UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended March 28, 2026
or
☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to .
Commission File Number: 001-36743
Apple Inc.
(Exact name of Registrant as specified in its charter)
| California | 94-2404110 | |||||||
| (State or other jurisdiction of incorporation or organization) | (I.R.S. Employer Identification No.) | |||||||
| One Apple Park Way | ||||||||
Cupertino, California | 95014 | |||||||
| (Address of principal executive offices) | (Zip Code) | |||||||
(408) 996-1010
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
| Title of each class | Trading symbol(s) | Name of each exchange on which registered | ||||||
Common Stock, $0.00001 par value per share | AAPL | The Nasdaq Stock Market LLC | ||||||
| 1.625% Notes due 2026 | — | The Nasdaq Stock Market LLC | ||||||
| 2.000% Notes due 2027 | — | The Nasdaq Stock Market LLC | ||||||
| 1.375% Notes due 2029 | — | The Nasdaq Stock Market LLC | ||||||
| 3.050% Notes due 2029 | — | The Nasdaq Stock Market LLC | ||||||
| 0.500% Notes due 2031 | — | The Nasdaq Stock Market LLC | ||||||
| 3.600% Notes due 2042 | — | The Nasdaq Stock Market LLC | ||||||
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes ☒ No ☐
Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to submit such files).
Yes ☒ No ☐
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
| Large accelerated filer | ☒ | Accelerated filer | ☐ | |||||||||||||||||
| Non-accelerated filer | ☐ | Smaller reporting company | ☐ | |||||||||||||||||
| Emerging growth company | ☐ | |||||||||||||||||||
If an emerging growth company, indicate by check mark if the Registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes ☐ No ☒
14,687,356,000 shares of common stock were issued and outstanding as of April 17, 2026.
Apple Inc.
Form 10-Q
For the Fiscal Quarter Ended March 28, 2026
TABLE OF CONTENTS
| Page | ||||||||
PART I — FINANCIAL INFORMATION
Item 1. Financial Statements
Apple Inc.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
(In millions, except number of shares, which are reflected in thousands, and per-share amounts)
| Three Months Ended | Six Months Ended | ||||||||||||||||||||||
| March 28, 2026 | March 29, 2025 | March 28, 2026 | March 29, 2025 | ||||||||||||||||||||
| Net sales: | |||||||||||||||||||||||
| Products | $ | 80,208 | $ | 68,714 | $ | 193,951 | $ | 166,674 | |||||||||||||||
| Services | 30,976 | 26,645 | 60,989 | 52,985 | |||||||||||||||||||
| Total net sales | 111,184 | 95,359 | 254,940 | 219,659 | |||||||||||||||||||
| Cost of sales: | |||||||||||||||||||||||
| Products | 49,179 | 44,030 | 116,657 | 103,477 | |||||||||||||||||||
| Services | 7,224 | 6,462 | 14,271 | 13,040 | |||||||||||||||||||
| Total cost of sales | 56,403 | 50,492 | 130,928 | 116,517 | |||||||||||||||||||
| Gross margin | 54,781 | 44,867 | 124,012 | 103,142 | |||||||||||||||||||
| Operating expenses: | |||||||||||||||||||||||
| Research and development | 11,419 | 8,550 | 22,306 | 16,818 | |||||||||||||||||||
| Selling, general and administrative | 7,477 | 6,728 | 14,969 | 13,903 | |||||||||||||||||||
| Total operating expenses | 18,896 | 15,278 | 37,275 | 30,721 | |||||||||||||||||||
| Operating income | 35,885 | 29,589 | 86,737 | 72,421 | |||||||||||||||||||
| Other income/(expense), net | (52) | (279) | 98 | (527) | |||||||||||||||||||
| Income before provision for income taxes | 35,833 | 29,310 | 86,835 | 71,894 | |||||||||||||||||||
| Provision for income taxes | 6,255 | 4,530 | 15,160 | 10,784 | |||||||||||||||||||
| Net income | $ | 29,578 | $ | 24,780 | $ | 71,675 | $ | 61,110 | |||||||||||||||
| Earnings per share: | |||||||||||||||||||||||
| Basic | $ | 2.02 | $ | 1.65 | $ | 4.87 | $ | 4.06 | |||||||||||||||
| Diluted | $ | 2.01 | $ | 1.65 | $ | 4.85 | $ | 4.05 | |||||||||||||||
| Shares used in computing earnings per share: | |||||||||||||||||||||||
| Basic | 14,673,278 | 14,994,082 | 14,710,718 | 15,037,903 | |||||||||||||||||||
| Diluted | 14,725,873 | 15,056,133 | 14,768,115 | 15,103,499 | |||||||||||||||||||
See accompanying Notes to Condensed Consolidated Financial Statements.
Apple Inc. | Q2 2026 Form 10-Q | 1
Apple Inc.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (Unaudited)
(In millions)
| Three Months Ended | Six Months Ended | ||||||||||||||||||||||
| March 28, 2026 | March 29, 2025 | March 28, 2026 | March 29, 2025 | ||||||||||||||||||||
| Net income | $ | 29,578 | $ | 24,780 | $ | 71,675 | $ | 61,110 | |||||||||||||||
| Other comprehensive income/(loss): | |||||||||||||||||||||||
| Change in foreign currency translation, net of tax | 67 | 90 | (92) | (535) | |||||||||||||||||||
| Change in unrealized gains/losses on derivative instruments, net of tax: | |||||||||||||||||||||||
| Change in fair value of derivative instruments | 162 | (318) | 373 | 1,333 | |||||||||||||||||||
| Adjustment for net (gains)/losses realized and included in net income | 44 | (628) | 281 | 156 | |||||||||||||||||||
| Total change in unrealized gains/losses on derivative instruments | 206 | (946) | 654 | 1,489 | |||||||||||||||||||
| Change in unrealized gains/losses on marketable debt securities, net of tax: | |||||||||||||||||||||||
| Change in fair value of marketable debt securities | (808) | 1,097 | (384) | (550) | |||||||||||||||||||
| Adjustment for net (gains)/losses realized and included in net income | 14 | 185 | 18 | 405 | |||||||||||||||||||
| Total change in unrealized gains/losses on marketable debt securities | (794) | 1,282 | (366) | (145) | |||||||||||||||||||
| Total other comprehensive income/(loss) | (521) | 426 | 196 | 809 | |||||||||||||||||||
| Total comprehensive income | $ | 29,057 | $ | 25,206 | $ | 71,871 | $ | 61,919 | |||||||||||||||
See accompanying Notes to Condensed Consolidated Financial Statements.
Apple Inc. | Q2 2026 Form 10-Q | 2
Apple Inc.
CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)
(In millions, except number of shares, which are reflected in thousands, and par value)
| March 28, 2026 | September 27, 2025 | ||||||||||
| ASSETS: | |||||||||||
| Current assets: | |||||||||||
| Cash and cash equivalents | $ | 45,572 | $ | 35,934 | |||||||
| Marketable securities | 22,935 | 18,763 | |||||||||
| Accounts receivable, net | 30,339 | 39,777 | |||||||||
| Vendor non-trade receivables | 23,172 | 33,180 | |||||||||
| Inventories | 6,747 | 5,718 | |||||||||
| Other current assets | 15,349 | 14,585 | |||||||||
| Total current assets | 144,114 | 147,957 | |||||||||
| Non-current assets: | |||||||||||
| Marketable securities | 78,088 | 77,723 | |||||||||
| Property, plant and equipment, net | 50,116 | 49,834 | |||||||||
| Intangible assets, net | 21,334 | 11,093 | |||||||||
| Other non-current assets | 77,430 | 72,634 | |||||||||
| Total non-current assets | 226,968 | 211,284 | |||||||||
| Total assets | $ | 371,082 | $ | 359,241 | |||||||
| LIABILITIES AND SHAREHOLDERS’ EQUITY: | |||||||||||
| Current liabilities: | |||||||||||
| Accounts payable | $ | 57,349 | $ | 69,860 | |||||||
| Other current liabilities | 57,654 | 66,387 | |||||||||
| Deferred revenue | 9,331 | 9,055 | |||||||||
| Commercial paper | 1,997 | 7,979 | |||||||||
| Term debt | 8,310 | 12,350 | |||||||||
| Total current liabilities | 134,641 | 165,631 | |||||||||
| Non-current liabilities: | |||||||||||
| Term debt | 74,404 | 78,328 | |||||||||
| Other non-current liabilities | 55,546 | 41,549 | |||||||||
| Total non-current liabilities | 129,950 | 119,877 | |||||||||
| Total liabilities | 264,591 | 285,508 | |||||||||
| Commitments and contingencies | |||||||||||
| Shareholders’ equity: | |||||||||||
Common stock and additional paid-in capital, $0.00001 par value: 50,400,000 shares authorized; 14,667,688 and 14,773,260 shares issued and outstanding, respectively | 99,507 | 93,568 | |||||||||
| Retained earnings/(Accumulated deficit) | 12,359 | (14,264) | |||||||||
| Accumulated other comprehensive loss | (5,375) | (5,571) | |||||||||
| Total shareholders’ equity | 106,491 | 73,733 | |||||||||
| Total liabilities and shareholders’ equity | $ | 371,082 | $ | 359,241 | |||||||
See accompanying Notes to Condensed Consolidated Financial Statements.
Apple Inc. | Q2 2026 Form 10-Q | 3
Apple Inc.
CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY (Unaudited)
(In millions, except per-share amounts)
| Three Months Ended | Six Months Ended | ||||||||||||||||||||||
| March 28, 2026 | March 29, 2025 | March 28, 2026 | March 29, 2025 | ||||||||||||||||||||
| Total shareholders’ equity, beginning balances | $ | 88,190 | $ | 66,758 | $ | 73,733 | $ | 56,950 | |||||||||||||||
| Common stock and additional paid-in capital: | |||||||||||||||||||||||
| Beginning balances | 95,221 | 84,768 | 93,568 | 83,276 | |||||||||||||||||||
| Common stock issued | 878 | 825 | 878 | 825 | |||||||||||||||||||
| Common stock withheld related to net share settlement of equity awards | (250) | (206) | (2,308) | (2,097) | |||||||||||||||||||
| Share-based compensation | 3,658 | 3,324 | 7,369 | 6,707 | |||||||||||||||||||
| Ending balances | 99,507 | 88,711 | 99,507 | 88,711 | |||||||||||||||||||
| Retained earnings/(Accumulated deficit): | |||||||||||||||||||||||
| Beginning balances | (2,177) | (11,221) | (14,264) | (19,154) | |||||||||||||||||||
| Net income | 29,578 | 24,780 | 71,675 | 61,110 | |||||||||||||||||||
| Dividends and dividend equivalents declared | (3,855) | (3,794) | (7,735) | (7,613) | |||||||||||||||||||
| Common stock withheld related to net share settlement of equity awards | (88) | (85) | (1,024) | (1,187) | |||||||||||||||||||
| Common stock repurchased | (11,099) | (25,232) | (36,293) | (48,708) | |||||||||||||||||||
| Ending balances | 12,359 | (15,552) | 12,359 | (15,552) | |||||||||||||||||||
| Accumulated other comprehensive loss: | |||||||||||||||||||||||
| Beginning balances | (4,854) | (6,789) | (5,571) | (7,172) | |||||||||||||||||||
| Other comprehensive income/(loss) | (521) | 426 | 196 | 809 | |||||||||||||||||||
| Ending balances | (5,375) | (6,363) | (5,375) | (6,363) | |||||||||||||||||||
| Total shareholders’ equity, ending balances | $ | 106,491 | $ | 66,796 | $ | 106,491 | $ | 66,796 | |||||||||||||||
| Dividends and dividend equivalents declared per share or RSU | $ | 0.26 | $ | 0.25 | $ | 0.52 | $ | 0.50 | |||||||||||||||
See accompanying Notes to Condensed Consolidated Financial Statements.
Apple Inc. | Q2 2026 Form 10-Q | 4
Apple Inc.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
(In millions)
| Six Months Ended | |||||||||||
| March 28, 2026 | March 29, 2025 | ||||||||||
Cash, cash equivalents, and restricted cash and cash equivalents, beginning balances | $ | 35,934 | $ | 29,943 | |||||||
| Operating activities: | |||||||||||
| Net income | 71,675 | 61,110 | |||||||||
| Adjustments to reconcile net income to cash generated by operating activities: | |||||||||||
| Depreciation and amortization | 6,653 | 5,741 | |||||||||
| Share-based compensation expense | 7,122 | 6,512 | |||||||||
| Other | (1,717) | (2,217) | |||||||||
| Changes in operating assets and liabilities: | |||||||||||
| Accounts receivable, net | 9,295 | 7,266 | |||||||||
| Vendor non-trade receivables | 10,008 | 9,171 | |||||||||
| Inventories | (1,084) | 858 | |||||||||
| Other current and non-current assets | (14,329) | (4,371) | |||||||||
| Accounts payable | (12,297) | (14,604) | |||||||||
| Other current and non-current liabilities | 7,301 | (15,579) | |||||||||
| Cash generated by operating activities | 82,627 | 53,887 | |||||||||
| Investing activities: | |||||||||||
| Purchases of marketable securities | (32,432) | (12,442) | |||||||||
| Proceeds from maturities of marketable securities | 18,691 | 26,587 | |||||||||
| Proceeds from sales of marketable securities | 8,615 | 5,210 | |||||||||
| Payments for acquisition of property, plant and equipment | (4,344) | (6,011) | |||||||||
| Other | (1,584) | (635) | |||||||||
| Cash generated by/(used in) investing activities | (11,054) | 12,709 | |||||||||
| Financing activities: | |||||||||||
| Payments for taxes related to net share settlement of equity awards | (3,252) | (3,205) | |||||||||
| Payments for dividends and dividend equivalents | (7,743) | (7,614) | |||||||||
| Repurchases of common stock | (36,989) | (49,504) | |||||||||
| Repayments of term debt | (7,914) | (4,009) | |||||||||
| Repayments of commercial paper, net | (5,911) | (3,968) | |||||||||
| Other | (126) | (77) | |||||||||
| Cash used in financing activities | (61,935) | (68,377) | |||||||||
| Increase/(Decrease) in cash, cash equivalents, and restricted cash and cash equivalents | 9,638 | (1,781) | |||||||||
Cash, cash equivalents, and restricted cash and cash equivalents, ending balances | $ | 45,572 | $ | 28,162 | |||||||
| Supplemental cash flow disclosure: | |||||||||||
| Cash paid for income taxes, net | $ | 20,397 | $ | 31,683 | |||||||
See accompanying Notes to Condensed Consolidated Financial Statements.
Apple Inc. | Q2 2026 Form 10-Q | 5
Apple Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Note 1 – Summary of Significant Accounting Policies
Basis of Presentation and Preparation
The condensed consolidated financial statements include the accounts of Apple Inc. and its wholly owned subsidiaries (collectively “Apple” or the “Company”). In the opinion of the Company’s management, the condensed consolidated financial statements reflect all adjustments, which are normal and recurring in nature, necessary for fair financial statement presentation. The preparation of these condensed consolidated financial statements and accompanying notes in conformity with U.S. generally accepted accounting principles (“GAAP”) requires the use of management estimates. Certain prior period amounts in the condensed consolidated financial statements and accompanying notes have been reclassified to conform to the current period’s presentation. These condensed consolidated financial statements and accompanying notes should be read in conjunction with the Company’s annual consolidated financial statements and accompanying notes included in its Annual Report on Form 10-K for the fiscal year ended September 27, 2025 (the “2025 Form 10-K”).
The Company’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September. An additional week is included in the first fiscal quarter every five or six years to realign the Company’s fiscal quarters with calendar quarters. The Company’s fiscal years 2026 and 2025 span 52 weeks each. Unless otherwise stated, references to particular years, quarters, months and periods refer to the Company’s fiscal years ended in September and the associated quarters, months and periods of those fiscal years.
Note 2 – Revenue
The following table shows disaggregated net sales, as well as the portion of total net sales that was previously deferred, for the three- and six-month periods ended March 28, 2026 and March 29, 2025 (in millions):
| Three Months Ended | Six Months Ended | ||||||||||||||||||||||
| March 28, 2026 | March 29, 2025 | March 28, 2026 | March 29, 2025 | ||||||||||||||||||||
iPhone® | $ | 56,994 | $ | 46,841 | $ | 142,263 | $ | 115,979 | |||||||||||||||
Mac® | 8,399 | 7,949 | 16,785 | 16,936 | |||||||||||||||||||
iPad® | 6,914 | 6,402 | 15,509 | 14,490 | |||||||||||||||||||
| Wearables, Home and Accessories | 7,901 | 7,522 | 19,394 | 19,269 | |||||||||||||||||||
| Services | 30,976 | 26,645 | 60,989 | 52,985 | |||||||||||||||||||
| Total net sales | $ | 111,184 | $ | 95,359 | $ | 254,940 | $ | 219,659 | |||||||||||||||
Portion of total net sales that was included in deferred revenue as of the beginning of the period | $ | 3,987 | $ | 3,672 | $ | 5,834 | $ | 5,440 | |||||||||||||||
The Company’s proportion of net sales by disaggregated revenue source was generally consistent for each reportable segment in Note 10, “Segment Information” for the three- and six-month periods ended March 28, 2026 and March 29, 2025, except in Greater China, where iPhone revenue represented a moderately higher proportion of net sales.
As of March 28, 2026 and September 27, 2025, the Company had total deferred revenue of $14.7 billion and $13.7 billion, respectively. As of March 28, 2026, the Company expects 64% of total deferred revenue to be realized in less than a year, 23% within one-to-two years, 11% within two-to-three years and 2% in greater than three years.
Apple Inc. | Q2 2026 Form 10-Q | 6
Note 3 – Earnings Per Share
The following table shows the computation of basic and diluted earnings per share for the three- and six-month periods ended March 28, 2026 and March 29, 2025 (net income in millions and shares in thousands):
| Three Months Ended | Six Months Ended | ||||||||||||||||||||||
| March 28, 2026 | March 29, 2025 | March 28, 2026 | March 29, 2025 | ||||||||||||||||||||
| Numerator: | |||||||||||||||||||||||
| Net income | $ | 29,578 | $ | 24,780 | $ | 71,675 | $ | 61,110 | |||||||||||||||
| Denominator: | |||||||||||||||||||||||
| Weighted-average basic shares outstanding | 14,673,278 | 14,994,082 | 14,710,718 | 15,037,903 | |||||||||||||||||||
Effect of dilutive share-based awards | 52,595 | 62,051 | 57,397 | 65,596 | |||||||||||||||||||
| Weighted-average diluted shares | 14,725,873 | 15,056,133 | 14,768,115 | 15,103,499 | |||||||||||||||||||
| Basic earnings per share | $ | 2.02 | $ | 1.65 | $ | 4.87 | $ | 4.06 | |||||||||||||||
| Diluted earnings per share | $ | 2.01 | $ | 1.65 | $ | 4.85 | $ | 4.05 | |||||||||||||||
Note 4 – Financial Instruments
Cash, Cash Equivalents and Marketable Securities
The following tables show the Company’s cash, cash equivalents and marketable securities by significant investment category as of March 28, 2026 and September 27, 2025 (in millions):
| March 28, 2026 | |||||||||||||||||||||||||||||||||||||||||
| Adjusted Cost | Unrealized Gains | Unrealized Losses | Fair Value | Cash and Cash Equivalents | Current Marketable Securities | Non-Current Marketable Securities | |||||||||||||||||||||||||||||||||||
| Cash | $ | 29,740 | $ | — | $ | — | $ | 29,740 | $ | 29,740 | $ | — | $ | — | |||||||||||||||||||||||||||
Level 1: | |||||||||||||||||||||||||||||||||||||||||
| Money market funds | 6,588 | — | — | 6,588 | 6,588 | — | — | ||||||||||||||||||||||||||||||||||
Mutual funds | 821 | 128 | (14) | 935 | — | 935 | — | ||||||||||||||||||||||||||||||||||
| Subtotal | 7,409 | 128 | (14) | 7,523 | 6,588 | 935 | — | ||||||||||||||||||||||||||||||||||
Level 2 (1): | |||||||||||||||||||||||||||||||||||||||||
| U.S. Treasury securities | 18,650 | 14 | (254) | 18,410 | 2,935 | 4,174 | 11,301 | ||||||||||||||||||||||||||||||||||
| U.S. agency securities | 7,483 | — | (112) | 7,371 | 2,923 | 2,470 | 1,978 | ||||||||||||||||||||||||||||||||||
| Non-U.S. government securities | 5,906 | 45 | (493) | 5,458 | — | 576 | 4,882 | ||||||||||||||||||||||||||||||||||
| Certificates of deposit and time deposits | 3,263 | — | — | 3,263 | 2,987 | 276 | — | ||||||||||||||||||||||||||||||||||
| Commercial paper | 3,628 | — | — | 3,628 | 399 | 3,229 | — | ||||||||||||||||||||||||||||||||||
| Corporate debt securities | 48,111 | 83 | (982) | 47,212 | — | 11,042 | 36,170 | ||||||||||||||||||||||||||||||||||
| Municipal securities | 122 | — | (1) | 121 | — | 95 | 26 | ||||||||||||||||||||||||||||||||||
| Mortgage- and asset-backed securities | 25,106 | 64 | (1,301) | 23,869 | — | 138 | 23,731 | ||||||||||||||||||||||||||||||||||
| Subtotal | 112,269 | 206 | (3,143) | 109,332 | 9,244 | 22,000 | 78,088 | ||||||||||||||||||||||||||||||||||
Total | $ | 149,418 | $ | 334 | $ | (3,157) | $ | 146,595 | $ | 45,572 | $ | 22,935 | $ | 78,088 | |||||||||||||||||||||||||||
Apple Inc. | Q2 2026 Form 10-Q | 7
| September 27, 2025 | |||||||||||||||||||||||||||||||||||||||||
| Adjusted Cost | Unrealized Gains | Unrealized Losses | Fair Value | Cash and Cash Equivalents | Current Marketable Securities | Non-Current Marketable Securities | |||||||||||||||||||||||||||||||||||
| Cash | $ | 28,267 | $ | — | $ | — | $ | 28,267 | $ | 28,267 | $ | — | $ | — | |||||||||||||||||||||||||||
Level 1: | |||||||||||||||||||||||||||||||||||||||||
| Money market funds | 5,272 | — | — | 5,272 | 5,272 | — | — | ||||||||||||||||||||||||||||||||||
Mutual funds | 679 | 177 | (2) | 854 | — | 854 | — | ||||||||||||||||||||||||||||||||||
| Subtotal | 5,951 | 177 | (2) | 6,126 | 5,272 | 854 | — | ||||||||||||||||||||||||||||||||||
Level 2 (1): | |||||||||||||||||||||||||||||||||||||||||
| U.S. Treasury securities | 16,074 | 56 | (282) | 15,848 | 1,190 | 3,712 | 10,946 | ||||||||||||||||||||||||||||||||||
| U.S. agency securities | 5,269 | — | (149) | 5,120 | 251 | 2,456 | 2,413 | ||||||||||||||||||||||||||||||||||
| Non-U.S. government securities | 6,586 | 111 | (424) | 6,273 | — | 855 | 5,418 | ||||||||||||||||||||||||||||||||||
| Certificates of deposit and time deposits | 917 | — | — | 917 | 904 | — | 13 | ||||||||||||||||||||||||||||||||||
| Commercial paper | 100 | — | — | 100 | 50 | 50 | — | ||||||||||||||||||||||||||||||||||
| Corporate debt securities | 47,210 | 266 | (916) | 46,560 | — | 10,623 | 35,937 | ||||||||||||||||||||||||||||||||||
| Municipal securities | 207 | — | (2) | 205 | — | 119 | 86 | ||||||||||||||||||||||||||||||||||
| Mortgage- and asset-backed securities | 24,130 | 126 | (1,252) | 23,004 | — | 94 | 22,910 | ||||||||||||||||||||||||||||||||||
| Subtotal | 100,493 | 559 | (3,025) | 98,027 | 2,395 | 17,909 | 77,723 | ||||||||||||||||||||||||||||||||||
Total | $ | 134,711 | $ | 736 | $ | (3,027) | $ | 132,420 | $ | 35,934 | $ | 18,763 | $ | 77,723 | |||||||||||||||||||||||||||
(1)The valuation techniques used to measure the fair values of the Company’s Level 2 financial instruments, which generally have counterparties with high credit ratings, are based on quoted market prices or model-driven valuations using significant inputs derived from or corroborated by observable market data.
As of March 28, 2026, 79% of the Company’s non-current marketable debt securities other than mortgage- and asset-backed securities had maturities between 1 and 5 years, 17% between 5 and 10 years, and 4% greater than 10 years. As of March 28, 2026, 13% of the Company’s non-current mortgage- and asset-backed securities had maturities between 1 and 5 years, 22% between 5 and 10 years, and 65% greater than 10 years.
Derivative Instruments and Hedging
The Company may use derivative instruments to partially offset its business exposure to foreign exchange and interest rate risk. However, the Company may choose not to hedge certain exposures for a variety of reasons, including accounting considerations or the prohibitive economic cost of hedging particular exposures. There can be no assurance the hedges will offset more than a portion of the financial impact resulting from movements in foreign exchange or interest rates.
Foreign Exchange Rate Risk
To protect gross margins from fluctuations in foreign exchange rates, the Company may use forwards, options or other instruments, and may designate these instruments as cash flow hedges. The Company generally hedges portions of its forecasted foreign currency exposure associated with revenue and inventory purchases, typically for up to 12 months.
To protect the Company’s foreign currency–denominated term debt or marketable securities from fluctuations in foreign exchange rates, the Company may use forwards, cross-currency swaps or other instruments. The Company designates these instruments as either cash flow or fair value hedges. As of March 28, 2026, the maximum length of time over which the Company is hedging its exposure to the variability in future cash flows for term debt–related foreign currency transactions is 16 years.
The Company may also use derivative instruments that are not designated as accounting hedges to protect gross margins from certain fluctuations in foreign exchange rates, as well as to offset a portion of the foreign currency gains and losses generated by the remeasurement of certain assets and liabilities denominated in non-functional currencies.
Interest Rate Risk
To protect the Company’s term debt or marketable securities from fluctuations in interest rates, the Company may use interest rate swaps, options or other instruments. The Company designates these instruments as either cash flow or fair value hedges.
Apple Inc. | Q2 2026 Form 10-Q | 8
The notional amounts of the Company’s outstanding derivative instruments as of March 28, 2026 and September 27, 2025, were as follows (in millions):
| March 28, 2026 | September 27, 2025 | ||||||||||
| Derivative instruments designated as accounting hedges: | |||||||||||
| Foreign exchange contracts | $ | 57,963 | $ | 62,647 | |||||||
| Interest rate contracts | $ | 10,625 | $ | 12,875 | |||||||
| Derivative instruments not designated as accounting hedges: | |||||||||||
| Foreign exchange contracts | $ | 96,341 | $ | 109,079 | |||||||
As of March 28, 2026 and September 27, 2025, the carrying amount of the Company’s subject to fair value hedges was $10.4 billion and $12.6 billion, respectively.
Accounts Receivable
Trade Receivables
As of both March 28, 2026 and September 27, 2025, the Company had one customer that represented 10% or more of total trade receivables, which accounted for 17% and 12%, respectively. The Company’s third-party cellular network carriers accounted for 30% and 34% of total trade receivables as of March 28, 2026 and September 27, 2025, respectively. The Company requires third-party credit support or collateral from certain customers to limit credit risk.
Vendor Non-Trade Receivables
The Company has non-trade receivables from certain of its manufacturing vendors resulting from the sale of components to these vendors who manufacture subassemblies or assemble final products for the Company. The Company purchases these components directly from suppliers. The Company does not reflect the sale of these components in products net sales. Rather, the Company recognizes any gain on these sales as a reduction of products cost of sales when the related final products are sold by the Company. As of March 28, 2026, the Company had two vendors that individually represented 10% or more of total vendor non-trade receivables, which accounted for 51% and 18%. As of September 27, 2025, the Company had two vendors that individually represented 10% or more of total vendor non-trade receivables, which accounted for 46% and 23%.
Note 5 – Condensed Consolidated Financial Statement Details
The following tables show the Company’s condensed consolidated financial statement details as of March 28, 2026 and September 27, 2025 (in millions):
Property, Plant and Equipment, Net
| March 28, 2026 | September 27, 2025 | ||||||||||
| Gross property, plant and equipment | $ | 127,557 | $ | 125,848 | |||||||
Accumulated depreciation | (77,441) | (76,014) | |||||||||
| Total property, plant and equipment, net | $ | 50,116 | $ | 49,834 | |||||||
Intangible Assets, Net
| March 28, 2026 | September 27, 2025 | ||||||||||
| Gross intangible assets | $ | 37,767 | $ | 24,950 | |||||||
| Accumulated amortization | (11,970) | (11,649) | |||||||||
| Total intangible assets, net | 25,797 | 13,301 | |||||||||
| Less: Current portion of intangible assets, net | (4,463) | (2,208) | |||||||||
| Non-current portion of intangible assets, net | $ | 21,334 | $ | 11,093 | |||||||
Apple Inc. | Q2 2026 Form 10-Q | 9
Note 6 – Debt
Commercial Paper
The Company issues unsecured short-term promissory notes pursuant to a commercial paper program. The Company uses net proceeds from the commercial paper program for general corporate purposes, including dividends and share repurchases. As of March 28, 2026 and September 27, 2025, the Company had $2.0 billion and $8.0 billion of commercial paper outstanding, respectively. The following table provides a summary of cash flows associated with commercial paper for the six months ended March 28, 2026 and March 29, 2025 (in millions):
| Six Months Ended | |||||||||||
| March 28, 2026 | March 29, 2025 | ||||||||||
| Maturities 90 days or less: | |||||||||||
| Repayments of commercial paper, net | $ | (2,123) | $ | (3,968) | |||||||
| Maturities greater than 90 days: | |||||||||||
| Repayments of commercial paper | (3,788) | — | |||||||||
| Total repayments of commercial paper, net | $ | (5,911) | $ | (3,968) | |||||||
Term Debt
As of March 28, 2026 and September 27, 2025, the Company had outstanding fixed-rate notes with varying maturities for an aggregate carrying amount of $82.7 billion and $90.7 billion, respectively (collectively the “Notes”). As of March 28, 2026 and September 27, 2025, the fair value of the Company’s Notes, based on Level 2 inputs, was $70.8 billion and $80.4 billion, respectively.
Note 7 – Shareholders’ Equity
Share Repurchase Program
During the six months ended March 28, 2026, the Company repurchased 135 million shares of its common stock for $36.0 billion. The Company’s share repurchase program does not obligate the Company to acquire a minimum amount of shares. Under the program, shares may be repurchased in privately negotiated or open market transactions, including under plans complying with Rule 10b5-1 under the Securities Exchange Act of 1934, as amended (“Exchange Act”).
Note 8 – Share-Based Compensation
Restricted Stock Units
A summary of the Company’s restricted stock unit (“RSU”) activity and related information for the six months ended March 28, 2026, is as follows:
Number of RSUs (in thousands) | Weighted-Average Grant-Date Fair Value Per RSU | ||||||||||
| Balance as of September 27, 2025 | 151,574 | $ | 189.75 | ||||||||
| RSUs granted | 66,083 | $ | 256.04 | ||||||||
| RSUs vested | (37,502) | $ | 174.38 | ||||||||
| RSUs forfeited | (6,170) | $ | 210.31 | ||||||||
| Balance as of March 28, 2026 | 173,985 | $ | 217.51 | ||||||||
The total vesting-date fair value of RSUs was $917 million and $906 million for the three months ended March 28, 2026 and March 29, 2025, respectively, and was $9.5 billion and $9.3 billion for the six months ended March 28, 2026 and March 29, 2025, respectively.
Apple Inc. | Q2 2026 Form 10-Q | 10
Share-Based Compensation
The following table shows share-based compensation expense and the related income tax benefit included in the Condensed Consolidated Statements of Operations for the three- and six-month periods ended March 28, 2026 and March 29, 2025 (in millions):
| Three Months Ended | Six Months Ended | ||||||||||||||||||||||
| March 28, 2026 | March 29, 2025 | March 28, 2026 | March 29, 2025 | ||||||||||||||||||||
| Share-based compensation expense | $ | 3,528 | $ | 3,226 | $ | 7,122 | $ | 6,512 | |||||||||||||||
| Income tax benefit related to share-based compensation expense | $ | (802) | $ | (743) | $ | (2,095) | $ | (2,075) | |||||||||||||||
As of March 28, 2026, the total unrecognized compensation cost related to outstanding RSUs was $28.8 billion, which the Company expects to recognize over a weighted-average period of 2.8 years.
Note 9 – Commitments and Contingencies
Unconditional Purchase Obligations
The Company has entered into certain off–balance sheet commitments that require the future purchase of goods or services (“unconditional purchase obligations”). The Company’s unconditional purchase obligations primarily consist of supplier arrangements, distribution rights, and licensed intellectual property and content. Future payments under unconditional purchase obligations with a remaining term in excess of one year as of March 28, 2026, are as follows (in millions):
| 2026 (remaining six months) | $ | 2,994 | |||
| 2027 | 7,343 | ||||
| 2028 | 6,130 | ||||
| 2029 | 5,394 | ||||
| 2030 | 5,281 | ||||
| Thereafter | 549 | ||||
| Total | $ | 27,691 | |||
Contingencies
The Company is subject to various legal proceedings and claims that have arisen in the ordinary course of business and that have not been fully resolved. The outcome of litigation is inherently uncertain. In the opinion of management, there was not at least a reasonable possibility the Company may have incurred a material loss, or a material loss greater than a recorded accrual, concerning loss contingencies for asserted legal and other claims.
Apple Inc. | Q2 2026 Form 10-Q | 11
Note 10 – Segment Information
The following tables show information by reportable segment for the three- and six-month periods ended March 28, 2026 and March 29, 2025 (in millions):
| Three Months Ended March 28, 2026 | |||||||||||||||||||||||||||||||||||||||||
| Americas | Europe | Greater China | Japan | Rest of Asia Pacific | Corporate | Total | |||||||||||||||||||||||||||||||||||
| Net sales | $ | 45,093 | $ | 28,055 | $ | 20,497 | $ | 8,401 | $ | 9,138 | $ | — | $ | 111,184 | |||||||||||||||||||||||||||
| Cost of sales | (23,114) | (13,756) | (10,633) | (4,267) | (4,633) | — | (56,403) | ||||||||||||||||||||||||||||||||||
| Research and development | — | — | — | — | — | (11,419) | (11,419) | ||||||||||||||||||||||||||||||||||
| Selling and marketing | (2,606) | (1,247) | (675) | (295) | (378) | — | (5,201) | ||||||||||||||||||||||||||||||||||
| General and administrative | — | — | — | — | — | (2,276) | (2,276) | ||||||||||||||||||||||||||||||||||
| Operating income/(loss) | $ | 19,373 | $ | 13,052 | $ | 9,189 | $ | 3,839 | $ | 4,127 | $ | (13,695) | $ | 35,885 | |||||||||||||||||||||||||||
| Three Months Ended March 29, 2025 | |||||||||||||||||||||||||||||||||||||||||
| Americas | Europe | Greater China | Japan | Rest of Asia Pacific | Corporate | Total | |||||||||||||||||||||||||||||||||||
| Net sales | $ | 40,315 | $ | 24,454 | $ | 16,002 | $ | 7,298 | $ | 7,290 | $ | — | $ | 95,359 | |||||||||||||||||||||||||||
| Cost of sales | (21,094) | (13,025) | (8,794) | (3,610) | (3,969) | — | (50,492) | ||||||||||||||||||||||||||||||||||
| Research and development | — | — | — | — | — | (8,550) | (8,550) | ||||||||||||||||||||||||||||||||||
| Selling and marketing | (2,447) | (1,113) | (582) | (254) | (335) | — | (4,731) | ||||||||||||||||||||||||||||||||||
| General and administrative | — | — | — | — | — | (1,997) | (1,997) | ||||||||||||||||||||||||||||||||||
| Operating income/(loss) | $ | 16,774 | $ | 10,316 | $ | 6,626 | $ | 3,434 | $ | 2,986 | $ | (10,547) | $ | 29,589 | |||||||||||||||||||||||||||
| Six Months Ended March 28, 2026 | |||||||||||||||||||||||||||||||||||||||||
| Americas | Europe | Greater China | Japan | Rest of Asia Pacific | Corporate | Total | |||||||||||||||||||||||||||||||||||
| Net sales | $ | 103,622 | $ | 66,201 | $ | 46,023 | $ | 17,814 | $ | 21,280 | $ | — | $ | 254,940 | |||||||||||||||||||||||||||
| Cost of sales | (54,963) | (32,817) | (23,663) | (8,778) | (10,707) | — | (130,928) | ||||||||||||||||||||||||||||||||||
| Research and development | — | — | — | — | — | (22,306) | (22,306) | ||||||||||||||||||||||||||||||||||
| Selling and marketing | (5,333) | (2,542) | (1,379) | (584) | (760) | — | (10,598) | ||||||||||||||||||||||||||||||||||
| General and administrative | — | — | — | — | — | (4,371) | (4,371) | ||||||||||||||||||||||||||||||||||
| Operating income/(loss) | $ | 43,326 | $ | 30,842 | $ | 20,981 | $ | 8,452 | $ | 9,813 | $ | (26,677) | $ | 86,737 | |||||||||||||||||||||||||||
| Six Months Ended March 29, 2025 | |||||||||||||||||||||||||||||||||||||||||
| Americas | Europe | Greater China | Japan | Rest of Asia Pacific | Corporate | Total | |||||||||||||||||||||||||||||||||||
| Net sales | $ | 92,963 | $ | 58,315 | $ | 34,515 | $ | 16,285 | $ | 17,581 | $ | — | $ | 219,659 | |||||||||||||||||||||||||||
| Cost of sales | (49,589) | (31,068) | (18,553) | (8,003) | (9,304) | — | (116,517) | ||||||||||||||||||||||||||||||||||
| Research and development | — | — | — | — | — | (16,818) | (16,818) | ||||||||||||||||||||||||||||||||||
| Selling and marketing | (5,091) | (2,324) | (1,176) | (534) | (707) | — | (9,832) | ||||||||||||||||||||||||||||||||||
| General and administrative | — | — | — | — | — | (4,071) | (4,071) | ||||||||||||||||||||||||||||||||||
| Operating income/(loss) | $ | 38,283 | $ | 24,923 | $ | 14,786 | $ | 7,748 | $ | 7,570 | $ | (20,889) | $ | 72,421 | |||||||||||||||||||||||||||
Apple Inc. | Q2 2026 Form 10-Q | 12
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
This Item and other sections of this Quarterly Report on Form 10-Q (“Form 10-Q”) contain forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. For example, statements in this Form 10-Q regarding the potential future impact of macroeconomic conditions and tariffs and other measures on the Company’s business and results of operations are forward-looking statements. Forward-looking statements can also be identified by words such as “future,” “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “will,” “would,” “could,” “can,” “may,” and similar terms. Forward-looking statements are not guarantees of future performance and the Company’s actual results may differ significantly from the results discussed in the forward-looking statements. Factors that might cause such differences include, but are not limited to, those discussed in Part I, Item 1A of the 2025 Form 10-K and Part II, Item 1A of this Form 10-Q, in each case under the heading “Risk Factors.” The Company assumes no obligation to revise or update any forward-looking statements for any reason, except as required by law.
Unless otherwise stated, all information presented herein is based on the Company’s fiscal calendar, and references to particular years, quarters, months or periods refer to the Company’s fiscal years ended in September and the associated quarters, months and periods of those fiscal years.
The following discussion should be read in conjunction with the 2025 Form 10-K filed with the U.S. Securities and Exchange Commission (“SEC”) and the condensed consolidated financial statements and accompanying notes included in Part I, Item 1 of this Form 10-Q.
Available Information
The Company periodically provides certain information for investors on its corporate website, www.apple.com, and its investor relations website, investor.apple.com. This includes press releases and other information about financial performance, information on corporate governance, and details related to the Company’s annual meeting of shareholders. The information contained on the websites referenced in this Form 10-Q is not incorporated by reference into this filing. Further, the Company’s references to website URLs are intended to be inactive textual references only.
Business Seasonality and Product Introductions
The Company has historically experienced higher net sales in its first quarter compared to other quarters in its fiscal year due in part to seasonal holiday demand. Additionally, new product and service introductions can significantly impact net sales, cost of sales and operating expenses. The timing of product introductions can also impact the Company’s net sales to its indirect distribution channels as these channels are filled with new inventory following a product launch, and channel inventory of an older product often declines as the launch of a newer product approaches. Net sales can also be affected when consumers and distributors anticipate a product introduction.
During the second quarter of 2026, the Company announced the following new or updated products:
•iPad Air®
•iPhone 17e
•MacBook Pro®
•MacBook Air®
•MacBook Neo™
•AirPods Max® 2
Macroeconomic Conditions
Macroeconomic conditions, including inflation, interest rates, component pricing and currency fluctuations, have directly and indirectly impacted, and could in the future materially impact, the Company’s results of operations and financial condition.
The Company is experiencing a period of supply constraints and increasing costs for components driven by factors such as industry supply-demand imbalances for components, including advanced semiconductors, storage (NAND) and memory (DRAM). The Company expects these trends to intensify, which, together with actions that may be taken by the Company in response to such trends, may materially adversely affect demand for the Company’s products and negatively impact the Company’s revenue, costs, gross margin, results of operations and financial condition.
Apple Inc. | Q2 2026 Form 10-Q | 13
Tariffs and Other Measures
Beginning in the second quarter of 2025, new tariffs were announced on imports to the U.S., including additional tariffs on imports from China, India, Japan, South Korea, Taiwan, Vietnam and the European Union (“EU”), among others. In response, several countries have imposed, or threatened to impose, reciprocal tariffs on imports from the U.S. and other retaliatory measures. On January 14, 2026, initial results were published of the previously announced U.S. Department of Commerce investigation under Section 232 of the Trade Expansion Act of 1962, as amended, into imports of semiconductors, semiconductor manufacturing equipment, and their derivative products, including downstream products that contain semiconductors. The announcement of the initial results of the investigation did not impose any additional tariffs affecting the Company’s products. Separately, on February 20, 2026, the U.S. Supreme Court issued a ruling striking down certain tariffs previously imposed under the International Emergency Economic Powers Act of 1977. The Company is applying for a refund of tariffs paid, following the processes established by U.S. Customs and Border Protection. Various modifications to U.S. tariffs have been announced, including the imposition of tariffs under Section 122 of the Trade Act of 1974, and further changes could be made in the future, which may include additional measures under the Section 232 semiconductor sector investigation, additional sector-based tariffs, actions under Section 301 of the Trade Act of 1974, or other measures. Tariffs and other measures that are applied to the Company’s products or their components can have a material adverse impact on the Company’s business, results of operations and financial condition, including impacting the Company’s supply chain, the availability of rare earths and other raw materials and components, pricing and gross margin. The ultimate impact remains uncertain and will depend on several factors, including whether additional or incremental U.S. tariffs or other measures are announced or imposed, to what extent other countries implement tariffs or other retaliatory measures in response, and the overall magnitude and duration of these measures. Trade and other international disputes can have an adverse impact on the overall macroeconomic environment and result in shifts and reductions in consumer spending and negative consumer sentiment for the Company’s products and services, all of which can further adversely affect the Company’s business and results of operations.
Segment Operating Performance
The following table shows net sales by reportable segment for the three- and six-month periods ended March 28, 2026 and March 29, 2025 (dollars in millions):
| Three Months Ended | Six Months Ended | ||||||||||||||||||||||||||||||||||
| March 28, 2026 | March 29, 2025 | Change | March 28, 2026 | March 29, 2025 | Change | ||||||||||||||||||||||||||||||
| Americas | $ | 45,093 | $ | 40,315 | 12 | % | $ | 103,622 | $ | 92,963 | 11 | % | |||||||||||||||||||||||
| Europe | 28,055 | 24,454 | 15 | % | 66,201 | 58,315 | 14 | % | |||||||||||||||||||||||||||
| Greater China | 20,497 | 16,002 | 28 | % | 46,023 | 34,515 | 33 | % | |||||||||||||||||||||||||||
| Japan | 8,401 | 7,298 | 15 | % | 17,814 | 16,285 | 9 | % | |||||||||||||||||||||||||||
| Rest of Asia Pacific | 9,138 | 7,290 | 25 | % | 21,280 | 17,581 | 21 | % | |||||||||||||||||||||||||||
| Total net sales | $ | 111,184 | $ | 95,359 | 17 | % | $ | 254,940 | $ | 219,659 | 16 | % | |||||||||||||||||||||||
Americas
Americas net sales increased during the second quarter and first six months of 2026 compared to the same periods in 2025 due to higher net sales of iPhone and Services. The strength in foreign currencies relative to the U.S. dollar had a favorable year-over-year impact on Americas net sales during the second quarter of 2026.
Europe
Europe net sales increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to higher net sales of iPhone and Services. The strength in foreign currencies relative to the U.S. dollar had a net favorable year-over-year impact on Europe net sales during the second quarter and first six months of 2026.
Greater China
Greater China net sales increased during the second quarter and first six months of 2026 compared to the same periods in 2025 due to higher net sales of iPhone. The strength in the renminbi relative to the U.S. dollar had a favorable year-over-year impact on Greater China net sales during the second quarter of 2026.
Apple Inc. | Q2 2026 Form 10-Q | 14
Japan
Japan net sales increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to higher net sales of iPhone. The weakness in the yen relative to the U.S. dollar had an unfavorable year-over-year impact on Japan net sales during the first six months of 2026.
Rest of Asia Pacific
Rest of Asia Pacific net sales increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to higher net sales of iPhone and Services. The strength in foreign currencies relative to the U.S. dollar had a net favorable year-over-year impact on Rest of Asia Pacific net sales during the second quarter of 2026.
Products and Services Performance
The following table shows net sales by category for the three- and six-month periods ended March 28, 2026 and March 29, 2025 (dollars in millions):
| Three Months Ended | Six Months Ended | ||||||||||||||||||||||||||||||||||
| March 28, 2026 | March 29, 2025 | Change | March 28, 2026 | March 29, 2025 | Change | ||||||||||||||||||||||||||||||
| iPhone | $ | 56,994 | $ | 46,841 | 22 | % | $ | 142,263 | $ | 115,979 | 23 | % | |||||||||||||||||||||||
| Mac | 8,399 | 7,949 | 6 | % | 16,785 | 16,936 | (1) | % | |||||||||||||||||||||||||||
| iPad | 6,914 | 6,402 | 8 | % | 15,509 | 14,490 | 7 | % | |||||||||||||||||||||||||||
| Wearables, Home and Accessories | 7,901 | 7,522 | 5 | % | 19,394 | 19,269 | 1 | % | |||||||||||||||||||||||||||
| Services | 30,976 | 26,645 | 16 | % | 60,989 | 52,985 | 15 | % | |||||||||||||||||||||||||||
| Total net sales | $ | 111,184 | $ | 95,359 | 17 | % | $ | 254,940 | $ | 219,659 | 16 | % | |||||||||||||||||||||||
iPhone
iPhone net sales increased during the second quarter and first six months of 2026 compared to the same periods in 2025 due to higher net sales of Pro models.
Mac
Mac net sales increased during the second quarter of 2026 compared to the second quarter of 2025 due to higher net sales of laptops. Year-over-year Mac net sales during the first six months of 2026 were relatively flat.
iPad
iPad net sales increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to higher net sales of iPad, partially offset by lower net sales of iPad mini®.
Wearables, Home and Accessories
Wearables, Home and Accessories net sales increased during the second quarter of 2026 compared to the second quarter of 2025 primarily due to higher net sales of Accessories and Wearables. Year-over-year Wearables, Home and Accessories net sales during the first six months of 2026 were relatively flat.
Services
Services net sales increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to higher net sales from advertising, the App Store® and cloud services.
Apple Inc. | Q2 2026 Form 10-Q | 15
Gross Margin
Products and Services gross margin and gross margin percentage for the three- and six-month periods ended March 28, 2026 and March 29, 2025, were as follows (dollars in millions):
| Three Months Ended | Six Months Ended | ||||||||||||||||||||||
| March 28, 2026 | March 29, 2025 | March 28, 2026 | March 29, 2025 | ||||||||||||||||||||
| Gross margin: | |||||||||||||||||||||||
| Products | $ | 31,029 | $ | 24,684 | $ | 77,294 | $ | 63,197 | |||||||||||||||
| Services | 23,752 | 20,183 | 46,718 | 39,945 | |||||||||||||||||||
| Total gross margin | $ | 54,781 | $ | 44,867 | $ | 124,012 | $ | 103,142 | |||||||||||||||
| Gross margin percentage: | |||||||||||||||||||||||
| Products | 38.7 | % | 35.9 | % | 39.9 | % | 37.9 | % | |||||||||||||||
| Services | 76.7 | % | 75.7 | % | 76.6 | % | 75.4 | % | |||||||||||||||
| Total gross margin percentage | 49.3 | % | 47.1 | % | 48.6 | % | 47.0 | % | |||||||||||||||
Products Gross Margin
Products gross margin and gross margin percentage increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to a different mix of products and strength in foreign currencies relative to the U.S. dollar, partially offset by higher costs.
Services Gross Margin
Services gross margin increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to higher Services net sales and a different mix of services.
Services gross margin percentage increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to a different mix of services and strength in foreign currencies relative to the U.S. dollar, partially offset by higher costs.
The Company’s future gross margins can be impacted by a variety of factors, as discussed in Part I, Item 1A of the 2025 Form 10-K and Part II, Item 1A of this Form 10-Q, in each case under the heading “Risk Factors.” As a result, the Company believes, in general, gross margins will be subject to volatility and downward pressure.
Apple Inc. | Q2 2026 Form 10-Q | 16
Operating Expenses
Operating expenses for the three- and six-month periods ended March 28, 2026 and March 29, 2025, were as follows (dollars in millions):
| Three Months Ended | Six Months Ended | ||||||||||||||||||||||||||||||||||
| March 28, 2026 | March 29, 2025 | Change | March 28, 2026 | March 29, 2025 | Change | ||||||||||||||||||||||||||||||
| Research and development | $ | 11,419 | $ | 8,550 | 34 | % | $ | 22,306 | $ | 16,818 | 33 | % | |||||||||||||||||||||||
| Percentage of total net sales | 10 | % | 9 | % | 9 | % | 8 | % | |||||||||||||||||||||||||||
| Selling, general and administrative | $ | 7,477 | $ | 6,728 | 11 | % | $ | 14,969 | $ | 13,903 | 8 | % | |||||||||||||||||||||||
| Percentage of total net sales | 7 | % | 7 | % | 6 | % | 6 | % | |||||||||||||||||||||||||||
| Total operating expenses | $ | 18,896 | $ | 15,278 | 24 | % | $ | 37,275 | $ | 30,721 | 21 | % | |||||||||||||||||||||||
| Percentage of total net sales | 17 | % | 16 | % | 15 | % | 14 | % | |||||||||||||||||||||||||||
Research and Development
Research and development (“R&D”) expense increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to higher infrastructure-related costs and headcount-related expenses.
Selling, General and Administrative
Selling, general and administrative expense increased during the second quarter and first six months of 2026 compared to the same periods in 2025 primarily due to higher headcount-related expenses, variable selling expenses and professional services.
Provision for Income Taxes
Provision for income taxes, effective tax rate and statutory federal income tax rate for the three- and six-month periods ended March 28, 2026 and March 29, 2025, were as follows (dollars in millions):
| Three Months Ended | Six Months Ended | ||||||||||||||||||||||
| March 28, 2026 | March 29, 2025 | March 28, 2026 | March 29, 2025 | ||||||||||||||||||||
| Provision for income taxes | $ | 6,255 | $ | 4,530 | $ | 15,160 | $ | 10,784 | |||||||||||||||
| Effective tax rate | 17.5 | % | 15.5 | % | 17.5 | % | 15.0 | % | |||||||||||||||
| Statutory federal income tax rate | 21 | % | 21 | % | 21 | % | 21 | % | |||||||||||||||
The Company’s effective tax rate for the second quarter of 2026 was lower than the statutory federal income tax rate primarily due to a lower effective tax rate on foreign earnings, the impact of the U.S. federal R&D credit, and a change in valuation allowance, partially offset by state income taxes. The Company’s effective tax rate for the first six months of 2026 was lower than the statutory federal income tax rate primarily due to a lower effective tax rate on foreign earnings, the impact of the U.S. federal R&D credit, and tax benefits from share-based compensation, partially offset by state income taxes.
The Company’s effective tax rate for the second quarter of 2026 was higher compared to the second quarter of 2025 primarily due to the impact of changes in unrecognized tax benefits, partially offset by a change in valuation allowance. The Company’s effective tax rate for the first six months of 2026 was higher compared to the same period in 2025 primarily due to the impact of changes in unrecognized tax benefits, the impact of foreign currency loss regulations issued by the U.S. Department of the Treasury in December 2024, and the tax impact from foreign currency revaluations in the first quarter of 2025 related to the State Aid Decision.
Apple Inc. | Q2 2026 Form 10-Q | 17
Liquidity and Capital Resources
The Company believes its balances of cash, cash equivalents and marketable securities, along with cash generated by ongoing operations and continued access to debt markets, will be sufficient to satisfy its cash requirements and capital return program over the next 12 months and beyond.
The Company’s contractual cash requirements have not changed materially since the 2025 Form 10-K, except for manufacturing purchase obligations, other purchase obligations, and deemed repatriation tax payable.
Manufacturing Purchase Obligations
The Company utilizes several outsourcing partners to manufacture subassemblies for the Company’s products and to perform final assembly and testing of finished products. The Company also obtains individual components for its products from a wide variety of individual suppliers. As of March 28, 2026, the Company had manufacturing purchase obligations of $44.6 billion, with $43.9 billion payable within 12 months.
Other Purchase Obligations
The Company’s other purchase obligations primarily consist of noncancelable obligations related to supplier arrangements, licensed intellectual property and content, distribution rights, and the acquisition of capital assets related to product manufacturing. As of March 28, 2026, the Company had other purchase obligations of $30.4 billion, with $9.3 billion payable within 12 months.
Deemed Repatriation Tax Payable
During the first six months of 2026, the Company paid the remaining $8.8 billion balance of the deemed repatriation tax payable imposed by the U.S. Tax Cuts and Jobs Act of 2017.
Capital Return Program
In addition to its contractual cash requirements, the Company has an authorized share repurchase program, under which the remaining availability was $63.8 billion as of March 28, 2026. On April 30, 2026, the Company announced the Board of Directors had authorized an additional program to repurchase up to $100 billion of the Company’s common stock. The programs do not obligate the Company to acquire a minimum amount of shares.
On April 30, 2026, the Company also announced the Board of Directors raised the Company’s quarterly cash dividend from $0.26 to $0.27 per share, beginning with the dividend to be paid during the third quarter of 2026. The Company intends to increase its dividend on an annual basis, subject to declaration by the Board of Directors.
During the second quarter of 2026, the Company repurchased $11.0 billion of its common stock and paid dividends and dividend equivalents of $3.8 billion.
Recent Accounting Pronouncements
Internal-Use Software
In September 2025, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2025-06, Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40): Targeted Improvements to the Accounting for Internal-Use Software (“ASU 2025-06”), which modernizes the accounting for internal-use software. ASU 2025-06 removes all references to software development stages and requires capitalization of software costs when management has committed to the software project and it is probable the software will be completed and perform its intended use. ASU 2025-06 will be effective for the Company in its first quarter of 2029, and early adoption is permitted. The Company is currently evaluating the timing and method of its adoption of ASU 2025-06.
Apple Inc. | Q2 2026 Form 10-Q | 18
Disaggregation of Income Statement Expenses
In November 2024, the FASB issued ASU No. 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses (“ASU 2024-03”) and in January 2025, the FASB issued ASU No. 2025-01, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Clarifying the Effective Date, which clarified the effective date of ASU 2024-03. ASU 2024-03 will require the Company to disclose the amounts of purchases of inventory, employee compensation, depreciation and intangible asset amortization, as applicable, included in certain expense captions in the Consolidated Statements of Operations, as well as qualitatively describe remaining amounts included in those captions. ASU 2024-03 will also require the Company to disclose both the amount and the Company’s definition of selling expenses. The Company will adopt ASU 2024-03 in its fourth quarter of 2028 using a prospective transition method.
Income Taxes
In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures (“ASU 2023-09”), which will require the Company to disclose specified additional information in its income tax rate reconciliation and provide additional information for reconciling items that meet a quantitative threshold. ASU 2023-09 will also require the Company to disaggregate its income taxes paid disclosure by federal, state and foreign taxes, with further disaggregation required for significant individual jurisdictions. The Company will adopt ASU 2023-09 in its fourth quarter of 2026 using a prospective transition method.
Critical Accounting Estimates
The preparation of financial statements and related disclosures in conformity with GAAP and the Company’s discussion and analysis of its financial condition and operating results require the Company’s management to make judgments, assumptions and estimates that affect the amounts reported. Note 1, “Summary of Significant Accounting Policies” of the Notes to Condensed Consolidated Financial Statements in Part I, Item 1 of this Form 10-Q and in the Notes to Consolidated Financial Statements in Part II, Item 8 of the 2025 Form 10-K describe the significant accounting policies and methods used in the preparation of the Company’s condensed consolidated financial statements. There have been no material changes to the Company’s critical accounting estimates since the 2025 Form 10-K.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
There have been no material changes to the Company’s market risk during the first six months of 2026. For a discussion of the Company’s exposure to market risk, refer to the Company’s market risk disclosures set forth in Part II, Item 7A, “Quantitative and Qualitative Disclosures About Market Risk” of the 2025 Form 10-K.
Item 4. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
Based on an evaluation under the supervision and with the participation of the Company’s management, the Company’s principal executive officer and principal financial officer have concluded that the Company’s disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act were effective as of March 28, 2026 to provide reasonable assurance that information required to be disclosed by the Company in reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized and reported within the time periods specified in the SEC rules and forms and (ii) accumulated and communicated to the Company’s management, including its principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.
Changes in Internal Control over Financial Reporting
There were no changes in the Company’s internal control over financial reporting during the second quarter of 2026, which were identified in connection with management’s evaluation required by paragraph (d) of Rules 13a-15 and 15d-15 under the Exchange Act, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.
Apple Inc. | Q2 2026 Form 10-Q | 19
PART II — OTHER INFORMATION
Item 1. Legal Proceedings
Digital Markets Act Investigations
On March 25, 2024, the European Commission (“Commission”) announced that it had opened a formal noncompliance investigation against the Company under Article 5(4) of the EU Digital Markets Act (“DMA”) (“Article 5(4) Investigation”). The Article 5(4) Investigation relates to how developers may communicate and promote offers to end users for apps distributed through the App Store, as well as how developers may conclude contracts with those end users. On June 24, 2024, the Commission announced that it had opened an additional formal investigation against the Company regarding whether the Company’s new contractual requirements for third-party app developers and app marketplaces may violate the DMA (“Article 6(4) Investigation”). On April 23, 2025, the Commission fined the Company €500 million in the Article 5(4) Investigation and issued a cease and desist order requiring the Company to remove technical and commercial restrictions that prevent developers from steering users to alternative distribution channels outside the App Store. The Company has appealed the Commission’s Article 5(4) decision. Also on April 23, 2025, the Commission issued preliminary findings in the Article 6(4) Investigation. If the Commission makes a final determination in the Article 6(4) Investigation that there has been a violation, it can issue a cease and desist order and may impose fines up to 10% of the Company’s annual worldwide net sales. The Commission may also seek to impose additional fines if it deems that the Company has violated a cease and desist order. The Company believes that it complies with the DMA and has continued to make changes to its compliance plan in response to feedback and engagement with the Commission.
Department of Justice Lawsuit
On March 21, 2024, the U.S. Department of Justice (“DOJ”) and a number of state and district attorneys general filed a civil antitrust lawsuit in the U.S. District Court for the District of New Jersey against the Company alleging monopolization or attempted monopolization in the markets for “performance smartphones” and “smartphones” in violation of U.S. antitrust laws. The DOJ is seeking equitable relief to redress the alleged anticompetitive behavior. In addition, various civil litigation matters have been filed in state and federal courts in the U.S. alleging similar violations of U.S. antitrust laws and seeking monetary damages and other nonmonetary relief. The Company believes it has substantial defenses and intends to vigorously defend itself.
Epic Games
Epic Games, Inc. filed a lawsuit in the U.S. District Court for the Northern District of California (“California District Court”) against the Company alleging violations of federal and state antitrust laws and California’s unfair competition law based upon the Company’s operation of its App Store. The California District Court found that certain provisions of the Company’s App Review Guidelines violate California’s unfair competition law and issued an injunction (the “2021 Injunction”) enjoining the Company from prohibiting developers from including in their apps buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than the Company’s in-app purchase system. On April 30, 2025, the California District Court found the Company to be in violation of the 2021 Injunction and enjoined the Company from imposing any commission or any fee on purchases that consumers make outside an app; restricting, conditioning, limiting, or prohibiting how developers guide consumers to purchases outside an app; or otherwise interfering with a consumer’s choice to proceed in or out of an app (the “2025 Injunction”). The Company appealed the California District Court’s April 2025 decision to the U.S. Court of Appeals for the Ninth Circuit (“Ninth Circuit Court”). On December 11, 2025, the Ninth Circuit Court issued an order upholding the 2025 Injunction in part and modifying certain aspects to allow the Company to require parity in size, form and placement between the Company’s in-app purchase and any links for consumers to make purchases outside an app. The Ninth Circuit Court also held that the Company can charge a commission on link-out purchases, and remanded to the California District Court to further amend or modify the 2025 Injunction, consistent with the Ninth Circuit Court’s order.
Other Legal Proceedings
The Company is subject to other legal proceedings and claims that have not been fully resolved and that have arisen in the ordinary course of business. The Company settled certain matters during the second quarter of 2026 that did not individually or in the aggregate have a material impact on the Company’s financial condition or operating results. The outcome of litigation is inherently uncertain. If one or more legal matters were resolved against the Company in a reporting period for amounts above management’s expectations, the Company’s financial condition and operating results for that reporting period could be materially adversely affected.
Apple Inc. | Q2 2026 Form 10-Q | 20
Item 1A. Risk Factors
The Company’s business, reputation, results of operations, financial condition and stock price can be materially and adversely affected by a number of factors, whether currently known or unknown, including those described in Part I, Item 1A of the 2025 Form 10-K under the heading “Risk Factors.” Except as set forth below, there have been no material changes to the Company’s risk factors since the 2025 Form 10-K.
The Company’s products and services may be affected from time to time by design and manufacturing defects that could materially adversely affect the Company’s business and result in harm to the Company’s reputation.
The Company offers complex hardware and software products and services that can be affected by design and manufacturing defects. Sophisticated operating system software and applications, such as those offered by the Company, often have issues that can unexpectedly interfere with the intended operation of hardware or software products and services. Defects can also exist in components and products the Company purchases from third parties. Component defects could make the Company’s products unsafe and create a risk of environmental or property damage and personal injury. These risks may increase as the Company’s products are introduced into specialized applications, including health. In addition, the Company’s service offerings can have quality issues and from time to time experience outages, service slowdowns or errors. As a result, from time to time the Company’s services have not performed as anticipated and may not meet user expectations. The Company’s products and services may also be used in unintended ways, or in a manner that its users allege is harmful. The introduction of new and complex technologies, such as artificial intelligence features, can increase these and other safety risks, including exposing users to harmful, inaccurate or other negative content and experiences. The Company may not be able to detect and fix all issues and defects in the hardware, software and services it offers, which can result in widespread technical and performance issues affecting the Company’s products and services. Errors, bugs and vulnerabilities can be exploited by third parties, compromising the safety and security of a user’s device. In addition, the Company can be exposed to product liability claims, recalls, product replacements or modifications, write-offs of inventory, property, plant and equipment or intangible assets, and significant warranty and other expenses, including litigation costs and regulatory fines. Quality problems can adversely affect the experience for users of the Company’s products and services, and result in harm to the Company’s reputation, loss of competitive advantage, poor market acceptance, reduced demand for products and services, delay in new product and service introductions and lost sales.
Losses or unauthorized access to or releases of confidential information, including personal information, could subject the Company to significant reputational, financial, legal and operational consequences.
The Company’s business requires it to use and store confidential information, including personal and sensitive health and financial information with respect to the Company’s customers and employees. The Company devotes significant resources to systems and data security, including through the use of encryption and other security measures intended to protect its systems and data. But these measures cannot provide absolute security, and losses or unauthorized access to or releases of confidential information occur and could materially adversely affect the Company’s business, reputation, results of operations, financial condition and stock price.
The Company’s business also requires it to share confidential information with suppliers, service providers and other third parties. The Company relies on global suppliers that are also exposed to cybersecurity, ransomware and other malicious attacks that can disrupt business operations. Although the Company takes steps to secure confidential information that is provided to or accessible by third parties working on the Company’s behalf, such measures are not always effective and losses or unauthorized access to, or releases of, confidential information occur. Such incidents and other malicious attacks could materially adversely affect the Company’s business, reputation, results of operations, financial condition and stock price.
The Company experiences malicious attacks and other attempts to gain unauthorized access to its systems on a regular basis. These attacks target the confidentiality, integrity or availability of confidential information and may disrupt normal business operations. Attacks can impair the Company’s ability to attract and retain customers for its products and services, affect its stock price, damage commercial relationships, and expose the Company to litigation or government investigations, potentially resulting in penalties, fines or judgments. Globally, attacks are expected to continue accelerating in frequency, scale and sophistication with increasing use by actors of tools and techniques that are designed to circumvent controls, avoid detection, and remove or obfuscate forensic evidence, all of which hinders the Company’s ability to identify, investigate and recover from incidents. In addition, attacks against the Company and its customers can escalate during periods of geopolitical tensions or conflict.
Apple Inc. | Q2 2026 Form 10-Q | 21
The rapid advancement and widespread dissemination of artificial intelligence technologies significantly increases the risks associated with cyberattacks. For example, artificial intelligence technologies are being used to produce highly targeted phishing campaigns, automate the discovery or exploitation of vulnerabilities, generate deepfake content designed to bypass authentication protocols, and identify and exploit vulnerabilities at a highly accelerated pace. As increasingly sophisticated and capable artificial intelligence models continue to become available, these risks are intensifying. Sophisticated and widespread cyberattacks could pose substantial systemic risks, such as cascading failures across interconnected systems, and potential disruptions to critical infrastructure and market stability. In addition, artificial intelligence technologies can themselves be susceptible to security threats, and the development and deployment of artificial intelligence by the Company and its suppliers may expose the Company to additional vulnerabilities and attacks.
Although malicious attacks perpetrated to gain access to confidential information, including personal information, affect many companies across various industries, the Company is at a relatively greater risk of being targeted because of its high profile and the value of the confidential information it creates, owns, manages, stores and processes.
As with all companies, the security the Company has implemented may not be sufficient for all eventualities and are vulnerable to hacking, ransomware attacks, employee error, malfeasance, system error, faulty password management or other irregularities. For example, third parties can fraudulently induce the Company’s or its suppliers’ and other third parties’ employees or customers into disclosing usernames, passwords or other sensitive information, which can, in turn, be used for unauthorized access to the Company’s or such suppliers’ or third parties’ systems and services. To help protect customers and the Company, the Company deploys and makes available technologies like multifactor authentication, monitors its services and systems for unusual activity and may freeze accounts under suspicious circumstances, which, among other things, can result in the delay or loss of customer orders or impede customer access to the Company’s products and services.
While the Company maintains insurance coverage that is intended to address certain aspects of data security risks, such insurance coverage may be insufficient to cover all losses or all types of claims that may arise.
The technology industry, including, in some instances, the Company, is subject to intense media, political and regulatory scrutiny, which exposes the Company to increasing regulation, government investigations, legal actions and penalties.
From time to time, the Company has made changes to its business, including actions taken in response to litigation, competition, market conditions and legal and regulatory requirements. The Company expects to make further business changes in the future. For example, in the U.S., the Company has implemented changes to how developers communicate with consumers within apps on the U.S. storefront of the iOS and iPadOS® App Store regarding alternative purchasing mechanisms. The Company is also currently subject to a court order in the U.S. preventing it from imposing any commission or fee on certain purchases that consumers make. The Ninth Circuit Court has instructed the California District Court to further amend or modify its injunction to allow the Company to charge a commission. If the Company is ultimately unsuccessful in defending its commission structure or if similar restrictions are imposed or expanded in other jurisdictions, and as a result the Company’s commission is narrowed or eliminated, the Company’s business, results of operations, and financial condition could be materially and adversely affected.
Globally, several jurisdictions have adopted, or may in the future adopt, competition-related laws and regulations imposing wide-ranging obligations on technology companies and significant limitations on businesses, including the Company. For example, the Company has implemented changes to iOS, iPadOS, the App Store and Safari® in the EU as it seeks to comply with the DMA, including new business terms and alternative fee structures for iOS and iPadOS apps, alternative methods of distribution for iOS and iPadOS apps, alternative payment processing for apps across the Company’s operating systems, and additional tools and application programming interfaces for developers. The Company has also continued to make changes to its compliance plan in response to feedback and engagement with the Commission. Although the Company’s compliance plan is intended to address the DMA’s obligations, it has been challenged by the Commission and may be challenged further by private litigants. The DMA provides for significant fines and penalties for noncompliance. While the changes introduced by the Company in the EU are intended to reduce new privacy and security risks that the DMA poses to EU users, many risks will remain. Changes to the Company’s business in response to the DMA or other laws and regulations could materially adversely affect the Company’s business, reputation, results of operations, financial condition and stock price.
The Company is also currently subject to antitrust investigations and litigation in various jurisdictions around the world, which can result in legal proceedings and claims against the Company that could, individually or in the aggregate, have a material adverse impact on the Company’s business, results of operations, financial condition and stock price. For example, the Company is subject to civil antitrust lawsuits in the U.S. alleging monopolization or attempted monopolization in the markets for “performance smartphones” and “smartphones” generally in violation of U.S. antitrust laws. In addition, the Company is the subject of investigations in Europe and other jurisdictions relating to App Store terms and conditions. If such investigations or litigation are resolved against the Company, the Company can be exposed to significant fines and may be required to make further changes to its business practices, all of which could materially adversely affect the Company’s business, reputation, results of operations, financial condition and stock price.
Apple Inc. | Q2 2026 Form 10-Q | 22
Further, the Company has commercial relationships with other companies in the technology industry that are or may become subject to investigations and litigation that, if resolved against those other companies, could materially adversely affect the Company’s commercial relationships with those business partners and materially adversely affect the Company’s business, results of operations, financial condition and stock price. For example, the Company earns revenue from licensing arrangements with Google LLC (“Google”) and other companies to offer their search services on the Company’s platforms and applications, and certain of these arrangements are currently subject to government investigations and legal proceedings. On August 5, 2024, Google was found to have violated U.S. antitrust laws. In connection with this finding, on September 2, 2025, the U.S. District Court for the District of Columbia (“D.C. District Court”) ordered certain remedies. The court’s order is subject to further proceedings before the D.C. District Court, which may result in changes to the interpretation or application of the remedies ordered by the court, as well as new or changed remedies being ordered. The court’s order was appealed by both the DOJ and Google. A reversal of the order on appeal could result in imposition of certain remedies initially proposed by the DOJ, such as those prohibiting Google from offering the Company commercial terms for search distribution. If implemented, these remedies could materially adversely affect the Company’s ability to earn revenue from such licensing arrangements.
The Company’s business, results of operations, financial condition and stock price can be materially adversely affected, individually or in the aggregate, by the outcomes of such investigations, litigation or changes to laws and regulations in the future. Changes to the Company’s business practices to comply with new laws and regulations or in connection with legal proceedings can negatively impact the reputation of the Company’s products for privacy and security. Such changes in business practices can also otherwise adversely affect the experience for users of the Company’s products and services, and result in harm to the Company’s reputation, loss of competitive advantage, poor market acceptance, reduced demand for products and services, lost sales, and lower profit margins.
The Company’s business is subject to a variety of U.S. and international laws, rules, policies and other obligations regarding the collection, use, protection and transfer of personal data.
The Company is subject to an increasing number of federal, state and international laws relating to the collection, use, retention, protection and transfer of various types of personal data. In many cases, these laws apply not only to third-party transactions, but also restrict transfers of personal data among the Company and its international subsidiaries. Several jurisdictions have passed laws in this area, and additional jurisdictions are considering imposing additional restrictions or have laws that are pending. For example, China has regulatory requirements relating to data processing and localization that govern the Company’s ability to collect, use, and transfer data in China, and could limit the Company’s ability to transfer data outside of China. These laws continue to develop and may be inconsistent from jurisdiction to jurisdiction. Complying with emerging and changing requirements causes the Company to incur substantial costs and has required and may in the future require the Company to change its business practices, including changes to the design of the Company’s products and services and limiting the Company’s ability to offer a product, service or feature to customers. Such changes in business practices can also otherwise adversely affect the experience for users of the Company’s products and services, and result in harm to the Company’s reputation, loss of competitive advantage, poor market acceptance, reduced demand for products and services, lower revenue, and lower profit margins. Noncompliance could result in suspension or revocation of business licenses, significant penalties and legal liability.
The Company makes statements about its use and disclosure of personal data through its privacy policy, information provided on its website, press statements and other privacy notices provided to customers. Any failure or perceived failure by the Company to comply with these public statements or with federal, state or international privacy or data protection laws and regulations could result in inquiries, proceedings and penalties from governmental entities or others. Such a failure or perceived failure could also result in reputational impacts, ongoing audit requirements and significant legal liability. The risks of inadvertent disclosure of personal data can increase with the introduction of new and complex technologies, such as artificial intelligence features, further exacerbating such risks.
In addition to the risks generally relating to the collection, use, retention, protection and transfer of personal data, the Company is also subject to specific obligations relating to the collection and processing of data associated with minors, as well as information considered sensitive under applicable laws, such as health, biometric, financial and payment card data. Health, biometric, financial and payment card data are subject to additional privacy, security and breach notification requirements, and the Company is subject to audit by governmental authorities regarding the Company’s compliance with these obligations. If the Company fails to adequately comply with these rules and requirements, the Company can be subject to litigation or government investigations, can be liable for associated investigatory expenses, and can incur significant fees or fines.
The Company is also subject to new and changing laws, regulations and other legal obligations regarding online safety, including enhanced protections for minors and mandatory age verification requirements. These obligations can increase regulatory risks by requiring complex compliance measures and significant modifications to the Company’s products, services and operations, and may lead to operational disruptions, heightened privacy and data security risks, increased costs and potential liability and fines, all of which can have a material adverse impact on the Company’s business, financial condition, results of operations and stock price.
Apple Inc. | Q2 2026 Form 10-Q | 23
Issues related to artificial intelligence may result in reputational, competitive and financial harm to the Company, regulatory action, legal liability, and other material adverse effects to the Company’s business, results of operations, financial condition and stock price.
Artificial intelligence technologies are increasingly integrated into the Company’s products and services and its business and operations. These technologies present emerging legal, regulatory, ethical and operational risks that could materially adversely affect the Company’s business, results of operations and financial condition.
For example, the Company’s artificial intelligence efforts may give rise to risks related to: competition and strategy; recouping costs and returns on investments; product liability; intellectual property infringement; data privacy; cybersecurity; sanctions and export controls; exposing users to harmful, inaccurate or other negative content or experiences; bias and discrimination; and online safety and protection of minors; among other issues. While the Company is committed to developing and deploying artificial intelligence responsibly, the Company may be unsuccessful in identifying or resolving all potential issues and failures before they arise. As a result, the Company could be exposed to reputational and competitive harm, regulatory action, legal liability, and other material adverse effects to its business, results of operations, financial condition and stock price.
The Company’s net sales and gross margins are subject to volatility and downward pressure due to a variety of factors.
The Company’s gross margins vary significantly across its products, services, geographic segments and distribution channels and can change over time. The Company’s net sales and gross margins are subject to volatility and downward pressure due to a variety of factors, including: industry-wide supply constraints and increasing costs for components such as advanced semiconductors, storage (NAND) and memory (DRAM); product pricing pressures and product pricing actions that the Company may take in response to such pressures; increased competition; the Company’s ability to effectively stimulate demand for certain of its products and services; compressed product life cycles; supply shortages; potential increases in the cost of outside manufacturing services, and developing, acquiring and delivering content for the Company’s services; the Company’s ability to manage product quality and warranty costs effectively; shifts in the mix of products and services, or in the geographic, currency or channel mix, including to the extent that regulatory changes require the Company to modify its product and service offerings; fluctuations in foreign exchange rates; inflation and other macroeconomic pressures; the imposition of new or increased tariffs and other trade restrictions, their overall magnitude and duration, and retaliatory actions in response; and the introduction of new products or services, including new products or services with lower profit margins. These and other factors could have a materially adverse impact on the Company’s results of operations, financial condition and stock price. Further, the Company generates a significant portion of its net sales from a single product category and a decline in demand for that product could significantly impact net sales and gross margins.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
Share repurchase activity during the three months ended March 28, 2026, was as follows (in millions, except number of shares, which are reflected in thousands, and per-share amounts):
| Periods | Total Number of Shares Purchased | Average Price Paid Per Share | Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs | Approximate Dollar Value of Shares That May Yet Be Purchased Under the Plans or Programs (1) | ||||||||||||||||||||||
December 28, 2025 to January 31, 2026: | ||||||||||||||||||||||||||
| Open market and privately negotiated purchases | 41,032 | $ | 259.26 | 41,032 | ||||||||||||||||||||||
February 1, 2026 to February 28, 2026: | ||||||||||||||||||||||||||
| Open market and privately negotiated purchases | 1,395 | $ | 265.20 | 1,395 | ||||||||||||||||||||||
March 1, 2026 to March 28, 2026: | ||||||||||||||||||||||||||
| Open market and privately negotiated purchases | — | $ | — | — | ||||||||||||||||||||||
| Total | 42,427 | $ | 63,771 | |||||||||||||||||||||||
(1)On May 1, 2025, the Company announced a program to repurchase up to $100 billion of the Company’s common stock. As of March 28, 2026, $36.2 billion of the May 2025 program had been utilized. On April 30, 2026, the Company announced the Board of Directors had authorized an additional program to repurchase up to $100 billion of the Company’s common stock. The programs do not obligate the Company to acquire a minimum amount of shares. Under the programs, shares may be repurchased in privately negotiated or open market transactions, including under plans complying with Rule 10b5-1 under the Exchange Act.
Apple Inc. | Q2 2026 Form 10-Q | 24
Item 3. Defaults Upon Senior Securities
None.
Item 4. Mine Safety Disclosures
Not applicable.
Item 5. Other Information
Insider Trading Arrangements
On February 6, 2026, Ben Borders, the Company’s Principal Accounting Officer, entered into a trading plan intended to satisfy the affirmative defense condition of Rule 10b5-1(c) under the Exchange Act. The plan provides for the sale, subject to certain price limits, of up to 898 shares of common stock, as well as shares vesting between April 15, 2026 and December 15, 2026, pursuant to certain equity awards granted to Mr. Borders, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Mr. Borders’ plan will expire on December 31, 2026, subject to early termination in accordance with the terms of the plan.
Item 6. Exhibits
| Incorporated by Reference | ||||||||||||||||||||||||||
Exhibit Number | Exhibit Description | Form | Exhibit | Filing Date/ Period End Date | ||||||||||||||||||||||
| 10.1* | 8-K | 10.1 | 2/24/26 | |||||||||||||||||||||||
| 10.2* | 8-K | 10.2 | 2/24/26 | |||||||||||||||||||||||
| 31.1** | ||||||||||||||||||||||||||
| 31.2** | ||||||||||||||||||||||||||
| 32.1*** | ||||||||||||||||||||||||||
| 101** | Inline XBRL Document Set for the condensed consolidated financial statements and accompanying notes in Part I, Item 1, “Financial Statements” of this Quarterly Report on Form 10-Q. | |||||||||||||||||||||||||
| 104** | Inline XBRL for the cover page of this Quarterly Report on Form 10-Q, included in the Exhibit 101 Inline XBRL Document Set. | |||||||||||||||||||||||||
* Indicates management contract or compensatory plan or arrangement.
** Filed herewith.
*** Furnished herewith.
Apple Inc. | Q2 2026 Form 10-Q | 25
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
Date: May 1, 2026 | Apple Inc. | ||||||||||
| By: | /s/ Kevan Parekh | ||||||||||
Kevan Parekh | |||||||||||
| Senior Vice President, Chief Financial Officer | |||||||||||
Apple Inc. | Q2 2026 Form 10-Q | 26