SECURITIES AND EXCHANGE COMMISSION
 Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. )
............................................................
Viad Corp.
 (Name of Issuer)
............................................................
Common Stock
 (Title of Class of Securities)
............................................................
92552R406
 (CUSIP Number)
............................................................
DECEMBER 31, 2013
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to
which this Schedule is filed:
|X| Rule 13-d-1(b)
Rule 13-d-1(c)
Rule 13-d-1(d)
*The remainder of this cover page shall be filled out for a
reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

CUSIP No. 92552R406                         Schedule 13G
            </CAPTION>

               1.    Name of reporting persons.
                     ZUCKERMAN INVESTMENT GROUP

               2.    Check the appropriate box if a member
                     of a Group (see instructions)
                     N/A
                     (a)  [    ]
                     (b)  [    ]

               3.    SEC use only_________________________

               4.    Citizenship or place of organization
                     ILLINOIS

-------------
Number of      5.    Sole voting power                        0
shares
beneficially   6.    Shared voting power                      1,293,311
owned
by each        7.    Sole dispositive power                   0
reporting
person with:   8.    Shared dispositive power                 1,293,311

               9.    Aggregate amount beneficially owned by   1,293,311
                     each reporting person

               10.   Check if the aggregate amount in Row     N/A
                     (9) excludes certain shares (see
                     instructions)

               11.   Percent of class represented by amount   6.36%
                     in Row (9)

               12.   Type of reporting person (see            IA/OO
                     instructions)

CUSIP No. 92552R406                        Schedule 13G
            </CAPTION>

               1.    Name of reporting persons.
                     SHERWIN A. ZUCKERMAN

               2.    Check the appropriate box if a member
                     of a Group (see instructions)
                     N/A
                     (a)  [    ]
                     (b)  [    ]

               3.    SEC use only_________________________

               4.    Citizenship or place of organization
                     UNITED STATES
-------------
Number of      5.    Sole voting power                        0
shares
beneficially   6.    Shared voting power                      1,293,311
owned
by each        7.    Sole dispositive power                   0
reporting
person with:   8.    Shared dispositive power                 1,293,311

               9.    Aggregate amount beneficially owned by   1,293,311
                     each reporting person

               10.   Check if the aggregate amount in Row     N/A
                     (9) excludes certain shares (see
                     instructions)

               11.   Percent of class represented by amount   6.36%
                     in Row (9)

               12.   Type of reporting person (see            HC/IN
                     instructions)

CUSIP No. 92552R406                         Schedule 13G
            </CAPTION>

               1.    Name of reporting persons.
                     DANIEL R. ZUCKERMAN

               2.    Check the appropriate box if a member
                     of a Group (see instructions)
                     N/A
                     (a)  [    ]
                     (b)  [    ]

               3.    SEC use only_________________________

               4.    Citizenship or place of organization
                     UNITED STATES

-------------
Number of      5.    Sole voting power                        0
shares
beneficially   6.    Shared voting power                      1,293,311
owned
by each        7.    Sole dispositive power                   0
reporting
person with:   8.    Shared dispositive power                 1,293,311

               9.    Aggregate amount beneficially owned by   1,293,311
                     each reporting person

               10.   Check if the aggregate amount in Row     N/A
                     (9) excludes certain shares (see
                     instructions)

               11.   Percent of class represented by amount   6.36%
                     in Row (9)

               12.   Type of reporting person (see            HC/IN
                     instructions)	

Item 1.

(a)     Name of issuer:                         Viad Corp

(b)     Address of issuer's principal           1850 North Central Avenue
        executive offices:                      Suite 800
                                                Phoenix, AZ 85004-4545	

Item 2.

(a)     Name of person filing:                   ZUCKERMAN INVESTMENT GROUP

(b)     Address of principal business office     155 N. WACKER DRIVE,
        or, if none, residence:                  SUITE 1700,
                                                 CHICAGO, IL 60606

     (c)  Citizenship:                           ILLINOIS

                                                 SHERWIN A. ZUCKERMAN
                                                 155 N. WACKER DRIVE,
                                                 SUITE 1700,
                                                 CHICAGO, IL 60606
                                                 UNITED STATES

                                                 DANIEL R. ZUCKERMAN
                                                 155 N. WACKER DRIVE,
                                                 SUITE 1700,
                                                 CHICAGO, IL 60606
                                                 UNITED STATES

     (d)  Title of class of securities:          COMMON STOCK

     (e)  CUSIP No.:                             92552R406	

Item 3. If this statement is filed pursuant to Rules 13d-1(b), or
13d-2(b) or (c), check whether the person filing is a:

(a)      [  ] Broker or dealer registered under Section 15 of the Act.
(b)      [  ] Bank as defined in Section 3(a)(6) of the Act
(c)      [  ] Insurance company as defined in Section 3(a)(19)
              of the Act
(d)      [  ] Investment company registered under Section 8 of
              the Investment Company Act of 1940
(e)      [X ] An investment adviser in accordance with
              Rule 13d-1(b)(1)(ii)(E);
(f)      [  ] An employee benefit plan or endowment fund in accordance
              with Rule 13d-1(b)(1)(ii)(F);
(g)      [X ] A parent holding company or control person in accordance
              with Rule 13d-1(b)(1)(ii)(G);
(h)      [  ] A savings associations as defined in Section 3(b) of the
              Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)      [  ] A church plan that is excluded from the definition of an
              investment company under section 3(c)(14) of the
              Investment Company Act of 1940
(j)      [  ] A non-U.S. institution in accordance with
              Rule 240.13d-1(b)(1)(ii)(J)
(k)      [  ] Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
              If filing as a non-U.S. institution in accordance with
              Rule 240.13d-1(b)(1)(ii)(J),
              please specify the type of institution: ____	

Item 4. Ownership
Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.

(a)   Amount beneficially owned    Incorporated by reference to Item
                                   9 of the cover page pertaining to
                                   each Reporting Person.

      Sherwin A. Zuckerman and Daniel R. Zuckerman are Co-CEOs, and
      together they are the controlling shareholders of Zuckerman Investment
      Group, LLC, and thus may be considered the beneficial owners of shares
      beneficially owned by Zuckerman Investment Group, LLC.

(b)   Percent of class             Incorporated by reference to Item
                                   11 of the cover page pertaining to
                                   each Reporting Person.	

(c) Number of shares as to which the person has:

      (i)    Sole power to vote or      Incorporated by reference to Item
             to direct the vote:        5 of the cover page pertaining to
                                        each reporting person.

      (ii)   Shared power to vote or    Incorporated by reference to Item
             to direct the vote:        6 of the cover page pertaining to
                                        each reporting person.

      (iii)  Sole power to dispose or   Incorporated by reference to Item
             to direct the disposition  7 of the cover page pertaining to
             of:                        each reporting person.

      (iv)   Shared power to dispose or Incorporated by reference to Item
             to direct the disposition  8 of the cover page pertaining to
             of:                        each reporting person.

Item 5.  Ownership of 5 Percent or Less of a Class

If this statement is being filed to report the fact that as of the
date hereof the reporting person has ceased to be the beneficial owner
of more than five percent of the class of securities, check the
following |_|

Item 6.  Ownership of More than 5 Percent on Behalf of Another
         Person

Owners of accounts managed by Zuckerman Investment Group, LLC have or may
have the right to receive or the power to direct the receipt of dividends
from, or the proceeds from the sale of, securities held in their accounts.
No such account has such power with respect to more than five percent of
the class of securities to which this Schedule 13G relates.

Item 7.   Identification and Classification of the Subsidiary Which
Acquired the Security Being Reported on By the Parent Holding Company

Not applicable.

Item 8.  Identification and Classification of Members of the Group

Not applicable.

Item 9.  Notice of Dissolution of Group

Not applicable.

Item 10.  Certification

By signing below I certify that, to the best of my knowledge and belief,
the securities referred to above were acquired and are held in the ordinary
course of business and were not acquired and are not held for the purpose
of or with the effect of changing or influencing the control of the issuer
of the securities and were not acquired and are not held in connection with
or as a participant in any transaction having that purpose or effect.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete
and correct.

Dated this 14th day of February, 2014

ZUCKERMAN INVESTMENT GROUP, LLC

By:    /s/ Daniel R. Zuckerman
Name:  Daniel R. Zuckerman
Title: Co-CEO

/s/ Sherwin A. Zuckerman
Sherwin A. Zuckerman

/s/ Daniel R. Zuckerman
Daniel R. Zuckerman

INDEX TO EXHIBITS

99.1  Joint Filing Agreement dated March 2, 2012, by and among Zuckerman
Investment Group, LLC, Sherwin A. Zuckerman and Daniel R. Zuckerman
(Incorporated herein by reference to Exhibit 99.1 to the schedule 13G filed
with the SEC on March 5, 2012).