STARBUCKS CORP, DEF 14A filed on 1/26/2026
Proxy Statement (definitive)
v3.25.4
Cover
12 Months Ended
Sep. 28, 2025
Document Information [Line Items]  
Document Type DEF 14A
Amendment Flag false
Entity Information [Line Items]  
Entity Registrant Name STARBUCKS CORPORATION
Entity Central Index Key 0000829224
v3.25.4
Pay vs Performance Disclosure
12 Months Ended
Sep. 28, 2025
USD ($)
Sep. 29, 2024
USD ($)
Oct. 01, 2023
USD ($)
Oct. 02, 2022
USD ($)
Oct. 03, 2021
USD ($)
Pay vs Performance Disclosure          
Pay vs Performance Disclosure, Table

Pay versus performance

This section provides disclosure about the relationship between executive compensation actually paid to our principal executive officer (“PEO”) and non-PEO NEOs and certain financial performance measures of the Company for the fiscal years listed below. This disclosure has been prepared in accordance with Item 402(v) of Regulation S-K under the Exchange Act (the “Pay Versus Performance Rules”) and does not necessarily reflect how the Compensation Committee evaluates compensation decisions.

                                                 

Value of Initial
Fixed $100
Investment
Based On
(5):

       

Fiscal
Year
(1)

 

Summary
Compen-
sation
Table Total
for Kevin
Johnson

 

Compen-
sation
Actually Paid
to Kevin
Johnson
(2)(3)

 

Summary
Compen-
sation
Table Total
for Howard
Schultz

 

Compen-
sation
Actually Paid
to Howard
Schultz
(2)(3)

 

Summary
Compen-
sation
Table Total
for Laxman
Narasimhan

 

Compen-
sation
Actually Paid
to Laxman
Narasimhan
 (2) (3)

 

Summary
Compen-
sation
Table Total
for Rachel
Ruggeri

 

Compen-
sation
Actually Paid
to Rachel
Ruggeri
(2)(3)

 

Summary
Compen-
sation
Table Total
for Brian
Niccol

 

Compen-
sation
Actually Paid
to Brian
Niccol
(2)(3)

 

Average
Summary
Compen-
sation
Table Total
for non-PEO
NEOs

 

Average
Compen-
sation
Actually Paid
to non-PEO
NEOs
(2)(4)

 

Total
Share-
holder
Return
(3-Year)

 

Peer
Group
Total
Share-
holder
Return
(3-Year)

 

Net
Income

 

Adjusted
EPS
(6)

2025

 

$0

 

$0

 

 

$0

 

$0

 

$0

 

$0

 

$0

 

$—

 

$30,992,773

 

$3,634,603

 

$8,903,519

 

$5,848,687

 

$110.47

 

$165.21

 

$1,856.4

 

$2.150

2024(7)

 

$0

 

$0

 

 

$0

 

$0

 

$21,530,692

 

$5,709,978

 

$6,627,008

 

$3,900,195

 

$95,801,676

 

$96,434,632

 

$5,660,591

 

$3,904,722

 

$125.74

 

$137.32

 

$3,760.9

 

$3.350

2023

 

$0

 

$0

 

 

$757,597

 

$757,597

 

$14,604,531

 

$20,654,309

 

0

 

0

 

$0

 

$0

 

$5,232,406

 

$6,511,524

 

$114.96

 

$107.23

 

$4,124.5

 

$3.618

2022(8)

 

$16,718,154

 

($2,892,677

)

 

$374,558

 

$374,558

 

$0

 

$0

 

0

 

0

 

$0

 

$0

 

$7,460,707

 

$1,988,554

 

$103.93

 

$94.25

 

$3,281.6

 

$3.010

2021

 

$20,425,162

 

$61,589,251

 

 

0

 

0

 

0

 

0

 

0

 

0

 

0

 

0

 

$5,901,721

 

$7,075,705

 

$136.25

 

$119.15

 

$4,199.3

 

$3.002

(1)   The following table lists the PEO and non-PEO NEOs for each of fiscal years 2025, 2024, 2023, 2022, and 2021.

Year

 

PEO

 

Non-PEO NEOs

2025

 

Brian Niccol

 

Cathy Smith, Brady Brewer, Mike Grams, Sara Kelly, Rachel Ruggeri, and Val Bauduin

2024

 

Brian Niccol, Laxman Narasimhan, and Rachel Ruggeri

 

Michael Conway, Brady Brewer, and Bradley E. Lerman

2023

 

Laxman Narasimhan and Howard Schultz

 

Rachel Ruggeri, Michael Conway, Bradley E. Lerman, and Sara Kelly

2022

 

Howard Schultz and Kevin Johnson

 

Laxman Narasimhan, Rachel Ruggeri, John Culver, Michael Conway, and Rachel Gonzalez

2021

 

Kevin Johnson

 

Rachel Ruggeri, John Culver, Michael Conway, Rachel Gonzalez, Patrick Grismer, and Rosalind Brewer

(2)  The dollar amounts reported represent the amount of “compensation actually paid,” as calculated in accordance with the Pay Versus Performance Rules. These dollar amounts do not reflect the actual amounts of compensation earned by or paid to our NEOs during the applicable year. For purposes of calculating “compensation actually paid,” the fair value of equity awards is calculated in accordance with FASB ASC Topic 718 using the same assumption methodologies used to calculate the grant date fair value of awards for purposes of the Summary Compensation Table (refer to the Summary Compensation Table for additional information).

(3)  The following table shows the amounts deducted from and added to the Summary Compensation Table total to calculate “compensation actually paid” to our PEOs in accordance with the Pay Versus Performance Rules:

 

Brian Niccol

Fiscal Year

 

2025

Summary Compensation Table Total

 

    $30,992,773

 

- Grant Date Fair Value of Option Awards and Stock Awards Granted in Fiscal Year

 

($19,881,585

)

+ Fair Value at Fiscal Year-End of Outstanding and Unvested Option Awards and Stock Awards Granted in Fiscal Year

 

$20,345,999

 

+ Change in Fair Value of Outstanding and Unvested Option Awards and Stock Awards Granted in Prior Fiscal Years

 

($26,559,887

)

+ Fair Value at Vesting of Option Awards and Stock Awards Granted in Fiscal Year That Vested During Fiscal Year

 

$0

 

+ Change in Fair Value as of Vesting Date of Option Awards and Stock Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year

 

($1,262,696

)

- Fair Value as of Prior Fiscal Year-End of Option Awards and Stock Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year

 

$0

 

Compensation Actually Paid

 

$3,634,603

 

(4)  The following table shows the amounts deducted from and added to the average Summary Compensation Table total compensation to calculate the average “compensation actually paid” to our non-PEO NEOs in accordance with the Pay Versus Performance Rules.

 

Non-PEO NEOs

Fiscal Year

 

2025

Summary Compensation Table Total

 

$8,903,519

 

- Grant Date Fair Value of Option Awards and Stock Awards Granted in Fiscal Year

 

($7,213,322

)

+ Fair Value at Fiscal Year-End of Outstanding and Unvested Option Awards and Stock Awards Granted in Fiscal Year

 

$5,680,814

 

+ Change in Fair Value of Outstanding and Unvested Option Awards and Stock Awards Granted in Prior Fiscal Years

 

($1,100,018

)

+ Fair Value at Vesting of Option Awards and Stock Awards Granted in Fiscal Year That Vested During Fiscal Year

 

$0

 

+ Change in Fair Value as of Vesting Date of Option Awards and Stock Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year

 

$19,632

 

- Fair Value as of Prior Fiscal Year-End of Option Awards and Stock Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year

 

($441,938

)

Compensation Actually Paid

 

$5,848,687

 

(5)  In accordance with the Pay Versus Performance Rules, the Company and the Company’s peer group cumulative TSR (the “Peer Group TSR”) is determined based on the value of an initial fixed investment of $100 on September 25, 2020, through the end of the listed fiscal year. The Peer Group TSR set forth in this table was determined using S&P 500 Consumer Discretionary, which we also use in preparing the stock performance graph required by Item 201(e) of Regulation S-K for our Annual Report on Form 10-K for the fiscal year ended September 28, 2025.

(6)  We have determined that adjusted EPS is the financial performance measure that, in the Company’s assessment, represents the most important financial performance measure used to link “compensation actually paid” to our NEOs, for fiscal year 2025, to Company performance (the “Company Selected Measure” as defined in the Pay Versus Performance Rules). Adjusted EPS is a non-GAAP measure. Appendix A includes a reconciliation of adjusted EPS to the most directly comparable measure reported under GAAP as well as information regarding how these measures are calculated.

       
Company Selected Measure Name Adjusted EPS        
Named Executive Officers, Footnote

Year

 

PEO

 

Non-PEO NEOs

2025

 

Brian Niccol

 

Cathy Smith, Brady Brewer, Mike Grams, Sara Kelly, Rachel Ruggeri, and Val Bauduin

2024

 

Brian Niccol, Laxman Narasimhan, and Rachel Ruggeri

 

Michael Conway, Brady Brewer, and Bradley E. Lerman

2023

 

Laxman Narasimhan and Howard Schultz

 

Rachel Ruggeri, Michael Conway, Bradley E. Lerman, and Sara Kelly

2022

 

Howard Schultz and Kevin Johnson

 

Laxman Narasimhan, Rachel Ruggeri, John Culver, Michael Conway, and Rachel Gonzalez

2021

 

Kevin Johnson

 

Rachel Ruggeri, John Culver, Michael Conway, Rachel Gonzalez, Patrick Grismer, and Rosalind Brewer

       
Peer Group Issuers, Footnote

(5)  In accordance with the Pay Versus Performance Rules, the Company and the Company’s peer group cumulative TSR (the “Peer Group TSR”) is determined based on the value of an initial fixed investment of $100 on September 25, 2020, through the end of the listed fiscal year. The Peer Group TSR set forth in this table was determined using S&P 500 Consumer Discretionary, which we also use in preparing the stock performance graph required by Item 201(e) of Regulation S-K for our Annual Report on Form 10-K for the fiscal year ended September 28, 2025.

       
Adjustment To PEO Compensation, Footnote

(3)  The following table shows the amounts deducted from and added to the Summary Compensation Table total to calculate “compensation actually paid” to our PEOs in accordance with the Pay Versus Performance Rules:

 

Brian Niccol

Fiscal Year

 

2025

Summary Compensation Table Total

 

    $30,992,773

 

- Grant Date Fair Value of Option Awards and Stock Awards Granted in Fiscal Year

 

($19,881,585

)

+ Fair Value at Fiscal Year-End of Outstanding and Unvested Option Awards and Stock Awards Granted in Fiscal Year

 

$20,345,999

 

+ Change in Fair Value of Outstanding and Unvested Option Awards and Stock Awards Granted in Prior Fiscal Years

 

($26,559,887

)

+ Fair Value at Vesting of Option Awards and Stock Awards Granted in Fiscal Year That Vested During Fiscal Year

 

$0

 

+ Change in Fair Value as of Vesting Date of Option Awards and Stock Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year

 

($1,262,696

)

- Fair Value as of Prior Fiscal Year-End of Option Awards and Stock Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year

 

$0

 

Compensation Actually Paid

 

$3,634,603

 

       
Non-PEO NEO Average Total Compensation Amount $ 8,903,519 $ 5,660,591 $ 5,232,406 $ 7,460,707 $ 5,901,721
Non-PEO NEO Average Compensation Actually Paid Amount $ 5,848,687 3,904,722 6,511,524 1,988,554 7,075,705
Adjustment to Non-PEO NEO Compensation Footnote

(4)  The following table shows the amounts deducted from and added to the average Summary Compensation Table total compensation to calculate the average “compensation actually paid” to our non-PEO NEOs in accordance with the Pay Versus Performance Rules.

 

Non-PEO NEOs

Fiscal Year

 

2025

Summary Compensation Table Total

 

$8,903,519

 

- Grant Date Fair Value of Option Awards and Stock Awards Granted in Fiscal Year

 

($7,213,322

)

+ Fair Value at Fiscal Year-End of Outstanding and Unvested Option Awards and Stock Awards Granted in Fiscal Year

 

$5,680,814

 

+ Change in Fair Value of Outstanding and Unvested Option Awards and Stock Awards Granted in Prior Fiscal Years

 

($1,100,018

)

+ Fair Value at Vesting of Option Awards and Stock Awards Granted in Fiscal Year That Vested During Fiscal Year

 

$0

 

+ Change in Fair Value as of Vesting Date of Option Awards and Stock Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year

 

$19,632

 

- Fair Value as of Prior Fiscal Year-End of Option Awards and Stock Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year

 

($441,938

)

Compensation Actually Paid

 

$5,848,687

 

       
Compensation Actually Paid vs. Total Shareholder Return

COMPENSATION ACTUALLY PAID, TSR, AND PEER GROUP TSR

       
Compensation Actually Paid vs. Net Income

COMPENSATION ACTUALLY PAID AND NET INCOME

       
Compensation Actually Paid vs. Company Selected Measure

COMPENSATION ACTUALLY PAID AND ADJUSTED EPS

       
Total Shareholder Return Vs Peer Group

COMPENSATION ACTUALLY PAID, TSR, AND PEER GROUP TSR

       
Tabular List, Table

TABULAR DISCLOSURE OF MOST IMPORTANT PERFORMANCE MEASURES

In accordance with the Pay Versus Performance Rules, the following table lists the measures that, in the Company’s assessment, represent the most important financial performance measures used to link “compensation actually paid” to the Company’s NEOs, for fiscal year 2025, to Company performance, as further described in our CD&A within the sections titled “Fiscal Year 2025 Executive Compensation Overview” (see page 44), “Financial Performance Goals (75%)” (see page 47), and “Fiscal Year 2025 Annual PRSUs” (see page 51).

Most Important Performance Measures

Adjusted EPS(1) (Company selected measure)

Adjusted Net Revenue(2)

Adjusted Operating Income(3)

Comparable Store Sales(4)

Relative TSR

(1)   Adjusted EPS is a non-GAAP measure. Appendix A includes a reconciliation of adjusted EPS to the most directly comparable measure reported under GAAP as well as information regarding how these measures are calculated.

(2)  Adjusted net revenue is a non-GAAP measure. Appendix A includes a reconciliation of adjusted net revenue to the most directly comparable measure reported under GAAP as well as information regarding how these measures are calculated.

(3)  Adjusted operating income is a non-GAAP measure. Appendix A includes a reconciliation of adjusted operating income to the most directly comparable measure reported under GAAP as well as information regarding how these measures are calculated.

(4)  Comparable store sales is a key performance indicator. Includes only Starbucks company-operated stores open 13 months or longer. Comparable store sales exclude the effects of fluctuations in foreign currency exchange rates and Siren Retail stores. Stores that are temporarily closed or operating at reduced hours remain in comparable store sales while permanent store closures are removed in the month following closure.

       
Total Shareholder Return Amount $ 110.47 125.74 114.96 103.93 136.25
Peer Group Total Shareholder Return Amount 165.21 137.32 107.23 94.25 119.15
Net Income (Loss) $ 1,856.4 $ 3,760.9 $ 4,124.5 $ 3,281.6 $ 4,199.3
Company Selected Measure Amount 2.15 3.35 3.618 3.01 3.002
Measure:: 1          
Pay vs Performance Disclosure          
Name [1] Adjusted EPS        
Non-GAAP Measure Description

(6)  We have determined that adjusted EPS is the financial performance measure that, in the Company’s assessment, represents the most important financial performance measure used to link “compensation actually paid” to our NEOs, for fiscal year 2025, to Company performance (the “Company Selected Measure” as defined in the Pay Versus Performance Rules). Adjusted EPS is a non-GAAP measure. Appendix A includes a reconciliation of adjusted EPS to the most directly comparable measure reported under GAAP as well as information regarding how these measures are calculated.

       
Measure:: 2          
Pay vs Performance Disclosure          
Name [2] Adjusted Net Revenue        
Measure:: 3          
Pay vs Performance Disclosure          
Name [3] Adjusted Operating Income        
Measure:: 4          
Pay vs Performance Disclosure          
Name [4] Comparable Store Sales        
Measure:: 5          
Pay vs Performance Disclosure          
Name Relative TSR        
Kevin Johnson [Member]          
Pay vs Performance Disclosure          
PEO Total Compensation Amount $ 0 $ 0 $ 0 $ 16,718,154 $ 20,425,162
PEO Actually Paid Compensation Amount $ 0 0 0 (2,892,677) 61,589,251
PEO Name Kevin Johnson        
Howard Schultz [Member]          
Pay vs Performance Disclosure          
PEO Total Compensation Amount $ 0 0 757,597 374,558 0
PEO Actually Paid Compensation Amount $ 0 0 757,597 374,558 0
PEO Name Howard Schultz        
Laxman Narasimhan [Member]          
Pay vs Performance Disclosure          
PEO Total Compensation Amount $ 0 21,530,692 14,604,531 0 0
PEO Actually Paid Compensation Amount $ 0 5,709,978 20,654,309 0 0
PEO Name Laxman Narasimhan        
Rachel Ruggeri [Member]          
Pay vs Performance Disclosure          
PEO Total Compensation Amount $ 0 6,627,008 0 0 0
PEO Actually Paid Compensation Amount 3,900,195 0 0 0
Brian Niccol [Member]          
Pay vs Performance Disclosure          
PEO Total Compensation Amount 30,992,773 95,801,676 0 0 0
PEO Actually Paid Compensation Amount $ 3,634,603 $ 96,434,632 $ 0 $ 0 $ 0
PEO Name Brian Niccol        
PEO | Brian Niccol [Member] | Grant Date Fair Value of Option Awards and Stock Awards Granted in Fiscal Year [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount $ (19,881,585)        
PEO | Brian Niccol [Member] | Fair Value at Fiscal Year-End of Outstanding and Unvested Option Awards and Stock Awards Granted in Fiscal Year [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 20,345,999        
PEO | Brian Niccol [Member] | Change in Fair Value of Outstanding and Unvested Option Awards and Stock Awards Granted in Prior Fiscal Years [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (26,559,887)        
PEO | Brian Niccol [Member] | Fair Value at Vesting of Option Awards and Stock Awards Granted in Fiscal Year That Vested During Fiscal Year [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 0        
PEO | Brian Niccol [Member] | Change in Fair Value as of Vesting Date of Option Awards and Stock Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (1,262,696)        
PEO | Brian Niccol [Member] | Fair Value as of Prior Fiscal Year-End of Option Awards and Stock Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 0        
Non-PEO NEO | Grant Date Fair Value of Option Awards and Stock Awards Granted in Fiscal Year [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (7,213,322)        
Non-PEO NEO | Fair Value at Fiscal Year-End of Outstanding and Unvested Option Awards and Stock Awards Granted in Fiscal Year [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 5,680,814        
Non-PEO NEO | Change in Fair Value of Outstanding and Unvested Option Awards and Stock Awards Granted in Prior Fiscal Years [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (1,100,018)        
Non-PEO NEO | Fair Value at Vesting of Option Awards and Stock Awards Granted in Fiscal Year That Vested During Fiscal Year [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 0        
Non-PEO NEO | Change in Fair Value as of Vesting Date of Option Awards and Stock Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 19,632        
Non-PEO NEO | Fair Value as of Prior Fiscal Year-End of Option Awards and Stock Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount $ (441,938)        
[1] Adjusted EPS is a non-GAAP measure. Appendix A includes a reconciliation of adjusted EPS to the most directly comparable measure reported under GAAP as well as information regarding how these measures are calculated.
[2] Adjusted net revenue is a non-GAAP measure. Appendix A includes a reconciliation of adjusted net revenue to the most directly comparable measure reported under GAAP as well as information regarding how these measures are calculated.
[3] Adjusted operating income is a non-GAAP measure. Appendix A includes a reconciliation of adjusted operating income to the most directly comparable measure reported under GAAP as well as information regarding how these measures are calculated.
[4] Comparable store sales is a key performance indicator. Includes only Starbucks company-operated stores open 13 months or longer. Comparable store sales exclude the effects of fluctuations in foreign currency exchange rates and Siren Retail stores. Stores that are temporarily closed or operating at reduced hours remain in comparable store sales while permanent store closures are removed in the month following closure.