures specified in the particular contract. Further, the Company’s obligations under these agreements may be limited in terms of time or amount, and, in some instances, the Company may have recourse against third parties for certain payments. In addition, the Company has entered into indemnification agreements with its directors and certain of its officers that will require it, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors or officers. The terms of such obligations vary.

It is not possible to make a reasonable estimate of the maximum potential amount of future payments under these or similar agreements due to the conditional nature of the Company’s obligations and the unique facts and circumstances involved. No amount has been accrued in the accompanying consolidated financial statements with respect to these indemnification obligations.