FORM 3
        	UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES
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                      	Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940	                      	

1. Name and Address of Reporting Person *

Crestview Partners IV GP, L.P.	2. Date of Event Requiring Statement (MM/DD/YYYY)
8/5/2020 
	3. Issuer Name and Ticker or Trading Symbol

VIAD CORP [VVI]	
(Last)       (First)       (Middle)

C/O CRESTVIEW PARTNERS, 590 MADISON AVENUE, 42ND FLOOR	4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__X__ Director                          ___X___ 10% Owner
_____ Officer (give title below)        _____ Other (specify below)	
(Street)

NEW YORK, NY 10022      

(City)             (State)             (Zip)	5. If Amendment, Date Original Filed(MM/DD/YYYY)
 
	6. Individual or Joint/Group Filing(Check Applicable Line)

___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person	

Table I - Non-Derivative Securities Beneficially Owned	
1.Title of Security
(Instr. 4)	2. Amount of Securities Beneficially Owned
(Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)	4. Nature of Indirect Beneficial Ownership
(Instr. 5)	
Common Stock 	0 (1)(2)	I 	See Footnotes (1)(3)(4)(5)	

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)	
1. Title of Derivate Security
(Instr. 4)	2. Date Exercisable and Expiration Date
(MM/DD/YYYY)	3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)	4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)	6. Nature of Indirect Beneficial Ownership
(Instr. 5)	
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares				
5.5% Series A Convertible Preferred Stock (1)(2)	 (1)(2)	 (1)(2)	Common Stock 	 (1)(2)	 (1)(2)	I 	See Footnotes (1)(3)(4)(5)	

Explanation of Responses:	
(1) 	The Reporting Persons do not hold any shares of Common Stock of the Issuer, par value $1.50 per share ("Common Stock"). Crestview IV VC TE Holdings, LLC, Crestview IV VC Holdings L.P. and Crestview IV VC CI Holdings, L.P. (collectively, the "Crestview Funds") hold, in the aggregate, 135,000 shares of 5.5% Series A Convertible Preferred Stock of the Issuer, par value $0.01 per share ("Preferred Stock"). The shares of Preferred Stock held by the Reporting Persons are subject to the terms and conditions of the Certificate of Designations and the Investment Agreement between the Issuer and the Crestview Funds.	
(2) 	Subject to the terms of the Certificate of Designations and the Investment Agreement, the shares of Preferred Stock held by the Crestview Funds are convertible at any time by the Crestview Funds at an initial conversion price equal to $21.25 per share, which such conversion price is subject to (i) customary anti-dilution adjustments (including in the event of any stock split, stock dividend, recapitalization or similar events) and (ii) adjustment for certain dilutive issuances of Common Stock at a price below the then-current market price and repurchases of Common Stock at a price above the then-current market price.	
(3) 	Crestview Partners IV GP, L.P. may be deemed to have beneficial ownership of the shares of Preferred Stock held by the Crestview Funds. Crestview Partners IV GP, L.P. exercises voting and dispositive power over the shares of Preferred Stock (and, following conversion thereof, the underlying shares of Common Stock) held by the Crestview Funds, which decisions are made by the investment committee of Crestview Partners IV GP, L.P. and the chairman of such investment committee.	
(4) 	Brian P. Cassidy is a member of the Issuer's board of directors, and is a Partner of Crestview, L.L.C. (which is the general partner of Crestview Partners IV GP, L.P.) and Crestview Advisors, L.L.C. (which provides investment advisory and management services to investment funds owning interests in the Crestview Funds).	
(5) 	Each Reporting Person disclaims beneficial ownership of the reported securities except to the extent of its pecuniary interest therein.	

Remarks:
Exhibit 24 - Power of Attorney Exhibit 99 - Joint Filer Statement	

Reporting Owners	
Reporting Owner Name / Address	Relationships	
	Director	10% Owner	Officer	Other	
Crestview Partners IV GP, L.P.
C/O CRESTVIEW PARTNERS
590 MADISON AVENUE, 42ND FLOOR
NEW YORK, NY 10022	X	X			
Crestview IV VC TE Holdings, LLC
C/O CRESTVIEW PARTNERS
590 MADISON AVENUE, 42ND FLOOR
NEW YORK, NY 10022	X	X			
Crestview IV VC Holdings, L.P.
C/O CRESTVIEW PARTNERS
590 MADISON AVENUE, 42ND FLOOR
NEW YORK, NY 10022	X	X			
Crestview IV VC CI Holdings, L.P.
C/O CRESTVIEW PARTNERS
590 MADISON AVENUE, 42ND FLOOR
NEW YORK, NY 10022	X	X			
Crestview Advisors, L.L.C.
C/O CRESTVIEW PARTNERS
590 MADISON AVENUE, 42ND FLOOR
NEW YORK, NY 10022	X	X			
Cassidy Brian P
C/O CRESTVIEW PARTNERS
590 MADISON AVENUE, 42ND FLOOR
NEW YORK, NY 10022	X				

Signatures		
By: Crestview, L.L.C., the general partner of the Designated Filer, By: /s/ Ross A. Oliver, General Counsel		8/5/2020	
**Signature of Reporting Person		Date

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.	
*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).	
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).	
Note:	File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.	
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EXHIBIT 24
 
POWER OF ATTORNEY
 
Know all by these presents, that the undersigned hereby constitutes and appoints each of Ross A. Oliver and Evelyn C. Pellicone as the undersigned’s true and lawful attorneys-in-fact to:
 
(1) execute for and on behalf of the undersigned, in the undersigned’s capacity as a director of Viad Corp (the “Company”), Forms 3, 4 and 5, including any amendments thereto, in accordance with Section 16(a) of the Securities Exchange Act of 1934 and the rules and regulations thereunder (the “Exchange Act”);
 
(2) do and perform any and all acts for and on behalf of the undersigned which may be necessary or desirable to complete and execute any such Form 3, 4 or 5, complete and execute any amendment or amendments thereto and timely file such form with the United States Securities and Exchange Commission and the applicable stock exchange or similar authority; and
 
(3) take any other action of any type whatsoever in connection with the foregoing which, in the opinion of any of such attorneys-in-fact, may be of benefit to, in the best interest of, or legally required by, the undersigned, it being understood that the documents executed by any of such attorneys-in-fact on behalf of the undersigned pursuant to this Power of Attorney shall be in such form and shall contain such terms and conditions as any of such attorneys-in-fact may approve in his discretion.
 
The undersigned hereby grants to each such attorney-in-fact full power and authority to act separately and to do and perform any and every act and thing whatsoever requisite, necessary, or proper to be done in the exercise of any of the rights and powers herein granted, as fully to all intents and purposes as the undersigned might or could do if personally present, with full power of substitution or revocation, hereby ratifying and confirming all that any of such attorneys-in-fact, or the substitute or substitutes of any of such attorneys-in-fact, shall lawfully do or cause to be done by virtue of this Power of Attorney and the rights and powers herein granted. The undersigned acknowledges that the foregoing attorneys-in-fact, in serving in such capacity at the request of the undersigned, are not assuming, nor is the Company assuming, any of the undersigned’s responsibilities to comply with Section 16 of the Exchange Act.
 
This Power of Attorney shall remain in full force and effect until the undersigned is no longer required to file Forms 3, 4 and 5 with respect to the undersigned’s holdings of and transactions in securities issued by the Company, unless earlier revoked by the undersigned in a signed writing delivered to the foregoing attorneys-in-fact.
 
IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be executed as of this 17th day of July 2020.
 
Signature:	/s/ Brian P. Cassidy	 	
Name:	Brian P. Cassidy	 	

 

Exhibit 99
 
Joint Filer Information
 
Each of the following joint filers has designated Crestview Partners IV GP, L.P. as the “Designated Filer” for purposes of the attached Form 3:
 
1.  	Crestview IV VC TE Holdings, LLC
c/o Crestview Partners
590 Madison Avenue, 42nd Floor
New York, NY 10022	
 	 	
2.  	Crestview IV VC Holdings, L.P.
c/o Crestview Partners
590 Madison Avenue, 42nd Floor
New York, NY 10022	
 	 	
3.  	Crestview IV VC CI Holdings, L.P.
c/o Crestview Partners
590 Madison Avenue, 42nd Floor
New York, NY 10022	
 	 	
4.  	Crestview Advisors, L.L.C.
c/o Crestview Partners
590 Madison Avenue, 42nd Floor
New York, NY 10022	
 	 	
5.  	Brian P. Cassidy
c/o Crestview Partners
590 Madison Avenue, 42nd Floor
New York, NY 10022
 	
Date of Event Requiring Statement: August 5, 2020

Issuer Name and Ticker or Trading Symbol: Viad Corp. [VVI]
 
CRESTVIEW IV VC TE HOLDINGS, LLC
 
By:	/s/ Ross A. Oliver		
 	Name: Ross A. Oliver	 	
 	Title: General Counsel	 	
 
CRESTVIEW IV VC HOLDINGS, L.P.
 
By: Crestview IV VC Holdings GP, LLC, its general partner
 
By:	/s/ Ross A. Oliver		
 	Name: Ross A. Oliver	 	
 	Title: General Counsel	 	
 
CRESTVIEW IV VC CI HOLDINGS, L.P.
 
By: Crestview IV VC CI GP, LLC, its general partner
 
By:	/s/ Ross A. Oliver		
 	Name: Ross A. Oliver	 	
 	Title: General Counsel	 	
 
CRESTVIEW ADVISORS, L.L.C.
 
By:	/s/ Ross A. Oliver		
 	Name: Ross A. Oliver	 	
 	Title: General Counsel	 	
 
BRIAN P. CASSIDY
 
By:	/s/ Ross A. Oliver, Attorney-in-Fact		

Date: August 5, 2020