UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

	

FORM 10-Q

					
 	 	 	 	 	
  (Mark One)

		
ý	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934	
For the quarterly period ended March 31, 2015
or

		
¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934	
For the transition period from                      to                     
Commission file number: 001-11015  

					

Viad Corp
(Exact name of registrant as specified in its charter)

					

	
			
Delaware	 	36-1169950	
State or other jurisdiction of
incorporation or organization	 	(I.R.S. Employer
Identification No.)	
 	 	
1850 North Central Avenue, Suite 1900
Phoenix, Arizona	 	85004-4565	
(Address of principal executive offices)	 	(Zip Code)	
(602) 207-1000
(Registrant’s telephone number, including area code)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes   ý     No   ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files.)    Yes   ý     No   ¨
Indicate by check mark whether registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

							
Large accelerated filer	 	¨	  	Accelerated filer	 	ý	
 	 	 	 	
Non-accelerated filer	 	¨   	  	Smaller reporting company	 	¨	
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes   ¨     No   ý
As of April 30, 2015, there were 20,055,616 shares of Common Stock ($1.50 par value) outstanding.

					

Table of Contents

INDEX

	
			
 	 	Page	
PART I - FINANCIAL INFORMATION	
Item 1.	Financial Statements	1	
 	Consolidated Balance Sheets	1	
 	Consolidated Statements of Operations	2	
 	Consolidated Statements of Comprehensive Income	3	
 	Consolidated Statements of Cash Flows	4	
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	23	
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	33	
Item 4.	Controls and Procedures	34	
PART II - OTHER INFORMATION	
Item 1.	Legal Proceedings	35	
Item 1A.	Risk Factors	35	
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds  	35	
Item 3.	Defaults Upon Senior Securities	35	
Item 4.	Mine Safety Disclosures	35	
Item 5.	Other Information	35	
Item 6.	Exhibits	36	
 	 	 	
SIGNATURES	36	

Table of Contents

PART I - FINANCIAL INFORMATION

Item 1. Financial Statements
VIAD CORP
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited)

								
 	As of	
(in thousands, except share data)	March 31,
2015	 	December 31,
2014	
Assets	
Current assets	 	 	 	
Cash and cash equivalents	$	57,853		 	$	56,990		
Accounts receivable, net of allowance for doubtful accounts of $1,680 and $1,258, respectively	99,334		 	78,121		
Inventories	35,551		 	32,401		
Deferred income taxes	26,045		 	22,943		
Other current assets	22,000		 	17,440		
Total current assets	240,783		 	207,895		
Property and equipment, net	190,539		 	199,571		
Other investments and assets	40,551		 	40,674		
Deferred income taxes	30,753		 	29,639		
Goodwill	188,638		 	194,197		
Other intangible assets, net	39,747		 	42,967		
Total Assets	$	731,011		 	$	714,943		
Liabilities and Stockholders’ Equity	
Current liabilities	 	 	 	
Accounts payable	$	81,299		 	$	61,789		
Customer deposits	53,262		 	32,720		
Accrued compensation	17,543		 	20,736		
Other current liabilities	34,806		 	27,787		
Current portion of debt and capital lease obligations	29,361		 	27,856		
Total current liabilities	216,271		 	170,888		
Long-term debt and capital lease obligations	108,419		 	113,164		
Pension and postretirement benefits	33,527		 	33,427		
Other deferred items and liabilities	49,280		 	49,762		
Total liabilities	407,497		 	367,241		
Commitments and contingencies		 		
Stockholders’ equity	 	 	 	
Viad stockholders’ equity:	 	 	 	
Common stock, $1.50 par value, 200,000,000 shares authorized, 24,934,981 shares issued	37,402		 	37,402		
Additional capital	578,353		 	582,066		
Retained deficit	(40,486	)	 	(36,427	)	
Unearned employee benefits and other	24		 	23		
Accumulated other comprehensive income (loss):	 	 	 	
Unrealized gain on investments	631		 	471		
Cumulative foreign currency translation adjustments	(5,164	)	 	12,416		
Unrecognized net actuarial loss and prior service credit, net	(13,394	)	 	(13,476	)	
Common stock in treasury, at cost, 4,904,495 and 4,842,621 shares, respectively	(246,103	)	 	(247,088	)	
Total Viad stockholders’ equity	311,263		 	335,387		
Noncontrolling interest	12,251		 	12,315		
Total stockholders’ equity	323,514		 	347,702		
Total Liabilities and Stockholders’ Equity	$	731,011		 	$	714,943		
Refer to Notes to Condensed Consolidated Financial Statements.

1

Table of Contents

VIAD CORP
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)

								
 	Three Months Ended 
 March 31,	
(in thousands, except per share data)	2015	 	2014	
Revenue:	 	 	 	
Exhibition and event services	$	213,252		 	$	231,783		
Exhibits and environments	43,676		 	46,040		
Travel and recreation services	7,468		 	7,818		
Total revenue	264,396		 	285,641		
Costs and expenses:	 	 	 	
Costs of services	225,261		 	229,582		
Costs of products sold	40,260		 	42,698		
Corporate activities	2,810		 	2,039		
Interest income	(63	)	 	(65	)	
Interest expense	1,151		 	298		
Restructuring charges	216		 	211		
Total costs and expenses	269,635		 	274,763		
Income (loss) from continuing operations before income taxes	(5,239	)	 	10,878		
Income tax expense (benefit)	(3,267	)	 	1,697		
Income (loss) from continuing operations	(1,972	)	 	9,181		
Income (loss) from discontinued operations	(148	)	 	15,238		
Net income (loss)	(2,120	)	 	24,419		
Net (income) loss attributable to noncontrolling interest	64		 	(2,537	)	
Net income (loss) attributable to Viad	$	(2,056	)	 	$	21,882		
Diluted income (loss) per common share:	 	 	 	
Continuing operations attributable to Viad common stockholders	$	(0.10	)	 	$	0.46		
Discontinued operations attributable to Viad common stockholders	—		 	0.62		
Net income (loss) attributable to Viad common stockholders	$	(0.10	)	 	$	1.08		
Weighted-average outstanding and potentially dilutive common shares	19,736		 	20,330		
Basic income (loss) per common share:	 	 	 	
Continuing operations attributable to Viad common stockholders	$	(0.10	)	 	$	0.46		
Discontinued operations attributable to Viad common stockholders	—		 	0.62		
Net income (loss) attributable to Viad common stockholders	$	(0.10	)	 	$	1.08		
Weighted-average outstanding common shares	19,736		 	19,949		
Dividends declared per common share	$	0.10		 	$	1.60		
Amounts attributable to Viad common stockholders	 	 	 	
Income (loss) from continuing operations	$	(1,908	)	 	$	9,312		
Income (loss) from discontinued operations	(148	)	 	12,570		
Net income (loss)	$	(2,056	)	 	$	21,882		
Refer to Notes to Condensed Consolidated Financial Statements.

2

Table of Contents

VIAD CORP
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(Unaudited)

								
 	Three Months Ended 
 March 31,	
(in thousands)	2015	 	2014	
Net income (loss)	$	(2,120	)	 	$	24,419		
Other comprehensive income (loss):	 	 	 	
Unrealized gains on investments, net of tax (1)  	159		 	9		
Unrealized foreign currency translation adjustments, net of tax (1)	(17,579	)	 	(6,733	)	
Amortization of net actuarial gain, net of tax (1)	168		 	128		
Amortization of prior service credit, net of tax (1)	(86	)	 	(92	)	
Comprehensive income (loss)	(19,458	)	 	17,731		
Comprehensive (income) loss attributable to noncontrolling interest	64		 	(2,537	)	
Comprehensive income (loss) attributable to Viad	$	(19,394	)	 	$	15,194		
(1) The tax effect on other comprehensive income (loss) is not significant.
Refer to Notes to Condensed Consolidated Financial Statements.

3

Table of Contents

VIAD CORP
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)

								
 	Three Months Ended 
 March 31,	
(in thousands)	2015	 	2014	
Cash flows from operating activities	 	 	 	
Net income (loss)	$	(2,120	)	 	$	24,419		
Adjustments to reconcile net income to net cash provided by operating activities:	 	 	 	
Depreciation and amortization	8,708		 	6,817		
Deferred income taxes	(955	)	 	9,109		
(Income) loss from discontinued operations	148		 	(15,238	)	
Restructuring charges	216		 	211		
Gains on dispositions of property and other assets	(37	)	 	(387	)	
Share-based compensation expense	1,231		 	391		
Excess tax benefit from share-based compensation arrangements	(283	)	 	(41	)	
Other non-cash items, net	964		 	948		
Change in operating assets and liabilities (excluding the impact of acquisitions):	 	 	 	
Receivables	(21,807	)	 	(36,372	)	
Inventories	(3,150	)	 	(5,110	)	
Accounts payable	20,067		 	36,606		
Restructuring liabilities	(603	)	 	(1,860	)	
Accrued compensation	(4,141	)	 	2,833		
Customer deposits	20,542		 	7,454		
Income taxes payable	(281	)	 	265		
Other assets and liabilities, net	(235	)	 	(4,875	)	
Net cash provided by operating activities	18,264		 	25,170		
Cash flows from investing activities	 	 	 	
Capital expenditures	(5,300	)	 	(5,516	)	
Cash paid for acquired business	279		 	—		
Proceeds from dispositions of property and other assets	36		 	403		
Proceeds from possessory interest and personal property—discontinued operations	—		 	25,000		
Net cash provided by (used in) investing activities	(4,985	)	 	19,887		
Cash flows from financing activities	 	 	 	
Proceeds from borrowings	20,000		 	10,000		
Payments on debt and capital lease obligations	(23,279	)	 	(20,238	)	
Dividends paid on common stock	(2,000	)	 	(32,517	)	
Common stock purchased for treasury	(4,702	)	 	(1,042	)	
Excess tax benefit from share-based compensation arrangements	283		 	41		
Proceeds from exercise of stock options	225		 	1,401		
Net cash used in financing activities	(9,473	)	 	(42,355	)	
Effect of exchange rate changes on cash and cash equivalents	(2,943	)	 	(1,187	)	
Net change in cash and cash equivalents	863		 	1,515		
Cash and cash equivalents, beginning of year	56,990		 	45,821		
Cash and cash equivalents, end of period	$	57,853		 	$	47,336		
Supplemental disclosure of cash flow information	 	 	 	
Cash paid for income taxes	$	2,203		 	$	1,719		
Cash paid for interest	$	908		 	$	254		
Property and equipment acquired under capital leases	$	—		 	$	253		
Property and equipment purchases in accounts payable and accrued liabilities	$	223		 	$	1,815		
Refer to Notes to Condensed Consolidated Financial Statements.

4

Table of Contents

VIAD CORP
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
Note 1 . Basis of Presentation and Principles of Consolidation
The accompanying unaudited, condensed consolidated financial statements of Viad Corp (“Viad” or the “Company”) have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required for complete financial statements. The condensed consolidated financial statements of Viad include the accounts of Viad and all of its subsidiaries. All significant intercompany account balances and transactions between Viad and its subsidiaries have been eliminated in consolidation.
In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the three months ended March 31, 2015 are not necessarily indicative of the results that may be expected for the year ending December 31, 2015.
For further information, refer to the consolidated financial statements and related footnotes for the year ended December 31, 2014 included in the Company’s Form 10-K, filed with the Securities and Exchange Commission on March 13, 2015.
Nature of Business
Viad’s reportable segments consist of Marketing & Events U.S., Marketing & Events International (collectively, “Marketing & Events Group”) and the Travel & Recreation Group.
Marketing & Events Group
The Marketing & Events Group, comprised of Global Experience Specialists, Inc. and affiliates (“GES”), is a global full-service provider for live events that helps clients gain more awareness, more engagement and a greater return at their events. The Marketing & Events Group offers a complete range of services, from design and production of immersive environments and brand-based experiences, to material handling, rigging, electrical and other on-site services for clients, including show organizers, corporate brand marketers and retail shopping centers. In addition, the Marketing & Events Group offers clients a full suite of online tools and new technologies that help them more easily manage the complexities of their events. Show organizers include for-profit and not-for-profit show owners as well as show management companies. Corporate brand marketers include exhibitors and domestic and international corporations that want to promote their brands, services and innovations, feature new products and build business relationships. Viad’s retail shopping center customers include major developers, owners and management companies of shopping malls and leisure centers.
In 2014, the Company acquired: Blitz Communications Group Limited and its affiliates (collectively, “Blitz”) in September, onPeak LLC and Travel Planners, Inc. in October, with Travel Planners, Inc. merging into onPeak LLC (collectively, “onPeak”) in January 2015 and N200 Limited and its affiliates (collectively, “N200”) in November. For additional information on the Company’s 2014 acquisitions, refer to Note 3 , Acquisition of Businesses .
Travel & Recreation Group
The Travel & Recreation Group consists of Brewster Inc. (“Brewster”), Glacier Park, Inc. (“Glacier Park”) and Alaskan Park Properties, Inc. (“Alaska Denali Travel”). Brewster provides tourism products and experiential services in the Canadian Rockies in Alberta and in other parts of Western Canada. Brewster’s operations include the Banff Gondola, Columbia Icefield Glacier Adventure, Glacier Skywalk, Banff Lake Cruise, motorcoach services, charter and sightseeing services, inbound package tour operations and hotel operations.
Glacier Park, an 80 percent owned subsidiary of Viad, owns and operates seven lodges, with accommodation offerings varying from hikers’ cabins to hotel suites, including St. Mary Lodge, a full-service resort located outside the east entrance to Glacier National Park in St. Mary, Montana; Glacier Park Lodge, a historic lodge in East Glacier, Montana; Grouse Mountain Lodge, a full-season lodge offering golf, skiing, hiking and other seasonal recreational activities, located near Glacier National Park in Whitefish, Montana; the Prince of Wales Hotel in Waterton Lakes National Park, Alberta, Canada, which is situated on land for which the Company has a 42 -year ground lease with the Canadian government running through January 31, 2052; the West Glacier Motel & Cabins in West Glacier, Montana; and Motel Lake McDonald and the Apgar Village Lodge, which are located inside Glacier National Park. Glacier Park also operates the food and beverage services with respect to those properties

5

Table of Contents

and the retail shops located near Glacier National Park. For additional information on Glacier Park’s concession operations within Glacier National Park, refer to Note 20 , Discontinued Operations .
In July 2014, the Company acquired the West Glacier Motel & Cabins, the Apgar Village Lodge and related land, food and beverage services and retail operations (collectively, the “West Glacier Properties”). For additional information, refer to Note 3 , Acquisition of Businesses .
Alaska Denali Travel operates the Denali Backcountry Lodge and Denali Cabins. In addition to lodging, Alaska Denali Travel also provides food and beverage operations and package tour and transportation services in and around Denali National Park and Preserve.
Impact of Recent Accounting Pronouncements
In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606). The standard establishes a new recognition model that requires revenue to be recognized in a manner to depict the transfer of goods or services to a customer at an amount that reflects the consideration expected to be received in exchange for those goods or services. The Company may adopt the requirements of ASU 2014-09 using either of two acceptable methods: (1) retrospective adoption to each prior period presented with the option to elect certain practical expedients; or (2) adoption with the cumulative effect recognized at the date of initial application and providing certain disclosures. The guidance is effective for fiscal years beginning after December 15, 2016, subject to an additional one year deferral as recently proposed by the FASB. The Company is currently evaluating the potential impact of the adoption of this new guidance on its financial position or results of operations, including the method of adoption to be used.
Note 2 . Share-Based Compensation
The following table summarizes share-based compensation expense:

								
 	Three Months Ended 
 March 31,	
(in thousands)	2015	 	2014	
Restricted stock	$	594		 	$	654		
Performance unit incentive plan (“PUP”)	612		 	(231	)	
Restricted stock units	25		 	(32	)	
Share-based compensation before income tax benefit	1,231		 	391		
Income tax benefit	(462	)	 	(152	)	
Share-based compensation, net of income tax benefit	$	769		 	$	239		
For the three months ended March 31, 2015 , Viad recorded share-based compensation expense of approximately $40,000 through restructuring expense.
On January 24, 2014, Viad announced that its Board of Directors declared a special cash dividend of $ 1.50 per share, or $ 30.5 million in the aggregate, which was paid on February 14, 2014. In accordance with the mandatory provisions of the 2007 Viad Corp Omnibus Incentive Plan (the “2007 Plan”) and the 1997 Viad Corp Omnibus Incentive Plan, the Human Resources Committee of Viad’s Board of Directors approved equitable adjustments to the outstanding long-term incentive awards of stock options and PUP awards issued pursuant to those plans in order to prevent the special dividend from diluting the rights of participants under those plans. The equitable adjustment to the outstanding stock options reduced the exercise price and increased the number of shares of common stock underlying such options. The equitable adjustment to the PUP awards reflects the effect of the special dividend, but will be paid only if certain performance goals are met at the end of the 3 -year performance period.

6

Table of Contents

The following table summarizes the activity of the outstanding share-based compensation awards:

																					
 	Restricted Stock	 	PUP Awards	 	Restricted Stock Units	
 	Shares	 	Weighted-Average
Grant Date
Fair Value	 	Units	 	Weighted-Average
Grant Date
Fair Value	 	Units	 	Weighted-Average
Grant Date
Fair Value	
Balance, December 31, 2014	328,602		 	$	23.30		 	267,120		 	$	23.51		 	25,370		 	$	23.17		
Granted	73,000		 	$	27.36		 	82,300		 	$	27.35		 	4,800		 	$	27.35		
Vested	(100,970	)	 	$	20.61		 	(103,555	)	 	$	20.60		 	(11,123	)	 	$	20.61		
Forfeited	(8,700	)	 	$	23.12		 	(14,200	)	 	$	23.67		 	—		 	$	—		
Balance, March 31, 2015	291,932		 	$	25.26		 	231,665		 	$	26.17		 	19,047		 	$	25.72		
As of March 31, 2015 , the unamortized cost of all outstanding restricted stock awards was $4.3 million , which Viad expects to recognize in the consolidated financial statements over a weighted-average period of approximately 2.0 years . During the three months ended March 31, 2015 and 2014 , the Company repurchased 32,806 shares for $0.9 million and 44,358 shares for $ 1.0 million , respectively, related to tax withholding requirements on vested share-based awards. As of March 31, 2015 , there were 954,695 total shares available for future grant in accordance with the provisions of the 2007 Plan.
As of March 31, 2015 and December 31, 2014, Viad had liabilities recorded of $ 1.3 million and $ 3.5 million , respectively, related to PUP awards. In March 2015, the PUP units granted in 2012 vested and cash payouts totaling $ 2.4 million were distributed. In March 2014, the PUP units granted in 2011 vested and cash payouts totaling $2.9 million were distributed.
As of March 31, 2015 and December 31, 2014, Viad had aggregate liabilities recorded of $ 0.2 million and $ 0.5 million , respectively, related to restricted stock unit liability awards. In February 2015, portions of the 2010, 2011 and 2012 restricted stock unit awards vested and cash payouts totaling $ 0.3 million were distributed. Similarly, in February 2014 portions of the 2009, 2010, and 2011 restricted stock unit awards vested and cash payouts of $ 0.2 million were distributed.
The following table summarizes stock option activity:

										
 	Shares	 	Weighted-
Average
Exercise Price	 	Options
Exercisable	
Options outstanding at December 31, 2014	247,590		 	$	17.82		 	247,590		
Exercised	(13,525	)	 	$	16.62		 	 	
Forfeited or expired	(129,741	)	 	$	18.91		 	 	
Options outstanding at March 31, 2015	104,324		 	$	17.62		 	104,324		
As of March 31, 2015 , there were no unrecognized costs related to non-vested stock option awards.
Note 3 . Acquisition of Businesses
2014 Acquisitions
West Glacier Properties
In July 2014, the Company acquired the West Glacier Properties. The purchase price was $16.5 million in cash with a working capital adjustment of $0.3 million , subject to certain adjustments. The working capital adjustment relates to the true up of certain current assets and liabilities. As of March 31, 2015, there have been no changes in the fair values of the assets acquired and liabilities assumed as of the acquisition date compared to December 31, 2014. The purchase price allocation remains open and may be adjusted as a result of the finalization of our purchase price allocation procedures related to working capital. The results of operations of the West Glacier Properties have been included in Viad’s condensed consolidated financial statements from the date of acquisition.
Blitz
In September 2014, the Company acquired Blitz, which has offices in the United Kingdom and is a leading audio-visual staging and creative services provider for the live events industry in the United Kingdom and continental Europe. The purchase price was £15 million (approximately $24.4 million ) in cash, subject to certain adjustments.

7

Table of Contents

The following table summarizes the updated allocation of the aggregate purchase price paid and amounts of assets acquired and liabilities assumed based upon the estimated fair value at the date of acquisition. During the three months ended March 31, 2015 , the Company made certain purchase accounting measurement period adjustments based on refinements to assumptions used in the preliminary valuation of approximately $0.1 million to property and equipment, net, $16,000 from intangible assets, $0.2 million to accrued lease obligations, $41,000 from deferred taxes and $0.2 million from goodwill. These adjustments did not have a significant impact on the Company’s condensed consolidated statements of operations, balance sheet, or cash flows for all periods presented, and therefore, were not retrospectively adjusted in the 2014 financial statements. Other than the line items mentioned previously, the balances in the table below as of March 31, 2015 remain unchanged from the balances reflected in the Consolidated Balance Sheet in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014. The purchase price allocation remains open and may be adjusted as a result of the finalization of our purchase price allocation procedures related to certain tax amounts.

									
(in thousands)	 	 	 	 	
Purchase price	 	 	 	$	24,416		
Cash acquired	 	 	 	(190	)	
Purchase price, net of cash acquired	 	 	 	24,226		
 	 	 	 		
Fair value of net assets acquired:	 	 	 	 	
Accounts receivable, net	 	$	264		 	 	
Inventory	 	433		 	 	
Prepaid expenses	 	410		 	 	
Property and equipment, net	 	5,951		 	 	
Intangible assets	 	8,692		 	 	
Total assets acquired	 	15,750		 	 	
Accounts payable	 	1,232		 	 	
Accrued liabilities	 	2,246		 	 	
Customer deposits	 	199		 	 	
Deferred tax liability	 	282		 	 	
Revolving credit facility	 	488		 	 	
Accrued dilapidations	 	417		 	 	
Total liabilities acquired	 	4,864		 	 	
Total fair value of net assets acquired	 	 	 	10,886		
Excess purchase price over fair value of net assets acquired (“goodwill”)	 	 	 	$	13,340		
The goodwill is included in the Marketing & Events International segment and the primary factor that contributed to a purchase price resulting in the recognition of goodwill relates to future growth opportunities when combined with our other businesses. The goodwill is deductible for tax purposes over a period of 15 years . The estimated values of current assets and liabilities were based upon their historical costs on the date of acquisition due to their short-term nature.
Identified intangible assets acquired in the Blitz acquisition totaled $8.7 million and consist of customer relationships, non-compete agreements and a trade name. The weighted-average amortization period related to the intangible assets is approximately 6.9 years . The results of operations of Blitz have been included in Viad’s condensed consolidated financial statements from the date of acquisition.

onPeak LLC
In October 2014, the Company acquired onPeak LLC for a purchase price of $43.0 million in cash, subject to certain adjustments. Of the initial purchase price, $4.1 million was deposited at closing into escrow to secure post-closing purchase price adjustments, resolution of certain tax matters and other indemnity claims. onPeak LLC provides event accommodations services in North America to the live events industry.

The following table summarizes the updated allocation of the aggregate purchase price paid and amounts of assets acquired and liabilities assumed based upon the estimated fair value at the date of acquisition. During the three months ended March 31, 2015 , the Company made certain purchase accounting measurement period adjustments based on refinements to assumptions

8

Table of Contents

used in the preliminary valuation of approximately $0.2 million from intangible assets, $38,000 from deferred taxes and $0.2 million to goodwill. These adjustments did not have a significant impact on the Company’s condensed consolidated statements of operations, balance sheet, or cash flows for all periods presented, and therefore, were not retrospectively adjusted in the 2014 financial statements. Other than the line items mentioned previously, as of March 31, 2015, the balances in the table below remain unchanged from the balances reflected in the Consolidated Balance Sheet in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014. The purchase price allocation remains open and may be adjusted as a result of the finalization of our purchase price allocation procedures related to certain tax amounts.

									
(in thousands)	 	 	 	 	
Purchase price paid as:	 	 	 	 	
Cash	 	 	 	$	42,950		
Cash acquired	 	 	 	(4,064	)	
Purchase price, net of cash acquired	 	 	 	38,886		
 	 	 	 	 	
Fair value of net assets acquired:	 	 	 	 	
Accounts receivable, net	 	$	4,008		 	 	
Prepaid expenses	 	640		 	 	
Property and equipment, net	 	2,450		 	 	
Other non-current assets	 	309		 	 	
Intangible assets	 	14,100		 	 	
Total assets acquired	 	21,507		 	 	
Accounts payable	 	738		 	 	
Accrued liabilities	 	3,341		 	 	
Customer deposits	 	4,225		 	 	
Deferred tax liability	 	1,576		 	 	
Other liabilities	 	309		 	 	
Total liabilities acquired	 	10,189		 	 	
Total fair value of net assets acquired	 	 	 	11,318		
Excess purchase price over fair value of net assets acquired (“goodwill”)	 	 	 	$	27,568		
The goodwill is included in the Marketing & Events U.S. segment and the primary factor that contributed to a purchase price resulting in the recognition of goodwill relates to future growth opportunities when combined with our other businesses. Goodwill of $9.3 million is expected to be deductible for tax purposes over a period of 15 years . The estimated values of current assets and liabilities were based upon their historical costs on the date of acquisition due to their short-term nature.
Identified intangible assets acquired in the onPeak LLC acquisition totaled $14.1 million and consist primarily of customer relationships and trade name. The weighted-average amortization period related to the definite lived intangible assets is 9.9 years . The results of operations of onPeak LLC have been included in Viad’s condensed consolidated financial statements from the date of acquisition.
Travel Planners, Inc.
In October 2014, the Company acquired Travel Planners, Inc. for a purchase price of $33.7 million in cash less a working capital adjustment of $0.3 million , subject to certain adjustments. Of the purchase price, $8.8 million was deposited at closing into escrow to secure post-closing purchase price adjustments, resolution of certain tax matters and other indemnity claims. An additional estimated amount of $1.3 million would be payable to Travel Planners, Inc. upon election by the Company to treat the purchase as an asset acquisition for tax purposes. The Company assumes the acquisition will be treated as an asset acquisition for tax purposes, but has not yet finalized determination of the election. Travel Planners, Inc. provides event accommodations services in North America to the live events industry. Travel Planners, Inc. was merged into onPeak LLC in January 2015.

The following table summarizes the updated allocation of the aggregate purchase price paid and amounts of assets acquired and liabilities assumed based upon the estimated fair value at the date of acquisition. During the three months ended March 31, 2015 , the Company made certain purchase accounting measurement period adjustments based on refinements to assumptions used in the preliminary valuation of $0.6 million from intangible assets and $0.6 million to goodwill. These adjustments did not have a significant impact on the Company’s condensed consolidated statements of operations, balance sheet, or cash flows for

9

Table of Contents

all periods presented, and therefore, were not retrospectively adjusted in the 2014 financial statements. Other than the line items mentioned previously, the balances in the table below as of March 31, 2015 remain unchanged from the balances reflected in the Consolidated Balance Sheet in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014. The purchase price allocation remains open and may be adjusted as a result of the finalization of our purchase price allocation procedures related to certain tax amounts.

									
(in thousands)	 	 	 	 	
Purchase price paid as:	 	 	 	 	
Cash	 	 	 	$	33,674		
Additional purchase price payable upon tax election	 	 	 	1,300		
Working capital adjustment	 	 	 	(279	)	
Cash acquired	 	 	 	(4,204	)	
Purchase price, net of cash acquired	 	 	 	30,491		
 	 	 	 	 	
Fair value of net assets acquired:	 	 	 	 	
Accounts receivable, net	 	$	1,450		 	 	
Prepaid expenses	 	120		 	 	
Property and equipment, net	 	93		 	 	
Intangible assets	 	14,400		 	 	
Total assets acquired	 	16,063		 	 	
Accounts payable	 	488		 	 	
Accrued liabilities	 	1,557		 	 	
Customer deposits	 	4,525		 	 	
Other liabilities	 	128		 	 	
Total liabilities acquired	 	6,698		 	 	
Total fair value of net assets acquired	 	 	 	9,365		
Excess purchase price over fair value of net assets acquired (“goodwill”)	 	 	 	$	21,126		
The goodwill is included in the Marketing & Events U.S. segment and the primary factor that contributed to a purchase price resulting in the recognition of goodwill relates to future growth opportunities when combined with our other businesses. The goodwill is deductible for tax purposes over a period of 15 years . The estimated values of current assets and liabilities were based upon their historical costs on the date of acquisition due to their short-term nature.
Identified intangible assets acquired in the Travel Planners, Inc. acquisition totaled $14.4 million and consist primarily of customer relationships, favorable lease contracts and trade name. The weighted-average amortization period related to the definite lived intangible assets is 9.8 years. The results of operations of Travel Planners, Inc. have been included in Viad’s condensed consolidated financial statements from the date of acquisition.
N200
In November 2014, the Company acquired N200 Limited and affiliates (collectively, “N200”) for €9.7 million (approximately $12.1 million ) in cash, subject to certain adjustments, plus an earnout payment (the “Earnout”) of up to €1.0 million . The amount of the Earnout is based on N200’s achievement of established financial targets for the twelve-month period ending June 30, 2015. Such contingent payment, if any, will be paid during the third quarter of 2015. N200, which has offices in the United Kingdom and the Netherlands, is a leading event registration and data intelligence services provider for the live events industry in the United Kingdom and the Netherlands.

The following table summarizes the updated allocation of the aggregate purchase price paid and amounts of assets acquired and liabilities assumed based upon the estimated fair value at the date of acquisition. During the three months ended March 31, 2015 , the Company made certain purchase accounting measurement period adjustments based on refinements to assumptions used in the preliminary valuation of $0.1 million to contingent consideration, $0.5 million to working capital payable, $15,000 from accounts receivable, net, $0.1 million to intangible assets, $0.1 million to accrued liabilities, $20,000 to deferred taxes and $0.3 million to goodwill. These adjustments did not have a significant impact on the Company’s condensed consolidated statements of operations, balance sheet, or cash flows for all periods presented, and therefore, were not retrospectively adjusted in the 2014 financial statements. Other than the line items mentioned previously, the balances in the table below as of March

10

Table of Contents

31, 2015 remain unchanged from the balances reflected in the Consolidated Balance Sheet in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014. The purchase price allocation remains open and may be adjusted as a result of the finalization of our purchase price allocation procedures related to certain tax amounts.

									
(in thousands)	 	 	 	 	
Purchase price paid as:	 	 	 	 	
Cash	 	 	 	$	12,068		
Working capital payable	 	 	 	458		
Contingent consideration	 	 	 	1,145		
Cash acquired	 	 	 	(943	)	
Purchase price, net of cash acquired	 	 	 	12,728		
 	 	 	 	 	
Fair value of net assets acquired:	 	 	 	 	
Accounts receivable, net	 	$	1,732		 	 	
Inventory	 	46		 	 	
Prepaid expenses	 	115		 	 	
Property and equipment, net	 	1,280		 	 	
Intangible assets	 	3,682		 	 	
Total assets acquired	 	6,855		 	 	
Accounts payable	 	421		 	 	
Accrued liabilities	 	1,057		 	 	
Customer deposits	 	569		 	 	
Deferred tax liability	 	911		 	 	
Other liabilities	 	106		 	 	
Total liabilities acquired	 	3,064		 	 	
Total fair value of net assets acquired	 	 	 	3,791		
Excess purchase price over fair value of net assets acquired (“goodwill”)	 	 	 	$	8,937		
The goodwill is included in the Marketing & Events International segment and the primary factor that contributed to a purchase price resulting in the recognition of goodwill relates to future growth opportunities when combined with our other businesses. The goodwill is deductible for tax purposes over a period of 15 years . The estimated values of current assets and liabilities were based upon their historical costs on the date of acquisition due to their short-term nature.
Identified intangible assets acquired in the N200 acquisition totaled $3.7 million and consist primarily of customer relationships. The weighted-average amortization period related to the definite lived intangible assets is 7.4 years . The results of operations of N200 have been included in Viad’s condensed consolidated financial statements from the date of acquisition.
Supplementary pro forma financial information

The following table summarizes the unaudited pro forma results of operations attributable to Viad as of March 31, 2014, assuming that the acquisitions above had each been completed on January 1, 2013:

					
(in thousands, except per share data)	 	2014	
Revenue	 	$	300,851		
Depreciation and amortization	 	$	9,358		
Income from continuing operations	 	$	9,415		
Net income attributable to Viad	 	$	22,297		
Diluted net income per share	 	$	1.10		
Basic net income per share	 	$	1.10		

11

Table of Contents

Note 4 . Inventories
The components of inventories consisted of the following as of the respective periods:

								
(in thousands)	March 31,
2015	 	December 31,
2014	
Work in process	$	18,934		 	$	15,652		
Raw materials	16,617		 	16,749		
Inventories	$	35,551		 	$	32,401		
Note 5 . Other Current Assets
Other current assets consisted of the following as of the respective periods:

								
(in thousands)	March 31,
2015	 	December 31,
2014	
Income tax receivable	$	5,076		 	$	1,869		
Prepaid software maintenance	2,564		 	1,934		
Prepaid vendor payments	3,735		 	2,689		
Prepaid taxes	1,212		 	1,416		
Prepaid rent	1,047		 	186		
Prepaid other	5,957		 	6,597		
Other	2,409		 	2,749		
Other current assets	$	22,000		 	$	17,440		
Note 6 . Property and Equipment, Net
Property and equipment consisted of the following as of the respective periods:

								
(in thousands)	March 31,
2015	 	December 31,
2014	
Land and land interests	$	29,595		 	$	30,360		
Buildings and leasehold improvements	133,435		 	138,104		
Equipment and other	310,846		 	319,435		
Gross property and equipment	473,876		 	487,899		
Less: accumulated depreciation	(283,337	)	 	(288,328	)	
Property and equipment, net	$	190,539		 	$	199,571		
Depreciation expense for the three months ended March 31, 2015 and 2014 was $ 6.7 million and $6.5 million , respectively.
Note 7 . Other Investments and Assets
Other investments and assets consisted of the following as of the respective periods:

								
(in thousands)	March 31,
2015	 	December 31,
2014	
Cash surrender value of life insurance	$	20,885		 	$	20,866		
Self-insured liability receivable	7,728		 	7,728		
Workers’ compensation insurance security deposits	4,250		 	4,250		
Other	7,688		 	7,830		
Other investments and assets	$	40,551		 	$	40,674		

12

Table of Contents

Note 8 . Goodwill and Other Intangible Assets
The changes in the carrying amount of goodwill for the three months ended March 31, 2015 were as follows:

																
(in thousands)	Marketing &
Events U.S.	 	Marketing &
Events
International	 	Travel &
Recreation
Group	 	Total	
Balance at December 31, 2014	$	110,618		 	$	42,221		 	$	41,358		 	$	194,197		
Purchase price allocation adjustments	762		 	211		 	—		 	973		
Foreign currency translation adjustments	—		 	(2,837	)	 	(3,695	)	 	(6,532	)	
Balance at March 31, 2015	$	111,380		 	$	39,595		 	$	37,663		 	$	188,638		

The original purchase price allocations were based on information available at the respective acquisition dates. During the quarter ended March 31, 2015, we recorded measurement period adjustments to the original purchase price allocation for Blitz, onPeak LLC, Travel Planners, Inc. and N200, which increased goodwill by $1.0 million . The amount was not considered significant and therefore prior periods have not been retrospectively adjusted. For additional information, refer to Note 3 , Acquisition of Businesses .
A summary of other intangible assets is presented below:

																
 	March 31,
2015	 	December 31,
2014	
(in thousands)	Gross Carrying
Value	 	Accumulated
Amortization	 	Gross Carrying
Value	 	Accumulated
Amortization	
Amortized intangible assets:	 	 	 	 	 	 	 	
Customer contracts and relationships	$	39,940		 	$	(4,074	)	 	$	41,624		 	$	(2,961	)	
Other	4,475		 	(1,054	)	 	4,576		 	(732	)	
Total amortized intangible assets	44,415		 	(5,128	)	 	46,200		 	(3,693	)	
Unamortized intangible assets:	 	 	 	 	 	 	 	
Business licenses	460		 	—		 	460		 	—		
Other intangible assets	$	44,875		 	$	(5,128	)	 	$	46,660		 	$	(3,693	)	
The original purchase price allocations were based on information available at the respective acquisition dates. During the quarter ended March 31, 2015, we recorded measurement period adjustments to the original purchase price allocation for Blitz, onPeak LLC, Travel Planners, Inc. and N200, which reduced other intangible assets by $0.7 million . The amount was not considered significant and therefore prior periods have not been retrospectively adjusted. For additional information, refer to Note 3 , Acquisition of Businesses .
Intangible asset amortization expense for the three months ended March 31, 2015 and 2014 was $2.0 million and $0.3 million , respectively. Estimated amortization expense related to amortized intangible assets for future years is expected to be as follows:

				
(in thousands)	 	
Remainder of 2015	$	5,732		
2016	$	6,511		
2017	$	5,698		
2018	$	4,735		
2019	$	4,355		
Thereafter	$	12,256		

13

Table of Contents

Note 9 . Other Current Liabilities
Other current liabilities consisted of the following as of the respective periods:

								
(in thousands)	March 31,
2015	 	December 31,
2014	
Continuing operations:	 	 	 	
Self-insured liability accrual	$	6,467		 	$	6,297		
Accrued sales and use taxes	4,878		 	3,624		
Accrued employee benefit costs	4,037		 	3,215		
Accrued dividends	2,092		 	2,107		
Current portion of pension liability	1,729		 	1,641		
Accrued professional fees	1,531		 	1,228		
Accrued acquisition liability	1,458		 	1,232		
Deferred rent	1,379		 	783		
Accrued foreign income taxes	1,139		 	2,370		
Accrued rebates	985		 	1,600		
Accrued restructuring	975		 	1,154		
Other	7,200		 	1,605		
Total continuing operations	33,870		 	26,856		
Discontinued operations:	 	 	 	
Environmental remediation liabilities	306		 	350		
Self-insured liability accrual	204		 	173		
Other	426		 	408		
Total discontinued operations	936		 	931		
Other current liabilities	$	34,806		 	$	27,787		
Note 10 . Other Deferred Items and Liabilities
Other deferred items and liabilities consisted of the following as of the respective periods:

								
(in thousands)	March 31,
2015	 	December 31,
2014	
Continuing operations:	 	 	 	
Self-insured liability accrual	$	13,735		 	$	13,525		
Self-insured excess liability	7,728		 	7,728		
Accrued compensation	6,513		 	6,824		
Deferred rent income	4,161		 	2,787		
Foreign deferred tax liability	1,849		 	2,135		
Accrued restructuring	452		 	555		
Other	4,100		 	5,117		
Total continuing operations	38,538		 	38,671		
Discontinued operations:	 	 	 	
Environmental remediation liabilities	4,411		 	4,395		
Self-insured liability accrual	4,227		 	4,327		
Accrued income taxes	948		 	1,119		
Other	1,156		 	1,250		
Total discontinued operations	10,742		 	11,091		
Other deferred items and liabilities	$	49,280		 	$	49,762		

14

Table of Contents

Note 11 . Debt and Capital Lease Obligations
Long-term debt was as follows:

								
(in thousands)	March 31,
2015	 	December 31,
2014	
Revolving Credit agreement, 2.2% and 2.4% weighted-average interest rate at March 31, 2015 and December 31, 2014, respectively, due through 2019	$	136,375		 	$	139,500		
Capital lease obligations, 6.0% weighted-average interest at both March 31, 2015 and December 31, 2014, due through 2018	1,405		 	1,520		
Total debt	137,780		 	141,020		
Current portion	(29,361	)	 	(27,856	)	
Long-term debt and capital lease obligations	$	108,419		 	$	113,164		

Effective December 2014, Viad entered into a $300 million Amended and Restated Credit Agreement (the “Credit Agreement”). The Credit Agreement amends and replaces in its entirety the Company’s $180 million revolving credit facility under the Amended and Restated Credit Agreement dated as of May 18, 2011. The Credit Agreement provides for a senior credit facility in the aggregate amount of $300 million , which consists of a $175 million revolving credit facility (the “Revolving Credit Facility”) and a $125 million term loan (the “Term Loan”). Loans under the Credit Agreement have a maturity date of December 22, 2019, and proceeds from the loans made under the Credit Agreement were used to refinance certain outstanding debt of the Company and will be used for the Company’s general corporate purposes in the ordinary course of its business. Under the Credit Agreement, the Revolving Credit Facility and/or the Term Loan may be increased up to an additional $100 million under certain circumstances. If such circumstances are met, the Company may obtain the additional borrowings under the Revolving Credit Facility, a Term Loan, or a combination of the two facilities. The Revolving Credit Facility has a $40 million sublimit for letters of credit. Borrowings and letters of credit can be denominated in U.S. dollars, Euros, Canadian dollars or British pounds.

Viad’s lenders have a first perfected security interest in all of the personal property of Viad, GES and GES Event Intelligence Services, Inc., including 65 percent of the capital stock of top-tier foreign subsidiaries. Financial covenants include a fixed charge coverage ratio of not less than 1.75 to 1.00, with a step-up to 2.00 to 1.00 for the fiscal quarter ending June 30, 2016. Viad must maintain a leverage ratio of not greater than 3.00 to 1.00, with a step-down to 2.75 to 1.00 for the fiscal quarter ending March 31, 2016 and a step-down to 2.50 to 1.00 for the fiscal quarter ending March 31, 2017. As of March 31, 2015 and December 31, 2014, the fixed charge coverage ratio was 2.17 to 1.00 and 2.61 to 1.00, respectively, and the leverage ratio was 2.07 to 1.00 and 1.73 to 1.00, respectively. The terms of the Credit Agreement allow Viad to pay dividends or purchase the Company’s common stock up to $20 million in the aggregate in any calendar year, with additional dividends, share repurchases or distributions of stock permitted if the Company’s leverage ratio is less than or equal to 2.00 to 1.00, and the Liquidity Amount (defined as cash in the U.S. and Canada plus available revolver borrowings on a pro forma basis) is not less than $100 million , and no default or unmatured default, as defined in the Credit Agreement, exists. Significant other covenants include limitations on investments, additional indebtedness, sales/leases of assets, acquisitions, consolidations or mergers and liens on property. As of March 31, 2015 , Viad was in compliance with all covenants.
As of March 31, 2015 , Viad’s total debt was $137.8 million , consisting of outstanding borrowings under the Term Loan and Revolving Credit Facility of $121.9 million and $14.5 million , respectively, and capital lease obligations of $1.4 million . As of December 31, 2014 , Viad’s total debt was $141.0 million , consisted of outstanding borrowings under the Term Loan and Revolving Credit Facility of $125.0 million and $14.5 million , respectively, and capital lease obligations of $1.5 million . As of March 31, 2015 , Viad had $158.7 million of capacity remaining under its Credit Facility reflecting outstanding letters of credit of $1.8 million and the outstanding balance under the Revolving Credit Facility of $14.5 million , respectively.
Borrowings under the Revolving Credit Facility (of which GES and GES Event Intelligence Services, Inc. are guarantors) are indexed to the prime rate or the London Interbank Offered Rate, plus appropriate spreads tied to Viad’s leverage ratio. Commitment fees and letters of credit fees are also tied to Viad’s leverage ratio. The fees on the unused portion of the Credit Facility are currently 0.35 percent annually.
As of March 31, 2015 , Viad had certain obligations under guarantees to third parties on behalf of its subsidiaries. These guarantees are not subject to liability recognition in the condensed consolidated financial statements and relate to leased facilities entered into by the Company’s subsidiary operations. The Company would generally be required to make payments to the respective third parties under these guarantees in the event that the related subsidiary could not meet its own payment obligations. The maximum potential amount of future payments that Viad would be required to make under all guarantees existing as of

15

Table of Contents

March 31, 2015 would be $4.1 million . These guarantees relate to leased facilities and expire through October 2017. There are no recourse provisions that would enable Viad to recover from third parties any payments made under the guarantees . Furthermore, there are no collateral or similar arrangements whereby Viad could recover payments.
The estimated fair value of total debt was $ 121.7 million and $ 123.0 million as of March 31, 2015 and December 31, 2014, respectively. The fair value of debt was estimated by discounting the future cash flows using rates currently available for debt of similar terms and maturity.
Note 12 . Fair Value Measurements
The fair value of an asset or liability is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The fair value guidance requires an entity to maximize the use of quoted prices and other observable inputs and minimize the use of unobservable inputs when measuring fair value, and also establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value as follows:
Level 1 - Quoted prices in active markets for identical assets or liabilities.
Level 2 - Observable inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly.
Level 3 - Unobservable inputs to the valuation methodology that are significant to the measurement of fair value.
Viad measures its money market mutual funds and certain other mutual fund investments at fair value on a recurring basis using Level 1 inputs. The fair value information related to these assets is summarized in the following tables:

																
 	 	 	Fair Value Measurements at Reporting Date Using	
(in thousands)	March 31,
2015	 	Quoted Prices in
Active
Markets
(Level 1)	 	Significant
Other
Observable
Inputs
(Level 2)	 	Significant
Unobserved
Inputs
(Level 3)	
Assets:	 	 	 	 	 	 	 	
Money market funds	$	12,619		 	$	12,619		 	$	—		 	$	—		
Other mutual funds	2,580		 	2,580		 	—		 	—		
Total assets at fair value	$	15,199		 	$	15,199		 	$	—		 	$	—		
Liabilities:	 	 	 	 	 	 	 	
Earnout contingent consideration liability	(988	)	 	—		 	—		 	(988	)	
Total liabilities at fair value on a recurring basis	$	(988	)	 	$	—		 	$	—		 	$	(988	)	
 	 	 	Fair Value Measurements at Reporting Date Using	
(in thousands)	December 31,
2014	 	Quoted Prices
in Active
Markets
(Level 1)	 	Significant
Other
Observable
Inputs
(Level 2)	 	Significant
Unobserved
Inputs
(Level 3)	
Assets:	 	 	 	 	 	 	 	
Money market funds	$	8,518		 	$	8,518		 	$	—		 	$	—		
Other mutual funds	2,536		 	2,536		 	—		 	—		
Total assets at fair value	$	11,054		 	$	11,054		 	$	—		 	$	—		
Liabilities:			 	 	 	 	 	 	
Earnout contingent consideration liability	(1,210	)	 	—		 	—		 	(1,210	)	
Total liabilities at fair value on a recurring basis	$	(1,210	)	 	$	—		 	$	—		 	$	(1,210	)	
As of March 31, 2015 and December 31, 2014 , Viad had investments in money market mutual funds of $12.6 million and $8.5 million , respectively, which are included in the consolidated balance sheets under the caption “Cash and cash equivalents.” These investments are classified as available-for-sale and were recorded at fair value. There have been no realized or unrealized gains or losses related to these investments and the Company has not experienced any redemption restrictions with respect to any of the money market mutual funds.

16

Table of Contents

As of March 31, 2015 and December 31, 2014 , Viad had investments in other mutual funds of $2.6 million and $2.5 million , respectively, which are classified in the consolidated balance sheets under the caption “Other investments and assets.” These investments were classified as available-for-sale and were recorded at fair value. As of March 31, 2015 and December 31, 2014 , there were unrealized gains of $ 0.9 million ($ 0.6 million after-tax) and $ 0.8 million ($ 0.5 million after-tax), respectively, which were included in the consolidated balance sheets under the caption “Accumulated other comprehensive income (loss).”
The carrying values of cash and cash equivalents, receivables and accounts payable approximate fair value due to the short-term maturities of these instruments. The estimated fair value of debt obligations is disclosed in Note 11 , Debt and Capital Lease Obligations .
Note 13 . Stockholders' Equity
The following represents a reconciliation of the carrying amounts of stockholders’ equity attributable to Viad and the noncontrolling interest for the three months ended March 31, 2015 and 2014 :

													
(in thousands)	 	Total Viad
Stockholders’
Equity	 	Noncontrolling
Interest	 	Total
Stockholders’
Equity	
Balance at December 31, 2014	 	$	335,387		 	$	12,315		 	$	347,702		
Net loss	 	(2,056	)	 	(64	)	 	(2,120	)	
Dividends on common stock	 	(2,000	)	 	—		 	(2,000	)	
Common stock purchased for treasury	 	(4,702	)	 	—		 	(4,702	)	
Employee benefit plans	 	1,786		 	—		 	1,786		
Unrealized foreign currency translation adjustment	 	(17,579	)	 	—		 	(17,579	)	
Tax benefits from share-based compensation	 	283		 	—		 	283		
Other changes to accumulated other comprehensive income	 	241		 	—		 	241		
Other	 	(97	)	 	—		 	(97	)	
Balance at March 31, 2015	 	$	311,263		 	$	12,251		 	$	323,514		

													
(in thousands)	 	Total Viad
Stockholders’
Equity	 	Noncontrolling
Interest	 	Total
Stockholders’
Equity	
Balance at December 31, 2013	 	$	347,441		 	$	9,102		 	$	356,543		
Net income	 	21,882		 	2,537		 	24,419		
Dividends on common stock	 	(32,517	)	 	—		 	(32,517	)	
Common stock purchased for treasury	 	(1,042	)	 	—		 	(1,042	)	
Employee benefit plans	 	2,052		 	—		 	2,052		
Unrealized foreign currency translation adjustment	 	(6,733	)	 	—		 	(6,733	)	
ESOP allocation adjustment	 	44		 	—		 	44		
Other	 	46		 	1		 	47		
Balance at March 31, 2014	 	$	331,173		 	$	11,640		 	$	342,813		
Changes in accumulated other comprehensive income (“AOCI”) by component were as follows:

																	
(in thousands)	 	Unrealized Gains
on Investments	 	Cumulative Foreign Currency Translation Adjustments	 	Unrecognized Net Actuarial Loss and Prior Service Credit, Net	 	Accumulated
Other
Comprehensive
Income	
Balance at December 31, 2014	 	$	471		 	$	12,415		 	$	(13,280	)	 	$	(394	)	
Other comprehensive income (loss) before reclassifications	 	177		 	(17,579	)	 	—		 	(17,402	)	
Amounts reclassified from AOCI, net of tax	 	(17	)	 	—		 	(114	)	 	(131	)	
Net other comprehensive income (loss)	 	160		 	(17,579	)	 	(114	)	 	(17,533	)	
Balance at March 31, 2015	 	$	631		 	$	(5,164	)	 	$	(13,394	)	 	$	(17,927	)	

17

Table of Contents

The following table presents information about reclassification adjustments out of AOCI for the three months ended March 31:

											
 	 	 	 	Affected Line Item in the
Statement Where Net
Income is Presented	
(in thousands)	 	2015	 	2014	 		
Unrealized gains on investments	 	$	27		 	$	21		 	Interest income	
Tax effect	 	(10	)	 	(8	)	 	Income taxes	
 	 	$	17		 	$	13		 	 	
 	 	 	 	 	 	 	
Recognized net actuarial loss (1)	 	$	(75	)	 	$	(205	)	 	 	
Amortization of prior service credit (1)	 	139		 	148		 	 	
Tax effect	 	50		 	21		 	Income taxes	
 	 	$	114		 	$	(36	)	 	 	
(1) Amount included in pension expense. Refer to Note 16 , Pension and Postretirement Benefits .
Note 14 . Income (Loss) Per Share
The following are the components of basic and diluted income per share:

								
 	Three Months Ended 
 March 31,	
(in thousands, except per share data)	2015	 	2014	
Net income (loss) attributable to Viad (diluted)	$	(2,056	)	 	$	21,882		
Less: Allocation to non-vested shares	—		 	(424	)	
Net income (loss) allocated to Viad common stockholders (basic)	$	(2,056	)	 	$	21,458		
Basic weighted-average outstanding common shares	19,736		 	19,949		
Additional dilutive shares related to share-based compensation	—		 	381		
Diluted weighted-average outstanding shares	19,736		 	20,330		
Income (loss) per share:	 	 	 	
Basic income (loss) attributable to Viad common stockholders	$	(0.10	)	 	$	1.08		
Diluted income (loss) attributable to Viad common stockholders (1)	$	(0.10	)	 	$	1.08		
(1) Diluted income per share amount cannot exceed basic income per share.
As of March 31, 2015, there were no share-based compensation awards considered dilutive and included in the computation of diluted income per share. As of March 31, 2014, there were 381,000 share-based compensation awards considered dilutive and included in the computation of diluted income per share. Options to purchase 15,000 and 34,000 shares of common stock were outstanding during the three months ended March 31, 2015 and 2014 , respectively, but were not included in the computation of dilutive shares outstanding because the effect would be anti-dilutive.
Note 15 . Income Taxes
The effective tax rates for the three months ended March 31, 2015 and 2014 were 62.4 percent and 15.6 percent , respectively.
The income tax provisions were computed based on the Company’s estimated effective tax rate and forecasted income by jurisdiction expected to be applicable for the full fiscal year, including the impact of any unusual or infrequent items. The effective tax rate for the three months ended March 31, 2015 was greater than the federal statutory rate primarily due to the recording of a non-cash tax benefit relating to certain foreign intangible deferred tax assets that was recorded during the quarter. The effective tax rate for the three months ended March 31, 2014 was lower than the federal statutory rate principally due to foreign income which is taxed at lower rates and the release of a portion of the valuation allowance associated with the projected utilization of foreign tax credit carryforwards.
Viad is required to estimate and record provisions for income taxes in each of the jurisdictions in which the Company operates. Accordingly, the Company must estimate its actual current income tax liability, and assess temporary differences arising from the treatment of items for tax purposes, as compared to the treatment for accounting purposes. These differences result in deferred tax assets and liabilities which are included in Viad’s consolidated balance sheets. The Company must assess the

18

Table of Contents

likelihood that deferred tax assets will be recovered from future taxable income and to the extent that recovery is not likely, a valuation allowance must be established. The Company uses significant judgment in forming a conclusion regarding the recoverability of its deferred tax assets and evaluates the available positive and negative evidence to determine whether it is more likely than not that its deferred tax assets will be realized in the future. These deferred tax assets reflect the expected future tax benefits to be realized upon reversal of deductible temporary differences and the utilization of net operating loss and tax credit carryforwards.
The Company considered all available positive and negative evidence regarding the future recoverability of its deferred tax assets, including the Company’s recent operating history, taxpaying history and future reversals of deferred tax liabilities. The Company also evaluated its ability to utilize its foreign tax credits, given its recent utilization history and projected future domestic income. The foreign tax credits are subject to a 10 -year carryforward period and begin to expire in 2020. As of December 31, 2014, $12.7 million of the $21.8 million in tax credit carryforwards were related to foreign tax credits. Based on the Company’s evaluation of all positive and negative evidence, it was determined to be more likely than not that the foreign tax credit carryforwards would be utilized before their expiration. Therefore, a valuation allowance against the foreign tax credit was not required. The positive evidence relied upon in making this assessment included the Company’s positive cumulative income position, the projected future utilization of foreign tax credit carryforwards, the history of utilizing all deferred tax assets including net operating losses, and future forecasts of domestic income.

As noted above, Viad uses considerable judgment in forming a conclusion regarding the recoverability of its deferred tax assets. As a result, there are inherent uncertainties regarding the ultimate realization of these assets, which is primarily dependent upon Viad’s ability to generate sufficient taxable income in future periods. In future periods, it is reasonably possible that the relative weight of positive and negative evidence regarding the recoverability of Viad’s deferred tax assets may change, which could result in a material increase or decrease in the Company’s valuation allowance. If such a change in the valuation allowance were to occur, it would result in a change to income tax expense in the period the assessment was made.
Viad had liabilities, including interest and penalties, associated with uncertain tax positions for continuing operations of $1.3 million as of March 31, 2015 and December 31, 2014. In addition, as of March 31, 2015 and December 31, 2014, Viad had liabilities, including interest and penalties, for uncertain tax positions relating to discontinued operations of $1.1 million . Future tax resolutions or settlements that may occur related to these uncertain tax positions would be recorded through either continuing or discontinued operations (net of applicable federal tax benefit). The total liability associated with uncertain tax positions as of March 31, 2015 and December 31, 2014 was $2.4 million , which was classified as both current and non-current liabilities. The Company does not expect a material amount of uncertain tax positions to be resolved or settled within the next twelve months.
Note 16 . Pension and Postretirement Benefits
The net periodic benefit cost of Viad’s pension and postretirement plans for the three months ended March 31, included the following components:

																									
 	 	Domestic Plans	 	 	 	 	
 	 	Pension Plans	 	Postretirement Benefit Plans	 	Foreign Pension Plans	
(in thousands)	 	2015	 	2014	 	2015	 	2014	 	2015	 	2014	
Service cost	 	$	25		 	$	23		 	$	43		 	$	34		 	$	128		 	$	104		
Interest cost	 	251		 	280		 	177		 	176		 	127		 	160		
Expected return on plan assets	 	(111	)	 	(103	)	 	—		 	—		 	(149	)	 	(161	)	
Amortization of prior service credit	 	—		 	—		 	(91	)	 	(148	)	 	—		 	—		
Recognized net actuarial loss	 	125		 	104		 	139		 	101		 	2		 	3		
Net periodic benefit cost	 	$	290		 	$	304		 	$	268		 	$	163		 	$	108		 	$	106		
Viad expects to contribute $1.4 million to its funded pension plans, $0.8 million to its unfunded pension plans and $1.1 million to its postretirement benefit plans in 2015. During the three months ended March 31, 2015 , Viad contributed $0.3 million to its funded pension plans, $0.2 million to its unfunded pension plans and $0.1 million to its postretirement benefit plans.

19

Table of Contents

Note 17 . Restructuring Charges
The Company executed certain restructuring actions designed to reduce the Company’s cost structure primarily within the Marketing & Events U.S. segment, and to a lesser extent in the Marketing & Events International segment. As a result, it has recorded restructuring charges related to the consolidation and downsizing of facilities. Additionally, the Company has recorded restructuring charges in connection with certain reorganization activities. These charges consist of severance and related benefits due to headcount reductions.
The table below represents a reconciliation of beginning and ending liability balances by major restructuring activity:

																
 	Marketing & Events
Group Consolidation	 	Other Restructurings	 	 	
(in thousands)	Severance &
Employee
Benefits	 	Facilities	 	Severance &
Employee
Benefits	 	Total	
Balance at December 31, 2014	$	543		 	$	1,161		 	$	240		 	$	1,944		
Restructuring charges (recoveries)	128		 	98		 	(10	)	 	216		
Cash payments	(301	)	 	(302	)	 	—		 	(603	)	
Adjustment to liability	—		 	—		 	(130	)	 	(130	)	
Balance at March 31, 2015	$	370		 	$	957		 	$	100		 	$	1,427		
As of March 31, 2015 , the liabilities related to severance and employee benefits are expected to be paid by the end of 2015. Additionally, the liability of $1.0 million related to future lease payments will be paid over the remaining lease terms for the Marketing & Events Group. Refer to Note 19 , Segment Information , for information regarding restructuring charges (recoveries) by segment.
Note 18 . Litigation, Claims, Contingencies and Other
Viad and certain of its subsidiaries are plaintiffs or defendants to various actions, proceedings and pending claims, some of which involve, or may involve, compensatory, punitive or other damages. Litigation is subject to many uncertainties and it is possible that some of the legal actions, proceedings or claims could be decided against Viad. Although the amount of liability as of March 31, 2015 with respect to these matters is not ascertainable, Viad believes that any resulting liability, after taking into consideration amounts already provided for and insurance coverage, will not have a material effect on Viad’s business, financial position or results of operations.
Viad is subject to various U.S. federal, state and foreign laws and regulations governing the prevention of pollution and the protection of the environment in the jurisdictions in which Viad has or had operations. If the Company has failed to comply with these environmental laws and regulations, civil and criminal penalties could be imposed and Viad could become subject to regulatory enforcement actions in the form of injunctions and cease and desist orders. As is the case with many companies, Viad also faces exposure to actual or potential claims and lawsuits involving environmental matters relating to its past operations. Although it is a party to certain environmental disputes, Viad believes that any resulting liabilities, after taking into consideration amounts already provided for and insurance coverage, will not have a material effect on the Company’s financial position or results of operations. As of March 31, 2015 , Viad had recorded environmental remediation liabilities of $4.7 million related to previously sold operations.
As of March 31, 2015 , Viad had certain obligations under guarantees to third parties on behalf of its subsidiaries. These guarantees are not subject to liability recognition in the condensed consolidated financial statements and relate to leased facilities entered into by Viad’s subsidiary operations. The Company would generally be required to make payments to the respective third parties under these guarantees in the event that the related subsidiary could not meet its own payment obligations. The maximum potential amount of future payments that Viad would be required to make under all guarantees existing as of March 31, 2015 would be $4.1 million . These guarantees relate to leased facilities expiring through October 2017 . There are no recourse provisions that would enable Viad to recover from third parties any payments made under the guarantees. Furthermore, there are no collateral or similar arrangements whereby Viad could recover payments.
A significant portion of Viad’s employees are unionized and the Company is a party to approximately 100 collective-bargaining agreements, with approximately one-third requiring renegotiation each year. If the Company was unable to reach an agreement with a union during the collective-bargaining process, the union may call for a strike or work stoppage, which may, under certain circumstances, adversely impact the Company’s businesses and results of operations. Viad believes that relations with its employees are satisfactory and that collective-bargaining agreements expiring in 2015 will be renegotiated in the ordinary

20

Table of Contents

course of business without having a material adverse effect on Viad’s operations. The Company entered into new showsite and warehouse agreements with the Chicago Teamsters Local 727, effective January 1, 2014, and those agreements contain provisions that allow the parties to re-open negotiation of the agreements on pension-related issues. The Company is in informal discussions regarding those issues with all relevant parties and is working diligently to resolve those issues in a manner that will be reasonable and equitable to employees, customers and shareholders. Although the Company’s labor relations are currently stable, disruptions pending the outcome of the Chicago Teamsters Local 727 negotiations could occur, as they could with any collective-bargaining agreement negotiation, with the possibility of an adverse impact on the operating results of the Marketing & Events Group.
Viad’s businesses contribute to various multi-employer pension plans based on obligations arising under collective-bargaining agreements covering its union-represented employees. Based upon the information available to Viad from plan administrators, management believes that several of these multi-employer plans are underfunded. The Pension Protection Act of 2006 requires pension plans underfunded at certain levels to reduce, over defined time periods, the underfunded status. In addition, under current laws, the termination of a plan, or a voluntary withdrawal from a plan by Viad, or a shrinking contribution base to a plan as a result of the insolvency or withdrawal of other contributing employers to such plan, would require Viad to make payments to such plan for its proportionate share of the plan’s unfunded vested liabilities. As of March 31, 2015 , the amount of additional funding, if any, that Viad would be required to make related to multi-employer pension plans is not ascertainable.
Viad is self-insured up to certain limits for workers’ compensation, employee health benefits, automobile, product and general liability and property loss claims. The aggregate amount of insurance liabilities (up to the Company’s retention limit) related to Viad’s continuing operations was $20.2 million as of March 31, 2015 . Of this total, $12.8 million related to workers’ compensation liabilities and the remaining $7.4 million related to general/auto liability claims. Viad has also retained and provided for certain insurance liabilities in conjunction with previously sold businesses totaling $4.4 million as of March 31, 2015 , related to workers’ compensation liabilities. Provisions for losses for claims incurred, including estimated claims incurred but not yet reported, are made based on Viad’s historical experience, claims frequency and other factors. A change in the assumptions used could result in an adjustment to recorded liabilities. Viad has purchased insurance for amounts in excess of the self-insured levels, which generally range from $0.2 million to $0.5 million on a per claim basis. Viad does not maintain a self-insured retention pool fund as claims are paid from current cash resources at the time of settlement. Viad’s net cash payments in connection with these insurance liabilities were $1.1 million for the three months ended March 31, 2015 .
In addition, as of March 31, 2015 , Viad had recorded insurance liabilities of $7.7 million related to continuing operations in excess of the self-insured levels for which Viad remains the primary obligor. Of this total, $3.1 million related to workers’ compensation liabilities and the remaining $4.6 million related to general/auto liability claims. The Company has recorded these amounts in other deferred items and liabilities in Viad’s Condensed Consolidated Balance Sheets with a corresponding receivable in other investments and assets.

21

Table of Contents

Note 19 . Segment Information
Viad’s reportable segments consist of Marketing & Events U.S., Marketing & Events International (together the “Marketing & Events Group”) and the Travel & Recreation Group.
Viad measures profit and performance of its operations on the basis of segment operating income which excludes restructuring charges and recoveries and impairment charges and recoveries. Intersegment sales are eliminated in consolidation and intersegment transfers are not significant. Corporate activities include expenses not allocated to operations. Depreciation and amortization and share-based compensation expense are the only significant non-cash items for the reportable segments. Disclosures regarding Viad’s reportable segments with reconciliations to consolidated totals are as follows:

								
 	Three Months Ended 
 March 31,	
(in thousands)	2015	 	2014	
Revenue:	 	 	 	
Marketing & Events Group:	 	 	 	
U.S.	$	192,943		 	$	221,395		
International	65,236		 	58,718		
Intersegment eliminations	(1,251	)	 	(2,290	)	
Total Marketing & Events Group	256,928		 	277,823		
Travel & Recreation Group	7,468		 	7,818		
Total revenue	$	264,396		 	$	285,641		
Segment operating income (loss):		 	 	
Marketing & Events Group:	 	 	 	
U.S.	$	2,637		 	$	15,851		
International	1,047		 	2,319		
Total Marketing & Events Group	3,684		 	18,170		
Travel & Recreation Group	(4,809	)	 	(4,809	)	
Segment operating income (loss)	(1,125	)	 	13,361		
Corporate activities	(2,810	)	 	(2,039	)	
Operating income (loss)	(3,935	)		11,322		
Interest income	63		 	65		
Interest expense	(1,151	)	 	(298	)	
Restructuring (charges) recoveries:	 	 	 	
Marketing & Events U.S.	(88	)	 	38		
Marketing & Events International	(138	)	 	(530	)	
Travel & Recreation Group	6		 	206		
Corporate	4		 	75		
Income (loss) from continuing operations before income taxes	$	(5,239	)	 	$	10,878		

22

Table of Contents

Note 20 . Discontinued Operations
On December 31, 2013, Glacier Park’s concession contract with the Park Service to operate lodging, tour and transportation and other hospitality services within Glacier National Park expired. Upon completion of the contract, the Company received cash payments in January 2014 totaling $25.0 million resulting in a pre-tax gain of $21.5 million for the Company’s possessory interest. The gain after-tax on the possessory interest as of December 31. 2014 was $15.2 million with $2.7 million attributable to the noncontrolling interest. These amounts are included in income (loss) from discontinued operations and net income attributable to noncontrolling interest in Viad’s Condensed Consolidated Statements of Operations, respectively.
The following summarizes Glacier Park’s expired concession contract operating results, which are presented in income (loss) from discontinued operations, net of tax, in Viad’s Condensed Consolidated Statements of Operations for the three months ended March 31, 2014:

					
(in thousands)	 	 	
Total revenue	 	$	—		
Costs and expenses	 	(68	)	
Income (loss) from discontinued operations, before income taxes	 	(68	)	
Income tax (expense) benefit	 	20		
Income (loss) from discontinued operations, net of tax	 	(48	)	
Gain on sale of discontinued operations, net of tax	 	15,286		
Income from discontinued operations	 	15,238		
Income from discontinued operations attributable to noncontrolling interest	 	(2,668	)	
Income from discontinued operations attributable to Viad	 	$	12,570		
For the three months ended March 31, 2015, Viad recorded a loss from discontinued operations of  $0.1 million  due to legal fees related to previously sold operations.
The following is a reconciliation of net income attributable to the noncontrolling interest for the three months ended March 31:

									
(in thousands)	 	2015	 	2014	
Income (loss) from continuing operations	 	$	(64	)	 	$	(131	)	
Income from discontinued operations	 	—		 	2,668		
Net income (loss) attributable to noncontrolling interest	 	$	(64	)	 	$	2,537		
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
The following discussion (this “MD&A”) should be read in conjunction with Viad Corp’s condensed consolidated financial statements and related notes. This discussion contains forward-looking statements that involve risks and uncertainties. Viad Corp’s actual results could differ materially from those anticipated due to various factors discussed under “Forward-Looking Statements” and elsewhere in this quarterly report.
Overview
Viad Corp (“Viad” or the “Company”) operates in three reportable business segments: Marketing & Events U.S., Marketing & Events International (together the “Marketing & Events Group”) and the Travel & Recreation Group.
Marketing & Events Group
The Marketing & Events Group, comprised of Global Experience Specialists, Inc. and affiliates (“GES”), is a global full-service provider for live events that helps clients gain more awareness, more engagement and a greater return at their events. The Marketing & Events Group offers a complete range of services, from design and production of immersive environments and brand-based experiences, to material handling, rigging, electrical and other on-site services for clients, including show organizers, corporate brand marketers and retail shopping centers. In addition, the Marketing & Events Group offers clients a full suite of online tools and new technologies that help them more easily manage the complexities of their events. Show organizers include for-profit and not-for-profit show owners as well as show management companies. Corporate brand marketers

23

Table of Contents

include exhibitors and domestic and international corporations that want to promote their brands, services and innovations, feature new products and build business relationships. Viad’s retail shopping center customers include major developers, owners and management companies of shopping malls and leisure centers.
The Marketing & Events Group recently expanded its service offerings with acquisitions that differentiate GES as the company with the most comprehensive suite of event services. GES extended its audio-visual services beyond North America with the September 2014 acquisition of United Kingdom-based Blitz Communications Group Limited and its affiliates (collectively, “Blitz”), a leading audio-visual staging and creative services provider for the live events industry in the United Kingdom and continental Europe. In November 2014, GES entered the event registration and data services market through the acquisition of N200 Limited and affiliates (collectively, “N200”), a leading event registration and data intelligence services provider for the live events industry in the United Kingdom and the Netherlands. In the United States, GES became the leading event accommodations provider through the October 2014 acquisitions of onPeak LLC and Travel Planners, Inc. Travel Planners, Inc. subsequently merged into onPeak LLC (collectively, “onPeak”) in January 2015.
For additional information regarding acquisitions in 2014, refer to Note 3 , Acquisition of Businesses .
Travel & Recreation Group
The Travel & Recreation Group is an experiential leisure travel provider serving the needs of regional and long-haul visitors to iconic natural and cultural destinations in North America. The Travel & Recreation Group segment consists of Brewster Inc. (“Brewster”), Glacier Park, Inc. (“Glacier Park”) and Alaskan Park Properties, Inc. (“Alaska Denali Travel”). Brewster provides tourism products and experiential services in the Canadian Rockies in Alberta and in other parts of Western Canada. Brewster’s operations include the Banff Gondola, Columbia Icefield Glacier Adventure, Glacier Skywalk, Banff Lake Cruise, motorcoach services, charter and sightseeing services, inbound package tour operations and hotel operations.
Glacier Park owns and operates seven properties, with accommodation offerings varying from hikers’ cabins to hotel suites, including St. Mary Lodge, a full-service resort located outside the east entrance to Glacier National Park in St. Mary, Montana; Glacier Park Lodge, a historic lodge in East Glacier, Montana; Grouse Mountain Lodge, a full-season lodge offering golf, skiing, hiking and other seasonal recreational activities, located near Glacier National Park in Whitefish, Montana; the Prince of Wales Hotel in Waterton Lakes National Park, Alberta, Canada, which is situated on land for which the Company has a 42-year ground lease with the Canadian government running through January 31, 2052; the West Glacier Motel & Cabins in West Glacier, Montana, and Motel Lake McDonald and the Apgar Village Lodge, which are located inside Glacier National Park. Glacier Park also operates the food and beverage services with respect to those properties and the retail shops located near Glacier National Park.
In July 2014, the Company acquired the West Glacier Motel & Cabins, the Apgar Village Lodge and related land, food and beverage services and retail operations (collectively, the “West Glacier Properties”). The West Glacier Motel & Cabins is a 32-room property situated on approximately 200 acres at the west entrance of Glacier National Park, and its full-service amenities include a restaurant, grocery store, gift shops, a gas station and employee housing. The Apgar Village Lodge is a 48-room property situated on a 3.8 acre private in-holding inside Glacier National Park with overnight accommodations, a gift shop and employee housing. For additional information, refer to Note 3 , Acquisition of Businesses .
Alaska Denali Travel operates the Denali Backcountry Lodge and Denali Cabins. In addition to lodging, Alaska Denali Travel also provides food and beverage operations and package tour and transportation services in and around Denali National Park and Preserve.
Non-GAAP Measures:
In addition to disclosing financial results that are determined in accordance with U.S. generally accepted accounting principles (“GAAP”), the Company also discloses the following non-GAAP financial measures:
		
•	“Adjusted EBITDA,” which is defined by Viad as net income attributable to Viad before the Company’s portion of interest expense, income taxes, depreciation and amortization, impairment charges and recoveries, changes in accounting principles and the effects of discontinued operations. Adjusted EBITDA is utilized by management to measure the profit and performance of Viad’s operations and to facilitate period-to-period comparisons. Refer to the table below for a reconciliation of adjusted EBITDA to the most directly comparable GAAP measure, net income attributable to Viad.	

24

Table of Contents

•	“Adjusted segment EBITDA,” which is defined by Viad as segment operating income before non-cash depreciation and amortization and integration costs, if any. “Segment operating income” is a GAAP measure defined as income from continuing operations before corporate activities, interest expense and interest income, income taxes, restructuring charges, impairment losses and recoveries and the reduction for income attributable to non-controlling interest. Adjusted segment EBITDA is utilized by management to measure the profit and performance of Viad’s operating segments and acquisitions to facilitate period-to-period comparisons. For a discussion of how this metric is used in connection with 2015 full year acquisition performance expectations, refer to the “Forward Looking Non-GAAP Financial Measures” section of this MD&A. Management believes that adjusted segment EBITDA for acquisitions enables investors to assess how effectively management is investing capital into major corporate development projects, both from a valuation and return perspective.	
		
•	“Organic revenue” and “organic segment operating income,” which are defined by Viad as revenue and segment operating income without the impact of exchange rate variances and acquisitions, if any, until such acquisitions are included in the entirety of both comparable periods. The impact of exchange rate variances is calculated as the difference between current period activity translated at the current period’s exchange rates and the comparable prior period’s exchange rates. Management believes that the presentation of “organic” results permits investors to better understand Viad’s performance without the effects of exchange rate variances or acquisitions. Refer to the “Results of Operations” section of this MD&A for reconciliations of organic revenue and organic segment operating income to the most directly comparable GAAP measures, revenue and segment operating income.	
Management believes that the presentation of adjusted EBITDA, adjusted segment EBITDA, organic revenue and organic segment operating income provides useful information to investors regarding Viad’s results of operations for trending, analyzing and benchmarking the performance and value of Viad’s business. The presentation of adjusted EBITDA, adjusted segment EBITDA, and organic revenue and organic segment operating income are supplemental to results presented under GAAP and may not be comparable to similarly titled measures used by other companies. These non-GAAP measures should be considered in addition to, but not as a substitute for, other measures of financial performance reported in accordance with GAAP.
Adjusted EBITDA, adjusted segment EBITDA, organic revenue and organic segment operating income are considered useful operating metrics as potential variations arising from taxes, depreciation, amortization, debt service costs, impairment charges and recoveries, changes in accounting principles and the effects of discontinued operations are eliminated, thus resulting in an additional measure considered to be indicative of Viad’s ongoing operations and segment performance. Although adjusted EBITDA, adjusted segment EBITDA, organic revenue and organic segment operating income are used as financial measures to assess the performance of the business, the use of these measures are limited because they do not consider material costs, expenses and other items necessary to operate the business. These items include debt service costs, non-cash depreciation and amortization expense associated with long-lived assets, expenses related to U.S. federal, state, local and foreign income taxes, impairment charges or recoveries, and the effects of accounting changes and discontinued operations. Because adjusted EBITDA, adjusted segment EBITDA, organic revenue and organic segment operating income do not consider the above items, a user of Viad’s financial information should consider net income attributable to Viad and organic segment operating income as important measures of financial performance because both provide a more complete measure of the Company’s performance.
A reconciliation of net income attributable to Viad to Adjusted EBITDA is as follows:

								
 	Three Months Ended 
 March 31,	
(in thousands)	2015	 	2014	
Net income attributable to Viad	$	(2,056	)	 	$	21,882		
Interest expense	1,151		 	298		
Income tax expense (benefit)	(3,267	)	 	1,697		
Depreciation and amortization	8,708		 	6,817		
(Income) loss from discontinued operations	148		 	(15,238	)	
Other noncontrolling interest	(16	)	 	2,694		
Adjusted EBITDA	$	4,668		 	$	18,150		
The decrease in Adjusted EBITDA of $13.5 million for the three months ended March 31, 2015 compared to the three months ended March 31, 2014 was primarily due to a decrease in segment operating income for the Marketing & Events U.S. segment. Refer to the “Results of Operations” section of this MD&A below for a discussion of fluctuations.

25

Table of Contents

Forward-Looking Non-GAAP Financial Measures
The Company has also provided adjusted segment EBITDA, formerly referred to as “segment EBITDA”, as a forward-looking non-GAAP financial measure within the “Results of Operations” section of this MD&A. The Company does not provide a reconciliation of this forward-looking non-GAAP financial measure to the most directly comparable GAAP financial measure because, due to variability and difficulty in making accurate forecasts and projections and/or certain information not being ascertainable or accessible, not all of the information necessary for quantitative reconciliation of this forward-looking non-GAAP financial measure to the most directly comparable GAAP financial measure is available to the Company without unreasonable efforts. Consequently, any attempt to disclose such reconciliation would imply a degree of precision that could be confusing or misleading to investors. It is probable that the forward-looking non-GAAP financial measure provided without the directly comparable GAAP financial measure may be materially different from the corresponding non-GAAP financial measure.
Results of Operations:
Financial Highlights
The following are financial highlights of the first quarter of 2015 :
		
•	Total revenue was $264.4 million , as compared to $285.6 million in the first quarter of 2014 . The decrease in revenue was due to negative show rotation in the Marketing & Events Group and unfavorable exchange rate variances, which were partially offset by strong performance of the underlying businesses and additional revenue from the acquisitions of onPeak, Blitz and N200.	
		
•	Total segment operating loss was $1.1 million , as compared to segment operating income of $13.4 million for the first quarter of 2014 . The decrease in segment operating results was primarily driven by lower revenue.	
		
•	Diluted loss per share from continuing operations attributable to Viad shareholders was $0.10 , as compared to income per share from continuing operations of $0.46 in the first quarter of 2014 .	
		
•	Loss from discontinued operations attributable to Viad shareholders was $0.1 million , as compared to income from discontinued operations of $12.6 million in the first quarter of 2014 .	
		
•	Net loss attributable to Viad was $2.1 million , as compared to net income of $21.9 million in the first quarter of 2014 .	
Foreign Exchange Rate Variances
Viad conducts its foreign operations primarily in Canada, the United Kingdom, Germany and to a lesser extent in certain other countries.
During the first quarter of 2015, foreign exchange rate variances resulted in a decrease in revenue of $7.6 million and an increase in segment operating income of $0.2 million, as compared to the first quarter of 2014. The following table summarizes the effects of foreign exchange rate variances on revenue and segment operating results (or “FX Impact”) from Viad’s significant international operations for the three months ended March 31, excluding the effect of 2014 acquisitions:

																								
 	Revenue	 	Segment Operating Results	
 	Weighted-Average
Exchange Rates	 	FX Impact (in thousands)	 	Weighted-Average
Exchange Rates	 	FX Impact (in thousands)	
 	2015	 	2014	 		 	2015	 	2014	 		
Marketing & Events Group:	 	 	 	 	 	 	 	 	 	 	 	
Canada	$	0.80		 	$	0.91		 	$	(2,240	)	 	$	0.76		 	$	0.89		 	$	(102	)	
United Kingdom	$	1.52		 	$	1.66		 	(3,554	)	 	$	1.48		 	$	1.67		 	(126	)	
Germany	$	1.12		 	$	1.37		 	(903	)	 	$	1.18		 	$	1.36		 	35		
 	 	 	 	 	$	(6,697	)	 			 			 	$	(193	)	
Travel & Recreation Group		 	 	 		 	 	 	 	 		
Canada	$	0.80		 	$	0.91		 	$	(877	)	 	$	0.81		 	$	0.91		 	$	379		
 	 	 	 	 	$	(7,574	)	 	 	 	 	 	$	186		
Viad’s operating results for the Marketing & Events Group were primarily impacted by the weakening of the British pound and Canadian dollar relative to the U.S. dollar. Viad’s operating results for the Travel & Recreation Group were impacted by the weakening of the Canadian dollar relative to the U.S. dollar on a seasonal operating loss. Future changes in the exchange

26

Table of Contents

rates may impact overall expected profitability and historical period-to-period comparisons when operating results are translated into U.S. dollars.
Analysis of Operating Results by Reportable Segment
Marketing & Events Group
The table below provides a comparison of reported first quarter 2015 and 2014 operating results for the Marketing & Events Group to organic operating results to enable investors to better understand the underlying performance of the segment without the effects of exchange rate variances or acquisitions.

																																		
 	Three Months Ended 
 March 31, 2015	 	Three Months Ended 
 March 31, 2014	 	Change	
(in thousands)	As Reported	 	Acquisitions (1)	 	FX Impact	 	Organic (2)	 	As Reported	 	Acquisitions (1)	 	Organic (2)	 	As Reported	 	Organic (2)	
Revenue:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Marketing & Events Group:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
U.S.	$	192,943		 	$	7,306		 	$	—		 	$	185,637		 	$	221,395		 	$	—		 	$	221,395		 	(12.9	)%	 	(16.2	)%	
International	65,236		 	6,773		 	(6,697	)	 	65,160		 	58,718		 	—		 	58,718		 	11.1	 %	 	11.0	 %	
Intersegment eliminations	(1,251	)	 	—		 	—		 	(1,251	)	 	(2,290	)	 	—		 	(2,290	)	 	45.4	 %	 	45.4	 %	
Total Marketing & Events Group	$	256,928		 	$	14,079		 	$	(6,697	)	 	$	249,546		 	$	277,823		 	$	—		 	$	277,823		 	(7.5	)%	 	(10.2	)%	
Segment operating income (loss):		 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Marketing & Events Group:	 	 	 	 	 	 	 	 	 	 	 	 	 	 			 	 	
U.S.	$	2,637		 	$	1,351		 	$	—		 	$	1,286		 	$	15,851		 	$	—		 	$	15,851		 	(83.4	)%	 	(91.9	)%	
International	1,047		 	(355	)	 	(193	)	 	1,595		 	2,319		 	—		 	2,319		 	(54.9	)%	 	(31.2	)%	
Total Marketing & Events Group	$	3,684		 	$	996		 	$	(193	)	 	$	2,881		 	$	18,170		 	$	—		 	$	18,170		 	(79.7	)%	 	(84.1	)%	
(1) Acquisitions include onPeak (acquired October 2014) for M&E U.S. and Blitz (acquired September 2014) and N200 (acquired November 2014) for M&E International.
(2) Organic operating results are non-GAAP financial measures that adjust for the impacts of exchange rate variances and acquisitions, if any, until such acquisitions are included in the entirety of both comparable periods presented. For more information about organic operating results, see the "Non-GAAP Measures" section of this MD&A.
Seasonality. Exhibition and event activity can vary significantly from quarter to quarter and year to year, depending on the frequency and timing of shows (some shows are not held each year and some may shift between quarters). The rotation metric helps explain the show movement between quarters and years. Show rotation refers to shows that occur less frequently than annually, as well as annual shows that shift quarters from one year to the next.
U.S. Segment. Revenue for the Marketing & Events U.S. segment was $192.9 million for the first quarter of 2015, down 12.9 percent, as compared to $221.4 million in the first quarter of 2014. Segment operating income decreased $13.2 million to $2.6 million, as compared to the first quarter of 2014. Revenue was primarily impacted by negative show rotation revenue of approximately $42 million, partially offset by incremental revenue of $7.3 million from the acquisition of onPeak completed during the third quarter of 2014 and base same-show revenue growth of 7.4 percent. Management defines base same-show revenue as revenue derived from shows that the Company produced out of the same city during the same quarter in each year. For the first quarter of 2015, base same-shows represented approximately 56 percent of Marketing & Events U.S. segment organic revenue, which excludes the impact of acquisitions. Segment operating income decreased primarily due to lower revenue from the negative show rotation and slightly higher overhead expenses during the quarter, which included worker’s compensation claims and other insurance expense, partially offset by incremental segment operating income from the onPeak acquisition of $1.4 million (which includes integration costs of $0.1 million).
International Segment. Results for the Marketing & Events International segment for the first quarter of 2015 were affected by exchange rate variances, which had an unfavorable impact on revenue and segment operating income of $6.7 million and $0.2 million, respectively, as compared to the first quarter of 2014. The acquisitions of Blitz and N200 contributed incremental revenue and segment operating loss of $6.8 million and $0.4 million, respectively, which includes integration costs of $0.3 million. Organic revenue and organic segment operating income, which excludes the impact of exchange rate variances and acquisitions, increased by $6.4 million, or 11.0 percent, and decreased by $0.7 million, or 31.2 percent, respectively. The increase in revenue was primarily driven by positive show rotation revenue of approximately $2 million, same-show growth,

27

Table of Contents

and new business wins. The decrease in segment operating income was primarily the result of higher staffing levels to support growth and a less profitable mix of revenue during the quarter.
2015 Outlook. Although the Marketing & Events Group has a diversified revenue base and long-term contracts for future shows, its revenue is affected by general economic and industry-specific conditions. The prospects for individual shows tend to be driven by the success of the industry related to those shows. In general, the exhibition and event industry is experiencing modest growth.
For the 2015 full year, management expects the Marketing & Events Group’s revenue to be comparable to 2014 as growth in the underlying business and incremental revenue from acquisitions offset negative show rotation of approximately $70 million and unfavorable currency translation. Management anticipates that foreign currency exchange rate variances versus 2014 will have an unfavorable impact on the Marketing & Events Group’s 2015 full year revenue and segment operating income of approximately $31 million and $1.5 million, respectively. Management expects U.S. base same-show revenue to increase at a mid-single digit rate.
Management remains focused on improving the profitability of the Marketing & Events U.S. segment through continued efforts to more effectively manage labor costs by driving productivity gains through rigorous and strategic pre-show planning that reduces the ratio of labor costs to revenue. Improving this metric is a top priority of management and the Company continues to develop and enhance tools to support and systematize show site labor planning, measurement and benchmarking.
Additionally, management is executing a strategic growth plan to transform the Marketing & Events Group into the preferred global full service provider to the live events market, which includes adding complementary and higher-margin service lines to its existing official services contracting business. In connection with this plan, the Company acquired Blitz, onPeak and N200 during 2014.
In 2015, management expects the acquisitions of Blitz, onPeak, and N200 to collectively provide incremental revenue of about $45 million to $50 million and incremental adjusted segment EBITDA of about $13 million to $14 million, which excludes approximately $1.5 million in integration costs. Adjusted segment EBITDA is defined as segment operating income plus depreciation and amortization expense and integration costs, if any. For more information on this forward-looking non-GAAP financial measure, see the “Non-GAAP Measures” section of this MD&A. These acquisitions offer cross-selling opportunities across the Marketing & Events Group’s customer base, which is resulting in expanded business relationships with existing customers and creating new competitive advantages for the Marketing & Events Group as it increasingly becomes a full-service provider for live events.
Travel & Recreation Group
The table below provides a comparison of reported first quarter 2015 and 2014 operating results for the Travel & Recreation Group to organic operating results to enable investors to better understand the underlying performance of the segment without the effects of exchange rate variances or acquisitions. 

																																		
 	Three Months Ended 
 March 31, 2015	 	Three Months Ended 
 March 31, 2014	 	Change	
(in thousands)	As Reported	 	Acquisitions (1)	 	FX Impact	 	Organic (2)	 	As Reported	 	Acquisitions (1)	 	Organic (2)	 	As Reported	 	Organic (2)	
Revenue:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Travel & Recreation Group:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Hospitality	$	2,870		 	$	4		 	$	(273	)	 	$	3,139		 	$	3,142		 	$	—		 	$	3,142		 	(8.7	)%	 	(0.1	)%	
Attractions	1,857		 	—		 	(247	)	 	$	2,104		 	1,511		 	—		 	1,511		 	22.9	 %	 	39.2	 %	
Package Tours	773		 	—		 	(96	)	 	$	869		 	652		 	—		 	652		 	18.6	 %	 	33.3	 %	
Transportation	2,112		 	—		 	(278	)	 	$	2,390		 	2,664		 	—		 	2,664		 	(20.7	)%	 	(10.3	)%	
Intra-Segment Eliminations & Other	(144	)	 	—		 	17		 	(161	)	 	(151	)	 	—		 	(151	)	 	4.6	 %	 	(6.6	)%	
Total Travel & Recreation Group	$	7,468		 	$	4		 	$	(877	)	 	$	8,341		 	$	7,818		 	$	—		 	$	7,818		 	(4.5	)%	 	6.7	 %	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Segment operating income (loss):	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total Travel & Recreation Group	$	(4,809	)	 	$	(178	)	 	$	379		 	$	(5,010	)	 	$	(4,809	)	 	$	—		 	$	(4,809	)	 	—	 %	 	(4.2	)%	
(1) Acquisitions include the West Glacier Properties (acquired July 2014).
(2) Organic operating results are non-GAAP financial measures that adjust for the impacts of exchange rate variances and acquisitions, if any, until such acquisitions are included in the entirety of both comparable periods presented. For more information about organic operating results, see the "Non-GAAP Measures" section of this MD&A.

28

Table of Contents

Seasonality. The Travel & Recreation Group segment experiences peak activity during the summer months. During 2014, 85 percent of its revenue was earned in the second and third quarters.
Revenue. Revenue for the Travel & Recreation Group segment for the first quarter of 2015 was affected by exchange rate variances, which had an unfavorable impact of $0.9 million, as compared to the first quarter of 2014. Organic revenue, which excludes the impact of exchange rate variances and acquisitions, increased by $0.5 million, or 6.7 percent, primarily driven by attractions. The improved revenue from attractions was due to increased visitation to the Banff Gondola. All other attractions were seasonally closed during the first quarter. The increase in Package tours revenue was due to higher group business. Transportation revenue decreased compared to prior year from reduced activity. Hospitality revenue decreased primarily due to unfavorable exchange rate variances and reduced occupancy for the Banff International Hotel and Grouse Mountain Lodge, partially offset by stronger rooms and food and beverage revenue for the Mount Royal Hotel.
Segment Operating Income. The seasonal segment operating loss for the first quarter of 2015 remained unchanged from the prior year. Organic segment operating results decreased by $0.2 million, or 4.2 percent, primarily due to higher repairs and maintenance costs and increased compensation expense as open positions were filled subsequent to the first quarter of 2014.
Performance Measures. Management uses the following key business metrics to evaluate the Travel & Recreation Group hospitality business: revenue per available room (“RevPAR”), average daily rate (“ADR”) and occupancy. These metrics are commonly used in the hospitality industry to measure performance.
Revenue per Available Room. RevPAR is calculated as total rooms revenue divided by the total number of room nights available for all comparable Travel & Recreation Group hospitality properties during the period. Total rooms revenue does not include non-rooms revenue, which consists of ancillary revenue generated by hospitality properties, such as food and beverage and retail revenue. RevPAR measures the period-over-period change in rooms revenue for comparable hospitality properties. RevPAR is affected by average daily rate and occupancy, which have different implications on profitability.
Average Daily Rate. ADR is calculated as total rooms revenue divided by the total number of room nights sold for all comparable Travel & Recreation Group hospitality properties during the period. ADR is used to assess the pricing levels that the hospitality properties are able to generate. Increases in ADR at hospitality properties lead to increases in rooms revenue with no substantial effect on variable costs, therefore having a greater impact on margins than increases in occupancy.
Occupancy. Occupancy is calculated as the total number of room nights sold divided by the total number of room nights available for all comparable Travel & Recreation Group hospitality properties during the period. Occupancy measures the utilization of the available capacity at the hospitality properties. Increases in occupancy result in increases in rooms revenue and additional variable operating costs (including housekeeping services, utilities and room amenity costs), as well as increased ancillary non-rooms revenue (including food and beverage and retail revenue).
Management evaluates the performance of the Travel & Recreation Group attractions business utilizing the number of passengers and total attractions revenue per passenger. The number of passengers allows management to assess the volume of visitor activity at each attraction during the period. Total attractions revenue per passenger is calculated as total attractions revenue divided by the total number of passengers at all Travel & Recreation Group attractions during the period. Total attractions revenue includes ticket sales and ancillary revenue generated by attractions, such as food and beverage and retail revenue. Total attractions revenue per passenger measures the total spend per visitor that attraction properties are able to capture, which is important to the profitability of the attractions business.
The following table provides Travel & Recreation Group same-store key performance indicators for the three months ended March 31, 2015 and 2014. The same-store metrics below indicate the performance of all Travel & Recreation Group properties and attractions that were owned by Viad and operating at full capacity, considering seasonal closures, for the entirety of both periods presented. For Travel & Recreation Group properties and attractions located in Canada, comparisons to the prior year are on a constant U.S. dollar basis, using the current year quarterly average exchange rates for previous periods, to eliminate the positive or negative effects that result from translating. Management believes that this same-store constant currency basis provides better comparability between reporting periods.

29

Table of Contents

	
											
 	Three Months Ended 
 March 31,	
(in thousands)	2015	 	2014	 	% Change	
Same-Store Key Performance Indicators	 	 	 	 	 	
Hospitality:	 	 	 	 			
Room Nights Available	39,690		 	39,600		 	0.2	 %	
RevPAR	$	42		 	$	44		 	(4.5	)%	
ADR	$	84		 	$	80		 	5.0	 %	
Occupancy	50.1	%	 	54.9	%	 	(4.8	)%	
Attractions:	 	 	 	 	 	
Passengers	47,775		 	$	36,883		 	29.5	 %	
Revenue Per Passenger	$	39		 	$	36		 	8.3	 %	
Hospitality. The Travel & Recreation Group owns three year-round lodging properties that have room nights available during the first quarter: the Banff International Hotel; the Mount Royal Hotel; and the Grouse Mountain Lodge. All other lodging properties were seasonally closed during the first quarter. Room nights available increased due to the release of an additional guest room at the Grouse Mountain Lodge for the 2015 operating season, which was previously used as office space. The decrease in RevPAR for the first quarter of 2015 was primarily driven by reduced occupancy at the Banff International Hotel and the Grouse Mountain Lodge, partially offset by improved occupancy and ADR at the Mount Royal Hotel as compared to the prior year. The Banff International Hotel occupancy declined due to planned room renovation activity during the off-season in the first quarter of 2015. Grouse Mountain Lodge occupancy decreased primarily due to a weak ski season resulting from unseasonably warm weather and reduced Canadian visitation. ADR increased during the first quarter of 2015 due to higher room rates charged at the Mount Royal Hotel and the Grouse Mountain Lodge.
Attractions. The Travel & Recreation Group operates one year-round attraction, the Banff Gondola. All other attractions were seasonally closed during the first quarter. The number of passengers increased for the first quarter of 2015 at the Banff Gondola due to favorable weather conditions. The increase in revenue per passenger was driven by higher lift ticket window prices at the Banff Gondola.
During 2014, approximately 75 percent of revenue and 90 percent of segment operating income generated in the Travel & Recreation Group segment were derived through its Canadian operations. These operations are largely affected by foreign customer visitation, and, accordingly, increases in the value of the Canadian dollar, as compared to other currencies, could adversely affect customer volumes, revenue and segment operating income for the Travel & Recreation Group. Additionally, the Travel & Recreation Group is affected by consumer discretionary spending on tourism activities.
2015 Outlook. For the 2015 full year, management expects the Travel & Recreation Group’s revenue to be comparable to 2014 driven by the growth of the underlying business, largely offset by unfavorable currency translation. Management anticipates that foreign currency exchange rate variances versus 2014 will have an unfavorable impact on the Travel & Recreation Group’s 2015 full year revenue and segment operating income of approximately $14 million and $4.5 million, respectively.
Corporate Activities. Corporate activities expense of $2.8 million in the first quarter of 2015 increased from $2.0 million in the first quarter of 2014. The increase in corporate activities expense for the first quarter of 2015 was primarily related to consulting and other transaction-related costs associated with acquisitions and costs related to a shareholder nomination and settlement agreement.
Income Taxes. The effective tax rate for the first quarter of 2015 was 62.4 percent , as compared to 15.6 percent for the first quarter of 2014. The first quarter of 2015 included a $1.6 million non-cash tax benefit related to deferred taxes associated with certain foreign intangible assets. This resulted in a $0.08 per share non-recurring tax benefit.
Discontinued Operations. During the first quarter of 2015, Viad recorded a loss from discontinued operations of $0.1 million due to legal fees related to previously sold operations.
On December 31, 2013, Glacier Park’s concession contract with the Park Service to operate lodging, tour and transportation and other hospitality services for Glacier National Park expired. Upon completion of the contract term, Viad received cash payments in January 2014 totaling $25.0 million for the Company’s possessory interest. This resulted in a pre-tax gain of $21.5 million and an after-tax gain of $15.2 million that was recorded as income from discontinued operations. Glacier Park continues to generate revenue from the remaining seven properties it owns.

30

Table of Contents

Liquidity and Capital Resources
Cash and cash equivalents were $57.9 million as of March 31, 2015 , as compared to $57.0 million as of December 31, 2014 . During the first quarter of 2015 , the Company generated net cash flow from operating activities of $18.3 million primarily from changes in working capital and the results of continuing operations. Management believes that Viad’s existing sources of liquidity will be sufficient to fund operations and capital commitments for at least the next 12 months.
As of March 31, 2015 , the Company had $28.5 million of its cash and cash equivalents held outside of the United States. Of the total amount, $20.4 million was held in Canada, $3.1 million in the United Kingdom, $2.0 million in the Netherlands, $1.9 million in Germany and $1.1 million in the United Arab Emirates. There are certain earnings related to its Canadian operations that have historically been deemed permanently reinvested. As of March 31, 2015 , the incremental tax associated with these earnings if the cash balances were repatriated to the United States would approximate $0.4 million.
Cash Flows
Operating Activities

									
 	 	Three Months Ended 
 March 31,	
(in thousands)	 	2015	 	2014	
Net income	 	$	(2,120	)	 	$	24,419		
Depreciation and amortization	 	8,708		 	6,817		
Deferred income taxes	 	(955	)	 	9,109		
(Income) loss from discontinued operations	 	148		 	(15,238	)	
Other non-cash items	 	2,091		 	1,122		
Changes in assets and liabilities	 	10,392		 	(1,059	)	
Net cash provided by operating activities	 	$	18,264		 	$	25,170		
Three Months Ended March 31, 2015 - The favorable changes in assets and liabilities primarily consisted of increases in accounts payable and customer deposits of $20.1 million and $20.5 million , respectively, partially offset by an increase of $21.8 million in receivables. These changes reflect the volume and timing of revenue in the Marketing & Events Group during the first quarter of 2015 as compared to activity occurring at the end of 2014.
Three Months Ended March 31, 2014 - The unfavorable changes in assets and liabilities primarily consisted of an increase in receivables of $36.4 million , offset by an increase in accounts payable of $36.6 million . These changes reflect the volume and timing of revenue in the Marketing & Events Group during the first quarter of 2014 as compared to activity occurring at the end of 2013.
Investing Activities

									
 	 	Three Months Ended 
 March 31,	
(in thousands)	 	2015	 	2014	
Capital expenditures	 	$	(5,300	)	 	$	(5,516	)	
Proceeds from disposition of property and other assets	 	36		 	403		
Proceeds from possessory interest and personal property - discontinued operations	 	279		 	25,000		
Net cash provided by (used in) investing activities	 	$	(4,985	)	 	$	19,887		
Three Months Ended March 31, 2015 - Cash used in investing activities was driven by $5.3 million of capital expenditures primarily related to equipment and computer hardware at both the Marketing & Events Group and Travel & Recreation Group.
Three Months Ended March 31, 2014 - Cash provided by investing activities was driven by  $25.0 million  received for the Company’s possessory interest at Glacier Park partially offset by  $5.5 million  of capital expenditures primarily related to rental inventory, leasehold improvements and equipment and computer hardware for the Marketing & Events U.S. segment as well as computer software and leasehold improvements for the Travel & Recreation Group.

31

Table of Contents

Financing Activities

									
 	 	Three Months Ended 
 March 31,	
(in thousands)	 	2015	 	2014	
Proceeds from borrowings	 	$	20,000		 	$	10,000		
Payments on debt and capital lease obligations	 	(23,279	)	 	(20,238	)	
Dividends paid on common stock	 	(2,000	)	 	(32,517	)	
Common stock purchased for treasury	 	(4,702	)	 	(1,042	)	
Other	 	508		 	1,442		
Net cash used in financing activities	 	$	(9,473	)	 	$	(42,355	)	
Three Months Ended March 31, 2015 - Cash used in financing activities primarily consisted of $4.7 million for the repurchase of common stock for treasury, net debt payments of $3.3 million and $2.0 million for quarterly dividend payments.
Three Months Ended March 31, 2014 - Cash used in financing activities primarily consisted of  $32.5 million  used for payments of quarterly dividends and a special cash dividend on common stock and net debt payments of $10.2 million. On January 24, 2014, Viad announced that its Board of Directors declared a special cash dividend of $1.50 per share to shareholders, which was paid on February 14, 2014.
Debt and Capital Lease Obligations
Effective December 2014, Viad entered into a $300 million Amended and Restated Credit Agreement (the “Credit Agreement”). The Credit Agreement provides for a senior credit facility in the aggregate amount of $300 million , which consists of a $175 million revolving credit facility (the “Revolving Credit Facility”) and a $125 million term loan (the “Term Loan”).
As of March 31, 2015 , Viad’s total debt was $137.8 million , consisting of outstanding borrowings under the Term Loan and Revolving Credit Facility of $121.9 million and $14.5 million , respectively, and capital lease obligations of $1.4 million . As of December 31, 2014 , Viad’s total debt was $141.0 million , consisted of outstanding borrowings under the Term Loan and Revolving Credit Facility of $125.0 million and $14.5 million , respectively, and capital lease obligations of $1.5 million . As of March 31, 2015 , Viad had $158.7 million of capacity remaining under its Credit Facility reflecting outstanding letters of credit of $1.8 million and the outstanding balance under the Term Loan and Revolving Credit Facility of $121.9 million and $14.5 million , respectively.
Borrowings under the Revolving Credit Facility (of which GES and GES Event Intelligence Services, Inc. are guarantors) are indexed to the prime rate or the London Interbank Offered Rate, plus appropriate spreads tied to Viad’s leverage ratio. Commitment fees and letters of credit fees are also tied to Viad’s leverage ratio. The fees on the unused portion of the Credit Facility are currently 0.35 percent annually.
As of March 31, 2015 , Viad had certain obligations under guarantees to third parties on behalf of its subsidiaries. These guarantees are not subject to liability recognition in the condensed consolidated financial statements and relate to leased facilities entered into by the Company’s subsidiary operations. The Company would generally be required to make payments to the respective third parties under these guarantees in the event that the related subsidiary could not meet its own payment obligations. The maximum potential amount of future payments that Viad would be required to make under all guarantees existing as of March 31, 2015 would be $4.1 million . These guarantees relate to leased facilities and expire through October 2017. There are no recourse provisions that would enable Viad to recover from third parties any payments made under the guarantees . Furthermore, there are no collateral or similar arrangements whereby Viad could recover payments.
The estimated fair value of total debt was $ 121.7 million million and $ 123.0 million as of March 31, 2015 and December 31, 2014, respectively. The fair value of debt was estimated by discounting the future cash flows using rates currently available for debt of similar terms and maturity.

32

Table of Contents

Share Repurchases
Viad has announced the authorization of its Board of Directors to repurchase shares of the Company’s common stock from time to time at prevailing market prices. During the three months ended March 31, 2015 , the Company repurchased 141,462 shares on the open market at a total cost of $3.8 million. There were no open market repurchases during the three months ended March 31, 2014 . As of March 31, 2015 , 440,540 shares remained available for repurchase. The authorization of the Board of Directors does not have an expiration date. In addition, during the three months ended March 31, 2015 and 2014 , the Company repurchased 32,806 shares for $0.9 million and 44,358 shares for $ 1.0 million , respectively, related to tax withholding requirements on vested share-based awards.
Critical Accounting Policies and Estimates
Refer to Part II, Item 7 - Management’s Discussion and Analysis of Financial Condition and Results of Operations of Viad’s Annual Report on Form 10-K for the year ended December 31, 2014, for a discussion of critical accounting policies and estimates.
Impact of Recent Accounting Pronouncements:
For a description of recently issued accounting pronouncements, including the expected dates of adoption and estimated effects, if any, on Viad’s condensed consolidated financial statements, refer to Note 1 , Basis of Presentation and Principles of Consolidation , in Item 1, Financial Statements .
Forward-Looking Statements:
As provided by the safe harbor provision under the Private Securities Litigation Reform Act of 1995, Viad cautions readers that, in addition to historical information contained herein, this quarterly report includes certain information, assumptions and discussions that may constitute forward-looking statements. These forward-looking statements are not historical facts, but reflect current estimates, projections, expectations, or trends concerning future growth, operating cash flows, availability of short-term borrowings, consumer demand, new or renewal business, investment policies, productivity improvements, ongoing cost reduction efforts, efficiency, competitiveness, legal expenses, tax rates and other tax matters, foreign exchange rates and the realization of restructuring cost savings. Actual results could differ materially from those discussed in the forward-looking statements. Viad’s businesses can be affected by a host of risks and uncertainties. Among other things, natural disasters, gains and losses of customers, consumer demand patterns, labor relations, purchasing decisions related to customer demand for exhibition and event services, existing and new competition, industry alliances, consolidation and growth patterns within the industries in which Viad competes, acquisitions, capital allocations, adverse developments in liabilities associated with discontinued operations and any deterioration in the economy, may individually or in combination impact future results. In addition to factors mentioned elsewhere, economic, competitive, governmental, technological, capital marketplace and other factors, including terrorist activities or war, a pandemic health crisis and international conditions, could affect the forward-looking statements in this quarterly report. Additional information concerning business and other risk factors that could cause actual results to materially differ from those in the forward looking statements are discussed in “Risk Factors” in the risk factors sections included in Viad’s 2014 Annual Report.
Information about Viad obtained from sources other than the Company may be out-of-date or incorrect. Please rely only on Company press releases, SEC filings and other information provided by the Company, keeping in mind that forward-looking statements speak only as of the date made. Viad undertakes no obligation to update any forward-looking statements, including prior forward-looking statements, to reflect events or circumstances arising after the date as of which the forward-looking statements were made.
Item 3. Quantitative and Qualitative Disclosures About Market Risk.
Viad’s market risk exposures relate to fluctuations in foreign exchange rates, interest rates and certain commodity prices. Foreign exchange risk is the risk that fluctuating exchange rates will adversely affect Viad’s financial condition or results of operations. Interest rate risk is the risk that changing interest rates will adversely affect the earnings of Viad. Commodity risk is the risk that changing prices will adversely affect results of operations.
Viad conducts its foreign operations primarily in Canada, the United Kingdom, Germany and to a lesser extent in certain other countries. The functional currency of Viad’s foreign subsidiaries is their local currency. Accordingly, for purposes of consolidation, Viad translates the assets and liabilities of its foreign subsidiaries into U.S. dollars at the foreign exchange rates in effect at the balance sheet date. The unrealized gains or losses resulting from the translation of these foreign denominated assets and liabilities are included as a component of accumulated other comprehensive income in Viad’s consolidated balance

33

Table of Contents

sheets. As a result, significant fluctuations in foreign exchange rates relative to the U.S. dollar may result in material changes to Viad’s net equity position reported in its consolidated balance sheets. Viad does not currently hedge its equity risk arising from the translation of foreign denominated assets and liabilities. Viad had cumulative unrealized foreign currency translation losses recorded in stockholders’ equity of $5.2 million as of March 31, 2015 and gains of $12.4 million as of December 31, 2014 . During the three months ended March 31, 2015 and 2014, unrealized foreign currency translation losses of $17.6 million and $6.7 million , respectively, were recorded in other comprehensive income.
In addition, for purposes of consolidation, the revenue, expenses, gains and losses related to Viad’s foreign operations are translated into U.S. dollars at the average foreign exchange rates for the period. As a result, Viad’s consolidated results of operations are exposed to fluctuations in foreign exchange rates as the operating results of its foreign operations, when translated, may vary from period to period, even when the functional currency amounts have not changed. Such fluctuations may adversely impact overall expected profitability and historical period-to-period comparisons. Viad does not currently hedge its net earnings exposure arising from the translation of its foreign operating results.
The following table summarizes the effects of foreign exchange rate variances on segment operating results from Viad’s significant international operations for the three months ended March 31, excluding the effect of 2014 acquisitions:

													
 	 	Segment Operating Results	
 	 	Weighted-Average
Exchange Rates	 	Effect of Rate
Variance (in thousands)	
 	 	2015	 	2014	 		
Marketing & Events Group:	 	 	 	 	 	 	
Canada	 	$	0.76		 	$	0.89		 	$	(102	)	
United Kingdom	 	$	1.48		 	$	1.67		 	(126	)	
Germany	 	$	1.18		 	$	1.36		 	35		
 	 	 	 	 	 	$	(193	)	
Travel & Recreation Group	 	 	 	 	 	 	
Canada	 	$	0.81		 	$	0.91		 	$	379		
 	 	 	 	 	 	$	186		

Viad’s operating results for the Marketing & Events Group were primarily impacted by the weakening of the British pound and Canadian dollar relative to the U.S. dollar. Viad’s operating results for the Travel & Recreation Group were impacted by the weakening of the Canadian dollar relative to the U.S. dollar on a seasonal operating loss. Future changes in the exchange rates may impact overall expected profitability and historical period-to-period comparisons when operating results are translated into U.S. dollars.
Viad is exposed to short-term interest rate risk on certain of its debt obligations. Viad currently does not use derivative financial instruments to hedge cash flows for such obligations.
Item 4. Controls and Procedures.
Under the supervision and with the participation of management, including the Chief Executive Officer and Chief Financial Officer of Viad, the effectiveness of the design and operation of disclosure controls and procedures has been evaluated as of March 31, 2015 , and, based on that evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that these disclosure controls and procedures were effective as of March 31, 2015 . Disclosure controls and procedures are designed to ensure that information required to be disclosed in the reports filed or submitted under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in such reports is accumulated and communicated to management, including the Chief Executive Officer and Chief Financial Officer, as appropriate to allow for timely decisions regarding required disclosure.
There were no changes in the Company’s internal control over financial reporting during the first quarter of 2015 that have materially affected, or are reasonably likely to materially affect, internal control over financial reporting.

34

Table of Contents

PART II - OTHER INFORMATION
Item 1. Legal Proceedings
Refer to Note 18 , Litigation, Claims, Contingencies and Other , in Part I, Item 1, Financial Statements, for information regarding legal proceedings involving the Company.
Item 1A . Risk Factors
In addition to other information set forth in this report, careful consideration should be given to the factors discussed in Part I, Item 1A - Risk Factors and Part II, Item 7 - Management’s Discussion and Analysis of Financial Condition and Results of Operations of Viad’s Annual Report on Form 10-K for the year ended December 31, 2014, which could materially affect the Company’s business, financial condition and/or future results.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

Set forth below is a table showing the total number of shares of Viad’s common stock that were repurchased during the first quarter of 2015 by Viad pursuant to publicly announced plans or programs, as well as from employees, former employees and non-employee directors surrendering previously owned Viad common stock (outstanding shares) to pay the taxes in connection with the vesting of restricted stock awards.
ISSUER PURCHASES OF EQUITY SECURITIES

												
Period	Total Number of Shares Purchased (#)	 	Average Price Paid
Per Share ($)	 	Total Number of Shares
Purchased as Part of Publicly
Announced Plans or Programs	 	Maximum Number of Shares That May Yet Be Purchased
Under the Plans or Programs (1)	
January 2015	329		 	27.96		 	—		 	582,002		
February 2015	32,111		 	26.57		 	141,462		 	440,540		
March 2015	366		 	26.93		 	—		 	440,540		
Total	32,806		 	26.59		 	141,462		 	440,540		
  (1) Viad has announced the authorization of its Board of Directors to repurchase shares of the Company’s common stock from time to time at prevailing market prices. During the three months ended March 31, 2015 , the Company repurchased 141,462 shares on the open market at a total cost of $3.8 million and as of March 31, 2015 , 440,540 shares remain available for repurchase. The authorization of the Board of Directors does not have an expiration date. The terms of the Credit Agreement allow Viad to pay dividends or purchase the Company’s common stock up to $20 million in the aggregate in any calendar year, with additional dividends, share repurchases or distributions of stock permitted if the Company’s leverage ratio is less than or equal to 2.00 to 1.00, and the Liquidity Amount (defined as cash in the U.S. and Canada plus available revolver borrowings on a pro forma basis) is not less than $100 million , and no default or unmatured default, as defined in the Credit Agreement, exists.
Item 3. Defaults Upon Senior Securities
None.
Item 4 . Mine Safety Disclosures
Not applicable.
Item 5. Other Information
None.

35

Table of Contents

Item 6. Exhibits

			
Exhibit #	 	Exhibit Description	
31.1	 	Exhibit of Certification of Chief Executive Officer of Viad Corp pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*	
31.2	 	Exhibit of Certification of Chief Financial Officer of Viad Corp pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*	
32.1	 	Additional Exhibit of Certification of Chief Executive Officer of Viad Corp pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.**	
32.2	 	Additional Exhibit of Certification of Chief Financial Officer of Viad Corp pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.**	
101.INS	 	XBRL Instance Document.*	
101.SCH	 	XBRL Taxonomy Extension Schema Document.*	
101.CAL	 	XBRL Taxonomy Extension Calculation Linkbase Document.*	
101.DEF	 	XBRL Taxonomy Extension Definition Linkbase Document.*	
101.LAB	 	XBRL Taxonomy Extension Label Linkbase Document.*	
101.PRE	 	XBRL Taxonomy Extension Presentation Linkbase Document.*	

	
		
*	Filed herewith.	

		
**	Furnished herewith.	
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

							
 	 	 	 	VIAD CORP	
 	 	 	(Registrant)	
 	 	 	 	 	 	 	
May 8, 2015	 	 	 	By:	 	/s/ Leslie S. Striedel	
(Date)	 	 	 	 	 	Leslie S. Striedel	
 	 	 	 	 	 	Chief Accounting Officer	
 	 	 	 	 	 	(Chief Accounting Officer and Authorized Officer)	

36

Exhibit 31.1
CERTIFICATION
I, Steven W. Moster, certify that:
 
1.    I have reviewed this quarterly report on Form 10-Q of Viad Corp;
 
2.    Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
3.    Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
4.    The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
 
      (a)    Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
 
      (b)    Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
      (c)    Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
      (d)    Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
 
5.    The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
 
      (a)    All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
 
      (b)    Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

	
						
Date:	May 8, 2015	 	 	 	By: /s/ Steven W. Moster	
 	 	 	 	 	Steven W. Moster	
 	 	 	 	 	President and Chief Executive Officer	

Exhibit 31.2
CERTIFICATION
 
I, Ellen M. Ingersoll, certify that:
 
1.    I have reviewed this quarterly report on Form 10-Q of Viad Corp;
 
2.    Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
3.    Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
4.    The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
 
      (a)    Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
 
      (b)    Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
      (c)    Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
      (d)    Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
 
5.    The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
 
      (a)    All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
 
      (b)    Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

	
					
Date:	May 8, 2015	 	 	By: /s/ Ellen M. Ingersoll	
 	 	 	 	Ellen M. Ingersoll	
 	 	 	 	Chief Financial Officer	

Exhibit 32.1
Certification Pursuant To
18 U.S.C. Section 1350,
As Adopted Pursuant To
Section 906 of the Sarbanes-Oxley Act of 2002
I, Steven W. Moster, Chief Executive Officer of Viad Corp, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:
 
1.    the report on Form 10-Q of Viad Corp for the three months ended March 31, 2015 (the “Report”) fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 (15 U.S.C. Section 78m or 78o(d)); and
 
2.    the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of Viad Corp.

	
						
Date:	May 8, 2015	 	 	 	By: /s/ Steven W. Moster	
 	 	 	 	 	Steven W. Moster	
 	 	 	 	 	President and Chief Executive Officer	

Exhibit 32.2
Certification Pursuant To
18 U.S.C. Section 1350,
As Adopted Pursuant To
Section 906 of the Sarbanes-Oxley Act of 2002
I, Ellen M. Ingersoll, Chief Financial Officer of Viad Corp, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:
 
1.    the report on Form 10-Q of Viad Corp for the three months ended March 31, 2015 (the “Report”) fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 (15 U.S.C. Section 78m or 78o(d)); and
 
2.    the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of Viad Corp.

	
					
Date:	May 8, 2015	 	 	By: /s/ Ellen M. Ingersoll	
 	 	 	 	Ellen M. Ingersoll	
 	 	 	 	Chief Financial Officer