SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13D/A
Under the Securities Exchange Act of 1934
(Amendment No.4 ) 1

EVINE Live Inc.
(Name of Issuer)
Common Stock, par value $0.01 per share
(Title of Class of Securities)
300487105
(CUSIP Number)
J. Carlo Cannell
Cannell Capital LLC
245 Meriwether Circle
Alta, WY 83414
(307) 733-2284
(Name, Address and Telephone Number of Person
to Receive Notices and Communications)
October 20, 2016
(Date of Event Which Requires Filing of This Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. ☑
Note.             Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See §240.13d-7 for other parties to whom copies are to be sent.
(Continued on following pages)
(Page 1 of 9 Pages)
______________________
* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“ Act ”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however,  see the Notes ).
Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a current valid OMB control number.

 	

CUSIP No. 300487105	Page 2 of 9 Pages	
1	NAMES OF REPORTING PERSONS
I.R.S. Identification Nos. of above persons (entities only)
J. Carlo Cannell		
2	CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a)  ☐
(b)  ☐		
3	SEC USE ONLY		
4	SOURCE OF FUNDS
(see instructions)
WC/OO		
5	CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d)  ☐ or 2(e)  ☐		
6	CITIZENSHIP OR PLACE OF ORGANIZATION
USA		
NUMBER OF SHARES
BENEFICIALLY OWNED BY
EACH REPORTING
PERSON WITH	7	SOLE VOTING POWER*
2,391,349		
	8	SHARED VOTING POWER
0		
	9	SOLE DISPOSITIVE POWER*
2,391,349		
	10	SHARED DISPOSITIVE POWER
0		
11	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,391,349		
12	CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ☐
(see instructions)		
13	PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11
4.17%*		
14	TYPE OF REPORTING PERSON
IN		
					
* Based on information set forth on the Form 10-Q of EVINE Live Inc., (the “Company”) as filed with the Securities and Exchange Commission on August 26, 2016, there were 57,335,381 shares of Common Stock par value $0.01 per share (the “Shares”), of the Company issued and outstanding as of August 24, 2016.
   As of October 20, 2016 (the “Reporting Date”), the Cuttyhunk Master Portfolio (“Cuttyhunk”), Tristan Partners, L.P. (“Tristan”), the Tristan Offshore Fund Ltd. (“Tristan Offshore”), Tonga Partners, L.P. (“Tonga”), and sundry separately managed accounts, over which J. Carlo Cannell has investment discretion (the “Cannell SMAs” and collectively with Cuttyhunk, Tonga, Tristan and Tristan Offshore, the “Investment Vehicles”), held in the aggregate 2,391,349 Shares.

 	

CUSIP No. 300487105	Page 3 of 9 Pages	
   Cannell Capital LLC acts as the investment adviser to to Tonga, Tristan, Tristan Offshore, the Cannell SMAs, and the investor sub-advisor for Cuttyhunk. Mr. J. Carlo Cannell is the sole managing member of Cannell Capital LLC. The Reporting Person possesses the sole power to vote and to direct the disposition of the Shares held by the Investment Vehicles.

Item 1.   Security and Issuer	
		The title of the class of equity securities to which this Schedule 13D relates is the Common Stock par value $0.01 per share of EVINE Live Inc., a Minnesota corporation. The address of the principal executive offices of the Company is 6740 Shady Oak Road, Eden Prairie, MN 55344-3433.	
Item 2.   Identity and Background	
	a)	The name of the Reporting Person is J. Carlo Cannell (the “Reporting Person”).
The Reporting Person is the sole managing member of Cannell Capital LLC, an investment sub-advisor for the Cuttyhunk Master Portfolio and investment adviser to the Cannell SMAs and to the following entities:
Tonga Partners, L.P.
Tristan Partners, L.P.
Tristan Offshore Fund, Ltd.
Set forth in the attached Annex "A" and incorporated herein by reference is a listing of the directors, general partners, managing members and controlling persons of the Reporting Person and the Investment Vehicles (collectively, the “Covered Persons”), and sets forth the principal occupation, citizenship and principal place of business of each Covered Person.	
	b)	The principal business address of the Reporting Person is:
245 Meriwether Circle
Alta, WY 83414	
	c)	The principal business of the Reporting Person is the performance of investment management and advisory services. The principal business of the Investment Vehicles is investment in securities.	
	d)	Neither the Reporting Person, nor to the best of its knowledge, any of the Investment Vehicles, has, in the last five years, been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).	
	e)	Neither the Reporting Person, nor to the best of its knowledge, any of the Investment Vehicles, has, during the last five years, been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgement, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violations with respect to such laws.	
	f)	The place of organization of the Reporting Person is as follows:
The citizenship of each Covered Person is set forth on the attached Annex A and incorporated herein by reference.
Mr. J. Carlo Cannell is the Managing Member of Cannell Capital LLC, a Wyoming limited liability company.	
Item 3.   Source and Amount of Funds or Other Consideration	
		The securities to which this statement relates were acquired by the Reporting Person using the working capital of each Investment Vehicle as follows:
The Cuttyhunk Master Portfolio: $396,705.11
Tonga Partners, L.P.: $961,209.17
Tristan Partners, L.P.: $2,581,569.44
Tristan Offshore Fund, Ltd.: $1,271,672.79
Cannell Separately Managed Accounts: $167,853.95
The Investment Vehicles have invested an aggregate amount of approximately $5,379,010.46 in the Shares.	

 	

CUSIP No. 300487105	Page 4 of 9 Pages	
												
Item 4.   Purpose of Transaction	

Mr. Cannell, on behalf of the Investment Vehicles, identified the Company as an entity satisfying each Fund's investment criteria. The Funds acquired and continue to hold the Shares as a long-term investment.

Cannell Capital files this Schedule 13D amendment in order to amend the percentage of Shares owned and to disclose transactions effected since the third amendment to the Schedule 13D filed on 08/29/2016.

Mr. Cannell reserves the right to discuss various views and opinions with respect to the Company and its business plans with the Company or the members of its senior management. The discussion of such views and opinions may extend from ordinary day-to-day business operations to matters such as nominees for representation on the Company’s board of directors, senior management decisions and extraordinary business transactions. Mr. Cannell reserves the right to take such action as he may deem necessary from time to time to seek to maximize the value of the Shares. Such actions may include, but may not necessarily be limited to, pursuit of strategic initiatives to enhance shareholder value.

In addition to the actions set forth above, Mr. Cannell may engage in any of the actions specified in Items 4(a) through 4(j) to the Schedule 13D general instructions.

Except as set forth above and in the Item 7 Exhibit below, Mr. Cannell has no present plans or proposals that relate to or would result in any of the transactions described in Item 4 of Schedule 13D.	
Item 5.   Interest in Securities of the Issuer	
		Based on information set forth in the Company's Form 10-Q as filed with the Securities and Exchange Commission on August 26, 2016, there were 57,335,381 Common Shares issued and outstanding as of August 24, 2016.
(a)  As of the Reporting Date, for the purposes of Reg. Section 240.13d-3, Cannell Capital LLC may be deemed to beneficially own 2,391,349 Shares, or approximately 4.17% of the Shares deemed issued and outstanding as of the Reporting Date.
(b)  Cannell Capital LLC possesses the sole power to vote and to direct the disposition of the Shares held by the Investment Vehicles.
(c)  The following table details the transactions during the sixty days on or prior to the Reporting Date in Shares, or securities convertible into, exercisable for or exchangeable for Shares, by Cannell Capital LLC or any other person or entity controlled by him or any person or entity for which he possesses voting or investment control over the securities thereof (each of which was effected in an ordinary brokerage transaction by Cannell Capital LLC on behalf of the Investment Vehicles).	
 	
			Entity	Date	Quantity	Price
Per Share		Form Of
Transaction		
 	
			Cuttyhunk	08/26/2016	6,417	1.6905		Sell		
			Tonga	08/26/2016	13,683	1.6905		Sell		
			Cuttyhunk	08/29/2016	239	1.6949		Sell		
			Tonga	08/29/2016	511	1.6950		Sell		
			Cuttyhunk	08/30/2016	6,386	1.7445		Sell		
			Tonga	08/30/2016	13,614	1.7445		Sell		
			Cuttyhunk	09/23/2016	8,044	2.3079		Sell		
			Tonga	09/23/2016	17,464	2.3079		Sell		
			Tristan	09/23/2016	41,834	2.3079		Sell		
			Tristan Offshore	09/23/2016	18,401	2.3079		Sell		
			Cuttyhunk	09/26/2016	6,781	2.2943		Sell		
			Tonga	09/26/2016	16,297	2.2942		Sell		
			Tristan	09/26/2016	34,960	2.2942		Sell		
			Tristan Offshore	09/26/2016	16,538	2.2942		Sell		
			Cuttyhunk	09/27/2016	4,442	2.2590		Sell		
			Tonga	09/27/2016	10,676	2.2590		Sell		
			Tristan	09/27/2016	22,904	2.2590		Sell		

 	

CUSIP No. 300487105	Page 5 of 9 Pages	

			Entity	Date	Quantity	Price
Per Share		Form Of
Transaction		
 	
			Tristan Offshore	09/27/2016	10,834	2.2590		Sell		
			Cuttyhunk	09/28/2016	1,434	2.2424		Sell		
			Tonga	09/28/2016	3,446	2.2424		Sell		
			Tristan	09/28/2016	7,396	2.2425		Sell		
			Tristan Offshore	09/28/2016	3,497	2.2425		Sell		
			Cuttyhunk	09/29/2016	1,578	2.2106		Sell		
			Tonga	09/29/2016	3,793	2.2106		Sell		
			Tristan	09/29/2016	8,140	2.2106		Sell		
			Tristan Offshore	09/29/2016	3,849	2.2106		Sell		
			Cuttyhunk	09/30/2016	2,273	2.2623		Sell		
			Schwab	09/30/2016	9,200	2.2323		Sell		
			Tonga	09/30/2016	5,463	2.2622		Sell		
			Tristan	09/30/2016	11,720	2.2623		Sell		
			Tristan Offshore	09/30/2016	5,544	2.2623		Sell		
			Cuttyhunk	10/03/2016	554	2.2488		Sell		
			Tonga	10/03/2016	1,333	2.2488		Sell		
			Tristan	10/03/2016	2,861	2.2489		Sell		
			Tristan Offshore	10/03/2016	1,352	2.2488		Sell		
			Cuttyhunk	10/04/2016	36	2.2400		Sell		
			Tonga	10/04/2016	87	2.2400		Sell		
			Tristan	10/04/2016	189	2.2399		Sell		
			Tristan Offshore	10/04/2016	88	2.2400		Sell		
			Cuttyhunk	10/05/2016	1,200	2.1717		Sell		
			Schwab	10/05/2016	10,000	2.1399		Sell		
			Tonga	10/05/2016	2,884	2.1717		Sell		
			Tristan	10/05/2016	6,189	2.1717		Sell		
			Tristan Offshore	10/05/2016	2,927	2.1717		Sell		
			Cuttyhunk	10/06/2016	833	2.1411		Sell		
			Tonga	10/06/2016	2,004	2.1411		Sell		
			Tristan	10/06/2016	4,301	2.1411		Sell		
			Tristan Offshore	10/06/2016	2,033	2.1411		Sell		
			Cuttyhunk	10/07/2016	1,283	2.0955		Sell		
			Tonga	10/07/2016	3,085	2.0955		Sell		
			Tristan	10/07/2016	6,619	2.0955		Sell		
			Tristan Offshore	10/07/2016	3,130	2.0955		Sell		
			Cuttyhunk	10/10/2016	1,150	2.0920		Sell		
			Tonga	10/10/2016	2,765	2.0920		Sell		
			Tristan	10/10/2016	5,933	2.0920		Sell		
			Tristan Offshore	10/10/2016	2,806	2.0920		Sell		
			Cuttyhunk	10/11/2016	1,554	2.0656		Sell		
			Tonga	10/11/2016	3,736	2.0656		Sell		
			Tristan	10/11/2016	8,019	2.0656		Sell		
			Tristan Offshore	10/11/2016	3,791	2.0656		Sell		
			Cuttyhunk	10/12/2016	240	2.0089		Sell		
			Tonga	10/12/2016	579	2.0088		Sell		
			Tristan	10/12/2016	1,244	2.0089		Sell		
			Tristan Offshore	10/12/2016	587	2.0088		Sell		
			Cuttyhunk	10/13/2016	4,400	2.0000		Sell		
			Tonga	10/13/2016	10,576	2.0000		Sell		
			Tristan	10/13/2016	22,687	2.0000		Sell		
			Tristan Offshore	10/13/2016	10,732	2.0000		Sell		

 	

CUSIP No. 300487105	Page 6 of 9 Pages	

			Entity	Date	Quantity	Price
Per Share		Form Of
Transaction		
 	
			Cuttyhunk	10/14/2016	828	1.9800		Sell		
			Tonga	10/14/2016	1,991	1.9800		Sell		
			Tristan	10/14/2016	4,273	1.9800		Sell		
			Tristan Offshore	10/14/2016	2,020	1.9800		Sell		
			Cuttyhunk	10/17/2016	2,309	1.9878		Sell		
			Tonga	10/17/2016	5,550	1.9877		Sell		
			Tristan	10/17/2016	11,910	1.9878		Sell		
			Tristan Offshore	10/17/2016	5,631	1.9878		Sell		
			Cuttyhunk	10/18/2016	4,251	2.0942		Sell		
			Schwab	10/18/2016	9,900	2.0722		Sell		
			Tonga	10/18/2016	10,218	2.0942		Sell		
			Tristan	10/18/2016	21,919	2.0942		Sell		
			Tristan Offshore	10/18/2016	10,369	2.0942		Sell		
			Cuttyhunk	10/19/2016	918	2.0900		Sell		
			Tonga	10/19/2016	2,206	2.0900		Sell		
			Tristan	10/19/2016	4,737	2.0900		Sell		
			Tristan Offshore	10/19/2016	2,239	2.0900		Sell		
			Cuttyhunk	10/20/2016	3,149	2.0994		Sell		
			Tonga	10/20/2016	7,570	2.0994		Sell		
			Tristan	10/20/2016	16,244	2.0994		Sell		
			Tristan Offshore	10/20/2016	7,681	2.0994		Sell		
			Tristan Offshore	10/20/2016	7,681	2.0994		Sell		
Item 6.   Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer	
		None	
Item 7.   Material to Be Filed as Exhibits	
		None	

 	

CUSIP No. 300487105	Page 7 of 9 Pages	
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Dated:  October 20, 2016

	Cannell Capital LLC
By:  /s/ J. Carlo Cannell                 
Name:  J. Carlo Cannell
Title:  Managing Member	

 	

CUSIP No. 300487105	Page 8 of 9 Pages	
Annex "A"
MANAGERS AND GENERAL PARTNERS OF THE REPORTING PERSON AND THE INVESTMENT VEHICLES
The following sets forth the name, principal occupation, citizenship or jurisdiction of organization and principal place of business of the directors, general partners, managing members or controlling persons of the Reporting Person and the Investment Vehicles (the “Covered Persons”) indicated below:

J. Carlo Cannell		
Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:	J. Carlo Cannell
Managing Member
Investment Management
Wyoming, United States
(1)	
Cannell Capital LLC		
Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:	J. Carlo Cannell
Managing Member
Investment Management
Wyoming, United States
(1)	
Tonga Partners, L.P.		
Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:	Cannell Capital LLC
Investment Adviser and General Partner
Investment Management
Wyoming, United States
(1)	
The Cuttyhunk Master Portfolio		
Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:	Cannell Capital LLC
Investment Subadviser
Investment Management
Wyoming, United States
(1)	
Tristan Partners, L.P.		
Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:	Cannell Capital LLC
Investment Adviser and General Partner
Investment Management
Wyoming, United States
(1)	
Tristan Offshore Fund, Ltd.		
Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:	Cannell Capital LLC
Investment Adviser
Investment Management
Cayman Islands
(2)	

 	

CUSIP No. 300487105	Page 9 of 9 Pages	
Annex "B"
Agreement Regarding the Joint Filing of Schedule 13D

1)	Each of them is individually eligible to use the Schedule 13D to which this Exhibit is attached, and such Schedule 13D is filed on behalf each of them;	
2)	Each of them is responsible for the timely filing of such Schedule 13D and any amendments thereto, and for the completeness and accuracy of the information concerning such person contained therein; but none of them is responsible for the completeness or accuracy of the information concerning the other persons making the filing, unless such person knows or has reason to believe that such information is inaccurate.	
Dated:  October 20, 2016

	By:  /s/ J. Carlo Cannell                 
Name:  J. Carlo Cannell	
	
Cannell Capital LLC
By:  /s/ J. Carlo Cannell                 
Name:  J. Carlo Cannell
Title:  Managing Member