UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 8-K
 
CURRENT REPORT
 
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
 
Date of Report (Date of earliest event reported): February 10, 2022

VIAD CORP
 (Exact name of registrant as specified in its charter)

Delaware	001-11015	36-1169950	
(State or other jurisdiction
of incorporation)	(Commission File Number)	(IRS Employer
Identification No.)	
 	 	 	
7000 E. 1ST AVENUE
SCOTTSDALE, Arizona	 	85251-4304	
(Address of principal executive offices)	 	(Zip Code)	
 
Registrant’s telephone number, including area code: (602) 207-1000
 
Not Applicable
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)	
☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)	
☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))	
☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))	
 
Securities registered pursuant to Section 12(b) of the Act:

Title of each class	 	Trading
Symbol(s)	 	Name of each exchange on which registered	
Common Stock, $1.50 Par Value	 	VVI	 	New York Stock Exchange	
Preferred Stock Purchase Rights	 	__	 	New York Stock Exchange	
 
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
 
Emerging growth company ☐
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02 Results of Operations and Financial Condition.
 
On February 10, 2022, we issued a press release announcing our earnings for the fourth quarter and full year ended December 31, 2021. A copy of the earnings press release is furnished as Exhibit 99.1 to this current report.
 
This press release, including Exhibit 99.1, will not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section and it will not be incorporated by reference in any filing under the Securities Act of 1933, as amended (the “Securities Act”), or the Exchange Act, except as expressly set forth by specific reference in such a filing.

Item 9.01 Financial Statements and Exhibits.
 
 (d) Exhibits

Exhibit
Number	 	Description	
 	 	 	
99.1	 	 Viad Corp Press Release dated February 10, 2022	
104	 	 Cover Page Interactive Data File (embedded within the Inline XBRL document)	

SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 	 	Viad Corp	
 	 	(Registrant)	
 	 	 	 	
February 10, 2022	 	By:	/s/ Leslie S. Striedel	
 	 	 	Leslie S. Striedel	
 	 	 	Chief Accounting Officer	

 	 Exhibit 99.1	

Viad Corp Reports Results for the 2021 Fourth Quarter and Full Year

•	Delivers significant improvement in full year results with continued recovery at both Pursuit and GES	
•	Pursuit fourth quarter revenue exceeds pre-COVID levels driven by new attractions	
•	GES fourth quarter revenue increases 38% on sequential quarter basis	

SCOTTSDALE, February 10, 2022 -- Viad Corp (NYSE: VVI), a leading provider of experiential leisure travel and live events and marketing experiences, today reported financial results for the 2021 fourth quarter and full year.
 
Steve Moster, president and chief executive officer, commented, “Both Pursuit and GES finished 2021 with solid fourth quarter results. Pursuit revenue exceeded pre-COVID levels during the quarter primarily driven by our new world-class attractions that opened this year, and GES’ fourth quarter revenue grew 38% on a sequential quarter basis.”
 
Fourth Quarter and Full Year 2021 Results
 
Fourth quarter revenue was $183.6 million, up from $27.9 million in the 2020 fourth quarter. Fourth quarter net loss attributable to Viad improved to a net loss of $22.5 million and our consolidated adjusted EBITDA* improved to negative $3.8 million, as compared to a net loss of $50.5 million and negative adjusted EBITDA* of $32.8 million in the 2020 fourth quarter.
 
Full year revenue was $507.3 million, up from $415.4 million in 2020. Full year net loss attributable to Viad improved to $92.7 million and our consolidated adjusted EBITDA* improved to positive $1.3 million, as compared to a net loss of $374.1 million and negative adjusted EBITDA* of $56.8 million in 2020.
 
These improvements relative to the prior year primarily reflect accelerating activity in leisure travel and in-person events as the world emerges from COVID lock-downs and finds safe ways to travel and convene.
 
* Refer to Table 2 of this press release for a discussion and reconciliation of this non-GAAP financial measure to its     most directly comparable GAAP financial measure.

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Moster commented, “With a strong rebound in leisure travel, the return of in-person events, and great execution by our teams, the company delivered positive adjusted EBITDA for the 2021 full year. We are very pleased with the actions we have taken to invest in new high-margin experiences at Pursuit, transform GES’ cost structure, and increase our financial flexibility to support our growth initiatives. We are well-positioned for continued improvement in profitability as our industries continue to recover.”
 
Regarding Pursuit, Moster commented, “At Pursuit, our seasonally slow fourth quarter revenue of $23.4 million exceeded the amount generated in the pre-pandemic 2019 fourth quarter primarily due to our new attractions that opened this year, which contributed approximately $5 million in incremental revenue during the quarter. For the full year, Pursuit revenue of $187 million reached approximately 84% of the amount generated in 2019, reflecting $15.6 million of incremental revenue from our new experiences and strong leisure travel demand. Pursuit’s full year adjusted EBITDA of $42.7 million increased by $52.4 million year-over-year. We saw exceptionally strong visitation during peak season this year at our Glacier and Alaska experiences, and we expect that to continue into 2022, combined with improved visitation across our Canadian experiences with the border now open. Our three new high-margin attractions will have a full season of operations in 2022, and we will welcome the opening of our new 88-room hotel in Jasper ahead of this peak season.”
 
Regarding GES, Moster commented, “At GES, our fourth quarter revenue of $160.2 million increased 38% from the third quarter and reached 57% of the amount generated in the 2019 fourth quarter. GES’ fourth quarter adjusted EBITDA increased $32.5 million year-over-year and achieved a more than 20% flow-through on incremental year-over-year revenue. We are very pleased with the transformational changes we made to significantly improve our cost structure and how our team worked closely to manage our variable costs against the event activity during the quarter. As we head into 2022, we look forward to continuing to produce extraordinary live events, partnering with new Brand Experiences clients, and utilizing our low-cost model to maximize profitability.”
 
Cash Flow and Balance Sheet Highlights
 
Our 2021 fourth quarter cash flow from operations was an outflow of approximately $35 million, our capital expenditures totaled approximately $13 million, and we paid approximately $2 million in cash dividends on our convertible preferred equity and a $1 million principal payment on our Term Loan B.
 
At December 31, 2021, our cash and cash equivalents were approximately $62 million and we had approximately $87 million of capacity available on our revolving credit facility ($100 million total facility size, less approximately $13 million in letters of credit). Our debt totaled approximately $474 million, including $399 million outstanding on our Term Loan B, financing lease obligations of approximately $63 million (which primarily comprises real estate leases at Pursuit), and approximately $12 million in other debt.
 
Moster commented, “Our teams have done and continue to do a fantastic job responding to the challenges of the COVID pandemic to maintain a solid liquidity position while also making investments to continue Pursuit’s growth journey. We are excited about the investments we made to open three new Pursuit attractions during 2021 that will deliver incremental cash flow and help propel us back to an accelerated growth trajectory. Additionally, our new 88-room hotel in Jasper is on track to open ahead of this peak tourism season in the early-summer.  We continue to actively pursue other compelling investments, including new FlyOver locations and acquisitions in iconic locations.”
 
2022 Outlook
 
Moster said, “Having finished 2021 on much stronger footing than we started, we have much reason to be excited about the year ahead. At this time last year, the live event industry was still largely shut down and the Canadian border was closed to international travel, and that remained the case until the 2021 third quarter. Fast forward to today, and major live events are taking place around the world and Canada is welcoming international visitors.  We have three new Pursuit experiences online and a fourth set to open this summer.  GES is successfully servicing clients with its new lower-cost model and businesses are gradually lifting corporate travel restrictions as vaccines and mitigation efforts are proving effective.”
 
Moster continued, “Without question we are still operating in a very dynamic environment, and our teams have demonstrated their ability to anticipate challenges and respond very well. Although the Omicron variant is resulting in some near-term disruption to first quarter activity, we expect to deliver significant growth in full year 2022 revenue and adjusted EBITDA at both Pursuit and GES.”

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Full Year 2022
 
We expect Pursuit’s full year 2022 adjusted EBITDA to be near or above pre-pandemic levels with several new experiences online and improvements in long-haul international travel.
 
We expect GES’ full year 2022 adjusted EBITDA to be above breakeven with the acceleration of live event activity as we move past the near-term disruption to first quarter events caused by the Omicron variant.
 
First Quarter 2022
 
We expect Pursuit’s first quarter 2022 revenue to be approximately double the revenue generated in the 2019 first quarter, with a higher seasonal adjusted EBITDA loss.  Revenue from new experiences is anticipated to more than offset lower international visitation to the Banff area during this seasonally slow period.
 
We expect GES’ first quarter 2022 revenue to be approximately 50% lower than the revenue generated in the 2019 first quarter, with a flow-through on the revenue decline of about 20% to adjusted EBITDA versus the 2019 quarter. GES’s revenue during the early part of the first quarter is being impacted by Omicron.  We are preparing for an acceleration of event activity beginning in March.
 
These expectations are subject to the impact of COVID, including the Omicron variant.
 
Conference Call Details
 
To join the live conference call, please register at least 10 minutes before the start of the call using the following link: https://www.incommglobalevents.com/registration/q4inc/9713/viad-corp-fourth-quarter-2021-earnings-call/. After registering, an email confirmation will be sent that includes dial-in information as well as unique codes for entry into the live call. Registration will be open throughout the call. However, we recommend that you register a day in advance to ensure access for the full call.
 
A live audio webcast of the call will also be available in listen-only mode through the "Investors" section of our website. A replay of the webcast will be available on our website shortly after the call and, for a limited time, by calling (866) 813-9403 or (929) 458-6194 and entering the conference ID 511621.
 
About Viad
 
Viad (NYSE: VVI) is a leading provider of experiential leisure travel and live events and marketing experiences that generates revenue and shareholder value through two businesses: Pursuit and GES. Pursuit is a collection of inspiring and unforgettable travel experiences in Alaska, Montana, the Canadian Rockies, Vancouver, Reykjavik, and Las Vegas, as well as a new experience planned in Toronto.  Pursuit’s collection includes attractions, lodges and hotels, and sightseeing tours that connect guests with iconic places. GES is a global, full-service live events company offering a comprehensive range of services to the world's leading brands and event organizers. Our business strategy focuses on providing superior experiential services to our customers and sustainable returns on invested capital to our shareholders. Viad is an S&P SmallCap 600 company. For more information, visit www.viad.com.

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Forward-Looking Statements
 
This press release contains a number of forward-looking statements. Words, and variations of words, such as “will,” “may,” “expect,” “would,” “could,” “might,” “intend,” “plan,” “believe,” “estimate,” “anticipate,” “deliver,” “seek,” “aim,” “potential,” “target,” “outlook,” and similar expressions are intended to identify our forward-looking statements. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements.  These forward-looking statements are not historical facts and are subject to a host of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those in the forward-looking statements.

Important factors that could cause actual results to differ materially from those described in our forward-looking statements include, but are not limited to, the following:

●	the impact of the COVID-19 pandemic on our financial condition, liquidity, and cash flow;	
●	our ability to anticipate and adjust for the impact of the COVID-19 pandemic on our businesses;	
●	general economic uncertainty in key global markets and a worsening of global economic conditions;	
●	travel industry disruptions;	
●	our ability to successfully integrate and achieve established financial and strategic goals from acquisitions;	
●	our dependence on large exhibition event clients;	
●	the importance of key members of our account teams to our business relationships;	
●	the competitive nature of the industries in which we operate;	
●	unanticipated delays and cost overruns of our capital projects, and our ability to achieve established financial and strategic goals for such projects;	
●	seasonality of our businesses;	
●	transportation disruptions and increases in transportation costs;	
●	natural disasters, weather conditions, and other catastrophic events;	
●	our multi-employer pension plan funding obligations;	
●	our exposure to labor cost increases and work stoppages related to unionized employees;	
●	liabilities relating to prior and discontinued operations;	
●	adverse effects of show rotation on our periodic results and operating margins;	
●	our exposure to currency exchange rate fluctuations;	
●	our exposure to cybersecurity attacks and threats;	
●	compliance with laws governing the storage, collection, handling, and transfer of personal data and our exposure to legal claims and fines for data breaches or improper handling of such data; and	
●	changes affecting the London Inter-bank Offered Rate.	

For a more complete discussion of the risks and uncertainties that may affect our business or financial results, please see Item 1A, “Risk Factors,” of our most recent annual report on Form 10-K and our most recent quarterly report on Form 10-Q filed with the SEC. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this press release except as required by applicable law or regulation.

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Forward-Looking Non-GAAP Measures
 
The company has not quantitatively reconciled its guidance for adjusted EBITDA to its respective most comparable GAAP measure because certain reconciling items that impact this metric including, provision for income taxes, interest expense, restructuring or impairment charges, acquisition-related costs, and attraction start-up costs have not occurred, are out of the company’s control, or cannot be reasonably predicted. Accordingly, reconciliations to the nearest GAAP financial measure are not available without unreasonable effort. Please note that the unavailable reconciling items could significantly impact the company’s results as reported under GAAP.

 
Contact
 
Carrie Long or Michelle Porhola
Investor Relations
(602) 207-2681
ir@viad.com

VIAD CORP AND SUBSIDIARIES
TABLE ONE - QUARTERLY AND FULL YEAR RESULTS
(UNAUDITED)

 	 	Three months ended December 31,	 	 	Year ended December 31,	 	 	 	 	
(in thousands, except per share data)	 	2021	 	 	2020	 	 	$ Change	 	 	% Change	 	 	2021	 	 	2020	 	 	$ Change	 	 	% Change	 	
Revenue:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
GES	 	$	160,183	 	 	$	18,695	 	 	$	141,488	 	 	 	**		 	$	320,292	 	 	$	338,625	 	 	$	(18,333	)	 	 	-5.4	%	
Pursuit	 	 	23,390	 	 	 	9,208	 	 	 	14,182	 	 	 	**		 	 	187,048	 	 	 	76,810	 	 	 	110,238	 	 	 	 **		
Total revenue	 	$	183,573	 	 	$	27,903	 	 	$	155,670	 	 	 	**		 	$	507,340	 	 	$	415,435	 	 	$	91,905	 	 	 	22.1	%	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Segment operating income (loss):	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
GES	 	$	4,689	 	 	$	(34,447	)	 	$	39,136	 	 	 	**		 	$	(51,611	)	 	$	(73,897	)	 	$	22,286	 	 	 	30.2	%	
Pursuit	 	 	(18,574	)	 	 	(15,844	)	 	 	(2,730	)	 	 	-17.2	%	 	 	4,609	 	 	 	(42,343	)	 	 	46,952	 	 	 	 **		
Segment operating loss	 	 	(13,885	)	 	 	(50,291	)	 	 	36,406	 	 	 	72.4	%	 	 	(47,002	)	 	 	(116,240	)	 	 	69,238	 	 	 	59.6	%	
Corporate eliminations	 	 	18	 	 	 	17	 	 	 	1	 	 	 	5.9	%	 	 	70	 	 	 	65	 	 	 	5	 	 	 	7.7	%	
Corporate activities (Note A)	 	 	(3,585	)	 	 	(2,785	)	 	 	(800	)	 	 	-28.7	%	 	 	(11,689	)	 	 	(8,687	)	 	 	(3,002	)	 	 	-34.6	%	
Restructuring charges (Note B)	 	 	(267	)	 	 	(1,070	)	 	 	803	 	 	 	75.0	%	 	 	(6,066	)	 	 	(13,440	)	 	 	7,374	 	 	 	54.9	%	
Impairment charges (Note C)	 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		 	 	-	 	 	 	(203,076	)	 	 	203,076	 	 	 	-100.0	%	
Pension plan withdrawal	 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		 	 	(57	)	 	 	(462	)	 	 	405	 	 	 	87.7	%	
Other expense	 	 	(507	)	 	 	(238	)	 	 	(269	)	 	 	 **		 	 	(2,013	)	 	 	(1,132	)	 	 	(881	)	 	 	-77.8	%	
Net interest expense (Note D)	 	 	(8,156	)	 	 	(3,488	)	 	 	(4,668	)	 	 	 **		 	 	(28,324	)	 	 	(17,887	)	 	 	(10,437	)	 	 	-58.3	%	
Loss from continuing operations before income taxes	 	 	(26,382	)	 	 	(57,855	)	 	 	31,473	 	 	 	54.4	%	 	 	(95,081	)	 	 	(360,859	)	 	 	265,778	 	 	 	73.7	%	
Income tax (expense) benefit (Note E)	 	 	1,906	 	 	 	6,208	 	 	 	(4,302	)	 	 	-69.3	%	 	 	1,788	 	 	 	(14,246	)	 	 	16,034	 	 	 	 **		
Loss from continuing operations	 	 	(24,476	)	 	 	(51,647	)	 	 	27,171	 	 	 	52.6	%	 	 	(93,293	)	 	 	(375,105	)	 	 	281,812	 	 	 	75.1	%	
Income (loss) from discontinued operations (Note F)	 	 	24	 	 	 	(25	)	 	 	49	 	 	 	 **		 	 	558	 	 	 	(1,847	)	 	 	2,405	 	 	 	 **		
Net loss	 	 	(24,452	)	 	 	(51,672	)	 	 	27,220	 	 	 	52.7	%	 	 	(92,735	)	 	 	(376,952	)	 	 	284,217	 	 	 	75.4	%	
Net (income) loss attributable to noncontrolling interest	 	 	1,363	 	 	 	740	 	 	 	623	 	 	 	84.2	%	 	 	(1,686	)	 	 	1,376	 	 	 	(3,062	)	 	 	 **		
Net loss attributable to redeemable noncontrolling interest	 	 	545	 	 	 	459	 	 	 	86	 	 	 	18.7	%	 	 	1,766	 	 	 	1,482	 	 	 	284	 	 	 	19.2	%	
Net loss attributable to Viad	 	$	(22,544	)	 	$	(50,473	)	 	$	27,929	 	 	 	55.3	%	 	$	(92,655	)	 	$	(374,094	)	 	$	281,439	 	 	 	75.2	%	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Amounts Attributable to Viad:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Loss from continuing operations	 	$	(22,568	)	 	$	(50,448	)	 	$	27,880	 	 	 	55.3	%	 	$	(93,213	)	 	$	(372,247	)	 	$	279,034	 	 	 	75.0	%	
Income (loss) from discontinued operations (Note F)	 	 	24	 	 	 	(25	)	 	 	49	 	 	 	 **		 	 	558	 	 	 	(1,847	)	 	 	2,405	 	 	 	 **		
Net loss	 	$	(22,544	)	 	$	(50,473	)	 	$	27,929	 	 	 	55.3	%	 	$	(92,655	)	 	$	(374,094	)	 	$	281,439	 	 	 	75.2	%	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Loss per common share attributable to Viad (Note G):	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Basic loss per common share	 	$	(1.23	)	 	$	(2.58	)	 	$	1.35	 	 	 	52.3	%	 	$	(5.01	)	 	$	(18.64	)	 	$	13.63	 	 	 	73.1	%	
Diluted loss per common share	 	$	(1.23	)	 	$	(2.58	)	 	$	1.35	 	 	 	52.3	%	 	$	(5.01	)	 	$	(18.64	)	 	$	13.63	 	 	 	73.1	%	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Weighted-average common shares outstanding:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Basic weighted-average outstanding common shares	 	 	20,456	 	 	 	20,325	 	 	 	131	 	 	 	0.6	%	 	 	20,411	 	 	 	20,279	 	 	 	132	 	 	 	0.7	%	
Additional dilutive shares related to share-based compensation	 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		
Diluted weighted-average outstanding common shares	 	 	20,456	 	 	 	20,325	 	 	 	131	 	 	 	0.6	%	 	 	20,411	 	 	 	20,279	 	 	 	132	 	 	 	0.7	%	

 	 	As of December 31,	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Capitalization Data:	 	 	2021	 	 	 	2020	 	 	 	$ Change	 	 	 	  % Change	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Cash and cash equivalents	 	 	61,600	 	 	 	39,545	 	 	 	22,055	 	 	 	55.8	%	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total debt	 	 	474,184	 	 	 	296,428	 	 	 	177,756	 	 	 	60.0	%	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Viad shareholders' equity	 	 	6,282	 	 	 	95,955	 	 	 	(89,673)		 	 	-93.5	%	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Non-controlling interests (redeemable and non-redeemable)	 	 	91,000	 	 	 	83,369	 	 	 	7,631	 	 	 	9.2	%	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Convertible Series A Preferred Stock (Note H):	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Convertible preferred shares issued and outstanding	 	 	141,827	 	 	 	138,006	 	 	 	3,821	 	 	 	2.8	%	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Equivalent number of common shares	 	 	6,674	 	 	 	6,494	 	 	 	180	 	 	 	2.8	%	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
** Change is greater than +/- 100 percent	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

VIAD CORP AND SUBSIDIARIES
TABLE ONE - NOTES TO QUARTERLY AND FULL YEAR RESULTS
(UNAUDITED)

(A)	Corporate Activities — The increase in corporate activities expense during 2021 relative to 2020 was primarily due to higher performance-based compensation expense as we reduced our estimated performance achievement to zero in 2020 as a result of the COVID-19 pandemic, offset in part by fees and expenses related to the equity raise and credit facility amendment in 2020.	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
(B)	Restructuring Charges — Restructuring charges during 2021 and 2020 were primarily related to facility closures and the elimination of certain positions at GES. In response to the COVID-19 pandemic, we accelerated our transformation and streamlining efforts at GES to significantly reduce costs and create a lower and more flexible cost structure focused on servicing our more profitable market segments, as well as charges related to the closure of GES’ United Kingdom based audio-visual services business in 2020.  Restructuring charges in 2020 also included the elimination of certain positions at our corporate office.	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
(C)	Impairment Charges — Due to the deteriorating macroeconomic environment in 2020 related to the COVID-19 pandemic, resulting in disruptions to our operations and the decline in our stock price, we recorded non-cash goodwill impairment charges of $185.8 million, a non-cash impairment charge to intangible assets of $15.7 million related to GES’ United States audio-visual production business, and a fixed asset impairment charge of $1.6 million.	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
(D)	Net Interest Expense — The increase in interest expense relative to 2020 was primarily due to higher interest rates and higher debt balances during 2021. Additionally, as a result of the refinance and the repayment of the 2018 Credit Facility, we recorded $2.1 million of interest expense related to the write-off of unamortized debt issuance costs during 2021.	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
(E)	Income Tax (Expense) Benefit – Our effective income tax rate was 2% for 2021 as compared to a negative 4% for 2020. The effective tax rate for 2021 was lower than the blended statutory rate primarily as a result of excluding the tax benefit on losses recognized in the United States, the United Kingdom, and other European countries where we have a valuation allowance. The negative effective tax rate for 2020 was due to the recording of a $25.5 million valuation allowance against our remaining deferred tax assets (net) in the United States, United Kingdom, and other European countries, as well as no tax benefits on non-deductible goodwill impairments and losses recognized in those jurisdictions.	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
(F)	Income (Loss) from Discontinued Operations — Loss from discontinued operations during 2020 was primarily due to a settlement and legal expenses related to previously sold operations.	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
(G)	Income (Loss) per Common Share — We apply the two-class method in calculating income (loss) per common share as preferred stock and unvested share-based payment awards that contain nonforteitable rights to dividends are considered participating securities. Accordingly, such securities are included in the earnings allocation in calculating income per share.	
 	Diluted income (loss) per common share is calculated using the more dilutive of the two-class method or as-converted method.  The two-class method uses net income (loss) available to common stockholders and assumes conversion of all potential shares other than participating securities.  The as-converted method uses net income (loss) available to common shareholders and assumes conversion of all potential shares including participating securities.  Dilutive potential common shares include outstanding stock options, unvested restricted share units and convertible preferred stock.	
 	 	
 	Additionally, the adjustment to the carrying value of redeemable non-controlling interests is reflected in income (loss) per common share.	
 	 	
 	The components of basic and diluted income (loss) per share are as follows:	 	 	 	 	 	 	 	 	 	 	

 	 	Three months ended December 31,	 	 	Year ended December 31,	 	
(in thousands)	 	2021	 	 	2020	 	 	$ Change	 	 	% Change	 	 	2021	 	 	2020	 	 	$ Change	 	 	% Change	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net loss attributable to Viad	 	$	(22,544	)	 	$	(50,473	)	 	$	27,929	 	 	 	55.3	%	 	$	(92,655	)	 	$	(374,094	)	 	$	281,439	 	 	 	75.2	%	
Convertible preferred stock dividends paid in cash	 	 	(1,950	)	 	 	-	 	 	 	(1,950	)	 	 	 **		 	 	(3,900	)	 	 	-	 	 	 	(3,900	)	 	 	 **		
Convertible preferred stock dividends paid in kind	 	 	-	 	 	 	(1,872	)	 	 	1,872	 	 	 	-100.0	%	 	 	(3,821	)	 	 	(3,006	)	 	 	(815	)	 	 	-27.1	%	
Adjustment to the redemption value of redeemable noncontrolling interest	 	 	(706	)	 	 	-	 	 	 	(706	)	 	 	 **		 	 	(1,797	)	 	 	(926	)	 	 	(871	)	 	 	-94.1	%	
Undistributed income (loss) attributable to Viad	 	 	(25,200	)	 	 	(52,345	)	 	 	27,145	 	 	 	51.9	%	 	 	(102,173	)	 	 	(378,026	)	 	 	275,853	 	 	 	73.0	%	
Less: Allocation to participating securities	 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		
Net loss allocated to Viad common shareholders (basic)	 	$	(25,200	)	 	$	(52,345	)	 	$	27,145	 	 	 	51.9	%	 	$	(102,173	)	 	$	(378,026	)	 	$	275,853	 	 	 	73.0	%	
Add: Allocation to participating securities	 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		
Net loss allocated to Viad common shareholders (diluted)	 	$	(25,200	)	 	$	(52,345	)	 	$	27,145	 	 	 	51.9	%	 	$	(102,173	)	 	$	(378,026	)	 	$	275,853	 	 	 	73.0	%	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Basic weighted-average outstanding common shares	 	 	20,456	 	 	 	20,325	 	 	 	131	 	 	 	0.6	%	 	 	20,411	 	 	 	20,279	 	 	 	132	 	 	 	0.7	%	
Additional dilutive shares related to share-based compensation	 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		
Diluted weighted-average outstanding common shares	 	 	20,456	 	 	 	20,325	 	 	 	131	 	 	 	0.6	%	 	 	20,411	 	 	 	20,279	 	 	 	132	 	 	 	0.7	%	

(H)	Convertible Series A Preferred Stock — On August 5, 2020, we entered into an Investment Agreement with funds managed by private equity firm Crestview Partners, relating to the issuance of 135,000 shares of newly issued Convertible Series A Preferred Stock, par value $0.01 per share, for an aggregate purchase price of $135 million or $1,000 per share. The Convertible Series A Preferred Stock carries a 5.5% cumulative quarterly dividend, which is payable in cash or in-kind at Viad’s option and is convertible into shares of our common stock at a conversion price of $21.25 per share. During the twelve months ended December 30, 2021, $7.7 million of dividends were deemed declared of which $3.8 million was paid in-kind during the first and second quarters of 2021 and $3.9 million was paid in cash during the third and fourth quarters of 2021. We intend to pay preferred stock dividends in cash for the foreseeable future.	

The following table provides a summary of changes in Convertible Series A Preferred Stock shares outstanding:	 	
  	 	Three months ended	 	 	Year ended	 	
(in thousands)	 	December 31,	 	 	December 31,	 	
Convertible Series A Preferred Stock shares issued and outstanding:	 	2021	 	 	2020	 	 	2021	 	 	2020	 	
Beginning of the period	 	 	141,827	 	 	 	136,134	 	 	 	138,006	 	 	 	-	 	
New shares issued	 	 	-	 	 	 	-	 	 	 	-	 	 	 	135,000	 	
Dividends paid in kind	 	 	-	 	 	 	1,872	 	 	 	3,821	 	 	 	3,006	 	
End of the period	 	 	141,827	 	 	 	138,006	 	 	 	141,827	 	 	 	138,006	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
** Change is greater than +/- 100 percent	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

VIAD CORP AND SUBSIDIARIES	
TABLE TWO - NON-GAAP FINANCIAL MEASURES	
(UNAUDITED)	

IMPORTANT DISCLOSURES REGARDING NON-GAAP FINANCIAL MEASURES	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
This document includes the presentation of "Income (Loss) Before Other Items", "Adjusted EBITDA", "Segment Operating Income (Loss)", and "Adjusted Segment Operating Income (Loss)", which are supplemental to results presented under accounting principles generally accepted in the United States of America (“GAAP”) and may not be comparable to similarly titled measures presented by other companies.  These non-GAAP measures are utilized by management to facilitate period-to-period comparisons and analysis of Viad’s operating performance and should be considered in addition to, but not as substitutes for, other similar measures reported in accordance with GAAP.  The use of these non-GAAP financial measures is limited, compared to the GAAP measure of net income attributable to Viad, because they do not consider a variety of items affecting Viad’s consolidated financial performance as reconciled below.  Because these non-GAAP measures do not consider all items affecting Viad’s consolidated financial performance, a user of Viad’s financial information should consider net income attributable to Viad as an important measure of financial performance because it provides a more complete measure of the Company’s performance.	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Income (Loss) Before Other Items, Segment Operating Income (Loss), and Adjusted Segment Operating Income (Loss) are considered useful operating metrics, in addition to net income attributable to Viad, as potential variations arising from non-operational expenses/income are eliminated, thus resulting in additional measures considered to be indicative of Viad’s performance. Management believes that the presentation of Adjusted EBITDA provides useful information to investors regarding Viad’s results of operations for trending, analyzing and benchmarking the performance and value of Viad’s business. Management also believes that the presentation of Adjusted EBITDA for acquisitions and other major capital projects enables investors to assess how effectively management is investing capital into major corporate development projects, both from a valuation and return perspective.	

  	 	Three months ended December 31,	 	 	Year ended December 31,	 	
(in thousands, except per share data)	 	2021	 	 	2020	 	 	$ Change	 	 	% Change	 	 	2021	 	 	2020	 	 	$ Change	 	 	% Change	 	
Loss before other items:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net loss attributable to Viad	 	$	(22,544	)	 	$	(50,473	)	 	$	27,929	 	 	 	55.3	%	 	$	(92,655	)	 	$	(374,094	)	 	$	281,439	 	 	 	75.2	%	
(Income) loss from discontinued operations attributable to Viad	 	 	(24	)	 	 	25	 	 	 	(49	)	 	 	 **		 	 	(558	)	 	 	1,847	 	 	 	(2,405	)	 	 	 **		
Loss from continuing operations attributable to Viad	 	 	(22,568	)	 	 	(50,448	)	 	 	27,880	 	 	 	55.3	%	 	 	(93,213	)	 	 	(372,247	)	 	 	279,034	 	 	 	75.0	%	
Restructuring charges, pre-tax	 	 	267	 	 	 	1,070	 	 	 	(803	)	 	 	-75.0	%	 	 	6,066	 	 	 	13,440	 	 	 	(7,374	)	 	 	-54.9	%	
Impairment charges, pre-tax	 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		 	 	-	 	 	 	203,076	 	 	 	(203,076	)	 	 	-100.0	%	
Pension plan withdrawal, pre-tax	 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		 	 	57	 	 	 	462	 	 	 	(405	)	 	 	-87.7	%	
Restructuring related inventory write-off, pre-tax	 	 	-	 	 	 	5,300	 	 	 	(5,300	)	 	 	-100.0	%	 	 	-	 	 	 	5,300	 	 	 	(5,300	)	 	 	-100.0	%	
Acquisition-related costs and other non-recurring expenses, pre-tax (Note A)	 	 	(113	)	 	 	1,398	 	 	 	(1,511	)	 	 	 **		 	 	6,211	 	 	 	6,188	 	 	 	23	 	 	 	0.4	%	
Tax benefit on above items	 	 	(43	)	 	 	(134	)	 	 	91	 	 	 	67.9	%	 	 	(723	)	 	 	(256	)	 	 	(467	)	 	 	**		
Unfavorable tax matters	 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		 	 	-	 	 	 	25,500	 	 	 	(25,500	)	 	 	-100.0	%	
Loss before other items	 	$	(22,457	)	 	$	(42,814	)	 	$	20,357	 	 	 	47.5	%	 	$	(81,602	)	 	$	(118,537	)	 	$	36,935	 	 	 	31.2	%	

The components of income (loss) before other items per share are as follows:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Loss before other items (as reconciled above)	 	 	(22,457	)	 	 	(42,814	)	 	 	20,357	 	 	 	47.5	%	 	 	(81,602	)	 	 	(118,537	)	 	 	36,935	 	 	 	31.2	%	
Convertible preferred stock dividends paid in cash	 	 	(1,950	)	 	 	-	 	 	 	(1,950	)	 	 	 **		 	 	(3,900	)	 	 	-	 	 	 	(3,900	)	 	 	 **		
Convertible preferred stock dividends paid in kind	 	 	-	 	 	 	(1,872	)	 	 	1,872	 	 	 	-100.0	%	 	 	(3,821	)	 	 	(3,006	)	 	 	(815	)	 	 	-27.1	%	
Undistributed loss before other items attributable to Viad (Note B)	 	 	(24,407	)	 	 	(44,686	)	 	 	20,279	 	 	 	45.4	%	 	 	(89,323	)	 	 	(121,543	)	 	 	32,220	 	 	 	26.5	%	
Less: Allocation to participating securities (Note C)	 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		 	 	-	 	 	 	-	 	 	 	-	 	 	 	 **		
Diluted loss before other items allocated to Viad common shareholders	 	$	(24,407	)	 	$	(44,686	)	 	$	20,279	 	 	 	45.4	%	 	$	(89,323	)	 	$	(121,543	)	 	$	32,220	 	 	 	26.5	%	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Diluted weighted-average outstanding common shares	 	 	20,456	 	 	 	20,325	 	 	 	131	 	 	 	0.6	%	 	 	20,411	 	 	 	20,279	 	 	 	132	 	 	 	0.7	%	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Loss before other items per common share	 	$	(1.19	)	 	$	(2.20	)	 	$	1.01	 	 	 	45.9	%	 	$	(4.38	)	 	$	(5.99	)	 	$	1.61	 	 	 	26.9	%	

(A)  Acquisition-related costs and other non-recurring expenses include:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
  	 	Three months ended December 31,	 	 	 	 	 	 	 	Year ended December 31,	 	 	 	 	 	 	 	 	 	
(in thousands)	 	 	2021	 	 	 	2020	 	 	 	 	 	 	 	 	 	 	 	2021	 	 	 	2020	 	 	 	 	 	 	 	 	 	
Acquisition integration costs - Pursuit1	 	$	-	 	 	$	-	 	 	 	 	 	 	 	 	 	 	$	6	 	 	$	62	 	 	 	 	 	 	 	 	 	
Acquisition transaction-related costs - Pursuit1	 	 	209	 	 	 	-	 	 	 	 	 	 	 	 	 	 	 	862	 	 	 	-	 	 	 	 	 	 	 	 	 	
Acquisition transaction-related costs - Corporate2	 	 	(33	)	 	 	11	 	 	 	 	 	 	 	 	 	 	 	30	 	 	 	194	 	 	 	 	 	 	 	 	 	
Attraction start-up costs1, 3	 	 	(289	)	 	 	1,298	 	 	 	 	 	 	 	 	 	 	 	4,744	 	 	 	4,162	 	 	 	 	 	 	 	 	 	
Other non-recurring expenses2, 4	 	 	-	 	 	 	89	 	 	 	 	 	 	 	 	 	 	 	569	 	 	 	1,770	 	 	 	 	 	 	 	 	 	
Acquisition-related and other non-recurring expenses, pre-tax	 	$	(113	)	 	$	1,398	 	 	 	 	 	 	 	 	 	 	$	6,211	 	 	$	6,188	 	 	 	 	 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
1 Included in segment operating loss	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
2 Included in corporate activities	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
3 Includes costs related to the development of Pursuit's new FlyOver attractions in Iceland, Las Vegas, and Toronto, the Sky Lagoon in Iceland, and the Golden Skybridge in Canada.	 	
4 Includes non-capitalizable fees and expenses related to Viad’s credit facility refinancing efforts.	 	 	 	 	 	 	 	 	 	

(B)	We exclude the adjustment to the redemption value of redeemable noncontrolling interest from the calculation of income before other items per share as it is a non-cash adjustment that does not affect net income or loss attributable to Viad.	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
(C)	 Preferred stock and unvested share-based payment awards that contain nonforteitable rights to dividends are considered participating securities. Accordingly, such securities are included in the earnings allocation in calculating income (loss) before other items per common share unless the effect of such inclusion is anti-dilutive. The following table provides the share data used for calculating the allocation to participating securities if applicable:	
 	 	Three months ended December 31,	 	 	Year ended December 31,	 	
(in thousands)	 	2021	 	 	2020	 	 	2021	 	 	2020	 	
Weighted-average outstanding common shares	 	 	20,456	 	 	 	20,325	 	 	 	20,411	 	 	 	20,279	 	
Effect of participating convertible preferred shares (if applicable)	 	 	-	 	 	 	-	 	 	 	-	 	 	 	-	 	
Effect of participating non-vested shares (if applicable)	 	 	-	 	 	 	-	 	 	 	-	 	 	 	-	 	
Weighted-average shares including effect of participating interests (if applicable)	 	 	20,456	 	 	 	20,325	 	 	 	20,411	 	 	 	20,279	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
** Change is greater than +/- 100 percent	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

VIAD CORP AND SUBSIDIARIES	 	
TABLE TWO - NON-GAAP FINANCIAL MEASURES (CONTINUED)	 	
(UNAUDITED)	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Organic - The term "organic" is used within this document to refer to results without the impact of exchange rate variances and acquisitions, if any, until such acquisitions are included in the entirety of both comparable periods. The impact of exchange rate variances (or "FX Impact") is calculated as the difference between current period activity translated at the current period's exchange rates and the comparable prior period's exchange rates. Management believes that the presentation of "organic" results permits investors to better understand Viad's performance without the effects of exchange rate variances or acquisitions.	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	Three months ended December 31, 2021	 	 	Three months ended December 31, 2020	 	
($ in thousands)	 	
As Reported	 	 	Acquisitions (Note A)	 	 	
FX Impact	 	 	
Organic	 	 	
As Reported	 	 	Acquisitions (Note A)	 	 	
Organic	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Viad Consolidated:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Revenue	 	$	183,573	 	 	$	107	 	 	$	932	 	 	$	182,534	 	 	$	27,903	 	 	$	-	 	 	$	27,903	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net loss attributable to Viad	 	$	(22,544	)	 	 	 	 	 	 	 	 	 	 	 	 	 	$	(50,473	)	 	 	 	 	 	 	 	 	
Net loss attributable to noncontrolling interest	 	 	(1,363	)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(740	)	 	 	 	 	 	 	 	 	
Net loss attributable to redeemable noncontrolling interest	 	 	(545	)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(459	)	 	 	 	 	 	 	 	 	
(Income) loss from discontinued operations	 	 	(24	)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	25	 	 	 	 	 	 	 	 	 	
Income tax benefit	 	 	(1,906	)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(6,208	)	 	 	 	 	 	 	 	 	
Net interest expense	 	 	8,156	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	3,488	 	 	 	 	 	 	 	 	 	
Other expense	 	 	507	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	238	 	 	 	 	 	 	 	 	 	
Restructuring charges	 	 	267	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	1,070	 	 	 	 	 	 	 	 	 	
Depreciation and amortization	 	 	13,764	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	13,514	 	 	 	 	 	 	 	 	 	
Attraction start-up costs (B)	 	 	(289	)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	1,298	 	 	 	 	 	 	 	 	 	
Acquisition transaction-related costs	 	 	176	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	11	 	 	 	 	 	 	 	 	 	
Other non-recurring expenses (C)	 	 	-	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	89	 	 	 	 	 	 	 	 	 	
Restructuring related inventory write-off (D)	 	 	-	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	5,300	 	 	 	 	 	 	 	 	 	
Consolidated Adjusted EBITDA	 	$	(3,801	)	 	$	(221	)	 	$	(25	)	 	$	(3,555	)	 	$	(32,847	)	 	$	-	 	 	$	(32,847	)	
Corporate Adjusted EBITDA & corporate eliminations (E)	 	 	3,596	 	 	 	-	 	 	 	-	 	 	 	3,596	 	 	 	2,655	 	 	 	-	 	 	 	2,655	 	
Segment Adjusted EBITDA	 	$	(205	)	 	$	(221	)	 	$	(25	)	 	$	41	 	 	$	(30,192	)	 	$	-	 	 	$	(30,192	)	

GES Segment:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Revenue	 	$	160,183	 	 	$	-	 	 	$	322	 	 	$	159,861	 	 	$	18,695	 	 	$	-	 	 	$	18,695	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Segment operating income (loss)	 	$	4,689	 	 	$	-	 	 	$	(48	)	 	$	4,737	 	 	$	(34,447	)	 	$	-	 	 	$	(34,447	)	
Restructuring related inventory write-off (D)	 	 	-	 	 	 	-	 	 	 	-	 	 	 	-	 	 	 	5,300	 	 	 	-	 	 	 	5,300	 	
Adjusted segment operating income (loss)	 	 	4,689	 	 	 	-	 	 	 	(48	)	 	 	4,737	 	 	 	(29,147	)	 	 	-	 	 	 	(29,147	)	
Segment depreciation	 	 	3,746	 	 	 	-	 	 	 	9	 	 	 	3,737	 	 	 	4,956	 	 	 	-	 	 	 	4,956	 	
Segment amortization	 	 	1,214	 	 	 	-	 	 	 	1	 	 	 	1,213	 	 	 	1,353	 	 	 	-	 	 	 	1,353	 	
Segment Adjusted EBITDA	 	$	9,649	 	 	$	-	 	 	$	(38	)	 	$	9,687	 	 	$	(22,838	)	 	$	-	 	 	$	(22,838	)	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Adjusted segment operating margin	 	 	2.9	%	 	 	 	 	 	 	-14.9	%	 	 	3.0	%	 	 	 	**	 	 	 	 	 	 	 	**	
Segment Adjusted EBITDA margin	 	 	6.0	%	 	 	 	 	 	 	-11.8	%	 	 	6.1	%	 	 	 	**	 	 	 	 	 	 	 	**	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Pursuit Segment:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Revenue	 	$	23,390	 	 	$	107	 	 	$	610	 	 	$	22,673	 	 	$	9,208	 	 	$	-	 	 	$	9,208	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Segment operating loss	 	$	(18,574	)	 	$	(248	)	 	$	(165	)	 	$	(18,161	)	 	$	(15,844	)	 	$	-	 	 	$	(15,844	)	
Acquisition transaction-related costs	 	 	209	 	 	 	-	 	 	 	2	 	 	 	207	 	 	 	-	 	 	 	-	 	 	 	-	 	
Attraction start-up costs (B)	 	 	(289	)	 	 	-	 	 	 	-	 	 	 	(289	)	 	 	1,298	 	 	 	-	 	 	 	1,298	 	
Adjusted segment operating loss	 	 	(18,654	)	 	 	(248	)	 	 	(163	)	 	 	(18,243	)	 	 	(14,546	)	 	 	-	 	 	 	(14,546	)	
Segment depreciation	 	 	7,623	 	 	 	27	 	 	 	151	 	 	 	7,445	 	 	 	6,372	 	 	 	-	 	 	 	6,372	 	
Segment amortization	 	 	1,177	 	 	 	-	 	 	 	25	 	 	 	1,152	 	 	 	820	 	 	 	-	 	 	 	820	 	
Segment Adjusted EBITDA	 	$	(9,854	)	 	$	(221	)	 	$	13	 	 	$	(9,646	)	 	$	(7,354	)	 	$	-	 	 	$	(7,354	)	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Adjusted segment operating margin	 	 	-79.8	%	 	 	 	**	 	 	-26.7	%	 	 	-80.5	%	 	 	 	**	 	 	 	 	 	 	 	**	
Segment Adjusted EBITDA margin	 	 	-42.1	%	 	 	 	**	 	 	2.1	%	 	 	-42.5	%	 	 	-79.9	%	 	 	 	 	 	 	-79.9	%	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
(A) Acquisitions include the Golden Skybridge (acquired March 2021 and opened June 2021) for Pursuit.	 	 	 	 	 	 	 	 	 	
(B) Includes costs related to the development of Pursuit's new FlyOver attractions in Las Vegas and Toronto, the Sky Lagoon in Iceland, and the Golden Skybridge in Canada.	 	
(C) Includes non-capitalizable fees and expenses related to Viad’s credit facility refinancing efforts.	 	 	 	 	 	 	 	 	 	
(D) Includes inventory write-offs at GES in connection with transitioning to an outsourced model for trade show aisle carpet.	 	
(E) Corporate Adjusted EBITDA is calculated as Corporate activities expense before depreciation, acquisition-transaction-related costs and other non-recurring costs included within Corporate activities expense.	 	

VIAD CORP AND SUBSIDIARIES	 	
TABLE TWO - NON-GAAP FINANCIAL MEASURES (CONTINUED)	 	
(UNAUDITED)	 	

 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	Year ended December 31, 2021	 	 	 	 	 	Year ended December 31, 2020	 	
($ in thousands)	 	
As Reported	 	 	Acquisitions (Note A)	 	 	
FX Impact	 	 	
Organic	 	 	
As Reported	 	 	Acquisitions (Note A)	 	 	
Organic	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Viad Consolidated:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Revenue	 	$	507,340	 	 	$	2,638	 	 	$	7,512	 	 	$	497,190	 	 	$	415,435	 	 	$	-	 	 	$	415,435	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net loss attributable to Viad	 	$	(92,655	)	 	 	 	 	 	 	 	 	 	 	 	 	 	$	(374,094	)	 	 	 	 	 	 	 	 	
Net income (loss) attributable to noncontrolling interest	 	 	1,686	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(1,376	)	 	 	 	 	 	 	 	 	
Net loss attributable to redeemable noncontrolling interest	 	 	(1,766	)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(1,482	)	 	 	 	 	 	 	 	 	
(Income) loss from discontinued operations	 	 	(558	)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	1,847	 	 	 	 	 	 	 	 	 	
Income tax expense (benefit)	 	 	(1,788	)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	14,246	 	 	 	 	 	 	 	 	 	
Net interest expense	 	 	28,324	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	17,887	 	 	 	 	 	 	 	 	 	
Other expense	 	 	2,013	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	1,132	 	 	 	 	 	 	 	 	 	
Pension plan withdrawal	 	 	57	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	462	 	 	 	 	 	 	 	 	 	
Impairment charges	 	 	-	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	203,076	 	 	 	 	 	 	 	 	 	
Restructuring charges	 	 	6,066	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	13,440	 	 	 	 	 	 	 	 	 	
Depreciation and amortization	 	 	53,750	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	56,565	 	 	 	 	 	 	 	 	 	
Attraction start-up costs (B)	 	 	4,744	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	4,162	 	 	 	 	 	 	 	 	 	
Integration costs	 	 	6	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	62	 	 	 	 	 	 	 	 	 	
Acquisition transaction-related costs	 	 	892	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	194	 	 	 	 	 	 	 	 	 	
Other non-recurring expenses (C)	 	 	569	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	1,770	 	 	 	 	 	 	 	 	 	
Restructuring related inventory write-off (D)	 	 	-	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	5,300	 	 	 	 	 	 	 	 	 	
Consolidated Adjusted EBITDA	 	$	1,340	 	 	$	993	 	 	$	225	 	 	$	122	 	 	$	(56,809	)	 	$	-	 	 	$	(56,809	)	
Corporate Adjusted EBITDA & corporate eliminations (E)	 	 	10,986	 	 	 	-	 	 	 	-	 	 	 	10,986	 	 	 	6,561	 	 	 	-	 	 	 	6,561	 	
Segment Adjusted EBITDA	 	$	12,326	 	 	$	993	 	 	$	225	 	 	$	11,108	 	 	$	(50,248	)	 	$	-	 	 	$	(50,248	)	

GES:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Revenue	 	$	320,292	 	 	$	-	 	 	$	2,099	 	 	$	318,193	 	 	$	338,625	 	 	$	-	 	 	$	338,625	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Segment operating loss	 	$	(51,611	)	 	$	-	 	 	$	(849	)	 	$	(50,762	)	 	$	(73,897	)	 	$	-	 	 	$	(73,897	)	
Restructuring related inventory write-off (D)	 	 	-	 	 	 	-	 	 	 	-	 	 	 	-	 	 	 	5,300	 	 	 	-	 	 	 	5,300	 	
Adjusted segment operating loss	 	 	(51,611	)	 	 	-	 	 	 	(849	)	 	 	(50,762	)	 	 	(68,597	)	 	 	-	 	 	 	(68,597	)	
Depreciation	 	 	16,319	 	 	 	-	 	 	 	178	 	 	 	16,141	 	 	 	21,609	 	 	 	-	 	 	 	21,609	 	
Amortization	 	 	4,929	 	 	 	-	 	 	 	22	 	 	 	4,907	 	 	 	6,465	 	 	 	-	 	 	 	6,465	 	
Segment Adjusted EBITDA	 	$	(30,363	)	 	$	-	 	 	$	(649	)	 	$	(29,714	)	 	$	(40,523	)	 	$	-	 	 	$	(40,523	)	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Adjusted segment operating margin	 	 	-16.1	%	 	 	 	 	 	 	-40.4	%	 	 	-16.0	%	 	 	-20.3	%	 	 	 	 	 	 	-20.3	%	
Segment Adjusted EBITDA margin	 	 	-9.5	%	 	 	 	 	 	 	-30.9	%	 	 	-9.3	%	 	 	-12.0	%	 	 	 	 	 	 	-12.0	%	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Pursuit:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Revenue	 	$	187,048	 	 	$	2,638	 	 	$	5,413	 	 	$	178,997	 	 	$	76,810	 	 	$	-	 	 	$	76,810	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Segment operating income (loss)	 	$	4,609	 	 	$	923	 	 	$	(590	)	 	$	4,276	 	 	$	(42,343	)	 	$	-	 	 	$	(42,343	)	
Integration costs	 	 	6	 	 	 	6	 	 	 	-	 	 	 	-	 	 	 	62	 	 	 	-	 	 	 	62	 	
Acquisition transaction-related costs	 	 	862	 	 	 	-	 	 	 	34	 	 	 	828	 	 	 	-	 	 	 	-	 	 	 	-	 	
Attraction start-up costs (B)	 	 	4,744	 	 	 	-	 	 	 	-	 	 	 	4,744	 	 	 	4,162	 	 	 	-	 	 	 	4,162	 	
Adjusted segment operating income (loss)	 	 	10,221	 	 	 	929	 	 	 	(556	)	 	 	9,848	 	 	 	(38,119	)	 	 	-	 	 	 	(38,119	)	
Depreciation	 	 	27,360	 	 	 	64	 	 	 	1,195	 	 	 	26,101	 	 	 	24,760	 	 	 	-	 	 	 	24,760	 	
Amortization	 	 	5,108	 	 	 	-	 	 	 	235	 	 	 	4,873	 	 	 	3,634	 	 	 	-	 	 	 	3,634	 	
Segment Adjusted EBITDA	 	$	42,689	 	 	$	993	 	 	$	874	 	 	$	40,822	 	 	$	(9,725	)	 	$	-	 	 	$	(9,725	)	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Adjusted segment operating margin	 	 	5.5	%	 	 	35.2	%	 	 	-10.3	%	 	 	5.5	%	 	 	-49.6	%	 	 	 	 	 	 	-49.6	%	
Segment Adjusted EBITDA margin	 	 	22.8	%	 	 	37.6	%	 	 	16.1	%	 	 	22.8	%	 	 	-12.7	%	 	 	 	 	 	 	-12.7	%	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
(A) Acquisitions include the Golden Skybridge (acquired March 2021 and opened June 2021) for Pursuit.	 	 	 	 	 	 	 	 	 	
(B) Includes costs related to the development of Pursuit's new FlyOver attractions in Las Vegas and Toronto, the Sky Lagoon in Iceland, and the Golden Skybridge in Canada.	 	
(C) Includes non-capitalizable fees and expenses related to Viad’s credit facility refinancing efforts.	 	 	 	 	 	 	 	 	 	
(D) Includes inventory write-offs at GES in connection with transitioning to an outsourced model for trade show aisle carpet.	 	
(E) Corporate Adjusted EBITDA is calculated as Corporate activities expense before depreciation, acquisition-transaction-related costs and other non-recurring costs included within Corporate activities expense.

VIAD CORP AND SUBSIDIARIES	 	
TABLE TWO - NON-GAAP FINANCIAL MEASURES (CONTINUED)	 	
(UNAUDITED)	 	

 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 		 	 	 	 	 	 2021	 	 	 	 	 	 	 	
($ in thousands)	 	 	Q1	 	 	 	Q2	 	 	 	Q3	 	 	 	Q4	 	 	Full Year	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Viad Consolidated:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Revenue	 	$	28,935	 	 	$	61,233	 	 	$	233,599	 	 	$	183,573	 	 	$	507,340	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net income (loss) attributable to Viad	 	$	(43,152	)	 	$	(42,026	)	 	$	15,067	 	 	$	(22,544	)	 	$	(92,655	)	
Net income (loss) attributable to noncontrolling interest	 	 	(1,445	)	 	 	(510	)	 	 	5,004	 	 	 	(1,363	)	 	 	1,686	 	
Net loss attributable to redeemable noncontrolling interest	 	 	(494	)	 	 	(431	)	 	 	(296	)	 	 	(545	)	 	 	(1,766	)	
(Income) loss from discontinued operations	 	 	(348	)	 	 	62	 	 	 	(248	)	 	 	(24	)	 	 	(558	)	
Income tax expense (benefit)	 	 	(3,045	)	 	 	(2,166	)	 	 	5,329	 	 	 	(1,906	)	 	 	(1,788	)	
Net interest expense	 	 	5,085	 	 	 	5,565	 	 	 	9,518	 	 	 	8,156	 	 	 	28,324	 	
Other expense	 	 	360	 	 	 	680	 	 	 	466	 	 	 	507	 	 	 	2,013	 	
Pension plan withdrawal	 	 	-	 	 	 	57	 	 	 	-	 	 	 	-	 	 	 	57	 	
Restructuring charges	 	 	2,826	 	 	 	787	 	 	 	2,186	 	 	 	267	 	 	 	6,066	 	
Depreciation and amortization	 	 	13,177	 	 	 	13,333	 	 	 	13,476	 	 	 	13,764	 	 	 	53,750	 	
Attraction start-up costs (A)	 	 	1,564	 	 	 	2,054	 	 	 	1,415	 	 	 	(289	)	 	 	4,744	 	
Integration costs	 	 	1	 	 	 	5	 	 	 	-	 	 	 	-	 	 	 	6	 	
Acquisition transaction-related costs	 	 	243	 	 	 	88	 	 	 	385	 	 	 	176	 	 	 	892	 	
Other non-recurring expenses (B)	 	 	10	 	 	 	557	 	 	 	2	 	 	 	-	 	 	 	569	 	
Consolidated Adjusted EBITDA	 	$	(25,218	)	 	$	(21,945	)	 	$	52,304	 	 	$	(3,801	)	 	$	1,340	 	
Corporate Adjusted EBITDA & corporate eliminations (C)	 	 	1,931	 	 	 	2,395	 	 	 	3,064	 	 	 	3,596	 	 	 	10,986	 	
Segment Adjusted EBITDA	 	$	(23,287	)	 	$	(19,550	)	 	$	55,368	 	 	$	(205	)	 	$	12,326	 	

 	 	 		 	 	 	 	 	 	 	2020	 	 	 	 	 	 	 	 	 	
($ in thousands)	 	 	Q1	 	 	 	Q2	 	 	 	Q3	 	 	 	Q4	 	 	Full Year	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Viad Consolidated:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Revenue	 	$	294,658	 	 	$	30,067	 	 	$	62,807	 	 	$	27,903	 	 	$	415,435	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net loss attributable to Viad	 	$	(86,585	)	 	$	(206,278	)	 	$	(30,758	)	 	$	(50,473	)	 	$	(374,094	)	
Net income (loss) attributable to noncontrolling interest	 	 	(1,333	)	 	 	(1,634	)	 	 	2,331	 	 	 	(740	)	 	 	(1,376	)	
Net loss attributable to redeemable noncontrolling interest	 	 	(517	)	 	 	(204	)	 	 	(302	)	 	 	(459	)	 	 	(1,482	)	
Loss from discontinued operations	 	 	454	 	 	 	379	 	 	 	989	 	 	 	25	 	 	 	1,847	 	
Income tax expense (benefit)	 	 	(15,797	)	 	 	35,516	 	 	 	735	 	 	 	(6,208	)	 	 	14,246	 	
Net interest expense	 	 	3,939	 	 	 	5,010	 	 	 	5,450	 	 	 	3,488	 	 	 	17,887	 	
Other expense	 	 	419	 	 	 	265	 	 	 	210	 	 	 	238	 	 	 	1,132	 	
Pension plan withdrawal	 	 	-	 	 	 	462	 	 	 	-	 	 	 	-	 	 	 	462	 	
Impairment charges	 	 	88,380	 	 	 	114,020	 	 	 	676	 	 	 	-	 	 	 	203,076	 	
Restructuring charges	 	 	851	 	 	 	260	 	 	 	11,259	 	 	 	1,070	 	 	 	13,440	 	
Depreciation and amortization	 	 	15,285	 	 	 	13,850	 	 	 	13,916	 	 	 	13,514	 	 	 	56,565	 	
Attraction start-up costs (A)	 	 	996	 	 	 	854	 	 	 	1,014	 	 	 	1,298	 	 	 	4,162	 	
Integration costs	 	 	70	 	 	 	(10	)	 	 	2	 	 	 	-	 	 	 	62	 	
Acquisition transaction-related costs	 	 	148	 	 	 	31	 	 	 	4	 	 	 	11	 	 	 	194	 	
Restructuring related inventory write-off (D)	 	 	-	 	 	 	-	 	 	 	-	 	 	 	5,300	 	 	 	5,300	 	
Other non-recurring expenses (B)	 	 	190	 	 	 	1,046	 	 	 	445	 	 	 	89	 	 	 	1,770	 	
Consolidated Adjusted EBITDA	 	$	6,500	 	 	$	(36,433	)	 	$	5,971	 	 	$	(32,847	)	 	$	(56,809	)	
Corporate Adjusted EBITDA & corporate eliminations (C)	 	 	381	 	 	 	1,357	 	 	 	2,168	 	 	 	2,655	 	 	 	6,561	 	
Segment Adjusted EBITDA	 	$	6,881	 	 	$	(35,076	)	 	$	8,139	 	 	$	(30,192	)	 	$	(50,248	)	

(A) Includes costs related to the development of Pursuit's new FlyOver attractions in Las Vegas and Toronto, the Sky Lagoon in Iceland, and the Golden Skybridge in Canada.	 	
(B) Includes non-capitalizable fees and expenses related to Viad’s credit facility refinancing efforts.	 	 	 	 	 	
(C) Corporate Adjusted EBITDA is calculated as Corporate activities expense before depreciation, acquisition-transaction-related costs and other non-recurring costs included within Corporate activities expense.	 	
(D) Includes inventory write-offs at GES in connection with transitioning to an outsourced model for trade show aisle carpet.