SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 
SCHEDULE 13G
Under the Securities Exchange Act of 1934

EVINE Live Inc.
(Name of Issuer)
 
Common Stock, par value $0.01 per share
(Title of Class of Securities)
 
300487105
(CUSIP Number)
 
January 18, 2017
(Date of Event which Requires Filing of this Statement)
 
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

¨	Rule 13d-1(b)	
 	 	
x	Rule 13d-1(c)	
 	 	
¨	Rule 13d-1(d)	

* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
 
The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act, but shall be subject to all other provisions of the Act (however, see the Notes).

 	 	 	

CUSIP NO. 300487105
 
1	Name of Reporting Person: Thomas J. Hilfiger
 	
2	Check the Appropriate Box if a Member of a Group	(a) ¨   	
 	 	(b) ¨   	
3	SEC Use Only	
4	Citizenship or Place of Organization	United States  	
Number of Shares Beneficially
 
Owned by Each Reporting
 
Person With	5	Sole Voting Power	4,051,389  	
	6	Shared Voting Power	0  	
	7	Sole Dispositive Power	4,051,389  	
	8	Shared Dispositive Power	0  	
9	Aggregate Amount Beneficially Owned by Each Reporting Person	4,051,389  	
10	Check if the Aggregate Amount in Row (9) Excludes Certain Shares	¨   	
11	Percent of Class Represented by Amount in Row (9)	6.0%  	
12	Type of Reporting Person	IN  	

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CUSIP NO. 300487105
 
1	Name of Reporting Person: Star Branding Investment Group, LLC
 	
2	Check the Appropriate Box if a Member of a Group	(a) ¨   	
 	 	(b) ¨   	
3	SEC Use Only	
4	Citizenship or Place of Organization	Delaware  	
Number of Shares Beneficially
 
Owned by Each Reporting
 
Person With	5	Sole Voting Power	4,001,389  	
	6	Shared Voting Power	0  	
	7	Sole Dispositive Power	4,001,389  	
	8	Shared Dispositive Power	0  	
9	Aggregate Amount Beneficially Owned by Each Reporting Person	4,001,389  	
10	Check if the Aggregate Amount in Row (9) Excludes Certain Shares	¨   	
11	Percent of Class Represented by Amount in Row (9)	6.0%  	
12	Type of Reporting Person	OO  	

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CUSIP NO. 300487105
 
1	Name of Reporting Person: TH Media Partners, LLC
 	
2	Check the Appropriate Box if a Member of a Group	(a) ¨   	
 	 	(b) ¨   	
3	SEC Use Only	
4	Citizenship or Place of Organization	 	
Number of Shares Beneficially
 
Owned by Each Reporting
 
Person With	5	Sole Voting Power	4,001,389  	
	6	Shared Voting Power	0  	
	7	Sole Dispositive Power	4,001,389  	
	8	Shared Dispositive Power	0  	
9	Aggregate Amount Beneficially Owned by Each Reporting Person	4,001,389  	
10	Check if the Aggregate Amount in Row (9) Excludes Certain Shares	¨   	
11	Percent of Class Represented by Amount in Row (9)	6.0%  	
12	Type of Reporting Person	OO  	

 	 Page  4 	 	

Item 1(a).	Name of issuer :  EVINE Live Inc.	
 	 	
Item 1(b).	Address of issuer’s principal executive offices :	
 	 	
 	6740 Shady Oak Road	
 	Eden Prairie, MN 55344	
 	 	
Item 2(a).	Names of persons filing :	
 	 	
 	Thomas J. Hilfiger	
 	Star Branding Investment Group, LLC	
 	TH Media Partners, LLC	
 	 	
Item 2(b).	Address or principal business office or, if none, residence :	
 	 	
 	The principal business office for each of Thomas J. Hilfiger, Star Branding Investment Group, LLC and TH Media Partners, LLC is:	
 	 	
 	725 Fifth Avenue, 23 rd Floor	
 	New York, NY 10022	
 	 	
Item 2(c).	Citizenship :	
 	 	
 	Thomas J. Hilfiger is a United States citizen.	
 	 	
 	Each of Star Branding Investment Group, LLC and TH Media Partners, LLC is a Delaware limited liability company.	
 	 	
Item 2(d).	Title of class of securities : Common Stock, par value $0.01 per share	
 	 	
Item 2(e).	CUSIP number : 300487105	
 	 	
Item 3.	If this statement is filed pursuant to Rule 13d-1(b), or 13d-2(b) or (c), check whether the person filing is a : Not applicable.	
 	 	
Item 4.	Ownership :	
 	 	
 	The percent of class provided for each reporting person below is based on 65,186,738 outstanding shares of common stock of EVINE Live Inc., as reported in EVINE Live Inc.’s Current Report on Form 8-K filed on January 26, 2017, and 2,017,262 shares of common stock that are deemed to be outstanding because they are issuable upon the exercise of a warrant and option granted to TH Media Partners, LLC.  	

	1.	Thomas J. Hilfiger	
 
	a.	Amount beneficially owned: 4,051,389	
 
	b.	Percent of class: 6.0%	
 
	c.	Number of units as to which the person has:	
 
	i.	Sole power to vote or to direct the vote: 4,051,389	
 
	ii.	Shared power to vote or to direct the vote: 0	

 	 Page  5 	 	

	iii.	Sole power to dispose or to direct the disposition of: 4,051,389	
 
	iv.	Shared power to dispose or to direct the disposition of: 0	
 
	2.	Star Branding Investment Group, LLC	
 
	a.	Amount beneficially owned: 4,001,389	
 
	b.	Percent of class: 6.0%	
 
	c.	Number of units as to which the person has:	
 
	i.	Sole power to vote or to direct the vote: 4,001,389	
 
	ii.	Shared power to vote or to direct the vote: 0	
 
	iii.	Sole power to dispose or to direct the disposition of: 4,001,389	
 
	iv.	Shared power to dispose or to direct the disposition of: 0	
 
	3.	TH Media Partners, LLC	
 
	a.	Amount beneficially owned: 4,001,389	
 
	b.	Percent of class: 6.0%	
 
	c.	Number of units as to which the person has:	
 
	i.	Sole power to vote or to direct the vote: 4,001,389	
 
	ii.	Shared power to vote or to direct the vote: 0	
 
	iii.	Sole power to dispose or to direct the disposition of: 4,001,389	
 
	iv.	Shared power to dispose or to direct the disposition of: 0	
 
TH Media Partners, LLC beneficially owns 4,001,389 shares of common stock of EVINE Live Inc. Star Branding Investment Group, LLC is the manager of TH Media Partners, LLC . Thomas J. Hilfiger is the controlling member of Star Branding Investment Group, LLC. The reporting persons other than TH Media Partners, LLC may be deemed to beneficially own shares of common stock of EVINE Live Inc. owned directly by TH Media Partners, LLC .

Item 5.  	Ownership of five percent or less of a class : Not applicable.	
 	 	
Item 6.  	Ownership of more than five percent on behalf of another person : Not applicable.	
 	 	
Item 7.	Identification and classification of the subsidiary which acquired the security being reported on by the parent holding company or control person : Not applicable.	
 	 	
Item 8.	Identification and classification of members of the group : Not applicable.	
 	 	
Item 9.	Notice of dissolution of group : Not applicable.	

 	 Page  6 	 	

Item 10.	Certifications :	

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under §240.14a-11.

 	 Page  7 	 	

SIGNATURE
 
After reasonable inquiry and to the best of its knowledge and belief, each of the undersigned certifies that the information with respect to it set forth in this statement is true, complete and correct.
 
Dated:  January 30, 2017	THOMAS J. HILFIGER	
 	 	
 	/s/ Thomas J. Hilfiger	
 	 	
 	STAR BRANDING INVESTMENT GROUP, LLC	
 	 	 	
 	By:	/s/ Joseph Lamastra	
 	Name:   	Joseph Lamastra	
 	Title:	President and CEO	
 	 	 	
 	TH MEDIA PARTNERS, LLC	
 	 	
 	By: Star Branding Investment Group, LLC, its Manager	
 	 	 	
 	By:	/s/ Joseph Lamastra	
 	Name:	Joseph Lamastra	
 	Title:	President and CEO	
 
[Signature Page – Schedule 13G]

 	 	 	

LIST OF EXHIBITS
 
Exhibit No.	 	Description	
99.1	 	Joint Filing Agreement	

 	 	 	

Exhibit 99.1
 
JOINT FILING AGREEMENT
 
Pursuant to Rule 13d-1(k)(1)(iii) of the Securities Exchange Act of 1934, as amended, each of the undersigned agrees that a single joint Schedule 13G and any amendments thereto may be filed on behalf of each of the undersigned with respect to the securities held by each of them in EVINE Live Inc. This Joint Filing Agreement shall be included as an Exhibit to such Schedule 13G.
 
Dated:  January 30, 2017	THOMAS J. HILFIGER	
 	 	
 	/s/ Thomas J. Hilfiger	
 	 	
 	STAR BRANDING INVESTMENT GROUP, LLC	
 	 	 	
 	By:	/s/ Joseph Lamastra	
 	Name:   	Joseph Lamastra	
 	Title:	President and CEO	
 	 	 	
 	TH MEDIA PARTNERS, LLC	
 	 	
 	By: Star Branding Investment Group, LLC, its Manager	
 	 	 	
 	By:	/s/ Joseph Lamastra	
 	Name:	Joseph Lamastra	
 	Title:	President and CEO