UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported):	 	August 19, 2010	

Viad Corp 
__________________________________________
(Exact name of registrant as specified in its charter)

Delaware	001-11015	36-1169950	
_____________________
(State or other jurisdiction	_____________
(Commission	______________
(I.R.S. Employer	
of incorporation)	File Number)	Identification No.)	
  	 	 	
1850 N. Central Avenue, Suite 800, Phoenix, Arizona	 	85004-4545	
_________________________________
(Address of principal executive offices)	 	___________
(Zip Code)	
 	 	 	
Registrant’s telephone number, including area code:	 	(602) 207-4000	
Not Applicable
______________________________________________
Former name or former address, if changed since last report
  
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

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Item 8.01 Other Events.
Paul B. Dykstra, Chairman and Chief Executive Officer of Viad Corp (the "Company"), has entered into a structured, prearranged trading plan (the "Plan") with a broker to sell Company common stock (up to a total of 36,200 shares). Shares will be sold under the Plan on the open market at prevailing market prices and subject to minimum price thresholds specified in the Plan. The Plan is part of a comprehensive financial plan and was executed during the Company’s window period at a time when Mr. Dykstra represented that he was not in possession of material, non-public information about the Company, and is in compliance with the Company's trading policy for insiders and the provisions of Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended. Any transactions under the Plan will be disclosed through Mr. Dykstra's Form 4 filings with the Securities and Exchange Commission.

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 	 	Viad Corp	
  	 	 	 	 	
September 28, 2010	 	By:	 	G. Michael Latta	
 	 	 	 		
 	 	 	 	Name: G. Michael Latta	
 	 	 	 	Title: Vice President - Controller (Chief Accounting Officer and Authorized Signer)